COVER stORy
101 m obility: e mpowering i ndependence in an aging w orld
franchising feature pets and franchising veterans in franchising supplement
h ow t echnology c an h elp the m odern f ranchisee whats new! announcements from the industry
Meet
Join us to take the next step toward turning your entrepreneurial dreams into
VOLUME 12, IssUE 10, 2024
On the cover: M obility radbury. colin@cgbpublishing.com
vikki@cgbpublishing.com
E d I tORI a L d E pa R t ME nt: editor@cgbpublishing.com
adVER t I s I ng: vikki@cgbpublishing.com annie@cgbpublishing.com.au
pRO d UC t IO n: usaproduction@cgbpublishing.com
dEsIgn: Michelle Quinn. michelle@cgbpublishing.com
Cgb pUbLIshIng canadian o ffice: sidney b c canada
U. s. Office: seattle, Wa www.franchisingmagazineusa.com
packed full of great advice and information on franchising for this issue we cover some great stories starting with our Cover story. 101 Mobility whose success story is built on a foundation of excellence and a proven franchise model. For over 15 years, the company has been the industry leader, earning a reputation for quality, reliability, and exceptional customer service. you can read more about this on page 10.
o ur top experts in the industry continue to deliver great advice. From our regular contributors we have g eorge Knauf discussing how Franchising is a universal opportunity. lucas Frey in part 3 of his series of articles dives into evaluating your progress, marketing and launch, and developing your leadership skills. Kelly tope covers navigating inflation: Essential t ips for Franchisees to t hrive in Uncertain t imes, turn to the contents page to check out more great advice.
o ur main feature is Pets and Franchising. chris conner our resident Expert talks us through how to capitalize on the growing pet industry with Franchising. We also meet Denver-based dog hiking franchise hike Doggie who are looking to expand in colorado and beyond. o ur Franchisee this issue is t heresa napolitano and her Empowering Journey to Dogtopia o wnership.
o ur regular supplement for Veterans in Franchising this issue has the cover story on c amp b ow Wow with veteran Franchisee chuck g rady, an army Veteran, and his wife linda, a seasoned cPa , who ventured into the world of franchising, never imagining the impactful journey awaiting them. a s part of the Propelled brands family, c amp b ow Wow not only exemplifies excellence in pet care but also extends remarkable opportunities to our heroes.
a s always, i really hope you enjoy reading this issue and don’t forget to take a moment to scroll thorough to our a-Z Directory at the back of the magazine or visit the website www. franchisingmagazineusa.com to find more exciting franchises and advice. happy r eading.
Vikki Bradbury | Publisher Franchising Magazine USA
20 Footprint Floors: taylor Murphy leads innovation and growth as new VP of operations
42 Colt Florence Five Star Franchising: Proven Franchise Platforms serve as a catalyst for growing home service businesses
Kitchen:
12 Kelly Tope: navigating inflation: Essential tips for Franchisees to thrive in Uncertain times
16 Lucas Frey: your guide to 90-Day success: –Part 3
22 George Knauf: Franchising a Universal opportunity
40 Evan Hackel: Maximizing the Value of Franchise conventions: a guide for Franchisees
44 Bill McPherson: how technology can help the Modern Franchisee
48 Peter Buckingham: “Because it has always been done that way”…the 8 most expensive words in the English language
24 Five Star Franchising: named to Utah business Fast 50 list for third year in a row
28 Hike Doggie: lack of “Enriching Dog activities” Fuels Expansion for hike Doggie
38 Dogtopia: From Doubt to Destiny: theresa napolitano’s Em powering Journey to Dogtopia ownership
30 Chris Conner: how to capitalize on the growing Pet industry with Franchising
36 Zoom Room: strengthens leadership, Expands Multi-Unit Franchise ownership amidst Mid-year growth
Pvolve, the fitness franchise that pairs functional movement with resistance equipment to build strong, mobile bodies, is set to debut its first location in Boulder, Colorado, in the summer of 2025. This expansion comes through a new franchise agreement with local entrepreneur Allison Randal.
Twist Brands LLC, the parent company of the nation’s largest paint-and-sip franchise Painting with a Twist, has acquired Pinot’s Palette, a similar art and wine concept with 69 studios across the U.S. and Canada. The deal helps Twist Brands further solidify its position as the dominant leader in the Arts & Crafts as entertainment sector.
Pinot’s Palette will continue to operate as a separate brand concept. With the merger, twist brands will be able to share best practices and resources between the brands to further streamline productivity and increase revenue and profitability, ensuring long-term success for franchisees of both paint and sip brands.
“ b y acquiring Pinot’s Palette, we’re not only bringing two leading forces in the industry together, but we’re also furthering our dominance in the space,” said todd o wen, cEo of Painting with a twist. “ t his strategic move strengthens our market position and
t his news follows the announcement that colorado’s first Pvolve studio will open at 1610 little r aven street, suite 115, in Denver late this year – the first of several studios coming to the market from a separate development deal.
allison, a serial-entrepreneur and consultant in the technology sector, is no stranger to health and fitness. When a car accident fractured her vertebra at the age of 13, she was advised by doctors that regular workouts would need to remain a part of her routine indefinitely in order to support her spinal health. after discovering Pvolve back in 2023, whose unique, science-backed method allison notes as being the most physically accessible she’s ever encountered, it wasn’t long before she began exploring franchise opportunities.
“Pvolve’s methodology not only catered to my physical needs but seamlessly integrated into my daily life, improving my mobility, toning my body, and significantly elevating my overall lifestyle,” allison shared. “ i knew i wasn’t the only one looking for a modality like that, and couldn’t resist bringing the brand to b oulder so more people could experience its impact. if i could share one sentiment that sums up Pvolve’s value, it would be the franchise’s founding sentiment: “break a sweat, not your body.”
allows us to offer even more value to our franchisees and creativity to our customers who turn to twist brands to explore their artistic side and have fun doing it.”
twist brands was formed in 2020 when Painting with a twist acquired color Me Mine, a pioneer in contemporary paint-
your-own ceramics, chesapeake ceramics, a leading global ceramics supplier and later t D art supply, a niche arts and crafts supplier. b y bringing Pinot’s Palette into the fold, twist brands not only enhances its extensive portfolio, but also ensures operational synergies and a more robust supply chain across all its studios.
After 25 years in business, Denverbased Yampa Sandwich Co. is looking to become more of a regional brand by adding franchise locations within Colorado and across the Southwest. With eight colorado restaurants — five in the Denver-metro area, two in Fort collins and one in steamboat springs – yampa expects to more than double in size over the next few years, opening
10-15 restaurants in colorado and states including texas, arizona, and Utah.
“o ur mission at yampa s andwich co. has always been to elevate the sandwich experience by infusing it with creativity, quality, and passion,” said co-founder David Pepin. “People love yampa and we’re excited to begin delighting even more customers with great tasting food that satisfies the soul.”
Franchise FastLane (or the “Company”), the industry’s No. 1 franchise sales organization (FSO), today announced that franchising industry veteran Tim Koch has been tapped to lead the organization as its new President and Chief Operating Officer.
in conjunction with s outhfield c apital and a national executive recruiting firm, Franchise Fastl ane’s very thorough, multimonth interview process determined t im Koch to be the best all-around fit for the organization’s unique corporate culture and long-term goals. g oing forward, Koch will play a pivotal role in helping set and execute the company’s strategic direction, oversee day-to-day operations, drive growth initiatives, foster innovation, build and nurture relationships with key
stakeholders, and be a key member of Fastl ane’s executive leadership team.
“We’re absolutely thrilled to welcome an executive of t im Koch’s caliber to lead us into the next exciting chapter of our growth and success,” said c arey gille, who will retain her position as cEo of Franchise Fastl ane. “ in joining us as our new President and coo, he brings a fresh perspective and the knowledge and expertise we need during the next crucial phase of our company’s lifecycle. We greatly look forward to his contributions, as Franchise Fastl ane continues to drive even more integration and life change through responsible franchise growth on behalf of the high-performing brands in our portfolio.”
yampa serves a unique culinary experience with its 17 sandwiches – served hot and cold – along with salads, soups, and sides. signature sandwiches include the turkey bacon ridgeline, the ham and brie summit, the roast beef and gorgonzola Fourteener, and the vegetarian sherpa sandwich made with roasted eggplant, asiago, sweet roasted red peppers, tomato, romaine lettuce, garlic mayo.
Everything on the menu is made to order and packed with all natural ingredients. yampa locations are open for breakfast, lunch, or early evening meals. c atering and box lunches are popular with outdoor adventure enthusiasts as well as executives and office workers.
t he franchise is currently seeking multiunit operators with what Pepin calls “the heart of an adventurer.”
including a franchise fee of $45,000, the total initial investment necessary to open a 1,500-2,500 square-foot yampa restaurant with seating for at least 30 guests ranges from $484,670 to $630,970.
“ i ’m very honored to join Franchise Fastl ane as President and coo,” stated Koch. “ t his organization has earned a well-deserved reputation as the industry’s n o. 1 franchise sales organization, and i intend to help them maintain their status as the go-to partner for new and emerging brands.
Ford’s Garage, the burgers and craft beer restaurant inspired by the heritage of The Ford Motor Company, has named restaurant veteran and the first Ford’s Garage franchisee as its new president. Billy “B.D.” Downs will lead the company as it continues to expand with new franchise locations throughout the country.
Downs joined the company in 2015, a few years after the brand was founded, and then became a franchise owner in the Detroit Metro area. h e will continue managing the Detroit franchise while serving as president.
“ it is an honor to be tapped to lead Ford’s g arage after being part of the company for nearly a decade,” said Downs. “ t he brand has come a long way in defining its unique space in the american dining experience, and we will keep strengthening our position for years to come.”
Downs began his career at age fourteen, working at restaurants throughout high school and college. h e later cofounded b .D.’s Mongolian g rill, growing the company to 37 restaurants in 12 states and a franchise location in Mongolia. h e closed the company’s successful sale in 2008 but stayed on with the brand as a board member and an advisor to the president through 2011. Until joining Ford’s g arage as a franchisee, he divided his time between restaurant and business consulting, while also working with World Vision United states.
“We couldn’t be more thrilled to welcome billy as our new brand president,” said Marc brown, chairman. “ his deep knowledge about the industry and our company paired with his passion and vision for franchise development make him an ideal fit for the role.”
www.fordsgarageusa.com
Saint Joseph’s College of Maine is excited to welcome Aroma Joe’s, a beloved local coffee shop that has become one of the nation’s leading handcrafted beverage franchises, to its campus this fall.
“aroma Joe’s is not just a coffee shop; it’s a hub for building connections and bringing people together,” said s aint Joseph’s college of Maine President, Joseph c assidy. “at s aint Joseph’s, community matters. t he connections students build here help them burnish their skills, recognize where they fit in, and empower them to create a more compassionate world. add to that a good cup of coffee and they will be unstoppable!
t he aroma Joe’s cafe is centrally located in b aggot hall, offering a convenient spot for students, faculty, and visiting families to gather, study, and enjoy their favorite menu items. all of aroma Joe’s offerings are available, and the company plans to offer employment opportunities for s aint Joseph’s students.
“a cup of coffee isn’t just a transaction, it’s a chance to interact with a human being. We are incredibly excited to become a part of the s aint Joseph’s family,” said Windham-based franchise owner, Kristal Duffy. “o ur mission has always been to serve our communities with not just great offerings, but with a warm, welcoming environment. We look forward to serving everyone on campus and becoming a part of their daily lives.”
t he new location is now open just in time for the start of the academic year. to celebrate the grand opening, aroma Joe’s will offer special promotions, giveaways, and events throughout the first week.
WOWorks, the parent company of goodfor-you restaurant brands Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, The Simple Greek, Barberitos and Z!Eats, has tapped two restaurant industry veterans to join the leadership team and help propel the brand’s marketing and growth initiatives.
Joel bulger has been named the company’s chief Marketing o fficer. bulger brings with him a 25-year career in marketing and brand development in the restaurant space, including with brands o n t he b order, Zaxby’s, Johnny r ockets and Focus brands/g oto Foods where he earned a reputation for his ability to drive guest traffic and enhance menu profitability.
steve corp will step into the role of chief g rowth o fficer. With a robust background in franchise development and sales, corp’s proficiency in steering brands through rapid expansion and cultivating strong relationships with franchisees will be instrumental to WoWorks’ portfolio of brands. corp previously held leadership
roles at Dinebrands and Focus brands/ g oto Foods.
bulger and corp both started their new roles s ept. 4.
“We are looking forward to expanding our leadership team as we continue to build a strong foundation that drives our mission to become one of the leading plant-forward and good-for-you restaurant companies in the space,” said Kelly r oddy, cEo of WoWorks. “With Joel and steve’s extensive experience within this industry,
our brands are well-positioned for sustained growth and success.”
WoWorks, which has close to 400 restaurants operating nationwide, continues to lead the industry in innovation and growth opportunities for its franchisees, while ensuring that customers enjoy delicious and wholesome meals.
For more information about franchise opportunities with WOWorks brands, visit woworksusa.com/a-place-to-invest/.
House Doctors, a leading home improvement and handyman franchise under Premium Service Brands, has introduced its “Aging in Place” services nationwide. This program aims to help seniors live independently and safely in their own homes by offering certified home modifications that enhance accessibility, safety, and comfort. Following a successful pilot in six states, the brand’s lead— Ann Lilly — is guiding the program to its national rollout.
With more than 75% of homeowners aged 55 and older seek aging-in-place solutions, h ouse Doctors saw an opportunity to expand its offerings to meet this growing demand. t he program includes a number of home modifications like installing grab bars, ramps, and curbless showers, widening doorways, and enhancing lighting to reduce fall risks. Each project is customized to suit the needs of the homeowner while maintaining aesthetic appeal.
Partnering with age s afe america, h ouse Doctors ensures all franchisees receive certifications that focus on safety and accessibility standards. t his guarantees that each modification meets the highest quality, giving customers peace of mind when making these essential changes.
additionally, h ouse Doctors offers flexible financing options and a
monthly maintenance program to help seniors keep their homes in top shape over time.
“aging in place is about more than just making a home safer; it’s about creating an environment where seniors can thrive,” said lilly. “o ur turnkey approach provides franchisees with all the resources they need, from business plans and marketing strategies to comprehensive training, allowing them to confidently offer these specialized services.”
For more information on House Doctors’ Aging in Place services, visit www.housedoctors.com.
In an age where the senior population is rapidly expanding, with 10,000 Americans turning 65 daily, the demand for mobility and accessibility solutions is skyrocketing.
The desire for seniors to age in place is overwhelming, with studies showing that a staggering 90% (source AARP) prefer to remain in the comfort and familiarity of their own homes. This preference is not merely a matter of convenience; it’s about maintaining independence, dignity, and a sense of control over one’s life. The
alternative - nursing homes or assisted living facilities - can be emotionally and financially draining for families, often leading to a loss of autonomy and a diminished quality of life for seniors.
101 Mobility, North America’s largest provider of mobility and accessibility solutions, has been a beacon of hope for countless individuals, empowering them to live independently and with dignity.
As a one-stop shop for a wide array of solutions, 101 Mobility franchisees offer leading mobility and accessibility products, including stairlifts, platform lifts, patient lifts, wheelchair ramps, standalone handrails, home elevators, bath safety products, automatic door openers, pool and spa lifts, lift chairs, power chairs and scooters, wheelchair carriers and home lifts. In addition to offering these products for sale, they also provide rentals, expert installation, and ongoing maintenance and service, ensuring that customers receive comprehensive support throughout their journey towards enhanced mobility and accessibility.
But 101 Mobility isn’t just transforming lives; it’s also providing a unique and
fulfilling business opportunity for driven individuals seeking to own a franchise.
At the heart of 101 Mobility’s mission is the commitment to providing mobility and accessibility solutions to a diverse population, including seniors, veterans, and individuals with disabilities. The company understands that mobility isn’t just about movement; it’s about restoring independence, safety, and the ability to age in place. With the senior population in the U.S. projected to double by 2030, the need for 101 Mobility’s services is more critical than ever.
101 Mobility franchisees aren’t just business owners; they’re community heroes, providing products and services that make a tangible difference in people’s lives. It’s a business with a purpose, driven by the desire to enhance the quality of life for those they serve and offer a compassionate alternative to institutional care.
101 Mobility’s success story is built on a foundation of excellence and a proven franchise model. For over 15 years, the company has been the industry leader, earning a reputation for quality, reliability, and exceptional customer service. Franchisees benefit from this established brand recognition and market leadership, setting them up for success from day one.
The company’s comprehensive support system is a key factor in its franchisees’ achievements. 101 Mobility provides extensive training, ongoing marketing assistance, and a dedicated support team committed to helping franchisees thrive.
The company’s collaborative environment fosters a sense of community and shared learning, further contributing to the success of its franchise network.
101 Mobility’s growth trajectory shows no signs of slowing down. Prime franchise territories are still available, offering entrepreneurs the chance to enter highdemand markets with significant growth potential. For those seeking a faster start, resale opportunities in established markets provide a turnkey solution with an existing customer base and proven revenue stream.
Whether starting fresh or acquiring an existing business, 101 Mobility equips its franchisees with the tools, resources, and support needed to succeed in this thriving industry.
101 Mobility’s commitment to its franchisees is unwavering. The company provides:
• Comprehensive training: In sales, installation, and marketing, ensuring franchisees have the knowledge and skills to excel
• System and software support: Access to robust systems for streamlined operations and customer management
• Product training: In-depth knowledge of the extensive product line to provide expert guidance to customers
• Business consultants: Dedicated support to help with sales strategies and overall business growth
• Digital marketing assistance: Ongoing support with SEO, PPC, and social media strategies to attract and convert customers effectively.
• Dedicated corporate team: Always available to provide guidance and assistance in all aspects of the business
From operations to marketing, 101 Mobility ensures that franchisees have the resources they need to grow their businesses and achieve their goals.
101 Mobility offers a unique opportunity to combine personal fulfillment with a meaningful business. Franchisees have the chance to make a tangible difference in their communities while building a successful business.
With strong markets, a proven business model, and outstanding support, there’s no better time to become a 101 Mobility franchisee. Whether you’re excited by the prospect of launching in a high-demand area or drawn to the stability of an established location, 101 Mobility offers the tools and resources to help you reach your goals.
101 Mobility franchisees don’t just own a business; they contribute to a greater purpose. They join a movement to empower people, enhance their quality of life, and positively impact the world. If you’re a business leader seeking a venture that offers the opportunity to build both financial success and personal fulfillment, contact 101 Mobility today to learn more about this exceptional franchise opportunity. v
Kelly Tope, Senior Director of Franchise Development at FullSpeed Automotive, one of the nation’s largest franchisors and operators of automotive aftermarket repair facilities – home to flagship brands Grease Monkey®, SpeeDee Oil Change & Auto Service® and Kwik Kar Oil Change & Auto Care.
Kelly boasts over two decades of experience in the franchise industry and played integral roles in building brands such as The UPS Store, Supercuts and Cost Cutters, and Taco Johns.
Inflation is a force that’s sweeping the nation, but specifically impacting small businesses. As prices continue to climb, small business owners are finding themselves attempting to manage the increasing cost of goods and services.
Between the constant rise in prices and unpredictability of what economic conditions will look like post-election, small business owners are being challenged like never before.
