Business Franchise AUS & NZ Nov/Dec 2018 by CGB Publishing

T h e

m a g a z i n e

f o r

f r a n c h i s e e s VOL 13 ISSUE 01 nov/dec 2018

AUSTRALIA and NEW ZEALAND

find your

“Youness” with

laser Clinics

6 essential ways to

influence customer experience through people special feature

health, fitness & beauty franchising

$6.95 (AUD), $7.95 (nz) inc. gst.

FINANCIAL & legal ADVICE

LATEST NEWS

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Be the

LEADER OF YOUR OWN SUCCESS Welcome to a world of opportunity, brought to you by 7-Eleven, the brand that’s world famous. A 7-Eleven franchise is a partnership in success. When you buy a 7-Eleven franchise, you buy two things. Firstly, a brand name that’s recognised around the world, and secondly a business system that works, one that provides more support than most other franchise networks.

BENEFITS OF BEING A 7-ELEVEN FRANCHISEE Our stores are open 24/7, so we’re with you 24 hours a day, supporting you in every part of your operation. From setup, to training, to marketing, and even to book-keeping, we’ll help you turn your new business into a solid investment. We set up shop for you and give you

full training

We take payroll admin off your hands

and help with the book-keeping

We deal with suppliers to get you the

best products

We manage the fuel

Financials

Contact Details

An initial investment of between $400,000 and $1,000,000 + is what is required to become a 7-Eleven Franchisee, so it’s certainly a big decision to make.

Franchise Development Managers

The 7-Eleven franchised business model is one with a difference, because we tie our financial success to the success of our Franchisees. 7-Eleven shares in the profits, so it’s in our interest to ensure that we continually work with you to meet the needs of your customers to grow sales, and to grow profits. Our gross profit split is determined progressively, and there are other shared income stream profits, such as commissions.

We have brands you won’t ﬁnd anywhere

Brett Reading Queensland

E-Mail: bzr@7eleven.com.au Mobile: 0407 877 674 Peter O’Hara Victoria / Western Australia

E-Mail: pwo@7eleven.com.au Mobile: 0408 175 534 Shayne Boogaard New South Wales

E-Mail: szh@7eleven.com.au Mobile: 0418 136 156

else

We provide advertising and promotional

support

START YOUR SUCCESS STORY TODAY www.7elevenfranchise.com.au

FRANCHISING

Grow your network with Cashflow It Franchise Accreditation Help your franchise partners get the finance they need by becoming a Cashflow It accredited franchise system. Not only does accreditation reduce the challenges of accessing finance, it is also a powerful tool to assist in the growth of your franchise network. While Cashflow It operates with the flexibility of a small business, we have the resources and backing of one of Australia’s largest non-bank finance companies - Thorn Group Ltd, an ASX 200 company with over 80 years’ experience in the finance industry.

Cashflow It has been a key partner for the growth of the Rolld system. Where traditional lenders have rigid requirements, the team at Cashflow It have understood the challenges of a growing franchise system and have been prepared to partner for growth. Ray Esquieres, Co-Founder & CFO, Rolld Australia

Benefits of Accreditation

What can be funded?

1. Guaranteed access to finance

Just about any serialised piece of equipment can be funded with Cashflow It as well as some customised assets.

2. Preferred rates of funding 3. Access our full range of finance products 4. Accredited franchise priority service 5. Other exclusive benefits

• New equipment

• Used equipment

• Fitouts and refurbishments

• Vehicles

• National equipment roll-outs

• Re-financing & Franchise re-sales

• Serialised and custom assets

• Greenfield sites

Get accredited You’ll be happy to know that Cashflow It Franchise Accreditation is nothing like bank accreditation. It’s a very simple, pain free process. Call us today on 1300 659 676 or visit cashflowit.com.au for further information.

1300 659 676 cashflowit.com.au 29/09/2016 9:08 AM

8 AM

b us i n ess f r an c h i s e m ag az i n e aust r a l i a an d n e w z e a l an d

AUSTRALIA and NEW ZEAL AND

From the

AUSTR ALIA and NEW ZEAL AND

BUSINESS FRANCHISE AUSTRALIA and new zealand VOLUME 13 ISSUE 1, nov/dec 2018

Editor

publisher: Colin Bradbury. colin@cgbpublishing.com EDITOR: Meaghan Galindo. editor@cgbpublishing.com.au SALES DIRECTOR: Vikki Bradbury. vikki@cgbpublishing.com SALES & marketing manager: Kathleen Lennox. kathleen@cgbpublishing.com.au

Here we find ourselves nearing the end of the year, with the final issue of Business Franchise Magazine, Australia and New Zealand for 2018. It has been a pleasure bringing you the latest news, information and expert advice from the franchising sector this year. Laser Clinics is the cover star for our November/December issue, and our cover story explores the many benefits of becoming a Laser Clinics Franchise Partner in Australia and New Zealand.

PRODUCTION: Christine Roberts. production@cgbpublishing.com.au

The feature for this issue explores the booming Health, Fitness and Beauty industry in Australia and New Zealand. Franchising plays a major role in this sector, and our feature takes a deep dive into the numerous attractive franchise opportunities available if you want to take advantage of this extremely profitable industry.

ACCOUNTS: accounts@cgbpublishing.com.au

Endota Spa grace our feature front cover, with an insightful cover story focusing on the many health and wellbeing benefits the network offers both for its customers and its franchisees.

GRAPHIC DESIGN: Jejak Graphics - Michelle Quinn jejak@bigpond.com COVER IMAGE: Laser Clinics Australia TO SUBSCRIBE: www.businessfranchiseaustralia.com.au or www.isubscribe.com.au CGB PUBLISHING PO BOX 968 MT ELIZA, VICTORIA 3930 TEL: (03) 9787 8077 FAX: (03) 9787 8499 Email: cgb@cgbpublishing.com.au www.businessfranchiseaustralia.com.au www.businessfranchisemagazine.co.nz

On page 14 you’ll find our Q&A with Franchise Council of Australia CEO, Mary Alred - an interesting discussion about her career so far, and her goals for the FCA and the franchising sector moving forward. Head to page 18 to read Reliance Franchise Partners’ National Marketing Manager, Ali Okailey’s informative advice article on why a Franchise is a Promise. You’ll find our executive magazine, Business Franchisor on page 30, packed full of industry news, advice and information for all franchisors and business leaders. NFIB feature on our Business Franchisor front cover, with the cover story explaining the many reasons why centralising your franchise group insurance is a good idea. You’ll find all this and more in our November/December issue of Business Franchise Magazine. Wishing you all a very Merry Christmas and a prosperous New Year! Meaghan Galindo Editor

SUPPLIER FORUM

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

Business Franchise Australia and New Zealand 5

contents

november/december 2018 On the Cover 12

Cover Story: Laser Clinics Find Your ‘Youness’ with Laser Clinics

46 6 Essential Ways to Influence Customer Experience Through People 49 Special Feature: Health, Fitness & Beauty Franchising

In Every Issue 8

What’s New! Announcements from the Industry

Q&A with Franchise Council of Australia CEO

Feature Editorial: Health, Fitness & Beauty Big Business

Jason Gehrke, Franchise Advisory Centre

Professional Services Listings

Listings

A-Z Directory

Mary Aldred, Franchise Council of Australia

Hot Topics: Behind the Headlines

Profile 20 Hog’s Australia

Showcase 70 BoConcept: Join One of the World’s Most Stylish Retailer Franchises

Focus Features 22 Interface Financial Group: So, What’s Different?

42 Instant Ice Australia: Increase your Income and Improve your Lifestyle

also in this issue: 7-Eleven......................................................................3, 88 Appliance Tagging Services. .............................. 88

Expert Advice 18

A Franchise is a Promise Ali Ghalib Okailey | Reliance Franchise Partners

24 The True Cost of Ignoring Bad Behaviour at Work Rose Bryant-Smith | Worklogic 44 How to Get Staff to Do What You Want Scott Stein | Author 46 6 Essential Ways to Influence Customer Experience Through People Karen Gately | Founder | Ryan Gately HR 72 74

What Does the Local Reporter Want from You? Pete Burdon | Franchise Media Training

Is a Self-Managed Super Fund Right for You? Dana Fleming, Australian Taxation Office

78 Culture – The One You Set or the One You Get! Jason T Smith | Back In Motion Health Group | Iceberg Leadership Institute and

SOS Health Foundation

82 How to Cultivate Confidence in Your Team and go From Good to Great as a Leader Michelle Sales | Trainer, Facilitator and Business Coach

Battery World............................................................... 88 Begin Bright.................................................................. 88 Books and Gifts Direct........................................... 89 Cashflow It........................................................................ 4 Clark Rubber........................................................ 79, 89 Crema Espresso........................................................ 89 DeckSeal. ....................................................................... 89 Ecomist............................................................................ 90 Fasta Pasta.................................................................... 90 Fastway Couriers............................................. IFC, 90 FC Business Solutions............................................ 17 Franchise Council of Australia. ...........................26 Franchise Infinity..........................................................37 Gecko Sports................................................................91 Hitman Pest Control. ....................................... 73, 91 InXpress. ..........................................................................91 Jim’s Pool Care........................................................... 92 IP Partnership.............................................................. 84 Jejak Graphics. .................................................... 41, 75 LegalVision.................................................................... 84 Mad Mex................................................................. 45, 93

Franchisor

Magnetite Windows. ................................................ 93

30 Cover Story: NFIB - Centralising your Franchise Group Insurance

Mail Boxes Etc (MBE)................................... IBC, 93

In Every Issue 28 News Items 41

A-Z Directory

Marsh & Maher Richmond Bennison Lawyers........................................................................... 84 Midas Australia............................................................ 93 Mobile Skips................................................................. 94

Profile

NanoShield.................................................................... 94

32 Employsure

Pack & Send....................................................OBC, 94

Expert Advice

Snap-on Tools..................................................... 75, 94

35 Basic PR Rules if you Want to Undertake your Own Candice Meisels | PR Consultant & Author

Spudbar. ......................................................................... 95

38 Want to Build your Brand Internationally? Carrol Boyes & Craig Ludwig | Carrol Boyes

Theobroma, Chocolate, Lounges, Paviliions, Bars............................................................ 95 Thermawood................................................................ 95

what’snew! Jim’s Pool Care hits 100 Franchisees Jim’s Pool Care is excited to announce that we have passed an important milestone of 100 Franchise Owners. This success is due to them meeting growing customer demands for pool services and they have a business model that is built around the franchisee’s goals. As one of the 50 or more divisions within the Jim’s Group, Jim’s Pool Care began around 14 years ago in Western Australia. Owner and General Manager Brett Blair has seen the franchise chain grow from around 30 to 100 franchisees, plus 13 Regionals Franchisors, over his nine years in the role. Mr Blair believes a key success factor has been franchise satisfaction, by offering a system that is easy to follow and allows owners to build a business to suit their lifestyle and goals. Brett says, “The Jim’s Pool Care concept is a true mobile pool shop that not only provides pool maintenance but sells a full and complete range of pool equipment and chemicals. This means our franchisees can charge for their time and earn great margins on lucrative chemical and pool equipment products.” This means you can work smarter and not harder,

Gelatissimo is delighted to add three new flavours to the recently-launched Deluxe Range. The Deluxe Range will now feature six deliciously decadent gelato flavours made with premium, locally-sourced ingredients and extra-chunky goodness in every bite. Released in October, the new flavours are: Luxe Lime and Coconut, a zesty lime and shredded coconut gelato with a buttery crumble; Decadent Cookie Dough, containing chunks of choc chip cookie dough

by building long term relationships with your customers based on value for service. Brett told us, “Reflecting on the last 9 years of this amazing growth of the Jim’s Pool Care brand in the market place, I am very proud of the team and the individuals who have invested in our business and invested in themselves. Their reward is that they are in a business that has no limits on growth, they

and swirls of decadent caramel fudge; and Red Velvet Royale, which adds that last luxurious touch to the range with pieces of red velvet cupcake folded through cream cheese gelato. The new additions follow the national launch of The Deluxe Range in Gelatissimo stores last month, including a flavour created exclusively by MasterChef 2018 contestant Reece Hignell, called Golden Macadamia Blondie. His gelato flavour combines smooth and creamy macadamia gelato, which forms the base for rich caramel swirls and golden

8 Business Franchise Australia and New Zealand

have full flexibility over their lifestyle choices and they are in fact their own boss. It is not easy for any new business to start up and it takes hard work each time, but my team are always here and committed to be there for their journey”. For more info go to: www.jimspoolcare.com.au

blondie tossed generously through the gelato. Other flavours in the Deluxe Range include Wicked Double Choc Brownie, which is a milk chocolate gelato fully loaded with double choc brownie chunks, and Choc Dipped Strawberries, which is a strawberries and cream gelato with chunks of real strawberries with milk and white chocolate. For more information, visit: www.gelatissimo.com.au/3-new-flavoursto-join-the-deluxe-range/

Healthy Fast Food Restaurant, Freshii is ready to take Australia by storm Canadian-born brand Freshii has seen extreme growth in Western Australia, which has laid the foundations for franchising Australia-wide. With 10 thriving locations in WA spread from Joondalup all the way down to Mandurah, and a recently opened Melbourne store based in the famous Chadstone Shopping Centre, the Freshii brand is making its mark. Freshii began 13 years ago when Canadian Matthew Corrin decided that the fresh food industry needed a touch of fresh magic. He curated a brand that had the perfect balance of being appealing, fresh, healthy and casual. The Freshii mission? To help people live healthier and longer lives by improving the way they eat; making healthy food affordable and convenient. Freshii is a brand known worldwide, operating hundreds of locations in 60 cities and 10 countries around the world, with new stores continuing to open every week.

Australia goals a reality, working together to recruit franchisees in Melbourne, Brisbane, Sydney, North Sydney and Queens Plaza.

earning potential as part of the Freshii

Freshii Australia have partnered with franchise experts DC Strategy to make their

You can now join one of the world’s fastest growing franchises and enjoy uncapped

Enquire for more information today at:

revolution!

www.dcstrategy.com/franchisor/freshii/

Ribs & Burgers announces franchising opportunities Ribs & Burgers have announced that it will offer select franchise opportunities in strategic locations within Australia and internationally through franchisor Blue Coral concepts. Ribs & Burgers, the descendant of an experienced group of restaurant operators spanning over 30 years is expanding its footprint locally and internationally for the first time since its inception due to popular demand. Ribs & Burgers receives constant inquiries regarding franchising, thus prompting the company to fully prepare all aspects of brand proposition. Hereby presenting a unique partnership opportunity and a first for the company. From 2011, Ribs & Burgers has successfully grown to 21 stores worldwide, gaining market share in areas of hospitality, dining, experience and customer satisfaction. With 18 stores located in Australia, 1 in UK, and 2 in South Africa, Ribs & Burgers’ strength in these markets stand testament to its honest, quality food and genuine hospitality. Along with steady growth and food innovation, Ribs & Burgers is now ready to invite passionate and experienced partners to join the family and foster growth. Blue Coral Concepts Executive GM, David Ovens comments “We are excited to take on the franchise opportunities of Ribs & Burgers because we have seen consistent growth in their home market of Australia & look forward to seeing similar performance in our new

franchised locations”. Ovens further comments “Our goal is to focus on the financial performance of each individual store by having the right location with the right partners to execute Ribs & Burgers the right way.” What distinguishes Blue Coral Concepts is their drive and passion in ensuring the brand is successful in its location. “We do franchise in a good way, be actual partners with our franchisee, with a focus on operating performance” says Ovens. Go to www.bluecoralconcepts.com/ribs-and-burgers/ for more details.

Business Franchise Australia and New Zealand 9

what’snew! Quest Scarborough extension meets demand for premium accommodation in the area including the planned development of the 42 and 33-story twintowers, a mixed-use development more than double the height of the existing tallest structure in the area. Scarborough has also recently seen the completion of a $100 million foreshore redevelopment, which delivered a series of contemporary recreation spaces, community amenities and improved beach access. The project has positioned Scarborough as Australia’s leading beachfront destination. Quest Scarborough franchisee, Ronnie Yu was delighted to announce the completion of the extension.

Quest Apartment Hotels has added an additional 11 brand new apartments to its Quest Scarborough property, as part of a major extension for the beach-side apartment hotel. The extension was undertaken to better cater to corporate travellers doing business within the burgeoning tourist location. The Scarborough market is stronger than ever, leading to consistently high occupancy rates at the property, presenting a strong opportunity for franchisee, Ronnie Yu to grow and expand his existing operations. Demand for accommodation in Scarborough has been stimulated by the addition of several major high-rise developments in the area,

“We are excited to showcase the amazing additions to the property. The new, modern apartments will further strengthen our position as a premium accommodation provider in the area, at a time when demand is increasing.” “Most of our guests are travelling for business, therefore the property needed to provide a balance between offering a comfortable ‘home away from home’ as well as providing the facilities they require to work productively and efficiently,” said Mr. Yu. The property now features 52 apartments in total, comprising studio, one and two-bedroom configurations, and includes on-site parking, a conference room, gym and swimming pool. The hotel is located 200m from Perth’s iconic Scarborough beach and local restaurants. www.questapartments.com.au/properties/wa/scarborough

Soul Origin named one of best 10 franchises in Australia A strong focus on support and excellence has seen the Soul Origin network go from strength to strength and the business has been named one of the nation’s top ten franchises again. The prestigious Top Franchise Awards recognise best practice within the franchising sector and Soul Origin has been ranked number nine in Australia for the top franchises for 2018. The Seek Business and 10 Thousand Feet Top Franchise Award Winners are based on ratings by networks’ franchisees focusing on six categories; marketing, branding, passion, support, lifestyle and expansion. Soul Origin also made the Top 10 Expansion Franchises, Top 10 Lifestyle Franchises and Top 10 Marketing Franchises for 2018. Renowned for serving excellent coffee, delicious salads, wraps and sandwiches prepared on-site daily, Soul Origin is becoming the go-to place for coffee and fresh nutritious food in Australia, either for one or for a crowd. Since opening its first store in 2011 Soul Origin has seen exceptional growth. The network celebrated the opening of its 100th store last week, in Randwick NSW.

10 Business Franchise Australia and New Zealand

Soul Origin CEO Chris Mavris says throughout the company’s growth it has been committed to nurturing its culture ensuring it is providing the best support to customers and franchise partners. Soul Origin has been recognised as a leader in Corporate Social responsibility in Australia and this year the company has pledged to raise $100,000 to help the Starlight Children’s Foundation brighten the lives of 2500 seriously ill children and their families. Together the network has already raised Over $65,000 this year alone. Go to www.soulorigin.com.au to find out more.

The Bubble Tea scene is about to get a shake up!

The Little Cha is the first Bubble Tea brand that has been specifically created to fit in with the Australian culture and lifestyle. Currently with a 10-store network, The Little Cha Team is ready to shake things up with their latest expansion plans. When The Little Cha opened their first store in 2017, they had a goal to become a core part of the Australian lifestyle and attract customers from all walks of life. In a short amount of time, they have achieved just that and more. They are now located across two states with around 70% of their customer-base originating from a Westernised culture. The Little Cha have tailored their flavours and bubble tea varieties to suit everyone, but have especially focused on providing popular and recognisable options to cater for people from a Westernised background, as well as utilising marketing and branding as a key feature to building a customer base and to targeting the correct markets. With ten thriving locations spread across New South Wales and Western Australia, The Little Cha have plans to grant 6 franchises within the next twelve months, being a combination of both the sale of existing stores and the opening of new greenfield locations, with a strong focus on opening new regional stores in areas such as Geelong, Sunshine Coast and Newcastle. The goal for the next 2-3 years will involve having a franchise network of up to 30 locations spread across Australia. They also have immediate plans to open a store in Taiwan, and have their sights set on other neighbouring Asian countries. Know of someone as bubbly as The Little Cha Team? Tell them to join the bubble movement today and enquire online at www.dcstrategy.com/ franchisor/the-little-cha/

Croissant Express Darwin Now Open Following the recent new store opening in Darwin, Croissant Express is announcing the opening of their newest store in Broome, situated in the Boulevard Shopping Centre. Croissant Express offers sit down options or the convenience of grab and go. The tasty and innovative product line features freshly made baguettes, tantalising frappes, smoothies and award-winning coffee. Popularly known for its friendly service, Croissant Express Broome will be a welcome addition to this bustling town. The Croissant Express menu and service is designed to cater to the busy morning commuter, the lunch-time crowd and anyone looking for a delicious treat or a refreshing beverage. They also offer catering for office, sporting and other social functions. With a wide variety of meal choices, as well as an excellent selection of breakfast rolls, pastries, fine coffee and other beverages, there really is something for everyone, at any time. The opening of these two new stores sees Croissant

Express enter an exciting period of growth for the franchise that continues the expansion outwards from Perth and onto a national scale. “We hope to replicate our successful beginnings in Perth” announced Operations Manager Steve Andrews “and bring the Croissant Express Experience to every corner of Australia”. Since 1987, the iconic Croissant Express brand has offered customers a grab and go menu selection and a fast, friendly service to match. More new stores are opening at many diverse locations and they are quickly becoming the number one choice for friendly service, convenient fine food and refreshing beverages. Franchising options are now available and include Darwin, Alice Springs, Port Headland, Far North QLD and South West WA. For more information go to www.croissantexpress.com.au/becomecroissant-express-success

Business Franchise Australia and New Zealand 11

c ov er sto ry: L as e r Cli n i c s Au st ra li a

find your

“Youness” with

laser Clinics

Since Laser Clinics Australia opened their first clinic in Sydney in 2008, the company has gone from strength to strength. As the market leader for over a decade, the franchise completely disrupted the industry by delivering an innovative approach to treatments – accessibility and affordability without compromising on quality. Today, Laser Clinics is over 100 clinics strong (and growing!) The secret to success? A team of driven Franchise Partners, a trusted medical team and a network of experienced therapists that together, work to deliver bestin-class treatments across laser hair removal, skin treatments and cosmetic injectables.

Having seen exceptional success in Australia, Laser Clinics are now actively seeking enthusiastic, hardworking franchise partners for a number of new sites in Australia and New Zealand.

Australian Opportunities Continuing their dominance in Australia, Laser Clinics Australia are focusing on new markets including Western Australia, Tasmania and a number of regional locations.

New Zealand Opportunities After taking Australia by storm, the muchanticipated Laser Clinics New Zealand launch is just a few weeks away and our New Zealand sites have become hot property! We are currently seeking Franchise Partners for Auckland, Christchurch, Hamilton and Tauranga.

Laser Clinics As a franchisor, Laser Clinics are the experts in crafting top quality brand awareness in order to help every one of their franchisees achieve success in their clinic. “Since opening our first Laser Clinic, our

12 Business Franchise Australia and New Zealand

“A major advantage of becoming a Laser Clinic’s franchisee is the fact that it is a premium turn-key franchise. Each new state-of-theart clinic will come fully furnished, including IT set up, industry leading equipment and retail and professional stock.” brand has carved a unique niche in the cosmetic treatment industry, helping people of all ages amplify whatever it is about themselves that makes them feel good,” explain the Laser Clinics team. “Their ‘Youness’, as we call it. Without prejudice, without hesitation. Just all the confidence in the world to go out there and own it.”

What does it take to be a Franchise Partner? Laser Clinics franchisees come from a wide range of industries and areas of expertise, and the executive team at Laser Clinics have found that people who are passionate, dedicated,

“Having seen exceptional success in Australia, Laser Clinics are now actively seeking enthusiastic, hardworking franchise partners for a number of new sites in Australia and New Zealand.”

are strong leaders and possess an interest in the industry are the best franchisee fit for the company.

What makes Laser Clinics stand out from the competition? Turn key. A major advantage of becoming a Laser Clinic’s franchisee is the fact that it is a premium turn-key franchise. Each new stateof-the-art clinic will come fully furnished, including IT set up, industry leading equipment and retail and professional stock. 50/50 business model – 100K salary from day one

reputation for innovation, customer care and competitive pricing.

Unlike other franchise models, Laser Clinics is a 50/50 joint venture between the franchisee and Laser Clinics. This results in a $100K salary for the Nominated Manager from the day the clinic opens.

Extensive Support and Resources

Ongoing support and training Laser Clinics offers ongoing support and training from leaders in the booming aesthetics industry, and are a pillar of support from the initial set up, recruitment and opening days, right through to the everyday marketing and management of your clinic. The Head Office team provide extensive franchise training to coincide with an alwayson approach to New Product Development. Additionally, franchisees benefit from ongoing sales support, the opportunity to share ideas with other franchisees and receive regular support meetings and planning sessions.

Why Join Laser Clinics? Booming Aesthetics Industry Spending on cosmetic treatments rose to $1 billion in 2017. In the same year, Laser Clinics performed over 2.7 million treatments and opened our doors to 220,000 new clients. The growth only continues. Award-winning Growth Winner of Smart Company’s Smart50 Top Franchise award in 2016. Laser Clinics Australia were also a BRW Fast Franchise winner in 2013. So, in their words, ‘you could say we’re kind of a big deal.’ Market Leading Iconic Brand They’re the market leader in laser hair removal, skin treatments and cosmetic injectables and we have an unparalleled

With extensive resources at your fingertips including training programs, operations support and business management tools, you can rest assured knowing they’re setting you up with everything you need to be successful in your clinic. Laser Clinics provide a range of ongoing support and training as part of their franchising model to ensure we are set up for ongoing success. This includes:

What do Laser Clinics’ Franchise Partners have to say? Laser Clinics franchise partners come from various business sectors with differing experience and expertise. Each franchise partner brings a fresh perspective to the business. Kylie & Julian Siebrand Franchisee since 2014, Sunshine Plaza, Kawana and North Lakes

• Human Resource support to ensure clinics build high performing teams.

“The Laser Clinics partnership model has assisted us greatly by providing ongoing support and training to develop the knowledge and skills we required to build and maintain a successful business. One of the most useful aspects of this partnership has been the regular in-store health checks that provide us with detailed business analysis, which we use to shape and grow the business.”

• The recruitment and training of cosmetic injectables.

Natalie Kington

• A briefing on our overall business operations to ensure franchise partners are comfortable with how the clinic operates. • Ongoing training on our products and services. • Marketing initiatives at the national and local clinic level.

• Legal support and retail lease negotiation. • Ongoing IT support and a full suite of cloud-based business management tools.

How do I get more information? For all enquiries, contact Liz Seeto or Fiona Harcourt for Australian enquiries franchsing@laserclinics.com.au or visit https://www.laserclinics.com.au/franchiseopportunities. New Zealand enquiries to franchising@laserclinicsnewzealand.co.nz or visit https://www.laserclinicsfranchising. com/nz

Franchisee since 2014, Chermside, Garden City and Carindale “The brand confidence that Laser Clinics instills in its consumers by delivering safe, affordable treatments with real results has given me the opportunity to catapult into rapid growth and establish multiple clinics over a relatively short time. No business matches Laser Clinics for delivering consumers and business partners exactly what they promise!”

Business Franchise Australia and New Zealand 13

f r an c h i s e c o u n c i l o f aust r a l i a

with Franchise Council of Australia CEO

Mary Aldred “It’s important that we tell our own stories with our own voices. There are some really terrific things that happen in franchising, from the community involvement through to how people have been able to realise their lifelong goals of being able to run their own business.”

and to discuss Mary’s experiences since joining the FCA in April 2018.

What is your background and how did you get into the franchising industry?

The franchising sector has experienced a vast amount of disruption over the course of the year, with many positive developments currently underway. Business Franchise Magazine sat down with Mary Aldred, CEO of the Franchise Council of Australia (FCA) to chat about where she and her colleagues think the sector is headed,

Growing up in a family run small business, I saw first hand the day to day demands on my Mum and Dad, from managing staff to BAS statements. Since then I’ve worked in the private sector and government, as well as for several peak industry bodies. Joining the Franchise Council of Australia has presented me with an opportunity to combine my passion for advocating on behalf of business, working with member organisations and helping the sector at a challenging time.

