FRANCHISING USA DECEMBER 2020

Franchising usa $5.95 www.franchisingusamagazine.com

The magazine for franchisees

VOL 08, ISSUE 12, nov 2020

MassageLuXe: Fighting 2020 by Encouraging Health & Wellness

special feature

senior care franchising the gift of pr:

revitalize your franchise brand in 2021 which comes first -

the franchise or the funding?

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FRANCHISING USA VOLUME 9, ISSUE 1, 2020 president: Colin Bradbury. colin@cgbpublishing.com

Comments

f r o m t he p u bl i s he r & e d i t or

Publisher: Vikki Bradbury. vikki@cgbpublishing.com

managing editor: Diana Cikes. editor@cgbpublishing.com

advertising: vikki@cgbpublishing.com

Editorial team: Hayley Drew Sinead Horan-Webb Rob Swystun

Production: usaproduction@cgbpublishing.com

DESIGN: Jejak Graphics. jejak@bigpond.com

COVER IMAGE: MassageLuXe

CGB PUBLISHING Canadian Office: Sidney B.C Canada U.S. Office: 800 5th Ave, #101 Seattle, WA 98104-3102 Editorial: 778 426 2446 www.franchisingusamagazine.com Proud member of the IFA:

Welcome to our December issue of Franchising USA. In this issue we are delighted to welcome MassageLuXe to our cover. Turn to page 10 to read how this ever-expanding franchise is re-positioning massage as a health and wellness service versus a once-in-a-while indulgence. In addition to relieving stress, massage can help relieve many physical ailments and promote mental and emotional wellbeing. After the crazy year that was 2020, we could all do with some MassageLuXe therapy!

And with 2021 just around the corner, our franchising experts offer helpful advice on getting prepared for the year ahead. From marketing tips from Heather Ripleyof Ripley PR (14) to crucial security insights from ADT experts Stephanie Whaley and Michael Bothwell (16) to highly motivating words of wisdom from George Knauf of FranChoice (18)—plus many more industry gurus—our experts are here to guide you into 2021 feeling positive, empowered and prepared!

In our special feature on Senior Care Franchising, writer Rob Swystun examines the future of the industry as our population continues to age and the various kinds of senior care franchising options available. Our experts in this field cover everything from the emotional benefits of caring for the elderly to advice for those seeking a midlife career change and considering senior care as a new path.

In this month’s Veterans feature, we meet some inspiring Veterans who have made the successful transition into franchising. Plus, we introduce BookXkeeping, an emerging bookkeeping franchise offering excellent discounts to Veterans and military spouses.

As always, you will find the latest franchising news, even more expert advice articles and profile pieces, plus our A-Z franchise listing directory with all of the best franchise opportunities available right now.

Enjoy the read!

Vikki Bradbury & Diana Cikes Franchising USA

SUPPLIER FORUM International Franchise Association 1501 K Street, N.W., Suite 350 Washington, D.C. 20005 Phone: (202) 628-8000 Fax: (202) 628-0812 www.franchise.org

“My caregiver mantra is to remember ‘The only control you have is over the changes you choose to make’.” ~ Nancy L. Kriseman

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

Franchising USA

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contents

december 2020

On the Cover 10

Cover Story: MassageLuXe:

Fighting 2020 by Encouraging Health and Wellness

10

31

Special Feature: Senior Care Franchising

14

The Gift of PR: Revitalize Your Franchise Brand in 2021

22 Which Comes First – The Franchise or the Funding?

In Every Issue 6 Franchising News

Announcements from the Industry

32 Special Feature article: Seniors Care Franchising Industry Set to Expand as Population Continues to Age

14

49 Veterans in Franchising Supplement 63 A-Z Franchise and Services Directory

Expert Advice 14

16

The Gift of PR: Revitalize Your Franchise Brand in 2021 Heather Ripley, CEO, Ripley PR

16 A Critical Time for Franchise Security

Stephanie Whaley & Michael Bothwell, ADT Security 18 How to Build an Empire in Ten Easy Steps

George Knauf, Senior Franchise Business Advisor, FranChoice 22 Which Comes First – the Franchise or the Funding?

Diane Rosenkrantz, Senior Consultant, Tenet Financial Group

24 Territory, Exclusion Zone or Marketing Area?

Peter Buckingham, Managing Director, Spectrum Analysis

28 Multi-Unit and Diversification in Business

Sean Manning, CEO, Payroll Vault

22 Franchising USA

0 Have Your Say

24

16 A Critical Time for Franchise Security

Stephanie Whaley & Michael Bothwell, ADT 20 Bartender Becomes CEO After Long Road to the Top

Stephanie Whaley & Michael Bothwell, ADT

Spotlight on Service 26 Three Franchise Veterans Team Up to Fuel ZorForum’s Growth

34

ZorForum

Feature: Senior Care Franchising on the cover 32 Seniors Care Franchising Industry Set to Expand as Population Continues to Age 44 Seeking a Midlife Career Change? Consider a Senior Care Franchise 38 How Senior Care Franchises are Making a Positive Impact for Everyone

38

in every issue 32 Franchising News

Announcements from the Industry

32 Seniors Care Franchising Industry Set to Expand as Population Continues to Age

Rob Swystun, Franchising USA

Expert Advice 38 How Senior Care Franchises are Making a Positive Impact for Everyone

Chris Connor, President, Franchise Marketing Systems

44

42 The Emotional Benefits of Becoming a Senior Care Franchisee

Belina Calderon-Nernberg, CEO, 1Heart Caregiver Services

44 Seeking a Midlife Career Change? Consider a Senior Care Franchise

Jill Abrahamsen, Editorial Director, IFG

46 Senior Care Services are a Booming Business

Rick Bisio, Franchise Coach, FranChoice

Franchisee in Action 40 Rafael Benavides, BrightStar Care

46 Franchising USA

f ra nchising usa

what’s new!

MOWBOT LAWN-MOWING SERVICE OPENS NEW LOCATION

Husband and wife team Tim and Kim Church, of St. Petersburg, are partnering with Mowbot, a new, cutting-edge national franchise, and Husqvarna, the world’s leader in outdoor power products, to bring robotic lawnmowers to lawn-loving businesses and homeowners in Pinellas County.

The small bot operates with GPS technology, artificial intelligence, and battery power. The high-tech lawn service is disrupting the $99.5 billion lawn care industry with its clean, green, and quiet solution to lawn mowing.

With backgrounds in business and franchising, Tim and Kim Church saw the

unique opportunity Mowbot provides with its advanced robotic technology, and the impact it can have in a busy tourist area with 500 miles of coastline.

“This is a great opportunity to reduce the carbon footprint,” said Tim Church.

“Mowbot really aligns with our core values of taking care of the environment and taking care of customers. Plus, it’s just so cool. I can’t wait to become ‘The Mowbot Guy’ in town!”

Mowbot’s benefits are especially attractive during a pandemic as there is no need to worry about social distancing and disease spread. Plus, the bot’s quiet motor is a welcome alternative from the noisy blowers and mowers disrupting the workflow happening in home offices throughout Pinellas County.

Mowbot of Pinellas Mowbot of Pinellas serves St. Petersburg, Clearwater, The Beaches, Seminole, Largo, Gulfport, and surrounding areas. www.mowbot.com/pinellas-fl

OFFICE EVOLUTION RESPONDS TO INCREASED DEMAND FOR WORK FLEXIBILITY This new location is owned and operated by Bellevue residents Frank and Lisa Holland and their son Alex. To celebrate the opening of the new location, Office Evolution Bellevue is scheduling tours of the workspace and is offering a free trial for potential new members to try out an office for the day or a conference room for an hour, if available.

Office Evolution - the largest and fastest-growing coworking franchisor in the United States – is continuing its rapid growth by opening its first Washington location just outside Seattle in the suburb of Bellevue.

Driven in part by the COVID-19 pandemic, Office Evolution has seen a steady increase in demand for its close-to-home coworking locations that offer convenient and safe workspace for remote workers and independent employers.

Franchising USA

The 12,753-square-foot center will provide local small- to medium-sized business owners and remote workers of larger corporations with access to 54 private offices, two conference rooms and shared workspace areas with a capacity for 19 people.

This is the first of three Office Evolution locations that the Hollands are signed to open in the Seattle area. They are looking at sites in Redmond and Bothell, among other cities for their remaining two locations.

“There are hundreds of business owners and remote workers searching for convenient, workspace close-to-home (in the area),” said Lisa. “People looking for a safe environment where they can get work done and gain inspiration.” www.officeevolution.com

CODING SCHOOL OPENS IN COMMACK, LONG ISland theCoderSchool – whose motto is “Learn to code. Change the world.” - aims to show the next generation of kids how inspiring and exciting technology can be. The school recently opened a new location in Commack, Long Island, offering virtual coding classes as well as in-person coding sessions.

The Commack location joins three other locations of theCoderschool on Long Island. This will be the fifth location for Noreen Kazi, who has spent over 20 years creating educational curriculums and operating programs focused on educating and guiding future generations.

“Being a small business and opening during a pandemic has not been an easy journey, but we are passionate about our mission to provide students with an education that will be vital to their futures,” stated Kazi. “While opening online allowed us to continue sharing the gift of coding education with new students, being able to offer an in-person option will greatly aid our mission to share coding education with more kids.”

Founded by Hansel Lynn and incubated with the help of his best friend, Wayne Teng, theCoderSchool was built with the desire to provide children aged 7 to 18 years with a welcoming environment to develop computer programming skills. theCoderSchool uses a variety of platforms to teach various coding languages, such as HTML, CSS, Python, JavaScript and more. Every Code Coaching lesson is customized with the help of trained Code Coaches® who use a 2-on-1 approach to teaching. www.thecoderschool.com

KOALA INSULATION AWARDS ITS 100TH TERRITORY Koala Insulation, an emerging franchise insulation contractor, has signed agreements for 67 new franchise territories in the last three months - placing it at 100 territories awarded.

Through the new franchise agreements, the emerging concept is set to expand throughout Ohio, Utah, Michigan, the Carolinas, Georgia, Louisiana, Florida, Pennsylvania and more states, with sights set on achieving an internal goal of 121 territories awarded by year end.

“Koala Insulation’s lightning-speed growth in recent months speaks to the strength of our concept and our ability to quickly become the dominant national brand in the fragmented insulation industry,” said Koala Insulation Founder and CEO Scott Marr.

“The insulation industry’s resilience to recent economic shifts makes it a recession-resistant sector that continues to expand globally.”

The Koala Insulation mission is to reduce overall energy waste in the U.S. from one of the largest creators of greenhouse gas emissions: residential, commercial and industrial buildings. The brand specializes in the full-range of insulation options including spray foam, blown-in and blanket (batt) insulation and prides itself on educating clients so they can confidently make decisions on an otherwise opaque home improvement process.

“Insulation is one of the only home improvement processes which helps homeowners lower their energy bills while helping the environment through reducing their carbon footprint,” added Marr.

“Our network of franchisees empower clients with information needed to make the best choice, while helping solve America’s insulation issues.” https://koalainsulation.com/

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what’s new!

PERSPIRE SAUNA STUDIOS RAPIDLY EXPANDING IN ORLANDO AND NATIONWIDE Perspire Sauna Studio, the nation’s original infrared sauna franchise, announced its expansion plans for the state of Florida, welcoming three new studios within the greater Orlando area by 2021 and 23 additional Florida locations by 2023.

“Not only have we had the opportunity to stay open due to our personalized and naturally socially distant set up of the sauna rooms, but we’ve maintained growth through the pandemic, and for that, feel very fortunate,” said Lee Braun, CEO of Perspire Sauna Studio.

“Our attractive franchise model has recruited franchisees located all over the country but Florida is booming. Being a west coast-based concept, we know that coastal communities really value alternative wellness options to help them feel better. We’re confident that Perspire is going to resonate with Orlando residents.”

Perspire Sauna Studio is the original infrared sauna franchise in the U.S. The holistic treatment combines a centuries-old practice with modern day science and technology to provide guests with a full-body health and wellness alternative that compliments and supports the active and healthy lifestyle, especially for the Orlando coastal community.

Unlike traditional saunas, infrared saunas provide a gentle, soothing therapeutic heat that promotes relaxation & stress relief. In addition, many IR saunas work in tandem to provide a variety of health and wellness benefits including enhanced immunity, improved sleep, detoxification, mindfulness, and alleviate chronic pain.

Perspire has international interest but plans to concentrate on expanding its domestic footprint before expanding globally. https://franchise.perspiresaunastudio.com

LAUNCHLIFE INTERNATIONAL ACQUIRES ENGINEERING FOR KIDS Canadian investment firm LaunchLife International has acquired Engineering for Kids, a franchise that works with children to teach and develop STEM (Science, Technology, Engineering and Math) skills through fun and interactive learning sessions.

programs which include afterschool

Engineering for Kids joins Pitman Training, School is Easy and Academy of Learning Career College in LaunchLife’s complementary suite of franchise brands.

problem-solving skills through robotics,

Engineering for Kids offers multiple

Franchising USA

and evening classes, camps and parties,

inspiring kids aged four to 14 to explore engineering concepts in a fun, engaging environment. The franchise provides children early exposure to math and science while developing building technology and coding activities.

Dori Roberts founded Engineering for Kids

Vice President of Youth Education USA at LaunchLife International.

for Kids as president, while also becoming

www.engineeringforkids.com

in 2009. She will remain at Engineering

THE HALAL GUYS CELEBRATES 30th ANNIVERSARY

PLAYA BOWLS OPENS 100TH FRANCHISE The Halal Guys, the fast-casual American halal restaurant famous for pioneering halal fare, is celebrating its 30th Anniversary since opening its first cart in Manhattan in 1990.

Thirty years ago, The Halal Guys’ three founding partners (Mohamed Abouelenein, Ahmed Elsaka, and Abdelbaset Elsayed) emigrated from Egypt to New York City to pursue their dreams of becoming successful entrepreneurs.

Starting at the corner of 53rd and 6th Ave in New York City, fast forward to 2020 and The Halal Guys is the original and largest American halal food concept in the world. The brand now operates more than 90 locations within the United States, Canada, Indonesia, South Korea and the United Kingdom.

“It’s an honor to celebrate 30 years in business,” said The Halal Guys CEO, Ahmed Abouelenein. “We are extremely grateful to all the loyal fans who have supported us over the last three decades - from the cart in New York City and now to our restaurants worldwide. We look forward to serving you for many years to come.”

In November, Playa Bowls, the Jersey Shore’s original acai bowl shop, celebrated the opening of their milestone 100th location in the United States & Puerto Rico. The 100th store, located in Darien, Connecticut, is Playa Bowls’ third store in the state, and opened in partnership with local partners Steve Dimovski and Jarrod Jackette.

Playa Bowls is the vision of founders Robert Giuliani and Abby Taylor - Jersey Shore natives & long-time surfers. While on surf trips in Panama, Costa Rica, Nicaragua, Puerto Rico, California and Hawaii, they discovered that every surf town offered a unique version of an acai or pitaya bowl – both energizing superfruits with a myriad of health benefits. They decided to recreate their favorite recipes with their own twist at home at the Jersey Shore.

Over the past six years, Playa Bowls has grown organically with a mix of franchised and company locations, employing 2,500+ hardworking team members in 16 states and territories. In 2019 alone, Playa Bowls sold more than 6 million bowls, and was on track to sell up to 10 million in 2020 before COVID-19 hit.

Despite COVID-19, Playa Bowls has continued to grow, opening 9 additional locations since March.

The Halal Guys also partnered with Meals on Wheels during the celebration week as an expression of gratitude to the community for 30 years of support. In commemoration of this great milestone, The Halal Guys made a $15,000 donation on behalf of their fans to the organization to support its mission to keep older Americans safe and nourished.

Before the close of 2020, Playa Bowls will open five new locations: Reston, VA, Sparta, NJ, Temple University, PA, Warrington, PA – and a location in Littleton, Colorado, the brand’s first store out West. In 2021, Playa Bowls will expand to cities including San Antonio, New Orleans, Chicago, Columbus, Scottsdale, and Coral Springs.

https://thehalalguys.com

www.playabowls.com

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Page 9

cov er sto ry

M as s ag e Lu Xe

MassageLuXe:

Fighting 2020 by Encouraging Health & Wellness As a society, we have never been more concerned with our health and wellness. Because of that, in a year when many businesses have suffered and have closed their doors, MassageLuXe has grown.

Franchising USA

With locations opening regularly, the now

69-unit franchise that was founded in 2007 is on the rise.

Mark Otter, MassageLuXe’s CEO, has

steered the company through a treacherous year, and while the country may still see

some hard times ahead, he feels confident in the brand’s future.

