Business Franchise AUS & NZ May/Jun 2012 by CGB Publishing

T he

ma g a z ine

VOL 06 ISSUE 04 may / june 2012

for

franchisees

AUSTRALIA and NEW ZEALAND

the

retail issue

join the club

BIG versus $4.95 (AUD), $6.95 (nz) inc. gst.

small

LATEST NEWS

success

sectors FINANCIAL ADVICE FROM THE BANKS

TOP LAWYERS’ ADVICE

D T Take control of your future... ...and be your own boss. Fastway Couriers now has a number of exciting opportunities to join our award winning team! Low start up costs

Exclusive territories

Guaranteed income package*

No weekend work

Perpetual Franchise Agreement

Unparalleled business support & training

Recognised brand

Easy to operate - no experience required

Award winning system for over 25 years

Enjoy the freedom of working for yourself

To ﬁnd out more contact us: Australia:

New Zealand:

1300 FASTWAY fastway.com.au

* For a deﬁned period. Conditions apply. Fastway Couriers (Australia), ABN 38 057 389 769. | Fastway Couriers (NZ) Ltd. Fastway Couriers is a franchised courier network and its businesses are independently owned.

0800 4 FASTWAY fastway.co.nz

A new way to connect with your customers RedCatâ&#x20AC;&#x2122;s new mobile phone application allows hospitality and franchise outlets to have their own branded iPhone application as well as working as a web application on other mobile devices. It also offers the ultimate in convenient ordering, allowing customers to prepay and pre-order food at their desired time directly from the application. Purchases can be paid for using points, pre-paid gift cards or credit card. Orders will be sent direct to the Point of Sale at the store and will print out automatically, at the correct time, without the need for any interaction by the staff. The application can also be configured to be used as a self ordering kiosk at store level. Not only will it streamline the ordering process, it will allow you to take advantage of the dramatic increase in popularity of coupons. Research shows that globally, mobile coupon redemptions will exceed $6 billion by 2014*. Hospitality outlets can also use the application to deliver targeted and relevant advertising offers directly to their members which can be redeemed and tracked seamlessly through the RedCat Point of Sale system. * Jupiter Research

Registration

Coupons

Store Locator

Ordering

Barcode Loyalty

Existing members can login, or new members can register their details directly within the app.

Targeted marketing sent directly to your members. Relevant. Immediate. Redeemable at POS.

Customers can search for their nearest site by using integrated GPS, or postcode search.

Save favourites, pay using points, vouchers or credit cards and send orders to the store.

Once registered, members can display their points balance, member status, and a barcode for identification.

To find out how you can take advantage of RedCatâ&#x20AC;&#x2122;s Mobile Applications, call 1300

4 REDCAT or visit www.redcat.com.au

Work Hard and be rewarded Work from home - Flexible lifestyle!

The Skyâ&#x20AC;&#x2122;s the limit! No Worries Established in 1976, Rent The Roo has been servicing customers across Australia, giving them access to brand new furniture, appliances, computers, white goods and so much more...! 100% Australian owned and supported, Rent The Roo has grown to over 60 Franchise territories - and there are BIG plans for the future!

9 LOW COST ENTRY LEVEL Proven successful business model 9 FLEXIBILITY with an unlimited range of household furniture and appliances sourced through the national retail and wholesale network 9 PROFITABILITY ZLWK D ZRUOG FODVV EXVLQHVV PRGHO ZLWK ORZ RYHUKHDGV KLJK UHWXUQV DQG DGGLWLRQDO Â´QDQFH DYDLODEOH WR approved applicants 9 LIFESTYLE FRIENDLY with no need to work more than 5 days per week 9 OPORTUNITY to build a passive income stream that will secure your future and provide customer service that will make a difference in the lives of our customers 9 STATE OF THE ART TECHNOLOGY with the support of Cloud based mobile software 9 PROFESSIONAL SUPPORT from our team with over 36 years of experience to help you build your business 9 PERSONAL SUPPORT with over 60 territories developed Australia wide we are dedicated to meeting the needs of each and every franchisee

National Franchisee Conference Hobart 2012

SECURE YOUR FUTURE NOW! For more information visit our website.

www.renttheroo.com.au Australian Credit Licence 387405.

busi n ess fr anch ise aust r a l i a an d n e w ze a l an d

“It’s franchisees that have the strong backing of a tried and true system which has been proven to be successful time and time again.” Emma Malone, Editor, CGB Publishing.

From the

BUSINESS FRANCHISE AUSTRALIA and new zealand VOLUME 6 ISSUE 4, may / june 2012

Editor

publisher: Colin Bradbury. colin@cgbpublishing.com.au EDITOR: Emma Malone. emma@cgbpublishing.com.au assistant EDITOR: Stacey Evans. stacey@cgbpublishing.com.au SALES DIRECTOR: Vikki Bradbury. vikki@cgbpublishing.com.au

retail sales, and Boost Juice Founder Janine Allis discusses the strengths of Australian retailers.

Whilst all businesses are constantly aiming to work as effectively and as efficiently as possible, it’s franchisees that have the strong backing of a tried and true system which has been proven to be successful time and time again.

If you are in the process of deciding which franchise would be best for you, then we have great advice to help you make that decision. Director of the Franchise Advisory Centre, Jason Gehrke, provides insight into ‘Big vs Small – Which franchise business is best for you?’, and John Di Natale, Senior Consultant at DC Strategy, helps you to navigate the ‘Success Sectors’ of the franchising industry.

s the financial year comes to a close business owners begin to take stock of how the last year has gone, and how they would like to move forward into the next financial year.

In this issue of Business Franchise Australia and New Zealand we have the best advice, covering areas such as financial, legal, marketing, along with sound business strategies, to help you achieve franchising success.

The FCA’s Steve Wright and Stephen Giles, along with the FANZ’s Graham Billings and David Foster, share with us their insights into current hot topics affecting the industry.

The process of purchasing and running a franchise can be daunting and confusing. We hope that our Expert Advice writers, who are industry leaders with proven experience in the franchising sector, can help make this process easier for you.

So enjoy our Expert Advice articles and have a look at the numerous franchise systems profiled and featured throughout the magazine. Who knows? Maybe one of them will be the perfect fit for you!

Our feature this issue is ‘Retail’. We examine the link between satisfied employees and

Emma Malone Editor

SALES MANAGER: Kathleen Lennox. kathleen@cgbpublishing.com.au SALES executive: Maria Cook. maria@cgbpublishing.com.au PRODUCTION: Joanne Tuffy. production@cgbpublishing.com.au ACCOUNTS: Di Mannes. accounts@cgbpublishing.com.au DESIGN: Jejak Graphics (03) 9772 2571 COVER IMAGE: anytime fitness TO SUBSCRIBE: www.businessfranchiseaustralia.com.au or www.isubscribe.com.au CGB PUBLISHING PO BOX 968 MT ELIZA, VICTORIA 3930 TEL: (03) 9787 8077 FAX: (03) 9787 8499 Email: cgb@cgbpublishing.com.au www.businessfranchiseaustralia.com.au www.businessfranchisenz.co.nz CAB Membership Application Approved June 2011.

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

Business Franchise Australia and New Zealand 3

busi n ess fr a nch ise aust r a l i a a n d n e w ze a l a n d

Contents 62

May / june 2012 On the Cover 11

Cover Story Anytime Fitness – Fitness: Anytime, Anywhere

38 Success Sectors

John Di Natale, DC Strategy

44 Big versus Small

76 In Every Issue 06 What’s New!

Jason Gehrke, Franchise Advisory Centre

Announcements from the industry

14 FCA – Actively encouraging Government guaranteed loans Steve Wright, FCA

Spotlight on Services 54 Link Business Franchising 86 NFIB

15 FCA – Improving Australian franchising Steven Giles, FCA 16 FANZ – FANZ Conference 2012 Graham Billings, FANZ 18 FANZ – FANZ News David Foster, FANZ 62 Feature Article Retail – People or Product? 104 Ask George? – Questions from our readers George Yammouni, Bathroom Werx 106 Behind the Headlines Jason Gehrke, Franchise Advisory Centre 107 Professional Services Listings 109 Franchise Listings 111 A-Z Franchise Directory

Franchise in Focus 42 The Timber Doctor

Franchisor in Depth

Profiled Franchises Austvending.................................................... 84

Dôme Coffees. .............................................. 12

30 Jim’s Fencing

50 Lollypotz 88 Just Cuts™

Franchisee in Action

Franchise Selection.................................... 80

Gelatissimo...................................................... 24

PoolWerx.......................................................... 28

Expert Advice

Snap-on Tools............................................... 36

34 Your Business and the Work Health and Safety Act Chad Issa, Mason Sier Turnbull 46 Award Interpretation – It’s your responsibility Craig Cameron, HR Law

26 The Australian Spirit Janine Allis, Retail Zoo Social Media Business Boosters....... 22

SumoSalad...................................................... 20

TeleChoice....................................................... 70

72 Is your Stock Investment working as hard as it should be? Bob Way, Retailplanners

Thexton Armstrong..................................... 48

76 Does your Lease Agreement cover you? Mark Sherry, Harmans Lawyers New Zealand

60 Nightmare in the Guitar Shop Greg Nathan, Franchise Relationships Institute

Total Tools........................................................ 56

82 How to bug me on LinkedIn Linda Coles, Blue Banana 92 Retail Space – Getting it right Michael Sherlock 100 Franchisees should consider all aspects of Insurance Twain Abbot, CGU Insurance

V.I.P. Home Services AUS...................... 40

Worldwide Online Printing...................... 96

what’snew! Bedshed Franchise Calculator - a clever comparison tool

Motivated by a lack of information in the franchising industry and a desire to provide a framework to compare systems financially, specialist bedding franchise, Bedshed, has developed Australia’s first easy to use franchise calculator tool. The Bedshed Franchise Calculator allows people to compare the income and expenses they might expect for up to three franchise models to view an estimated annual profit. The tool includes a profit projection for up to ten years for each franchise system which has the flexibility to consider anticipated sales growth and changes in operating costs. “The calculator takes some of the guesswork out of selecting a franchise, because it allows you to compare apples with apples,” explains Bedshed Chief Operating Officer, Gavin Culmsee. “We aren’t suggesting that it replace the due diligence you would do with financial advisors and accountants, but many people have no idea how different systems stack up over the long term and the Bedshed Franchise Calculator is a simple, non-threatening place to start.” Director of the Franchise Advisory Council, Jason Gehrke, commented earlier this year that the initiative takes a completely unique approach and challenges traditional views in franchising where franchisors shied away from offering projections to potential franchisees. “We have nothing to hide,” Mr Culmsee said. “We think Bedshed will compare favourably with its competitors and encourage anyone considering buying a franchise to put the system to the test,” he said. To access the Bedshed Franchise Calculator, visit www.bedshed.com.au, and click on ‘Franchise Opportunities.’

business whether in product selection, brand recognition, customer satisfaction, supplier loyalty or staff longevity.

STANDING THE TEST OF TIME The Aussie Disposals story is one of success and survival. There’s not too many retailers out there today that have stood the test of time like Aussie’s have.

Aussie Disposals is now one of the country’s leading military surplus and outdoor adventure stores, boasting thirty nine locations all over Australia.

That’s why it’s exciting news that 2012 marks the 50-year anniversary of a family owned company that started from humble beginnings.

The company has been franchising for over 30 years.

The first Aussie Disposals store opened its doors in Gippsland, Victoria, offering the public a diverse range of hard-wearing quality outdoor products. Fifty years later,

The promise of value for money and unmatched customer service is what the company believes has ensured their success and growth over the last fifty years. Aussie Disposals keys to success has been its hands on approach, in every aspect of the

6 Business Franchise Australia and New Zealand

To help mark the occasion, there are a number of celebrations planned across the year. Aussie Disposals have developed a collection of exclusive limited edition products. There are also a series of Gala Day events at stores around Australia with sausage sizzles, giveaways and discounts - everything fitting for a big celebration. Plus the biggest ever open day warehouse sale with incredible prices on a huge range of products. To keep up with all the latest on Aussie Disposals 50-year celebrations and discount offers, sign up at aussiedisposals.com.au

ent ok to

out ally f.

SNAP-ON success Snap-on Tools Australia franchisee Tim Tredrea has taken out two awards at the company’s recent franchise conference.

ated ng ume

Along with recognition for ‘Top Diagnostic Sales’, Tim also took home the #1 ‘National Purchases for a Single Van Franchisee’, a result of selling more than $1.7m worth of product in 2011.

look!

one ES

NO MORE PANDA EYES Lush Lashes, a franchise company specialising in eyelash extensions, is experiencing rapid growth across the North Island of New Zealand. There are currently 11 franchises in operation. “The demand for our product is outweighing the number of franchises in operation,” said Lush Lashes Managing Director Vanessa O’Reilly. “We have 11 franchises in operation and need more to help cope with the strong demand we’re having.” Vanessa says it’s their quality product and unique technique which results in the natural looking lashes customers are seeking. Vanessa says that the recent addition of Permanent Mascara has further enhanced the service franchisees are able to offer to their customers. “This fabulous new service is on offer to our clients who seek further eyelash enhancement over and above the SemiPermanent Eyelash Extensions that we already offer,” says Vanessa. Permanent Mascara lasts approximately three to four weeks and is applied to the lashes by Lush Lashes certified technicians. The result is a look and feel very similar to traditional mascara. “Lush Lashes Permanent Mascara is perfect for brides to eliminate ‘panda eyes’ on their special day and also for holidaying particularly for those swimming or skiing,” says Vanessa. “By following advances in the techniques and products we are able to offer customers, our franchisees are equipped to continue the success they are already experiencing,” Vanessa said.

The awards capped off a fantastic year for Tim, who has just celebrated his twentieth year with the leading tool manufacturing and distribution franchise.

tools, vouchers and some of the very expensive (and highly sought after) diagnostic equipment to the local technical school. As well as strong relationships with the Snap-on managers and head office, Tim cherishes those formed with other franchisees and customers. Currently owning the biggest truck in the fleet, Tim will always find something for the customer in need – and for those who don’t even know they need it yet!

While Tim is humble about his time and accolades with Snap-on, National Franchise Manager Nick Hudson says, “I remember when Tim came to Snap-on with little money and renting a house in Tamworth with four other guys, now he is one of Tamworth’s most successful businessmen. It’s a great success story!” In 2012 Tim is looking forward to focusing his efforts on some local sponsorship initiatives, including donating

VERVE RECRUITMENT Verve Recruitment is offering Business Franchise magazine readers a reduced rate for their popular Candidate Shortlisting service.

“That’s where we come in. We feel that our short-listing service is ideal for the budget focused, time constrained manager or business owner that wants to get results,” said David Duncan, Senior Recruitment Consultant, Verve Recruitment.

Verve Recruitment differs from traditional recruitment agencies by offering a low cost fixed fee service of $495. This includes online advertising and telephone interviewing of applicants and avoids the hefty commission-based placement fees that can typically be a hindrance to small business owners.

“In our experience, most managers and business owners don’t know about or fully understand short-listing services. We’re looking forward to speaking with some new franchise owners and we’re confident that new clients will soon become regular ones,” said David.

By simply mentioning Business Franchise magazine new clients will be rewarded with a reduced rate of $440 for their first campaign. “Our clients tend to be small to mediumsized businesses that generally don’t see the benefit of high cost traditional recruitment agencies, but at the same time they need assistance in order to reduce the time spent on the recruitment process as well as help sourcing the best applicants out there.

Business Franchise Australia and New Zealand 7

what’snew! STRONG GROWTH FOR BEAUMONT TILES Beaumont Tiles is continuing to experience strong sales growth in 2012 as it enjoys the enviable position as Australia’s biggest tile retailer, and rolls out more new stores across the country. Having evolved from a small family business over the past 50 years, Beaumont Tiles is proving that good service, a great range and expert advice is a winning combination, even with the recent slowing down of the new home market. Beaumont Tiles Managing Director, Bob Beaumont says, “we couldn’t be happier with our business model and the process for the planned growth we are currently undertaking. Our success is a testament to strong leadership and teamwork, and all of the efforts that take place behind the scenes.” Still family owned and managed, the business has gone from strength to strength over the past few years, with retail sales growth each year since 2007. In the next few months, five new stores are scheduled to open across New South

Wales, two in Queensland and a completely upgraded store will re-open in Beverley, South Australia. Many of the new outlets will be franchised, although the group aims to maintain an ownership of around 50 per cent of all stores. Currently of the 86 outlets, 45 are franchised.

were selected after consultation with major

The areas where new stores are opening

awards last October.

Plus Fitness 24/7 Opens Club Number 22 in under a year!

builders and developers, and strong sales are expected at these stores. Beaumont Tiles has also won multiple awards, including Housing Supplier of the Year Award at the prestigious SA HIA

Plus Fitness 24/7, one of Australia’s fastest growing 24 hour gym franchises has opened its 22nd gym located in Tahmoor in NSW! With a further 19 gyms scheduled to open across Australia and selling territories at a rate of one a week, Plus Fitness are definitely on the up and up. With 15 years brand exposure in the industry, franchisors John Fuller and Nigel Miller launched their 24 hour gym franchise chain after recognising a downturn in the sale of traditional big box health club franchises in 2009. Identifying the need for a lower level investment, lower operating costs and faster return franchise model Plus Fitness 24/7 was launched at the Sydney Franchise Expo in 2011. Since then they have seen their Plus Fitness brand grow by over 420 per cent in only 12 months making them a serious player in the 24 hour gym sector. “We are generating a lot of interest in the market at this time due to providing the only true 24 hour gym turn-key franchise on the market,” said Miller. He went on to say, “taking advantage of our trading history in the industry and our strong supplier relationships we have been able to maintain a low entry cost that includes all gym equipment and an incomparable level of franchisee support. With no ongoing equipment leasing costs our franchisees are able to achieve much faster breakevens making us a very unique proposition.” This month alone Plus Fitness are opening a further three gyms; Bankstown, Epping and Carlingford with four more clubs scheduled to open in Perth and five in Melbourne by the end of June.

8 Business Franchise Australia and New Zealand

Coffee with sustainable substance Mackay franchise business Lava Carts is leading the way by selling their coffee with a substance in sustainable cups and going full steam ahead to do their part for the environment. According to BioPak, in Australia and New Zealand over 1.5 billion paper cups are disposed of each year. Converting to BioCups and lids would result in the greenhouse gas savings equivalent to over 200,000 tree seedlings being grown for 10 years. Simon O’Brien, founder and franchisor of Lava Carts, said they are passionate about providing customers coffee with substance, giving people a product they can really enjoy and delivering it in an environmentally friendly way. “Like most retail businesses, Lava Carts is committed to selling products that are of the

finest quality, but what makes us different and allows us to stand out from the crowd are our sustainable practices when it comes to delivering those products,” Mr O’Brien said. “Both company and franchised Lava Cart kiosks are all using biodegradable and recyclable coffee cups, lids, packaging and cutlery. We pride ourselves on being a small business taking this large initiative and our customers take pride in purchasing environmentally friendly products as well, all working together towards a sustainable future.” Richard Fine, Director of BioPak commented, “BioPak is thrilled to be associated with Lava Carts. Both companies share sustainable business ideals whilst continually looking for new ways to reduce the environmental impact of our operations.”

G.J. Gardner Homes Victoria and Tasmania wins International Master Franchise of the Year G.J. Gardner Homes Victoria and Tasmania has been awarded the International Master Franchise of the Year award at G.J. Gardner Homes’ AGM Awards in Queenstown, New Zealand. The International Master Franchise of the Year award was presented to G.J. Gardner Homes Victoria and Tasmania for the region’s excellence across a number of key benchmarks including sales, construction, marketing, business growth with new franchisees market share and financial position. Ross Morley, Managing Director of G.J. Gardner Homes Victoria and Tasmania, explained that the strongest point of difference for G.J. Gardner Homes Victoria and Tasmania was the Get The Facts Up Front strategy and other marketing initiatives that were undertaken throughout the year. “The Get The Facts Up Front strategy booklet and website inform consumers of what to look out for when building their new home and choosing a builder – potentially saving them thousands in extra costs and add-ons,” Mr Morley said. As well as implementing innovative marketing initiatives Ross and partner, Elaine Morley, have demonstrated excellence in franchise support. The duo offer support and advice to franchisees with professional mentoring, a team of performance managers and administrators, and a number of IT support options. Mr Morley explained that the couple’s professional support system

comes from their own personal experience of being franchisees where they started at the bottom and worked their way up. “We didn’t just come along and buy the Master Franchise business. I was a smaller builder who picked up a franchise and did very well and now we are focused on putting that experience and knowledge into supporting our Victoria and Tasmania franchisees,” Mr Morley said.

Business Franchise Australia and New Zealand 9

2012

Young Retailer of the Year

Applications Open

The National Retail Association (NRA) Young Retailer of the Year Award provides a national platform to recognise and reward excellence amongst young retailers under the age of 25, and promotes retailing as a career of choice for young people. It gives young retailers the chance to exhibit their retailing skills, and be recognised by their peers, the retail industry, and the general community for their innovation, career achievements and outstanding performance in their stores. Applications for the 2012 Young Retailer of the Year competition are now open. Young retailers must be under the age of 25 as at the 1st of October 2012 to be eligible to enter. Retailers are encouraged to submit entries from any store throughout Australia, with no limit on the number of entries that can be submitted per state. Applications must be received by Friday the 25th of May 2012. The NRA hopes Australian retailers can involve their staff in this yearâ&#x20AC;&#x2122;s competition and help promote retail career opportunities and nurture future Australian retail executives. Visit the NRA website, www.nra.net.au for more information and an application form. The Young Retailer of the Year Workshop and Gala Dinner will be held on Wednesday the 1st of August at the Rydges Melbourne Hotel.

COV ER STORY

fitness:

anytime, anywhere A

nytime Fitness, the world’s largest and fastest-growing fitness club chain, took nearly three years to sell 300 franchise territories and open 130 clubs in the United States. Siblings Justin McDonell and Jacinta McDonell-Jimenez, recently exceeded those impressive numbers in Australia, with over 140 clubs now open and 350 territories sold, making them the most successful international Anytime Fitness Master Franchisors. “The Anytime Fitness business model offers an amazing balance of lifestyle and a rewarding business,” said Jacinta. “Some of our franchisees own as many as nine clubs and still enjoy a great personal lifestyle. This is almost impossible to achieve in other franchise businesses.” The secret to their success: “We look for franchisees who understand the importance of sales and marketing along with an exceptional passion to deliver a great member experience,” said Jacinta. “Our most successful franchisees focus on sales and marketing and hire a terrific club manager to produce an ideal club culture. Our clubs offer the members what they need – great equipment, personal attention, and convenient and affordable facilities, open anytime.” There are currently over 100,000 Anytime Fitness members in Australia and that number is expected to exceed 300,000 in the coming years. John Kersh, VP of International Development for Anytime Fitness says “Justin and Jacinta, and the talented team of managers and franchisees that they’ve assembled, deserve all the credit for their tremendous success. They are without a doubt our most successful international master franchisees.” To further strengthen this success Anytime Fitness have an exciting innovation due to launch into the market and add to their 24/7 philosophy. Anytime Fitness are launching a new product called Anytime Health in July which will be

Justin McDonell and Jacinta McDonell-Jimenez

free to all members. It’s an online nutrition and exercise program which is designed to be a portal for members to get advice from a virtual personal trainer. They can post questions and get answers, making it hugely interactive and personalised. Members can also program in their current weight and what they are hoping to achieve. Based on their activity at the gym and outside it, Anytime Health will provide a recommended calorie count with recipes and food components. There will also be videos of people working out at an Anytime club, so if, for instance, a member is wanting to develop a new program to increase their leg strength, there is an example available. Anytime Health can help members looking to improve and maintain their health and fitness and fits seamlessly into the electrocentric lifestyle that is becoming more prolific within modern society. The new system also reflects the ‘anytime,

anywhere’ values of the brand and would enable a level of guidance and support that many of the general public can’t afford through expensive personal trainers and nutritionists. A further development of Anytime Health will be to provide a service for corporations wanting to take positive measures to ensure the consistent good health and productivity of their employees. The Anytime Health system offers companies a way to improve the health of their employees and provide reduced price memberships. Anytime Fitness truly encompasses the 24/7 fitness mantra, and 2012 will see continued growth and outstanding performance from the hugely successful brand. For further information on Anytime Fitness contact: Phone: 02 9415 5300 Email: info@anytimefitness.com.au Web: www.anytimefitness.com.au

Business Franchise Australia and New Zealand 11

PROFILE : Dô m e Co ffees

There’s no place like

Dôme

hey set out to deliver the world’s finest coffees, and they may have made the world’s favourite café.

Their love affair with food and coffee started with a modest beginning in 1993 when the first Dôme Coffees Café opened in Cottesloe, Western Australia. Since then the brand has been re-engineered into a distinctive casual café dining experience that is now enjoyed by thousands of people every day across the globe. Theye have scoured the world’s best coffee growing regions for beans to make their roasts and it’s with that same passion they have built a menu with fresh flavours and indulgent tastes. Dôme has forged its corporate success on a customer experience built specifically around an old world European brassiere café. It is this unique combination of ambience, great tasting coffee and diverse menu which is what makes the Dôme café experience quite like no other. To top it all off, Dôme Coffees is proudly born and bred here in Australia which is where they remain based to this day. Going from strength to strength as a successful franchise opportunity, there are now over 100 Dôme cafés in six countries. It’s the perfect place to grab a quick snack or coffee, or to just sit back and relax enjoying the décor and casual atmosphere at any time of the day. With their signature domed

ceilings, wood panelling and deep leather armchairs, their luxurious fit outs certainly make each and every café feel individual and unlike a traditional franchise offering. From the time a Dôme café opens its doors early in the morning to the close of business late at night, it engenders a special sense of appeal and attraction to a broad range of uses within the community. From business people and those in the trades getting their first cup of coffee at the start of the day through to mother’s groups relaxing with their children in the morning, people conducting meetings, friends catching up for coffee and cake or families enjoying a meal of old time favourite dishes at lunch or in the evening, Dôme is an inclusive place for people and families of all ages and backgrounds to dwell and enjoy. While the atmosphere is relaxed, the systems underpinning Dôme are structured and seamless. The combination of quality coffee and dependable food ensures Dôme cafés are continually busy from first thing in the morning until late at night which in turn results in solid financial returns. Whilst Dôme Cafes can be found in a number of picturesque locations throughout the world, some of the most iconic locations can be found right here at home in regional centres and key suburban hubs throughout

Western Australia - where it all began - and now in Tasmania. As the Dôme brand is maturing it is now in a key growth stage and is looking to expand further across Australia so the opportunities are endless for new franchisees to benefit from its proven success. So if you are looking for a change of pace with proven financial benefits, why not join the Dôme revolution as a franchisee by contacting them at: Phone: 08 9386 3099 Email: franchisee@domecoffees.com Web: www.domecoffees.com

12 Business Franchise Australia and New Zealand

DOM

for a business with strong all-day trade, there’s no place like dôme.

10:30am

7:00am

7:30pm

12:00pm Just over two decades ago in Perth, Western Australia, the first Dôme opened its doors. This sophisticated European-style café soon earned a reputation for the world’s finest coffees, complimented by a delicious all-day menu. Fast-forward to today, and there are now over 100 Dôme cafes in six countries. With their signature domed ceilings, wood panelling and deep leather armchairs, they don’t feel like a franchise offering. While the atmosphere is relaxed, the systems underpinning Dôme are structured and seamless. The combination of quality coffee and dependable food ensure Dôme cafes are continually busy from first thing in the morning until late at night, with the right commitment, this offers solid financial returns. Our Franchisee partners benefit from extensive marketing, in-depth instruction at our Training Academy and ongoing in-café support.

bcells22617

Dôme is currently planning expansion into regional centres and key suburban hubs throughout Australia. If you would like to find out more about why there’s no business opportunity like Dôme, visit www.domecoffees.com or call 08 9386 3099.

Australia: Tasmania, Western Australia. International: Bahrain, Malaysia, Maldives, Singapore, United Arab Emirates.

Business Franchise Australia and New Zealand 13 DOM22617 Franchisee_ART2.indd 1

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fr anch ise cou nci l o f aust r a l i a

“In a franchise sense, it means getting over the line a new franchisee that meets approval criteria but is unable to raise necessary collateral.” Steve Wright, Executive Director, Franchise Council of Australia.

ACTIVELY ENCOURAGING GOVERNMENT GUARANTEED LOANS wholesale funding guarantee to provide a guarantee to business start-ups which lack the collateral to secure a loan but otherwise meet all lending and business ownership criteria. In a franchise sense, it means getting over the line a new franchisee that meets approval criteria but is unable to raise necessary collateral. It is not just new businesses missing out on funds; it is also existing businesses according to a recent report by Dun & Bradstreet, ‘Giving Small Business Credit – Finding New Opportunities in Australia’s Most Dynamic Credit Market’.

he Franchise Council of Australia (FCA) is actively encouraging the Federal Government to implement a small business loan program to assist those setting up a new small business that might otherwise not be able to secure a loan. Government-guaranteed loans of this nature have been highly successful in the United States (US) and the United Kingdom (UK). The US Small Business Administration (SBA), which has operated since 1953, has helped nearly 20 million businesses and has a portfolio of roughly 219,000 loans worth more than $84 billion. Like the SBA, the UK Government-guaranteed lending scheme – the Enterprise Finance Guarantee (EFG) –

also helps small viable businesses that may be struggling to secure finance by providing loan guarantees of up to $1.5 million. The Australian economy is missing out big time. The FCA estimates that every franchise system in Australia would have at least five worthy candidates that cannot secure finance, not because of a lack of viable proposition, but because of lack of collateral or guarantee. One thousand franchise systems x 5 x $200,000 in average borrowings = $1,000,000,000. As this is a conservative estimate – the franchise industry turnover is $128 billion - it could easily be $10 billion in missed opportunity. What the FCA is asking from government is that it makes use of an unused bank

14 Business Franchise Australia and New Zealand

The report says nearly 400,000 small businesses are missing out on access to mainstream finance largely because credit providers are unable to adequately assess and price small business risk. It goes on to say that of the more than one million unincorporated businesses in Australia, more than 650,000 have no major financial obligation and nearly 400,000 would immediately qualify for finance with a risk profile ranging from minimal to low. It is time to get serious in Australia about small business support, and the US and UK small business assistance models are a great starting point.

“The FCA is not just taking up initiatives, but seeking to work with other industry bodies to ensure the activities are collaborative and no one is reinventing the wheel.” Stephen Giles, Chairman, Franchise Council of Australia.

IMPROVING

AUSTRALIAN FRANCHISING

t seems that the spotlight has been on the Franchise Council of Australia’s (FCA) representation activities, and in particular the efforts the FCA has put in to attempting to stave off state-based franchising legislation in South Australia (SA) and Western Australia (WA). However, the FCA has also been taking action on a number of other fronts to improve Australian franchising to the benefit of franchisors and franchisees. The Communiqué issued as a result of the National Retail Issues Forum convened by the FCA in Sydney provides a neat summary of some of the issues taken up on behalf of its members. Importantly the FCA is not just taking up initiatives, but seeking to work with other industry bodies to ensure the activities are collaborative and no one is reinventing the wheel. At a strategic level the FCA has been making the following points to Government:-

• Shopping centre market imbalances and conduct that cause small businesses to consistently pay above market rentals; • Penalty wage rates, which are an unreasonable impost; • Red tape and bureaucracy, which impose disproportionate costs on small business due to complexity, duplication and inefficiency. In this respect the SA and WA proposals for state-based legislation of franchising notwithstanding the existing comprehensive federal environment are classic examples. • Zoning and planning restrictions, and restrictions on shop trading hours that advantage supermarkets and internet suppliers and disadvantage small businesses; • Exemptions from GST such that imported items all bear GST, not just those items above $1,000;

1. Franchising represents successful small business. As such we do not seek handouts or protection from competition, we seek reforms that ensure that the market operates efficiently and our largely small business membership is not at an unfair competitive disadvantage.

3. The current taxation system is unnecessarily complex, and should be simplified so that compliance costs are lower;

2. The Australian retail sector is a high cost environment, and there is a lot Government can do to reduce these cost pressures. Specifically the FCA, and its industry partners, want to see reforms in:-

4. Small business funding should be supplemented by a Small Business Act (SBA) modelled on the US Small Business Act and deliver not just additional funding for small business,

• Continued focus on harmonisation of legislation across Australia.

but guarantee access for small business to government projects, research and spending. More broadly, the FCA has been seeking to expand the pool of potential franchisees by pursuing the Government to implement a SBA-type loan guarantee program, given specific presentations to industries that announce restructuring and redundancies and pushed forward with introducing an Indigenous Franchising Project aimed at encouraging Indigenous sports people to take on a franchise. The Franchisee Success Club has attracted significant interest, and has provided us with a pool of successful franchisees that will become our launching pad into even greater penetration of our franchisee community. Importantly, in the face of the occasional bad news story about franchising, our Franchisee Success Club helps put those stories into statistical and personal context. These are all important initiatives that complement our regular educational and networking activities, awards, exhibitions and other events. In today’s challenging retail environment the FCA understands that it has an important role assisting Australian franchised businesses to be competitive and successful.

Business Franchise Australia and New Zealand 15

BNZS 1708

fr anch ise associ at i o n o f n e w ze a l an d

Franchise Association of New Zealand

Conference 2012 12 - 15 July Copthorne Hotel & Resort

Bay of Islands

his year’s Franchise Association Conference will be held in the Bay of Islands, Northland. This location remains completely unspoilt and with its ancient Kauri forests and hundreds of kilometres of stunning coastline, the region is a natural paradise. The Copthorne Hotel & Resort Bay of Islands will be a superb waterfront conference venue and offers uninterrupted Bay views surrounded by 60 acres of subtropical gardens and the historic Waitangi Treaty Grounds. The Grounds are described as New Zealand’s premier historical and cultural site where our nation’s founding document, the “Treaty of Waitangi”, was signed. The Franchise Association of New Zealand’s conference, will bring together the franchise community over three days to: network, exchange ideas and interact with other systems and service providers; catch up on industry trends and hear what experts in the growing field of franchising have to say.

