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CB Chicken & Copperwood Pork - All New Budget Friendly Products Caribbean Passion – All New Deli Slices Launch in Trade Performance 360 Winners
#77 May 2020
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Farmer Pop Up at FCJ
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All New Deli Slices Launch in Trade
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CB Foods Does Community Sales to Support Customers and Vendors
Breakfast Muffins
Market Day
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welcome There are times in our lives when we face great challenges. Times when we are so frantic with worry, we panic and stop thinking rationally.
Since the announcement, on March 10th, of the first confirmed case of the Novel Coronavirus, COVID-19, in Jamaica, a number of persons have become so frantic with worry they have stopped thinking sensibly. My advice, “STOP! Breathe deeply, calm yourselves. Do not allow fear to rule your actions; because, in the midst of all the uncertainty, life continues”. By the time you receive this issue of Chat Bout, our 2021 Financial Year will have started. Cut-backs, shortages, delays, increased costs and reduced revenues are just some of the challenges we already face. With such a rocky start, it would be easy to slip into panic mode and make rash decisions. The Owners and Executives of the CB Group do not however have this luxury. So, while it is difficult to predict the full impact that COVID-19 will have on the market, construction of our new processing plant must continue. We also continue to move forward with plans for the second phase of our Strategic Plan. Notwithstanding the postponement of the launch, I have no doubt as soon as it is advisable we will unveil this very exciting phase in our Group’s history. With the help of each and every one of you, we have kept our day-to-day operations up and running. Whereas it is not business as usual there are some opportunities we can take away – virtual meetings, working from home and flexi hours. How about making these the norm instead of the exception? Life continues and we must be ready to seek out and capitalize on opportunities.
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At the heart of everything that’s happening, the CB Group remains committed to the health and wellness of its employees and all other stakeholders. We encourage you to visit the Ministry of Health & Wellness and the World Health Organization websites to stay informed on how best to protect yourselves and your families. There will be a calm after the storm. In the meantime; stay informed, keep safe and think practical. Mr. H.
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On April 29th, CB Group, in partnership with Spur Tree, hosted a Farmers’ Market at the Factories Corporation of Jamaica (FAJ) to assist local farmers sell excess crops. You’d have read in your last ChatBout issue that CBG is an active Partner of the Say Yes to Fresh initiative created to grow public awareness about the urgent need to consume local fresh foods. Before the novel coronavirus entered our shores, many local farmers had pride themselves on supplying our hotels, restaurants and families with fresh fruits and vegetables.
Farmer
Pop Up
With the implementation of travel restrictions, social distancing and other safety measures, many of these businesses have closed their doors, leaving farmers with significant amounts of excess produce and now in search of other markets.
Market
So, in a small effort, farmers from St Catherine, St Thomas and Kingston were called upon. They journeyed to 2
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FAJ on Marcus Garvey Drive, where staff from several organizations were rallied up to come out and support. The farmers carried with them fresh onions, escallions, thyme, yams and bright red tomatoes, sweet peppers and strawberries. Over one hundred employees from Cal’s Manufacturing, Spur Tree and others happily embraced the opportunity to shop with convenience.
Big up to the Marketing team who led the initiative and a special thank you to the staff at the Factories Corporation of Jamaica property for coming out and supporting the farmers.
CB Foods was also on site selling chicken, eggs, Bad Dawg and Caribbean Passion products. All participating farmers were left with empty stalls, selling about 600 pounds of fresh produces. Remember, continue to support our local farmers and #SayYesToFresh. Join the movement @SayYestoFreshJA. 3
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Introducing
Covid-19 has turned our world upside down and people are trying to find the best way to make ends meet. So we have decided to reduce our margins and work closely with our customers so they can pass on that special price/ discount to their consumers. The team has come up with three budget friendly offerings, designed with the consumer and their family in mind. So they can enjoy The Better Tasting Chicken with less stress on their pocket.