You may ask what the recipe is for

MassageLuXe’s success. Mark’s response is centered around leaning harder into being a health and wellness company

versus one that positions massage or facial care as an indulgence. “Our brand has always been focused on health and wellness. Now, we are just reminding people of what that means, and the specific health and wellness benefits of massage. During times of stress and with troublesome health conditions on the rise, it’s important to think proactively about your physical and mental health.” Otter says.

That isn’t just happy talk or spin. The U.S. Department of Health and Human

MassageLuXe franchise owners and their employees are committed to providing a safe, professional, and clean environment for their clients, including following the requirements of the local government and CDC.

Services has been referring to massage as an alternative medicine for years. Massage therapy can help manage a health condition or enhance wellness and even help people with cancer and fibromyalgia feel better, the federal government website states.

everybody wears masks. Hand sanitizer is plentiful. Social distancing the guests from each other is the norm. And, customers leave tension-free, feeling better than they have in ages.

It is easy to see why the health and wellness message has connected with customers. After all, if a company could deliver a Deep Tissue or Swedish massage safely during these difficult times, wouldn’t you schedule an appointment?

And wouldn’t a massage right about now help you feel better, both physically and mentally? MassageLuXe franchise owners and their employees are committed to providing a safe, professional, and clean environment for their clients, including following the requirements of the local government and CDC. That means

A focus on messaging Massages used to be seen as a luxury, something that was wonderful and meaningful, sure, but ultimately, not something that you needed to have done.

Otter, however, has been making sure customers are reminded that massages may feel luxurious but also provide a lot of health benefits. Something that he believes sets MassageLuXe apart from the rest.

“Our competitors aren’t doing this,” Otter says. “We’re reminding our guests that massage can do wonders for the body,

Franchising USA

cov er sto ry

Page 11

cov er sto ry

M as s ag e Lu Xe

MassageLuXe franchise owners and their employees are committed to providing a safe, professional, and clean environment for their clients, including following the requirements of the local government and CDC.

including providing relief of aches and pains and reducing the level of stress and anxiety. And this year, not surprisingly, that’s a message that has resonated with our customers and prospective franchise owners.”

Going forward, no matter what’s in the headlines, Otter says that he will continue pushing that message hard.

A strategic approach to in-spa offerings Massaging isn’t the only thing that MassageLuXe is prioritizing. The company has taken a thoughtful approach to product and service enhancements that further their mission of providing an unparalleled experience that supports and encourages health, wellbeing and quality of life for its members and customers.

MassageLuXe advocates that water fuels life and has chosen to educate on and promote the benefits of water in any way that they can. Because of this, MassageLuXe is installing water filtration technology, which has a stateof-the-art osmosis filter system to offer its customers the cleanest drinking water possible, which adds healthy minerals that increase hydration. Water can also be used in a massage. All MassageLuXe spa memberships include unlimited 15-minute daily HydroLuXe sessions, a dry water massage table that involves the use of water pressure to apply massage techniques to the human body.

MassageLuXe is passionate about making massage available for all by providing flexible membership options with no contract. There is even a membership that can be shared with a family member.

This along with a wide variety of massage and facial services ensure that all MassageLuXe customers receive the healing and treatment that they deserve.

A promise for the future: This year has

Franchising USA

“Our brand has always been focused on health and wellness. Now, we are just reminding people of what that means, and the specific health and wellness benefits of massage.”

had its twists and turns, but the future of

people should prioritize and do regularly.

Long before 2020 came around, people

see themselves become not just the best

MassageLuXe is straight in trajectory. have been striving to live their best

lives and getting a massage has always been a part of the ideals of living a

healthy lifestyle. Otter simply wants to make sure his brand lives those ideals and demonstrates that a massage isn’t

an occasional activity that people may

want to try. Massage is something that

If they do, his brand promises, they’ll versions of themselves, but also the healthiest.

It’s a massage-message that seems more important than ever, but one that won’t

ever go out of style, even long after social distancing is a distant memory. www.massageluxe.com

Don’t miss an issue

Get the App

MassageLuXe franchise owners and their employees are committed to providing a safe, professional, and clean environment for their clients, including following the requirements of the local government and CDC.

MassageLuXe:

Services has been referring to massage as an alternative medicine for years. Massage therapy can help manage a health condition or enhance wellness and even help people with cancer and fibromyalgia feel better, the federal government website states.

everybody wears masks. Hand sanitizer is plentiful. Social distancing the guests from each other is the norm. And, customers leave tension-free, feeling better than they have in ages.

It is easy to see why the health and wellness message has connected with customers. After all, if a company could deliver a Deep Tissue or Swedish massage safely during these difficult times, wouldn’t you schedule an appointment?

And wouldn’t a massage right about now help you feel better, both physically and mentally? MassageLuXe franchise owners and their employees are committed to providing a safe, professional, and clean environment for their clients, including following the requirements of the local government and CDC. That means

A focus on messaging

With locations opening regularly, the now

69-unit franchise that was founded in 2007 is on the rise.

Mark Otter, MassageLuXe’s CEO, has

steered the company through a treacherous year, and while the country may still see

some hard times ahead, he feels confident in the brand’s future.

You may ask what the recipe is for

MassageLuXe’s success. Mark’s response is centered around leaning harder into being a health and wellness company

Massages used to be seen as a luxury, something that was wonderful and meaningful, sure, but ultimately, not something that you needed to have done.

Otter, however, has been making sure customers are reminded that massages $5.95 www.franchisingusamagazine.com may feel luxurious but also provide a lot of health benefits. Something that he believes sets MassageLuXe apart from the rest.

Franchising USA “Our competitors aren’t doing this,” Otter says. “We’re reminding our guests that massage can do wonders for the body,

THE MAGAZINE FOR FRANCHISEES

FIGHTING 2020 BY ENCOURAGING HEALTH & WELLNESS As a society, we have never been more concerned with our health and wellness. Because of that, in a year when many businesses have suffered and have closed their doors, MassageLuXe has grown.

COV ER STO RY

COV ER STO RY

Page 11

M as s ag e Lu Xe

VOL 08, ISSUE 12, NOV 2020

MassageLuXe: FIGHTING 2020 BY ENCOURAGING HEALTH & WELLNESS

versus one that positions massage or facial care as an indulgence. “Our brand has always been focused on health and wellness. Now, we are just reminding people of what that means, and the specific health and wellness benefits of massage. During times of stress and with troublesome health conditions on the rise, it’s important to think proactively about your physical and mental health.” Otter says.

SPECIAL FEATURE

SENIOR CARE FRANCHISING

That isn’t just happy talk or spin. The U.S. Department of Health and Human

THE GIFT OF PR:

Franchising USA

Franchising USA

REVITALIZE YOUR FRANCHISE BRAND IN 2021 WHICH COMES FIRST -

THE FRANCHISE OR THE FUNDING? LATEST NEWS

FINANCIAL ADVICE FROM THE BANKS

TOP LAWYERS’ ADVICE

www.franchisingusamagazine.com

ex per t advice

Heather Ripley | CEO | Ripley PR

The Gift Of PR: Revitalize Your Franchise Brand In 2021 Franchise brands have handled a lot of ups and downs in 2020, but a new year is about to begin.

So rather than dwell on the past, why not make a pledge to do your brand a favor by implementing a public relations reset?

Think about how to best start off a new year with a strategic PR campaign focused on franchise development.

There are many reasons to be positive about 2021 for franchisors looking to increase sales and attract new franchise

Franchising USA

prospects. There are predictions from various sources that say 2021 could be one of the best years for franchise expansion in many years. It is probably too soon to make conclusive forecasts about the future, but we can say it’s definitely looking good.

Some franchise businesses believe, once all the figures are calculated, they will come out ahead in 2020. In fact, Business. com recently provided a list of franchise industries that did well despite the massive COVID-19 closures, including senior care services, home services, fast-casual food, commercial cleaning (sanitizing) services and property management to name a few.

The U.S. Chamber of Commerce also notes that sign franchises did exceptionally well as other businesses needed signage, and fast.

In order to make 2021 your best year yet, think about the ultimate marketing and PR plan you’d like to implement, and then take an honest look at your franchise brand’s in-house staff or team. Will they be able to meet your needs and desires?

For most franchise brands, your in-house marketing staff isn’t large enough to have experience or skills in every facet of PR and marketing. That’s where hiring a professional, expert franchise PR agency could be the answer.

An experienced and successful franchise PR agency can partner with your brand and help you take control of the future. An inhouse team or staffer can do only so much, and as franchises start operating at 100%, reconsider hiring additional staff, and imagine what a franchise PR agency can do to refresh and re-invigorate your brand.

explanations of the work provided and the results the work achieved in an easyto-decipher format.

• You receive quick turn-arounds.

Even if the project is complex, or timeconsuming, a PR agency is made for this type of work. They are experts in working fast and efficiently to maximize your ROI.

PR agency staff can act as an entire franchise brand team for you, but you don’t have to replace your staff if you already have a team. PR agencies are often hired as an addition to in-house teams and work together closely as one team, boosting your franchise brand’s PR efforts in areas where your team lacks the expertise or the time.

Some of the many advantages of engaging a professional franchise PR firm are:

• They use the newest technology and techniques. Professional PR agencies don’t have the time to mess with inefficient or old technology. Their teams are on the cutting edge of all technologies and programs because they have to be.

• They know the right media outlets and reporters to work with. Experience counts when it comes to getting your brand the attention and media coverage it deserves. Professional agencies do this for a living, and they are on the ball 24/7.

• You get more bang for the buck. A franchise PR firm employs experts in every possible facet of public relations, skilled positions a business might not have the ability to keep on staff at all times.

• They are social media leaders.

Social media best practices change so frequently one person or a small team can become overwhelmed. Franchise PR agencies can filter through the clutter, helping your brand target the best platforms to invest in, and write the perfect posts for you.

• The results are easy to quantify. A professional PR agency provides detailed reports, at regular intervals, with

• Your blog content is key. So you want the content experts writing all your blog content. Don’t let just anyone write your

Heather Ripley

blogs, only SEO experts know what keywords to use, where to use them, and why they matter.

Your best purpose for your franchise brand probably isn’t plodding through the weeds, managing your marketing and PR. You have more important work to do, and you can focus on your business better when your PR agency “gets” your franchise business.

Heather Ripley is CEO of Ripley PR, a global public relations agency specializing in B2B and franchising.

Orange Orchard, a division of Ripley PR, champions franchisors that cater to environmentally-conscious consumers.

For additional information, visit www.ripleypr.com or www.orangeorchardpr.com

Franchising USA

ex per t advice

Page 15

hav e you r say

Stephanie Whaley & Michael Bothwell | ADT

A Critical Time for Franchise Security As a franchise owner, you’ve doubtlessly been hit with an unending wave of issues posed by the COVID-19 pandemic. By now, you know that a “wait and see” approach to taking necessary precautions can be extremely damaging.

The platitudes about “unprecedented times” have likely started to wear on you, as it’s clear that the country and your business have a long road ahead before a return to normalcy.

At ADT, we help hundreds of thousands of small business owners, including many franchises, protect themselves from all manner of threats to their property, business, and personnel. As staying ahead of these new challenges is our job, we wanted to share how we’ve begun to identify and tackle COVID-19-related dangers to our customers, along with what you can do to stay prepared.

It’s important to recognize that in the current paradigm, there are now two categories of threats to the security of franchised businesses posed by COVID — distinct, but not mutually exclusive.

Threat Categories The first are physical threats to your franchise locations. These are, in many ways, standard security concerns that COVID-19 has aggravated and made all the more dangerous. The second are existential threats — dangers to the financial health of your business either caused by COVID-19, or exacerbated by the reduced

Franchising USA

revenue caused by the pandemic across the world as a whole.

When considering the security of your business, it’s important to find a security solution that can address both of these categories while being scalable across your franchise locations.

Physical Threats Physical security is of utmost importance — while employee and property safety has always been a priority for business owners, COVID has both increased the number of these threats while making them more complicated to address. In New York City, CNN reports that burglaries were up 47 percent in the first half of 2020, compared to the same timeframe last year. At the same time, complaints of robbery (mugging, purse-snatching, etc.) are down 23 percent. A plausible conclusion is that with lockdown reducing pedestrian and commuter traffic, criminals are instead turning to break-ins.

Overcrowding in businesses and storefronts has been shown to increase the risk of COVID transmission, another example of a new physical risk. Managing this issue presents an awkward situation at any franchise location. Training employees to turn customers away if needed could create customer tension; but allowing overcrowding could pose a risk to their lives.

This is why we’ve seen many businesses add an intercom entry solution, where customers are individually admitted via a door buzzer. This ensures that suspicious individuals do not enter the store, while removing employees from the potentially contentious situation of turning away a customer. It also allows customers to line up outside the building, reducing transmission risk. Though it may take some adjustment, this is a great example of a definitive

“There’s no denying that security solutions are a business expense. But ultimately, it’s an expense that can be planned for and budgeted; whereas a sudden loss due to fire, theft, regulatory infraction or other events can be unpredictable and disastrous.”

solution to ensuring physical safety for your franchise, rather than relying on ad hoc measures.

Traditional video surveillance is also a staple for protecting against unwarranted intrusions of any variety, whether from overzealous customers or would-be burglars. Ideally, a video surveillance solution needs to be scalable across your franchise locations; meaning some element of automation (motion sensors) and remote usability (smartphone access, so you can monitor your locations wherever you are).

Existential Threats Overcrowding is also a strong example of a situation that can pose an existential threat to your franchise. Many cities have begun to strictly enforce limits on capacity, with increasingly strict fines.

NBC reports that Los Angeles enforced penalties that can reach as high as $1,176 dollars simply for displaying a “open” sign. Given the pandemic’s economic upheaval, these fines are no longer to be taken lightly. In a healthy economy, a franchise could likely take all but the most severe fines in stride. With tighter margins across the board, that same fine could now threaten your ability to maintain salaries, provide overtime, or even continue to operate.

Existential threats can now come in the form of any fine or regulatory infraction. New York can assess fines of up to $25,000 for occupancy infractions, $5,000 for not maintaining appropriate signage, and $600 for not maintaining the temperature of a food item. While individual methods can be cobbled together to address many of these concerns, the true solution is to find a security system that allows you integrated oversight over these concerns.

Cameras can identify overcrowding, scan for pests, and identify other situations that can lead to regulatory violations. They’re also a great way to deter and protect against inventory/cash register theft, whether by shoplifters or employees.

Other solutions to prevent losses that threaten the existence of your business include temperature sensors, which can ensure food storage is up to code: Access alerts for rooms and rear entrances can prevent access to sensitive or vulnerable material. All in all, for every possible regulatory infraction, there’s a solution out there that can help your business avoid it — and the associated

fine. Bearing this in mind, it’s also important to find one that addresses each and every one of your security concerns, rather than attempting to construct a piecemeal solution from several providers.

Being prepared means everything Identifying these threats is only half the battle — addressing them is what counts. Fortunately, the systems that can do exactly this can be implemented quickly. There’s no denying that security solutions are a business expense. But ultimately, it’s an expense that can be planned for and budgeted; whereas a sudden loss due to fire, theft, regulatory infraction or other events can be unpredictable and disastrous. When it comes to securing your business, the right security solution will empower you with the oversight you need to protect against these physical and existential threats. And if the past few months have taught us anything, it’s that proactivity always beats a “wait and see” approach.

“At ADT, we help hundreds of thousands of small business owners, including many franchises, protect themselves from all manner of threats to their property, business, and personnel.”

Stephanie Whaley is a Sales Enablement Manager for ADT, the #1 small business security provider in the US. Stephanie has been with ADT for 14 years, specializing in sales and strategy development for both the residential and small business channels.

Michael Bothwell is Senior Marketing Manager for ADT, the #1 small business security provider in the US. Michael’s background includes 25 years in B2B and B2B2C marketing strategy development, including security solutions for Commercial and SMB businesses.

Franchising USA

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George Knauf | Senior Franchise Business Advisor | FranChoice

How to Build an Empire in Ten Easy Steps

There were far fewer franchise brands then, mostly concepts that would appeal to the candidates that were in the market at the time.

George Knauf

When I first started in franchising, most of the candidates I saw were in the twilight of their corporate careers and were looking to add a cash flow to support them in retirement.

Franchising USA

Over the coming 20 years a couple big changes happened. First, large companies became very comfortable laying off employees. Early in my career, if a company laid off a thousand employees that news would be on the front page of every major newspaper nationwide. The public now had 401Ks and were much more tuned into how the stock market was performing, they knew it was directly related to how their retirement was performing. CFOs and their companies knew that the stock market would often reward them with higher stock prices for laying off staff, investors likely thinking that would increase profits.