The franchise model provides a framework that is designed to weather economic storms and support business owners through periods of uncertainty. Ultimately, the model offers unique advantages and benefits that aid businesses during times of economic instability. There are several actionable strategies for franchisees to navigate inflation successfully, ensuring that their businesses thrive; not just survive.
One of the biggest advantages that franchisees have is unlimited access to their franchisor’s network of resources. Franchisors typically have strong relationships with approved suppliers and vendors. They are able to leverage this power to negotiate better pricing. This means franchisees can benefit from lower costs on essential products and services. In a time when every cent counts, taking full advantage of these resources can significantly boost your bottom line during economic hardships. It’s important to utilize your resources regularly to maximize savings and maintain profitability.
In times of economic uncertainty, being financially aware is crucial. One of the most effective ways to stay on top of your finances is to complete and review monthly financial statements. These statements provide a clear and vivid picture of your expenses and overall financial performance. By closely monitoring
your numbers, you’re able to proactively identify up and coming trends, predict potential conflicts, and plan accordingly. This approach aids in making informed decisions, develop efficient strategies, and avoid being caught off guard by the financial burdens that our country is being presented with.
Regardless of economic conditions, at the heart of any business is the people. As a franchisee, investing in your team is key to building a strong foundation that can outlast any obstacle that’s thrown in your path. A strong, motivated team can help drive your business forward, even in tough times. After hiring individuals who align with your mission, values, and culture, focus on providing them with comprehensive training to ensure they are adequately equipped to exceed in their roles. Aside from training, you should prioritize creating a positive and supportive environment that helps to foster employee retention. Mentoring and developing your team is invaluable when navigating challenging economic hardships.
One of the biggest advantages of operating within a franchise system is the support network available to you. Not only are your franchisors equipped with a range of resources to assist in any area of need, but you’re also surrounded by other franchisees who are experiencing the same challenges
you are. Don’t wait until you are knee deep in a crisis to seek help, proactively create a network to aid in avoiding those crises. Early intervention can be a game-changer and help in preventing minor issues from escalating into major problems.
Change is inevitable, but how you respond to that change is what matters. In order to effectively manage potential changes, start by developing various financial scenarios based on different economic conditions that could arise. It can be hard to predict these conditions, but easier to manage if you’ve created a strategic response. Additionally, create contingency plans to address potential issues like supply chain issues or shifts in consumer demand. Having these plans in place ensures that you can respond seamlessly to unforeseen challenges helping to maintain resilience and longevity for your business.
Franchisees can diversify their revenue streams by exploring a variety of strategies that lower risk and maximize your income. One key approach is to introduce new products or services that align with everchanging consumer needs and preferences. By doing this you have the ability to widen your consumer reach. An additional strategy could be to consider partnerships with other local businesses or community organizations to drive opportunities and widen consumer reach even further. By implementing diversification within your business, you’re able to enhance the model to be even more resilient through economic fluctuations.
All in all, inflation presents significant challenges for small business owners, but for franchisees these challenges can be mitigated through the use of resources and support systems. By taking full advantage of these resources, staying on top of your financial health, investing in the team around you, seeking assistance when you need it, and negotiating terms when it’s possible, franchisees are able to turn economic obstacles into opportunities for growth, stability, and most importantly a chance to learn. v
With its tech-powered approach and commitment to creating wealth for franchisees, reup is poised to lead the way in the future of real estate transactions
ReUp Living, a game-changing pre-listing solution that increases home values by remodeling properties without any upfront costs, is making waves in the industry with its innovative approach to home renovations and sales.
Now, as ReUp embarks on its first-ever national franchise expansion, beginning with a newly signed Area Representative Agreement across the Western U.S., the brand has big plans to revolutionize the real estate market. Here’s how.
ReUp Living was born out of a vision to leverage technology and strategic acumen to transform the real estate process.
At CrowdStrike, I had the privilege of leading a high-performing sales team that propelled the company to become the fastest ever to reach $1 billion in revenue. This experience was transformative, teaching me the importance of leveraging cutting-edge technology to disrupt traditional industries. We recognized early on that clouddelivered software was the future of cybersecurity, and we applied this innovative mindset to every aspect of our operations. The insights gained from scaling a tech powerhouse were invaluable and inspired the creation of ReUp.
Along with my co-founders Justin Mattas and Alex Kassem, our combined expertise in technology and real estate has led to the development of a proprietary system that benefits homeowners, buyers and real estate agents alike. At ReUp, we’re integrating technology with real estate, much like we did with cybersecurity at CrowdStrike, to revolutionize home renovations and sales. Our goal is to bring the same level of innovation and efficiency to the real estate market, making it more accessible and profitable for everyone involved.
Leveraging our own groundbreaking technology with embedded services, we’re unlocking limitless potential for homeowners and investors alike. This isn’t just innovation; it’s a revolution, and we’re leading the charge.
ReUp’s business model is simple yet powerful. The company provides turnkey home improvements with no upfront costs. Homeowners can remodel their properties to increase their value before selling, while buyers can customize their future homes.
Real estate agents benefit from higher property values, leading to increased profitability.
The process begins with a signed home contract, after which ReUp franchisees can start renovations immediately. And unlike traditional real estate transactions, ReUp covers the renovation costs and then splits the profit from increased home values. This model eliminates the financial burden on homeowners and ensures higher returns on real estate sales.
The company can also simultaneously allow buyers to customize the new home while financing is closing. This alignment with buyer preferences on finishes, flooring, hardware, materials and more allows sellers and real estate agents to enjoy higher returns while buyers can customize the home they want.
the tech Behind the transformation
ReUp’s innovative approach is driven by its bleeding-edge technology, including proprietary 3-D immersion, LiDAR and AI. These tools allow for accurate project management, MLS listing integration and structural remodels, providing a seamless experience for all parties involved.
The company’s BASE Digital Twin technology, for example, combined with LiDAR scanning and comprehensive data analysis, ensures that every renovation directly increases property value. The Digital Twin technology creates a virtual replica of the home, allowing for detailed planning and execution of renovations. This technology, accessible via the cloud can be accessed on a smartphone, integrates with ReUp’s project management dashboards, making the entire process efficient and transparent. The risk-free remodeling process allows homeowners to benefit from higher sale prices without any financial outlay.
At the end of the day, the ReUp team understands how to leverage technology to disrupt and reshape an industry because we’ve
done the same with previous ventures. By integrating advanced solutions, we are setting new standards and creating significant opportunities that were previously unimaginable in the real estate sector.
This yea r, ReUp began an aggressive national franchising push to amplify its mission of transforming the real estate market through innovative, tech-driven solutions. By expanding through franchising, ReUp is able to reach more communities, create wealth opportunities for franchisees and continue disrupting the traditional real estate process on a larger scale.
The newly signed Area Representative Agreement across the Western U.S. marks the beginning of this ambitious plan. The company aims to sign 30 new franchisees over the next three years, targeting markets such as Charlotte and Raleigh, North Carolina; Atlanta, Georgia; Charleston, South Carolina; and Jacksonville and Tampa, Florida.
This expansion is not just about increasing the number of franchises — it’s about creating a network of like-minded entrepreneurs. The company seeks franchisees who understand the ROI of property transactions and are aligned with ReUp’s mission of transforming the real estate sector through technology and strategy.
ReUp provides comprehensive support and training to its franchisees, ensuring they can leverage the company’s offerings and methodologies effectively. This support includes access to ReUp’s proprietary technology, project management tools and a network of trusted contractors. Franchisees are equipped to maximize property values and sales, creating a win-win situation for all involved.
Best of all, the company’s profit-sharing and equity distribution models ensure that franchisees benefit from the company’s growth. Those who bring innovative ideas to the table are rewarded with additional shares, aligning their success with ReUp’s overall success. Most wealth is not created from a 9-to-5 paycheck — it’s created from equity ownership. The U.S. real estate market has created the most millionaires in history. Not enough people get those opportunities, so it was crucial for ReUp to share this with franchisees.
As ReUp continues to expand, it remains committed to its core values of innovation, transparency and profitability. The company’s ambitious vision and strategic expansion plan position it for significant growth in the coming years.
Overall, ReUp is playing for billions. The business model requires no upfront investment from homeowners, offering franchisees a unique opportunity in a high-revenue, tech-driven real estate business. With the right vision and technology, the potential is limitless. ReUp’s national franchise expansion is just the beginning of a journey that promises to redefine the real estate market.
For more information on ReUp’s franchising opportunities, visit ReUp Living.
part 3 - o perations, m arketing, and l eadership d evelopment
The first two parts covered establishing a solid foundation and creating efficient systems. Now, let’s dive into evaluating your progress, marketing and launch, and developing your leadership skills. These steps are critical for long-term success.
Conducting Regular KPI Reviews
Systematic progress assessments are vital. Schedule regular reviews to evaluate your goals and KPIs. Use these sessions to track your performance and identify areas needing improvement. Include your team as often as possible and, at the start, at least once weekly.
Adjusting Strategies Based on Performance Data
Use data to inform your decisions. If a strategy isn’t working, be willing to adjust. This flexibility will help you stay on track toward achieving your goals. Patience is required because your path will likely
resemble stair steps in the initial phase.
Identifying Areas for Improvement
Techniques for pinpointing weaknesses include SWOT analysis and feedback from your team. Implement changes to address these weaknesses. Continuous improvement is critical to staying competitive.
Implementing Changes for Better Outcomes
Once you’ve identified areas for improvement, act on them. Make necessary adjustments and monitor their impact. This proactive approach ensures your business stays on the right path.
Staying Nimble and Responsive
Stay alert to new opportunities. A significant benefit of being a small business is the ability to change direction quicker than large companies. The market and industry are constantly changing. Be ready to pivot and seize these opportunities to stay ahead. Be careful not to abandon
strategies at the first challenge.
Recognizing and Seizing New Opportunities
Be proactive in recognizing market trends. Use these insights to your advantage. Quick action can give you a competitive edge.
Adjusting to Market and Industry Changes
Stay informed about industry changes. Adapt your strategies accordingly. This agility will help you navigate challenges and capitalize on new trends.
Look to successful franchisees for inspiration. Study their strategies and learn from their experiences. Real-world examples can provide valuable lessons. Franchising allows you to develop relationships with other business owners in your situation.
Learn from others’ successes and mistakes. Apply these lessons to your business. This knowledge will help you make informed decisions. Having a franchise family means you’re not in business by yourself.
Luke frey is a seasoned franchise strategist with over two decades of experience in leadership and business development. His journey from the front lines as a fire chief to the helm of his own successful franchise has equipped him with unique insights into the challenges and triumphs of franchise ownership. As the author of Your Guide to 90-Day Success: The Franchisee’s Strategy for Early Wins, Luke empowers franchisees to achieve early wins and sustainable growth by shortening the steep learning curve of business ownership.
Passionate about helping others succeed, Luke offers actionable strategies that blend practical business acumen with a deep understanding of human dynamics. Through his work, he’s committed to shaping the future of franchising, one successful business at a time.
Multi-channel marketing strategies are essential. Implement and refine your efforts across various platforms. Evaluate their effectiveness and ROI to optimize your approach. Some marketing, like social media, is high-volume and low conversion, while personalized marketing strategies, like community networking, are lowvolume with high conversion. Experiment to find the right mix for you.
Experiment with different marketing tactics. Track their performance and make necessary adjustments. This iterative process will help you find what works best.
Regularly assess your marketing campaigns. Use cost and revenue metrics to measure their success. Know your numbers. Focus on strategies that provide the best return on investment.
Engage with your local community. Host events and network with other businesses. Building a loyal customer base starts with solid community ties. What knowledge do you have that benefits small businesses?
Organize local workshops as a value-added marketing strategy. Adding value elevates your status as a leader in your community and your business.
Hosting Events and Networking
Plan and execute community events. These activities raise your business’s profile and foster customer loyalty. Networking with other companies can also lead to valuable partnerships.
Focus on customer satisfaction, provide excellent service, and build strong relationships. Loyal customers are your best advocates. Asking for testimonials and referrals is a high-conversion marketing strategy.
A successful launch is crucial. Start with a low-risk soft opening for family and friends. Learn from the soft opening, and then plan your grand opening meticulously. Use early promotions to attract customers and create buzz.
Planning and Executing a Successful Launch
Start with a detailed plan that covers all aspects, from marketing to logistics. A well-executed launch sets the tone for your business.
Capitalize on the excitement of your grand opening. Use this momentum to drive longterm growth. Keep customers engaged with ongoing promotions and excellent service.
Ongoing Marketing and Customer Retention
Marketing doesn’t stop after the launch; however, your marketing strategy mix may change. Maintain your efforts to keep customers returning. Building lasting relationships is key to sustained success. Know your numbers: conversion rates and ROI for each strategy.
Building Lasting Relationships with Customers
Focus on customer experience. The customers you work best with are usually
right. Provide exceptional service and engage with your audience. Building lasting relationships ensures repeat business. From time to time, put yourself in your customers’ shoes and evaluate your experience.
Continuous Leadership Development
Leadership development is an ongoing process. Always seek to expand your capacity and reduce your blind spots. Lead by example and inspire your team. If you catch yourself thinking, “do as you’re told” about your leadership, it’s a major red flag to evaluate your training.
Invest in your growth. Read books, attend workshops, and seek input from a trusted advisor. Continuous improvement makes you a better leader - always.
Importance of Ongoing SelfImprovement
Never stop learning. Stay curious and open to new ideas. This mindset keeps you adaptable, relevant, and practical.
Finding and Utilizing Leadership Resources
Use available resources to enhance your skills. There are many tools, courses, and personal relationships to help leaders grow. Take advantage of them.
Avoiding Leadership Pitfalls
Recognize and address stagnation. Stay proactive and avoid complacency. Effective prioritization prevents shotgun leadership. Stay vigilant for signs of stagnation. If you notice a decline, act quickly. Keep your team motivated and engaged.
Prioritize tasks strategically. Focus on what’s most important and urgent, and delegate the rest. This approach ensures effective and efficient leadership. The first 90 days are critical for establishing a solid foundation. Focus on evaluating progress, adapting to new opportunities, effective marketing, and continuous leadership development. These steps will set you on the path to long-term success. v
It was June 14, 2015. I laid on the floor in the dark. Collapsed in the fetal position, not being able to stop the gushing tears.
My 6-week-old deaf and blind baby cooed next to me. Deafblind. That was the diagnosis. Gosh, that word hurt. It hung in the air; like a black, menacing storm cloud. No. Worse. A tornado, F4 at least. Her condition was incurable. The ache was deep, unfathomable.
I looked over at her, wholly unaware of her difficult life ahead. I had just gotten home from the eye doctor. The week before that, the audiologist. Watched their pitying, downward shift of face as they uttered long medical words that meant hard things. Bilateral retinal colobomas left little Lynna’s vision “severely limited”; absent auditory nerves and dysplastic semicircular canals meant she’s almost deaf. Well she could hear a jet engine, they said. And that was just the start of her ‘differences,’ words they use to make the news land better. The geneticist confirmed CHARGE syndrome, which meant she also faced heart abnormalities, throat surgeries, skeletal deformities, compromised organ systems, and a hundred other things. My heart wanted to find the light at the end of the tunnel but, hell, there was barely enough light for the step I was on.
My name is Lindsey Carter. Today I own and operate FYZICAL Therapy & Balance Centers in Colorado Springs, Colorado, a franchised physical therapy private practice, with three other locations in development. That moment in my life was 9 years ago, and if I’m honest, the deaf blind route hasn’t gotten easier. The undercurrent of heartache lives deep. But eventually, I picked myself up off that floor. I knew I had to. I knew that I had to decide she was perfect, or else she would never think she was. I realized that sometimes, you just have to choose to feel better; because, waiting on those feelings to come organically is a fool’s errand. I threw myself recklessly into Lynna’s therapies - physical therapy, occupational therapy, speech therapy, vision therapy, auditory therapy; to the tune of 7 per week, every week. Homeschooled
so I had time for her “extra” needs. I didn’t know if she’d talk, so I learned as much American Sign Language as I could so we could communicate. Rolling appointments of neurologists, otolaryngologists, cardiologists, orthopedists, and cardiothoracic surgeons. Swallowing hard as I laid her down onthe table for her open-heart surgery at three years old, my eyes glossing over as the pediatric anesthesiologist briefed me on potential complications with such a “highly complex, medically fragile child.” Years pass; the pace continued.
But by far and away, Lynna’s hardest challenge was always physical therapy, where complex ambulatory (movement) tasks are stymied by her stacked disabilities. Difficult to walk when you can’t see. Difficult to balance when you’re missing balance fluid. Many of the abilities that arrive at almost automatically for a typical child, require an amalgamation of many smaller skills you don’t realize until you have a kiddo that doesn’t have any of them. By one year of age, some children are walking, but Lynna still couldn’t hold her head up; she was infantile in abilities by all measures. It stung watching my friend’s younger kiddos surpass her. But she was at least, progressing. By two, she could sit. We used leg braces, standers, and heavy adaptive walkers. By three, she could crawl. Then came miniature blind canes, eye patches, and home exercise plans. I had trained my eyes to laser focus on any uneven surface on the ground, scooping her up so much my back knew more ache than rest. I couldn’t get there a few times, and she has stitches to prove it. She couldn’t run and play like her peers. Couldn’t climb through those ubiquitous McDonald’s style playgrounds or maneuver across the mulched playground without wobbling. And any fall was particularly dangerous to boot, as it could damage the remaining residual vision that she does have. But we managed. I would carry her through the equipment to the embedded puzzles, awkwardly share
the jump rope so she could join the other little girls, or hand-overhand assist so she could stack the blocks too; but I didn’t dare leave her out. All of life was a constant integration of therapeutic skills we had been taught. I was so tired. And yet, something beautiful had transpired. Thousands of therapy sessions and exercises later, our therapists had become like family to us, and I had fallen in love with the profession that gave my kid a shot at “normal.” Or at least closer to such a thing. Lynna, meanwhile, had offered them to live with us no less than 17 times or so. Despite her extensive physical disabilities, as perhaps a sliver of kindness within a tough existence, Lynna turned out to not have a single cognitive delay, once even asking, “Mom, what’s it like to see with both eyes?”
In the background, my husband and I had been diligently storing money away. Neither of us had come from wealth, but we had great parents that taught us to dig deep and save where you can. I found some success after college and worked as Lynna’s nurse during the early years. My husband was a Captain in the Army, and then parlayed that into a successful career in the medical device industry, but mostly, we just chose to radically save a lot instead of spend.
By age 35, we had hit a million net worth and were considering investment options. We looked at food businesses, landscaping companies, boutique fitness brands; but my heart just kept coming back to physical therapy, because these people had truly changed our lives. It’s where passion met drive.
We opened our first clinic in January of 2023. The first month saw 30 visits with one therapist on staff, and we just closed a year and a half later, with 408 and four therapists. As a franchise owner/ investor with FYZICAL, I get to do the business side that I enjoy, and my clinicians get to do what they love: treat patients. Now you’ll see Lynna bopping in and out of the clinic, helping me open mail and sharing her story with our patients. She talks of her love of stuffies, her best friend Jayde, and life in fourth grade, where she recently completed her first whole paragraph entitled, “The Greatest Thing About Me is My CHARGE syndrome.” It’s an interesting concept, though, isn’t it? I choose to be a very involved owner in my business.
