Plain Specimen by Christian Magon

PLAIN GROT ESK Optimo Type Foundry Franรงois Rappo

36/41 pt

22/26 pt

Swiss Design got its start World War II Switzerland, historians prefer the na ternational Style of Desi

Swiss Design got its start in post World War II Switzerland, though historians prefer the name International Style of Design. The International Style of Design

13/16 pt

Swiss Design got its start in post World War II Switzerland, though historians prefer the name International Style of Design. The International Style of Design emerged from earlier design styles like

9/10 pt

Swiss Design got its start in post World War II Switzerland, though historians prefer the name International Style of Design. The Swiss/International Style of Design emerged from earlier design styles like De Stijl, Constructivism, Bauhaus, and The New Typography, though

6/7 pt

Plain Grotesk: Regular

De Stijl, Constructivism, The New Typography, t the political and historic those movements. In so can also be seen as a re

without the political and historical contexts o those movements. In some respects it can also be seen as a reaction to Nazi Germany which suppressed geometric abstraction, something which features prominently in Swiss designs The Swiss style wasnâ&#x20AC;&#x2122;t limited to graphic de-

cal contexts of those movements. In some respects it can also be seen as a reaction to Nazi Germany which suppressed geometric abstraction, something which features prominently in Swiss designs. The Swiss style wasnâ&#x20AC;&#x2122;t limited to graphic design. Architects such as Le Corbusier and Phillip Johnson

are among those considered par tional Design movement and the the more general world of art. D International Style saw design as production. They sought simplici aesthetic beauty arose out of the

MEET THE TYPEFACE

t in post , though ame Inplain (pleın), ign. The

d s f n

adj. plain•er, plain•est

→ SYNONYM: simple, clear, easy. 1. Free from obstructions; in plain view. 2. Obvious to the perception or mind; evident: make one’s intention plain. 3. I. With little or no ornamentation or decoration: plain garb. , Bauhaus, and Germany which s though without geometric abstract II. Straightforward; frank: plain talk. cal contexts of III. Not pretentious; unaffected. thing which featur ome respects it nently in Swiss de 4. Not mixed with other substances; eaction to Nazi Swiss style wasn’t pure: plain water. 3

of o h g s. -

sign. Architec Corbusier an son are amo sidered part tional Design the style spre

rt of the Internae style spread to Designers in the part of industrial ity and believed e purpose of the

1. Bold, Regular, 26 pt 2. Light Italic, Regular, 21 pt

3. Medium, Light, Light Italic 16/20 pt

MEET THE TYPEFACE

Plain is the achievement of years of research by Franรงois Rappo Every word could be a logotype. The text composes effortlessly balanced lines. It works from footnote to poster size. The graphic aesthetic is unique yet universal. Few typefaces have qualified to this level of visual alchemy, epitomized by the classic Helvetica from the photo lettering times. If Plain is so fluid, it is thanks a drawing that is neither constrained by a geometrical approach nor structured after the idiosyncrasy of the stroke. Glyphs are designed optically, as plain surfaces and, under an apparent modern simplicity, their dynamic interaction create a distinctive identity. Plain is the achievement of years of research by Franรงois Rappo, whose Theinhardt family had set a milestone in revisiting Grotesque typeface design. It comes in an exceptionally large range of twelve weights and their matching italic, offering graphic designers a complete tool to make the best use of its potential. Released in 2013.

Title: Bold Italic 12 pt Text: Regular 9/10,8 pt

MEET THE TYPEFACE

at Algxo&13

Ascender line

Cap height

Vertical axis

Minimal contrast

Baseline

Descender line

According to most studies, sans-serif fonts are more difficult to read. Plain instead, works from footnote to poster size. x-height

administration â&#x2020;&#x2014;

architects

Strong horizontal movement

MEET THE TYPEFACE

A cold atmosphere “I made the Plain Grotesk, which is an attempt to do something connected to the late eighties. I wanted to have this cold optical atmosphere, and I had some references, but it’s not a revival. Typography has tradition, by taste I prefer a group of typefaces connected to the modernist movement. The Plain is based on that modernist movement. To make a cold typeface you can make the user not feel the carved steel, not feel the ink, not feel the hand and at the same time try to avoid to be a purely geometric like Futura. Defining a balance between all those elements affected by the traditional and modern tools. Sometimes your goal may be to create major sensational experience, and other times you just want to apply a tone or expression. You may want it to be haptic and done by hand, or maybe it is purely like an abstract painting, where you don’t see the brush strokes, or maybe you want to show the brush strokes. In Plain I wanted to have letterforms that are no longer based on any of those prehistorical tools. But still in the Grotesk genre, that’s the Plain Grotesk.”