The net effect is that the social contract between employee and employer has largely evaporated.

The candidates we now see still include those looking for a little extra income during retirement, but the tsunami we have

seen in the best and brightest in corporate America was unexpected and has changed the franchise industry forever.

Today there are thousands more franchise brands, in every category you can imagine and some that would probably surprise you.

Many were built specifically for the wave of very talented people we see coming in looking for proven brands and the ability to have a full corporate team standing behind them like they were used to in corporate America.

Why do I mention all of that in reference to building your empire?

Because the franchisors have already figured out you want to build an empire and are capable of delivering on your part of the equation.

Franchisors are building robust brands, great systems, hiring very talented teams to do all of those corporate functions. They have built models that can be run by you acting as a CEO, not standing behind a counter all day. You can dive in right away as a multi-unit or multi-territory owner or build that portfolio over time. Additionally,

“Have you finished your corporate apprenticeship and are ready to build your own empire using the very same skills you have used to build theirs?”

Lifestyle: I would bet your “Why” for working hard and pursuing greater success includes doing the things you want to do, seeing your family more, never missing the important events as your kids or grandkids grow. As you build your empire, don’t forget that your “Why” is just as important a part of the plan as growing the number of units.

you can own multiple brands within the same franchise family, more and more franchisors are launching multiple brands, or with different franchisors.

The machines are built, more are coming, you just need to figure out which ones fit you and put them to work.

So, if we were talking about your plan there are a number of things we would go over. But for those of you that remember those book summaries we used in school if we procrastinated, here is a short summary.

Building an empire in 10 easy steps: Pick your First Target: Find a franchise that fulfills their roles amazingly well and make sure it fits you (not what you buy but your skills, strengths and goals).

Use Experts (Industry professionals like me): Do a full evaluation of that brand and make sure the fit is what you wanted it to be, have expert advisors help along the way.

Funding: Make sure you are properly

funded for the franchise and number of units or territories.

Move Forward: Don’t get stuck in Analysis Paralysis, you have an empire to build!

Become a Model Franchisee: Approach the training like your business depends on it because it does! Follow the systems, save your suggestions for changes for one year.

Promote yourself: Keep replacing yourself in every job you do as you grow.

Build a world class team to run your business.

Grow: Always be growing, more territory or units. Stick to the franchisors systems, it will make your life easier.

Diversify: Things always change, sometimes a little, sometimes a lot. Build yourself security by diversifying.

Masterminds: To be successful you have to surround yourself with successful people. These can be people within your brand but don’t forget to find successful people outside your brand to challenge you and give you new ideas.

Okay, just like those book summaries in school, there is a lot more to the story. I spend countless hours with my candidates during a franchise investigation and that conversation continues through the coming years as they build their Empires. But now you know what is on the horizon if you want to go down this path.

The ball is in your court. Have you finished your corporate apprenticeship and are ready to build your own empire using the very same skills you have used to build theirs?

What will your success story be?

Let’s go find it!

George Knauf is a highly sought after, trusted advisor to many of the top franchise ownership groups in the world.

With over 25 years of experience in both start-up and mature business franchise operations he is uniquely qualified to advise individuals that have dreamed of Building their own empires. Whether you have an existing portfolio or searching for your first franchise, he can help you to pursue your dreams. Contact the Franchising USA Expert, George’s Hotline: 703-424-2980. www.MyPerfectFranchise.com

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have your say

Brian Wright | CEO | Tijuana Flats

Bartender Becomes CEO after Long Road to the Top Business can sometimes be about ego. If someone is told no, it can be easy to hold a grudge and move on to other opportunities.

Tijuana Flats CEO, Brian Wright, is not that kind of leader.

In 2016 Brian was among a group of candidates very interested in becoming the new leader for Tijuana Flats, a popular TexMex, fast-casual restaurant chain based in Florida with 125 locations across the state and in North Carolina, Indiana, and Virginia.

“I always had my eye on the brand because it had so many things that are important in the industry to be successful,” said Wright.

He liked the brand’s style and hospitality.

He loved the food, and he saw the potential. But, unfortunately for Wright, the brand liked someone else better.

“Someone beat me out,” Wright said with a chuckle.

Wright took another CEO job and waited.

He continued to admire Tijuana Flats from afar, knowing he wanted to get a second chance if the opportunity ever came up.

Three years later, the job opened again, and this time it was his.

“Even though the opportunity slipped by me once, I really wanted to make sure I

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“I’ve always loved being a leader, and the restaurant business and my skillset really seemed to match well.” came back around to get in position the second time,” he said.

From Bartender to CEO Brian Wright didn’t grow up dreaming of being a CEO. He was in college when he took a random bartending job at Bennigan’s.

“It was the early days of Benningan’s, when it had only been around for about five years,” he said.

He quickly fell in love with the pace and the atmosphere. He worked his way through every job he could, from washing dishes to cooking food.

He eventually impressed enough people to be sent to management training. The random job became a passion and a career, and he’s been working his way through the industry ever since.

He’s now been in the business for more than 35 years and has held several different executive roles, including serving as CEO of Bertucci’s Italian Restaurant, COO of Au Bon Pain, and President of Chevy’s Restaurants.

“I’ve always loved being a leader, and the restaurant business and my skillset really seemed to match well,” Wright said.

“I spend a lot of time in the actual restaurants talking to people,” Wright said. “I want to know what is working and what isn’t working.”

A Hands-On Approach Wright has been in executive roles for almost two decades now, but he likes to know what is going on inside the restaurants. He truly cares about the customers and employees and wants to make sure both groups always have a great experience when they come to a Tijuana Flats.

“I really pride myself on rolling up my sleeves and staying involved,” he said. “I am by no means suggesting other CEOs don’t do that, but I think it can be easy for executives to find themselves getting further and further away from the business itself simply because of the demands of the job.”

It’s the personal interaction he really loves and wants to make sure he carves out time for.

“I spend a lot of time in the actual restaurants talking to people,” Wright said.

“I want to know what is working and what isn’t working, and the only way you can really know that is when you talk to the customers and employees as well.”

Making Big Changes Wright is now in his second year running Tijuana Flats, and he’s really taking the brand to a new level, including a return to the franchising model for the first time in 13 years.

The company, which is celebrating its 25th anniversary, feels the time is right to try to expand rapidly to take advantage of the popularity of Tex-Mex food.

“I think this is an underserved brand,” said Wright. “I would often have extended family visit me in Florida, and they would all ask me to bring a Flats to their area.

Now we will have that chance.”

“I always had my eye on the brand because it had so many things that are important in the industry to be successful.”

The changes aren’t stopping with franchising. Tijuana Flats is also looking for unique locations to get the brand in front of potential customers. They recently signed deals with the University of Florida and Florida State University for prime spots in the concession areas at the football, basketball, and baseball stadiums.

Wright also has his eye on the state’s many major airports.

“I think we should be part of the gateway to the city and state,” Wright said. “Having a presence at the Orlando or Tampa airport could be a great opportunity.”

The Future Missing an opportunity for a job once can make a person even more eager to prove he is the correct choice, and that’s Wright’s mission right now. He truly believes in the company he is running and wants to see it succeed.

“I think there is an excellent opportunity for growth here,” Wright said. “I think Tijuana Flats has in the past, and will continue to provide in the future, an environment where customers fall in love with our brand.” www.tijuanaflats.com/franchise

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Diane Rosenkrantz | Senior Consultant | Tenet Financial Group

Which comes first –

the franchise or the funding?

Some may think of this as the proverbial chicken and the egg question.

The key is to plan ahead and consider both the business and the financial options at the same time. Just like a potential buyer and a realtor would look at houses, a realtor should not show a person a $400,000 house if the buyer only qualifies for a $200,000 mortgage.

In an effort to answer this question, let’s review two options: 1. Debt – SBA type loans 2. Equity – Accessing IRA/401(k) funds or using cash

Funding a Business with Debt Funding Things to consider: If it’s a franchise, is it on the SBA Registry?

If yes, then an SBA loan may be possible.

What is the total project cost of the business?

Don’t confuse total project cost with the franchise fee. A buyer needs to consider much more. Find out the approximate total costs for business, including the franchise fee, buildout/construction, advertising, licenses/permits, working capital and salary, for example. Further, include a buffer to all cost projections for an additional layer of funds should it be needed.

Franchising USA

“Don’t confuse total project cost with the franchise fee. A buyer needs to consider much more.”

If the franchise is on the Franchise Registry and the individual is well qualified, SBA may be a fit. Here are some of the key things many lenders require for a new franchise owner: Non-Borrowed Cash injection – 20-30 percent of the total project cost Collateral – the most common is equity in a home or equity in rental properties. Note that the formula banks use is 80 percent of the home value minus the outstanding mortgage. This is the true collateral, per the lender.

Post Close Liquidity – borrowers need to show they have a buffer of cash on hand such as savings/checking/IRAs/stocks.

Often banks will look for near 10 percent (or more) of the loan or three to six months of monthly living expenses.

A Job – the borrower, spouse or business partner need to show income coming into the household.

Credit Scores – scores of 685 or higher are generally required. One can check three scores at www.annualcreditreport. com.

Experience – what direct or relatable experience does the borrower or partner have? Who will be directly involved in the day-to-day activity? Will a General

Diane Rosenkrantz

Manager be hired? Will the GM have a small stake in the business?

Resume – A management resume helps “sell” the borrower to the bank. Would the lender see the individual as a strong candidate for a loan?

Liens/Judgements/Bankruptcies/ Inquiries – all are reviewed by the lender and may raise questions. Was the bankruptcy discharged far enough in the past? Are there just a few inquiries on the credit report?

Prepare by planning in advance. The SBA process takes time and must meet both the SBA criteria and the bank’s requirements.

Since the bank will require non-borrowed cash injection which cannot be from any type of loan or from a HELOC, the borrower will need to have personal cash for the injection. Without enough cash on hand, there are a couple of options: 1. Do any partners have cash?

2. Can the borrower be “given” the funds from someone who would have to sign a “Gift Letter?”

3. Does the borrower/prospective owner have pre-tax IRA or 401(k) funds?

The last item listed may be the golden ticket for funding.

Non-Debt Funding Any pre-tax retirement funds that are not from a current employer, such as an IRA, SEP IRA, old employer’s 401(k), 457, 403b, TSP, etc. can be the non-borrowed cash injection for a loan or can fund a new business without any debt.

This option is called a Rollover as a Business Startup (commonly called a ROBS) and is known to be a very common franchise funding option. Available since 1974 and approved by the IRS, a ROBS allows the use of pre-tax retirement funds for any business expenses and to pay salary without taking a taxable distribution and without an early withdrawal penalty.

How is that possible?

A C-Corporation needs to be set up as well

“It is wise to consider funding options in parallel to business exploration so that the prospective owner, franchisor, and funding consultant know that all the funding pieces can fit together.” as a new 401(k) Plan. Old pre-tax funds can be directly rolled over into the new qualified 401(k) Plan, then the 401(k) can purchase privately held shares of stock of the Corporation when the funds are moved into the Corporate bank account.

Many borrowers who are choosing this option after many years in the workforce have access to enough funds to use a ROBS as an exclusive non-debt option.

However, for those who also plan to obtain an SBA Loan, the Rollover process can be in conjunction with an SBA loan. In that manner, the funds that are rolled over act as the non-borrowed cash injection which will satisfy the lender.

So, which comes first – the franchise or the funding?

It is wise to consider funding options in parallel to business exploration so that the prospective owner, franchisor, and funding consultant know that all the funding pieces can fit together.

Another key to being a successful new business owner is to ensure he/she has

enough capital to begin the venture. No one has gone out of business because he/she

was overcapitalized, but the opposite has

been true for some. As we look into 2021, fully-capitalizing the business not only

at startup, but for the life of the business, continues to be at the forefront of our business.

Diane Rosenkrantz has been a senior consultant with Tenet Financial Group for more than a decade, specializing in 401(k) Rollovers, SBA Loans, Unsecured Lines of Credit and more. Her career includes 30+ years in consulting, customer service and the pension insurance industries.

Diane can be reached at diane@tenetfinancialgroup.com and (413) 754-3298.

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Peter Buckingham | Managing Director | Spectrum Analysis

Territory, Exclusion Zone or Marketing Area?

The word “Territory” is overused, in my view, when it comes to defining an area as part of a Franchise Agreement or understanding.

Peter Buckingham

We all use the words “Territory Planning” when we are trying to give any form of

geographical area as part of our marketing arrangements, and in many cases it is an over use of the word “Territory”.

I believe there should be three different

ways to describe an area for a franchisee

depending on certain situations, and they are really as clear as Black and White in my view:

1. Territory 2. Exclusion Zone 3. Marketing Area

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What is a Territory?

Think of the Berlin wall with razor wire on the top, border guards and no one can come across it – this is a very “hard” border to be observed. I believe a territory really only comes into play when you are allocating leads. The territory is the commitment from Head Office that every lead that comes from within this area will be correctly allocated. This may mean a territory is an exact number of zipcodes or suburbs, or a fine line down a road so that all the leads from one side go to Franchisee A, and all on the other side go to Franchisee B.

This is extremely important in a business like Mortgage Broking, and many other service businesses need to be 100% confident when passing on a lead.

Franchisee A would be quite upset if

he finds Franchisee B was given a lead that should have been his, and it ended up generating Franchisee B a $20,000 commission!

In my view a territory must be correct and must have exact geographic boundaries

using the mapping boundaries provided by

the correct government authorities or exact roads so an area is defined.

letterbox drops or cold calls. A marketing area is reasonably flexible, and should allow the franchisor the right to vary this if for instance a new shop opens (makes it smaller), or if a shop closes (you may make it larger). A marketing area should be as a minimum of the exclusion zone, but allows franchisees to cover areas which may be vacant or not allocated at any point in the franchise roll out plans.

You could almost do without a marketing area if you want everyone to market all over the USA. It is to create a level of efficiency so one person (Franchisee A) covers one area, while Franchisee B covers another area, and they do not drop the same flyers into the same letterboxes, or cold call the same customers.

Summary I have said for many years “Don’t use the “T” word unless you have to”.

Logic and processes need to be undertaken to give similarly balanced territories or exclusion zones, and I guess for simplicity we all call the process “Territory Planning”, so that each area in a Franchise System offers the franchisee similar potential for their business.

Territories refer to customers, and customer/lead allocation, where the normal franchisee opening a store is really only interested in the exclusion zone granted to him by the franchisor, to legally commit to not opening another store in the agreed exclusive area.

Exclusion Zones When you talk to most franchisees, especially if they are opening a store involving bricks-and-mortar, their concern is not where the customer comes from, but can the franchisor open another store too close to them, and in their view damage the business.

What they are seeking is an “Exclusion Zone”, which is in writing, and is to be honoured by the franchisor, and gives them exclusivity and security to being the only one of that brand in their area.

An exclusion zone may be set up exactly the same way as territories, based on

populations, households, and weighted to recognise customer behaviour, but it cannot force a customer to use one store over another.

In my view, MOST franchisees are seeking an exclusion zone from their franchisor, and it is a pity we do not adopt this as the language of franchising.

Marketing Area The softest definition of an area is a Marketing Area. This may be much larger than the territory or exclusion zone and is more representative of where you may want the franchisee to market by way of

I hope this helps you to clarify your thinking, and introduces the suggested terminology for the future, to describe what you are granting as a franchisor, and what you are taking on as a franchisee.

Peter Buckingham is the Managing Director of Spectrum Analysis, a Geodemographic and statistical consultancy. Peter is the ‘Go To’ person for territory planning. Peter is both a Certified Franchise Executive (CFE) and a Certified Management Consultant (CMC).

For more information contact Peter at: peterb@spectrumanalysis.com.au www.spectrumanalysis.com.au

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SPOT L IG H T O N SERV ICE

ZorForum

Three Franchise Veterans Team Up

to Fuel ZorForum’s Growth ZorForum Founder, Dave Pazgan, Partners with Graham Chapman of 919 Marketing and Stan Friedman of FRM Solutions and Sensible Franchising

LEFT: Dave Pazgan Above: Graham Chapman RIGHT: Stan Friedman

After ZorForum’s successful launch earlier this summer, founder Dave

Pazgan partnered with two franchise veterans – Graham Chapman of 919

Marketing and Stan Friedman of FRM Solutions and Sensible Franchising – to extend ZorForum’s reach and impact

throughout the franchising community.

