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Veterans in Franchising july 2016
www.franchisingusamagazine.com
academy leadership
changed my life U.S. Marine Veteran Wins 7-ElevenÂŽ Franchise
salute the troops
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SAME DRIVE. DIFFERENT BATTLEFIELD. TAKE THE NEXT STEP > VETFRAN.COM OFFERING FINANCIAL SUPPORT, TRAINING & MENTORSHIP Veterans interested in franchising can take their skills learned in the military to successfully own and develop small businesses. Learn more and support veterans in franchising at www.vetfran.com.
• 650 franchise companies participating • 151,000 veterans and their spouses found careers in the franchise industry • 5,100 veteran franchise owners
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V eterans in F ranchisin g S upplement july 2 0 1 6 Our Veterans in Franchising special supplement has become a regular feature of Franchising USA. To share your story in the next issue, please contact Vikki Bradbury, Publisher Phone: 778 426 2446 Email: vikki@cgbpublishing.com
Contents On the Cover
Franchisee in Action
Jean cetoute - 7-elevenÂŽ
52 Academy Leadership
Cover Story
62 sweetFrog Frozen Yogurt
50 U.S. Marine Veteran Wins 7-Eleven Franchise
Franchisor in Depth 54 REDRHINO Flooring 58 CruiseOne / Dream Vacations
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Veterans in Franchising
C over S tor y - 7-Eleven
U.S. Marine Corps veteran Jean Cetoute will be able to franchise any 7-Eleven store in the United States after winning the OPERATION: Take Command competition. Franchising USA
Cetoute, who currently lives in North Carolina, with his wife Tiegst Cetoute will receive a waiver of the franchise fee, which is valued at up to $190,000. He hopes to franchise a store near his family in New York state. Cetoute was one of three finalists flown in to interview with the company’s president and CEO, Joe DePinto, at the 7-Eleven home office in Texas. “I want to congratulate Jean, and thank all the veterans who entered. We are
grateful for all our military veterans who selflessly give so much for our country,” DePinto said. “OPERATION: Take Command allows 7-Eleven to recognize and salute them. 7-Eleven is also a winner, as is any company that chooses to work alongside these men and women who have demonstrated the leadership skills, team approach and core values to succeed.” Cetoute immigrated from Haiti and served in the U.S. Marines for 20 years, exiting as the Chief of Utilities. His military
“Winning a 7-Eleven franchise is a tremendous opportunity for my family. I get to have a second career and be a part of an internationally known brand. I spent 20 years in the military, and now, with 7-Eleven, I can become a contributing member of a civilian community.” - Jean Cetoute we need to keep 7-Eleven a leading franchisor. That’s why we’ve offered special military incentives over the years. 7-Eleven has been recognized for its veteran-hiring practices and support of military families and was named among Top Military Friendly® Employers for 2016 by Victory Media and its G.I. Jobs magazine. The retailer also has supported military-assistance organizations including Hire Heroes USA, the USO, Reserve Aid, Warrior Gateway and Operation Mend. The company has military veterans serving in every level from top management to field staff to store sales associates. Nineteen of the veterans that have franchised with 7-Eleven own more than one store, and one currently operates five locations. background also includes two deployments to Okinawa, Japan he retired in 2014. Since retiring, he has been working as an independent real estate agent. He has a business degree from the University of Maryland. Jean Cetoute knows that good character and humility can achieve great things. “Winning a 7-Eleven franchise is a tremendous opportunity for my family,” Cetoute said. “I get to have a second career and be a part of an internationally known
brand. I spent 20 years in the military, and now, with 7-Eleven, I can become a contributing member of a civilian community.” Last year, Salil Gautam, a U.S. Army veteran from Chesapeake, was one of the three first-place winners. He now operates the 7-Eleven in the Campostella neighborhood of Norfolk. Veterans have proven themselves as focused, hardworking and loyal franchise partners. They have the skills and attitudes
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Irving, Texas, 7-Eleven® operates, franchises and licenses more than 10,700 7-Eleven stores in North America. Globally, approximately 59,500 7 Eleven stores serve customers in 17 countries. Find out more online at www.7-Eleven.com. If you’re a military veteran and are interested in learning more about what it’s like to franchise with the world’s first convenience store, www.franchise.7-Eleven.com
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Veterans in Franchising
Academy Leader ship
Academy Leaders Changed My Life As a West Point graduate (USMA 1978), “Leadership” was always a subject near and dear to my heart. After service as a Captain in the Army, my primary profession was as a retained executive recruiter. My job was to build leadership teams by finding leaders that made an immediate positive impact on a client’s organization. In the civilian world I saw leadership explained and extolled in a myriad of ways. Some courses came close, others fell deficient. That was until I attended the Academy Leadership’s three-day “Leadership Boot Camp Experience” (now evolved into a new course --- the Leadership Excellence Course) in August of 2009. I was so impressed with the structure and message of the course, built around the Navy’s definition of Leadership- “Know yourself, Know your People, Know your Stuff”, that I knew I had to a part of this team.
