JANUARY 2024
ON THE COVER
OUTFIT TRAINING
SEEKS NATIONAL EXPANSION THROUGH FRANCHISING LATEST NEWS IN
VETERAN FRANCHISING
REDEFINING SHIPSHAPE: NAVY OFFICER’S IMPACTFUL CAREER IN THE FLOORING BUSINESS
FROM SERVICE TO SUCCESS:
4 TRANSFERABLE SKILLS TO EMPOWER VETERAN ENTREPRENEURS
FFRANCHISING FR R RA ANCHISI SIN NG MAGAZINE MAGA A ZIN INE USA SA 47
Leadership. Teamwork. Executing SOPs. Connecting veterans with education, resources and opportunities at vetfran.org
48 FRANCHISING MAGAZINE USA
CONTE NTS
VE TER ANS SUPPLEMENT 52
On the Cover 52 Outfit Training: Seeks National Expansion Through Franchising
What’s New 50 Franchising News Latest News from Veterans in Franchising
Expert Advice 54 Francis James: From Service to Success
Have Your Say 64 Bill McCarver, Stretchlab: Life as a Veteran
Franchisee in Action 60 Jason Hayness, The Covery: Air Force Veteran Turned Wellness Spa Franchisee, Pioneering Holistic Health in Huntsville, Alabama 62 Mark McMurray, Floor Coverings International: Redefining Shipshape: Navy Officers Impactful Career in the Flooring Business
60
Focus 66 Comet Cleaners: Who Dares Wins
Q&A 56 Doug Smith: Senior Vice President of Franchise Development, Belfor Franchise Group
Snapshot 58 Dustin Zroka TruBlue Home Services: Helping Seniors And Busy Adults Maintain Their Homes
62
68 Brian Baldwin, Gotcha Covered: Announced as New Owner of Edmond FRANCHISING MAGAZINE USA 49
VETERANS SUPPLEMENT
The Riverside Company’s Investment in BROTHERS GUTTERS Brings it Home for Evive Brands The Riverside Company (Riverside), a global private investment firm focused on the smaller end of the middle market, has acquired The Brothers that just do Gutters (Brothers Gutters), a franchisor that provides gutter installation, replacement, maintenance and cleaning services for residential and commercial customers. Brothers Gutters is an add-on to Evive Brands, a community of franchise brands that provide support and services to increase the well-being of its clients and those closest to them. Evive’s portfolio of brands includes Executive Home Care, Assisted Living Locators and Grasons. “The acquisition of Brothers Gutters aligns with our strategy to extend Evive into the broader home services market,” said Riverside Micro-Cap Fund (RMCF) Managing Partner Loren Schlachet. “The extension into home services will allow Evive to address a larger segment of the U.S. residential population with a comprehensive suite of services to enhance people’s lives.”
Brothers Gutters is a rapidly growing franchisor with over 300 franchise territories offering comprehensive gutter solutions to residents and commercial customers. This acquisition is the most recent example of the firm’s commitment to its Franchising specialization. To date, Riverside has invested in more than 50 successful franchise companies, growing them through operating expertise and strategic add-ons. “We’re very excited to add Brothers Gutters to the Evive community of brands and to continue delivering the same service quality to even more clients.” Working with Schlachet and Lee on the deal for Riverside were Assistant Vice President Caroline Quoyeser, Associate Caitlin McGrath, Analyst Salam Karahawa, Operating Partner Cathy Skula and Finance Director David Mondrus. Grant Marcks, Partner in Origination, sourced the deal for Riverside.
TWO BELFOR FRANCHISE GROUP BRANDS AS NAMED AS TOP FRANCHISES FOR VETERANS Two BELFOR Franchise Group brands, 1-800 WATER DAMAGE and redbox+ Dumpsters, have been named as Top Franchises for Veterans in 2023 by Entrepreneur. “We value our veterans and want to ensure they receive the respect they deserve within our franchising system,” said BELFOR Franchise Group Senior Vice President of Franchise Development Doug Smith. “Veterans frequently possess many of the qualities we look for in potential franchisees. They are industrious, able to adhere to a system and motivated to serve others. We are proud that these BELFOR Franchise Group brands have achieved this honor.” BELFOR Franchise Group is a leading and privately held residential and commercial services franchise group. It is the parent organization for 13 service-based franchise 50 FRANCHISING MAGAZINE USA
opportunities in the restoration, home services and commercial cleaning industries.
be recognized as an Entrepreneur Top
“It is truly an honor to consistently welcome veteran members to our fastgrowing franchise network,” said 1-800 WATER DAMAGE President Tim Fagan. “This is a testament to our commitment in providing excellent opportunities and support for veterans looking to enter the business world.”
served our country reach their financial
Director of Operations, Sean Foley, said redbox+ Dumpsters is proud to
BELFOR Franchise Group, visit
Franchise for Veterans. “We want to help all veterans who have and career goals,” Foley said. “We believe that veterans make exceptional entrepreneurs, and we offer a discount to all qualified veterans to make their path to business ownership more accessible.” For more information about belforfranchisegroup.com.\
EMPOWER BRANDS Surges Forward: A Year of Remarkable Growth and Expansion When Empower Brands announced its rebrand last year, the umbrella company set an aggressive goal to increase its portfolio to 10 brands by the close of 2023. Empower currently boasts 11 brands on its roster, having acquired four industry-disrupting organizations – Wallaby Windows, Koala Insulation, Canopy Lawn Care and Bumble Roofing. Empower not only grew its brand roster, but expanded its already established brands adding over 200 new franchise territories, bringing its portfolio to over 800 territories across 42 states and eight countries. The brand also set a company record by surpassing $1.2 billion in systemwide sales. The exceptional growth has garnered recognition for Empower Brands in prominent industry listings, including Entrepreneur’s Franchise 500, Inc. 5000 and Franchise Times’ Dealmakers of the Year. “This year stands as proof of the dedication and hard work of our team, strategic
LEADING FRANCHISOR SURPASSES $1.2 BILLION IN SALES, EXPANDS TERRITORIES AND ACQUIRES KEY BRANDS ALL WITHIN A YEAR OF ITS REBRANDING partners and franchisees,” said Scott
achievements. We’re poised to build
Zide, CEO of Empower Brands. “Their
upon this foundation of collaboration to
commitment has been instrumental
further innovate and excel what we’ve
in our success, driving our growth and
established.”
PENN STATION EAST COAST SUBS Names Jay Farmer Director of Marketing Penn Station East Coast Subs, a leading fast-casual sandwich restaurant franchise, announced Jay Farmer was recently hired as Director of Marketing. Farmer will be responsible for the development and execution of Penn Station’s national marketing strategy and provide guidance on local store marketing plans. He will work closely with the company’s executive leadership team, marketing and franchise operations departments, individual franchisees, and agency partners to increase brand awareness, manage brand equities and standards to drive optimal business results.
FRANCHISE ADDS VETERAN FOOD INDUSTRY EXECUTIVE TO AID IN GROWTH AND VISIBILITY