I purposefully tag in at the front desk, reorganize the stock closet, and greet many of my patients by name. I know when Linda’s grandson plays soccer and Bill’s favorite restaurant, and I really value my employees. Yet I discovered it wasn’t me that was truly valuable. Business leadership guru Simon Sinek was right when he said, “People don’t buy what you do, they buy why you do it.” And wouldn’t you know it, my secret sauce ended up being what started in the dark all those years ago, in one of the toughest seasons of my life. People resonated with the “why” we bought the franchise. It was her, my sweet little anomaly that made all the difference. I’m no more a whiz than the next person, and there is still so much I am learning everyday, but I have the heart, and Lynna taught me what it means to try.
So I would say, if you have the opportunity to buy a business, don’t just look at the numbers, buy a passion. One that you can authentically get behind; that’s the play. The why matters.
Find yours. v
new vp o F o pe R atI ons Fo R
Murphy, with a diverse background in accounting and fintech, will be focusing on tech integration and franchise support as Footprints Floors’ new vice president of operations.
In a significant move that signals a bright future for Footprints Floors, the home improvement flooring franchise, the company is proud to announce the appointment of Taylor Murphy as the new vice president of operations.
Murphy brings with him a wealth of experience in accounting, operations and strategic leadership, all of which are set to propel Footprints Floors to new heights in the home services industry.
Murphy’s journey to his current role at Footprints Floors is one marked by rigorous academic and professional development. “I graduated from the
University of Denver in 2018 with an undergraduate degree in accounting and my Master of Accountancy,” he said.
“This really kicked my career in the public accounting space.”
This robust academic foundation prepared Murphy to enter the demanding world of public accounting with one of the Big Four firms, KPMG, where he began his professional career.
Murphy’s early career at KPMG was pivotal in honing his skills and deepening his understanding of various business operations. Initially, he worked in external audits, primarily focusing on financial services before transitioning to the rapidly growing fintech sector. During his tenure at KPMG, Murphy engaged in comprehensive business process audits and
financial statement audits, gaining a robust understanding of the inner workings of diverse organizations.
After three and a half years of excelling in his role at KPMG, Murphy made a strategic move within the firm, transitioning to the advisory practice. Here, he became involved with the technical accounting group, a brief but valuable role that broadened his perspective on accounting practices and advisory services.
Murphy’s next career move saw him joining Armanino, a top 25 accounting firm, where he delved into the burgeoning digital asset space. At Armanino, Murphy was a key player in the firm’s digital asset practice, where he navigated the complex and rapidly evolving landscape of digital assets and blockchain technology. His work in this space not only expanded his technical expertise but also positioned him as a forward-thinking leader in the accounting industry, capable of adapting to and thriving in new and emerging markets.
Murphy’s journey took a significant turn when he joined Strike, a pioneering startup in the Bitcoin payments landscape. At Strike, Murphy played a crucial role in scaling the company’s back office as the business experienced rapid growth. His contributions were instrumental in ensuring the company’s operations could keep pace with its expanding market presence.
Following his success at Strike, Murphy joined Applied Digital, a company dedicated to building and operating highperformance computer data centers for AI companies. “I worked with their corporate accounting team and helped scale their back office from the accounting and finance perspective,” he said.
Murphy’s transition to Footprints Floors actually began with his personal connection to our founder and CEO, Bryan Park. “I’ve known him personally, and he reached out to me with the job offer,” Murphy said. “What drew me here, really, was Bryan’s leadership and the unique culture he’s built.”
In his new role as vice president of operations, Murphy’s responsibilities are broad and vital. He is tasked with refining existing processes, supporting the Managed Services and Franchise Support teams, and executing new initiatives. His
goal is to ensure the day-to-day operations run smoothly and that franchisees are equipped with the tools and support they need to succeed.
"We did a little bit of restructuring on the corporate side when I started," Murphy said. "I work hand-in-hand with two existing leadership members, and we execute on Bryan's vision. We handle all of our external communications, social media and marketing. Our initiatives as far as investment in technology and new relationships all fall under our realm of operations.”
Looking ahead, Murphy is focused on investing in technology to enhance operations at Footprints Floors. He is spearheading efforts to integrate systems and improve data architecture while ensuring seamless communication
between various tools and platforms.
“We are working on bringing all the systems that Footprints has and getting them to start talking to each other, making everything more efficient,” Murphy said. His commitment to modernizing the home services business is clear, and he is dedicated to providing franchisees with the best tools and resources to achieve success.
With Murphy at the helm of operations, Footprints Floors is well-positioned for continued growth and innovation. His journey to this leadership role, marked by a series of strategic moves and valuable experiences, highlights his commitment to excellence and his innovative approach to business operations. As Footprints Floors continues to expand and evolve, Murphy’s leadership will be instrumental in driving the company’s success and setting it apart in the competitive home services industry. v
In the world of business, the ecosystems within which organizations operate can significantly influence their success, the satisfaction of their employees, and their overall culture.
The franchise industry stands out as one of the most level playing fields in business, offering opportunities for success regardless of race, sex, or background.
the corporate world: a maledominated ecosystem
The corporate world, particularly in large organizations, has historically been dominated by male leaders. This
environment often fosters a culture of competition where personal success is prioritized over the collective good of the company. The pursuit of individual achievements, driven by ego, can create a fragmented work environment where collaboration is secondary to personal ambition. Employees are often pitted against each other in a race to climb the corporate ladder, leading to a lack of trust, poor communication, and a reluctance to seek assistance from colleagues.
This culture of competition can be traced back to traditional business practices where leadership was equated with power, control, and dominance—traits often associated with masculinity. In such an environment, asking for help is perceived
as a weakness, and teamwork is often sacrificed in favor of individual accolades. The result is a workplace where employees may feel isolated, undervalued, and disconnected from the company’s broader goals.
The competitive nature of the corporate world can significantly hinder collaboration. When personal success is the primary focus, employees are less likely to share knowledge, resources, or ideas that could benefit their peers or the organization as a whole. This lack of collaboration not only stifles innovation but also leads to inefficiencies and missed opportunities for growth.
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“ Unlike the corporate world, where barriers to entry can be high and opportunities may be limited by factors such as race, sex, or background, the franchise industry offers a more accessible pathway to business ownership.”
The male-dominated nature of the corporate world is also reflected in the gender disparities that exist in leadership positions. Despite efforts to promote gender diversity, women remain underrepresented in top leadership roles across many industries. This lack of representation can perpetuate the cycle of ego-driven leadership, as women who do reach leadership positions may feel pressure to conform to the dominant culture rather than bring their own collaborative and inclusive leadership styles to the table.
the Franchise industry: a collaborative and inclusive ecosystem
The collaborative nature of the franchise industry aligns closely with the leadership styles often associated with women. Women leaders are more likely to prioritize relationship-building, communication, and support—qualities that are essential in a franchise environment. As a result, the franchise industry has become a natural fit for women entrepreneurs, who may find the supportive and inclusive culture more conducive to their success.
Research has shown that women are
increasingly drawn to franchising as a pathway to business ownership. The franchise model offers a level of autonomy and control that is appealing to women, while also providing the support and resources needed to succeed. In fact, women-owned franchises have been on the rise in recent years, with women now owning or co-owning nearly half of all franchises in the United States. This trend reflects the growing recognition that the franchise industry offers a more level playing field for women, allowing them to thrive in a business environment that values collaboration and support.
The franchise industry is also notable for its inclusivity and diversity, making it one of the most level playing fields in business. Unlike the corporate world, where barriers to entry can be high and opportunities may be limited by factors such as race, sex, or background, the franchise industry offers a more accessible pathway to business ownership.
One of the key benefits of the franchise model is the alignment of goals between the franchisor and franchisees. Unlike the
corporate world, where individual success can sometimes come at the expense of the company’s overall success, the franchise model is built on the premise that the success of each franchisee contributes to the success of the entire network. This alignment of goals creates a strong incentive for collaboration and mutual support, as franchisees understand that their success is intertwined with the success of their peers.
The franchise industry’s commitment to inclusivity and diversity also contributes to its reputation as a level playing field for all. By providing equal access to resources, training, and support, the franchise model ensures that individuals from all backgrounds have the opportunity to succeed. This inclusivity is further reinforced by the franchise industry’s focus on systems, which provide a clear roadmap for success that can be followed by anyone, regardless of their prior experience or background.
In comparing the corporate world and the franchise industry, it becomes clear that the latter offers a more collaborative, supportive, and inclusive model for business success. While the corporate world has traditionally been dominated by a culture of competition and egodriven leadership, the franchise industry demonstrates that a focus on systems, support, and shared goals can create a more positive and productive work environment.
The franchise industry’s success in creating a level playing field for individuals from all backgrounds serves as a powerful reminder that diversity and inclusivity are not just buzzwords, but essential components of a thriving business. As the franchise industry continues to grow and influence the broader business landscape, it offers a vision of a future where collaboration, support, and inclusivity are the cornerstones of business success.
The
Five Star Franchising, an innovative, growing platform of home service brands, has been recognized by Utah Business magazine as one of the 50 fastest-growing companies in the state for the third consecutive year.
Five Star Franchising climbs to #7 on the 2024 Fast 50 list after ranking #12 in 2023 and #15 in 2022. Companies on the annual list are rated according to their total five-year revenue and compound annual growth rate.
“It’s an honor to rank among the top-performing businesses in our home state for the third year in a row,” said Scott Abbott, CEO and Co-founder of Five Star Franchising. “Our ongoing growth reflects
aBout Five star FranchisinG:
Five Star Franchising is an innovative, growing platform of home service brands with more than 1,500 total locations throughout North America. Franchise owners across Five Star’s brands, including Five Star Bath Solutions, Gotcha Covered, Bio-One, Mosquito Shield, 1-800-Packouts, and Card My Yard enjoy a robust support network and access to industry-leading
the opportunities we provide for our franchise owners to reach their financial and lifestyle goals. We’re committed to continuing to build a successful home services franchise platform and to delivering innovation and value to our franchise owners.”
Earning a position on the Fast 50 is the latest in a continuing series of honors for Five Star Franchising. Among its achievements in 2024, Five Star Franchising:
• Ranked No. 157 on the prestigious Inc. 5000.
• Grew its platform footprint across all six brands to more than 1,500 locations and 1,000 franchise owners.
• Acquired Card My Yard, the premier yard greeting franchise for all occasions.
• Made multiple key leadership hires, including Colt Florence, Senior Vice President of Franchise Development (Five Star Franchising); Missy Wright, Vice President of Franchise Development (Five Star Franchising); Tyson Bills, Vice President of Marketing (Five Star Franchising); Ric Peeler, Vice President of Marketing (Five Star Franchising); Wanda Hoegren, Vice President of Operations (Gotcha Covered); and David Dunsmuir, Brand President (Gotcha Covered).
• Additionally, Five Star brands Five Star Bath Solutions, Mosquito Shield (#1 in Category), Gotcha Covered, and Card My Yard were recognized on the esteemed Franchise 500® list.
Five Star Franchising is a leading innovator in the home service franchise industry. Franchise owners across Five Star’s brands, including Five Star Bath Solutions, Gotcha Covered, Bio-One, Mosquito Shield, 1-800-Packouts, and Card My Yard, enjoy a robust support network and proven franchise systems that empower them to maximize profitable growth and secure their financial destiny.
The full Fast 50 list is available online and will be featured in the September issue of Utah Business.
tools such as ProNexis, the 24/7 sales support solution tailored for home service businesses, and Five Star Marketing Services, Five Star Franchising’s elite marketing engine. Five Star Franchising’s commitment to core values — Driven, Real, Innovative, Vital, and Enthusiastic (DRIVE) — ensures its brands are category leaders and empowers franchise owners to maximize profitable growth and secure their financial destiny. Five Star Franchising is consistently recognized as
one of the most successful companies in the industry. The company has appeared on the prestigious Inc. 5000 list of fastestgrowing companies in America four times, ranking #157 in 2024. Five Star Franchising also ranks among the fastest-growing businesses in its home state, with positions on the MountainWest Capital Network Utah 100, the Utah Valley BusinessQ UV50 and the Utah Business Fast 50 lists.
For more information, visit fivestarfranchising.com.
@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to benefit local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.
Share the tools and resources offered on AtOurFranchise.org/resources
Since our launch in June 2016, we’ve reached 1.7 million people through outreach efforts, including events in key cities and states, where we spoke directly with business owners, employees, policymakers, and the media. Additionally, we’ve reached people across America through our website and social media channels, digital advertisements, and the promotion of We the Franchisees on Politico – but there is much more work to do. As a franchisor, franchisee, or franchise vendor, you are a leader in your community – and we need your support, now more than ever.
b a x
Our Franchise @OurFranchise @OurFranchise
By joining @OurFranchise, you’ll get access to exclusive stories and resources that can help grow your franchise business, educate employees at all levels about the franchise business model, and share the economic importance of franchising with consumers. You will also have the opportunity to share your franchise success story with your peers.
Visit AtOurFranchise.org
Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association efarage@franchise.org (202) 662-0760
Make sure you stay up to date with the campaign’s latest efforts through email updates and social media. Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!
As I reflect on 18 years of Rachel’s Kitchen, I’m filled with such pride and gratitude for how far the brand and franchise has come.
What began as a single café with a vision to offer wholesome, fresh, and delicious food has grown into a thriving brand with nine locations across Las Vegas and Dallas Fort Worth. Each of these locations holds the same warmth, community feel, and attention to detail that I envisioned when I first opened our doors. Now, with exciting expansion into Texas, we’re not just celebrating our past success—we’re eagerly looking toward the future.
When I launched Rachel’s Kitchen back in 2006, my goal was simple: create a space where people could enjoy fresh, flavorful food in a welcoming, comfortable setting. With my background in Los Angeles’ culinary scene, I was inspired to bring something different to the Las Vegas food landscape—something that balanced wholesomeness and indulgence, providing a range of menu options made from the freshest ingredients. What started as a
quaint, neighborhood café has now become a go-to spot for locals and tourists alike, offering everything from crisp salads and hearty sandwiches to fresh-squeezed juices and decadent breakfast dishes. We are now truly a staple to Las Vegas and a restaurant that franchisees are excited to become owners of.
But as proud as I am of our growth within Las Vegas, one of the most exciting chapters in Rachel’s Kitchen’s story is unfolding right now, with our continued expansion into new markets through franchising.
Over the years, we’ve worked hard to refine our concept and create an experience that not only resonates with our customers but also offers an exciting and rewarding opportunity for franchisees. Since we began franchising in 2010, we’ve had the privilege of partnering with passionate entrepreneurs who share our commitment to quality, community, and hospitality. With our first out-of-state location just opened in Frisco, Texas, we’re entering an exciting new phase of growth.
Texas represents a significant opportunity for Rachel’s Kitchen to bring our fresh casual dining experience to new communities. The Lone Star State shares many of the same values that have helped our brand thrive in Las Vegas— an appreciation for great food, strong community ties, and a friendly, welcoming atmosphere. Our Frisco location is the first step in what we see as a larger expansion into the Dallas-Fort Worth area, with plans for additional locations already in development. We’re actively seeking franchise partners who are excited to introduce Rachel’s Kitchen to new neighborhoods across Texas and beyond.
We want every new franchise to feel like a natural extension of our brand, where guests can enjoy the same high standards of food and service they’ve come to expect from us. That’s why we place such a strong emphasis on franchisee support and we actively assist in marketing, social media, technology, and hands- on Franchise support: a key to our success
One of the reasons Rachel’s Kitchen has been able to expand successfully through
franchising is the level of support we provide to our franchisees. From the very beginning, we’ve been committed to ensuring that each franchise owner has the tools, resources, and guidance they need to succeed. We don’t just hand over a business model—we work closely with each franchisee to help them navigate every stage of the process, from site selection and restaurant setup to training and operations.
Our hands-on support begins well before a new location opens its doors. The team at our home office is deeply involved in helping franchisees find the right location, ensuring that it aligns with our brand and has the potential for success. Once the site is secured, we provide comprehensive training that covers every aspect of running a Rachel’s Kitchen restaurant—from our unique recipes and operational systems to customer service and community engagement. We want each of our franchisees to feel confident and well-prepared from day one.
But our support doesn’t stop once the restaurant is up and running. We believe in fostering strong, ongoing relationships with our franchisees. Our home office team is always available to provide guidance, answer questions, and help solve any challenges that may arise. We also regularly update our franchisees on new trends, menu innovations, and best practices, ensuring that they stay ahead in an ever-evolving industry.
In today’s fast-paced world, innovation is key to staying relevant and competitive, especially in the restaurant industry. At Rachel’s Kitchen, we’ve embraced new technologies that enhance the guest experience and streamline operations for our franchisees. For example, we’ve introduced an AI-powered phone ordering system that makes it easier for customers to place orders quickly and efficiently. This system has been a game-changer in improving customer convenience while reducing the workload for our staff.
Additionally, we’ve been utilizing technology that enhances both the dining experience and operational efficiency. One exciting example is our use of a Servi robot in select locations. This technology not only adds a fun element to the guest experience but also helps our staff focus on what they do best—providing excellent customer service and preparing delicious food. It’s just one of the ways we’re staying ahead of industry trends while maintaining our commitment to quality.
As I look ahead, I’m filled with excitement about the future of Rachel’s Kitchen. Our expansion into Texas and the recent Grand Opening is just the beginning of what I
aBout de BBie roxarzade:
Roxarzade is the CEO and Founder of Rachel’s Kitchen, a timeless restaurant franchise with wholesome to indulgent menu options. Debbie has been a leader in the restaurant industry for more than 20 years. She first made a name for herself within the star-studded culinary circles of Los Angeles, where she created a number of celebrated restaurant concepts that gained her widespread recognition. Named after her daughter, the first Rachel’s Kitchen was opened in 2006 but now has several locations throughout the Las Vegas area and Texas.
believe will be a successful journey into the area. With our continued focus on franchisee support, operational excellence, and innovation, we’re poised for long-term growth and success.
Reflecting on 18 years of growth, I’m incredibly grateful for the support of our Las Vegas community, our loyal customers, and our dedicated team. Together, we’ve built something special, and I can’t wait to see what the next years have in store.
For anyone interested in becoming a part of the Rachel’s Kitchen family, now is an incredibly exciting time to get involved. We’re looking for franchisees who share our passion for great food, community engagement, and exceptional hospitality. Whether you’re an experienced restaurateur or someone looking to break into the industry with a strong support system behind you, Rachel’s Kitchen offers a unique opportunity to build a successful business while being part of a brand that truly cares about its people and its customers. v
l ac K o F “ e n RI chIn G d o G actI v ItIes”
Denver-based dog hiking franchise eyes new territories across Colorado and beyond
In our fast-paced world, many dog parents, despite their best intentions, find themselves strapped for time, unable to consistently provide their dog soulmates with the enriching outdoor experiences they crave.
Life responsibilities often prevent dog parents from grabbing their Best Boop AND their Booper Buddies and heading to a spectacular natural setting for some serious hiking, splashing, squirrel stalking and peeing on everything!
As a result, many dogs miss out on the extensive physical and mental benefits of a stimulating hike, settling instead for brief neighborhood strolls that barely scratch the surface of their adventurous spirit. Meanwhile, their parents are left feeling guilty and wishing they could provide more despite their busy schedules.
The solution?
Hike Doggie, the first and only dog hiking franchise in the marketplace today. The Denver-based franchise recently launched
a strategic franchise initiative, signaling a bold move toward expansive growth across Colorado and beyond.