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ship After the course, I met with Dennis Haley, (USNA 1967) and asked if he needed a new franchisee in Chicago, and if so, I was his man. The deal was done and I have been part of this growing company ever since. From the start I believed that that my Executive Search practice would always be my bread and butter. That couldn’t have been father from the truth. With diligence, I offered this life changing course to business clients and through our affiliation with the Project Management Institute which has awarded the course a very sought after 36 Project Development Units (PDUs). I found a great need and even a thirst for “Leadership” in all endeavors--public, private, and not-for profit. Some clients found a way to pay for the course even though it was not budgeted. That need is as true today as it’s ever been. The potential with Academy Leadership is limitless. My Academy Leadership business has grown six-fold since my first full year in 2010. I have established major Clients such as Abbott Laboratories and Siemens Energy but also have a core of smaller emerging companies that
“The Advanced Leadership course re-energized me to fight the status quo and do the right things at work...and to encourage others to do the same…This course has take-away tools, post-course work, and on-going coaching and support that help you implement what you learned.” - Tammy Meyer, Advanced Leadership graduate understand “investing” in leadership training is the difference maker and the “margin of excellence” that enables them to compete in the global and local market. They know that “Leaders” get results. I also have a cadre of faithful graduates that have followed me on to complete “The Advanced Leadership Course”. Facilitating this course has been personally and professionally rewarding. Knowing that I have been able to motivate and inspire new generation of “Leaders” and are making a real difference in my client companies is something I will always cherish. The camaraderie of the veterans involved in Academy Leadership is special as well. I have never felt so much mutual respect, so much mutual support and complete honesty and integrity from everyone associated with this company. We are truly brothers and sisters in arms committed to changing individuals, organizations, and perhaps the world --- one “leader” at a time.
Jim Nalepa
The day I joined Academy Leadership changed my life and met those aspirations I have had regarding promoting leadership development since the day I graduated from West Point. For more information about the Academy Leadership franchise please visit www.veteransbusinessservices.us/ product-item/academy-leadership/
“I have been managing at one level or another for 20 years, and thought I knew all I needed to know to lead a team. I learned that just because my department is successful, that doesn’t mean that I am as good a leader as I can be…I am very grateful that I have experienced this course and have been reminded of what it means to be a leader.” - Gary P. Pecor, Advanced Leadership graduate Franchising USA
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Veterans in Franchising
R EDR H I N O
REDRHINO:
The Epoxy Flooring Co What makes a successful franchisee? What are you looking for in a franchisee? REDRHINO has high expectations. If you are not somebody who is used to high expectations, then you probably won’t be too comfortable. We ask a lot of our franchisees, and want someone who is fully committed to the model, as well as the brand.
Michael D. Kenealy President and CEO
Franchising USA
The franchisee has to have the ability to consistently follow a program day in and day out. We have a very specific process for sales and national management, and
need each partner to follow this process in order to be successful. We are also looking for individuals who can be simultaneously both intensely competitive and intensely cooperative. The individual has the drive to build a booming business, but is a team-player at the same time by putting the brand first. They can see the big picture and recognize when something will help the brand, and seek opportunities to do so.
What is your biggest challenge in your role as president and CEO? My biggest challenge, my most important challenge is recruiting, training, and
“Our ever-evolving focus on technology has pushed us ahead of our competition for a variety of reasons.”
Why this industry?