Conference registration includes invitations to three social events where delegates can relax, recharge and enjoy their surroundings. An array of talented speakers will be led by Geoff Bryan, our MC. Geoff is a New Zealand television broadcaster, currently a sports presenter for TVNZ, and most well-known for presenting the Olympic and Commonwealth Games since 1988. The Hon. John Banks, Minister for Small Business, will be the opening speaker for the conference on Friday morning. Afternoon workshops provide delegates with an opportunity to drill down on some specific areas of interest. Smaller groups made up of like-minded individuals, facilitated by an industry expert, provide a valuable insight into the world of franchising. Speakers drawn from the franchising community have scored particularly well with past delegate audiences and will again feature prominently, including a planned live video link up with the Chairman of the Malaysian Franchise Association who

16 Business Franchise Australia and New Zealand

will talk about his international franchise development as well as the way in which their government assists the franchise community. The conference will end on a high note with an address from John Anderson, New Zealand businessman, author, celebrity speaker and founder of Contiki Holidays. The natural beauty, collegial environment, and inspirational speakers will combine to ensure a conference that is vital dynamic and must do for those in franchising and there is still time to register by contacting the Association on 09 274 2901.

builds Family builds

BNZS 1708

With franchises, it’s actually success you want to replicate.

builds Family builds Community builds

s Family builds Community builds Business builds Community

Business builds Community builds Family builds Community builds Business builds Community builds Family builds Community builds

If you’re considering a franchise, our specialists are here to help. Investing in a franchise can be both personally and financially rewarding. At BNZ, we’ve been working alongside franchise owners for decades. Over time, this vast experience has been channelled into a range of franchise solutions that can enhance your profitability and efficiency – everything from finance to personalised banking services. So remember, starting a franchise business for yourself doesn’t have to mean by yourself. Talk to us today.

0800 269 018

bnzpartners.co.nz

Business Franchise Australia and New Zealand 17

fr anch ise associ at i o n o f n e w ze a l an d

“The Trans-Tasman approach will continue to provide an opportunity for international benchmarking.” David Foster, Chairman of the Board, Franchise Association of New Zealand.

FANZ News New Franchise Survey to be released this year In 2010 discussions between FANZ, Auckland’s Massey University and Queensland’s Griffith University, led to the production of the first New Zealand survey based on the biennial Australian survey that had been established over a number of years. Franchising New Zealand 2010 provided a detailed and comprehensive report on the status of the NZ franchising sector and formed the base year in the planned New Zealand biennial series to follow. The new Franchising New Zealand 2012 survey is now underway and once again the survey will employ New Zealand academic guidance by Massey University and input together with the expertise and experience of the Australian researchers from Griffith University. The Trans-Tasman approach will continue to provide an opportunity for international benchmarking for further reference and comparison between the federal regulated Australian sector and the self-regulated NZ sector. It will also provide information

on how franchising has fared during the financial crisis from the perspective of both countries.

World Franchising As members of both the World Franchise Council (WFC) and the Asia Pacific Franchise Confederation (APFC), FANZ plays a continuing role in the activities of both these organisations and as was reported in the last issue, the next meeting of the APFC will be in Auckland this November to coincide with the annual franchise awards. The most recent meeting of the WFC took place at the end of February, in Mexico City, which was timed to coincide with the Mexican Franchise Association’s International Franchise Fair. FANZ as the current General Secretariat of the WFC was very involved in both the preparation and the running of the meeting that was attended by representatives of member countries from around the world and also provided a forum for discussion on issues affecting franchising in each country. Two new members of the WFC were admitted to the Council at this meeting following a process of accreditation by the Admissions Committee. The new

members are the Guatemala and Venezuela associations, which bring the total membership to 45. The meeting was addressed by a senior official of the Mexican Ministry of Economy who confirmed the importance of franchising in their economy and gave an overview of the assistance that their government gives to franchises that includes zero rate loans for new franchisees, zero rate interest loans to franchisors needing consultancy to expand and a credit guarantee process to assist in the purchase of new equipment. These benefits are administered by a committee of the Ministry with participation by the Mexican Franchise Association. In addition to providing updates on the economies of each country and current performance of franchising, all the members are now linked on a regular basis to exchange information and to provide assistance both with the development of franchising in their own countries and the provision of useful contacts for franchise systems looking to move offshore. A bank of information on franchising legal issues and economic outlooks is maintained and this information is readily available to FANZ members.

W I 18 Business Franchise Australia and New Zealand

CHECK OUT THE BEAUTIFUL FIGURES COMING OUT OF OUR NEW FRANCHISE.

230 clients in the first 6 days. Up to 30 clients had to be turned away each day. 90% booked out until the end of month. Over $15,000 turnover (at normal prices) in the first 6 days. 60% of clients rebooking.

When you put a proven business model into a great location the results can be stunning. If youâ&#x20AC;&#x2122;re interested in a franchise check out our website www.brazilianbeauty.com.au.

PROFILE : SU M OSA L A D

BE YOUR OWN BOSS WITH

SUMOSALAD

he future of food franchising is bright according to Luke Baylis, founder of SumoSalad, who provides valuable insights for people seriously considering buying into a food franchise. SumoSalad launched in Australia over eight years ago, at a time when the fast food landscape was the exclusive domain of multinationals, plying their super sized, fat and sugar rich lunch-time meals. That landscape is now different, thanks to Australian owned SumoSalad, with 78 franchise stores and six company owned stores in Australia. The company has also branched out overseas with two stores in New Zealand, Master Franchise territories include the UK, UAE and Singapore with more growth planned. Luke Baylis acknowledges that 2011 was a tough year for many businesses, but there were signs of growth. And, if the first quarter of 2012 is anything to go by, then SumoSalad is in for a great year. The launch of the company’s collaboration with chef Pete Evans has really encouraged consumers to eat healthier at lunch time. The addition of six new salads designed by the celebrity chef has given consumers more access to a broader range of healthy salads. With 2.6 million Australians eating in fast food restaurants every single day, the business potential is huge, especially when what you are offering is different. It’s Luke’s vision, over the next four years to have a further 150 SumoSalad stores across Australia, ensuring that fast food can be healthy and readily available, while providing a great business opportunity. The business facts speak for themselves. In 2011, Australian’s spent $37 billion eating out, making us the 11th biggest-spending fast food nation. Clearly Australians have a continued interest in eating, but let’s make it a healthy!

will survive, and SumoSalad is ahead of the game. Teaming up with Pete Evans, has not only reinvigorated interest, but has ensured the continued delivery of innovative, healthy lunchtime options. Luke Baylis, says healthy eating is - and will continue to be - a hugely important consumer trend. Buying Australian produce is key, 82 per cent of people prefer to eat nationally sourced food. SumoSalad will continue to respond to this with frequent menu changes and buying locally. Luke has gone on record saying that the SumoSalad franchise did well in 2011 and continues to show growth in 2012. This success can be attributed to the investment made by head office and the franchisee owners to get behind the Pete Evans collaboration, the continuing store upgrades and menu additions show that the business has proactively responded to consumer demands for high quality and experience, but at a reasonable price. And in 2012, SumoSalad will introduce kiosk, in-line, café stores and a new concept of small express locations in high footfall areas such as regional shopping centres, high performing sub-regional shopping centres, strip malls, airports and entertainment precincts. Luke concludes that now more than ever, franchise owners need to think carefully about the right business model to back. They will be faced with greater challenges to improve profitability than has been the case over the past decade.

However, retailers should be aware that consumers continue to demand better value and an enhanced experience, but aren’t willing to pay. Only those that can meet this growing expectation

20 Business Franchise Australia and New Zealand

Pete Evans & Luke Baylis

It will be harder to increase prices and improved efficiency will be more important. The QSR winners are more likely to be those businesses that have a good track record of profitability, built around a unique or unusual informal concept and with a strong customer focus. Happily, all of these are also the ingredients that make SumoSalad a successful franchise. Franchising with SumoSalad continues to offer a great way to become your own boss and run a business, while still retaining an association with a head office organisation that can provide the training, support and national presence solo start-ups have to cope without. For more information on becoming a SumoSalad franchisee contact Graham Streeter: Phone: Email: Web:

02 9569 7866 or 0418 870 920 graham@sumosalad.com www.sumosalad.com/franchising

PROFILE : Soci a l M ed i a Busi n ess Bo ost ers

Harnessing the Power of

Social Media F

acebook, Twitter, Linkedin, Foursquare…all social media platforms that have seen enormous, unprecedented growth over the past few years and continue to impact upon the way we conduct our lives. Social media marketing refers to the global phenomenon of businesses brands and individuals using social media platforms to communicate with potential customers and grow their presence. Social media provides a new space for businesses to interact with huge numbers of potential consumers every day. Businesses are able to develop strong relationships with consumers and increase their level of trust and engagement with their brand. “The growth of social marketing has been described as having bigger impact on the business community than that of the industrial revolution,” said Max Collins, Owner and Operator of Social Media Business Boosters. “Almost all businesses know that they should be utilising social media for marketing purposes, however there are two barriers preventing them from doing so,” he said. “Firstly, they don’t know how,” said Max. “They know it’s out there, but don’t know how it can be best used for their business. “Secondly, they don’t have time. What starts out with great intentions of regular correspondence often gets put on the back burner. The problem with this is

that effective use of social media requires consistency,” he said. That’s where Social Media Business Boosters comes in. The social media marketing franchise offers customers a service providing set up and ongoing maintenance of a social media program specifically tailored to their business. “Social Media Business Boosters was established when we realised there was real potential for a franchise which could assist businesses with their social media marketing needs. We were in the UK training for our marketing franchise system, ‘thebestof’, looking at the many ways in which a business can conduct marketing. We realised that the area of social media was largely untapped by many businesses,” said Max. “Our franchisees are Social Media Managers. Social media marketing is not something that can be done for two weeks and then forgotten. It requires authentic engagement with your audience that takes a targeted approach to achieve great results. Because of this a social media manager is generally paid a monthly fee over a long period to maintain and expand a business’s social media presence on a consistent basis.” Since its launch in October 2011, Social Media Business Boosters has grown to 41 franchises across Australia and New Zealand, and is growing internationally with strong demand from the USA, Malaysia, and United Arab Emirates. “The beauty of our franchise system is that

22 Business Franchise Australia and New Zealand

Max Collins

franchisees don’t need to be tech savvy. Often our franchisees expand into training in additional online marketing services and also building a team around them to increase their offering,” said Max. “The other benefit is that because the model can be applied in a work from home situation, franchisees can work anytime of the day, they aren’t limited to the 9-5 working day,” he said. In addition to a three-day training course, franchisees are also provided with comprehensive ongoing support and guidance from head office, including the provision of new business leads. A Social Media Business Boosters franchise will cost $35,000 and has been proven to provide franchisees with high earning potential. If you are interested in becoming part of the social media revolution contact Max Collins; Phone: Email: Web:

1300 298 898 max@ socialmediabusinessboosters.com www. socialmediabusinessboosters.com

Business Franchise Australia and New Zealand 23

PROFILE : G EL ATISSI M O

The World Can’t Get Enough of Gelatissimo I

in-store production system and the result is the fresh, mouth watering gelato that has become the Gelatissimo trademark.”

Australia’s leading gelato franchise is already well established in South East Asia, but its international expansion has recently accelerated, with its first Middle Eastern gelateria opening in Kuwait in March 2012 and, in perhaps Gelatissimo’s proudest moment, the franchise has opened its doors in the home of gelato, on the Ponte Vecchio in Florence, Italy.

For example, in the Kuwait gelateria, exotic Middle Eastern flavours such as pistachio, honey, fig and cardamom feature next to Gelatissimo’s core flavours and Australian delights like wattle, eucalyptus, mango and macadamia.

t’s a long way from helping out in your parents’ suburban trattoria to building an international network of gelaterias, but that’s the amazing journey of Gelatissimo joint CEOs, Domenico and Marco Lopresti.

“We are delighted with the enthusiastic response we have received overseas but not surprised,” says Domenico. “Our success has always been built on the quality and presentation of an artisan product that is impossible to resist, and that appeal is universal.” Domenico says that in every case, overseas master franchisees have experienced a Gelatissimo gelateria first hand and then approached the company about establishing Gelatissimo in their own home country. “We are confident that we can maintain the high standard of our gelato anywhere in the world because of the system we use to make it,” explains Domenico. “We provide the gelaterias with an easy-touse system so franchisees make their gelato on the premises, fresh on a daily basis, in accordance with the strict Gelatissimo formula. “In consultation with our Italian suppliers, our machines have been adapted to suit our

In each country it enters, Gelatissimo’s Australian head office works closely with the master franchisee to create the perfect product offering for local tastes.

There are currently 15 gelaterias overseas, with the USA, Vietnam, China and Hong Kong identified as the next territories likely to be granted master franchises. Marco says that in large territories such as China and the USA, they may establish joint venture arrangements. Despite its international expansion, Domenico says Gelatissimo’s commitment to its Australian franchisees will never be compromised. “We are continuing to expand locally, with our latest store opening recently in Sydney’s trendy Newtown. “The brand is now so strong that we could be opening new gelaterias more quickly, but as responsible franchisors we prefer to grow selectively, to ensure that every franchisee reaps optimum financial reward from his or her investment. “This means choosing the right franchisees and matching them to the right locations,” said Domenico. Domenico and Marco believe their target

24 Business Franchise Australia and New Zealand

Florence, Italy

le Ea Kuwait, Midd

of opening four to six new gelaterias in Australia and one international territory per year realistically ensures each franchisee will succeed, and that is their main aim; to have profitable franchisees in the long-term. “What we are now experiencing is measured growth,” says Marco. “We know there is demand for new gelaterias but we are controlling our expansion because of the limited availability of suitable sites and high quality franchisees. “Gelatissimo franchises are granted, not sold, which has a twofold effect; it protects existing franchisees and improves performance, which helps with future recruitment.” And Marco stresses that despite Gelatissimo’s growth, the relationship between the franchisor and franchisee remains a close one. “I wouldn’t want to work in a business where my franchisees couldn’t pick up the phone and talk to me,” says Marco. “Of course that will become a delicate balancing act as we continue to grow, but Domenico and I never want to lose touch.” For more information on this exciting new career contact Karen Pollard at: Phone: 02 8845 0100 Email: franchise@gelatissimo.com.au Web: www.gelatissimo.com.au

MAKE THE MOVE TOWARDS

SWEET SUCCESS!

Gelatissimo is seeking Franchisees with a passion for all things Italian! Since opening as a small family business 20 years ago, Gelatissimo has become Australiaâ&#x20AC;&#x2122;s largest gelato franchise and its international expansion includes the home of gelato, Italy. Unlike its competitors, Gelatissimo makes fresh gelato in-store daily, supported by a brand that embodies style and sophistication. As well as creating a retailing point of difference using a system that is simple for franchisees to run, Gelatissimo has an enviable performance record that is defying todayâ&#x20AC;&#x2122;s challenging trading environment. The average Gelatissimo store turnover is $776,000* and comparative store sales growth has averaged a positive 8.29%* over the last two years. This reflects Gelatissimoâ&#x20AC;&#x2122;s commitment to our franchisees, including full training and ongoing support from the operations and marketing team, brand building and local store marketing. Unlike many franchise systems Gelatissimo charge a flat royalty fee instead of a percentage of your sales, so you reap the rewards when your business grows! Gelatissimo is recruiting franchisees with energy and enthusiasm for delivering great products and excellent customer service. If you want to change your lifestyle through investing in a business that is fun, flexible and financially rewarding,

Call Karen on (02) 8845 0100 or email franchise@gelatissimo.com.au

Franchise opportunities available in selected areas across Australia

Now with gelaterias in Australia, Singapore, Indonesia, Malaysia, Philippines, Kuwait and Italy GELATISSIMO IS PROUDLY AUSTRALIAN OWNED AND OPERATED *Sales figures based on the last 12 months turnover as at January 2012 inc GST. Increases based on comparative moving annual turnover for the last 48 months.

e x pert a dv ice

THE

AUSTRALIAN Spirit

ustralians have a wonderful entrepreneurial spirit and the dream of owning your own business is alive and well. I was pondering why it is so strong in Australia in comparison to the rest of the world and my theory is this: Australia is populated by dozens of different nationalities from all over the world and all of these nationalities have one common dream and that is to have a better life. From those who have recently immigrated to those of us whose ancestors made the journey, one thing is certain, they all have courage and a sense of adventure to leave

their home country and what they know to start a new life. This is exactly the attitude and drive that you need to make your own business a success. Australia truly does lift the bar when it comes to retailing. Ten years ago many Australian retailers would head over to the USA to see what retail was doing in those markets to get new ideas. The trend has now reversed and the focus and the standards have now moved to Australia and Asia. Australia has more stores per capita than any other country in the world, so there is no surprise that with

competition this tough, the quality of retail with its fitout and ideas is getting better and better, but we still have challenges. Every day you pick up the newspaper and watch the news and you see the doom and gloom of where retail is at present. There are a number of reasons for the decline, some are within our control and others are not, but the key thing to remember is that you need to focus on what you can do, because the success and failure of your businesses will always be dependent on you. Let’s look at some of the changes that have affected retail sales. To start with, ‘Retail’ is such a broad word and it covers such a variety of sectors, from fashion to food. Food seems to be maintaining its growth and is not as affected as the fashion sector. You just need to see the ‘For Lease’ signs and the massive ‘on sale’ signs to know that bricks and mortar retail is struggling. Competition has never been more fierce. Not only are we competing with our fellow Australian companies, we are also up against our overseas competitors (all of my friends now buy underwear from Victoria’s Secret online) and it has been estimated that over 10 per cent of Australian sales have gone online and a massive proportion of this is overseas. The other factor affecting the viability of retail in Australia is labour rates; the Government introduced penalty rates on weekends, which affects many businesses. Now, in some cases, it is simply not viable to open on the weekends, which in turn means that there are less jobs for the people who can work on the weekends. Rentals have

26 Business Franchise Australia and New Zealand

“Australia truly does lift the bar when it comes to retailing.” Janine Allis, Managing Director, Retail Zoo.

always been high, but with more and more shops closing, the sting has gone out in this area; however we still have some of the most expensive leasing deals in the world. That is all the doom and gloom, so what is the good news? The good news is that we in Australia are still not being burdened with the financial woes of Europe and the USA. We have a high disposable income and our customers have money in their wallets, you just need to give them a reason to open their wallets and spend it in your store. Do a SWOT analysis (strengths, weaknesses, opportunities and threats) on your business and see where you can improve and what you can do to increase sales. Review your team, as the success and failure of your business will be about the people you have in your business. Do not reduce your marketing spend, increase it - but be smart about how you spend your dollars. Review how you feel about your business; does your attitude need to change? Are you playing the BLAME GAME and not looking at yourself in the mirror to see what the problem is with your business? Your retail business can be a success – but this depends on you. Janine Allis is Managing Director of Retail Zoo, holding company of Salsa’s Fresh Mex Grill and Boost Juice and the Founder of Boost Juice Bars. Boost is now in more countries than any other juice bar in the world. For more information contact Retail Zoo franchising sales: Phone: 03 9508 4400 Email: aussiefranchising@ boostjuicebars.com Web:

www.boostjuice.com.au and www.salsas.com.au

Business Franchise Australia and New Zealand 27

PROFILE : P oo lW er x

oolWerx franchise partners across Australia are swimming in success, operating a wide range of pool servicing businesses from single ‘man in a van’ mobile operations up to million-dollar multi-unit retail and mobile franchises. Tony and Michelle Graham of PoolWerx Samford, Queensland, operate one such high performing PoolWerx Franchise. The couple, who started with PoolWerx eight years ago, currently operate four retail stores and a fleet of six mobile service vans. The husband and wife duo said they owed their success with PoolWerx to hard work and following the franchise system. “PoolWerx gave us all the tools we needed to create a successful business as well as showing us a clear path for solid growth,” Tony said. “The PoolWerx brand is well respected meaning when people visit our stores, they know they’re dealing with trained pool professionals they can trust. On top of that, being a large national business, PoolWerx has plenty of buying power to put stock into our stores at great prices.” PoolWerx retail hubs stock a wide range of products from traditional pool chemicals, cleaning equipment and inflatable pool toys right through to gas bottles, solar heating, BBQs and a range of energy efficient outdoor products. PoolWerx retail hubs are located in easy access convenience centres, strip shops and carefully selected stand alone sites. PoolWerx Founder and CEO, John O’Brien, said prospective franchise partners had the option of starting their franchise with a retail hub or simply one mobile service van.

“One of the biggest advantages of choosing a PoolWerx franchise is the ability to start at any level,” he said. “Many of our franchise partners choose to start out as a single ‘man in a van’ operation and then go on to establish a retail store and multi-van business like Tony and Michelle. “PoolWerx is able to cater to a wide range of budgets and requirements. “As part of this flexibility, we’ve developed the world’s first ‘Career Path in Franchising’ giving franchise partners the opportunity to grow within a single marketing area or develop a number of profitable businesses with multiple vans, retail stores and marketing areas,” John stated. John said another major drawcard for retail hub franchise partners was the repeat nature of the business. “PoolWerx retail hub franchise partners all have regular clients who are in the store every month getting their pool water tested. Repeat business at PoolWerx stores accounts for 40 per cent of retail business and many franchise partners form long-term relationships with their clients. “Operating a PoolWerx retail hub also provides franchise partners with an excellent base to run their mobile and commercial businesses from,” John shared. In 2010 PoolWerx introduced the ‘Evosus’ point-of-sale system to the franchise network. The system, which was purpose built for the pool industry, is now the universal point-ofsale and data management platform for all PoolWerx franchises. As CEO, John said, “We searched all over the world looking for the perfect system that could combine point-of-sale, CRM and stock

28 Business Franchise Australia and New Zealand

management in one package. The Evosus platform has been developed for our unique blend of mobile and retail services and PoolWerx is the only company in Australia using this advanced system. “We’ve also spent a lot of time and money re-engineering our royalty structure to ensure the right incentives are in place for high performing franchise partners to grow their businesses to their full potential. “It’s these kind of bold initiatives that have contributed to our proven model for success, which is demonstrated everyday by hundreds of high-performing PoolWerx franchises across Australia and New Zealand,” said John. For an investment of $93,950, new PoolWerx franchise partners can own and operate a single mobile service van and then look to expand their business with multi-mobile units and retail stores. John stated, “No prior knowledge of pools and spas is necessary; we provide full training for our new franchise partners in an intense three week course as well as 12 weeks on-site training. John concluded by saying, “Most importantly, when you enter a PoolWerx franchise agreement, you’re not buying a job; you’re investing in a business with a proven career path that can be hugely rewarding.” PoolWerx has more than 300 franchise territories across Australia and New Zealand and is currently offering existing retail hub businesses in prime locations. For more information about franchise opportunities contact PoolWerx at: Phone: 1800 245 447 Web: www.poolwerx.com

Business going swimmingly for PoolWerx Franchisees

PoolWerx has a strong history of innovation in franchising and the swimming pool and spa aftermarket — and is multi-award winning in both categories. Twice named Australian Franchisor of the Year (‘Services’ and ‘Outright’ categories), Top 8 AFR Smart Investor Best-Value Franchise Systems and featured for the 9th consecutive year in BRW ‘Fast Franchises’. With opportunities for highly motivated individuals in Australia and New Zealand, PoolWerx has created many entry points for the right candidates. These include stepping directly into a Greenfield franchise marketing area, buying an established store, or rapid growth area development opportunities in New Zealand. For those who cannot meet upfront finance requirements, a groundbreaking “Manage 2 Own” program offers a foot in the door. Whatever the journey, take the opportunity to speak with the award winning team today and secure your financial freedom.

Contact Franchise Development Executive Jeremy Winter today for a no obligation discussion about the available PoolWerx Franchise opportunities! Freecall in Australia 1800 245 447, New Zealand 0800 888 031 or email joinourteam@poolwerx.com www.poolwerx.com Business Franchise Australia and New Zealand 29

Fr anch iso r i n Dep t h : J i m ’s Fenci ng

BUILDING A BUSINESS

ONE FENCE AT A TIME E

xperience and an innovative approach to providing the best possible outcomes for their franchisees has allowed Jim’s Fencing to become one of the most well-known and trusted fencing businesses in Australia. Keeping the priority focused on customer service and content franchisees, Jim’s Fencing is now faced with a most pleasant dilemma. They have an overflow of work and not enough franchisees to do the jobs. This means it is the absolute ideal time to join this iconic brand.

WHERE IT ALL STARTED Warren Smith, Divisional Franchisor for Jim’s Fencing Australia and New Zealand and Regional Manager for Melbourne, remembers where it all began for him. “I was living in Queensland and had two

jobs within the car industry. Everything was good, the money was good…” But Warren wasn’t convinced this was where he wanted to be. He said he woke up one morning and said to his wife, Vea, he wanted to leave his jobs, sell the house and pursue another path. Warren and Vea looked into some strong possibilities for their future, but the businesses they were interested in were out of reach due to obtaining the needed financing. By then they had returned to their native Melbourne. According to Warren, in the middle of their search, he picked up a local paper and saw a business for sale - Jim’s Fencing. He instantly recognised the logo and then the work availability guarantee caught his eye. Intrigued by the proposal, Warren made the call to inquire about the business

30 Business Franchise Australia and New Zealand

opportunity. Initially interested in joining as a franchisee, the more he discussed the business, the more interested Warren became in taking on a master franchise. Satisfied with the initial offer, Warren and Vea took over the Eastern Melbourne region in 2001 – as both a franchisee and a regional franchisor.

GROWING THE BUSINESS Warren is the first to admit that when he took on his new position the business was small and had no real systems or specific manuals or structure in place. As with most small businesses, it had evolved from the hard work of the initial founders, but had not gone to the next level needed for growth. With a desire to see Jim’s Fencing grow, Warren and Vea committed themselves to building a foundation from which the business could expand properly, with

consistent structure, specific fencing manuals, support and training.

I BUILT AND BUILT AND BUILT “The business had been running for five years when I joined,” said Warren, “and had about 18 franchise owners, but no real systems in place.” Warren took over and immediately went to work on creating a franchise model which would move the company forward. Developing the manuals and training programs was a natural evolution. “It was not part of the initial agreement, but done from necessity. It was done reasonably quickly but with a hell of a lot of work from myself and from Vea,” said Warren. In just over two years, Warren and Vea had taken Jim’s Fencing from 18 franchisees and three franchisors in Melbourne and ACT to over 100 franchise owners throughout Australia. It was the first non-mowing division to reach 100 franchise owners. “By the end of 2003,” Warren said, “I had over 100 franchise owners operating in every part of Australia except the Northern Territory.”

A HANDYMAN TOO! Not one to slack off, in 2003, Warren then took on Jim’s Handyman, which later became Jim’s Building Maintenance. Warren took his experience with revamping Jim’s Fencing and applied the same methods to the building maintenance division. In addition, Warren developed Jim’s Pergolas and Jim’s Painting from the ground up. By 2005, Warren and Vea had approximately 300 franchisees and 45 franchisors across Australia working in fencing, building maintenance, pergolas and painting.

THE NEXT STEPS According to Warren, “By the end of 2005 I had sold off the other three divisions and went back to my first passion being Jim’s Fencing. “After the dust settled in 2006 I did spend some time working at the Jim’s National Head Office as ‘National Operations Manager’ – for a short while. I also spent time on the Advisory Committee as well.” Due to Warren and Vea living on a small farm in rural Victoria at that stage the work at head office was not feasible due to distance issues. As with many things in life, clarity comes when we are most relaxed. Having successfully grown the Jim’s Fencing division over the years, Warren always felt there was still room for improvement. While on holiday in Fiji with Vea and his family, Warren said he realised it was time to restructure the whole training procedure. “When I came home I set about designing modules and exams,” said Warren. Warren’s plan was to extend the training period and ensure the franchisees were shown how to run their business from top to bottom. Not only with the physical training, but the business side as well. Once created, this Jim’s Fencing exclusive training course was implemented in late 2006. “Accredited trainers, who follow a code of conduct, take franchisees out to actual jobs,” said Warren. They have seven weeks back to back training with reports coming back to the franchisor. “There are checklists for the franchisee of things to complete each week and the results go back to the franchisor. “The eighth week is held for franchisees to

expose them to types of fencing they have yet to experience and also to make sure they haven’t picked up any bad habits!”

BETTER EQUIPPED FRANCHISEES MEAN BETTER BUSINESS “After I implemented the eight week training program there was a sharp drop in workmanship issues (complaints), a sharp drop in attrition and a further increase in income,” said Warren. This confirmed that the shift to more training had the desired outcome. As Warren said, “It was well worth the effort.” In addition to the training, Warren said, “As divisional franchisor I survey all new franchisees across Australia to gage the quality of their intake and the quality of their training so as to get direct feedback. “In the fifth week, franchisees are surveyed by me over the phone ,” said Warren. Which has allowed him to tweak a few minor things with the training, but overall the feedback from franchisees has been incredibly positive. This feedback is also made available to the Franchisors to assist them in areas that may need addressing. Warren also said he keeps an eye out for franchisees. “In our system we do proactive calls once per month (franchisor calling the franchisees). When they are new, we call them weekly. During the monthly calls we formulate topics for our meetings held approximately every six weeks.” This ensures all issues are dealt with immediately and any pressing issues are brought to the group meetings to be discussed and resolved. This benefits all the franchisees.

Business Franchise Australia and New Zealand 31

Fr anch iso r i n Dep t h : J i m ’s Fenci ng

THE STUMBLING BLOCKS Warren found one of the biggest setbacks for new franchisees was not properly accounting for the necessary funding to see them through the first few months. To remedy this, Warren is very clear on the financial commitment of franchisees. It is also part of the reason he changed the training process. Initially franchisees were told to not buy the business if they couldn’t cover their existing debts and the current costs of the business. Many new franchisees assumed they could do this, but had not been realistic and a few weeks into the business training started running out of money. This was not a good scenario for the franchisor or the franchisee. Warren said they are now much more selective in their franchisees and have also developed a system whereby the new franchisees basically borrow enough money to cover themselves and obtain a salary during the eight week training period until they are out on the job and earning an income.

and full work weeks. Other franchisees may choose to take on only a few jobs per day and work four days a week. Jim’s Fencing accommodates both types and supports each franchisee to reach their individual goals.

WORKING THE SYSTEM Jim’s Fencing also utilises a Franchise Management System (FMS) to track the progress of all jobs and all franchisees. Warren gave a quick example by looking at his FMS. “I have a new guy that just started with us. I can monitor everything he is doing. He started in Southeast Melbourne on February 2. On his first day he had eight leads, second day three leads, five on the third day and six on his fourth day.

However, nothing is stopping you from running multiple trailers and multiple jobs, working two or three trailers at a time by subcontracting or taking on fulltime employees do the work. The franchise owner can then build quite a good business”.

TIME TO ACT Warren said, “I am looking nationwide for franchisees as well as franchisors for New Zealand. We need another 50-60 people just to keep up with the leads we have now in Australia. “There are numerous franchise territories available, in metropolitan city locations and regional locations. For Regional (Master) Franchisor opportunities see our website for availability.”

WHAT DOES THIS MEAN FOR FRANCHISEES? With such successful training procedures, structured manuals and ironclad support, this means franchisees are entering a strong and thriving business. In fact, Jim’s Fencing is at a point in which they are actually reluctant to advertise the business, as they have too many leads to fill as it is and not enough franchisees on the ground to do the work. Can you imagine? A business that has too much work available? This means franchisees can jump in, complete their training and immediately have as much work as they are ready to take on. And franchisees have the right to choose how they obtain their leads. If they are content to have head office generate all their leads, they can fill their schedules without any worries and pay a modest lead fee to the franchisor. If at some point the franchisee starts generating their own leads – these are theirs to keep. No referral fees back to the franchisor. The franchisee generated the lead, did the work and is able to reap the rewards. The system is specifically designed to allow flexibility as not all franchisees are the same. Some are eager to take on as much work as possible and are happy to work longer hours

“He had a total of 102 leads in one month from head office. He doesn’t have to take these leads, but they are available if he wants them,” Warren said.

WHO MAKES A GOOD FENCING FRANCHISEE? Warren is the first to say that prior fencing experience is not essential. “First and foremost, we are looking for good communicators. You have to be good with people. We can teach franchisees the fencing skills and the business skills, but they must have the natural interpersonal skills. “Following the system is essential also. However the flexibility to grow the business to your own satisfaction allows for all types of franchisees. “If you are happy to work with one trailer and take on a few jobs a week, great.

32 Business Franchise Australia and New Zealand

A STRONG BRAND Jim’s Fencing has been able to not only survive the GFC but continues to thrive. “The beauty and truth is that there was no crisis for Jim’s Fencing,” said Warren. “I have not felt one single blip in sales. Fencing is a necessity, not necessarily to protect your property, but kids and dogs need to be safe and most of us have them!” Warren is happy to discuss the various opportunities available with anyone who is interested in taking action and making a change. Contact Warren at: Phone: Email: Web:

03 9708 2111 131 JIM or 131-546 warrens@jimsfencing.net www.jimsfencing.net

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www.lavacarts.com.au

Business Franchise Australia and New Zealand 33

l ega l a dv ice

your BUSINESs

and the Work Health and Safety Act

he process of harmonising Australiaâ&#x20AC;&#x2122;s multitude of health and safety legislation, to provide consistent Work Health and Safety (WHS) laws nationally, is well underway. New WHS legislation, based on the Model WHS Act (the Act), has been passed in the ACT, NSW, QLD and NT commencing on 1 January 2012. However, with the recent election of the Liberal National Party in Queensland, it is anticipated that the Act may be repealed or altered significantly. Franchisees/franchisors in Queensland should follow this issue closely for any changes. It is expected that the remaining States will follow suit and adopt the Act, to varied extents, by the end of 2013. The introduction of the harmonised legislation has resulted in a fundamental shift for franchise systems in relation to how they manage their health and safety obligations. The Act provides a number of new areas that franchisees/franchisors need to be aware of. These include:

1. PERSON CONDUCTING A BUSINESS OR UNDERTAKING (PCBU) A PCBU is a broad based concept used to capture all types of working arrangements, including employers, contractors and franchisors. A PCBU is the legal entity conducting the business or undertaking and not the individual worker or officer. The concept applies whether or not the business or undertaking is for profit. It also applies whether or not the business or undertaking is

conducted alone or jointly with others.