Farmer comes to Penn Station with more than 20 years of experience in the food industry, leading marketing, sales operations and sales teams. He spent the past 10 years with Tyson Foods, most recently serving as Director of Customer
Category Leadership & Insights. Prior to his time with Tyson Foods, Farmer also worked in marketing, sales operations and category management leadership roles with AdvancePierre Foods, and JMFG – Smithfield Foods earlier in his career. He graduated from the University of Cincinnati with a B.A. in Communication and earned an MBA from Xavier University. “I am excited to join Penn Station, particularly at this important time as we focus on the growth and development of the brand,” said Farmer. “I look forward to working with the many talented and dedicated executives and franchisees in the system as we increase brand awareness and add locations across the region.” Learn more about Penn Station East Coast Subs at penn-station.com. FRANCHISING MAGAZINE USA 51
VETERANS SUPPLEMENT
FRANCHISOR IN DEPTH: OutFit Training
OUTFIT TRAINING SEEKS NATIONAL EXPANSION THROUGH FRANCHISING
OutFit Training – the veteran-founded, mobile outdoor fitness company, is announcing plans to expand its boutique fitness concept throughout the U.S. for the first time through franchising. 7KH EUDQG LV H[FLWHG WR LQWURGXFH LWV WHFKQRORJ\ HQDEOHG PRELOH JURXS ÀWQHVV SHUVRQDO WUDLQLQJ DQG FRUSRUDWH ZHOOQHVV RIIHULQJV WR PRUH ORFDO FRPPXQLWLHV DOO DW D IUDFWLRQ RI WKH FRVW RI WUDGLWLRQDO ÀWQHVV VWXGLRV +DYLQJ ÀUVW HVWDEOLVKHG LWVHOI DV )ORULGD·V OHDGLQJ RXWGRRU À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ÀWQHVV LQGXVWU\ ,Q KH IRXQGHG 75; WKH FRPSDQ\ WKDW ZRXOG FRPPHUFLDOL]H KLV LQYHQWLRQ 75; 6XVSHQVLRQ 7UDLQHU DQG WUDQVIRUP LW LQWR RQH RI WKH PRVW SRSXODU H[HUFLVH V\VWHPV RQ WKH SODQHW 'XULQJ WKH VXFFHHGLQJ \HDUV +HWULFN EXLOW 75; LQWR RQH RI WKH EHVW ORYHG JOREDO EUDQGV LQ ÀWQHVV $ORQJ WKH ZD\ KH UHFRJQL]HG WKDW ZKLOH WKH LQGXVWU\ KDG DQ HQGOHVV 52 FRANCHISING MAGAZINE USA
VXSSO\ RI LQGRRU ERXWLTXH VWXGLRV RI DOO W\SHV LW ODFNHG HYHQ D VLQJOH UHOLDEOH PRELOH ÀWQHVV SURYLGHU WR WKH JUHDW RXWGRRUV 7KLV VSDUNHG WKH LGHD IRU ZKDW ZRXOG EHFRPH WKH 2XW)LW 7UDLQLQJ D WHFKQRORJ\ HQDEOHG PRELOH ÀWQHVV QHWZRUN SURYLGLQJ RXWGRRU JURXS DQG SHUVRQDO WUDLQLQJ VHUYLFHV ,Q +HWULFN VROG 75; WR SULYDWH HTXLW\ DQG OHIW WR SXUVXH KLV LQQRYDWLYH PRELOH WUDLQLQJ FRQFHSW ,Q KH IRUPHG D QHZ FRPSDQ\ DQG UHJLVWHUHG D WUDGHPDUN IRU WKH QDPH 2XW)LW DQG WKH IUDQFKLVH WKDW LV QRZ FKDQJLQJ WKH ODQGVFDSH RI ÀWQHVV ZDV ERUQ ´:KDW VHWV XV DSDUW LV KRZ 2XW)LW 7UDLQLQJ OHWV ÀWQHVV ORYHUV EUHDN IUHH IURP WKH WUDGLWLRQDO FRQÀQHV RI FURZGHG LQGRRU J\PV µ VDLG +HWULFN ´2XW)LW·V WHFKQRORJ\ SODWIRUP FRRUGLQDWHV D QHWZRUN RI PRELOH WUDLQLQJ YDQV HDFK SDFNHG ZLWK D J\P·V ZRUWK RI ZRUOG FODVV 75; WUDLQLQJ HTXLSPHQW ² WR GHOLYHU RXU FOLHQWV ZHOO URXQGHG VWUHQJWK DQG FDUGLR ZRUNRXWV LQ FRQYHQLHQW LQVSLULQJ RXWGRRU ORFDWLRQV QHDU \RX DV ZHOO DV SHUVRQDO WUDLQLQJ VHUYLFHV GHOLYHUHG WR \RXU GULYHZD\ RU FXOGHVDF µ 2XW)LW DOVR RIIHUV D XQLTXH HQWUHSUHQHXULDO RSSRUWXQLW\ WR ÀWQHVV SURIHVVLRQDOV DQG HQWKXVLDVWV ZKR ZDQW WR FRPELQH WKHLU ORYH RI KHDOWK\ OLYLQJ ZLWK D ÁH[LEOH DQG DIIRUGDEOH EXVLQHVV RZQHUVKLS PRGHO 2IIHULQJ LQQRYDWLYH ZRUNRXW H[SHULHQFHV SURSULHWDU\ WHFKQRORJ\ ÁH[LEOH VFKHGXOHV DQG D GLYHUVH UDQJH RI VHUYLFH RIIHULQJV RQ D SUHGLFWDEOH VXEVFULSWLRQ UHYHQXH PRGHO 2XW)LW 7UDLQLQJ SURYLGHV D WUXO\ XQLTXH RSSRUWXQLW\ IRU WKRVH \HDUQLQJ WR EXLOG WKHLU RZQ EXVLQHVVHV ,W HYHQ RIIHUV DQ DIIRUGDEOH FKDQFH IRU ERXWLTXH ÀWQHVV VWXGLR RSHUDWRUV WR H[SDQG WKHLU H[LVWLQJ EXVLQHVVHV EH\RQG WKHLU ZDOOV 7KH EUDQG·V IUDQFKLVH RSSRUWXQLW\ DSSHDOV WR TXDOLÀHG FDQGLGDWHV VHHNLQJ DQ DIIRUGDEOH EX\ LQ
ORZ RYHUKHDG EXVLQHVV ZLWK DQ RSSRUWXQLW\ WR JHQHUDWH FDVKÁRZ DQG EUHDN HYHQ TXLFNO\ )UDQFKLVHHV HQMR\ D IXOO UDQJH RI VXSSRUW E\ 2XW)LW·V KHDGTXDUWHUV WHDP DV ZHOO DV D QHWZRUN RI LQGXVWU\ OHDGLQJ SUHIHUUHG YHQGRUV )UDQFKLVHHV UHFHLYH H[WHQVLYH WUDLQLQJ LQ EXVLQHVV WHFKQRORJ\ DQG ÀWQHVV RSHUDWLRQV ² DV ZHOO DV RQH RI WKH LQGXVWU\·V ORZHVW VWDUWXS LQYHVWPHQWV RI OHVV WKDQ ´:LWK DQ +4 WHDP PDGH RI ÀWQHVV LQGXVWU\ YHWHUDQV ZH·YH VHHQ MXVW DERXW HYHU\ FRQFHLYDEOH WUDLQLQJ PRGHO $QG ZH WKLQN WKH RSSRUWXQLW\ ZLWK 2XW)LW LV XQSDUDOOHG LQ WRGD\·V HFRQRP\ $IWHU WZR \HDUV UXQQLQJ DQG JURZLQJ D PXOWL XQLW EXVLQHVV LQ RXU RZQ FRUSRUDWH PDUNHW ZH·YH H[SHULPHQWHG H[WHQVLYHO\ DQG ZH·YH OHDUQHG WKH KDUG OHVVRQV WKDW ZH FDQ QRZ VKDUH ZLWK RXU IUDQFKLVH SDUWQHUVµ VD\V 'DUUHQ -DFREVRQ 2XW)LW·V &KLHI 2SHUDWLQJ 2IÀFHU ´:H·UH DOVR SDUWQHUHG ZLWK (QWHUSULVH (ÁHHWV DQG RWKHU OHDGLQJ VHUYLFH SURYLGHUV WR FUHDWH DQ RXWVRXUFHG WXUQNH\ VROXWLRQ IRU YDQ SURFXUHPHQW DQG ÀQDQFLQJ FXVWRP XSÀWWLQJ GHOLYHU\ RQJRLQJ PDLQWHQDQFH DQG VR PXFK PRUH µ VD\V -DFREVRQ ´2XU EXVLQHVV PRGHO LV RSWLPL]HG WR KHOS DQ\RQH LQ WKH ÀWQHVV LQGXVWU\ WDNH WKHLU FDUHHU WR WKH QH[W OHYHO 2XU ¶ N DQG 'D\V· VWDQGDUG LV FHUWDLQ WR JHW DQ\ SRWHQWLDO IUDQFKLVHH XS DQG UXQQLQJ WKHLU RZQ PRELOH ÀWQHVV EXVLQHVV YHU\ TXLFNO\ µ 2XW)LW 7UDLQLQJ LQWURGXFHV QHZ ORFDO PDUNHWV WR D FRPPXQLW\ GULYHQ ÀWQHVV H[SHULHQFH WKDW FRPELQHV WKH H[KLODUDWLRQ RI WKH RXWGRRUV ZLWK KLJK LQWHQVLW\ WRWDO ERG\ ZRUNRXWV DQG JUHDW FDPDUDGHULH To learn more about OutFit Training, or for interest in the opportunity to own an OutFit franchise in your community, please visit https://outfitfranchise.com/. FRANCHISING MAGAZINE USA 53
VETERANS SUPPLEMENT
EXPERT ADVICE: Francis James | Local Owner of Expedia Cruises
FROM SERVICE TO SUCCESS:
4 TRANSFERABLE SKILLS TO EMPOWER VETERAN ENTREPRENEURS
Francis James, local owner of Expedia Cruises in Santa Clarita, CA, a full-service leisure travel agency franchise backed by the most powerful travel brand in the world. James spent over 24 years in the Air Force, and a following twenty years in corporate America before joining Expedia Cruises in 2018. Since then, Francis has turned his entrepreneurial dream into a success. If you are interested in Expedia Cruises franchise opportunities, please visit https://expediafranchise.com/.
Transitioning from working in the military to your next career venture can be a daunting prospect for veterans. But the unique skills, discipline, and leadership qualities that veterans develop during military service can be assets in their post-service career. , NQRZ ÀUVWKDQG MXVW KRZ LQWLPLGDWLQJ OLIH RXWVLGH WKH PLOLWDU\ FDQ EH IRU DFWLYH GXW\ VHUYLFH PHPEHUV DQG WKHLU IDPLOLHV +DYLQJ IRXQG IXOÀOOPHQW DQG VXFFHVV LQ HQWUHSUHQHXUVKLS , FDQ DWWHVW WKDW
54 FRANCHISING MAGAZINE USA
IUDQFKLVLQJ KDV HQDEOHG PH WR HPEDUN RQ D VHFRQG FDUHHU DFW WKDW XVHV WKH VNLOOV , OHDUQHG LQ P\ PLOLWDU\ FDUHHU 0\ GDG ZDV LQ WKH PLOLWDU\ ZKLFK LQVSLUHG P\ MRXUQH\ , UHFHLYHG FRQJUHVVLRQDO QRPLQDWLRQV DQG ZDV DSSRLQWHG WR WKH $LU )RUFH DFDGHP\ DQG WKHQ VSHQW \HDUV VHUYLQJ LQ DFWLYH GXW\ DQG \HDUV DV UHVHUYLVW LQ WKH $LU )RUFH DIWHU , UHWLUHG DW UDQN RI /W &RORQHO 'XULQJ DFWLYH GXW\ , HDUQHG DQ 0%$ LQ FRUSRUDWH ÀQDQFH IURP &KDSPDQ 8QLYHUVLW\ RQFH UHWLUHG , VSHQW WZR GHFDGHV LQ FRUSRUDWH $PHULFD EHIRUH XOWLPDWHO\ GHFLGLQJ WR JR LQWR EXVLQHVV IRU P\VHOI LQ , KDG DOZD\V ZDQWHG WR EH DQ HQWUHSUHQHXU EXW QHYHU WRRN WKH OHDS
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ÀUVW WLPH IUDQFKLVHH
1Your Team is a Resource
7KH FRPPRQ SKUDVH ´WKHUH·V QR ¶,· LQ WHDP µ WDNHV RQ D GLIIHUHQW PHDQLQJ LQ WKH PLOLWDU\ 9HWHUDQV DUH DFFXVWRPHG WR ZRUNLQJ ZLWK GLYHUVH JURXSV RI LQGLYLGXDOV
