CJ April/May 2015 by Canadian Jeweller Magazine

The independent voice for the industry since 1879

APRIL/MAY 2015

Canadian Jeweller Magazine An annual pilgrimage TUCSON to this ‘gem’ of a show HEATS UP

YOUR GUIDE TO VEGAS It’s that time of year – JCK Las Vegas is here

EN FRANÇAIS L’étoile montante de la place Vendôme

Darren B. WATCH IT!

It’s all in the timing

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SCAN FOR VIDEO

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STERLING SILVER SKULL PENDANT on bulletproof kevlar cord, with accents in sterling silver and Mokume Gane. STERLING SILVER BRACELET, inlaid with 10,000 year-old fossil Woolly Mammoth tooth, and clasp set with diamond. BEADED BRACELET, with sterling silver skulls, black onyx and centerpiece in fossil walrus tusk. For information, contact Steve Turac l 514.771.7469 l steve@turacluxury.com

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W I L L I A M H E N R Y. C O M

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Georgia May Jagger

CONTACT: 1 866 461 9862 INFO@THOMASSABO.CA

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Visit us at JCK Las Vegas May 29 – June 1, 2015 Booth: B4047 + B4147 Bayside (Level 1)

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WWW.THOMASSABO.COM

2015-04-01 4:57 PM 24.03.15 14:32

APRIL/MAY 2015

The independent voice for the industry since 1879

Canadian Jeweller Magazine ESTA BLISHED 1879

Vol. 136 / No. 03

Beth Saunders, Canadian Jewellery Group

"Working for Canada’s largest buying group

of independent jewellery retailers has given me the opportunity to appreciate the many challenges faced by our members. I am honoured to be involved in this great industry."

OLI V IER FELICIO I R I N A LY T C H A K SCOT T JOR DA N KAITLIN YEP

CONTRIBUTORS

Publisher / olivier@canadianjeweller.com Managing Editor / irina@canadianjeweller.com Art Director / scott@rivegauchemedia.com Junior Designer / kaitlin@rivegauchemedia.com

Maria Laura Barreto, Véronique Dubé, Ryan Holtz, Ryan H.K., Sarah B. Hood, Larry Johnson, John Lamont, Liza Marley, Duncan Parker, Todd Wasylyshyn

Editorial Board

SALES EDITE M A RTINS

Advertising Sales tel: 416-203-7900 x6128 / email: edite@canadianjeweller.com

Jean-Christophe Bédos Birks, President & CEO Haigo Derian L’Oro Jewellery

HEAD OFFICE

1235 Bay Street, Suite 400, Toronto, Ontario M5R 3K4 tel: 416-203-7900 fax: 416-703-6392

Gino DeVuono Movado Group of Canada Andrea Hopson Luxury Retail Executive Paul Mcfarlane Chanel Canada

MELANIE SETH

Controller & Operations / melanie@rivegauchemedia.com

LUC Y HOLDEN

General Customer Care Manager / lucy@thergmgroup.net

MONTREAL OFFICE

230-2451 Chemin Lucerne, Montreal, QC H3R 2K5 tel: 514-381-5196 fax: 514-381-6223

Marco Miserendino Bijouterie Italienne P.M. Inc. Phyllis Richard Jewellers Vigilance Canada Inc. Mano Rupra TimeRevolution.com Beth Saunders Canadian Jewellery Group Sevan Titizian G.C. International Ltd.

SUBSCRIPTION RATES Canada — one year, $50; two years, $85; three years $120. United States — one year, US$205. Foreign — one year US$205 (Subscriptions include Buyers’ Guide issues.) plus applicable taxes. Single copies — $25; Buyers’ Guide $40. Bulk rate (Canada only, for six or more subscriptions) — $17.50 per subscription per year.

Steve Turac Turac Luxury Group Inc.

CHANGE OF ADDRESS email: circulation@canadianjeweller.com telephone: 416-203-7900 fax: 416-703-6392 or send your cover label and new address to Canadian Jeweller 1235 Bay St., Suite 400, Toronto, ON. M5R 3K4

Moniruz Zaman The Bullion Mart Inc.

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CANADIANJEWELLER.COM

PUBLISHED BY THE RGM GROUP Canada Post Canadian Publications Mail Sales Product Agreement No. 40678000. The publisher does not assume responsibility for the contents of any advertisement; any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or in part, without the express written permission of the publisher. Canadian Jeweller magazine is pleased to review unsolicited submissions for editorial consideration under the following conditions: all material submitted for editorial consideration (photographs, illustrations, written text in electronic or hard copy format) may be used by Canadian Jeweller and its affiliates for editorial purposes in any media (whether printed, electronic, internet, disc, etc.) without the consent of, or the payment of compensation to, the party providing such material. Please direct submissions to the Editor, Canadian Jeweller. Return undeliverable items to Rive Gauche Media, 1235 Bay St., Ste. 400, Toronto, ON Canada M5R 3K4.

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Bracelets and charms available exclusively in fine jewelry stores across the United States and Canada. To find out more about Endless Jewelry and the Jennifer Lopez Collection, please visit endlessjewelry.us and facebook.com/endlessjewelry.

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Departments

Contents 14 EDITOR’S LET TER 16 CONTRIBUTORS / BEHIND THE SCENES 17 WHAT'S ON

24 84 SHOWCASE / MARKETPL ACE

18 PRODUCT SHOWCASE

88 ST YLE COUNCIL Spring fever

22 STAR WATCH Grammy glamour

90 L AST WORD Thomas Sabo: Pink paradise

24 FOR THE RECORD News, trends and events 30 BASEL REVIEW Our top watch picks from Baselworld 2015 36 CJ GALLERY Harry Winston teams up with amfAR; Inhorgenta Munich; Raymond Weil at the BRIT Awards; strong numbers in Hong Kong 42 ON THE COVER: WATCH IT! WATCH IT!'s Darren Bondar made his dream into reality 15 years ago

CJ en français 50 LES NOUVELLES 53 L'ÉTOILE MONTANTE DE L A PL ACE VENDÔME

by Irina Lytchak April/May 2015 cover photographed by Ryan HK

CANADIANJEWELLER.COM

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Best Bargains

CELEBRATING

Join us in celebrating 25 years in the jewellery industry! Thank you for your loyalty and support! Enjoy special discounts and free gifts with purchase at Booth 639, AGTA, Mandalay Bay, Las Vegas from May 28 - June 01, 2015

YEARS

IN THE SHOW BUSINESS

Package 331: Sterling Silver Genuine Gemstone

Earrings set with 10mm (approx 6cts) a. Amethyst b. Green Amethyst c. Lemon Quartz

Package 725: 14kt Gold Fresh Water Pearl and

Package 906: Sterling Silver 7x5mm Genuine

Diamond Pendants.

Gemstone Earrings (approx 1.5cts of gems). c. Smokey Quartz, d. Peridot, e. Rutilated Quartz, f. Blue Topaz, g. Garnet, h. Amethyst c.

Package 702: 10/14kt. Gold Nose Pins, set with 2mm Pink, white, & Blue Sapphire, Ruby, Tsavorite etc.

12 months Genuine Gemstone Earrings. All 12 pairs for $168 (Your choice $15/pr.) Package 722: 10kt Y/W. Gold 5mm 12 months Genuine Gemstone Earrings. All 12 pairs for $270 (Your choice $30/pr.)

All 6 pairs $40 (Your choice of any Earrings $7.50/pr.) (available in other gemstones)

Your choice $15/pc.

Your choice $15/pr.

Package 706: 10/14kt Y/W. Gold 3mm -

Package 435: 10kt.Y/W. Heavy Gold claw setting 8x6mm Earrings, set with Genuine Gemstone (2-3cts/ Pr. and Diamond 0.02ct) a. Amethyst, b. Aquamarine, c. Blue Topaz, d. Citrine, e. Emerald,f. Garnet, g. Opal, h. Peridot, i. Ruby, j. Tanzanite, k.Sapphire a. b. c. d.

Package 940: 10kt. Gold Genuine Gemstone

Bracelets, 13 (6x4mm) 5-6cts & 13 Diamonds 0.06 cts: a. Emerald, b. Sapphire, c. Tanzanite, d. Ruby

Package 910: 14kt Y/W. Gold Genuine South Sea Pearl Earrings (9-10mm pearls) set with 0.10-0.15cts Diamonds.

a. e.

b. c. d.

All 6 Nose Pins for $75 (as low as $12.50/ea.)

Package 898: 14kt. Gold Genuine Gemstone Earrings (available in W/Y Gold). c. Mystic Topaz 11cts, d. Blue Topaz 9cts, e. Amethyst 11 cts. c.

Your choice Semi precious: $100/pr. Precious: $125/pr.

Your choice of any: $450/ea.

Package 908: 14kt Y/W. Gold Genuine Multi-colour Gemstones (Aquamarine, Green Amethyst, Lemon Quartz, Amethyst and Citrine) Chandelier Earrings. Set with over 20cts of Gemstones. a. Centre Stone – Green Amethyst, b. Centre Stone – Lemon Quartz

Package 891: 10kt. Gold Rings, set with Genuine

Gemstone & 2 Diamonds: a. Sapphire, b. Emerald, c. Ruby, d. Citrine, e. Garnet, f. Opal

Your choice $200/pr. (Available in White/Black Pearls)

Package 457: 10kt. Y/W. Gold 6x4mm Genuine

Gemstone and Diamond Rings, set with 0.60 cts of Gemstone and 0.05cts of Diamonds. a. Ruby, b. Sapphire, c. Emerald

d. a.

d. b.

e. c. f.

Your choice $150/pr.

Your Choice $225/pr.

Please Visit us at the following Shows 2015

SHOW

DATE

BOOTH

VENUE

1. Las Vegas 2. New York 3. Toronto 4. Bangkok

May 28-June 01/15 Jul 26-28/15 Aug 09-11/15 Sep 10-14/15

639 TBA TBA G10

AGTA, Mandalay Bay Convention Javits Convention Center The International Centre - Hall 5 The Impact Challenger

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All 6 Rings for $540 (Your Choice $100/ea.)

Your choice $150/ea.

(also available in other gemstones)

*We use AGTA classification “F” Rubies. YOUR SATISFACTION IS GUARANTEED Offer is valid while quantities last. ORDER NOW! Please order by package NO’S.

Best Bargains 21 Dundas SQ., Suite 306 Toronto, ON M5B 1B7 CANADA Tel: 416-214-2582 Fax: 416-214-4626

For more Products visit our website at

www.bbjw.com info@bbjw.com 1(800) 661- 4871

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Features & Columns

Contents 76 56 FEATURE: JCK L AS VEGAS 2015 What to expect from the year's hottest jewellery show 66 DESIGNER PROFILE: RUDI PEET This jewellery designer matches his creations to his clients by Sarah B. Hood

68 FEATURE: PUT A RING ON IT A look at the trends in engagement and bridal jewellery for 2015

74 MARKETING MAGIC The Apple Watch is here... by Ryan Holtz

78 ON DISPL AY Looking without seeing by Larry Johnson

80 RETAIL COLUMN The crossroads of ACE & LVC

by Liza Marley

76 FEATURE: JCK TUCSON 2015 A gem of a show

by Todd Wasylyshyn

82 JVC REPORT What you need to know about "sweet-hearting"

by Duncan Parker

by John Lamont

CANADIANJEWELLER.COM

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INDULGE IN THE MAJESTY OF REIGN BY PAJ

FEATURING FLUTTERING DIAMONDLITE CUBIC ZIRCONIA FOR ENDLESS EYE CATCHING SPARKLE reign@paj.ca

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Editor’s Letter

Springtime is your time Irina Lytchak, Managing Editor

WHAT ONCE USED TO BE an unknown and intimidating environment has become one of the events I look forward to most each year. The JCK Las Vegas show is here and I’m excited to present you with an extensive guide to the show floor and wide array of products on page 56. It’s your chance to get a glimpse at some of the coolest jewellery and watch brands slated to make a splash in Vegas this year. Springtime is also, of course, wedding season and on page 68, you can read up on a trend overview of the most up-to-date bridal and engagement jewellery looks for this year, including insight from industry leaders like Cavalier Jewellers, Maison Birks and Stuller, Inc. On page 76, you will find an engaging and thorough report on JCK Tucson by Duncan Parker of Dupuis Fine Jewellery Auctioneers. And be sure to check out a very interesting review of the long-awaited Apple Watch by social media and marketing guru Ryan Holtz on page 74. Finally, I’m pleased to share with you an issue featuring WATCH IT! CEO Darren Bondar on the cover. Bondar broke into the watch industry about 15 years ago and hasn’t looked back since. His company is one of the top watch retailers in the country and he has found success by working off of the franchise model, giving many other entrepreneurs the chance of owning their own business – a difficult yet rewarding feat that many industry members continuously strive to achieve. CJ

Photograph by Jacqueline Hornyak

CANADIANJEWELLER.COM

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Ryan HK

Over the last 10 years, this Calgary-based photographer and cinematographer has been able to travel, photograph and film all sorts of projects and personalities. Ryan enjoys what he does and it shows in his passion for the craft. He shot this issue’s cover star Darren Bondar, CEO of WATCH IT!, on location in Calgary as well as the stylish cover feature on page 42.

Sarah B. Hood

This Toronto-based freelance journalist explores the culture of fashion, food, urban life in her many books and articles. Her work has been short-listed for the National Magazine Awards, the Kenneth R. Wilson Awards (including her work for Canadian Jeweller Magazine!) and the Taste Canada – The Food Writing Awards. For this issue, Sarah interviewed Canmore, Alberta-based jewellery designer Rudi Peet on page 66.

Véronique Dubé

Luxury goods and lifestyle writer, freelance translator and independent journalist, Véronique has more than a decade of experience in the jewellery and advertising sectors. As a self-confessed “enthusiast of beautiful things,” she explores the culture of fashion, jewellery, ‘art de vivre’ and food in her many articles. Véronique made her customary contributions to this issue’s French Section found on page 50.

Contributors

Behind the Scenes This was our second time working with prominent Canadian timepiece and accessory retailer WATCH IT! and we wanted to make it special. We enlisted the talented Ryan HK to photograph WATCH IT! CEO Darren Bondar at the Market Mall store in Calgary, Alberta for our April/May cover. Ryan did a fantastic job capturing Darren’s passion for the business as well as the elegant shop location featured in this issue’s cover spread. The interior of the store is a perfect reflection of the company’s commitment to providing fashion-forward styles and top quality products to franchise owners and customers alike. It’s been an absolute pleasure seeing this watch retailer continue to grow over the past few years into what it has become today and we only wish Darren and his team the best of luck in the coming future! CJ

CANADIANJEWELLER.COM

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What’s On

Gear up for the year by staying informed on what shows are bound to be the biggest hits in 2015. The following is a list of key dates, location and contacts for the top shows around the world in the coming months to make YOUR life easier:

Trade Shows

Also, be sure to check out canadianjeweller.com for an online calendar listing the major shows for 2015.

April: April 9 – 12: Junwex Ekaterinburg (Ekaterinburg, Russia) junwex.com April 17 – 19: Mid-South Jewelry and Accessories Fair (Memphis, TN) helenbrett.com April 20 – 22: China Int’l Gold, Jewellery & Gem Fair- Shenzhen (Shenzhen, Guandong Province, China) jewellerynetasia.com April 22 – 25: American Gem Society’s Conclave 2015 (New Orleans, LA) americangemsociety.org April 24 – 26: Toronto Jewellery Gem & Mineral Show (North York, ON) torontogemshow.com April 25 – 27: Jewelers International Showcase (Miami Beach, FL) jisshow.com April 24 – 26: Colorado Mineral & Fossil Show (Denver, CO) mzexpos.com April 27 – 28: International Watch and Jewelry Guild Show (Brooklyn, NY) iwjg.com

May: May 3 – 6: International Fashion Jewelry & Accessory Show (new York, NY) ifjag.com May 8 – 10: Gem & Lapidary Trade Show (Franklin, NC) glwshows.com May 13 – 15: IJK International Jewellery Fair Kobe (Kobe, Japan) reedexpo.com May 15 – 17: West Coast Gem & Mineral Show (Santa Ana, CA) mzexpos.com May 15 – 18: FACETS Sri Lanka Congress Gem Show (Colombo, Sri Lanka) facetssrilanka.com May 15 – 18: VicenzaOro Spring (Vicenza, Italy) vicenzafiera.it May 15 – 18: International Jewelry and Merchandise Show (New Orleans, LA) helenbrett.com May 16 – 19: International Colored Gemstone Association Congress 2015 (Colombo, Sri Lanka) gemstone.org May 17 – 20: Santa Fe Symposium (Albuquerque, N.M.) santafesymposium.org May 25 – 26: International Watch and Jewelry Guild Show (Las Vegas, NV) iwjg.com

May 25 – 28: GLDA Las Vegas Gem & Jewelry Show (Las Vegas, NV) glda.com May 26 – 28: LUXURY – Invitation only (Las Vegas, NV) reedexpo.com May 29 – June 1: Swiss Watch – By appointment only (Las Vegas, NV) reedexpo.com May 28 – June 1: AGTA GemFair at the JCK Las Vegas Show (Las Vegas, NV) agta.org May 28 – June 1: Couture (Las Vegas, NV) ja-newyork.com May 29 – June 1: JCK Las Vegas (Las Vegas, NV) reedexpo.com

June June 5 – 7: Hyderabad Jewellery, Pearl and Gem Fair (Hyderabad, India) jewellerynetasia.com and asiafja.com June 22 – 23: International Watch and Jewelry Guild Show (Miami, FL) iwjg.com June 25 – 28: June Hong Kong Jewellery & Gem Fair (Hong Kong, China) jewellerynetasia.com and asiafja.com June 27 – 28: 1st Mediterranean Gemmological and Jewellery Conference (Athens, Greece) cglworld.ca June 27 – 30: Mineral & Gem Asia (Hong Kong, China) jewellerynetasia.com and asiafja.com

July July 2 – 5: Singapore International Jewelry Expo (Singapore) sije.com.sg July 23 – 26: Gem & Lapidary Trade Show (Franklin, NC) glwshows.com July 24 – 26: The Gem Expo (Toronto, Canada) thegemexpo.com and bluesapphirebeads.com July 24 – 27: New York Antique Jewelry & Watch Show (New York, NY) usantiqueshows.com July 26 – 28: JA New York Summer Show (New York, NY) ja-newyork.com July 26 – 28: LUXURY Privé New York (New York, NY) reedexpo.com July 27 – 28: International Watch and Jewelry Guild Show (Brooklyn, NY) iwjg.com

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Product Showcase

Thomas Sabo

Beauty of Maharani: Unusual forms and fascinating colours. Make a jewellery statement with the feminine designs of this new collection from Thomas Sabo.

Nova Diamonds A lady can always use another pair. Nova Diamonds double teardrop earrings should be that pair. This brilliant set features 18k white gold and almost 9 total carats of VS-SI clarity E and F colour, white diamonds. Call Nova Diamonds today at 416.868.6682. Retail price: $26,225.

