Profile

a Person, Department or Program

Highlights an individual or group, an introduction or story that is one to two minutes in length, 16:9 format or 9:16 for social media.

Requirements:

A clear and intentional message, script concepts or bullet points to include in a one to two minutes video, completed Storyboard Request Form

Studio Green Screen Message

A short message where a spokesperson reads a script from a teleprompter. The background is keyed out and replaced with imagery. B-roll can be edited into the video for visuals. These are recorded in CityTV’s studio.

Requirements: A clear and intentional message, script concept or bullet points, any relevant visuals or an idea of what to capture. Coordination with the spokesperson to approve the script and to schedule the reading.

Public Service Announcement

Public Service Announcement

A short message that raises awareness on an issue of public interest. These videos have the potential to be included in Cox broadcasting and/or reformatted for digital signage or social media. They should be :30 seconds in duration if they’re to maximized where they can be used.

Requirements:

A clear and intentional message, script concept or bullet points. We have a Storyboard Request Form to help depict the concept.

Video News Release (VNR)

B-roll of a subject that is hard to reach or not open to the media that is shot and edited by CityTV for the purpose of sharing with the media.

Requirements: Arrangements with the client department so they know we’re shooting.

Documentary/Mini-Series

Focus on a particular subject, clear story arch that is seven to 10 minutes in length, and 16:9 format (2K - 4K).

Requirements:

A clear and intentional message, script concept or bullet points. We have a Storyboard Request Form to help depict the concept.

Lecture

Stationary filming of a scheduled lecture, that includes a single camera, edited introduction and outroduction, and in a 16:9 format (2K - 4K).

Requirements:

Details about the lecture, permission from the lecturer, coordination with the hosting venue, and an idea of how the final video will be used.

Animation

Using motion graphics to tell a story. Animations are best used when explaining a complicated process or procedure that Isn’t easily understood with traditional video. Example: The water purification process for Pure Water.

Requirements:

A clear and intentional message, script concept or bullet points. We have a Storyboard Request Form to help depict the concept.

Digital signage: CityTV or other signs

Includes videos (generally with no audio), animations, photos, graphics or text crawls on CityTV’s or another other provider’s digital signage.

Requirements:

Details about the subject. Agreement with the owner of the digital signage system to air the content. Specs for the content: size, framerate, resolution, duration.

Audio

Audio plays an important role in communicating to the public. When considering who your audience is, you may need different languages or have time limits on what can be said. CityTV can assist in recording a voiceover, creating a public service announcement for radio or setting up a PA system.

Audio Questions

Do you need audio or voiceover for a video?

Example: We need a voiceover for an animation video that explains organic recycling. We have a finalized script, and it is one minute in length.

Do you need audio assistance for an event?

Example: Yes, my department wants to record a voiceover for an Instagram reel.

If you need a voiceover, do you need it in multiple languages?

Radio or Podcast Spots

Example: Audio commercial/PSA informing a targeted segment of the population.

Requirements:

Script concept, an idea on the type and tone of of voice (woman, man, young, old, authoritative, casual, etc.), knowledge of the duration – usually :30 seconds.

Example: Yes, we need a voiceover for our informational video in English, Spanish and Tagalog. Do