«Subtle Expression in Typography» A. Båtevik, Lausanne, 2015

↑

APPLICATIONS

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STUDIO HYPHEN

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Graphistes 7

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LES EXPATRIÉS Céatrices de mode

IDA PERSDØRFFER

ANNIKA SVENNINGDÅL

Designer

Marqueterie

1. Medium 90 pt 2. Regular 12 pt

3. Bold 90 pt 4. Light 44 pt

5. Regular 12 pt 6. Bold 10 pt

↑

FLOOR

› LIBRARY

7. Bold 7 pt 8. Light 23 pt

↗ ↗ 9

9. Light 26 pt

→

↗

Bold 27/28 pt

Bold 19 pt

Guidelines for the future development of the physical environment of Switzerland Habitat and Work will be core drivers of territorial development in Switzerland in 2048. Work is the prime reason for inter1 CORE VALUES RELATING TO OUR SPATIAL ENVIRONMENT: PROVIDING BASIC SERVICES TO EVERY RESIDENT One of the characteristics of ‘developed nations’

as determined by the Human Development Index (UN) is that all citizens benefit from certain basic services that are deemed to be crucial to the well-being of any person. These basic services, which are also anchored in the Swiss Federal Constitution, include appropriate health care, education, housing, public transport, and other forms of governamental support for all residents and especially for those with social and financial difficulties.

Medium 19/23 pt

Bold 8/10 pt

Regular 7/8 pt

migration within the Swiss population as well as for external immigration into Helvetic territory. These migratory patterns have a strong impact on the demand for housing 2 LAND USE DEVELOPMENT BETWEEN 1979-1997 On average only 29.3% of a Swiss commune’s population is made up of natives. The lowest percentages of inhabitants residing in their birthplace can be found in the affluent suburbs of the Leman area’s metropolitan region, such as Grand-Sacconex near Geneva and St-Sulpice near Lausanne, with rates below 15%. The core cities claim a higher percentage of natives as they still provide niches for long-term residents: Geneva 24.3% and Lausanne 27.5%. On the other extreme, villages in the alpine fallow lands such as Vrin in the Grisons hold 82% of native inhabitants. 1 000 H 500 HA 0 HA - 500 HA - 1 000 HA

AGRICULTURAL AREA

Thin 6/9 pt

HOUSING AND INFRASTRUCTURE AREA FOREST AREA

in certain regions. Our interest lies in investigating how the Swiss settlement typologies as defined by the TH Studio Basel project “Switzerland: An Urban Portrait” will

related to demands made by the economy. Like most westernised countries, Switzerland’s economy has experienced the increased impo of the tertiary sector. In parallel, the Swiss industry has focused on high-quality specialized products and still represents 26.8% of the country’s GDP. In response to this change in the 3 SHARE OF THE ECONOMIC SECTORS IN THE SWISS GROSS DOMESTIC PRODUCT FROM 1990-2012

100 -

66%

68%

72%

73%

71%

74%

31%

30%

26%

27%

2.5%

1.7%

1.3%

0.9%

0.8%

0.7%

80 60 40 20 0-

1990

1995

2000

2005

2010

2012

TERTIARY SECTOR SERVICES AND TRADE PRIMARY AND SECONDARY SECTOR INDUSTRY, AGRICULTURE, FORESTRY

economy’s focus, the majority of immigrants are no longer construction workers but univers graduates or highly-trained specialists. Well-educated immigrants are particularly to the metropolitan regions where the majority opportunities are located. In Basel’s case, the pharmaceutical companies are driving attract whereas Zurich features prominently for banki insurance, the typical white-collar immigrants downtown and enjoy an urban lifestyle or settl upscale suburbs. According to leading surveys and statistic living standard and quality of life are very high Switzerland. While the Swiss quality of life can whole, be confirmed, there are areas that seem

WEIGHTS AND STYLES

Plain Grotesk Plain Grotesk Plain Grotesk Plain Grotesk Plain Grotesk Plain Grotesk Plain Grotesk: 43 pt

Skeleton

Hairline

Ultrathin

Ultralight

Thin

Light

WEIGHTS AND STYLES

Plain Grotesk Plain Grotesk Plain Grotesk Plain Grotesk Plain Grotesk Plain Grotesk

Regular

Medium

Bold

Extrabold

Black

Super

WEIGHTS AND STYLES

Ultralight

Ultralight Italic

To make a quality typeface design, mix a vat of math, mojo, and a bit of wizardry.

Thin

Thin Italic

To make a quality typeface design, mix a vat of math, mojo, and a bit of wizardry.

Light

Light Italic

To make a quality typeface design, mix a vat of math, mojo, and a bit of wizardry.

Regular

Regular Italic

To make a quality typeface design, mix a vat of math, mojo, and a bit of wizardry.

Medium

Medium Italic

To make a quality typeface design, mix a vat of math, mojo, and a bit of wizardry.

Bold

Bold Italic

To make a quality typeface design, mix a vat of math, mojo, and a bit of wizardry.

Plain Grotesk: 13/16 pt

WEIGHTS AND STYLES

Skeleton

To make a quality typeface design, mix a vat of math, mojo, and a bit of wizardry. Hairline

To make a quality typeface design, mix a vat of math, mojo, and a bit of wizardry. Ultrathin

To make a quality typeface design, mix a vat of math, mojo, and a bit of wizardry. Extrabold

To make a quality typeface design, mix a vat of math, mojo, and a bit of wizardry. Black

To make a quality typeface design, mix a vat of math, mojo, and a bit of wizardry. Super

To make a quality typeface design, mix a vat of math, mojo, and a bit of wizardry.

