Chat Bout - The CB Group eZine - June 2017

June 2017 – #43

THE CB GROUP NEWSLETTER 04

There’s a Bigger, Better Burger in town

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Double Six Championship is baaaacck

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Plant a Tree Project: CBG’s Labour Day

Table of

CONTENTS

1 3

welcome

there’s a bigger, better burger in town

6 8 12 17 18 20

team ‘pretty science’ wins egg drop competition

smart eggs does nutrition tour

nutramix hosts dairy seminar in st thomas

jamaica pig farmers association ball

plant a tree for labour day

team retreat in discovery bay

Welcome C

hicken, pork, eggs, what’s next? Welcome to the latest edition of Chat Bout.

The CB Group has been having a great year so far and with all the exciting things happening, I could hardly wait to discover what new surprise was in store. Well, the secret is out! Beef! CBG officially launched its first BEEF line, Bonafide Burgers, with a public tasting last month end at the Jamaica Observer Food Awards. A bold move indeed!

It was just a few months ago at the Farmers’ Expo that I pointed out how far the CB Group has come from being a mere poultry producer to becoming a unifying force in the Jamaican agriculture industry. I said our involvement in chicken, pork, eggs and other major species, cash crops and cotton was not by accident. It was a deliberate attempt to help bring about structure in these Jamaican industries and entrepreneurship pride to Jamaicans. The CB Group is here to push for more local production, to help more Jamaicans get involved in agriculture in a serious way, to create jobs and to grow our economy. We are here to stay. We are here to make a difference for Jamaica.

On a more sombre note, our prayers go out to everyone who suffered as a result of the recent rains. Many lost crops, animals and personal possessions; communities were cut-off by flood waters and overall, the country lost many productive hours. We are thankful however that there were no reports of loss of life. This is just one reminder of how fragile we are in the grand scheme of things and how important it is for us to give thanks each and every day; for life and for the many blessings we enjoy. Never take things for granted. Be grateful for life, for health and strength and as Rev. Al Miller says, “Live better, live love”.

Mr. H.

welcome

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r e g r u B r e t t e B Bigger, in town!

There’s a

In the spirit of “Live Better”, we’re all set to introduce out latest brand

BIGGER

BETTER

100%

quality local meat

No fill, No paste No artificial ingredients

In keeping in line with our goals of supporting homegrown and nurturing our dreams, we want to revive the beef industry, create a sustainable industry, create jobs and support local farmers.

We are proud to offer a better quality product that is a direct substitute to the imported beef patties that are currently on the market.

So when you choose Bonafide, you can be sure you’re supporting Jamaican farmers and the Jamaican economy by buying local.

What’s more? Our patties are BIGGER. At 4oz, our burger patties are thicker than the average 3oz.

Check out our 2 flavours: • STRAIGHT BEEF • SPICY SCOTCH BONNET BEEF – using real Jamaican Scotch Bonnet.

Bonafide will hit the market in the first two weeks of June in an exclusive arrangement with Sovereign, Loshusan, Progressive Portmore, Bogue and Ocho Rios.

Follow the brand on    @BonafideBurger Upload your Bonafide experience to Facebook, Instagram & Twitter and tag @BonafideBurger. Stay tuned for updates!

around the brand in 30 days — bonafide burgers

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@

Observer Food Awards 2017

In its 19th annual staging, it was a fabulous foodie night on the lawns of Devon House where Jamaica’s top culinary industry players brought their best foot, or shall we say, best food forward!

At the Observer Food Awards on May 25th, CB Foods used the much anticipated food event as a platform to present our latest products – Happy Foods soups and Bonafide Burgers.

Though our soups did not win the ‘Best New Product’, we salute the winners. The night was the perfect setting to introduce our first beef line to the public – an audience filled with media, corporate partners, hoteliers, restaurateurs, caterers, chefs, F&B managers, bloggers, foodie friends and even our competitors!

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Chef Celeste Gordon who won Best Caterer for 2017 grilled our Straight Beef and our Spicy Scotch Bonnet burger patties to melt-in-your-mouth perfection and a wide range of tasty toppings were available for patrons to pick, chose and refuse. The burgers were an absolute hit!

