ANNUAL COMMUNITY SURVEY RESULTS 2024
MAIN OBJECTIVES
• Identify key priorities of Woodstock residents
• Collect benchmark metrics and KPIs for future performance tracking
• Gain insights into residents’ perceptions of the City and its facilities to guide improvements and boost community engagement
2024 RESIDENT SURVEY OVERVIEW
• Survey Duration: July 15-August 15, 2024
• Total Responses: 2,703 (increase from 2023 by 72.5 %)
• Completion Rate: 88%
• Typical Time Spent: 8 minutes
• Population of Woodstock = 25,829 (2021 Census)
• Survey Representation: 10.5% of total population
2024 ADDITIONAL DELIVERABLES
• Boosted Social Media Ads: Targeting Woodstock Residents
• Incentive Prizes: Local business gift cards
• Promotional Yard Signs: Signs at City Parks and Square featuring a QR Code
• Newsletter Feature: McHenry County Thrive Newsletter
SURVEY DEMOGRAPHICS
NET PROMOTER SCORE (NPS)
• The NPS is a key metric used to gauge customer loyalty, satisfaction, and enthusiasm toward a company or organization. It is calculated based on responses to a single question: “On a scale from 0 to 10 (or 1 to 5), how likely are you to recommend this product/company to a friend or colleague?”
• Promoters (9-10), Passives (7-8), Detractors (1-6)
• Promoters - Detractors = Net Promoter Score
WHAT IS A GOOD NPS SCORE?
Q3. HOW LIKELY ARE YOU TO RECOMMEND THE FOLLOWING TO A FRIEND OR COLLEAGUE
KEY TAKEAWAYS
• These scores serve as a benchmark each year to see how we are improving over time
• Variables that might reflect in the scores:
• Multiple surveys by the City
• The economy and increased cost of living/inflation
• Road construction
• Building and business closures
• Overall timing of survey distribution
Q5: HOW DO YOU RATE THE QUALITY OF THE CITY OF WOODSTOCK PARKS?
Answer Choice (Scale from 1 –
Q6: IN THE PAST YEAR,
WHICH CITY OF WOODSTOCK FACILITIES HAVE YOU USED?
Q8: IN THE LAST MONTH HOW MANY TIMES HAVE YOU LOOKED FOR CITY INFO?
Q9:
WHAT IS YOUR PREFERRED METHOD FOR RECEIVING INFORMATION ABOUT EVENTS AND UPDATES?
Q10: HOW OFTEN WOULD YOU LIKE TO RECEIVE INFORMATION ABOUT EVENTS OR CITY NEWS?
Q11: HOW WOULD YOU RATE THE CITY'S LEVEL OF COMMUNICATION WITH RESIDENTS & BUSINESSES?
Q13: DO YOU BELIEVE THE CITY OF WOODSTOCK SUPPORTS DIVERSITY, EQUITY, AND INCLUSION?
Q4. HOW CAN THE CITY OF WOODSTOCK IMPROVE THAT SERVICE OR EXPERIENCE YOU RATED POORLY?
1. Update, expand, and modernize recreation facilities
2. Slow down on rapid growth
3. Prioritize roads and fix potholes
4. Address frustrations with the Courthouse Center
5. Invest in modern technology and infrastructure (sidewalks, roads)
6. Attract more dining options
7. Lower taxes for residents
8. Provide high-quality customer service across departments
9. Integrate more modern technology into City operations
10. Remove the bag tax
11. Invest in park upkeep and maintenance
12. Offer better shows at the Opera House
13. Enhance library programs and hire a Children's Librarian
14. Become more business- and developerfriendly
15. Address the growing homeless population
16. Focus on areas outside of the Square
17. Clean up Route 47
Q17. WHAT COULD THE CITY DO TO IMPROVE YOUR EXPERIENCE LIVING IN WOODSTOCK?
1. Fix roads and improve infrastructure
2. Expand bike lanes and pedestrian-friendly areas
3. Provide more affordable housing options
4. Focus on upkeep and maintenance of public spaces
5. Enhance transportation options
6. Lower taxes to ease financial burden
7. Attract more dining options
8. Clean up the City
9. Support the growth of local businesses
10. Modernize and update the Recreation Center
Q18. WHAT COULD THE REC AND WWW DO TO ENCOURAGE USE?
1. Make memberships and services more affordable
2. Upgrade and modernize the facilities
3. Extend pool hours
4. Expand to reduce congestion
5. Provide more programs and services for seniors
6. Offer incentives, deals, and a rewards program
7. Extend operating hours to accommodate more users
8. Promote health and wellness through programs and events
9. Host more community events and activities
10. Improve parking
11. Add more shade and umbrellas at WWW
12. Increase focus on cleanliness
Q19. WHAT COULD THE OPERA HOUSE AND STAGE LEFT
DO WHAT TO ENCOURAGE USE?
1. Lower ticket prices to increase affordability
2. Bring in more diverse acts and performances
3. Appeal to a younger audience
4. Accessibility for all visitors
5. Offer more children's shows and family-friendly performances
6. Create unique experiences like VIP packages, backstage tours, and group discounts
7. Provide reduced or free tickets
8. Bundle performances into packages for a better value
9. Attract bigger, well-known names and headliners
10. Convenient parking options for seniors
11. Increase advertising and promotional efforts to raise awareness
Q20. WHAT COULD THE WOODSTOCK PUBLIC LIBRARY DO
TO ENCOURAGE USE OF ITS FACILITY?
1. Love the library; overall very happy
2. Improve marketing and promotions
3. Hire a dedicated Children's Librarian
4. Host more events & activities
5. Extend library hours for greater access
6. Offer more engaging and interesting programs
7. More parent-child programs
8. Create outdoor space for reading and events
9. Partner with local organizations
10. Expand and build on the current collection
Q21. WHAT COULD THE CITY DO TO ENCOURAGE USE OF THE OLD COURTHOUSE CENTER?
1. Introduce attractions that make it worth visiting
2. Provide more reasons for the community to visit
3. Allow private events and rentals of the space
4. Attract more businesses to fill the available spaces
5. Create more community-focused offerings
6. Add a restaurant
7. Host community programs and activities
8. Consider establishing a senior center
9. Utilize the space for cultural events, art exhibits, concerts, and workshops
10. Improve advertising to highlight what's currently available inside