GIA

Introducing the GIA 4Cs App â&#x20AC;&#x201C; Retailer Edition for iPad. GIA is using the latest technology to help educate and engage consumers in a conversation about the 4Cs of diamond quality. Designed to be used at point of sale, the app features video and interactive tools to educate customers about how GIA grades the 4Cs and offers direct access to GIAâ&#x20AC;&#x2122;s online database of GIA reports.

CANADIANJEWELLER.COM

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Can over 100 Canadian jewellers be wrong? E NJOY THE BEN EFITS O F . . . Improved Trade Discounts, Annual Volume Rebates, Networking With Your Peers, and An Exclusive Buying Show

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The benefits to us have been to see the suppliers in one show, take advantage of the group buying discount. We also have used the new forum on the website to find different services. It has become another way to be connected to fellow jewellers. From an administrative point of view it is way easier to do just the one payment.

the industry and with our clients, and invaluable membership networking with information that keeps us current.

As a member of the Canadian Jewellery Group I have been provided with unmatched exposure to the top tier independent retail executives in a setting that allows both a business and personal relationships to develop. The sharing of ideas

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Product Showcase

STEELX by PAJ

Rugged meets refined… Indulge in the fascinating world of stainless steel where diversity joins luxury and affordability. Praised for its strength, durability, and sleek appearance, stainless steel is the metal of choice for those wanting the sophistication of precious metals. The STEELX collection for both men and women incorporates leathers, sparkling crystals, natural and semi-precious stones, reflecting true cutting-edge technology that exudes quality.

Atlantic Engraving New from our Passion Noir Collection, a gentlemen’s and ladies’ matching duo of a 10k white gold, 6mm comfort fit set with 4 x 0.015cts and a 14k red gold comfort fit set with 4 x 0.01cts, diamond cut on seamless tubing blanks.

Sauro

Nautica Collection - New to 2015, Sauro introduces a line of sailing-inspired rope bracelets just in time for the summer season. Unique in their style and closures, these bracelets add flare to your wrist game. Sauro bracelets are designed with the premise of being accessorized with additional bracelets and watches. The Nautica Collection starts at a retail price of US $1,400.

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FOR INQUIRIES CONTACT steelx@paj.ca

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Star Watch

Grammy Glamour

Held at the Staples Center in Los Angeles, California, the 57th Annual Grammy Awards was the place to be at. Wearing some of the most stunning gowns and dazzling jewels, singers and actors alike stepped out onto the red carpet for a magic night of celebrating music.

Glitter goddess Katy Perry looked absolutely majestic in a shimmering 1920s flapper-inspired gown from Zuhair Murad at the Grammy Awards in Los Angeles. The “Roar” singer’s ensemble included fabulous lavender hair and for jewellery, she went with an out-of-this-world Harry Kotlar fancy canary yellow diamond ring ($2,000,000).

Heavenly sent Actress and singer Jennifer Hudson looked absolutely lovely in a simple yet classic form-fitting white dress by Tom Ford when she arrived on the Grammy red carpet at the Staples Center. She accented her overall look with a deep fuchsia lip, an edgy short hairstyle, and the most elegant gold Marli diamond choker ($18,600).

Standing tall Pop star Jessie J made jaws drop when she walked onto the red carpet at this year’s 57th Annual Grammy Awards. Wearing a black embellished Ralph & Russo gown, the singer had a sleek hairstyle, Goth-inspired make up, and accessorized with a white diamond and 18k black gold ear cuff by Sutra ($5,000).

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For The Record

News/Trends/Events

Sauro unveils impressive website, new collection Since we last profiled Sauro Italia Gioielli Oltre in 2014, the brand has continued to surpass expectations and live up to its rich history and prominent image under the direction of company President Johnny Sapir. One of Sauro’s most recent developments includes a completely revamped website that Sapir takes pride in for being ultra stylish yet simplistic. “It keeps in line with Sauro’s history and its past,” he explains. “Yet it’s very simple and straightforward.” The new site reflects that luxury lifestyle that the brand appeals to and features a wide array of high-quality and precise product images organized in a very clean and stylish manner. Sapir also points out the website’s newly developed dealer locator, which allows clients to find their nearest Sauro retailer anywhere in the world using a virtual map. Sauro has also released a brand new line of product that aims to accessorize existing menswear and watches and continues to push boundaries by combining design with engineering elements. “Now, it has become more of an accessory game than just about jewellery,” says Sapir. “We’re trying to bring that focus into the men’s industry and what sets us apart is our quality of craftsmanship and the engineering behind our jewellery.” The jewellery is currently designed in Italy by brothers Jacopo and Cosimo Sedazzari, sons of the original founder and master designer of Sauro, Ivo Sedazzari. Sapir points out that the brand stays ahead of its competitors by manufacturing its product in Italy. “The reason Sauro stays true to its roots is because it’s done in honour of [Jacopo and Cosimo’s] father,” says Sapir. “He had a certain vision and a certain way of doing things and we try to stick to that vision. We don’t want to stray away from it too far and we don’t want to sacrifice the identify of our company in order to make higher margins.” Sauro is currently sold at renowned stores like Bandiera Jewellers, Raffi Jewellers, Classic Creations and Finch Centre Jewellers in Toronto. The online shop for the brand will be unveiled later this year.

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Gemsparkle Ltd. set to unveil Canadian diamond brand Native Gem at JCK Las Vegas The team behind diamond distributor Gemsparkle Ltd. and jewellery manufacturer Praash Jewels Inc. is set on unveiling Native Gem – an extensive line of loose Canadian diamonds and a specialty bridal collection of diamond jewellery. Gul and Kamlesh Tukrel of Gemsparkle and Praash respectively, say that the idea behind their launch is to satisfy a growing demand for Canadian diamonds and products made especially in Canada. “The uniqueness of Native Gem comes from having all of our diamonds GIA-certified,” explains Gul. The Native Gem collection of bridal jewellery will feature classic bridal styles of rings, earrings, necklaces and tennis bracelets, with stones ranging from .25cts up to 2cts in round, brilliant and other fancy shapes. The name of the brand stems from the sense of pride that Gul and Kamlesh have developed after having worked in the Canadian jewellery industry for over 20 years. The diamonds are also all native to Canadian soil, specifically to the Northwest Territories. “This is our latest foray into the industry with a truly Canadian product,” says Kamlesh. Native Gem will be available to show visitors during the JCK Las Vegas show in both loose diamond and finished jewellery form, depending on the buyers’ desired needs.

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Schindler Technologies presents alongside Solidscape in Toronto Last March, various members of the jewellery industry were invited to participate in an annual information seminar held at the Canadian Jewellers Association headquarters in Toronto and hosted by John Schindler of Schindler Technologies Corporation. Running for about five years now, these seminars have helped raise awareness about the types of software programs and tools, specifically RhinoGold and Solidspace, which are available to jewellers to better their businesses. “A number of jewellers have embraced this technology,” explains Schindler. “I’ve had some customers that wanted to do what Solidscape and Rhino offered them so they jumped right into it. They spent the time learning the software and they are now happy using the system that in some cases saved their business.” Schindler adds that his company teamed up with Solidscape right from the start because “we wanted to have the best solutions for jewellers and Solidscape fit the bill on all levels.” During the course of the two 2-hour seminars, a number of jewellers sat in on a presentation by Schindler about the benefits of having the right means to create custom design jewellery using CAD software and Solidscape High Precision 3D Printers. There was also a guest presentation by Owen Burke, the director of sales, Americas of Solidscape. “The business is becoming more and more competitive and some jewellery stores are struggling now, particularly jewellery stores what are involved with custom design,” says Schindler. “This technology helps a lot and makes these stores competitive again.” We spoke to some of the attendees who found the session quite helpful toward their business and personal knowledge. Jeweller and designer Danuta Bryski, who has been in the industry for over 30 years, says that she was interested in attending the seminar in order to upgrade her own abilities when it comes to jewellery design. She heard about the seminars from other jewellers and says that she first plans on taking the CAD software courses offered by Schindler Technologies as well as purchasing the Solidscape printer in the near future. For more information on how you can learn more about custom design software and equipment, please contact John Schindler by calling 905-9271166 or 1-888-688-6835 or emailing info@schindler.ca.

MMT, Frederique Constant, Alpina and Mondaine join forces for new smartwatch Manufacture Modules Technologies (MMT) has teamed up with watch brands Frederique Constant, Alpina, and Mondaine to launch ten different Horological Smartwatch models in 2015 for both men and women. The new Swiss Joint Venture SARL, formed by Fullpower Technologies of Silicon Valley and Union Horlogere Holdings, is focused on bringing the MotionX Horological Smartwatch Open Platform to the Swiss watch industry. MMT, which is headquartered in Geneva, will be responsible for managing the Swiss watch movement development and production as well as licensing and supporting the Swiss watch industry. The new smartwatches will be powered by MotionX® and have bidirectional communication with iPhone and Android Apps. “We spend a third of our lives sleeping, but the vast majority of people have little to no insight into their sleep habits,” said Philippe Kahn, founder and CEO of Fullpower. “The Swiss Horological Smartwatch is a leap forward in changing what we know about our daily behavior thanks to tracking and analyzing more than 170 million nights of sleep, and years of research and development on the biomechanics of natural human motion.” The first brands to use the new technology developed by MMT include Frederique Constant, which is a family-owned watch manufacturer based in Geneva and whose watches are defined by high quality, differentiation, and precision in design and manufacturing. Founded in 1883, Alpina is another brand based in Geneva that will be a part of this project. The third affiliate, Mondaine, was already on the front line of developing LED and LCD timepieces since in the early 1970s and today, is known for its ability to transform Swiss cultural icons into Swiss watch icons.

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For The Record

Diamond Bourse of Canada hosts Meet & Greet in Toronto

Calgary’s Llyn Strelau wins at prestigious German competition

Earlier this spring, the Diamond Bourse of Canada hosted a number of prominent members of the Canadian mining industry at its Toronto office for an exclusive Meet & Greet event. During the course of the function, Diamond Bourse of Canada President David Gavin addressed the attendees with the following statement: “Deputy Minister Peter Vician, Assistant Deputy Minister Deborah Archibald, distinguished guests, fellow members of the board, ladies and gentlemen; I would like to take this opportunity to welcome you all to the Diamond Bourse of Canada. The Bourse is a diamond and gemstone trading facility and we are an industry association that provides a variety of unique industry specific services. For example, we have a bonded warehouse facility, a loose diamond trading floor, a Sarine machine, as well as a fully equipped lab with a Diamond Sure machine kindly donated to us by De Beers, safety deposit boxes and clerical services to name a few.” Mr. Gavin went on to say that the Bourse came about with the help of the Canadian diamond industry stakeholders, including the Ontario provincial government as well as the Government of the Northwest Territories. “We have been in existence for six years now,” adds Mr. Gavin. “ We have a membership of 80+ members, made up of both local and international diamantaires. We are a relatively young Bourse as is our diamond mining counterparts here in Canada but we seem to be making ourselves heard. We recently accepted our induction into the World Federation of Diamond Bourses which has raised our profile and has increased our relevance on the world stage.” For more information on the Diamond Bourse of Canada, visit diamondbourse.ca.

Calgary jeweller Llyn L. Strelau of Jewels by Design is the first North American jewellery designer to win at the 45th German Jewelry and Gemstone Prize competition held in Idar-Oberstein, Germany. Strelau’s neckpiece “The Other Side of the Moon” was named work of the year by a unanimous jury vote. The award is sponsored by The Federal Association of the Precious Stones and Diamond Industry. To appeal to the theme of ‘moonlight’ for the competition, Strelau created a reversible interCHANGE © clasp/pendant made of white gold featuring backto-back crescent moons carved in agate, with a partial druzy quartz crystal surface. He accented the white carving with one pear-shaped diamond while the black carving features a round brownish-grey diamond. The pendant is set on two linked multi-strand white gold chains, one of them electroplated with contrasting black ruthenium. The jury of the competition released the following statement: “A grand achievement! There is no doubt that this work deserves first prize. The necklace itself uses soft lines, which remind the viewer of the gorgeous long and flowing silk dress styles from the 1920s. The viewer notices a sense of tension between the two faces, allowing the necklace to be worn both during the day and in the evening, and suit any mood. This prize-winning work interprets the contest theme of “Moonlight” in a masterful way.” Strelau was also the recipient of the 2014 Best Coloured Gemstone Design of the Year Award on behalf of Canadian Jeweller Magazine’s Awards of Excellence competition.

Swiss watch exports soar 4%

David Gavin, President of Diamond Bourse of Canada; Charles Fipke, prospector; Peter Vician, Deputy Minister of the Deparment of Industry, Tourism and Investment, Yellowknife, Northwest Territories

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According to the Federation of Swiss Watches, Swiss watch exports rose 3.7 per cent year on year to reach $1.62 billion in January. Exports by volume rose 4 per cent to 2.186 million units. The federation also revealed that the information reflected a positive start to the year for watch exports, following the declines of the two previous months. The federation says that Swiss watch exports to Hong Kong rose 5.4 per cent to reach $311.8 million, exports to China rose 4 per cent to reach $117.2 million, and exports to the U.S. increased 1.8 per cent to reach $184.7 million. Much of the increase can be credited to an 8.2 per cent rise in the export of steel watches and a 6.8 per cent increase in bimetallic watch exports.

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Swarovski unveils new store in Vegas

Join JVC for 19th annual Golf Tournament Join Jewellers Vigilance Canada (JVC) for its 19th annual Golf Tournament, dinner and silent auction on Monday, June 15, 2015. Play the north course at Angus Glen Golf Club in Markham, Ontario or just join the other industry members for an exclusive dinner. Sponsorships are also available. For more information, contact Carla Adams at 416-368-4840 or email info@jewellersvigilance.ca.

Stuller announces 2015 Bridge schedule Stuller, Inc. has announced the event dates for its sixth season of the Bridge conference, which is organized every year with the main focus of educating retailers on how to increase their profitability. The two-day event will include opportunities to learn about new selling strategies, product and technology innovations, and everything jewellers need to know to keep their businesses competitive today and tomorrow, while providing an open environment to network and share. Jewellers leave with insight, inspiration, and confidence in the future. “The whole experience was incredibly valuable for me and for my company,” says Shelly Benes with Alvin Goldfarb Jeweler in Bellevue, WA. “The Stuller staff was warm and hospitable and we never felt pressure or were made to feel like this was a sales presentation, but more of a community celebration for us to be successful.” “That’s why we created Bridge,” says Ken Dugas, Stuller’s executive director of events. “At Stuller, our business is to make sure your business succeeds.” The 2015 Bridge event schedule is as follows: • April 12–14 • May 17–19 • August 23–25 • September 13–15 • October 4–6 • October 18–20 For more information on Bridge and to request an invitation, visit Stuller.com/ Bridge, call 866-751-5692 or email events@stuller.com.

Swarovski has unveiled its latest store on the Las Vegas strip with a new light show called the Swarovski Midnight Celebration, created especially for Swarovski’s custom pavilion and six-story-tall Starburst. As the centerpiece of the new Grand Bazaar Shops, the Swarovski Midnight Celebration is a glittering three-minute-long light-and-sound show designed to mark the dawn of a new day. The main attraction of the show is the Starburst — a one-of-a-kind, 14-foot-diameter structure composed of 911 custom-cut crystal spheres designed by Swarovski and fabricated by the Young Electric Sign Company (YESCO). The new boutique is a 400-square-foot free-standing pavilion with an exterior composed of large, angular facets designed to make the structure resemble a cut crystal.

Richline Group acquires bracelet brand Chrysalis Richline Group Inc. has announced plans to acquire Chrysalis, an international brand of stackable bangle bracelets featuring talismans, good luck charms and spiritual symbols. Chrysalis released a statement saying, “We are thrilled to be working with Richline, who will help grow our brand internationally and spread our unique designs worldwide.” Andy and David Maine, who were inspired by their love of jewellery and traveling the globe, established Chrysalis in 2007. According to David, “Richline is the perfect home for our brand. They pair a clear understanding and belief in our brand with exceptional sales, operational, merchandising and marketing support.”

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For The Record

New Smartwatch collaboration between TAG Heuer, Google, and Intel Baselworld 2015 served as a launching point for a new collaboration between TAG Heuer, Google, and Intel, which unveiled a Swiss smartwatch powered by Intel technology and Android Wear. During the press conference, President of the Watch Division LVMH Group and CEO of TAG Heuer Jean-Claude Biver, Director of Engineering for Android Wear David Singleton, and Corporate Vice President and General Manager of Intel’s New Devices Group Michael Bell, announced that these companies will create “a product that is both luxurious, and seamlessly connected to its wearer’s daily life — a culmination of innovation, creativity and design from Silicon Valley in California and the Watch Valley in La Chaux-de-Fonds, Switzerland.” “Swiss watchmaking and Silicon Valley is a marriage of technological innovation with watchmaking credibility. Our collaboration provides a rich host of synergies, forming a win-win partnership, and the potential for our three companies is enormous,” says Mr. Biver. Singleton adds that, “By fusing beauty with technology, the Swiss watch has inspired generations of artists and engineers alike — including us at Google. So we’re thrilled to be working with TAG Heuer and Intel to bring a unique blend of emotion and innovation to the luxury market. Together, and using the Android Wear platform, we can imagine a better, beautiful, smarter watch.”

Our deepest condolences to the Goldberg family A pioneer in the Canadian jewellery industry, Lou Goldberg passed away on January 17, 2015. He was husband and best friend to the late Betty, father and father-in-law to Jack and Barbara, Eric and Cindy, to Bunny and the late Sheldon, Joel and Diane; grandfather of Noah and Lori, Daniel and Marlie, James, Jonah and Laura, Assaf, Josh, Ittai and Keely. Known as a savvy salesman who started to travel the streets of Montreal in 1946, Goldberg began his business as a wholesaler. Eventually, a loyal clientele base helped him establish his very first storefront. Goldberg’s sons, Joel and Eric, carry on the legacy and the vision of their father – who has always been passionate about his work – pursuing the philosophy of providing one-of-a-kind pieces from around the world and estate jewellery of the highest quality.

Ritani partners with Jewelers Mutual to ensure safety when it comes to online shopping Maker of fine diamond engagement rings, Ritani has joined forces with Jewellers Mutual Insurance Company in order to provide customers with a personalized insurance quote. When shoppers are visiting the Ritani website, the quote would be available with one click through the online shopping cart or after the purchase. According to a statement from Trina Woldt, chief marketing officer at Jewelers Mutual, to JCK, “Consumers are buying jewellery pieces to mark special moments in their lives. The joy that comes from purchasing a special piece of Ritani jewellery, and the memory it creates, is what makes it worth protecting. What many consumers may not realize is that not all insurance is alike. Other carriers may fall short when it comes to coverage for loss or damage, but at Jewelers Mutual we understand you can’t put a limit on what it takes to make the consumer whole again.” Ritani President Brian Watkins told JCK, “We take a holistic approach with our customers and felt it was important to provide a trusted option to choose more comprehensive coverage that protects their jewellery from accidental loss, theft, and disappearance. With that in mind, we’re thrilled to team with Jewelers Mutual Insurance Company, the industry leader for more than a century.”