With 10 territories currently operating throughout South Denver, Hike Doggie plans to expand its footprint and bring its boundless dog hiking adventures to even more parts of the Greater Denver area, as well as Fort Collins and Colorado Springs. National expansion is also being planned, starting with multiple territories in all seven of Colorado’s border states – Wyoming to the north, Nebraska to the northeast, Kansas to the east, Oklahoma to the southeast, New Mexico to the south, Utah to the west, and Arizona to the southwest at the Four Corners.
“There’s a significant shortage of services that provide enriching outdoor activities for dogs offered in the pet services industry. There are daycares and neighborhood walking services, however they typically do not result in a well-rounded experience,” said Hike Doggie Founder and President Kath Allen. “Hike Doggie exists to make dogs as happy as they make us, and we can’t wait to provide even more dog parents and their dog soulmates with the enriching outdoor experiences they crave.”
Kath’s from NJ, went to college in NY, and spent three fabulous years hiking extensively in the Italian Alps, eventually choosing Colorado as her forever home. And then it happened… she became a doggie parent. She always found joy in taking her dogs on morning treks in the foothills of Golden, Colorado. Observing her dogs’ happiness and relaxation, she believed many dog parents shared her desire for their pets to have enriched and healthy lives but struggled with busy schedules and guilt over not providing enough outdoor adventures. In 2016, Kath left her corporate career to start Hike Doggie.
The business started small, with two buses and a dedicated team that met before dawn at Kath’s house. They would prepare meticulously for each hike – chopping turkey treats, filling water bottles, and planning trails. After each day’s hike, as the dogs rested, the team cleaned gear and shared photos and stories with the dog parents.
Today, Hike Doggie facilitates two-hour hikes with certified dog hikers for woofers of all sizes and personalities. The maximum number of dogs per hiker is four and three speeds are offered to ensure each dog receives the right amount of exercise.
For $120, Hike Doggie picks up pups in a customized Hike Doggie bus equipped with heating, A/C, a shower system, and individual ‘Zen Dens’, ensuring a cozy and safe ride for every doggo. Pupperinos are then taken on a boundless adventure, unfolding on every path and trail imaginable: from serene parks and rolling hills to sun-kissed beaches, majestic mountains, vast deserts, and open plains.
“ Hike Doggie, the first and only dog hiking franchise in the marketplace today. The Denver-based franchise recently launched a strategic franchise initiative, signaling a bold move toward expansive growth across Colorado and beyond.”
Discounts apply for multiple hikes/dogs from the same household in the same week.
“A regular hiking program not only keeps doggies happy and healthy, but also provides solutions to common problems at home,” said Kath. “Hike Doggie is the perfect solution for dogs that experience boredom, loneliness, anxiety or weight issues. Our four-legged buddies deserve a life filled with exercise, dog pals, companionship and the great outdoors to explore.”
Post-hike, dogs are pampered with treats and washed off and towel-dried to arrive home cuddle-ready. Parents receive a curated photo album and a vibrant note, giving them a heartwarming window into their dog’s adventurous day.
To augment the announced expansion, Hike Doggie is seeking dog and nature loving entrepreneurs. Including a franchise fee of $65,000, the total initial investment necessary to operate a single territory ranges from $138,831 to $251,744. Multi franchise territory packages are also available.
For more information about Hike Doggie and its franchise opportunity, visit https://hikedoggie.com/.
The pet industry is booming, with growth fueled by increasing pet ownership, evolving pet care trends, and a growing focus on the health and well-being of pets. The global pet industry just flew past $300 billion in 2023, with the U.S. and Canada leading the charge. Pet owners are spending more than ever on their furry friends, creating an array of business opportunities for entrepreneurs.
One of the most effective ways to enter the pet industry is through franchising. Pet franchises offer entrepreneurs the chance to capitalize on the growing
Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion. Visit www.fmsfranchise.com for more information
demand for pet-related products and services while benefiting from established business models, recognized brands, and comprehensive support systems.
This article explores the growing pet industry, the opportunities within pet franchises, and examples of leading pet franchise brands that have become prominent players in this lucrative space.
the rapid Growth of the Pet industry
Pet ownership has been on the rise for decades, with significant growth observed during the COVID-19 pandemic. Many people turned to pets for companionship during lockdowns, and pet adoption rates soared. The American Pet Products Association (APPA) reported that in 2023,
nearly 70% of U.S. households owned at least one pet, up from 56% in 1988.
With more households welcoming pets, the demand for pet care services has expanded rapidly. Today’s pet owners aren’t just buying food and toys—they’re investing in premium pet care, including grooming, training, boarding, and veterinary services. This surge in spending has created a multi-billion-dollar market with significant potential for new businesses.
Take a look at a strong Canadian Franchise brand, PetsCool: https://petscool.ca/ Great model, simple operating structure and a super high demand market segment.
Some key trends driving the pet industry include:
• Pet Humanization: Pet owners increasingly view their animals as members of the family, leading to greater spending on premium products, personalized care, and wellness services.
• Health and Wellness Focus: From organic pet food to pet supplements and fitness programs, the focus on pet health mirrors the human health and wellness movement.
• Pet Technology: Technology such as pet trackers, automated feeders, and pet health apps is gaining popularity, providing new business opportunities.
• Luxury and Specialty Services: Services like pet spas, mobile grooming, pet hotels, and training centers are growing as owners look for high-quality care for their pets.
the Pet Franchise opportunity
For entrepreneurs looking to enter the pet industry, franchising offers a proven path to success. Franchise systems in the pet sector provide a way to leverage the industry’s growth with the support of established brands, operations, and marketing strategies. Pet franchises come in various segments, each offering unique opportunities for business owners.
1. Growing Market Demand: The pet ca re market has demonstrated consistent growth, with pet ownership and spending at an all-time high. This trend is expected to continue, offering long-term business potential.
2. Recession-Resilient Industry: Historically, the pet industry has been resilient during economic downturns. Pet owners prioritize spending on their pets even in challenging economic times, making pet businesses more stable than other industries.
3. Diverse Franchise Opportunities: The pet industry includes a wide range of services and products, from pet grooming and boarding to retail, training, and wellness. Franchisees can choose the niche that best aligns with their skills and interests.
4. Comprehensive Support: Pet franchises typically provide extensive training, ongoing support, marketing assistance, and brand recognition, reducing the risks associated with starting a business from scratch.
5. Passion-Driven Business: For many entrepreneurs, the opportunity to work with animals is a dream come true. Owning a pet franchise allows you to turn your passion for animals into a profitable and rewarding business.
Pet franchises span multiple segments, each with its own set of advantages. Some of the most popular types of pet franchises include:
1. Pet Grooming Franchises: Grooming is an essential part of pet care, and busy pet owners often seek professional services to keep their pets looking and feeling their best. Mobile grooming services have also become popular, offering convenience for pet owners.
2. Pet Boarding and Daycare Franchises: With more people traveling for work or leisure, pet boarding and daycare services have seen a surge in demand. These franchises offer safe and engaging environments for pets while their owners are away.
3. Pet Retail Franchises: Pet stores that sell food, toys, accessories, and other supplies cater to a pet owner’s ongoing needs. Specialty pet stores that offer high-end, organic, or niche products are also growing in popularity.
4. Pet Training Franchises: Obedience training, behavior modification, and specialized training (such as for service dogs) are increasingly in demand as pet owners seek to improve their pets’ behavior.
5. Pet Wellness Franchises: Franchises focused on pet health and wellness offer services such as veterinary care, pet fitness programs, and wellness plans that appeal to pet owners looking to extend the lifespan and quality of life for their animals.
Here are a few examples of successful pet franchise brands that have become leaders in the industry:
Franchise Type: Pet Boarding and Daycare
Overview: Camp Bow Wow is a leading pet care franchise specializing in dog daycare, boarding, and grooming services. The brand focuses on providing a safe and fun environment for dogs to play and socialize. Since its founding in 2000, the franchise has grown to over 200 locations across the U.S. and Canada. Franchisees benefit from strong brand recognition, extensive training, and ongoing support.
Why It’s Successful: Camp Bow Wow taps into the growing demand for pet boarding and daycare services, appealing to pet owners who want to ensure their pets are well cared for while they are at work or on vacation.
Franchise Type: Pet Retail
Overview: Pet Supplies Plus is one of the largest pet retail franchises in North America, offering a wide range of pet products, food, and supplies. Founded in 1988, the brand has grown to over 500 locations. Franchisees benefit from
the strength of an established brand, a comprehensive supply chain, and ongoing marketing support.
Why It’s Successful: The brand capitalizes on the consistent demand for pet food and supplies while offering personalized customer service that keeps pet owners coming back.
Franchise Type: Pet Daycare and Boarding
Overview: Dogtopia is a dog daycare, boarding, and spa franchise that has seen significant growth since its founding in 2002. With over 200 locations across North America, Dogtopia provides highquality daycare services that focus on socialization, exercise, and education. The franchise offers robust training programs and marketing support for franchisees.
Why It’s Successful: Dogtopia’s emphasis on creating a safe and stimulating environment for dogs, coupled with its franchise support systems, has contributed to its rapid expansion.
Franchise Type: Pet Grooming
Overview: Scenthound offers wellnessfocused grooming services that focus on maintaining a dog’s health through regular grooming. The franchise differentiates itself by offering membership-based services, where pet owners can subscribe to
regular care. This model creates recurring revenue for franchisees and fosters customer loyalty.
Why It’s Successful: Scenthound’s focus on health and wellness, combined with its innovative membership model, sets it apart from traditional grooming services.
Franchise Type: Pet Sitting and Dog Walking
Overview: Calling all Dogs & Cats provides personalized in-home pet sitting and dog walking services, catering to busy pet owners who need reliable care for their pets. The franchise operates a network of professional pet sitters and dog walkers, offering a wide range of services including overnight care and specialized attention for pets with medical needs.
Why It’s Successful: Calling All Dogs & Cats appeals to the growing number of pet owners seeking personalized, in-home care for their pets, providing flexibility and convenience that pet boarding may not offer.
If you’re considering investing in a pet franchise, there are a few key factors to ensure success:
1. Passion for Animals: Having a genuine love for pets and a passion for their
well-being is essential. Pet owners want to know that the people caring for their animals are truly dedicated to providing the best possible service.
2. Strong Support Systems: Choose a franchise that offers comprehensive training, marketing support, and operational guidance. The right franchise partner will help you navigate the challenges of business ownership and grow your franchise successfully.
3. Local Market Research: Before selecting a pet franchise, conduct thorough research into your local market. Understand the needs and preferences of pet owners in your area to choose a franchise model that aligns with local demand.
4. Commitment to Quality: Whether it’s grooming, daycare, or retail services, pet owners expect high-quality care and products. Maintaining high standards in customer service, cleanliness, and professionalism will set your franchise apart.
The pet industry presents a tremendous opportunity for entrepreneurs looking to capitalize on growing consumer demand for pet care services and products. Pet franchises offer a proven pathway to success in this lucrative market by combining established business models with comprehensive support systems. Whether you’re interested in grooming, boarding, retail, or wellness, there is a wide range of pet franchise opportunities available to suit your business goals.
By investing in a pet franchise, you can turn your passion for animals into a profitable business venture while meeting the needs of pet owners in your community. With the right franchise partner and a dedication to quality service, you can thrive in the rapidly growing pet care industry.
For more information on how to Franchise Your Pet Services business, contact Chris Conner with Franchise Marketing Systems, Chris.Conner@ FMSFranchise.com or visit the FMS Site: www.FMSFranchise.com
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Leading Dog Training Franchise reports 19% sales increase and strong New unit Pipeline
Zoom Room, the nation’s premier indoor dog training franchise, is proud to announce significant mid-year growth in 2024, showcasing the brand's sustained momentum and strategic expansion within the competitive pet industry.
Boosted by the dedication of its multiunit franchisees and a fortified leadership team, Zoom Room continues to position itself as a leader in positive reinforcement dog training at a time where dog owners are increasingly looking for more ways to socialize with their dogs.
key Performance and e xpansion highlights:
• 19% Year-over-Year Sales Increase:
Zoom Room has experienced a notable 19% increase in sales compared to the same period in 2023, reflecting the brand’s innovative training methods and strong market demand.
• 10 New Locations Opened: The first half of 2024 saw the opening of several new locations, bringing Zoom Room’s unique dog training experience to more communities across the country.
• Expansion into New Markets: The franchise continues to grow its footprint, with 16 new locations currently in development, including new market
launches in Arizona, Virginia, Florida, Minnesota, Connecticut, and Oregon. By the end of the year, the brand expects to have more than 80 locations open across the country.
multi- unit Franchisee success Fuels Growth
A cornerstone of Zoom Room's growth is the dedication and expertise of its multiunit franchise owners. One prominent example is Colin P. Elliott, who recently expanded his Zoom Room portfolio by acquiring the top-performing Virginia Beach, VA location, adding to his already successful Zoom Room locations in Peoria and Scottsdale, AZ.
His decision to acquire a location across the country was driven by a combination of admiration for its strong sales performance and strategic timing. Trust and mutual respect with the Virginia Beach location’s previous owners, John and Kristy Cotthaus, were pivotal in his decision.
“Zoom Room’s focus on positive reinforcement and community engagement is what attracted me to the brand initially, and that same commitment is what drives its success,” said Elliott. The opportunity to expand my portfolio with such a highperforming location was an easy decision, reaffirming my confidence in the brand’s future and its potential for continued growth.”
Elliott plans to open three additional locations in the Phoenix area and is exploring additional growth opportunities around Virginia Beach.
Zoom Room is reinforcing its leadership team to support its growing franchise network. Longtime franchisees John and Kristy Cotthaus, instrumental in the success of the Virginia Beach location, are transitioning to corporate roles to further support the brand's expansion. John will work closely with Chief Growth Officer Herb Heiserman on development initiatives, while Kristy will focus on retail strategy.
“Our mid-year achievements reflect the strength of our franchise model, the dedication of our franchisees and the loyalty of our incredible customers,” said Mark Van Wye, CEO of Zoom Room. “We are excited to continue our expansion and are committed to providing exceptional support to our franchise partners and
Established in 2007, Zoom Room® is a venture-backed and revolutionary indoor dog training gym, recently recognized as one of the Top 40 fastest-growing consumer service brands in the United States per the Inc 5000 list. Zoom Room’s mission is to deepen the bond and communication between dogs and their human companions through its focus on socialization, positive reinforcement, human education, and interactive learning. Accolades include rankings on Entrepreneur’s Franchise 500 list and their esteemed list of Top Franchises for Diversity, Equity, and Inclusion. They are also the authors of the best-selling dog training book, Puppy Training in 7 Easy Steps and Ultimate Puppy Training for Kids. Committed to social responsibility, Zoom Room celebrates responsible pet owners and actively collaborates with animal rescue and welfare organizations at both local and national levels.
Discover more about how Zoom Room is redefining the pet industry at https:// zoomroom.com/
personalized customer experience for dog owners in local markets across the country.”
Zoom Room is a premier indoor training gym offering customized training that bonds dogs and owners. From puppy socialization to obedience training to advanced agility skill to play groups and puppy pilates, Zoom Room is designed to meet any dog and owner at any point in their learning journey.
To learn more about Zoom Room and its franchising opportunities, please visit https://zoomroom.com/franchise/.
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As a young mom of four, Theresa Napolitano constantly felt like her family was barely making ends meet. Her husband worked 12- to 14-hour days, and despite their best efforts, they always seemed to be scrambling for school clothes and the bare necessities. “Owning a business? That wasn’t even something we talked about,” she recalls. “It felt like something other people did—people with more money, more education, more confidence. Definitely not me.”
Theresa didn’t have the luxury of higher education or professional experience. She had her children early, which meant her priorities shifted quickly to motherhood. While she loved being a mom, it left her with little time to build confidence in herself outside the home. Her professional experience was scattered—various side hustles and part-time jobs that helped pay the bills but offered no long-term growth.
One of Theresa’s part-time roles was as a dog trainer at a small, local mom-and-pop daycare, where she nurtured her passion for working with animals. In 2017, when the business was converted into a Dogtopia, her dedication to both the dogs and the business never wavered. With her thorough understanding of the business and a strong connection to the community, Theresa seamlessly transitioned into her new role as manager, continuing to bring the same passion and care to the Dogtopia family.
Facing self- doubt and seizing a new opportunity
Despite excelling as a manager, Theresa still didn’t envision herself as a business owner. After all, she had no college degree, no professional background, and no idea how she could possibly afford to own a business, let alone run it successfully. “It always felt like it was something for other people, not for me,” she admits. Theresa’s self-doubt kept her from dreaming too big—but everything changed with one key conversation.
During a meeting with the owners of the daycare, they asked her a simple yet life-changing question: “What do you want for your future?” For the first time, Theresa allowed herself to voice her true
aspirations—to own her own Dogtopia location. “It felt crazy, like a pipe dream, but I decided to speak up. Even if it seemed impossible, I didn’t want to keep quiet about it anymore.”
Theresa’s openness about her dreams set everything in motion. Recognizing her dedication and potential, the Dogtopia support office provided unparalleled guidance while years of diligent saving brought her dream closer to a reality. She and her husband were able to gather the resources to purchase the Dogtopia location in LaGrange, Illinois, which was the first in the state.
The leap from employee to owner wasn’t an easy one. Theresa still faced feelings of doubt. “I kept thinking, ‘I’m not cut out for this.’ How could I, with no business background, run a business?” But what she soon learned was that owning a franchise didn’t require her to be an expert in everything from the start. The Dogtopia franchise model offered structure, support, and guidance—tools that helped her feel confident in her journey as a business owner.
Theresa is no longer struggling to make ends meet. She is now running a successful daycare that not only provides for her family but also enables her to give other people fulfilling jobs. She takes great pride in creating an environment where each person can advance professionally, just as she did. For Theresa, creating something lasting is more important than merely having a stable income while operating a successful business. “I’ve left a legacy,” she declares with pride. “Something that I can pass down to my children, something that can keep growing.”
Theresa’s story demonstrates the transformational potential of franchising, especially for women who, like her, may not initially consider themselves to be business owners.
In addition to changing her family’s life, owning a Dogtopia has given her the opportunity to establish a location where the animals in her neighborhood are treated as members of the family. “I didn’t just open a business,” she says. “I created a place where people can entrust us with their dogs, who are very dear to them. That is what I’m most proud of.” v
Franchise conventions are more than just gatherings. They are opportunities for franchisees to engage with the larger network, learn from peers, and align closely with their franchisor’s vision.
However, to truly benefit from these events, franchisees must approach them with a clear strategy, which includes not only active participation but also the creation of a detailed action plan to ensure that key takeaways are not lost in the excitement of the event.
Here’s how to get the most out of your franchisor's convention.
Attendance at franchise conventions is crucial. As I have often emphasized, convention attendance is a significant indicator of a franchise’s health.
Franchisees who attend are often more engaged, better informed, and perform significantly better than those who do not. The networking, learning, and motivational aspects of conventions are invaluable, contributing to a stronger, more cohesive franchise system.
For franchisees, attendance isn’t just about showing up. It’s about investing in your business’s future by staying informed, motivated, and connected with the broader franchise community. Missing out on these
events can lead to gaps in knowledge, missed opportunities, and a sense of disconnect from the franchise’s goals and innovations.
Simply attending the convention is not enough! Active participation is key. This involves engaging in discussions, attending workshops, and interacting with other franchisees and vendors. Conventions are a platform to share ideas, ask questions, and gain insights from others' experiences. Conventions foster a sense of community and shared purpose among franchisees, which can significantly boost individual and collective success.
