Videography Questions

What is the purpose of this video? What are you looking to accomplish?

Example: I want residents to know how to use the new organic waste recycling bins.

Video is a visual medium. Is this subject visual?

Example: Yes, we want to showcase the types of food that can go in the recycle bin and how the composting process works.

Which audience am I trying to reach?

Example: Homeowners in District 4. Not just “everyone.”

If I were in my audience’s shoes, how would I want to receive the message?

Example: I would expect to receive this as an email link, embedded on ESD’s webpage, posted on Instagram. Not just “social media.”

Do you have information that can be used to develop a script?

Example: Yes, five talking points from other materials that need to be expanded upon

Where will this have the biggest impact? Will it be on Instagram, Facebook, Twitter, Tik Tok, broadcast, YouTube, digital ads, web, or multi-platformed?

Example: We will use our Cox inventory to air the PSA on Cox Communications. It will also be hosted on the ESD’s website for the next three months.

What is the tone you are trying to convey in this video?

Example: Will this be humorous, compassionate, serious or a call to action?

Is everyone in your Client Department who needs to approve this video involved? Who is the final decision maker?

Example: Yes, we already have had the Department head and management approve the talking points.