Production & Service Categories

The Creative Services Toolkit is designed to help public information officers determine the best materials needed to meet their client department’s communications goals. Public information officers and the Creative Services team work together to communicate with the City’s departments and residents.

Creative Services provides a range of collateral and services for internal and external use. Here is a quick overview:

Graphics

Graphics can be anything from an icon to a flyer, or even an animated video. Because there are many different types of graphics, it is important to know which options would be most effective for communicating your message. .

• Flyers, brochures, posters and postcards.

• Animations.

• Icons and logos.

• Reports, guides and templates.

Photography

Photography is a compelling way to communicate City initiatives visually. Creative Services will work to provide high-quality, local images that capture real-life situations.

• Scenic stills.

• Outward-facing events.

• Headshots.

• Deputy director and above.

Video

CityTV and Creative Services offer a wide range of video production options. Because video production is resource intensive, not all video requests will be approved.

• Training, instructional and informational.

• Recruitment.

• Day-of City events.

• City services.

Audio

Audio plays an important role in communicating to the public. When considering who your audience is, you may need different languages or have time limits on what can be said. CityTV can assist in voiceover, creating a public service announcement for radio, or setting up a public address (PA) system.

• Voice overs.

• Public service announcements.

• Set-up or loan of public address system equipment.