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GIA offers more than 125 scholarships totaling $588,000

Birks appoints singer Kiesza as New Face of Rock & Pearl Collection

The Gemological Institute of America (GIA) is offering a large number of scholarships for distance education eLearning courses and for classes at the Institute’s campuses in Bangkok, Carlsbad, Hong Kong, London, Mumbai, New York and Taiwan; and at the GIA branch in Dubai. More than 125 scholarships, totaling approximately $588,000, will be available for the GIA’s Fall 2015 Gemology and Jewelry Manufacturing Arts programs, courses and lab classes. This semi-annual scholarship cycle is sponsored by private donors and the GIA endowment fund; the scholarships supplement GIA’s wider scope of offerings. The Institute is accepting applications now through April 30 on its website www.gia.edu/scholarships.

Birks unveiled that Calgary singer Kiesza will be the brand’s new Rock & Pearl Collection ambassador. The announcement coincided with Kiesza’s win at the 44th annual Juno Awards, where she nabbed three trophies, including Breakthrough Artist of the Year. The singer wore pieces from Birks’ new collection during the event’s red carpet premiere and on stage. The new Rock & Pearls line features elegant freshwater pearl and silver rings, cuffs and earrings. “Kiesza is the perfect combination of sophistication and edge; she is powerful and sincere. She has been wowing audiences around the globe ever since the launch of her single ‘Hideaway’ and the viral success of her video. She is the ideal ambassador for Birks’ new Rock & Pearl Collection and wears the pieces magnificently,” says Eva Hartling, VP, marketing and communications for Birks Group. The new ad campaign for this collection featuring Kiesza will launch this May.

Diamond grader in a GIA laboratory. Photo by Vallerie Power

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Straight out of Basel Here are our top picks from Baselworld 2015…

The Lady 8 Flower is the epitome of femininity. stunned Basel showgoers with this gorgeous creation, displaying the brand’s unparalleled talent when it comes to design aesthetic and imagination.

Jaquet Droz

No one does ‘slick’ like

Jaeger-LeCoultre. The Master

Hublot

This is a big year for . Celebrating the 10-year anniversary of its iconic Big Bang watch, the latest addition to the roster is the Big Bang Alarm Repeater.

Ultra Thin Tourbillon pays tribute to this watch brand’s rich heritage all the while continuing to stay ahead of the innovation game with the new high-frequency JaegerLeCoultre Calibre 982.

Patek Phillipe

continues to challenge the very essence of time with the Calatrava Pilot Travel Time. Boasting a 324 S C FUS caliber, this is the watch for a true connoisseur.

Breitling

Since 1957, ’s Superocean has been the go-to watch for professional and military scuba divers. Now they’ve given this classic a slimmer profile and a super cool Ocean Racer rubber strap.

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What’s Baselworld without the bling?

Graff does a perfect job encapsulating the opulence of the show in the Diamond MasterGraff Grand Date Dual Time Tourbillon, featuring 329 diamonds.

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La magie dâ&#x20AC;&#x2122;une Inspiration

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Into the blue

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The treasures of the sea – gleaming pearl rings bring maritime summer flair.

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Fascinating, sparkling, magic – the Lotos earrings enchant in deep ocean blue.

Listen to the sound of the sea – the artistically decorated mussel pendant is a holiday for the senses.

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It’s time for blue – watches in rich blue tones are the accessory of the moment.

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Kathmandu – ethnically inspired structured pieces of jewellery for the perfect bohemian summer.

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PE 685

Natural Beauty

H 1840

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The Beauty of the Maharani – items of jewellery that enchant the spring.

PE 691

The Purity of Lotos – the dainty jewellery creations radiate like the purity of a lotus flower.

PE 697

TR 2043 TR 2044

Natural quartzes give the Maharani rings their gentle and precious appearance.

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Ultra-feminine – the chronograph in the rosé-gold look.

The birds are twittering, the flowers blooming and first scent of summer is in the air. The new THOMAS SABO Spring/Summer collection 2015 awakens the spring feeling with summery stones in gentle pastel colours. Whether feminine rose quartz, white milky quartz or deep ocean blue syn. corundum – the new jewellery stones enchant with their gentle appearance. Learn more about THOMAS SABO and visit us at: JCK Las Vegas | May 29 – June 1, 2015 Booth: B4047 + B4147 Bayside (Level 1)

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From ideas to reality My trip to the Democratic Republic of the Congo (DRC) for a first-hand look at conflict-free gold mining by Maria Laura Barreto

Mining Column THE EXPERIENCE THAT I WOULD LIKE TO TELL YOU about happened in eastern Congo, near the border of Rwanda, in a very remote place called Matete. Situated in the Kabambare Territory, two colleagues and I traveled by plane, boat, helicopter and finally jeep in order to reach this isolated area. The long journey gave me an opportunity to see the immense beauty of the Congo and, more importantly, the privilege to meet the local people and deal with various situations that in turn, gave me a better sense of day-to-day life in rural DRC. My story really begins with the meeting of the leaders of the mining cooperative. I could see from their expressions that they were intrigued by our presence and some were asking themselves whether there was really any value to spending several days guiding us through the mines. My suspicions were confirmed later on when they confessed that they had doubts about us because, while foreign visitors to the village were not uncommon, this was the first time that outsiders actually went into the mines. Personally, I was hoping that this experience would turn out be useful for both sides and that we would not be just another group of visitors for them to host without providing any tangible return to the cooperative and the miners. After the meeting, we drove to the village where the cooperative and the mine area are located. Our first encounter was with a security checkpoint near the village and the moment the guards recognized the leaders of the cooperative, they immediately let us pass. Foreigners require authorization to travel in or close to a mining area in DRC, which is why we went directly to the local authorities to present ourselves and show our credentials. After this necessary and important step, we were ready to visit the mine site on foot. At first, we saw the remnants of artisanal extraction, or prospecting activities, that were now abandoned. Later on, we came upon some small alluvial operations and it’s common to have several simultaneous extraction operations (as opposed to only one or two main extraction areas in most industrial/large scale mines). As we hiked further upriver, we started to see larger operations, meaning there were more miners but not necessarily more equipment or machines. As we kept going, the trail became more slippery with mud and at times, I needed an extra hand from the local chief to overcome some of the obstacles. Early on in my work, I had learned that asking for help is not a sign of weakness but rather a symbol of respect for yourself and others. In the end, the extra hand was more than just physical help – it opened doors to conversations with the miners, which is not something to take for granted, especially here. In this area of the country, women do not work in

the mines (in contrast to other parts of Africa, where women make up the majority of the work force in artisanal mines). I was the first woman to visit these mines so, as you can imagine, entering into a frank conversation with the miners was a little challenging. However, a counterbalance to this reality is that in the world of gold mining, trust is a fundamental commodity. The willingness of the well-respected chief to assist me sent a clear signal to the others… The operations that we saw up to this point were very similar to those I had seen in other parts of the world. The artisanal miners work with very simple instruments, such as shovels and gold pans. The hard physical labour is magnified by hours of working in the water under intense sun without proper shoes, gloves or other protection. This particular operation had the advantage of being in a large mining area, which encompassed different sizes of alluvial deposits. After several hours of walking through the jungle, guided by the river, I asked for a break. At this point, I needed to decide if I could continue on or not, as I was getting physically tired in the humid heat of the forest and did not want to put myself or others at risk. We decided that I should continue on to visit an important underground mine, but that I would go with a smaller group and take a shorter route than the main crew. Eventually, we would all meet up at the mine. I selected the chief and another miner as my guides. It seemed like a good plan, however as we started to go up into the mountains and off the main path, I started to doubt myself. The climb was very difficult and we had no clear path to follow. All the stories about tragedies around the conflict in DRC that I had read and heard about started to come to my mind. Doubt can be a strong adversary. It can force you to put all your energy into feeling fear rather than into what you need to do, which is to continue to climb, keep your balance and more importantly, maintain your trust. I started to stumble in the vegetation but it was the firm hand of the chief that prevented me from falling. He almost lost his balance too but his clarity and unconditional commitment to bringing me (a total stranger) to our destination, made the difference. At that moment, I realized that my fear did not have any basis. I shook my head, took a deep breath, pulled myself together and continued the climb. Eventually we arrived at the top of the mountain and were rewarded by an astonishing scene of sunny, steaming verdant hills and valleys. We all looked at each other with huge smiles and admired the view in complete silence. (To be continued…) CJ

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From jeweled birds to priceless information, CEO of Dhamani Jewels Group and GIA board member

AMIT DHAMANI talks about capturing the high-end consumer.

Is that a hawk? A falcon, the national bird of the United Arab Emirates. 10,000 gems, 500 carats. People come from all over to see it. How does a Jaipur jewel business become a Dubai luxury brand? We looked beyond where we were. Markets change. Clients change. You can’t predict. But you can position yourself.

What was your tipping point? We let go of generic jewelry business ideas and took a high-end approach. Which is also a very global approach. Sell an experience rather than just selling a product. Who is the new fine jewelry customer? Think highly mobile, connected and curious. And they don’t always come in with something specific in mind. So what motivates them? Information. The more you offer, the more they engage. Every month, we hold classes in diamond education, the 4Cs and GIA grading. Why GIA? Dubai has many nationalities. The global consumer is everyone. Familiarity with GIA crosses many different markets and countries. Do GIA grading reports influence a purchase? GIA reports represent transparency and assurance. I think we’re a success in the region because the biggest question in a customer’s mind is already answered when they walk in our door.

Parting insight on the high-end consumer? It starts with a connection. GIA gives retailers an amazing tool. With gem quality established, you’re free to talk about design, artistry or the occasion being celebrated. That’s when the magic happens.

GIA gratefully acknowledges those who have used our resources to further world expertise in gems. Invest in your success at WWW.GIA.EDU

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Honoree Michelle Yeoh wearing Harry Winston 11.25-ct Secret Cluster earrings, 13-ct Cushion Cut ring

Event- Co-Chair Kate Moss wearing Harry Winston 79-ct Splash Diamond necklace, 73-ct Secret Combination Diamond bracelet, 5.09-ct ear studs

CJ Gallery

Gwyneth Paltrow wearing Harry Winston 31.58-ct Mrs. Winston earrings, 79-ct Winston Cluster bracelet, 2.67ct River 3 Row ring

Harry Winston gives back at star-studded gala HARRY WINSTON, INC. RECENTLY TEAMED UP WITH AMFAR at Shaw Studios in Hong Kong for a special inaugural gala aimed at fundraising for the organization’s research programs and platforms raising awareness of HIV/AIDS. As the presenting sponsor for the event, Harry Winston provided a number of the international film and fashion stars in attendance with exquisite jewels, including celebrities like Gwyneth Paltrow, Kate Moss, Michelle Yeoh and Naomi Campbell. “We are honoured to serve as a presenting sponsor for amfAR’s first fundraising gala in Hong Kong,” said Nayla Hayek, CEO of Harry Winston, Inc. “Through Harry Winston’s three year partnership, it is our hope that amfAR will be able to continue its leadership in the search for a cure for HIV/AIDS, and to further educate and raise awareness about this global epidemic that affects millions of people worldwide.” The event also included the unveiling of Harry Winston’s latest high jewellery collection Secrets by Harry Winston as well as the auctioning off of the ForgetMe-Not Diamond Necklace worn by Gwyneth Paltrow. CJ

Secrets by Harry Winston Event Co-Chair Naomi Campbell wearing Harry Winston 74.22-ct Carpet Diamond bracelet, 3.25-ct earrings, 40.44-ct bracelet, 6.76-ct bracelet

Model wearing Secrets by Harry Winston Collection jewellery

Photos courtesy of Jaime Olleros/Getty Images

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Inhorgenta Munich 2015 ends on high note FROM FEBRUARY 20 TO 23, the 42nd Inhorgenta Munich show boasted 1,055 exhibitors, 233 of which were new, from 40 countries as well as a vast array of new products, trends and developments in the industry. Many of the exhibitors expressed satisfaction with the course of the trade show and a pleasing number of orders that came from an estimated 26,000 visitors from over 75 countries. This year, Inhorgenta Munich attracted about one third of its visitors from abroad, including Austria, Switzerland, Italy, the Netherlands, Spain, U.K., and Czech Republic. Showgoers were asked to fill out a survey by the trade show market research institute Gelszus Messe-Marktforschung and the results showed that 94 per cent of attendees rated the show as excellent, very good or good. Show highlights include the Smartwatch Forum, the Seminar Program, and presentations of the latest developments of the 3D printing technology as well as one of the first 3D body scanners. CJ Photos courtesy of INHORGENTA MUNICH

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Melvin Odoom & Richie Haywood-Williams

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Raymond Weil freelancer collection

Raymond Weil celebrates 10 years with BRIT Awards LAST FEBRUARY’S BRIT AWARDS served as an event to honour the best in British and international music as well as to pay tribute to the decade-long partnership between this prestigious music celebration and Swiss luxury watchmaker Raymond Weil. Held at The O2 Arena in London, England, the awards ceremony included Raymond Weil, the Official Watch & Timing Partner for the event, presenting two special edition celebratory BRIT Awards timepieces to a number of stars on hand for the evening, including Jimmy Page, Kanye West, James Bay, John Bishop, Alt-J, Melvin Odoom and Rickie Haywood-Williams. To mark the 10-year anniversary of working with the BRIT Awards, Raymond Weil unveiled new advertising at The O2 Arena, in The Evening Standard newspaper, and across cities throughout the U.K. “The BRIT Awards is a fantastic moment for the U.K. music industry to all come together to celebrate the success that it has achieved during the previous year, and it is always a pleasure to be part of those celebrations which we have been for the past ten years. Music remains our main marketing vehicle and evenings such as last night remind us why music plays such an important aspect of everyday life and why it must be supported,” says Raymond Weil CEO Elie Bernheim. CJ

Jimmy Page

James Bay

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John Bishop

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Hong Kong shows boast strong attendance EARLIER THIS YEAR, THE WORLD’S LARGEST JEWELLERY MARKETPLACE, formed by the Hong Kong International Diamond, Gem & Pearl Show and the Hong Kong International Jewellery Show, welcomed over 76,000 buyers from 140 countries and regions. Organized by the Hong Kong Trade Development Council (HKTDC), both shows boasted an attendance increase of 2 per cent compared to last year. Nearly 30,000 buyers visited the Diamond, Gem & Pearl Show at AsiaWorldExpo, while over 46,000 visitors attended the Jewellery Show at the Hong Kong Convention and Exhibition Centre. “Despite the global economic challenge, the two shows recorded a slight increase in buyer attendance. It is a very encouraging result. Attendance from some traditional markets even recorded double-digit percentage growth, such as the U.S., Italy, the U.K. and Japan. Attendance from certain emerging markets such as Thailand, Israel and South Africa also recorded significant growth, reinforcing Hong Kong’s position as a leading jewellery sourcing hub,” says HKTDC Deputy Executive Director Benjamin Chau. CJ

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(From left) Hong Kong Jewellers’ & Goldsmiths’ Association Chairman, Kent Wong; Diamond Federation of Hong Kong (DFHK) Chairman, Lawrence Ma; HKTDC Deputy Executive Director, Benjamin Chau; DFHK Vice-Chairman (Retail Division), Chow Kit-shing; and Kowloon Pearls, Precious Stones, Jade, Gold & Silver Ornament Merchants Association Vice-Chairman, Lau Hak-bun

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Cover Story

Itâ&#x20AC;&#x2122;s all in the

TIMING His company just celebrated a 15-year milestone but for Darren Bondar, the time it took for WATCH IT! to grow from a dream to reality, seems to have passed in the blink of an eye by Irina Lytchak photography by Ryan HK

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Darren Bondar, CEO of WATCH IT! DECEMBER 2014

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Cover Story

CANADIAN JEWELLER MAGAZINE initially had the pleasure of working with WATCH IT! back in December of 2012 when we featured Lana Schmidt, owner of a WATCH IT! boutique at the Edmonton City Centre, as the cover star. This time around, we went straight to the top and enlisted WATCH IT! CEO Darren Bondar to appear on the cover of our April/May 2015 issue. We wanted to reconnect with WATCH IT! because Bondar’s company has progressed on an immeasurable scale over the last couple of years, continuously helping entrepreneurs like Bondar make the dream of owning their own business a reality. “It was nice to see a focus on a franchisee and an independent business owner,” says Bondar, recalling the December 2012 issue featuring Schmidt. WATCH IT! currently operates 30 locations across the country, with an even split down the middle between the stores that are franchised and the ones that are corporately run. And after 15 years in the business, this 100 per cent-Canadian owned and operated boutique retailer has established itself as the top spot for the latest styles in timepieces, as well as sunglasses and accessories. To this day, WATCH IT! remains one of the only retail franchise companies in Canada that deals exclusively with fashion watches and accessories.

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In the beginning… For many of us, it’s hard to know what passion is going to sweep you off your feet once you get older but Bondar says that he always knew he wanted to be in retail. “I loved the sales aspect of it right from the start. How that was going to form or how that formed into watches, I have no idea.” Bondar’s retail journey began in his family’s furniture shop, where he worked on the sales floor from the age of 10. Working along his grandfather helped Bondar develop his own entrepreneurial skills and after completing his undergraduate degree at the University of Western Ontario and an MBA at the University of Alberta, he was ready to embark on his own venture with WATCH IT!. “People thought I was crazy,” says Bondar, reminiscing back to when he first introduced his retail chain concept to the public. “But failure wasn’t an option for me. It doesn’t even cross my mind to this day.” Bondar came up with the idea behind WATCH IT! during a time when people believed that the watch was going to become a thing of the past with the prevalence of mobile technology. But after all of these years, watches still reign, not only because they continue to be a top accessory for a man’s wardrobe but also because of the recent introduction of smartwatches, including the very exciting and long-awaited Apple Watch unveiling.

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Cover Story

When it comes to the recent technical innovations in the watch world, Bondar thinks this is a great new stage for the industry. “If there’s some consumers that really are into it and maybe haven’t worn a watch in the past, now all of a sudden they’ll start wearing a watch because they like that technology integration and convenience,” he says. “We’ll see what happens with it but I think WATCH IT! is really in a great position to capitalize on these kind of new innovations that are coming out.”

By the numbers WATCH IT! offers a very wide range of watch brands and styles but Bondar and his team are constantly keeping their eyes open for the latest thing. And although men dominate his client base, he knows how to keep the female side interested as well. “We’re always on the hunt,” he says. “There are more and more licensed brands continuing to emerge and I think that’s going to keep the female customers interested in watches as well.” For this entrepreneur, customer service was a key factor in the success of his company right from the start and something that’s he’s kept a top priority ever since starting to work the sales floor as a little boy. So it’s no wonder that WATCH IT! clients can expect only the best when they walk into any of the 30 and counting locations across the country. “We want our customers to leave with an experience,” he says. “When I go into a store, I want to feel good and see that the sales associates are presentable and there’s good music playing, a good selection of products and somebody is going to be able to answer my questions and be knowledgeable. That’s important to me as a consumer and I hope that transcends right into what we’re trying to achieve in our own stores.” Another way Bondar ensures that his company is constantly staying ahead in the game is by always being on top of the trends and latest product releases. How does he do it? He makes it his top prority to be at all of the major shows around the world including JCK Las Vegas, Baselworld in Switzerland, CJ Expos Edmonton, and Accessories Market Week in New York among many others. “We try to do all of the major trend fashion shows,” he says. “Between our corporate staff and our franchise partners, there’s definitely a WATCH IT! presence at all of the different shows across the country and the various key markets.”