What are your thoughts on franchising in Australia? One of my first impressions of the franchising sector was that it is an incredibly supportive business community. I’ve seen how FCA

14 Business Franchise Australia and New Zealand

members are willing to give freely of their time and knowledge to help others in the sector. It’s a challenging time for franchising at the moment, but that also presents the opportunity to talk honestly about how we can improve standards and positively raise the profile of franchising, which is a major economic and employment contributor in Australia.

What advice would you give potential franchisors? Due diligence, planning and preparation. Seriously looking at how you’re going to build your franchise network, and at what pace and scale. The sector has some excellent advisers who specialise in franchising as their field of practice, and it’s important to draw on that for financial and legal planning. Go and talk to some successful franchisors about how they have built their business. Successful franchisors make franchisees their number one customer. Go and talk to some other franchisors about their experiences.

“One of my first impressions of the franchising sector was that it is an incredibly supportive business community. I’ve seen how FCA members are willing to give freely of their time and knowledge to help others in the sector.”

What advice would you give potential franchisees? Again, due diligence is so important. That’s why the FCA is calling for mandatory pre advice for first time prospective franchisees. It’s so important to fully understand your obligations and responsibilities under your franchise agreement. Along with your legal obligations, it’s important to get financial advice. Understand not just what the upfront costs are, but the ongoing financial obligations you’re signing up to. Have a serious think about what type of franchise business you’re looking at buying. Do you like dealing with customers? Are you comfortable managing staff? Go and talk to other franchisees in that network and understand their perspective and experience.

What are the key priorities of the FCA? There are several key priorities at this time. Engaging our members with improved resources to access information and education on core franchising topics, and running profitable, compliant and successful

businesses. Positively lifting the profile of the sector as an employer of choice and model business system. Strongly advocating on behalf of the sector through fact-based, member driven policy work. Improving the services and value that we present to FCA members through events and member communications.

business, franchised or non franchised, not running a compliant business should be held to account. That’s why the FCA has called for more transparency and accountability, such as a mandatory register for all franchise businesses, to help improve compliance with franchise agreements and disclosure documents.

What would you like to see more of in franchising?

What are the key strengths and benefits of franchising in Australia?

It’s important that we tell our own stories with our own voices. There are some really terrific things that happen in franchising, from the community involvement through to how people have been able to realise their lifelong goals of being able to run their own business. We need to make sure these stories are told in the broader community, and that is something that the FCA is actively working on.

Two key areas. As an employer, the sector has given so many young Australians their first shot at a job. My sister got her first job in a franchised business, and I saw first hand the terrific skills and experience she got from working in that business. Working parents and mature aged workers also have many opportunities for flexible and supportive roles in franchised business. Second, for anyone who has the aspiration to run their own small business, but doesn’t want to do it on their own, franchising is a great model. As a franchisee, business owners can pursue that aspiration, but have the support and guidance of a franchisor, so they’re not having to do everything on their own.

What would you like to see less of? Any instance of wrong doing in the sector reflects badly on everyone else who overwhelmingly do the right thing. Any

Business Franchise Australia and New Zealand 15

f r an c h i s e c o u n c i l o f aust r a l i a

Franchise Council submits recommendations to Parliamentary Inquiry into Franchising Code

The Chief Executive Officer of the Franchise Council of Australia (FCA), Mary Aldred presented a detailed submission of comments and recommendations to the Parliamentary Inquiry into the Franchising Code of Conduct. Addressing the Inquiry hearing in Canberra, Ms Aldred said: “It is essential that the community have confidence in franchising and the Franchise Council has been intently following submissions and testimony at the inquiry to determine required actions and priorities”. “The FCA is not prepared to excuse poor behaviour or standards. Allegations of wrong doing should be properly investigated in a timely manner, and if proven, dealt with accordingly”.

“A number of the stories that emerged through the Inquiry are sad and disappointing. Some of them highlight simply inexcusable behaviour. “ “The Franchise Council has defined standards that members agree to abide by but it cannot apply legal penalties for wrongdoing. That role rightly sits with the regulator”. “Some of the franchise businesses that have appeared to before the Inquiry are FCA members. Some others are not. The FCA seeks to work with members to drive compliance, best practice standards and education and hopes that is adopted across franchising.” The FCA identified a number of key themes distilled from various submissions to the Inquiry, and has made some key recommendations in its Supplementary Submission, including: • Mandatory legal and business advice prior to purchase of a franchise; • The introduction of a mandatory franchise registration requirement; • Refinement of ACCC compliance

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checking processes and enforcement actions; • Support of some (but not all) of the amendments requested by the ACCC; • Consideration of reinstating simplified franchisee-to-franchisee disclosure; • Improving the effectiveness of the Code’s dispute resolution mechanisms. • Translation of the Franchising Information Statement into multiple languages; • Review and enhancement of pre-entry educational content, with a focus on broader business skills and the needs of new entrants to Australia; • Compilation of national list of franchising lawyers and advisors to better facilitate legal and business advice. The FCA is committed to improving standards and behaviour in the sector and driving a focus on education and compliance, and their recommendations in response to the inquiry our set out in detail in their supplementary submission. www.franchise.org.au

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VISIT OUR WEBSITE FOR MORE INFORMATION ABOUT OUR SERVICES

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e x pert a dv i c e

Why franchise marketing relies on a promise shared by the franchisor, franchisee and end user. Franchise marketing in its basic form is all about the marketing team making the business attractive to potential franchisees. But it doesn’t stop there. At the same time, the franchise marketing team at head office is also making sure that the franchise is an attractive choice for the end user. Then there are the franchisees, who function as a frontline sales team marketing the franchise under the direction of head office. What binds them together is that franchises are built on a promise shared by the franchisor, franchisee and end user; a promise that the service delivered will be of a consistent quality. This promise is the franchise’s unique selling proposition, and if it

is not defined or marketed properly, then the franchise will fail. Imagine a travel franchise: its agents sell the promise of an experience made up of dozens of intangible elements – meeting wonderful people, breath-taking views, candle lit dinners. Similarly, franchisors are marketing the support services, the reputation for quality and the infrastructure that go along with the franchise. It’s these elements that make up the franchise promise.

Marketing a service vs marketing a product Franchises need to be marketed differently to products such as soft drinks or cars. They are more similar to a service in that they are: • Variable • Intangible • Perishable • Suffer from quality and quantity trade offs

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Franchise variability occurs because their services are heterogenous: each interaction between the service provider and client varies in some way. For example, a hairdressing franchise loses a hairdresser who is popular with customers. The replacement hairdresser cannot give exactly the same service. But if they are trained along franchise lines they can deliver something very similar, and that operational capability to replicate services is crucial to the franchise promise. The intangibility of services also differentiates them from products. Before experiencing the service, it’s difficult for the end user to judge its worth. As a result, achievements and endorsements are important: a business coaching franchise whose client wins a Business Person of the Year award will market the achievement. Branding also plays an important role, since it represents what the franchise would look like if it were tangible: soft and approachable, or hard-edged and businesslike.

competing or isolated system existing outside head office’s immediate control.

“Like a service, franchises are perishable because what they produce can’t be stored away for future use. The franchise’s resources, processes and systems are assigned for delivery during a definite period in time.”

Google Analytics and other ‘paid’ tools show how well a marketing campaign is performing. That’s the beauty of digital marketing: you can put out a campaign, gauge its effectiveness, fine tune it and send it out again. You can do simple A/B testing, or create multiple versions of a page, each with a slight difference in CTA or image, then filter the results using AI to find the most engaging.

Ali Okailey | National Marketing Manager Reliance Franchise Partners

Like a service, franchises are perishable because what they produce can’t be stored away for future use. The franchise’s resources, processes and systems are assigned for delivery during a definite period in time.

share – but all videos, images, graphics and articles posted should be produced by head office to control the brand image. Other than that, franchisees should be free to comment, engage and support the community.

So if the lawyer isn’t present at the franchise, the legal service can’t be offered; there is no backup supply in the warehouse.

Communication key to franchise promise

Quality and quantity trade offs occur when hotels run out of premium rooms, or fast food outlets run out of a key ingredient at a high demand time. The franchise promise of enjoying chips is broken if the end user arrives at an outlet to find a potato shortage. Franchises need to be secured from these potential pitfalls, and that’s a key part of the promise made between franchisors, franchisees and end users – that the franchise delivers the same quality of service every time.

Branding: the public face of the franchise promise There must be a coherent look and feel throughout the franchise. Marketing materials for online, print and social media must have uniform branding. Marketing guidelines dispensed by head office stipulate fonts, colours, positioning and accepted syntax when promoting a product. Branding must be differentiated from other franchises who may offer similar products or services. Differentiation is key, because without it there is no reason for the end user to choose one franchise over another. One franchise even stipulates that online portals hosted by suppliers must be branded along franchise lines, even though these are never seen by the public. This immersion in the brand perpetuates the idea that it is the promise inherent in the brand that binds franchise stakeholders to it, including external stakeholders. When franchisees are on social media, they are the brand ambassadors – they comment, they

Communication is the lifeblood of franchise marketing teams. That’s because a nonfranchised company has a finite in-house sales team but in a franchise the franchisees are the sales team too — and there can be hundreds of them. As frontline brand ambassadors for head office marketing campaigns, individual franchise units need to be on message and prepared to meet customer expectations. Communication between franchisor and individual units is essential because it’s common for head office to lose track of what’s happening at the customer interface, and vice versa. If head office is broadly advertising a new discount on services and a franchisee fails to do the same – or worse, has no knowledge of it – then the customer is put in the position of having to explain to the franchisee what’s happening within their own franchise. At that point the franchise ‘promise’ is well and truly broken. Franchisors are the coaches of the franchise, its team leaders. The franchisor should be able to say: these are the services, these are the products, this is the branding and this is the forward plan for the next five years. Without these guides, the franchise will no longer resemble a group. It will merely be a number of completely separate business units using replicas of branding guidelines that once existed, the franchise promise long forgotten.

Technology keeps the franchise in touch A centralised email marketing system, CRM and marketing intelligence system are central to any franchise; and there should be no

But there is another form of feedback. Once they have complied with the head office marketing strategy, franchisees must report back on its effect on the end user. This means there are two marketing feedback systems: the digital analytics performed by head office and the grassroots indications from individual units about what did and didn’t work.

The collective vision Having a collective vision is crucial to the marketing of franchises. It can be likened to a promise, a pact made between franchisor, franchisee and end user. Franchises can fail because the franchise units look different – a different colour scheme, layout or menu offering. For fast food restaurants, the marketing is seen every time the customer sees one. But for a specialised service such as an insurance provider franchise, the client may only interact with the brand once or twice a year, and that’s why marketing standards are so important. The franchises must look the same, sound the same and reinforce the message that the company is an expert in its field. As brand ambassadors for the franchise, franchisees need to stay in constant communication with head office marketing. Franchises are by their nature not unique businesses, they are the products of a shared promise, one that can only be kept through compliance and vigilance. Ali Okailey is the National Marketing Manager at Reliance Franchise Partners. He is a Marketing Specialist, Graphic Designer and Video Maker. Ali has led various national strategic marketing projects in the franchising industry for over five years and had acquired substantial knowledge to provide us with his expert advice on the Marketing and Branding of franchises. AOkailey@reliancepartners.com.au

Business Franchise Australia and New Zealand 19

PR O FI L E : H og’s Australia

It’s All About the

Hog’spitality! How many franchisees do you currently have? We have 75 Hog’s Australia’s Steakhouse restaurants in Australia, and three Hog’s Express restaurants in the marketplace since we launched in October last year - two in Queensland and one in Perth. This model is a focus for us as we’ve created the perfect menu and restaurant design for the increasing demand for easily accessible and cost-effective meals on the go. We also began franchising our Mexican offering - Funky Mexican Cantina - this year and now have three, with one in Qld and two in Perth and looking out for new opportunities. There’s an increasing appetite for Mexican and franchisees looking to take advantage of the Mexican wave, so this will also be a priority in the coming years.

Hog’s Australia is one of Australia’s leading a casual dining restaurant groups. In the simplest terms, they are in the business of hospitality and serving people, which they do with our own special form of Hog’spitality! Business Franchise Magazine had a chat with Hog’s Australia’s CEO Ross Worth to find out more about this great franchise opportunity.

How long has Hog’s Australia been in operation? We celebrate 30 years in 2019, which is a huge milestone in this rapidly-changing industry. We’ll celebrate with our team and franchisees in true Hog’s, style but we’re also looking ahead to the next 30 years and how we can keep improving on what we do.

What type of person would ‘fit’ your franchisee profile? Our ideal franchisee would have a strong desire to be in business for themselves and a strong belief that customer service is key to a successful business. Our most successful franchisees also have a genuine love of interacting with people and great interpersonal skills as well as a good attitude and it serves them well in our business. Obviously experience in the Food and Beverage industry and an aptitude for business are advantageous. We also put a great deal of time and effort into our systems and know they work from 30 years of experience, so it’s expected that franchisees will take advantage of this and commit to the systems and standards we’ve developed at Hog’s. From a housekeeping perspective, they must have a positive work history and references.

What are your current locations/ territories? What locations are still available? Hog’s Steakhouses can be found all over Australia and New Zealand but there is room for more. We’ve identified a few locations that are ‘prime’ for our speciality

20 Business Franchise Australia and New Zealand

prime rib such as Moorabbin in Victoria and Gympie in Queensland, and there are also existing opportunities in Geelong (Victoria), Coolangatta (Queensland) and Orange (NSW). Hog’s Express restaurants could pop up anywhere throughout Australia with ease, from airports and service centres, to shopping malls and cinemas. Our Mexican offering could go anywhere that offers a great location and a committed franchisee. We’ve identified that immediate opportunities exist in Queensland in areas including Eatons Hills, Brisbane CBD, Eagleby and Maroochydore, as well as Palmerston in the Northern Territory and Moorabbin in Victoria.

What support do you provide your franchisees? Initially and ongoing, how do you look after them? We’ve enjoyed 30 years of successful operation in Australia and NZ with Hog’s and also offer a distinct culture and unique philosophy on business that is unique to Hog’s and has in turn provided us with long term franchisees, some of whom have been with us from the beginning. We pride ourselves on providing world class training and systems that are proven, but also under constant review to see if they can be further improved. All our franchisees have access to a dedicated business coach that is available to them 24 hours a day / 7 days a week, along with financial and cost control advice, comprehensive marketing plans, and local area marketing support and advice. We also have a Head Office support team of over 30 dedicated people whose job it is to support our franchisees, as well as agency partners that manage our Digital and Social Media campaigns and Public Relations. For more info contact: Geoff Hargreaves – Franchise Development Manager geoffhargreaves@hbca.com.au www.hogsbreath.com.au www.funkymexicancantina.com.au

GREAT People Build GREAT Brands. Hogâ&#x20AC;&#x2122;s Australia has exciting business opportunities for YOU!

Business Franchise Australia and New Zealand 21

fo c us feature : T he I nterface Financial G roup

Interface Financial Group

So, what’s different? The Interface Financial Group – IFG 50-50 franchise has often been marketed and promoted by us as the franchise with a difference. We have highlighted the difference as being a homebased financial service franchise, a franchise that requires no staff, a franchise that requires no office - even a virtual office will work and also a franchise where you do not have to buy any inventory.

“From the inception of the franchise we have always promoted a nonterritorial approach. This means that franchisees are free to work in any location in their country and to follow leads and contacts as appropriate.”

22 Business Franchise Australia and New Zealand

While these claims helped us to stand out from the crowd, times have changed, and many other franchises can now claim similar attributes. However, we still believe that the IFG 50-50 invoice discounting franchise is still very different and it still stands head and shoulders above the crowd. All that has changed is that we now have different qualities on which we focus.

Paperless With the introduction of substantial technology into our system we have virtually eliminated the need for paper at the franchisee level. When we re-engineered the franchise to eliminate the paper for franchisees it was interesting to note that not one single franchisee complained!

“The IFG 50-50 approach does not have any specific capital guideline or requirement for new franchisees. They are in fact encouraged to start their business in a modest way with a capital base that is comfortable for them.”

and cost-effective approach, and certainly one that is embraced by our franchisees.

47 years of history

The franchise is very much focused on a combination of technology and people - the people being franchisees. They in turn work in a ‘people environment’ with prospective clients - clients and contacts that refer business to them. This people environment enables them to remove themselves from the need to be constantly filling in forms, reports, contracts and the like.

No territory From the inception of the franchise we have always promoted a non-territorial approach. This means that franchisees are free to work in any location in their country and to follow leads and contacts as appropriate. The obvious question that comes to mind with this approach is, are franchisees now tripping over each other looking at the same prospects. Because of the way that we have structured our marketing approach, that problem does not exist and although there is no exclusive territory in terms of a geographic region, there certainly is exclusivity for franchisees with their personalized contact base. Having a non-territorial approach is good for both franchisee and franchisor - it gives the franchisor a greater presence in any given location, and it gives franchisees the opportunity to interact with other franchisees in their area.

Investment level The majority of franchises have a very specific investment level for an incoming franchisee.

That investment level is usually a combination of capital required for premises, staff, inventory and equipment etc. While many of these items may be procured on a lease basis thus reducing the actual capital requirement, the franchisee is nonetheless required to enter into an undertaking and obligation for that capital. The IFG 50-50 approach does not have any specific capital guideline or requirement for new franchisees. They are in fact encouraged to start their business in a modest way with a capital base that is comfortable for them, and then to increase that base as their experience and portfolio expand. This flexible approach enables franchisees to grow at their own velocity until they reach their own comfortable capital plateau.

Work smart We have long heralded the idea that it is far better to work smart than work hard and we feel that that is manifested in the IFG 50-50 franchise. As we have mentioned, introducing technology has enabled us to take a paperless route for franchisees, which in turn enables them to work in a much smarter format. The work smart element is also inherent in our marketing approach. We are firm believers in a relationship marketing formula, which means that our franchisees are not engaged in any form of cold calling, telemarketing, direct mail or advertising. Building a network of contacts that can refer business to a franchisee has proven for us to be the most professional

We feel that our longevity does in fact make us different as there are very few franchise organizations that have over 4½ decades of history. Over the entire lifespan of the company we have always operated under The Interface Financial Group banner, and of course more recently have added the IFG 50-50 element to our franchise. Having a well-developed history means that we bring to the table a well-developed, proven franchise concept. Our final point of difference might well be that all transactions handled by our franchisees are always handled in conjunction with us, the franchisor. It is very rare to find a franchisor actually working day-today with their franchisees on each and every transaction. That collaboration includes providing all of the necessary paper backup for the transaction, together with a funding component and a leverage capital element that enables franchisees to effectively work with ‘other people’s money’ in the IFG 50-50 franchise Even though this is clearly a franchise with a difference, it is not for everybody. Individuals who enjoy the franchise tend to be people that have a strong ‘people-to-people’ background coupled with a strong business acumen. We continue to grow our franchise base, which we believe is different, and we grow it with franchisees that we also see as different! For more information visit: https://www.interfacefinancial.com/

Business Franchise Australia and New Zealand 23

e x pert a dv i c e

The true cost of ignoring bad behaviour at work

24 Business Franchise Australia and New Zealand

Bullying, racism and sexual harassment should have no place in the modern Australian workplace, yet bad behaviour is all too common. In 2016 research by Dr Lindsay McMillan, 14% of Australian workers described their workplace environment as ‘toxic’, and 20% had experienced major problems in communication with a co-worker or boss. A massive 50% had experienced serious incidents of conflict or negative conduct at work.

“Even modest levels of unethical behaviour can cause major costs and lost opportunities to the employer organisation, including loss of customers, increased turnover and lessened legitimacy amongst external stakeholders.” Rose Bryant-Smith | Director | Worklogic

Experiencing bad behaviour in the workplace significantly impacts on individuals’ morale, job satisfaction, and physical and psychological health. Employees who experience poor management are more likely to have a heart attack in the next decade. About 80% of women who’ve been harassed leave their jobs within two years. SafeWork Australia reports that depression, psychological distress and emotional exhaustion are common outcomes for bullied workers. Toxic workers also have a damaging ripple effect on the broader team. A 2015 Harvard Business School report claims that having a toxic employee on the payroll costs the average business an additional $15,169 USD per year, primarily due to the departure of high performers who can no longer tolerate the negative team culture. Even modest levels of unethical behaviour can cause major costs and lost opportunities to the employer organisation, including loss of customers, increased turnover and lessened legitimacy amongst external stakeholders. Toxic conduct pulls teams off track, creates unnecessary rifts, wastes management time and damages productivity. The reputational train wrecks of recent Royal Commissions provide further proof that good workplace conduct is a legitimate focus for employers. The good news? Addressing bad behaviour in the workplace can generate huge benefits for workers, employers and the Australian economy, and there are clear actions that we all can take. Firstly, all staff can learn to be ‘upstanders’, not bystanders, and recognise that the victim of toxic conduct often has the least power to do anything about it. Colleagues who witness aggression or sexualised behaviour can intervene, standing up for their co-worker and also for professionalism and respect in the workplace.

The many accounts that emerged in the recent #metoo movement showed that sophisticated bullies and sexual harassers often operate behind the scenes, when no witness is present. To counter this, employers can encourage concerns to be raised promptly and without fear of retribution. Create multiple communication channels, including regular employee surveys which address culture, values and risk-taking (as well as engagement), trusted human resources staff, the ability to make anonymous complaints, and forums which encourage employees to express their views constructively. Front line managers can also hone their skills at identifying and addressing misconduct. Unethical behaviour should be addressed early and fearlessly, before it starts to contaminate the broader organisational culture. Managers can remind the whole team of its responsibility for building a good workplace culture. Perhaps most importantly, leaders must ‘walk the talk’. Boards and senior leaders should address any disconnect between the standards that the organisation says it believes in, and the operational reality. Ensure that values such as respect, equity and accountability are truly front and centre in the organisation’s decisions

“Experiencing bad behaviour in the workplace significantly impacts on individuals’ morale, job satisfaction, and physical and psychological health.” and actions. Immediately act on behaviour that’s ‘toxic at the top’, because as we all know, the conduct of leaders and managers sets the ethical tone for the rest of the organisation. Does the CEO need to have a quiet word with one of the executives? Could a coach help to build self-awareness and self-control in a ‘rockstar’ employee who misbehaves? Correcting or removing a toxic worker from your team delivers twice the financial benefit of adding a ‘superstar’, so can you afford to leave bad behaviour unaddressed in the workplace? Rose Bryant-Smith is a Director of workplace advisory firm Worklogic, and co-author of Fix Your Team. www.fix-your-team.com

Business Franchise Australia and New Zealand 25

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basic pr rules

if you want to undertake your own Business Franchise Australia and New Zealand 27

NEWSitems

Retailers Caught in The Penalty Rate Yo-Yo

AVIS BUDGET GROUP ANNOUNCES NEW MANAGING DIRECTOR FOR THE PACIFIC REGION

Over 350,000 casual retail employees will now receive an increased penalty rate for Saturday work as announced by Fair Work President Justice Iain Ross on the 1st October 2018. Avis Budget Group has today announced the appointment of Tom Mooney as Managing Director for the Pacific Region.

The first rate increase is 15 per cent from 1 November 2018; with the rates going up 5 per cent annually until March 2020.

As a well-known name in the travel and mobility industry, Tom is a seasoned leader with an outstanding track record for driving growth and strategic execution. He joins Avis Budget Group from his previous role as CEO at Thrifty Car Rental in Australia and New Zealand. Previously, Tom has held several C-suite positions in start-ups and Global corporations alike, such as IAG, NRMA and First Data Corporation.

According to Senior Employment Relations Adviser Alexandra Woods from Australia’s largest workplace relations firm Employsure, representing close to 20,000 small and medium sized businesses, the increased penalty rates are causing frustration and confusion for small business retailers that are constantly being hit with changes.

In his new role, starting in October, Tom will lead Avis Budget Group operations and activities in the Pacific Region, ensuring customer excellence, continued upward trajectory growth, employee engagement and overseeing the many mobility initiatives across the region. Mark Servodidio, President, International, Avis Budget Group, said: “We are thrilled to welcome Tom to the team, especially during this exciting time as we continue to break new ground in the mobility space. With a first-class career history and extensive industry credentials, we are confident Tom will make a big impact, bringing Australia, New Zealand and Singapore into a united region, transforming the business and taking Pacific’s performance to the next level.” In the role, Tom will oversee all Pacific regional brands: Avis, Budget, Apex and Show Group, across the region. “I’m very excited to be stepping into this leadership role at Avis Budget Group. This Global organization is focused on extending its customer reach, excellent product delivery and meaningful innovations - I’m looking forward to leading the Pacific region to help facilitate these goals.” said Mr. Mooney. Tom’s role as Pacific Region Managing Director was effective from 1st October, 2018. He will be based in Sydney. Got to: www.businessfranchiseaustralia.com.au/latest-news to find out more

28 Business Franchise Australia and New Zealand

“Small business employers are feeling the pinch during the peak season and increasing consumer demand for longer operating hours before Christmas,” he said. Woods adds, “Many retailers by now have already planned rosters and hired casuals before the busy wave of Christmas. Now, with this decision introduced, retailers are going to have to rethink their rostering arrangements and budgets.” In addition to the increased rates for casuals, shift workers penalty rates on Sunday for permanent reduced from 200 per cent to 175 per cent and from 225 per cent to 200 per cent for casual shift workers Having witnessed many small businesses frustrated by the repeated penalty rate changes Woods said: “We speak to thousands of small business owners every week who would like to see government stop making frequent changes to penalty rates and get serious about supporting small business.” In 2017, the Fair Work Commission cut retail casuals’ Sunday rates to 175 per cent from 200 per cent, to be phased in by July 2019. Then earlier this year, retail employers were required to increase penalty rates for public holiday and Sunday work. Woods encourages employers to start getting prepared. “It’s so important to be across these changes now ahead of your busiest period. Check if the new penalty rates changes apply to your business before 1 November 2018. Get the right advice to avoid paying the expensive price of getting it wrong.”

Fair Work Ombudsman Takes Crust Pizza Franchisee to Court

Mad Mex on partnering with 4FINGERS, and why they see “numerous” expansion opportunities in Asia

The Fair Work Ombudsman has commenced legal action in the Federal Circuit Court against a Crust Gourmet Pizza Bar franchisee in Melbourne, alleging it underpaid seven employees a total of $35,725. After receiving a request for assistance from an employee, inspectors investigated the Cheltenham Crust outlet owned by Desire Food and company director and part-owner Chern Ming “Rick” Lee. The Fair Work Ombudsman alleges that this employee had been underpaid a range of minimum entitlements under the Fast Food Industry Award 2010 between October 2013 and May 2016. Alleged underpayments total $30,416 and arose from a failure to pay minimum ordinary hourly rates, casual loadings, annual leave entitlements, a special clothing allowance and penalty rates for night-time, weekend and public holiday work. The investigation found similar alleged breaches for six other employees with underpayments ranging from $20 and $2,481 between May and August 2017. The Fair Work Ombudsman also alleges that Desire Food and Mr Lee breached workplace laws by providing inspectors with false and misleading records that showed employees had been paid higher rates than was actually the case. Further alleged breaches include not paying for meal breaks and a transport allowance, failing to engage casual employees for a minimum of 3 hours, not issuing pay slips, failing to issue pay slips that complied with the Fair Work Regulations 2009 and failing to adhere to frequency-of-pay laws. All seven Crust employees worked as delivery drivers or pizza makers and at least three of these employees were living in Australia on student visas. One was 17 when the alleged conduct occurred. “The Fair Work Ombudsman has taken a fast food franchisee to court today because we have a strong focus on protecting the workplace rights of vulnerable workers in Australia. We are conscious that age, language and cultural barriers, a lack of awareness about workplace entitlements and a reluctance to complain can create difficulties for some workers,” Fair Work Ombudsman Sandra Parker said. Desire Food Pty Ltd faces penalties of up to $63,000 per contravention and Mr Lee faces penalties of up to $12,600 per contravention. The FWO is also seeking court orders for Desire Food to commission and report on an audit of its compliance with workplace laws, and undertake workplace relations training for managers. Employers and employees seeking assistance can visit www.fairwork.gov.au or call the Fair Work Infoline on 13 13 94. An interpreter service is available on 13 14 50.

