Chat Bout - The CB Group eZine - April 2017

April EDITION . #41

THE CB GROUP NEWSLETTER 04

Happy FoodS Launches

10

Whats's New with Copperwood

18

CBG’s First Farmer’s Expo a Success

Table of

CONTENTS

1 3

welcome

cb chicken new packaging

6 9 10 17 18 25

live better pop ups

fresh

smart eggs' family grows

whats new with copperwood

junior achievement and cbg

farmers expo

easter monday around the world

#KNOWYOURPORK

W

ow! It’s already April and the start of a new financial year for the CB Group. The last financial year ending in March 2017 saw the company achieving record output for chicken, pork and eggs. We were also recognized as a Quality Ambassador for Jamaica and received the inaugural National Certification Body of Jamaica (NCBJ) award for quality in agriculture. The list of achievements for the last financial year is indeed long and there is much for us to be proud of. So, in the wake of such achievements, how do we keep our focus on our journey towards being a great company by 2025?

The truth is that great companies become great because of their great people. So, to achieve our vision for 2025 we must focus on our people.

The safe food campaign taught our people about the benefits of eating safe, but now we must extent this to how to live better. Healthier bodies produce healthier minds. Healthy minds are more creative, more innovative and more productive. Living better means achieving better work-life balance, protecting our environment which impacts our health and working with our contract farmers and other business partners in building sustainable agriculture.

Welcome

By now all in the CB family should have been briefed about the 3-year plan for their department. This step by step plan needs to be monitored regularly to ensure that we remain on course to meet our goals and objectives for the next three years. There will be challenges in meeting these goals and objectives, but the human spirit is indomitable and is equal to any challenge.

Ultimately, the alignment of a company’s human resource with the company vision, mission and values is what will help to propel it to greatness. Once the human talent pool is deep, the leadership is strong, the vision, mission and values are clear and there is alignment through training, standard operating procedures, motivation and a culture which manages risk taking, creativity and wellness, then the resulting resonance will lead to greatness.

It takes a lot to maintain a viable company let alone to build a successful one. Only a relative handful of companies ever ascend to greatness.

Financial capital, a sound business model, a great product or service as a value proposition and building strong brands are amongst indispensable building blocks to building a great company, but the most critical factor is our people. Great companies exist because they have great people and great companies know this. CB people let's live better and teach others to do the same.

Dr. Velton Gooden welcome

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CB Chicken Mixed Parts Gets New Packaging Our processing plant at Arnold Road got brand new machinery last month. Implemented all by hand, the newer equipment will allow for faster processing, better consistency in the bagging of CB Chicken’s mixed parts as well as better presentation overall.

Look out for the great new packaging on shelves island-wide!

around the brand in 30 days — cb chicken

3

Who said you can’t buy happiness?

At Happy Foods, we understand that time doesn’t stand still, that’s why we specialize in hand crafted foods, made with your lifestyle in mind.

Our soups are made from scratch, using only the finest quality local ingredients and we never add artificial colours, flavours or preservatives. Ever.

Fresh, healthy and convenient.

Just heat and enjoy!

   @HappyFoodsJA 4

around the brand in 30 days — happy foods

* Available at Hi-Lo Crossroads and Hi-Lo Liguanea

Happy FoodS Soups

now on supermarket shelves!

What an exciting time! What a HAPPY time! Our newest brand, our very first ‘ready-made’ food brand and our very first product line under our Live Better campaign has launched!

Happy Foods officially launched its line of soups in a 6 week exclusive partnership with Hi Lo. Promotions began on March 23rd in the Cross Roads, Liguanea, Barbican and Manor Park locations and will continue until April 29th.

Happy Foods Soups ✔✔ Convenient at home or on the go ✔✔ Ready to serve in 5 minutes or less ✔✔ Two healthy, hearty recipes: Chicken Pumpkin and Red Peas ✔✔ No artificial flavours ✔✔ No preservatives or additives ✔✔ Proudly supporting homegrown ✔✔ Environmentally friendly microwavable packaging ✔✔ Recyclable, reusable and BPA-free containers ✔✔ Available in two sizes: 16oz. and 32oz.

Go grab your soups!

We’ll keep you updated about all the stores where they’ll be stocked! Happy Foods has got some more exciting product lines in store…

around the brand in 30 days — happy foods

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Pop Ups at CB Group locations Live Better has experienced immense success internally and there's a positive buzz externally.