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It’s written in the stars Going forward, WATCH IT! is still on the road to achieving Bondar’s long-term plan of establishing 40 stores across Canada. This year alone, the company has already announced three new locations set to open in Saskatoon, Calgary and the GTA, while the next two will be unveiled later on in 2015. With Apple releasing it’s smartwatch this spring, the watch industry is set to enter a new era and Bondar ensures that WATCH IT! will be in on the action without missing a beat. “I think you’re going to see something pretty exciting from our stores around tech watches this year,” he divulges. At the end of the day, everyone knows that to be successful in sales, you have to be passionate about the product. That’s why it’s no wonder that Bondar’s passion has spelled out such a tremendous amount of success for his company. “We’re a specialty boutique and we’re very focused on what we do,” says Bondar. “Our big focus is on watches and there’s really nobody like us.” CJ

AT A GL A NCE NAME: WATCH IT! OWNERS: Darren Bondar LOCATIONS: 30 stores across Canada STAFF: 200 KNOWN FOR: watches, watches, and more watches (as well as accessories and sunglasses) COOL FACTOR: WATCH IT! is one of the only retail franchise companies in Canada that deals exclusively with fashion watches and accessories

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“Failure wasn’t an option for me. It doesn’t even cross my mind to this day.”

DECEMBER 2014

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CJ en français

Les Nouvelles par Véronique Dubé

À droite : Lou Goldberg. Photo prise en Israël en 1971.

Lou Goldberg, en 1976.

Lou Goldberg, parcourant les rues de Montréal, à la fin de 1946.

Décès de Lou Goldberg Pionnier de l’industrie canadienne de la bijouterie, Lou Goldberg est décédé le 17 janvier 2015. Époux et meilleur ami de feu Betty. Père et beau-père de Jack et Barbara, Eric et Cindy, Bunny et feu Sheldon, Joel et Diane. Grandpère de Noah et Lori, Daniel et Marlie, James, Jonah et Laura, Assaf, Josh, Ittai et Keely. Vendeur au grand savoir-faire qui a commencé à parcourir les rues de Montréal en 1946, Lou Goldberg a d’abord été grossiste. Sa loyale clientèle lui a ensuite permis d’établir sa première boutique pignon sur rue. Les fils de Lou Goldberg, Joel et Eric, poursuivent aujourd’hui la tradition et la vision de leur père – un réel passionné de son travail – en perpétuant sa philosophie, celle d’offrir des pièces uniques provenant des quatre coins du monde et des bijoux d’héritage de la plus grande qualité.

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Créations de Lou Goldberg - Joaillier à Montréal

François Courchesne

La tradition se poursuit chez Lou Goldberg Quand on demande à Joel et Eric Goldberg quelle est la philosophie derrière le succès de Lou Goldberg, c’est d’un parfait accord qu’il répondent que tout est une question de passion, de beauté et de promesse de qualité. « Quand les gens achètent un bijou chez Lou Goldberg, nous voulons qu’ils le portent pour des années à venir et qu’ils puissent être transmis aux générations qui suivront », précise Joel Goldberg. Lou Goldberg est d’ailleurs très fier de compter parmi sa clientèle les petits-enfants et les arrière-petits-enfants de clients qui ont acheté des pièces dans leur bijouterie il y a de ça plus de 50 ans. Joel Goldberg est également responsable de l’achat des pierres de couleur, une passion qu’il partage avec sa fille, Keely. De retour du plus récent salon Tucson Gem & Mineral Show, qui avait lieu au début de l’année, il y a rapporté des pierres d’une beauté exceptionnelle. Parmi elles, des rubis, des saphirs orange, roses, bleus et mauves, et des tourmalines roses qui viennent orner de merveilleuses montures en or blanc. De quoi faire rêver!

Fabergé crée son premier œuf impérial depuis près d’un siècle Fabergé retourne à ses origines et poursuit sa tradition de création d’objets d’art avec un nouvel oeuf perlé, le premier à être fabriqué depuis le début des années 1900. Afin de célébrer le 100e anniversaire du dernier oeuf impérial de Fabergé à avoir été livré, la Maison a collaboré avec la famille Alfardan, collectionneuse de perles reconnue. Chaque perle incluse sur l’œuf a été sélectionnée par Hussain Ibrahim Alfardan et provient de sa collection privée. Le design de l’œuf est inspiré par la création de la perle à l’intérieur de l’huître – l’extérieur en nacre s’ouvre sur une unique perle grise de 12,17 carats en provenance du golfe Arabo-Persique. Un fermoir innovateur permet à l’oeuf de pivoter sur sa base et, ce faisant, aux six sections de s’ouvrir simultanément afin de révéler la perle. Orné de 139 perles blanches fines au lustre doré, de 3305 diamants, de cristal de roche sculpté et de nacre sertis sur or blanc et jaune, l’œuf repose sur une base aux motifs de coquille. L’œuf a été présenté au mois de février dernier lors de l’exposition Doha Watch and Jewellery Exhibition.

François Courchesne est décédé à l’âge de 82 ans Pionnier de l’industrie canadienne de la bijouterie depuis 1955, François Courchesne est décédé à Montréal le 5 janvier dernier, à l’âge de 82 ans. Il laisse dans le deuil son épouse Monique; ses enfants Claudine, Jacinthe (François) et Jean-François (Nicole); ses petits-enfants Marie-Claude, Elisabeth, Katherine, Julia et Thomas; cinq arrière-petits-enfants, ainsi que plusieurs parents et amis. Son fils Jean-François a reçu des centaines de courriels de condoléances, un témoignage qui en dit long sur l’excellente réputation que François Courchesne s’est grandement méritée. Issu d’une famille pauvre, « Francois Courchesne a très vite compris qu’il n’était pas né pour un petit pain. Malgré son manque de scolarité, il voulait réussir à tout prix. Il s’est lancé sur le marché du travail avec une soif et une détermination sans compromis. Il a commencé à 16 ans à travailler chez un manufacturier de bijoux, et très vite, il a appris tous les secrets du métier. Pour lui, rien ne pouvait l’arrêter. Avec sa fougue et son charisme, et surtout, ne reculant devant aucun défi. François Courchesne, sans argent, sans contact, se lance en affaire en 1955. Sa philosophie était simple : “si lui est capable, moi aussi, je peux le faire”. […] Il a fondé son entreprise avec son frère Gilles, ils ont monté une manufacture, ont ouvert le marché canadien et ont vendu aux plus grands noms de l’industrie. Travaillant comme nul autre, aucun obstacle ni défi ne les a arrêtés. Toujours de bonne humeur, ils étaient sans cesse prêts à se retrousser les manches et retravailler encore plus fort pour s’assurer un succès avec une résilience sans égale… »1 À son apogée, la compagnie atteignait 80 employés et comptait parmi ses clients Birks et Peoples Jewellers. Homme de valeurs et de principes, François Courchesne a laissé sa marque tant dans l’industrie canadienne qu’au-delà de nos frontières. Extrait d’un texte écrit par Jean-François Courchesne pour son père, François Courchesne. 1

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Apple Watch en vedette sur 12 pages dans le Vogue US de mars 2015 Apple a acheté 12 pages de publicité dans l’édition de mars du magazine Vogue pour promouvoir sa montre Apple Watch. Trois versions du produit sont présentées : le modèle standard avec boîtier en acier inoxydable, le modèle Sport avec boîtier en aluminium anodisé et le modèle Édition, avec boîtier en or jaune ou rose 18 carats. Cette stratégie indique clairement qu’Apple souhaite que sa montre soit considérée comme un accessoire haut de gamme plutôt qu’un gadget techno. Une vidéo publicitaire se trouve aussi dans la version iPad du magazine. Apple Watch sera en vente à partir du mois d’avril.

Margot Robbie éblouit avec Van Cleef & Arpels Margot Robbie n’est pas passée inaperçue lorsqu’elle a foulé le tapis rouge de la dernière soirée des Oscars. Elle était sans contredit d’une beauté remarquable dans sa magnifique robe Saint Laurent. Mais que dire du collier Zip de Van Cleef & Arpels qui agrémentait habilement son décolleté! L’histoire remonte vers 1938, quand la Duchesse de Windsor suggéra à Renée Puissant, directrice artistique de la Maison et fille d’Alfred Van Cleef, de créer une pièce basée sur la fermeture à glissière. Cependant, il a fallu attendre jusqu’en 1951 pour pouvoir admirer cette remarquable prouesse de savoirfaire joaillier, un collier réalisé avec des diamants taille brillant et baguette montés sur platine. Témoin du génie technique, il a rapidement été porté au rang d’icône de la Maison. Le collier Zip a été décliné de multiples façons pendant les années 50. Synonyme d’humour et de raffinement, le collier Zip allie un objet anodin pour le transformer en une pièce emblématique toujours très actuelle de la Maison Van Cleef & Arpels. Margot Robbie portant le collier Zip en or jaune, saphirs et diamants de Van Cleef & Arpels.

Un été chaud avec Hipanema Des perles, des coquillages, des fils de toutes les couleurs, les bracelets HIPANEMA sont un incontournable de l’été. Ils sont tout désignés pour ces fashionistas qui aiment porter plusieurs bracelets à leurs poignets. HIPANEMA est né d’une rencontre à Rio entre deux Parisiennes, Jenny Collinet et Delphine Crech’riou. D’inspiration colorée et d’envie de voyages, les deux blondes ont décidé de ramener le glamour du Brésil dans leurs bagages. « J’aime pouvoir porter beaucoup de bracelets brésiliens comme une manchette, mais en être prisonnière en les nouant à mon poignet jusqu’à ce qu’ils cassent finit par me lasser », pense Delphine. « C’est difficile d’assumer au bout de quelques années ces bouts de fils sans couleurs qui restent au poignet, tout comme il n’est pas toujours évident de les assortir avec l’ensemble de sa garde-robe », rétorque Jenny. Et c’est ainsi que la belle aventure a commencé… Le fermoir aimanté très chic offre donc une nouvelle perspective au bracelet de nos vacances. Ces accessoires hauts en couleur donnent du panache à nos tenues urbaines et sont proposés en huit modèles différents. Les rubans de Bahia se mêlent aux mythiques bracelets Copacabana, les pierres de quartz aux différents coquillages. La manchette se porte double, triple, et plus il y en a, plus on les aime.

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Marsala, la couleur de l’année 2015 Chaque année, la société Pantone, célèbre pour ses nuanciers utilisés par les créateurs du monde entier, déniche la couleur vedette de l’année à venir. Pour l’année 2015, le verdict a été énoncé : ce sera le Marsala. « Ce coloris à la fois chaleureux et élégant possède un charme universel qui lui permet de trouver de nombreuses applications dans le monde de la mode, de la beauté, de la conception industrielle, ou encore de la décoration et de l’ameublement intérieur », explique Pantone. Marsala, comme ce vin sicilien très foncé, où se mêlent des nuances de vieux rose, de bordeaux et de brique. Cette couleur est d’ailleurs très présente dans de nombreuses collections de prêtà-porter.

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Édéenne

L’étoile montante de la place Vendôme Par Véronique Dubé

French Feature

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Bague « Koï » en or gris et or noir, diamants, émeraudes, cristal de roche et poisson de corail rouge de Sardaigne

Pendentif « L’Élue » en or jaune et or gris, diamants, émeraudes et une citrine de 125,93 carats

Artiste-joaillière à l’éloquence hors du commun, Édéenne brille sur la place Vendôme. Cette femme d’origine québécoise côtoie maintenant les plus grands noms du monde de la joaillerie. D’ailleurs, elle présentera sa première exposition à Montréal au Château Dufresne à l’automne 2016. Celle à qui on a confié la collection du 400e anniversaire de la maison Mellerio dits Meller se livre à nous avec une sensibilité empreinte d’une grande vivacité d’esprit.

Vous avez quitté le Québec il y a de ça plusieurs années. Pourquoi avez-vous choisi de vous installer à Paris? Je suis partie en France il y a plus de trente ans afin de réaliser un de mes rêves, aller vivre en France. Après mon baccalauréat en histoire de l’art à l’UQAM, je suis allée faire ma maîtrise à la Sorbonne, puis un DEA en cinéma. Sur ma route, j’ai rencontré à Paris le père de mes enfants et je ne suis plus repartie... J’ai exercé plusieurs métiers; j’ai été serveuse, attachée de presse, coordonnatrice de festivals de films à Beaubourg, programmatrice au Bureau du Cinéma au Ministère des Affaires étrangères, productrice dans une maison de production de renom. Ensuite, j’ai créé une des premières sociétés Internet à Paris. Une fois vendue, quatre ans plus tard, je suis devenue coach pour de grands patrons d’industrie, au niveau de leur positionnement.

Vous dites qu’être devenue joaillière, c’est votre renaissance. Comment expliquez-vous cela? Aviez-vous toujours su qu’un jour, vous deviendriez Édéenne? L’année 2003 a été le tournant de ma vie lorsque je suis allée faire ma première plongée sous-marine au lac Majeur (lac italo-suisse). Je n’avais

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Bague « Cendrillon » en or rose, or gris et or noir, diamants et émeraudes

jamais pratiqué ce sport auparavant et lors de ce baptême, j’ai vécu un incident au bout de 20 minutes seulement. Me retrouvant à la surface en quelques secondes, j’ai eu un malaise et mon moniteur m’a contrainte à replonger malgré ma grande frayeur. Une fois au fond, quelle a été ma surprise de retrouver mon intégrité physique! Je me suis alors retournée pour admirer le ciel depuis le fond de l’eau. À cet instant précis, le soleil derrière un arbre a provoqué un phénomène de diffraction. La lumière éclatée en mille couleurs a transformé tous les cailloux dans le fond de l’eau en autant de saphirs, d’émeraudes, de rubis, de diamants... Je l’ai vécu comme un signe, que je devais devenir joaillière (sans rien connaître à ce métier). J’ai pris un des cailloux et je me suis dit qu’il marquerait le tournant de ma vie. Une semaine plus tard, j’étais assise sur les bancs de l’Institut National de Gemmologie. J’ai accompli le cycle d’études de quatre ans en cinq mois seulement. J’étais pressée, car j’étais loin de mes 23 ans... Je réalise depuis des « portraits » pour mes clients en transposant en signes leurs valeurs profondes sous forme de pièces joaillières. Pour créer, j’écoute ce que chacun a envie de révéler de sa vie. C’est comme si je voyais un film et à des moments plus qu’à d’autres je suis émue, touchée. Ces moments sont à la source même de mon processus de création. Toute personne a des choses incroyables à raconter et c’est de ça que je témoigne. Je ne trouve rien de plus exaltant que de créer pour quelqu’un et de voir son émotion lorsque je lui montre le fruit de notre rencontre. J’ai découvert le sens de ma vie au travers d’une passion totalement inattendue et à plus de 45 ans. Je n’ai jamais pensé auparavant que je deviendrais Édéenne. Jamais. Ma plongée sous-marine est le tournant capital dans ma vie et la foi a fait le reste...

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Collier « Envol » en or gris, diamants et émeraudes. (Note: certains papillons sont montés sur trembleuses.)

Quelle est votre pierre préférée? Or jaune, blanc ou rose, argent ou platine, lequel préférez-vous? Je n’ai aucune prédilection au niveau des matières, je travaille les couleurs comme un peintre. L’essentiel, c’est que l’objet soit porteur d’émotions, de sens.

Les bagues sont omniprésentes dans vos collections. Vous permettent-elles de mieux raconter vos idées? Ou de représenter les émotions qui émanent des rencontres avec vos clients? Je réalise plus souvent des bagues pour la bonne raison que quelle que soit notre tenue, si on aime vraiment sa bague, on ne la quitte jamais. Cela est plus difficile avec un collier ou des boucles d’oreilles. Mais la charge émotionnelle est aussi forte. J’ai même réalisé un diadème pour un mariage qui témoignait de la renaissance des époux, avec une envolée de papillons sur trembleuse.

Les contes et leurs mondes imaginaires sont pour vous une grande source d’inspiration. Comment parvenez-vous à si bien représenter ces univers enfantins et poétiques – je pense entre autres à la collection créée pour Lane Crawford? Avant de réaliser que des pièces sur commande, j’ai voulu montrer au travers de mes expositions que l’imaginaire est sans limites. Nous sommes bercés depuis notre enfance par les contes et légendes, mais aussi par le cinéma. J’y trouve une source infinie d’inspiration. Chaque fois que je termine une lecture ou que je vois un film, je peux dessiner une pièce, voire plusieurs. Lorsque j’assistais à un spectacle du Cirque du Soleil, j’en ai dessiné douze durant la séance.

Collerette Médicis, pour Mellerio dits Meller. En or gris, rubis Birmans naturels, diamants et perles noires des Mers du Sud.

Pour la compagnie Lane Crawford, j’ai lu plus de cent légendes chinoises avant d’en choisir sept pour les illustrer au travers de la Haute Joaillerie. Les pièces sont toutes mécaniques, remplies de secrets ou transformables. En novembre dernier, j’ai moi-même présenté la collection à Hong Kong et j’ai été encore une fois surprise de constater que lorsque l’on parle de sentiments, que ce soit avec la presse ou le public, les frontières n’existent plus.

Un grand honneur pour une jeune joaillière, qu’avez-vous ressenti lorsqu’on vous a confié la collection du 400e anniversaire de la maison Mellerio dits Meller? Depuis presque trois ans, de grandes maisons sont ainsi devenues des clientes. Tout comme avec les particuliers, je m’attache à raconter leur histoire, à transmettre leurs valeurs. J’ai été très émue lorsque Mellerio dits Meller, une des plus anciennes maisons joaillières au monde, m’a demandé de réaliser la collection soulignant leur 400e anniversaire. J’ai littéralement « plongé » dans leurs archives et dans l’histoire de la Reine qui leur octroya le droit d’exercer en France, Marie de Médicis. Mon objectif : réaliser plus d’une trentaine de pièces encensant la grâce et la séduction. J’y ai consacré plus d’un un an, et je crois qu’à ce jour la plus belle pièce que j’ai créée est la Collerette Médicis, une invention au niveau de la portée et un réel exploit en Haute Joaillerie, car elle est entièrement articulée afin de s’adapter à celle qui la portera, quelle qu’elle soit! En quelque sorte, je puise dans notre mémoire collective pour retransmettre ma vision du monde. Un ami m’a récemment dit que l’art était une « conversation » entre celui qui fait et celui qui regarde. L’art est selon moi essentiel et le partage, le fondement de notre humanité. Et mes origines ne sont pas étrangères à tout ça, tant s’en faut!