no question that each branch of the military has a very specific RI JHWWLQJ WR NQRZ HDFK RI \RXU HPSOR\HHV “ It’s structure and hierarchy. This translates into business as structure is RQ D PRUH SHUVRQDO OHYHO (PSOR\ LQ SHUVRQ vitally important to keep operations running efficiently. ”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·W VLPSO\ ORRN DW \RXU WHDP PHPEHUV DV DQRWKHU ERG\ EXW LQVWHDG DV D UHVRXUFH ² WKH\ DUH WKH EDFNERQH RI \RXU EXVLQHVV 0\ WLPH LQ WKH VHUYLFH WDXJKW PH KRZ WR VHUYH DQG VXSSRUW P\ WHDP DQG DV D WHDP ZH OHDUQHG KRZ WR ZRUN WRJHWKHU WR WDFNOH FKDOOHQJHV 7KH PRVW LPSRUWDQW DVSHFW RI WHDPEXLOGLQJ LQ EXVLQHVV LV XWLOL]LQJ HDFK REVWDFOH DV D OHDUQLQJ RSSRUWXQLW\ VR \RX FDQ LPSURYH DQG PRYH IRUZDUG EHWWHU SUHSDUHG
2Own Your Role
%HLQJ D EXVLQHVV RZQHU FRPHV ZLWK DFFRXQWDELOLW\ ²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
OHDGHU $V D OHDGHU \RX DUH XOWLPDWHO\ DFFRXQWDEOH IRU HYHU\WKLQJ WKDW KDSSHQV LQ \RXU EXVLQHVV (YHU\ FXVWRPHU \RX VHUYH VHUYLFH \RXU RIIHU RU SURGXFW \RX VHOO LV D UHÁHFWLRQ RI \RXU EXVLQHVV DQG XOWLPDWHO\ WKH SHUVRQ UXQQLQJ WKH EXVLQHVV (QWUHSUHQHXUV QHHG WR WDNH SULGH LQ ZKDWHYHU WKHLU EXVLQHVV SXWV RXW DV ZHOO DV LQVSLUH DQG PRWLYDWH WKHLU WHDP %\ KDYLQJ D GLVFLSOLQHG ZRUN HWKLF EHLQJ DGDSWDEOH WR FKDQJH DQG KDYLQJ WKH WHQDFLW\ WR QDYLJDWH KLJK SUHVVXUH VLWXDWLRQV HQWUHSUHQHXUV FDQ GULYH WKHLU EXVLQHVV WR VXFFHVV 7KLV NLQG RI ÁH[LEOH \HW DFFRXQWDEOH PLQGVHW KHOSV OHDGHUV IRVWHU D VWURQJ ZRUN HWKLF DQG PDNH VRXQG EXVLQHVV GHFLVLRQV
3Be a Strong Voice
:KLOH VRPH SHRSOH WKULYH LQ WHDP VHWWLQJV DQG DUH FRPIRUWDEOH ÀOOLQJ D VXSSRUW UROH RWKHUV VXFK DV P\VHOI KDYH DQ LQVWLQFWLYH GULYH WR GR PRUH (YHU\RQH KDV WKHLU RZQ OHDGHUVKLS VW\OH DQG SHUVRQDOLW\ DQG SDUW RI EHLQJ D JRRG OHDGHU LV EHLQJ RSHQ DQG KRQHVW DERXW \RXU FRPPXQLFDWLRQ 'R QRW VK\ DZD\ IURP HPEUDFLQJ \RXU SHUVRQDO OHDGHUVKLS VW\OH ² IXHO WKDW KXQJHU DQG HQVXUH \RXU YRLFH LV KHDUG %\ HVWDEOLVKLQJ \RXUVHOI DV D SRZHU SOD\HU RQ WKH WHDP \RX HDUQ WKH UHVSHFW RI \RXU FROOHDJXHV VXSHULRUV DQG HPSOR\HHV 'HYHORSLQJ P\ YRLFH DV D OHDGHU GLGQ·W KDSSHQ RYHUQLJKW :KLOH , ZDV LQ WKH PLOLWDU\ , DOZD\V YRLFHG P\ GHVLUH WR WDNH RQ PRUH UHVSRQVLELOLW\ 1RZ DV D EXVLQHVV RZQHU , DP DEOH WR LQVSLUH P\ WHDP WR WDNH RQ PRUH UHVSRQVLELOLW\ DQG ZRUN WRZDUGV EHLQJ VWURQJ OHDGHUV 1XUWXULQJ DQG VXSSRUWLQJ \RXU WHDP LV D YLWDO SDUW RI WKH EXVLQHVV ² \RX KDYH WR OHDUQ WR VLPXOWDQHRXVO\ JXLGH WKRVH ZKR DUH VWHSSLQJ LQWR D VWURQJ OHDGHUVKLS UROH DQG IRVWHU WKRVH ZKR DUH MXVW JHWWLQJ WKHLU EHDULQJV 'RQ·W XQGHUHVWLPDWH WKH SRZHU DQG YDOXH
ZLWK WHDP PHPEHUV RQH RQ RQH ZKHUH \RX FDQ SURYLGH SURIHVVLRQDO GHYHORSPHQW DQG VHWWLQJ LQGLYLGXDO JRDOV $ VWURQJ YRLFH DV D OHDGHU ZLOO LQVWLOO FRQÀGHQFH LQ \RXU WHDP DQG KHOS QDYLJDWH KLJK SUHVVXUH VLWXDWLRQV WKDW DUH LQHYLWDEOH ZKHQ VWDUWLQJ D EXVLQHVV
4Structure is Your Friend
,W·V QR TXHVWLRQ WKDW HDFK EUDQFK RI WKH PLOLWDU\ KDV D YHU\ VSHFLÀF VWUXFWXUH DQG KLHUDUFK\ 7KLV WUDQVODWHV LQWR EXVLQHVV DV VWUXFWXUH LV YLWDOO\ LPSRUWDQW WR NHHS RSHUDWLRQV UXQQLQJ HIÀFLHQWO\ %XVLQHVVHV FRPH LQ DOO VKDSHV DQG VL]HV VR VWUXFWXUH LVQ·W D RQH VL]H ÀWV DOO PROG 7KDW PHDQV WKDW LI RQH VWUXFWXUH LVQ·W ZRUNLQJ \RX QHHG WR WU\ VRPHWKLQJ QHZ , QDWXUDOO\ JUDYLWDWH WRZDUG D FOHDQ DQG FRQVLVWHQW VWUXFWXUH EHFDXVH RI P\ PLOLWDU\ H[SHULHQFH ,·YH OHDUQHG WKDW HVWDEOLVKLQJ D FOHDUO\ GHÀ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
FRANCHISING MAGAZINE USA 55
VETERANS SUPPLEMENT
Q&A: Doug Nick Campbell Smith | Belfor | SolaFranchise Salons Group
DSSURDFK WR EXVLQHVV KHOSV IUDQFKLVHHV OHDUQ IURP WKHLU PDQDJHUV DQG IURP RWKHU IUDQFKLVHHV 7KLV IRVWHUV FROODERUDWLRQ DPRQJ VWDII PHPEHUV DQG HQVXUHV D FRKHVLYH ZRUNLQJ HQYLURQPHQW SRLVHG IRU JURZWK DQG VXFFHVV
with DOUG SMITH SENIOR VICE PRESIDENT OF FRANCHISE DEVELOPMENT, BELFOR FRANCHISE GROUP
How does military training and discipline contribute to the success of veterans as franchise owners? 0LOLWDU\ YHWHUDQV UHFRJQL]H WKH YDOXH RI systems, discipline and commitment and WKH\ W\SLFDOO\ SRVVHVV VWURQJ OHDGHUVKLS VNLOOV DOO RI ZKLFK DUH WUDLWV UHTXLUHG WR VXFFHVVIXOO\ RSHUDWH D IUDQFKLVH %(/)25 )UDQFKLVH *URXS·V IUDQFKLVH RSSRUWXQLWLHV DUH IRXQGHG RQ SURYHQ DQG WHVWHG EXVLQHVV PRGHOV 2XU YHWHUDQ RZQHUV IUHTXHQWO\ GLVFRYHU WKDW IROORZLQJ %(/)25·V HVWDEOLVKHG EXVLQHVV PRGHO LV IDU OHVV GDXQWLQJ ZKHQ FRPSDUHG WR YHQWXULQJ LQWR
56 FRANCHISING MAGAZINE USA
LQGHSHQGHQW HQWUHSUHQHXUVKLS DQG DOVR PRUH UHZDUGLQJ WKDQ SXUVXLQJ D MRE LQ WKH FLYLOLDQ FRUSRUDWH ZRUOG
How do veterans’ experience with teamwork and collaboration in the military positively impact their ability to work with a franchise team? )RU PDQ\ VHUYLFH PHQ DQG ZRPHQ FROODERUDWLRQ DQG WHDPZRUN DUH PLVVLRQ FULWLFDO LQ DFWXDOO\ VDYLQJ OLYHV VR WKRVH DWWULEXWHV PRVW GHÀQLWHO\ WUDQVODWH LQWR HIIHFWLYH WHDP PDQDJHPHQW VNLOOV LQ RXU VHUYLFH EDVHG IUDQFKLVHV $ WHDP RULHQWHG
Can you discuss the significance of veterans’ commitment to service and community, and how it positively influences their engagement as franchise owners? 9HWHUDQV RIWHQ ÀQG LW YHU\ UHZDUGLQJ WR PDNH D PHDQLQJIXO LPSDFW LQ WKHLU FRPPXQLWLHV DQG WKH\ WDNH JUHDW SULGH LQ WKHLU PLVVLRQ WR VHUYH WKH FRPPXQLW\ 2XU EUDQGV DUH SDVVLRQDWH DERXW JLYLQJ EDFN WR WKH FRPPXQLWLHV ZH VHUYH DQG ZH HQFRXUDJH RXU IUDQFKLVHHV WR KDYH D VWURQJ ORFDO SUHVHQFH LQ WKHLU FRPPXQLWLHV 0DQ\ YHWHUDQV RIWHQ ÀQG WKDW WKH FLYLOLDQ ZRUN WKH\ GR DIWHU WKHLU VHUYLFH HQGV ODFNV PHDQLQJ %\ FKRRVLQJ WR VWDUW D EXVLQHVV WKDW SURYLGHV HVVHQWLDO UHVLGHQWLDO DQG FRPPHUFLDO VHUYLFHV RXU IUDQFKLVHHV FDQ FRQWLQXH WKHLU FXVWRP RI VHUYLFH E\ FOHDQLQJ UHVWRULQJ PDLQWDLQLQJ DQG RU VDIHJXDUGLQJ ORFDO KRPHV DQG EXVLQHVVHV LQ WKHLU DUHD 7KLV IRFXV DOORZV YHWHUDQ IUDQFKLVHHV WR KHOS SHRSOH WKURXJK FKDOOHQJLQJ VLWXDWLRQV DV WKH\ ZRUN WR GHOLYHU SRVLWLYH RXWFRPHV
Can you share insights into how veterans’ focus on mission accomplishment aligns with the goals and objectives of successful franchise operations? 9HWHUDQV KDYH EHHQ WUDLQHG WR WKLQN DQG SODQ VWUDWHJLFDOO\ WR HQVXUH D SRVLWLYH RXWFRPH 7KHVH VNLOOV FDQ EH DSSOLHG WRZDUG WKH PDQDJHPHQW RI RQH RI RXU IUDQFKLVH EXVLQHVVHV 'HYHORSLQJ ORQJ WHUP JRDOV LPSOHPHQWLQJ HIIHFWLYH VWUDWHJLHV DQG DQWLFLSDWLQJ FKDOOHQJHV DUH YLWDO DVSHFWV RI ERWK PLOLWDU\ RSHUDWLRQV DQG RSHQLQJ D UHSXWDEOH VHUYLFH IRFXVHG IUDQFKLVH
How does the ability to adapt to different environments and situations, characteristic of military service, benefit veterans in the diverse landscape of franchising? 0LOLWDU\ VHUYLFH PHPEHUV DUH H[SRVHG WR YDULHW\ RI VRFLDO VLWXDWLRQV DQG DUH WUDLQHG WR DGDSW WR FRQVWDQWO\ FKDQJLQJ FLUFXPVWDQFHV 0LVVLRQ VXFFHVV LV GHSHQGHQW RQ EXLOGLQJ VWURQJ UHODWLRQVKLSV ZLWK IHOORZ VHUYLFH PHPEHUV %HFDXVH RI WKRVH H[SHULHQFHV YHWHUDQ EXVLQHVV RZQHUV KDYH OHDUQHG WR EH TXLFN RQ WKHLU IHHW DQG ÀQG FUHDWLYH VROXWLRQV WR FRPSOH[ SUREOHPV 7KHVH SUREOHP VROYLQJ VNLOOV DUH LQYDOXDEOH ZKHQ GHDOLQJ ZLWK D GLYHUVH FXVWRPHU EDVH DQG WKLV DGDSWDELOLW\ IRVWHUV
WUXVW DQG OR\DOW\ DPRQJ FXVWRPHUV IURP YDULRXV EDFNJURXQGV FRQWULEXWLQJ WR WKH VXFFHVV RI WKHLU IUDQFKLVH
In what ways do veterans’ dedication to continuous improvement and learning contribute to the ongoing success of their franchise ventures?