As partners, Pazgan, Chapman and

Friedman bring more than 50 years of

franchise experience to the table for all

ZorForum members. However, Pazgan says that collective experience is just one of

many reasons he joined forces with these two franchise leaders.

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“ZorForum is a great idea, but one that wouldn’t realize its potential without passionate people excited to spread the word,” said Pazgan. “Graham and Stan immediately grasped ZorForum’s power and quickly made moves to build the positive momentum we need to achieve our ambitious goals. We’ve already hosted our first ZorForum meeting and expect to double the attendance at our next meeting later this month. With the three of us working together, I have no doubt ZorForum will quickly become the game changer all emerging franchisors need to thrive.”

virtual peer networking meeting on

The trio hosted the very first ZorForum

and knowledge sharing among peers.

Wednesday, September 23rd. Designed

as a forum-style franchisor peer network encouraging collaboration between

entrepreneurs, each attendee had direct

access to experienced franchise leaders – like keynote speaker Rebecca Monet

of Zorakle Profiles – and other emerging franchisors contending with similar

challenges. All emerging franchisors in

attendance shared rave reviews in Email and Slack follow ups with the group.

Friedman says ZorForum’s secret sauce is

that combination of direct access to experts

“With the three of us working together, I have no doubt ZorForum will quickly become the game changer all emerging franchisors need to thrive.”

“As soon as Dave began describing ZorForum to me, I could see the ‘a-ha’ magic of the concept – conference roundtables on steroids,” said Friedman.

“The best parts of any meeting or conference are the intimate conversations with industry experts and other executives in similar roles struggling with tough challenges. ZorForum offers emerging franchisors daily access to those conversations via dedicated Slack channels while also offering the valuable face-time we all crave with the monthly forum-style meetings. I’m honored to be a ZorForum partner and I’m excited for what’s to come.”

Chapman agrees and recently joined Friedman on the Franchise Today podcast

to talk about ZorForum’s endless potential.

“Every successful franchise CEO has a ‘circle of trust’ – the specific people they turn to when they have questions or just want to share ideas,” said Chapman.

“ZorForum helps emerging franchisors quickly add critical people to their circle of trust who know what it takes to succeed in the franchising world. I am proud to partner with Dave and Stan because I know all three of us share the same ultimate goal – to help as many entrepreneurs as possible master the franchise business model and get on the fast track to growth and prosperity.”

Backed by a “love it or leave it” guarantee, ZorForum membership starts at $495 per month, with no required long-term commitment.

For more information about ZorForum memberships, please go to www.zorforum.org/become-a-member.

For more information about ZorForum, please go to www.zorforum.org

“ZorForum’s secret sauce is that combination of direct access to experts and knowledge sharing among peers.”

About ZorForum Originally conceived as a meeting of the minds executive group in 2013, Dave Pazgan, Graham Chapman, and Stan Friedman have turned ZorForum into a leading peer sharing and networking platform for executives of franchise businesses.

Members are afforded unparalleled access to the best practices and the brightest minds within the franchising industry through regular meetings and dedicated communication platforms.

ZorForum currently has an active group of franchisor executives from across the United States enrolled in monthly virtual meetings. Through expansive recruitment efforts, ZorForum plans to expand to over 100 members by January 2021.

For more information about ZorForum, please go to www.zorforum.org/.

For information about becoming a member, please go to www.zorforum.org/become-amember.

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Sean Manning | CEO | Payroll Vault

Multi-Unit and Diversification in Business Thinking about building your business portfolio with multiple franchises? It’s a top question for lots of business owners – here’s how to do it with confidence. business footprint. However, that expansion must come after thoughtful planning and a strategic blueprint or vision.

Building a diversified multi-unit business is an appealing and often rewarding pathway to franchising success when done correctly.

And there are some easy steps to ensure successful and sustainable growth through diversification.

Find Your Fit

Sean Manning

Every business plan has a certain set of current targets and long-term objectives.

Those targets and objectives are ultimately meant to put a business on the path to its most fundamental goal: growth and success.

While every business owner — big or small — sets out to accomplish specific goals, bigger is not always better if done without proper preparation.

For franchisees, running one successful franchise location may provide the confidence to begin expanding their

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The key to building a multi-unit portfolio of franchises is to determine what works for you.

This not only means studying yourself but doing research on any possible franchise opportunities as well. Do their business models align with, or complement, your preferred style or business portfolio? Will it allow you to work in an industry that motivates you or provides a service that is of value? And perhaps most importantly, is the franchise’s model one you’re familiar with and confident can succeed?

If you are more comfortable running a business model predicated on simplicity (with little space and small overhead, for example), then find a franchise model that fits that category.

The easiest way to take a step towards growth is to replicate a model you know can work, that motivates you to make it happen and provides clear opportunity.

How Much Expansion?

Another factor of deciding when, where, and how to grow is to determine what expansion looks like in your eyes.

Are you comfortable with the franchise you currently run and simply want to add another location to your portfolio? If so, you might need to determine how your costs or customer base may differ in a new location or what additional operational resources are needed.

The familiarity with the brand could be offset by any uncertainties about moving into new locations. Additional resources may lead you to determine that the best course of growth would be adding a new franchise brand entirely.

Business owners know their cities better than most. They might notice an opportunity for certain brands that could succeed just down the street from the franchise they already run. Additionally, there would be an existing knowledge about how local taxes, operating expenses,

or regulations would affect that business opportunity.

Whether adding within the same franchise model or branching out to another brand, it’s essential to have a full picture of what that growth and opportunity could mean in relation to the business that is already thriving.

Diversification Can Be Key That relationship with the business you’re currently running is why diversification is often an important option to consider.

As 2020 has taught so many business owners, it is nearly impossible to enter any opportunity with the guarantee of zero risk, regardless of the industry.

When choosing your path to expansion, diversification is often the best route to combat change or uncertainty.

Much like investing in the stock market, owning businesses in multiple sectors can spread out your risk if one has unforeseen challenges. In the event that one of your franchise concepts falls victim to a rough quarter, for example, your portfolio could be protected by the success of a concept in a different industry.

But diversification is not all about managing risk. It could also open up

avenues for your franchises brands to share crossover business with some creative marketing strategies and thus compounding your opportunity for success.

Eliminate Emotion As with any business venture, it is imperative to think with your head and not your heart. While expanding may seem like a dream opportunity, you’ve got to ensure it has been thought through clearly, the numbers crunched, resources considered, and opportunity aligned.

You shouldn’t target growth only for the sake of growth. You shouldn’t jump into a new franchise simply because you like the brand or what it sells.

Your financials must be in order, and you should have a clear understanding of the business plan for your franchising prospects. As mentioned above, make sure the model fits what works best for you and whether it’s a positive, synergistic addition to your diversified business portfolio.

Building Teams Is Just as Important Of course, growth is not possible without some help and resources along the way.

By definition, building a diversified

multi-unit business will mean you’ll have multiple entities to oversee — and you can’t be everywhere at once. Making the move to expand should happen once you have the team in place, or accessible, to execute your plans.

Take your time to make sure you’re ready for growth. Decide with your head and not your heart. If a prospective venture fits the growth model you prefer, makes good financial sense, and diversifies your business portfolio, you are well on your way.

Sean Manning, CPA, CFE is partner and CEO of Payroll Vault brands: divisions include Payroll Vault Franchising LLC, the payroll service franchise business system, and Payroll Vault – Littleton, the corporate location and independent payroll service company.

He is the former owner of Insperience Business Services, an accounting, tax, and business advisory firm located in Littleton, Colorado, which he sold in August of 2018, subsequent to 3 firm acquisitions from 1998 through 2004.

You can find out more about Payroll Vault and its services at www.payrollvault.com

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The public and policymakers need to understand franchising.

Our purpose

@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to benefit local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.

Follow us

Share the tools and resources offered on AtOurFranchise.org/resources

Help us keep the momentum going

Since our launch in June 2016, we’ve reached 1.7 million people through outreach efforts, including events in key cities and states, where we spoke directly with business owners, employees, policymakers, and the media. Additionally, we’ve reached people across America through our website and social media channels, digital advertisements, and the promotion of We the Franchisees on Politico – but there is much more work to do. As a franchisor, franchisee, or franchise vendor, you are a leader in your community – and we need your support, now more than ever.

You benefit by joining

By joining @OurFranchise, you’ll get access to exclusive stories and resources that can help grow your franchise business, educate employees at all levels about the franchise business model, and share the economic importance of franchising with consumers. You will also have the opportunity to share your franchise success story with your peers.

Visit AtOurFranchise.org Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association efarage@franchise.org (202) 662-0760

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a

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Our Franchise

@OurFranchise

@OurFranchise

This is just the beginning

Make sure you stay up to date with the campaign’s latest efforts through email updates and social media.

Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!

FranchisingFeature senior care franchising

senior care franchising industry set to expand as population continues to age

seeking a midlife career change?

consider a senior care franchise

how senior care franchises are making a positive impact for everyone

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what’s new!

ALWAYS BEST CARE ANNOUNCES NEW OWNERS OF MADISON, WISCONSIN TERRITORY Always Best Care Senior Services, a leading U.S. senior care franchise system, recently welcomed local entrepreneurs David and Kehinde Ogunnoiki as owners of its Always Best Care of Madison territory in Wisconsin.

“We’re thrilled to welcome David and Kehinde to the Always Best Care family,” said Jake Brown, President & CEO of Always Best Care.

Originally from Lagos, Nigeria, the Ogunnoikis became Dane County residents in 2013. The new franchisees bring an entrepreneurial spirit to Always Best Care. Together, David and Kehinde have owned a small-scale retail operation and an assisted living facility over the past seven years. David has a background in mechanical engineering and Kehinde brings five years of experience in nursing. With a passion for helping others, the husband and wife duo will continue to provide quality senior care services to the local communities.

“Madison is a growing community and the demand for senior living is increasing every day. Always Best Care of Madison has been an asset to those in need of care and their loved ones since April of 2012, and we’re proud to be continuing the legacy,” said David Ogunnoiki.

than 200 independently owned and operated franchise territories

Always Best Care is a leading provider of non-medical in-home care and assisted living referral services with a network of more

www.alwaysbestcare.com

throughout the United States and Canada.

Main Squeeze Juice Co. has Donated 10,000 Wellness Shots, Juices and Smoothies to Frontline Workers During Pandemic In an effort to boost healthcare workers’ physical and cognitive health during the COVID-19 pandemic, Main Squeeze Juice Co., the New Orleans-based juice and smoothie bar franchise whose ownership group includes New Orleans Saints punter Thomas Morstead (pictured), has delivered 10,000 wellness shots, smoothies and juices to those on the frontlines.

The initiative kicked off during the onset of the coronavirus pandemic in March and has since made deliveries to various medical and health facilities throughout

Franchising USA

various parts of Louisiana and Texas.

“We are just trying to provide some good nutrition for the doctors, nurses, healthcare staff at the hospitals and it’s just our way of adding in a little support,” said Morstead, who personally delivered the first shipment to a New Orleans medical center back in March. “Obviously, you’re seeing stories of this all over. People are chipping in all sorts of different ways around the country and around the world. We’re just trying to do our little part.” www.mainsqueezejuiceco.com

Assisted Living Locators Provides Free Consultations for Family Caregiver’s Month Assisted Living Locators, a nationwide senior placement and referral service, offered free home care consultations in support of Family Caregivers Month in November.

Assisted Living Locators’ 140 franchise offices across the U.S. assessed needs and utilized their nationwide network of in-home care providers to address the new realities family caregivers face with their loved ones during coronavirus.

Spearheaded by the Caregiver Action Network, National Family Caregivers Month recognizes and honors family caregivers across the country. Family caregivers manage health emergencies, juggle priorities, and suffer isolation - and all that was before COVID-19.

The pandemic brings even more challenges as family caregivers handle “Caregiving in Crisis,” this year’s campaign theme.

As part of the free home care consultation, a local Assisted Living Locators senior care advisor met with each family, virtually or in-person, to learn about their loved one’s needs, living conditions, and personal preferences in order to build a care plan during these unprecedented times.

from Alzheimer’s and dementia care to respite care and much more,” said Angela Olea, Assisted Living Locators, CEO RN. “Our nationwide network of home care agencies provides a full range of home health care needs, including social interaction, senior nutrition, and safety in the home, to meet the pandemic challenges and assist families with the help they need.”

“We offer a variety of care resources for family caregivers ranging

www.assistedlivinglocators.com

FirstLight Home Care Named a Top Franchise for Veterans by Franchise Business Review FirstLight Home Care was identified as an award-winning franchise in Franchise Business Review’s 2020 report on Top Franchises for Veterans.

Franchise Business Review, a market research firm that performs independent surveys of franchisee satisfaction, provides the only ranking of franchises based solely on actual franchisee satisfaction and performance.

FirstLight Home Care’s franchisees were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems, including training & support, operations, franchisor/franchisee relations, and financial opportunity.

“I personally know so many small business owners who are scrambling to stay afloat this year,” said Franchise Business Review President Michelle Rowan. “But the

best franchise companies - like those on this year’s list of the Top Franchises for Veterans - really stepped up support for their franchisees and helped them navigate through all the challenges of 2020.”

Veterans are a great fit for franchise ownership because of their strong operational experience, leadership skills and discipline.

“Former military service members make extraordinary franchisees,” said Jeff Bevis, CEO and co-founder of FirstLight Home Care. “We’ve always had a passion for supporting military veterans. We continually look for ways to ensure they have the resources, training and support they need to transition into franchising. We also have proven programs in place that provide veterans with a solid foundation to help them open and grow their own FirstLight business.”

Visit Franchise Business Review to see their list of 2020’s Top Franchises for Veterans.

FirstLight Home Care delivers non-medical home care to people who need companion care and personal care services, including seniors, veterans, adults with disabilities and those recovering from illness, injury or surgery. www.firstlighthomecare.com

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R o b S w y s t u n | Fr a n c h i s i n g U S A

Seniors Care Franchising Industry Set to Expand as Population Continues to Age When looking for a franchise to join back in 2006, Linda Pirog knew she wanted to join a business that would give her a sense of community where she could help others. That led her to purchasing a Seniors Helpers franchise and she’s been happily running it and helping seniors ever since.

example, Eric Friedrich came from a medical family— his father was a doctor and his mother was a surgeon—and he felt compelled to join a franchise where he would be able to help others in much the same way.

Wanting to help people is often what attracts entrepreneurs to seniors care franchising.

Similarly, Angela Olea, CEO of Assisted Living Locators, which connects families of loved ones who require assisted living to the facilities that provide assisted living, started her franchise business in 2003 after seeing how difficult it was for families to get their senior loved ones into the right facility.

First Light Home Care franchisee, for

While it is the compulsion to help others

“As soon as I got the information on Senior Helpers, I knew it was what we were looking for,” Purog said. “There wasn’t a doubt in my mind.”

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that leads people to the seniors care franchising industry, it is also a lucrative business to get into.

Like most, the senior care franchising industry has been affected by the COVID-19 pandemic, but it still remains a viable option for people looking to start a franchise. The aging baby boomer population in the United States guarantees there will be a high demand for seniors care in the immediate future.

There are different segments to the seniors care franchise industry, the two main ones being in-home senior care franchises and residential franchise senior care facilities.

“While it is the compulsion to help others that leads people to the seniors care franchising industry, it is also a lucrative business to get into.”

boomer population and also advancements in medicine and technology making it easier for people to stay in their own homes and maintain their independence longer.

In-home senior care franchising The in-home care portion of the industry provides healthcare services in people’s homes. Services may include skilled nursing care, homemaker and companion services, physical therapy and medical social services. While the vast majority of in-home healthcare is provided to people aged 65 and older, the industry does include in-home healthcare services delivered to people of all ages.

According to IBISWorld, the in-home senior care franchise industry grew 8 percent between 2014 and 2019, driven largely by the aforementioned aging baby

The high cost of nursing homes and assisted living accommodations, along with rising healthcare costs for hospital stays, has also helped drive demand for more athome senior care.

Continued expansion ISIBWorld expects the in-home senior care franchise industry to continue its expansion over the next five years, as demand for this particular service continues to grow, along with the amount of the population who want to “age in place” rather than move into a facility.

“With the continued implementation of the Patient Protection and Affordable Care Act (PPACA), demand for industry services will accelerate as seniors and the disabled are transitioned from nursing home services to at-home managed care,”

says the IBISWorld In-Home Senior Care Franchises Industry in the US report.

Currently, the market size is $11 billion in the US with over 11,380 businesses making up the market and employing nearly 400,000 people.