Founder and CEO Clovis Young also confirmed that a brand refresh is due in the coming months. Australia-based Mexican fast food chain Mad Mex says they have received “a lot” of interest for them to make their way to the Asian food and beverage scene. But before the brand decided to go ahead with it, they made sure to fulfil their number one requirement: finding the right business partner. “We wanted a partner with local market experience and existing scale that had a similar growth ambition to Mad Mex. Values and alignment are number one,” Mad Mex CEO and founder Clovis Young told QSR Media. The partner they have been searching for: Singaporean fast food chain 4FINGERS. Both brands recently announced their monumental partnership that saw 4FINGERS acquiring a 50% stake in Mad Mex. 4FINGERS plans to establish Mad Mex’s presence in Southeast Asia, including initial plans to expand in Singapore and Malaysia for the next 12 months. The deal closed last 13 September. “4FINGERS is an established brand with strong management and an experienced board of directors. It is growing in the region and there a numerous opportunities to co-locate in shopping centres or to leverage the existing relationships with landlords,” Young said. Young will also retain management control of Mad Mex and says he expects to see additional growth in Australia and New Zealand given how the brand is currently delivering 4% like-for-like sales growth over the past two quarters. “Mad Mex is the second key brand in the 4FINGERS Group. We are currently on the lookout for a third brand to complete this platform; a brand with similar characteristics to 4FINGERS and Mad Mex - strong, established, profitable and fast-growing that is easily scalable and has global potential,” Vijay Sethu, owner and director of 4FINGERS said. Find out more at www.businessfranchiseaustralia.com.au/latestnews for more details

Business Franchise Australia and New Zealand 29

COVER STORY: National Franchise Insurance Brokers

Why centralising your franchise group insurance is a good idea

National Franchise Insurance Brokers (NFIB) is a company that specialises in insurance designed specifically for people working in the Australian franchising sector.”

Efficiency in business comes by ensuring all cogs in the business machine are fully functional and optimised. Franchise groups are tasked with monitoring and tweaking all aspects of their operating system to maintain efficiency across the board. One of the most important aspects for groups to monitor is insurance – as any successful franchise group will tell you, it’s important that all franchisees have a level of cover that complies with their industry and their franchisor. Insurance models that specialise in group-standardised insurance packages allow for franchisees to be safe in the knowledge that they’re properly covered, and enable franchisors to be confident that their brand won’t be unavoidably affected by a negative situation in the future. Not only does this make life easier for the franchisee – leaving more time for them to run other aspects of their business - it also allows the franchisor to achieve a certain level of control over group insurance matters, without seeming overbearing. National Franchise Insurance Brokers (NFIB) is a company that specialises in insurance designed specifically for people working in the Australian franchising sector. It’s a fully automated, compliant service that provides clients with full documentation. All policies are underwritten by some of the world’s best insurance organisations, notably Lloyd’s of London – arguably the largest insurance market in the world.

30 Business Franchisor

How does it work? NFIB’s basic premise is simple, to provide a centralised space for franchisors to easier monitor and regulate the insurance affairs of their franchisees; from here a secondary benefit comes to fruition – franchisees gain access to pre-determined covers tailored to their particular franchise group and industry. Making the (often tedious) process of purchasing insurance much simpler. The group-pricing structure available to companies such as NFIB (using ‘people-power’ to negotiate a better overall premium) acts a major advantage – often providing clients with premiums considerably lower than if individuals were to insure elsewhere.

franchisees. Prominent Australian franchisors already signed up to NFIB cite the level of control offered by the system as the most desirable feature. The ability to stay at-arms-length, but retain an input into something that could have a potentially adverse effect on the brand if handled wrong, is what sets NFIB apart from other insurers. Looking for security, NFIB is a fully owned company within the PSC Group of operations. Publicly listed the PSC Group has a proven track record in business acquisition, establishment and turnaround in the insurance services industry. The PSC Group comprises a portfolio of businesses ranging from start-ups to mature businesses...

The Benefits

For Franchisees

For Franchisors

In a nutshell, avoiding the tedium and time

Simple, centralised and compliant; these words form the basis of the NFIB system for franchisors. With the aid of an online portal, franchisors that sign up to NFIB gain access to real-time reporting of franchisee insurance affairs – all relevant documentation is readily available through the NFIB website, from Product Disclosure Statements (PDS), to certificates of currency, to live updates referring to the take-up rates of

consuming nature of organising business insurance, paired with access to competitive premiums, is what draws franchisees to the NFIB system. Having an online space where documentation, important renewal dates, claims

While there is a lot of talk about doing business Online, Portals and websites, NFIB does offer that personalized service where franchisees and franchisors alike can have the time with a skilled and specialized franchise insurance broker one that is appointed to the brand from day one. Here the personal engagement will assist a franchisee who would like that help, but all remains written and issued through the portal. So it is the bringing together of people service coupled with the ease of transaction being online. With many payment options including monthly installments dealing with NFIB is certainly made easy. NFIB stats report that 86% of everyone that visits one of their Franchisor insurance facilities and buys a policy with 97% of all franchisees renewing each year, these are impressive results that paint a clear picture testifying to the success of the business. With an easy to use system, prompt and personal service, and insurance packages designed to suit your circumstances - they just might save you time and money.

lodgment and risk management information can be quickly accessed, is the defining factor in franchisee decisions to continue insuring with NFIB.

To find out more contact NFIB at: 1800 776 747 info@mynfib.com.au

Business Franchisor 31

Profile: Employsure

Advice for Franchisors from Employsure Franchise. It’s a word that has unfortunately become synonymous with media scrutiny for bad employee management and treatment. Often it is the isolated stories that make headlines.

your obligations as an employer under the Fair Work Act. Publicised examples show what can happen if other imperatives or priorities creep into the franchise relationship providing each and every prospective franchise with the best chance of running a successful business, while acknowledging the impact of external market forces, should be the goal of ever franchisor.

Australia’s substantial and successful franchised economy is supported by one of the most comprehensive and effective franchising regulatory systems in the world. In our experience, most franchise businesses by far uphold the highest standards.

1. Calculate and forecast your labour costs.

Contrary to the highly publicised stories of underpayments and poor employee management of franchisees and franchisors, there are untold stories of families who have built generational franchise businesses, of entrepreneurs who have bought a struggling franchise business and turned it into one of the network’s best performers. It is women who have found the flexibility to balance families and business ownership, employees of a franchise business who have gone on to become profitable franchisees in their own right and individuals who have carved out successful careers as franchisees within more than one franchised brand. These stories and so many more exemplify the power of franchising to positively transform lives.

Use this information to calculate how much you will need to pay each employee. To do this, make sure you seek expert advice to ensure your forecasts are correct and what Award or agreement will apply to your business including the various classifications that will apply to individual employees.

Franchising is the engine room of the Australian economy, with almost 80,000 franchise units trading across the nation, the $146 billion sector is responsible for directly employing nearly half a million Australians. Beyond the obvious responsibilities of sales and financials, as a franchise owner, you are ultimately responsible for managing employees. Do you have sufficient business experience to take on this responsibility, or access to advice and resources that will support you? It’s essential to understand the complexities and fundamentals of becoming an employer and franchise owner if you’re looking to be successful. So, you need to be aware of workplace laws and

There’s three things that will help you do the right thing by your employees and your business.

If you are looking to buy a franchise, your due diligence and financial planning should include a calculation of your potential labour costs. Work out what you think your staffing roster will look like each week. If you can base this off an existing franchisee in a similar market.

2. Keep employee records. All employers are required to keep employee records for a minimum of seven years. Good record keeping can also help prevent and resolve issues with your employees and help keep track of your labour costs. The maximum penalties for failing to keep employee records or issue payslips have doubled to $63,000 for a company and $12,600 for an individual. The maximum penalty for knowingly making or falsifying employee records has tripled to $630,000 per breach if the breach is serious and systematic.

3. Check your obligations and stay informed. As your franchise kicks off and you start employing new employees or you keep adding to the team, you must remain informed about

Australia’s substantial and successful franchised economy is supported by one of the most comprehensive and effective franchising regulatory systems in the world.” your ongoing obligations to your employees. Ask for expert advice so they can notify you if the terms or rates of pay change in Awards. It’s also important to become familiar with the National Employment Standards to ensure you are meeting the minimum standards and implement measures to ensure you are updated on regular changes. You can talk to your franchisor, check online resources, or ask an expert workplace adviser. Running a franchise comes with challenges, but becoming an employer means there are many more complexities to consider. You need to manage the relationship with staff and workplace health and safety while simultaneously staying focused on growing your franchise. This is where regular assistance from experts will give your franchise business far more efficiency and build in extra safeguards. Best practice involves knowing your rights and obligations and knowing who to contact if you need assistance.

About Employsure Customised expert advice and documentation with insurance and legal representation across employment relations and health and safety, packaged in one bundle for small and medium businesses. Employsure backs over 22,000 small to medium sized Australian business to succeed with confidence. For more information contact Julie Glynn at: 0499 075 673 julie.glynn@employsure.com.au www.employsure.com.au

32 Business Franchisor

Chan

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Channel Marketing_Full Page Ad.indd 1

18/10/18 4:43 pm

expert advce: Candice Meisels

Basic PR rules if you want to undertake your own

34 Business Franchisor

Many people have heard of PR or Public Relations. Few are keen to admit that although they have heard the buzz word PR thrown around, they don’t want to admit that they don’t really understand what PR is or how it can help their business. What is PR or Public Relations? PR is the way that an organisation communicates with its internal and external stakeholders. PR falls under the Promotion category in the Marketing Mix. The Marketing Mix is made up of four facets known as the 4P’s plus the businesses target audience. The 4P’s are Product, Price, Place and Promotion. Product is the physical product sold including the way that the product is packaged. Price is your pricing strategy including warranties, guarantees, vouchers, special offers. Place is the place that the product can be purchased in a physical bricks and mortar store or if it is an online e-commerce store. Place also includes the business’s distribution channels. Promotion encompasses advertising, in store promotions and Public Relations.

What is the difference between Advertising and PR? Advertising is the paid placement of a controlled message. The business chooses the size of the advert, where it is placed and the graphic and message it wishes to pay to get across to it’s target audience. PR is editorial placement that is placed by a third party. The message can be shaped and molded but not controlled. PR adds credibility to a brand as it is not a paid advert. PR can help a brand, whether large or small, create brand recognition, loyalty and awareness. Richard Branson has said that a good PR story is infinitely more effective than a front-page ad. Bill Gates has stated that if he were down to his last dollar, he would spend it on PR. Now that you understand what PR is, how it falls under the colourful umbrella of Marketing and that it can give your brand, product or service

Candice Meisels is a PR Consultant specialising in start-ups and small businesses. Her passion is to assist start-ups and entrepreneurs achieve brand awareness and media coverage with limited budget. Candice has worked in PR management, strategy and implementation for the 15 years. She has worked for companies based in Europe, the UK and South Africa and Australia. Candice is also a PR Lecturer, speaker and assessment examiner.

credibility, awareness, recognition and loyalty, you need to know where and how to get your own business PR. Many larger companies with bountiful budgets can hire the services of an in-house PR professional, dedicated to PR. Global businesses have entire PR departments. Multi-nationals have both PR departments and agencies. Businesses who do not want an internal PR employee, can hire an external, specialist PR agency. Most agencies will work on a retainer basis. If your business has budget and can afford an agency, then this is the first avenue that you can look into for your business. SME’s on the other hand can either try to undertake PR themselves or they can try and source a PR consultant that will work for them on a freelance basis. If you decide to undertake PR on your own, you will need to make sure that you have the correct PR tools to begin fleshing out your first PR campaign. Before commencing your PR campaign, you will need to create a press kit. Your press kit includes a press release, your logo, high resolution images for print use, low resolution images for online use as well as your head shot and bio if relevant to your business. The press release has evolved over the years. Once it was the ‘be all and end all’ of your PR campaign, but times have changed and with the digital world innovating on a daily basis, press releases are not the knot that ties your campaign together anymore. In saying that, press releases are still necessary. Many key media outlets still request the traditional press release. When writing your press release, make sure that it is newsworthy and interesting. Journalists receive thousands of press releases and pitches. Make yours stand out by creating a short, sharp and newsworthy headline. Ensure that your press release is about one page

The best way to flesh out your media list, is to think about what type of media your target market or target audience consumes.” in length. Your press release needs to have an introduction, body and conclusion. It needs to explain who, why, what and when plus include media contact details. Your press release can include a headline, subheading, date, introduction, body and conclusion. Your body will also need to include a quote from a key spokesperson in your business. At the end of your press release state your media contact details. If the media wish to interview you, pursue your story or if they need PR assets such as photos of your product or your head shot, they need to be able to contact you. Once you have bolted out your press kit which includes your images, bio and press release, you will need to decide which media to target with your pitch. Your pitch is the way that you explain your story and brand story to the media. It is how you convey your newsworthy story or idea. Your pitch needs to be short, sharp and focused. You should not ramble when developing your pitch. If you are delivering your pitch on the phone, it needs to grab the media’s attention in 30 seconds. If you are writing out your pitch in an email, keep it to one to two paragraphs in length. If the journalist is interested in your pitch, they will ask for more information including your press release and images etc. They may also request an interview with the key spokesperson quoted in your press release. Now that you have your press kit, press release, images and pitch ready, you are ready to handle your own PR.

Business Franchisor 35

Online media is short lead as information and news stories can be uploaded immediately. Digital PR can help with your SEO and can be linked through your social media accounts and Marketing newsletters.â&#x20AC;? How do you know who to target? Which media outlets should you contact? The best way to flesh out your media list, is to think about what type of media your target market or target audience consumes. You can also ask yourself what type of media you would love to see your brand, product or service in. If you sell baby, parenting, maternity or childrenâ&#x20AC;&#x2122;s products then you will need to target parenting media. If you sell travel related products or services, then you will need to target travel media as well as lifestyle media. If your product or service is more niche and targets a specific niche media, then focus all your PR efforts in this area. Your media list may vary per PR campaign. For one particular PR campaign you may want to focus on mass media and for another campaign you may want to focus on business media. Your press releases and messages will need to be

36 Business Franchisor

adapted and localised depending on who and when you are targeting specific media outlets.

Media Outlets include Print, Online, TV, Radio. Print can be divided into long-lead media which are print publications such as magazines which are nutted out 2-3 months prior to release. Print media also includes weekly magazines or journals and both weekly and daily newspapers. These are short-lead print publications. Online media is short lead as information and news stories can be uploaded immediately. Digital PR can help with your SEO and can be linked through your social media accounts and marketing newsletters. TV outlets can be targeted depending on the time and type of show that you are targeting. Are you targeting morning shows or breakfast shows, the news or evening shows? Is your content lifestyle based or is it tailored to a business show or a health show? Pitch to the show that correctly meets your PR requirements and make sure that your pitch matches their viewer requirements.

When it comes to radio, are you targeting consumer news radio, breakfast shows, afternoon or drive time shows, afternoon shows, sports shows, health shows or lifestyle shows? Just like TV, you need to think of who their listeners are and if your pitch matches their show and listener requirements. Other ways that you can get PR and brand recognition for your brand is through giveaways and competitions. You can also offer samples or gifts to influencers, media and celebrities. Start-ups, small businesses and medium sized businesses can use their personal stories, business stories, products, services and expertise to graciously grab a share of the PR pie. Public Relations is not just for large, global and multi-national businesses. PR can help your startup or SME grow from start-up to stardom in an authentic, organic and credible manner. If you want your business to grow in a costeffective, organic manner, then sit down and brainstorm your next PR campaign. Candice has recently written a book, The Power of PR for start ups and small business and is available for pre-order: www.makingmagichappenacademy.com/ product-page/the-power-of-pr

MANAGE YOUR FRANCHISE NETWORK THROUGH ONE CENTRALISED CLOUD HOSTED SOLUTION

Best Practice Franchise Management Franchise Infinity is a cloud based solution that combines a range of effective management tools into one application that allows you to manage your franchise more efficiently than ever before. Communicate easily with your franchisees, and have all your documentation and training manuals, health and safety requirements, forms, marketing material and brand guidelines all in one place... everything you need to keep your franchisees on track and on brand. It’s the all-in-one tool that allows you to manage all the critical aspects of your franchise – compliance, communication, training, operations and ultimately the performance of the business. Franchise Infinity has been built by experienced practitioners who understand the intricacies of running a franchise business, and what it takes to ensure franchisees and staff are complying to the processes and protocols that have been put in place. By enabling your franchisees to access all the information they need to operate the way you want them to, Franchise Infinity allows you to spend less time being a cop and more time being a coach.

Running a smooth franchise operation can be a headache, particularly if your franchisees and their staff aren’t all singing from the same hymn book. Because it’s cloud based, Franchise Infinity is always up to date with the latest operational information your franchisees need to maximize earning potential, and allows them to easily maintain control of the business. Franchise Infinity is also accessible from anywhere, on any device. Download the Android App from Google Play, Apple iOS or any web browser. That means you can manage your franchise network from anywhere, and your franchisees can access and share information with their staff easily. Franchise Infinity is fully customisable. Brand it as your own, with your logo and colour palette. You can also customise the modules, choose what each one contains, how it operates and who can access it. Franchise Infinity provides you with the structure to organise your franchise network your way.

Features at a Glance Learning Management System

Compliance Audits & Checklists

Improving staff skill levels and consistency. Deliver electronic education courses and training programs, and stay in control of all levels of staff training with reporting & tracking.

Powerful auditing tool that drives selfaudit compliance checklists. Reports are time /date stamped and automatically distributed. Highly effective at driving system compliance. Also integrated into the task manager.

Document Vault

Survey Tool

Franchisee private cloud storage to keep all business records. Secure, eyes only, easily accessible to allow you to access your entire franchise directly from your smart device.

Communications Suite An internal bulletin board that allows you to effectively communicate with your network. Fast, efficient, traceable. Includes an SMS driven messaging platform that allows text messages directly from your desktop.

Critical Document Repository

Conduct fast effective surveys on your entire network. Plot and analyse all feedback. Establish who hasn’t responded to survey requests and follow up.

Integrated Helpdesk Create and track technical support tickets directly from the system.

Procurement Tool Franchisees able to place approved product orders on internal and external suppliers. Analytics on all purchase orders.

A place for all business documents that need to be actioned between yourself and your franchisees, such as franchise agreements and date sensitive documents. Emails will be automatically sent on achievement of milestone dates.

Workflow Manager

Franchisee Recruitment Management

Task Management

A place to keep your potential prospect information, including contact details, detailed notes and stages of recruitment journey. Utilising automated email all communications are tracked and archived.

Document Repository/ Brand Bank Keep your operations manuals, forms, policies, marketing campaigns, contact sheets and training videos where your franchisees and team members can easily access them and stay up to date.

Forum/Internal Business Blog

Effectively manage the onboarding and workflows of setting up a new franchisee. Track progress through analytics and assess state of readiness in preparation to start operating. Tasks driven through support office, system generated or internally by the franchisee. Able to be escalated and are time/date sensitive.

Centralised Brand Management Manage multiple brands and networks from one centralised portal. Areas of similarity can easily be duplicated across all networks. Brand integrity remains intact and partitioned, only available to its specific stakeholders.

Field Service Support Management

High impact, low cost, resource light

An internal message board that assists franchisee’s to informally communicate peer on peer.

Unique OPS support portal. Expand the support team’s effectiveness and span of control. With the ability to host centralised site notes, conduct audits and run analytical reports when in the field.

Communication | Compliance | Performance | Learning

Analytics

API Integration

A tiered pricing solution with a low monthly subscription per seat, ensures a long term cost-effective solution – only pay for what you want and use.

Set up and customise analytics criteria to monitor and report on key performance areas and indicators for your network. Export to Excel for enhanced reporting and sharing.

Stay on top of your franchise network easily and effectively with Franchise Infinity. Email sales@franchiseinfinity.com or register your interest at www.franchiseinfinity.com

Easy API integration into supported platforms to extend solution effectiveness and offer a holistic view of the business network.

expert advce: Carrol Boyes & Craig Ludwig

Want to build your brand internationally? The global retail environment is changing. Itâ&#x20AC;&#x2122;s being transformed by the launch of many new brands, progression of existing ones, improved service ethos and access to information through the web with the widespread adoption of handheld technology. All of this within a context of ongoing social and cultural change.

38 Business Franchisor

Carrol Boyes is the founder, creator and CEO of Carrol Boyes (Pty) Ltd in Cape Town. She is an iconic South African designer and her brand has deftly crafted a coveted and high-end product range of upmarket home and lifestyle items. Her products are associated with style and finesse and are available throughout South Africa, and in over 30 other countries around the world.

While it is true that every brand believes that ‘change is a way of doing business’, there can be no denying that markets like South Africa compel us to rethink conventional wisdom about product, customer expectations, service, and loyalty. As we have spent a number of years engaging with retailers and brands in various markets, we can tell you with certainty that emerging markets like South Africa offer unique challenges and unprecedented opportunities for brands. From our experience, there are four fundamental principles of building a brand on an international scale that are timely, relevant and remain consistently true, over time and across geographies. Firstly, it’s always about the product. If the product delivers to shopper expectation in terms of design, quality and value, you will be successful. It is so inspirational to work in an environment where every item has been created with passion by the artist herself. No product will be launched unless the artist is wholly satisfied with the excellence of its style and quality. Secondly, the most successful consumer brands view customer service as an ‘aspirational journey’ that evolves with time - fuelled by knowledge, trust and confidence. It’s the art and science of earning the respect of a ‘customer’ and elevating the relationship to that of a ‘client’, then to a ‘friend of the business’, and ultimately to a ‘brand ambassador’. It aspires to have the customer live the brand, day after day. This point serves, to consider your trade partners across the global stage. Thirdly, customer service is not about doing one thing or another extremely well. There is no single ‘silver bullet’. Quite the contrary. It is about doing everything with excellence. It is all encompassing. It touches design, quality, product, relevance and availability, the shopping experience, and the quality of the experience versus the shoppers’ expectations. It goes beyond and encompasses marketing, merchandising and in-store greeting. Exceptional customer service is an end-to-end experience,

whether it be in-store, online, or on-the-go with mobile technology. Fourthly, customer service is about exceeding expectations consistently. Everything must be right all of the time - every time. It may be a cliché - but it is undoubtedly true. It takes only one unsatisfactory experience for customers to question their loyalty. Brand consistency is key across all platforms. Consistency in ethos, product delivery, quality, customer support, marketing communication and brand identity. No wonder every forward-looking brand is preoccupied with new ways to stay ahead of customer expectations – whether through research, technology, or more effective training and professional development. So, what does this mean to forward-looking companies like Carrol Boyes who are committed to growing the local design talent and taking it to the world? It means we always have to be acutely aware of what dynamics are defining the preferences and buying patterns of the increasingly more affluent shoppers who are moving up the social and brand spectrum. There are profound differences between the retail and customer service landscape in our home market versus that of a mature, First World economy. The evolution in South Africa has been astonishing since Carrol Boyes launched in 1989. As you would expect, average income levels in South Africa significantly lag those of Europe, Australia and North America. But this does not mean that there is no market for luxury goods. In fact, a growing number of the population experiences a high standard of living and the middle class is emerging as a retail force to be reckoned with. However, it is safe to say that the majority of customers in South Africa have different expectations when they are buying premium and luxury products for the first time.

We must acknowledge that complacency is the silent killer of our industry. We must act with an enlightened sense of urgency to anticipate and lead the way.” In the First World, the usual pattern for the rise of the middle class sees incremental rises in income accompanied by growing appreciation of higher quality products and service levels over time. In South Africa this model just doesn’t fit. This is due to the fact that many previously disadvantaged members of South African society have been catapulted into higher wealth brackets. This may have happened in a matter of years, without having followed the normal process of wealth accumulation and life experience which in other societies may take a life time or many generations. Despite these vast differences, there are some key facts that remain true no matter which market one is dealing with. The service bar and expectation of a brand is set at the top from day one. A winning brand must demonstrate uniqueness, connectedness and, ultimately, value. This most desired customer segment is something of a moving target. Their needs and expectations are dynamic and tend to change continuously. To stay on top, brands must formally evaluate their customers’ changing needs. Yet companies who are not willing to constantly update their product offer and service delivery do so at their own peril. Without question, however, the most powerful phenomenon in the branded and retail sector over the past number of years has been the emergence of smart phone technology. The world has truly ‘jumped on the bandwidth’, so to speak, and are surfing the web to stay connected, access social networks, complete banking transactions and, increasingly to shop. We are even changing the way we look with some of the apps available today. It’s fuelling the revolution in customer expectations of brands that is powering up with the advancement of digital technologies, greater accessibility through affordable data and the popularity of many social networking apps. The

Business Franchisor 39

Exceptional customer service is an end-to-end experience, whether it be in-store, online, or on-thego with mobile technology.” that personal technology has permanently shifted the balance of power to the customer. They have more information, access to opinion, decision making tools and buying power at their fingertips than any generation in the history of retailing. In the truest sense, the retail revolution of this generation will be fought hand to hand – or more specifically - ‘handheld-device’ to ‘handheld device’ with the digital channel gaining ground on the storefront as the battleground for success. Our mission critical is to find meaningful ways to connect to the digital world and integrate our brand with our customers, like-minded partners and the communities they value most. We must bring our online and mobile strategies in line with the behaviours and interests of our most valuable customers and the customers of tomorrow. Secondly, we must acknowledge that complacency is the silent killer of our industry. We must act with an enlightened sense of urgency to anticipate and lead the way. We need to focus on the customer’s preoccupation with newness and timelessness.

Craig Ludwig is the Chief Operating Officer of Carrol Boyes, a premium design led manufacturing, wholesale and retail business. The brand has 22 corporate stores in South Africa, exports to 30 countries globally and has listings in some of the world’s premium retailers, including David Jones in Australia and Bloomingdales in the US. He has over 25 years of experience across various formats of retailing and brand management in South Africa and internationally.

Finally, we must never lose sight of the fact that our ability to deliver customer service and the brand promise - whether online or in-store starts with our investment to grow our people, to raise professional standards, and build a career in product design, brand management and retailing to be proud of. Talent will determine success.

the need to speak to our customers in a way that

scale.

Today, Carrol Boyes (Pty) Ltd is a womanowned business and a multi-cultural organisation that supports gender empowerment both within and out of its infrastructure. The company’s ethos is driven by a sincere commitment to the betterment and welfare of individuals in the community and workplace. It invests in its staff to ensure the future growth of the organisation, and supports the community at a grassroots level. The Carrol Boyes brand is recognised as an icon both locally and internationally.

is uniquely and explicitly relevant to their stage of

Firstly, we must accept and adapt to the reality

www.carrolboyes.com

implications of technology adoption and usage

life, family and friends, self-image, culture, beliefs

cannot be ignored. The number of global smart

and specific shopping motivation.

phone users is estimated to be 2.3 billion.

It’s another way we can present a more

Looking to the future, our success will depend

modern image to our customers of the future by

on our ability to engage a younger ‘mobile

associating ourselves with the ideas, information

generation’ of customers whose brand

and causes they care about. There are customer

preferences are still in the making. We recognise

service lessons that can be applied on a global

40 Business Franchisor

a-z directory

employsure Customised expert advice, documentation and solutions across employment relations and work health and safety, packaged for small and medium businesses. With one of the most complicated employment legislative systems in the world, it is recognised that many Australian SME employers struggle to understand their obligations.

medium sized business (SMEs) gain assistance with their employment relations, and workplace health and safety needs. With more than 30 years of industry experience and over 15,000 small to medium sized business clients, Employsure continues to change the way thousands of Australian businesses achieve workplace fairness and safety.