WR YHWHUDQV DQG WR PDNH RXU IUDQFKLVH RSSRUWXQLWLHV HYHQ PRUH DFFHVVLEOH %(/)25 )UDQFKLVH *URXS RIIHUV D VSHFLDO YHWHUDQ GLVFRXQW WKDW LV DSSOLHG WR WKH LQLWLDO IUDQFKLVH IHH :H EHOLHYH WKDW YHWHUDQV KDYH D XQLTXH SHUVSHFWLYH DQG GHGLFDWLRQ WKDW FDQ FRQWULEXWH WR WKH IXWXUH VXFFHVV RI RXU IUDQFKLVH IDPLO\ VR ZH GR RXU EHVW WR HQVXUH WKDW RXU IUDQFKLVH RSSRUWXQLWLHV DUH ZLWKLQ UHDFK IRU WKRVH ZKR KDYH VHUYHG RXU FRXQWU\
&RQWLQXRXV LPSURYHPHQW LV HVVHQWLDO LQ PLOLWDU\ VHUYLFH DQG LW LV HTXDOO\ LPSRUWDQW WR IUDQFKLVH JURZWK 9HWHUDQV WKURXJK WKHLU FRPPLWPHQW WR OHDUQLQJ DUH UHDGLO\ HTXLSSHG WR LGHQWLI\ RSSRUWXQLWLHV IRU H[SDQVLRQ HQWHU QHZ PDUNHWV DQG H[SORUH DGGLWLRQDO UHYHQXH VWUHDPV FRQWULEXWLQJ WR WKH RYHUDOO JURZWK RI WKHLU EXVLQHVVHV 9HWHUDQV DUH QRW DIUDLG WR SXW LQ ORQJ KRXUV DQG WR OHDG E\ H[DPSOH 7KHVH WUDLWV DUH FULWLFDO ZKHQ VFDOLQJ D IUDQFKLVH EXVLQHVV 7KHLU GHWHUPLQDWLRQ WR RYHUFRPH D YDULHW\ RI FKDOOHQJHV SURSHOV PDQ\ YHWHUDQ RZQHUV WR WKULYH LQ WKH IUDQFKLVLQJ LQGXVWU\
Is joining a franchise less of a financial burden on veterans’ than if they were to go into business on their own? ,W·V LPSRUWDQW IRU YHWHUDQV WR WKRURXJKO\ UHVHDUFK DQG HYDOXDWH VSHFLÀF IUDQFKLVH RSSRUWXQLWLHV WR HQVXUH DOLJQPHQW ZLWK WKHLU VNLOOV JRDOV DQG ÀQDQFLDO FDSDELOLWLHV 7R H[SUHVV RXU JUDWLWXGH
ABOUT DOUG SMITH: Doug, Senior Vice President of Franchise Development at BELFOR Franchise Group, has decades of experience in the industry. He has a strong track record working in franchise sales and development leadership roles to help franchise systems grow their footprint. Doug has been an integral part of BELFOR Franchise Group’s acquisition of HRI and the expansion of the group’s strong community of residential and commercial service brands.
FRANCHISING MAGAZINE USA 57
VETERANS SUPPLEMENT
SNAPSHOT: Dustin Zroka | TruBlue Home Service | Minnesota
HELPING SENIORS AND BUSY ADULTS MAINTAIN THEIR HOMES IN MINNESOTA AFTER MILITARY RETIREMENT
After serving my country through my military service, I found a way to continue serving others, and in particular my community, through the handyman and senior focused franchise TruBlue Home Service Ally. With TruBlue, we offer quality home maintenance and handyman services to seniors and busy adults. , VHUYHG LQ WKH 1DY\ DV DQ $YLDWLRQ 0DFKLQLVW·V 0DWH IRU ÀYH \HDUV LQ WKH HDUO\ V DQG UHWXUQHG LQ WR VHUYH ZLWK WKH 1DY\ 5HVHUYHV LQ WKH 3HUVLDQ *XOI IRU WZR \HDUV ,Q EHWZHHQ P\ WLPH LQ DFWLYH GXW\ , DOVR ZRUNHG DV
TruBlue business model “ Therelies on communication, teamwork, chain of command, hard work — that is something that the military definitely ingrained in me, and it applies to franchise ownership, as well.
”
58 FRANCHISING MAGAZINE USA
D QXWULWLRQ FRDFK DQG SHUVRQDO WUDLQHU IRU /LIHWLPH )LWQHVV LQ 0LQQHVRWD :KLOH , ZDV GHSOR\HG LQ , EHJDQ WDONLQJ ZLWK P\ IULHQG 6WHYHQ 0LONRYLFK DERXW WKH RSSRUWXQLW\ WR RSHQ D EXVLQHVV RI RXU RZQ 2XU RULJLQDO SDVVLRQ ZDV IRU KHOSLQJ EHWWHU WKH FRPPXQLW\ DQG LPSURYLQJ TXDOLW\ RI OLIH IRU WKRVH DURXQG XV :KHQ ZH GLVFRYHUHG WKH 7UX%OXH +RPH 6HUYLFH $OO\ IUDQFKLVH LW JDYH XV WKDW IHHOLQJ :H DUH SURWHFWRUV ³ ZH ZDQW WR PDNH VXUH WKDW SHRSOH DUH WDNHQ FDUH RI DQG WKH SHRSOH ZKR QHHG DVVLVWDQFH DUH EHLQJ KHOSHG 7KDW LV ZK\ WUDQVLWLRQLQJ IURP WKH PLOLWDU\ WR D FRPPXQLW\ EDVHG KDQG\PDQ VHUYLFH IHOW OLNH VXFK D VWURQJ ÀW 7UX%OXH FRPELQHV RXU EDFNJURXQGV LQ KHDOWK ZHOOQHVV WKH PLOLWDU\ UHDO HVWDWH KRXVLQJ DQG FRPPXQLW\ VHUYLFH LQ D ZD\ WKDW HQDEOHV XV WR PDNH D GLIIHUHQFH HVSHFLDOO\ IRU VHQLRUV DQG EXV\ IDPLOLHV 7RGD\ , VHH PDQ\ SDUDOOHOV EHWZHHQ P\ PLOLWDU\ H[SHULHQFH DQG UXQQLQJ P\ 7UX%OXH +RPH 6HUYLFH $OO\ RI (GLQD DQG 3ULRU /DNH IUDQFKLVH 7KH 7UX%OXH EXVLQHVV PRGHO UHOLHV RQ FRPPXQLFDWLRQ WHDPZRUN FKDLQ RI FRPPDQG KDUG ZRUN ³ WKDW LV VRPHWKLQJ WKDW WKH PLOLWDU\ GHÀQLWHO\ LQJUDLQHG LQ PH DQG LW DSSOLHV WR IUDQFKLVH RZQHUVKLS DV ZHOO 9HWHUDQV PDNH JUHDW EXVLQHVV RZQHUV EHFDXVH RI
We want to stay mission“ oriented in helping as many people in the community as we can. The more we grow, the more people we can help.
”
RXU FRPPLWPHQW WR VHUYLFH RXU DELOLW\ WR OHDG DQG RXU H[SHULHQFH LQ ZRUNLQJ ZLWKLQ VWUXFWXUHG V\VWHPV :H XQGHUVWDQG WKH LPSRUWDQFH RI SHUVHYHUDQFH DQG FRPPXQLW\ ³ YDOXHV WKDW DUH DW WKH KHDUW RI RXU EXVLQHVV :KHQ LW FRPHV WR WKH IXWXUH , SODQ RQ NHHSLQJ WKDW VHUYLFH RULHQWHG PLQGVHW DW WKH IRUHIURQW ZKLOH FRQWLQXLQJ WR H[SDQG WKH EXVLQHVV :H ZDQW WR VWD\ PLVVLRQ RULHQWHG LQ KHOSLQJ DV PDQ\ SHRSOH LQ WKH FRPPXQLW\ DV ZH FDQ 7KH PRUH ZH JURZ WKH PRUH SHRSOH ZH FDQ KHOS $FFRUGLQJ WR WKH 1DWLRQDO &RXQFLO RQ $JLQJ RI VHQLRUV VD\ WKH\ SODQ WR UHPDLQ LQ WKHLU KRPHV IRU WKH QH[W ÀYH WR WHQ \HDUV 7KLV JLYHV XV WKH RSSRUWXQLW\ WR KHOS WKHVH VHQLRUV LPSURYH WKHLU TXDOLW\ RI OLIH DV WKH\ DJH ZKHWKHU WKDW·V KDQG\PDQ SURMHFWV DQG WR GR OLVW FKRUHV SUHYHQWDWLYH KRPH PDLQWHQDQFH SURJUDPV VHDVRQDO ZRUN RU VHQLRU PRGLÀFDWLRQ VHUYLFHV
We’re honored to serve veterans. At SYNERGY HomeCare, we’re committed to providing veterans and their families with exceptional in-home care. And with the vast majority of our locations being contracted with the VA, we make it easy for veterans to use their VA benefits to get the quality in-home support they deserve.
VA benefits that may cover home care services include:
Reliable & flexible home care assistance
HOUSEBOUND PENSION:
Here are some of the many ways our experienced caregivers proudly serve veterans: · Companion care · Personal care / assistance with daily activities · Disability assistance · Recovery support for illness, stroke or surgery
· Light housekeeping, errands and transportation · Medication reminders · Meal preparation · Assistance with mobility around the home · Respite care for family caregivers
VA AID AND ATTENDANCE:
A benefit paid by the VA to eligible veterans, their spouses or surviving spouses in addition to a veteran’s basic pension.
A benefit paid by the VA to eligible veterans who get a VA pension and spend most of their time at home because of a permanent disability. HOMEMAKER & HOME HEALTH AIDE CARE:
A benefit for eligible veterans who need personal care services and help with activities of daily living. May cover the cost of respite care services to provide relief for family caregivers. Care is provided by organizations like SYNERGY HomeCare who are part of the Community Care Network, a network of VA-approved providers.
· Memory care
Respite support for military family caregivers We understand that caregiving is a full-time job. If you’re a family caregiver to an injured, ill or wounded service member or veteran, we’re here to help. Our flexible approach to respite care can give family caregivers time to refresh and recharge, whether it’s for a few hours or a few days.
Call us to find the home care solution that’s right for you.
877-432-2692
SYNERGYHomeCare.com/veterans Proudly independently owned and operated. © 2023 SYNERGY HomeCare. All rights reserved.