The companies holding the largest market share in the In-Home Senior Care Franchises industry include: • Home Instead Inc. • Interim HealthCare Inc. • Living Assistance Services Inc. • Right at Home Inc. • Comfort Keepers • Griswold Home Care.

Residential senior care franchises Franchises in this industry are facilities that primarily provide residential and personal-care services for elderly people who are unable to fully care for themselves.

Similarly to in-home senior care, the residential senior care franchise industry grew strongly over the last five years at 10.3 percent to $4.3 billion thanks to the aging population of the US. With over 54 million Americans in the 65 or older age category, senior residential franchises will continue to be a lucrative business in the future.

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R o b S w y s t u n | Fr a n c h i s i n g U S A

“The high cost of nursing homes and assisted living accommodations, along with rising healthcare costs for hospital stays, has also helped drive demand for more at-home senior care.”

Desire to help Entrepreneurs interested in purchasing a seniors care franchise, whether in-home, a facility or some other senior care related service, should have a desire to help people.

While the industry is set to keep growing, it also has its challenges to contend with.

“When you do join this rapidly expanding industry, you will enjoy a sense of fulfillment that few other types of businesses can provide.”

“Coupled with a strong economic environment, the industry’s growing markets are likely to entice more startup brands to enter the industry,” says the IBISWorld Residential Senior Care Franchises Industry in the US report.

“These new players will compete with established senior living community

operators through aggressive marketing.

Despite the success of the industry’s business model, franchise operators are expected to encounter challenges from falling reimbursement rates and rising competition.”

The current market size is $5 billion with 2,420 franchise businesses employing over 138,000 people.

The companies holding the largest market share in the Residential Senior Care Franchises industry include: • Beehive Homes • Century Oaks Assisted Living • Country Place Living.

The COVID-19 pandemic, for example, has hit seniors care facilities especially hard, with many of the deaths experienced in the US and around the world being seniors and other vulnerable people who were either housed in facilities or exposed to the disease because of their in-home care services.

Senior care franchisees may also have trouble finding qualified people to work in their businesses. Depending on the level of care offered, qualifications could range from basic training all the way up to requiring registered nurses.

It’s important to note that if you are interested in buying and running a seniors care franchise, you don’t need to be a medical professional yourself. Running the franchise will be more of a sales and management role and you should receive training from your franchisor. They will also likely be able to help you find and train the right people to work in your franchise.

When you do join this rapidly expanding industry, you will enjoy a sense of fulfillment that few other types of businesses can provide. The challenges are many, but the feeling that you are truly helping people and making a positive difference in their lives is unmatched.

Look out for our next special feature:

retail franchising

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Contact George Knauf to Start Building Your Empire TODAY! www.MyPerfectFranchise.com

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Expert Advice: Chris Connor | President | Franchise Marketing Systems

How Senior Care Franchises are Making a

Positive Impact for Everyone streamlined senior assisted living franchise model can be the long-term staple that will benefit us all.

What are Senior Assisted Living Homes?

This year has seen even more of a reason to move away from the industrial, hospitallike conditions that have been popularized by nursing homes. Senior assisted living facilities have differentiated themselves from nursing homes by creating homelike environments that provide for opportunities of normal activities, chores, and scheduling.

We’re seeing a boom.

Senior care franchises are in high demand and for good reason.

Many people will need long term care solutions in their life.

By 2060, the Population Reference Bureau predicts the number of seniors living in the U.S. will more than double to 100 million thanks to the Baby Boomer generation (those born between the years 1946 and 1964). This generation is moving towards retirement and, eventually, senior care is projected to surpass the number of children by the year 2030 for the very first time in U.S. history. The explosive growth that we

are seeing of the senior population means increased demand for senior services of all kinds, including senior assisted living homes.

There’s a huge positive in this growth for everyone involved — families and seniors alike — and that’s due to the availability of quality care thanks to franchising.

These high-quality concepts (which we’ll jump into in a moment) are scaling with franchise models that work well and make for an incredible quality of life.

There are few certain things in life, but one thing is for sure — none of us are growing any younger, so it’s crucial to get the systems in place that will benefit us as we all move towards our golden years.

With enough foresight, the comfortable,

“There are few certain things in life, but one thing is for sure — none of us are growing any younger, so it’s crucial to get the systems in place that will benefit us as we all move towards our golden years.”

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Imagine a home within a neighborhood — the school bus rolls through in the afternoons, people are walking their dogs and pushing strollers, music is coming from a driveway — this is the environment that senior assisted living homes are in.

Places like Avendelle, a national senior assisted living home franchise, or Senior Retreat, a company that boasts a boutique residential atmosphere headquartered in Charlotte, North Carolina, have understood the power of family-like environments for the overall, well-rounded health of the residents. These homes are meant to mimic the look and feel of “normal” homelife, boosting quality of life for the residents and their families.

Why Invest in a Senior Care Franchise?

We already touched on the sheer numbers that make sense for this sort of investment.

There is no shortage of aging people.

To reiterate the stat from above, a senior population of 100 million is predicted

“A senior care franchise is an investment that goes beyond the dollars and cents bottomline — this is an investment in the emotional, mental, and physical care of the generations that come before us.”

by 2060. Oftentimes these facilities have memory-specific care, catering to the growth of Alzheimer sufferers, which is predicted to increase from 5 million in 2013 to nearly triple that number by 2050, 14 million people.

The profit margins within the senior care assisted living space are very attractive.

Less employee turnover and long-term residents make for lower overhead. The utilities are for a 4- or 6-bedroom home, not an industrial-type facility. The staff and the residents form bonds and a home subculture that is second-to-none. Visitors — the families overseeing payment of such arrangements — can see this and will most likely keep their loved ones in these homes as well, which translates into dependable recurring monthly income. The dependable residential real estate investment is an added bonus.

Finally, we cannot go without saying that this is a positive, passion-driven career. Owning a senior care franchise, no matter the type, just feels good! There are a variety of types that we didn’t cover today. One is Mobility City, a company

that brings wheelchairs and any needed repairs straight to the customer. This brand already has 40 franchises! Another, Always an Angel, is a senior homecare company that provides non-medical care within the comfort of their client’s home.

A senior care franchise is an investment that goes beyond the dollars and cents bottomline — this is an investment in the emotional, mental, and physical care of the generations that come before us. We can feel good with our senior care franchise and know that we are making a positive impact on everyone involved in multiple ways!

Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels.

He works with small to mid-sized businesses in all industry segments including Professional Services, Food Service, Retail, Automotive, Fitness, Healthcare and Manufacturing. He founded Franchise Marketing Systems in 2009, focusing on strategic planning and franchise marketing for new and

Chris Connor

emerging franchise brands. Today, Franchise Marketing Systems is a team of 27 franchise consultants based in the U.S. and Canada supporting brands around the world to grow and scale through franchise expansion.

For more information on a senior care franchise that is right for you or to learn more about franchising your own senior care business, visit my website at www.FMSFranchise.com

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FRANCHISEE IN ACTION: Rafael Benavides | BrightStar Care

Meet

Rafael Benavides BrightStar Care’s 2020 National Caregiver of the Year

Committed to providing the best care for his clients, Rafael Benavides exemplifies what it means to provide high-quality care, showing deep compassion for every one of his clients by going above and beyond when catering to their everyday needs.

Rafael Benavides is a caregiver with BrightStar Care Santa Barbara, one of the nation’s leading private-duty home care and medical staffing franchises.

Each year BrightStar Care® recognizes one employee who has delivered the highest quality care by honoring them with the Caregiver of the Year award. Recipients are nominated by families and clients of BrightStar Care.

Rafael Benavides is a first-time regional nominee and first-time national winner. As BrightStar Care’s national winner, Benavides will receive a $5,000 scholarship to use towards his continued education.

Franchising USA

Rafael Benavides is a caregiver with BrightStar Care Santa Barbara, one of the nation’s leading private-duty home care and medical staffing franchises.

Benavides received a heartfelt nomination letter from his client’s husband, Laddie, who highlighted how much of a difference Rafael has made in his wife’s life. In 2018, his client had multiple falls, medical issues and eight hospitalizations. On his first day, Rafael was gentle with his client and attentive to her needs. He came in each day with a positive attitude, encouraging his client and providing her the best care.

Laddie credits Rafael for improving his wife’s attitude and outlook on life and mentions that falls and hospitalizations haven’t occurred since Rafael began providing care. “It’s his approach that differentiates Rafael. He is truly head and shoulders above the rest,” he said.

“Rafael’s touching and heartwarming nomination letter is one of the many reasons our clients have put their trust in BrightStar Care over the years,” said Shelly Sun, CEO and Founder of BrightStar Care. “We’re delighted to recognize Rafael Benavides’ dedication to his clients and provide the honor of being this year’s Caregiver of the Year as he exemplifies what it means to put your clients first and provide the highest quality of care.” www.brightstarfranchising.com/home-care

Q&A with Rafael Benavides Franchising USA: What led you to pursue a career in senior care giving?

RB: I decided to pursue a career in caregiving because I was inspired by a doctor and I have always had a passion for helping others that are in need.

I was then offered an opportunity to start my career in an elder care facility and that’s where my love for caregiving began.

Franchising USA: Why did you start working for BrightStar Care?

RB: I met one of the owners of BrightStar Care Santa Barbara when the location first opened. I loved how the owners ran the business and shortly after I was recruited to join the team.

Franchising USA: What is the most rewarding part of your job?

RB: The most rewarding part of my job is being able to care for those who have challenges and provide them with the highest quality of care. Caring for others requires consistency, strength and empathy and I believe you need to have that in order to be a great caregiver.

Franchising USA: Tell us how you help your clients.

RB: I cater to each of my clients differently as their needs vary case by case. I make sure to put myself in their place and provide them the level of care I would want for myself or a loved one. I also go farther than just providing basic medical care, I take them to all appointments and also make them dinner. I’m always happy to stay late to ensure my clients are happy and healthy!

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Expert Advice: Belina Calderon-Nernberg | CEO | 1Heart Caregiver Services

The Emotional Benefits of Becoming a Senior Care Franchisee “It is truly amazing to see how something as simple as social interaction with a cheerful caregiver can make such a lasting impact on a senior who otherwise would be lonely.” physically be there. After going through this experience, I decided to start 1Heart Caregiver Services so that I could provide a way to bring peace of mind to both seniors who needed support, as well as their loved ones who want to make sure they are getting the care they need.

Caregiving franchises’ strength during uncertain times

An inside look at the sector that provides not only a strong business model, but emotional fulfillment.

As an immigrant from the Philippines, I started my own business not only to make a better life for myself and my family, but to help others. When I left my parents behind, I spent a lot of time finding a local reliable caregiver so that I knew that they were being taken care of by someone who really cared for them. I had to learn to place my trust in someone who could provide support when I could not

Franchising USA

The senior care sector is booming and now more than ever, people are thinking about their elderly loved ones and worrying about their safety and wellbeing. Everyone has their own reasons to invest in caregiving services. We work very hard to earn the trust of seniors and their families, and we are seeing a lot of success because people know that we can take care of their loved ones in a safe and efficient manner.

The need for senior care has been rising even before the pandemic, with the baby boomer population continuing to age and the overall increase in cognitive disorders among the elderly. Currently, every 66 seconds someone is diagnosed with Alzheimer’s and this number is expected to increase. Additionally, the pandemic period has shown a significant increase in loneliness, anxiety, fear and cognitive disorder among seniors. These factors alone have led to the increased need in senior care, and the ongoing pandemic has pushed many Americans to turn to

professionals to take care of their loved ones who are living alone and in need of assistance.

More than just a business opportunity It is very clear that senior care franchises are poised for growth and becoming a franchisee in this industry not only opens up a great business opportunity, but a chance to make a lasting impact on others.

When we meet with prospective franchisees, the first thing I ask them is why they want to join our growing caregiving brand. This type of franchise will not thrive if the owner is just looking to make money. It is a business that needs to be driven by a compassionate owner who is looking to make a difference in people’s lives.

We offer a wide variety of services; some are more technical and focused on the client’s health, like medication supervision, Alzheimer’s care, and personal hygiene, but other services are as simple as companionship. It is truly amazing to see how something as simple as social interaction with a cheerful caregiver can make such a lasting impact on a senior who otherwise would be lonely. Our caregivers are able to build meaningful relationships with each client. With each new franchisee that joins the team, we are able to make an even bigger impact.

“This type of franchise will not thrive if the owner is just looking to make money. It is a business that needs to be driven by a compassionate owner who is looking to make a difference in people’s lives.”

Belina Calderon-Nernberg

Our experienced caregivers get regular trainings through our 1Heart Caregiver University arming them with knowledge and skills needed to help our care recipients. This makes it easier for our franchisees to find the best caregiver to match the needs of the seniors needing help in their area. To have such a presence in the community and be able to help improve the quality of life for seniors right in your backyard is more than fulfilling.

Operating your own business is not something to take lightly. You have to think about your “Why” as a person, and how your new business can help achieve that “Why.” The financial gain is just a byproduct of your efforts.

There are so many amazing franchises out there, but not all allow the owners to take control of their destiny and improve the lives of others, especially those in the elderly community who are facing difficulties now more than ever.

Through our team and case management models, family members can rest assured that their loved one is being monitored for optimal health. Our caregivers are not only experienced and knowledgeable, but they are also trustworthy, tactful, and great listeners who are sensitive to the feelings of the seniors in care. That is the very

“Our caregivers are able to build meaningful relationships with each client.”

foundation of a good caregiver services franchise. If you are looking for a franchise opportunity that is emotionally fulfilling and will enable you to help others every day, then a caregiving franchise may be right for you.

No one can escape aging. Whenever I see the seniors we take care of, I see myself at their age in their shoes and there’s nothing more that I could hope and wish for than to have someone like our caregivers take care of me.

Belina Calderon-Nernberg is the founder and CEO of 1Heart Caregiver Services, a growing franchise that serves seniors by helping them with daily needs through high quality care. 1Heart’s services include companionship, home care, hospital sitting, personal assistance, short-time “express” packages, and 24hour care. 1Heart places strong emphasis in the training of caregivers, and the brand’s “Caregiver University” has trained approximately 2,200 caregivers throughout Southern California. The brand currently has ten locations throughout California and Nevada and is looking to open new franchise locations nationwide.

For more information, please visit https://1heartfranchise.com

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Jill Abrahamsen | Editorial Director | International Franchise Professionals Group (IFPG)

Seeking a Midlife Career C

Consider a Senior Care Fra

Talk to anyone who owns a senior care franchise and you’ll likely hear “I wish I had done it sooner,” or “finally, my work has meaning.”

It’s a feel-good business that can be extremely rewarding. Starting a senior care franchise might be easier than you think. It’s a perfect opportunity for people seeking a midlife career change who have some professional experience. You don’t need a medical background, but you do need to have business acumen, team building skills, and a desire to help people.

With a senior care franchise, you can step into a proven system, with support, training and a plan for success.

These days, people who desire a midlife career change are looking for more than just the bottom line. They want to make a difference. With senior care, there is plenty of opportunity. It’s a business where your customers are always grateful for your services. How nice is that?

Senior care franchisees help elderly clients have a more dignified and enriched life.

Franchise owners have a team of care givers who provide in-home support with household chores, cooking, errands and personal care. Some also provide nursing care and administer medication. The service is a lifesaver for families who are faced with the responsibility of caring for loved ones and know that aging gracefully at home is the most ideal scenario.

Not only is owning a senior care franchise good for your soul, it’s also good for your wallet. The industry has been booming for many reasons. Besides being an essential business, there is a huge customer base.

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The U.S. Census Bureau shows that this is the fastest-growing, and most affluent segment of the population today. In the year 2000, more than 600 million people were over age 60. By the year 2025, there will be 1.2 billion in that age range and over 2 billion by 2050.

Now that we have gone through a pandemic, the need for senior care services has become even more clear. With COVID-19 spreading through assisted living centers, families have moved loved ones back home to be safer. Besides an increased number of in-home clients, senior care franchise owners have been called on by understaffed nursing facilities to fill in gaps.

As an owner of a senior-care franchise, you can scale your business and grow a large team. There are many husband-and-wife teams who own senior care franchises as well as partnerships between friends. Some scale to multiple locations and can have 50 or even 100-plus caregivers on their team.

The senior care sector includes many extremely reputable and award-winning franchise brands. Some, such as Senior Helpers and Assisted Living Locators, were founded by passionate entrepreneurs who were driven to launch their brands because of their own personal experiences.

Their passion runs through their franchise systems and each brand has grown to multiple locations across the country.

Some senior brands, like Seniors Helping Seniors, offer niche services. As the name suggests, their caregivers are seniors, too.