A P R I L / M AY 2 015

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JCK Las Vegas 2015: What to expect from the year’s hottest show One of the biggest events in the jewellery and watch industry, JCK Las Vegas offers an unmatched buying experience as well as an endless array of jewellery designs, gemstones, and watches. This year, exhibitors and buyers are expected to find the usual trade show offerings along with several new opportunities to buy, learn and network in our industry. Here is an overview of what to expect and what’s new for JCK Las Vegas 2015. Feature

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Welcome to the Neighbourhood To make it even easier to navigate, this year’s show floor is divided into various neighbourhoods that can be identified by their own signature icons. They include:

Feature

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Visitors will also have a chance to relax and recharge at one of the lounges conveniently found around the show floor. This year, JCK has added six additional lounges, bringing the total to fourteen, and they include the following:

HUB

HON

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Stair

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• Bridal • Design Center • Diamond • Plumb Club • Passport • The Spa • Clockwork • Prestige

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• First Look: These vendors are showcasing finished jewellery pieces that reflect individual style • Sterling Plaza: Dedicated to sterling silver jewellery and fashion accessories • Clockwork: Where you’ll find watches, watches and more watches • The Exchange: A place where buyers can expect delivery right on the spot • Passport: A selection of jewellery lines from all over the world • Hong Kong: Organized by HKJMA, an opportunity to explore what the Hong Kong jewellery market has to offer • India: All about Indian designs

Time to Relax

TS PE R

Esc a Bays lators d o ide, Leve wn to l1

• The Gallery: Located in Bayside, this neighbourhood is all about the top media outlets, services and industry associations • Diamond Plaza: Where visitors can find diamonds in a wide variety of sizes, shapes, cuts and colours • Pearl Plaza: An area displaying a vast line up of finished, loose and coloured pearls • Now/Next: A segment specifically for visitors to discover the must-shop trends in fashion jewellery • Essentials: What’s a jewellery retailer without the equipment, supplies and services needed to make their shop the best it can be • Tech: The spot to find an assortment of the latest technology for jewellers and their stores

• Exchange • Now/Next • Elite Enclave • Ambassadors Club • The Hub • Sterling • LUXURY • Press

Revamped Education JCK Las Vegas has offered several educational seminars for attendees for the past few years but this time around, the show has transformed the JCK Education program to have speakers presenting the day prior to the start as well as a strong focus on “Redesigning Retail.” The following topics will be covered during this year’s educational talks: • Best of the Best • Will You Survive? • The Retail Revolution • The Power of Blogging • Multi-Channel Marketing for Real World Retailing • Richline and Swarovski: Wearable Technology Panel Session and Fashion Show’

A P R I L / M AY 2 015

2015-04-02 9:57 AM

3'6"

FEC

3'6"

1I FEC

FEC

3'6"

1F FEC

FEC

FREIGHT DOOR 15'-11"h x 24'w

3'6" 3'6"

FREIGHT DOOR 15'-11"h x 24'w

B3279

B3278

20'

B3678

40'

B3677

B3777 B3876

12'

B4286

B4287

B4289

B4284

B4183

B4282

20'

B4280

B4181

3'6" 3'6"

B4384

B4285

B4382

B4283

STAIR #1AA4

B4185

3'6"

B4288

20'

3'6"

B4080

B4083

B3981

B4186

B4182

B4085

FEC

40' 30'

B3779

B4189

22'

B4087

20' 20'

20'

B4381

B4278

20'

B4379

20'

B3276

B3077

B2977

B3277

22'

20'

22'

B2926

B3026

30'

20'

B3429

30'

20' 30'

B3728

20'

B3626

15'

B3627 B3726

30' 20'

3'6"

POLAND

3'6"

C1 FEC

THAILAND

3'6" 3'6" 3'6" A1

FEC

3'6" 3'6"

TURKEY

3'6"

FEC

30'

B3924

20'

B4126 30'

B4131

3'6"

FEC

20'

B4534

3'6"

B4435

20'

B4333

B4328

20'

B4634

B4533

B4632

B4431

B4530

B4531

B4630

B4429

B4528

B4529

B4628

B4427

B4526

B4527

B4626

B4524

B4525

B4624

B4625

B4522

B4523

B4622

B4623

B4532

B4432

B4430

B4331

20'

B4227

20'

B4426

B4327

20'

3'6"

B4231

20'

3'6"

B4233 B4332

B4230

B4226

3'6"

B4232

30'

B4125

20'

30'

B4130

B4029

20'

B4132

20' 30'

B4026

B3927

20'

B4324

B4424

20'

B4627

B4022

FEC

20'

B4122

B4023

22'

B4322

B4223

B4222 30'

B4422

B4323

B4423

20'

B4318

20'

B4419

B4418

B4319

B4519

B4518

B4720

20'

B4619

B4618

20'

B4412

B4413

B4512

B4513

B4612

B4613

B4712

B4713

B4410

B4411

B4510

B4511

B4610

B4611

B4710

B4711

B4708

B4709

3'6"

40'

30'

B4108

B4309

B4306

B4307

20'

B4608

B4507

B4606

20'

B4508

20'

B4107

20'

B4005

22'

B4206

20'

22'

B4406

B4506

20'

B4205

20'

B4605

20'

FEC

20'

B5029 20'

B5116

20'

B5035 20'

B5120

B5132

B5136

B5051

20'

22'

20'

22'

30'

22'

B5135

22'

6' B4971

B4973

B4975

B5068

B5070

B5072

B5074

B5152

B5158

20'

22'

B5151

22'

B5164

20'

B5172

B5168

20'

B5153

20'

22'

B5082

22'

B5081

B5079

B5174

B5180

B5083

B5182

DIAMOND CLUB WEST 20'

B5169

12'

B5178

12'

B5181

B5179

B5173 20'

B5183

12'

B5234

B5129

B5236

20'

B5250

20'

B5254

B5157

B5268

B5165

30'

20'

B5239

20'

15'

B5251

20'

B5316

B5328

B5247

15'

B5336

B5332

20'

B5241

B5235 20'

20'

FEC

B5233

B5229

40'

B5314 20'

30'

DIAMOND

B5217

B5215

B5338

B5340

B5346

B5348

B5317

20'

B5351

22'

20'

12'

B5281

B5283

12'

B5374

12'

B5378

34'

20'

22'

34'

20'

B5434

B5329

40'

B5421

20'

B5337

B5341

20'

B5450

B5347

20'

B5452

B5357

B5468

20'

Diamond Plaza

30'

20'

40'

20'

FEC

22'

B5379

B5472

B5479

20'

B5501

B5513

30'

22'

B5519

20'

B5517

22'

B5447

B5441

20'

B5529

22'

B5475

B5473

B5469

B5552

30'

B5539

30'

B5547

B5553

B5555

B5652

B5654

20'

B5572

20'

B5565

20'

12'

B5483

12'

B5570

B5564

B5578

20'

12'

20'

B5569 17'

B5581 12'

12'

B5573

B5582

22'

DIAMOND PLAZA 30'

B5537

B5533

22'

12'

30'

B5536

DIAMOND PLAZA

L137

L136

B5465

20'

B5532

B5528

20'

B5439

B5437

B5433 20'

B5518

B5429

22'

B5516

B5417

B5512

20'

B5413

22'

FEC

B5405

B5504

FEC

22'

B5401

22'

20'

B5375

B5373

B5369 20'

FIRST LOOK B5407

20'

FEC

L138

12'

B5279

20'

B5370

B5365

20'

B5353

B5579

13'

3'6" 3'6" 3'6"

22'

B5335

22'

3'6"

22'

3'6"

22'

50'

L140

B5282

22'

20'

L112

B5280

DIAMOND PLAZA 20'

20'

30'

B5271

30'

B5364

B5255

20'

DIAMOND PLAZA B5313

B5269

B5265

22'

LOUNGE

20'

B5301

B5305

30'

L113

B5278

B5270

20'

B521314'6"

22'

14'6"

Entrance

FEC

B5252

B5121

B5117

20'

B4983

B5080

22'

L143

L142

L115

L110

B4981

12'

20'

14'

L117

L116

B4883

B4982

B4980

B4979

B5078

B5113

B5107

B5205

L118

Bayside (Lower Level)

B5075

20'

DIAMOND PLAZA B5147

B5137

B4978

HONG KONG

20'

B5154

20'

B4881

B4879

B4974

B5101 20'

May(LOWER 29 - June 1, 2015 BAYSIDE LEVEL)

B4972

B5071 B5073

B5069

B5065

20' 16'

B4873

20'

B5146

B5141

20'

22'

B4871

B4970

B4969 20'

B5064

B5057

B5053

B4869

B4968

20'

B4965

20'

B5140

20'

B5052

20'

B5047 20'

20'

B5056

20'

B5041

20'

B5128

20'

B5050

20'

B4964

20'

B4957

DIAMOND PLAZA

20'

22'

B5038

20'

FIRST LOOK 30'

B5034

20'

B5046

B4865 20'

B4956

20'

B4953

B4929

30'

20'

B5032

30'

B4947

B4939

FEC

B5112

30'

UP UP

20'

B4857 20'

B4952

B4950

30'

B4937

B4933

30'

B5021 20'

B4703

20'

B4853

20'

B4946

B4940

20'

22'

20'

B5017

B4702

FEC

B5013

22'

FREIGHT DOOR 11'-11"h x 20'w

Entrance

L146

20'

10'

B5100

STAIR-1F6

10'

20'

FEC

STAIR-1F1

6' 6'

L148

B5005

19'10-7/16" B5001

L147

L120

20'

B5020

B4938

B4934

20'

FEC UP UP

20'

B5016

B4913

STAIR-1F5

STAIR-1F4

STAIR-1F7

Las VEGAS Vegas 2015 JCKJCK LAS 2015

22'

B4901

L149

20'

HONG KONG

UP UP

STAIR-1F3

DN DN

STAIR-1A4

22'

L150

L121

20'

FEC

L122

20'

B4921

B4917

B4602

3'6"

UP UP

L123

20'

B4847

B4841

20'

30'

FEC

STAIR-1A3

L124

20'

B4837

B4829

B4928

20'

B4705

Hong Kong

40'

22'

20'

B4503

HONG KONG

60'

B4813

50' 20'

B4502

B4403

B4303

FEC

20'

L160

L92

FEC

L126

L125

35'

B4302

B4103

FIRST LOOK

L94

L155

33'

11'

B4002

B3903

L127

FEC

20'

B3204

B2701

B4707

B4704

FREIGHT DOOR 15'-11"h x 24'w

FEC

20'

STAIR #1Y2

B4104

20'

B2601

B4706

30'

FEC

B3003

20'

30'

B2501

B2500

70'

30'

20' 20' 30'

20'

3'6"

B4010

3'6"

B3907

B4211 B4310

3'6"

B3909A

B3909

B4210

B4110

B4011

20'

FEC

B3911

B3807

First Look

20'

B2401

3'6"

B4312

B4113

3'6" 3'6" 3'6"

DN DN

B4013

B4012

FEC

20'

B2400

B2301

B4715

20'

30'

FEC

20'

B2201

B4718

HONG KONG

B4219

B4218

22'

17'

20'

B3913

B4119

B4118

B4019

B3919

B3918

22'

B3813

FEC

B3819

B3719

3'6" 3'6" 3'6"

B3718

B3619

B3618

Entrance

3'6"

B3519

20'

B2200

40'

STAIR #1Z5

B3923 30'

22'

FEC

20'

B2101

B4629

STAIR #1Z4

B3823

15'

FEC

B2100

B4631

FREIGHT DOOR 15'-11"h x 24'w

15'

FEC

B2102

FEC

B2003 B2001

60'

22'

B3822

B3723

FEC

6' E1

A1 FEC

B2807

CLOCKWORK

B2504

30'

B3008

B2707

22'

GLOBAL SERVICES LOUNGE

B4541

FEC

B2405

B2607

B4540

FREIGHT DOOR 15'-11"h x 24'w

B2404

B2305

B2507

B4542

B4441

B2304

B2207

Lounge

30'

B2407

20'

B2909

22'

B3826

30'

FEC

B2204

B2105

B2406

B2307

20'

30'

B2808

B2509

20'

B3518

Entrance

20'

30'

B2409

B4035

20'

B3829

22'

B2206

B2408

B2306

30'

B2711

B2107

B2005 B2104

B2209

20'

CLOCKWORK LOUNGE

B2510

B4341

22'

30' 12'

B3722

B3623

40'

FEC

6' 20'

22'

B2109

B2411

FIRST LOOK

FEC

B2412

FIRST LOOK

6' 6'

FEC

B2311

B2211

B4340

B4241

20'

B2106

B2007

B2210

B2111

B4546

B4445 B4544

20'

B2110

B3014

22'

B3523

20'

B3419

Lounge

22' 30'

50'

B2011

B4141

B3933

40'

20'

30'

B2813

B2713

22'

B3522

B3021

Clockwork 22'

30'

B2613

B4548

B4447

B4444

B2821

22'

20'

B2515

20'

B3733

FEC

13' B2820

B2721

22'

20'

B2514

20'

B2413

20'

Entrance

B2417

B2621

13' B2620

CLOCKWORK 22'

B2313

B3423

B3323

B2520

B2421

20'

B2414

B2315

40'

B3024

B2923

Entrance

B2422

20'

30'

B2212

B4550

B4446

22'

20'

30' 25'

FEC

B2321

20'

B2214

B2113

B4347 B4345

B4344

20'

B2115

B4451

20'

B2116

B4453 B4551

B2114

20'

B4552

B4455

B4449

15'

30'

FEC

B2320

B2221

22'

B2015

B4346

B4247

B4246

20'

B4041

ESC-1M1

B2220

FIRST LOOK B2017

B2014

B4448

B2120

B2021

B2016

B2012

B3941

22'

20'

B3732

B3630

ESC-1M3

B2523

20'

B4450

30'

ESC-1M2

20'

22'

23'

50' 20'

B3529

ESC-1M4

20'

B4452

B4351 B4349

B2020

30'

B2322

20'

B4147

30'

B3940

22'

20'

B3528

B3225

20'

B4454

B4353

3'6"

22'

B3226

B4355

B4350

3'6"

22'

B4354 B4352

B4348

17'

B3841

22'

B3431

60'

20'

B4251

B4249

3'6"

B2825 20'

20'

30'

B2123

20'

INDIA

FEC

B3025

10'

B4047

22'

20'

22'

15'

B2826

B4046

B3947

30' 20'

B3741

15'

20'

B3946

B3845

B3641

22'

B3328

20'

HONG KONG

B2727

60'

10'

30' 22'

NOW/NEXT

B3335

20'

B3229

20'

B4250

17'

30'

20'

B4255

B4254

B4153

B4053

20'

B4048

20'

22'

20'

B3533

B3031

B3032 B2929

B2928

B3951

22'

B3541

22'

B3334

B3235

15'

B2931

20'

30'

B4155

20'

B4052

B3953

B2626

20'

B3846

B3747

20'

B3744

B3645

20'

11' 22'

B2933

20' 30'

B3030

B2425 B2524

B3950

20'

B4556

B4357

B2424

B2325

B3644 22'

B3441

B3341

22'

30'

B2833

22'

B2829

B2527

20'

B3647

20'

B3545 22'

B3241

22'

B2935

20'

B2832

B2633

30'

B2429

B3952

B3851

20'

B3955

20'

B3853

20'

B3850

20'

B4356

FEC

B2324

B2224

20'

B3751

20'

B3748

20'

B3854

B3755

20'

B3752

B3651

B4256

40'

FREIGHT DOOR 15'-11"h x 24'w

B2124

20'

B3648

B4257

30'

B3957

20'

B2025

B2026

B2326

B2227

20'

B3650

B3549

B4560

B4459

20'

B2127

B3956

B4358

20'

30'

B2027

B2028

20'

B3653

20'

B3551

20'

B3041

22'

B2735

20'

B2632

20'

30'

B3857

Now/Next

B2529

B2528

B3654

B3555

B4463

22'

17'

20'

30'

B3445

20'

B2941

B2841

22'

B2533

40'

20'

FEC

B2741

B2641

22'

B2433

B2431

B3546

NOW/NEXT LOUNGE

40'

22'

20'

B4465

B4462

B4363

FEC

B2430

20'

80'

B4362

B4263

B2432

B2329

20' 30'

B4262

B4163

B4063

20'

B3963

B2228

FEC

B3244

22'

20'

FEC

B2331

B2328

FIRST LOOK

FREIGHT DOOR 15'-11"h x 24'w

B2330

30'

B2029

B3554 30'

B3447

B3348 22'

Sterling 20'

B2434a

B2231

B2230

B2031

20'

B3863

B3756

B3557

B3352 B3350

20'

B3249

B3246

B3045

B2944

B4467

B4464

20'

INDIA 22'

B3659

20'

B3457

B3357

20'

B3253

30'

B2030

B3763 B3862

22'

20'

STERLING

20'

B3047

STERLING

B3250

B4469

B4466

B4367

FEC

20'

B3252

B3051

B3049

B4468

B4369

FEC

B2541 22'

B2434

22'

20'

FEC

30'

B2845

22'

B3762

20'

B3053

B3048 B3046

B2947

20'

B3662

30'

B2535 B2335

B2745 B2844

B2744

B3663

B4470

20'

22'

20'

B2441

B2233

20'

B3563

20'

22'

20'

B3562

B3356

B3050

20'

B2951

B3463

20'

B4366 30'

FEC

B2645

STERLING

30'

B2133

B2948

B3462

B3764

B4370

B4268

B4266

B2341

B2234 20'

B2950

B3363

B3057

B3054

10'

B2952

20'

B3362

20'

30'

20'

22'

B2032

B4373 B4472

20'

B4271

B4272

20'

B4167

NOW/NEXT

B2954

B2853

B2849

B2846

20'

B2544 30'

STERLING LOUNGE

B2034

B2646

B2848

20'

B4171

B2855

20'

B2850

20'

B2854

B2753

B2749

20'

30'

FEC

FIRST LOOK

20'

B4170

17'

22'

20'

B2340

20'

B4071

B4066

B2755

FEC

B2445

22'

B2141

B2041

B4072

20'

22'

FEC

B2040

30'

B2547

20'

B2750

20'

B2649

20'

FEC

20'

B2752

B2653

B2650 30'

B2444 B2345

B2243

B4377

B4376

B2955A

30'

20'

22'

B3259

20'

B3056

20'

B2553

30'

B2242

20'

22'

20'

B3967

HONG KONG

30'

B3364

22'

20'

B2347

20'

B3973

B3971

30'

NOW/NEXT

30'

20'

B2548

26'8"

STERLING

20'

B2449

20'

30'

B2144

B3972 B3970

22'

30'

B2756

B2657

22'

20'

B4277

FEC

B2658

20'

B2552

B2453

B2450

20'

B3871

B2554

20'

B2452

B2351

B3866

NOW/NEXT

B2557

B2346

FEC

B2045

B2353

B3868

B2556

B2246

B2147

20'

TEMPORARY WALL

20'

B2044

STERLING

30'

B2249

B3870

Polygon Pavilion

B2457

20'

B2352

20'

B2248

B3872

20'

B3767

20'

B2253

20'

B2250 30'

B2148

20'

B3771

B3766

B3669 B3667

11'

B2955

20'

B3263

30'

B2153

B2150

20'

B3770

B3668

B3567

FEC

B2254

20'

B2152

20'

B2049

20'

B3671

B3569 B3566

NOW/NEXT

B2154

20'

B2053

20'

B2046

20'

B3571 B3670

B3573

20'

B3467

20'

B3466

30'

B2054

B2050 B2048

B3473

B3471 B3570

B3468

20'

30'

B2456

B2257

B3472 B3470

20'

