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CB Foods Does Community Sales to Support Customers and Vendors
Lots of changes have been implemented by the Government to manage the COVID-19 outbreak. The island-wide curfew and the lockdown of St. Catherine in April with designated days and times to move around and shop led to overwhelming rushes at our retail customers. To help alleviate/ ease our customers, reduce the state of panic and help to provide convenient shopping to some of our corporate customers, the CB Foods’ Sales, Distribution and Marketing teams collaborated to provide safe Community Sales. Why not bring the food to the consumers in their communities so long as we did not violate our retail and wholesale customers? Vending opportunities have been shared with long-time supplier, Barcode, who like many businesses are faced with the economic hardship of COVID-19. They would purchase goods on consignment and sell as a third party contractor. At times, CB trucks were also dispatched to various communities.
Courtleigh On April 8th and 24th, CB Foods extended its Staff Sales programme to the Courtleigh and Pegasus hotels. The days begun at 1pm with scores of staff already waiting, in accordance with the social distance protocol. Over 200 workers had expressed their gratitude with one customer even making a thank-you speech! The success of the first staging led to a request, where those who missed the previous pop-up was able to stock up.
Plenty “Big Up CB!”’s were heard at the various stops. Check out how some of them have went: 18
National Hot and humid was April 24th! But truly, it was much more than that. At the National Baking Company on Half Way Tree Road, many early birds eagerly awaited the truck’s arrival and by 1pm all goods were sold. Gratitude was felt all around as staff were happy to avoid supermarkets and wholesales, especially those essential workers living in St Catherine. Unions Estate On April 22nd, CB Foods products were made available to the residents of Unions Estate, Twickenham Park Spanish Town at their