FRANCHISING MAGAZINE USA 59
VETERANS SUPPLEMENT
FRANCHISEE IN ACTION: Jason Hayness | The Covery
JASON HAYNES:
AIR FORCE VETERAN TURNED WELLNESS SPA FRANCHISEE, PIONEERING HOLISTIC HEALTH IN HUNTSVILLE, ALABAMA In the heart of Huntsville, Alabama, Jason Haynes, a distinguished Air Force Veteran, has seamlessly transitioned from a notable military career to a new mission as a franchisee of The Covery, a boutique wellness spa brand dedicated to providing a diverse collection of non-invasive therapies that fortify both the mind and the body. :LWK DQ LPSUHVVLYH DOPRVW \HDUV RI VHUYLFH LQ WKH 86 $LU )RUFH +D\QHV UHWLUHG LQ +LV PLOLWDU\ MRXUQH\ LQFOXGHG YDULRXV UROHV VHUYLQJ LQ SRVLWLRQV IURP (OHFWURQLF :DUIDUH 7HFKQLFLDQ ,QVWUXFWRU $LUFUDIW 0DLQWHQDQFH 2IÀFHU 60 FRANCHISING MAGAZINE USA
DQG KLV ÀQDO WLWOH DV $FTXLVLWLRQ 3URJUDP 0DQDJHU 1RWDEO\ KLV PRVW FKHULVKHG \HDUV ZHUH VSHQW DV D 6TXDGURQ &RPPDQGHU VKRZFDVLQJ KLV SDVVLRQ IRU OHDGHUVKLS DQG FRPPLWPHQW WR H[FHOOHQFH :KHQ UHÁHFWLQJ RQ WKH LQWHUVHFWLRQ EHWZHHQ KLV PLOLWDU\ FDUHHU DQG RZQHUVKLS RI 7KH &RYHU\ +XQWVYLOOH +D\QHV HPSKDVL]HV WKH SLYRWDO UROH WKDW LQWHJULW\ DQG OHDGHUVKLS SOD\HG LQ VKDSLQJ KLV HQWUHSUHQHXULDO MRXUQH\ DIWHU UHWLUHPHQW ´0\ VXFFHVV DV D IUDQFKLVHH LV FUHGLWHG WR WKH YDOXDEOH OHVVRQV OHDUQHG IURP EHLQJ FRPPLWWHG DQG DGDSWDEOH LQ P\ PLOLWDU\ UROHV µ VDLG +D\QHV ´, DP QRZ DGHSW WR PDNLQJ WKH ULJKW GHFLVLRQV LQ P\ UROH DV DQ $FTXLVLWLRQ 3URJUDP 0DQDJHU LQ WKH VSD µ ,Q DGGLWLRQ WR 7KH &RYHU\·V DELOLW\ WR PDNH DQ LPSDFW RQ KLV FRPPXQLW\ WKH\
DUH VWURQJ VXSSRUWHUV RI YHWHUDQV DQG ÀUVW UHVSRQGHUV RIIHULQJ D GLVFRXQW RII WKHLU LQLWLDO IUDQFKLVH IHH IRU 9HWHUDQV RI WKH 8 6 DUPHG VHUYLFHV EUDQFKHV DQG WKRVH ZKR TXDOLI\ XQGHU WKH ,QWHUQDWLRQDO )UDQFKLVH $VVRFLDWLRQ·V 9HW)UDQ SURJUDP $GGLWLRQDOO\ WKH\ DOVR RIIHU D GLVFRXQW RQ WKH LQLWLDO IUDQFKLVH IHH WR )LUVW 5HVSRQGHUV )LUHÀJKWHUV 3DUDPHGLFV DQG /DZ (QIRUFHPHQW 2IÀFHUV ´$V D WRNHQ RI DSSUHFLDWLRQ IRU WKHLU GHGLFDWHG VHUYLFH 7KH &RYHU\ SURXGO\ H[WHQGV GLVFRXQWV WR YHWHUDQV DQG ÀUVW UHVSRQGHUV :H UHFRJQL]H WKH LQYDOXDEOH VNLOOV DQG FRPPLWPHQW WKH\ EULQJ WR RXU FRPPXQLW\ +DYLQJ +D\QHV DV D IUDQFKLVHH KDV SURYHQ WR EH D WUXO\ LQYDOXDEOH DVVHW +LV VWURQJ VHQVH RI OHDGHUVKLS DQG XQZDYHULQJ GHGLFDWLRQ PLUURU WKH TXDOLWLHV ZH FKHULVK DW 7KH &RYHU\ PDNLQJ KLP DQ H[FHSWLRQDO SDUWQHU LQ RXU PLVVLRQ WR SURYLGH WRS QRWFK VHUYLFHV WR RXU FXVWRPHUV µ VKDUHG 7DWXP &UHZV &(2 RI 7KH &RYHU\ +D\QHV KDV JRQH DERYH DQG EH\RQG DW KLV +XQWVYLOOH ORFDWLRQ LQ DFWLYHO\ VXSSRUWLQJ YHWHUDQV GHDOLQJ ZLWK VHUYLFH UHODWHG GLVDELOLWLHV ,Q UHFRJQLWLRQ RI WKHLU VDFULÀFH WKH VSD RIIHUV GLVFRXQWV IRU YHWHUDQV FUHDWLQJ D VSDFH WKDW XQGHUVWDQGV DQG FDWHUV WR WKH XQLTXH QHHGV RI WKRVH ZKR KDYH VHUYHG )RU PLOLWDU\ PHPEHUV QDYLJDWLQJ WKH SK\VLFDO DQG PHQWDO FKDOOHQJHV RI WKHLU VHUYLFH D KROLVWLF DSSURDFK WR UHFRYHU\ LV SDUDPRXQW 9DULRXV WKHUDSHXWLF PRGDOLWLHV SOD\ D SLYRWDO UROH LQ HQKDQFLQJ WKHLU ZHOO EHLQJ /LJKW WKHUDS\ IRU H[DPSOH KDUQHVVHV VSHFLÀF ZDYHOHQJWKV WR DOOHYLDWH V\PSWRPV RI GHSUHVVLRQ DQ[LHW\ DQG VOHHS GLVRUGHUV +HDW WKHUDS\ WKURXJK VDXQD VHVVLRQV RU ZDUP FRPSUHVVHV DLGV LQ PXVFOH UHOD[DWLRQ UHGXFHV LQÁDPPDWLRQ DQG SURPRWHV RYHUDOO VWUHVV UHOLHI³HVVHQWLDO IRU LQGLYLGXDOV HQJDJHG LQ SK\VLFDOO\ GHPDQGLQJ DFWLYLWLHV 6DOW WKHUDS\ NQRZQ IRU LWV DQWL LQÁDPPDWRU\ DQG DQWLEDFWHULDO SURSHUWLHV SURYHV LQYDOXDEOH LQ UHVSLUDWRU\ KHDOWK DGGUHVVLQJ LVVXHV
FRPPRQO\ IDFHG E\ PLOLWDU\ SHUVRQQHO &ROG WKHUDS\ RIIHUHG WKURXJK FU\RWKHUDS\ DLGV LQ UHGXFLQJ PXVFOH VRUHQHVV LQÁ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ÀOOLQJ SRVW UHWLUHPHQW FDUHHU EXW D SODWIRUP WR XWLOL]H KLV OHDGHUVKLS VWUHQJWKV LQ D PHDQLQJIXO ZD\
7KLV YHQWXUH DOORZV KLP WR JLYH EDFN WR KLV FRPPXQLW\ LQ D PDQQHU WKDW KROGV D SHUVRQDO FRQQHFWLRQ FDWHULQJ WR WKH QHHGV RI PLOLWDU\ SHUVRQQHO DQG YHWHUDQV +D\QHV UHÁHFWHG RQ KLV MRXUQH\ ´%HFRPLQJ D IUDQFKLVH SDUWQHU ZLWK 7KH &RYHU\ LV PRUH WKDQ D FDUHHU LW·V DQ RSSRUWXQLW\ WR FRQWLQXH VHUYLQJ P\ FRPPXQLW\ SDUWLFXODUO\ WKRVH ZKR KDYH VHUYHG RXU FRXQWU\ 7KH DELOLW\ WR EOHQG P\ OHDGHUVKLS H[SHULHQFH ZLWK D FRPPLWPHQW WR KROLVWLF KHDOWK LV WUXO\ UHZDUGLQJ DQG ,·P JUDWHIXO WR FRQWULEXWH WR WKH ZHOO EHLQJ RI P\ IHOORZ YHWHUDQV µ ,Q FRPELQLQJ KLV PLOLWDU\ EDFNJURXQG ZLWK KLV UROH DV D &RYHU\ :HOOQHVV 6SD IUDQFKLVHH +D\QHV KDV IRXQG D SXUSRVHIXO SDWK WKDW VHDPOHVVO\ LQWHJUDWHV KLV SDVVLRQ IRU OHDGHUVKLS DQG GHGLFDWLRQ WR WKH ZHOO EHLQJ RI KLV FRPPXQLW\ FRANCHISING MAGAZINE USA 61
VETERANS SUPPLEMENT
FRANCHISEE IN ACTION: Mark McMurray | Floor Coverings International
REDEFINING SHIPSHAPE:
NAVY OFFICER’S IMPACTFUL CAREER IN THE FLOORING BUSINESS Mark McMurray always knew he wanted to try many things,
Roots in the Military
but after a career in the military and as a leadership consultant,
%RUQ RQ DQ $LU )RUFH PLOLWDU\ EDVH 0DUN 0F0XUUD\ JUHZ XS ZDWFKLQJ KLV IDWKHU·V VXFFHVVIXO PLOLWDU\ FDUHHU %HIRUH KH JUDGXDWHG IURP KLJK VFKRRO 0F0XUUD\ KDG MRLQHG WKH 0DULQHV DV D SULYDWH ÀUVW FODVV +H KDG VHW KLV VLJKWV RQ D EULJKW IXWXUH LQ WKH DUPHG IRUFHV DQG KH ZDQWHG WR PD[LPL]H KLV PLOLWDU\ H[SHULHQFH 0F0XUUD\ ZDV VHOHFWHG WR DWWHQG WKH 8 6 1DYDO $FDGHP\ IURP ZKLFK KH JUDGXDWHG DQG ZHQW RQ WR VHUYH DV D 6XUIDFH :DUIDUH 2IÀFHU RQ D 'HVWUR\HU LQ -DSDQ ,W ZDV WKHUH WKDW KH KDG KLV ÀUVW H[SHULHQFHV ZLWK SURJUDP PDQDJHPHQW DQG HQJLQHHULQJ RSHUDWLRQV
McMurray has been able to chart his own course as a business owner with Floor Coverings International.