(b) a contractor or subcontractor;

Duties of a PCBU

There are many duties owed by a PCBU; however in a broad sense a PCBU has a duty to ensure, so far as is reasonably practicable, the health and safety of:

(d) an employee of a labour hire company who has been assigned to work in the personâ&#x20AC;&#x2122;s business or undertaking;

(a) workers engaged, or caused to be engaged by the PCBU; and

(e) an outworker;

(b) workers whose activities in carrying out work are influenced or directed by the PCBU, while the workers are at work in the business or undertaking.

(g) a student gaining work experience;

The PCBU also has a duty to ensure, so far as is reasonably practicable, that the health and safety of other persons is not put at risk from work carried out as part of the conduct of the business or undertaking.

2. OFFICER An officer is, amongst other things, a Director or Secretary of a company, or a person who makes, or participates in making, decisions that affect the whole, or a substantial part, of the business of the corporation. Duties of an officer The health and safety duty of an officer requires them to exercise due diligence to ensure compliance by the PCBU with its health and safety obligations. This is a positive duty which requires active participation and investigation by the officer.

3. WORKER A worker is a person who carries out work in any capacity for a PCBU, including work as either: (a) an employee;

34 Business Franchise Australia and New Zealand

(f) an apprentice or trainee; (h) a volunteer; or (i) a person of a prescribed class. Duties of a worker Workers must take reasonable care for their own health and safety while at work and, take reasonable care that their acts or omissions do not adversely affect the health and safety of other persons. Workers must comply with reasonable directions and instructions, as well as co-operate with any reasonable policy or procedure of the PCBU.

4. CONSULTATION Duty to consult A PCBU has a duty to consult with workers and health and safety representatives about matters that directly affect them. There may be a number of different duty holders involved in work. If more than one person in the workplace has a health and safety duty, they must consult all other people with the same duty. Each duty holder must share information in a timely manner and cooperate to meet health and safety obligations. Consulting with workers A PCBU must, so far as is reasonably practicable, consult with workers who carry out work for their business or undertaking

“The introduction of the harmonised legislation has resulted in a fundamental shift for franchise systems in relation to how they manage their health and safety obligations.” Chad Issa, Lawyer, Mason Sier Turnbull.

who are, or are likely to be, directly affected by a work health and safety matter. The duty is qualified by ‘so far as is reasonably practicable’ which means that the circumstances in each case will be relevant when determining the level of consultation that is required. The PCBU and their workers can agree to procedures for consultation that best suit their circumstances. If there are agreed procedures for consultation, the consultation must be in accordance with those procedures.

5. OFFENCES There are three main categories of offences that apply to an individual, a PCBU, a worker, an officer of a corporation or unincorporated association and to a body corporate: (a) Category 1: Where a duty holder recklessly exposes a person to whom they owe a duty, to a risk of death or serious injury or illness; (b) Category 2: Where a duty holder breaches an obligation and thereby exposes a person to serious harm; and

6. MODEL CODES OF PRACTICE

will remain in place until replacement Codes are approved.

Model Codes of Practice (Code) are practical guides to achieving the standards of health, safety and welfare required.

The transitional policy provides information about the approach work health and safety regulators will take to assist businesses to transition to any new requirements contained in approved Codes from 1 January 2012, for those that have passed the relevant legislation.

A Code applies to anyone who has a duty of care in the circumstances described in the Code. In most cases, following an approved Code would achieve compliance with the health and safety duties in the Act, in relation to the subject matter of the Code. Codes deal with particular issues and do not cover all hazards or risks which may arise. The health and safety duties require duty holders to consider all risks associated with work, not only those for which regulations and Codes exist. Codes are admissible in court proceedings under the Act and WHS Regulations. Courts may regard a Code as evidence of what is known about a hazard, risk or control and may rely on the Code in determining what is reasonably practicable in the circumstances to which the Code relates.

Transitional arrangements under the Act and WHS Regulations in each jurisdiction will allow duty holders a period of time to make necessary adjustments in order to comply with any new requirements.

The maximum penalties for breach of health and safety duty offences are outlined in the following table:

Codes are based on existing codes and guidance that are currently available in each jurisdiction. Existing jurisdictional codes

Category Corporation

Individual as PCBU or Officer

Individual as worker or other

Category 1 $3 million

$600,000, five years jail or both

$300,000, five years jail or both

Category 2

$300,000

$150,000

$100,000

$50,000

$1.5 million

Category 3 $500,000

HOW DO YOU ENSURE COMPLIANCE? • Update existing OHS policies to conform to your obligations under the Act. These new policies should be circulated to all employees and duty holders; • Plan how, as a business or undertaking, you will implement and maintain effective WHS controls; • Define who is responsible and accountable for certain areas within the workplace; • Create effective channels for reporting WHS matters; and • Ensure senior management and other duty holders regularly review WHS policies and procedures. It is best for a franchisee/franchisor to seek legal advice in relation to the Act and how it affects duty holders. Chad is a Lawyer at Mason Sier Turnbull, a law firm renowned for its franchising expertise. Located in Melbourne’s industry heartland, Mason Sier Turnbull has strong commercial law skills and provides clients with sensible solutions. For more information, contact Chad at: Phone: 03 8540 0200 Email: chad.issa@mst.com.au Web: www.mst.com.au

Business Franchise Australia and New Zealand 35

PROFILE : SN A P- O N TOOLS

Putting our

money

where our mouth is I

t’s a familiar story we hear often. Potential franchisees consider the option of joining a franchise network, attracted by the idea of independence as well as the security of a well-known name and company to afford them support. But reality soon strikes when they realise that getting into a franchise comes with a heavy financial burden. The price of a solid brand name, it would seem, is very high. Many well-known franchises have entry prices that can range from $200,000 right through to $1 million, putting them well out of reach. We’ve also seen the impact that potential franchisees are affected by the steady shrinking of financial loan offerings from traditional lenders such as the banks, who have grown wary in recent economic times. Snap-on Tools Australia recognised that securing access to funds was a significant barrier to many who genuinely wished to become part of our franchise network. Our frustration was the fact that we have more customers than we could service. There are solid business territories that simply need a franchisee to walk into them to service waiting customers. The solution was a simple one for a business of our size and prestige – fund our own loans. Using the knowledge and expertise of our parent company in the United States, Snapon Tools Australia introduced the dedicated Credit Program that has been operating for many years in other parts of the Snap-on world. Although Snap-on Australia has accreditation with the major banks, we can now provide finance sourced purely from Snap-on, and there is no need for banks to become involved. As far as we know, Snapon Tools Australia is the only Australian franchise operation to offer this innovative program for franchisees, and it represents a

first in the South Pacific region. With a minimum down-payment of $37,000, a potential franchisee can rest easy knowing that their house and other assets are not exposed. The credit provided by Snap-on is unsecured other than a lien on the assets of the franchise itself. Interest rates are determined by the credit worthiness of the applicant, and we assess this through a comprehensive process. Snap-on’s Credit Program is a series of steps dependent upon the needs of our franchisees. Step one is a Business Loan that helps our new franchisee cover their fees and initial inventory to be carried in their mobile store. We don’t expect repayment of this loan to begin for the first three months because we know how hard it is to get the cash flow right in the early days. Step two is helping our franchisees into their trucks. We have a completely new mobile store design, specifically meant for franchisees starting in their businesses. These are fully optioned, custom built vehicles. Again we make sure that their repayments are manageable, which is all part of our support to the development of the fledgling franchise. Step three is assistance with GST. We help our new franchisees get over the hump of the GST, funding shorter term loans. Snap-on franchisees are renowned for working with their end user customers by offering them weekly credit accounts that make our tools and equipment easy to purchase. Step four provides franchisees with a line of credit to finance and establish their weekly credit accounts. The line of credit is free of all charges, interest or repayments for the first six months of the franchisee being in business. This again is part of our support to the new franchisee.

36 Business Franchise Australia and New Zealand

Nick Hudson, National Franchise Manager, Snap-on Tools

Our franchisees have always had to make an investment to join our network, but typically at the mercy of bank variable interest. Today Snap-on Credit provides fixed interest rates, no ongoing fees or additional charges to franchisees. Since the Snap-on Credit Program was established towards the end of 2011, just over 10 new franchisees have made the most of the offering, putting them behind the wheel of their future. But most importantly for us, our end customers can continue to expect to see the familiar white truck pulling into the yard bringing them the latest in technical innovation and the finest quality tools that help make them money. If you are interested in this opportunity contact Nick at: Phone: 1800 762 766 Email: Nicholas.hudson@snapon.com Web: www.snapontools.com.au

E CTIV EFFE G T S N CO NCI FINA AGES PACK ABLE L AVAI LITTLE S A FROM $37,000. S A

SNAP-ON TOOLS PUTS YOU ON THE ROAD TO SUCCESS â&#x20AC;&#x153;The ongoing fee structure is very low compared to other franchises. With Snap-on the more I sell, the more I earn. Youâ&#x20AC;&#x2122;re buying an asset, and if you work hard you will reap the rewards. Snap-on ticks all the ÂżQDQFLDO ER[HV Â´ â&#x20AC;&#x201C; Martin Pearce Snap-on Tools franchisee since 2004.

Phone 1800 762 766

www.snapontools.com.au

Ă&#x2020; Global leader in tools and franchising Ă&#x2020; 3URYHQ HVWDEOLVKHG SURÂżWDEOH EXVLQHVV PRGHO Ă&#x2020; In-demand products, #1 market share Ă&#x2020; Operating in Australia for over 21 years Ă&#x2020; 1R PHFKDQLFDO H[SHULHQFH QHFHVVDU\ Ă&#x2020; ([WHQVLYH WUDLQLQJ DQG RQJRLQJ VXSSRUW

EXPERT A DVICE

Success sectors... I

f you’re a prospective franchisee, you’re faced with a daunting task. How do you assess whether a particular sector is the right one, and then sort through the large number of opportunities to make a good decision? A quick glance at the franchise opportunities available will reveal you could potentially try your hand at a business in food (from ice cream to burgers to sushi), specialty retail (knives, curtains and blinds or safety equipment), service businesses (child care or photography), mobile businesses (coffee, couriers or car repairs) and many more. You’ll probably give considerable thought to the type of business that will best suit you before making a decision. It’s important to also remember, that your business will not operate in a vacuum; it’s part of a broader sector. Is one sector better than another? Will it stay that way; what are the market trends? Before you make a decision, it is appropriate to think a little bit about where your product or service offering might fit within the market and, importantly, where it might be in the next three to five years when you might wish to exit the venture.

What’s your passion? It’s all very well to talk about the emerging sector or where the opportunities are, but if the business you’re buying into doesn’t excite you, my straight-forward advice is, don’t buy it. It may appear to be a great opportunity but it’s going to wear thin, usually very quickly, if ultimately you don’t look forward to going to work because you don’t have a passion for your product, your people, and your customers. So find something you really enjoy. Here’s a little exercise; imagine telling your best friend about the business you’ve just bought and

38 Business Franchise Australia and New Zealand

“Due diligence is the key when buying any business. Adding an analysis of the market segment your business to your due diligence process will help ensure you make a better buying decision.” John Di Natale, Senior Consultant, DC Strategy.

how excited you are about it. If you can’t do it convincingly, look for something else. I’m not suggesting for a moment that you sacrifice good research for passion; just that passion is a very powerful motivator. So, once you’ve found the opportunity that works for you, let’s take a look at the sector it’s in.

Sectors and cycles I’m sure you’ve heard it many times before – business tends to go through cycles. The broader economy does, the property market does and so do particular sectors. Think back to the 90’s (if you are old enough to remember) for example, and you’ll recall the pick and pay confectionery stores that popped up in shopping centres all over town. Lots of lollies that you shovelled into a container and paid for on the way out. Not many of those stores are around any more... Although interestingly, many years later, they have started to appear in airports around the country. A pending revival perhaps? If you don’t want to wait fifteen or twenty years for your business to experience a revival, take a good look at the sector it’s in and assess whether that sector is one that is growing, mature or declining. Each of these stages has its own advantages and risks.

Growing sectors At any time there are sectors that are ‘on the up’. These emerging markets are usually driven by a gradual change in demand. Take the fact that everyone seems to be getting busier for instance. With this comes demand for fitness centres that are accessible around the clock and higher demand for services such as laundry, cleaning and gardening as people try to work things into a busy lifestyle. A business that is ‘on trend’ and playing into a growing market will typically derive greater longer term value in both profit and goodwill. Emerging markets also hold the attraction of the potential ‘ground floor opportunity’; getting in early and reaping the rewards

as the market grows. The flip side is that emerging markets can fail to fully emerge. Sometimes the hype is not matched by the reality and areas that are tagged for growth, simply don’t deliver. If you’re considering a business in an emerging market, the challenge is to ensure the opportunity is not based on a fad, but something that will generate real, ongoing demand.

Mature sectors Mature markets are well established and most of us are familiar with the businesses and brands in them. Some things remain relatively constant; the demand for food in all its varieties, personal services such as hair and beauty and grooming, health and wellbeing, even pets and pet care. These things have become fundamental to how we live our lives. Mature markets generally don’t provide an opportunity for rapid growth. In fact by definition, mature markets tend to grow at about the inflation rate. Entering a mature market generally means you’ll be competing with established brands so look for your point of difference or competitive advantage.

Due diligence is the key when buying any business. Adding an analysis of the market segment your business to your due diligence process will help ensure you make a better buying decision. John Di Natale is a Senior Consultant at DC Strategy, Australia’s leading franchise consulting and legal firm. He has broad international business experience in franchising and business growth across Asia Pacific and Europe. DC Strategy is the region’s premier franchising specialist with an experienced and respected team of franchise consultants and solicitors. Contact John at: Phone: 03 8615 7208 Email: john.dinatale@dcstrategy.com Web: www.dcstrategy.com * Ten Key Industries That Will Decline, Even After the Economy Revives Toon Van Beeck, Senior Analyst, IBISWorld May 2011.

Declining sectors Business sectors earmarked for decline, some in fact predicted to die out altogether* include wired telecommunication providers, video post-production services and record stores. In a declining business sector, hunt for bargains. When a market sector declines, most businesses will suffer a drop in value, regardless of their underlying value. This can mean some good buying if you can identify a business that is fundamentally sound. A strategy of product innovation and brand refreshment can often counter the decline or at least slow it long enough to keep generating profits and reap more substantial benefits when the market turns. This assumes of course that the business is in a segment that will survive over time.

Business Franchise Australia and New Zealand 39

PROFILE : V.I.P. HO M E SERVICES AUSTR A LI A

V.I.P. australia Making the jump to owning their own businesses led Sandra and Michael to each other.

ooking for a fresh start and the chance to live the lifestyle they were searching for, Sandra Howe and Michael Lungwitz decided to purchase their own V.I.P. home cleaning franchises. Even though they didn’t know each other prior to joining V.I.P. it was through their new business decision that they were to meet their future partners. Having worked in a call centre for four years with the ever increasing pressure of KPI’s, Sandra decided it was time to be her own boss and live life on her terms by purchasing her own V.I.P. Home Cleaning franchise. Michael moved from Queensland where he was working as a subcontractor for V.I.P. to South Australia to be closer to his family and to start his own V.I.P. franchise. “It’s the best decision I have ever made. I now decide how much I work and how much I earn. It was scary to not only make the decision but to commit to giving it a go,” said Sandra. “We have the support of our V.I.P. Regional Franchise Manager Pam who was a V.I.P. franchisee herself, so she knows exactly where we are coming from. It’s nice to have access to a support system where they have been in our position and know what things are like from our point of view,” said Sandra. “A great part of having our own V.I.P. franchises is that we get to occasionally work

together on some jobs. It’s nice to have the chance to work as a team while also having our own businesses – it’s a nice mix,” said Michael. Having their own V.I.P. Home Cleaning franchise means Sandra and Michael have the opportunity to choose the hours they want to work that suits their lifestyle. “Being part of V.I.P. has been the first time in our working career that we have been recognised for our abilities. I am now training new franchisees and have introduced friends who are now experiencing the benefits we are experiencing by having their own V.I.P. franchise,” said Sandra. “We not only enjoy the freedom of being our own boss, but we get a buzz out of seeing the results from our hard work every day. Walking in to a home that’s in need of some TLC and leaving it sparkling clean is definitely job satisfaction. “It’s also nice to hear the great feedback we get from our customers as well. We really know we’re doing a great job when our customers refer us to their family and friends. It definitely makes the hard work

40 Business Franchise Australia and New Zealand

well worth it,” said Michael. Having never met previously, Sandra and Michael first met through V.I.P. Sandra purchased her V.I.P. home cleaning franchise in July 2010. As part of the initial training Sandra met with Michael to discuss the handover of some work that Sandra would be taking over as part of her new business. Discovering they were both looking for that someone special, Sandra and Michael met for coffee and visited the Barossa Wine and Food Festival and fell in love from that moment on and celebrated their wedding on 15th October 2011. “V.I.P. has not only introduced us to the lifestyle we were searching for, but also helped us to meet our life long partners – it’s a win-win for us, we now have our own businesses and each other,” said Sandra. If you would like to find out how a V.I.P. franchise can work for you contact V.I.P. at: Phone: 13 26 13 Email: info@viphomeservices.com Web: www.vipfranchisesales.com.au

Franchise BUSINESS

AU S TR A LI A A N D N E W Z E A L A N D

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Join the Billion Dollar Awards Industry 3 Structured Business in One Accolades and More is the only franchise of its kind and is truly a unique concept with an exciting and unlimited future. If you like the sports environment and enjoy developing business and community relationships, this is a franchise you should seriously consider.

Sporting Trophies and Corporate Awards Team Uniforms Corporate Apparel Picture Framing

Easy lifestyle - Family, Fun, Sports and Business....This is a business about sports This is a business about fun, This is a business about family and the community you live in! High Margins/Great Financial Potential Congratulation to our Latest franchise Rodney and Natalie Keyaerts from Mulgrave, Victoria rodney@accoladesandmore.com

024353 8583

www.accoladesandmore.com

Selling Smiles in Your area Now Who doesn't love that amazing feeling of winning a race, taking out the grand finals or achieving an outstanding result at work or at school? Even better is that incredible buzz you get from standing on the podium to accept your trophy or medal. It’s enough to put a smile on anyone’s face.

FR A NCH ISE I N FOCUS : T H E T I M B ER DOCTO R

Call the

Doctor...

fter 15 years of success with franchise The Leather Doctor, the opportunity to expand into an area with equally high demand was taken without hesitation. Now, the launch of new franchise system The Timber Doctor looks set to mirror the success of the already well-established Leather Doctor franchise which has grown to over 50 Australian franchisees, four in Dubai and will be opening soon in Auckland NZ. Marketing Director, Dean Reid, says that establishing the new franchise system was the perfect next step to go hand in hand with the already established and successful Leather Doctor franchises. He says that the impetus for starting The Timber Doctor actually came from demand from existing Leather Doctor customers. “One of our biggest clients, a major Australia-wide furniture retailer, suggested that the same demand in the market for repairing leather goods existed in the timber furniture sector,” said Dean. “They were looking for the same quick onsite repair service they’d been happy with through The Leather Doctor, and wanted to find a similar service for their timber products. It was an opportunity to fill the

niche for an area that was currently not being catered for. “We spent four to six months researching the current techniques and methods that were available for timber furniture repair and eventually found a company in Germany who were doing exactly that,” recalls Dean.

is that many of the existing Leather Doctor customers are likely to also require the services of The Timber Doctor,” says Dean.

“So we sent over a couple of Directors to learn the tricks of the trade. After a few weeks they returned with the expertise to set up a similar operation in Australia, and The Timber Doctor was established.”

“We deal with a lot of furniture retailers in the commercial sector whose products are sometimes damaged during moving or on the shop floor. The benefit of our service is that repairs are done quickly and easily, and the best part for our customers is we come to them. This reduces the risk of any further damage, and our technicians can get the items looking like new on the spot.

Since its launch in October last year, The Timber Doctor has established four franchises covering Brisbane, Sydney and Perth, and a fifth franchise is set to open in Melbourne over the coming weeks.

“The leap from leather repair to timber repair was a logical one to make,” said Dean. “It’s a ready-made customer base that was just waiting to be tapped into and expanded upon.”

Damage repair The Timber Doctor is a mobile service that specialises in repairing indoor and outdoor timber furniture. The repair service covers damage such as cracks, dents, scratches and stains, as well as a rejuvenation service for outdoor timber furniture. The Timber Doctor can even help with pesky flat-pack assembly – removing hours of potential frustration for relieved customers! “The beauty of a Timber Doctor franchise

42 Business Franchise Australia and New Zealand

The majority of the customers that utilise The Timber Doctor’s services belong to the furniture industry; however the service does extend to home-owners looking to repair their own furniture, whether it’s been damaged during a move or simply through everyday use. Being mobile, franchisees can perform all types of work on-site. The time to complete a job can range from 15 minutes to two hours, depending on the complexity and size of the job.

Artistic flair Dean says that a Timber Doctor franchise would suit anyone who is friendly, personable, and energetic. “A Timber Doctor franchise is suitable for anyone who likes to work with their hands, has great attention to detail and enjoys talking to people. It also helps to have some artistic flair for colour matching and ensuring the furniture looks as good as new,” said Dean. “Female franchisees, who are sometimes discouraged by the heavy lifting involved in a Leather Doctor franchise, may find it more appealing to become a ‘Timber Doctor’ where heavy lifting is not usually required,” he said. “The Timber Doctor is the first of its kind. It’s a unique opportunity for the franchisee to enter into a market with high demand, using a formula that is already successful,” said Dean. “The success of The Leather Doctor has enabled us to establish The Timber

Doctor using a tried and tested model. For franchisees this means that risk is eliminated because it’s a proven formula that works.”

Easy to learn Dean says that the methods used by The Timber Doctor are simple to learn and easy to use, and the business model easy to follow. “New franchisees complete a two week training course, consisting of one week at head office located on the Gold Coast, and a further week in the franchisee owners own territory, establishing the business with personalised one-on-one assistance,” he said. “We provide our franchisees with both a hard copy and an electronic copy of the operations manual. Many of our franchisees use iPads and we have implemented a system where they can access video tutorials for any kind of repair they may need assistance with,” Dean continued. Often it’s support from other franchisees that can be most beneficial. “We also have an online forum where

franchisees can post photos and post their own discussion threads. This is an open forum where all franchisees can collaborate and share ideas and thoughts.” Franchises start from as little as $35,000 for new territories. Franchisees need to provide their own caddy-style vehicle from which to operate. All tools, stock, vehicle signage, stationary, uniforms, and a selected amount of advertising are a part of the start-up package. “It’s important that new franchisees are able to concentrate on learning the necessary skills to complete the job, and not worry about where to get all the incidentals they need. “We want them to be able to hit the ground running,” Dean said. If this sounds like the ideal franchise for you, contact Dean Reid at: Phone: 0438 844 238 Email: info@thetimberdoctor.com.au Web: www.thetimberdoctor.com.au

Business Franchise Australia and New Zealand 43

E X PERT A DV ICE

BIG versus SMALL WHICH FRANCHISE BUSINESS IS BEST FOR YOU?

here are three fundamental differences for potential franchisees investing in new, lesser-known franchise brands compared to larger household names which serve essentially the same market.

44 Business Franchise Australia and New Zealand

“While franchising is often seen as a safer investment option than independent small business, there is no such thing as a safe bet in business.” Jason Gehrke, Director, Franchise Advisory Centre.

In this regard, comparing a new lawn mowing franchise to an established restaurant franchise is pointless, but comparing new versus established restaurant brands (for example) will highlight the importance of these three key differences.

ENTRY COST The first is that the entry cost will usually be lower for the new and lesser-known brands as these franchisors will be less likely to charge as much for access to their brand, intellectual property and training. However savings achieved in these intangible elements of the franchise offer may be partially offset by higher equipment or store fitout costs compared to established brands, who may have greater buying power or construction efficiencies to keep overall store opening costs down. Additionally, new brands keen to establish themselves in the market will position their franchise offer as a viable alternative to that of established operators, and may seek this differentiation based on investment price, among other things.

LEVEL OF RISK The second fundamental difference is that there is generally a higher level of risk in newer franchises than established brands. Newer franchises may still be developing parts of their operating systems, and often have fewer resources to allocate to franchisee training, ongoing support, marketing and quality control, all of which are key to the long-term success of the brand and its franchisees.

GROWTH POTENTIAL The third fundamental difference is that there is often much greater scope for innovation and opportunity for growth by franchisees in a new system than in an established system. The old ‘ground floor’ cliché may prove true for early adopters who take on a franchise brand. Through their operational knowledge and growing business skills, they may be able to create and capitalise on opportunities to grow their number of franchised outlets, introduce change and innovation to the system, or even become franchisors themselves. There are numerous examples where diligent franchisees have seen more opportunity in the franchise system than the franchisor, and have bought out the franchisor and taken the brand to a new level of performance. Growth into additional outlets will often be possible in established brands as well, however the capacity to influence the overall direction of the franchise, or the possibility of buying out the franchisor is diminished in large and established systems. In determining whether to invest in a relatively new franchise, compared to a longestablished brand, potential franchisees must assess themselves, their appetite for risk and their ability to capitalise on opportunities. While franchising is often seen as a safer investment option than independent small business, there is no such thing as a safe bet in business. Potential franchisees must always do everything possible to inform themselves

about the pros and cons of any investment decision, and first-time business owners in particular must spend an extraordinary amount of time up-front to do this. As a rule of thumb, first-time business owners are encouraged to spend one hour of due diligence and research for each $1,000 to be invested in the business. This might require hundreds of hours up front, depending on the cost of the investment, but if a potential franchisee is thorough in their assessment of a franchise offer, they will vastly increase their chances of making a success of it. If however a potential franchisee squibs on their due diligence, they may quickly find that no matter how attractive the investment cost, the expected opportunities may fail to materialise and the risks increase exponentially. Jason Gehrke is the director of the Franchise Advisory Centre. He is an MBA qualified franchise advisor, conference speaker, business mentor, university lecturer and member of the Franchise Council of Australia. The Franchise Advisory Centre provides advice, education and training to new and established franchisees and franchisors to help improve business outcomes. For regular news updates on current franchise trends and issues direct to your inbox, sign-up online at: Web: www.franchiseadvice.com.au or email: subscribe@franchiseadvice. com.au.

Business Franchise Australia and New Zealand 45

legal advice

“A standard franchise agreement will provide that the franchisor is not responsible for the employment conditions of the franchisee’s employees.” Craig Cameron, Special Counsel, HR Law.

Award Interpretation

It’s your responsibility!

ranchisees should not solely rely on their franchisors for advice on job classification levels in awards.

This is the key message from the widely reported decision of Fair Work Ombudsman (FWO) v Chamdale Pty Ltd. The case highlights the complexity of award interpretation and the risks associated with franchisees attempting to delegate that responsibility to others.

Award Interpretation Wage rates are determined by the employee’s job classification level in awards (e.g. Fast Food Employee Level 1, 2 and 3). Classification levels may be distinguished by training, time, education, competency, responsibility, supervision or a combination of factors. Identifying the correct classification can be a complex exercise. As a fast food franchisee recently discovered, the incorrect classification can have serious consequences in terms of award overpayments, underpayments and civil penalties.

The Case The franchisee had always relied on wage information provided by the franchisor’s head office to calculate their employees’ pay rates. Unfortunately, some of the wage updates were not accurate because of a variation to the Award job classification levels. As a result, the franchisee was unaware that the retail employee Grade 1 level

was now based on competency and time in employment. This meant that many employees after six months of employment, irrespective of their training, should have progressed to the next level and a higher wage rate. This mistake was responsible for most of the underpayments (total $104,946.87). In fact, some trainee employees were overpaid (approximately $72,000), but the franchisee did not seek reimbursement for these overpayments. There were seven breaches of the award, each carrying a maximum penalty of $33,000. The Federal Magistrates Court reduced the penalty to $46,200 (or 20 per cent of the maximum penalty) on account of the franchisee: not deliberately underpaying employees; taking corrective action to repay employees; not having a prior record of similar conduct; cooperating with the FWO; and engaging an employment lawyer and payroll advisor. The main lessons for franchisees relating to job classification: • Check your franchise agreement. A standard franchise agreement will provide that the franchisor is not responsible for the employment conditions of the franchisee’s employees. This means that a franchisee cannot take action against the franchisor under contract if the franchisor provides incorrect advice or information. • Check your responsibility to communicate the employee’s job classification level. Most awards require employees to be

46 Business Franchise Australia and New Zealand

advised in writing. • Relying on your franchisor, or even the FWO, for advice on award interpretation may reduce the penalty imposed, but it is no defence to an action for breach of the award. • Franchisees can recover overpayments in particular legal circumstances. Nevertheless, franchisees should consider the time, legal and business costs (e.g. potential media exposure) of pursuing employees for overpayments. The most important lesson is to seek advice from a specialist employment lawyer. The franchisee in this case only sought legal advice after breaching the award. Employment lawyers have a range of legal tools which assist them in providing the most accurate advice on award interpretation matters. Craig Cameron is a Lecturer in Corporations Law at Griffith University, member of Griffith University’s AsiaPacific Centre for Franchising Excellence and Special Counsel at HR Law, a boutique law practice in Brisbane. HR Law is a law firm specialising in workplace relations and provides strategic, practical and commercially realistic advice to employers. Phone: 07 3211 3350 Email: tia@hrlawyers.com.au Web: www.hrlawyers.com.au/contact.php Griffith University’s Asia-Pacific Centre for Franchising Excellence - http://www.franchise.edu.au

FRANCHISES for the Price of 1

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Contact Franchise Department on 1300 304 151 www.EspressoEssential.com/franchise

PROFILE : T H E X TO N A R MST RO NG

Business Consulting

BOOM O

ne of the leading Australasian business consultancy franchise systems, Thexton Armstrong, is experiencing unprecedented enquiry levels from franchisees wishing to become part of the successful company. Thexton Armstrong currently has over 50 franchisees throughout Australia and New Zealand and according to David Thexton, Managing Director, the demand for available franchises is increasing. “We are currently experiencing an unprecedented demand in New Zealand and Australia for franchisees from a wide range of business professionals and former business owners who are keen to help the struggling SME (small to medium enterprises) business market right across the country. “We are right on track to becoming the number one consulting brand to the SME market in Australasia. By the end of 2013, we will have over 100 franchisees in Australia and New Zealand and we expect at least 50 of these franchisees to have started firms of up to nine consultants,” remarked David. This success stems from the need in the marketplace. Many business owners are experts in their field or their craft, but not necessarily experts in running and managing their business affairs. Thexton Armstrong’s unique and incredibly effective program enables franchisees to utilise their professional experience to assist other business owners to achieve their maximum potential and make their business stronger, more profitable and more valuable.

The Thexton Armstrong Business Success Program is a structured framework that each franchisee utilises to analyse and completely overhaul their clients business. The comprehensive strategic management system allows the franchisee consultant to build a long-term relationship with clients across ALL areas of their business. Thexton Armstrong provides comprehensive training to all its franchisees to equip them with the skills, tools and resources to approach these individuals and show them the enormous benefits of working with a professional business consultant. Clients initially sign on with a Thexton Armstrong franchisee because the franchisee is able to clearly demonstrate the financial advantages of having Thexton Armstrong as a ‘business partner’. Businesses often see an increase in profits from four to ten times the consultancy fee paid. That is money in the bank. The company provides an in-house lead generation call centre, finding prospective clients and making appointments for franchisees. Franchisee consultants come from a variety of backgrounds. Most have spent many years in corporate life and/or have owned their own business. They are ready for a change and want to use their depth of experience to help other business owners succeed. Many Thexton Armstrong franchisees don’t just stop at being a professional consultant. They build a consultancy firm, bringing on additional consultants – much like an accounting firm. This enables them to

48 Business Franchise Australia and New Zealand

significantly increase the amount of clients they can reach as well as their earning potential. If you are interested in becoming part of the success of Thexton Armstrong, find more information in a two hour video presentation available on their website at www.thextonarmstrong.com.au/ presentation. You may also contact the Directors: Wayne Armstrong (Australia) Phone: 0411 517 770 Email: wayne@thextonarmstrong.com.au David Thexton (New Zealand) Phone: 0275 093 385 Email: david@thextonarmstrong.com.au

Fr a nchisee in action : Lollypotz

A TASTE OF

SWEET SUCCESS ChocolateBouquets Bouquets Chocolate

When Paula Healey first drove past a Lollypotz store in Melbourne, she couldn’t believe her eyes! From that moment on, she was determined that she was going to be involved in the business. Situated in Traralgon, two hours south-east of Melbourne in the Gippsland region, Paula knew that this was a business that would do

well in her small but busy town. On her first meeting with the franchisor, Louise Curtis, Paula fell just short of begging her for a franchise. Paula says “I was absolutely gushing over the product and desperate to buy into this business. I just couldn’t wait to be involved. On the way home from that meeting, and before we were even approved to buy the franchise, we purchased what would become our Lollypotz vehicle! We were so keen to be part of the business.”

RAPID GROWTH Lollypotz creates and delivers chocolate

50 Business Franchise Australia and New Zealand

bouquets and gifts across Australia and New Zealand. Since its launch in 2009, Lollypotz has grown to 29 franchise owners across 40 locations in Australia and New Zealand. The company was modeled on that of Interflora, where customers can buy and deliver products on the same day across the country. The company was recently listed in the BRW Fast Franchises as number four in growth and number two in terms of outlets. This is a great achievement for a company that was launched only three years ago. Commencing in her business in October 2010, the first thing Paula did was find a suitable shop location in one of the main strips in Traralgon. Although Lollypotz

franchises can be run from either a home/ office or a shop, Paula wanted to showcase the product to her customers and felt the shop would be a success. Very quickly the shop was a success, and was last year awarded Lollypotz Shop of the Year. Since the opening of her shop, the focus has been on marketing on her local level, which has included local radio, local newspapers and getting out there amongst other businesses to showcase her business. A great supporter of local charities and schools, Paula has also conducted shopping tours of her shop where local school bus tours would run ‘Shop Til you Drop’ campaigns for the local area. Paula is an excellent ambassador for the Lollypotz business, says Louise Curtis. “She is a hard working, determined and passionate woman who loves her business and really works hard to make it a success,” said Louise.

