ABOUT THE CITY OF WANNEROO
Yanchep
The City of Wanneroo is Western Australia’s fastest growing local government, spanning 681 square kilometres in the north west metropolitan region of Perth.
Wanneroo
Characterised by a culturally diverse population, the City of Wanneroo is a key area for development in the north west corridor and will be meeting the future needs of a growing population.
Kingsway
The City’s population is forecasted to grow by 88.9 per cent in the next 21 years, with more than 160,000 new residents to reside within the City. SPRING INTO IT!
Girrawheen
CITY OF WANNEROO PRESENTS
LIVE IN THE AMPHITHEATRE
RETRO REWIND
GLOBAL BEATS & EATS
180,000
72,000
52%
32
22
RESIDENTS
HOMES
FAMILIES
MEDIAN AGE
NEW RESIDENTS PER DAY
EVENTS The City of Wanneroo’s annual calendar of free events aims to bring our community together while showcasing and celebrating life in the City with a variety of social, cultural and recreational offerings. The event season runs from October to April, providing a great range of performances, entertainment and activities for the whole family to enjoy. The City’s events team has a successful track record of delivering safe and popular public events to the highest standard, working closely with the in-house marketing and communications team to maximise public exposure and attendance. Every year the popularity of the City’s free events continues to grow. Why are City of Wanneroo events so popular in the community? • Highlight the unique art, music and culture of both Western Australia and Australia • Promote a sense of community • Cater for the diverse and multicultural interests of all residents • Events and associated activities are free and provide the opportunity for all families to access experiences they might not otherwise be able to enjoy • They promote a positive health message • Generates local revenue, networking opportunities and service delivery opportunities by involving local businesses wherever possible • Encourages residents outside the City to come and enjoy what the City has to offer
PARTNER WITH THE CITY An exciting opportunity exists to partner with the City of Wanneroo across our events season to promote your business and connect directly with the local community in the north metropolitan region of Perth. Our thoughtfully planned series of events continues to grow in popularity with attendance numbers increasing year on year, indicating their high quality and the strong community demand, ensuring a great return on investment. BENEFITS • Be associated with high quality events that are safe, family-friendly and well known • Significant exposure of your brand throughout the north metropolitan region of Perth • Generate goodwill with your target audience by supporting initiatives that give back to the community • The opportunity to cultivate awareness of your company in a fast-growing region • Be involved in events that build positive relationships with the broader community
@
20,000
10,000
5,000
1.7m
ANNUAL ATTENDANCE
E-NEWS SUBSCRIBERS
FACEBOOK LIKES
WEBSITE CLICKS
PARTNER WITH THE CITY Attendee feedback from previous City events shows that they are highly anticipated and extremely well received bringing a feel-good factor to the community. Sponsors benefit from this positive association, as well as receiving significant brand exposure. This sponsorship pack outlines the calendar of events for the 2015/2016 season and the sponsorship benefits available. There are a variety of packages to suit and we are open to new ideas should you wish to tailor something more specific to your needs. If your company is interested in partnering with the City for the entire season of events, please contact our Events Officers to discuss further. Sponsorship opportunities are limited, please contact us early to ensure availability.
PARTNER WITH THE CITY BENEFITS PREMIER PARTNER
KEY PARTNER
PARTNER
Event title acknowledgment Logo/mention on all event advertising Logo on promotional print materials Logo on bus shelter signage Mention in What’s Happening magazine distributed to 72,000 homes within the City of Wanneroo Logo and hyperlink on City of Wanneroo website and mention on City’s social media (5k+) Mention and logo in all event related e-news updates to database (10k+) Opportunity to display outdoor company signage at event
max of 6 signs
max of 4 signs
6m x 6m site
3m x 3m site
MC acknowledgement during event
x2
x1
Mayor acknowledgement during event
x1
Exhibitor space at event
^
Opportunity to provide giveaways
^
Logo inclusion on stage screens ^ Opportunity to run a two minute multimedia presentation on screen prior to performance ^*
^
If appropriate
*
Events-City of Wanneroo Presents & Live in the Amphitheatre
Spring Into It! is a home and lifestyle exhibition featuring exhibitors across home, leisure, pets and adventure markets. Attendees are encouraged to bring their family and friends for a day of fun activities, outdoor and camping demonstrations, a variety of exhibits, workshops, entertainment and lots of giveaways! With such a large crowd anticipated, sponsorship of this event is a fantastic opportunity to be exposed to a captive and diverse audience. Marketing includes more than 10,000 flyers distributed within the City, along with numerous print, digital promotion and advertising.
FREE
FOOD
STALLS
ACTIVITIES
FAMILY DOG FRIENDLY FRIENDLY
EASY ACCESS
H
SUR LEI E
PETS
ADVEN
TURE
SPRING INTO IT!