)RU D IHZ \HDUV 0F0XUUD\ KRQHG KLV OHDGHUVKLS VNLOOV RQ WKH GHFNV RI 8 6 1DY\ YHVVHOV RYHUVHDV ,Q KH WUDQVLWLRQHG RXW RI WKH PLOLWDU\ UHDG\ IRU KLV QH[W DGYHQWXUH 0F0XUUD\ ZDV KLUHG E\ *HQHUDO (OHFWULF ZKHUH KH WRRN RQ OHDGHUVKLS UROHV LQ RSHUDWLRQV PDQDJHPHQW FUHDWLQJ D IRXQGDWLRQ IRU KLV FDUHHU RXWVLGH RI WKH PLOLWDU\ 2YHU WKH FRXUVH RI WKH QH[W WZR GHFDGHV 0F0XUUD\ ZHQW RQ WR HDUQ KLV 0DVWHU RI 6FLHQFH LQ 2SHUDWLRQV 0DQDJHPHQW DQG D /HDQ 6L[ 6LJPD 0DVWHU %ODFN %HOW &HUWLÀFDWLRQ 62 FRANCHISING MAGAZINE USA
0F0XUUD\ SULRULWL]HG HGXFDWLQJ KLPVHOI DV D OHDGHU EUXVKLQJ XS RQ WKH ODWHVW OHDGHUVKLS WUHQGV DQG FDVH VWXGLHV :RUNLQJ DV D OHDGHUVKLS FRQVXOWDQW DFURVV VHYHUDO LQGXVWULHV 0F0XUUD\ OHDUQHG WKH LQV DQG RXWV RI ZKDW KHOSHG EXVLQHVVHV RSHUDWH VPRRWKO\ +H ZDV ZRUNLQJ ZLWK )LUVW6HUYLFH %UDQGV ZKHQ KH PHW WKH OHDGHUVKLS WHDP RI )ORRU &RYHULQJV ,QWHUQDWLRQDO³ D IUDQFKLVH EXVLQHVV WKDW ZRXOG JR RQ WR SOD\ DQ LQWHJUDO UROH LQ KLV IXWXUH +DYLQJ ZHLJKHG WKH SRVVLELOLW\ RI VPDOO EXVLQHVV RZQHUVKLS IRU TXLWH VRPH WLPH 0F0XUUD\ UHDOL]HG KH KDG UHDFKHG D FURVVURDGV LQ KLV SURIHVVLRQDO FDUHHU FRQWLQXH ZLWK FRQVXOWLQJ RU WDNH D OHDS LQWR HQWUHSUHQHXUVKLS
Steps Towards Franchising +H DQG KLV ZLIH -HQQ\ KDG WKRXJKW DERXW VWDUWLQJ D EXVLQHVV WRJHWKHU IRU \HDUV EXW WKH\ GHFLGHG WKH\ ZRXOG RQO\ PRYH IRUZDUG ZLWK D EXVLQHVV RSSRUWXQLW\ WKDW PHW WKH VSHFLÀF FULWHULD WKDW WKH\ ODLG RXW :HUH WKH\ WR RSHQ D IUDQFKLVH WRJHWKHU WKH 0F0XUUD\V DJUHHG WKDW LW ZRXOG KDYH WR EH LQ DQ LQGXVWU\ WKH\ ERWK KDG DQ LQWHUHVW LQ WKH IUDQFKLVRU·V YDOXHV ZHUH DOLJQHG ZLWK WKHLU RZQ WKH PRGHO ZRXOG KDYH WR EH VFDODEOH DQG WKH EXVLQHVV· ÀQDQFHV KDG WR PDWFK ZLWK WKHLU SHUVRQDO JRDOV 7KH 0F0XUUD\V VDZ IUDQFKLVH RZQHUVKLS DV D OLIH LQYHVWPHQW QRW DQ H[SHULPHQW³ SURÀWDELOLW\ ZDV D PXVW 7KH VHFXULW\ RI D VWHDG\ SD\FKHFN PDGH WKH VKLIW WR EXVLQHVV RZQHUVKLS D GDXQWLQJ WUDQVLWLRQ EXW WKH SURPLVH RI EHLQJ DEOH WR JURZ D EXVLQHVV RQ WKHLU RZQ WHUPV GUHZ WKH 0F0XUUD\V LQ %HFDXVH RI KLV ZRUN DW )LUVW6HUYLFH %UDQGV 0F0XUUD\ NQHZ PHPEHUV RI WKH )ORRU &RYHULQJV ,QWHUQDWLRQDO OHDGHUVKLS team, so when he made the phone call to IXUWKHU H[SORUH IUDQFKLVH RZQHUVKLS KH IHOW HPEUDFHG E\ WKH FRPSDQ\ EHIRUH HYHQ LQYHVWLQJ 2QFH 0F0XUUD\ VWDUWHG OHDUQLQJ PRUH DERXW )ORRU &RYHULQJV ,QWHUQDWLRQDO KH IHOW IUDQFKLVH RZQHUVKLS EHFDPH D TXHVWLRQ RI ¶KRZ· QRW ¶LI· 7KH IUDQFKLVH RSSRUWXQLW\ DOLJQHG ZLWK WKH 0F0XUUD\·V LQWHUHVWV ÀQDQFLDO REMHFWLYHV DQG SURYLGHG D VWUXFWXUH WKDW WKH\ EHOLHYHG ZRXOG VHW WKHP XS IRU VXFFHVV ,Q )HEUXDU\ WKH 0F0XUUD\V ODXQFKHG )ORRU &RYHULQJV ,QWHUQDWLRQDO 1RUWK 7DPSD ZLWK KLJK KRSHV IRU WKH IXWXUH
A Foundation in Flooring
RQ WKH GLVFLSOLQH DQG GHWDLO RULHQWDWLRQ
1RZ DSSURDFKLQJ VHYHQ \HDUV RI RSHUDWLQJ KLV )ORRU &RYHULQJV ,QWHUQDWLRQDO EXVLQHVV 0F0XUUD\ ORRNV EDFN RQ KLV GHFLVLRQ WR JR LQWR IUDQFKLVLQJ ZLWK JUDWLWXGH +H FRQFHGHV WKDW UXQQLQJ D EXVLQHVV LV KDUG EXW À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ÀQG D ZD\ WR OHDQ RQ WKHLU SDVW H[SHULHQFHV ZKHQ WDNLQJ RQ WKH UROH RI DQ RZQHU
LQVWLOOHG LQ KLP WKURXJK WKH PLOLWDU\
0F0XUUD\·V DSSURDFK WR OHDGHUVKLS IRU HYHU\ PLVVLRQ KH ZDV D SDUW RI LQ WKH PLOLWDU\ ZDV EDVHG RQ ZKDW KH FDOOHG D GXDO PHQWDOLW\ PLQGVHW 7KLV PHDQV NHHSLQJ WKH RYHUDOO PLVVLRQ LQ PLQG ZKLOH DOVR XVLQJ D ´JHW LW GRQHµ PLQGVHW IRU WKH WDVNV LPPHGLDWHO\ DW KDQG 7KLV GXDO PHQWDOLW\ DSSURDFK KHOSV 0F0XUUD\ JHW HVVHQWLDO MREV GRQH ZKLOH NHHSLQJ LQ PLQG WKH ¶ZK\· WKDW GULYHV KLP IRUZDUG +DYLQJ D VKRUW WHUP RXWORRN LV HVVHQWLDO WR FRPSOHWLQJ WDVNV LQ D WLPHO\ PDQQHU DQG NHHSLQJ WKH ORQJ WHUP YLVLRQ LQ PLQG NHHSV \RX PRWLYDWHG IRU WKH ZRUN %XVLQHVV RZQHUVKLS UHTXLUHV D SHUVRQ WR DWWHQG WR DOO RI WKHVH HOHPHQWV DOO WKH WLPH
GHOLYHU WRS QRWFK UHVXOWV ERWK ZLWKLQ
:KHQ KH RSHQHG )ORRU &RYHULQJV ,QWHUQDWLRQDO LQ 7DPSD 0F0XUUD\ UHOLHG
KLV VWDII ´5HPHPEHU ZH ZHUH PDGH WR
QHHGHG WR RYHUVHH GD\ WR GD\ RSHUDWLRQV 0F0XUUD\ UHDOL]HG WKH VXFFHVV RI KLV )ORRU &RYHULQJV ,QWHUQDWLRQDO GHSHQGV RQ KLP VKRZLQJ XS EDODQFLQJ WKH ÀQDQFHV DQG NHHSLQJ KLV WHDP RQ WKH ULJKW WUDFN 0F0XUUD\ UHFRJQL]HV WKH LPSRUWDQFH RI OHDUQLQJ WR SLFN \RXUVHOI XS DIWHU IDLOXUH ERWK IRU KLV HPSOR\HHV DQG LQ KLV RZQ HQWUHSUHQHXULDO MRXUQH\ 0F0XUUD\ IRXQG WKDW VRPH WKLQJV OLNH OHDUQLQJ KRZ WR PDUNHW KLV EXVLQHVV DQG UHWDLQ HPSOR\HHV in sales positions took some time to PDVWHU EXW DV KH KDG IRXQG LQ WKH PLOLWDU\ H[SHULHQFH ZDV WKH EHVW WHDFKHU 1RZ ZLWK RYHU D KDOI D GHFDGH·V H[SHULHQFH OHDGLQJ )ORRU &RYHULQJV ,QWHUQDWLRQDO LQ 7DPSD KH KDV FXOWLYDWHG D WHDP WKDW LQVSLUHV RQH DQRWKHU WR ZRUN KDUG DQG KLV LPPHGLDWH IUDQFKLVH DQG DFURVV KLV QHWZRUN RI IHOORZ IUDQFKLVH RZQHUV 0F0XUUD\ DSSUHFLDWHV WKH RSSRUWXQLW\ WR KHOS KLV HPSOR\HHV· SURIHVVLRQDO GHYHORSPHQW ZKLOH KHOSLQJ VWUHQJWKHQ KLV EXVLQHVV DW WKH VDPH WLPH +LV WHDP KDV SOD\HG DQ LQWHJUDO UROH LQ WKH VXFFHVV )ORRU &RYHULQJV ,QWHUQDWLRQDO KDV VHHQ LQ WKH 7DPSD DUHD 0F0XUUD\ DQG KLV ZLIH FRPPLW WR ZRUNLQJ ZLWK WKHLU HPSOR\HHV DQG FXVWRPHUV HYHU\ GD\ WR GHOLYHU WKH WRS VKHOI FXVWRPHU VHUYLFH WKDW )ORRU &RYHULQJV ,QWHUQDWLRQDO KDV GHYHORSHG D UHSXWDWLRQ IRU SURGXFLQJ $V 0F0XUUD\ OLNHV WR UHPLQG VHUYH RWKHUV µ FRANCHISING MAGAZINE USA 63
VETERANS SUPPLEMENT
HAVE YOUR SAY: Bill McCarver | StretchLab
BILL McCARVER
LIFE AS A VETERAN Bill retired from the Army in 2010 after spending seven years in Fort Hood, TX, a premier division. He went on to work for the Department of Veteran Affairs and looked forward to living as a family man and spending time with his grandchildren. +RZHYHU VLQFH OHDYLQJ WKH $UP\ KH KDV GHDOW ZLWK FKURQLF VKRXOGHU DQG KDPVWULQJ LQMXULHV 3K\VLFDO ÀWQHVV KDG DOZD\V EHHQ DQ HVVHQWLDO SDUW RI KLV SK\VLFDO DQG PHQWDO ZHOO EHLQJ EXW WKH GDLO\ SDLQ ZDV EHFRPLQJ XQEHDUDEOH
+H ZRXOG UHJXODUO\ YLVLW DQ RUWKRSHGLF VXUJHRQ IRU WKH SDLQ EXW QRWKLQJ VHHPHG WR VWLFN 7KH SDLQ ZRXOG DOZD\V FRPH EDFN DQG %LOO VWD\HG LQ WKLV XQFRPIRUWDEOH F\FOH IRU WZHOYH \HDUV 7KH IUXVWUDWLRQ RI QRW EHLQJ DEOH WR SOD\ ZLWK KLV JUDQGNLGV HQHUJHWLFDOO\ DQG HQMR\ WKH DFWLYLWLHV KH RQFH ORYHG KDG %LOO VHDUFKLQJ IRU UHOLHI $IWHU ÀQGLQJ DVVLVWHG VWUHWFKLQJ RQ *RRJOH %LOO GHFLGHG WR WU\ LW DV D ODVW GHVSHUDWH DWWHPSW WR FXUH KLV SDLQ +H ZRUNHG LQ 'DOODV D QHDUO\ WZR KRXU FRPPXWH WR KLV KRPH LQ 7HPSOH %HOWRQ KRZHYHU WKHUH ZDV D 6WUHWFK/DE QHDUE\ +H VLJQHG XS IRU D FRQVXOWDWLRQ DQG EHJDQ VWUHWFKLQJ WZLFH D ZHHN IRU PLQXWHV