B3367

FEC

20'

B3371

20'

B3262

B3063

B2963

22'

20'

FEC

B2157

B2057

B2863

B3366

B2763

B2663

B3267

NOW/NEXT

B2662

11'

B2359

20'

B3370

B3269

FEC

B2563

The Exchange

FEC

B2463

B2363

22'

20'

FREIGHT DOOR 15'-11"h x 24'w

22'

B2058

B3372

20'

B3271

FEC

B2263

B2163

B2162

B2063

30'

20'

FREIGHT DOOR 15'-11"h x 24'w

B2062

B3266 30'

INDIA

B3268

B3069

22'

40' 30'

12'

30'

PEARL PLAZA

FEC

B3270

B2869

22'

30'

B2971

FEC

B2868

B2769 50'

30'

NOW/NEXT

B2871

B2870

B2771

B2668

40'

22'

30' 20'

B4276

B4177

THAILAND

20'

22'

B2670

FEC

22'

B2468

B2466

B2367

B4176

B4077

30'

B2673

20'

B2571

B2471

B2369

40'

B4076

B3977

KOREA

22'

6' 6'

B2573

20' 30'

22'

20'

B2266

22'

B3976

B3877

MEXICO

NOW/NEXT

20'

B2269

B2270

B2167

B3776

20' 30'

B2171

B2168

B2069

B3676

B3577

B3477

20'

20' 30'

20'

B3476

B3377

22'

B3376

Pearl Plaza

STAIR #1Z6

B2877

FEC

B2777

THE EXCHANGE

FEC

B2677

B2577

HONG KONG

B2477

B2476

B2377

INDIA

B2376

NOW/NEXT

B2277

THE EXCHANGE

B2077

LOUNGE

30'

B3781

KOREA

FEC

B3780 B3679 B3778

B4082

12'

B4089

20'

B3983

3'6"

B3680 30'

20'

B3985

3'6"

B3381

B3380

20'

30' 20'

12'

B4088

B4086

B3987

B3982

FEC

B3081

22'

12'

B3783

THAILAND

40'

20'

MEXICO

B3984

B3782

B2780

B3986

B3885

B3683

B3682

B3583

THAILAND

22'

65'

MAURITIUS PAVILION

B2681

42'

B3482

B3383

SOUTH AFRICA

FEC

3'6" 3'6" 3'6"

42'

B3382

B3283

20'

B3282

B3083

FEC

B2480

20'

B3082

B2276

B2381

20'

12'

B3989

B3887

B3884

B2177

20'

12'

B3889 B3988

B3886

B3785

12'

B2278

B2380

B2279

20'

B2179

B2983

60'

THE EXCHANGE

20'

INDIA

3'6"

B2683

B3888

B3787

B3784

B3684

INDIA

UP UP

3'6"

3'6" FEC

22'

B3789

B3786

B3685

30'

B3385

3'6" 3'6" 3'6" 3'6" 3'6" 3'6"

B2383

22'

B3791

B3687

35' 30'

UP UP

22'

B3387

20'

B3285

12'

B2282

B3086

20'

B2181

SHIPPING

B2067

3'6" 3'6" 3'6"

FREIGHT DOOR 15'-11"h x 24'w

22'

B2987

B2180

12'

22'

B3790

B3689 B3788

B3686

12' 22' 22'

22'

B2884

B2785

B3688

12'

B2889 B2988

22'

B2886

B2787

B2784

20'

B2182

30'

3'6" 3'6" 3'6"

FREIGHT DOOR 15'-11"h x 24'w

12' 22'

20'

B2687

22'

12'

B2068

Updated Floor Plans at Mandalay Bay Convention Center

Passport

22'

B5583

12'

L109

S11103

S11105

COCKTAIL TABLE

CHAIR

ABN AMRO LOUNGE

COCKTAIL TABLE

OFFICE

FEC

FREIGHT DOOR 15'-11"h x 24'w

FEC

FREIGHT DOOR 11'-11"h x 20'w

FREIGHT DOOR 15'-11"h x 24'w

3'6" 3'6" 3'6" 3'6" FEC

A1 FEC

FEC

FREIGHT DOOR 15'-11"h x 24'w

3'6" 3'6" 3'6"

FEC

A1 FEC FEC

FEC

A1 FEC

DN UP UP

FEC

UP DN

ESC-1K3

FEC

FIRST LOOK

A1 ESC-1K1

ESC-1K2

ESC-1K4

20'

12'

B6289 32'

32'

Essentials

B6365 A1

22'

FEC

B6353

22'

B6369

B6384

22'

20'

B6375

B6371

32'

22'

B6383

B6385

B6482

B6484

12' 12'

30'

B6472

B6468

20'

B6474

B6379

B6486

B6488

30'

3'6" 3'6" 3'6"

B6355

20'

B6349

B6378

60'

20'

FEC

B6352

DN UP

B6350

B6455

20'

22'

20'

12'

20'

B6469

B6465

22'

B6548

B6471

B6473

B6570

B6572

22'

B6489

B6485 20'

B6578

12'

B6586

B6582

B6588

ESSENTIALS B6573

12'

30'

B6587 A1

B6571

B6565

B6579

B6581

THE HUB

FEC

B6575

30' A1

40'

B6553

TELE M ROO

A/V M ROO

B6483

B6481 20'

B6568

B6564

30'

B6551

20'

22'

B6648

B6650

B6652 B6654

B6649

B6651

B6653

B6656

B6670

B6664

B6672

B6678

B6675

B6679 B6681 B6683 B6685

HONG KONG (ESS)

ESSION

B6682 B6684

B6674

20'

14'

20'

B6665

B6669 B6671 B6673

B6689 3'6" 3'6" 3'6"

18'

3'6" 3'6" 3'6"

FEC

STAIR #1W1

B6655

CHAIR

LUX538 LUX538

EU15

EU16

L202

OFFICE

SERVICE

EU8

COUCH CHAIR

40'

FEC

ION ESS CONC A/V M ROO

ICE S12612

SERV

S12619

S12615

20'

S12610

S12611

S12608

S12609

S12507

S12606

S12607

EU9

LUX737 LUX737

EU10

Mandalay Bay Ballroom

22'

20'

LUX938 LUX938

20'

20' 25'

30'

LUX437

LUX536A

LUX837

LUX733

LUX736

20'

LUX936

LUX1037

LUX935

20'

LUX233

LUX732

20'

15'

LUX431

20' 50'

20'

EXIT

EXITS

22'

LUX827

LUX727

LUX1233A

20'

LUX1331 22'

LUX1131

LUX1231

LUX1232

LUX1330

LUX1329

20'

LUX1027

22'

20'

LUX927

LUX1127

LUX1227

20'

LUX1325 22'

22'

20'

22'

20'

20' 20'

EU20

LUX117

20'

LUX519

20'

LUX416

LUX920

20'

LUX1021

LUX921 20'

20'

LUX1120

LUX1121

LUX1321

LUX1221

20'

20' 22'

LUX619

20'

LUX517

LUX417

LUX721

LUX617

LUXURY

LUX817

20'

LUX916

20'

LUX1117

LUX1017

LUX917

20'

LUX1216

22'

LUX1217

LUXURY

LUX1315

20'

22'

12'

LUX821

40'

20'

LUX317

LUX316

LUX217

20'

30'

LUX421

LUX321

22'

20'

L202 L202

LUX320

LUX221

20'

20' 30'

20'

22'

20'

15'

EU21

20'

LUX210

LUX311

LUX211

20'

30'

LUX111

20'

LUX710

LUX611

LUX410

20'

LUX1311

LUX1111

30'

LUX811

LUX1011

LUX911

LUX1110A

22'

30'

15' 20'

20'

15'

LUX509

LUX407

20'

LUX307

LUX406

20'

LUX607A

15'

LUX908

LUX706

20'

LUX1007 LUX906

20'

15'

20'

LUX807

LUX505

LUX506

15'

LUX709

20'

22'

30'

LUX304

40'

20'

LUX405 30'

LUX503

LUX504

20'

LUX604

LUX705

LUX605

LUX804

LUX805

20'

LUX401

LUX400

LUX502

LUX702

LUX601

LUX501

20'

LUX703

20'

LUX1005A

30'

LUX1102A

15' 30'

LUX1306

LUX1204

LUX1103A

LUX1304

30'

20'

LUX800 LUX801A

LUX1305

22'

20'

LUX902A

15'

LUX1000

LUX901A

15'

LUX1001A

LUX1100A

15'

LUX1101

LUX1200

LUX1201

15'

LUX1300

LUX1303

LUX301

EU30

EU31

15'

LUX1301

FREIGHT DOOR 24'W x 14'-8"H

EXITS

REEF BALLROOM

6' 87'

87'

6' 6'

Breakers HG

EXIT

BREAKERS HG

EXIT L201

HOUSE

BREAKERS JI

6' 6'

EXIT

BREAKERSLK HOUSE

EXIT

LUXEE7

BREAKERS LK F E

BUILT-IN REGISTRATION

20'

LUXEE9

ELECTRICAL

20'

OFFICE

ESC-2K2

ESC-2K3

OFFICE

BUILT-IN REGISTRATION

E T CHAIR

TABLE

SOFA

TABLE

Elite Elite Enclave Enclave

TABLE

CHAIR

LUXEE4

EXIT

JCK AMBASSADOR LOUNGE

62'10"

20'

EXIT

ESC-2K4

50'

LUXEE3

EXIT

20' DN

52'

LUXURY LUNCHEON

EXIT

ESC-2K1

87'

EVENT DIRECTORY

15'

PRE-FUNCTION

LUXEE2

EXIT

PRESS

EXIT

ESC-1K2

EXIT ESC-1K3

EXIT

ESC-1K4

EXIT

ESC-1K1

EXIT

LUXEE11 LUXEE6

EXIT

20'

LUXEE1 15'

L200 L200

62'

EXIT

27'

LUXEE13

EXIT

LUXEE15

EXIT

20'

EXIT

BENCH

BREAKERS BALLROOM

LUXEE14 20'

20'

Lagoon

SURF AB

Edlen

SERVICE DESK

EXIT

TABLE

EXIT

ELEV LOBBY

G4S

6' EXIT

EXIT

RETAIL

Brinks

EXITS

CENTURY SECURITY

EXIT BENCH

44'

EXITS

EXIT

Surf

es OFFICE 3m x 4m

BENCH

EXIT

59'7"

EXIT

LUXURY Dining Salon

EXIT

#2J

TABLE

EXIT

EU24

20'

FREIGHT DOOR 24'W x 14'-8"H

EU29

17'

LUX1001

EU28

LUX900

LUX Lobby1A

12'

LUX701

12'

LUX700

EU27

EXITS

LUX600

HOUSE

EU26

LUX500 LUX Lobby2

EXITS

EU25

EXITS

EU23

EXITS

LUX100

EXIT

30'

EXITS

EXIT

LUX300

15' 15'

LUX905A 20'

20'

15'

LUX201

LUX1205

LUX1104A

15'

LUX904A

30'

20'

LUX101

LUX1211

LUX1206A LUX1105A

LUX907

15' 20'

LUX105

EU22

22'

LUX1107A

LUX1106

#2H

LUX209 30'

#2K

EXIT

20'

LUX1130

30'

LUX627

LUX527

22'

20'

22'

EXIT

20'

LUX1030

20'

LUX427

LUX327

22'

LUX1235

LUXURY

EU19

LUX121

LUX1033

20'

LUX931 30'

20'

LUX227

LUX1236

50'

LUX530 20'

30' 20'

LUX127

LUX1135

20'

FREIGHT ELEVATOR DOOR 24'W x 14'-8"H

EXIT

LUX633

20'

LUX330 20'

LUX1034

LUX933

20'

50'

LUX230 22'

20'

EU18

15'

LUX432

LUX333

20'

LUX635

LUX532A

30' 20'

BUILT-IN REGISTRATION BUILT-IN REGISTRATION

OFFICE

SHORELINES LAS VEGAS, NV A & B

LUX335

15'

LUX131

Buyer Onsite Registration 11 Showcases

OFFICE OFFICE

MAY - JUNE, 2015

MANDALAY BAY CONVENTION CENTER JCK LAS VEGAS 2015 SHORELINES A & B

LUX334

LUX237

LUX232

JCK LAS VEGAS 2015

22'

LUX1137 LUX1136

LUX135

LUX1337

LUX1336

LUX1237

30'

LUX537

FREIGHT DOOR 24'W x 14'-8"H

CONCESSION

22' 15'

#2 I

20'

30'

LUX336

#2F

20'

30'

LUX236 20'

#2G

20'

LUX137

EU17

15'

15' 20'

STORAGE

OFFICE

20' 15' OFFICE

ELECTRICAL

STORAGE ROOM

COOLER

CONCESSION CONCESSION KITCHEN

SHOW OFFICES

OFFICE

TELEPHONE HOUSE

COOLER

COUCH CHAIR

HOUSE

EU7 L208 L208

B6187

B6288

B6286

B6285

S12617

AllureMR AllureMR

Meeting MeetingRoom Room

B6284

20'

B6348

S11104

EXITS

S12614

S12510

20'

S11102

S11005

S11100S11101

S12515

S12513

S12512

S12407

S11002

S10801IS10801K S10801M S10801G S10801F S10801H S10801J S10801L S10801N

Entrance

S11004

S10903

S12616

22'

S12307

S10905

S10902

Design Center

14'

B6185

32'

B6279

30'

S12207

S10904

S10803

S10801B S10801D

S10805

20'

S10701

S10704

S10601

S10600

S10605

S10604

S10801A S10801C S10801E S10501

S12514

20'

S12411

30'

S12107

Entrance

S10505

20'

S10500

S12415

20'

S12410

S10504

Design Center S10401

22'

B6278

20'

22'

CONC 20'

S12311

L206 L206

S10405

22'

S12414

S12315

20'

S12312 22'

22'

Entrance

15'

S10404

S10305

S10301

S12517

S11108

B6272

B6265

22'

40'

S12618

20'

S11106

M 20'

S12213

S12212 22'

20'

S11007

S11006

S10804

S10907

W/D W/D

20'

S12113

19'9"

BENCH

S10705

S10906

S10806

EXITS

S10707

Entrance

S10300 S10300

S10706

S10304

S10201 S10201

S10807 S10607

20'

24'

30'

20'

14'

B6270

ESSENTIALS B6255

20'

B6251

W/D

10'5-1/8"

ENTRANCE

EXITS

S10306

S10205

S10506

FEC

T ELECTRICAL ROOM W/D

Germany

W/D

14' 10" 28'

45 -5 PC W/D

S12115

10'5-1/8" 28'11-11/16"

30'

BENCH

S10200

20'

FEC

#2D

#2E W/D

28'

Entrance

15'

30'

B6171 30'

B6264

40'

20'

ELECTRICAL

16'2"

Social Lounge

S11013

S12008

15'

S10909

EXIT

S10202

S10101

S10406

S10908

EXITS

S10204

S10103

S10809

S10808

EXIT

S10107 S10206 S10105

20'

S10606

30'

S10207

S10612

15'

20'

S12417

26'

20'

S11012

20'

S12416

S12317

FREIGHT DOOR 24'W x 14'-8"H

20'

S10913

20'

S12316

FREIGHT DOOR 24'W x 14'-8"H

20'

S12217

S12216

EXIT

S10509

20'

30'

B6165

22'

20'

B6248

30'

S10912

S12117

S10813

20'

53'2"

ESC-1M1

S10409

B6184

20'

S10914

20'

Design Center

20'

45'9-9/16" 34'1-9/16"

ESC-1M2

S10408 23'

B6153

B6172

EXITS

20'

S10812

PC-350

61'2-3/8"

S10713

93'7"

ESC-1M3

S10209

B6170

B6164

S12628

22'

EXITS

13' 23'

B6158

S12630

14'2"

ESC-1M4

13'

S10109

B6156

B6152

S12624

S12525

S10715

Design Center Lounge

S10612

25'8"

S12524

S11115

S10614

25'8"

S12425

S10513

PC-365

13'1-1/8"

11'6"

27'1-1/2"

S12325

Bridal & Gift

ENTRANCE

12'

25'8"

S12324

S12225

EXITS

S10512

Design Center

S12125

S10413

PC-420

S10412

11'6"

25'8"

12'

S12632

EXITS

S10315

S10313

S10213

ENTRANCE

20'

OVERALL CEILING HEIGHT 30'

S10214

33'10"

20'

S12529

20'

S11019

S11017

20'

S12429

S12428 22'

S10921

S11016

S12533

22'

20'

S12329

S10917

S12331

Gift & Tableware

S10916

15'

B6078

B6074

20'

B6073

30'

20'

S12330

30'

S10714

S10817

S10816

B6072

20'

B6071 30'

20'

S10615

30'

S10819

S10818

S10717

Bridal

S12432

S12333

20'

S10716

20'

S10617

20'

S12231

S12230

30'

20'

S10718

S10619

20'

S10618

20'

S10517

S10516

S10519

S10417

S10419

30' 20'

S10115

S10518

S10416

S10418

20'

11'6"

12'4"

S12435

20'

W/D

11'6"

16'11"

30'

S10316

22'

20'

Concourse A

30'

S10319

S10318

20'

S10217

S10015

20'

22'

30'

S10119

40'

S10821

20'

S10720

20'

EXITS

20'

S10521

EXIT

20'

EXIT

20'

EXIT

20'

TECH

20'

14' 35'3-3/4"

25' 30'2-3/8"

EXITS

20'

19'

PC-320A

PC-320B

L2DE

20'

S12131

ENTRANCE

33'3-3/4"

19'

20'

W/D

PC-115

27'1-3/4"

26'

10'3-1/2" 20'

20'

S12334

20'

36'11-1/4"

PC-305

PC-205

33'3-3/4"

B5988

29'2" 33'3-3/4"

17'

36'7-9/16"

W/D

Currents E

22'

S12336

S12235

29'2"

PC-435 27'5"

16'3-3/4"

15'9-15/16"

S12540

S12337

S12237

W/D

S11129

S11025

W/D

S10925

W/D

S10825

S10725

W/D

S10724

S10625

22'

S10525

S10425

18'

17'

Currents

S10325

S12234

10'5-5/16"

S10225

B5986

29'2"

21'6"

-2

S10125

20'

S12135

20'

25'7"

20'1-1/2"

B5982

B5978

S12542

S12441

50'

13'3-3/4"

26'

27'9-5/16" 29'2"

S10025

35'

20'

B5973

B5887

39'-6"

22'

21'6"

24'6-5/8" 24'6-5/8"

17'

16'7-1/16" 20'

3/1

PC-120 38'4"

S11029 22'

20'

25'2-7/8" 18'

20'1-1/2"

35' 17'

17'

S10929 22'

20'

B5969 B5971 B6066 B6068

B6064

B6065

30'

32'6" 26'5"

B5972

B5885 20'

20'

S12443

Bridal & Gift Lounge

S12340

PC-405

15'8" 50'

S10829

30' 20'

20'

S12241

29'2"

PC-440

24'7"

30'

50'

S10728

22'

20'

PC-300

11'9-5/16"

PC-200

B5970

B5968

B5965

30'

20'

B6549

Bridal

25'2-7/8" 36'1-11/16"