ALL at a Fixed Price No Matter the Weight
Fresh, Convenient & Affordable 4
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All New Products that Support Our Local Farmers Local farmers across the board have taken a hit. More than 60% of the pork that our Jamaican farmers produce is for the tourism industry. With the shutdown taking place due to COVID-19 and an excess of pork from farmers, CBG along with other local processors have lobbied for the banning of pork imports. In our commitment to our farmers, we have introduced 5 new products that are of course made with 100% local pork.
SALTED PORK BELLY Did you know that 99% of the Pigs Tail consumed in Jamaica is imported? Why buy imports when there is home grown locally produced meats? We dare you to substitute imported Pigs Tail with our new Salted Pork Belly.
ECONO PACKS And we have new line of Econo Packs – conveniently packaged in 2.5kg (or 5.5lb) parcels. You our CBG Family would have first been introduced to the 4 SKUs through our Staff Sales Programme. We’ve now extended the offer to our customers. There’s less hassle for them when purchasing bulk and having to repackage into smaller 5lb parcels that their customers often prefer.
And, there’re 60% less nitrites so it’s USFDA approved!
Pork Hock
Loin Chops
Pork Stew
Pork Trotters
Help us spread the word! More than ever our local farmers need and the pork industry needs our support. Choose local foods over imported. Every choice #MakesADifference, so why not #BuyWithPurpose?
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Launches
Deli Slices in Retail
So easy with Caribbean Passion We welcome an all-new product to the Caribbean Passion family. On May 8, our new Caribbean Passion Hickory Smoked Deli Slices enjoyed their first sales at four select retail stores: āā Lee’s Red Hills Road āā Loshusan āā Select Grocers āā Progressive Bogue With the challenges presented by COVID-19, traditional launch tools like sampling and promoters were not available to us. Instead, to grab shoppers’ attention the new product was introduced by bundling it to one of the line’s favourites - Caribbean Passion’s 225g streaky bacon.
If you missed the bundle, you can still grab your very own deli slices pack at the four launch stores listed above as well as The Pork Store and Progressive Ochi.
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Best part, our deli slices are fully cooked and ready to eat! So for all the parents at home with limited time to make breakfast, lunch and dinner… here’re some deli-nspiration for you! āā Baked deli and cheese honey mustard sliders āā Slice and heat in pan, serve with scrambled eggs and toast āā Dice them up with cheese, onions and sweet peppers for your omelets āā Ham and egg breakfast cups āā Fully loaded ham & cheddar double triple sandwich! āā Good ol’ grilled ham n’ cheese sandwich āā Dice the slices and add for a pasta salad or potato salad āā Add them to your fried rice for dinner with scallion, bell peppers and a scrambled egg āā Garnish your soup!
Enjoy them cold, at room temperature or heated! Whichever you prefer!
āā Homemade pizzas
Keep tuned! 7
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M ills Market Days Newport Mills experienced Market Day on April 16th. The vendors were on time and all were outfitted in their masks. To facilitate the ease and speed of shopping, items were pre-packaged in 1lb and 2lbs portions. Our NPM staff members were excited and grateful that they were given the opportunity to shop while at work. With Market Day being brought to the facility workers, especially those living in the St. Catherine area; they were able to concentrate on their work without worrying about getting home to shop before the curfew. Despite eagerness to shop, social distancing was observed and maintained throughout the day. Feedback was that the produce was fresh and the operations went smoothly.
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Hear what some staff had to say:
“I really do appreciate the effort and time you all put in planning this Market Day.’
“THANKS, THANKS & THANKS AGAIN”
“I want to express my thanks and gratitude to the team for conceptualizing and implementing the Market Days.”
“MUCH APPRECIATED!!”