AWARD WINNING FRANCHISEE Paula’s hard working attitude was recently recognized at the Lollypotz 2012 Conference, where she was awarded as the franchise with the highest regional sales, but more importantly, she was awarded the top prize of Lollypotz Franchisee of the Year. Lollypotz’ National Franchise Manager, Elizabeth Scheurer says “Paula’s positive attitude, her love of the product, her creativity and her drive were all assets which helped her win this top award. She is a joy to have as part of our business.” When Paula was asked what winning this award meant to her, she says she was just so proud to have done this from a small regional town like Traralgon. “I’d always believed that these types of awards were always out of reach due to being a regional franchise owner, but it just goes to show that if you work hard and follow

Paula & Travis Healey

the system, you can make your business a success wherever it is.”

Year Award. My kids are so proud of their mum.”

A FAMILY AFFAIR Paula, a mum of three, and her husband, Travis, make running their business a family affair. “The whole family is very much involved in this business. We are all chocoholics and we all love being in and around the business. My daughters even filmed my winning entry for the Shop of the

One of the strengths of the business, says Paula, is the support that the franchise owners receive from the Lollypotz support office. A fully automated and ordering/ online intranet system and reconciliation system has been built for all franchise owners. In addition the intranet hosts an online forum where all franchise owners keep in touch, share ideas and support each

Business Franchise Australia and New Zealand 51

Fr a nchisee in action : Lollypotz

other. “One of the great things about the business is that we all feel like we are part of a team” said Paula. “We feel we are very supported, particularly with technology. I am just in the process of being a ‘guinea pig’ for the new Lollypotz app for iPhones. All the time there is something being developed for us, so we are moving with the times and this gives me certainty that the business is moving forward with the times.” For now though, it’s time for Paula to put her head down and continue to build her business in her local area. She is thrilled to be wearing her crown as the Franchisee of the Year, but knows she has a lot more work to do to continue to make her business a success.

REGIONAL SUCCESS Louise Curtis says that Lollypotz is continuing to look for regional franchise owners to build upon the company’s success in regional Australia, in towns such as Traralgon, as well as places like Cairns and Orange in central NSW. “If we have franchise owners just like Paula, who love what they do, then the world is their oyster,” said Louise. Lollypotz regional franchises are available from $30,000 and metropolitan franchises from $50,000. For more information about becoming a Lollypotz franchisee contact: Phone: 1300 565 597 Email: franchise@lollypotz.com.au Web: www.lollypotz.com.au/franchise.

52 Business Franchise Australia and New Zealand

STRATA CLEANING AND STRATA GARDEN MAINTENANCE FRANCHISES AVAILABLE WHY CLEAN GREEN STRATA? s We supply the customers from the first minute you start s Earn a guaranteed income with work scheduled year round to suit your situation s Earn a premium rate per hour s Perfect for husband and wife teams s Work flexible hours to suit your life with NO weekend work so more quality time with the family s Cleaning and Gardening exclusively for Owners Corporations – no private residences s No previous experience necessary and we provide full training s First class CRM and IT systems to make running your business hassle free s We are highly recommended by Sydney’s elite strata managers and have long established relationships

WHAT ARE YOU BUYING INTO? s 5 year agreement with 5 year option to renew s Exclusivity to properties in a territory s Complete vehicle fit out s All equipment supplied s Fulltime head office support (debt collection, invoicing, insurances, marketing) s Proven marketing experience s 20 year old brand in the NSW strata industry s Training – 4 week initial

WHAT OUR CUSTOMERS HAVE TO SAY: “You are doing a wonderful job, we are extremely happy with your service and attention to detail. The residents appreciate your professionalism which is a most welcome relief - go well.” Brian – Balmain, NSW

FOR FRANCHISE OPPORTUNITIES PLEASE CONTACT: P. 1300 66 11 82 F. (02) 9808 5498 E. franchise@cleangreenstrata.com.au W. www.cleangreenstrata.com.au

Business Franchise Australia and New Zealand 53

Spotlight on Services : L i n k Busi n ess fr anch isi ng

Buying a Franchise Business in Australia B

uying a business can be a daunting prospect for some people. There are so many considerations; from raising the required finance to finding an industry or sector that appeals and also the concern about how sustainable the business and profits will be under new ownership. Often the buyer hasn’t owned a business before, so the added concern of being alone with many decisions to make and strategies to implement can seem overwhelming. This is precisely why franchise format businesses are such an excellent alternative to having an independently owned business and competing alone in the big bad world! The options for franchise businesses are virtually endless, the industries covered are varied and interesting and the option to buy an existing or ‘Greenfields’ business provide even more options. As with all businesses, if you are considering buying a franchise format business, try and find a business with which you have some affinity. If you are a fitness fanatic, perhaps consider a health or fitness franchise, if you love food (and service) consider one of the many food related franchises on offer. The decision to buy an existing, operating franchise or to invest in a new store is a critical choice. There are pros and cons for both. While the existing operation will likely have well documented financials for your consideration, it will probably also reach a premium if it is proven and profitable.

In the case of a new territory or store, there is a degree of uncertainty in regards to performance; however the price will usually reflect this. While there are many benefits in owning a franchise there are some potentially restrictive aspects that deserve consideration. The first question you must ask is: am I good franchisee material? It is important to remember that as a franchisee (in most systems) you will have strict operating procedures, KPI’s and reporting covenants. You have far less freedom in the day to day marketing and strategy of the business and branding is often strictly monitored and marketing predetermined. Are you happy to be told when to promote a new product or service and how you will market it? Will you be happy to provide financial and sometimes personal information to your franchisor? You also need to consider that the franchisor and/or its management personnnel may change in future, requiring you to report to and take direction from someone you haven’t met. Many of these perceived negatives however, are precisely why franchises are popular. The oft heard line for new franchisees is ‘be in business for yourself but not by yourself’ and this is largely very true. Good franchise systems (and by ‘good’ I mean proven and successful) have developed a successful operating model and by insisting that you adhere to it, they are helping to ensure your own success.

54 Business Franchise Australia and New Zealand

Aaron Toresen – Managing Director of LINK Business Franchising Ltd

Franchise systems have many positives, and for the right type of person, they are the perfect means of getting into business. Find the right company, do your homework and feel the freedom of owning your own business. For more information about purchasing a franchise contact Aaron Toresen – Managing Director of LINK Business Franchising Ltd. Phone: Email: Web:

0011 64 9 579 9226. aaront@linkbusiness.co.nz www.linkbusiness.co.nz / www.linkbusiness.com.au

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PROFILE : total tools

Join Australia’s Strongest Tool Retailing Brand

TOTAL TOOLS T

he Total Tools brand promise is to have the broadest range of superior tools available on the market. This, backed by the unrivalled retailing standards in the tool industry and experienced staff offering professional advice and service, has firmly established Total Tools as the market leader in professional tools for the people who use tools for a living. Specialising in trade and industrial tools, Total Tools carry’s an extensive range of the world’s leading brands. Total Tools also has its own private brands including TTI, Mastercraft Value, Detroit, Guardall, Iron Air, Hornet and HRD. Strategic expansion through 2011 saw seven new stores open, taking the total number of Total Tools stores to 31, with representation in Victoria, New South Wales, South

Australia and Queensland. There is no sign of slowing down in 2012 either, with more stores planned to open nationally throughout the year.

WHY JOIN TOTAL TOOLS NOW? Total Tools are looking to confirm their position as Australia’s leading specialised trade and industrial tool retailer through further national expansion of their highly effective business model – so there’s never been a better time to join the winning team at Total Tools. There are many reasons why Total Tools is the obvious choice for anyone looking to invest in a tools retail franchise. Here are just a few: • Up to 10,000 product lines in store, with access to over 60,000 lines. • Unrivalled in-store expertise in trade, industrial and commercial tools.

• Professional in-store merchandise and layout, setting industry standards.

• Full access to the Total Tools private line program offering premium products sold exclusively through the Total Tools retail network offering a high margin return.

• Buying power built from years of positive supplier relationships and collective bulk purchasing.

• Operational support and business information systems helping your store to be highly competitive. • Inclusion in all national marketing activities and comprehensive consultancy with regard to all local area marketing activities.

• No marketing fees; in fact, Total Tools helps fund local area marketing activities. • Benefits of an established and effective customer loyalty program (Insiders) – building strong customer bases with high retention rates.

• Support in all areas from site selection to new store establishment/setup/visual/ merchandising, etc.

• Plus, share in the knowledge and expertise gained from the existing store owners over the many years of operation.

Total Tools is looking for franchisees that share their vision and wish to be part of the success of their growing company. Total Tools considers the following to be critical to the acceptance into the franchise system and the ongoing success of a new store: • passion for tools

• commercial acumen – astute in business, financial planning and budgeting • attention to detail and store presentation • experience in merchandising and stock control

• computer literacy and acceptance of business systems to manage information

• face to face selling skills – enjoying direct involvement in the selling process • a positive attitude and able to work in the team environment offered between franchisee and the support office

For more information about Total Tools franchise opportunities please contact Neville Bruns at: Phone: Email: Web:

56 Business Franchise Australia and New Zealand

03 9394 4300 0438 214 314 newstores@totaltools.com www.totaltools.com.au

FRANCHISE OPPORTUNITIES AVAILABLE

BUILD WITH US Looking for new franchisees across Australia to keep up with demand

“Total Tools know their customers, and their tools. We consider them a true business partner in every sense.” Nick Pritchard, Managing Director, Irwin Tools

“Our company’s growth with Total Tools has been outstanding and we consider them a great retail partner.” Tom Fukaya, Managing Director Sales and Marketing, Makita Australia

www.totaltools.com.au

Over 21 Years as Australia’s Premier Trade and Industrial Tool Retailer s National Support OfÀFe s National Supplier Arrangements s National Marketing Strategies s 6XFFHVVIXO %XVLQHVV Model s 6XFFHVVIXO 3UiYDWH %rand 3URJram

For further information contact the Franchise Sales Manager mobile 0438 214 314 tel 03 9394 4300 email newstores@totaltools.com.au

EVERY TOOL EVERY TRADE BCM MAR12

Owner Benefits:

expert A dvice

58 Business Franchise Australia and New Zealand

“The true art of retailing is not about the product, it’s about the experience.” Greg Nathan, Founder, Franchise Relationships.

a cautionary tale for retailers

recently popped into a guitar shop to buy some electric guitar strings and enquire about an effects pedal. The guy behind the counter was friendly and after a brief chat he got my strings and started to look for the pedal. I surveyed the glass counter filled with all sorts of seductive guitar accessories and was getting a little excited as he placed the pedal on the counter. Then he dropped the clangor. “You’re probably best to go online as they’re cheaper.” I blinked, slightly stunned. I was hoping he was going to say “Would you like to try it out and see how it sounds?” I looked at the pedal, then at him, then back at the pedal. “Oh…umm…okay…” He picked up the pedal and put it back in the counter. “Anything else I can help you with?” “Ah, no thanks.” I took my strings and left.

The real reason people buy I love going into that guitar shop. I love the smell. I love asking about the products, picking them up, hearing what they sound like. I love chatting to the repair guy downstairs. I reckon I’ve spent a thousand dollars there over the past year. And I would probably have walked out with the pedal in my hand if that employee (obviously not the owner) had not killed the sale. Here’s the lesson. Most of the things we buy

today are not necessities in the true sense of the word. What we are buying is enjoyment or the promise of a happier future. The true art of retailing is not about the product, it’s about the experience. If a customer can get a better experience online than in a store, why would they bother going to a store? Never before in the history of retailing have those little things that make customers feel better about themselves been so important. “But,” I hear you say, “What about the price?”

convenience and enjoyment. Wouldn’t that be a winning combination of bricks and clicks! For instance, two respected Australian digital media consultants, Matt Forman and James Horne, tell me that retail chains with a well thought out website can expect to attract 20 per cent to 30 per cent of their online visitors into one of their stores. This is why business commentators are urging retail groups to get serious about re-engineering their store strategies to accommodate the growth in online activity.

Some facts about bricks and clicks

Let’s go back to marketing 101. People buy value not price. Here’s an important equation worth committing to memory: Value = Convenience + Enjoyment + Quality Price In other words we can increase value, without dropping the price in three ways: 1. We can make the shopping experience more convenient (e.g. faster, easier to get started using the product), 2. we can give the customer a more enjoyable experience (e.g. more fun or excitement), or 3. we can enhance the perceived quality of the purchase (better guarantee or additional features). The challenge when comparing a store with a website is the website can usually offer an equivalent quality product with greater convenience at a lower price. The jury is out on who wins in the enjoyment stakes. One thing is for sure. If the in-store experience is nothing to write home about, the website is going to win hands down. But what if we could get a physical store and a website working together to increase

So how fast is online retailing really growing? Based on the research I’ve seen in this area I would say “pretty fast”. For instance spending by Australians with online retailers is expected to grow by 15 per cent per year over the next three years. We also recently hosted a special “Bricks and Clicks Forum” for franchise companies with retail stores and all the speakers urged franchise companies to get moving on their bricks and clicks strategies or get left behind. By the way I did buy my guitar pedal online. After some browsing I decided to pay a little extra and purchase it from within Australia. Well sort of - I ordered it from a store in Tasmania! Greg Nathan is Founder of the Franchise Relationships Institute (FRI), leading global providers of learning programs to help franchisors and franchisees create profitable partnerships. He is also author of several popular franchising books including Profitable Partnerships. For more information about FRI’s work go to www.franchiserelationships.com

Business Franchise Australia and New Zealand 59

fr anch ise e x p o 2012

Visit the Franchising & Business Opportunities Expo

and be your own boss! T

he most informative event on the Australian business opportunities calendar is happening again: The Franchising & Business Opportunities Expo 2012 is set to be better than ever with a great range of exhibitors, more insightful speakers and more opportunities! After the success of Sydney’s expo already this year, the other events, which take place on 26 – 27 May in Perth, 21 – 22 July in Brisbane and 17 – 19 August in Melbourne, will feature representatives from a huge cross section of Australian franchise and business systems with investment levels ranging from under $10,000 to over $500,000. Group Exhibitions Director Gaye Murray said the Expo was a must attend event for anyone considering business ownership. “From expert advice, opportunities to meet face-to-face with franchisors and speak with successful franchisees plus all of the great seminars and our Franchising Advice Centre, the 2012 Franchising & Business Opportunities Expo will assist you in taking the next step to owning your own business,” she said. “On top of that, entry is free for anyone who registers online, so there’s no reason not to check out what the expo has on offer.”

Meet Leading Franchisees and Franchisors The Franchising & Business Opportunities Expo brings together the widest range of franchise systems and businesses for sale of any event in Australia, allowing you to personally compare each system and find the perfect business opportunity for you. Take a closer look at Australia’s fastest growing and most recognised brands from food and beverage, health and fitness through to maintenance and business services.

Franchising Seminar Theatre Attend a range of free information rich seminars designed to provide essential knowledge to people in the early stages of their franchising journey. “The primary aim of our Franchising Seminar Theatres is to give attendees an inside look at the business journeys of some Australia’s leading franchisors and entrepreneurs,” Ms Murray said. Griffith University’s Asia-Pacific Centre of Franchising Excellence (APCFE) will also present a seminar focussing on the key growth areas in the franchising industry and its strengths and weaknesses. “The Asia-Pacific Centre of Franchising Excellence will offer a great insight into franchising trends across the sector and highlight important considerations for visitors looking to buy a franchise.”

Franchising Advice Centre Attendees will have the chance to discuss their potential new business opportunity with qualified specialist franchise and small business bankers and lawyers at the Expo’s ‘Franchising Advice Centre’. Lawyers specialising in franchising will be available for consultation along with bankers with in-depth knowledge of franchise systems to offer advice on borrowing capacity and likely return on investment. “Attendees can book these appointments upon arrival at any of the expos, meaning you can walk through your shortlist of business opportunities with the experts and get the right advice to help you take the next step with confidence.”

FCA Presentation To round out the insightful seminars, this

60 Business Franchise Australia and New Zealand

year the Expos will feature an informative presentation from the Franchise Council of Australia. This session will provide a unique opportunity to find out more about the potential benefits of owning a franchise business as well as practical advice on how to select a system that is right for you and the types of questions you should be asking franchisors. “Franchising has a much stronger success rate than non-franchised business, so the FCA presentation will be an excellent opportunity for attendees to get a deeper understanding of what makes franchising successful and what they should be looking for when purchasing their own franchised business.” Perth will play host to the next 2012 Franchising & Business Opportunities Expo May 26-27. Register online for the 2012 Franchising & Business Opportunities Expo in your capital city for free entry by visiting http://www.franchisingexpo.com.au. For more information, including full exhibitor list and seminar details, visit the website or call 03 9261 4500.

Perth:

26 – 27 May 2012

Brisbane:

21 – 22 July 2012

Melbourne:

17 – 19 August 2012 www.franchisingexpo.com.au

TIO N

BITIO N IN

TUR

O T

Compare your franchise shortlist against the widest range of franchise systems and businesses for sale. With insider tips, expert advice on generating extra income and how to make that career shift, the 2012 Franchising & Business Opportunities Expo will help turn your ambition into action.

PERTH BRISBANE MELBOURNE

26-27 May 21-22 July 17-19 August

ENDORSED BY

$15 enter code BF1 at franchisingexpo.com.au

Business Franchise Australia and New Zealand 61

feature PEOPLE OR PRODUCT? EMPOWERING EMPLOYEES INCREASES SALES Retail, at its heart, is selling something to someone.

he product can vary from shoes to tyres to beds to ice cream, but the process is still the same. As a retailer, your goal is to offer the best product at the best price â&#x20AC;&#x201C; but what about customer service? This comes down to the quality of your staff. The Harvard Business Review recently revealed the results of several different studies weighing the importance of employee satisfaction against retail sales. The overall result? Happy, motivated, empowered employees sell more products. Satisfied employees are happy to be at work and actually want to engage with customers. They are proud of their company and the products it sells and this attitude is reflected with each customer encounter.

INVESTING IN LABOUR It is a fact that labour costs, the cost of employing people to work in your business, is often a retail owners biggest and controllable expense. Many retail businesses only see labour in relation to costs and not sales. This means when sales are down, the immediate reaction for many retail businesses is to cut labour costs.

62 Business Franchise Australia and New Zealand

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conducted in operations management, linking employee turnover and inadequate training to poor staff performance. If you look at any business, and perhaps this holds especially true for the franchise industry, you can have the same system in place, the same operations manuals and the same training procedures for each and every store, but the implementation, depth of training and follow through can vary greatly depending on the manager in place.

This has an immediate positive effect on the financial status of the company and can be seen and measured. What is often lost is the negative effects of cutting staff – which has long-term, difficult to measure results. Many large and small retailers have fallen into this trap. Imagine a business who ultimately reports to a larger company. Times are tough, the economy is suffering and the business has minimum performance quotas to meet. The company and the individual businesses have always prided themselves on excellent customer service and staff knowledge, but in tough times sacrifices need to be made and the first up on the chopping block is the staff. So, to help balance the figures, the manager or store owner decides to reduce staffing – by either eliminating some positions entirely or perhaps bringing on more part-time, less experienced staff. Magically, the performance figures are back

on track, however the dynamic of the retail shop has now changed. Customers who once visited the shop because the staff was friendly, helpful and knowledgeable now find themselves speaking to someone who has no knowledge of the product and no real interest in helping them. Or sometimes, they have trouble even finding a staff member. The result? The customer may become frustrated and choose to go elsewhere. And once a customer is lost, it is very, very difficult to get them back. A report generated in the USA analysed 17 months of data from a large retailer and showed that for every $1 increase in payroll, a store could see a $4 to $28 increase in monthly sales. Of course you can’t just keep putting on more staff. But in response to fluctuating sales, instead of immediately cutting labour, retailers can find the staffing levels that will maximise their profits on a long-term basis.

KNOWLEDGEABLE STAFF So once a retailer has discovered the ideal staff to sales ratio and admitted that immediately cutting workers is not the ideal long-term solution, the next hurdle is making sure the staff that are employed are in the best possible mindset to represent the company. An extensive amount of research has been

64 Business Franchise Australia and New Zealand

Take a quick example. Franchises are successful because they replicate a proven system. Now imagine a customer coming into a well-known bookstore franchise. They are looking for a particular book. The staff have not been fully trained and are unsure how to find the book. They look it up on the computer and it directs them to a particular shelf. The staff member then takes the customer to the shelf, but the book is not there – despite being listed as ‘in stock’ on the computer. The staff member now ‘ums and awes’ and apologises and the customer leaves the store – without buying anything. It is later discovered that another staff member (also not properly trained) has shelved the book incorrectly. It may seem a trivial example, but this can cross over into all aspects of the retail environment and although the scenarios can differ greatly, the end result is usually the same – an unhappy customer. This can happen in any retail environment at any time. Knowledgeable sales staff, on the other hand, know how the business runs, know where things are and can easily and quickly help customers.

HAPPY STAFF The next step in the ladder to successful retail staffing is genuine employee happiness. It is all well and good to have an extremely knowledgeable and well-trained employee who can find anything and solve any problem – but are they really motivated to do it?

THE FRANCHISE FOR DISCERNING BUSINESS OWNERS

FOR A FRANCHISE THAT FITS YOUR LIFESTYLE AND BUSINESS ASPIRATIONS, CONSIDER MÖVENPICK ICE CREAM. The world’s super premium ice cream brand, Mövenpick is now offering limited franchise opportunities across Australia. As a valued Mövenpick franchisee, enjoy: A turnkey operation – made in Switzerland, our ice cream is delivered directly to your boutique, ready to serve A balanced life with flexible hours – open up at 11am with minimal preparation required Complete support, training and marketing from the world’s largest food company Delighted customers – who love the Mövenpick sensory experience, perfected over 40 years and across 38 countries

NEXT STEP? To be a part of this Aussie success story contact Renato today through our contact details or visit our website for our online information brochure. Email: Renato.maiale@au.nestle.com Phone: +61 (0) 39565 7688 Web: www.moevenpick-icecream.com

www.moevenpick-icecream.com Business Franchise Australia and New Zealand 65

feature cont.

If they are not happy in their job and lack motivation and enthusiasm, it may just be easier not to find the book – or find it with such sluggishness and indifference that the customer feels as though they are a burden. So how do retailers keep staff happy and does it really matter? Top performing large retailers who seem to have mastered the art of happy staff believe (and have the data to prove it) that a content labour force has a direct and positive impact on sales. Employees are people – and people need to be valued. Staff productivity can be enhanced by understanding how to empower the people in your business.

LET THEM MAKE DECISIONS Your staff are on the ground floor, interacting with your customers. They have first hand knowledge of what is working and what is not, what is selling and what is not – let them share this and have some input as to how to improve the situation.

SHARE COMPANY INFORMATION There is no need to open up your financials to all your employees, but sharing general information about where the business sits, percentages of improvements or areas that need help will give your staff a sense of ownership beyond clocking in and out. It is also very rewarding for staff to know that their input and effort can result in a measurable improvement for the business.

PROVIDE A POSITIVE ENVIRONMENT People who work for a company or business which allow inappropriate and demoralising behavior are much more likely to be defensive, indifferent and even vindictive. Creating a positive, vibrant, encouraging atmosphere has a direct effect on the attitude of all the individuals within that environment.

66 Business Franchise Australia and New Zealand

If a boss or coworker is constantly yelling or publicly telling you how poor your performance is in front of others, you are much more likely to underperform, avoid the boss, accidentally leave the angry coworker off a vital email or eventually walk out of the job entirely.

OFFER FEEDBACK Giving and getting feedback is important for any organisation. How do we know how well we are doing if nobody gives us any feedback? This can come in the form of formal reviews, a quick comment on a job well done and annual performance reviews. It is also good to get some general feedback channeling up – allowing employees to assess the management in confidence as well.

CREATE LEARNING OPPORTUNITIES People have a desire to learn. By creating continuous training and opportunities for additional learning, you can keep employees

Business Franchise Australia and New Zealand 67

feature cont. engaged, motivated and self-satisfied.

retailers within this issue

This helps the business as well by ensuring all employees have the latest training and knowledge within their particular field.

Accolades and More

TREAT YOUR STAFF WELL

Austvending

In retail, as with any other business, it is always a balancing act. However for some extremely successful retailers, that does not include sacrificing staff numbers or staff contentment.

Back Care & Seating Battery World Brazilian Beauty

Some of the most financially successful retailers offer their employees higher pay, more comprehensive training, better benefits and more reasonable working schedules than their competitors. This results in staff actually looking forward to coming to work, engaging customers, suggesting improvements and taking pride in their company and the store in which they work. These employees work harder, take less sick days and are willing to go above and beyond their stated duties. They also tend to stay with the company much longer. As opposed to a business which takes little effort in their staff, which has a culture of low morale. This leads to more sick days, tardiness and employee turnover….which then results in more new employees, more training and starting the cycle all over again.

Café 2U Caltex – Star Mart Dome Coffees Ella Bache Instead of retailers focusing on cutting labour costs, they can direct their attention to eliminating waste and increasing efficiency in all other areas of the business.

BACK TO BUSINESS Retail is a tough gig. Margins are low, expenses are usually high and competition is fierce. There are so many factors to consider when entering into the retail sector and the product or service you offer is vital – however never forget that in a retail environment, your biggest asset will always be your staff!

Espresso Essential Ferguson Plarre Bakehouse Gelatissimo Just Cut’s™ Lava Carts Lollypotz Magnetite Windows Moevenpick Ice Cream Nando’s PoolWerx Procal Dairies Red Rooster Rent the Roo Residential Garage Doors RP Vending Safety Quip Salsa’s Fresh Mex Grill Sleepy’s Snooze Snap-on Tools SumoSalad Taco Bill TeleChoice Telstra Total Tools United Petroleum Worldwide Online Printing

68 Business Franchise Australia and New Zealand

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profiLe : T EL ECH O ICE

TeleChoice The logical choice for your success!

ore than 70 per cent of franchises in Australia are food franchises. You often hear small investors saying, ‘people gotta eat’. But when economic times are tough, Australian consumers cut their expenditure on coffee, cakes, takeaways and the like. On the other hand, people have got to stay in touch. Be it with friends and family on mobiles, social networks, latest news and weather, football scores, internet connections, checking your bank balances when you’re on the move, etc. All these are a must have in this day and age! If you forget your wallet at home; there’s no problem. But if you forget your mobile phone at home... it’s an issue! You must go back to get it. The fact that there are 22 million mobile phone users in Australia proves the importance of mobile phones in the everyday life of the Australian population. It is also important to remember that the technology is changing all the time. Newer and better phones are being launched every month, the content is getting bigger to support hundreds of thousands of applications that cover banking, internet access, music, camera’s, movies, live sport,

dieting tips, cooking recipes, even shopping through your mobile, and there’s lots more to come. Very soon, your mobile phone is predicted to replace your wallet altogether. Imagine when you go shopping, using your mobile phone to pay for everything! To be part of this exciting industry, don’t be fooled by offers of licensed dealerships. At TeleChoice, you get a full franchise with all the benefits and protection of the franchising code of conduct. A dealership licence does not give you any protection, and your investment is not as safe. That is why at TeleChoice, they have more satisfied franchisees than anyone in their sector. They have many franchisees who have renewed into their second and third terms, and also many who are multi-unit owners in a relatively short period of time.

Setting you up to win

comprehensive training and then continue with ongoing updates, training and followups to ensure that their franchisees are knowledgeable in all the latest product releases, pricing changes, technology updates. The continuity of training is supported by their Learning Management System. It is software that disseminates all new product information and training material to their franchisees and all their staff. They also have a dedicated team at Head Office to support their franchisees in every way to cover the operational side of the business. They are a successful franchise because they have so many successful franchisees. The future of mobile phones is more promising than most other industry sectors. The capacity of future mobile phones is so big – bigger than Ben Hur.

When you apply to become part of the TeleChoice family, they want to set you up to win. They start with a thorough process to ensure that the opportunity presented matches your goals and expectations.

The best choice

They follow that with four weeks

• TeleChoice exclusive customer loyalty program

TeleChoice has so much to offer. In addition to the level of training and support, TeleChoice also offers: • great buying power with key suppliers

• excellent capital growth

• high cash flow and earning potential • great brand recognition

• an opportunity to own your own business • fantastic training and support

• ANZ finance for up to 50 per cent of all set-up costs Given this level of dedication to their franchisees, it is no surprise that TeleChoice is the first choice for the entrepreneurial Australians who are looking to become franchisees. If you are interested in becoming part of the TeleChoice network of successful business owners, contact: Phone: 03 8699 2555 Email: franchise@telechoice.com Web: www.telechoice.com.au/franchise

70 Business Franchise Australia and New Zealand

Business Franchise Australia and New Zealand 71

e x pert a dv ice

“Poor inventory management is like a disease; the symptoms are visible but you need to know what to look for so that the right treatment can cure the illness and ensure that it does not recur.” Bob Way, Managing Director, Retailplanners.

Is your stock investment working as hard as it should be? A

s they strive to be sure never to miss a sale, some retailers try to be all things to all customers. This is a noble aspiration but sometimes this objective can be pursued to a point where it is detrimental to the organisation’s survival. It is possible that, in regard to inventory investment, less will deliver more! A retailer who tries to stock every brand and every permutation of model, size, and colour within that brand will be overstocked and will also be using shelf space inefficiently. Therefore, both the return from selling space and inventory investment are inefficient. In extreme cases this can be the path that leads to ruin. Too much stock with poor stock turns leads to poor profitability and cash-flow because working capital is invested in stock that is generating an inadequate return and is taking up valuable shelf space.

requires not only good selection skills (‘this will be a great seller’) but also some disciplined and logical analysis. The abdication of range construction to suppliers leads some companies into stocking every option within the supplier’s brand. While it is easy to accept the pitch and take the full brand range on board, it is harder to construct a range that is unique to your business. Constructing your own range requires a number of issues to be considered and analysed. Understanding customer behaviour is an important prerequisite but, because customers vote with their dollars, sales analysis and a few store trials will tell us a lot about how their minds work. Of course it won’t hurt if we watch and talk to some customers as well!

Do we need another product option in our range?

How can we manage stock range and shelf-space to get an optimum return?

But there’s more to it than picking the winners and understanding customers. The big question is “Do we need another product option in our range?”

Constructing a range of products within a category, department or classification

This can only be answered by careful review of the existing options that are in our range

to identify if there is a gap that our customers would want us to fill. If, by adding a new item, we duplicate the features and benefits of an existing item and deliver no additional advantage to our customer (or worse confuse the customer’s buying decision) why are we adding this new item? If there is a case for adding a new item, we then need to consider the impact on store space and any adverse impact on sales of existing products. There is a point where continuing to add products to range is like pouring a litre of water into a tea cup. The store just doesn’t have the shelf space to optimise sales from every item in the range and presentation deteriorates, sales and profit decline and cash-flow may become difficult.

How do we know when we are in this situation and how do we fix it? Poor inventory management is like a disease; the symptoms are visible but you need to know what to look for so that the right treatment can cure the illness and ensure that it does not recur. Symptoms will include low sales, poor stock turns, poor cash flow, poor profitability and no funds to replenish stock as it is sold.

72 Business Franchise Australia and New Zealand

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HOW SWEET IT IS! Over 1200 independent business owners know just how sweet it is to be part of Australiaâ&#x20AC;&#x2122;s greatest vending success story!

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6/02/12 3:33 PM

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Making decisions and fixing problems all start with a simple process: 1. Define the problem. 2. Identify the real cause of the problem (and not the symptoms). 3. Develop an objective that will define the future conditions that you want to achieve. 4. Determine a course of action and set a program in place to achieve the objective. 5. Test progress at each step and modify your plan if new evidence (not a change of mind) has emerged. 6. Test the final outcome in the field before roll-out. Store trials can be of great help and get store teams and customer input if properly managed.

Supplier Relationships and Range Construction Suppliers have a wealth of knowledge about their products and, usually, about their industry or market segment. Good supplier relationships are important to every retail organisation.

Regular meetings to review the performance of a category will benefit from informed and detailed supplier analysis. Managing this input is important and challenging because suppliers want your business to grow and you need their products but suppliers have an agenda that is broader than your business. Opportunities to participate in promotional buy-in offers, new product launches and clearance sales all need to be considered carefully to ensure that they are compatible with category plans, space and existing product range. Modelling these offers against existing stock and making logical estimates of cannibalised sales will help to keep the category on the promotional map and up-to-date with product innovations, without deteriorating financial performance. Suppliers must have their input and be able to suggest new products but in the end, the retail business is accountable for the healthy growth of sales and part of this accountability is the logical and successful construction of ranges. Picking the best supplier product options to build a range is challenging, demanding and delivers great results if done well.