Active participation also means being present in every session and taking detailed notes. Many franchisees make the mistake of attending sessions without fully engaging, missing valuable insights that could be pivotal for their business. To maximize the value, ask questions during Q&A sessions, participate in group activities, and introduce yourself to speakers and panelists. This not only enhances your learning experience but also positions you as an active, engaged member of the franchise network.
One of the most powerful aspects of franchise conventions is the opportunity to network. Meeting other franchisees, particularly those who have been successful, can provide invaluable insights and best practices that can be implemented in your own business. Additionally, building relationships with vendors and franchisor representatives can open doors to new opportunities and support. Networking is not just about exchanging
business cards; it’s about building lasting relationships that can support your growth and success within the franchise.
Come prepared with a list of people you’d like to meet. Whether they are fellow franchisees, franchisor executives, or industry experts, having a networking plan ensures that you make meaningful connections. After the convention, follow up with the people you’ve met to maintain and strengthen these relationships. Send a quick email, connect on LinkedIn, or even schedule a follow-up meeting or call to discuss ideas further. Networking is not a one-time event. It’s an ongoing process that can lead to collaborations, mentorships, and partnerships that benefit your business long-term.
A key feature of many franchise conventions is the exhibitor space, where vendors showcase products and services that could be beneficial to your franchise. As someone deeply involved in the franchising world, I can attest to the value these vendors bring. They often provide innovative solutions, from the latest technology to marketing tools, which can streamline operations and boost profitability.
When visiting the exhibitor space, take the time to explore what each vendor offers. Engage in discussions to understand how their products or services can meet the specific needs of your franchise. Vendors often offer show specials - discounts, package deals, or exclusive offers available only during the convention. If these make sense for your business, taking advantage of them can lead to significant cost savings and operational improvements.
Amidst the flurry of activities and information, it’s easy to forget the key takeaways by the time you’re on the plane ride home. To counter this, it’s essential to create a detailed action plan while at the convention. This plan should include:
• Key Learnings: Document the most important lessons from each session or workshop.
Evan Hackel, As author, speaker and entrepreneur, Evan has been instrumental in launching more than 20 businesses and has managed a portfolio of brands with systemwide sales of more than $5 billion. He is the creator of Ingaged Leadership, is author of the book Ingaging Leadership Meets the Younger Generation and is a thought leader in the fields of leadership and success.
Evan is the CEO of Ingage Consulting, Delta Payment Systems, and an advisor to Tortal Training. Reach Evan at ehackel@ingage.net, 781-820 7609 or visit www.evanhackelspeaks.com
• Networking Contacts: Note down the contacts you make and the discussions you had, along with any follow-up actions.
• Action Items: List specific actions you plan to take when you return to your business, such as implementing a new marketing strategy, exploring a new vendor partnership, or adopting a best practice shared by a fellow franchisee.
• Deadlines and Accountability: Assign deadlines to each action item and, if possible, establish an accountability partner to check in on your progress. Reviewing and updating your action plan periodically after the convention can also help keep you on track and ensure that you are consistently working towards your goals.
During the convention, pay close attention to any strategic announcements or new initiatives introduced by the franchisor. Take notes on how these might impact your operations and consider how you can align your business more closely with the franchisor’s objectives. Engaging with the vision of the franchisor ensures that your efforts are not just successful in the short term but are also sustainable and in harmony with the long-term goals of the franchise network.
When you return from the convention, it’s crucial to share the knowledge and insights you’ve gained with your employees. Your team plays a critical role in implementing the strategies and ideas that you bring back. By involving them in the process, you not only ensure a smoother implementation
but also foster a culture of learning and continuous improvement within your franchise.
Start by holding a debriefing session with your key staff. Share the main takeaways from the convention, discuss how they align with your business goals, and invite your team to share their thoughts on how these new ideas can be implemented. This collaborative approach not only empowers your employees but also helps in refining and adapting the strategies to better fit your specific business context.
The real value of a convention is realized after you return home. It’s crucial to revisit your action plan, follow up on your networking connections, and begin implementing the strategies and ideas you’ve gathered. This not only ensures that you capitalize on the information and contacts made during the convention but also reinforces the habit of continuous improvement and engagement with the broader franchise network.
Franchise conventions offer a wealth of opportunities, but to fully benefit, franchisees need to be proactive in their approach. By actively participating, networking, engaging with vendors, aligning with the franchisor’s vision, and most importantly, creating and executing an action plan, franchisees can ensure that they not only absorb valuable insights but also translate them into tangible improvements in their businesses. Sharing these insights with your team further amplifies the impact, fostering a culture of collaboration and continuous improvement. This strategic approach can significantly enhance the overall success and health of the franchise system, driving both individual and collective growth. v
Building a great home services business is a team effort. In addition to dedicated technicians with skill, experience and expertise, it takes visionary leadership, effective management and a committed operations staff to take care of day-to-day tasks such as customer support, dispatch, sales, marketing and accounting.
Franchising is a proven way to streamline and expedite that teamwork. The timetested franchise model is designed to optimize scalability and efficiency by providing standardized, repeatable systems and processes that help franchise owners focus on sales instead of the daily administrative work that can slow growth. With office management, training, human resources and other mundane work shared across the brand, franchise owners are
free to pursue their personal and financial goals. The network of experienced fellow franchise owners serves as an ongoing source of learning and mentorship.
Tapping into the existing brand awareness and consumer trust that a home service franchise brings is one of the value-rich marketing investments any owner can make.
Furthermore, the franchise model maximizes opportunities for financial rewards while mitigating the risks associated with independent business ownership. In short, the franchise model is an ideal approach for home service providers who want to take their business to the next level.
But what about successful home service franchise owners who want to continue elevating their company? What’s the next step for them to accelerate growth, scale, expand, and get closer to achieving their dreams of financial independence?
A home service franchise platform can
exponentially enhance the advantages inherent to the basic franchise model. Through a platform, for example, plumbing, electrical or HVAC franchise owners can expand the portfolio of services they offer, better serving their communities and boosting opportunities for their companies.
A franchise platform amplifies the rewards of shared resources and economies of scale while offering convenient added value in the form of easy to implement bonus services. Franchise owners may have multiple options for enhancing their company’s service offerings with pest control, bath remodeling, cleaning and restoration services and more – all requiring less time, effort and money to launch and operate (and coming with far less risk) than they would for an independent business.
Here are just a few of the advantages home service franchise owners can see with a franchise platform, and how franchise brands benefit from the platform model:
• Shared culture and values: A franchise platform can leverage individual brands and its own mission and values to build a comprehensive, resilient company culture shared across brands by all stakeholders, from franchise employees and owners to the platform team and leadership. The shared sense of purpose that results can guide leaders and their teams as they respond to challenges and opportunities. Ultimately, the power of a common vision and culture will unlock value across brands and throughout the stakeholder chain. The energy, inspiration and discipline that result from a strong culture are amplified when the platform and individual brands are aligned.
• Buying power: The depth and breadth of many franchise platforms is an immediate advantage when it comes to strategic and vendor partnerships. The platform model brings together hundreds of franchise owners across multiple brands, offering a range of unique services. This combined buying power allows platforms to create value by establishing lasting relationships with preferred vendors. As a result, platforms can negotiate competitive pricing, access to exclusive products and services, and profit-driving opportunities such as rebates that aren’t available to independent franchisors. The ultimate value may be the time and effort franchise owners can save with a platform’s combined buying power. Connecting to a platform’s network of preferred vendors means owners don’t have to find their own solutions. They can focus on growing their business.
• Shared services: In a shared service model, the platform takes on operational processes such as human resources, accounting, legal and IT for the individual brands. The efficiencies created through shared service allow individual brands to focus on helping new and established owners grow their business. Shared service supports brand leaders and their teams in their mission to empower owners and drive growth for their brand.
• Shared data: Platform companies have a deeper set of data and more powerful analytics tools available than independent franchisors. With better data and analytics, franchise platforms can identify trends in business and the economy and adapt quickly. Insights can be filtered by industry, vertical, geography and more to drive precise decision-making. Sharing data across brands allows platform companies to scale insights and best practices quickly and effectively, enhancing customer experience and distinguishing themselves in their market. For franchise businesses, a platform can leverage data from one brand to streamline conversions through internal referrals. With complementary services, leads can be retargeted for other brands with the goal of lowering the cost of customer acquisition.
• Unique growth opportunities: Franchise platforms are able to provide a diversity of service offerings – and more paths for growth than independent franchisors. Franchise platforms attract candidates from a variety of backgrounds. They bring a wide range of skill sets and experience. Each candidate has their own goals, whether that’s owning a single territory, owning multiple territories from the same brand or multiple territories across multiple brands. Platforms can identify these owners and align their goals with the right opportunities. With a platform, owners are in a position to expand a single brand across multiple territories or to diversify the services they offer in their community across multiple brands. Individual growth goals may evolve based on an owner’s success in the industry or life changes.
When properly organized and implemented, the franchise platform fulfills the industry’s mission to serve all stakeholders across brands, from customers and vendor partners to franchise owners and team members to brand- and platformlevel leadership.
By absorbing operational functions such as human resources, accounting, and IT, and
He has more than a decade of experience in franchise development and sales, including leadership positions with successful franchise brand platforms.
distributing shared support for marketing, staffing and other processes, platforms create new levels of efficiency. Shared service supports brand leaders and their teams in their mission to empower owners and drive growth for their brand.
Building on the foundation of its people and brands, a franchise platform can see impactful results that few business models offer. When all levels of a franchise platform are aligned, there’s a cascading effect. Shared resources and efficiencies, supported by a common mission, will open new growth opportunities that in turn strengthen the company culture, drive new efficiencies and opportunities, and energize sustained accelerated growth.
The true impact of a successful franchise platform is felt when the franchisor and owners are in sync. When the franchise system is dialed in to empower franchise owners and owners trust the platform’s processes, the benefits begin to compound and multiply. The company’s culture becomes stronger, its buying power increases, further efficiencies are uncovered, and, most importantly, new opportunities for growth emerge. v
No matter what industry you work in, chances are you’ve heard how artificial intelligence (AI) or some new innovative technology is revolutionizing a process or service within your business sector.
While many of its attributes are still promises for the future, AI is certainly infiltrating individual industries across the board. The franchising industry is no different.
Whether your franchise organization is an early adopter or filled with skeptical users, there are some applications that can unlock the right data to help your franchisees get a leg up on the competition. In the near future, franchisors will use AI to personalize their marketing strategies and train their franchisees, while franchise owners will adopt it to improve the
customer experience and target potential new customers.
The use of technology is nothing new in the world of franchising. As a result of earlier technologies like franchise management software or customer relationship management (CRM) platforms, most franchisors have so much data, they are often at a loss about how to use it to their advantage.
But soon franchisors will be able to use this data to improve their relationships with their franchisees, create marketing strategies, improve customer experiences, and more.
Imagine being able to determine the characteristics of your most successful franchise owners to build a better candidate profile. Or maybe you want to be able to perfectly target the places where these candidates reside. This will not only
result in a higher conversion rate of new franchise owners, but it will also likely provide a better “franchise fit” to your business model.
As AI is “learning” how to sort data to maximize a franchisor’s target candidates, it is already useful in helping you give your marketing a personalized touch. AI can help you identify trends and segment customers, so you can develop an overall marketing campaign at the brand level. AI can then be used to help your franchisees tailor these campaigns to target local audiences.
Technology is also useful in your ongoing franchisee training. AI-powered training helps franchisors develop customized training programs based on a franchisee’s experience level. It can help you identify which franchisees need more training and can build personalized courses that keep your franchisees educated.
Finally, it can help you create standard operating procedures that can be tailored to individual franchise locations and owners. Building processes is how most franchisors ensure that their services are accurately replicated throughout their franchise network, but if there are slight changes that should be applied in various parts of the country, for example, AI can help franchisors make those adjustments with data-driven intelligence.
Technology can also help your franchise owners from soup to nuts.
There are already AI platforms that help entrepreneurs discover what franchise is right for them by answering a few simple questions. If a franchisee starts out at a company that suits their needs, abilities and financial level, they have conquered the first major step in choosing the “right” business for them.
Additionally, technology helps franchise owners juggle the myriad of tasks they always have on their plates. For example, AI can help them support their human resources and accounting departments by managing the little things that bog those departments down.
It can also help with the big-picture strategy and initiatives. Using new technology to help your franchisees with market research and customer analysis makes it easier for them to understand the specific needs of their community.
Staying up to date with emerging technology allows your franchise business to grow more quickly.
For example, the use of Chatbots and intelligent virtual assistants are already widely used in business today. But as AI and machine learning (ML) develop, franchisors will begin to use these tools to improve the customer experience.
New technology is already providing customers with personalized recommendations and user-focused content, but it can also help your franchisees provide their clients with
Bill McPherson is the vice president of retail network development for AlphaGraphics, a leading franchisor of printing and marketing solutions, and PostNet, a global leader in high-quality printing and shipping solutions. With over 29 years of franchise leadership, he has led franchise development and real estate for B2B, B2C, retail, and in-home senior care concepts. For more information, visit https://alphagraphicsfranchise.com/
a more informed human touch. If your franchisees understand their customers’ unique needs and how the brand can cater to these needs, your franchise will be able to deliver a customer experience that differentiates you from your competitors. Since consistency and operational efficiency are key in a franchising network, having automated business processes helps your franchise owners serve their clients based on the processes that made the franchise model successful to begin with.
AI’s data-driven insight also helps franchisors make more informed decisions. In the past, a franchisor might have had to rely on their subjective instincts and experience to understand trends or manage change. But with AI, franchisors now also have the objective data to help them make the best choices.
Franchisors should consider all the benefits and challenges for their particular business model. AI is not a substitute for humans. While it can be used to free up time by automating tasks, it should be used as a supplement to talent, expertise and experience.
Automation still needs human interaction to be accurate and efficient. AI also lacks the emotional intelligence that any business that serves the public needs. Freeing up your franchise owners and their employees allows them to use the soft skills and reasoning abilities that make up a superior customer experience.
If your franchise is considering adding AI to your tech stack, don’t be afraid to be bold; remember that AI, new technology and automation are tools to be used to help your human team members better perform their jobs, not replace them.
Bill McPherson is the vice president of retail network development for AlphaGraphics, a leading franchisor of
printing and marketing solutions, and PostNet, a global leader in high-quality printing and shipping solutions. With more than 28 years of franchise leadership, he has led franchise development and real estate for B2B, B2C, retail, and in-home senior care concepts.
For more information, visit https://www.alphagraphics.com/.
MBE Worldwide S.p.A. (“MBE”), a privatelyowned company with its headquarters in Italy, is a Global Commerce enabler for SMBs and consumers thanks to its platform providing e-commerce, fulfillment, shipping, marketing and print solutions via multi-brand operations: PrestaShop, Mail Boxes Etc. (except the U.S. and Canada), PostNet, PACK & SEND, Spedingo.com, AlphaGraphics, Multicopy, World Options UK and Print Speak. The combination of our retail platform - that currently counts 3,190+ service centers in 58 Countries with more than 12,000 associates - our PrestaShop ecommerce platform served almost one million business customers in FY 2023 €1.4 bln (US$1.5 bln) of System-wide Gross Revenue and €22 bln (US$23.8 bln) of e-commerce Gross Merchandise Value.
For additional information please visit MbE Worldwide group websites at: www.mbecorporate.com www.prestashop.com/en www.mbeglobal.com www.postnet.com www.packsend.com.au www.packsend.co.uk www.spedingo.com/en www.alphagraphics.com www.multicopy.nl www.printspeak.com www.mbe.it www.mbe.es www.mbe.de www.mbefrance.fr www.mbe.pl www.mbe.pt www.mbe.co.uk www.gelproximity.com/en www.worldoptions.com
ses c an Max IMI ze the Res U lts
s M s MaRK etIn G and oU tR each
Did you know that SMS messages have an open rate of 98%, compared to just 20% for emails? That’s right - your message is nearly guaranteed to be seen when you use SMS marketing. But is it the right message to engage customers effectively? Moreover—just like the tree that falls in a forest with no one around to hear it—if you launch an SMS campaign but have no subscribers, does it even matter?
From building a robust subscriber base to crafting compelling campaigns, we’ll cover everything a franchise business needs to
know to turn their SMS marketing into a powerful engine for customer engagement and sales growth.
A robust subscriber list forms the foundation of any successful SMS marketing campaign. However, growing this list can be challenging. Here are several effective strategies to expand your
SMS subscriber base:
• Offer exclusive discounts or promotions for SMS subscribers
• Provide franchisees with in-store signage to promote SMS sign-ups
• Include SMS opt-in options on your website and social media platforms
• Run contests or giveaways that require a SMS subscription to enter
• Offer a loyalty program tied to SMS subscription
Remember, the key is to offer value to your subscribers while ensuring the sign-up process is as seamless as possible. Let’s get into some numbers backed subscriber growth strategies:
If you’re beginning your SMS journey, you likely don’t have a pool of eager recipients waiting. To jumpstart subscriber growth, consider offering a giveaway. One effective strategy to maximize the impact of giveaways and limited-time offers is to “waterfall” the offerings.
For example, a real-life coffee franchise with 12 locations and an online presence aimed to grow their subscriber list and maximize SMS ROI strategically. They implemented an incentivized pop-up form on their website with three tiers of offerings. This approach proved highly effective—their list growth doubled, then doubled again as the incentive escalated from a 10% discount to free coffee, and finally to an entire espresso machine giveaway.
Over a four-month period, the coffee shop franchise saw an impressive 230% increase in subscribers by applying the waterfall approach to their offerings.
Opting into communications simply involves sending a code to a specific number. Double opt-in, which requires texting to sign up and then confirming with a “Y” reply, is optional except for “abandoned cart” reminders. This seemingly simple switch can significantly impact your overall subscriber count. Remember, quality is as important as, if not more important than, quantity when it comes to your subscriber base. Targeting email subscribers, loyalty program members, or customers who make inperson purchases can help ensure that your subscribers are genuine buyers rather than one-time coupon hunters.
For instance, a national sub sandwich chain with over 2,500 locations saw their SMS subscriber rate grow by 76% quarter-overquarter after making this change. Initially, only 17% of their loyalty members signed up for SMS outreach because they weren’t completing the entire opt-in process. By removing the second opt-in step, that number jumped to 30% of members in just three months.
Crafting effective SMS campaigns is an art that combines personalization, timing,
and compelling content. In this section, we’ll explore key strategies to create SMS messages that resonate with your audience and drive engagement, from personalization techniques to lifecycle triggers.
There’s a reason why “the early bird gets the worm” is a well-known phrase. 78% of customers purchase from the first company to respond. Implementing SMS gives you the ability to be the first—and most visible—response to any incoming inquiries.
Real-world example
The Learning Experience, a child and daycare center with 600 locations, tested the impact of both automated and manual text message communications by launching SMS marketing with Voxie in select facilities. These locations saw a significant 28% increase in student enrollment from 2023 to 2024 with a 30% revenue growth.
win-back strategy
When it comes to revenue, both purchase volume and frequency matter. One of the most impactful SMS campaign strategies targets current loyalty members or repeat purchasers who haven’t made a purchase within a predetermined time frame.
Real-world example
A New Jersey-based quick-service restaurant exemplified this by upgrading incentives for loyalty members who hadn’t purchased in the past 90 days. Instead of their typical offer of double loyalty points, they changed it to $2 off a meal. This simple adjustment yielded impressive results: 164% more revenue than their average limited-time offer campaign, a $24 return for every dollar spent, and a 506% increase in conversion rate in just three days.