CBG family, thank you for your continued support of our local farmers. Remember to always #SayYestoFresh! 9
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LOC ATIONS
Market Day at
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When we were made aware of the initiative of having a Market Day being implemented as the country is going through this pandemic, the team thought it was a great idea and even said that they appreciated that the management looking out for them in such a fashion. This being a first though, it was received with a lot of skepticism initially as persons wondered about the quality of the produce that would be supplied as they were accustomed to sourcing their own and had their particular standard in mind. When the vendors from FB Farms arrived however, they were pleasantly surprised of the variety and quality of the food on offer and also the prices. The vendor and assistants were very courteous and pleasant to deal with. This effort has helped persons at the location tremendously and we are beyond grateful. When the team understood the benefits to be had of shopping in comfort and safety, they gladly prepared themselves and came shopping for even neighbors and other members of their family. We definitely look forward to having more of this of course! You could not give us a taste of something this good and not expect us to want more, NPG is looking for this to happen every fortnightly/monthly. NPG says thank you co-operate CB Group for thinking of us in a BIG way!
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Market and Ice Cream Day at Freetown With social distancing being at the forefront of everyone’s mind and Market Day being a new experience, some of our Freetown family shared their highlights about the day and the impact that this has had on their lives. What were your first thoughts when you heard about this initiative? Awesome! We don’t have to go and mingle in the crowded markets. How has it been received by the team members? The location was welcoming to the opportunity, especially the Cold Room team as they looked forward to the fresh fruits. How has this initiative helped your location? Shopping during work hours has helped us to recuperate and have more time to relax during our off work times. Feedback and about the produce and variety We look forward to Market Day not only because of the convenience, but also because the vendor is accommodating and willing to source produce for us if he doesn’t have it at the time. Ice Cream Friday at Freetown. Team members at the location were provided with a sweet treat which definitely lifted spirits and reignited a spirit of joy. Bet you’ll want to go grab a scoop for yourself! 12
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Performance 3.0
Winners The Performance 3.0 Reward is a part of the Rewards & Recognition Programme created by the Talent Development team linked to Performance Management to highlight extraordinary people within the Group. In 2020, we rewarded 2 categories: TOP PERFORMER and BEST LEADER. And the winners are‌
Top Performer Roxanne Isaacs (again!) who received the overall highest score. When we think performance we think go-getter, team player, respectful, encouraging, meets targets, destined for greatness. When we think outstanding performance, we think‌. Roxy!
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Best Leader CB Group also celebrates strong leaders. Leaders who value their people…who are decisive…who are effective…leaders who keep their teams engaged and lift their performance to meet department goals. Congratulations to Winston Thomas and Tracey-Ann Taylor-Noyan who received the highest scores on the leadership review. And the prize…? $10,000 worth of Fontana vouchers!
Best Leader - Supervisor
Congrats!
Best Leader - Manager
Shout out to our winners for being exemplary performers in the January 2020 performance cycle! May we all be inspired to keep pushing towards our goals in these difficult times. The CB Group celebrates YOU. Keep on SHINING! 15
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Staff Sales
What’s New Pork Store Gives Staff 15% Off
All new PORK SALES
Hope you’ve been enjoying your 15% off all products at The Pork Store! P&C would have sent out an all staff notice about the Pork Store staff discount and we hope that you are utilizing the opportunity.
We’ve got three pork products conveniently packaged in 2.5kg (or 5.5lb) Econo packs! To order, contact your P&C Location Rep!
How to order: 1. Email orders: āā To Charmaine.flemming@mycbgroup.com or āā Whatsapp 876 564-0914 or 876 403-2866 2. Include in order: āā CBG Employee Name or approved CBG Third Party Contractor Name āā Name of individual picking up āā ID # of person doing pick up Eight persons are limited to being in store at any one time. As such, please ensure to order through the channels listed above to cut down on the time spent on ordering and collection. Additional orders while pickup contact is in store will not be facilitated in order to shorten wait time for all customers. Thanks for your understanding!
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CB Foods Does Community Sales to Support Customers and Vendors
Lots of changes have been implemented by the Government to manage the COVID-19 outbreak. The island-wide curfew and the lockdown of St. Catherine in April with designated days and times to move around and shop led to overwhelming rushes at our retail customers. To help alleviate/ ease our customers, reduce the state of panic and help to provide convenient shopping to some of our corporate customers, the CB Foods’ Sales, Distribution and Marketing teams collaborated to provide safe Community Sales. Why not bring the food to the consumers in their communities so long as we did not violate our retail and wholesale customers? Vending opportunities have been shared with long-time supplier, Barcode, who like many businesses are faced with the economic hardship of COVID-19. They would purchase goods on consignment and sell as a third party contractor. At times, CB trucks were also dispatched to various communities.