Employsure has revolutionised the way small to

For more information contact Julie Glynn at: 0499 075 673 or visit us www.employsure.com.au

Franchise Infinity

Analytics, API Integration, Flexible Cost Solution

Franchise Infinity is cloud-based software that combines a range of effective management tools which enables you to manage all aspects of your franchise from one centralised operating system. With a focus on communication, training, compliance and performance, allow us to address your points of pain.

why should you seek advice? Franchise Infinity is fully customisable and a highly scalable solution that grows with any franchise system. The net effect is greater profitability and lower risk for both the franchisor and franchisee. We also offer a freemium model whereby the solution can be yours at no or low cost, depending on how you choose to manage revenue streams available to your network.

how can we help? Critical Document Repository, Communication Suite, Integrated Helpdesk, Forum, Procurement Tool, Recruitment Manager, Workflow Management, Auditor & Checklists, Task Manager, Multi Brand Management, LMS, Survey Tool, Field Service Support Module,

Franchising & Business Opportunities Expo The Franchising & Business Opportunities Expo is an exciting event that brings together the best franchise and business systems with potential franchisees and investors. It is the only exhibition endorsed by the Franchise

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National Franchise Insurance Brokers NFIB meets the Australian demand for a dedicated online provider of insurance cover for franchisees, franchisors and franchised businesses. Our service is fully automated, compliant and

For more information contact : Shane Boulle +64 21 08366253 sales@franchiseinfinity.com www.franchiseinfinity.com

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Business Franchise Australia Business and New Franchisor Zealand 41

fo c us feature : I n s t a nt I c e Au s tr a l i a

If you’re sick of managing staff, stock and juggling long hours with life commitments but still want a great cashflow with little effort, Instant Ice Australia might be the perfect opportunity for you. Instant Ice Australia is proud to introduce a new, revolutionary approach to the sale of ice that is forever changing the way bagged and bulk ice is sold. The concept is simple: Deliver a convenient, fresh ice product at a better price – from a vending machine. Instant Ice Australia Kiosk owners have a unique opportunity to supplement their income with a low overhead and minimal time commitment. Perhaps you’re close to retirement, or maybe you need extra income for a growing family. Instant Ice Australia offers a solution for you.

Increase your Income and Improve your Lifestyle with

Instant Ice Australia

42 Business Franchise Australia and New Zealand

“The Kiosk can be operated 24 hours a day, seven days a week, making it a flexible and convenient way to get ice when required.” It’s simple: • Purchase one or more Ice Vending Kiosks • Purchase or lease a small plot of land or part of a busy parking lot • Arrange electricity, mains pressure water, storm water drainage and wireless phone connection • No need for any further supplies • No employees necessary to be on site • Minimal maintenance on the Ice Vending Machine

Benefits to the Customer

What is an Instant Ice Australia Kiosk?

• Higher visibility than current ice boxes found within service stations, etc.

An Instant Ice Australia Kiosk is a vending machine that automatically produces 3000 kilograms of food grade ice per 24 hours, storing up to 1200 kilograms in a food grade bin, ready for dispensing. The machines are capable of producing 480 vends of ice per 24 hours. Customers simply place their esky/ container beneath the ice dispensing chute, pay, and the machine does the rest. Ice will disperse into the clients esky/container within approximately 30 second.

• Fast service, 30 seconds between choice of ice and delivery at point of sale

How it works: 1. The customer activates the push-button 2. The Kiosk initiates and delivers ice until the volumetric measuring sensor is satisfied 3. Change is returned if necessary via coin accepter

Instant Ice Australia offers a unique opportunity of you’re looking to improve your lifestyle and your income.

• 24/7 operations, 365 days a year

• Value for money – 9 kilogram bulk • Environmentally friendly, as bulk ice provides customer with the option of not using a plastic bag

• The product is fresh • Ice is pure and free from bacteria • Filtered water is used to manufacture the ice, and there is not human contact with the ice • Stock will never run out during peak times, such as Christmas, Easter etc.

Benefits to the Retailer

1. The customer activates the Bulk pushbutton

Instant Ice Australia Vending Machines benefits the retailer by eliminating problems such as:

3. Customer presses the release button 4. Ice flows out the chute and into customer’s container

Instant Ice Point of Difference Instant Ice Australia Kiosks have an attractive appearance in order to welcome and attract customers, with high production capacity which delivers the freshest ice to customers. The Kiosk can be operated 24 hours a day, seven days a week, making it a flexible and convenient way to get ice when required. The Kiosk is very easy to use, and sales data is available to the kiosk owner via text message and email.

Barrie Childs + 61 2 9522 0400 barriechilds@bigpond.com

• Convenient for the customer – one stop shop

For Bulk Ice:

2. Kiosk controller initiates for bulk product

For more information about becoming an Instant Ice Australia Kiosk owner, contact:

• Theft of ice • Collecting payment from the customer • Ordering stock • Monitoring stock levels • No delays in delivery • Dramatically decreased administration • Increased sales capacity, as sales are not dependent upon service hours • Increased customer numbers thanks to the benefits to the customer

Business Franchise Australia and New Zealand 43

e x pert a dv i c e

How to Get Staff to Do What You Want As the speed of business gets faster and faster, leaders are looking for ways to get their staff to take action. A common complaint is “my people just will not do the things that I ask them to do.”

“A Harvard Business Review study titled ‘Why aren’t you delegating?’ found that almost 50% of the companies surveyed were concerned about their employees’ delegation skills—and most of them didn’t offer training on how to delegate.”

Some point the finger at the attitude of the millennial generation while others say staff workloads are overwhelming.

Scott Stein | Author

This issue is with leaders—most of them don’t know how to delegate. A Harvard Business Review study titled ‘Why aren’t you delegating?’ found that almost 50% of the companies surveyed were concerned about their employees’ delegation skills—and most of them didn’t offer training on how to delegate.

together you can quickly turn this situation around. Start by asking the staff member what steps they believe need to be taken to accomplish the task. As they start sharing ideas, capture them on paper or a tablet. You should also contribute and guide them toward the best solution—resist the temptation to just tell them the tasks!

The real concern is that many leaders won’t delegate. Why? Many believe that they can do the task more quickly themselves, rather than taking the time to explain it to others.

After identifying the specific steps to be taken, ask them what order they think the steps should be taken and coach them on the best sequence and the reasons why. Work together to identify timeframes for each step to ensure that deadlines are clear. When you start using this approach the relationship shifts from you directing them to a collaboration with you showing support and them buying into the task that needs to be completed.

According to Carson Tate in Fast Company many people resist because of a lack of knowing how to delegate. After they have tried to get someone to do something without success, they remember the age-old mantra of “if you want something done right, you need to do it yourself.” At first glance this may be true, however if a task needs to be completed regularly, then this time quickly adds up. A Delegation Hack will help you get your staff to do what you want. By working with your direct report and creating a one-page plan

For more complex tasks ask them to identify timeframes for check-in meetings. Jayson DeMers in Inc Magazine calls this the trust but verify approach. This allows you to ensure they are still on track as well as show interest in them completing the task—without taking

44 Business Franchise Australia and New Zealand

over. After mapping the plan, take a photo on your phone and give them the image (or sheet of paper) as reference whilst implementing. Over time you can fast-track this delegation hack by getting staff to map their one page plan on their own and check it with you before they start executing it. Once you start effectively delegating the relationship will be stronger. You will have more time for your tasks and staff will be doing what you want because they want to. Scott Stein is a leadership pathfinder and author of Leadership Hacks: Clever shortcuts to boost your impact and results (Wiley). For more information visit: www.scottstein.com Sources Gallo, A, 2012, ‘Why aren’t you delegating?’. Harvard Business Review, 26 July. Tate, C, 2015, ‘The 3 most common fears about delegating—debunked’, Fast Company, 22 June. DeMers, Jason, 2015, ‘7 Strategies for delegating better and getting more done” Inc Magazine, 7 May.

Join the

familia! Already operating in over 70 restaurants in Australia and New Zealand and growing globally, Mad Mex is an award winning franchise concept recognised for its fast growing potential and effective ROI business model.

BECOME YOU OWN HEAD HONCHO madmex.com.au/franchise

Business Franchise Australia and New Zealand 45

e x pert a dv i c e

6 essential ways to

influence customer experience through people

46 Business Franchise Australia and New Zealand

What’s it like doing business with your team? Do your customers come away feeling confident in your organisation and happy with the service they received?

“The simple reality is customer experience is directly tied to the depth of talent your team offers and ultimately how they choose to behave. No matter how capable your people are, if they behave badly, your customers are unlikely to return.” Karen Gately | Founder –| Ryan Gately HR

Contemplate for a moment the extent to which certain members of your team influence the quality of those experiences. The simple reality is customer experience is directly tied to the depth of talent your team offers and ultimately how they choose to behave. No matter how capable your people are, if they behave badly, your customers are unlikely to return. Among the most important steps you can take to bring your customer experience vision to life through the attitudes and behaviours of the people on your team include these:

Define what success looks like

Clearly articulate the behaviours needed to create the quality of customer experience you want. Work with leaders across your business to build a clear view of what customer service excellence means in your organisation and how the team can collectively deliver on those outcomes.

Get it right from the start

Take a planned, disciplined and somewhat uncompromising approach when looking for new members of your team. All too often leaders hire people for their technical strengths alone, with little priority placed on culture fit. Look for people who bring values aligned to those of your organisation, irrespective of whether they are in a client facing role or not.

Build awareness

Don’t assume everyone on your team understands how they impact on customer experience and loyalty. While it may be plainly obvious for teams such as customer service or sales, others may find it harder to recognise the extent of the impact they can and do have. Build understanding of the touch points between your customers and business, and the opportunities people have to make a positive difference. Create awareness of not only who your customers are, but also why they come to you and the expectations they hold.

“Encourage your team to ask for feedback at every opportunity and establish formal processes to regularly tap into the insights of your customers.”

Enable collaboration

Address issues

Help people to understand the role they are expected to play, both directly as well as in support of the rest of the team. Expect that they work in partnership to deliver on the total customer experience you want. Take deliberate steps to break down silos by bringing teams together to agree areas of collective accountability for success. Focus on the interdependencies between roles and teams in the delivery of the best possible outcomes for your customers.

Ask for and share feedback

Listening to the voice of your customer is essential to your ability to continuously improve and ultimately achieve excellence. Don’t wait for things to go spectacularly well or indeed wrong to find out what your customers feel about dealing with your team. Encourage your team to ask for feedback at every opportunity and establish formal processes to regularly tap into the insights of your customers. Share feedback received with not only those directly involved but also other people across your business who can benefit from the information gained.

It’s unfortunately common for leaders to set behavioral expectations and yet do little to hold people accountable to them. Creating a customer centric culture demands that decisive steps be taken to address misalignment. Put simply, if you observe behaviour that is a threat to customer experience or relationships, you need to do something about it. Engage in honest conversations that allow people to see how their mindset or actions have a flow through impact to what your customers experience. Be fair and respectful, but equally firm in delivering the feedback people need to hear. Karen Gately, a founder of HR Consultancy Ryan Gately, is a leadership and peoplemanagement specialist. Karen works with leaders and HR teams to drive business results through the talent and energy of people. She is the author of The People Manager’s Toolkit: A Practical guide to getting the best from people (Wiley) and The Corporate Dojo: Driving extraordinary results through spirited people. For more information visit: www.ryangately.com.au

Business Franchise Australia and New Zealand 47

Don’t miss an issue

Get the App C OV ER STO RY: L as e r Cli n i c s Au st ra li a

“Having seen exceptional success in Australia, Laser Clinics are now actively seeking enthusiastic, hardworking franchise partners for a number of new sites in Australia and New Zealand.”

are strong leaders and possess an interest in the industry are the best franchisee fit for the company.

What makes Laser Clinics stand out from the competition? TURN KEY. A major advantage of becoming a Laser Clinic’s franchisee is the fact that it is a premium turn-key franchise. Each new stateof-the-art clinic will come fully furnished, including IT set up, industry leading equipment and retail and professional stock.

FIND YOUR

“YOUNESS” WITH

LASER CLINICS

Having seen exceptional success in Australia, Laser Clinics are now actively seeking enthusiastic, hardworking franchise partners for a number of new sites in Australia and New Zealand.

Australian Opportunities Continuing their dominance in Australia, Laser Clinics Australia are focusing on new markets including Western Australia, Tasmania and a number of regional locations.

12 Business Franchise Australia and New Zealand

50/50 BUSINESS MODEL  100K SALARY FROM DAY ONE

reputation for innovation, customer care and competitive pricing.

Unlike other franchise models, Laser Clinics is a 50/50 joint venture between the franchisee and Laser Clinics. This results in a $100K salary for the Nominated Manager from the day the clinic opens.

EXTENSIVE SUPPORT AND RESOURCES

ONGOING SUPPORT AND TRAINING

Laser Clinics offers ongoing support and training from leaders in the booming aesthetics industry, and are a pillar of support from the initial set up, recruitment and opening days, right through to the everyday marketing and management of your clinic. The Head Office team provide extensive franchise training to coincide with an alwayson approach to New Product Development. Additionally, franchisees benefit from ongoing sales support, the opportunity to share ideas with other franchisees and receive regular support meetings and planning sessions.

Why Join Laser Clinics? BOOMING AESTHETICS INDUSTRY

brand has carved a unique niche in the cosmetic treatment industry, helping people of all ages amplify whatever it is about themselves that makes them feel good,” explain the Laser Clinics team. “Their ‘Youness’, as we call it. Without prejudice, without hesitation. Just all the confidence in the world to go out there and own it.”

Spending on cosmetic treatments rose to $1 billion in 2017. In the same year, Laser Clinics performed over 2.7 million treatments and opened our doors to 220,000 new clients. The growth only continues. AWARDWINNING GROWTH Winner of Smart Company’s Smart50 Top Franchise award in 2016. Laser Clinics Australia were also a BRW Fast Franchise winner in 2013. So, in their words, ‘you could say we’re kind of a big deal.’ MARKET LEADING ICONIC BRAND They’re the market leader in laser hair removal, skin treatments and cosmetic injectables and we have an unparalleled

T H E

WHAT DO LASER CLINICS’

M A G A ZFRANCHISE I N E FPARTNERS O R F R A N C H I S E E S HAVE TO SAY?

VOL 13 ISSUE 01 NOV/DEC 2018

Laser Clinics franchise partners come from various business sectors with differing experience and expertise. Each franchise partner brings a fresh perspective to the business. KYLIE & JULIAN SIEBRAND Franchisee since 2014, SunshineAUSTRALIA Plaza, Kawana and North Lakes

t Human Resource support to ensure clinics build high performing teams.

t The recruitment and training of cosmetic injectables.

NATALIE KINGTON

t A briefing on our overall business operations to ensure franchise partners are comfortable with how the clinic operates. t Ongoing training on our products and services. t Marketing initiatives at the national and local clinic level.

FIND YOUR

and NEW ZEALAND

“YOUNESS” WITH

LASER CLINICS

t Legal support and retail lease negotiation. t Ongoing IT support and a full suite of cloud-based business management tools.

Franchisee since 2014, Chermside, Garden City and Carindale “The brand confidence that Laser Clinics instills in its consumers by

How do I get6 more information? ESSENTIAL WAYS TOdelivering safe, affordable treatments

INFLUENCE CUSTOMER EXPERIENCE

For all enquiries, contact Liz Seeto or Fiona Harcourt for Australian enquiries franchsing@laserclinics.com.au or visit https://www.laserclinics.com.au/franchiseopportunities. New Zealand enquiries to franchising@laserclinicsnewzealand.co.nz or visit https://www.laserclinicsfranchising. com/nz

with real results has given me the opportunity to catapult into rapid growth and establish multiple clinics over a relatively short time.

No business matches Laser Clinics for delivering consumers and business partners exactly what they promise!”

THROUGH PEOPLE

Business Franchise Australia and New Zealand 13

SPECIAL FEATURE

HEALTH, FITNESS & BEAUTY FRANCHISING

$6.95 (AUD), $7.95 (NZ) inc. GST.

FINANCIAL & LEGAL ADVICE

LATEST NEWS

FRANCHISE DIRECTORY

www.businessfranchiseaustralia.com.au 48 Business Franchise Australia and New Zealand

health, fitness & beauty

VOL 13 ISSUE 01 nov/dec2018

endota spa

A franchise for the body, mind and spirit

match-fit leadership Business Franchise Australia and New Zealand 49

Resources at your fingertips!

CURRENT TITLES INCLUDE: Business FRANCHISE Australia and New Zealand magazine The Magazine for Franchisees, Bi-monthly publication The Australian and New Zealand Business FRANCHISOR magazine The Magazine for Franchisors, Quarterly publication Australian and New Zealand Business FRANCHISE DIRECTORY Annual publication The FRANCHISE GUIDE Annual publication CGBâ&#x20AC;&#x2122;s website also provides an additional advertising and information format and complements our publications.

www.businessfranchiseaustralia.com.au

Contents

On the Cover 54 Cover Story: Endota Spa

A Franchise for the Body, Mind & Spirit

64 Expert Advice: Match-Fit Leadership

FC Business Solutions

52 Whatâ&#x20AC;&#x2122;s New:

Announcements from the Industry

54 Cover Story: Endota Spa A Franchise for the Body, Mind & Spirit

56 Special Feature: Health, Fitness & Beauty

Big Business

60 Snapshot: Just Cuts 61 Showcase: Snap Fitness - A Passion for Changing Lives 64 Expert Advice: Match-Fit Leadership

FC Business Solutions

68 Snapshot: Listen To Your Body

A regular of Business Franchise Magazine, our special supplement in franchising showcases a different industry each issue To share your specific expert industry advice or to feature your franchise in the next issue, please contact: Kathleen Lennox, Sales & Marketing Manager Phone: 03 9787 8077 Email: kathleen@cgbpublishing.com.au

Business Franchise Australia and New Zealand 51

what’snew!

24 hour gym chain Plus Fitness has raised over $140,000 for Beyond Blue during its National ‘Lift Yourself Up’ campaign In commending all of the Plus Fitness franchisees and staff involved in the fundraising initiative, Plus Fitness Franchisor Nigel Miller stated “as a network, we have always seen a level of generosity and support from within our franchise network that makes us proud on a daily basis”.

The national initiative saw over 150 of its Australian-based franchisees join together to run a campaign that highlighted the benefits of exercise in addressing mental health issues. Each participating franchisee donated $25 for each new member who joined their gyms in August. Funds raised will support Beyond Blue’s work to improve the lives of those affected by anxiety, depression and suicide in Australia.

“Plus Fitness has been about ‘community’ from the day the very first Plus Fitness was opened back in 1996. To have retained these core principles as we have continued to grow means a lot to us.” “Regular exercise is of great benefit to those who experience anxiety and depression and there is a strong synergy with the services we provide and the good work that the team at Beyond Blue does on a daily basis. “We are confident that what our franchisees have achieved here will make a real difference and help create more awareness of the importance of supporting those around us

that are affected by anxiety, depression or suicide.” Beyond Blue Acting CEO Susan Anderson said the Plus Fitness campaign will transform lives. “The donation from Plus Fitness will fund 2,958 calls to the Beyond Blue Support Service, which is funded entirely by donations,” Ms Anderson said. “This generous contribution will change, and potentially save, the lives of people who rely on us when they are at their most vulnerable. On their behalf, Beyond Blue thanks you.” Plus Fitness is now looking at ways to further its support of Beyond Blue following the success of the Lift Yourself Up campaign. Mental health professionals are available at the Beyond Blue Support Service via phone 24/7 on 1300 22 4636 or via www.beyondblue.org.au/get-support for online chat (3PM – 12AM AEST or email responses (within 24 hours).

Service Innovation Treats Ella Baché to Growth “The business recorded an 8 percent increase in total and service revenue, along with a 6 percent jump in retail turnover across the franchise. Hallas said management spent a considerable amount of time focused on ways to develop the business model and drive further success and profitability for franchisees.

A new model innovation program at skincare franchise Ella Baché is reaping dividends for franchisees with an average 21 percent growth in service sales for those embracing the change. Ella Baché CEO Pippa Hallas said a new services menu was the first change implemented as part of a larger four-year strategic development plan for the model. “Over 30 percent of franchisees have made the change to the new services menu and the results are very positive,” Hallas said.

“We listened to what our franchisees wanted, starting with a focus on getting more clients through the door. This led us to customer research, which revealed there was a disconnect in what clients understood we did versus the expertise actually available to them in our salons. We saw the opportunity immediately and conducted a full review of our service menu.” Mandy Kaur, who operates the Doncaster franchise was one of the first franchisees to convert to the program and has experienced 32 percent growth since implementing the new menu. “We saw an immediate change when we

52 Business Franchise Australia and New Zealand

introduced the new service menu. It seemed to make everything more appealing for clients. We have a higher customer return rate now, especially in the younger under 25 demographic, and better product sales,” she said. Ms Kaur also confirmed her business had experienced a 45 percent increase in service sales, and a 10 percent increase in product sales because of the menu changes. She also believes it has enhanced the company’s point of difference in the market place. “What they have done is so fresh. I’ve never seen anything like it in the industry before. There is no one really owning the benefits of safe, long-term, effective skin care like Ella Baché does and the new menu really brings that to life for the company,” Ms Kaur said. Ella Baché expects all 145 salons nationally will be converted to the new service menu by the new year. For more details go to: www.ellabache.com.au

KX Pilates Celebrates 50th Studio Opening and International Expansion carefully prior to making it happen. “Having run KX Pilates retreats in Bali for a number of years I have become familiar with the market and recognized the potential for a boutique fitness offer like KX Pilates. We did our due diligence and found a local partner who we believe has the ability to help us reach at least 25 studios in Indonesia over the coming five years. We have a big vision for the future but everything we do is backed by thorough research and consultation.”

KX Pilates, an award-winning Australian boutique fitness franchise, recently celebrated two significant milestones with the opening of its 50th studio location in Hobart, Tasmania, and first studio opening in Jakarta, Indonesia. Aaron Smith, CEO and founder KX Pilates, said, “When I started the business my goal was to reach 50 KX studios within ten years so

Locally, the 50th studio marks KX Pilates’ launch into Tasmania, and is owned by Australian cricketer Matthew Wade and his wife Julia, who has been a KX devotee since first training under Smith’s instruction in 2010. Smith said, “I am really excited that Julia is not only opening our first Tasmanian studio but also our 50th studio.”

I am thrilled to have hit the target early.” “We have identified the potential for between 120 and 150 KX locations across Australia and we have set ourselves a new goal to achieve that within the next five years.” Smith, who recently attended the launch of KX Pilates in Jakarta, Indonesia, says that international expansion is an important next step for the brand and one he considered

“Julia was one of my first clients when I launched the business in 2010 and she has continued to train with us since. She understands the physical and mental rewards that come from the KX experience and I believe she will do an outstanding job running Hobart.” Find out more at www.kxpilates.com.au

Townsville’s medi-aesthetics clinic gets a facelift and welcomes national brand Well-known Townsville Injectable and Laser Clinic has rebranded to national, leading medi-aesthetics brand Australian Skin Clinics, bringing a broader treatment offering to local clients. Townsville Injectable and Laser Clinic located in Castletown Shoppingworld officially made the transition to Australian Skin Clinics in August. Australian Skin Clinics Franchisee, Irene Vassilakos, said she is excited to be able to offer locals a new beauty experience under a well-known brand. “I knew when I made the decision after 10 years to align my business with a national brand that it had to be Australian Skin Clinics,” Ms Vassilakos said. “Australian Skin Clinics are a very client-focused brand who are improving all the time and always work to address client needs, which has always been a focus for my clinics, so it was the perfect fit. “I think Townsville is really going to benefit from having a brand like Australian Skin Clinics who are focused on continuing to ensure our clients’ needs are met in a results-driven and satisfaction focused manner.”

Australian Skin Clinics Castletown will continue to offer laser and injectable treatments as well as a range of new, results-driven cosmetic and medi-aesthetic treatments such as Fractional RF Skin Tightening and signature High Performance Microdermabrasion. Australian Skin Clinics Townsville is located at Shop 154, Castletown Shoppingworld, Woolcock St & Kings Rd, Hyde Park, QLD 4812. For more information visit www.australianskinclinics.com.au.

Business Franchise Australia and New Zealand 53

FE ATUR E : h e a lt h, fi t n ess & b e au t y

c ov er sto ry: e n d ot a s p a

endota spa

A franchise for the body, mind and spirit

across the country. Every year, three quarters of a million people visit an endota. They have a loyal database of over 2 million clients and their website receives an impressive 2.5 million visits each year. The wellness market is substantial and growing. It is now a $3.7 trillion-dollar industry, and in Australia, endota is recognised as the market leader. The trust in the journey experienced at endota spa is what sets them apart, and is driving the company to be a powerful brand in the global wellness industry.

What do endota spa offer customers?

Endota spa is a place where women come to feel cared for on a physical, spiritual & emotional level. Nearly 20 years ago, Melanie Gleeson, founder & CEO of endota spa, took a risk and followed her hunch that mindfulness would become more important in people’s lives. She saw a gap in the wellness market, and with her passion for simply ‘making people feel better’ the first endota spa was opened. At this time, few people understood what a spa was, and even fewer recognised the importance of investing in wellbeing. Today, endota spa are proud to be the largest day spa network with over 100 locations

Although they are most widely known for their spa treatments, endota is a wellbeing brand, supplying skincare and beauty products that benefit and consciously enhance wellness. They offer women a haven of escape from the stresses of everyday life when they come into the spa, while also nurturing and encouraging self-care outside the spa. Endota spa achieves this by supplementing at home wellness rituals with beautiful organic and natural products.

corporate, medical or having run their own business before, they all have a common interest or passion for wellness. Husbands & wives, sisters, girlfriends or therapists who have worked at an endota previously are just some of the amazing business owners in the network today. There is no prerequisite in beauty required when considering an endota franchise, just passionate & driven candidates looking to join a network of inspiring people and become a part of the wellness industry. Endota franchisees all align along a fundamental value system, the network is united in a way that defines the company and its business owners wholeheartedly, and sets them apart from many other franchisee networks. As a business owner, you become part of the ‘endota tribe’ as the endota team like to call it. A like minded community of people all connected by the belief that in order to look good on the outside, you first have to feel well on the inside. Endota spa franchisees are valued and respected, not just as business owners but true ambassadors of our brand.

Exciting growth

Perfect endota spa franchise fit

Across the country, endota spa currently has over 100 locations. You will find your local endota spa in either a major shopping centre, beautiful main street location or at times, within a recognised hotel establishment.

The endota spa business owners come from a variety of backgrounds. Whether it be

Within the past 12-18 months, the company has opened 11 new stores, with a further

Endota spa are looking to expand their franchise network, and offer many great benefits to their franchise partners.

54 Business Franchise Australia and New Zealand

FE ATUR E : h e a lt h, fi t n ess & b e au t y

six new stores to come before April 2019, including the first endota Light & Hydration Studio in Western Australia. These openings have seen endota spa grow their brand awareness and extend their footprint into most states across the country. Future growth sees endota spa focus on the Queensland, New South Wales & Western Australia market, where they plan to share the endota spa experience and philosophy; wellness works for everyone and anyone.

Why do we need endota spa? In today’s hectic world, we are so busy giving to others that we can forget about caring for the most important person in our lives; ourselves. With stress and anxiety on the rise, endota offers the chance to disconnect from the outside world and reconnect with ourselves. Taking time-out to escape from the pressures of everyday life offers women the balance they need to give back to others and be the best version of themselves. Inspired by its origins on the Mornington Peninsula, the endota spa retail experience brings customers back to nature, connecting them with the land through natural textures and subtle tones. Inside this understated environment customers access a new sense of luxury and naturally rejuvenate body, mind and spirit. With professional, organic products in the caring hands of highly trained therapists, customers receive a consistent service based on network-wide treatment protocols. Customers are invited to explore the beauty and skincare products in an interactive dabble bar and go on a journey of all the senses from the moment they walk through the door of an endota spa. This clientfocused experimental play encourages sales and brings the client experience to the forefront of everything they do. At endota, they focus on the belief that true beauty comes from within. When we feel beautiful, we look beautiful too. Offering women balance and giving them the chance to nurture self-care with their products

Franchisee support

visits from a team of business development managers, they are small business specialists focused on helping endota spa owners achieve the best results from their business.

Endota’s support centre (located on the Mornington Peninsula) in Victoria is made up of several internal departments such as finance, Operations, Marketing, design & HR, just to name a few.

Endota spas depend on recognised service standards and spa quality assurance systems. They aim to provide consistent and thorough training, inspired by expert educators, to the highest of standards.

When joining the network, you will have the strength and support of the largest national spa network, three principal product ranges, including the signature Organics range, which is certified organic, innovative marketing, management tools along with the endota spa nationwide gift voucher programme.