Remember to follow @Bonafideburger on   

around the brand in 30 days — cb foods

It’s a sizzlin’ summer with sausages and more sausages The summer is here and if you remember, last summer Caribbean Passion held its Summer 365 promo where customers who purchased any of our sausages at participating supermarkets were able to enter the promotions.

Although the 365 promo won’t return this year, Caribbean Passion will be having specials on its sausages at various supermarkets.

So whether you love JERK, CHORIZO or ITALIAN, be sure to take advantage of the slashed prices this summer!

Fact: Sausages are the perfect protein for a quick meal prep.

Perfect for breakfast, lunch or dinner.

We’ll keep you posted on about participating supermarkets for our sausage specials!

Follow   @CaribbeanPassionJA for tasty recipes. around the brand in 30 days — caribbean passion

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250 m go f pe

r e gg

Team ‘Pretty Science’ wins Smart Egg Drop Competition

I

t was a full auditorium of #SmartKids, parents, and volunteers at Campion

College on May 27th. Though 11 teams registered, 9 teams of two from Immaculate Conception Prep, Liberty Academy, Sts Peter & Paul Prep, Queen’s and Half Way Tree Primary turned out with their egg-sciting contraptions built to keep their uncooked Smart Egg intact when free-falling from varying heights – 6,9,15 and 20ft!

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With each round, there were teams that got knocked out, but in the end, 4 teams survived the 20ft drop but with the judging also based on creativity, design and other factors, and it was team ‘Pretty Science’ that took home the winning trophy, Amazon gift cards, 6-months worth of Smart Eggs and a National Bakery basket full of goodies.

All day there were egg experiments and Young Chefs who turned out to do live cooking demos, and host TerriKarelle kept the children engaged with tons of games and Q&A segments. It was a successful morning of science and fun!

around the brand in 30 days — smart eggs

Thank you to our volunteers around the brand in 30 days — smart eggs

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250 m go f pe

r e gg

does Nutrition Tour

Smart Eggs did its first Nutrition Tour May 3rd at Immaculate Conception Preparatory School.

Nutritionist Melissa Davies spoke to the girls, of Grades 4-6, about overall good nutrition, the real reasons why Smart Eggs are considered smart, and lots of fun facts about eggs.

The Smart Cart was present with complimentary egg sandwiches and there was a Q&A section with about 50 giveaways those who answered correctly about what they learned.

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around the brand in 30 days — smart eggs

Indulge gets App & Digital Subscription 2017 not only welcomes Volume 2 of Indulge, but 2017 also welcomes the launch of our online platform.

Today, Indulge has become the premier Jamaican Food & Beverage magazine and we strive to reach the homes of Jamaicans throughout our shores to spread all the exciting things taking place in our country’s culinary arena.

In February, we signed contracts with Zinio, the world’s most popular online magazine subscription company and Magzter, the world’s largest membership magazine platform to launch our digital subscription service.

With our latest issue, Indulge is now accessible to millions of readers all over the world, no matter what kind of tablet or phone they are using, whether an Apple, Android or Windows based device. A search in the Google, Apple or Windows Store will bring up our Indulge App or if you already have Zinio or Magzter, a search within their app, should also point you in our direction.

We ask that if you have family and friends abroad, we’d simply appreciate you spreading the good news, letting them know where they can find a little piece of home online for USD$9.99 a year for 3 magazines and how they can help support our local writers, editors, photographers and printers. magzter.com/JM/CB-Foods-Ltd/Indulge/Cooking/

around the brand in 30 days — indulge

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Three new exclusive KYP stores for Copperwood!

The #KnowYourPork campaign has garnered much exposure and positive discussions amongst stakeholders in the industry. Specifically, ‘Making the Cut’ that was held in Montego Bay last October had invited guests from Progressive Grocers, who since then took special interest in the brand and its initiatives.

Today, we are happy to announce that in partnership with Progressive Grocers, Copperwood has 3 new exclusive KYP stores!

Progressive Food Stores

Fairview at Bogue & Whitter Village Montego Bay Buckfield Estate Ocho Rios

Spread the word and follow @CopperwoodPork to keep updated with the #KnowYourPork campaign

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around the brand in 30 days — copperwood

E&G Feed City, the Champion of Nutradays It’s been a busy past couple of months for the-BIG-feed with customer stops across the island.