:
ompany retaining top talent, whether corporate associates or franchisees. We need the best of the best to reach our goals as an organization, and finding the right people is key. Finally, and maybe I should have addressed this first, it is the ability to surround myself with a great team. In the Corporate office, I am constantly busy with a million tasks day in and day out. I need a team I can depend on to get everything done, but also look for ways to improve what is being done.
How are you able to do that? Well, for franchisees, it’s relatively easy. We have created a business model that
provides for an incredible return on investment. We work to partner with our franchisees and work to ensure their success. This partnership allows them to be successful and get the support they need, and also keeps the corporate office in touch with what is going on across the organization. With corporate associates, it is a bit more difficult. Careers should be “transformative” meaning the associate may start in one position, but sees other things that need to be done and is able to morph into another position. This gives the associate control over their career, and the ability to find their strength within the office. This also makes our corporate associates work well as a team. With no hard lines between positions, it allows everyone to cooperate and work together. At the end of the day, each individual, whether franchisee or associate, are ultimately in control of their professional future. The best that we can do is to create a tapestry that allows their success. We work to improve this tapestry every day.
I found myself stuck in the Corporate world (I was with Perot Systems), and was looking for something more in my career. As I am not a lawyer or accountant or a coder, I asked myself, “What do I do?” I found there was an immense amount of opportunity in this industry, and a low barrier to entry, so I decided to give it a shot. I found that the Return on Investment is extremely high, and began to build a business model that could be easily duplicated. Even though it is a multi-billion-dollar industry, I found that it is very fragmented. With only a few big nationwide players, I realized with organization and drive I could climb my way to the top. This became, and continues to be, my motivation.
Has your strategy evolved over time? I have found the importance of consistent training both in the corporate office, as well as with the franchisees. Without training, the organization as a whole lacks direction and unified knowledge. Having everyone on the same page, and trained in the same way allows for unity and camaraderie between everyone involved. Training also keeps our knowledge up to date, and aware of the most current technological advances in our industry. With the evolution of Social Media and websites like Yelp, we have found that
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Veterans in Franchising
R EDR H I N O
“With the evolution of Social Media and websites like Yelp, we have found that Customer Service is extremely important. We are sure that each and every client walks away from REDRHINO satisfied.�
Customer Service is extremely important. We are sure that each and every client walks away from REDRHINO satisfied. As the majority of our business is repeat and referral, having a reputation for putting the customer first helps us retain clients and gain new business. Our first approach to a franchise model was to have multiple in each state. However, we have found a much higher rate of success by onboarding fewer franchisees with larger territories. This keeps our team closer, and shows the franchisees a higher rate of success. This also allows us to be specific in what we want in a franchisee. We are looking for the right people to build our business, and value quality over quantity.
Where do you see your future growth coming from? We have recently moved into polished concrete. With our industrial footprint,
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we are able to move into this area very aggressively. We have partnered with a national provider of polishing equipment and accessories, and have received more training, stronger brand recognition and increased customer service with this partnership. As we grow, nationwide recognition will become very important and we see this as being a major catalyst for future opportunities.
What are some of REDRHINO’s strategic advantages? We have built an incredible leadership team to guide the organization around the clock. We have found strong corporate associate and regional partners in our years of being in business, and it has been no accident. We are proud of the people we have with us today and see this as a huge advantage in the industry. REDRHINO believes in hiring character, and training skills. We always focus on the
fit of the associate, knowing we can train them to get the job done. Our focus on a strong team has never wavered, and this is keeping us ahead. Our ever-evolving focus on technology has pushed us ahead of our competition for a variety of reasons. By using programs and recognizing the positive effect of technology in the construction world, we are able to track our sales, keep in touch with our clients and create intensive data reports to see what is working. With this comprehensive reporting we have been able to constantly adjust our strategy in sales, marketing and management to streamline our process and be the best we can. Facebook: www.facebook.com/REDRHI NOTheEpoxyFlooringCompany/?ref=ay mt_homepage_panel Instagram: http://instagram.com/ redrhinofloors
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The Ultimate Professional Franchise Opportunity An IFG Franchise
provides
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opportunity to earn and aboveaverage return on your working capital, plus: • No Long Hours or Extensive Travel • No Employees • No Inventory or Equipment Get the full story today. Contact us at: 1-800-387-0860 or ifg@interfacefinancial.com
www.interfacefinancial.com/franchise Franchising USA
Veterans in Franchising
Cr uise O ne / D rea m Vacations
Military Veterans Can Begin Next Tour of Duty as Travel Franchise Owner Fifth annual CruiseOne / Dream Vacations “Operation Vetrepreneur: Become Your Own General” contest DEPLOYED on Memorial Day awarding five complimentary franchises
According to the American Council on Education, approximately 1.5 million service members will be transitioning out of the military in the next three to five years and will be seeking employment opportunities.