This year has been a very big month for the brand, seeing the company open their first endota spa wellness college in The District Docklands, Melbourne. The endota Wellness college is a Registered Training Organisation (RTO) that offers nationally recognised and accredited training in beauty & wellness. Their courses are not only open to people within the endota network, but to people wanting to learn through a quality RTO. Their courses keep pace with fast moving trends and advancements in both technique and technology within the industry.

and services sets endota apart from the competition in a fundamental way.

The company’s property team have available demographic profiling tools and benchmark leasing data to establish not only the best location for new spas, but the most favourable commercial terms. The team at endota spa seek to assist owners generate an improved return on their investment through expert management of entry costs, using their experience in the fitout process and the economy of purchasing they achieve with their suppliers. Every endota spa business owner receives

Clearly there hasn’t been a more exciting time to join the endota spa team as a franchise partner. Contact Emma in the business development team: emma.stewart@endotaspa.com.au or visit https://endotaspa.com.au/about-us/ partner-with-us

Business Franchise Australia and New Zealand 55

FE ATUR E : h e a lt h, fi t n ess & b e au t y

FE AT U R E A R T I C L E

Health, Fitness & Beauty

BIG BUSINESS If youâ&#x20AC;&#x2122;re looking to invest in a booming industry for great financial returns, or you enjoy a healthy lifestyle and keeping fit, then look no further than franchising to provide you with a multitude of exciting business opportunities. Health, fitness and beauty franchises are attractive businesses prospects that are guaranteed to make you feel good! The health, fitness and beauty industry covers an enormous choice of businesses, ranging from gyms, to spas, to hairdressers, and many more - all of which you will find in Business Franchise Magazineâ&#x20AC;&#x2122;s Health, Fitness and Beauty Feature! This evergrowing sector includes a wide range of beauty services including nails, hair removal, and male grooming, making it an interesting prospect for many potential franchisees. Franchising has proven to be a fantastic format for successful businesses across these growth areas. People are becoming more aware of the benefits of maintaining a healthy lifestyle, and have the desire to take better care of themselves than ever before. Laser Clinics Australia are the cover stars of this issue of Business Franchise, joined by endota spa on our Feature Front Cove. Both companies are at the very top of the game in their respective fields, and offer superior

56 Business Franchise Australia and New Zealand

FE ATUR E : h e a lt h, fi t n ess & b e au t y

franchise opportunities for those interested in becoming an owner of one of the best spas or clinics in Australia. Laser Clinics have seen exciting expansion across Australia this year, with clinics now in every state. Check out our cover story in the front of the magazine for more information on this amazing brand and their plans for expansion into New Zealand. Head to page (INSERT PAGE #) to read about why endota spa is one of Australia’s best health and beauty destinations for consumers and franchisees alike. Keeping in shape, being healthy and wellgroomed can make you feel vibrant and attractive, on the inside and out. Fit and healthy people radiate happiness, selfconfidence and vitality. Likewise, owning a customer-focused franchise that helps to promote a sense of wellbeing and happiness can be just as rewarding, not to mention lucrative! Ever-growing beauty standards expanding waistlines The number of people who are overweight in Australia continues to rise according to the Government’s Australian Institute of Health and Welfare, and at a time when beauty and weight standards have never been higher; particularly with the often-unattainable standards and pressures imposed by social media. The Institute has found that almost two in three Australian adults were overweight or obese in 2014-15. Twenty-eight per cent of Australian adults are classed as obese in 2014-15, an increase from 19 per cent in

“Health, fitness and beauty franchises are attractive businesses prospects that are guaranteed to make you feel good!”

1995. Also outlined within the survey was the fact that one in four Australian children, aged between 2-17 were overweight or obese in 2014-15. Fifty-two per cent of Australian adults were not sufficiently active in 2014-15, although this has decreased from 56 per cent in 201112. With these staggering figures, it’s no wonder that fitness and wellbeing franchises have experienced rapid growth over recent times.

Focusing both mind and body to develop life skills, organisations such as Snap Fitness provide their clients with programmes to help lose weight, gain strength and develop muscle; improving both their self-esteem and physical abilities. To read more about Snap Fitness gyms, training classes and franchise opportunities, head to page (insert page).

Improving your bottom line A fantastic franchise opportunity showcased within this feature is Listen To Your Body (LTYB). Established in 2004, LTYB has proven progressive systems, high level franchisee support and strong goals of member results and Franchisee Profitability. LTYB sessions are individually programmed to drive 90%+ retention rates across all studios and build a strong local fitness community. Many franchised gyms, in varying formats, have experienced similar success in recent years.

“Keeping in shape, being healthy and wellgroomed can make you feel vibrant and attractive, on the inside and out. Fit and healthy people radiate happiness, self-confidence and vitality.”

In recent years, franchised gyms such as Snap Fitness and Listen To Your Body have experienced outstanding success as people become more and more aware of the importance staying active and looking after their physical wellbeing. Added to the mix are 24 hour gyms – catered specifically for our busy lives, single sex gyms and more - and you have a sector of franchising that has boomed across the country and the world.

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FE ATUR E : h e a lt h, fi t n ess & b e au t y

FE AT U R E A R T I C L E

tanning, and all the beauty products to keep you looking great, there’s a business opportunity out there for you.

“Perhaps you have been a beauty therapist working out of a salon for many years; now may be the right time to build your own business based on a tried and tested successful formula offered by a franchise.”

Check out the figures A report released by IBISWorld states Australian fitness industry revenue of $2.9 billion and estimated to reach, over the next five years, $3.4 billion. Australians are expected to spend: • about $1.7 billion on gyms and personal training; • about $380 million on weight-loss services; • about $292 million on dietary supplements; and • about $121 million on surgery. The Australian Fitness Industry Report 2012 (by Deloitte Access Economics for Fitness Australia) highlights some key statistics: • Among Australians, aerobics, fitness or gym workouts are now the second most popular physical recreational activity after walking. • Over four million Australians participate in fitness industry activities.

Perhaps you have been a beauty therapist working out of a salon for many years; now may be the right time to build your own business based on a tried and tested successful formula offered by a franchise. Laser Clinics Australia, Australia’s most experienced provider of laser hair removal, cosmetic injections and skin treatments, with over 105 locations and many more to come. Believing that affordable, non-surgical cosmetic treatments should be available to everyone, Laser Clinics Australia help all clients look and feel great about themselves. Read more about this award-winning franchise and how to become a Laser Clinics franchise partner in our cover story.

Big business

Endota spa, the largest day spa network in Australia, are leading the way in pampering. With over 100 locations across the country, they provide clients right around Australia with amazing products and services. Every year, three quarters of a million people visit an endota, and they have a loyal database of over 2 million clients. Their website receives an impressive 2.5 million visits each year – making endota spa a very attractive franchise opportunity.

Beauty business is big business. These days, people are spending more money on beauty than ever before, and the industry is constantly growing and evolving.

According to an IBISWorld report (Hairdressing, Beauty Salons Market Research Report) key success factors for operators in the industry include:

Women have always loved to be pampered and preened, and now with ‘man-scaping’ rising in popularity it’s men too who like to be buffed and waxed – not just their cars!

• Having links with local health professionals. Beauty salons can benefit from client referrals from local doctors and dermatologists.

Just about every aspect of the beauty industry is covered by franchising. From teeth whitening to cosmetics, hairdressing, manicures and pedicures, massages, waxing,

• Use of specialist equipment or facilities. Having specialist equipment enables salons to provide value-added, higherpriced services.

• Users are typically female (42 per cent) and younger (25-34 years). • The biggest increase in users was from the 45-54 year age group. • Looking forward, participation will continue to increase exponentially with total demand increasing to 7.15 million users by 2020.

• Proximity to key markets. It is an advantage to be located in a high profile, preferably wealthy area with significant passing pedestrian traffic and easy parking. • Having a loyal customer base. It is important for a salon to build up a base of satisfied clients, to ensure repeat visits and attract new customers through good wordof-mouth.

“Passion for the industry is an obvious must. Franchisors are looking for people who are passionate about what they will be committing a large part of their lives to.”

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Once you have made the decision about which industry is right for you, the next step is working out whether you can actually afford it! You must then get with your franchise banker and put together a realistic sum of money you can afford to put into this new venture. This will most likely weed out some systems quite quickly – as the larger, more well-known fitness names come with a hefty price tag. They are strong, tried and tested and have proven success stories – but you must truly be able to afford to buy into them.

• Ability to control stock on hand. Controlling stock levels, particularly haircare and beauty products, is important to maintain the liquidity and cashflow of the business. • Superior financial management and debt management. Financial and business management skills are vital to ensure cashflow and the survival of the salon. • Access to highly-skilled workforce. A salon depends on the skill of its hairdressers and/or beauticians. Maintaining and updating skills is important to stay abreast of new hair styles and beauty treatments. • Marketing of differentiated services. Salons can move away from price based only competition by offering quality, value-added and higher priced services. Offering a fixed franchising fee, with flexible finance options and ongoing support, Just Cuts™ now have a kiosk option, making the company a flexible franchise opportunity. Just Cuts™ service over 90,000 clients each week, proving again the strength of a franchise in the health, beauty and fitness sector. Read more on page (insert page number)

An alternative approach Alternative health therapies are also becoming increasingly popular among people searching for alternatives to prescription medicine, which has resulted in an increase in the popularity and use of herbal remedies in recent years. Financial figures showed the sector, which includes Chinese medicine, acupuncture and other therapies to grow by around six per cent per annum over the next five years. According to the Australian Trade Commission; “The Australian natural

(complementary) healthcare industry has domestic sales of over $1 billion per year. Market research shows that the popularity of natural healthcare products is increasing with a growth rate of seven per cent year on year. Three-quarters of Australians, including 92 per cent of women aged 2024, take at least one dietary supplement and a quarter of the population visit complementary healthcare practitioners each year. The Australian industry continues to grow to meet these requirements. Already attuned to alternative approaches to health, discerning baby boomers (Australia’s largest population group) increasingly demand greater choice and adopt a preventative healthcare approach to maintaining healthier lives. In Australia, the fastest growth areas are nutritional oils, men’s health and eye health.

Making the right choice The decision to purchase a franchise is no doubt a difficult one, and with so many successful offerings out there on the market, how do you decide which one is right for you? Passion for the industry is an obvious must. Franchisors are looking for people who are passionate about what they will be committing a large part of their lives to. If you already love to spend time at the gym, enjoy exercising and living a healthy lifestyle, then that passion for the industry will be a great backbone for building a successful business. Becoming a franchisee could be a great step towards improving your lifestyle. Once you’ve done the hard yards in establishing the business it could give you more opportunity for flexibility to work around family life, or other commitments.

Once you have an amount in mind, you can begin to shop around. You will be able to narrow down your search, but don’t rush. If you get to your shortlist, it is time to direct all your attention to the franchise system and the franchisor.

Know your franchisor The franchisor holds the key. The management system, the operational procedures, the leasing agreements, the contracts, and the fees have been generated by the franchisor. Check the franchisors background – is it solid? Meet with him or her. Do they seem to be a person of integrity? Do they answer all of your questions openly and honestly? Do they invite you to do your own investigations into the company? Are they eager for you to talk to existing franchisees? If at any point you feel pushed, rushed, bullied or even ignored by the franchisor – it is time to consider walking away. Hopefully though, the franchisor will be professional, honest and open. The next step is to meet with existing franchisees. While it’s fine to have all the manuals in place and have the franchisor tell you how great and successful the business may be, it’s the franchisees that have the real story. Visit them in their place of business, ask questions, and ask their employees if they enjoy working there.

The hard work begins! Once you have made the decision to purchase your franchise then the hard work really begins, and that’s where your passion and drive to succeed will be vitally important. So if being healthy, looking great or keeping fit is something that will get you out of bed every day, ready to work hard at growing your business then perhaps a franchise from one of these exciting growth areas is the one for you!

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FE ATUR E : h e a lt h, fi t n ess & b e au t y

Is the price right?

FE ATUR E : h e a lt h, fi t n ess & b e au t y

snaps h ot: J ust C uts The first Just Cuts Franchise opened in 1990, just 8 years after Denis ran that initial promotion in his original salon. One of his Stylists came and asked if Denis would help her open a Salon that used the same idea, that original franchise is still in business today, 28 years down the line.

Growing and Changing As a salon concept, Just Cuts has grown and changed over the years whilst staying true to that original no appointment, just come in Just Cuts vision. Just Cuts has opened stores throughout shopping centres across Australia, expanding to New Zealand and most recently the UK.

IT’S JUST EASY WITH JUST CUTS Style your work and life, your way, with Just Cuts – the largest and most loved family hairdressing franchise in the Southern Hemisphere. With a franchise like Just Cuts, you’re partnering with a well renowned brand and retail offering, in addition to being provided with all the systems and processes you need to drive your business to success. Just Cuts Franchise Owners come from all walks of life, and the majority have never cut hair. When we seek a Franchisee for a Just Cuts Salon, we look for a passion for people and an eagerness to learn. Just Cuts offers a great work/life balance and is a flexible business, providing quality haircuts for the whole family. We really believe that Just

“With 210 current franchisees, and an average of 15 new salons opening annually, Just Cuts has become the largest hairdressing franchise in the Southern Hemisphere.”

Cuts isn’t just a franchise, it’s a community and our Owners do best when they engage with our community.

A franchise means you’re not alone Our Owners are fully supported by the qualified Team at Just Cuts Head Office Academy. The Team provide you with business, operational and marketing support to run your business in the way that works for you. The Just Cuts Franchise system has a proven track record of over 28 years in more than 200 salons. The Just Cuts Team really do partner with you to support your business, beyond just the initial set up and opening. We really believe in the Just Cuts Community and as a family business ourselves we get to know each and every one in our community and how best to support them.

The Origins Just Cuts has a simple origin story. Founder and CEO Denis McFadden turned a simple idea into a business concept that changed the hairdressing industry forever. In 1982 Denis ran a promotion at his Sydney salon to boost business, offering his clients a ‘no appointment, $6 Style Cut’. With an overwhelming response, the concept for Just Cuts was born.

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With 210 current franchisees, and an average of 15 new salons opening annually, Just Cuts has become the largest hairdressing franchise in the Southern Hemisphere. With over 5 million Clients walking through our doors annually we need to be on top of our haircutting game! We only employ fully qualified Stylists who can support our Franchisees new to the cutting world. We’ve made it easy for Clients, launching the Just Cuts online check in and loyalty app in 2017 allowing Clients to check into their local salon and avoid wait times. Whilst we’ve moved ahead and kept pace with change, we’ve always stayed true to the no appointment, no request vision whilst providing more to our Clients.

Extending our services and moving into Retail Despite the name, Just Cuts does a lot more than cutting, we offer our Clients a full array of services including hair washing, Blow drying and thermal styling – but we are best known for offering a high-quality haircut at a reasonable price. We also stock a Just Cuts Exclusive retail range – JUSTICE Professional. JUSTICE Professional is professional quality hair care and styling with over twenty products for all hair types. Despite extended and additional services, we stay true to a chemical free salon model.

Opportunities with Just Cuts No matter what happens in the world, hair never stops growing, so hairdressing and high-quality haircuts will always be needed. As a Franchise, Just Cuts will support you with everything, from opening the doors to ongoing marketing and operational support. Just Cuts is growing, and we have big opportunities opening up in the NZ and UK markets. With strong year on year growth there is still lots of potential both in Australia and overseas. For more information, visit: www.justcuts.com.au/franchising/

FE ATUR E : h e a lt h, fi t n ess & b e au t y

s h owcase : S N A P FI T N ES S

â&#x20AC;&#x153;Snap Fitness has over 230,000 members across Australia and New Zealand, and their clubs traditionally attract everyday health and fitness conscious people. Snap Fitness is for everyone - from the beginner to the advanced athlete.â&#x20AC;?

snap fitness a passion for changing lives 62 Business Franchise Australia and New Zealand

Snap Fitness first began Franchising in 2004, back in Minnesota, USA. Since the companyâ&#x20AC;&#x2122;s establishment in Australia in 2009, the premium 24/7 fitness club has gone from strength to strength. With over 2000 clubs globally of which 210 clubs are operating across Australia and another 53 in New Zealand, Snap Fitness offers the security of an internationally recognised brand and has proven that innovation is the key to brand agility as it provides the most rewarding fitness experience in the world. The company currently has over 20 clubs in development in Australia and New Zealand, making a Snap Fitness franchise a great opportunity for potential franchisees to enter into an established yet growing brand.

FE ATUR E : h e a lt h, fi t n ess & b e au t y

Snap Fitness Product Offering Snap Fitness offers premium 24/7 fitness clubs, with the main advantage of Snap Fitness being that they have the potential to add many different features and services in order to remain competitive against major ‘big box’ clubs and their traditional competitors. Many of the clubs offer a full range of services including group-fitness classes, personal training and child minding. Every Snap Fitness club has state of the art free weights and cardiovascular equipment from Matrix, Techno Gym or Cybex. Snap Fitness provides their members with high value at a lower cost. The company aims to add fun to fitness - with 6-week transformation challenges, Myzone challenges, and social events to attract a wide range of customers. All clubs are fitted out with Myzone technology, which allows members to achieve greater results through an innovative heart-rate based system that allows members to monitor their heart rate, calories and effort, with a focus on rewarding effort rather than fitness. Snap Fitness has also recently launched Myzone Myfit 24/7 Functional workouts providing members the flexibility to complete a high-intensity express functional workout any time of the day.

The Snap Fitness Customer Snap Fitness has over 230,000 members across Australia and New Zealand, and their clubs traditionally attract everyday health and fitness conscious people. Snap Fitness is for everyone - from the beginner to the advanced athlete.

The Snap Fitness Franchisee When it comes to the ‘perfect’ Snap Fitness franchisee, it’s not one size fits all. The company’s franchise partners come from a broad range of areas.

Some attributes Snap Fitness look for in potential franchisees include: • Ideally, an owner operator – not necessary in a full-time capacity, but driven to be hands-on and have a connection with their business and corporate head office. They usually connect in with their Club Manager at least once per day • Previous business experience • A passion for changing lives • Self-motivated • Motivated by results • Possess an entrepreneurial spirit • Passionate about embracing a Global Brand and buying into a Global Franchise system. • Personal worth around $500K nett to meet finance approval • Franchisee’s don’t necessarily have to be fitness enthusiasts however there are many in the Franchise network who are.

Territories There are currently available Snap Fitness franchise locations available regionally across Australia. The company’s next main focus is to expand within the Melbourne and Adelaide markets, which are predicted to be the next big areas of growth opportunity for Snap Fitness. Adelaide typically has lower operating costs for franchisees, and Melbourne is the fastest growing city in Australia, making both locations fantastic opportunities for interested franchise partners.

Franchisee Support Snap Fitness have a fully dedicated franchise sales, real-estate and brand performance

team allocated to each club to assist from the first franchise enquiry through to finding the right location and opening the doors to your new club, as well as ongoing management and operations processes and support. The company runs an internal workshop called Snap Fitness University, which is a 5-day intensive program that is open to new franchisees and club managers plus there is ongoing face-to-face education training, webinars and an annual Snap Fitness Summit which provides Franchisees the opportunity to learn from and connect with other franchisees and suppliers through a ‘ONE TEAM’ approach. It is achievable for a club to hit 1000 members within the first 12 months of trade, making a Snap Fitness franchise an attractive prospect. After those initial 12 months, the focus is to retain the members with a great club culture, which is a key focus for the brand. This assists franchisees in achieving more growth in the second 12 months of business.

Snap Fitness and the Franchising Industry The team at Snap Fitness explain that the fitness industry to be extremely exciting, rewarding and evolving at a rapid pace. A strong brand that evolves with the current global trends, within a proven model will stand out from the competition. Snap Fitness has set the foundations to be a dominating brand, and the evidence has shown as the company continues consistent growth and franchisees find ongoing success. For more information visit: www.snapfitness.com.au

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e x pert adv i c e

Match-fit leadership

Approaching leadership in business is much like a tennis player preparing for Wimbledon, or a major league baseball team approaching the World Series. The training regime, the team, the competition, the strategy and leadership all combine to a championship-winning formula. 64 Business Franchise Australia and New Zealand

Hard work is vital Like an athlete training and working out to improve their skills and ensure peak fitness, the hours that go into growing and sustaining a business is hard work. There are no easy answers â&#x20AC;&#x201C; the groundwork needs to be laid with a solid team, clear goals, a vision and mission, and a good strategy. Sometimes a business owner will buy into a franchise brand thinking that the hard work is done â&#x20AC;&#x201C; that the customer is there, the operations are set, and the brand is strong. This may be true, but it doesnâ&#x20AC;&#x2122;t mean that hard work is not required to build the business. Hard yards are

FE ATUR E : h e a lt h, fi t n ess & b e au t y “Like an athlete training and working out to improve their skills and ensure peak fitness, the hours that go into growing and sustaining a business is hard work.”

individual performance and leadership skills within the ranks to help prepare for the future. A business owner also needs to set the core goals they want to achieve with the business and their team. These need to be visible, SMART, reinforced with the team and adjusted as necessary. Wins should be celebrated by the leader, and the team, and if that premiership doesn’t quite work out, goals should be refreshed and new strategies developed to take the business to the next level in the next quarter, half or year.

still important to building for future growth and success.

Eyes on the prize For every NRL or AFL club at the start of the season, the ultimate prize is winning the premiership. They will also likely have other goals they are working towards – areas of improvement in strategy and performance, and development of their team to improve

It is also important to keep focused on the tasks that contribute in the achievement of these goals. It can be easy to become distracted along the journey. Social media, technology at our fingertips and the need for everything to be completed now can be a hindrance at times. Much like blocking out the noise of a crowd of fans, or the chatter of the media about the team’s performance, it is important to take the information that’s relevant, and to tune out the noise that, at best, is a distraction from the task at hand, at worst, causes unnecessary panic or making rash decisions to abandon a strategy that otherwise might be working. Use the information and technology to aid performance and enhance decision-making on issues that directly impact the business, otherwise find ways to minimise distraction.

Knowing the rules and scoping out the competition In sport, disruption occurs all the time. New rules. New equipment. New sports science. Innovation and understanding, and meeting, this disruption will help athletes and clubs thrive. A business owner must keep themselves up-to-date with any rule changes in their business operations. New industrial relations laws, technological advancements or new competitors are a consideration every business owner needs to be across. These may have a significant and direct affect and it is important to understand their impact, and evolve processes and plans to meet the challenges and opportunities they present.

Watching the clock Time moves fast – on and off the field. It is the only commodity that everyone is afforded in the same unit measurement. A business and its competitors get the same amount of time, just as two opposing teams in a game of football or basketball. The difference is how this time is utilised. A good sporting team will create opportunity and push forward with the time allocated, as will a good business leader. It’s vital to use time as effectively and efficiently as possible to strive towards the goals that need to be achieved. A good business leader

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e x pert adv i c e

“Whether it is a team sport, or an individual sport, success rarely rests on the shoulders of one person. Coaches, fitness experts and managers all play a role to develop the strategy and skills involved in winning that AFL premiership or Olympic gold medal.”

will find ways of working that harness their productivity, automate tasks that are set and forget and delegate, where required.

A team effort Whether it is a team sport, or an individual sport, success rarely rests on the shoulders of one person. Coaches, fitness experts and managers all play a role to develop the strategy and skills involved in winning that AFL premiership or Olympic gold medal. A franchisee must put themselves in a similar mindset in order to achieve success. They must build a team around them to provide the best advice and drive innovative solutions to problems and ways to meet opportunities. Harnessing the knowledge of experts in operations, marketing, finance or human resources are essential to ensuring that new ideas are brought forward and all decisions are made with up-to-date and relevant information.

Taking on a leadership role Often, we see in sport, a successful coach or player is poached by a competitor but doesn’t quite achieve the same success they did at their former club. While many factors may be at play in this outcome, it’s important to note that replication doesn’t happen automatically. Simply dropping a good coach with an excellent reputation into another club, won’t guarantee success.

Some business owners may seek out a wellknown franchising brand in the hope that they can simply replicate the success without adjusting any other factors such as localmarket advertising or product offering. No matter how successful and well-known a franchise brand is, the franchisee must take a leadership role to drive their individual franchise forward, adjust the business to their needs and develop their own plan for success.

Keeping the star player in peak physical and mental fitness In a business, the leader is a high-performing machine, not unlike a professional tennis player. A tennis player is the key asset in their success. Their fitness, strategy, skills and health will help them continue to win matches and earn their living. While a franchise or small business owner may not be slugging it out at Wimbledon, physical and mental health is critical to outstanding performance. A fit and focused mind, body and spirit is critical to ensuring that the leader is an asset of the business. An asset that can deliver a strategic vision, a good performance and provide ongoing support and development of their team around them in the form of coaching, training, leading and driving improvements and innovation. A business owner with an athletic mindset will understand their boundaries and limits

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– this may mean taking time to reset the body, mind and spirit to keep themselves fit and healthy. From managing a diet and fitness regime that best works for them, networking to meet people to feed the mind, keeping up-to-date with relevant information, staying curious and taking time to laugh and enjoy life will help keep them happy and ready for the next challenge. FC Business Solutions is the only integrated consultancy focused exclusively on the franchise community. Our team of professionals has been providing specialised and expert services to franchises for many years. The FC Business Solutions team are actively involved members of the Franchise Council of Australia regularly attending events, participating in committees and assisting in raising the profile of franchising in Australia. FC Business Solutions is a business which has proudly been certified in accordance with the internationally recognised ISO 9001: 2008 management system which focuses our business on delivering a consistent level of quality to our clients defined by regularly reviewed processes and procedures. hello@fcbs.com.au (03) 9533 0028 www.fcbs.com.au

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snaps h ot: L isten To Your B ody

Exciting Opportunity with Listen To Your Body

Listen To Your Body (LTYB) is all about personalising training and exercise, and the growing LTYB team have trained thousands of members since 2001. This means that they have a thorough understanding of what it takes to get great results, for both their happy customers and franchise partners. The team at LTYB are looking to expand their network by taking on new franchisees across Australia, making now the perfect time to become a Listen To Your Body franchise partner. Business Franchise Magazine sat down for a chat with Ben Fletcher, CEO and founder of Listen To Your Body to hear all about why becoming a LTYB franchisee might be the perfect fit for you.

How did it all start? “We began with one Personal Trainer in 2001, and soon developed a Group Personal Training model. By 2008, after just seven years of trading, we had more than 15 LTYB personal trainers and close to 500 clients. We began franchising in 2013 after years of testing and shaping the franchise model, and we now have 13 amazing franchisees.”

What do you offer your clients? “We offer group personalised training in which every member in every session has their own personalised plan. We run the sessions in a small group of up to 15

members per session, creating a really tailormade training experience for each client.”

What type of person would ‘fit’ your franchisee profile? “A passionate personal trainer or a business person with a passion for fitness.” Listen To Your Body provides their franchisees with initial and ongoing support, including: Start-up • 40 hour Franchisee induction • Site Selection support • Marketing support • Marketing Kit designed by our Graphic Designer • Social media support • IT Support • Group supplier discounts • Launch plan support • Project Management to open support Ongoing • • • • • • • • • • •

Quarterly Business Health Checks Annual conference Quarterly State meetings Monthly Site visits in the first 12 months Weekly support Group Webinars Group buying Marketing support National and local 9 Annual campaigns Project management support Personal trainer recruitment support

Why is Listen To Your Body different to the competition? “We are a solution for inactive people

looking for motivation to change. We attract this market as we have capped members per session to avoid big crowds, we have individualised plans, there are no mirrors and no expectation to train the same as other members, creating a welcoming environment. We have no contracts and foster a non-intimidating environment.” Ben explains. “In our industry, the very fit people go to Group Fitness High Intensity classes, other people join gyms, which can work for self-starters and members who are good at DIY training, but not everybody. Every one of our sessions is guided by a Personal Trainer, making is a great option for those who may not know where to start.”

What are your plans for the future? “Our focus for the next 12 months is to expand to Sydney, we are aiming for 10 new franchise partners, grow 30 per cent in total revenue and execute two more existing studios into the High Performance group within our network.” This is certainly an exciting time of growth for LTYB, and a great time to join the team as a franchise partner.