May 3rd marked the last stop of the Nutramix tour at E&G Feed City in Palmers Cross, Clarendon, who for the 3rd year in a row walked away with the Grand Champion title as our top selling feed store in the island! As a loyal customer and a true ambassador for Nutramix, we say a big congrats to Errol Smith and Georgia Sterling of E&G! There was an outside broadcast with Irie, as well as give-a-ways of Nutramix feed, baby chicks and promotional items. Also present at all the Nutradays stops was our Golden Wheels which served up the baddest sausage at all the Nutradays stops, so big up Bad Dawg.

And with that, it’s a wrap for NutraDays 2017! around the brand in 30 days — nutramix

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hosts Dairy Seminar in St Thomas With the renewed Drink Real Milk campaign launching this month, CB Group is committed to reviving the local dairy industry.

The-BIG-feed headed to Serge Island Dairies’ St Thomas-located property on May 9th where it hosted its Dairy Seminar. Approximately 50 farmers and other interested persons were in attendance to learn more about the dairy industry.

It was a fun and educational day with the Nutramix livestock team speaking on best practices such as nutrition and care for animals as well as on services like artificial insemination.

The farmers were also introduced to new milking machines valued at approximately $500,000.

Nutramix will offer these machines to interested small farmers via a manageable 24 month financing plan.

The milking machines will add great value to farmers who are currently hand milking by improving efficiency, milking times and sanitation, thus resulting in better quality milk and increased earnings for farmers.

Remember to follow @farmnutramix on social media to keep updated.

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around the brand in 30 days — nutramix

Is baaaaaccck!

It’s 2017 and our 2nd annual staging of the Nutramix Double Six Championship is back in full force! June 2nd was the launch of the competition at the Melbourne Cricket Club with an internal domino competition with folks from Newport Mills. Production and sales turned out to drop a six! Trophies and prizes were won but you have to stay tuned to #Slack and your July ChatBout to find out who won!

The Regionals kick off on June 24 and the competition will be hosted again by emcee Dufton “Duffy” Shepherd. Regional winners will win $50,000 and lots of other prizes, and the Grand Champions will take home $250,000 cash, 500 baby chicks and 1 tonne of Nutramix feed!

We hope to make this year even more exciting and meaningful for our Nutramix community, so please help us to spread the word.

May ChatBout Correction: The-BIG-feed gets NEW exclusive store!

In May’s ChatBout, page 12 incorrectly speaks to the-BIG-feed landing its first exclusive store. The article ought to have said: Nutramix has landed a new exclusive store! With Premium harvest already exclusively carrying Nutramix, we celebrate the opening of another store in an all-new location - St Ann’s Bay.

around the brand in 30 days — nutramix

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TAFF STAFF STAFF STAFF STAFF STAFF STAFF S