They match more active seniors with less active seniors, keeping the client’s specific needs, personality, and preferences in mind. Not only does the brand offer help for seniors, but it also gives active seniors and opportunity for more meaningful work. Other brands, like Home Helpers

Home Care, offer specialized services like Alzheimer’s and Dementia Care and 24hour monitoring.

So, how can you make a midlife career change to a senior care franchise? Start by doing your due diligence with online research and by visiting trade shows (both live and virtual). You can also seek the help of a certified franchise consultant who can show you what each brand has to offer and suggest which one might be the best fit for your lifestyle and investment level.

If you’re seeking a midlife career change, you can really have it all with a senior care franchise. Not only is it an opportunity to draw from your previous experience and run a lucrative business, but it’s a chance to feel good about what you do. Now, what could be better than that?

Jill Abrahamsen

Jill Abrahamsen is Editorial Director at the International Franchise Professionals Group (IFPG), a franchise broker network that helps hopeful entrepreneurs identify and invest in franchise businesses. As Editor of Franchise Consultant Magazine and FranchiseWire, Jill Abrahamsen writes and edits articles about success through franchise ownership.

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Expert Advice: Rick Bisio | Franchise Coach | FranChoice

Senior Care Services

Are a Booming Business Given the large senior citizen population in the United States, it makes sense that the demand for senior care franchises is at an all-time high.

There are more than 54 million people aged 65 or older in the U.S., and the Baby Boomer generation (ages 55 to 73) represents the second largest age demographic in the country.

Additionally, people are now living longer, as the average life expectancy in the United States is 78.93 years. That is an average increase of more than three and a half years since 1990. People also want to live in their homes as long as possible without moving into a senior care facility. With a sizeable age group that is living longer, there is ample need for in-home service franchises to care for our nation’s seniors.

While the opportunity is there to capitalize

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on this large, growing market, there are several things franchise prospects should know about senior care as they conduct their due diligence. The first is the types of services that are offered, as there is some variation depending on customer need.

There are many kinds of in-home senior care services, but they mainly fall under three main categories:

Personal Care and Companionship This service is where a caretaker goes to a senior’s home and helps them around the house. The individual may not be able do everything they need, so the caretaker assists in the home, whether it is picking up certain items or moving things as needed.

They may take care of the kitchen, prepare food or spend time with the senior. Many franchises provide these types of personal care services.

Home Health Care This includes personal care with a physical

component. An example of this service is assisting a senior to or from their seat or bed. Caretakers may also help with personal hygiene or support them if they need to take a shower or use the restroom.

There are also a lot of franchise companies involved in this type of care as well.

Medical Home Care This involves medical care for the senior in the form of nursing services.

This is often longer-term care in which the caretaker administers medicine or injections while monitoring vital signs.

This operates on a higher level of care and expertise and requires having a nurse on staff. Most franchises do not need to include these services to build a successful business. Among the franchise companies that include these services, some offer it initially while others allow their franchisees to evolve into it.

A senior care franchise owner does not need to have experience in healthcare, and only those businesses providing

“Many senior care franchise owners get into the business after having gone through the experience of needing professional assistance for a loved one and the challenges faced in finding good care.”

According to the Population Reference Bureau, the number of Americans ages 65 and older is projected to nearly double from 52 million in 2018 to 95 million by 2060, and the 65-and-older age group’s share of the total population will rise from 16 percent to 23 percent. medical services involves employing a nurse. Franchisees in this field may have different backgrounds, although many possess strong organizational skills and decision-making abilities. They may have experience in business development, human resources and leading groups of people.

As a franchise coach, I’ve noticed that these owners must have a certain personality and mindset that matches the demands of the job. They should have a positive attitude and outgoing nature to be able to interact with others, whether it is new or current customers and their families. More than anything else, however, a franchise owner in this line of work must have a tremendous sense of empathy.

While it is a rewarding experience, providing senior care services can an emotionally draining endeavor. Workers provide assistance to seniors in various stages of need, from those who are slightly isolated and physically limited to others who require advanced medical care. Good caretakers cannot simply arrive at a home, check off things that need to be done and move on. They must show kindness, patience and caring in everything they do.

The unfortunate reality of working in this sector is that many patients struggle with common needs, are in poor health and will eventually pass away. That is why having a caring approach and sensitivity to their needs is so important. Many senior care franchise owners get into the business after having gone through the experience of

needing professional assistance for a loved one and the challenges faced in finding good care.

One of the advantages of owning a senior care franchise is a relatively low overhead cost. Most franchisees and their staff operate in a basic office setup with phones, desks, chairs, and files. These types of offices are inexpensive, easy to find and have a short-term lease. The business does not require a storefront location with an inviting atmosphere because customers are not visiting the location.

These businesses also have tremendous scalability, as they can start as a modest investment and grow into a multi-million dollar operation. If someone has the right outlook and a high degree of empathy, owning a senior care franchise can be a very rewarding and successful business.

Finding and retaining good employees in this field can be a challenge. They need to be hard workers, have a great deal of empathy, be willing to work long or unconventional hours and do it at a relatively low wage. Senior care can take place on evenings, weekends and holidays.

If a caretaker misses and appointment, it can create significant consequences.

Even though it is true that there is a tremendous demand for senior care, there is also a lot of competition. That is the case for both attracting customers and retaining good employees. That is why empathy is required for the job and people must feel like it is a calling. If people have the right skills set and proper motivation, then some of the issues like long hours and employee turnover is just seen as the cost of doing business in an industry that serves others.

The outlook for senior care franchises is quite strong with the increased number of senior citizens in the coming years.

Rick Bisio

Rick Bisio is one of the countries most respected franchise coaches and author of the Amazon best seller, The Educated Franchise - 3rd Edition. Since becoming a franchise coach in 2002, Bisio has assisted thousands of aspiring entrepreneurs nationwide explore the dream of business ownership. www.afranchisecoach.com/the-coach

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Veterans in Franchising december 2020

www.franchisingusamagazine.com

BooXkeeping Franchise wants both Veterans and active military spouses to join its ranks

How Franchises Can

Identify and Recruit Their Ideal Franchisees

why veterans and law enforcement officers

make perfect franchisees

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Leadership.

Teamwork.

Executing SOPs. Connecting veterans with education, resources and opportunities at vetfran.org

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V e t e r a n s i n F r a n c h i s i n g S u ppl e m e n t December 2020 Our Veterans in Franchising special supplement has become a regular feature of Franchising USA. To share your story in the next issue, please contact Vikki Bradbury, Publisher Phone: 778 426 2446 Email: vikki@cgbpublishing.com

Contents On the Cover

Q&A

45 Cover Story: BooXkeeping Franchise

Wants Both Veterans and Active Military Spouses to Join Its Ranks

58 Why Veterans and Law Enforcement Officers Make

Perfect Franchisees Mustafa Browne, JDog Carpet Cleaning

54 How Franchises Can Identify and Recruit

Their Ideal Franchisees 58 Why Veterans and Law Enforcement Officers Make Perfect Franchisees

Have Your Say 54 How Franchises Can Identify and Recruit

Their Ideal Franchisees Josh Robinson, Pearle Vision

Veterans Profile 56 Why a Security Franchise is Perfect for Military Veterans Jerrod Littleton, Surveillance Secure

Expert Advice 60 Veteran Utilizes Lessons Learned from the Marines to Be Successful Franchise Owner Lamarr Cook, Franchisee, Raleigh Intelligent Office

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cover story: BooXkeeping

wants both Veterans and active military spouses to join its ranks An emerging bookkeeping franchise is not only targeting Veterans, but also active military spouses with an aggressive discount to attract them.

basis; professional accountants who are looking to include bookkeeping into their portfolio of services; and existing bookkeepers who want help attracting new clients to their business. Another category of people BooXkeeping is targeting is people looking to come to the United States under the E2 Treaty Investor Visa.

BooXkeeping, which offers remote bookkeeping services to small and medium-sized businesses throughout the United States, is offering a 30% reduced franchise fee to the United States military Veterans and spouses of active military members.

For the first four franchisees who come onboard, Booxkeeping is offering a generous 50% discount on the franchise fee. “Early Adapters” will only have to pay $14,900, and the first franchisee is expected to sign before the end of the year.

“This work can be done remotely and if a military member moves locations, their spouse can take the business with them! said Max Emma, CEO of BooXkeeping, which is headquartered in Las Vegas, NV. Max said he likes veterans as franchisees because their military training gives them the ability to execute plans well.

A BooXkeeping franchise can also be started as quickly or slowly as a person wants, making it ideal for Veterans who are transitioning back into civilian life. They can do it on evenings and weekends for extra income or they can jump in full-time, Max noted.

In addition to Veterans and spouses of active military members, ideal franchisees for BooXkeeping would include stay-athome parents who are looking to get back into the workforce, maybe on a part-time

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Max said the franchise prefers its franchisees to be owner operators.

Within the next five years, the CEO aims to have 100 franchise locations throughout the United States.

At the moment, BooXkeeping franchises are available in 35 states -- including California, Texas and Florida -- with more to be added next year. The franchise offers protected territories to its franchisees, as well as an opportunity to provide bookkeeping services nationwide.

Getting started Max started BooXkeeping in 2011 after he did some research and found that pricing for outsourcing bookkeeping services was all over the place.

After starting and running some other businesses, he was looking for another opportunity and was also looking to outsource his own bookkeeping.

“I created a scope of work and I went to probably 20 bookkeepers in San Diego and for the exact same scope of work, I got prices ranging from $300 to $1,800,” he explained. “I understood that there is an opportunity because there was such a big range for the exact same scope of work. I’m an accountant by trade, so I decided to go back to my roots.”

Opportunities abound Max said BooXkeeping presents an excellent opportunity for individuals who are looking to start a business with low initial investment, low overhead, but high revenue earning potential. A BooXkeeping Franchise can be started with a printer, a scanner, a computer, and a home office.

“Bookkeeping is a $4.2 billion per year industry in the United States and it currently has about 3.5% of annual growth rate, and most small companies outsource their bookkeeping,” he stated.

Outsourcing their bookkeeping allows small businesses to concentrate on their core business offering and saves them money because then they don’t have to hire a full-time bookkeeper, the CEO explained.

Small businesses that do their own inhouse bookkeeping usually end up having their bookkeeper do some administrative work, which means they end up overpaying for that person, or they have an admin person taking care of the bookkeeping, which they are often not qualified to do. By outsourcing their bookkeeping, they get to

“BooXkeeping presents an excellent opportunity for individuals who are looking to start a business with low initial investment, low overhead, but high revenue earning potential. A BooXkeeping Franchise can be started with a printer, a scanner, a computer, and a home office.”

pay for a bookkeeper only for the time they require that service.

Support and training BooXkeeping training starts with two weeks of BooXkeeping University in Las Vegas. During non-pandemic times, the first week of training would be in-person and include training on the franchise’s policy and procedures, two days of live sales and networking training and classes on using the Booxkeeping software and the franchise’s internal client management

system, which is called BooXDesk.

The second week is done remotely online with a live instructor while the franchisee is in their home location.

If the franchise has enough people to train on the east coast, they could also host a training session in that area of the country.

As for support, Booxkeeping offers full marketing support. It provides franchisees with a local web page, SEO, and content for blogs and social media. Booxkeeping also helps franchisees with staffing.

Max said his advice to anyone looking at opening a bookkeeping franchise is to understand why they want to become a business owner. He would advise people to figure out if they are looking to make passive income or have the business become their full-time job. It’s a good idea when getting into any business opportunity to have a strategic plan for yourself for the next several years, he advised.

For Veterans, spouses of active military personnel and anyone else who wants to start a business with low initial investment and huge upside, BooXkeeping offers an opportunity to get in on the ground floor of an emerging brand and grow with that brand. www.booxkeeping.com

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HAVE YOUR SAY: Josh Robinson | Pearle Vision

How Franchises Can Identify and Recruit Their Ideal Franchisees

Josh Robinson

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Finding and signing the right franchisees has never been more important. As you look toward your goals for new franchise owners in 2021, it’s important to know exactly who you are looking for so that you can grow your system with the right people.

Franchisors often say the most important consideration is finding franchise owners who are the right “fit.” How you determine that depends heavily on your business model and the values that are most important to your company.

So, where do you begin to find your ideal franchisees?

Do they fit into your industry?

A good place to start is to think about your business model and what kind of people generally are attracted to your industry and your franchise system.

Pearle Vision, for instance, is an optical franchise that operates at the intersection

“Franchisors often say the most important consideration is finding franchise owners who are the right “fit.”

We also market our franchise opportunity to an investor persona. Investors interested in the healthcare industry seek franchises that have scalable business models so that they can quickly grow their business.

For example, our systems and processes make it possible for franchise owners to successfully run their business without a background in the optical industry.

Investors are likely contenders for multiunit agreements, which are attractive because they offer reduced fees and exclusive territory rights. Additionally, multi-unit agreements in strategic markets are important vehicles of growth for the franchise system.

Do they share your values?

“A good place to start is to think about your business model and what kind of people generally are attracted to your industry and your franchise system.”

of healthcare and retail. Having eye

doctors under the same roof as the retail operation has been a cornerstone of our

business model since the first Pearle Vision opened in 1961. Eye doctors and opticians – the technicians who fit and dispense

glasses – are natural candidates to become franchisees. Because of their training and

chosen careers, we know that optometrists, ophthalmologists and opticians are

knowledgeable about and invested in the

vision care industry. They most likely are

familiar with the Pearle Vision brand, too.

Another key consideration for signing a franchisee who is the right fit is whether they share your values. Whether your company has articulated core values or you operate according to principles and priorities established by your founder, a franchise’s values system is an important component in identifying your ideal franchisee.

At Pearle Vision, we know our ideal franchisees are people who embody the same values that our founder, Dr. Stanley Pearle, had when he opened the first Pearle Vision. We look for entrepreneurs who share our passions for expert care, trust and personal service. Successful franchise candidates are those who are dedicated to building strong businesses that provide genuine eye care.

If a candidate cannot commit to upholding your company’s values, that should make it easy to determine whether they are the right fit for your franchise. Disagreement about values is a deal-breaker.

It would be easy to award a franchise to every candidate who meets the most basic financial requirements, but it’s not always the best thing for your system. Knowing

VETERANS DISCOUNT Pearle Vision proudly offers a discount of 20% off the franchise fee to honorably discharged U.S. veterans who wish to join the roster of Pearle Vision EyeCare Center licensed owners.

Pearle Vision also is a member of the International Franchise Association Foundation®’s VetFran® program. VetFran was established after the first Gulf War to build a network of “brands that voluntarily offer financial discounts, mentorship and training for aspiring veteran franchisees and veterans seeking employment.”

For its exceptional commitment to military veterans, Pearle Vision is ranked No. 47 on Entrepreneur magazine’s 2020 Top Franchises for Veterans list. who your ideal franchisee is and ensuring that a candidate is a perfect fit are essential to growing your franchise the right way. If a candidate does not meet your standards, it’s much better for you and the candidate to realize that before they join your system.

Josh Robinson is vice president of licensing & development at Pearle Vision and is responsible for defining and developing business strategies to grow the Pearle Vision franchise system. He has more than 20 years of experience supporting franchisees and helping them optimize the performance of their businesses. www.pearlevision.com

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PROFILE: Jerrod Littleton | Surveillance Secure

Why A Security Franchise is Perfect for Military Veterans “As a military veteran, I recall the structure of life in the military, and much of that structure is similar to owning a franchise.”

My military background prepared me for business ownership in a variety of ways, one of which was helping me be comfortable with taking risks. Opening a business and becoming your own boss is a huge risk, but my experience in the military helped me analyze the risks I was taking and helped me formulate the necessary steps that needed to be taken to mitigate that risk, and become a successful business owner and franchisee.

Protect and serve Surveillance Secure is the perfect concept for myself and other military veterans because it provides us with the opportunity to continue that passion for service and protecting others.

I spent seven years in the United States Army. During that time I was deployed on several peace keeping missions, where I received the National Defense Medal for my service in both the first and second Gulf Wars.

It was during my time in the military that I discovered my passion for serving and protecting others. Upon returning home, I still had a strong drive to continue my service to others and began searching for opportunities where I could further utilize that passion to help others.

After 12 years of working as a municipal bond trader, I began looking for a way where I could more directly work to protect and serve others and help my local community. I researched franchising because there are a lot of similarities between the franchise industry and the military, and ultimately I became a franchisee of Surveillance Secure - a commercial security integrator that consults, designs, installs, and supports a full range of enterprise grade technology for commercial clients. I currently own and operate a six-county territory in Greater Philadelphia’s Delaware Valley.