GMROII Calculation Sales GP $$’ss Average stock on hand @ cost

1,000,000 400,000 180,000

GMROII

400,000/180,000 2.22 or $2.22 Return for every $1 of Inventory

Average Stock Calculation Method One Open stock @ cost Add purchases @ cost for 12 months Deduct closing stock @ cost Divide by 13 to arrive at average SOH @

170,000 235,000 -180,000 234,000 180,000

Average Stock Calculation Method Two Month-End SOH for each month divided by the number of months July 174,000 August 186,000 September 189,000 October 185,000 November 166,000 900,000 Divide by 5 - Average stock @ cost 180,000

74 Business Franchise Australia and New Zealand

Using Planograms and Gross Margin Return on Inventory Investment Of course all of this planning, decision making and communication will be greatly aided by the use of professional planogram support. Planograming systems will provide the ability to view product performance in terms of space and GMROII (Gross Margin Return on Inventory Investment)* while displaying an image of the shelf segment and all of the products. A database of product information from point-of-sale data will provide the ability to see the range as it should be displayed in stores, analyse the financial returns, test decisions to rationalise the range and communicate to stores the requirements for space allocation and presentation method. Planograms also assist in meetings with suppliers as they provide the analysis which will lead to robust discussion about financial returns and options for range extension, rebates and a host of other initiatives. * Gross Profit Dollars ÷ Average Stock @ Cost = Return per $ of Inventory For example: Sales of $1,200,000 @ 30% GP = GP $ 360,000 GP$360,000 ÷ Stock on Hand $300,000 = $1.20 for each $ of Stock

Understanding GMROII Gross Margin Return on Inventory Investment is is an index of the productivity of inventory and is most useful for assessing Category or Classification performance rather than individual products. The methods used to calculate these figures lend great insight and are an essential tool for retailers to ensure they are on the right path. Bob Way is the Managing Director of Retailplanners, a Melbourne based retail consulting service. Bob’s experience in retailing has covered discount, department and specialty stores in both corporate and independent environments. Retailplanners provide extensive services in store planning, design, branding and planograms. For more information contact: Phone: 03 9763 7511 Web: www.retailplanners.net.au

CMY

The safety professionals! www.safetyquip.com.au

Looking for a business offering financial security plus weekends free? I found one!

RECESSION RESISTANT

My sales grew on average 53% p/a during the last 5 years - even during the global financial crisis.

FAMILY FRIENDLY

Hi.

I’m Tim from SafetyQuip Adelaide. Call me personally on 0409 830 238 and I’ll tell you about SafetyQuip from a franchisee’s perspective.

I get to enjoy weekends with the family, holidays & Christmas closures.

GROWTH INDUSTRY

I’m ideally positioned to tap into the $2 billion+ workplace safety market. I’ve reached multi-million $ annual sales with heaps more potential.

SIX-TIER BUSINESS MODEL

I started with a modest investment and a single sales van. Now I’ve got a successful trade shop and a sales fleet.

MULTIPLE SALES CHANNELS I get sales through our web site, our mobile service, our trade shop and through phoned in and faxed in orders.

BROAD CUSTOMER BASE

I sell safety products to any and everyone. It’s hard to find a business that can’t benefit from using my products.

BUILD SOLID CAPITAL GAIN A generous 5+5+5 year franchise agreement gives me time to build a business of substantial value.

BUSINESS WITH STATURE

I’m proud to be in the safety business. Our products help people just like you and me return home safely each day.

Tim Lewis

Award-winning franchisee Adelaide

Business Franchise Australia and New Zealand 75

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DOES YOUR LEASE AGREEMENT COVER YOU? W

hen someone is looking to purchase a franchise, it is both an exciting and stressful time. In many instances, the main focus is on the franchise itself and other issues are only given peripheral attention. However, when a franchise is being purchased that requires premises to operate from, it is important to give due consideration to the following issues:

The term of the lease Many people purchasing a franchise do not give consideration to the length of their franchise term and how that compares with the term of the lease they are signing up to. Where possible, it is preferable to try and match these terms so that they align. The reason for this is best shown by way of an example. If John is signing up a franchise for an initial period of five years, but the landlord of the premises will only agree to an initial lease term of eight years, then upon

the expiry of the initial franchise term, John can face serious issues if any of the following scenarios arise: (a) Not everything in life works out as we plan it so someone in Johnâ&#x20AC;&#x2122;s shoes would face significant issues if they did not wish to continue in business or if they have their franchise terminated for some other reason at the end of the first term. They would still have three years of obligations to meet under the lease and no business to cover those costs. John would only be able to get rid of these obligations if he could convince someone else to take over his lease. (b) A similar problem could arise if Johnâ&#x20AC;&#x2122;s business is booming and he needs more room to expand. On the renewal of the franchise, John will either need to try and find someone else to take over the lease or he will need to resign himself to the fact that heâ&#x20AC;&#x2122;ll have to stay in unsuitable premises for another three years.

76 Business Franchise Australia and New Zealand

(c) A franchisor will often require their franchisee to have security of premises for the whole of each franchise term. John could face a problem if he wants to renew his franchise for a further five years in circumstances where the landlord wants the premises back at the end of the eight year lease term. In this case both John and his franchisor would need to be confident that John could find satisfactory replacement premises when the expiry date of the lease approaches. Even if John could find such premises he would need to relocate and fit them out for the final two year period before his franchise is due for renewal again. That can be a significant cost. If the terms of the franchise and the lease match then John would be able to make a decision on both the franchise and the premises at the same time and would be able to terminate both if that is what he wanted without having continuing obligations under one or the other.

“Although many leases are signed up on relatively standard form documents, the specific terms of them are able to be negotiated.” Mark Sherry, Partner, Harmans Lawyers New Zealand.

Similarly, if his business had been growing, John would be able to exit the premises and take on a new lease while continuing with the franchise. The franchisor also gets a level of comfort when terms match because they know that if John renews his lease, then the franchise will have premises to operate from for the whole of the next franchise term.

Ongoing liability Many people are unaware that liability often continues under business leases in New Zealand even when you have sold your business and assigned the lease to the new business owner. Recent reviews of property law legislation in New Zealand considered changing this position, but this did not occur. If a tenant wishes to remove the potential for ongoing liability after they have assigned the lease, they must negotiate this at the outset of the lease. It is during this negotiation period that a prospective tenant can often convince a landlord to be more accommodating on such issues as they are looking for a tenant to start paying them rental.

and then sublease them to the franchisee.

Reducing competition When a franchisee is leasing premises in a block of shops or a shopping mall, it is easy to overlook the fact that during the initial negotiation it may be possible to get the landlord to agree to terms that may enhance their franchise’s chances of success. An example of this could be getting the landlord to agree not to lease any of their other premises to competitors of the franchise so that they can have some exclusivity for their business type from that site.

The purpose of this is to allow the franchisor to have direct control over what they consider to be a strategic site. However, more often that not, a franchise agreement will simply provide that a lease should contain certain clauses that give the franchisor an element of control over the leased premises.

Clauses required by a franchisor

Essentially the franchisor wants the option to be able to take over a lease if the franchisee’s business fails by having the landlord agree to not take any action for defaults under the lease without first giving notice to the franchisor and giving them the ability to rectify matters and become the tenant.

Many franchise agreements have specific clauses in them that relate to premises. Some franchise agreements allow for the franchisor to take a head lease of premises

Getting a landlord to agree to such clauses can sometimes be a delicate negotiation and it is not uncommon for an Agreement to Lease to be signed up for premises without

Going back to our prior example, say John builds a successful franchise and then decides to sell it to Kate and assigns his lease to her. If Kate turns out to be a bad operator and the business folds then there is a chance that the landlord could seek lost rental from John unless he limited his liability at the start of the lease. If this is not possible, then John should take advice on restructuring his affairs so that in a worst case scenario, if the landlord calls up his guarantee, there may be some protection available for John’s assets.

Business Franchise Australia and New Zealand 77

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consideration even being given to the specific terms in a franchise agreement that relate to premises. If a franchisee fails to obtain a landlordâ&#x20AC;&#x2122;s consent to the clauses that the franchisor requires it to, then technically this can put a franchisee into default right at the outset of its franchise. However, it is not uncommon for a franchisee to have their franchisor involved in the premises selection and the franchisor can often assist in the negotiations with the landlord to obtain their consent to the required clauses. Continuing with the prior example, say the franchise being run by Kate fails after she bought Johnâ&#x20AC;&#x2122;s business. If the lease contains terms that require the landlord to deal with the franchisor in the event of a default by Kate, then the franchisor will have the ability to take over the lease and establish a new franchise operation from the premises if it considers that there is value in doing so.

Zoning issues Most urban centres have city plans and those plans will create different zones for different potential uses. When signing up a lease of premises for a franchise it is important to make sure that the zoning allows for the type of business being operated. In some cases it will be blindingly obvious that a zone is appropriate, say if a franchisee wants to operate a retail outlet and the site is surrounded by other retail operations. However, in other instances, the zone that the premises are located in may not clear. In such cases it is important to check that the rules do not prohibit proposed operations. Many Councils have their city plans online which will show the boundaries for various zones. In addition most lawyers and commercial real estate agents will be able to assist with zoning queries too.

Building soundness In New Zealand, if the Christchurch earthquakes have taught us nothing else, it is to make sure that a proper due diligence is carried out on the buildings that businesses are to operate from. They must not only be safe, but they must meet a certain level of the building code. In

recent times Councils around New Zealand have issued notices to building owners to stop certain premises from being occupied where they are deemed to be an earthquake risk. This has meant that the businesses that occupy those premises have been shut out of them. In some cases, businesses have been closed where their premises happen to be located next door to buildings that are deemed to be dangerous, even though their own premises are sound. Historically tenants did not necessarily look at such issues as they were merely leasing the premises and not buying the building. However, recent events have brought about a re-think in this regard. From a tenantâ&#x20AC;&#x2122;s perspective it is advisable to try and negotiate a clause allowing for a right to terminate a lease if the premises are closed and unable to be occupied by them for a period of time. This is because many standard form leases do not contain clauses to cover some of the eventualities that have arisen and that uncertainty has caused significant disputes between landlords and tenants. Although many leases are signed up on relatively standard form documents, the specific terms of them are able to be negotiated. The level of negotiation that is

78 Business Franchise Australia and New Zealand

able to be achieved will depend not only on the attitude of the specific landlord and tenant but also on the market environment and whether it currently favours landlords or tenants. Further, the more money a landlord is contributing to assist the tenant in fitting out premises, the less likely they will be willing to negotiate on things like the term of the lease and other potential issues that might make a lease more tenant friendly. It is therefore important to take expert legal advice prior to entering into both lease and franchise obligations so that the best possible outcome can be achieved. Mark Sherry, LLB (Hons), BCom, is a Partner with Harmans Lawyers New Zealand. He leads the commercial and property team, specialising in franchising, hospitality, rural law, property matters and asset protection. Harmans is a full service legal firm providing excellent service and advice, allowing Harmans to develop long-term, solid relationships with their clients. For more information please contact Mark Sherry at: Phone: Mobile: Email: Web:

03 352 2293 021 524 890 mark.sherry@harmans.co.nz www.harmans.co.nz

Capital required - $220K – $410K

Capital required - $800k – $900k

Capital required - $47K +

Capital required - 220K - 410K Capital required - 170K Capital required - 47K Number of outlets - 23 Number of outlets -6 Number of vehicles - 50 NumberOpportunities of outlets - 13+ of outlets- -Nationally/Internationally 50+ Number of vehicles - 50- Nationally available - Nationally Number Opportunities Opportunities available Opportunities available - nationally Opportunities exist - nationally Opportunities available - nationally

Capital required - 400K -- $300K 600K + Capital Required - 280K - 350K Capital required Capital Required - $280K – $350K of outlets Number of outlets NumberNumber of outlets - 80+ - 7 Number of outlets - 1- 2 Opportunities available - Nationally Opportunities Opportunities available - Nationally Opportunities available - nationally/NZ available - nationally

Capital required - 400K - 600K required NumberCapital of outlets - 25+- $400K – $600K Number of outlets - 25+ Opportunities available - nationally

Opportunities available - Nationally

Capital required - 300K - 350K Capital $300K worldwide – $350K Number of required outlets --6000+ Number of outlets 6000+ worldwide Opportunities available - nationally Opportunities available - Nationally

Capital 300K -–450K Capitalrequired required -- $300K $450K Number Numberof of outlets outlets -- 66 Opportunities nationally Opportunities available available --Nationally

Capital required - 150K - 350K Capital required - $80K – $140K Number of outlets - 650 worldwide Number of Outlets 16+ Opportunities available - nationally Opportunities - Nationally

CONNECTING PEOPLE TO OPPORTUNITIES CHOOSE FROM AUSTRALIA’S BEST SELECTION Capital required - 70K+ Number of outlets - 4 Opportunities available - nationally

Capital Required - 250K Number of outlets - 100+ internationally Opportunities available - nationally

Capital required - from 90K Number of outlets - 12+ Opportunities available - nationally

WWW PHON

Capital required - $185K + Number of outlets -175 Opportunities available - Nationally

Capital Required - $250K Number of outlets - 100+ internationally Opportunities available - Nationally

Capital required - from $200K Number of outlets - 2 Opportunities available - Nationally

B ILE

P EN I

Capital required - $54,995 + GST Number of outlets - 12 Opportunities - Nationally/Internationally

visual identity and signage styleguide

Capital Required - $250K + Number of outlets - 6 Opportunities available - Nationally

B&S AR

HAND CARWASH

Capital required - $275K to $325K Number of outlets - 6 Opportunities available - Nationally

Capital Required - $250K â&#x20AC;&#x201C; $400K Number of outlets - 27+ Opportunities available - Sydney, Melbourne, Canberra, Newcastle

Capital required - $250K + Number of outlets - 41 Opportunities available NSW, VIC, TAS, W.A. & S.A.

WWW.FRANCHISESELECTION.COM.AU WWW.FRANCHISESELECTION.COM.AU PHONEPHONE 1300 FRANCHISE (1300 372 624) 1300 FRANCHISE (1300 372 624) UA.MOC.NOITCELESESIHCNA RF.W W W )426 273 0031( ESIHCNA RF 0031 ENOHP

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HOW TO BUG ME ON LINKEDIN

A LOOK AT WHAT YOU MAY BE DOING TO ANNOY YOUR CONNECTIONS

s a businessperson, investing in building your network is a vital part of your success and LinkedIn is a great tool for doing this. But for some reason, when we network online, we really forget how to communicate with the person on the other end of the computer. In fact we forget that there even is a real person on the other end of the computer. Basic real life etiquette flies out of the window as we try and do everything at a trillion miles an hour to get connected, friended, followed and now pinned to as many people as possible. But slow down connection collector, relax and be more meaningful in your approach, and avoid some of the things that I see all too often that really bug me. If you want to develop a business relationship with your connection, donâ&#x20AC;&#x2122;t get off on the wrong foot; you could be creating a bad impression if you break any of the following rules.

82 Business Franchise Australia and New Zealand

“Basic real life etiquette flies out of the window as we try and do everything at a trillion miles an hour to get connected, friended, followed and now pinned to as many people as possible.” Linda Coles, Author, Speaker, Consultant, Blue Banana.

TOP TEN THINGS NOT TO DO ON LINKEDIN: 1. Please don’t send a connection request to me saying that you are my friend when I have absolutely no idea who you are. You know it, and so do I, so please have some respect there. Choose the ‘other’ option, it works just as well and is honest. 2. You may think it’s cool to have a first name of ‘Big John’, but really it’s not very professional in the LinkedIn business arena. Save that part for your Facebook page. 3. It’s lovely to see you dressed as a caterpillar, but your LinkedIn profile photo needs to be the real you, so that when we meet up, I can actually recognise you in the coffee shop. 4. When you send me a connection request, I will always take a peek at your own profile before I accept to see a bit more about you. If we had met at a networking event offline, we would have said hello, and chatted a while, so why not here as well? Let’s talk and see if we have anything in common or of interest to share. 5. I will read your summary about what you do if it is from you, and not someone else. I want to hear your tone, get a feel for you, not someone else talking about you. 6. Your summary is probably the biggest thing I pay attention to when I am viewing your profile so please don’t shout at me in capital letters to get my attention. I can read it just fine in lower case.

7. Your recommendations that you have are great, but each one is from a colleague so it loses its importance. I want to see the real you from satisfied clients and maybe the boss. 8. Remember to un-check the little box when you send out a bulk message to your connections so that I don’t see everyone else’s email address and they don’t see mine. It acts as BCC (blind carbon copy). 9. Your tweets should really stay on twitter and not clogging up my business focused news feed from my other connections. It really is too much information for me to deal with. Sure, if it’s relevant to the business environment, send it along with the hash tag #in then I will be sure to see it. 10. And finally, please don’t assume that since we are connected on LinkedIn that I want to be added to your newsletter

database too, because your news is not necessarily relevant to me if you build ships and I sell flowers. If you put yourself back into a real life networking event where you meet a new person for the first time, you wouldn’t do any of the things above, so please don’t do it to me on LinkedIn. Let’s find out more about each other, chat a little, see who we know in common, and show a little respect to each other. That is the basis for a new business relationship. Linda Coles is an international social media speaker, author and consultant at Blue Banana. She specialises in building relationships online. Linda is also the author of Learn Marketing with Social Media in 7 days. (Wiley) Contact Linda at: Web: www.bluebanana.co.nz

Business Franchise Australia and New Zealand 83

PROFILE : AUSTVEN DI NG

Can U turn

candy

into Cash? T

he vending industry may seem too big and varied or perhaps you believe there is no money to be made in owning your own vending business. Few people realise the potential for a substantial cash income in vending. The team at Austvending believes differently. Through their years of experience they have developed potential earnings based on average takings per machine. If you own 100 machines and each machine makes only $3 per day (a low figure) – if you calculate this over one year your Gross profits are $92,092. If you have 200 machines, well you can do the maths. Then consider that some machines will make more than $3 per day but it is the average what really matters. Luis Nevares, General Manager of Austvending, remembers when he first started in the vending industry. He and his business partner had very little money (being full time students) and had difficulties starting their own business. He was unsure as to how much income he could generate from working in the vending industry. At the end of the first month they spread all the 20c coins across the dining room table. It took some time, but when they had finished counting – they realised they had just made enough money to pay the rent and keep the business going. It was at this stage that Luis realised if he dedicated himself to this industry, he would be able to make a reliable cash income and be his own boss. “I was planning to go back to the finance industry where I worked for some years, but after my vending experience there was no turning back. I effectively managed to beat the 9 to 5 grind,” he said. Luis is now committed to helping others

achieve the same personal success and to bring new proven business concepts into Australia. Many of Austvending’s current business owners and nearly every individual who enquires about the vending industry wants to either supplement their current income or change their current occupation to allow themselves more time to enjoy their life. Whether you are building for your retirement or just complementing your current income, vending is a sound investment that will deliver tangible cash every month. This part-time job can generate a full-time income. Austvending offers you a personalised plan and business structure for achieving your financial and personal goals. They have a proven system that can provide steady, ongoing, long-term cash income. They offer a large variety of package systems to meet your growing income goals. Most importantly, Austvending will provide you with ALL of your locations upfront. Yes, you read that correctly, Austvending finds suitable locations for you, installs all machines on site and provides you with training wherever you are in Australia. Bulk vending began in 2001 in Australia with the U-Turn ‘money maker’. The same concept that gave us all those great little toys over the past 40 years suddenly began to provide confectionery, nuts and toys – all in one great machine. These portable machines are now found in universities, banks, office buildings, staff rooms, shopping centres and airports. They have extreme flexibility in location placement

84 Business Franchise Australia and New Zealand

as there is no electricity required to run these machines and they take up very little space. With the machines now operating at $1 and $2 vends, many Austvending operators earn in excess of $1000 per day when servicing their rounds. The U-Turn ‘money makers’ offer the highest profit margin of any similar machine in the world. Want to feel good about making money too? Austvending has exclusive relationships with the Royal Flying Doctor Service, Teen challenge, Ch.L.C.R.F and other associated charity partners. This ensures excellent location opportunities, integrity and goodwill. Austvending business owners contribute $30+GST per machine per year. For this licence fee, they are supporting charity organisations and being given prime locations, along with badges confirming charity support for all their machines. Austvending’s mission is to offer the finest vending equipment available, to establish successful vending business partners and to provide service that exceeds expectation. They provide global products with national support and local service. Austvending wants their business owners to prosper. For more information on becoming a part of the Austvending team contact: Luis Nevares Phone: 1300 769 967 Web: www.austvending.com

Invest with Austvending and begin a lucrative, rewarding way of life

At Austvending we specialise in establishing new vending machine businesses for individuals all-over Australia and New Zealand. We take care of all the machine locations, the initial stock for the machines, the local training and deliveries; all with an outstanding level of customer service. รท (DUQ D IXOO WLPH LQFRPH RQ SDUW WLPH KRXUV รท 3URรฐW RQ SURGXFWs IURP % WR รท &XUUHQWO\ ZH KDYH ZULWWHQ YHQGLQJ ORFDWLRQ DJUHHPHQWV LQ HYHU\ FDSLWDO FLW\ in Australia รท ,QYHVWPHQWV GHOLYHU D UHOLDEOH &$6+ LQFRPH HYHU\ PRQWK, do vending with Austvending

We are the experts with 14 years behind us.

CALL TODAY

and receive your information pack

1300 769 967 www.austvending.com info@austvending.com

SPOTLIGHT ON SERVICES : N FI B

NFIB proves a game changer for franchised businesses researching and developing this insurance system has been well worth it.

There are two types of insurance programs available to franchised businesses.

“What we clearly identified from the outset was that insurance cover for any franchised business needed to be a low cost no brainer,” Mr Morris said.

The first is the NFIB Managed Program allowing a master franchisor to endorse NFIB as the preferred insurance provider for all franchisees within that business. The NFIB Managed Program has common insurance due dates and allows the master franchisor to go online and make sure that all franchisees have adequate levels of cover.

“Franchisees have businesses to run and people to manage, and the last thing they want to be doing is wasting a day of their lives sifting through paperwork and filling in forms. So we boiled down the entire process to the point where someone can now go to our website MYNFIB.COM.AU and have their business insured in just four clicks of a computer mouse. NFIB Executive Director, Darryl Morris

t’s only a little over a year ago that National Franchise Insurance Brokers launched their highly simplified webbased insurance platform to the Australian franchise business marketplace. As far as take up is concerned, what’s happened since is quite remarkable. “Frankly, we’ve been overwhelmed by the response to our service since we launched,” said NFIB Executive Director Darryl Morris. “Every franchisor we speak to is extremely positive about our service offering so it seems all the time and effort we spent in

“Compliance is a significant issue with franchised businesses so to meet this requirement our system ticks that box while also providing full documentation and has the peace of mind of being underwritten by an international insurance organisation.” Only four pieces of basic information are required in order for NFIB to arrange cover for a franchised business: • the value of the franchised business • the gross profit of the franchised business • the level of public liability required by the franchised business • whether or not machinery breakdown is required by the franchised business.

86 Business Franchise Australia and New Zealand

The second insurance program is the NFIB Non-Managed Program than enables individual franchisees to insure their own businesses. “I think the real game changer for our clients has been that we’ve genuinely changed the way they insure their businesses. Our premiums are very low, the time required to take out insurance has been reduced to a matter of minutes and our insurance program is relevant to every possible franchise business type you can imagine,” said Mr Morris. For more information about how you can reduce your insurance premium cost and insure your business in just four clicks, please contact: Darryl Morris Phone: 1800 776 747 Email: info@MYNFIB.COM.AU Web: MYNFIB.COM.AU

YOU WANT CHEAPER AND EASIER BUSINESS INSURANCE. WE HAVE JUST THE TRICK.

To ﬁnd out how we can insure a franchised business in just four clicks, speak to Darryl Morris today on 1800 776 747 or email info@mynﬁb.com.au

MYNFIB.COM.AU National Franchise Insurance Brokers Pty Ltd is an authorised representative (ARLN 277977) of LTM Group Pty Ltd (AFSLN 245374)

NFI051

Franchisee in action : just cu ts™

Just Cuts A cut above the rest

™

Regardless of economic boom or bust, the hairdressing business will never be short of clients. After all, our hair will always keep on growing! With this in mind, a unique and simple approach to hairdressing has led Just Cuts™ to become the largest hairdressing network in the Southern Hemisphere. After working as a successful hairdresser in London and Sydney, Just Cuts™ founder and CEO, Denis McFadden, had an idea in the late 1980s to open the first Just Cuts™ salon. The ‘no appointment, fixed price’ concept was welcomed by clients with an unprecedented response, and continues to be successful today.

88 Business Franchise Australia and New Zealand

Just Cuts™’ a well established and high profile brand offers $27 Style Cuts™ cuts, regardless of what a client would like done to their hair, whether it’s a trim or a completely new hair style. This model, along with proven business systems, has seen the company grow rapidly from its first franchised salon in 1990. Now with over twenty years’ experience, Just Cuts™ has grown to a network of over 175 salons. Just Cuts™ offers a proven and successful system in hairdressing, where there is always demand and the clients’ loyalty lies with the Just Cuts™ salon rather than the individual stylist.

OPPORTUNITY FOR GROWTH The scope for franchisees to own multiple salons is unrestricted and encouraged – in fact 44 per cent of Just Cuts™ franchisees own more than one salon and continue to grow their own businesses. Franchise owner Linda Watts has recently purchased her third Just Cuts™ franchise and says that becoming part of the Just Cuts™ franchise was ‘a no-brainer’. “We purchased our first franchise in September 2000. A change in our living situation meant that we had funds available and we wanted to invest in a franchise. We looked at a number of different franchise options but once we’d looked into Just Cuts™ we knew it was the one for us,” Linda said. Just Cuts™ appealed to Linda because of its simplicity. “It was just so easy to follow,” says Linda. “It’s a tried and tested, simple system that works.” Whilst Linda did have some background in hairdressing, for the 12 years prior to purchasing her first Just Cuts™ franchise she had been working as a guide dog instructor. This demonstrates one advantage of owning a Just Cuts™ salon - owners don’t need to be hairdressers. They simply need to be able to work well with people and have the drive to run their own business. Just Cuts™ franchisees work on the business, not necessarily in the business. Self motivation, self discipline, customer relations and sales skills are all qualities that successful Just Cuts™ franchisees hold. Just Cuts™ provides all the training and tools that the franchisee needs to be successful. Linda says that putting in the ground work when establishing her salons was made easy thanks to step by step assistance from the

Brooke Edmonds

Sonia Holgate

Just Cuts™ Acadamy. “We had guidelines and assistance with everything, from fitting out the salon, through to personal assistance from the Academy with a person sent out to provide orientation to the team and to help during the first few days of opening the salon. “In addition to the initial assistance we received, there’s also a continuous flow of improvements to manuals and changes are made where necessary,” she said. “That’s the strength of being in such a large, successful network. That support from the Academy is just such an advantage when operating a business.” Linda describes being a Just Cuts™ franchise owner as a piece of cake. “I always make sure I visit my salons two or three times a week to touch base and make sure everything is going well,” said Linda.

Linda Watts

FROM STYLIST TO OWNER The franchise prides itself on being a little bit different and that’s because they understand that each and every one of their 65,000 clients per week is different too! As the name suggests, Just Cuts™ salons specialise in cutting — for men, women and children — and don’t do any chemical or colouring work. All Just Cuts™ salons operate on a no appointment, no request system so the client can wander in at any time. Style Cuts™ cuts are backed by a unique seven-day written guarantee, so clients can be assured they’ll like the cut they receive.

With Just Cuts™’ fixed flat royalty fee, a franchisee’s earning potential is limitless. The more the business grows the more returns the franchisee gets. “Owning my own franchise gives me flexibility. It gives me choices about how little or often I need to visit my salons. Things are a little busier at the moment as we have only recently opened our third salon. It’s important to put in the ground work at first, but it eventually settles down once the processes and team are well established,” Linda says. Linda’s advice to prospective Just Cuts™ franchisees is to visit their local Just Cuts™ and chat to the owner. “Sit down and have a chat with your local franchisee. They’ll be able to give you a real insight into how easy joining the Just Cuts™ network can be,” she said.

Business Franchise Australia and New Zealand 89

Franchisee in action : just cu ts™

It is this client confidence in the strong Just Cuts™ brand that has seen salon stylists take the leap from being a stylist to becoming a franchise owner themselves. After working as a hairdresser in a Just Cuts™ salon for over nine years, Brooke Edmonds decided to purchase her own Just Cuts™ franchise in November 2010. “I’d been managing the salon I was working in for quite some time and thought I’d be better off owning my own salon,” Brooke said. When an existing franchise became available, Brooke seized the opportunity and hasn’t looked back since. In fact, Brooke is about to purchase her second Just Cuts™ franchise. “It was such a great opportunity for me to step into an established franchise. The previous owner and I sat down together and worked through everything that was involved. “It was hard work, but well worth it and the Just Cuts™ Academy has made joining the franchise so easy for me,” Brooke said.

INVALUABLE SUPPORT Just Cuts™ offer a full training and support package for those opening a new salon. They provide ongoing training and management support through an in-house trainer; local and national marketing campaigns and a comprehensive Operations Manual. Providing franchise owners and team members with continual training and development, Just Cuts™ delivers constant education in the form of owners meetings, Annual Franchise Conferences, Franchise Advisory Council meetings and orientation for new stylists. Brooke says the ongoing support she has from the Academy is fantastic. “I always feel that I can ring them anytime, for anything, and they are always there to listen and are happy to help,” Brooke said. Since becoming a Just Cuts™ franchisee Brooke has been able to reduce her hours working in the salon, enabling her to stay at home with her young son. “Work/life balance was definitely another reason why I decided to purchase the franchise. Previously I’d always worked on weekends,

and now I’m only working in the salon one day a week.” Brooke’s advice to anyone considering purchasing a Just Cuts™ franchise should ‘go for it!’ “I’d definitely recommend it to anyone. The systems and procedures Just Cuts™ have in place are excellent. It’s a proven model that works everywhere and the clients just love it,” Brooke said. Just Cuts™’ franchisees attest to the ease of joining a franchise system that is not only simple to use, but proven time and time again. Sonia Holgate, together with her partner, had always wanted to own her own business. “I liked the idea of building and growing a business together and as a family,” Sonia says. “We both came from business families, so I believe we had something in our blood. Our children were getting older and I particularly felt it was time for a change. “I had been working as a hairdresser in a Just Cuts™ salon for seven years before being offered the opportunity to purchase my own. I felt comfortable with the cost of the franchise, I understood the business systems and I believed I had the ability to run my own,” said Sonia. Since purchasing her first in 2004, Sonia now owns three Just Cuts™ salons. “Do your homework and make sure that the franchise sits well with your values. In order to be successful you must believe in your product/service and stand by the brand,” she says. Sonia says that the franchise has a good network of owners who are willing to mentor and provide advice. “Many of the other owners have been with the franchise and involved in other businesses longer than ourselves and have experienced the same types of issues and situations that we are faced with in the business.“

90 Business Franchise Australia and New Zealand

On becoming a Just Cuts™ franchisee, Sonia says it has made her a better person and has provided her with an opportunity for personal growth. “I have learnt how to better manage stress, deadlines and any conflicts that arise at work and at home, and I’ve built great friendships that are very rewarding. “Like most things in life you get what you put in. Attend all owners meetings and conferences and put the effort and resources into training yourself and your team. In time, the business will allow you to tailor your lifestyle and you’ll be able to enjoy the fruits of your hard work,” Sonia says. If you’d like more information about becoming a Just Cuts™ franchisee contact Luke Manning, Business Development Manager on: Phone: Email: Web:

0439 130 449 or 1800 334 498 (toll free) bdm@justcuts.com www.justcuts.com

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retail space

getting it right THE most complex of retail property issues can be reduced to a simple realisation, ‘remember it’s the customer’s needs that have to be catered for’.

Ideally, everyone should be in a win/win position.

Anything that makes it difficult for cars and consumers to enter the centre/store should be removed as they will decrease the customer count.

The idea of charging for parking in shopping centres is a difficult balancing act.

Parking should be free or the first 180 minutes free in suburban retail centres and cheaper for CBD shoppers.

It’s OK to stop the park and riders but not at the expense of discouraging shoppers.

The other big no no’s are steps in front of

ver the years I have been a franchisor, franchisee retailer and shopping centre developer, which has enabled me to see how a deal stacks up on all sides.

In the current ever changing and challenging retail environment both parties have to remember it’s all about the customers. There are my four commandments when dealing with retail space.

1. Access

Access to the centre/store for pedestrians

92 Business Franchise Australia and New Zealand

and cars should be obvious, easy and inexpensive.

“In the current ever changing and challenging retail environment both parties have to remember it’s all about the customers.” Michael Sherlock, Author.

a tenancy, garden beds and cattle style access ramps.

2. Exposure

The centre/store and all signs should be well exposed to all passing cars and pedestrians. Potential customers should be able to identify the retail offer at a glance.

Planting of trees and shrubs should be selective to provide shade or ground cover, not hide shops.

The truth is that branding and signage is king. Retail architects must remember the store owner will be there long after they have moved on with their poncy ideas.

3. Tenancy mix

Developers need to group together compatible traders so they can trade off each other and make it easier for shoppers to compare.

I like the Hong Kong idea of having all competitors next to each other where you see the ‘Hardware Streets’ and also having customer-friendly planning like a bakery next to newsagent as they are both early morning traders.

4. Ant trail

Every centre develops its own ant trail where customers naturally walk in and move around a centre. I always found the best spots on the Ant Trail were between the exit to the Supermarket and the entry to the Car Park.

This ant trail has to be designed to eliminate the dead spots where customers don’t naturally walk. Online shopping has created a radically new ant trail and bricks and mortar retailers and centre owners need to respond more creatively.

Getting It Right If a centre developer can provide these four

elements to retailers, they have a chance of attracting shoppers and creating a profitable retail community. I have opened shops where the environment is right and the store is still trading strongly, never missing its rent for over 30 years. But when short-sighted developers get it wrong everyone suffers. It may sound basic but getting back to sound fundamentals is the best way to survive in the current economic environment. Bricks and mortar retailing now has to compete with the strongly emerging on line threat. In the past retailers could compete on quality, service and price. Consumers now have more power to shop and compare on a world wide scale, so the best way for retailers to compete is to improve their service level, look after the existing customer and provide product knowledge, service and human connectivity. It’s a win/win situation for everyone; franchisors, franchises, retailers and developers/centre owners if they can meet the challenge to attract and keep customers especially in this new and rapidly changing environment. Michael Sherlock is the former CEO of Brumby’s Bakery’s. He has currently co-authored the newly released book Jumpshift! (www.jumpshift.com.au), which has taken the franchise industry by storm. Jumpshift! has suggestions on how to drive greater profits through a focus on business outcomes. Contact Michael at: Phone: 0412 747 111 Email: michael@michaelsherlock.com.au Web: www.jumpshift.com.au

Business Franchise Australia and New Zealand 93

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PROFILE : Wo r l dw i de O n l i n e Pr i n t i ng

WORLDWIDE ONLINE PRINTING I

t could be said that the Internet is one of the most important developments in modern times. Since its introduction to mainstream society in the 90’s, the Internet has changed the way people learn, communicate, and perhaps most importantly of all, the way we conduct business. In 1994, Worldwide Online Printing seized the power of the Internet and used it to revolutionise printing. Rob Dallimore, Worldwide Online Printing Managing Director said “we realised that the Internet could revolutionise printing by enabling a customer’s artwork files to be sent from design centres located anywhere in the country to a centralised pre-press and printing facility, before being returned to the customer in a matter of days.” It was this concept that has made Worldwide Online Printing one of Australia’s most successful print franchise systems with annual sales exceeding $50 million. “We’re leaders,” said Rob. “Our pioneering hub and spoke model provides a centralised manufacturing hub in Perth equipped with the latest high end offset lithographic and digital presses which are managed by professional print production managers,” he said. “In an average year, our national network creates the design, production, dispatch and distribution of over 120 million print items on behalf of over 20,000 business customers.”