Courtleigh On April 8th and 24th, CB Foods extended its Staff Sales programme to the Courtleigh and Pegasus hotels. The days begun at 1pm with scores of staff already waiting, in accordance with the social distance protocol. Over 200 workers had expressed their gratitude with one customer even making a thank-you speech! The success of the first staging led to a request, where those who missed the previous pop-up was able to stock up.
Plenty “Big Up CB!”’s were heard at the various stops. Check out how some of them have went: 18
National Hot and humid was April 24th! But truly, it was much more than that. At the National Baking Company on Half Way Tree Road, many early birds eagerly awaited the truck’s arrival and by 1pm all goods were sold. Gratitude was felt all around as staff were happy to avoid supermarkets and wholesales, especially those essential workers living in St Catherine. Unions Estate On April 22nd, CB Foods products were made available to the residents of Unions Estate, Twickenham Park Spanish Town at their
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community centre who were then experiencing the lockdown. As the truck approached, lines were formed quickly with social distance being observed, persons wearing masks and with their shopping bags. Residents expressed their appreciation for the convenience and the variety of products offered. Grace Kennedy On May 1st, a contracted driver made way to the Grace Kennedy distribution centre in Spanish Town. With chicken and eggs being sold, their staff saw it as a great opportunity to have goods brought to them hassle-free and at an affordable price. Thanks to all those CBG staff who have been a part of these initiatives! 19
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COVID-19 Prevent the Spread Be A Part of the Solution With the steady increase of persons being infected with COVID, it is now mandatory for all persons to wear mask. Initially it was only mandatory for persons who had symptoms or were infected. However, with a better understanding of the virus and the discovery that persons could spread the virus and not even be sick, this measure was now extended to the entire population. Here’s a few steps to create one for yourself with only 3 simple items. No sewing required!
Materials needed – Bandana, 2 Hair Bands
Fold your bandana in three.
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And remember, wash your mask after each use. There are many measures that we can all put in place to be a part of the solution, to not only protect ourselves, but also our co-workers, family members and fellow citizens. Here are some reminders of practices you can implement:
Place the hair bands at both ends; they should be about 6 inches apart.
1. Be Aware – Know how the virus spreads so that you can know how to protect yourself. 2. Wash Your Hands and Sanitize Often – Keep your hands clean as this will help prevent the spread of germs to you and others. 3. Avoid Close Contact – Maintain the distance measure of 6 feet between yourself and others
Fold each end of the fabric in towards the center and tuck them into each other.
4. Clean Your Surroundings – Any surfaces that are frequently touched should be disinfected often. 5. Stay at Home – As much as possible limit going out to only the necessities of life, such as going to the supermarket and pharmacy.
To put on the mask, loop the hair bands over your ears. Adjust the mask to make sure it covers your nose and mouth completely.
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Caribbean Passion Corned pork and eggs breakfast muffins
6 | 35 mins |
INGREDIENTS
DIRECTIONS
1½ cup Caribbean Passion corned pork, diced
1.
Preheat the oven to 375°F
2.
Dice the corned pork
3.
Chop the onions tomatoes and sweet peppers
4.
Peel and shred the potatoes
5.
Place the potatoes in a towel and squeeze all the water from it
6.
Place 2 tablespoon of oil in a pan and sauté the potatoes until lightly golden and cooked
¼ cup milk
7.
Remove and set aside to cool
½ teaspoon salt
8.
Place the remaining 2 tablespoon of oil in the same pan and sauté the corned pork with tomatoes onions and sweet peppers
9.