What are your thoughts on the franchising industry? “I love franchising when it’s done well, I think there is an amazing toolkit in most systems that new business owners don’t have to spend huge amounts of money to build. The key for a great franchise system is support and the ability to win customers through being part of a strong brand.” Ben explains. “Franchising is in no way a guarantee to make money, it is a risk like any business, however I believe the franchise format lowers the risk due to the proven concept. If people want to be profitable in franchising, they need to do one thing amazingly well, and that is to follow the systems and be a great listener. The franchisor has worked hard to build a business that works, and has a better understanding of what works and what doesn’t.” For more information about becoming a Listen To Your Body franchisee, go to https://listentoyourbody.com.au/ or contact ben@listentoyourbody.com.au

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Join one of the world’s most stylish retail franchises

BoConcept

BoConcept is a global brand, with 265 stores in 65 countries, spreading across Europe, North America, the Asia Pacific region, the Middle East and Northern Africa. As BoConcept begins expanding within Australia, Business Franchise Magazine decided to explore some of the many reasons that BoConcept is ahead of the competition for both their franchise partners and their customers. BoConcept is more than just a retail franchise with a passion for producing impeccably crafted pieces for the home; it is an organisation with style and expertise, ready to help all of their customers create modern and sophisticated homes and living spaces - with Scandinavian design principals at its heart.

A Franchise for Your Lifestyle BoConcept as a brand is globally renowned for its style, quality and fair price. Becoming

a BoConcept franchisee means joining the ranks of this success, stylish and profitable organisation. With 15,000,000 website visitors, 5,000,000 in-store visitors per year, you know you are partnering with a brand and company you can take pride in and find success with. With premium quality and design at reasonable prices, BoConcept “Unlike many furniture franchises, BoConcept offers a personalised interior design service, set up as a way to help their customers navigate the world of home improvement, and to offer an additional selling point for franchisees.” really is affordable luxury. By collaborating with world renowned designers, BoConcept continuously cultivates brand credibility and integrity, a huge benefit for their many successful franchise partners. By focusing on functional and customisable furniture - for outdoor and for every room in the home - BoConcept has created an approachable, fashionable, trusted and customer focussed brand. On top of this customer focus, BoConcept is passionate about facilitating the best possible experience for its franchisees. Becoming a BoConcept franchisee means joining a team of equals, with the support of a solid franchisor.

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BoConcept is an award winning company, with a proven, profitable business model. Franchisees are provided with world class support, training and programs to ensure continued success for every BoConcept franchisee.

Extensive Support BoConcept have developed a superior, first class store opening process and a model for generating quick cash flow. These franchisee benefits, combined with the superior customer experience offered by BoConcept mean you can design your perfect lifestyle with a BoConcept franchise. The dedicated Store Opening team at BoConcept are responsible for supporting franchisees in a wide range of aspects when opening a new BoConcept store. This varies from the Store Designers designing and completing the store layout in a range of sizes to the Opening Support team who assists the franchisee in warehouse set up, store routines and more. In conjunction with the Store Opening team, an experienced marketing team supports and advises franchisees in all communication aspects as well as provides all

“Franchisees don’t need interior design knowledge, but they should be business-minded, with sales and management experience, either as an existing furniture retailer or as a business owner within another industry.”

wood and a combination of light colours, which when matched together with BoConcept pieces, gave us the look we were going for,” says Alejandro. This service is not only fantastic for BoConcept customers, it is also a great upselling tool for BoConcept franchisees. This point of difference is just one of many ways that BoConcept supports their franchisees in achieving success all around the globe. Furniture Customisation Another unique selling tool offered by BoConcept is furniture customisation. Many options are offered to customers to the international, national and local materials required to efficiently generate in-store traffic, including catalogues, flyers, in-store materials, advertisements, direct mails, social media content, press releases and much more. The BoConcept IT system supports the processes in the stores by making administration, reporting and performance evaluation easier to access and work with. This ensures that Bill no longer spends hours each week inputting codes into a generic stock control system. A business intelligence system has been added to enable the use of sales statistics and more from the IT system database. In addition to this, supply chain management and benchmarking are streamlined throughout the chain with logistics and performance improvements as a result.

Australian Growth Planning to open at least seven more stores in Australia within the next four to five years, Business Development Manager Carsten Brink says BoConcept are looking for franchise partners who have the synergy and resources to be a part of this established and proven franchise model. “Franchisees don’t need interior design knowledge, but they should be businessminded, with sales and management experience, either as an existing furniture retailer or as a business owner within another industry. BoConcept also appeals to investors, as the extensive training and educational programs provide the platforms required for franchisees, store managers, interior designers and staff to operate a successful franchise store,” says Carsten.

Training programs are conducted online (e-learning seminars) or within the store (‘on-the-job’) to ensure the implementation of best practice in all BoConcept stores and covers all aspects of the store - from sales and management to visual merchandising, logistics and products. The BoConcept product range includes custom wall units and designer bookshelves, a wide range of tables, stylish armchairs and designer sofas in fabric and leather, TV units, beds and a diverse range of decoration accessories – everything needed to furnish an entire space or add some special custom pieces to an existing home.

customise their furniture. This creates further design input from the customer, resulting in a positive, inclusive experience. Every BoConcept design is full of possibilities, just waiting to be conceptualised. The BoConcept interior decorating software, ‘Room Planner’, assists franchisees in visualising these further options with their customers. It is a fantastic tool that adds additional ‘wow’ factor when encouraging customers in their buying decision. All of the BoConcept Brand Stores, Inspiration Stores and Studios are fitted with an on-site workshop, where franchisees can walk customers through all the individual furniture options.

INTERESTED?

Interior Design Service While everybody wants to live in a beautiful space, not everybody has a flair for interior design and decoration. Unlike many furniture franchises, BoConcept offers a personalised interior design service, set up as a way to help their customers navigate the world of home improvement, and to offer an additional selling point for franchisees. Redecorating can often be a challenge, but BoConcept has the style and expertise to help with in every aspect of interior decoration, from choosing items of furniture and accessories, to assisting in designing the entirety of the home. When soccer star Alejandro Bedoya and his wife, Beatrice, moved to the United States, they were looking for a way to bring the look and feel of Danish design into their new home. The BoConcept personalised interior design service was instrumental in helping them achieve that. “The BoConcept furniture brings out the best in our home because it’s a modern house with clean lines. Our home mixes industrial materials and metal with

BoConcept are looking for franchisees with a passion for design and style with a willingness to lead, delegate and motivate as well as the intention and capacity to have one or more stores are encouraged. After opening his first BoConcept franchise in 2012, Sydney Franchise owner, Bill Zheng opened a second Sydney store, and offers this advice to anyone interested in joining BoConcept. “My advice to new franchisees is this: if you work hard and follow the system, the financial rewards will follow. When you can achieve the financial results you are looking for, with the support of an international, established business behind you, why wouldn’t you join?” If you’d like to join a profitable business with a quick generating cash flow model, contact Carsten Brink today on: (+61) 474 278 485 Franchise@boconcept.com www.boconcept.com/franchise

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What does the local reporter want from you? The key to getting free local media attention for your franchise is to understand what the reporter is looking for. I outlined in the last issue how important it is to get on his or her radar, the next step is giving them what they want. So what do they want? It sounds simple, but local media really want stories that interest local people and are focused on the local area. When I was a reporter in a small area, I was always surprised

how many story pitches I got on topics that would never interest my readers and had nothing to do with my patch. This is a complaint I hear from almost every reporter I speak to. The problem is that we all have our own interests and we assume that others will be equally as interested in our story idea. For example, if you are offering a new service or product, that will be huge for you, but may have minimal interest from the average reader of the local newspaper. That is unless it has a major news hook that would grab the reader’s attention. A news hook is something that makes your idea stand out. It’s what will attract the eye of the reporter purely because he or she will know that it’s something that will interest the audience. In my experience, there are three major news hooks to focus on.

Topical issues “Commenting on issues that are already topical is the best way for franchisees to get regular coverage in the news pages of community media.”

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Commenting on issues that are already topical is the best way for franchisees to get regular coverage in the news pages of community media. This is something that most businesses overlook, but they’re so simple to find and so simple to sell because the reporter already knows they are of interest.

“It sounds simple, but local media really want stories that interest local people and are focused on the local area.”

“A news hook is something that makes your idea stand out. It’s what will attract the eye of the reporter purely because he or she will know that it’s something that will interest the audience. ” Pete Burdon | Founder & Head Trainer | Franchise Media Training

For example, if national real estate figures come out talking about how much house prices have risen over the last month or year, a real estate agent franchisee could comment on whether he or she has noticed a similar trend. This is gold for local media because they need local stories. This is called localising national stories. So whenever a national story focused on your niche comes out, localise it for the community newspaper. Its simple.

Out of the ordinary All media love stories that are different. There’s an old saying, “Dog bites man is not a story,” but “Man bites dog is.”

What could you do that’s out of the ordinary? This could be anything from staff dressing up in a weird way on a particular day to raise funds for a worthy local cause to you making an outrageous prediction about something related to your niche. The possibilities are endless here. Just remember that if it’s different, it’s newsworthy.

Human Interest These are interesting stories about local people. Do you have staff with an amazing background, someone who has been with the franchise for 50 years, or have you come to this role from something completely different.

These are all potential stories in your local paper along with another bottomless pit of possibilities. Hopefully this gets you thinking and realising how many opportunities there are for you. Next time we’ll look at how to get these story ideas into the hands of local reporters. Franchise Media Training prepares franchisees and franchisors to massively grow their sales and bottom lines. Go to www.FranchiseMediaTraining.com and download the free report, “3 Secrets To Explode Your Franchise Sale and Profits with Free Press.” http://franchisemediatraining.com.

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Is a Self-Managed Super Fund right for you?

Starting a self-managed super fund (SMSF), just like starting a small business, is a serious decision. We asked the ATO, who regulates the SMSF sector, to share some insights into what you should consider if you are thinking about whether or not an SMSF is right for you.

investment decisions for the SMSF and you’re held responsible for complying with the super and tax laws. It’s a major financial decision and you need to have the time and skills to do it.

They said that the most important thing you need to know is, if you set one up, you’re in charge. This means that you make the

Since the ATO became the regulator of SMSFs in 1999, they have grown from a niche retirement product to a significant

“In the hands of engaged and informed trustees who know when to seek professional advice, Self-managed super funds (SMSF) can be a suitable retirement strategy. On the other hand, if a trustee is not engaged and not informed, SMSFs can be a high-risk or expensive option.” Dana Fleming | Assistant Commissioner Australian Taxation Office

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component of the super sector – there are almost 600,000 SMSFs with over 1.1 million members. Nowadays, the SMSF sector holds approximately $750 billion worth of assets, which is approximately 28% of the $2.6 trillion assets held in super. According to ATO statistics, the average number of SMSFs who close, or ‘wind up’,

FRANCHISEES GUARANTEED $110K PROFIT BEFORE TAX IN FIRST YEAR

BECOME A FRANCHISEE

A Hitman Franchise offers you the opportunity to build a highly profitable business with plenty of room for business growth and development. Hitman currently has 17 technicians across Brisbane, Gold Coast and Sunshine Coast. All franchisees earn a minimum of $110,000 net of expenses in their first year. Hitman is a successful Brisbane based business that has been providing pest management services for 23 years. The key to Hitman’s success is its rigid adherence to systems in all areas of the business. These systems ensure that clients receive exceptional service from the time they first call the office, through the 12 month service period, to when they are rebooked for their treatment the following year. These systems also mean that Hitman is a perfect business to franchise. Hitman Franchises are Unique Hitman franchises are definitely unique. The big difference between Hitman and other franchises is that the bulk of the clients are sourced by head office. This means that the onus is not on you to find work. However, if you do source your own clients your income will be substantially higher. A Hitman franchise is also seasonal which is great for anyone who likes to work hard for 9 months of the year and take it easy for 3 months. Hitman’s expertise is not only in the treatment of pests but also in its ability to acquire clients and retain them. Donna Ross-Teigan co-founder of Hitman with her husband Niels has an extensive background in marketing which has been extremely beneficial to Hitman and its franchisees. Guaranteed $110,000 Earnings In First Year All Hitman franchisees earn in excess of $110,000 net of expenses in their first year assuming they do all work allocated to them. Hitman’s retention rate of clients is 80% which means that the bulk of clients is retained by the office and reallocated to the franchisee. Most of the income is earned between October and May of each year. This is when the pests are most prevalent and clients prefer to

have their treatment. This means that the winter months of June, July and August are the slow months and a minimum of work is done. This is when all holidays are taken over this time. Full Training Fully Paid All Hitman franchisees are new to the pest control industry when they buy a franchise. Once they are trained they are indisputably the best in the industry. The training received includes a certificate course of study as well as six weeks practical training. Hitman will pay you $600 gross per week during the training period. The training program is overseen by Niels Ross-Teigan who has been in the industry for over 20 years. Cash Flow from Day One As soon as the training is completed you begin work. You are given a work schedule of between 4 and 5 jobs per day. You collect the money directly from the client and then invoiced fortnightly by Hitman for jobs supplied. This means that you have an excellent cash flow from day one allowing you to focus fully on the job at hand. Territory Considerations As Hitman sources the bulk of all jobs there are no territories specific to franchisees. All work is allocated in the most geographically effective manner spread across all franchisees in their first year. In subsequent years existing clients will be reallocated to the franchisee that performed the treatment the previous year. Franchise Price A Hitman franchise including comprehensive training, all equipment, start-up chemicals and stationery is $145,900 + approximately $35,000 for the car. These prices exclude GST. Franchisees receive payment from clients on the day. Therefore, income starts day 1 after training finishes. FOR FURTHER INFORMATION CONTACT: Ms Donna Ross-Teigan, Director (07) 3827 5000

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SMSF or its ability to grow retirement savings. So, if you think that an SMSF is right for you, make sure you research it thoroughly first before making any decisions, including checking the ATO’s website information, and don’t be tempted by ‘too good to be true schemes’. Your retirement savings are just too important to risk. There are some important steps you need to take and the ATO says you should consider seeking professional advice.

How to set up and manage your SMSF correctly

their fund each year is approximately 12,000, highlighting that SMSFs are not for everyone. As a trustee of an SMSF, you’ll be responsible for operating the fund within the law. If you don’t manage your SMSF within the law, you may face penalties and your fund may suffer tax consequences. Given that the purpose of super is to ensure you can adequately fund your lifestyle in retirement, the ATO wants to help provide clear and correct information to people when they are making important decisions about their financial future.

Thinking about setting up an SMSF? The ATO advises that there are many reasons why people establish an SMSF but the main one is a desire to take an active and direct role in managing their super. While being a trustee of an SMSF presents opportunities, it also carries serious and wide-ranging responsibilities. A recent report released by the Australian Securities and Investments Commission (ASIC), which included interviews with people who had set up an SMSF, found that many did not fully understand the risks of SMSFs, or what their legal obligations as trustees would be. In addition, over 30% found running an SMSF more costly and time-consuming than they expected. The report also found some people had established SMSFs as a way to enter the property market, and were using them solely for this purpose, without a wider investment strategy. If you are thinking about setting up an SMSF, it’s important to do your research and to understand the pros and cons. There is only

one right reason for setting up an SMSF but, unfortunately, there are many wrong reasons.

The right reason The ATO clearly states on their website at ato. gov.au/smsf, “an SMSF must be run for the sole purpose of providing retirement benefits for the members or their dependants”. An SMSF is a trust and people who set up an SMSF are undertaking to be trustees with the attendant fiduciary obligations to hold their retirement funds for themselves to be paid out when certain events such as retirement occur.

The wrong reasons According to the ATO, it’s the ability to control and manage assets that bring other players, who are not interested in retirement, into the SMSF sector. For example, some people see an SMSF as a vehicle to allow them to roll their protected retirement money out of a large super fund and into an account they can access to use as they wish – to pay bills, go on holidays, buy a new car or holiday home and so on. These individuals never had any intention of managing their own super and only established an SMSF to gain illegal early access to their super. Through their regulatory work, the ATO also sees promoters operating in this space, assuring participants that this practice is OK and in addition, charging large fees for enabling this illegal activity. Other schemes operate by pulling on the heartstrings of average Australians struggling to enter the housing market. Retirement savings are targeted by promoting the buying of the property through an SMSF, often with a complicated limited recourse borrowing attached, with no regard to the size of the

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If you do decide to set up an SMSF, make sure you get it right from the start and stay actively involved across the life of your SMSF, from setting up your SMSF, managing contributions and rollovers, administering your SMSF and reporting to the ATO, investing, paying benefits and, finally, winding up. Their website information at ato. gov.au/smsf gives you all the information you need to know, including resources, online education courses, webinars and videos specifically for SMSFs. The ATO also has a news service dedicated to keeping SMSF trustees and professionals up to date with information and changes they need to know. This service is available at ato.gov. au/smsfnews, including a monthly email newsletter you can subscribe to. In summary, the ATO says “SMSFs are a great way to take control of your superannuation, but you should consider whether they suit your needs and skills first and will meet your retirement goals. You should strongly consider consulting an independent, qualified, licensed professional before you make the decision to establish an SMSF”. Dana Fleming has recently joined the ATO as their new Assistant Commissioner looking after the SMSF portfolio. For the past four years she led KPMG’s Asset and Wealth Management tax practice in Australia. With over 25 years tax experience, both in Australia and overseas, specialising in super and managed funds, Dana brings a wealth of experience to the ATO leadership role. Dana says she looking forward to making a positive contribution to the super sector and the broader community it serves, as the ATO works with the sector to make it more streamlined and efficient, further cementing its position as a key component of Australia’s super system. For more information visit: www.ato.gov.au/Super/

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Culture the one you set,

or the one you get!

Good franchise systems are about products and services. Great franchise systems are always about people. No matter what industry you are in, what problem you are solving, or which customers you serve…the truism of every high performing franchise is an excellent team.

The success that many organisations have endured is largely a function of an innovative approach to people and culture, and works whether you have 5 or 5,000 employees. So much has been written around the world on culture. There is a whole sub-culture even, on the topic of ‘culture’ in modern literature. Popular thinking and academic theories seek to make this subject matter the pre-eminent indicator of workplace success. I think they are right! Peter Drucker’s oft-quoted axiom is that ‘culture eats strategy for breakfast’. If this is true (and it probably is), then culture also ingests vision at lunchtime and devours structure for dinner. No matter what organisational model, franchise terms or

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business strategy you operate, culture matters. And it makes a meal of anything that attempts to substitute it. To those who disagree, enjoy your articulate and inspiring vision. Boast a brilliant strategy. Rely on your innovative leadership structure. Point to your past successes. Revel in the demise of competitors to the left and right. The truth will prevail, though... a destructive culture will still bring your team and franchise brand to its knees. We should know, as Back In Motion found itself restructuring our leadership team in 2013 as a means of overhauling our cultural DNA. Most leaders assume their culture is better than it really is. They see what they want to believe. Australian CEOs report that culture

“The success that many organisations have endured is largely a function of an innovative approach to people and culture, and works whether you have 5 or 5,000 employees.”

“Most leaders assume their culture is better than it really is. They see what they want to believe. Australian CEOs report that culture is talked about three times more often than it really is.”

Jason T Smith | Founder | Back In Motion Health Group, Iceberg Leadership Institute and SOS Health Foundation

is talked about three times more often than it really is. They positively score culture more than double what their colleagues report (EPIC Leading Workplace Cultures Survey Report, April 2011.) Unknowingly, I was no different. As most C-suite executives did, I positively exaggerated our workplace culture. I wasn’t lying… just deceived. Optimism blinds reality. The higher one climbs the workplace mountain, the less oxygen is available. When you reach the summit, the air is super thin. Cultural hallucinations prevail. You see things that aren’t there. And miss the things that are! Culture is best defined by the masses – not the leaders. The privileged few at the top have a distorted picture. Find out the experience of those at reception, in accounts payable, and on the sales team. Their view counts the most. What they think, see, do and feel is your culture. Our team were telling me our culture didn’t support our beliefs. Fortunately, I listened. We needed a fresh level of commitment. A constitution that governed our culture. A shared covenant. We called it ONEteam™. Through a series of detailed workshops, team meetings, staff surveys, reflective exercises, WIFLE (What I Feel Like Expressing) sessions, and individual interviews we drafted our ground rules. It was exhausting, but very necessary. And it was a shared experience. Why? Because teams create great culture – not just leaders. We needed everyone. The 10 attributes our new leadership model is based on form the Culture Commitment below: 1. Champion Team (not just a team of Champions): Placing the best interests of the team above myself. 2. Over-lead and Undermanage: Leading naturally when I’m the right person to do so. 3. Distributed Authority: Empowering those in the right position, with the right skills, to make the right decisions.

4. Peer Accountability: Ensuring the best of me helps to achieve the best of you. 5. Collaboration: Choosing to listen, communication, and learn without prejudice and with an open mind. 6. Free Speech: Speaking up at the right time, with the right people, in the right way. 7. Best Contribution: Playing to my strengths for the benefit of the team. 8. Fulfilling Commitment: Doing what I said I was going to do, taking ownership as though it all comes down to me. 9. Trustparency and Safety: Being trustworthy and open, making others feel safe in the process. 10. Equity and Fairness: Considering others as I would like to be treated. In time, and with practice, the ONEteam™ cultural attributes became natural – even habitual. The value wasn’t found in the team structure; the structure was founded on these values. And it had to be far reaching – to our franchisees, their staff, and the consumers and communities that interacted with our brand. We found we had to keep it personal. Our cultural attributes became the daily glue of workplace framework. We relied on intentional action from leadership; emphasis on both the written and spoken word; daily accountability with positive and negative consequences; rewards and acknowledgement at every opportunity. Without exception, the cultural goals were worked into the rhythm of everything we did. To the point it even changed our work flow and organisational chart. We abandoned the top-down hierarchical model in favour of our own innovative design. It was a planetary model with crossfunctional collaboration, shared authority and peer accountability. It borrowed ideas from holacracy and adaptive change theory. Our

model wasn’t flat, matrix or pyramidal – it was spherical. We promoted leadership over management, embracing principles of selfactualisation that were practiced in real time. Through use of ONEteam™, Back In Motion Health Group can boast some wonderful achievements. It is an award-winning international franchise network in the coveted allied health sector. It has a mature domestic footprint in most states of Australia. It has launched in New Zealand. There are burgeoning opportunities in North America and the UK. We have launched speciality sub-brands. We have a professional workforce of over 600 people. We deliver over half a million services to valued clientele every year. And we are about to apply our model in new health markets as we integrate and synthesise our learnings. All franchises go through seasons of review and reset. Back In Motion refreshed its workplace culture and organisational workflow using our innovative ONEteam™ model. We recovered speed, performance and impact. Mostly, we became a team we were proud to belong to, living out our convictions with congruence and fulfilment. We will keep living, working, and evolving ONEteam™ as a leadership and culture model. It will change, as we do. But you too can harness its simple elements for your own advantage if right now the culture is have is not the one the you want. Jason T. Smith is an award-winning entrepreneur, thought leader, and author. He is the founder of the Back In Motion Health Group, the Iceberg Leadership Institute and the SOS Health Foundation. In his new book, Outside-in DownsideUp Leadership (Major Street Publishing $29.95), Jason shares how they found the sweet spot between authentic collaboration and the holy grail of peer accountability in their workplace. For more information visit www.jasontsmith.com.au

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FEATURED Franchise

BK’s Takeaway

HEY DEE HO

BK’s Takeaway offers a great selection of ready-to-go hot food and dine-in options and is also the home of the famous Brendan Burger – one of Victoria’s top 5 burgers*.

Hey dee ho is a well established, reputable industry leader providing a variety of educational services to pre school children and families for the last 30 years.

This makes BK’s Takeaway the perfect place to stop, stretch your legs and refuel your belly, when on a long drive through regional Victoria.

As a hey dee ho franchisee, you will be provided a curriculum that includes music, yoga, fitness, drama & literacy. Our exclusive and unique intergenerational program is a new venture proving to be a successful addition to our company and the community. With the majority of work hours during school times, and a variety of revenue streams, our business structure allows you flexibility to create your own work life balance.

Although BK’s Takeaway is one of Australia’s newest franchises, the original store was born 15 years ago, in the rural town of Trafalgar in the heart of Victoria’s Gippsland region. Since then, BK’s Takeaway has grown to various locations across Victoria’s regional hubs providing great Aussie food and friendly country service to both locals and visitors. After great success with our brand we are excited to bring it into the Metro areas of Australia. Love our brand? Interested in a franchise opportunity? We have franchise opportunities available now in various locations across Victoria! If you want to be your own boss, have a love of food, enjoy working with a diverse group of people, and have the desire to succeed, then we want to hear from you!

Call Tegan Now Phone: 0356332131 Email: admin@bkstakeaway.com.au

FEATURED Franchise

Old Macdonald’s Travelling Farms Bringing the Country to the City Australia’s largest and most respected mobile animal display, we have been established for 27 years with franchisees throughout Australia. To help us cope with a constantly increasing market sector, we seek more franchisees to join our network. The franchisors bring to the table extensive livestock, administration & sales experience, all of which are provided on a 24/7 basis, with full training provided. A tree change lifestyle for the whole family We provide structured learning programs for schools etc and offer nostalgia and entertainment for shows, fetes & corporate functions, all year round. The sheer joy felt by the young and old during every presentation is overwhelming and in return franchisees are rewarded with a fulfilling experience.

For those passionate about the education and the development of children, you can be confidant that you are providing quality programs, with the backing of our proven support systems in an exclusive territory. Join our team of 19 franchisees and 5 regional area managers presenting our programs to over 10,000 children nationally each week. Our Franchisee team communicate regularly and are encouraged to collaborate and contribute.

Due to high demand and at the franchisees’ request, Old Macdonalds Travelling Farms will redefine and split areas, when demographics allow (Any profits from such sales benefits the Franchisee).

“We are passionate about our business. Children are our most precious resource and we have an unparalleled opportunity to make a difference in their lives when it counts the most.” - Jenny Wilkinson, Director.

We have new Franchise areas available in Newcastle, Sutherland, Sydney Sth, Wollongong and are looking for ‘Local’ families, with established franchise areas in NSW North Coast, SA South, and other areas North of Brisbane.

For more information contact Nicole Simpson Ph: 03 9786 3104 Email: business@heydeeho.com.au Web: www.heydeeho.com.au

www.bkstakeaway.com.au

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For further information please contact Ann Richardson – Director Mobile: 0428 777 051 Email: admin@oldmacfarms.com.au Web: www.oldmacdonalds.com.au

BUILD YOUR FUTURE WITH A RETAIL ICON

As one of Australia’s iconic retail brands, with a proud history over the past 70 years, we now have 60 stores nationally. Our award winning franchise model commenced in 1995 and offers a vibrant product range providing you a great platform to start your own successful business in the pool and spa industry.

Our industry knowledge will help you build a strong business, becoming the local pool specialist in your territory and helping you work in a lifestyle environment. Our franchisees benefit from: •

Our business development and support • teams will assist you in building your successful • business. We have three exciting franchise models where we are looking for new, motivated • and business orientated franchisees for: • • Clark Rubber Retail Stores • Starting from $420,000 plus GST • •

Clark Pool & Spa Shops Starting from $147,500 plus GST Clark Rubber Pool Care Service Territories Starting from $49,500 plus GST

Unparalleled national and local support Proven marketing and business strategies Group buying power No franchise renewal fees Turnkey development and set up Retail brand celebrating 70 years

•

Multi Award winning franchise system

•

Unsurpassed initial training and ongoing support

If you would like to hear more about franchise opportunities in your area, please contact Dirk Heinert for a confidential discussion on (03) 8727 9999 office or mobile 0400 922 493 or dirk.heinert@clarkrubber.com.au

clarkrubber.com.au Business Franchise Australia and New Zealand 81

e x pert a dv i c e

How to cultivate confidence in your team and go from good to great as a leader As far as the public was concerned, the 1970 Apollo 13 mission was just another routine space flight. That was until we heard the words, ‘Houston, we have a problem’ (well, in the movie anyway). The movie highlighted just how infectious Gene Kranz’s confidence was. ‘We’ve never lost an American in space and we sure as hell ain’t gonna lose one on my watch,’ he tells

his assembled flight team. ‘Failure is not an option!’ Would this have been so inspiring (and effective) if Kranz wasn’t able to lead with confidence? If he wasn’t able to inspire his team to believe that they could make the impossible happen? In today’s ever-changing business landscape, we desperately need leaders like Gene Kranz – leaders who can … well … lead, and who lead with confidence. Because exercising leadership like this is so much more that having the competence to get the job done. You must have the confidence to make an impact beyond your wildest dreams.

