Campaign Scope

This campaign aims to foster a deeper relationship between Bumble Bizz and users through inspiration and self-actualization. Grand Media is introducing Bizz to a new market and developing a brand story around empowerment.

Increase experiential efforts to keep Bumble Bizz at top relevancy in the Pacific Northwest

Help Bumble Bizz maintain a top-of-mind status in the Pacific Northwest using an omnichannel strategy. Position Bizz as a branch of the larger Bumble organization that infuses female empowerment into professional networking.

Foster a deeper relationship with users on a professional and personal level through commercial advocacy.