%LOO QRWLFHG DQ LQFUHGLEOH GHFUHDVH LQ SDLQ ZLWKLQ MXVW D PRQWK DQG D KDOI 7KHQ DIWHU VL[ PRQWKV %LOO UHFDOOV KLV LPSURYHPHQW RI EHLQJ MXVW VKRUW RI D ELEOLFDO PLUDFOH ² KH LV SDLQ IUHH 1RZ %LOO OLYHV D ORYHO\ OLIH ZLWK KLV IDPLO\ SOD\LQJ ZLWK KLV JUDQGFKLOGUHQ DQG KHOSLQJ RWKHU 9HWHUDQV H[SHULHQFH WKH VDPH UHOLHI
About Bill’s ‘Miracle’: StretchLab: 6WUHWFK/DE RIIHUV D YDULHW\ RI RQH RQ RQH SHUVRQDOL]HG VWUHWFKLQJ VHUYLFHV LQFOXGLQJ D PLQXWH VWUHWFK WKDW FRQFHQWUDWHV RQ WKH FOLHQW·V FXUUHQW VWUHWFKLQJ QHHGV DV ZHOO DV D PLQXWH KHDG WR WRH GHHS VWUHWFK WKDW DGGUHVVHV DOO PDMRU PXVFOH JURXSV )OH[RORJLVWV KROG D QDWLRQDOO\ UHFRJQL]HG FHUWLÀFDWH LQ DVVLVWHG VWUHWFKLQJ DV WKH )OH[RORJLVW 7UDLQLQJ 3URJUDP LV DFFUHGLWHG E\ WKH ,QVWLWXWH IRU &UHGHQWLDOLQJ ([FHOOHQFH D ÀUVW LQ WKH ÀHOG RI DVVLVWHG VWUHWFKLQJ DQG VRPHWKLQJ QR RWKHU EUDQG RIIHUV 0RQWKO\ PHPEHUVKLSV DUH DYDLODEOH IRU IRXU RU HLJKW YLVLWV SHU PRQWK DV ZHOO DV GURS LQ VWUHWFKHV $VVLVWHG VWUHWFKLQJ ZRUNHG IRU %LOO EHFDXVH RI WKH RQH RQ RQH VWUHWFKLQJ WHFKQLTXH LQ ZKLFK D WUDLQHG SURIHVVLRQDO JXLGHG KLP WKURXJK D VHULHV RI VWUHWFKHG ZLWK WKH DLP RI LPSURYLQJ ÁH[LELOLW\ UDQJH RI PRWLRQ DQG IUHHGRP RI PRYHPHQW VSHFLÀF WR %LOO·V SHUVRQDO QHHGV 64 FRANCHISING MAGAZINE USA
From the Field to Franchising: :LWK 6WUHWFK/DE EHFRPLQJ VXFK D KXJH SDUW RI \HDU ROG %LOO·V OLIH DQG KLV GHVLUH WR UHWLUH FUHHSLQJ LQ KH NQHZ WKH WZR KRXU FRPPXWH WR JHW VWUHWFKHG ZRXOG VRRQ EHFRPH LQWROHUDEOH +H DOVR UHFRJQL]HG WKH ODUJH FRPPXQLW\ RI UHWLUHG PLOLWDU\ YHWHUDQV LQ 7HPSOH %HOWRQ ZKR FRXOG EHQHÀW IURP DVVLVWHG VWUHWFKLQJ 7KXV Bill decided to look into opening his own 6WUHWFK/DE +H XVHG PXFK RI KLV UHWLUHPHQW VDYLQJV WR IXQG WKH VWXGLR DQG FHOHEUDWHG 6WUHWFK/DE 7HPSOH %HOWRQ·V JUDQG RSHQLQJ LQ -XO\ %LOO XQGHUVWDQGV PDQ\ SHRSOH LQ FRQVWDQW SDLQ GRQ·W XQGHUVWDQG ZK\ KLV PDLQ IRFXV QRZ LV WR KHOS SHRSOH IHHO WKHLU EHVW WKURXJK DVVLVWHG VWUHWFKLQJ $GGLWLRQDOO\ ZLWK %LOO·V QHZ IRFXV RQ VSHQGLQJ DV PXFK WLPH ZLWK KLV IDPLO\ DV SRVVLEOH WKH 6WUHWFK/DE VWXGLR KDV WXUQHG LQWR D WUXH IDPLO\ RSHUDWHG EXVLQHVV ZLWK KLV GDXJKWHU &KULVWLQD %RWKD ZRUNLQJ DV WKH 6DOHV 0DQDJHU DOORZLQJ WKHP WR VSHQG PRUH WLPH WRJHWKHU QRW RQO\ SHUVRQDOO\ EXW SURIHVVLRQDOO\
How Past Experience Helped Shape Present: %LOO·V SDVW KDV KHOSHG SUHSDUH KLP IRU KLV HQWUHSUHQHXULDO MRXUQH\ +H GUDZV IURP KLV PLOLWDU\ H[SHULHQFH LQ HYHU\WKLQJ
KH HQFRXQWHUV )URP XQIRUHVHHQ FLUFXPVWDQFHV WR GHFLVLRQV WR IXHO VXFFHVV %LOO FDQ WDS LQWR WKH PLOLWDU\ GHFLVLRQ PDNLQJ SURFHVV DQG KDQGOH WKH VLWXDWLRQ TXLFNO\ DQG HIIHFWLYHO\ 5HFRJQL]LQJ WKH FLUFOH RI UHWLULQJ IURP WKH $UP\ ÀUVW KDQG LV YDOXDEOH ZKHQ HQFRXUDJLQJ RWKHU YHWHUDQV $IWHU UHWLUHPHQW PDQ\ SHRSOH IHHO WKDW WKHLU ZKROH SXUSRVH IRU H[LVWHQFH KDV EHHQ WDNHQ DZD\ DQG WKH\ ORVH DOO VHOI GLVFLSOLQH
HYHQ WR FRQVLGHU IUDQFKLVLQJ WKDQNV WR DOO WKH KHOS RIIHUHG IRU WKRVH ORRNLQJ WR VWDUW D VPDOO WKULYLQJ EXVLQHVV DQG EULQJ D VHQVH RI SXUSRVH EDFN LQWR WKHLU OLYHV
Final Thoughts -- Breaking the Stigma with Men: 6RPHWKLQJ WKDW %LOO LV YHU\ SDVVLRQDWH DERXW ZKHQ DWWUDFWLQJ QHZ FXVWRPHUV WR KLV EXVLQHVV LV EUHDNLQJ WKH VWLJPD RI ZKDW PHQ WKLQJ DERXW VWUHWFKLQJ %LOO XQGHUVWDQGV WKDW PDQ\ PHQ LQ WKH ORFDO
´7KHUH DUH D ORW RI EURNHQ 9HWHUDQV µ VD\V %LOO ´+RZHYHU WKH HPRWLRQDO SDUW RI VWUHWFKLQJ LV FRPSOHWHO\ XQGHUHVWLPDWHG 6WUHWFK/DE 7HPSOH %HOWRQ LV ÀOOHG FDUHIXOO\ ZLWK HPSDWKHWLF )OH[RORJLVWV ZKR LQ DGGLWLRQ WR VWUHWFKLQJ \RX VSHQG RQ PHDQLQJIXO WLPH ZLWK \RX ZKLFK FDQ PDNH D GLIIHUHQFH IRU PDQ\ SHRSOH µ
FRPPXQLW\ YLHZ VWUHWFKLQJ DV ¶IHPLQLQH ·
%LOO LV KDSS\ WR VHUYH KLV HQWLUH FRPPXQLW\ EXW HVSHFLDOO\ IHOORZ 9HWHUDQV +H HQFRXUDJHV WKHP WR WU\ DVVLVWHG VWUHWFKLQJ IRU WKHPVHOYHV DQG
D PHPEHUVKLS %LOO LV FHUWDLQ WKDW KLV QHZ
7KLV LV EHFDXVH PRVW PHQ KDYH YHU\ OLPLWHG NQRZOHGJH RI ZKDW DVVLVWHG VWUHWFKLQJ LV RU XQGHUVWDQG WKH FRQFHSW RI 6WUHWFK/DE +RZHYHU %LOO LV ORRNLQJ WR EUHDN GRZQ WKLV ZDOO RI LJQRUDQFH (YHU\ WLPH KH KDV WDNHQ D PDQ RU D IHOORZ 9HWHUDQ WR 6WUHWFK/DE WKH\ KDYH OHIW ZLWK ORFDWLRQ LV GHVWLQHG WR PDNH D GLIIHUHQFH LQ SHRSOH·V OLYHV HYHQ LI WKH\ GRQ·W NQRZ LW \HW FRANCHISING MAGAZINE USA 65
VETERANS SUPPLEMENT
FOCUS: Coment Cleaners
WHO DARES WINS
´, KDG JRQH IURP Á\LQJ DQ DWWDFN KHOLFRSWHU WR Á\LQJ D GHVN QRW WR PHQWLRQ WKH ODFN RI EURWKHUKRRG VR , ORRNHG IRU VRPHWKLQJ PRUH H[FLWLQJ DQG FKDOOHQJLQJ µ KH VDLG 1RW À[HG WR RQH ORFDWLRQ RU LQGXVWU\ 'DQ ZHQW VHDUFKLQJ DQG IRXQG D KRPH DQG EXVLQHVV LQ 1HZ 0H[LFR 6XUYH\QJ EXVLQHVVHV IRU VDOH D UXQ GRZQ GU\ FOHDQHUV FDXJKW KLV H\H 'DQ VDXJKW DGYLFH IURP ORFDO H[SHUWV DQG VPDOO EXVLQHVV FRQVXOWDQWV ZKR DGYLVHG KLP WKDW D GU\ FOHDQLQJ EXVLQHVV ZDV QRW OLNHO\ WR EH VXFHHVVIXO :LWK WKH EULWLVK 6$6 PRWWR LQ PLQG ² ¶:KR 'DUHV :LQV· ² 'DQ IROORZHG KLV LQVWLQFWV DQG GHFLGHG WR SXUFKDVH WKH &RPHW &OHDQHUV DQG /DXQGU\ IUDQFKLVH %HLQJ D SDUW RI D VXFFHVVIXO IUDQFKLVH V\VWHP ZDV D GHFLVLRQ KH QHYHU UHJUHWWHG
When Dan Schneider was young he knew he wanted to own his own business. He studied business at the University of Notre Dame before becoming an Army officer and helicopter pilot for the 1st Cavalry Division. He was stationed at Fort Hood, Texas and flew the UH-1 Huey and the AH-1 Cobra attack helicopter in Desert Storm. $IWHU D IHZ LQWHQVH \HDUV LQ WKH $UP\ LQFOXGLQJ ÁLJKW WUDLQLQJ $LUERUQH DQG $LU $VVDXOW VFKRROV DQG VHUYLQJ LQ ,UDT ZLWK WKH &DYDOU\ KH UHDOL]HG KH GLG QRW ZDQW WR PDNH D FDUHHU RXW RI WKH PLOLWDU\ VR EHJDQ ORRNLQJ IRU RWKHU RSSRUWXQLWLHV +H VSHQW D \HDU LQ WKH FRUSRUDWH ZRUOG RI SKDUPDFHXWLFDO VDOHV EHIRUH GHFLGLQJ WR IROORZ KLV GUHDP RI EHLQJ DQ HQWUHSUHQHXU 66 FRANCHISING MAGAZINE USA
,Q 0D\ &RPHW &OHDQHUV DQG /DXQGU\ ZLOO EH FHOHEUDWLQJ WKHLU WK DQQLYHUVDU\ D VXFFHVV ZKLFK 'DQ SDUWLDOO\ DWWULEXWHV WR KLV PLOLWDU\ FDUHHU ´7KH PLOLWDU\ ZDV YHU\ IRUPDWLYH IRU PH DQG LQ PDQ\ ZD\V VWLOO LQÁXHQFHV KRZ , UXQ P\ EXVLQHVV DQG OLIH 'LVFLSOLQH VWUXFWXUH V\VWHPV EXLOGLQJ VWDQGDUG RSHUDWLQJ SURFHGXUHV WHDPZRUN DFFRXQWDELOLW\ JRDOV DQG REMHFWLYHV IDLWK ² WKHVH DOO FDUU\ RYHU LQWR WKH HQWUHSUHQHXULDO ZRUOG 5HFUXLWLQJ DQG NHHSLQJ WDOHQWHG SHRSOH LV DQ RQJRLQJ WDVN LI \RX ZDQW WR VWD\ ¶PLVVLRQ UHDG\ · 7KLV PHDQV GHYHORSLQJ OHDGHUV ZKR VHH \RXU YLVLRQ DQG ZDQW WR JURZ ZLWK \RX µ :LWK OLWWOH NQRZOHGJH RI EHLQJ D EXVLQHVV RZQHU RU UXQQLQJ D GU\ FOHDQHUV 'DQ UHOLHG KHDYLO\ RQ WKH DGYLFH DQG NQRZOHGJH RI WKH )UDQFKLVRU -DFN *RGIUH\ $UPHG ZLWK WKH VXSSRUW JXLGDQFH DQG NQRZOHGJH WKDW -DFN SURYLGHG WR KLP 'DQ UHEUDQGHG DQG H[SDQGHG ´:H VWDUWHG ZLWK RQH IUDQFKLVH SODQW DQG D GURS VWRUH