To maximize the results of SMS marketing, follow these key principles. Even with the best campaign strategy, it’s the small daily
nuances that make the greatest impact over time.
• Personalize content: Go beyond customer names and reference past interactions for a more engaging experience.
• Keep messages concise: SMS has limited characters, so make your point quickly and clearly. (No paragraphs!)
• Include clear CTAs: Every message should have a specific, actionable goal. If there’s no CTA, don’t send the SMS.
• Implement two-way communication: Allow customers to respond and interact, creating a dialogue rather than one-way messaging.
• Integrate with other marketing channels: Use SMS to complement your email, social media, and in-store marketing efforts.
• Respect opt-in/opt-out preferences: Always provide an easy way for customers to unsubscribe and honor their preferences promptly.
• Track and analyze performance: Use analytics to measure the success of your SMS campaigns and optimize future efforts.
• Ensure brand consistency: Maintain your franchise’s voice and style across all SMS communications.
By implementing these strategies, franchises can effectively harness SMS marketing to boost customer engagement, increase sales, and build brand loyalty across multiple locations.
Voxie empowers franchise leaders to increase revenue and reduce operational costs without adding to their workload through SMS marketing. Our tools enable franchises to create an SMS strategy that fits their unique use case, ensure consistency and compliance at scale, and gain visibility into the text marketing success of all franchise locations.
“Because it has always B een done that way”… …the 8 most expensive words in the e nglish language
The 8 most expensive words in the English language are said to be: “because it has always been done that way”! This can have 2 reasons:
1. New management who know no different, and stick to what they are told.
2. Established management and a reluctance to change
In franchising, we are heading into a new era as many franchise systems have reached a stage where the ownership is transferring from often “The Founder” to a new set of managers. This can be either:
a. A succession plan approach and you will
see stability and hopefully a gradual change of ideas.
b. A full blown sale of the business and this can lead to a radical change, or a more fiscal approach eg a Private Equity Company, mainly interested in the overall figures and the bottom line.
Due to the value of the business (such as a large QSR business), the value is normally beyond an individual businessman, and in an attempt to gain the best possible value, many businesses are sold to another company or a Private Equity company. They rely on forecasts of additional value for the brand by taking both long term and short term steps to improve the bottom line, and they may have a plan to float the company on the stock market in the short
to medium term. Many franchisees and small business operators may become collateral damage in the process!
If a company is viewed only as the results in the financial reports, the long term direction of the business could be in doubt, or maybe there is more on the table if a more rigid data based approach is taken? Areas such as Strategic Network Planning or Territory Planning may have been very much in The Founder’s head, and little has been done to have a structured approach to some of the most important long term directions of the business.
If you are going to purchase or take over an ongoing business, you need to look at many of the individual component parts in a critical manner. This may involve a
“ If a company is viewed only as the results in the financial reports, the long term direction of the business could be in doubt, or maybe there is more on the table if a more rigid data based approach is taken?”
Peter Buckingham is the MManaging Director of Spectrum Analysis Australia Pty Ltd, the 2021 FCA Supplier of the Year, a Geodemographic and statistical consultancy. Peter is the Go To person as to where to open new stores in Australia. Peter is both a Certified Franchise Executive (CFE) and a Certified Management
To contact Peter email peterb@spectrumanalysis.com.au or visit www.spectrumanalysis.com.au
or an Exclusion Zone, to ensure their security with our brand?
6. Are the territories we have previously given as part of our franchise agreements of similar opportunity?
7. Are our existing territories properly mapped out with no gaps or overlaps?
These type of questions should be raised as part of due diligence, but it is often only when you gain control of a business that you can really see underneath to know what you have purchased, and what needs to be done.
I worked in an oil company for many years, and this 8 word statement was drummed into us from the start of our training.
approach, so that the processes and logic are transferrable in the future.
If we are considering the Strategic Network Planning and Site Selection area, which is for many a crucial part of the business, then using mapping and data to help support the decisions is essential.
Questions you need to ask within the business may be:
1. Do we have mapping to show our locations (and / or territories) along with our retail competitors?
2. Do we have a nominated territory / exclusion zone or trade area around each of our stores?
3. Are we sure there are no overlaps or small unallocated areas between territories?
major accounting company reviewing the business, but does this cover some of the more specialist areas that offer the largest potential growth?
Our view is that as well as the $ numbers we should be considering questions like:
1. What is our market share and store numbers in each state?
2. Where we under are represented and should look for growth?
3. Where we are over represented, and do we want more stores or sales in those markets?
4. Is there a Strategic Plan for our future stores roll out and how do we evaluate new location opportunities?
5. Are we offering franchisees a territory
I am sure we all can think of real life cases where this applied, and most wish we had taken steps to make changes earlier than we did. With the huge expansion of the digital world into business, now is a good time to revisit, no matter what the reason. It could be simply that you feel that things can and should be done better.
Maybe due to a retirement or other staff changes, you now are in a new position and see a need for change. Many of these cases come about where an elderly employee, highly respected in the company has left, and with them has gone all the localised experience they had, and had used well in the past. Unfortunately you cannot just acquire 30 years of experience! I believe the term Corporate Memory Loss has a lot to answer for, and it is a pity age is not better respected rather than the short term saving of a wage!
What is often required is to make that change in direction from a “one man band” of expertise to a more data driven
4. Do we have a Strategic Network Plan for our senior managers to look at so we are all clear on our direction?
5. Are the people in charge of finding new locations working in line with the Strategic Network Plan?
6. If not, can we fix this internally, or do we need assistance?
The 8 most costly words in the English language can be applied to almost any decision making process in business. We are reflecting this in the property and territory side of your business and you may conclude that you may have a deficiency in this area, or other parts of the business.
Whether it is because of an acquisition, new managers being appointed, or just trying to improve the bottom line, just remember the 8 most costly words in the English language are:
“because it has always been done that way”!
f rom m ilitary r anks to paws and p lay:
Chu C k and Linda Grady’s story with Camp Bow wow
56 Camp Bow Wow:
From Military ranks to Paws and Play: chuck and linda grady’s story with camp bow Wow
What’s New
54 Franchising News Latest News from Veterans in Franchising
Franchisee in Action
58 Hand and Stone:
From Military service to spa ownership: how a Veteran Found her new Mission with hand & stone
60 Express Employment: honoring Veterans: how Express Employment Professionals Veteran Franchisees lead by Example
62 Truly Nolan: longtime truly nolen international haiti Franchisee opens truly nolen Pest control location in north Myrtle beach, sc
64 Pigtails and Crewcuts: child- centric salons like Pig tails & crewcuts are booming as Parental spending rises
66 Resume Templates: resumetemplates.com survey reveals expansion 1 in 10 companies increasing in- office Days aim to Push Employees to Quit
neighborhood craft Winery celebrate Six years Serving the Midland community, earning gold in the ‘Best Wine Bar’ and ‘Best Winery’ categories and Silver in the ‘Best Wine Selection’ and ‘Best Wine Store’ categories
Texas Sun Winery, a neighborhood craft winery known for its high-quality wine and food pairing options, has been recognized in the Midland Reporter-Telegram Readers’ Choice Awards, an annual event that celebrates the best businesses in the Midland community. The micro-winery took home four top honors this year, winning gold medals in both the “Best Wine Bar” and “Best Winery” categories and silver medals in the “Best Wine Selection” and “Best Wine Store” categories.
“We’re incredibly thankful for our amazing team of servers, whose dedication and commitment to delivering gold-standard service made these awards possible,” said Kevin Miller, owner of texas sun Winery. “celebrating this recognition as we enter our seventh year of business makes it even more special. t his journey has been truly rewarding, and we look forward to many more years of sharing great wine and memorable moments with the Midland community.”
t he Midland r eporter-telegram r eaders’ choice awards is an annual program designed to recognize and celebrate the favorite businesses, services and professionals within the Midland community. t his year, the community cast over 100,000 votes and chose more than 1,200 winners of the 2,600 businesses that received nominations and votes. For a full list of this year’s winners, head to https://www.mrt.com/readerschoice/.
HTeaO, the nation’s leading iced tea franchise, is excited to announce the return of a fall favorite: Sweet Peach Cobbler Iced Tea. Available Monday, September 30, 2024, through Saturday, November 30, 2024, this limited-time beverage offering captures the cozy essence of fall in every refreshing sip.
Following the announcement of their new fall lineup with Free r ein and Just Desserts, sweet Peach cobbler i ced tea is the perfect addition for tea enthusiasts looking to enjoy autumn flavors. t his seasonal blend combines peach cobbler’s warm, comforting essence with htea o ’s refreshing iced tea, providing a delightful twist for savoring the sweet flavors this season.
“ t he excitement we have seen for our unique fall offerings has been tremendous,” said h eath nielsen, President of htea o. “We are thrilled to bring back our sweet Peach cobbler i ced tea as part of our fall lineup, providing a refreshing tea option alongside our seasonal Free r ein texas Pecan offerings.”
“ t his is the third year in a row for the sweet Peach cobbler i ced tea to return for autumn,” nielsen added.
t he limited- time sweet Peach cobbler i ced tea will be added to htea o ’s current fall lineup, which includes Dirty chai apple crisp, Mocha butter Pecan latte, and Free r ein coffee company’s texas Pecan as the seasonal batch brew, as well as the Just Desserts c arrot c ake cupcake.
Each of these offerings has been carefully crafted to provide a texas-inspired alternative to traditional seasonal offers, ensuring there’s something for everyone to enjoy this season.
www.HTeaO.com
Bloomin’ Blinds proudly announces a strategic partnership with Somfy, the world’s largest manufacturer of motors for interior window coverings and exterior solar protections. This collaboration is set to redefine the window treatment industry by merging cutting-edge motorized shading solutions with Bloomin’ Blinds’ unparalleled in-home service, offering consumers a seamless blend of innovation, convenience, and personalized support.
“o ur partnership with s omfy marks a significant initiative in our brand’s evolution as we prioritize our commitment to innovation,” said Jeff Wharton, cEo of b loomin’ b linds. “ t his partnership enables our franchisees to confidently bring the future of window coverings into customers’ homes today. b y marrying s omfy’s pioneering motorization technology with our commitment to inhome service and support, we are setting a new industry standard.”
“ s omfy is excited to join forces with b loomin’ b linds, a company that shares
our vision of innovation and customercentric service,” said y ilmaz o zturan, cEo of s omfy americas. “ together, we are elevating the window treatment experience by offering consumers the latest in motorization and smart home technology, supported by b loomin’ b linds’ exceptional in-home service. t his partnership allows us to enhance how
What could be more fun for kids than candy? Building their own creative masterpieces out of sweets!
Founded in 2022, The Candy Lab (TheCandyLaboratory.com) is a craft workshop where kids ages 5-105 can create edible art using candy, fruit and vegetables. In essence, The Candy Lab makes food fun for kids of all ages.
Known as a creative space for children who’d been disenfranchised by the covid pandemic, t he c andy l ab is a place where children express their creativity in a nonjudgmental space and receive positive encouragement that builds their confidence and self-esteem.
“ i created t he c andy l ab because i realized kids were spending far too much
time on screens, whether they be phone, laptop or desktop. t his was especially true during the covid-19 pandemic when a generation of children lost out on years of mental development and social interaction. to help combat this, people are increasingly seeking kids’ recreational services like t he c andy l ab,” says ilyse shapiro, chief confectionery o fficer, t he c andy l ab.
t he c andy l ab specializes in c andy art classes, c amps, Parties, and h oliday classes dedicated to teaching kids how to make fun crafts out of food products. From candy jewelry to confectionery sculptures, t he c andy l ab fosters imagination and creativity while providing a unique enrichment space that serves the needs of both children and their families.
people interact with their living spaces, making everyday life more comfortable and convenient.”
For more information on the Bloomin’ Blinds www.bloominblinds.com/ franchising/.
For more information on Somfy, visit https://www.somfysystems.com/en-us/
t he c andy l ab franchise model offers an exciting opportunity for entrepreneurs who want to make a difference in their communities by providing a safe, educational, and fun environment for children. With comprehensive training, marketing support, and a proven business model, t he c andy l ab ensures a smooth process for new franchisees to succeed.
When Chuck, an Army Veteran, and his wife Linda, a seasoned CPA, ventured into the world of franchising, they never imagined the impactful journey awaiting them. Today, their names resonate within the community they serve as pillars of dedication, care, and entrepreneurial spirit.
Through discipline forged in the military and Linda's sharp financial skills, the Gradys turned their love for pets into a thriving business that continues to enrich both their lives and the lives of countless dogs and their owners.
Chuck’s journey began long before he and Linda opened their first Camp Bow Wow location. “I grew up in an army family,” he recalls. His father was a West Point graduate, which naturally inclined Chuck toward a military career. After receiving an ROTC scholarship, he graduated from Trinity University in 1983. Serving in the Army instilled in him discipline, responsibility, and leadership—qualities that would prove invaluable later in life.
“You grow up pretty quickly in the military,” Chuck notes. His experiences ranged from leading a platoon in demanding conditions to undergoing rigorous training at Fort Benning and Ranger School. These experiences developed his ability to manage, motivate, and mentor—skills seamlessly transferred to the business world.
After dedicating 29 years to the paper industry as a sales representative, Chuck transitioned to working with Linda at Camp Bow Wow. Linda spearheaded the initiative after spotting an ad on AOL. By 2005, they were fully committed to the franchise model being the first franchisees to sign in the state of Texas, and two years later they opened their first location in Coppell, Texas.
Linda’s financial background as a CPA played a crucial role. "Linda was there every day, manning the front desk, getting to know the customers," Chuck recalls. Her meticulous bookkeeping and financial expertise laid a solid foundation for their business operations.
The journey to expand was not without hurdles. Opening their second location in Grapevine, Texas, proved challenging— especially with negotiating a lease with a Canadian landlord and convincing a skeptical city council. However, perseverance and community engagement paid off. Despite the pandemic hitting the anniversary of the Grapevine location's opening, they managed to keep their doors open, servicing first responders who needed their dogs looked after while providing much-needed services to their community during the peak of the pandemic.
A core aspect of Chuck and Linda’s operation is their deep-rooted involvement in the local community, especially concerning animal rescue efforts. “We always have at least one foster at any given time,” Chuck explains. Through this initiative, they’ve helped countless dogs find their forever homes, enriching lives along the way.
One poignant story features a dog found by a customer en route to camp. The couple fostered, vetted, and eventually found a home for the dog, who now occasionally returns for boarding and daycare. "It’s these stories that make our work so fulfilling," Chuck shares.
Both Chuck and Linda are deeply involved in the daily operations of their camps. “We are in one or both locations four to seven days a week,” Chuck notes. This handson approach ensures a high standard of care for the dogs and creates a familiar, comforting environment for pet owners.
Their presence doesn’t go unnoticed. The relationships they’ve built with customers and employees foster a sense of trust and community. “People gain comfort when they see the same faces,” Chuck explains. This engagement has proven to be a critical ingredient in their success.
Being part of the Camp Bow Wow franchise network has provided invaluable support. When faced with supply issues during a renovation, fellow franchisees from different parts of Texas sprang into action. “That’s the kind of pack mentality we have in this community,” Chuck proudly states. This camaraderie and willingness to help each other underscore the supportive nature of the franchise network.
Linda, too, plays a pivotal role beyond their locations. She dedicates countless hours to calls with existing franchisees, providing invaluable insights and guidance. Whether it's troubleshooting operational challenges, sharing best practices for customer engagement, or offering financial advice, Linda's expertise is a trusted compass for other owners navigating their entrepreneurial journeys.
As they approach retirement, Chuck and Linda are considering the future of their business. While the possibility of expanding to a third location is slim, primarily due to their desire to maintain a high level of involvement, they foresee continuing their active roles for the foreseeable future. "We enjoy it," Chuck affirms, “and as long as we’re enjoying it, we’ll continue to do this.”
Their story is a testament to the impact that passion, dedication, and community engagement can have on a business. It’s also a heartwarming reminder of the profound bonds between people and their pets—a bond that Chuck and Linda have tirelessly nurtured through Camp Bow Wow.
In a business world often driven by profit margins and expansion metrics, Chuck and Linda’s story stands out, anchored
Camp Bow Wow is a premier pet care service provider specializing in doggy daycare, boarding, and grooming. Renowned for its safe and fun environment, the franchise offers a home-away-from-home experience for pets. Dogs enjoy spacious play yards, expert supervision, and socialization opportunities that promote well-being and happiness. The brand prioritizes safety, employing stringent health protocols and trained staff to ensure each pet’s comfort. In addition to high-quality care, Camp Bow Wow is deeply committed to community involvement, with many locations partnering with local rescue groups and shelters as well as giving back in the form of grants through the organization’s non- profit, The Bow Wow Buddies Foundation. With locations nationwide, the franchise is a trusted choice for pet owners seeking exceptional care for their furry companions.
As part of the Propelled Brands family, Camp Bow Wow not only exemplifies excellence in pet care but also extends remarkable opportunities to our heroes. We proudly offer a 50% discount on the franchise fee for qualified military Veterans, Active Duty, and First Responders, making it accessible for those who have served to join our network of dedicated pet care professionals.
by a genuine love for what they do and the communities they serve. As they look to the future, one thing is clear: they’ve left an unforgettable mark on the lives of the animals and people in their care, embodying the true spirit of Camp Bow Wow. For FranchiseOpportunitiescontact mark.jameson@propelledbrands.com
Creating a new life and career after 25 years in the military can be both exhilarating and daunting – and is not always a straight path. Like many, Lieutenant Colonel (Ret.) Lorine Grosso transitioned from the U.S. Air Force to a government contracting job, but that wasn’t the right fit.
“I was at a crossroads and knew I wanted to try something new,” recalled Grosso. “I was sitting in my living room with the light shining on me and spa music playing, trying to envision the environment I wanted to work in – what I was drawing on paper looked like a spa. It just snowballed from there.”
By the end of 2022, Grosso had joined forces with fellow veteran Jay Styles, a retired Chief Master Sergeant, to open a Hand & Stone Massage and Facial Spa franchise in Colorado Springs, Colorado, where, as veterans, they continue to serve their military community. Grosso’s journey –marked by commitment, passion, and drive – shows where military discipline and personal well-being meet.
a commitment to country Grosso’s story begins in Upstate New York, where her life took a surprising turn. Graduating high school early at 17-yearsold, Grosso pursued college but realized she needed more direction. Following in her family's footsteps of military service, she enlisted in the U.S. Air Force at age 18. Her career began in intelligence, a field that
would ultimately shape her professional and personal morals.
She was scheduled to leave the Air Force after six years of service on September 26, 2001. However, the tragic events of 9/11 changed her plans entirely.
“9/11 was tearing at my heart, so I reenlisted. I went home for my welcome home party to tell them I wasn’t coming home,” said Grosso.
Instead, she finished college, went to Officer Training School, and extended her military career for 16 more years.
Throughout her tenure, Grosso experienced a variety of assignments – from working with fighter squadrons and special operations to contributing to the development of the Space Force. Her leadership roles, including eventually teaching at Officer Training School, honed her skills in managing and supporting others.
One thing Grosso did to prioritize selfcare was become a member of Hand & Stone Massage and Facial Spa. She loved the products, the environment, and the affordability. But she did have to travel 45 minutes each way to get to the closest spa – and she wasn’t the only person she knew making that trip.