S12243

20'

S12141

W/D

30'

S10730

S10631

22'

25'2-7/8"

11'9-5/16"

38'4" 30'

30'

S10529

S10429

20'

11'9-5/16"

35'

30'

40'

22'

20'

W/D

18' 6"

ENTRANCE

30'

S10229 22'

13'7-3/4"

B5966

20'

B6052 B6056

25'

B6055

S12449

S12448

S12349

Bridal & Gift

22'

PC-450

S12137 29'7-1/4"

24' 22'4-3/4"

PC-130

20'

22'

S10129

PC-415

22'6"

11'9-5/16"

21'1"

22'

12'

32'

20'

B5883 20'

20'

S11137

22'

20'

Entrance

S11037

Currents

19'6"

W/D

S10937

22'

S10333 30'

S10837

S10737

S10637

Currents

ENTRANCE 13'11"

DPL2DA

S10539

22'

/4"

S10536

S10437

22'

S10337

22'

33'11-1/4"

14'6"

32'6"

16'6-11/16"

11'9-5/16"

B5873

20'

B5957 20'

L99

30'

24'

33'3-3/4"

-1

22'

28'6"

PC-400 11'9-5/16"

S10237

Currents

20'

40'

37'

6" 1/1

38'4" 38'4"

20'

30'

S10236

3-1

24'

20'

B5953

30'

B6049

20'

S12353

S12352

S12249

36'7-9/16" 23'7" 15'

PC-500

B5964

ESSENTIALS

30'

S12149

LOUNGE

Plumb Club

11'9-5/16"

30' 20'

20'

B5949

20'

B6046

S12357

20'

S12253 22'

11'9-5/16"

PC-800

PC-100

29'7-1/4"

B5871

20'

S12354

20'

22'

20'

23'7"

11'9-5/16" 32'6"

PC-11022'4-3/4"

15'8"

S12257

S12254

S12155

22'7-9/16"

11'9-5/16"

25'2-7/8"

11'

PC-135

S11041

30' 20'

S10137

11'9-5/16" 25'2-7/8"

ENTRANCE

20'

22'

S10940

20'

B5947

20'-8"

75'

PC-540

22'

B5879

B5886

30'

20'

30'

S10943

20'

S10841

S10840 22'

W/D

S10741

S10740

22'

30'

S10036

16'

PC-815

PC-825 30'

S10843

50'

S10641

/2" 4-1 13'

20' 4" 33'

-8 22'

20'

30'

S10743

20'

50'

23'7"

28'6"

20'

S10540

23'

10'-10"

22'

23'7"

14'

22'

20'

30'

S10443 50' 40'

11'9-5/16"

20'

22'

S10240

52'-6"

20'

S12358

30' 18'10" 11'9-5/16"

18'3-3/4"

19'

S10242

PC-520 23'6" 33'3-3/4"

PC-600 11'9-5/16"

18'3-3/4"

38'4" 38'4"

4-3

20'

S10143

14'6-9/16"

32'6"

15'8-9/16"

ENTRANCE

15'

S10245

20'

S10041 22'

22'

B5919

20'

B5869

20'

S12363

20'

S12259

S12256

33'2" 23'9-13/16" 23'9-13/16"

21'10" 13'5"

PC-700 11'9-5/16"

25'2-13/16"

W/D

22'

19'6"

20'11" 22'

20'

L15

30'

28'10" 16'6-15/16" 16'6-15/16"

18'11-3/16" 16'2-7/16"

12'1"

P-01

B5875

B5884

Tech

30'

20'

S12263

S12161

16'11-5/16"

PC-840

ENTRANCE

20'

P-01

B5878

20'

ENTRANCE

-7

PC-850

57'5-7/8" 57'5-7/8"

45'6-1/8"

20'

P-02

P-03

B5913

22'

14'

20'

16'

P-04

17'3-3/4"

20'

P-03

11-

P-04

P-02

20'

P-40P-40

18'

P-06 P-06

20'

10'

P-07

Prestige

20'

P-41

P-42

P-70

B5867

TECH

30'

18'7-1/8"

B5789

12'

20' B5872

20'

B5865

B5857

B5950 B5952 B5954 B5956

B5946

20'

22'8-15/16" 44' 26'8"

W/D

P-70

W/D

S10651

Currents W/D

P-43

20'

PC-830

S10549

S10449

22'

W/D

S10448

34'

S10144

S10349

CURRENTS LOUNGE

P-43

P-SponsB

P-41

20'

S10749 S10149

P-69

ENTRANCE

17'3-1/8"

PC-660

33'3-3/4"

30'2"

29'

P-49

S10652

40'

22'

B5855

20'

B6448

22'

41'9-3/8"

10'3-1/4"

PC-640 12'8-13/16"

33'3-3/4"

PC-605

20'

B5787

20'

B5783

20'

Bridal

20'5-3/8"

22'6"

PC-630

PC-730

/4"

P-49

60'

S10553

20'

22'6"

PC-740

43'5-3/8"

P-05P-05

20'

ENTRANCE

40'

20'

P-08

19'

S10557

20'

22'6"

17'5-1/8" PC-745

PC-705

10'

20'

S10552

22'6"

24'7-3/8"

26'9-3/16"

P-08

10'

P-07

W/D

S10556

S10453

20'

W/D

ENTRANCE

P-11

36'

20'

22'

P-11

20'

P-10 P-10

P-36

20'

S10452

S10251

26'8"

P-39

20'

S10459

S10455

20'

S10353

22'

20'

P-13

20'

P-36

20'

P-39

P-44

20'

P-67

P-69

20'

30'

S10148

P-37

20'

10' 10'

P-48

Storage

30'

22'

P-38

P-45

20'

P-47 P-44 P-48 20'

P-67

20'

S10757

W/D

S10456

S10357

S10354 22'

22'

P-47

P-66

S10760

20'

ENTRANCE

S10661

20'

S10255

S10155

P-45

20'

S10663

S10660

20'

36'

2-3

20'

S10662

S10561

22'

20'

22'

P-46

20'

S10563

S10761 S10463

S10458

27'

15'2-13/16"

42'

S10359

B5853

S12271

P-13

21'

20'

30' 42'

S10358

40'

20'

22'

B5932

B5851

22'

30'

S11770

ENTRANCE

20' 30'

S10261 20'

22'

B5928

B5849

B6249 20'

P-37

20'

B5821

34'4"

20'

S12171

15'

B578425'

22'

40'

20'

P-15

ENTRANCE 34'10"

P-38

20'

W/D

E E

W/D

E W/D

S10471a

P-15

P-66

22'

S10259

#2C

#2B

#2A E

TELEPHONE ROOM ELECTRICAL ROOM

Prestige

20'

22'

S12170

12'6"

B5687

B5685

B5778 B5780

B5773

22'

FREIGHT DOOR 16'W x 14'-8"H

P-46

P-16

S12275

EXIT

20'

P-16

P-34P-34

S12071

B577220'

B5768

B5765

20'

B5847

22' 20'

B6149 15'

22'

EXIT

ENTRANCE

P-33

S11971 S12070

12'

B5683

20'

EXITS

P-33

S11285S11286S11287S11288S11289S11290

L2DD

P-50P-50

P-65

S11280S11281S11282S11283

H2DB

S11271S11272 S11273S11274S11275S11276S11277S11278

20'

RH2DB

20'

S12073

B5764

40'

30'

20'

S12177

30'

S11973 S12072

B5682

12' B5680

EXITS

20'

S11385S11386S11387S11388S11389S11390

B5841

B5850

22'

S11380S11381S11382S11383

20'

P-17 P-17

P-35P-35

P-29 P-29

20'

S11371S11372S11373S11374S11375S11376S11377S11378

B5679

B6178

30'

P-19

B5673

20'

ANTWERP DIAMOND PAVILION

20'

B6148

Bridal 20'

B5671

B5681

20'

B5846

B5837

P-55P-55

20'

P-18

20'

GERMANY

20'

22' 20'

W/D

S12174

B5916

B5829

W/D

S12176

S12075

15'

ESC-0K1

S12077

S11975 S12074

VicenzaORO

VICENZAORO Italian Club

P-19

B5840

S12283

P-20

ENTRANCE 20'

L128

ESC-0K2

S12079

S11977 S12076

22'6"

P-22

20'

P-20

B5678

FREIGHT DOOR 24'W x 14'-8"H

S11979 S12078

S11485S11486S11487S11488S11489S11490

P-22

P-18

B5669 20'

B5753

20'

S12183

B5674

TELEPHONE ROOM

S11585S11586S11587S11588S11589S11590

S11480S11481S11482S11483

20'

P-21P-21

P-31

P-32

P-51 P-51

20'

22'

S10163

S10159

ELECTRICAL ROOM

S10769

S10671

S10571

P-63

P-65

22'

50'

S10158

FREIGHT DOOR 24'W x 14'-8"H

Concourse B

22'

FREIGHT DOOR 24'W x 14'-8"H

Currents

22'

FREIGHT DOOR 24'W x 14'-8"H

S10570

S11580S11581S11582S11583

S11471S11472S11473S11474S11475S11476S11477S11478

P-28

S12182

B5672

B5675

B5665

22'

S10471

S10371

S10370

20'

S12083

20'

S10271

20'

S11571S11572S11573S11574S11575S11576S11577S11578

20'

P-30

20'

P-31

20'

S11983 S12082

B5659

30'

B574720'

20'

B5670

20'

S11685S11686S11687S11688S11689S11690

20'

B5741

30'

S11680S11681S11682S11683

ENTRANCE

20'

Prestige P-32

P-53

20'

16'

L100 INFORMATION

S11671S11672S11673S11674S11675S11676S11677S11678

B5657

B5750 B5752 B5754 B5756

B5746

30'

B5836

20'

22' 20'

22'

20'

S10773

S10674

L101

S12189

S12187

20'

22'

P-SponsD

20'

P-52

P-53

P-63

S10575

S12188

P-SponsE

10'

P-61P-61

ENTRANCE

20'

S12085

S11785S11786S11787S11788S11789S11790

S10574

S10475

S12087 S12186

S11985 S12084

S11780S11781S11782S11783

B5655

20'

ANTWERP DIAMOND PAVILION

20'

22'

S12089

S11987 S12086

S11771S11772S11773S11774S11775S11776S11777S11778

20'

50'

S10474

S10375

P-52

20'

S10779

22'

S10579 30'

S10377S10476

S10376

S10171

FREIGHT DOOR 24'W x 14'-8"H

S10681

S10581

S10578

S10479

S10379

22'

42'

S11989 S12088

P-SponsF

B5738

B5734

B5834

20'

B5914

L129 DN

S10481

S10279

S10278

P-27P-27

P-28

S11887S11888S11889S11890

20'

B5653

20'

B5733 B5735

B5668

Israel Diamond Pavil

12'

30'

S11878 S11879 S11880 S11881 S11882S11883S11884S11885

VICENZAORO Italian Club

P-24

B5664

20'

B5647

20' 20'

40'

B5820

B5817 20'

22'

32'

S10281 20'

22'

P-56

20'

B5658

DIAMOND PLAZA 20'

B5813

B5656

FIRST LOOK

P-57P-57

22'

P-25

P-SponsG

Dine @ Prestige

20'

S10282

P-25

S11871S11872S11873S11874S11875S11876

20'

B5818

30'

P-59 10'

20'

P-26

Prestige

P-59

P-58

B5812

B5729

B5637 20'

20'

B5721 20'

B5804

20'

P-58

12'

40'

20'

L103

Germany

20'

P-26

20'

24'8" 22'

22'

B5806

20'

B5717

20'

L132 20'

L102

EXIT 20'

16'

12'

22'

OFFICE S10181

Shorelines A

L106

B5713

B5650

EXIT

Prestige Cafe

20'

EXITS

22'

20'

B5707

B5648

20'

FEC

B5635

B5631

B5728

40'

20'

30'

12'8"

EXIT

FREIGHT DOOR

B5712

20'

B5646

Shorelines B

B5704

20'

22'

B5642

B5629

22'

19'

B5701

17'

Entrance

The Gallery

B5640

30'

B5613

22'

B5638

B5641

30'

B5700

B5636

FEC

B5634

20'

FEC

B5605

FEC

B5601

B5617

6' L133

FEC

B5632

B5628

30'

ISRAEL DIAMOND PAVILION

B5615

B5607 FEC

B5616

20'

L108

L107

FEC

B5606

20'

30'

JSA Shipping

G4S

OFFICE 3m x 10m

Computer/ Floral

TELEPHONE

Judy Venn /Photo

In Booth Security/Safe Showcases

OFFICE 3m x 8m

EXIT

6' 6'

EXITS

TELEPHONE

TWI

6' EXIT

EXIT

6' EXIT

EXIT

6' EXIT

EXIT

Showcases

EXIT

A P R I L / M AY 2 015

CJ_JCK Preview.indd 59

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59 2015-04-02 9:57 AM

Feature

And of course, what’s a preview of JCK Las Vegas if not for the stunning watch and jewellery creations you’re bound to see this year on the show floor…

6. 5.

1. Rado HyperChrome Automatic Chronograph Tachymeter 2. Longines Conquest Classic Moonphase 3. Bulova Men’s Accutron II Lobster watch 4. Casio G-Shock GA1000-9G watch 5. ELLE Time W20290B03C Rose gold watch 6. Bulova Men’s Sea King Limited Edition watch 7. ELLE Time W20299B02N Rose gold watch 8. Omega Seamaster Aqua Terra 150M watch

CANADIANJEWELLER.COM

CJ_JCK Preview.indd 60

A P R I L / M AY 2 015

2015-04-02 9:57 AM

10.

11.

14. 13.

12.

16. 15.

9. ELLE Time W20234B01C Rose gold watch 10. Oris Calobra Chronograph Limited Edition II 11. TW Steel Canteen Fashion TW540 12. TW Steel Canteen Leather CS4 Chronograph 13. ELLE Time W20298S01N Rose gold watch 14. Movado Museum Classic 15. Bulova Military Menâ&#x20AC;&#x2122;s quartz watch 96B229 16. Casio G-Shock GA100MB-1A watch

A P R I L / M AY 2 015

CJ_JCK Preview.indd 61

CANADIANJEWELLER.COM

61 2015-04-02 9:57 AM

Feature 2.

1. 3.

1. Doves by Doron Paloma 18k white gold necklace, white topaz, lapis lazuli, black and white diamonds 2. Mastoloni ‘Viva Bracelet’ with baroque Tahitian pearls 3. ELLE Jewelry ‘Tango’ CZ necklace 4. Chrysalis rhodium tone and 14k gold tone bangles 5. Zeghani ZE502 14k earrings, 0.58ctw diamonds 6. ELLE Jewelry ‘Charisma’ blue mop CZ ring 7. Mastoloni 18k white gold ‘Ice Cocktail Ring’ with South Sea pearl, 3.76ctw black and white diamonds 8. Stuller 86193 14k yellow diamond accented 86193 earrings 9. Zeghani ZE180 14k earrings, 1.79ctw diamonds, garnets

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10. Thomas Sabo Sterling Silver Collection Glam & Soul 18k rose gold plated ring 11. Thomas Sabo Sterling Silver Collection Glam & Soul bangle, white zirconia, light blue synthetic spinel 12. Simon G 18k white gold Paraiba pendant, 2.59ctw diamonds 13. Pyrrha 14k gold stacking rings 14. Thomas Sabo Karma Beads: Sparkling Circles Pink, Clover Leaf Pink, Hot Pink Pave Heart, Flamingo Road, Red River, Kauai 15. Le Vian Strawberry ‘N Vanilla® ring, 14k Strawberry Gold®, 0.99ctw Vanilla Diamonds® 16. PANDORA Jewelry 14k Gold Petite Butterfly Earrings; 14k Gold Charm Bracelet with Floral Lucerne 14k Gold Clip, Light as a feather Clear CZ Charm, Dazzling Daisy Meadow Clear CZ Charm, Floral Elegance Clip 17. Simon G 18k white gold ring, 0.19ct diamonds, 0.13cts pink diamonds 18. Sutra 18k rose gold earrings with 3ctw diamonds, SJEC6

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Designer Profile

Personal value Rudi Peet matches his creations to his clients by Sarah B. Hood

FOR GOLDSMITH RUDI PEET, jewellery is not a grand creation to be displayed on the human body. Instead, he sees it as almost an extension of the personality of the wearer. “What drives me is to make something unique for that particular person,” he says. Working with 18k yellow and white gold and precious gemstones, Peet crafts simple but striking pieces in organic shapes. “I’m interested in adding to the person rather than making them the carrier of this monument,” says Peet. “I try to fit into the human form, which happens to be softer and rounder.” Rings represent a large proportion of his work, and “very few are symmetrical,” he points out. “I also make rings for only the right hand or only the left hand; it’s like shoes. My right-hand ring won’t look good or feel comfortable on your left hand.” Peet, who is 62, has been based in Canmore, Alberta on the edge of Banff National Park since 1993, but he began his career in the Netherlands. Drawn towards jewellery since childhood, he was the only member of his family to enter the industry. “I knew when I was ten, that that’s what I wanted to do,” he says.

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“I thought, ‘this looks intriguing, and you don’t need a lot of space or equipment to do it.’ The other thing that struck me is that you’re making something important. I liked the idea that I would be the one making this ring that’s going to be worn for 40 or 50 years, and then, if you’re lucky, be passed on to the next generation.” Peet trained in the Netherlands for three 10-month terms, then studied for an additional three 10-month terms at what is now known as the University of Design Schwäbisch Gmünd in Germany. “There, you don’t just do goldsmithing; you do sculpting and gemstones, engraving, silversmithing, enamelling, stone setting, languages and bookkeeping – everything that is remotely associated with goldsmithing,” he says. “Those schools don’t try to make artists; they teach the skills, and if you are an artist, that will just happen. They understand that their job is to teach you the skills, so whatever you come up with, you know how to build.” In 1974, at the age of 22, and after having trained for most of the past six years, Peet set out for Canada with youthful visions of the unspoiled west. The young designer found work as soon as he arrived in Calgary, then he worked for a certain period of time in Vancouver until finally settling in

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Canmore, where he derives important creative nourishment from the natural environment. “I see nature as the grand master. Everything I need to know, I can learn from nature,” he says. “I don’t make a duplicate of a leaf or something I find in nature; it’s the whole sense of harmony and balance that nature teaches me. Every day it’s different, but it has a certain solid foundation. I could not really work in a big city.” Canmore’s natural beauty also makes it a tourism destination for sports enthusiasts, and Peet estimates that three-quarters of his customers come from beyond the Bow Valley. He sells his work through his own website, and also through his studio, located in an industrial area on the outskirts of Canmore. “Twenty years ago, I decided to buy this place, which at the time seemed expensive, but now it’s paid off,” he points out. “When you’re a little bit off the beaten path, if they knock on your door, you know they want something. These days, before people come to the store, they seem to go to your website first,” he says. “I do very little advertising, because I’m busy.” Word-of-mouth through other business people also brings customers to his studio to purchase work that ranges from about $3,000 to $10,000. “I find if people spend more money, they tend to get more conservative in what they want,” he says. At his price point, “they’re willing to try something that’s a little more out there.” Peet appreciates the client who wants something special and personal, because they allow him to fulfill his professional vision. “I do this to try to make a difference,” he says, “because, as goldsmiths, we can.” CJ 1.“Cherry blossoms” 19k white gold, 1.46ct pink sapphire with brilliant cut diamonds 2.“Find the Diamonds” 18k yellow gold, 16.92ct Russian amethyst with brilliant cut diamonds 3.“Riding High 2” 19k white gold ring with 1.76ct Canadian diamond and 28 brilliant cut diamonds 4.“Indian Memories” 19k white gold, 2.05ct orange sapphire with brilliant cut diamonds 5.“Verna” single earring/pendant Black South sea pearl strand, 19k white gold, 0.36ct pale yellow brilliant cut diamond 6.“Two of a Kind” 19k white gold earrings with 41.11ct tanzanite slices and “old cut” diamonds 7.“My Big, Fat Amethyst” 19k frosted white gold ring with amethyst

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Put a ring on it

A look at the trends in engagement and bridal jewellery for 2015 by Liza Marley

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BEYONCÉ ONLY SANG IT, BUT JAY Z really did put a ring on it – a five million dollar ring. An 18-carat flawless octagon cut diamond in a platinum setting that shows off the perfect stone exceptionally well. While current trends may shift towards the lavish, you probably won’t see too many customers shelling out the big bucks for 18-carat diamond rings. The average customer may not be looking to spend seven figures on an engagement ring, many are willing to make an investment. Dane Stevens, president of Cavalier Jewellers in Vancouver, B.C., notes that the average engagement ring purchased in his store is between $5,000 and $20,000. “It’s more about the reason why he’s buying a ring, not the ring itself,” he says. So what are people buying? “People know what they want,” explains Stevens. “One carat is still the main thing, but we go down to three quarters of a carat to meet a price point.”