ZLWK D GLIIHUHQW QDPH , KDG D VHQVH WKDW EUDQGLQJ ZDV LPSRUWDQW VR ZLWKLQ D IHZ PRQWKV ZH WXUQHG WKH GURS VWRUH LQWR D &RPHW &OHDQHUV DQG /DXQGU\ DQG VWDUWHG SURFHVVLQJ WKHUH DV ZHOO %\ WKH HQG RI WKH ÀUVW \HDU WKDW VWRUH·V VDOHV TXDGUXSOHG :H DGGHG D WKLUG SODQW VL[ \HDUV ODWHU $V ZH VWDUW RXU WK \HDU RI EXVLQHVV ZH KDYH QHYHU KDG D VLQJOH \HDU RXWVLGH RI &RYLG WKDW RXU VDOHV KDYH QRW LQFUHDVHG RYHU WKH SUHYLRXV \HDU µ KH VD\V :KHQ DVNHG DERXW RZQLQJ D IUDQFKLVH 'DQ UHFRXQWV WKDW ´WKURXJKRXW WKH SURFHVV WKH IUDQFKLVH ZDV DOZD\V ORRNLQJ WR KHOS XV WR VXFFHHG 7KHLU FRUSRUDWH FXOWXUH LV D IDPLO\ FXOWXUH DQG WKDW KDV DOZD\V VWXFN ZLWK PH ,Q EXLOGLQJ P\ RZQ FXOWXUH , UHPHPEHUHG WKDW RQH \HDU LQ FRUSRUDWH $PHULFD , QHYHU ZDQWHG WR KDYH D IDFHOHVV FROG EXVLQHVV WKDW WUHDWHG LWV SHRSOH OLNH D PHDQV WR DQ HQG :H WUHDW RXU VWDII OLNH IDPLO\ WU\ WR JLYH WKHP D SODFH RI EHORQJLQJ DQG D ZRUN HQYLURQPHQW WKDW WKH\·UH SURXG WR EH D SDUW RI µ 'DQ VD\V WKDW ´2YHU WLPH , ZDV DEOH WR HQMR\ WKH IUHHGRP DQG UHVSRQVLELOLW\ RI EHLQJ DQ HQWUHSUHQHXU &RPLQJ RXW RI WKH PLOLWDU\ , NQHZ WKH LPSRUWDQFH RI VWUDWHJLF SODQQLQJ DQG EHLQJ SUHSDUHG IRU DQ\ FRQWLQJHQF\ <RX FDQ·W VHH HYHU\WKLQJ WKDW FDQ KDSSHQ EXW \RX FDQ EH SUHSDUHG DQG PDNH DGMXVWPHQWV , ÀQG WKDW LW LV HDVLHU WRGD\ WR PDQDJH HPSOR\HHV WKHQ LW ZDV WR PDQDJH ÀYH DW WKH YHU\ EHJLQQLQJ µ 7KHUH ZDV D VWHHS OHDUQLQJ FXUYH KRZHYHU EXW ZLWK WKH VXSSRUW RI WKH )UDQFKLVH KH ZDV DEOH WR OHDUQ TXLFNO\ RQ WKH MRE 7KH OHDUQLQJ FXUYH LQFOXGHG HYHU\WKLQJ IURP SHUVRQQHO PDQDJHPHQW WR À[LQJ ERLOHUV TXDOLW\ FRQWURO WR VWDLQ UHPRYDO WHFKQLTXHV (YHQ WRGD\ KH VWLOO PHHWV XS ZLWK -DFN WR GLVFXVV WUHQGV LQ WKH PDUNHW ZD\V WR DGMXVW EXVLQHVV PRGHOV LQ D FKDQJLQJ HFRQRP\ DQG DQ\ PRGHUQL]LQJ RI HTXLSPHQW WKDW KHOSV HIÀFLHQF\ +H UHFDOOV WKH DGYLFH RI KLV PHQWRU -RHO )LQN IURP WKH IUDQFKLVH ´<RXU PDLQ FRPSHWLWRU µ -RHO WROG PH ´LV QRW WKH RWKHU FOHDQHUV XS WKH VWUHHW 5DWKHU LW·V WKH ZDVKLQJ PDFKLQH VLWWLQJ LQ HYHU\ KRPH 6R LI WKH\ FRPH WR \RX LW·V EHFDXVH \RX SURYLGH D IULHQGO\ VHUYLFH DW DQ DIIRUGDEOH SULFH 7UHDW WKHP OLNH IDPLO\ DQG WKH\·OO FRPH EDFN µ %HLQJ D &RPHW &OHDQHUV DQG /DXQGU\ IUDQFKLVH RZQHU PHDQV EHLQJ SDUW RI WKH ODUJHVW IDPLO\ RZQHG GU\ FOHDQLQJ FKDLQ LQ WKH 86$ %H \RXU RZQ ERVV IHHG WKDW HQWUHSUHQHXULDO VSLULW GR EXVLQHVV WKDW QRW RQO\ KHOSV LQGLYLGXDOV EXW \RXU FRPPXQLW\ DV D
ZKROH :LWK H[SHULHQFHV OLNH 'DQ·V LW LV FOHDU WKDW &RPHW &OHDQHUV DQG /DQGU\ LV DQ HDV\ DQG VWUDLJKWIRUZDUG EXVLQHVV PRGHO WR IROORZ 7KH &RPHW V\VWHP LV SURYHQ VR \RX KDYH PRUH WLPH WR IRFXV RQ JURZLQJ \RXU EXVLQHVV :KHQ DVNHG ZKDW 'DQ PLJKW VD\ WR SURVSHFWLYH IUDQFKLVHHV KH VD\V ´,W·V D JUHDW EXVLQHVV PRGHO DQG UXQ E\ JRRG SHRSOH &RPHW &OHDQHUV DQG /DXQGU\ LV D NQRZQ DQG WUXVWHG QDPH LQ WKH LQGXVWU\ µ FRANCHISING MAGAZINE USA 67
VETERANS SUPPLEMENT
SNAPSHOT: Gotcha Covered
BRYAN BALDWIN
ANNOUNCED AS NEW OWNER FOR
GOTCHA COVERED OF EDMOND
Former Marine takes the reins of established window treatment consultation business
Gotcha Covered, a leader in custom window treatment consultation in the U.S. and Canada, welcomes Bryan Baldwin to the franchise family. He is taking over as the owner of Gotcha Covered of Edmond. It’s currently the only location in Oklahoma. %DOGZLQ HQWHUV WKH IUDQFKLVLQJ ZRUOG DIWHU \HDUV RI ZRUNLQJ LQ KXPDQ UHVRXUFHV LQ FRUSRUDWH $PHULFD ´7ZHQW\ ÀYH \HDUV RI ZRUNLQJ LQ FRUSRUDWH $PHULFD ZDV DOO , FRXOG WDNH µ VDLG %DOGZLQ D 0DULQH YHWHUDQ ´2ZQLQJ D *RWFKD &RYHUHG PHDQW LQGHSHQGHQFH DQG WKH DELOLW\ WR PDQDJH P\ RZQ VFKHGXOH 7KDW SOD\HG D ELJ UROH LQ P\ GHFLVLRQ WR MRLQ WKH IUDQFKLVH , ZDQWHG WR DYRLG EHLQJ JRQH IRU KRXUV D GD\ , SUHWW\ PXFK PLVVHG WKH ÀUVW KDOI RI P\ NLGV· OLYHV EHFDXVH , ZDV DOZD\V JRQH µ %DOGZLQ VDLG KH LV H[FLWHG WR EH WDNLQJ RYHU *RWFKD &RYHUHG RI (GPRQG EHFDXVH KH OLNHV VHOOLQJ SURGXFWV WKDW LPSURYH FXVWRPHUV· KRPHV ´:H DUHQ·W UHSDLULQJ RU GHDOLQJ ZLWK SUREOHPV µ %DOGZLQ VDLG ´,W·V DZHVRPH WR ZRUN ZLWK FXVWRPHUV ZKR ZDQW WR PDNH 68 FRANCHISING MAGAZINE USA
WKHLU KRPHV QLFHU DQG KDYH WKHLU WUXVW LQ D WRS TXDOLW\ FRPSDQ\ OLNH *RWFKD &RYHUHG µ :LWK DQ HPSKDVLV RQ HQG WR HQG FRQVXOWDWLRQV *RWFKD &RYHUHG RI (GPRQG SURYLGHV WKH EHVW LQ VRIW DQG KDUG ZLQGRZ WUHDWPHQWV WR KRPHRZQHUV LQ WKH QRUWK PHWUR DUHD RI 2NODKRPD &LW\ E\ RIIHULQJ D YDULHW\ RI EOLQGV GUDSHULHV VPDUW VROXWLRQV DQG PXFK PRUH ´*RWFKD &RYHUHG LV QRWKLQJ ZLWKRXW LWV H[FHOOHQW IUDQFKLVH RZQHUV µ VDLG 3DXO /LQHQEHUJ SUHVLGHQW RI *RWFKD &RYHUHG ´7KH\ DUH WKH RQHV LQWHUDFWLQJ ZLWK FXVWRPHUV GDLO\ DQG SURYLGLQJ H[FHOOHQW FXVWRPHU H[SHULHQFHV :H DUH FRQÀGHQW %U\DQ %DOGZLQ ZLOO GR WKH VDPH IRU WKH (GPRQG FRPPXQLW\ +H KDV VKRZQ WKH ZRUN HWKLF DQG GHGLFDWLRQ LW WDNHV WR EH D VXFFHVVIXO *RWFKD &RYHUHG RZQHU DQG ZH DUH H[FLWHG WR VHH WKH UHVXOWV KH EULQJV WR WKH IUDQFKLVH µ
$GGLQJ QHZ IUDQFKLVH ORFDWLRQV LQ *RWFKD &RYHUHG FXUUHQWO\ KDV RYHU WRWDO IUDQFKLVHV DFURVV WKH 8 6 DQG &DQDGD 7KH IUDQFKLVH KDV EHHQ RSHUDWLQJ XQGHU WKH *RWFKD &RYHUHG QDPH VLQFH To schedule an appointment with Gotcha Covered of Edmond, visit www.gotchacovered.com/edmond/
ABOUT GOTCHA COVERED: Gotcha Covered is a leader in custom soft and hard window treatment consultation in the U.S. and Canada. Flying under their Gotcha Covered flag since 2009, they offer custom window treatments including blinds, draperies, shutters and much more. They offer end-to-end consultation with the customer’s specific needs and goals in mind. The company currently has over 155 total franchises across the U.S. and Canada.
GLOBAL
EXPANSION
G L O B A L E X PA N S I O N
Our GLOBAL CONNECTIONS are trusted operators in their markets and will enable a smooth entry into NEW TERRITORIES.
We can help to put your franchise system in an operational position to attract successful franchisees. We are members of the IFA and other respected organisations. The transition process can be daunting, but we know the trusted business and legal players who can take you through the first minefield. Constant changes within the codes of conduct can create a massive challenge to franchise systems wanting to move outside of their established markets.
With direct experience of the North American, UK and Australian/ New Zealand Franchise markets we have been in the business of selling franchise systems direct to franchisees for over 35 years.
For an initial discussion, please contact
globalpublishers@icloud.com FRANCHISING MAGAZINE USA 69