After the epiphany in her living room, Grosso made a call to Hand & Stone knowing there was a demand for a local spa offering the same quality of service she received from them.
After two years of collaboration and mutual trust working on the same mission, Grosso and Styles decided to approach the franchise ownership opportunity as partners. The more they learned about Hand & Stone’s values and ethics, the more convinced they were it was the right choice. The franchise’s commitment to professional practices, high-quality products, and a calming environment were much like Grosso’s own morals. The brand's focus on providing a safe, comfortable experience was also a significant factor for her. The attention button in every room – a feature that allows clients or service providers to pause their service if needed – showed Hand & Stone’s
dedication to creating a safe environment, something Grosso found essential.
The location they chose for the franchise was strategically located near several military bases and healthcare facilities, making it accessible to military personnel, first responders, and other essential community members. As such, Grosso and Styles made the decision to offer special discounts to the local military, first responders, medical professionals, and educators, extending benefits to their families as well. The spa’s proximity to military bases, and their special discounts, allowed Grosso to continue her dedication to serving those who have served, providing them with affordable self-care options and recognizing them for their service.
Transitioning from the military to franchise ownership, Grosso found that her military skills also applied to her new role. The commitment, discipline, and high standards she had in the Air Force have guided her approach to business ownership. Leading with authenticity and a focus on team well-being, Grosso has created a supportive environment at her spa.
The brand’s structured process, from site selection to ongoing support, was similar to the organized, team-oriented environment Grosso was used to in the military. This support made sure she had a smooth start and ongoing guidance, allowing her to focus on building a successful business. While the transition from the military to
the spa industry might seem uncommon, it has been a natural move in many ways.
"The principles of taking care of the team and executing a mission are similar in both industries," she explains.
Her leadership style of empathy and dedication has created a positive, clientcentered atmosphere at her Hand & Stone spa.
For other veterans considering franchise ownership, Grosso’s advice is to explore your interests, reach out to current franchisees, and follow your curiosity.
Her story confirms the importance of self-care, community support, and having a mission that aligns with personal goals. As she continues to serve her community through Hand & Stone, Grosso proves that the path from military service to business ownership can be both fulfilling and fresh. v
Veterans are the backbone of our nation's strength, embodying dedication, discipline, and an unwavering commitment to serving others. For these brave men and women, transitioning from military service to civilian life can be challenging, but organizations like Express Employment Professionals are dedicated to making their journey smoother.
Among the company's most valued franchisees are those who have served in the military and now continue their legacy of service by helping others navigate the civilian employment market. The commitment of these franchisees to their communities and fellow veterans exemplifies Express’s mission to help as many people as possible find good jobs by helping as many clients as possible find good people.
cowanda Bazile: empowering veterans in Jacksonville, nc
Cowanda Bazile, the proud owner of Express Employment Professionals in Jacksonville, NC, is a shining example of how veterans can leverage their military experience to make a significant impact in their communities. Jacksonville is home to a large military population, and as a veteran herself, Cowanda understands the unique challenges service members face when transitioning to civilian life. Her deep connection to the military community has driven her to build a business that not only provides jobs but also serves as a supportive haven for veterans seeking guidance and assistance as they embark on their next chapter.
Cowanda’s personal experience as a veteran has given her a unique perspective that she uses to help other veterans overcome
challenges in their job search. Having walked in their shoes, she knows firsthand the difficulties veterans face when translating their military skills into civilian terms. Her mission is to help veterans recognize the value of their experience and to provide them with the tools they need to thrive in the civilian workforce.
Beyond her work with Express, Cowanda is deeply committed to giving back to her community. Her office has raised over $20,000 for her local United Way and actively volunteers with organizations such as Habitat for Humanity, the Down Syndrome Network, and Homes for Heroes. These efforts reflect her belief that supporting the community is an integral part of her role as a business leader.
Cowanda's approach to her business is grounded in the values she learned during her military service: integrity, service, and excellence. Her ability to connect with veterans on a personal level and her commitment to making a difference in their lives has made her an invaluable asset to both Express Employment Professionals and the Jacksonville community.
John roller: Building Bridges in manchester, nh
John Roller, the owner of Express Employment Professionals in Manchester, NH, brings a wealth of experience and a deep commitment to the veteran community to his role. A retired U.S.
Navy veteran, John spent 25 years in active and reserve service, moving from a senior enlisted position to accept a commission in the Supply Corps, retiring as a Commander. His military background, combined with his expertise in staffing, has cemented him as a respected figure in the business community and a trusted resource for veterans seeking employment.
After retiring from the Navy in 2005, he became involved in the veteran’s community where he helped returning Afghanistan vets with resume writing and interviewing skills development, served on the Board of Directors for a non-profit veteran’s homeless shelter and placed their residents into positions when they were ready, and holding food and clothing drives for the veteran’s substance abuse shelters. Additionally, John served as President of the state’s largest SHRM organization, the Manchester Area Human Resource Association (MAHRA). His leadership of MAHRA, an organization of over 200 HR professionals, played a pivotal role influencing the hiring practices of numerous companies.
At Express, John has built a franchise known for its focus on matching people with positions that align with their skills and career aspirations. He has developed a niche in recruiting for HR, supply chain, and engineering roles. John takes great pride in helping his community navigate the complexities of the job market, providing them with personalized guidance and support throughout the hiring process.
Jeff meyer: a legacy of service in san antonio, tx
In San Antonio, TX, Jeff Meyer has taken the values he learned during his 25-year career in the U.S. Air Force and applied them to his role as an Express Employment Professionals franchise owner. A U.S. Air Force Academy graduate, Jeff’s military career included command, flying, staff, and support assignments that spanned numerous operations, contingencies, and deployments.
His diverse leadership experience has been instrumental in shaping the culture of his Express office. Jeff's approach to his business is rooted in the principles of hard work, dedication, and pride—values that were instilled in him during his time in the Air Force.
At Express, Jeff has created a supportive environment where people can thrive. Jeff's experience as a mentor and instructor has been particularly valuable in helping those in his community develop the skills they need to succeed in their new roles. His ability to connect with veterans and other locals on a personal level and provide them with the tools they need to achieve their goals is a testament to his exceptional leadership and compassion.
The stories of Cowanda Bazile, John Roller, and Jeff Meyer are proof of the enduring impact veterans can have on their communities long after their military service has ended. As franchisees of Express Employment Professionals, they have taken the values they learned in the military—integrity, service, and excellence—and applied them to their work, helping other veterans navigate the challenges of civilian employment. Through their dedication and leadership, they are not only building successful businesses but also making a lasting difference in the lives of the veterans they serve. Express Employment Professionals is proud to honor these exceptional individuals and their ongoing commitment to serving others. v
Truly Nolen Pest Control recently opened at 630 E. Flintlake Court, Unit H, North Myrtle Beach, South Carolina. The franchise is owned by Clifford Baron, who is a longtime owner of Truly Nolen International’s location in Haiti.
On Monday, September 23rd at 11:30am, the Myrtle Beach Area Chamber of Commerce hosted Baron and members of the Truly Nolen Franchise Division at the Chamber Office (200 N. Oak St, Myrtle Beach) for an official ribbon cutting welcoming them to the neighborhood. With this opening, South Carolina now has three Truly Nolen franchises, joining Charleston and Summerville.
Baron, who studied Business Administration at the University of Tampa, has 13 years of experience in the pest control industry. In addition, he founded and has managed a commercial cleaning service since 2007, which allowed him to gain significant expertise in the general service industry. “I believe my dual experience in pest control and commercial cleaning gives me a deep understanding of operational needs and customer expectations,” said Baron.
Continuing his path as a successful entrepreneur for almost two decades, Baron decided to purchase a Truly Nolen franchise in the United States earlier
“ What excites me the most on a daily basis is the ability to apply my knowledge and experience to solve problems for my customers, ensuring their homes and businesses are safe and pest-free.”
this year. “I recognized the tremendous business opportunity this presented, along with the chance to make a meaningful difference in people’s lives,” said Baron. “What excites me the most on a daily basis is the ability to apply my knowledge and experience to solve problems for my customers, ensuring their homes and businesses are safe and pest-free.”
In his spare time, Baron enjoys spending quality time with his family and friends, dining out at restaurants, traveling to new places, and playing golf. “These activities help me relax and recharge, allowing me to maintain a healthy work-life balance,” said Baron. “I would highly recommend becoming a franchisee to anyone interested because it offers a unique blend of entrepreneurial freedom and the support of a well-established brand, and I am excited about doing this in Myrtle Beach going forward.”
Lance Washington, Truly Nolen Director of Domestic Franchising, said Baron recently went through training from a domestic franchise standpoint at the company’s East Coast Operations Center in Orlando and is pleased to have them crossing over into the United States as part of the company’s family. “Clifford’s Truly Nolen International franchise in Haiti has flourished for over a decade and has given his customers once less thing to worry about,” said Washington. “I know he is going to do a wonderful job in Myrtle Beach and the surrounding areas and I look forward to his continued success.”
Truly Nolen Pest Control of North Myrtle Beach can be reached at (843) 742-5591. For more information about Truly Nolen Domestic Franchising, call (833) 718-0957 or visit www.trulynolenfranchising.com.
Founded in 1938, Tucson, Arizona-based Truly Nolen of America is one of the largest family-owned pest control companies in the United States. Truly Nolen has over 80 service offices in Arizona, California, Florida, Nevada, New Mexico, and Texas. The company also has independently owned and operated franchises in an ever-growing number of territories including Kentucky, Georgia, New Jersey, North Carolina, Canada, Puerto Rico and over 60 countries.
To learn more about Truly Nolen, visit www.trulynolen.com or follow us on Facebook (www.facebook.com/TrulyNolen) and Twitter (www.twitter.com/TrulyNolen)
Pigtails & Crewcuts franchisee Michelle Penczak, CEO and military spouse, is bringing the kids salon services to new markets, with a focus on serving fellow military families.
Parents are increasingly prioritizing specialized, highquality services for their children, and, as a result, the children’s salon industry is thriving. Pigtails & Crewcuts, a franchise that has uniquely positioned itself in this growing market, is leading the charge with its kid-friendly approach.
At the forefront of this expansion is Michelle Penczak, a dynamic CEO, military spouse and entrepreneur. Penczak’s involvement in Pigtails &
Crewcuts is not only a personal investment but a strategic move that underscores the brand’s commitment to providing a safe, enjoyable environment for children within a lucrative market.
More parents are seeking out environments that are tailored to their children’s needs — places where they feel comfortable, safe and entertained. The market for kids salons is no longer a niche but a booming sector, with businesses like Pigtails & Crewcuts at the forefront.
Pigtails & Crewcuts stands out by offering a variety of services that go beyond the typical haircut. From first haircut packages that include keepsakes to styling services like braids and up-dos, the brand ensures that each visit is a memorable experience for both children and their parents. The salons also offer additional services such as shampooing, nail polish applications and even ear piercing, all within a kidfriendly environment. Moreover, by offering haircuts for parents too, Pigtails & Crewcuts maximizes convenience, making it easier for families to manage their time effectively.
Penczak is actively driving the brand’s growth by introducing its popular childcentric approach to new markets. As a franchisee, she has been instrumental in contributing to the brand’s expansion strategy, backed by her business acumen and experience.
As a military spouse, Penczak faced unique challenges in maintaining a stable career due to frequent relocations. Despite her professional background as an assistant to a lobbyist in Washington, D.C., she found it difficult to secure long-term employment. However, Penczak turned these challenges into opportunities by launching Squared Away, a remote executive assistant firm that predominantly employs military spouses. Today, Squared Away boasts over 450 employees across the globe and ranks No. 297 on the 2023 Inc. 5000 list.
With Squared Away running smoothly, Penczak sought a new venture that would allow her to spend more time with her family. This search led her to Pigtails & Crewcuts, a brand she had personally experienced with her son. Recognizing a gap in the market in Eastern North Carolina, where the family had recently relocated, Penczak decided to bring the franchise to Wilmington and Jacksonville.
Pigtails & Crewcuts’ expansion into new markets like North Carolina is a strategic move that aligns with the brand’s longterm goals. Penczak’s personal experience as a military spouse gives her a unique perspective on the needs and desires of this demographic, making her an ideal franchisee for areas close to military bases. The franchise is not just expanding geographically but also deepening its connection with local communities, particularly among military families.
“We are very close to several military bases, so we really want to take care of the military community here,” Penczak said. “I am very excited to keep giving back to the community that has my heart.”
The brand’s focus on creating a familyfriendly, supportive environment is reflected in its business model, which emphasizes flexibility and work-life balance. This approach is particularly appealing to entrepreneurs like Penczak, who value both professional success and family time.
“I loved the fact that there was a playbook, but a freedom to make it your own,” Penczak said. “It’s a family place. The support structures in place are absolutely incredible.”
Penczak was not only attracted to Pigtails & Crewcuts for its business potential but also for its values. The company’s culture of care and community resonates deeply with her own philosophy.
“The culture is amazing,” she said. “I’ve always been a proponent of having an amazing culture and taking care of people. If I was going to branch out, it was going to be with a company that had the same type of culture I had built at my own company.”
The future looks bright for Pigtails & Crewcuts as the brand continues to expand its presence across the United States. With plans to grow in states like Florida, Indiana and West Virginia, the franchise is poised to capitalize on the rising demand for child-centric services. Pigtails & Crewcuts offers not just a business opportunity but a chance to make a lasting impact on families and communities.
As the children’s salon industry continues to grow, Pigtails & Crewcuts is wellpositioned to lead the way, offering parents and children alike an experience that is both enjoyable and meaningful. v
1 in 10 companies i ncreasing i n- o ffice days a im to p ush e mployees to Quit
Encouraging employees to quit, driving productivity among reasons companies are pushing rTO
ResumeTemplates.com, the leading platform for free professional resume templates and examples, has published a recent survey report examining the motivations behind increasing in-office days. In September, ResumeTemplates.com surveyed 1,551 business leaders in the United States.
According to the findings, 26% of companies have already expanded their return-to-office (RTO) requirements in 2024, with an additional 12% planning to do so by year-end. Looking ahead, another 9% of businesses expect to follow suit in 2025. Among companies that have increased or plan to increase RTO days, 34% have moved or will move to a five-day in-office schedule, while 28% are shifting to three days per week, 25% to four days, and 14% to one or two days per week.
The primary reasons for increasing in-office work days include boosting productivity (70%) and fostering collaboration (65%). Additional motivations include improving employee oversight (50%), making better use of office space (42%), and even encouraging employees to quit (8%). Notably, a majority of companies acknowledge they are disregarding employee preferences for hybrid or remote work.
“There are many factors behind why a company might increase RTO,” says ResumeTemplate’s Chief Career Strategist Julia Toothacre. “One of the main ones, which most companies are reluctant to admit, but did reveal in this poll, is the hope that employees will quit, allowing them to avoid layoffs.”
Survey findings also indicate that companies hoping certain employees will quit aim to eliminate those they perceive as less dedicated (54%) or underperforming (48%). Additionally, companies believe this strategy will help reduce costs (48%), avoid layoffs (48%), and remove employees seen as lazy (43%).
This survey, conducted in September 2024, included 1,551 U.S. business leaders. Participants were selected based on demographic criteria and screening questions. To view the complete report, please visit: https://www.resumetemplates.com/1-in-10-companiesincreasing-in-office-days-aim-to-push-employees-to-quit/ aBout resumetem Plates.com:
Resumetemplates.com offers a comprehensive selection of free, industry-specific resume templates, tailored to meet the needs of various job seekers.
the website also provides extensive resources to help facilitate the job application process, including expert advice, resume examples, and tips and tricks for creating impactful resumes. For more information, please visit: https://www.resumetemplates.com/.
We can help to put your franchise system in an operational position to attract successful
We are members of the IFA and other respected organisations.
The transition process can be daunting, but we know the trusted business and legal players who can take you through the first minefield.
Constant changes within the codes of conduct can create a massive challenge to franchise systems wanting to move outside of their established markets.
101 Mobility is north america’s leading provider of mobility and accessibility solutions, helping people regain their independence and enhance their lives. t he company offers a comprehensive range of products and services, including stairlifts, wheelchair ramps, platform lifts, and more. Franchisees benefit from a proven business
Founded in 2000, aroma Joe’s is a local destination for handcrafted coffee and espresso drinks, unique flavor infusions, signature a J ’s rUsh ® Energy Drinks and all-day food offerings served with positivity, in a friendly and upbeat environment.
headquartered in scarborough, Maine with more than 100 locations across Maine, new hampshire, Massachusetts, Pennsylvania, Florida, rhode island, connecticut and new york, aroma Joe’s is actively expanding.
b eans & brews coffee h ouse has been around since 1993, when the l aramie family opened shop next to s alt l ake city’s beloved hangout, liberty Park.
t h e family refined the process of high-altitude roasting™, which required special tweaks just like high-altitude baking. t h ey soon got the process just right, and they built a reputation for uniquely smooth coffee in a friendly neighborhood setting. b eans & brews—or “ b eans,” as friends call us for short—is now a staple around Utah and its friends, idaho and n evada.
t h e l aramie family still owns and operates our headquarters, and many baristas from our earlier days have grown into senior roles as managers, directors, and VPs. t h ey carry on our best
Founded on an unwavering commitment to quick and convenient solutions, JUnKco+ delivers a full range of professional junk removal, property cleanout and demolition services, including furniture and appliance removal, hoarding and estate cleanouts, shed demolition and more. JUnKco+ is offering a gateway to a fulfilling business opportunity in the junk removal and demolition service industry. both new and established JUnKco+ f ranchisees enjoy the advantages of a proven business model,
Founded on the principles of strength, community, and balance, boDy bar Pilates has been redefining fitness with its innovative approach to Pilates since 2012. t he brand boasts state-of-the-art studios, equipped with the latest Pilates reformers and apparatus, which provide a comprehensive fitness experience that goes beyond traditional exercise. boDy bar Pilates presents a compelling opportunity for entrepreneurs passionate about fitness and community building.
Founded to redefine fitness, boDy bar Pilates’ mission is to cultivate a balanced, athletic and real community. We are committed to providing a fiercely effective workout
model, extensive training and support, and exclusive territories. With 101 Mobility, franchisees make a real difference in their communities while building a profitable and rewarding business. Join the leader in accessibility solutions and bring freedom of movement to those in need.
For more information visit: www.101mobility.com
aroma Joe’s is positively impacting people with passion, caring and a commitment to excellence throughout every shop and community.