BIRTHDAYS June NAME Cerica Simpson-Montgomery

DATE 1

Herman Adlam Oniel Foster John Sinclair

2

NAME

DATE

NAME

Sheldon Green

13

Tameika Rose

Andrea Watson

15

Tomyo Williamson

Donalyn Morgan

Beverly Passelle

Linton Reid

King Robinson

Mark Thorpe

Christine Rowe

Sharon Stewart-Clarke

Dwayne Thompson

Patricia Smith-Tennyson

Fabian Howell

Arelda Green-Anderson

Iraline Williams

Kenroy Scott

Danree Delancy

4

Shernett Williams

16

Donovan Williams

Jennifer Swearing-Wong

17

Roshane Dougal

Gladstone Lee

Davine Jackson

18

Wayne Dale

Kacian Nelson

Sedeana Peters

19

Nigel Grant

Stephanie Scott

Shawna Smith

Joey Green

20

Trudi-Ann Muir

21

Andrae Moodie

22

Cornoel Walker

Jermaine Hewitt

5

7

Suzette Dawkins - Gregg Sandra Ffrench

8

Franklin Bundy

Scilda Morris Hubert Bell Etheline Harris-Clarke

Devon Dennis

9 10

Joan McKie Patrick Fuller

Nathan Beckford

Glenmore Scott

Roy Green

Michelle Robinson

Simone Downer-Rose

Ricardo Rodway

Toni-Ann Simms

Tashmarie Hall

Carlton Jobson

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Julia Aitken

23

12

Phillip Clair

Kenneth Bailey

13

Courtney Hector

Kirk Morgan

Deckolda Edwards

Selvin Pladley

Suzette Madourie

29 30

July NAME

DATE

Daren Allwood

1

Fabian Dothlyn Marlon Malcolm

2

Corie Bryan

3 4

Dawn Berrick Lester Jackson Sekou Brown Clifton Daye

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Sharon Black

28

Annicka Grant

Marsha Smith-McBean

Shawn Pinnock

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Owen Johnson

Nicanor Forbes

Leisa Blair-Leslie

DATE

26

5

Danille Morrison Ramiel Campbell Hugh Barrett

6

Cassandra Brown

7

Phillip Pennant Raheem Roberts

Appointments & Promotions Freetown Wayne Webb - Production Worker Mordicai Mcfarlene - Production Worker Kadian Wilson - Production Worker Cassandra Taylor - Production Worker Kayann Daley - Production Worker

Imagination Farms Caleb Kelly - Project Coordinator Don McGlashan - Operations Manager

Arnold Road Terisha Thorpe - Filing Clerk Valomin Rose promoted to Purchasing Clerk

Group Office Leana Tomlinson Hartley - Talent Development Coordinator Carlinton Montgomery - Sales Controller

cb big ups — birthdays + staff announcements

Newport Mills Tanique Thompson - Customer Care Coordinator

cb big ups — birthdays + staff announcements

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Creating Bonds

in Our Communities

Nutramix @ Jamaica Pig Farmers Association Ball The annual JPFA Ball was held on April 29 at the Jamaica Pegasus. Dr Amiel gave the greetings to the room on behalf of CB Group and had the audience rolling in laughter at his candidness and whit. Those present who represented Nutramix ate with customers, suppliers and friends. There was a even pork bar with 7 different types of pork dishes! Talk about indulging!

The NPM table was especially lucky, with Nutramix Sales Rep Fitzgerald Keyes winning the gate prize of the night which was a weekend for 2 at a fun resort on the North Coast. our community — pig farmers association ball

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Last Christmas, we took a visit to the Dare to Care Home to give the kids a true Christmas teat. Last month on Labour Day, May 23, members of the CB Group went back, but this time around, it was to add vibrancy to their surroundings by planning fruit trees!

Inspired by the Live Better campaign, there were a dozen different types of trees planted, including star fruit, guava, June plum, and Julie mango.

This project will impact the lives of 241 children and 80 staff, so a very big THANK YOU to our Labour Day volunteers who were decked out in their red gears to dig away and plant their trees.

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our community — plant a tree for labour day

our community — plant a tree for labour day

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Team Retreat in Discovery Bay

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our community — fun day in d-bay

As we are rapidly expanding our brands and products, we’ve set new targets for 2017. In living better, we strive to work smarter, as a collective, rather than as individual teams. So Sales & Distribution took the initiative to plan a Retreat day at Sun-Kissed Villa in Discovery Bay on April 29th.

S&D, Customer Care and Marketing all committed to reaching our targets for all CB Foods brands and competitive spirits were high for games, incentives and winning. So, teams of 5-6 persons got together and had 30 minutes to cook up our all-new brand… BONAFIDE BURGERS! With Bonafide Burger patties and ingredients placed on a platform in the middle of the pool, each team had to swim, run and get their grills flaming to serve up the besttasting STRAIGHT BEEF and SPICY SCOTCH BONNET BEEF burgers to wow the judges.

Congrats to the winning team who made a scrumptious caramel glazed burger! Each member walked away with their very own iHome!

Big congrats to Customer Care rep Jason Clarke and Sales rep Admarian Davis-Myers who won Best Sales Team! They were each gifted with a weekend for 2 get-away at Moon Palace for their hard work.

our community — fun day in d-bay

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and tid-bits

CB Chicken Baked Tarragon Chicken with Tomatoes and Onions Ingredients: • 8 large chicken thighs, bone in skin on • 6 plum tomatoes, halved • 6 medium onions • 2 cups chicken stock • 1 bunch tarragon, chopped – reserve some for gravy • 2 tsp whole grain mustard • ¼ cup white wine • Salt and pepper

Directions: 1. Pat the chicken dry and season with tarragon salt, pepper. Marinate for 2 - 24 hours.