WA, SA, VIC, NSW and QLD metro areas. We will consider any location, however we do have some preferred locations based around large city locations and business centres. “We are also looking to expand into regional areas and have a cut down version of our existing model to suit these locations,” he said. Established centres don’t often come onto the market, however there are a small number of established Worldwide centres available for sale. There are comprehensive resources available to every franchisee from CRM systems to marketing and promotional activities. Worldwide Online Printing has State Support people whose responsibilities are to ensure franchisees are supported in all aspects of their business, this includes business development and profitability. “Worldwide are looking to the future to ensure that we stay ahead of the game when it comes to equipment and systems and invests considerable resources in sourcing software to ensure franchisees are able to spend more time working on their businesses, rather than in them,” says Rob. Philip Adler, Worldwide Bondi, opened his franchise in November 2004, after working in the automotive industry for over 20 years.

Worldwide Online Printing is looking for business savvy people who are searching for the opportunity to build their own business, wealth and secure their own financial future. “By joining Worldwide, franchisees are backed by a franchise system with over 15 years’ experience in the industry and a reputation for diversity and innovation,” said Rob. “We have franchises in

96 Business Franchise Australia and New Zealand

“I chose a printing and design franchise as it has a ‘business to business’ customer base. You are able to build quality, lasting relationships with clients, and build a solid business with a regular client base. “Worldwide appealed to me over other similar franchise options available due to their strong business model, excellent marketing materials to help me grow the business, and their reputation for quality,” said Philip. “I have always tended to be a bit of a workaholic, whether working for someone else or in my own business, but I now have the flexibility to go to school sport with the kids on Saturday morning, or have an afternoon or a day off if I want to,” he said. If you come to Worldwide with some vital assets - determination, an achiever’s edge and the motivation to succeed - then you have the opportunity to generate considerable wealth. Interested in being part of the Worldwide winning team and owning and operating your own small business in the franchise world? Contact: Phone: 02 8394 7800 Web: www.worldwide.com.au/franchising

Design your own future with Worldwide. Imagine owning a Design and Printing business with a clever mix of the latest technical, marketing and training resources, combined with the strength of more than 15 years experience in the business. As a franchise owner you focus on clever ways of creating new sales, providing top quality service to your clients and building a powerful team - leaving the printing to the experts. With more than 50 Worldwide Design and Print Centres nationally, we are now undertaking the next phase of our national expansion program. Set yourself apart from the crowd. To find out more about this exciting business opportunity, simply visit us at www.worldwide.com.au/franchising

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“I encourage small business owners to sit down with an expert insurance adviser who can tailor the right insurance cover for them.” Twain Abbott, National Underwriting Manager of SME Business, CGU Insurance.

FRANCHISEES SHOULD CONSIDER

ALL ASPECTS OF INSURANCE W

hen thinking about insurance for your franchise business, it’s important to cover all bases.

To effectively insure your business, I encourage small business owners to sit down with an expert insurance adviser who can tailor the right insurance cover for them from a suite of products to ensure all aspects of their business are protected. Many franchisees, for instance, will insure their premises, their equipment and their employees, but overlook business interruption insurance. Never has the message that this kind of insurance is vital for small businesses and franchisees been better illustrated than in some interesting research we recently conducted.

Interruption threatens closure CGU recently conducted a survey of nearly 500 small businesses in regional and rural Australia and found that one in four would not survive if they had to close their doors for three months. This survey of small business owners found that: • 25 per cent would have to shut down if they experienced a business disruption

such as a major fire or storm. • This figure jumped to 38 per cent if the shutdown happened during a busy period in the year for that business. • A further 23 per cent of business owners said their business would struggle to cope with a three-month closure, and their business survival would be threatened. Despite these findings, less than a quarter of these small business owners were covered by business interruption insurance – insurance which would protect them in the event of such an incident. Business interruption insurance covers the shortfall in gross profits caused by the interruption to a business, helps pay ongoing costs and protects profit margins until the business is back on its feet and back at its profit level before the interruption. Realistically, any business interruption could be a major setback for a small business. This is one example where many small business owners find themselves without appropriate insurance protection; there are other danger areas too. A simple way of tackling the many factors to consider when weighing up an insurance package is to follow the three ‘Cs’ – cost, cover and claims.

100 Business Franchise Australia and New Zealand

Cost For many franchisees, cost will be the number one consideration and they will be looking for a competitive premium. Your franchise may have a special insurance scheme in place designed for the type of franchise you own or manage to save you looking for someone to insure your business and you will be directed to an insurance adviser or broker to arrange this insurance. It is important, however, that you consider this deal carefully – while it may offer a broad cover and a competitive price, does it really suit your business needs? The bottom line of your insurance premium may be irrelevant if the cover you have arranged and the claims service is not going to suit your business.

Cover It is important to ensure that the cover you choose for your franchise business covers all the activities you are doing. For example, you might be a franchised roadhouse, but you hire out snow skis, or you may be a travel agency that conducts extreme sports tours. Each of these activities may not necessarily be part of the insurance that is provided under the standard franchise arrangement cover.

Time for a Lifestyle Change? JOIN AUSTRALIA’S ONLY GARAGE DOOR FRANCHISE OPPORTUNITY We are garage door specialists – we sell, install and service garage doors across Western Australia.

WHAT MAKES RESIDENTIAL GARAGE DOORS DIFFERENT? • We don’t consider our franchisees as sales people but technicians who are trained and skilled as garage door specialists. • Our franchisees can work at their convenience. Whether you prefer daytime, evenings or weekends, our customer service representatives will make appointments that ﬁt around your life and your customer base. 4IMBAs'LIDE

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• We believe in the importance of local knowledge, which is why we ensure every franchisee is based within their local area. • Our model delivers our customers unbeatable quality, range, service and price. • Thanks to the diverse expertise of our management team, our brand is always positioned in the best possible way, and all potential avenues for growth are explored. • We work with Australian manufacturers, real estate agents and insurers to provide consistently high quality products and services.

WHAT YOU GET WITH RESIDENTIAL GARAGE DOORS? • A deﬁned and exclusive territory. • Guaranteed minimum income of $52,000 over the ﬁrst 12 months.

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• Constant access to our experienced advisors. • A local-call customer booking line, with representatives available to take client calls 24 hours per day, 7 days per week. • Ongoing back up and support tailored to your individual needs, including problem-solving and business management support.

BIG ENOUGH TO DELIVER, SMALLBusiness ENOUGH TOandCARE Franchise Australia New Zealand

101

e x pert a dv ice

In purchasing your business insurance, you should consider your vulnerability to size and frequency of a loss. Covers that protect you for a sizeable loss include Fire, Business Interruption, General and Professional Liability, and Personal Accident. It is important under Fire insurance to get the sums insured right, so that you have adequate replacement value. In simple terms, selecting a sum insured at 60 per cent replacement value means that in the event of a claim an insurance company may only pay 60 per cent of your loss. Then there is the previously mentioned Business Interruption insurance, which protects your business from loss of profits after an insurable event, such as a fire. Liability insurance is critical. For example, if you are a retailer and someone sustains an injury in your shop, and you are negligent, liability cover will protect your business from legal costs, medical bills and damages. Your insurer and insurance adviser will help you effectively manage these claims too, so you are not alone. Another example may be if you are a service franchise, such as a handyman business. Your line of work exposes you to a higher risk of liability for damage to other people’s property and third party injury, so liability insurance becomes an even greater priority. When considering other types of insurance protection, you can also buy covers that protect you from frequency-type losses that impact your cash flow. These include Burglary, Money, Glass, Machinery Breakdown, Employee Dishonesty and others. Often the first line of protection against these events comes in the form of risk management – for Burglary this may include good security protection, or for Machinery Breakdown, having your equipment regularly serviced. When selecting these types of covers, you should consider what the likely size or cost

of loss may be and then determine a sum insured to protect that exposure. Your franchise and insurance adviser should be across all the inherent types of losses that may happen and should have arranged insurance to cover these types of events. But don’t just assume – always ask questions.

Claims The claims process is when your insurance policy goes to work for you – you’ve paid your premium and now it’s time to call in the promise that has been made to you by your insurer. When it comes to claims, there are a number of factors to consider: • It is likely that a claim could happen at any time of day or night, so look for an insurer with a 24/7 claims service. • Contact your insurer sooner rather than later. Your insurer can help take control of the situation and arrange repairs that could minimise the inconvenience to your business, and can manage any potential liability claims or legal issues before it’s too late. Your insurance adviser can also help you through the process. A liability claim or legal issue can be a stressful time for you as a business owner and your insurer is there to help ease the load and let you get on with what you do best. • Some insurers have preferred suppliers who can offer a guaranteed service level not otherwise available to you. • When buying your insurance, be sure to ask for your insurer or insurance adviser’s contact details so you have them on hand in an emergency. • Larger insurers typically have greater capability to respond to crisis events, such as significant weather events. In an emergency, you want your insurer to be accessible and on the ground, a service that smaller organisations may not have the scale to support.

102 Business Franchise Australia and New Zealand

Finding the right insurance adviser So now that you know what to ask your insurance adviser, how do you find the right one? Firstly, look for an adviser who has worked with similar businesses to yours – this may mean asking them if they manage customers similar to your business. Secondly, make sure that your insurance adviser is asking the right questions about your business and what you do – it’s vital that the adviser understands the nature of your business. Finally, you should expect the adviser to come back with more than one option, as well as a recommendation on which insurer to go with and why – not just the cheapest price. To find an insurance adviser in your area, we’ve created a handy tool on the CGU website – simply go to www.cgu.com.au/cgu/ find-adviser Twain Abbott is the National Underwriting Manager of SME Business at CGU Insurance. Twain has been in the general insurance industry for 30 years, focussed on the sales and underwriting fields. He is passionate about the role insurance plays in supporting small businesses and enabling them to prosper and grow. CGU is the largest provider of general insurance to Australia’s regional and rural communities, one of Australia’s leading small business insurers and a leading workers’ compensation provider. CGU offers a comprehensive range of commercial, rural and personal insurance products through a network of over 1,000 insurance advisers and business partners. CGU has been operating in Australia for 160 years and is part of Insurance Australia Group (IAG). Web:

www.cgu.com.au

This is general advice only and does not take into account your individual objectives, financial situation or needs (‘your personal circumstances’). Before using this advice to decide whether to purchase an insurance policy, you should consider the appropriateness of it having regard to your personal circumstances.

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ASK GEORGE?

Professional answers to questions from our readers I run a small mobile franchise and I am thinking about sponsoring my local football club. Is that a good idea? I think that it is a great idea. We all love and follow our sport passionately. And when your kids start to play sport as well, we contribute by coaching; others by being involved as team managers and administrators; and others by helping around their club in all the endless jobs that need to be done every week. As a business person, sponsoring your local sporting club can pay dividends in the long run for your business and at the same time

helping to ensure that your local club has the money that it needs to run an effective sporting program.

2. Kids grow up and enter the workforce â&#x20AC;&#x201C; we have had a few applying for jobs at Bathroom Werx.

It is a very simple and effective way of becoming involved with and interacting with your local community.

3. The number of parents, grandparents, aunties, uncles and friends that attend games and events to support their kids is staggering.

Here are some of the benefits that my business, Bathroom Werx has gained over the many years of contributing to local basketball clubs around our area : 1. Kids have grown up seeing the Bathroom Werx name in their stadiums, newsletters, on singlets, and other areas. It provides a positive perception of our brand in an atmosphere where people are having fun.

104 Business Franchise Australia and New Zealand

4. The goodwill that it generates for your brand in supporting your community would otherwise cost you millions of dollars if you had to do it through traditional means of advertising. It reaches right into the heart and soul of your local community! Try it but take a long term view if you want it to work for you!

“There are plenty of challenges in running a business – why burden yourself with the extra stress and worry of borrowing too much.” George Yammouni, CEO, Bathroom Werx Group.

When is a good time to apply for a loan to buy a franchise? Start looking at finance options the minute you decide you want to buy a franchise business. If you are currently employed, I would look at establishing lines of credit with my bank on property/assets that you own before resigning your position. Get advice from a Financial Advisor or an Accountant on how much money you can borrow on your current assets. Once you know how much money you can access then you can decide on which franchise system you can afford to buy. It can be just heartbreaking after spending a lot of time researching the market to find the business that is right for you only to find out from the bank that it is way out of your price range and you can’t fund the acquisition.

How much of the purchase price should I borrow to buy a franchise? My recommendation is to have at least 50 per cent in cash, and not to borrow more than 50 per cent. And the reason for this is simple.

this is based on your level of income which determines your repayment which then determines the maximum amount you can borrow. So armed with this information you now have a budget for the maximum amount you can spend to buy a house. The end result is that you are going to end up with a house that you can afford to pay off each week based on the income that you earn. You should follow a similar process when buying a business. Most Accountants would advise you to never borrow more than 50 per cent of the capital required to get into that business. And I have to agree with that. For example, if you are buying a business that has a total purchase price (including all the costs of acquisition) of $100,000, my rule of thumb is not to borrow more than 50 per cent of the annual net profit of the business (before interest, tax and owners wages), or 50 per cent of the all up purchase price of the business, whichever is the smaller figure. Don’t forget that loan repayments have to come from the profit that the business makes.

Let me give you an example.

The rest of the money has to be in cash from your own resources – not borrowings against other assets.

Before you go and buy a house, you have already determined what price range you can afford. You know how much you have saved up and you have already been advised the maximum amount you can borrow –

Business loans are generally short term loans of five to ten years (generally they will match the term of your franchise agreement), and have higher interest rates and fees. This means that your loan has to be repaid

over this time period therefore increasing the monthly repayment amount. Can the business afford to pay that each month? In this example $50,000 has to be repaid over five years which is $1,100 per month (at an 11.5 per cent interest rate). Can the business afford this each month? If it can, will it leave you with enough money to live? These are simple enough calculations which I would highly recommend doing first when deciding first how much you should borrow. There are plenty of challenges in running a business – why burden yourself with the extra stress and worry of borrowing too much. George is CEO of the Bathroom Werx Group. A CPA by profession and started his business as a franchisee in 1986 after a career in merchant banking and finance. He then became the franchisor in 1988 and began franchising in 1990. George is one of Australia’s leading exponents of service franchising and is the Past Chairman of the Franchise Council of Australia. Bathroom Werx renovates over 200 bathrooms every month around Australia for their customers. Contact George at: Email: george.yammouni@ bathroomWERX.com Web: www.bathroomWERX.com

Business Franchise Australia and New Zealand 105

hot to pics

Jason Gehrke shares with us some hot topics in franchising. Jason Gehrke, Director, Franchise Advisory Centre.

Behind the

headlines WA franchise legislation back before parliament After an extended summer recess, the upper house of the Western Australian parliament is due to consider a new private memberâ&#x20AC;&#x2122;s bill to legislate franchising in WA. The bill was initially proposed late last year, less than a month after an almost identical private members bill was defeated in the lower house of parliament by one vote only a month earlier. The new bill is almost an exact duplication of the Franchising Bill 2010 originally tabled by Liberal MP Peter Abetz. However in an unusual twist, the new Franchising Agreements Bill 2011 which also includes a few small amendments to the original bill, has been tabled in the WA upper house by Labor MP Ljiljanna Ravlich. The new bill is scheduled for debate during the current sitting of WA parliament.

ACCC records 18 per cent rise in franchise complaints Franchise complaints in the last six months of 2011 were 18 per cent higher than for the same period the previous year, according to statistics released by the Australian Competition and Consumer Commission (ACCC). The ACCC recorded 308 complaints for the period July 1 to December 31, 2010, which increased to 365 complaints for the same

period the following year, equivalent to an 18.5 per cent increase. However inquiries for the corresponding period decreased from 224 in 2010 to 150 in 2011, a reduction of 33 per cent. The total of combined contacts (complaints and inquiries) for 2011 was 515 compared with 532 for 2010, and represented a net decrease of 3.2 per cent in franchising contacts. Franchising complaints represent one half of one per cent (0.5 per cent) of total complaints received by the ACCC, and franchising inquiries just 1.5 per cent of total enquiries. The leading cause of franchise complaints for the last six months of 2011 were (in order) contract issues, misrepresentations, disclosure issues, terminations, exclusive dealing (supply chain) issues, and unconscionable conduct.

$3m bank fraudster jailed for nine years A former manager of the Atherton branch of Bendigo Bank has been jailed for nine years for stealing up to $3m from client accounts over a 16 year period. Colin Carleton, who disappeared in 2010 when an internal investigation team was due to interview him, pleaded guilty to the sustained deception and blamed his actions on gambling addiction and an inexplicable need to hoard objects including tools, fridges, freezers and fresh meat. Bendigo Bank operates under a community

106 Business Franchise Australia and New Zealand

banking franchise model. Carleton had managed the Atherton branch for 19 years, and had maintained the fraud by skimming money from client accounts with few transactions, then intercepted and reissued bank statements to conceal the theft. He will be eligible for parole next year.

Kleenmaid directors on bail Three former directors of franchised whitegoods retailer Kleenmaid which collapsed with debts of around $100 million are on bail pending their next court appearance to face 20 criminal charges of fraud and criminal insolvent trading. The three directors, founder Andrew Young, his brother Bradley Young, and Gary Armstrong have been charged with 18 counts of criminal insolvent trading of debts totalling more than $4 million, and a $13 million fraud committed on Westpac Bank. A further two charges have been laid against Gary Armstrong and Andrew Young for withdrawing $330,000 from the companyâ&#x20AC;&#x2122;s bank account just two days before it was placed in voluntary administration. Each of the insolvent trading charges carry a maximum penalty of $200,000, five years imprisonment or both, while the fraud charges carry a maximum penalty of 12 years imprisonment. The charges were brought by the Australian Securities and Investments Commission (ASIC), after a three-year investigation.

PROFESSIONAL SERVICES LISTINGS

bank of new zealand

franchise relationships institute

P +64 9 976 6326 M 029 222 0430 Contact Warren Sare E Warren_sare@bnz.co.nz bnz.co.nz/franchise

P 07 3510 9000

We’ve been working alongside franchise owners for many decades. We understand how great it feels to be working for yourself; at the same time, we know that a huge amount of time, energy and thought goes into keeping your business on the path to success. It’s our aim to help you focus on core activities by making your financial life easier. To achieve this, all the relevant knowledge we’ve gained over the years has been channelled into our Franchising solution. Just as you chose a franchise system that’s suited to your skills and knowledge, now you can have a financial relationship purpose-built to meet your needs. At BNZ we believe that starting a franchise business for yourself doesn’t have to be by yourself. Talk to us today.

HARMANS LAWYERS

Contact Andy Reid, Director of Profitable Partnerships E andy@franchiserelationships.com www.franchiserelationships.com

Success Starts with Brand Passion Let us help you to put the fun and passion back into your conferences and meetings.

We have a team of expert facilitators and presenters who understand franchising from the inside out and the bottom up. They really do know how to deliver meaty, practical sessions that truly engage franchisees and show them how to generate more sales, deliver a better customer experience and participate more constructively in the network. We call it creating profitable partnerships. And because all our sessions are based on the proven psychology of success, we reckon no-one does it better than us. Talk to us on how we can support your group in: Building brand passion Getting their Mojo working Generating buy-in to new initiatives Creating positive franchise relationships

LINK Business FRANCHISING

The authority on selling businesses

485 Papanui Road, Christchurch P +64 3 352 2293 F +64 3 352 2274 Contact Mark Sherry or Alan Prescott E mark.sherry@harmans.co.nz www.harmans.co.nz

P.O. Box 12 324, Penrose, Auckland, New Zealand

If you’re considering buying a franchise you need the legal confidence that the agreement is fair and ethical. Getting the right legal advice early is essential, and that’s where the knowledgeable Harmans team of franchising experts can help.

E kevina@linkbusiness.co.nz www.linkbusiness.co.nz

Our extensive experience in all aspects of franchising, across a wide range of industries, will provide you with the advice you need to more forward with confidence. We have acted for franchisors and franchisees over many years and know the advantages of franchising and pitfalls to watch out for. Our Franchising Team can assist with a full range of franchise related services, including: - Legal rights and obligations under franchise documentation - Business structures and asset protection structures - Financing issues - Employment issues and health and safety - Lease arrangements and agreements - Terms of trade - Dispute resolution

P 0011 64 9 579 9226 F 0011 64 9 525 1457 Contact Kevin Atkinson, Franchise Manager

LINK is a Premium Business Brokerage network with offices in New Zealand, Australia and South Africa. Since its formation in 1996, LINK’s leadership in the Business Broking industry has pioneered and set the professional standard to which other brokerages aspire. With a proven back office system, world class marketing tools and the LINK Training Academy, LINK truly is the authority on selling businesses. Contact us today for information on a LINK Business Broking Franchise.

We are members of the Franchise Association of New Zealand

Business Franchise Australia and New Zealand 107

PROFESSIONAL SERVICES LISTINGS

Mason Sier Turnbull

silver chef

315 Ferntree Gully Road, Mount Waverley VIC 3149 P 03 8540 0200 F 03 8540 0202

14 Finchley Street, Milton QLD 4064

Contacts Raynia Theodore, Principal / John Sier, Principal

P 1800 049 743 F 1800 884 431

E raynia.theodore@mst.com.au www.mst.com.au

Contacts James Scurr E jscurr@silverchef.com.au

MST is one of Australia’s leading franchising law firms.

www.silverchef.com.au

We also maintain solid working relationships with other skilled professional advisers in the franchising sector, allowing us to provide advice and services beyond the scope of most law firms.

Silver Chef has been helping franchisors and franchisees to fund their equipment needs for over two decades. Silver Chef’s Rent. Try. Buy.® solution offers a simple 12 month term so that you have the flexibility to: • Purchase the equipment and enjoy a 75% rental rebate. • Return equipment if you don’t need it anymore. • Keep renting and we will continue to reduce the purchase price. • Upgrade if you decide your franchise has outgrown the original equipment. And if you are part of an Accredited Franchise, you will enjoy even greater benefits such as reduced rental bonds, rental discounts and preapproved funding for all franchisees. Silver Chef is the 2011 Franchise Council of Australia Supplier of the Year.

Wisewould Mahony Lawyers

the magazine for franchisees

Our lawyers provide solutions and advice on all franchising-related matters. Our clients include franchisors, franchisees and suppliers to the franchising sector. Our expertise and experience cover all domestic and international franchising legal issues and our network of international affiliations allows team members to stay in touch with global franchising trends and developments. Our experienced team has acted for many new and emerging franchise systems, including some of the best-known names in Australian franchising.

Franchise B U S I NE S S

419-425 Collins Street, Melbourne VIC 3000 P 03 9629 8333 F 03 9629 4035 Contact Robert Toth E robert.toth@wisemah.com.au Lawyers in love….with Franchising www.wisewouldmahony.com.au 25 Years of Specialised Franchise Industry Knowledge Member Franchise Council of Australia (FCA), International Franchise Lawyers Association (IFLA), Franchise Association of New Zealand (FANZ) & US Commercial Service. FIXED COST FEES to Franchisors & Franchisees based on scope of works. No hourly rate surprises! Services Provided • Legal and consulting advice to Franchisors & Franchisees • Code compliance requirements • Dispute resolution – mediation – strategies & solutions • Sale/Purchase of Franchise Systems • Employment Law and Workplace Relations Specialists • Master Franchising • International Franchising • Business Law Specialists Call or email for a complimentary brochure for Franchisors & Franchisees

108 Business Franchise Australia and New Zealand

AU S TR A LI A a n d n e w z e ala n d

Professional services listings are a great way to promote your business for more information call 03 9787 8077 (+61 3 9787 8077 from outside Australia) and speak to one of our sales executives. www.businessfranchiseaustralia.com.au www.businessfranchisenz.co.nz

FRANCHISE LISTINGS FRANCHISE

NATURE OF BUSINESS

OUTLETS

ASSOC MEMBER

INITIAL FEE

MIN INVEST

TROPHIES, CORPORATE AWARDS, SPORTS UNIFORMS, EMBROIDERY

FCA

$15,000 (1st 3 only) 2 left

$33,900 + GST (incl. equipment)

BLIND/CURTAIN CLEANING AND REPAIRS

BMMA, FCA, Healthguard

Startup package $144,000

ANYTIME FITNESS AUSTRALIA Ground floor, 71 Longueville Rd, Lane Cove, NSW 2066 Ph: 1300 766 202 Fax: 02 9415 5399 Email: info@anytimefitness.com.au Website: www.anytimefitness.com.au

HEALTH AND FITNESS

150 Aus

FCA

$49,900 plus GST

$250,000 + equipment leasing + monthly franchise fee of $975

ANYTIME FITNESS NEW ZEALAND 11 Thackeray Street Hamilton New Zealand Ph: 0800 GO ANYTIME Fax: +64 7 8391 279 Email: info@anytimefitness.co.nz Website: www.anytimefitness.co.nz

FAST GROWING 24HR FITNESS FRANCHISE

$55,000

$280,000

APPLIANCE TAGGING SERVICES 80 Patterson Road, Bentleigh VIC 3204 Ph: 1300 287 669 Fax: 03 9557 4854 Email: steve@ats.com.au Website: www.appliancetaggingservices.com.au

ELECTRICAL TEST AND TAG

FCA

$32,500

$43,500 + GST + Vehicle

AUSTVENDING PTY LTD 261 Churchill Road, Prospect SA 5082 Ph: 1300 769 967 Fax: 1300 883 989 Email: luis.nevares@austvending.com Website: www.austvending.com

SALE OF VENDING MACHINE BUSINESSES

500

N/A

$35,000 + GST

COMMERCIAL SEATING ERGONOMICS RETAIL HEALTHCARE

6 (@1/7/12)

FCA

$50,000

$150,000 + (DEPENDENT UPON SITE CONDITIONS)

RETAIL OF BATTERIES AND PORTABLE POWER ACCESSORIES

FCA

$49,900 + GST

$250,000 + GST

VENDING MACHINES

$20,000 - $50,000

BEAUTY AND CUSTOMER SERVICE EXCELLENCE

FCA

$45,000

$250,000 - $350,000

MOBILE COFFEE VANS

Over 180 internationally

FCA, IFA

INITIAL FEE INCLUDED IN PURCHASE PRICE

FROM $129,600

STRATA CLEANING, GARDENING MAINTENANCE SERVICE

FCA, SCA

$40,000 $60,000

$40,000 - $60,000

DOME COFFEES AUSTRALIA PTY LTD Old Peninsula Hotel, 219-221 Railway Parade, Maylands WA 6051 Ph: 08 9386 3099 Fax: 08 9386 3263 Email: franchise@domecoffees.com Website: www.domecoffees.com

EUROPEAN THEMED CASUAL DINING OFFER

Over 100 outlets in 6 countries

$125,000

$1-$1.5 million to build & open

DUSTER DOLLIES PO Box 16, Forestville NSW 2087 Ph: 02 9905 9973 Fax: 02 9907 2647 Email: julie@dusterdollies.com.au Website: www.dusterdollies.com.au

HOMEBASED MANAGEMENT FRANCHISE

FCA

$22,500

$50,000

ELLA BACHÉ 2 Lambs Road, Artarmon NSW 2064 Ph: 02 9432 5090 Fax: 02 9439 6267 Email: mhaydar@ellabache.com.au Website: www.ellabache.com.au

SKIN CARE, BEAUTY INDUSTRY

$22,000

$200,000 - $300,000

ACCOLADES AND MORE PO Box 348 Wyong NSW 2259 Ph: 02 4353 9842 Fax: 02 4353 9842 Email: adam@accoladesandmore.com Website: www.accoladesandmore.com AMAZING CLEAN 5/13 Kerryl Street Kunda Park QLD 4556 Ph: 07 5430 2950 Fax: 07 5456 2874 Email: glenn@amazingclean.com.au Website: www.amazingclean.com.au

BACKCARE & SEATING 4 Guilfoyle Ave, Coburg VIC 3058 Ph: 03 9353 0500 Fax: 03 9353 0599 Email: mark.c@backcare.com.au Website: www.backcare.com.au BATTERY WORLD AUSTRALIA PO Box 46, Brisbane Market, QLD 4106 Ph: 07 3373 1764 Fax: 07 3373 1770 Email: jamest@batteryworld.com.au Website: www.batteryworld.com.au/franchising BOX CORPORATION PTY LTD Level 1, 85 McCoy Street Myaree WA 6154 Ph: 08 9200 2251 Email: boxcorp@boxcorp.com.au Website: www.boxcorp.com.au BRAZILIAN BEAUTY (AUST) PTY LTD 45 Crosby Road, Albion QLD 4010 Ph: 07 3857 4181 Fax: 07 3857 6212 Email: headoffice@brazilianbeauty.com.au Website: www.brazilianbeauty.com.au CAFE 2 U Unit 1/Building 7, 49 Frenchs Forest Road, Frenchs Forest NSW 2086 Ph: 1300 223 328 Email: franchise@cafe2u.com.au Website: www.cafe2u.com.au CLEAN GREEN STRATA Unit 9/ 41- 43 Higginbotham Road, Gladesville NSW 2111 Ph: 1300 66 11 82 Fax: 02 9808 5498 Email: franchise@cleangreenstrata.com.au Webiste: www.cleangreenstrata.com.au

ESPRESSO ESSENTIAL 32 Hutchinson Street, Burleigh QLD 4220 Ph: 07 5507 5111 Fax: 07 5522 0679 Email: info@espressoessential.com Website: www.EspressoEssential.com

150 Franchise Council Nationally of Australia (FCA)

FULLY AUTOMATIC ESPRESSO COFFEE SYSTEMS

FRANCHISE COUNCIL OF AUSTRALIA

$99,000 +

FASTWAY COURIERS AUS Level 9, 491 Kent Street, Sydney NSW 2000 Ph: 02 8263 3900 Fax: 02 9264 4966 Email: fso@fastway.com.au Website: www.fastway.com.au

COURIER SERVICE

650+

FCA & FANZ

From $25K+GST

$25K+GST

FASTWAY COURIERS NZ Shed 5, Level 1, Lever Street, Ahuriri, Napier 4110 Ph: 0800 4 FASTWAY Website: www.fastway.co.nz

COURIER SERVICE

250+

FCA & FANZ

$10K

RETAIL FOOD OUTLET

FCA

From $200,000 + GST

BOEING 737-800 FLIGHT SIMULATOR

AUS 5 / International 5

Purchase Price $360,000

$500,000

GELATISSIMO Unit 6, 9-11 South Street, Rydalmere NSW 2116 Ph: 02 8845 0100 Fax: 02 8845 0199 Email: franchise@gelatissimo.com.au Website: www.gelatissimo.com.au

GELATO RETAILER

40 WORLDWIDE

FCA

$40,000

$350,000

HIRE A TRADESMAN PO Box 530 Elsternwick VIC 3185 Ph: 1300 79 HIRE (4473) Fax: 03 8456 6275 Email: info@hireatradesman.com.au Website: www.hireatradesman.com.au

A ONE-STOP SHOP FOR ALL TRADE SERVICES

$50,000 + gst

$10,000 - $15,000 + gst start up costs

IN-HOME CARE FOR SENIORS

FENCE INSTALLATION SERVICES

APPROX 150

MBA, FCA

Included in Purchase Price

From $50,000 + GST

HAIRDRESSING

175 across Australia & New Zealand

FCA

$38.5K

$160K-$240K

COFFEE SHOP

Included in FRANCHISE Price

$130,000 + GST

LEADERSHIP MANAGEMENT AUSTRALASIA 1400 Malvern Road Glen Iris VIC 3146 Ph: 03 9822 1301 Fax: 03 9824 7154 Email: jarcher@lma.biz Website: www.lma.biz

PEOPLE & ORGANISATION DEVELOPMENT

30 AU / 6 NZ

FCA

$15,000 + GST

$79,900 + GST

LEATHER & VINYL DOCTOR (THE) 2/52 Export Drive, Molendinar QLD 4214 Ph: 1300 453 284 Email: info@theleatherdoctor.net.au Website: www.myleatherdoctor.com.au

MOBILE LEATHER & VINYL REPAIRS

Starting from $45,000 + GST

$60,000 + GST

LITTLE KICKERS PO Box 242 Ourimbah NSW 2258 Ph: 02 4326 1997 Email: info@littlekickers.com.au Website: www.littlekickers.com.au

PRE-SCHOOL SPORTS

125 approx.