Owning a home-based franchise provides veterans flexibility to maximize family time while earning a living. For the fifth year in a row, home-based travel franchise CruiseOne / Dream Vacations will be hosting its annual “Operation Vetrepreneur: Become Your Own General” contest, which has given away $250,000 in franchise opportunities to 20 military veterans since inception. Military veterans interested in an adventure with a new career selling all types travel experiences from the comfort of their home can enter the contest through Thursday, Sept. 1, 2016. “Franchising is an appealing career move for military veterans who have been out of service for many years and for those who have recently transitioned because of their leadership skills, the system-based model, ongoing training opportunities and familial atmosphere,” said Tim Courtney, vice president of franchise development and ambassador of veteran affairs for CruiseOne / Dream Vacations. The CruiseOne / Dream Vacations franchise contest is open to former
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members of any of the five branches of the U.S. military (Army, Air Force, Navy, Marine Corps and Coast Guard) who are retired, off active duty and/or honorably discharged prior to the contest start date. To participate, candidates must complete an online entry form by Thursday, Sept. 1, 2016. The form and all contest details can be found at www.OperationVetrepreneur. com or on the CruiseOne / Dream Vacations’ Facebook page, www. Facebook.com/DreamVacationsFranchise. Candidates will participate in three rounds of judging. First, they will participate in a phone interview with a CruiseOne / Dream Vacations franchise development specialist. Semi-finalists will be required to submit a franchise application, business plan, video and resume, all of which will be scored by the CruiseOne / Dream Vacations executive team. Final candidates will be invited to participate in followup phone interviews before winners are selected. Five winners will be notified in September
“Military veterans are such an important member of society that we are honored to have the opportunity to ease their transition to civilian life and make their business dreams become a reality.” - Debbie Fiorino 2016. Each grand prize is valued at $12,700 and includes a complimentary CruiseOne / Dream Vacations franchise with a waived $9,800 initial start-up fee and monthly service fees. The new recruits will report for active duty in November, when they participate in a weeklong franchise training boot camp at the CruiseOne / Dream Vacations’ state-of-the-art world headquarters in Fort Lauderdale, Fla. Winners will be reimbursed up to $500 for their travel and provided with complimentary accommodations during the training program. Once training is completed, winners will be armed with all the tools
and knowledge they need to begin their dream business creating dream vacations. “Military veterans are such an important member of society that we are honored to have the opportunity to ease their transition to civilian life and make their business dreams become a reality,” said Debbie Fiorino, senior vice president of CruiseOne / Dream Vacations. “Plus, they have the option to select and operate as a brand that reflects what they truly want to sell.” A member of the International Franchise Association’s (IFA) VetFran initiative, CruiseOne / Dream Vacations is committed to giving back to the military
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Veterans in Franchising
Cr uise O ne / D rea m Vacations
Franchise Owner Mattie Johnson. “Most importantly, CruiseOne / Dream Vacations honors veterans on a level which changes lives…mine has definitely changed for the better as a 2015 Operation Vetrepreneur honoree.” CruiseOne / Dream Vacations is committed to being “Rich in Diversity” and empowers all owners, agents and employees to reach their highest potential by leveraging their broad range of talent, experiences, personalities, viewpoints and ideas to generate business growth. Military veterans with a passion for travel and entrepreneurism who are interested in opening a CruiseOne / Dream Vacations travel franchise, please visit www. OperationVetrepreneur.com or call 888249-8235.
“Franchising is an appealing career move for military veterans who have been out of service for many years and for those who have recently transitioned because of their leadership skills, the system-based model, ongoing training opportunities and familial atmosphere.” - Tim Courtney
About CruiseOne® / Dream Vacations
community and offers many incentive programs including a 20 percent discount off the franchise fee and additional discounts for hiring former members of the U.S. military or active-duty military spouses as associates. More than 30 percent of the home-based travel franchise system are military veterans or active-duty spouses.