2. Heat the oven to 350°F. Place the chicken, tomatoes and onions in a glass oven proof dish and bake covered for 50 minutes or until internal temperature of the chicken registers 160°F. Set the chicken, tomatoes and onions on a plate and keep covered.

3. Pour off the pan juices into a saucepan. Add the ¼ cup of wine, mustard and the rest of the tarragon, and simmer for a few minutes until thickened.

4. Serve baked chicken, tomatoes and onions with tarragon gravy and your favourite sides.

recipe corner — baked tarragon chicken with tomatoes and onions

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Caribbean Passion Foil Pack Sausage and Veggies Ingredients: • 6 sheets aluminium foil • 1 pack Smoked Caribbean Passion Sausage (flavour of your choice), coined • 2 cups small potatoes, quartered • ¾ cup onion, diced • ½ cup cremini mushrooms, diced • 2 large bell peppers (mix colours) • 4 cloves garlic, optional • 4½ tbsp olive oil • Seasonings • ½ tbsp of each: salt, black pepper, dried basil, dried oregano, dried parsley, garlic powder • ½ tbsp of each: onion powder, dried thyme • ½ tsp red pepper flakes optional • ¼ cup Parmesan cheese freshly grated,

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recipe corner — foil pack sausage and veggies

Directions: 1. Oven: Preheat oven to 425 degrees F or Grill: Add medium-high heat under grill.

2. Prepare 4-6 large sheets of foil; lightly spritz with cooking spray.

3. Add the sausage, veggies, and garlic to a large bowl.

Toss with the olive oil and all of the seasonings until well combined.

4. Divide the mixture evenly among the prepared sheets of foil or prepared baking pan. Seal the foil packs tightly so no air escapes, but do not double up foil.

5. Oven: Set the foil packs right on the oven rack or on a sheet pan for easier removal from the oven. Bake in foil packs for 35-40 minutes. Grill: Grill for 25minutes or until veggies have reached desired tenderness (flip the foil packs at the halfway point and check for doneness.

6. Using oven mitts or tongs, open the foil pack. Garnish if desired with fresh chopped parsley, any additional salt/pepper, and freshly grated Parmesan cheese.

7. Enjoy immediately!

Tips:

For a clean land

Did you know that 1 of the 4 major principles on which our LIVE BETTER movement was founded is:

Protecting the environment What does a better environment mean to you?

ƝƝ On the road but have something to dispose of? Keep it in your bag until you find a garbage bin.

Cleaner water to drink….. less spending on purified water?

Fresher air….. fewer pollutants that trigger asthma symptoms?

ƝƝ “It’s biodegradable so it’s fine to throw out the car window, right?” Wrong! Biodegradable items also overbear our landfills, our roads, rivers and drains. Learn how to make a compost at home for your biodegradable waste - www.homecompostingmadeeasy.com.

Less garbage blocking our drains….. less flooding when it rains?

ƝƝ Buy less of items like lawn chemicals, pesticides, paints and other hazardous materials so you won’t have leftovers to dispose of.

Sure! The list is endless…

In the light of flooding in many communities last month caused mainly by poor and blocked drainage, let’s look at how we can play a small part in the bigger picture for a clean land: ƝƝ Recycle waste products like glass, plastics, aluminium and paper. Visit www.jamaicarecycles.com to learn more. ƝƝ In many countries, it’s good practice to take a reusable canvas shopping bag to the supermarket to save on using plastic bags.

ƝƝ Use rechargeable batteries. Lots of batteries contain metals that are better kept out of landfills. ƝƝ Give it away, don’t throw it away. Donate unwanted clothing and used household items to your church, children’s homes or charities. ƝƝ Don’t stay silent when you see persons discarding their waste on our roads or in our waters.

Did you know?

These take this long to decompose: Paper: 2-3 weeks Plastic bag: 10-20 years Aluminium: 350 years Plastic soda bottle: 450 years

Follow Live Better on social media: @LiveBetter and when you post, use the hashtag #LiveBetterWithCBFoods to show just how you’re living better. did you know — tips for a clean land

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