Multi-unit franchise opportunities are available. aroma Joe’s advantages include low franchise fee compared to other coffee business opportunities, varying build-out options, community engagement and an opportunity to positively impact people.
learn more about aroma Joe’s franchising at https://franchising.aromajoes.com/
traditions and work to create new ones too. Meanwhile, around the region, locally owned franchises brew up our beloved recipes for their own neighbors. o ur guests are our reason for getting up in the morning. We love greeting regulars with their favorite drinks, made just the way they like ‘em. and we dig getting to know newcomers and welcoming them to the b eans community.
come in for a cup, alone or with a friend, and make yourself at home. and let us know how we can make your day a little brighter—whether it’s adding extra whipped cream or it’s donating a gift basket to your little-league fundraiser. ch eers, and stop by soon.
contact: Kim Falk Email: kfalk@beansandbrews.com
comprehensive training, and ongoing business coaching, setting the stage for an exciting entrepreneurial journey in an industry full of profit potential.
investing in a JUnKco+ f ranchise provides you with the backing and support of bElFor Franchise group, a leading global residential and commercial services franchisor. With this, JUnKco+ owners gain access to a wealth of resources and a vast network of industry professionals, positioning the brand for accelerated growth and expansion.
https://junkcoplusfranchise.com/
experience, powered by Pilates, that helps individuals discover their physical potential and enhance their overall well-being both on and off the reformer. o ur expert-led classes cater to all fitness levels in a welcoming environment, utilizing state-of-the-art Pilates equipment. a s a growing franchise, boDy bar presents an exciting opportunity for entrepreneurs in the fitness industry. Joining the boDy bar family means becoming part of a movement that empowers individuals to achieve their fitness goals while building a thriving, community-centric business. t his opportunity is ideal for entrepreneurs looking to make a meaningful impact in the fitness world with a reputable, innovative brand.
https://bodybarpilates.com/franchise
business Finance Depot specializes in packaging equipment leases and sba Express Working capital loans for start-up and existing businesses.
our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.
c a m P B ow wow
camp b ow Wow is a premier pet care service provider specializing in doggy daycare, boarding, and grooming. renowned for its safe and fun environment, the franchise offers a home-away-from-home experience for pets. Dogs enjoy spacious play yards, expert supervision, and socialization opportunities that promote well-being and happiness.
t he brand prioritizes safety, employing stringent health protocols and trained staff to ensure each pet’s comfort. in addition to high-quality care, camp b ow Wow is deeply committed to community involvement, with many locations partnering with local rescue groups and shelters
Franchise Grou P, llc
be come a part of the largest family-owned dry cleaning chain in the Usa through our franchising opportunities. be your own boss, feed that entrepreneurial spirit, do business that not only helps individuals but your community as a whole. comet cleaners and l aundry services is here to help you help others. our 60 years of brand history speaks
Everything team, Everything better® means we have the most comprehensive offering of equipment, apparel, fundraising solutions and performance products and services of any team dealer in the country.
We are proud to provide the best products, services and resources for youth, high school and college athletes and we are fully committed to making sure our customers are
Doner shack is an innovative and groundbreaking restaurant franchise set to become the number one kebab brand worldwide, by providing unrivalled products with the convenience, quality and taste that customers crave.
t he menu offers shawarma and doner kebabs, buttermilk fried chicken tenders, loaded fries, sliders and real ice-cream milkshakes served in contemporary settings with simple to run kitchen operations, providing quick and quality fast food to their customers through dine-in, delivery, online ordering, curbside, and to-go.
our company also works with sba 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.
Website: www.businessfinancedepot.com
Email: paul@businessfinancedepot.com
Phone: (800) 788-3884
contact: Paul bosley
as well as giving back in the form of grants through the organization’s non-profit, the bow Wow buddies Foundation.
as part of the Propelled brands family, camp bow Wow not only exemplifies excellence in pet care but also extends remarkable opportunities to our heroes. We proudly offer a 50% discount on the franchise fee for qualified military Veterans, active Duty, and First responders, making it accessible for those who have served to join our network of dedicated pet care professionals.
For more information: Phone: 1-214-346-5679
Email: mark.jameson@propelledbrands.com
for itself when it comes to customer loyalty and trust. We are an easy and straightforward business to learn, allowing you more time to spend focusing on profits than building business expertise.
For more information: contact: Jack D. g o dfrey Jr. Phone: 888-461-3555
Email: franchising@cometcleaners.com Website: cometfranchising.com
100% satisfied. sp orts families also have the peace of mind knowing they can count on Destination athlete® for superior customer service and a convenient online experience.
We have franchised our business model so that those with a passion for sports can be their own boss, get involved on a local level and make a difference in their communities. learn more or to apply for franchise ownership at www.destinationathlete.com.
t he concept of Doner shack was established in 2018 after the founders experienced the popularity of kebabs in Mainland Europe, where the doner economy is estimated to be worth a staggering €7 billion ($7.6 billion) in g ermany alone. Doner shack offers an exciting and unmatched offering in the Qsr sector, delivering high service levels and support for its franchisees and customers alike.
t he brand continues to grow in popularity and has earned several accolades including being listed in the Elite Franchise top 100 in 2023.
For more information, visit donershack.com or follow Doner shack on instagram and t iktok
now more than ever, businesses look to Fa stsigns® for innovative ways to connect with customers in a highly competitive marketplace.
o ur high standards for quality and customer service have made Fa stsigns the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company.
We also lead in these important areas:
• #1 Ranked Sign Franchise in Entrepreneur Magazine Franchise 500 three years in a row
• Franchise Business Review FBR50 Franchisee Satisfaction award 2006-2015
b e coming your own boss is a wish held by many, and franchising makes that possible. t he insurance industry is an incredible option with a unique mix of limitless potential and true security: People will always need insurance — no matter the state of the economy.
choosing your insurance franchise partner relies on forming an alliance with a company that shares your values, growth expectations and, most of all, offers you the life you envision. Freeway insurance guarantees a franchise model built with your success
heartbeat christian news is an independent christian newspaper to help all christians by rightly dividing the word of god. one of the best media outlets to advertise in across the Usa . We do more for our advertisers than any other media outlet; period.
hteao, the leading iced tea franchise in the United states, has ascended as a frontrunner within this niche, a growing category within the beverage industry.
With a cost-effective, highly-attractive business model, the brand operates their own supply chain, resulting in significantly reduced costs of goods.
o ffering a range of ultra-premium tea, water, and coffee products, hteao caters to customers both in-store and through convenient drive-thru services.
high school math teacher toru Kumon developed the Kumon Method of learning more than 60 years ago in Japan, when his son was struggling with second-grade arithmetic.
realizing that a strong foundation in the basics-addition, subtraction, multiplication and division-was essential for higher-level math, Kumon created a series of math worksheets for his son to work on after school.
• Franchise Research Institute World Class Franchise 20112015
• Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015
• CFA Franchisees’ Choice Designation 2004-2015
• FASTSIGNS is one of only a handful of franchises approved for $21 million in sba financing for approved franchise candidates
Fastsigns has over 400 markets approved for development in the Us and canada and is also seeking Master or area Developer expansion in markets worldwide. For more information: Phone: 1-214-346-5679
Email: mark.jameson@propelledbrands.com or visit our Website: www.fastsigns.com
as top priority. Freeway’s winning culture revolves around people first: you, your customers and your community. simply put, we deliver the best cost, choice and convenience. t hat’s our customer trifecta. With Freeway insurance’s established franchise model, focus on diversity and accessibility, and continuous support, we will turn your passion into a winning business.
For more information contact alex tr achtman at: Phone: 214-505-6973; Email: alex.trachtman@confie.com or visit www.freewayfranchise.com
Established: 2012 intitial Fee: $35,000
Minimum investment: $40,000 which includes franchise fee
contact todd abrahams
Email: info@christianfranchise.net
Phone: 423 381 0925
Website: https://christianFranchise.net
Each location boasts 20+ meticulously crafted flavors of sweetened and unsweetened tea, made using a proprietary water filtration system and 100% natural ingredients.
hitting a significant milestone of 100 locations in early 2024, hteao is on the path of continued growth. hteao believes in fostering an atmosphere where all are welcoming and takes pride in its commitment to giving back to its local communities.
For more information on franchise opportunities, please visit https://h teao com/franchise/.
With daily practice, Kumon’s son gradually expanded his mastery of mathematical skills and by sixth grade was able to solve differential equations and integral calculus problems. to day, at locations throughout north america, Kumon franchisees apply this method of daily practice and self-paced advancement to children’s math and reading skills.
Phone: 201-928-0444
Website: Kumonfranchise.com
m aY w eather Boxin G + Fitness
af ter 21 years of being at the top of the boxing world, and winning multiple world titles, Floyd Mayweather has partnered with an industry-leading team to help entrepreneurs become champion business owners.
Mayweather b oxing + Fitness studios have now become the gold standard in boxing group fitness.
Designed for greatness – With over 100 locations open or in development, Mayweather b oxing + Fitness is connecting with savvy entrepreneurs who want to be a part of the most exciting brand to hit the boutique fitness category in a long, long time.
$22b industry – Fitness is back, and it’s stronger than ever
before. While gym memberships are up all across the country, it’s group fitness that’s really exploding. While the majority of the boutique fitness industry offers a different spin on the same product, one brand stands out as a clear differentiator and an emerging leader of a booming category.
Unprecedented growth – With so much momentum behind the brand, Mayweather b oxing + Fitness is already one of the fastest growing franchise opportunities in the United states, and is continuing to take the market by storm.
contact: r y an re eves
Email: ryan@mayweather.fit
Website: https://mayweatherfranchise.com/
m
McMillan Pllc is an innovative law firm focusing on commercial real estate law, financial services, and business law.
o ur attorneys are licensed in north carolina, south carolina, g e orgia and tennessee, and serve our clients from the firm’s charlotte and charleston offices.
We represent tenants in commercial lease negotiations and are particularly attuned to the
specific needs of franchisees. o ur founder, shawn McMillan, began his legal career over 20 years ago and has represented small businesses to national corporations in the commercial lease space.
McMillan Pllc prides itself on providing legendary service at fair rates.
For more information contact shawn McMillan at: Phone: (980) 585-1260
Email: shawn@McMillanpllc.com
Website: https://mcmillanpllc.com/
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Build a future with the computer service industry pioneers and accomplish your business dreams with NerdsToGo!
computers, handheld devices, tablets, and mobile phones are all things that only continue to grow and change the landscape of the technology industry in the 21st century. t hat is why nerdsto g o is such a lucrative concept. With businesses, homeowners, and individuals continuing to rely
ne xt health is your partner for vitality, longevity, and personalized health. We believe health is not the absence of disease.
health is the abundance of vitality.
t he ne xt health journey is a medical, data-driven approach empowering you to live healthier, longer. conveniently offering the latest in technology and medical services in a vibrant atmosphere with white glove hospitality, ne xt health Members and guests can enjoy: naD t herapy, iV t herapy, cr yotherapy, inf rared t herapy, hy perbaric o x ygen
ohM Fitness is a franchise that provides a revolutionary fitness experience using wireless electrical muscle stimulation (EMs) technology integrated into a small group setting.
t he EMPower suit allows customers to complete an intense 2–3-hour workout in just 25 minutes. it is a low-impact workout that puts minimal stress on the joints, ligaments, and muscles, making it suitable for all fitness levels. ohM Fitness is the first fitness franchise to offer this wireless EMs technology in a group setting.
on technology, handling the repairs, computer service and support, and other computer services that can accompany a technologically based society seems like second nature. t his means franchise owners can tend to the high demands of a reliable customer base and reap the financial benefits by taking advantage of a constantly innovative, inventive, and lucrative industry. contact us today to learn why nerdsto g o is one of the fastest growing computer service and technology franchises in the United states!
t herapy, hormone o ptimization, o zone t herapy, and aes thetics.
a s a one-stop shop of premium wellness services and technology, ne xt health gives you the tools you need to live your healthiest life. o ur experienced medical team empowers you to achieve optimal vitality & longevity through our personalized, data-driven approach to health optimization. We take health to the next level.
For more information contact Vanessa Kekina at: Phone: 310-295-2075
Email: marketing@next-health.com Website: www.next-health.com
t he technology helps individuals work their muscles more effectively than with conventional workouts, producing better results in less time. ohM Fitness is ideal for health enthusiasts looking for real results without enduring the high-intensity stress of hiit training. it is also a perfect fit for those in recovery or fitness newbies, as well as busy parents and professionals. it doesn’t produce damaging cortisol spikes associated with stress, making it ideal for everyone.
contact: Doug Payne
Phone: (480) 582-2900
Email: franchisees@ohmfitness.com
Website: www.ohmfitness.com
r e medY sPa & sa lon s u ites
remedy sp a & s alon suites first opened its doors in atlanta, g e orgia in 2018. a s an attempt to enter the highly profitable health and beauty industries, remedy sp a & s alon suites came equipped with 22 fully leased salon suites. to date, they have opened three locations through Metro-atlanta.
am enities and perks to leasing include: 24/7 access, private upscale studios, spacious single/double suites, private parking, valet parking and premium fixtures, finishes and appliances.
Franchisees will obtain access to the brand, tested and proven processes and support, purchasing power and distribution
steri- clean inc. is a leading specialist in extreme cleaning services, offering solutions for crime scenes, hoarding situations, meth lab and fentanyl contamination, infection control, and homeless encampments. Founded in 1995, steri- clean has become a trusted name in the industry, now with over 60 locations that have cleaned over 200,000 scenes. t he company is recognized for its compassionate and professional approach, making it a top choice for clients facing challenging circumstances.
steri- clean operates a 24-hour corporate call center and uses proprietary software to manage jobs and customer
sUPPly Pointe™ is a home- b ased, b2b lo gistics Franchise providing professional tr ansportation services and packaging supplies to industrial am erica
t he sUPPly Pointe business model is the culmination of years of industry experience, with a team of specialists providing manufacturers and distributors with a single solution for their shipping needs.
o ver the years, we have developed a network of freightforwarding, trucking, shipping, pallet, and packaging companies in multiple markets, supported by some of the industry’s best technologies and communications strategies.
s Y n er G Y h o me c a re
synErgy home care is the fastest-growing national franchisor of home care services with over 200 franchises operating in more than 450 territories across the U. s
t he company provides a broad range of non-medical services including personal care, companion care, memory care and specialized care for individuals who are living with physical
Taskmaverick Powers Franchising successful multi-unit franchisors and franchisees understand the importance of brand consistency. Every location must deliver the same exceptional quality and service to customers. taskmaverick provides highly innovative solutions to:
• Automate Business Operations
• Coach staff without disrupting the workflow
• D etect HR and business risks
chains, cooperative marketing, new product research, development and roll-out, experienced training staff, and continuing training and education.
Franchising opportunities are available to entrepreneurs and investors in all industries but will be particularly appealing to health and beauty enthusiasts.
remedy sp a & s alon suites already has an established market presence and substantial market penetration in atlanta. From this successful platform, the company is looking to expand the brand in select key areas domestically. www.remedysalonsuites.com/franchise remedysalonsuites@gmail.com
interactions, ensuring efficient and reliable service nationwide. t he company has national contracts and is prominently featured on the Emmy-nominated t V show “ ho arders,” showcasing its expertise in extreme cleaning.
Franchise partners receive comprehensive training, including classroom and hands-on field experience, equipping them with the skills needed to succeed. stericlean’s dedication to excellence and client satisfaction makes it a leader in the specialized cleaning industry.
For more information contact cory chalmers at: coryc@steri-clean.com https://steri- clean.com
With the sUPPly Pointe f ranchise business model at your fingertips, you can leverage this unique opportunity and help manufacturers, service companies, and a range of other enterprises maximize their efficiencies and improve their bottom lines - while you maximize your own potential as an independent business owner in an immense and growing market.
o wning a sUPPly Pointe Franchise is the perfect way to own and grow a professional sales and service-focused business.
For more information contact adam cahill at: adam.cahill@supplypointe.com www.supplypointe.com
or developmental disabilities, chronic health conditions or recovering from illness or surgery. no matter what each person’s circumstances are, synErgy home care steps in with effective, comforting, life-affirming care that moves people emotionally and physically forward.
For more information please contact Mike steed at: 888-578-5357 mikesteed@synergyhomecare.com synErgyhome careFranchise.com
• Manage rest and meal breaks
• Audit and flag business issues
• Make Maintenance requests
• Maintain Health Department standards
taskmaverick has been adopted by leading national brands. it s impact on business is positive and immediate. t here is nothing on the market like it.
Visit our website to learn more, or to schedule a live demo. www.taskaverick.com
Established in 1984, t he Entrepreneur’s source® is north america’s leading career o wnership coaching™ franchise dedicated to empowering those who yearn to be self-sufficient and want to take control of their lives by finding a pathway to help them achieve their income, lifestyle, Wealth and Equity goals.
t he Entrepreneur’s source® has grown
g o ddard systems, llc, is the manager of t he g o ddard school® franchise system. t he g o ddard school is the acknowledged leader in the premium early childcare and education market segment.
t he g o ddard school has been consistently named one of the top childcare franchises in the United states by Entrepreneur Magazine and one of the top 200 franchise systems (in worldwide sales) by Franchise t imes.
children learn best through experience. For 35 years, t he g o ddard school has employed
Founded in 2019 and franchising since 2023, United Defense tactical is the first-of-its-kind self-defense training center actively bringing safety and protection to communities, families, businesses, and individuals. Wes Fox, Founder and chief instructor, saw the disconnect between training in a static environment and real-life scenarios, and founded United Defense tactical as a way to bridge that gap. Members at United Defense tactical receive a cumulative and educational training experience through an extensive curriculum while eliminating the risk and danger of training with live ammunition.
WellBiz Brands, Inc. is a category leader in experience-based businesses that change lives.
With five separate franchise brands, amazing l ash studio®, Drybar®, Elements Massage®, Fitness to gether®, and radiant Waxing™ and more than 900 locations, we help build profitable businesses by franchising emerging, growth-oriented consumer brands that
xp onential is the largest global franchisor of health and wellness brands.
t hrough its mission to make health and wellness accessible to everyone, the company operates a diversified platform of eleven brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, strength training, metabolic health, and yoga.
in p artnership with its franchisees, xp onential offers energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations throughout the U. s. and internationally, with
continuously since it started franchising in 1998 and continues to lead the $1.5 billion business coaching franchise market in north america.
t he Entrepreneur’s source® network of career ownership coaches offer coaching to individuals seeking alternate career possibilities outside of the traditional job market.
For more information about t he Entrepreneur’s source, please visit entrepreneurssource.com.
academically endorsed methods to ensure that children have fun while learning the skills they need for long-term success in school and in life.
t he g o ddard school serves more than 90,000 students from six weeks to six years old in more than 600 g o ddard schools in 37 states and Washington, D.c
to learn more about t he g o ddard school, please visit g o ddardschool.com.
For more information about t he g o ddard school franchise system, visit g o ddardschoolFranchise.com.
courses range from beginner through police or military level experience. o ur reality b ased t hreat tr aining concept is a cutting-edge approach to training individuals in real-world threat scenarios. Using dynamic virtual reality technology, it employs immersive simulations, self-defense, mindset, de-escalation and more, to create a highly realistic training environment.
For more information contact Ken ly nch Phone: (949) 612-2711 ken@uniteddefensetactical.com https://uniteddefensetactical.com/
offer exceptional, service-based experiences through recurring revenue models.
our vision is to establish a sustainable growth plan for each independent brand, and use our value-adding platform to extend to additional brands.
We do this work because we believe in making life better and building profitable experiencebased businesses in spaces that can’t be delivered online.
franchise, master franchise and international expansion agreements in 49 U. s. s tates and 22 additional countries. xp onential’s portfolio of brands includes club Pilates, cycleb ar, stretchl ab, row house, aK t yo gasix, Pure b arre, s triDE Fitness, rumble b oxing, bF t, and lindora. With many of our brands ranked in industry growth awards like Entrepreneur Magazine’s Franchise 500 and the inc. 5000 list each year, our brands continue to lead in the boutique fitness, health and wellness space.
For more information contact rachel Engel at: Phone: 949 346 3000
Email: salesinfo@xponential.com
Website: www.xponential.com/franchising
to learn about the a-Z directory or any other products, please contact Vikki bradbury: vikki@cgbpublishing.com