Remove from the heat and set aside to cool
2 large potatoes ¼ cup onion chopped ½ cup sweet peppers chopped ¼ cup tomatoes chopped 6 Smart Eggs
¼ teaspoon black pepper 4 tablespoon oil or butter ¼ cup shredded Cheddar cheese
10. In a large bowl beat together eggs, milk salt and black pepper 11. Add the cooled potato, and corned pork mixture to the eggs 12. Grease a muffin tin and full each with egg mixture 13. Place about a teaspoon of shredded cheese on top of each 14. Place in the hot oven and bake for 15 to 20 minutes or until a toothpick come out clean 15. Serve warm. Tips: Its best to use silicone baking cups in the muffin pan; do not use the paper muffin liners as the they will be hard to peel away from the muffins. Alternatively make sure to use a non-stick pan and grease thoroughly. If baked directly in the pan without a liner allow the muffins to cool slightly before removing.
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CB Chicken Garlic Herb Butter Roast Chicken
4 | 10 mins |
INGREDIENTS
DIRECTIONS
1 whole CB Chicken
1.
Preheat oven to 430°F. Line a baking tray with foil, or lightly grease a roasting pan.
2.
Discard neck from inside the cavity and remove any excess fat and leftover feathers. Rinse chicken under cold running water. Pat dry with paper towels.
3.
Pour the olive oil, melted butter, wine (if using) and the juice of half a lemon over the chicken, under the skin and inside the cavity. Season chicken liberally on the outside and inside the cavity with salt and pepper. Sprinkle over the parsley.
4.
Rub the minced garlic over the chicken, mixing all ingredients together over the chicken and under the skin.
5.
Stuff the garlic head into the chicken cavity along with the rosemary sprigs and the squeezed lemon halve. Tie legs together with kitchen string.
6.
Place breast-side up into baking tray or roasting pan. Roast for 1 hour and 15-20 minutes, basting half way through cooking time, until juices run clear when chicken thigh is pierced with a skewer.
7.
Baste again, then broil for a further 2-3 minutes, until golden.
8.
Remove from the oven, cover with foil and allow to stand for 10 minutes before serving. Serve, drizzled with pan juices and remaining lemon half cut into wedges or slices.
¼ cup unsalted butter, melted 3 tbsp olive oil ¼ cup white wine, (optional: use a dry wine like a Sauv blanc or Chardonnay) 1 lemon, halved Salt and freshly ground pepper, to taste 2 tbsp fresh chopped parsley 4 garlic cloves, minced 1 head of garlic, roughly peeled and cut in half horizontally 3 fresh whole rosemary sprigs
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Movements S TA FF
Additions
Promotions
Transfers
Camille Mighty-Atkinson Farm Manager Live Production Foods CB Egg Farms
Joelle Lodenquai Brand Manager Marketing Shared Services Group Office
Marla Ottar QA Supervisor QMS Shared Services Harvest Hub
Carl Henry Ramp Attendant Distribution Foods St. Ann’s Bay Agency
Rohan Kennedy Assistant Manager - Security & Compliance Security & Compliance Shared Services Newport Mills
Damion Corriders Production Worker Live Production Foods CB Egg Farms Takees Edwards Production Worker Live Production Foods CB Egg Farms
Roxanne Edwards-Isaacs Community Outreach Coordinator Marketing Shared Services Group Office Shaunte Blair Sales Coordinator Sales Livestock and Animal Feeds Newport Mills Veron Miller-Burton Treasury Manager Finance & Accounting Shared Services Group Office Yanique Henry Business & Technology Lead – Service Delivery Business & Technology Shared Services Group Office 25
Farewells Authur Coleman Equipment Operator Maintenance Crops Harvest Hub Dalano Allen Business and Technology Specialist – Service Delivery Business and Technology Shared Services Group Office
Mondays - Fridays
Dreaming about our Yummy Bad Dawgs? Well it's time to wake up because Devon House is NOW OPEN! Enjoy the Bigga Betta Badda sausage safely by wearing your mask. Keep a safe distance when waiting in line and remember to sanitize.