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Prior to opening my location, I went through Surveillance Secure’s franchisee training program where I learned how to consult with clients about their commercial security needs, design security systems, and install the various different enterprise grade technology options we offer our clients. This training gave me the confidence and foundation from which I could grow my business and protect and serve my clients. The confidence I received from the training program reminded me of the confidence I received from my time in the military, and of the crucial role team building played in a unit’s success. At Surveillance Secure, we are building a team that supports and assists our clients and one another, and having that military background greatly aids in helping me understand when I need to be a leader for my team.

Support and Structure As a military veteran, I recall the structure of life in the military, and much of that structure is similar to owning a franchise.

Franchising oftentimes is described as a “turn-key business model.” While opening a business of course is a large undertaking and requires in-depth research, having a franchisor like Surveillance Secure that provides the necessary structure and a business plan to follow is a major asset to have for small business owners. I selected Surveillance Secure because their model had a record of success in the commercial security market, and they had a plan in place that I could follow to ultimately become my

own boss and run a successful franchise location. Becoming a franchisee of Surveillance Secure was a decision I made not only because of my passion for protecting and serving others, but also because of the support the brand offers. Surveillance Secure offers franchisees centralized customer support and scheduling, which allows franchisees to focus on running their businesses, forging new client relationships, and continuing to grow their system.

Industry stability As military veterans, we are trained to adapt to our circumstances and develop plans to help us chart the best path forward. COVID19 has changed the business landscape for many industries, and while some categories have struggled to adapt to this new reality, others, like the security industry, have seen a drastic increase in demand.

Traditionally, businesses tend to look at security technology through the lens of loss prevention or asset protection. While that absolutely is a major function of security systems and technology, the COVID-19 pandemic has helped people understand and recognize the true versatility of their security systems.

Surveillance Secure has continued to provide end users with high quality, enterprise-grade technology that they are utilizing to protect their employees and customers in ways that surpass the traditional use of security technology. For example, we have been

“Surveillance Secure is the perfect concept for myself and other military veterans because it provides us with the opportunity to continue that passion for service and protecting others.� installing thermal cameras that can identify someone who has a fever, or make sure people are wearing masks before being granted access to a building. Surveillance Secure has also been installing no-touch access controls to minimize high-risk touchpoints in buildings (door handles, keypads, etc.). All of this technology has helped Surveillance Secure continue to protect customers and employees while continuing to serve our clients.

Military veterans are loyal, skilled, dedicated, and incredibly hardworking individuals that any company would be lucky to employ. I encourage veterans to take the risk like I did and to use those skills to put together a plan on how they can become their own bosses.

Becoming a franchisee of a brand like Surveillance Secure provides the perfect structure for military veterans to showcase how their military backgrounds have perfectly prepared them to become successful business owners. https://surveillancesecurefranchise.com/ https://surveillancesecuredelawarevalley.com/

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Q& A: Mustafa Browne | JDog Carpet Cleaning

Why Veterans and Law Enforcement Officers

Make Perfect Franchisees

The following is an excerpt from a conversation with Mustafa Browne, a U.S. Air Force Veteran, former Deputy Sheriff, and current owner of JDog Carpet Cleaning New Kent County, VA part of the JDog Brands franchise.

He shares more about what led him to franchising, what fellow Veterans and law enforcement officers should consider when pursuing franchise opportunities, and how COVID-19 has impacted his business.

Franchising USA: To begin, can you give us a little background, including your military experience?

Mustafa Browne: I joined the Air Force in 2007 and served for nine years within Security Forces; the last six years I operated as a canine handler. During my deployment to Afghanistan in 2010, I met

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my wife Ellen (Army), who’s now my business partner.

Franchising USA: What was the process like?

When I got out of the Air Force in 2016, I went back to school but quickly realized that I missed the action, so I joined the York-Poquoson Sheriff’s Office in Yorktown, Virginia. For about two and a half years I served as Deputy Sheriff in the uniform patrol division.

MB: Onboarding was pretty extensive.

We started with a Discovery Day at JDog HQ where Ellen and I asked tons of questions. Starting a business takes a leap of faith and we had to make sure it was the right decision for our family. We quickly realized this was our future.

I loved my job, and I loved serving, but I had always dreamed of being an entrepreneur. I also wanted to spend more time with my family, so in 2019 I started exploring options, including franchising.

Franchising USA: Why did you decide to pursue franchising?

MB: I wasn’t entirely sure what kind of business I wanted to start, so I looked into franchising as a way to get experience.

It wasn’t as risky as building something from the ground up since I knew there was a proven operating model and a team to support me.

Franchising USA: How did you find JDog? MB: Back in 2016 I connected with Orion Talent, which specializes in military hiring. Orion has a partnership with JDog Brands, and I received one of their emails.

JDog immediately stood out since they award franchises exclusively to Veterans and Military family members.

Franchising USA: What attracted you to the JDog franchise?

MB: After serving in the Air Force and in law enforcement, I missed the camaraderie.

Fellow Veterans just “get it” and I could tell JDog spoke the same language. They also prioritize serving the community, which I’m passionate about.

From there, we had to get insurance, wrapped trucks, and approval from the state to operate. That took a little while, but JDog HQ was by us every step of the way.

Then came a full week of training. We sat through presentations and had hands-on demos, but the real learning takes place every day in our normal operations.

All told, it was around a six-month process from the initial discussion to our soft launch in September 2019.

Franchising USA: What types of ongoing support is provided to JDog franchisees?

MB: So many ways - including ongoing operational training, web support, call routing, marketing, etc. - but most notably, I can call anyone at HQ at any time to ask questions or get advice. We also have a great internal network of fellow franchisees who are always available for advice. That’s another way the camaraderie manifests.

We’re not in competition with each other; we really want to see each other grow.

Franchising USA: How has your business changed in the face of COVID19?

MB: While this wasn’t the ideal year to start a business, we’ve been thriving and recently celebrated two of our best months on record. A year in, we’re growing and gaining momentum, so my next goal is to start hiring more Veterans.

“After serving in the Air Force and in law enforcement, I missed the camaraderie. Fellow Veterans just “get it” and I could tell JDog spoke the same language.”

Franchising USA: JDog Brands recently announced discounted franchise fees for current or former law enforcement.

Since you served in that capacity, can you explain some of the similarities and ideals that make both Veterans and former law enforcement officials ideal candidates for franchising?

MB: A sense of discipline. Work ethic, drive, and motivation. Respect, Integrity, and Trust. These are driven into us during basic training and reinforced in the police academy.

These attributes are also what sets us apart. Most customers are more willing to let Veterans into their homes than some average Joe. They know we’ll be respectful, we’re trustworthy, and we’ll do more than just get the job done - we’ll do it right and do it efficiently.

I’m so proud to be part of this organization,

Franchising USA: If someone was interested in joining JDog, what would you advise them?

community and continuing to serve, while

MB: Research, reach out to multiple franchisees, understand the competition, and actively take part in Discovery Day.

especially because it’s by Veterans and for Veterans. Veterans and law enforcement officers get what it’s about almost immediately.

But the best part is being part of the

being able to provide for and spend time

with my family. It’s incredibly fulfilling, and worth taking that leap. www.jdogbrands.com

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EXPERT ADVICE: Lamarr Cook | Franchisee | Raleigh Intelligent Office

Veteran Utilizes Lessons Learned from the Marines

TO BE Successful Franchise Owner I came up in some of the roughest neighborhoods in 1970’s Detroit.

The sad part is I did not know how bad things were because I had nothing to gauge them against.

The surreal sitcom the “Brady Bunch” and the nostalgic “Happy Days” were, of course, on television. These shows were far from being realistic.

My life, however, was as poverty-stricken as “Good Times” and as scary as “The Night Gallery.”

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The kids in my neighborhood were not encouraged to finish high school, much less go to college. I learned in later years there was a lot of unconscious (and maybe some conscious) bias going around. For example, many “guidance” counselors assumed the only way out for Black youth was making it in basketball, football, or as a musician.

There was little, if any, encouragement to attend college and my family life was dysfunctional at best. Unfortunately, I stunk at team sports and was robbed of my clarinet on my way home from school. This is not a woe-is-me rendition of my life. It just sums up the way I had to come up with a plan for success early in life.

Be strong now because things will get better. It might be stormy now, but it can’t rain forever. – Anonymous I wish I could say that as an 18-year-old kid I came up with some super, thoughtprovoking plan. I am sorry; that’s not the case. Plain and simple my plan for life was based on fulfilling Maslow’s hierarchy of needs [although I did not know this at the time].

I don’t like depending on people because people leave all the time.

Because at the end of the day all you have is yourself and that has to be enough. – Anonymous

Maslow theorized we are motivated by five categories of human needs and these dictate our individual behavior. Those needs are physiological needs, safety needs, love and belonging needs, esteem needs, and self-actualization needs. I saw the billboards; I spoke to a recruiter; I realized the military had everything I needed on a physiological level: food, water, and a place to sleep. It could also address my safety needs: security of body, employment, morality, and health.

What I found, nevertheless, is the Marines provided so much more.

I also recognized what does not break you makes you stronger.

The military gave me a sense of belonging.

“There are no white Marines and there

I realized I could only depend on one person to make my life fruitful…me.

“I learned to respect my abilities and to respect the abilities of others.

I also learned to pull others along when necessary.”

are no black Marines; there are only green Marines,” shouted the drill instructor.

These words still resonate close to forty years after my first day of boot camp.

Remember the child that did not excel at (or even like) team sports. He was now part of a team that could mean life or death. The biases of the world still existed; they had not disappeared. They were, nevertheless, rendered irrelevant with my new-found team. I learned that no matter our upbringing, our values, our personalities, and yes even our biases, there could still be unity and belonging.

Something I had not realized, much less found in the streets of Detroit.

The service gave me self-esteem. Going days with less than three hours of sleep; climbing Mount Smokey and a mountain named appropriately for its difficulty during a twenty mile hump with a full backpack; and driving into a deep pool in full gear were only a few of the physical tests which showed me I was capable of overcoming any obstacle. I learned to respect my abilities and to respect the

abilities of others. I also learned to pull others along when necessary. Another self-esteem builder was in taking college courses while in the service. Not only could I hold down a full-time job but I could also achieve an A in courses like trigonometry, chemistry, and physics. I found with application and dedication there was nothing unachievable.

And now I want to use these same skills as the new franchisee at the Intelligent Office Downtown Raleigh location. Beyond helping small business owners cut costs and focus on growing their businesses, I am looking forward to helping and mentoring them. I know I can make a positive difference in Raleigh using the self-esteem and sense of unity and belonging the Marines helped me realize.

The Marines also gave me spontaneity and ingenuity. Today my friends refer to me as an onion: “As you pull back one layer, there is something more to Lamarr.” I am far from an adrenalin junkie, yet I will also try something new. I have run marathons,

cycled hundreds of miles, climbed mountains, learned to ballroom dance, created works of art with glass, rehabbed the worst of houses, relocated for corporate jobs all over the United States, attended Harvard University, and purchased two franchises. If I thought about it, I spontaneously put the wheels in motion to make it happen. Such spontaneity came with the fearlessness developed in the Marines. The Service also teaches you to make something out of very little or nothing. Such ingenuity I have employed in finding and buying businesses. Like buying an ugly house in a great neighborhood, I look for high potential franchises with neglectful owner/operators.

Lamarr Cook is a franchisee for the Raleigh Intelligent Office location.

Intelligent Office is a business solutions brand with 57 locations across the U.S. and Canada and provides members virtual service, phone reception, customer service, dedicated offices and conference room rentals.

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A-Z LISTINGS ARE A GREAT WAY TO PROMOTE YOUR BUSINESS ISING highly Midas S FR ANCH MONKEE’ized out the wor ld and brand through one be or

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Making an appearance every month in Franchising USA magazine.

Each detailed, 4 color A-Z listing comes with a 150 word write up and your logo.

Excellent for branding and recognition.

Choose a 12 or 6 month package or simply add the A-Z directory onto your FOCUS, PROFILE or ad!

To learn about the A-Z directory or any other products, please contact Vikki Bradbury: vikki@cgbpublishing.com

www.franchisingusamagazine.com

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Assisted Living Locators Assisted Living Locators provides the vital function to seniors and their families of identifying their ideal alternative living solutions and other related services – all at no cost to them.

Our proprietary evaluation system results in free residential referrals that enable our clients to make the best possible decisions for their loved ones. Our elder care advisors are trained to find solutions that meet our clients’ needs and to personally accompany them on guided tours of facilities that match their individual preferences.

Ours is a truly turn-key program that puts our owners on the path to success through a proven executive business model with high profit margins, low overhead, minimum employees,

Business Finance Depot

repeat referrals, and residual income. Even more importantly, many of the industry’s most desired areas of the country remain available for new development.

If you’re aware of the unsurpassed value of the assisted living market, if you’ve always dreamed about the freedom and independence that business ownership could bring you, and if you’ve been waiting for the perfect, local, affordable opportunity to carve out your piece of the industry, Assisted Living Locators may be just the match you’ve been seeking.

For more information please contact Mary Ann Russo or Tom Ingle at: Phone: 800-267-7816 Email: franchise@assistedlivinglocators.com Website: www.assistedlivinglocators.com

Business Finance Depot specializes in packaging equipment leases and SBA Express Working Capital loans for start-up and existing businesses.

Our company also works with SBA 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.

Our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.

Website: www.businessfinancedepot.com Email: paul@businessfinancedepot.com Phone: (800) 788-3884 Contact: Paul Bosley

BODY20

and their life through time condensed technology training. In just 20 minutes per week, our goal is to materially impact the other 10,060 minutes in the week.

There are very few significant technological breakthroughs in fitness, especially ones as fundamental as how the human body builds strength and muscle. BODY20 is disrupting the $25 billion dollar fitness industry and is going to change the way people workout letting every. body.unleash their full potential.

Our mission is to change the way that people workout by helping EVERY.BODY.UNLEASH their super human potential to strengthen their body

BooXkeeping BooXkeeping is a business solution that redefines the bookkeeping industry with focus on small to medium-sized businesses.

BooXkeeping simplifies the process of recording financial transactions saving businesses time to focus on their passion and achieve their financial goals.

BooXkeeping franchisees are dedicating

caring transitions Caring Transitions is a solution-oriented company, and we accomplish this by bringing three services under one roof that are normally all accomplished by separate companies. The three services we combine to provide unique solutions for our customers are: • Senior Relocation • Estate Sales • Downsizing & Decluttering One final thing – we are NOT a medical service company. As a franchisee, you will not be dealing

Considering opening a Body20 Studio and want to know if it’s right for you? Are you obsessed with fitness? Are you driven, motivated and a self-starter who wants to jump on board with the future of technology? Are you a leader or entrepreneur looking for something more? Well, you’ve come to the right place. https://body-20.com/franchise/

themselves to ensuring their clients have full accessibility and understanding of their financial records so no extra time or effort is necessary.

For more information Ph: 855-935-2669 Email: Max@booxkeeping.com or swilson@sfdpros.net Web: https://booxkeepingfranchise.com

with the hassles or laws that involve elderly medical care, though you might want to invest in knowing the companies that do supply such services in your area. Many times our services are needed in order to fulfill the lifestyle changes recommended by healthcare professionals, so putting your leads into contact with upstanding medical professionals can create a favorable impression that causes them to return to you for help with non-medical side of their changing circumstances.

Phone: 1-800-647-0766 Email: CaringTransitionsFranchising@gmail.com Website: https://caringtransitionsfranchise.com

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Clayton Kendall Clayton Kendall provides comprehensive branded merchandise programs for franchise communities nationwide, resulting in greater brand exposure, cost-savings, streamlined operations and brand compliance.

With a customized online store as the organizing principle, our websites give users the ability to purchase their advertising and marketing tools in one easy to use program.

Fastsigns® Now more than ever, businesses look to FASTSIGNS® for innovative ways to connect with customers in a highly competitive marketplace. Our high standards for quality and customer service have made FASTSIGNS the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company.

We also lead in these important areas: • #1 Ranked Sign Franchise in Entrepreneur Magazine Franchise 500 three years in a row • Franchise Business Review FBR50 Franchisee Satisfaction Award 2006-2015 • Franchise Research Institute World Class Franchise 2011-2015

FirstLight Home Care FirstLight Home Care offers comprehensive, inhome, non-medical and personal care services to seniors, new mothers, disabled adults and others needing assistance.

FirstLight’s team brings more than 170 years of collaborative experience in health care, franchising and senior services, creating FirstLight’s Culture of Care foundation.