On lookers, customers, friends and foe have commented about the campaign's messaging and overall look and tone. But this is just the start.

Internal sensitization continued on March 15th with members of People & Culture and Marketing popping-up at all CBG locations to talk with you face to face and explain what Live Better is all about.

With Happy Foods soups being the first product being launched under Live Better, soup sampling was done at all locations. We hope you enjoyed!

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around the brand in 30 days — cb foods

around the brand in 30 days — cb foods

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us to let us know what you thought of the pop-up and what you think of Live Better!

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around the brand in 30 days — cb foods

Something NEW is happening with

250 m go f pe

r e gg

Introducing the all-new 18-pack!

As of this month, Smart Eggs now comes in a larger, 18 pack! That’s right!

It’s the first and only 18-pack of eggs on supermarket shelves!

More variety for consumers is a simple way to help others live better. Kudos to Smart Eggs for leading the way with innovation!

Go grab your 18-pack at PriceSmart now and keep reading your ChatBout to find out all the stores that’ll be carrying the big pack.

around the brand in 30 days — smart eggs

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WHAT’S NEW WITH COPPERWOOD?

ecofriendly Delivery Crates: Out with the old, in with the new One of our core principles at the CB Group is to protect our environment.

With this at the heart of everything we do, we will be moving away from delivering in cardboard boxes.

Instead, we are introducing new eco-friendly, reusable crates for your fresh pork deliveries. Don’t worry, this will come at no additional cost to you, but together we can save our environment - ask us how.

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around the brand in 30 days — copperwood

5

fresh Delivery Days

 

per Week!

You spoke, we listened!

We are excited that the demand for Copperwood pork is growing, and many of you have been requesting additional fresh deliveries per week. So, we are happy to share that we are now making fresh pork deliveries up to 5 days a week – Tuesdays to Saturdays.

Even better, starting July 1, 2017, next day delivery will be made possible once you submit your orders by 9AM - otherwise you will still receive your deliveries within 48 hours.

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introducing SMOK ED

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New Look

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#KNOW YOURP ORK

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XYZ’s Supermarket 1kg

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fresh

URPORK #KNOWYO

coming soon

prep’d #KNOWYOURPOR K

around the brand in 30 days — copperwood

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at the Races Rain or shine, Front Runner-fed horses prove over and over that they are champions!

It may have been a muddy day, but the crowd still turned out to Caymanas on March 18th to watch the races.

At the Front Runner-sponsored Thornbird Stakes, She’s A Maneater’ ridden by jockey Omar Walker was victorious and confirmed her status as the top filly within her 3 year old group bracket.

In the Front Runner sponsored Prince Consort Stakes, it was also Omar Walker who championed the race with chestnut ‘Fearless Samurai’. Trainer Wayne DaCosta expected nothing less.

In true Front Runner fashion, grooms and jockeys received giveaways and prizes!

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around the brand in 30 days — front runner

Nutramix Farmers Workshops On a mission to educate Jamaican farmers about best practices, the-BIG-feed experts continued their journey across and around the island. Last month, they headed to Montego Bay, Bog Walk, Pay Pen, Westmoreland and Port Antonio.

Farmers and potential farmers turned out in the numbers to learn and have their queries addressed by our professionals.

Kudos to the Nutramix team for initiating the workshops and venturing into communities to reach Jamaican farmers face-to-face. The workshops are interactive, enlightening and enjoyable. around the brand in 30 days — nutramix

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TAFF STAFF STAFF STAFF STAFF STAFF STAFF S