FCA

$15,000 $20,000

POA

LOLLYPOTZ 66 Maryborough Street Fyshwick Ph: 1300 565 597 Fax: 02 6280 9705 Email: sales@lollypotz.com.au Website: www.lollypotz.com.au

RETAIL AND INTERNET

35 AUSTRALIA & 3 NZ

FCA, FANZ

$55,000

$70,000 - $100,000

MAGNETITE (AUSTRALIA) PTY LTD 142A Victoria Road Marrickville NSW 2046 Ph: 02 9565 4070 Fax: 02 9565 4080 Email: ian.harkin@magnetite.com.au Website: www.magnetite.com.au

WINDOW INSULATION

HIA, AWA, WFAANZ

From $30,000

$50,000

MOVENPICK ICE CREAM 254-294 Wellington Road Mulgrave VIC 3170 Ph: 03 9565 7688 Fax: 03 9565 7928 Email: renato.maiale@au.nestle.com Website: www.movenpick-icecream.com

FOOD RETAIL

FCA

$300,000 - $400,000

NANDO’S AUSTRALIA 453 Lygon Street North, Brunswick East VIC 3057 Ph: 03 9385 0777 Fax: 03 9384 0888 Email: reception@nandos.com.au Website: www.franchisenandos.com.au

FLAME-GRILLED PERI-PERI CHICKEN RESTAURANTS

270 +

FCA

$45,000 + GST

$380,000 - $450,000 + GST

MOBILE CAR CLEANING & DETAILING

130 (AUS & International)

FCA

$37,400 (exc GST)

$47,000 (exc GST)

FRANCHISE POS SOLUTION

FCA, RCA, AHA

FERGUSON PLARRE BAKEHOUSES 35 Harrick Road Keilor Park VIC Ph: 03 9336 3200 Fax: 03 9336 3266 Email: franchising@fergusonplarre.com.au Website: www.fergusonplarre.com.au FLIGHT EXPERIENCE Suite 34, 89-97 Jones Street Ultimo NSW 2007 Ph: 02 9280 0178 Email: iain.pero@flightexperience.com Website: www.flightexperience.com.au

HOME INSTEAD SENIOR CARE L3 Toowong Tower, 9 Sherwood Road, Toowong QLD 4066 Ph: 07 3720 8400 Fax: 07 3720 8644 Email: franchise@homeinstead.com.au Website: www.homeinstead.com.au JIM’S FENCING PO Box 686 Mount Martha VIC 3934 Ph: 131 546 Email: franchise.sales@jimsfencing.net Website: www.jimsfencing.net JUST CUTS™ Level 1, 4-6 Kingsway, Cronulla NSW 2230 Ph: 1800 334 498 Fax: AUS 02 9527 5144 Email: bdm@justcuts.com Website: www.justcuts.com LAVA CARTS PTY LTD PO Box 5268, Mackay QLD 4741 Ph: 0458 202 649 Email: manager@lavacarts.com.au Website: www.lavacarts.com.au

NANOTEK CAR CLEANING Ph: 1800 626 683 Website: www.nanotekcarcleaning.com.au ORDERMATE POS 59 Fennell Street, Port Melbourne VIC 3207 PH: 1300 667 067 Fax: 1300 667 101 Email: sales@ordermate.com.au Website: www.ordermate.com.au

Franchise Council $52,000 inc GST of Australia

$80,000

Business Franchise Australia and New Zealand 109

FRANCHISE LISTINGS FRANCHISE

NATURE OF BUSINESS

OUTLETS

ASSOC MEMBER

INITIAL FEE

MIN INVEST

OVENU PO Box 698, Willetton WA 6955 Ph: 1300 OVEN 2 (1300 683 682) Email: enquiries@ovenu.com.au Website: www.ovenufranchise.com.au

PROFESSIONAL OVEN CLEANING AND DETAILING

FCA, BFA

$39,000 plus GST

PACK & SEND NZ 1/213 Blenheim Road, Riccarton, Christchurch Ph: 03 982 7252 Fax: 03 982 7251 Email: matthew.everest@packsend.co.nz Website: www.packsend.co.nz

RETAIL PACKAGING & FREIGHT SERVICE CENTRES

FANZ

$65,000 + GST

$200,000

PLUS FITNESS 24/7 16/1 Exchange Parade, Narellan NSW 2567 Ph: 02 4648 2099 Fax: 02 8572 8222 Email: info@plusfitness.com.au Website: www.plusfitness247.com.au

24 HOUSE GYM FRANCHISE

IHRSA, FITNESS AUSTRALIA, FCA

$10,000

$229,000 INCLUDING EQUIPMENT

POOL SERVICES

250

FCA, FANZ

$45,000 INC. GST

$93,950 INC. GST

PROCAL DAIRIES PTY LTD 183-187 Northbourne Road Campbellfield Ph: 1300 776 225 Fax: 1300 784 500 Email: info@procal.com.au Website: www.procal.com.au

DAIRY MANUFACTURE & DISTRIBUTOR

Nil

50K

READ AND EXCEED PTY LTD 2 Flagstaff Street, Engadine NSW 2233 Ph: 02 9520 1568 Email: info@readandexceed.com.au Website: www.readandexceed.com.au

READING / EDUCATION PROGRAM

$10,000

$5,000

RED ROOSTER Unit 2/200 Wellington Road, Clayton VIC 3168 Ph: 03 9582 8716 Fax: 03 9582 8744 Email: gary.glen@red-rooster.com.au Website: www.redrooster.com.au

FAST FOOD OVEN ROASTED CHICKEN

370+

FCA

$50K

$450K+

RENT THE ROO PO Box 2150, Howrah LPO TAS 7018 Ph: 03 6247 3826 Fax: 03 6247 3853 Email: renttheroo@bigpond.com.au Website: www.renttheroo.com.au

FURNITURE AND APPLIANCE RENTALS

60 territories

$150,000

$250,000

BUILDING INSPECTIONS

Institute of Engineers

$68,500 + GST

GARAGE DOOR REPAIRS AND SALES

FCA

$80,000 + GST

Varies

RP VENDING SYSTEMS Unit 6/1 Talavera Road, North Ryde NSW 2113 Ph: 1800 066 112 Fax: 02 9889 8900 Email: sales@rpvending.com.au Website: www.rpvending.com.au

VENDING MACHINE BUSINESS OPPORTUNITY

N/A

AAVA

N/A

$9,000

SAFETYQUIP (AUSTRALIA) PTY LTD PO Box 1332 Noosa Heads QLD 4567 Ph: 07 5455 3822 Fax: 07 5455 3616 Email: lionel@safetyquip.com.au Website: www.safetyquip.com.au

WORKPLACE SAFETY PRODUCTS DISTRIBUTION

National Safety Council of Australia

$39,850 plus GST

FRESH MEXICAN GRILL

FCA Membership

$50,000 Plus GST

up to $390,000 (incl. of franchisee fee) $360,000 - $430,000 Plus GST (Food Court Model)

MATTRESS RETAILER

Bulky Goods Assoc/FCA

$40,000

$165,000 inclusive

24 HOUR FITNESS FRANCHISE

FCA

$40K plus GST

$450K-$550K inc. Equip. Leasing

SNAP-ON TOOLS (AUSTRALIA) PTY LTD 80 Holbeche Road Arndell Park NSW 2148 Ph: 1800 762 766 Fax: 02 9837 9199 Email: nicholas.hudson@snapon.com Website: www.snapontools.com.au

MOBILE TOOL AND EQUIPMENT STORE

160

FANZ, FCA

$40,000

$37,000 with Snap-on finance

SNOOZE SLEEP WELL PTY LTD 21a Shierlaw Avenue, Canterbury VIC 3126 Ph: 03 9830 4166 Fax: 03 9888 6328 Email: alistairb@snooze.com.au Website: www.snooze.com.au

BEDDING RETAILER

Franchise Council of Australia

$50,000

$450,000+

SOCIAL MEDIA MARKETING FRANCHISE

$35,000

$15,000

SAFETY & DECORATING TO ALL INSIDE & OUTSIDE CONCRETE

$20,000 (Licence Only)

$75 P/W

CONVENIENCE RETAIL

630+

RESTORATION CLEANING

FCA, NUCCA

From $20,000

From $30,000

HEALTHY FRESH FAST FOOD

FCA

$45,000 + GST

$300,000 PLUS GST

MEXICAN RESTAURANT, BAR AND TAKEAWAY

Restaurant Catering Victoria

$50,000

$450.000

TELCOINABOX Level 10, 9 Hunter Street Sydney NSW 2000 Ph: 02 8248 9005 Fax: 1300 669 931 Email: lisam@telcoinabox.com Website: www.telcoinabox.com.au

TELECOMMUNICATIONS WHOLESALE AGGREGATOR

100

FCA

$45,000 + GST

TELECHOICE 74 Eastern Road, South Melbourne VIC 3205 Ph: 03 8699 2555 Fax: 03 8699 2550 Email: franchise@telechoice.com.au Website: www.telechoice.com.au

RETAIL TELECOMMUNICATIONS

153

FCA

From $100,000

From $200,000

TELSTRA CORP LIMITED, Telstra Licensed Store Program Email: Telstra.licensed.stores@team.telstra.com Website: http://telstra.com.au/licensedshops

TELECOMMUNICATIONS AND MEDIA

199

NIL

$250,000 - $350,000

THEXTON ARMSTRONG AUSTRALIA PO Box 4969, Gold Coast Mail Centre QLD 9726 Ph: 1300 908 812 Email: admin@thextonarmstrong.com.au Website: www.thextonarmstrong.com.au

BUSINESS CONSULTING

50+

$59,500 + GST

THEXTON ARMSTRONG (NZ) LTD PO Box 544, Drury 2247, NZ Ph: 0275 093 385 Email: admin@thextonarmstrong.co.nz Website: www.thextonarmstrong.co.nz

BUSINESS CONSULTING

50+

$59,500 + GST

$59,500 + gst

TIMBER DOCTOR, THE 2/52 Export Drive, Molendinar QLD 4214 Ph: 1300 453 284 Fax: 07 5563 3477 Email: info@thetimberdoctor.com.au Website: www.thetimberdoctor.com.au

MOBILE TIMBER REPAIRS

$35,000 (plus GST)

$60,000

TOTAL TOOLS 19 Grimes Court Derrimut VIC 3030 Ph: 03 9394 4300 Fax: 03 9394 1699 Email: newstores@totaltools.com.au Website: www.totaltools.com.au

TRADE & INDUSTRIAL TOOL RETAILER

FCA

$50K

$800K - $1MIL

UNITED PETROLEUM FRANCHISE PTY LTD 200 Hoddle Street, Abbotsford VIC 3067 Ph: 03 9413 1594 Fax: 03 9413 1401 Email: Russell.desa@unitedpetroleum.com.au Website: www.unitedpetroleum.com.au

PETROL AND CONVENIENCE RETAILER

270+ outlets Australia wide

FCA

$145,000 + GST

$400,000 upwards

DOMESTIC AND COMMERCIAL CLEANING, GARDENING FRANCHISORS

1100

FCA

$17,500

$25,000

POOLWERX 5 Moorak Street, Taringa QLD 4068 Ph: 1800 245 447 Fax: 07 3217 8900 Email: joinourteam@poolwerx.com Website: www.poolwerx.com

RESICERT PROPERTY INSPECTIONS PO Box 147 Chidlow WA 6556 Ph: 0414 448 506 Fax: 08 9200 5672 Email: license@resicert.com Website: www.resicert.com/lifestyle RESIDENTIAL GARAGE DOORS PO Box 5145, Rockingham Beach WA 6969 Ph: 1300 101 707 Fax: 1300 101 708 Email: info@residentialgaragedoors.com.au Website: www.residentialgaragedoors.com.au

SALSA’S FRESH MEX GRILL Level 1, Tower 2 Chadstone Place, 1431 Dandenong Road, Chadstone VIC 3148 Ph: 03 9508 4422 Fax: 03 9508 4499 Email: franchising@salsas.com.au Website: www.salsas.com.au SLEEPY’S PTY LTD Unit 9/16 Metroplex Avenue, Murrarie QLD 4172 Ph: 07 3895 4100 Fax: 07 3395 6096 Email: guy.elliot@mattressinvestments.com.au Website: www.sleepys.com.au SNAP FITNESS AUSTRALIA PO Box 41, Cannon Hill, QLD 4172 Ph: +61 435 841 811 Email: cmcgill@snapfitness.com.au Website: www.snapfitness.com.au

SOCIAL MEDIA BUSINESS BOOSTERS PO Box 757, Sanctuary Cove QLD 4212 Ph: 07 5577 8166 Fax: 07 5577 8266 Email: max@socialmediabusinessboosters.com Website: www.socialmediabusinessboosters.com SPRAY PAVE AUSTRALIA GPO Box 501, Green Acres SA 5086 Ph: 1800 688 888 Fax: 08 8266 5360 Email: spraypave@senet.com.au Website: www.spraypave.com STAR MART - CALTEX AUSTRALIA 2 Market Street, Sydney NSW 2000 Ph: 02 9250 5000 Email: franchdev@caltex.com.au Website: www.caltex.com.au STEAMATIC 23 Jarrah Drive, Braeside, VIC 3195 Ph: 03 9587 6333 Fax: 03 9587 6572 Email: othrelfall@steamatic.com.au Website: www.steamatic.com.au SUMOSALAD Level 1, 1 Short Steet, Leichardt NSW 2040 Ph: 02 9569 7866 Fax: 02 9569 7811 Email: graham@sumosalad.com Website: www.sumosalad.com TACO BILL MEXICAN RESTAURANTS 375 Clarendon St, South Melbourne VIC 3205 Ph: 03 9690 2077 Fax: 03 9696 0868 Email: amigo@tacobill.com.au Website: www.tacobill.com.au

V.I.P. HOME SERVICES AUSTRALIA Offices in each State Ph: 13 26 13 Fax: 08 8220 4588 Email: info@viphomeservices.com.au Website: www.vipfranchisesales.com.au WET-SEAL PO Box 481, Coffs Harbour NSW 2450 Ph: AUS: 1800 025 081 NZ: 0800 436 000 Fax: +61 2 6650 8699 Email: franchise@wet-seal.ws Website: www.wet-seal.net WORLDWIDE ONLINE PRINTING Unit 31, 112 McEvoy Street, Alexandria NSW 2015 Ph: 02 8394 7800 Fax: 02 8394 7801 Email: franchising@worldwide.com.au Website: www.worldwide.com.au YONG REAL ESTATE 18/223 Calam Road, Sunnybank Hills QLD 4109 Ph: 07 3373 9877 Fax: 07 3373 9889 Email: coo@yong.com.au Website: www.yong.com.au

110 Business Franchise Australia and New Zealand

SUPPLY & INSTALLATION OF 49 in Australia WATERPROOFING & UNDERFLOOR / 7 in New HEATING SYSTEMS Zealand

Franchise Council $150k to $800k of Australia

AUD +GST, FCA, FANZ, HIA, MBA $50K 50K NZD +GST

$200k

$50K AUD +GST, $50K NZD +GST

DESIGN AND PRINT COMMUNICATIONS

P.I.A.

$25,000

$120,000

REAL ESTATE SALES, MANAGEMENT, INVESTMENT & DEVELOPMENT

REIQ

NONE

$50,000

A-Z FRANCHISE DIRECTORY Accolades and More Accolades and More is the only franchise of its kind and is truly a unique concept with an exciting and unlimited future. If you like the sports environment and enjoy developing business and community relationships, this is a franchise you should seriously consider. This is a business about sports This is a business about fun, This is a business about family and the community you live in! Sporting Trophies, Corporate Awards, Team Uniforms, Corporate Apparel, Picture Framing

Who doesn’t love that amazing feeling of winning the race, taking out the grand finals or achieving an outstanding result at work or at school? Even better is that incredible buzz you get from standing on the podium to accept your trophy or medal. It’s enough to

put a smile on anyone’s face. Wouldn’t it be amazing if your day-to-day life could revolve around making people happy… and putting a smile on someone’s face? www.accoladesandmore.com 024353 8583

Amazing Clean

as upholstery and mattress cleaning!

Amazing Clean is Australia’s No. 1 Blind & Curtain cleaning and repair company. With an affordable startup, no experience needed and a paid intensive four week training period – you could be up and running your own business in no time.

Key features of franchisee benefits: • A large territory in which to find, impress and retain your customers • High profits with very low overheads and fixed fees • Extensive training provided with continuing support • Very little competition in the marketplace • Joining a company with 15 years’ experience

Become part of a national franchise group which has been operating for 15 years. Amazing clean utilises ultrasonic cleaning techniques to provide state of the art cleaning for all your customers. As a franchisee, you can also offer repair and replacement services, as well

anytime fitness - australia Anytime Fitness is a 24-hour fitness club franchise with 1,800 clubs worldwide, including 150 in Australia and over 300 territories sold. Anytime Fitness was introduced into Australia in 2008 by siblings Justin McDonell and Jacinta McDonell-Jimenez who have grown their franchise to over 150 clubs with plans to open 350 clubs within the next three years. Franchisees have access to an internationally-proven

Anytime Fitness – New Zealand With over 1.3 million members across 1,800+ clubs, Anytime Fitness is the world’s largest and fastest growing co-ed 24 hour fitness franchise. We offer a product that people need and enjoy, in an industry that continues to grow each year. As a franchisee, you’ll partner with the world leader and have access to an internationally-proven business model. Using innovative marketing programs, effective sales systems combined with local support and on-going

APPLIANCE TAGGING SERVICES Looking for a franchise with on-going repeat business, large territories and access to an existing client base to get you started? With over 10 years experience, ATS are Australiawide specialists in Electrical Testing and Tagging in accordance with AS/NZS 3760:2010. Providing expert technical, admin, business and sales support, access to our National client base and comprehensive on and off-site training, ATS are committed to helping its franchisees grow profitable and successful businesses.

Phone Glenn McMahon on 1800 816 618 or send an email to glenn@amazingclean.com.au or visit www.amazingclean.com.au.

business model, strong branding and local experienced and passionate entrepreneurs. They can run multiple clubs remotely and require low labour, providing them with more free time and a balanced lifestyle. The security system allows for worry-free management even during non-staffed hours. The monthly franchise fees are low and fixed allowing franchisees to benefit from their own business’ growth. Anytime Fitness Australia: www.anytimefitness.com.au or 1300 766 202

training, you’ll have all the tools for business success. Our low, fixed monthly franchise fees allow you to reap the financial rewards from your own efforts. You can run multiple clubs remotely with minimal labour costs, giving you the time to enjoy a balanced lifestyle. Territories are now available in NZ. So what are you waiting for? Enquire now. Anytime Fitness New Zealand: www.anytimefitness.co.nz Text ‘lifestyle’ to 4464 to receive an information pack, or call 0800 GO ANYTIME.

No prior electrical experience is required, just a passion for safety and a commitment to growing your business. With low entry fees, minimal franchisee administration, and average returns between $1,000 and $3,000 per week an ATS franchise may be just the opportunity for you. ATS have just won the FCA - Emerging Franchisor of the Year 2011. For further information please contact Steve Wren, National Sales Manager on 1300 287 669 or visit www.appliancetaggingservices.com.au

Business Franchise Australia and New Zealand 111

A-Z FRANCHISE DIRECTORY Austvending Austvending specialises in establishing new vending machine businesses for individuals. Austvending has over 12 years experience and over 500 clients across Australia and New Zealand. We go beyond the sale of vending machines by providing you with all vending machine locations, deliveries and installation and local training.

Contact: Luis Nevares on 1300 769 967 or luis.nevares@austvending.com

Backcare & Seating

products in five lifestyle categories: Office, Sleep, Comfort seating, Support and Accessories.

We are committed to opening successful stores and cultivating the growth of all franchisees. This is evident in our high quality training programs, aggressive marketing and merchandising techniques, and reliable support team of experts. Our clients are people who understand the benefits of healthy living and preventative care. They’re loyal to our brand and look to us for integrity, care and quality. We develop and provide the highest quality products for comfort and stress/pain relief across several exclusive lines. We offer

BATTERY WORLD AUSTRALIA Australia’s leading battery retailer Battery World is offering qualified individuals a unique retail opportunity with a great growth potential. Battery World stores carry batteries for everything from mobile phones and laptops to vehicles and boats. With 78 stores throughout Australia we are the largest and most comprehensive retail franchise network focused on the battery category.

Box Corporation

R AT IO N P T Y LT D

Austvending offers you a personalised plan and business structure for achieving your financial and personal goals. Our business models are successfully operated in all capital cities and in regional centres. Our investment options start at $35,000 + GST.

Austvending’s mission is to offer the finest vending equipment available, to establish successful vending

Backcare & Seating (BCS) is a unique retail concept established in Melbourne for over twenty years, and with franchise operations operating in Melbourne, Adelaide and Sydney.

businesses and to provide service beyond what is expected and to help make your vending business profitable, enjoyable and prosperous.

Box Corporation is Australia’s home of Juice Box and Ice Box – two unique and incredibly popular self-service vending machines. Juice Box automatically chills, cuts and squeezes fresh oranges into a cup, while Ice Box is a sophisticated commercial grade machine that makes and dispenses ice, and supplies pure filtered water on-site. A Semi passive business that you can grow as quickly as you wish with all the support you need. The team at Box Corporation has many years’ experience in

In addition to retail, BCS has a strong commercial division working externally with local corporate businesses, government departments, SOHO operatives and rehab providers to establish optimum working environments. BCS franchises sell one-off chairs, as well as service large fit-outs of over 600 x chairs, which is aided by the fact the brand controls its own Australian based manufacturing facility. Potential franchisees have an interest in ergonomics, healthcare and generally providing backcare solutions to broad areas of the population. For further information contact Robyn Walsh on 03 9353 0517.

If you want to invest your time and money in a powerful franchise, Battery World offers a unique opportunity to tap into an ever-growing market. A select number of franchises are currently available throughout Australia for motivated individuals with strong communication skills and a background in customer service. For further information about Battery World contact James Taylor 07 3373 1764 or visit www.batteryworld.com.au/franchising.

the vending machine industry. We pride ourselves on our intimate knowledge of our machines and strive to consistently deliver professional services at all times. We assist all operators with support and training on all aspects of the business, including help with placements, supply of marketing material, technical support for the life of the machines and hold your hand as you begin your path to success. Opportunities available Australia wide with Box Corporation. The National Distributor and Licensor. To start your new business or for more information, call today on (08) 9200 2251 or visit www.boxcorp.com.au

Brazilian beauty Welcome to the Brazilian Beauty franchise model where beauty and brains meet. Proven to have successful franchisees from an array of backgrounds embracing the beauty industry and the Brazilian Beauty brand to create profitable lifestyle businesses that engage, challenge and motivate. Proven operational systems, award winning marketing and advertising; team and individual guidance; training and personal development; weekly in salon and monthly group meetings are all part of the package.

112 Business Franchise Australia and New Zealand

“At Brazilian Beauty we work together to share our knowledge, ides, passion and goals to gain a competitive advantage over all other beauty competitors.” Francesca Webster, founder. With 13 locations open, there are franchise opportunities still available in the South East Queensland region including, Brisbane and outer suburbs, the Gold and Sunshine Coasts, call 07 3262 8984 or Francesca on 0425 733 439 or Andrew on 0409 206 792 to take charge of your future and open the business you’ve always dreamed of.

CAFE2U Cafe2U is Australia’s No. 1 and most successful mobile café system. With over 180 franchises worldwide the business is rapidly growing due to a simple and proven business model. Cafe2U franchises now have access to the unique “Acceleration Package” that fast-tracks franchisees three months ahead. This includes an experienced Franchise Development Manager to launch the business alongside the new franchisee in their own exclusive territory. Cafe2U builds a customer run

that delivers a minimum of $500.00 a day before the Franchisee operates solo. The business is HACCP certified and offers a unique van fitout, with strong marketing support. If you are passionate about coffee and enjoy working with people, a Cafe2U franchise provides you the perfect system to create your own business. A café without the hassles of staff or rent provides you the freedom to enjoy the lifestyle you deserve. Contact John Stanton - Sales and Franchising Manager on 1300 Cafe2U (1300 223 328) or www.cafe2u.com.au

clean green strata Strata Cleaning and Strata Garden Maintenance Franchises

• No weekend or night work so more time with the

Why Clean Green Strata?

• Fully supported by energetic, experienced

• We supply the customers from the 1st minute you start • Earn a guaranteed income with work scheduled year round to suit your situation • Work flexible hours to suit your life

family management team • Recession proof industry • Earn above average returns for the cleaning & gardening industry

DÔME COFFEES There’s no place like Dôme. When you walk into a Dôme, with its signature domed ceiling, wood panelling and deep leather armchairs, it comes as a surprise to learn this European-style café is actually a franchise. While Dôme cafes feel individual and relaxed, the systems underpinning them have been developed and perfected over 20 years. The winning combination of a contemporary all-day dining menu, complimented by the world’s finest coffees, ensure that whatever the time of day, or the occasion, there’s no place like Dôme.

DUSTER DOLLIES The Duster Dollies is a booking agency for domestic cleaning. It requires the franchisee to be an organiser and an administrator. Sub-contract cleaners do the cleaning and pay the Agency an on going fee for every hour they work. It is a home based business with low overheads run between Monday and Friday only. The Duster Dollies is a family oriented organisation that cares for their franchisees, and contractors as well as their customers. Several of our franchisees

Training & support: An initial 16 week, comprehensive Franchise Training Program at the Dôme Training Academy is reinforced with ongoing in-café Operations and Training Support Locations available: Regional centres and key suburban hubs throughout Australia. To find out more, call Eddy Gaskill, Development Director on 08 9386 3099 or email franchise@domecoffees.com. Website www.domecoffees.com

have young school children and find the flexible hours of the work suitable to their family needs. We have contractors who have worked through The Duster Dollies since 1997. In an industry as transient as domestic cleaning long term contractors are rare. Cleaning is not a dirty word – it’s the new way to secure your financial future. For further information about The Duster Dollies franchised cleaning agencies ring Julie on 1300 550 715 or check us out at www.dusterdollies.com.au.

Ella Baché Our Success is your Success! Join the Ella Baché network of loyal and profitable salons and enjoy the success and support of a premium established brand. Our franchise model is unique, with no royalties and no marketing fees. Ella Baché was established in 1954 and is the oldest family owned skincare company in Australia with over 150 salons nationally. Our company’s mission is that “Ella Baché will inspire you to be the best that you can be.”

We pride ourselves on being the “Skincare Experts” and attribute our success to our people, knowledge and understanding of tailored skincare Solutions. We are committed to providing support through in training, business planning, marketing, sales initiatives, salon designs and investing in our brand. Please contact Manal Haydar for more information. E: mhaydar@ellabache.com.au P: (02) 9432 5090 www.franchise.ellabache.com.au

Business Franchise Australia and New Zealand 113

A-Z FRANCHISE DIRECTORY espresso essential Since 2001, Essential Brands Group (EBG) has grown from a small start up to an International Brand that now serves over 26 Million drinks per year through it’s Espresso Essential and Essential Slush systems. With more than 11,417 systems now sold via their sales and Franchisee network, EBG has decided to open the doors of opportunity again as they expand into even more regional and metro areas.

FASTWAY COURIERS AUSTRALIA Whether you crave a better lifestyle, control over your income or a more rewarding career, a Fastway Courier Franchise can help you take control of your future. As a market leader in nationwide courier services, our multi-award winning franchisees enjoy: • Low start up costs • Guaranteed income packages*

FASTWAY COURIERS NEW ZEALAND Whether you crave a better lifestyle, control over your income or a more rewarding career, a Fastway Courier Franchise can help you take control of your future. As a market leader in nationwide courier services, our multi-award winning franchisees enjoy: • Low start up costs • Guaranteed income packages*

Ferguson Plarre Bakehouses The Ferguson Plarre Bakehouses franchise model delivers a tried & trusted approach to one of the world’s oldest & most loved food options – the Bakery, delivering award winning cakes & savouries. Established in Melbourne in 1901, the business has grown via a stable recipe for success. Till this day the company remains 100% Australian family owned & operated maintaining its core values & traditions. The Franchise concept is based on simplicity whereby the daily morning delivery of freshly baked product

Flight Experience™ Flight Experience™ is the world leader in flight simulation entertainment, where the general public has the opportunity to ‘fly’ a Boeing 737-800 from the Captains seat. Flight Experience has ten outlets in six countries and is continuing to expand. We are the only business of our type in the world to be endorsed by Boeing as an ‘Official Licensed Product’. Franchisees are provided with a turnkey operation which includes the simulator, installation, location

114 Business Franchise Australia and New Zealand

Qualified applicants can expect world class products from a support structure at both a local and national level that is setting new standards in training and excellence for Franchisees. With the right blend of systems and procedures mixed with the freedom to express individual personalities in a supportive, fun and profitable working environment – you can expect a franchise experience in line with the quality of the exclusive products we supply. For more information call 1300 304 151.

• A well known and trusted brand • No weekend work • Unparalleled business support and training • Exclusive territories • A perpetual franchise agreement with no ongoing fees So, if you’re ready for a positive change we’d love to hear from you. Call 1300 FASTWAY, or visit us at www.fastway.com.au *Conditions apply

• A well known and trusted brand • No weekend work • Unparalleled business support and training • Exclusive territories • A perpetual franchise agreement with no ongoing fees So, if you’re ready for a positive change we’d love to hear from you. Call 0800 4 FASTWAY, or visit is at www.fastway.co.nz *Conditions apply

presents a straightforward business solution, so the operator can concentrate on an equally important ingredient `serving the customer’. Ferguson Plarre is a 7 day a week business fixed on commercial viability & support, brand & image awareness, amazing taste & quality. The focus is to deliver an exceptional business opportunity to the franchisee whilst providing a consistent & enjoyable experience to the customer. For franchising enquires visit our website at http://www.fergusonplarre.com.au/Franchising.html or contact Chris Ferguson 0447 392 239.

assistance, recruitment, training, website, POS collateral, marketing and full business systems. This product has broad appeal to young and old, male and female, hobbyist and professional. We are approved by CASA for real pilot training. Aviation experience is not a prerequisite or essential, just boundless enthusiasm and a successful business track record. For more information about a franchise please contact the Sales Director, Iain Pero on 0412 893-777 or iain.pero@flightexperience.com

GELATISSIMO PTY LTD Australia’s largest gelato franchise presents a unique concept; with over 20 years of product development, customer satisfaction and a brand that embodies style and sophistication creating the feel for all things Italian…

As part of its commitment to creating profitable franchisees, Gelatissimo charges a flat royalty fee instead of a percentage of sales, provides full training, ongoing support from its operations and marketing team, brand building and local store marketing. Gelatissimo is recruiting franchisees who share our enthusiasm for delivering great products and excellent customer service.

Creating a retailing point of difference by making gelato in-store fresh daily using a system that is simple to run, Gelatissimo has an impressive average annual store turnover and comparative store sales growth.

Contact: Karen Pollard on 02 8845 0100 or Email: franchise@gelatissimo.com.au Website: www.gelatissimo.com.au

hire a tradesman

Call us now and find out more.

Hire A Tradesman first offered franchise opportunities in June 2011. With only 22 territories left in Melbourne and surrounds – including St Kilda, Bayside, Stonnington, Frankston, Melbourne and Geelong these highly sought after opportunities won’t last.

We’ve already built a successful name, so buying a Hire A Tradesman franchise has immediate benefits.

Do you want to work from home, have great work/ life balance AND own a well-respected business? Franchisees are good managers and are not expected to work ‘on the tools’. Do you understand trade-related work?

Home Instead Senior Care

Our finely-tuned systems, marketing and operations manuals will help you make money from day 1. With a minimal initial outlay, the ROI is excellent. Call 1300 79 HIRE (4473); email: info@hireatradesman.com.au or visit our website – www.hireatradesman.com.au - for more information. “If you are looking for good quality local tradespeople, let us send them to you”

A Heartfelt desire to work with seniors

An Ambition to succeed The strength and depth of Home Instead Senior Care is reflected in the franchise system which provides each franchisee with comprehensive training and ongoing support, and full access to the systems, and procedures for establishing and managing an independent franchise business. Interested in learning more about the many Home Instead Senior Care franchise opportunities in Australia? Contact: Martin Warner Email: franchise@homeinstead.com.au Phone (07) 3720 8400

A Commitment to owning and operating their business

Visit homeinstead.com.au

Jim’s Fencing

• Work availability GUARANTEE

Jim’s Fencing franchise opportunities were launched in 1997, initially in Melbourne; to date Jim’s Fencing is Australia wide with approx 180 franchise and subcontractors building fences every day of the week. Due to the over supply of work which we cannot service Australia wide, Jim’s Fencing needs more franchise owners to service our customers. Some of the benefits of joining our Jim’s Fencing team are; • 8 weeks paid for training @ $1000 inclusive p/w • 3 month bookkeeping assistance package

• Ongoing support and personal mentoring

JUST CUTS™

At Just Cuts™ Franchise Owners have been free to grow to own multiple sites. Just Cuts™ do over 65,000 Style Cuts™ a week!

Founded in 1994 Home Instead Senior Care is the world leader in private non-medical senior care with more than 900 franchises in 15 countries. The first Australian office opened in 2005. Services include companionship, meal preparation, medication reminders, light housekeeping and help with errands so seniors can remain independent in their own homes. Home Instead Senior Care franchisees are compassionate and personable and share:

Don’t just buy yourself a Job! Discover how you can easily run a “Genuine Business System”. Did You Know? Most of our Just Cuts™ Franchise Owners are not Hairdressers. Plus, the average Franchise Owner goes on to own multiple stores. Why? Because proven systems, support and training means your hairdressers become the technicians and easily run the business for you.

• Strong brand recognition • Over supply of work • And much, much more If you are looking for a self-employed business opportunity and enjoy working outdoors, then why not join the team here at JIM’S Fencing. For more information on this Franchise opportunity and Jim’s Fencing, you should go to our website: www.jimsfencing.net or call us on 131-546.

Just Cuts™ operate on a no appointment, no request system, quality style cut at an affordable price., quality style cut and at an affordable price. Contact us today to find out how. Join the largest Hairdressing Franchise in the Southern Hemisphere. Contact: Luke Manning 1800 334 498 Website: www.justcuts.com

Business Franchise Australia and New Zealand 115

A-Z FRANCHISE DIRECTORY LAVA CARTS Opportunities Erupting! All States and Territories. This is the chance you have been waiting for! Lava Carts offers Coffee with Substance. Our vision is to position the finest coffee possible into strategic locations delighting the customer and retailer in terms of satisfaction and success. Our difference is our 3 tier business model of Cart, Kiosk and Shop. We can fit franchises into conventional and unconventional locations. We aim to make a difference, meeting the booming (and growing) demand for good coffee.

