Questions to ask yourself

The answers to these questions help to better determine the client department’s projected needs.

Can we make a flyer for you? Sure! But what is more important to know, is that flyer is accomplishing what you need it to do. It’s not so much the “how” that matters, but the “why.” Why is this message important? Answering that question helps us get to the “how” faster.

Is this a part of my client department’s communication plan?

Example: Yes, we have already developed a creative brief; (or) No, we would like some assistance from the creative team on what direction to take

What is my client department promoting or needing collateral for?

Example: New bike lanes throughout the city during the fiscal year.

Who is the target audience?

Example: Residents and businesses in District 3.

Are there multiple pieces of design collateral needed? If so, how many?

Example: Yes, print materials for local businesses and digital assets to reach the general public.

What is the overall goal? Is it meaningful?

Example: To inform the public and prepare citizens for this upcoming change. We want the public to trust that these improvements will help the overall culture and ease of living in a commuter city.

Has what I need already been produced before?

Example: Yes, my department produces this every year; (or) No, this is a new event or item they are requesting.

Is there a budget? If yes, how will this determine the scope of the project? If no, what options do we have that don’t require funding?

Example: No, we would like to create a digital asset package to distribute to our departments and businesses. They would seek out their own funding resources.

Do you have a means of tracking engagement?

Example: Yes, a click-through link tracking on a QR code that was used on all print collateral.

Need these questions in a separate worksheet format? Click here.