Plain Grotesk: 18/26 pt

CHARACTER SET AND GLYPHS

Swiss Design got its star World War II Switzerland historians prefer the n ternational Style of Des

Caps

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Lowercase

abcdefghijklmnopqrstuvwxyz

Numerals

01234567890

Fractions

¼½¾⅓⅔⅛⅜⅝⅞

Superscript and Subscript

a012 3456 789 aa bc def ghi jkl m nopqrst u vwx y z aa bcdefghi jk l mnopqrs t uvw x y z a01234 5 6789

Mathematical Symbols

+ + < < = = > > | | ~¬ ¬ ± ± × × ÷ ÷ ⁄ ∂ ∏ ∑ − − ∙√ ∞ ∞ ∫≈ ≈ ≠ ≠ ≤ ≤ ≥ ≥ ⋅Δ Ω μ π % ‰

Punctuation and Symbols

Currencies

$¢£¤¥€ƒ

Basic Latin

À Á Â Ã Ä Å ÆÇÈÉÊËÌÍ Î Ï ÐÑÒ Ó Ô Õ Ö Ø Ù Ú Û Ü ÝÞ The New Typography, t ßàáâãäåæçèéêëìí î ï ð ñ ò ó ô õ ö ÷ ÷ ø ù ú û ü ý þÿ

Extended Latin A

De Stijl, Constructivism

the political and histori those movements. In so Ā āĂ ăĄ ąßĆćĈĉĊċČč ĎďĐđ ĒēĔĕĖėĘęĚě Ĝĝ Ğ ğ Ġ ġ Ģ ģ ĤĥĦ ħĨĩĪīĬ ĭ Į į İ ı Ĳ ĳĴĵ Ķ ķ ĸ Ĺ ĺcan Ļ ļ Ľ ľ Ŀalso ŀŁłŃbe seen as a re ńŅņŇňŉŊŋŌōŎŏŐ ő ŒœŔ ŕ Ŗ ŗ Ř ř ŚśŜŝŞşŠšŢ ţŤťŦŧŨũŪūŬŭŮůŰűŲųŴŵŶŷŸ Ź źŻ żŽ ž

Extended Latin B

ƆƏƐƒ ƝƟƠơƯưǄǅǆ Ǉǈ ǉ Ǌ ǋ ǌ Ǳ ǲǳǺ ǻǼǽǾǿȘșȚț ȝȦȧ Ȳȳ ȷ

Ordinals

n ºª

Arrows

←↑ →↓ ↖↗↘↙

Thin 8 pt, Medium 11/13 pt

are among those considered par tional Design movement and the the more general world of art. D International Style saw design a trial production. They sought sim lieved aesthetic beauty arose ou

rt in post d, though name Insign. The

International Styl emerged from ear styles like De Stijl tivism, Bauhaus, a

emerged from earlier design styles like De Stijl, Constructivism, Bauhaus, and The New Typography, though without the political and historical

m, Bauhaus, and though without ical contexts of ome respects it eaction to Nazi

Germany which suppressed geometric abstraction, something which features prominently in Swiss designs. The Swiss style wasnâ&#x20AC;&#x2122;t limited to graphic design. Architects such as Le

sign. Architects such as Le Corbusier and Phillip Johnson are among those considered part of the International Design movement and the style spread to the more general world of art. Designers in the International Style saw design as part of industrial pro-

rt of the Internae style spread to Designers in the as part of indusmplicity and beut of the purpose

of the thing being designed. Aesthetic beauty wasnâ&#x20AC;&#x2122;t itself the purpose. In other words they believed form follows function. They saw designers as communicators, not artists, and believed that design should be grounded in rational universal principles discovered through a scientific

Plain Grotesk: Bold Italic

Corbusier and Phil are among those part of the Intern sign movement an spread to the mo

duction. They sought simplicity and believed aesthetic beauty arose out of the purpose of the thing being designed. Aesthetic beauty wasnâ&#x20AC;&#x2122;t itself the purpose. In other words they believed form follows function. They saw designers as communicators, not artists,

approach. Their ideal of design was to achieve clarity and order and they saw no room for eccentricity or personal expression. They also saw design as something socially worthwhile and a serious profession to pursue. Their attitude toward design was to make it socially useful, uni-

con can sup inen

and believed grounded in r ples discover approach. Th to achieve cla saw no room

versal, and scientific. Critics of the movem considered the style cold and impersonal thought the focus on objective principles to formulaic solutions that generally looked same. The primary influential works of Swiss signers were typically posters, which were

MAGON CHRISTIAN â&#x20AC;&#x201C; TYPOGRAPHIC DESIGN - POLITECNICO DI MILANO A.A. 2017/2018

FEW

TYPEFACES have

qualified to

THIS

LEVEL of

VISUAL

ALCHEMY

1. Light 50 pt 2. Extrabold 64 pt

3. Bold Italic 34 pt 4. Hairline Italic 77 pt

5. Black 32 pt 6. Ultralight 50 pt

7. Extrabold 40 pt 8. Medium 21 pt

9. Super Italic 50 pt 10. Thin 65 pt