Leadership Management Australasia (LMA) Leadership Management Australasia (LMA) is Australasia’s leading training and people development organisation. Our success is built upon a proven business model in a growing market that spends in excess of $ 3.5 BILLION DOLLARS on people development. Our license system offers a high margin B2B opportunity and the benefits of a 5 day per week lifestyle. It is focused on providing our License partners with industry leading resources, systems and processes under the umbrella of National and Global support structures. Here’s some highlights

Shopping Centre Kiosk turn-key package $130,000 +GST limited time only. Sole Weekly royalty $150 per week, (waived for the first 3 months). Franchises are turn-key and benefits include a large team of industry professionals dedicated to fast tracking your success, (with the prospect of owning multiple franchise units). This is a no brainer! Do you have what we want? Can we partner in a bright future? Call Simon on 0458 202 649 or email manager@lavacarts.com.au. www.lavacarts.com.au

• 40 years + International brand awareness • Industry leading accredited suite of development programs and solutions • Exceptional structured induction & training • Sales & Marketing systems support • Web based operations & communication systems • Full resources available – you’re free to grow your business For available opportunities in Australia & New Zealand please contact James Archer on AU: 1800 333 270 NZ: 0800 333 270 or email: jarcher@lma.biz. Visit us at: www.lma.biz

LEATHER DOCTOR (THE) Decades of dedication and service have made the Leather & Vinyl Doctor what we are today; Reliable, Reputable and Really good at what we do. We offer: • Repairs to leather and vinyl goods and objects of all descriptions • Re-Colouring of leather and vinyl goods to restore

little kickers Have fun whilst becoming part of a global success story! Little Kickers is the premium provider of football (soccer) skills classes for children aged 18 months – 7th birthday. Over 16,000 children a week are currently enjoying the Little Kickers experience! The fun-filled program was developed by qualified football coaches, preschool teachers and child health specialists. As a result, rather than focusing purely on football, our classes are tailored to incorporate a number of early learning goals whilst reflecting our unique “Play not Push” commitment. Since launching in 2002, Little Kickers has become one of

them to original or add a fresh new look • Leather cleaning and conditioning service • Sales of quality cleaning products Our success has come from providing professional systems and a ‘white-collar’ Service. For more information on becoming a Franchisee contact 1300 453 284

the world’s leading preschool sporting franchises with over 125 franchisees operating successfully across 4 continents. All Little Kickers franchisees are provided with extensive training, ongoing support and world class business infrastructure as part of a proven franchise model. With territories priced from $15,000, we offer a fresh start and a dynamic, exciting and rewarding career. If the opportunity to make a REAL difference to children’s lives appeals, and you are after a REAL work/life balance, contact the Little Kickers team now! For franchise enquiries email info@littlekickers.com.au Website: www.littlekickers.com.au

lollypotz Lollypotz is a chocolate bouquet company which specialists in corporate and internet gifts.

Metropolitan and Regional franchises are available in each State.

Offering same day delivery around Australia to via its internet, retail and corporate connections. Lollypotz offers at home businesses as well as shopfronts.

Excellent, state of the art technology assists every franchise owner with the management and running of their business.

With 35 Franchises in Australia and 3 in New Zealand this is a very exciting opportunity.

Contact Franchise@lollypotz.com.au or 1300 565 597 for further information.

116 Business Franchise Australia and New Zealand

MAGNETITE WINDOWS Your Window of Opportunity Energy prices are soaring and the government is mandating energy audits on new and existing buildings. Now is the perfect time to do your part for a sustainable future and capitalize on the market drivers for greener homes! Windows give us light and views and contribute to a healthy indoor environment but they are often the weakest link in a home’s energy and acoustic performance. Noise and energy are the two most prominent issues plaguing

Mövenpick MöVENPICK Ice Cream is a premium ice cream first developed in Switzerland more than 40 years ago. This delicious ice cream owes its inspiration to a group of visionary Swiss chefs who wanted to create a gastronomic dessert experience for their diners. Creating the rich, irresistible flavour of MöVENPICK, the brand was so popular and the company so strong, it is now available in 38 countries worldwide. MöVENPICK made its debut in franchising in Australia in

NANDO’S Nando’s is a proven business model operating successfully in Australia since 1990, now with over 270 restaurants nationally and strong expansion plans. Enjoy the benefits of being part of a highly successful and recognised International brand operating in over 30 countries. Nando’s franchisees are supported with comprehensive training, ongoing development and enjoy an unsurpassed level of support with a dedicated local marketing and business development

NANOTEK – mobile car cleaning Imagine the freedom and lifestyle of having your own mobile business and working from home – being able to clean a car anywhere and offer your clients the highest quality service at their home or office… This is Nanotek! Nanotok is a mobile car washing, cleaning, and detailing service which uses exclusive polymer nanotechnology. The liquid polymer encapsulates, lifts and removes dirt without scratching– it also leaves a protective coating that lasts up to 6 weeks. The entire

home owners today. Magnetite is a boutique franchise operation specializing in double glazing existing windows. Our system delivers all the benefits of double glazing without the cost and mess of replacement windows. Magnetite is the Solution for Comfortable Living. Our team of franchisees has been providing comfort and value to our clients for over 13 years in Australia and three years in New Zealand. Our products are independently tested and well recognized in the window and home improvement industry. Check us out today at www.magnetite.com.au

2008 and has gained tremendous momentum. If you are looking to buy a franchise, buy the best MöVENPICK offers superior franchise opportunities with a superior product – ice cream made in Switzerland and delivered direct to your boutique. Supported by a multinational food business, MöVENPICK Ice Cream knows how to run a business and sustain the taste of time. Start your new career today by calling MöVENPICK at 03 9565 7688 or email Renato Maiale at Renato.maiale@au.nestle.com

manager and expert advice in marketing, finance and operations. Nando’s is accredited with numerous financial institutions with 50 – 70% credit available and is a proud member of the Franchising Council of Australia. Opportunities exist for new franchisees to join the Nando’s team with sites available around Australia in both metro and regional areas. For more information call 03 9385 0777, email reception@nandos.com.au or visit us online at www.franchisenandos.com.au

Nanotek car cleaning process is eco-friendly doesn’t require water which means that the Nanotek service can be done anywhere – in a car park, on the street or even on the showroom floor. Building on 8 years of global success, Nanotek offers it’s Australian franchisees pricing, technologies, alliances, experience, expertise and systems beyond the reach of purely domestic franchise systems. For franchise enquiries visit www.nanotekcarcleaning.com.au or call 1800 nanotek (626 683).

OrderMate POS

Our nationwide network enables us to rollout, service and support large scale projects.

OrderMate is the complete multisite franchise POS solution.

Find out more for your franchise contact: Clinton Capuzzi 1300 667 067 / 0409 191 617. www.ordermate.com.au sales@ordermate.com.au

OrderMate was established in 2001 to service the food and beverage pos market. Its success relies upon its uniqueness from the competition which is often generic and off the shelf. Easy to use front of house interface, whilst still giving you the powerful backend reporting to drive your business. OrderMate gives you the tools to track and manage the KPIs of your franchisees in real time. We have a proven track record of delivering a return on investment within 12 months.

Become an OrderMate Dealer contact: Shannon Hautot 1300 667 067 / 0409 424 979 www.ordermate.com.au dealers@ordermate.com.au

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A-Z FRANCHISE DIRECTORY ovenu Ovenu the professional oven cleaning and detailing service. Established in 1994, Ovenu is the largest oven cleaning and detailing franchise in the world. Using biodegradable, non caustic odour free products, developed exclusively for Ovenu, our system will return any oven back to showroom condition.

pack & send NZ Looking for a ground floor opportunity with low initial investment and normal business hours operation? Pack & Send New Zealand ticks all the right boxes.

Franchisees receive full training, back up and support. Generous territories are available in prime locations across Australia. If you are looking for a highly profitable, low entry cost business that delivers great rewards and job satisfaction with the flexibility of being your own boss call us now on 1300 OVENU 2 (that’s 1300 683 682 ) or email enquiries@ovenu.com.au or visit our website www.ovenufranchise.com.au

Everybody is a customer of Pack & Send New Zealand from householders to tourists, small business right up to large corporations. Trade Me buyers and sellers embrace our comprehensive hassle-free service.

Since 2008 Pack & Send New Zealand has achieved significant growth in both sales and growing our retail network of stores to deliver a powerful range of ‘No Limits’ solutions to our customers. Pack & Send New Zealand enjoys a limitless marketplace and creates ‘raving fans’ with our offering of freight and packaging solutions.

With our award winning systems, supplier network and like-minded franchisees Pack & Send New Zealand is rapidly becoming the freight and packaging provider of choice.

plus fitness 24/7

assured that your franchise will be success.

The only true turn key 24Hour Gym Franchise on the market, Plus Fitness 24/7 capitalises on strong supplier relationships developed over 15yrs in the Australian Fitness Industry. Plus Fitness provides the most competitively priced 24Hour Gym Franchise with an initial investment from $229k including all gym equipment, aesthetic fitout, signage, access control and marketing. Add to this proven operating systems, unrivalled franchisee training and ongoing support you are

For more information call (03) 982 7252, or visit our website at www.packsend.co.nz

A franchise model that provides fast breakevens, low staffing and impressive returns, Plus Fitness 24/7 is a ‘lifestyle’ business second to none. With 28 gyms open and a further 24 territories sold, Plus Fitness has a clear goal of establishing over 75 gyms across Australia by the end of 2012. Plus Fitness 24/7 Franchise Opportunities exist right now however territories are selling fast! To find out about current opportunities call on 02 4648 2099 or email info@plusfitness.com.au.

POOLWERX Twice named Australian Franchisor of the Year (‘Services’ and ‘Outright’ categories), PoolWerx has a strong history of innovation both in franchising and its own business sector – the swimming pool and spa aftermarket – in which it is also multi-awarded. PoolWerx is especially well known for its creation of the world’s first structured ‘Career Path in Franchising’ enabling franchisees the opportunity to start affordably and build multi-million dollar business empires: retail hubs anchoring satellite stores and fleets of service units.

Other innovations include a layer of Regional Managers whose sole duty is to help franchisees drive profitability, achievement of Registered Training Organisation status (providing franchisees with internationally recognised qualifications), automatic professional indemnity insurance, royalties that reduce as turnover rises and multiple forums for franchisee interaction. For a confidential discussion about your future with PoolWerx contact Jeremy Winter on 0421 003 552 or email on joinourteam@poolwerx.com.

Procal Dairies Procal Dairies franchisees distribute our quality range of milk, cream & yoghurts to a wide range of customers in Sydney and Melbourne including restaurants, clubs, hotels and many leading cafes. As a Procal franchisee you need to enjoy dealing with business owners as well as enjoying early starts and finishes.

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Procal Dairies does not charge franchisees any on going royalties or commissions. Some come and join one of Australia’s fastest growing privately owned dairies. For further information Phone 1300 776 225 or email info@procal.com.au or visit us at www.procal.com.au

READ AND EXCEED

• Excellent support and ongoing training

Rapid, Realistic, Reading Results

• Opportunity to appoint Sub-Contractors to deliver the program.

We provide excellence in reading tuition for children and adults. Invest in a Read and Exceed franchise and leave the stresses of classroom teaching behind and still have a rewarding teaching career. Help the one in five students who struggle with reading. • Enjoy a great work/life balance • Proven results in 12 lessons • Low entry fee with great potential to build the business

RED ROOSTER Red Rooster is an Australian owned icon brand. The Red Rooster franchise mission is “Be in business for yourself, but not by yourself”. Red Rooster supports each franchisee with proven commercial, promotional and operating systems, all designed to minimise risk and maximise potential for success. Specifically, you will get: • An Australian Icon brand • Proven systems and comprehensive operating manuals • Assistance in finding a location, negotiating contracts

RENT THE ROO Rent The Roo specialise in the rental of EVERY household appliance & furniture product. There is simply NO LIMIT to the development of product ranges with every retail outlet a potential supplier. Each franchisee has access to any product, giving them the ability to satisfy every customer enquiry. Rent The Roo continues to grow as the first choice in rentals for an increasing satisfied customer base. With 36 years of trade and development Rent The

RESICERT PROPERTY INSPECTIONS Resicert is a rapidly expanding property inspection business with established licensed operators operating in WA, VIC, ACT, NSW, QLD & SA. A truly paperless business that deals with property. It is also a business where you can work from home & spend more time with your family. We are currently looking for licensees in WA, NSW, VIC, QLD & SA to assist with our expansion. Benefits for Resicert licensees are: • Earning potential between $120,000 to $250,000 • Run your own schedule • Very little overheads – phone car, internet – that’s it

Residential Garage Doors Residential Garage Doors sell, install and service garage doors across Western Australia; You will receive full training to ensure you are confident with the business, including selling, fitting and servicing along with comprehensive ongoing support. What makes this opportunity so special? You’ll get to work with a diverse consumer base, not only homeowners, but builders, real estate agents and insurers. You’ll enjoy a healthy working environment, by working outside, yet undercover, you’ll benefit from a job that is

• Client money back guarantee Our Mission: To establish a network of professional Franchisees and Sub-Contractors who can remedy reading problems or enhance the skills of average readers in a limited time frame. Contact Catherine McLennan (Franchisor) for more information on 02 9520 1568 or visit www.readandexceed.com.au.

and lease arrangements • Full structured training programs • Planning assistance for the opening and operating of your store • A full suite of merchandising and point-of-sale material Red Rooster is Australia’s most successful Australian owned Quick Service Restaurant chain. Its success has been built on great tasting, high quality, freshly prepared food, delivered using proven systems. Email: gary.glen@red-rooster.com.au Phone: 03 9582 8716

Roo has produced an extensive range of successful marketing tools to drive your business forward. Our home-based, simple & productive business model combines low running costs with the highest possible returns. Ongoing training and support has led to the establishment and growth of over 60 franchised territories. For further information call 03 6247 3826, email renttheroo@bigpond.com or visit us online at www.renttheroo.com.au

• No leasing of premises • No stock • No staff required • Sales and marketing systems support • Your licensee is a sellable asset • Exclusive territory • Ideal business for those who love property • Ideal business for those with former trade backgrounds or property experience Property inspectors are in high demand now in areas of VIC, NSW, WA, QLD & SA.

For further information please contact Greta Gilroy on 0414 448 506 or visit www.resicert.com/lifestyle

physically active, mentally satisfying, stimulating and hugely varied. Immense job satisfaction. The effect that a new garage door along with a highly personalised service can have on your customers lives can be very rewarding. Your success is our success, which is why we are committed to sharing our experience and considerable market knowledge with you. So you’ll enjoy the freedom of being your own boss while experiencing the benefits of being part of an established and successful network. Please contact Nick on 1300 101 707 or visit our website at www.residentialgaragedoors.com.au.

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A-Z FRANCHISE DIRECTORY RP VENDING SYSTEMS RP Vending is Australia’s largest and longest established vending machine supplier and manufacturer. RP Vending invented compact vending in Australia by introducing the first compact snack and drink vending equipment over a decade ago. There are now well over 40,000 machines located throughout Australia and New Zealand, serviced by over 1,000 independent owner operators. Our operators are all supported by RP Vending’s complete “Business Start Up System” creating a truly profitable business, resulting in a fantastic lifestyle opportunity.

SafetyQuip Why not join one of the fastest growing franchises in Australia? SafetyQuip, a distributor of workplace safety products that include PPE (personal protective equipment), site safety products, workwear, footwear and protective clothing, has been named to the BRW Fast Franchise list three years in a row – 2010, 2011 and 2012. With Australian businesses spending an estimated $2billion+ each year on workplace safety products and

SALSA’S FRESH MEX GRILL Now is your chance to become part of Salsa’s Fresh Mex Grill and the Mexican food revolution. Joining Salsa’s Fresh Mex Grill makes you part of the largest fresh Mexican food franchise in Australia. It’s the brand that’s cooking up fast, delicious Mexican food people can’t get enough off. Salsa’s has been so successful they sold over 3.5 Million burrito’s in 2011 alone! Janine’s vision is to establish 90 to 100 Salsa’s Fresh Mex Grill’s over the next 5 years. With 29 locations now open across

Sleepy’s Sleepy’s unique selling proposition is ‘The Mattress Experts’. We focus on providing the right mattress to our customers through a tried and tested selling process and we back up our advice and sales with a 60 day comfort guarantee giving our customers complete buying confidence.

Our long established wholesale partners Smiths, Cadburys, Schweppes, Coke, Nestle etc. offer a truly unique retailing opportunity that is highly profitable from day one with great profits margins on stocked products that are nationally advertised and in demand. Over 2 million people per day have access and enjoy convenience from an RP Vending machine providing profits for our national team of independent vending machines owners. RP Vending offers comprehensive training and ongoing support to all its operators. For further information call 1800 066 112 or visit www.rpvending.com.au

services SafetyQuip franchisees are ideally positioned to tap into that growing market. Multiple sales channels and broad customer appeal provide a solid base for developing a business with multi-million dollar turnover potential plus the added benefit of solid capital gain. And that’s not all - our B2B model and 5-day work week allow franchisees to enjoy their weekends and public holidays. Find out more. Request a free, no-obligation information pack from Lionel Hedt on 0448 545 539 or lionel@safetyquip.com.au.

Australia and plans to have 90 to 100 locations up and running in the next five years, it’s easy to understand why people want to join Salsa’s Fresh Mex Grill!! Now is your chance to join Australia’s most successful franchising company - Retail Zoo. With the same proven growth platform, systems and structures that saw Boost Juice meteoric rise to over 185 locations across Australia and now in 16 countries around the world, you can invest in a Salsa’s Fresh Mex Grill franchise with confidence. Contact the Salsa’s franchising team on 03 9508 4417 or email franchising@salsas.com.au

With Sleepy’s low entry costs, simple business model, proven selling system and healthy margins you too will become a mattress expert! Sleepy’s currently has 22 stores and has embarked on an aggressive national growth plan. Make an enquiry today and we’ll be very happy to provide you further details on how you can become a Sleepy’s franchisee.

Sleepy’s offers our franchisees high quality initial and ongoing training, national marketing programs, full support from the management team and, up to the minute product development.

Please contact Guy Elliott on 07 3895 4100 or 0434 254 154. Email: guy.elliott@mattressinvestments.com.au Website: www.sleepys.com.au

SNAP fitness

Easy to own • Affordable investment • Financing options available Easy to manage • Complete Turn Key Operation Easy to market • Ready-to-go, proven sales & marketing support Contact Catherine McGill, Franchise Sales Manager +61 435 841 811, email: cmcgill@snapfitness.com.au www.snapfitness.com.au

In today’s uncertain economy, professionals and small investors from all walks of life are saying “enough!” and partnering with Snap Fitness, the fastest-growing franchisor of compact, state-of-theart, 24/7 fitness centers in the world. Discover the freedom, flexibility and fulfillment that comes with owning the leading alternative to traditional “big box” health clubs; and a value-driven concept that’s right for the times.

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SNAP-ON TOOLS Snap-on tools have a heritage spanning more than 90 years and is a brand that defines quality. The range of more than 19,000 products are the choice of professional technicians from NASA to Formula One. The primary customers for franchisees are the professional technicians who service and repair cars, trucks, motorcycles, boats, aircraft and earth moving equipment - the people who make their living using tools and demand the best. With more than 4,700 franchisees around the world, 160 of them in Australia and New Zealand, the franchise programme has been developed over decades. The Financial Review Smart Investor magazine has chosen

Snap-on in their last three surveys and the Best Value franchise system. Franchisees, who operate from amazing custom built mobile stores, have protected territories that have been surveyed to locate and profile the customers before they start. Extensive training and ongoing support is provided and no previous mechanical/trade experience is necessary. Franchisees need to be motivated business minded people with a desire to be successful and enjoy the sales environment while building professional relationships with their customers. No royalties, no advertising levies and Snap-on finance packages available. For more information call 1800 762 766 or www.snapontools.com.au

SNOOZE™ Snooze Sleep Well Pty Ltd is the leading bedding retailer Snooze franchises have been pioneering new standards of service, expertise and range since 1974. As a new franchisee, you join a team which provides the best in bedding retail and a network of more than 70 stores spanning Queensland, New South Wales, Australian Capital Territory, South Australia, Western Australia and Victoria, with plans for further growth.

Social Media Business Boosters

Snooze offers its franchise partners a solid platform from which to start their business, keeps them up to date with bedding and retail trends and supports their businesses, allowing them to maximise their potential as a Snooze franchise store. So why not become part of a business that is passionate about finding sleep solutions? For further information on becoming a franchise partner, go to www.snooze.com.au or contact Alistair Browne at franchising@snooze.com.au.

This unique franchise originated in Australia and is expanding rapidly in local and overseas markets. There is huge need for professional social media marketing expertise in the current market and

Social Media Business Boosters fulfills this need by thoroughly training all franchisees in Social Media Marketing techniques. Once trained you can step out and do business, as part of our support we help with leads and set you on your way to fast track your business startup. Take advantage of biggest shift since the industrial revolution the social media industry. For further information contact Max on 07 5577 8166, email max@socialmediabusinessboosters.com or www.socialmediabusinessboosters.com.

SPRAY PAVE AUSTRALIA Pty Ltd

• Learn a range of new lifelong trades.

Social Media Business Boosters is a world first social media marketing franchise offering low market entry, rapid return on investment, minimal overheads and the ability to grow your franchise from home.

Earn up to $3,300 per week. That’s right, up to $170,000 per year! Our service decorates concrete. We Spray Pave, Polish, Epoxy and Stain. Jobs are inside and outside. Customers are domestic, commercial and Government. Our license structure allows you to choose when, where and how you want to work! This is a sincere “Be Your Own Boss” system. You genuinely keep all the profits!

star mart Did you know? • Caltex Star Mart is Australia’s number 1 convenience retailer with locations in every State and Territory across the country • The Star Mart convenience network consists of over 630 stores nationally • Franchisees operate approximately 85% of Caltex’s retail network

• Guaranteed work available anytime after training. • Head office training plus follow-up on your own job. • Customers contract and interest free finance. • Lifelong support from 6 Head Office trainers. • Low deposit + Support Payment Plan (SPP) Established in 1991, Security with Australia’s largest and oldest network. The name of the industry. Phone or email now, for a FREE information pack: FREE CALL 1800 688 888 Website: www.spraypave.com

Our world class business model, merchandising and field support has set the benchmark for convenience retailing, making Caltex the number one convenience retailer throughout Australia.

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A select amount of Caltex Star Mart opportunities now exist for high calibre franchisees with a passion for retail and a burning desire to be successful. To discover more about Caltex’s exciting franchise opportunity, please visit www.caltex.com.au and click on ‘Franchising at Caltex’.

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A-Z FRANCHISE DIRECTORY STEAMATIC Steamatic is Australia’s largest and most successful insurance restoration company. Offering our services to the insurance sector for over 25 year we are well regarded and indeed supported with preferred agreements with various insurers to provide restoration and recovery services. Steamatic services are not limited to the insurance sector with a wide range of domestic, commercial and industrial services and techniques providing the

sumosalad SumoSalad is Australia’s most commercially successful healthy fast food franchise; serving over 145,000 customers each week. We’re on a mission to recruit like-minded franchisees who want to provide healthy, nutritious food and be part of the solution to Australia’s obesity crisis. SumoSalad started a health food revolution eight years ago when founders Luke Baylis and James Miller came to the conclusion that ‘fast food’ didn’t

Taco Bill Taco Bill is the longest established Mexican family restaurant in Australia and has built a loyal following since its inception in 1967. Taco Bill’s Mexican food is fun, fresh and affordable and presented in a casual, relaxed environment. The menu consists of a variety of fresh, authentic Mexican cuisine cooked daily on site, including Taco Bill’s special salsas, quesadillas, fajitas, rice and frijoles, enchiladas, burritos, nachos and tacos. Thirty brands of tequila are on offer at the various

TELCOINABOX

franchisees with multiple profit centres to capitalise on. Part of an international network with now represented in 28 countries the Steamatic system is a proven winner that will exceed your expectations. For more information about becoming a successful member of the Steamatic family phone 1300STEAMATIC (1300 783 262) and speak with Oliver Threlfall. www.steamatic.com.au

have to mean ‘snatch and grab, lardy laden food’. SumoSalad’s unique concept of a fast food outlet that sold made-to-order salads that were nutritious, delicious and convenient is as popular now as it was in 2003. If you’re enthusiastic, health conscious and want to make a difference, come join our revolution, just contact Graham Streeter, General Manager Business Development on 0418 870 920 or email graham@sumosalad.com who’d love to hear from you.

restaurants as well as Australia’s largest Margarita – Pancho Villa (fishbowl) - giving the restaurant even more flavour and authenticity! With 35 Taco Bill restaurants in Australia and 28 franchisees, Taco Bill Directors Tom Kartel and Stan Teschke are keen to increase Taco Bill’s Mexican wave with expansion plans nationally in metro and regional areas. If you’re interested in becoming part of the Taco Bill family call 9690 2077 or email amigo@tacobill.com.au

Listed in BRW’s “Fast Franchises” for five consecutive years, Telcoinabox is a unique franchise opportunity that enables you to become your very own telecommunications company.

All you need is a phone and a computer to run your business. With no geographical territories, a huge potential market, monthly recurring revenue and low start-up costs (no stock, no premises and no staff) your growth potential is only limited by your imagination.

We provide you with the products (landlines, mobile services, broadband, and beyond) the billing system, payment processing services and all the training and support you’ll need.

For more information and franchise opportunities, send your enquiries to salessupport@telcoinabox.com or call 1300 7 TELCO (83526)

TELECHOICE The TeleChoice success story started more than 16 years ago. We have now grown to more than 150 locations, and are still growing. Our success is due to having more satisfied franchisees than any other Telco franchise in Australia. In fact, 23 of our franchisees own more than 67 sites.

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We have existing opportunities and we will be adding new franchises in 2012. If you have the passion for business, and the drive to succeed, we would like you to be a part of our great team. Call our National Franchise Manager on (03) 8699 2555 or visit www.telechoice.com.au

telstra Are you ready? Partner with one of Australia’s biggest and most successful retail brands • No franchise fees or ongoing royalties • Comprehensive training for licensees and staff, ongoing • Experienced marketing and promotions team

Thexton Armstrong A Business Consulting Opportunity with Thexton Armstrong.... With over 40 Franchisees and growing rapidly across Australia and NZ we believe that we have the #1 Business Consulting System in Australasia. We are looking for people with previous business or corporate experience, to work with business owners to help make their businesses stronger, more profitable and therefore more valuable. Our Business Success Programme is designed to offer high end consulting services to small and medium

tiIMBER DOCTOR, THE The Timber Doctor is the latest franchise brand recently launched by Mobile Services International, who developed the successful Leather Doctor franchise. This mobile service business provides repairs to indoor and outdoor timber furniture, floors and trims. With franchisees already in Brisbane,

• Highly engaged and experienced licensed store program • Fresh store design and live interactive devices • Backed by one of Australia’s biggest brands Find out more and register your interest today. Visit telstra.com.au/licensed-stores The Telstra Licensed Store program is not a franchise and does not involve a franchise agreement.

sized business using our proprietary tools, training and processes. The consulting industry is growing rapidly as most Business Owners do not have the skills to manage or grow their businesses. Only one in five businesses survives over ten years. The Consulting Industry is recession proof and actually improves when trading conditions get worse. Like to know more? PLEASE CONTACT: Wayne Armstrong - 0411 517 770 (Australia) David Thexton - 0275 093 385 (New Zealand) www.thextonarmstrong.com.au/presentation

admin@thextonarmstrong.com.au

Sydney, Melbourne and Perth after only six months, you will hit the ground running. The magical onsite repair process would suit those who have some artistic flair and enjoy working with their hands. For more information call Dean Reid on 0438 844 238, or email: info@thetimberdoctor.com.au or visit us at www.thetimberdoctor.com.au.

total tools

THE NEW LOGO

Welcome to the Total Tools Group

potential franchisees in all areas across Australia.

Being the best means selling the best. Australia’s most trusted tools retailer, Total Tools supplies only quality trade, industrial and commercial tools. So you’ll find we’re specialists in leading brands such as Makita, Hitachi, Sidchrome, Bosch, Stanley, Irwin, Cigweld, Milwaukee, DeWalt and Sutton.

Total Tools franchisees are positive, focused people, usually with tool or trade experience. Many already have a good head for business and people management. They choose Total Tools for brand strength, proven systems, security and the kind of return on investment only great franchises offer.

Already a successful national franchise, Total Tools is currently on a growth trajectory. This retail network expansion means Total Tools is presently seeking

For more information see www.totaltools.com.au or contact our Franchise Development Manager on (03) 9394 4300 or newstores@totaltools.com.au

UNITED PETROLEUM Established in 1993, United Petroleum, a proudly Australianowned company, has become one of the largest independent fuel companies in Australia with over 270 Convenience Retail sites operating across every state and territory. United continues to invest heavily in its stores and systems which have earned the trust of the people, and respect of the other major competitors. Franchising at United only started in late 2007 and has gained momentum in the last year. United franchisees enjoy ongoing support in the following areas:

national promotional program • Benefits of a preferred supplier network • Five week induction program and on-going training • Fully maintained fuel ordering & supplier program United is a proud member of the Franchise Council of Australia (FCA) and was recently awarded 2011 Canstar – Most Satisfied Customers (Service Stations)

• Exclusive affiliated partnerships (e.g MYER one program)

Franchising enquiries: National Franchise Manager: Russell Desa Ph: (03) 9413 1594, Mob: 0488 223 022 Fax: (03) 9413 1401 Email: Russell.Desa@unitedpetroleum.com.au

• Merchandising/Marketing Guidance, support and

Website: www.unitedpetroleum.com.au/franchising/welcome

• Guaranteed minimum income on Fuel Commissions

Stacked logo

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A-Z FRANCHISE DIRECTORY VERVE RECRUITMENT

3 Email Screening

Verve Recruitment offers what we believe are the highest value recruitment and short listing services available in Australia.

3 Telephone Interviews

Our unique services can be tailored for your business and are suitable for all job types, Australia wide. Let us save your business time and money by presenting a short list of highly suitable applicants so that you can make the best hiring decision. Our $495 (inc GST) Short Listing Service includes:-

3 Short-list 5 or more highly suitable applicants 3 No placement fees, no ongoing fees 3 Save you a great deal of time and money 3 All job types, Australia wide Recruitment can be difficult. Let us make it easy for you. Call or email for an info pack today. Phone: 1300 88 26 44

3 Seek advertising 3 Review of all applicants

Email: info@ververecruitment.com.au

V.I.P. Home Services australia

In 2009 and 2010 V.I.P. Home Services was ranked number one Best Value Franchise under $50,000 by Financial Review Smart Investor.

V.I.P. was the first company to start gardening franchising in 1979. Today, V.I.P. is a professional Home Services franchise with opportunities available in Home Cleaning, Commercial Cleaning, Carpet Cleaning, Window Cleaning and Garden Maintenance. With over 1100 franchises and employing over 500 staff, V.I.P. service approximately 44,000 clients on a weekly basis.

WET-SEAL Your waterproofing & underfloor heating experts. Wet-seal Waterproofing and Underfloor Heating provides leading products with over 25 years of proven dependability. With a profitable work from home opportunity, all you need is a suitable vehicle. All Wet-seal Franchisees are fully trained at our custom built training facilities and with our TAFE accredited course you can achieve a nationally recognised Trade Certificate III in Waterproofing. Wet-seal undertake all invoicing for you, providing you less paperwork and more time to deliver the best waterproofing & underfloor heating in the industry.

Or visit: www.ververecruitment.com.au

V.I.P. offer franchisees comprehensive training, a solid support system, exclusive territories and an established customer base along with the chance to be their own boss and choose the hours they want to work. For further information call V.I.P. Home Services on 13 26 13 or visit www.viphomeservices.com.au

You will also be provided with comprehensive start up and regular on-going training, full support from our operations, technical, sales, marketing and IT departments. Ask us about some of our large prime new areas available NOW! Contact the National Franchisee Manager on 1800 025 081 in Australia or 0800 436 000 in New Zealand, alternatively email franchise@wet-seal.ws to find out how you can become a part of this waterproofing and underfloor heating industry leader. Further information is also available on our Franchisee Recruitment website www.wet-seal.net

WORLDWIDE ONLINE PRINTING

leaving the printing to the experts.

Imagine owning a Design and Printing business with a clever mix of the latest technical, marketing and training resources, combined with the strength of more than 15 years’ experience in the business.

With more than 50 Worldwide Design and Print Centres nationally, we are now undertaking the next phase of our national expansion program.

As a franchise owner you focus on clever ways of creating new sales, providing top quality service to your clients and building a powerful team -

To find out more about this exciting business opportunity, simply visit us at www.worldwide.com.au/franchising

YONG REAL ESTATE

world, potentially employing over 300,000 people.

Yong is not just a real estate agency, but a complete real estate company incorporating real estate marketing, management, investment and development, arguably the only franchise of its kind in the world creating International Super-offices. If you are interested in real estate and helping people as well as helping yourself, then a YONG franchise might be just what you are looking for. YONG’s vision and philosophy is, like Toyota, to make YONG the largest real estate network in the

• No upfront fee • No legals • Small ongoing fee • 1st generation business coaching • And the confidence to offer performance improvement guaranteed.

124 Business Franchise Australia and New Zealand

Set yourself apart from the crowd.

For further information on franchise opportunities and how you can be a part of YONG’s international network, please contact YONG on (07) 3373 9877 or Email: coo@yong.com.au Website: www.yong.com.au

SapientNitro FSNO 1036

JOIN THE

DREAM TEAM

VOTED ONE OF AUSTRALIA’S

TOP 10 FRANCHISE SYSTEMS

We are looking for dynamic people who love dealing with others and are passionate about retailing. The Snooze brand has a strong history of over 30 years in retailing and has built a very solid franchise system. We provide franchise partners with a stable platform to start their business and offer support across the entire business including: Marketing and Promotional Support Product Development and Buying Power Proven operating system that includes comprehensive product and sales training Business Management support from our on the ground field team Assistance in site selection and property negotiations

For more details visit snooze.com.au or call Alistair Browne, our Franchise Network Development Manager on 0427 401 169

It’s amazing what a little snooze can do. snooze.com.au

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