The last 10 years, we’ve received numerous awards, most recently including ranking among Entrepreneur Top 500 Franchises, Forbes’ Best Franchises to Buy,

FranFund, Inc. An IFA supplier forum member and recognized as the #1 franchise funding supplier by Entrepreneur, FranFund, designs smart all-in-one funding plans that grow with franchise businesses.

No matter where you are in your journey of business ownership – whether you are considering leaving your current job to start a new venture or if you are looking to expand your existing operation – we are here to help. Through a personal and painless process, FranFund helps solidify your dreams of franchise ownership while positioning you for long-term success.

We offer ongoing support and make sure you know all of your options for funding single units through multi-unit expansions

Franchise Payments Network Franchise Payments Network (a.k.a. FPN) is the only merchant services company focused exclusively on franchising. Since 2006, we have served over 190 franchise brands and we’ve grown a reputation as a premier vendor in the franchise industry.

Our goal is to help both franchisors and franchisees save money on every transaction. We offer competitive payment processing rates and excellent customer service. More importantly, we assist franchise organizations with payment security and compliance

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We provide marketing collateral, signage, POP displays, printed materials, promotional products and apparel. Our services include graphic design, merchandising, sourcing, warehousing and fulfillment, kitting and proprietary technology with advanced management reports. All programs are scalable and can be customized to the unique needs of your community. Customer service is our forte.

Contact: Dan Broudy CFE, Chief Executive Officer Phone:412-798-7120 Email: dan@claytonkendall.com Website: www.claytonkendall.com

• Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015 • CFA Franchisees’ Choice Designation 2004-2015 • FASTSIGNS is one of only a handful of franchises approved for $21 million in SBA financing for approved franchise candidates FASTSIGNS has over 400 markets approved for development in the US and Canada and is also seeking Master or Area Developer expansion in markets worldwide.

For more information: Phone: 1-214-346-5679 Email: mark.jameson@fastsigns.com Or visit our Website: www.fastsigns.com

& Franchise Business Review’s Top 200 Franchises for franchisee satisfaction. In the $80 billion home care, demand for our services already exceeds market supply in many areas. In 2015, the babyboomers turning age 65 in the U.S. reached 10,000 per day! By 2025, it will grow to nearly 72 million.

We’re looking for people who are passionate and strive to provide exceptional service. If you want to make a difference in people’s lives while building a powerful business, THIS is this franchise for you.

Phone: 866-985-4031 Email: jdavis@firstlighthomecare.com Website: Firstlightfranchise.com

including SBA loans, conventional lending, and retirement plan funding with a risk-free SafetyNet® option.

By utilizing our franchise-specific pre-qualification tool and cultivating an extensive network of lenders who are franchise and small business-friendly, clients pre-approved by FranFund have a loan approval rate of 99%.

We believe delivering an exceptional customer experience is just as important as providing high-quality products and services and are proud of our high level of customer satisfaction.

Contact: Tim Seiber, CFE Phone: 817-730-4500 Email: info@franfund.com Website: www.franfund.com

to minimize the risk of breaches that could place brand equity in jeopardy.

Our team of franchising experts can enhance the consumer experience through secure payment acceptance on any device. Whether it’s online, through a smartphone or tablet, or our many POS integrations, we tailor our services to each individual brand for efficient operations.

Contact: Tom Epstein Phone: (866) 420-4613 Email: tomepstein@franchisepayments.net Website: www.franchisepayments.net

Fresh Coat The average Fresh Coat on average earns 41.22% gross profit and $507,883.18 in revenue!* (*See Item 19 of our April 1, 2018 Franchise Disclosure Document for details. Based on data reported by franchisees that were open and operating full-time for at least 1 year for the period ending December 31, 2017 and that reported Gross Revenues and income statements. A new franchise owner’s results may differ.

Our owners continually testify about the amazing amount of help they receive from our company. From coaching and onboarding, to marketing and operational support, we guide you every step of the way.

Marketing Support & Operation Support – At Fresh Coat, our franchisees are constantly surrounded by support from both

G.I. TAX The franchise offered is for a unique and distinctive system relating to the operation of tax return preparation businesses, specializing in providing tax preparation and related products and services through a vehicle that would honor and support those who have served in the military.

The G.I. TAX® System is fully branded

Home Technology Handyman As you know by now, the Home Automation industry is growing at record rates. All around the world, people are beginning view Connected Home products as an essential component of their lifestyle. They’re looking to integrate technology into their homes to make their lives easier, safer and more convenient.

There’s no doubt that this industry will continue to grow. In effect, the need for connected home professionals to install and integrate this technology will grow right along with it.

If owning your own Smart Home Franchise through Home Technology Handyman has piqued your interest, there’s never been a better time to see what we’re all about!

What exactly does a Home Technology Handyman do?

International Franchise Professionals Group

our Marketing Department and our Operations Team. We have national and local marketing initiatives and resources to drive customers to your place of business, and experts to guide and coach you for as long as you own your Fresh Coat franchise.

Fresh Coat is committed to leading the painting industry by driving platinum level customer service delivered by a team of professionals and painting experts. To do this, our franchisees only hire the most skilled and experienced painters, allowing their franchise businesses to offer 6 unique services. Your painters provide positive experiences from the initial quote to final touch-ups.

Phone: (513) 605-4877 Email: freshcoatpaintersfranchise@gmail.com Website: www.freshcoatfranchise.com

in support of the military, presenting an inviting atmosphere for both active duty and retired veterans, their families and community.

For more information contact: Samantha Wilson Ph: 360-878-8488 Email: swilson@sfdpros.net Web: www.gitax.com/franchise-careeropportunities

We’re a home service provider, just like a plumber or electrician. Our technicians are the trusted resource for sales, service and installation of home technology products to customers of all income brackets.

From basic service calls to turn-key projects, Home Technology Handyman can handle it all. Our most popular services include: • Connected Home Devices & Systems • Home Networking • Audio/Video Systems • Home Theater • Surveillance Cameras • TV Mounting • Remote Control Systems • Basic Lighting Control • Security Systems We want you to Take Control of Your Future!

Contact Jack Beeckman at: Ph: 888-303-4191 Email: franchise@hometechnologyone.com Website: hometechnologyhandyman.com/franchise

IFPG to power their business. All of these individuals understand the value of being associated with IFPG.

The International Franchise Professionals Group (also known as IFPG) is a membership based organization that has over 700 members. Our members consist of Franchisors, Franchisor Brokers, Lenders, and other Franchise Professionals that help potential candidates in the process of buying a franchise.

The IFPG is a strictly membership based organization that does not participate in any referral fees from our franchisor members or our brokers, thereby allowing all of our members to work freely together.

Our long-term success is predicated on retaining our members and providing all the tools needed to help you sell more franchises, and close more deals.

Hundreds of nationally recognized franchise companies have chosen the IFPG and its members to represent their brand; hundreds of experienced franchise consultants and brokers have chosen the

If you’re a franchisor, franchisor broker, or another profession that serves the franchising industry call us today at (888) 977-IFPG to learn about membership opportunities.

Lifted

Lifted’s inventory exemplifies the brand’s serious commitment to quality products; but not without playful elements such as, the Lifted Candy Bar, where customers can choose from an array of CBD-infused sweets, treats and edibles. Lifted has an educational shopping experience where the sales team does not follow like a shadow, they lead as a guide. The aesthetics of the brand further lend themselves to the name with a sleek, modern FFE package and colors that are fresh and crisp. In every way, Lifted is truly an elevated experience.

Lifted, An Elevated Experience is a Hemp/CBD shopping experience. Stepping into the retail environment at Lifted, it only takes a few seconds to realize why the consumer’s needs are so readily met, as this is not the typical Hemp/CBD shopping experience.

The space is laid out in such a way that the flow lends itself to making the most of the square footage - which is modest, by some retail standards and yet, is comfortable and inviting; creating ease and efficiency for hemp/CBD consumers of every experience level. This design also reinforces Lifted’s respect for the consumer’s time, as well as their own.

Contact: Gary Gale Norris Phone: 336-477-3693 Email: admin1@liftedclt.com Website: www.Liftedclt.com

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MassageLuXe

MassageLuXe promotes health and

MassageLuXe is a nationwide spa franchise that offers high-quality massages, facials, and waxing services.

wellness for the body and mind through

Licensed massage therapists and estheticians help clients find relief for chronic pain and skin conditions in a relaxing environment.

Nathan’s Famous, Inc. NEW YORK IS ALWAYS A GOOD IDEA, which is why - after over 100 years as one of New York’s most famous restaurant brands - anyone can walk into a Nathan’s Famous Restaurant anywhere in the world and experience the best of the New York Casual Food scene.

Universally regarded as the “Flavor of New York”, Nathan’s Famous’ menu focuses on four food pillars: World-Famous Hot Dogs & Fries; Premium Subs, including Angus Ribeye New York Cheesesteaks by Pat LaFrieda; Best-in-class, cooked-to-order burger with our proprietary Best Burger Pledge™, and Hand-Breaded Chicken and Onion Rings.

Our restaurant system includes over 250 restaurants

Office Evolution Founded in 2003 and franchising since 2012, the Colorado-based company is the largest and fastest growing coworking franchisor in the United States.

Office Evolution currently has 70 locations open with a projected 80 open by year end. The brand has nearly 140 units sold in markets across the country and is poised for further growth as the demand for suburban workspace continues to rise. The brand’s model fills a niche for suburban-based workers looking for a professional environment to get their work done.

Re-Bath In an industry of independent home remodeling contractors, Re-Bath stands out as a unified, trusted national brand. Re-Bath is known for providing expert, affordable and effortless bathroom remodeling solutions that transform homeowners’ bathrooms in days, not weeks. We offer a spirit of innovation and an alternative to cover-up or overpriced remodeling.

We handle both the design and the installation – it’s a branded, one-stop customer experience that the industry sorely needs. We are the go-to resource for bathroom remodeling in the markets our franchisees currently serve, and our national reputation strengthens as we continue to connect the dots across the country.

SOCi SOCi is an all-in-one localized marketing platform built for multilocation businesses that allows them to post to social media networks, manage reviews, update online listings and deploy social media ads at scale, down to each location.

Franchising USA

massage and skin health treatments.

Contact: Kristen Pechacek Phone: 612-280-9194 Email:kpechacek@massageluxe.com Website: www.massageluxe.com

worldwide, with adaptable, locally sourced menus and prototypes. Nathan’s Famous branded products are currently distributed globally, including packaged hot dogs, hamburgers, french fries, onion rings and more. Our world-famous hot dogs are served in a multitude of outlets, including movie theatres, bowling centers, cruise ships, and casinos. And with more than 28 billion views worldwide of our cult-favorite Hot Dog Eating contest last Fourth of July, Nathan’s Famous’ claim to the cuisine and culture of New York isn’t just authentic, it’s proprietary.

Contact: James Walker Phone: 516-338-8500 Email: jwalker@nathansfamous.com Website: www.nathansfamous.com

Office Evolution is helping thousands of business owners be dreamers, risk-takers, and doers by providing them with access to professional services that will help them drive their business forward.

Office Evolution continues to lead the workplace transformation that is projected to see nearly 30 percent of all office space become shared office space by 2030, according to a JLL report. Office Evolution is currently operating in more than 24 states across the nation.

For more information about Office Evolution, please visit www.OfficeEvolution.com and www.OfficeEvolutionFranchise.com

Of course, it helps to have the trust of renowned companies like Home Depot. Re-Bath is the nation’s largest complete bathroom remodeling franchise with presence in more than 150 cities and 43 states.

The ideal candidate for Re-Bath should have sales, marketing, and/or management experience and be extremely results oriented. Construction knowledge is not required. You must have a minimum of $100,000 in liquid capital, and be ready to make a full-time commitment.

Contact: Samantha Wilson Phone: 866-721-7761 Email: swilson@sfdpros.com Website: www.rebathfranchise.com

In times of crisis and changing business dynamics, SOCi empowers businesses to reach customers locally with urgent messaging that is relevant to current operations, offers, and opportunities. www.meetsoci.com

StretchLab Founded in 2015, StretchLab is the first boutique health and wellness franchise that offers one-on-one assisted stretching services in a fun, energetic and communal environment.

It is designed to increase mobility and flexibility, helping to reduce pain, decrease muscle aches, improve posture, reduce recovery time and enhance quality of life.

Guided by highly-trained Flexologists™ in a one-on-one or group atmosphere, StretchLab is

Veterans Business Services Veterans Business Services provides the most advantageous franchise acquisition terms for Veterans and provides innovative entrepreneurial training for qualified Veterans seeking grants under the VA Vocational Rehabilitation Program.

Veterans Business Services (“VBS”) specializes in entrepreneurial opportunities for Veterans and has an extensive reach into the Veterans community and can generate significant interest from qualified Veterans who wish to start a franchise or small business.

VBS offers multiple marketing methods that have proven effective with helping franchise organizations with their expansion plans. Utilizing custom email marketing

Window World Window World is the largest window replacement and exterior home remodeling franchise in the United States, with over 18 million windows sold to date.

Window World’s commitment to industry-backed, energy-efficient products and services is a determining factor when consumers choose Window World to improve their homes.

Win home inspection

revolutionizing the stretching industry through its approach to help clients of all ages, fitness levels, genders and sizes achieve deeper stretches that allow them to reach individual wellness goals.

Headquartered in Irvine, CA, StretchLab is backed

by Xponential Fitness, a curator of popular boutique fitness brands.

Contact: Martin Balcaitis Phone: (949) 326-9765 Email: martin@stretchlab.com Website: https://stretchlab.com

campaigns, news press releases, and online franchising e-magazine articles, VBS gets the message to qualified Veterans who are invested in starting a franchise.

VBS supports service disabled Veterans who are enrolled in the self-employment track within the Veterans Administration and provides outreach efforts to transitioning military through TAP and ACAP programs. As a graduate business of the Entrepreneurial Bootcamp for Veterans (“EBV”), we also assist other graduates of EBV and provide coaching support through mentoring programs. VBS is where Veterans turn to make their franchise dreams a reality.

Contact: James Mingey Phone: 202-349-0860 Email: info@veteransbusinessservices.us Website: www.veteransbusinessservices.us

Operating from the corporate headquarters in North Wilkesboro, North Carolina, and in markets across the country at over 200 franchise locations, Window World is poised to provide next-level window installation and home remodeling services to Americans nationwide.

For more information contact Zach Luffman, Director of Franchising at: Phone: 1-866-740-2100 Email: ZLuffman@WindowWorld.com Website: www.windowworldfranchise.com

WIN Home Inspection is the fastest growing franchise in the essential, multibillion-dollar home inspection industry. We are rated in the Top-100 Franchises nationally.

Our franchise owners have backgrounds in sales, corporate roles, real estate, construction, and a variety of other industries. Also, one-third are veterans and first responders, to whom we offer a 25% discount off the initial franchise fee to thank them for their service.

The home inspection industry is recession resistant. There is no financial stress of inventory, office space or storefront.

Regardless of their different backgrounds, they share common goals. They are looking for:

There are many reasons why entrepreneurs choose WIN:

• Freedom and flexibility that comes with owning a business

• Rigorous training and certifications to instill confidence and help you provide exceptional service.

• Fulfillment in an industry that requires very little capital

• Innovative marketing to help you differentiate and grow your business.

• Opportunity to build a thriving business and legacy

• Ongoing mentorship in a community built on mutual respect, integrity and caring.

ziebart Founded in 1959, Ziebart is the worldwide leader in detailing, films and structural protection services providing complete car care solutions. Backed by over 60 years of experience, the brand has evolved from its roots as the pioneer in rust protection services to become the most respected global company offering aftermarket total vehicle protection products and services.

Today, Ziebart International Corporation operates more than 400 locations, with 1,200 service centers, in 37 countries.

The brand is committed to helping its customers customize and protect their vehicles by offering services that range from detailing and film installation to structural protection.

Ziebart’s mission is to support customers’ pride in vehicle

• Comprehensive training, marketing and operations support Please click here to get your free brochure and learn how you could be on your way to building a thriving business in the essential home inspection industry.

ownership and to protect their investment with the highest quality products, services, exceptional workmanship, and a knowledgeable staff that provides solutions for extending the life of all vehicles.

The brand is continuing to grow through franchising and offers a best-in-class investment for qualified prospects.

Ziebart franchisees gain a built-in team with decades of experience to help launch their business every step of the way. As an established automotive enthusiast brand, Ziebart has been recognized by Entrepreneur Magazine as a Top 500 Franchisor as well as a Top 200 Global Franchise.

For more information contact Amanda House at: Phone: 248-837-3944 Email: ahouse@ziebart.com Website: www.ownaziebart.com

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