Franchises for Veterans” the past six years and recognition by MSC Cruises in its first-ever Seaside Salute Award. Additional accolades include being named “Top 10 Military Friendly Franchise” by Forbes, “Top Veteran-Friendly Franchise” by Entrepreneur and U.S. Veterans magazines and inclusion on USA Today’s “50 Top Franchises for Military Veterans.”
In operation since 1992, the homebased travel franchise CruiseOne® is ranked in the top three percent of all franchises worldwide and is a member of the International Franchise Association; Dream Vacations was launched in April 2016. As part of World Travel Holdings, CruiseOne / Dream Vacations franchisees are able to offer their customers the lowest possible pricing on vacations with its 100 percent “Best Price and Satisfaction Guarantee.” CruiseOne has received partner of the year, a top-ranking status, by all the major cruise lines including Norwegian Cruise Line®, Royal Caribbean International®, Celebrity Cruises® and Carnival® Cruise Lines.
Consistently recognized by leading industry publications as a military-friendly franchise, CruiseOne / Dream Vacations’ accolades include a number one ranking the past two years in a row by Military Times in its “Best for Vets: Franchises” list, inclusion on G.I. Jobs annual “Hot
“I love being a travel specialist with CruiseOne / Dream Vacations because of their strong commitment to the travel industry, and their never ending support to the agents, regardless if it is your first day or you have been with them for a decade,” said Army Veteran and
For more information on CruiseOne / Dream Vacations, visit www.DreamVacationsFranchise.com. Like CruiseOne / Dream Vacations on Facebook at www.facebook.com/ DreamVacationsFranchise, and follow us on Twitter at @Dream_Franchise
Begins May 30, 2016 at 12:01 a.m. ET and ends September 1, 2016 at 11:59 p.m. ET. Void where prohibited by law. Must be 18 or older at the start of the Contest, have a computer and internet connection, be a legal resident of the US or DC and a former member in good standing of one of the five branches of the U.S. military who is retired, off active duty and/or was honorably discharged prior to the start date of the Contest. If selected as winners, Contestants must commit to a 5-year CruiseOne home-based franchise, which requires attendance at a 6-day New Franchisee Training Class in Ft Lauderdale, FL and a starting investment capital (for more information, go to www.cruiseonefranchise.com or call 888-441-2542). Only one (1) submission per contestant. To enter, complete the online entry form available on our Facebook page (www.facebook.com/cruiseonefranchise) or on our website (www.operationvetrepreneur.com). If qualified and selected to move to the next round after a phone interview, Semi-Finalists must submit a résumé, CruiseOne franchise application and 1,200 words-2,200 words business plan. Submissions must comply with the Submission Guidelines in the Official Rules. Only complete, valid submissions will be accepted. Sponsored by CruiseOne, Inc., 1201 W. Cypress Creek Rd. Ste. 100, Fort Lauderdale, FL 33309. See [www.OperationVetrepreneur. com] for complete Rules and details.
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Veterans in Franchising
sweetFrog
sweetFrog Shares Veteran Success Stories in Honor of Military Appreciation Month Franchising USA
sweetFrog Frozen Yogurt Salutes the Troops with Deals, Awareness Program. Veteran Parrish Thibault Shares Why sweetFrog was the Perfect Fit for Him.
sweetFrog’s Shemar Pucel shows her commitment to veterans.
“Known for its capable leadership and processfocused business model, sweetFrog has a structure that is familiar and reassuring to military veterans. sweetFrog – Raising the Bar on Veteran Franchise Programs
sweetFrog mascots Scoop and Cookie salute America’s Heroes.
May was Military Appreciation Month and sweetFrog, a leading national frozen yogurt franchise, stepped up to salute our troops in multiple ways. Widely recognized as an avid supporter of the military, sweetFrog consistently goes above and beyond the call of duty to ensure active and retired military personnel are honored as customers and franchise prospects.