82 Business Franchise Australia and New Zealand

Competence versus confidence Leadership is seldom easy. Decisions must be made under time pressure and with many shades of grey. You have to inspire your team through a world of complexity and uncertainty, unite them, and give them drive and great purpose. Without confidence, how long do you think you will last? This is especially the case in today’s disruptive climate. Confidence separates average leaders from great leaders. If you’re competent in your job, you can tick all the boxes and get the job done. You have the ability required for your role, the right level of skills, the right level of knowledge and the right capacity. However,

“Confidence separates average leaders from great leaders. If you’re competent in your job, you can tick all the boxes and get the job done. You have the ability required for your role, the right level of skills, the right level of knowledge and the right capacity.” Michelle Sales | Trainer, facilitator and business coach

actual level of competence and skill to do the job.

“Leadership is seldom easy. Decisions must be made under time pressure and with many shades of grey.”

being competent in your job is no longer enough if you are striving to be a great leader. You must be able to cultivate a culture of confidence in your team and everyone around you so they too believe they can do whatever it is you want them to do. That means you must first have confidence in yourself and your leadership ability. You need to lead with confidence, and so have the ability to inspire confidence in everyone else around you, so they too can achieve great feats.

Cultivating confidence Cultivating confidence with others starts from the minute we walk into a room, the minute we open our mouths and speak. Often those judgments are made in less than

a minute and within seconds. (In fact, a series of experiments by Princeton psychologists Janine Willis and Alexander Todorov revealed forming a first impression of a stranger takes a mere tenth of a second.) If, based on how they show up, we believe a leader to be confident, we will assume that they are competent. If we get any sense of a lack of confidence, however, we will assume a lack of competence. This may not be fair, but that’s what judgment is all about! These judgements also have to do with people’s assumptions about what a leader should look like. If you show up and seem anxious and insecure, or seem to have some self-doubt, you won’t be perceived as a leader because people will think you are a liability, regardless of your

So, in order to cultivate confidence in other people, you must first believe and have confidence in your own ability to weather the storms, to perform well under pressure, to learn from mistakes and bounce back, to create and innovate, and to keep raising the bar and driving higher levels of performance. Setting direction, executing strategy and creating an engaging environment for employees to bring their best all takes confidence. You must have confidence and belief in your own ability before you can instill these in others. Michelle Sales is a highly sought-after speaker, trainer, facilitator and coach who helps senior leaders and their teams learn to show up as the best version of themselves, to build their confidence and influence with others, and to maximise their leadership and performance. She is the author of the book ‘The Power of Real Confidence’. Find out more at: www.michellesales.com.au

Business Franchise Australia and New Zealand 83

h ot to pi c s

Behind the

headlines Final hearings wrap-up Franchise Inquiry The last of the public hearings for the Franchise Inquiry were held on Friday, September 21, with key presentations from McDonaldâ&#x20AC;&#x2122;s, the Franchise Council of Australia, the Australian Competition and Consumer Commission (ACCC) and others. Also appearing were the Law Council of Australia, the Australian Small Business and Family Enterprise Ombudsman, and the federal Department of Jobs and Small Business. The ACCC supported recommendations in its submission to expand the range of breaches under the Franchising Code that would incur financial penalties, and for penalties to be increased from their current maximum of around $63,000 to $10 million, according to a media report. In the second-last hearing on September 21, the committee grilled fuel and convenience retailers 7-Eleven and Caltex, and also heard from the ANZ Bank, Australia Post, Foodco (franchisor of Muffin Break and Jamaica

Blue), Craveable Brands (franchisor of Red Rooster, Oporto and Chicken Treat), and the Federal Chamber of Automotive Industries. To date, seven public hearings have now been conducted with and 216 submissions are listed on the inquiry website. The Inquiry is being conducted by the Parliamentary Joint Committee on Corporations and Financial Services, which is expected to hand down its final report by December 6, 2018.

Multi-unit franchisee responsible for 60% of Caltex wage underpayments Listed fuel retailer Caltex has revealed to the current Franchise Inquiry that one family had managed to gain control of 43 franchise stores in contravention of Caltex policy, and was responsible for 62% of claims of wage underpayments in the network, according to a media report. An internal company audit of around half of its franchisees to date, has found 250 workers were being underpaid. Underpayments

84 Business Franchise Australia and New Zealand

averaged $20,000, with the highest reported at $92,000. Compensation of $2.5 million is earmarked for claims from employees of the franchisee family operating 43 stores. Caltex indicated it preferred that franchisees operate no more than four locations, however the company earlier this year announced it would cease franchising and return all outlets to company control by 2020.

Fitness franchise to sell minority stake Australian-based fitness franchise F45 is reported to be preparing to sell a minority stake in its business via an auction process to commence next month, according to a media report.

Equity crowdfunding now an option for franchisors The Senate has extended equity crowd funding to include franchisors and proprietary companies by passing the Corporations Amendment (Crowd-sourced funding for proprietary companies) Bill, according to a media report.

In a move considered to level the playing field for small businesses, the fundraising process will now be easier and more streamlined although proprietary companies taking on crowdfund investors will be subject to increased disclosure and reporting requirements including the preparation of annual financial reports. In 2017 the government first allowed equity crowdfunding for companies, but only those classed as unlisted public entities, meaning once a business had 50 non-employee shareholders it had to convert from a proprietary company to an unlisted public company.

Do marketing fund audits trigger franchisee discontent or engagement? The extent to which franchisees are engaged or discontent with the performance of marketing funds will often be determined on completion of the marketing fund audit, but how many franchisors work proactively with franchisees on marketing issues before the audit is released? This issue will be explored in detail during a special session at this year’s Franchise Marketing Forum, a specialised national professional development and networking event for marketing managers of franchise brands to be held in Brisbane on October 31. The highly-interactive Forum is the only event of its kind for head office marketing personnel to share their experiences and insights into the execution of effective marketing campaigns while leveraging often modest budgets and managing the input and interest of franchisee stakeholders.

removed in a Cabinet reshuffle in 2015 when Malcolm Turnbull became Prime Minister. As the former Employment Minister, Cash introduced the Protecting Vulnerable Workers Bill, which makes franchisors ultimately liable for wage underpayments to workers by franchisees. Cash has indicated that franchising is a policy area of focus and she will be monitoring the ongoing senate inquiry.

ACCC releases franchising report The Australian Competition and Consumer Commission (ACCC) has made 10 recommendations to the current Franchise Inquiry including introducing new penalties and infringement notices; increasing existing penalties; and implementing stricter franchisor disclosure requirements, according to the ACCC’s half-yearly report. The ACCC received 199 reports and 64 queries related to franchising from January to June 2018. Issues raised pertained to Consumer Law, Competition, and the Franchising Code, including misleading conduct/false representations, exclusive dealing, and inadequate disclosure.

Mortgage brokers to lose volumebased commissions Mortgage brokers who sell the most home loans will no longer receive bonus payments from banks as part of the restructuring of the banking and financial services’ remuneration model currently under review by regulators and the royal commission, according to a media report.

The Forum program features case studies from franchise brands which are leaders in their respective market segments, expert panels and group discussions on current and topical marketing issues. This is the only professional development opportunity of its kind for franchise marketers in Australia and New Zealand.

Both volume-based and campaign-based commissions are being phased out after being identified as key drivers for brokers to encourage high-risk excessive borrowing. Mortgage brokers currently receive about $2.4 billion in commissions from banks annually, including $1 billion from trailing commissions which the Productivity Commission has recommended should also be banned.

Fifth Business Minister in three years to focus on franchising

Equipment group found to be a franchise, not distributorship

Australia’s seventh Prime Minister in 11 years has appointed former Employment Minister Michaelia Cash as Minister for Small Business, Skills and Vocational Education the fifth person appointed to the role in three years, according to a media report.

The Australian Competition and Consumer Commission (ACCC) has found that gardening and power tools seller Husqvarna Australia likely misled franchisees with the assertion that dealership contracts are not franchise agreements, according to a media report.

The position of Small Business Minister is also being reinstated to Cabinet after being

Husqvarna admitted contravening provisions

Jason Gehrke | Director Franchise Advisory Centre

of the Franchising Code of Conduct (FCC) by telling franchisees that the Code did not apply to their contracts when in fact it did. The ACCC has accepted a threeyear court enforceable undertaking from Husqvarna which will require a rewriting of its agreements and the establishment of a compliance program within its business.

Singaporean brand buys 50% of Mad Mex Singaporean casual dining brand 4Fingers has purchased a 50% stake in Australian-based fast-food restaurant chain Mad Mex Fresh Mexican Grill, according to a media report. 4Fingers made the acquisition less than one week after Mad Mex indicated it was seeking investors after posting consistently strong earnings. The acquisition boosts 4Fingers’ global portfolio, while Mad Mex is “excited to partner with a brand that aligns with the company’s focus on customer service and quality”. Both companies will also benefit from a combined network of supply chain services and other shared services.

Business failures approach sixyear high Business failures in Australia increased by 12.7% in FY2017-18 with a sharp rise experienced in the last quarter of the year, according to a media report. A total of 250,242 entities were deregistered from the Australian Securities and Investments Commission (ASIC) by June 30, the majority (86.9%) of which were small businesses with fewer than 20 employees. An economic adviser at data registry and analytics business Illion (formerly Dun & Bradstreet) attributes the results to “sectors under pressure” such as retail and construction, noting that the numbers are approaching 2012 levels. www.franchiseadvice.com.au

Business Franchise Australia and New Zealand 85

pr o f ess i o na l s er v i c es l i st i n gs

Level 6, 64 Marine Parade (Po Box 10857) Southport Qld 4215 P 07 5591 2522 F 07 5591 2511 Contact Peter Thelwell E pt@ippartnership.com.au www.ippartnership.com.au A specialist Franchising and Intellectual Property legal and consulting firm, providing comprehensive advice for Franchisors from conception through to recruitment of Franchisees and ongoing management of the franchise. Clients receive expert, cost-effective advice on a collaborative basis with the firm taking great pride in its long term relationships with Franchisors. Expert advice and assistance is also provided to Franchisees buying & selling businesses as well as in relation to disputes.

67 Fitzroy Street Surry Hills NSW 2010 105 Wellington Street St Kilda VIC 3182 59 Doggett Street Newstead QLD 4006 P 1300 544 755 E info@legalvision.com.au https://legalvision.com.au LegalVision is a market disruptor in the commercial legal services industry. Our innovative business model and custom-built technology allows our lawyers to provide a faster, better quality and more cost-effective client experience. LegalVision is a leader in delivering legal services in Australia and has assisted more than 50,000 businesses and franchises. The firm was awarded New Law Firm of the Year at the 2017 Australian Law Awards, named 2018 Fastest Growing Law Firm in APAC by the Financial Times and recognised as a finalist as 2017 Supplier of the Year at the MYOB FCA Excellence in Franchising Awards. Our experienced lawyers can assist franchisees and franchisors with a breadth of franchising matters. Our services include reviewing and drafting franchise documentation or leases, assisting with selling or buying a franchise and resolving franchising disputes. As a full-service law firm, we can also assist with employment law, intellectual property, disputes and litigation, business structuring and regulatory compliance. If you would like to discuss your franchise matter, contact the LegalVision team today.

Franchise B USINESS

fr an chise specialists

AUSTRALIA a n d n e w z e a l a n d

the mag a zine for fr anchisees

Lvl 2 100 Wellington Parade, East Melbourne VIC 3002 P 03 9604 9400 F 03 9419 7735 Contact Robert Toth E robert@mmrb.com.au www.marshmaher.com.au robert toth - 30 YEARS OF FRANCHISE INDUSTRY KNOWLEDGE AND EXPERIENCE. ACTING FOR LOCAL AND INTERNATIONAL FRANCHISES. Members of:Â Franchise Council of Australia (FCA) International Franchise Lawyers Association (IFLA) Marsh & Maher Richmond Bennison Franchising, Licensing and Distribution Group act for local and overseas companies entering the Australian market and have a network of experienced consultants to assist clients with demographic, feasibility, market research and preparation of business entry plans to ensure the best success for our clients.

86 Business Franchise Australia and New Zealand

Professional services listings are a great way to promote your business (+61 3 9787 8077 from outside Australia) and speak to one of our sales executives. www.businessfranchiseaustralia.com.au www.businessfranchisenz.co.nz

Resources at your fingertips!

www.businessfranchiseaustralia.com.au

l i st i n gs

FRANCHISE

NATURE OF BUSINESS

OUTLETS

ASSOC MEMBER

INITIAL FEE

MIN INVEST

CONVENIENCE RETAIL & FUEL

670+

FCA, AACS

(site specific– part of Min. Investment)

Average of $775,000

ELECTRICAL TEST AND TAG

FCA

$35,000

$52,000 + GST + Vehicle

BATTERY RETAILER

109

FCA / ARA

Initial Fee $55,000

200,000

SCHOOL READINESS & PRIMARY TUTORING

30+

Franchise Council of Australia

$48,000

$70,000 (includes Franchise Fee)

FURNITURE & INTERIOR DESIGN RETAIL STORES

300+ brand stores in 65 countries

BFA, IFA, DFV

$40,000 per store opening

$600,000

DIRECT SELLER OF BOOKS AND GIFTS

100+

New: $1-$10,000 / Existing: Dependent on size

Up to $20,000 dependent on requirements

RETAIL, POOL & SPA SERVICE

FCA, SPASA

$60,000

From $420,000 + GST

PREMIUM CAFÉ FRANCHISE

Franchise Council of Australia

Dependent on Site $50,000 + GST conditions $300K Incl. Training $500K

DECK AND TIMBER RESTORATION

$65,000 + GST, $30,000 + GST (incl Franchise Fee) + vehicle

HYGIENE PRODUCTS & SERVICES

33 in AUS, 18 in NZ

Franchise Council of Australia

None

$10,000 - $300,000

475 Moorooduc Hwy, Moorooduc VIC 3933 Ph: 03 5971 8700 Fax: 03 5971 8798 Email: emma.stewart@endotaspa.com.au Website: www.endotaspa.com.au

DAY SPA FRANCHISE

100+

FCA

$62,500+GST

$400,00 - $500,00 Dependant on site conditions

FASTA PASTA PTY LTD

AUTHENTIC ITALIAN FAMILY FOOD FRANCHISE

Franchise Council of Australia

$50,000 + GST

$500,000 $700,000

COURIER SERVICE

800+

FCA & FANZ

From $25,000 + GST

$25,000 + GST

COURIER SERVICE

250+

FCA & FANZ

$10,000

KIDS MOBILE SPORTS & FITNESS

FCA

Initial Fee $38,000 +GST

$41,800 inc GST

PEST CONTROL

$153,000 + Car + GST

FAMILY RESTAURANT

FCA, FANZ

Initial Fee: $50,000

$350,000+

FREIGHT AND LOGISTICS

Aust 50 Intl 200+

$64,950

MOBILE POOL SHOP & POOL SERVICE

FCA

$69,000

$69,000 + Vehicle

HAIRDRESSING

206 across Australia, NZ & UK

FCA

$18,000 $35,000

$80,000 - $240,000

SKIN TREATMENTS, LASER HAIR REMOVAL & COSMETIC INJECTABLES

101+

FCA

$50,000

$290,000 $350,000

7-ELEVEN STORES PTY LTD 357 Ferntree Gully Rd, Mt Waverley VIC 3149 Ph: 03 9541 0711 Website: www.franchise.7eleven.com.au

APPLIANCE TAGGING SERVICES 80 Patterson Road, Bentleigh VIC 3204 Ph: 1300 287 669 Fax: 03 9557 4854 Email: steve@ats.com.au Website: www.appliancetaggingservices.com.au

BATTERY WORLD Level 3, 203 Wharf Street, Spring Hill QLD 4000 Ph: 1300 793 209 Email: franchise@batteryworld.com.au Website: www.batteryworld.com.au/Franchise-Opportunities

BEGIN BRIGHT Support Office, 20 / 8 Corporation Circuit, Tweed Heads South NSW 2486 Ph: 1300 234 462 Email: franchise@beginbright.com.au Website: www.beginbright.com.au/franchise

BOCONCEPT HQ | Herning, Denmark Business Dev. Manager Ph: 0474 278 485 Email: franchise@boconcept.com Website: www.boconcept.com/franchise

BOOKS AND GIFTS DIRECT Level 10, 8 West Street, North Sydney NSW 2060 Ph: 02 9899 9655 Email: enquiries@booksgiftsdirect.com Website: www.booksgiftsdirect.com

CLARK RUBBER FRANCHISING PTY LTD Administration Building, 254 Canterbury Road, Bayswater VIC 3153 Ph: 03 8727 9999 or 138090 Fax: 03 9729 3266 Email: dirk.heinert@clarkrubber.com.au Website: www.clarkrubber.com.au/franchise

CREMA ESPRESSO 16 Ashmore Road, Bundall QLD 4217 Ph: 07 5532 7727 Mob: 0417 637 626 Email: antony@cremaespresso.com.au Website: www.cremaespresso.com.au

DECKSEAL PO Box 4093, Burwood East VIC 3151 Ph: 1800 332 525 Email: admin@deckseal.com.au or info@deckseal.com.au Website: www.deckseal.com.au

ECOMIST Unit 4/28 Barcoo Street, Chatswood NSW 2067 Ph: 0447 743 157 Email: info@ecomist.com.au Website: www.ecomist.com.au

ENDOTA SPA

Level 1, 137 The Parade, Norwood SA 5067 Ph: 08 8304 8600 Fax: 08 8332 8389 Email: franchise@fastapasta.com.au Website: www.fastapasta.com.au

FASTWAY COURIERS AUS Level 9, 491 Kent Street, Sydney NSW 2000 Ph: 1300 FASTWAY Fax: 02 9264 4966 Email: fso@fastway.com.au Website: www.fastway.com.au

FASTWAY COURIERS NZ Shed 5, Level 1, Lever Street, Ahuriri, Napier 4110 Ph: 0800 4 FASTWAY Website: www.fastway.co.nz

GECKO SPORTS Melbourne VIC 3184 Ph: 0417 159 807 or 1300 432 565 Email: franchise@geckosports.com.au Website: www.geckosports.com.au

HITMAN PROFESSIONAL PEST CONTROL 53 Commercial Dve, Shailor Park QLD 4128 Ph: 07 3827 5000 Email: annettel@hitman.com.au Website: www.hitman.com.au

HOG’S AUSTRALIA H/O: 152 Shore Street Cleveland QLD 4163 Ph: 1800 464 783 Email: geoffhargreaves@hbca.com.au Website: www.hogsbreath.com.au INXPRESS AUSTRALIA PTY-LTD 3/14 Burke Crescent North Lakes QLD 4509 Ph: 1300 469 773 Email: david.wilkinson@inxpress.com Website: www.inxpress.com.au

JIM’S POOL CARE 48 Edinburgh Road, Mooroolbark VIC 3138 Ph: 131 546 Email: info@jimspoolcare.com.au Website: www.jimspoolcare.com.au

JUST CUTS™ Level 1, 4-6 Kingsway, Cronulla NSW 2230 Ph: (AUS) 02 9527 5444 (NZ) 0800 100 114 (toll free) Email: bdm@justcuts.com Website: www.justcuts.com

LASER CLINICS AUSTRALIA Level 2 / Unit 21, 39 Herbert Street, St Leonards NSW 2065 Ph: 0402 171 399 or 0400 303 272 Email: franchiseopportunities@laserclinics.com.au Website: www.laserclinics.com.au/franchise-opportunities

88 Business Franchise Australia and New Zealand

FRANCHISE LISTEN TO YOUR BODY First Floor 19/21 Centreway, East Keilor VIC Ph: 03 9331 5673 Email: franchise@listentoyourbody.com.au Website: www.listentoyourbody.com.au

MAD MEX FRESH MEXICAN GRILL Level 1/117 Clarence Street, Sydney NSW 2000 Ph: 02 8115 9550 Email: franchising@madmex.com.au Website: www.madmex.com.au/franchise

NATURE OF BUSINESS

OUTLETS

ASSOC MEMBER

INITIAL FEE

MIN INVEST

GROUP PERSONAL TRAINING

12 Studios

FCA

Franchise Fee $20,000

MAD MEX FRESH MEXICAN GRILL

59 – Australia, 9 – New Zealand

FCA

$50,000 + GST

$375,000 $550,000 + GST

WINDOW INSULATION

6 franchises & 12 dealers

AWA, HIA, WFAANZ

$20,000 $50,000

$20,000

POSTAL, FREIGHT AND PRINT

2600+ (36 AUS)

FCA

$60,00

$150,000 - $200,000

AUTOMOTIVE MECHANICAL SERVICE & REPAIR WORKSHOP

80+

MOBILE SKIP HIRE

FCA

$67,000 $97,000

$67,000

ENERGY SAVING WINDOW COATINGS

$26,000

Depends on Territory Size

PARCEL COURIER & FREIGHT DELIVERY SERVICES

100+

FCA

$70,000

210,000

GLOBAL FITNESS GYM FRANCHISE

2500+ Clubs worldwide 26 Countries

Fitness Australia

$58,000

$500,000

MOBILE TOOLS AND EQUIPMENT FRANCHISE

175+

FCA / FANZ

Start-up cost from $50,000

HEALTHY FOOD RETAIL TAKEAWAY

$40,000

$250,000

PROVIDES UNIQUE SPOT FACTORING PROGRAMME

60 worldwide

FCA, IFA, CFA, Irish FA

$34,500

$50,000+

CHOCOLATE LOUNGES, PAVILIONS, BARS

11 worldwide

FCA, BFA

$40,000

$150K - $400K depending on size & concept

RETRO-FIT DOUBLE GLAZING

3 AUS, 40 NZ

AWA

$40,000

Varies depending if vehicle needed

MAGNETITE 36 Garema Circuit, Kingsgrove NSW 2208 Ph: 02 9565 4070 Fax: 02 9565 4080 Email: info@magnetite.com.au Website: www.magnetite.com.au

MAIL BOXES ETC. (MBE) Suite 202, 54 Alexander Street, Crows Nest NSW 2065 Ph: 1800 556 245 Email: franchising@mbe.com.au Website: www.mbebusinessfranchise.com.au

MIDAS 76-92 Station Street, Nunawading VIC 3131 Ph: 03 8878 1122 Email: franchiseenquiries@midas.com.au Website: www.midas.com.au

$50,000 FCA, AAAA, ACRA Franchise Fee + Set-Up Costs

MOBILE SKIPS Unit 2, 26-36 High Street, Northcote VIC 3070 Ph: 1300 675 477 Email: franchising@mobileskips.com.au Website: www.mobileskips.com.au

NANOSHIELD 2/5 Michellan Court, Bayswater VIC 3155 Ph: 03 9738 0070 Email: ray@nanoshield.com.au Website: www.nanoshield.com.au

PACK & SEND SYSTEMS PTY LTD Unit 3C, MFive Business Park, 1 Moorebank Ave, Moorebank NSW 2170 Ph: 02 822 5622 Email: franchise@packsend.com.au Website: www.packsend.com.au

SNAP FITNESS HO: 238 Old Cleveland Road, Coorparoo, Brisbane QLD 4151 Mob: 0435 841 811 Email: gcondello@liftbrands.com Website: www.snapfitness.com/au/own-a-fitness-franchise/

SNAP-ON TOOLS PO Box 6077, Seven Hills NSW 2148 Phone: Aus: 1800 762 766 NZ: 0800 762 766 Email: Sota.franchise@snapon.com Website: www.snapontools.com.au

SPUDBAR 197a Waverley Road, Malvern East VIC 3145 Email: franchising@spudbar.com.au Website: www.spudbar.com.au

THE INTERFACE FINANCIAL GROUP IFG 50/50 Level 32, 8 Exhibition Street, Melbourne VIC 3000 Ph: 1300 957 900 Email: ifg@interfacefinancial.com Website: www.interfacefinancial.com.au/franchise

THEOBROMA, CHOCOLATE LOUNGES, PAVILIONS, BARS 3A Kia Crt, Preston VIC 3072 Ph: 03 9480 1030 or +61 431 727 004 Email: franchising@theobroma.com.au Website: www.Theobroma.com.au

THERMAWOOD RETRO-FIT DOUBLE GLAZING PO Box 1007, South Melbourne VIC 3205 Ph: 04 555 55 330 Email: info@thermawood.com.au Website: www.thermawood.com.au

$200,000+, plus GST

A-Z Listings are a great way to promote your business For more information call 03 9787 8077 (or +61 3 9787 8077from outside of Australia) and speak to one of our Sales Executives or go to: www.businessfranchiseaustralia.com.au Business Franchise Australia and New Zealand 89

a-z d i r ecto ry

7-ELEVEN At 7-Eleven, we take a different approach to franchising. We take care of the things that are a hassle about being a small business owner, and provide you with support every step of the way. We’re looking for people with bundles of

APPLIANCE TAGGING SERVICES Looking for a franchise with on-going repeat business, large territories and access to an existing client base to get you started? With over 12 years’ experience, ATS are Australiawide specialists in Electrical Testing and Tagging in accordance with AS/NZS 3760:2010. Providing expert technical, admin, business and sales support, access to our National client base and comprehensive on and off-site training, ATS are committed to helping its franchisees grow profitable and successful businesses.

Battery World Over the past 20 years Battery World has expanded to be the largest and most comprehensive Australian battery retail franchise. The Battery World franchise network is a fast growing, sustainable, reputable franchise that continues to dominate the specialist battery market.

So if you think you’ve got what it takes, we’d love to hear from you. For more information: 03 9541 0711 www.franchise.7eleven.com.au

No prior electrical experience is required, just a passion for safety and a commitment to growing your business. With low entry fees, minimal franchisee administration, and average returns between $1,000 and $3,000 per week an ATS franchise may be just the opportunity for you. ATS were named FCA Emerging Franchisor of the Year 2011 and the FCA National Franchisee of the Year 2013 (less than 2 staff). For further information please contact Steve Wren, National Sales Manager on 1300 287 669, email steve@ats.com.au or visit www.appliancetaggingservices.com.au

to start your own business backed by a nationally established franchise network. Our Batteryologists are everyday people who have a passion for their work and for helping their customers. To find out more on becoming a Batteryologist and becoming your own boss contact us today!

With over 109 stores Australia wide and with more set to open in 2018, it’s never been a better time

Call us on 1300 793 209 or visit: www.batteryworld.com.au/Franchise-Opportunities

BEGIN BRIGHT

owners! Becoming a Begin Bright franchisee means you’re equipped with operation and management support, a state of the art online booking system and strategic guidance – enabling you to run your best business!

Begin Bright has been leading Australia’s School Readiness and Primary Tutoring market over the last 10 years, and is now expanding with new territories available throughout Australia! Since 2008 we’ve grown to over 30 centres, delivering 84,000 sessions each year, with the mission is to help children become happy, smart and confident.

energy, love providing customers with great service, are great leaders and communicators and have an eye for detail.

With exciting opportunities for growth, there’s no better time to join our network of business

BoConcept

No matter your background, franchising with Begin Bright is an exciting decision. For more information, or to enquire about how you can start your journey with us, visit our website today: www.beginbright.com.au/franchise

Why join BoConcept?

With over 25 years of franchise experience and 300+ stores in 65 countries, BoConcept is a truly global brand and an established, proven and strong franchise model.

• Global brand with 300+ stores in 65 countries • Outstanding reputation and demand worldwide • Successful business, expanding to 600+ stores in a few years • Experienced and solid franchisor, with a strong and proven concept • Business concept with a quick generating cash flow model • Exceptional training and support in all business areas • High standard store opening process to help the stores perform from day 1 • Extensive Marketing support • Unique Interior Design Service – a powerful tool to differentiate

We are looking for franchise partners in the main cities of Australia who have the synergy and resources to be part of our success story.