BIRTHDAYS April NAME

DATE

NAME

DATE

NAME

Clinton Rhule

15

Deanne Whitely

Lilly Hitchener

Anthony Barrett

16

Dwayne Brown

Tameisha Mcfarlane

Felix Onumah

Travies Stephenson

Samuel Jones

Connoy Miller

Albert Wright

1

2

Shawn R. Green 17

Andre Farquharson

Aileen Duncan

18

Audrie McNab

Gregory Black

19

Everton Myers

Bernard Maitland

20 21

3

Sharon Malcolm

Daine Francis

4

Texroy Kelly

Eukel Bailey

Dujon Williams

Humphrey Spence

Harry Fearon

Sherika Leighton Claudine McLeod

5

Felina Bennett Machel Wedderburn

6

Marvet Rhynie Andrew Laughton

Chevelle Campbell

Delmarie Stultz

Bartlett Powell

Micheal Smith

Jerome Furgerson

Stefano Robinson

Juliet Rose-Marshall 10

Jermaine Watson

Cecil Jackson 11

Dwight Dunkley

Andre Richards

Oshane Marrett

Kadia Roberts

Wayne Smith

Denham Morris

Wenford Clarke

Romaine Minott 12

Ricardo Clarke

O’Brien Fogah Rudyard Watson Howard Palmer

6

Flora-Lee Griffiths

7

Kimberly Brown 26

27

Donnette Patrick

28 29 30

NAME

Jacques Collins

Desmond Smith

Michael Gibbs

Dwight Byfield

Shaun Thompson

cb big ups — birthdays + staff announcements

Colin Kerr Financial Accountant – Group Office Kereen Cole Marketing Coordinator – Group Office Alicia McKenzie Customer Care Coordinator – NPM

Mansie Guthrie QA Supervisor - Lucea

May 14

FAREWELLS

Richard Innis Shipping Coordinator - Lucea

13

Taylor Kevin

APPOINTMENTS Andre Reid Production Superintendent, Freetown

Fitzroy Martin

Beverly Parkinson Dorothea Stewart

25

Landy Mccalla Richard Innis

Andre Williams

5

Shannon Gray

Carleen Cruickshank

Admarian Davis-Myers

4

Artnel McBean

Telly Elliott 9

Damion Boothe

Amos Bromfield

Oneil Cooper

Serena Lovelace

Christopher Henry

Dwayne Williams

Dane Samuels

24

Mansie Guthrie

Warren Oshane Donovan Drummonds

Mario Morgan

Robert Hutchinson

Raymond Silvera

Winnett Peynado 8

Kenroy Ellis

Jason Douglas

Kristi-Leigh Wilson Audeen Martin

Griffin Gray

Michael Lawrence 23

3

Francine Stewart

Heron Mclean

Keith Hunt 7

22

Clifton Thomas

Fitz Thomas

Angelia White-McKenzie

2

Nicola Thomas

Chevaughn Dobson

Joelle Lodenquai

DATE

DATE 1

Omar Brown Maintenance Technician - Lucea Ralphstone Wright Maintenance Technician - Lucea Anthon Bucknor Maintenance Technician - Lucea

cb big ups — birthdays + staff announcements

15

Creating Bonds

in Our Communities

JA BizTown’s CB Tuckshop JA BizTown was a success in February. Unlike in any other town, in this one, children are their own bosses. They manage companies, invest in businesses, pay bills, vote in elections and conduct financial transaction.

The children work in their very own CB Tuckshop. Here are some of their experiences.

Sasheka Bethune Chief Financial Officer “I attend Unity Primary School JA Biztown is really exciting. I had a lot of fun. I worked as the CFO in the CB Tuckshop. It was really amazing. I wrote up cheques for my employees and I earned a lot of money. It was so interesting and I also learnt things like how to write cheques and how to put my money in a chequing account. Looking back at my experience, when I grow up, I want to become a CFO.”

Shanice Ramsay Sales Associate “I attend Kellits Primary School. My day at JZ BizTown was very educational.

We got a change to server all the other students and adults. My position allowed me to serve meals and collect money. I enjoyed working there. It was fun and I learnt a lot.”

our community — junior achievement and cbg

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CBG’s first Farmer’s Expo a success

As the Group has grown immensely over the years, we decided to reach out to fellow Jamaicans to grow with us. Our success would not be possible without our contract farmers.

So, we held our very first Farmer’s Expo on February 28th at the Pegasus Hotel where we had over 500 attendees.

We had 21 exhibitors including Jamaica Agricultural Society and Development Bank of Jamaica who all joined us to educate attendees about their services and how to get started as a contract farmer.

Presentations were given by some of our very own CBG fam on a number of topics such as the benefits of contract growing, the negative effects of food imports on our economy, and farming conditions for various livestock.

Thank you to those who helped to make the Expo a success and to those who showed their support.

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our community —

our community —

19

20

our community —

CB Group website now live!

Imagine that! With Nutramix having its own website, as does CB Foods, as does the KYP Campaign, as does several other aspects of our Group, it was only fitting that we got our CB GROUP website up and running to act as the online umbrella that folks can click on and find out about all that we do.