Each year, franchise companies across the country take time to honor service members during May’s Military Appreciation Month, and sweetFrog is no exception. Military personnel were invited to enjoy “Military Mondays” each Monday in May of this year – receiving 15 percent off of all in-store purchases at sweetFrog locations across the country. Additionally, any active or retired military men and women interested in buying a sweetFrog franchise were offered $15,000 off their franchise fee throughout the month of May – double the offer that veteran franchise prospects receive throughout the year. However, military service members don’t need to wait until May 2017 to feel the love at sweetFrog. In addition to the military discount on franchise location purchases, sweetFrog has recently launched a Veteran’s Awareness Program. The Veteran’s Awareness Program serves to educate veterans on franchise ownership and career opportunities in franchising. Starting this summer, the sweetFrog team will travel the country to host seminars on military basis to give our nation’s heroes
tips and insights on what is required to start a franchise or launch a new career in franchising. Owning a sweetFrog franchise location is an ideal career choice for military veterans. Franchise ownership allows veterans to maintain independence as business owners, while still enjoying a sense of stability through the inherent support structures within franchise organizations. Franchises, such as sweetFrog, give new owners the tools they need to succeed and set veterans up for the business opportunity of a lifetime.
Shemar Pucel – Born to Support America’s Heroes Active service members, veterans and even military family members have all thrived as sweetFrog franchise owners and executives. Such is the case with Shemar Pucel, manager of franchise marketing and development for sweetFrog. Pucel’s mother, uncle and grandfather all served in the US military. Pucel grew up surrounded by military personnel and is now engaged to an Air Force service member. So it’s no surprise Pucel is very passionate about honoring American service members, both active and retired.
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Veterans in Franchising
sweetFrog
“Active service members, veterans and even military family members have all thrived as sweetFrog franchise owners and executives.
The sweetFrog team showing off their new mobile unit outside of the Fox and Friends studios.
Pucel is one of the key sweetFrog team members who worked tirelessly to establish a Veterans Awareness Program. This will be the second time Pucel has launched an educational program on behalf of a franchise brand that’s specifically tailored for military personal and emphasizes the many benefits of launching a franchise or working as part of the franchising community. She hopes to inspire more military men and women to capitalize on the franchise business model – just like Parrish Thibault, a newly signed, South Carolina-based sweetFrog franchise owner.
Parrish Thibault – Fully Relying on God with sweetFrog Franchise Like Pucel, new franchise owner, Parrish Thibault, is a sweetFrog veteran success story. Thibault was just starting his marine academy training in Long Island when he personally witnessed the September 11 attacks on the World Trade Center. He was one of many passionate patriots who
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was inspired by the day’s events to make the commitment to join the army and quickly join the fight. Thibault volunteered to go to Iraq in 2006 for 14 months and he returned to the Middle East in 2012, serving on the ground in Afghanistan. Similar to Pucel, Thibault grew up with strong ties to the United States Armed Forces as his grandfather served in the Army and his father served in the Navy. After spending several years doing careful research on various franchise companies, including growth rates and ROI, Thibault is now the proud owner of a sweetFrog franchise location. He recently closed on his first sweetFrog location on April 29, 2016. He says he decided on sweetFrog because of the growth potential and the brand’s Christian “Fully Rely on God” culture built right into the name sweetFrog. He has plans to open several more sweetFrog locations in the coming years. Thibault is confident he will succeed as a sweetFrog franchise owner because he sees the franchise operation as a continuation of the ethics, both
professional and personal, he learned from his time in the military. In order to achieve success, he believes any franchise owner must work hard, persevere in the face of hardships, and always strive be an efficient and reliable leader for his or her team. As the leading national frozen yogurt franchise, sweetFrog is the ideal franchise for military service members. Known for its capable leadership and process-focused business model, sweetFrog has a structure that is familiar and reassuring to military veterans. Additionally, community is a central pillar to sweetFrog’s operation, which naturally appeals to men and women who have served our country. And of course, loyalty and support plays a crucial role in sweetFrog’s day-to-day operations. The company stands behind their franchisees and gives them every possible tool needed to succeed. With a shared mutual trust, spiritual faith and incredible work ethic, sweetFrog’s executive team and franchisees, including veteran owners, make an unbeatable team. www.sweetfrog.com
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$25,000,000 Available We have up to $25 million in capital available for immediate investments. We are looking to invest in or acquire franchisors with enterprise values from $3 million to $25 million and which have excellent USA and international growth potential. For more information, please contact Rich Eisenberg at: Rich@qsr.co | 303-647-4444 | 954-695-5000 | www.qsr.co Franchising USA