For further information: Email: franchise@boconcept.com Website: https://www.boconcept.com/franchise

Invest in a superior retail franchise and partner with a global design brand. From Denmark to the world since 1952, BoConcept specializes in premium quality interior design for the cosmopolitan minded customer, creating outstanding modern and sophisticated living spaces at affordable prices.

90 Business Franchise Australia and New Zealand

BOOKS AND GIFTS DIRECT Books and Gifts Direct is Australia’s largest direct seller of books and gifts. We sell our products from lunchrooms and reception desks in more than 25,000 workplaces around Australia. Workplaces include schools, childcare centres, businesses, hospitals, community centres and other corporate entities. We also sell online. Our books and gifts sell up to 70 per cent off recommended retail price. As the leading

Clark rubber Clark Rubber is a well-known and iconic Australian business, and has been a part of the retailing landscape for 70 years. Clark Rubber commenced franchising in 1995 and since then has grown its store network to more than 60 locations nationwide. In 2006 Clark Rubber was awarded the prestigious ‘Franchisor of the Year’ honour by the Franchise Council of Australia, and today, Clark Rubber is Australia’s leading foam, rubber and pool retailer.

direct seller of books and gifts across Australia, we use our strong buying power and proven business franchise model, to save money for the consumer and to help you build a prosperous and successful business. For the opportunity of a lifetime… and to realise your dream, apply now: https://booksgiftsdirect.com/franchise/applynow enquiries@booksgiftsdirect.com 02 9899 9655

Clark Rubber offers a unique business proposition which includes business development, site selection, comprehensive training and ongoing marketing and IT support. Clark Rubber has identified several great opportunities for further growth, and is now looking for friendly, customer service-orientated business people to join its network. For further information and to register your interest, visit clarkrubber.com.au/franchise or call 13 80 90 or direct (03) 8727 9999

Crema Espresso

• A proven business with a simple operation;

Crema Espresso is a franchise that is continually evolving. Already well known for their food and premium coffee, Crema stores are beginning to make waves in the retail community with their store designs.

• Local support;

When recruiting new franchisees, Crema is always looking for community minded people. The business believes that this mind set and attitude brings a warmth and connection to customers that is invaluable. Crema Espresso provides a business with supervision and consulting readily available. This includes everything from full operation manuals, point of sale terminal, uniform package, store design & fit out together with ongoing research and development supported through marketing and advertising. Joining the Crema Espresso team gives you the opportunity to own your own business, but not just any business.

DeckSeal Restore the old, Preserve the new. Leading the way in deck and timber restoration and maintenance services, specializing in the treatment of new and existing timber decks, structures and features. Through our extensive and on-going research, superior equipment and proven methods, we have the ability to remove the most faded, peeling and cracked coatings, and restore them with updated and improved penetrating finishes. The DeckSeal Franchisee Package is designed to maximise the opportunity for you to build and expand your own successful business - from practical skills to software systems and complete operational and technical manuals, we’ve got you covered! A Franchise with real benefits • DeckSeal are the industry leaders • Niche business • Booming

business franchise australia and new zealand A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Business Franchise website.

• Flexible floor plans; • Regional advertising; • A four week training program; • Ongoing learning for franchisees and their staff; • Store development assistance; • Design support; • Lease negotiations • Staff guidance; and • Much, much more. Crema Espresso where coffee is the souvenir of the experience. Contact: antony@cremaespresso.com.au www.cremaespresso.com.au

growth segment • Large and exclusive territories • Established reputation • Industry connections to our excellent suppliers and products Becoming a DeckSeal Franchisee doesn’t require a trade, huge financial outlays or experience in deck and timber restoration. Instead, we offer Franchisees the rare opportunity of being able to quickly learn new skills and create a profitable business managed and grown on your own terms. If you’re an individual who is motivated to succeed, committed to working at building your own business and creating the life you want for yourself and your family, we want to hear from you! Contact us today to speak to our team about opportunities on 1800 332 525 or email admin@deckseal.com.au or visit www.deckseal.com.au

For more information call 03 9787 8077 (or +61 3 9787 8077 from outside of Australia) and speak to one of our Sales Executives or go to www.businessfranchiseaustralia.com.au or www.businessfranchisenz.co.nz

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ECOMIST AUSTRALIA Established in 1994, Ecomist Australia is a leading provider of premium quality hygiene products and services, specialising in Odour Control and Insect Control.

AUSTRALIA AND NEW ZEALAND

Our core product is an innovative programmable aerosol dispensing system that won an award for the Best New Product from The Aerosol Association of Australia and New Zealand. Our aerosol products are manufactured in New Zealand and we offer a natural insect killer and over 50 fragrance options with French perfume.

endota spa 15 years ago, Melanie Gleeson (founder & CEO) saw a gap in the wellness market, and opened the first endota spa, at a time when few people knew what a spa was, and even fewer recognised the importance of investing in wellbeing. Today, endota spa is the largest day spa network with over 100 locations across the country. Every year, three quarters of a million

FASTA PASTA With our authentic Italian background and 30 year success story, Fasta Pasta is now Australia’s largest, independently owned group of ‘fresh pasta’ Italian restaurants. An innovative ever-changing menu, with healthy options and a commitment to outstanding service, have all contributed to Fasta Pasta being voted Roy Morgan’s ‘Quick Service Restaurant of the Year’ in 2012. Loved for our affordable, fresh, family meals in relaxed fully licensed surroundings, this is a great

FASTWAY COURIERS AUSTRALIA

Our ultimate aim is to enhance the environments of our customers through our high quality products and excellent after-sales service. Over the last 23 years we have developed a secure and proven franchising business model. Each Ecomist franchise has its own exclusive territory based on post codes and purchase price is generally 2x the net income of the existing business. If you are interested in finding out more, please contact Gary Vandoros on 0447 743 157, email gary.vandoros@ecomist.com.au or visit www.ecomist.com.au

people visit an endota. We have a loyal data base of over 2 million clients and our website receives 2.5 million visits each year. This trust in the journey experienced at endota spa, is what sets us apart, and is driving us to be a powerful brand in the global wellness industry. For more information on how you can join our network, please contact Emma Stewart on 0434 771 741 or emma.stewart@endota.com.au

opportunity to be part of our winning national organisation. Extensive initial training and ongoing support is provided. New franchisees undergo 12 weeks of training in one of our company restaurants covering areas such as, front of house, kitchen (all areas), necessary bookwork, PPS, and Management skills. For more information on joining a successful franchise call 08 8304 8600, email franchise@fastapasta.com.au, or visit our website, www.fastapasta.com.au

• Low start up costs

• Ongoing business support and training • Exclusive territories • A perpetual franchise agreement with no ongoing fees No prior business experience is needed, just a great attitude and an ability to talk to people. So, if you’re ready for a positive change, we’d love to hear from you. Call 1300 FASTWAY or visit us at www.fastway.com.au

• No weekend work

*Conditions apply

FASTWAY COURIERS New Zealand

• Ongoing business support and training • Exclusive territories • A perpetual franchise agreement with no ongoing fees No prior business experience is needed, just a great attitude and an ability to talk to people. So, if you’re ready for a positive change we’d love to hear from you. Call 0800 4FASTWAY, or visit us at www.fastway.co.nz

Run your own rewarding business and take control of your future as a Fastway Courier Franchisee. As a market leader in nationwide courier services, our multi-award winning franchisees enjoy • Revenue support packages*

Run your own rewarding business and take control of your future as a Fastway Couriers Franchisee. As a market leader in nationwide courier services, our multi-award winning franchisees enjoy: • Revenue support packages* • Low start up costs • No weekend work

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*Conditions apply

GeckoSports

Reasons to invest in a GeckoSports Franchise...

Own a GeckoSports Franchise today!

• Low level investment • Low overheads • Multiple channels of revenue • Excellent margins & profitability • Non-seasonal -> operate all year round • Weekly and monthly cashflow • Accredited Government funded programs • Website referral system • Supportive operating system & environment • Sports & Fitness fun programs • Diversity -> no day is the same • FUN + ACTIVE + REWARDING!

*KIDS SPORTS & FUN FITNESS* Do you find the traditional 9-5 job stuck indoors all day unappealing... you’re not alone! A GeckoSports franchise instantly gives you the work/life balance you’ve only ever dreamed of. Become your own boss where you have the autonomy to work within your local community engage with kids, families, schools, sports clubs, councils and more delivering fun active kids sports and fitness programs! Imagine being able to follow your life’s passion and desire to keep kids active while improving their health and wellbeing!

HITMAN PROFESSIONAL PEST CONTROL A Hitman franchise is a highly profitable business generating in excess of $100,000 net of expenses in its first year. Clients are generated by Hitman and allocated so franchisees only have to focus on doing an exceptional job for clients. Hitman has been servicing clients in Brisbane, Gold Coast and Sunshine Coast since 1995. The company services approximately 20,000 homes and businesses each year and has a client retention in excess of 80%.

Hog’s Australia’s Steakhouse Hog’s Australia’s Steakhouse is home to the famous 18-hour slow cooked prime rib and curly fries. A much loved family restaurant, Hog’s will celebrate 30 years of operation next year and boasts 80 restaurants across Australia and New Zealand. Last year, Hog’s Australia launched it’s quick service model, Hog’s Express, a smaller

InXpress Do you want to join one of Australia’s fastest-growing franchise businesses? As an InXpress franchisee you have the rare opportunity to capitalise on one of Australia’s fastest growing industry sectors: freight and logistics! Utilising global super brands like DHL,TNT, TOLL and Startrack, InXpress Franchisees consult small/medium business on their freight and logistics ensuring they receive world-class service and extra mile customer service. InXpress is not your average franchise. Benefits: • Low entry costs • Low risk • No inventory and no warehousing,

Australian & new zealand business franchisor A-Z Listings are a great way to promote your business! An A-Z listing provides consistent exposure over a 12 month period, is available in all our magazine format publications and includes a 150 word description of your business, plus your logo in full colour. It is also

For more information contact our Franchise Director Kim O’Donnell at 0417 159 807 or 1300 432 565 Email: franchise@geckosports.com.au

The head office staff manage marketing and sourcing of new clients as well as the rebooking of all existing clients. They also manage the day to day scheduling of jobs for each franchisee. The new franchisee receives full training and then starts earning from day one. The franchisee collects money from the client and head office invoices the franchisee on a fortnightly basis. For more information contact Donna Ross-Teigan on 07 3827 5000. www.hitman.com.au

footprint proposition that complements the fullservice restaurants. It takes the form of both a static offering in shopping centres and service stations, as well as mobile food trucks, and specialises in burgers. Hog’s has also begun expanding its Mexican restaurant franchise, Funky Mexican Cantina. Funky’s offers authentic Mexican food with the freshest ingredients at a reasonable price, as well as a vibrant and lively atmosphere. Contact: geoffhargreaves@hbca.com.au

• No vans or trucks • High passive income What It takes to succeed: • High energy individuals who enjoy a fast paced environment • A passion to build a successful business • No previous experience in freight & logistics is required Locations currently available: • Newcastle,NSW • Perth.WA • Adelaide,SA • Brisbane,QLD

• Wolloongong.NSW • Melbourne.VIC • Sydney,NSW • Hobart,TAS • Geelong,VIC For more information, visit http://inxpressfranchises.com/ Contact our franchise development team on 1300 097 857 or sales.au@inxpress.com.

replicated on our website for the full 12 months. For more information call 03 9787 8077 (or +61 3 9787 8077 from outside of Australia) and speak to one of our Sales Executives or go to www.businessfranchiseaustralia.com.au or www.businessfranchisenz.co.nz

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JIM’S POOL CARE MOBILE POOL SHOPS Join our team and Australia’s largest franchise system to build a business that suits your goals and lifestyle. Owning a Jim’s mobile pool shop means you can earn money from multiple streams. You charge for your time and charge for the lucrative pool items such as chemicals, pool equipment and pool accessories. This means your income is not limited by how many hours you can work and gives you

JUST CUTS™ australia Join the largest, most successful hairdressing network in the Southern Hemisphere, servicing over 100,000 clients each week! Just Cuts™ offers a fixed franchising fee, with flexible finance options and ongoing business and marketing coaching, guidance and support. Did you know that most Just Cuts™ Franchise Owners are not hairdressers and just over half own more than one salon? Why? Because our proven systems, support and training allows your Stylists to easily run the business for you.

JUST CUTS™ new zealand Join the largest, most successful hairdressing network in the Southern Hemisphere, servicing over 100,000 clients each week! Just Cuts™ offers a fixed franchising fee, with flexible finance options and ongoing business and marketing coaching, guidance and support. Did you know that most Just Cuts™ Franchise Owners are not hairdressers and just over half own more than one salon? Why? Because our proven systems, support and training allows your Stylists to easily run the business for you.

Laser Clinics Australia At Laser Clinics Australia, our vision is to provide affordable, effective and safe non-invasive cosmetic treatments to all Australians. Since 2008, Laser Clinics Australia has grown to be the largest provider globally of laser hair removal, cosmetic injections and skin treatments. Laser Clinics Australia is an award-winning business with over 100 clinics in Australia and still growing. Laser Clinics Australia offers every franchisee partner a unique franchise business opportunity. Each location we open is a 50/50 partnership between the franchisee partner and Laser Clinics Australia. Our unique business

business franchise australia and new zealand AUSTRALIA AND NEW ZEALAND

A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Business Franchise website.

94 Business Franchise Australia and New Zealand

scope to grow the business to a level that suits you. Another great bonus is our FLAT franchise fee. Yes, our fee is a flat franchise fee system so you can work hard and earn as much as you like and pay the same at fee with all training and ongoing support included. If you are ready for a change then you need to put us on your list. We have selected opportunities around Australia so give us a call and come for a ride along. For more information ph: 131546 or visit www.jimspoolcare.com.au

Just Cuts™ are also excited to announce our kiosk option! With only 49 sites available Australia wide, you can buy yourself a new lifestyle from just $80,000! Just Cuts™ Franchisees also have exclusive access to our professional retail range made in Europe; JUSTICE Professional™. Contact: Luke Manning 0439 130 499 or 1800 334 498 Email: bdm@justcuts.com Website: justcuts.com/franchising LinkedIn: Just Cuts™ Franchising

Just Cuts™ are also excited to announce our kiosk option! With only 49 sites available Australia wide, you can buy yourself a new lifestyle from just $80,000! Just Cuts™ Franchisees also have exclusive access to our professional retail range made in Europe; JUSTICE Professional™. Contact: Luke Manning 0439 130 499 or 0800 100 114 (toll free) Email: bdm@justcuts.com Website: justcuts.com/franchising LinkedIn: Just Cuts™ Franchising

partnership model reduces start up and ongoing operational costs. We seek out the most motivated individuals who will be empowered to take on the day-to-day responsibilities of running a successful clinic. Franchise partners receive a $100,000 salary from day one. We are looking for franchisees for new clinic locations in Victoria, Queensland, Western Australia, Tasmania and are now launching into the New Zealand market. Visit: www.laserclinics.com.au/franchise-opportunities Email: franchiseopportunities@laserclinics.com.au Call Liz Seeto +61 402 171 399 or Fiona Harcourt +61 400 303 272

LISTEN TO YOUR BODY (LTYB) In fitness, one size doesn’t fit all. LTYB sessions are individually programmed to drive 90%+ retention rates across all studios and build a strong local fitness community. Established in 2004, LTYB has proven progressive systems, high level franchisee support and strong goals of member results and Franchisee Profitability. LTYB look for motivated people who have a passion to make a difference to member’s lives. To be successful in the fitness industry, you need to walk the talk and continue to grow as a business leader and fitness leader.

Mad Mex Fresh Mexican Grill We are continuing our growth, and are actively seeking new franchise partners. Our menu is heavily influenced by fresh, Baja style Mexican food made with authentic ingredients. Our focus is on serving fresh quality food in a quick environment whilst still allowing customers to tailor meals to their personal tastes and dietary requirements.

LTYB currently have 12 Studios in Victoria and Queensland with expansion plans Australia Wide. We offer our franchise partners an exclusive territory, full marketing support, IT and Software support, Online Operations Manual access and training, Studio business coach, Franchisee Induction program, supplier discounts, professional development opportunities and everything required to open your studio. We are currently recruiting Franchise partners Australia wide. For further enquiries, feel free to contact: Ph: 03 9331 5673 Email ben@listentoyourbody.com.au Website: www.listentoyourbody.com.au

• The passion to utilise your past business knowledge & skills to deliver an outstanding customer experience? • A background with QSR, sales or marketing ideal, but not essential. • Ability to lead, inspire and motivate staff! Become your own Head Honcho! We are seeking expansion Australia wide. www.madmex.com.au/franchise

• Do you have the drive to lead the way with fresh authentic Mexican flavour?

For more information contact us: franchising@madmex.com.au or 02 8115 9550.

MAGNETITE WINDOWS

solutions provide all the benefits of double glazing without the hassle of replacement windows. At Magnetite, we aim to exceed our customer’s expectation of comfort. We believe this starts with the first contact and continues through an assessment, installation and after sales service. Join the team that has:

Do you have a trade license or are you hands-on? Do you want to become your own boss? Your WINDOW of opportunity is now. As noise and energy efficiency are prominent issues plaguing home owners, now is the perfect time to become part of an expert team who solve these issues every day. Magnetite specialises in double glazing existing windows, as the core offering in a product range that includes seals, tint and other complementary window treatments. Our

MAIL BOXES ETC. (MBE)

• 18+ years technical and practical experience • #1 place in a niche market, with a unique product range • Comprehensive, hands-on training, with ongoing business and technical support • Average franchisee tenure now over 15 years. To learn more, visit www.magnetite.com.au

with 36 of those in Australia that offer these indemand services all under the one roof.

With Australian SME’s employing over half of the working population together with the increase in numbers of home and internet based businesses, the need for basic business services like packing and freight services, printing, mailboxes and virtual office facilities are all in high demand.

Having these three in-demand services sets MBE apart from other franchises. It means that owning an MBE is like owning three franchises in one; print, freight and mail boxes giving our franchisees three strong revenue streams.

Established in 1980 Mail Boxes Etc. (MBE) is one of the world’s largest business service franchises with more than 2,600 service centres worldwide,

For more information please contact our franchise department on franchising@mbe.com.au or phone 1800 556 245.

MIDAS

a passion for all things automotive. Buying into a franchise gives you piece of mind that you are buying into a trusted brand and a proven system, as we have already worked out the pitfalls and created a solid foundation for you to build your business.

Midas is a trusted household name with over 40 years of experience in the Australian market. Initially establishing itself as an exhaust and muffler specialist, we’ve now become the auto service experts specialising in car service and repairs for all makes and models, SUV & 4WD’s, brakes, suspension and, yes of course, we still do exhausts. There are currently over 80 Midas Auto Service Expert centres across Australia and we have an ambitious plan to grow our network across Australia. We are always looking for new franchisees who have

Midas franchisees are comprehensively supported in all areas of business, including workshop operation, national & local marketing, a segment leading fully integrated point-of-sale system and ongoing local field management expertise. (03) 8878 1122 franchiseenquiries@midas.com.au

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Mobile Skips Since 2006 Mobile Skips has been giving Australians a simpler, better and cheaper alternative to old fashioned skip bins.

their businesses and prosper within an authentic partnership. Mobile Skips are seeking enthusiastic self-starters who are passionate about customer service and would love the opportunity of growing their own business.

During 2013 we began our successful partnership with Bunnings and since then have been introducing Mobile Skips to our happy customers all around Australia.

As a Mobile Skips franchisee, you will be supported by proven systems, cutting edge IT and a support team that are invested in your success.

Mobile Skips is a simple, unique offering with great systems that allows our franchisees to grow

For more info go to: https://mobileskips.com.au/ franchising or call 1300 675 477

NANOSHIELD New & Exclusive in Australia Unique and exclusive to NanoShield Australia, Cosy 24/7 has finally reached Australia after strong international success in over 30 countries. Share in this opportunity as we couple a great product with an effective business system to provide a cost-effective solution to a rapidly growing market with minimal competition in its class. Australia’s increasing energy problems, harsh climate and the impacts of climate change is predicted to create rising demand. The superiority and affordability of Cosy 24/7 makes it well poised to sustainably service this demand.

PACK & SEND PACK & SEND is Australia’s leading parcel courier and freight delivery reseller. Established for 25 years, we consolidate the services of the world’s top parcel and freight delivery carriers into a single access point under our brand. Driven by internet shopping, delivery of parcels and freight is one of the top growth industries of the next decade worth over $1 trillion pa. Why us? • Earn income through multiple revenue streams

snap fitness Turn your passion into an innovative investment. Snap Fitness is the premier fitness brand that offers success in a variety of markets across the globe. With Snap Fitness you have the opportunity to partner with a global fitness franchise that knows no boundaries. The results driven culture of our fitness centres offers a fitness experience unlike any other across 26 countries, with over 2500 clubs worldwide,

SNAP-ON TOOLS Snap-on Tools Australia & New Zealand is a mobile franchise operation putting high quality tools and equipment into the hands of mechanics, engineers, and other professional tool users across the country. Snap-on Tools is a subsidiary of Snap-on Incorporated, a leading global innovator, manufacturer of tools, diagnostics and equipment solutions for professional

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Franchises currently available for discerning and passionate individuals to help improve the quality of life for Australians through the sales and installation of Cosy 24/7! Currently, there are no direct competitors in the energy saving window nanotechnology coatings market in Australia! Seize the opportunity! For more information please contact NanoShield at: www.nanoshield.com.au 1800 COSY 247 (1800 267 924) info@nanoshield.com.au

(Online, on-phone, in-store), including opportunities to earn recurring residual income 24/7. • Join a brand that is constantly delivering ecommerce and logistics technology solutions. • Over 135 Service Centres worldwide, the PACK & SEND brand opens doors and instils customer loyalty. Demand for our services are so strong, that for any new territory we will guarantee a minimum number of customer leads in your first year. Want to be in business for yourself but not by yourself? Click the ‘Own a Franchise’ section on our website PACKSEND.com.au or phone 02 8778 5608.

and 1.5 million members and counting! With 24/7 member access, daily high intensity workouts, and heart rate training technology, Snap Fitness is changing the face of fitness worldwide. Our proven method for success features a turnkey operation with financial support, a flexible club footprint to fit your needs, and more. If changing lives and transforming communities is your passion, Snap Fitness is an investment that fits. For more information visit: www.snapfitness.com.au

technicians, with an established network of franchise operations across the globe. After 30 years in the Australian market, Snap-on continues to perform, providing robust financial results for its network of over 175 franchisees. Extensive training and ongoing support is provided - no previous mechanical experience required. Snap-on offers an exclusive finance package to assist new franchisees.

spudbar We started Spudbar back in 2000 to honour the potato. We wanted to pay respect to the vegetable that has changed the planet. This underrated culinary delight is incredible. It’s healthy, nutritious, great value and the perfect complement to any meal. SpudBAR is a great choice for many people considering a franchise because:

• With no deep fryers or grilling SpudBAR is an easy transition into hospitality/retail • SpudBAR provides an intensive 3 week training course prior to opening • Support for your start in-store and ongoing training for both the franchisee and staff • Ongoing operational support helps franchisees grow their business • Turn key stores starting at $270K + GST.

• Setup costs are low due to small space requirements and minimal cooking equipment

Email: franchising@spudbar.com.au Website: www.spudbar.com.au

THE INTERFACE FINANCIAL GROUP - IFG 50/50

franchise network in Australia, New Zealand, Canada, the Republic of Ireland, the United Kingdom, the United States, Mexico and South Africa.

The Interface Financial Group franchisees provide shortterm working capital for businesses by purchasing their invoices at a discount. In the current economic climate SMEs need working capital but banks are unwilling or unable to provide it. Many of these businesses are turning to Interface for a solution. Interface has been in the alternative finance market business since 1972. It is the leading alternative funding source for business, and distributes its service through its

The IFG 50/50 franchise offers the opportunity to get started quickly and with a more modest capital base. Why? Because we syndicate all transactions with our franchisees 50/50. Franchisees do the ‘people work’ - we do the ‘paperwork’ – a great combination to achieve an aboveaverage return.

Theobroma, Chocolate Lounges, Pavilions, Bars

Our franchise offers: • Innovative and unique concept that includes all of life’s pleasures- chocolate, coffee, food, alcohol and retail. • Highest quality chocolate products. • Full training provided. • Professional support team with a range of skills to assist you.

The earliest record of chocolate was over two thousand years ago in the central American rainforest where the tropics is the ideal climate for the cultivation of the plant from which chocolate is derived, the Cacao Tree, Latin name “Theobroma Cacao” or “Food of the Gods”. The concept was developed in response to the spiraling demand of high quality chocolate and chocolate beverages with the added enhancement of a full food menu, with some stores even offering a licensed venue.

For more information: ifg@interfacefinancial.com www.interfacefinancial.com.au/franchise

With new stores opening in countries across the globe, be part of something special. Contact Ben on +61 431 727 004 E: ben@theobroma.com.au www.theobroma.com.au

Thermawood

Become part of the success story with:

Thermawood Retro-Fit Double Glazing System is designed to retro-fit double glazing into existing wooden windows. Proven systems and processes with the Thermawood Patented drainage system.

• Full Training and ongoing support • Strong industry Growth • Full Advertising & Marketing • Patented product new to the Australian Building industry. We are looking for passionate self-motivated people to join the Thermawood team.

Retro-Fitting fitting double glazing into existing wooden windows allows the home owner to retain the character of their windows, be more energy efficient, reduce energy costs and reduce noise.

Please contact Thermawood Retro-Fit Double Glazing for more information.

Along with installing double glazing Thermawood installers also fit draft/sound seals to all types of windows including double hung windows, casement windows and doors.

Info@thermawood.com.au www.thermawood.com.au 0455 555 330

Australian & new zealand business franchisor

replicated on our website for the full 12 months.

A-Z Listings are a great way to promote your business! An A-Z listing provides consistent exposure over a 12 month period, is available in all our magazine format publications and includes a 150 word description of your business, plus your logo in full colour. It is also

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$6.95 (AUD), $7.95 (NZ) inc. GST.

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One year (6 issues) of Business Franchise Australia and New Zealand for only $39.95 AUD or $52.95 NZD. Packed with information relating to many different areas of the franchising industry, Business Franchise Australia and New Zealand is a valuable and informative source of guidance.

& LEG AL ADV ICE

SPECIAL FEATURE

HEALTH, FITNESS & BEAUTY

LATFR ESTAN NEW CHS

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FIN AN CIA

$6.95 (AUD),

FRA NCH ISE

L & LE GA L AD VIC E

$7.95 (NZ) inc.

GST.

DIR ECT ORY

LATE ST NE WS

$6.95 (AUD

), $7.95 (NZ)

FR AN CH

inc. GST.

ISE DIR EC TO

2018

Join one of the world’s largest global franchises!

An MBE franchise offers a solid income stream from not just Themail need for MBE’s business but services are inpacking/shipping high demand and on the rise. Withprinting. over 35 service box rentals also and centres across Australia, MBE is the only nationwide provider that offer all of these in-demand services and more, under the one roof. With MBE, it’s like owning three businesses in one. We are looking for savvy business minded people to become our next franchise partners and part of our well established, successful global franchise network. By becoming an MBE franchise business owner, you’ll benefit from a 35+ year proven business model, Monday to Friday trading hours, multiple income streams plus extensive training. If you feel you have the level of passion and enthusiasm required to run your own business, then this opportunity might be for you... join one of the world’s largest international franchises today!

For further information about franchise opportunities in Australia please contact the Franchise Department franchising@mbe.com.au 0457 677 986 | 1800 556 245

USTRALIA

2012 Excellence in marketing

1993

www.mbebusinessfranchise.com.au

A BE

2018

YEARS

The largest driving force in the global economy is internet shopping and parcel delivery Own a business with a comprehensive suite of retail and technology solutions that connect people with parcels when they want, where they want it.

ENQUIRE TODAY 02 8778 5608 franchise@packsend.com.au packsend.com.au/franchise