OME
CITY OF WANNEROO
Sunday 25 October 2015
10.00am - 4.00pm Kingsway Sporting Complex Attendance: 4,000 - 4,500 Sponsorship Investment Premier Partner: $10,000 Key Partner: $5,000 Partner: $2,500
CITY OF WANNEROO PRESENTS: WAYJO
P R E
E N T S :
Saturday 7 November 2015
One of the most popular events in the City of Wanneroo’s calendar, having featured high quality Australian acts such as the Hoodoo Gurus, Evermore, Jessica Mauboy, Lisa Mitchell and Josh Pyke. The 2014 concert featured multi-ARIA award winners Eskimo Joe with 13,000 tickets selling out to City of Wanneroo residents within 48 hours.
4.00pm - 9.30pm Wanneroo Showgrounds, Wanneroo Attendance: 8,000 - 10,000 Sponsorship Investment Premier Partner: $20,000 Key Partner: $10,000 Partner: $5,000
The 2015 headline act will be officially announced in September.
BARGO
FREE
MUSIC
FOOD
BRING A PICNIC
ACTIVITIES
FAMILY FRIENDLY
EASY ACCESS
EM UNDER
LIVE IN THE AMPHITHEATRE Due to overwhelming popularity over the last two years, Live in the Amphitheatre now covers a four week program of outdoor cinema. All demographics will be covered with movie titles featuring a mix of classic, blockbuster and family friendly films throughout February. Held under the stars in the City of Wanneroo’s own Jacaranda Amphitheatre, patrons are encouraged to pack a picnic and come down early to enjoy the sun setting and spend some quality time in the outdoors with their family and friends. The series received over 2,484 registrations in 2015 for a total of 4,895 attendees (excluding under 12s) proving the strong demand for outdoor movies in the area. Premier partner sponsors have the opportunity to run a two minute advertisement prior to each screening, giving you the choice to promote your brand to a captive audience.
FREE
BRING A PICNIC
FAMILY FRIENDLY
EASY ACCESS
3-27 February 2016
6.00pm - 10.00pm Jacaranda Amphitheatre, Wanneroo Attendance: 250 - 500 per night Sponsorship Investment Premier Partner: $7,500 Key Partner: $3,250 Partner: $1,500
RETRO REWIND Retro Rewind showcases the classics of days gone by featuring music from a toe-tapping era. Attractions include a vintage hot rods display as well as workshops and activities programmed to celebrate the beauty of everything retro. The 2015 event saw the stage come alive with performances from The High Leary’s, The Last Fair Deal and Darling Buds of May. Set in the beautiful surrounds of Yanchep National Park, patrons are encouraged to bring a picnic and enjoy the great outdoors with the resident kangaroos and koalas. To ensure sponsors receive maximum exposure there is the opportunity to exhibit at this event to engage with the local community and communicate key messages to your target market.
FREE
MUSIC
STALLS
BRING A ACTIVITIES FAMILY FRIENDLY PICNIC
EASY ACCESS
Saturday 12 March 2016 1.00pm - 5.00pm Yanchep National Park Attendance: 4,000 - 4,500
Sponsorship Investment Premier Partner: $10,000 Key Partner: $5,000 Partner: $2,500
GLOBAL BEATS & EATS Feel the beat and feed the soul! Growing in popularity each year, Global Beats & Eats is a chance for the local community to come together and experience eclectic sounds, music and tastes from around the world with an evening that is a sensation for the senses. Previous headliners include International reggae legend, Jimmy Cliff, Xavier Rudd, Blue King Brown and Tijuana Cartel making this one of the city’s most popular events. Partnering with this culturally diverse, family friendly concert gives sponsors the opportunity to connect with a wide range of communities in the region.
FREE
MUSIC
FOOD
BRING A ACTIVITIES FAMILY PICNIC FRIENDLY
EASY ACCESS
Saturday 9 April 2016
10am - 4.00pm Liddell Park, Girrawheen Attendance: 8,000 - 8,500 Sponsorship Investment Premier Partner: $15,000 Key Partner: $7,500 Partner: $3,500
SPONSORSHIP APPLICATION All sponsorship is on a first come, first served basis. On receipt of this application, the City of Wanneroo will make contact to discuss the opportunities further. Name __________________________________________________________________ Company _______________________________________________________ Position _____________________________________ Address ______________________________________________________________________________________________________ Phone _________________________________ Email ________________________________________________________________ Please send your completed application to events@wanneroo.wa.gov.au or via post to: Events Officer, City of Wanneroo, 23 Dundebar Road, Wanneroo WA 6065
Signed _________________________________ Dated _______________________
SPONSORSHIP PACKAGES
(please select below)
SEASON PARTNER
SPRING INTO IT!
CITY OF WANNEROO PRESENTS
( ( (
( ( (
( ( (
) Premier Partner $50,000 ) Key Partner $25,000 ) Partner $12,500
) Premier Partner $10,000 ) Key Partner $5,000 ) Partner $2,500
) Premier Partner $20,000 ) Key Partner $10,000 ) Partner $5,000
LIVE IN THE AMPHITHEATRE
RETRO REWIND
GLOBAL BEATS & EATS
( ( (
( ( (
( ( (
) Premier Partner $7,500 ) Key Partner $3,250 ) Partner $1,500
) Premier Partner $10,000 ) Key Partner $5,000 ) Partner $2,500
) Premier Partner $15,000 ) Key Partner $7,500 ) Partner $3,500