Click for yourselves and spread the word!

mycbgroup.com

our community —

21

and tid-bits

CB Chicken & Caribbean Passion Sausage, Chicken & Peach Kebabs Ingredients: • 4 boneless skinless CB Chicken breasts • 4 Caribbean Passion sausages (flavour of your choice), cut into small rounds • 4 fresh peaches, peeled and sliced • ½ large sweet onion, cut into chunky pieces • 1 yellow pepper, cut into chunky pieces • ¼ olive oil • 1 tbsp white wine vinegar • 1 tsp ground sage • 1 tsp garlic salt • ¼ tsp red pepper flakes • Salt and Pepper to taste • ½ cup of BBQ sauce

Directions: 1. If using wooden skewers soak them in water for about an hour before you need them.

2. Preheat the grill to a medium heat.

3. Oil grill grates carefully.

4. Cut all ingredients into cubes of similar in size.

5. Load the ingredients onto the skewers without overloading.

6. In a medium size bowl whisk olive oil, wine vinegar and all the spices together then brush generously over the kebabs. Tap off excess oil and place on a platter to bring out to the grill.

7. Place skewers on the grill and cook for 5 minutes on each side, as evenly as possible.

8. Remove from grill add BBQ sauce.

recipe corner — sausage, chicken & peach kebabs

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Copperwood Tuscan Roast Pork Belly Ingredients: • 5lb boneless Copperwood Pork belly (skin on) • 2 rosemary sprigs, leaves picked • 1 tbsp fennel seeds • Grated zest of 1 lemon • 4 garlic cloves • 2 tbsp olive oil • 2 cups dry white wine • 2 onions, thinly sliced • 2 tbsp plain flour • 2 cups chicken stock (liquid) • 1/3 cup dry Marsala • Green beans and lemon wedges, to serve

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recipe corner — tuscan roast pork belly

Directions: 1. Score the pork skin and fat in a criss-cross pattern, without cutting into the meat. Place pork on a rack in the sink and pour over a kettle of boiling water (this will result in crisp crackling). Dry well. Crush rosemary, fennel, zest and garlic in a mortar and pestle to a coarse paste. Stir in oil then rub paste into pork skin. Cover and marinate in the fridge for at least 4 hours or overnight.

2. Preheat oven to 220°C. Place pork in a roasting pan and pour over wine. Rub 2 tablespoons sea salt into skin, then roast for 30 minutes. Reduce heat to 160°C and return to oven for 1 hour. Scatter onions in pan and roast for a further 1 hour until skin is crisp and juices run clear.

3. Remove onion and pork from pan and cover loosely with foil. Rest for 15 minutes.

4. Meanwhile, discard all but 2 tablespoons fat from pan, retaining any juices. Place pan over medium heat and stir in flour. Cook for 1 minute, then whisk in stock and Marsala until smooth. Strain. Keep warm.

5. Thickly slice pork and serve with the green beans, lemon and gravy.

Also known as Bright Monday, Renewal Monday, Wet Monday, and Dyngus Day April 17, 2017 Around the world: Easter is depicted by the Easter Bunny. But why a rabbit?

The Easter Bunny (aka Easter Rabbit or Easter Hare) is a folkloric figure depicted as a rabbit bringing Easter eggs. Originating among German Lutherans, the “Easter Hare” originally played the role of a judge, evaluating whether children were good or disobedient in behaviour at the start of the season of Eastertide.

Traditions Guyana: People fly kites, which are made on Holy Saturday.

Poland: It is known as Dyngus or Splash Monday, where children often play water games.

Italy: Easter Monday is celebrated as Pasquetta where people have picnics in the countryside.

Easter Monday around the world

United Kingdom: It is a bank holiday and in Leicestershire, England, the people of Hallaton hold a bottle-kicking match and Hare Pie Scramble.

United States: Though not largely observed in the United States, there’s the Egg Roll tradition, traced as far back as 1878, which occurs at the White House.

Buffalo, New York: Holds the world’s largest organized Dyngus Day celebration.

Germany: People go out into the fields early in the morning and hold Easter egg races.

Australia: Holds the Oakbank Easter Racing Carnival which is a 2 day horse-racing meeting. There are carnival rides and picnics and families camp for the whole weekend near the race track.

Egypt: It’s called Coptic Monday and Egyptians celebrate the ancient festival of Sham El Nessim “smelling of the breeze” dated back to about 2700 BC. Traditional activities include painting eggs and eating feseekh (fermented mullet).

did you know — easter monday around the world

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