The secret is in the cut And what about the cut? According to Stevens, “Cushion has been really popular.” A soft square, almost a cross between a round and a princess cut, is what buyers are going for these days. The owner of Cavalier says it’s surprising because round cuts tend to look bigger. The halo also continues to soar in popularity, though Stevens sees a lot of people go for a solitaire and then add the halo down the road. Francis Guindon, public relations manager for Maison Birks, concurs. He says that the one-carat diamond is still the big engagement seller at Birks, with the average amount spent being around $12,000. “The round diamond is the most popular but there’s also a strong demand for cushion types, like our ‘Birks Amorique’ cut. We are also experiencing an increased demand for our classic solitaire setting, as well as the pavé.”

Opposite page: Maison Birks Amerique Collection rings; This page top: Maison Birks 1879 Collection rings; Right: Maison Birks wedding bands

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1. Cavalier 1.00ct round solitaire diamond engagement ring with twisted white gold band 2. Cavalier diamond engagement ring and matching wedding band 3. Cavalier 14k yellow gold solitaire engagement ring with 1.80ct round Canadian diamond 4. Stuller 14k white sculptural wedding band 5. Cavalier oval champagne diamond set in rose gold with micro pave diamond band 6. Stuller 14k white diamond engagement ring, 0.375ctw 7. Cavalier 14 white gold ring with brilliant blue cushion cut sapphire with diamond halo and matching band 8. Stuller 14k white diamond engagement ring, 0.125ctw 9. Cavalier 2.5ct round diamond engagement ring with pave set diamond band in white gold 10. Stuller 14k white diamond engagement ring, 0.20ctw 11. Cavalier custom engagement ring for client 12. Stuller 14k rose gold/white gold black diamond brush finish band, 0.33ctw

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Feature

Guindon also notes that, “The traditional engagement rings are by far the norm, though we are seeing an increased interest in coloured diamonds – especially yellow.” Stevens adds that although the majority of his clients go for diamond rings as well, he’s noticing a demand for a variety in gem choices. Clients are drawn towards unheated blue sapphires featuring brighter and softer blues as well as rubies.

Not set in stone? Setting styles are also undergoing a shift in variation. Though the solitaire continues to be very popular, Stuller, Inc.’s director of bridal, Taylor Burgess, notes a change in demand. “We have seen a resurgence of engagement rings featuring baguettes, which look very fresh and new. Currently, we are exploring new twists on halo-style engagement rings. Our new solitaire collection is fun as it features twists on classic designs, either through prongs or gallery details.” When it comes to metals, white gold and platinum ruled for quite a long time, but Stevens is seeing a strong return to yellow gold. “We’ve sold more yellow gold settings in the past year and a half than the total of the last three years before that.” Burgess is finding the same thing. “Though 14k white gold and platinum remain our strongest categories, we are exploring options with 14k yellow gold and two-tone styles as they gain more popularity.”

Band leader While engagement rings will always be the show-stealer, the bands are just as important – whether they’re bought together as a set, paired or customdesigned. When it comes to the choice in metals, “White (white gold and platinum) is still prominent, with yellow a close second and rose gold gaining popularity,” says Burgess. “And we’re seeing a lot of both black and white diamonds being used. Custom engraving is strong. Other accents we’re seeing are a lot of rope

and milgrain. Hammer and other rough finishes are popular as well,” she explains. “People are going for the more traditional styles,” says Stevens. “Right now, the classics are cool.” And while he says that most couples choose bands that reflect their own styles instead of matching bands, “most people still go with a band that matches the existing engagement ring.” Stevens sees a lot of interest in both stackable bands with diamonds or sapphires, if that’s the stone that’s been featured in the engagement ring. According to Guindon, “Classic, simple bands and channel diamond bands” are the biggest hits. “White gold is the most popular, with platinum in second place. Matching bands are less popular. Each person seems to have their own preference.” And for the big finale, there is the additional opportunity to assist the happy couple with the purchase of something special in addition to the rings for the wedding day. “Classic solitaire earrings are still in strong demand, followed by pendants,” explains Guindon. “Pearls always make great wedding jewellery. They come at a great price point and go with any ensemble,” says Burgess. “Personalized options like monogrammed jewellery or birthstone jewellery is also a great choice.” Engagement jewellery, especially with all of the selection and custom work, has been embraced as more than just symbolic; it’s become aspirational – a piece of jewellery that will be worn constantly. Most people have very specific ideas about what they want. While price point plays a strong role in the equation, most people are looking for jewellery that they’ll always enjoy wearing. A trend towards the simple and the classic is safe. Simple wedding day jewellery is also a trend – but for a very different reason. While it’s for the big day, Stevens says many don’t want to make a major investment in pieces that will just be worn for one day, and then only occasionally beyond that date. Besides, most brides want to be the feature attraction. Appropriate accessories don’t take the spotlight from the bride, they simply complement her radiance. CJ

1. Stuller sterling silver and CZ station necklace, 16” 2. Birks Blue Collection earrings and pendants 3. Stuller sterling silver freshwater cultured pearl bracelet, 7.75”

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| info@cbq.qc.ca | www.cbq.qc.ca 2015-04-01 4:39 PM

Tick tock, now even Apple has a clock Now that the Apple Watch has entered the game, what does this mean for the rest of the watch industry? by Ryan Holtz

Marketing Magic

SO NOW IT MAKES SENSE as to why former Burberry CEO Angela Ahrendts recently left her position to join Apple as head of retail. Apple, a tech giant and marketing leader, has seen a huge demand in the jewellery sector, especially in the luxury items category. After all, when the company came out with the iPhone, watch sales dropped significantly as many people became accustomed to using their smartphones to check time, weather and just about anything else that their hearts desired. Let’s have a peek at this new watch; one that boasts a retail price tag ranging from $340 all the way up to a whopping $17,000! I think the launch of the Apple Watch signifies a huge revolutionary shift in jewellery retail in a manner that exceeds other product launches in recent history. Here is a thought for you as you “Windex” that beautiful jewellery case: Imagine if 10 per cent of iPhone users bought the Apple Watch when it lands next month. That would roughly equate to thirty MILLION watches sold just during the debut, making Apple the largest watch seller ever right out of the gate! The way you market a piece of jewellery and bring it from concept to creation is changing dramatically before your very own eyes. That being said, I have no desire to go out and purchase this watch. I LOVE watches for their craftsmanship, architecture and story. For me, the Apple Watch is the equivalent of my own iPhone. Keep in mind that this is only MY opinion. There are many Apple supporters that would debate this and throw stones for saying such an “outlandish” statement. If you are in fact interested in exactly what this watch has to offer, I have taken the liberty to put together some quick facts: 1. Collections: Apple Watch Collection • Case: 38mm and 42mm; stainless steel or space black stainless steel • Band: link bracelet, Milanese loop, high-performance fluoroelastomer Apple Watch Sport • Case: 38mm and 42mm; lightweight anodized aluminum in silver or space grey • Band: fluouoelastomer in 5 colours including pink, blue, green, and white Apple Watch Edition • Case: 38mm and 42mm; 18k yellow gold, 18k rose gold • Band: leather, high-performance fluoroelastomer

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2. Pricing: The 38mm Apple Watch Sport retails for US $349. A slightly larger, higher resolution 42mm face is $50 more at US $399. The Apple Watch retails for US $549, while the most expensive commands US $1,099. Here is a breakdown of pricing based on the band you select: • Sport band - $549/$599 • Classic Buckle - $649/$699 • Milanese Loop - $649/$699 • Modern Buckle - $749 (38mm only) • Leather Loop - $699 (42mm only) • Stainless steel link bracelet - $949/$999 • Space black stainless steel link - $1049/$1099 The Apple Watch Edition will truly break the bank with prices running from US $10,000 to US $17,000. 3. When and where does the Apple Watch hit retail stores? Most watches are available in stores as demos and for pre-order on April 10 with shipment to customers going out on April 24, the official launch date. Shipment will be limited to only nine countries, which include Canada and the U.S. This launch is bound to shake things up for the jewellery, watch and luxury industries as you now have one of the largest technology companies in the world bringing you a product at a varied price point in an innovative way and using highly advanced marketing tactics. What do you think of the Apple Watch? I would love to know! Tweet or Instagram me @RyanHoltz1 or send me an email via info@ryanholtz.ca. CJ

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JCK Tucson 2015: A gem of a show This annual pilgrimage to the Southern edge of the United States is always an education by Duncan Parker

Feature Beryl dyed green gem

ONCE A YEAR, PEOPLE WITH A PASSION FOR GEMS gather in the desert town of Tucson, Arizona, avoiding cactus thorns and steering clear of rattlesnakes, to buy and sell gems and jewellery, negotiate the purchase and trade of fine mineral specimens, share their experiences and knowledge, and catch up with old friends from around the world. Here, you’ll find thousands of dealers display gems and jewels from the latest sources, including new manufacturing centres, new mines, previously unknown gem and mineral species, and the latest in all gem materials, including treated and synthetic materials. Seminars, lectures and panel discussions enhance the experience and cover topics like “How to buy at the shows” and “The latest in exciting finds,” to the latest research in gemmology, recent developments in jewellery-making technology, and specialty presentations on individual gems. I’ve had the opportunity to hold presentations on appraising in relation to auctions, a specialized topic that differs in many ways from other forms of appraising, if for no other reason than my appraisals are verbal, and free, in most cases (because they are preliminary to auction consignment). The learning doesn’t stop at the classroom or lecture hall door. In reality, the formal sessions are only the beginning. During the first week in February each year, the city of Tucson is alive with discussion, debate, and a constant “Show and Tell.” Everyone seems to have their pockets bulging with newly discovered treasures. Most people are willing to share their new finds because there’s enough to go around, and, really, it’s a small industry. I found very little hesitation to answer when I would ask others what was the most interesting, unusual, or exciting thing they had found.

Copper minerals on boulder

Tanzanite

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Yellow diamond earrings

Prices for some gems are established at the multiplicity of shows that populate almost every enclosed space, hotel, and parking lot in this sprawling city. After frequenting Tucson for many years, I’ve noticed that the prices of certain gems range from very high to very low at the beginning of the show and by the end, a narrower price range has been set across the board. Tanzanite, for many years, has seen a tendency to be priced at the Tucson shows. This is not price fixing and there is no conspiring; it’s simply a single time and single place where everyone can see what’s being charged by others from around the world plus, what’s selling and what is not. Tanzanite is a gem that has seen a price softening in the past couple of years. Last year, we also saw the winding down of the Tanzanite Foundation, a marketing branch of a major tanzanite company. The supply of tanzanite at the shows this year seemed plentiful, included a large quantity of light colour, and commercial goods that are very modestly priced. Fine quality tanzanite is beautiful to look at, but its price is less than half of what it was at its peak a few years ago. Another thing I noticed is that coloured diamonds certainly have a greater presence nowadays even though Tucson is conventionally noted for other gems. The price of yellow diamonds has been declining recently, which isn’t surprising considering how many there seemed to be available during the shows. On the other hand, pink and blue diamonds are still very rare and seem to have held their prices well. The interest in untreated gems has also burgeoned recently. At auction, there will almost always be wide interest in a certified untreated sapphire or ruby and this is because these gems are so rare. It’s the same at Tucson. There are dealers who specialize in gems that are certified as untreated, usually with origins identified. These gems are fetching strong prices. The price of a report is well worth it if it can generate the extra interest in these gems. The increased interest in very rare, untreated sapphires and rubies lies in the fact that almost every sapphire and ruby has been treated. Heat treatment is considered normal and acceptable (and really, almost every sapphire and ruby has been heated). However, there are so many other treatments for gems and we see them all at the Tucson show. Glass-filled (or “composite”) rubies are widely available and were being sold

Triple quartz mother-of-pearl and turquoise in blue gem

for as little as $1 per carat. A few of the people that purchased them would perform a little experiment by dropping the gem into a glass of lemon juice. What ended up happening was the glass in the glass-filled ruby would start to dissolve because of the acid in the lemon juice. Glass-filled sapphire is also growing in availability, including colourless sapphire infused with a blue cobalt glass. The colour is isolated to the fissures and fractures, and the blue sapphire shows red if you look at it through a Chelsea filter. That would never happen with a natural blue sapphire. Colourless beryl infused with a green dye was widely available too. Again, colour is concentrated in fractures and fissures, with colourless areas found in between. There were hundreds of assembled gems available in every colour of the rainbow. Faceted, cabochon, carved and beads of all shapes and sizes were on display, often in colourless quartz (rock crystal) created with coloured glue. There were also gems made from various materials, resulting in unique stones unlike anything else I’ve ever seen. One that I saw was composed of a colourless rock crystal top, a very thin layer of mother-of-pearl, revealing the colour of a turquoise back, and presenting a lovely billowy blue sheen in a pretty pastel gem. The dealers of the glass-filled and assembled gems are generally open and clear about what they are selling and the pieces are priced to reflect what they are. I guess these gems are presented at a price point that’s meant to fulfill a need. We just hope that the retailer who sells these will also disclose their nature to the consumer. The dealers of gems and jewellery were busy, and when I asked, they told me sales were adequate, not earth-shattering, but reflective of a slowing down in the retail jewellery market. The slightly slower market may reflect the slow economy. Money has never been cheaper, but to get the cheap money, we have to borrow it, and that means going into debt. It appears the consumer is not being drawn into debt through the purchase of jewellery. Walking around the shows, I saw more Canadians than ever before and we were all able to keep in touch electronically. Perhaps we are prepared to go into debt for travel and electronics, but we give more serious consideration to buying gems and jewellery. CJ

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Looking without seeing You may know how to grade a diamond, but seeing the flaws in your own store displays might not be your strongest suit. by Larry Johnson

On Display

DURING A RECENT TRIP TO A CONFERENCE, a friend asked me to stop by his jewellery store for a quick analysis of his displays and perhaps a few suggestions on how they could be improved. When I walked into the store, my friend was looking at the diamond in a ring brought in by a customer. He was very precise in grading the colour and clarity of the stone. He spoke of an inclusion and the slight shades of the yellow he saw. Given my reasonably mediocre eyesight (not to mention a slight colour blindness to pinks), I was struck by how well his talents were being professionally presented. He saw things in that stone that I might have never noticed. The customer commented that she had never even noticed the attributes he had shown her in her ring. After she left, he and I began to look at his store displays. In the blink of an eye, my friend transitioned from a detailed observer of minor nuances to being virtually blind to his surroundings. His store was presentable but had it’s own “inclusions.” His displays were only a few years old, but due to the inferior quality of materials used and inadequate construction, they were not doing his merchandise any service. Several of the risers had brown glue visible on the white leatherette at the seams. Not surprisingly, that glue migration is common on displays made by lesser quality firms. I suggested we discard the platforms and replace them with new ones. The leatherette material had turned to a shade of pale yellow of its own in the case. Again, cheaper quality displays made of inferior materials are notorious for a fade like this. I suggested we swap out the yellow displays for some that were still the original colour. The jeweller had ordered his displays based on a sale the distributor was offering and not based on his merchandise. Therefore, he had lots of individual displays and a few high quantity trays. A ring was destined to either be in a display alone or in a tray with six others. This eliminated a good-better-best display approach that works so well. (FYI: In this approach, the “best” rings are in individual elements, the “better” ones are in trays of three, and the “good” rings are in trays of five). I suggested we get some 3-ring trays for this case to put this proven strategy into place.

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The showcase nearest to the door of the store was full of men’s jewellery and I assumed that this category was a top seller. Unfortunately, the storeowner responded with, “No, not really, but all of my stock fit into that 3-inch showcase.” I suggested that we replace the merchandise in that case with product that’s new to the store and perhaps more fashionable. The pendant LED lights above the showcases seemed to be underperforming. One had a yellowish cast and they just did not have the punch you’d expect being only a meter or so above the cases. Again, the initial costs had been the deciding factor in their purchase. I gave the storeowner the name of a firm with excellent lights that have a 5-year warranty to remain brilliant (at an overall store cost of less than $200 total above what he had spent on the deficient lights). We also talked about his windows and their purpose. We removed all smaller items from the wall cases behind his showcases that required customers to use binoculars in order to see them. We added some signs with monthly payments for higher priced items in his better cases and we put in place a “Top 10 Gift Ideas” program that took about an hour to complete from start to finish. In a matter of less than two hours on-site, my friend was very pleased with the ideas and suggestions. He said that some of the observations I made were things he had never even noticed in his store before. I was drawn to the similarity of his comment and the one from his recent diamond customer. All too often, we do not see what is obvious because we do not look. There is a difference between “seeing and really looking.” We allow ourselves to be caught in our own cycle of daily repetition. Take time in your daily routine, to come out from behind the showcase and really look at your presentation. Look for areas where improvements can be made. Look at your use of your showcases. Look at your lights and cases. Look at your store sales goals for guidance on how to allocate your showcase space. Look at your costs for any new displays as an investment in your sales. Look at your store with the same insight you bring to your diamonds. You might be pleasantly surprised with the increased sales you see. CJ

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2015-04-02 10:42 AM

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Complex, organic jewelry design made easy The whimsical Mermaid ring from the House of Wittelsbach (www.inkmetal.com) in the United States won the Silver category for Jewelry. Tomas Wittelsbach, who was the lead sculptor on Hollywood films including Batman Forever, Pirates of the Caribbean, and Big Fish now applies his technical understanding of sculpture using form, motion, and tension to tell a story on a much smaller scale in jewelry. His exquisite Nouveau-inspired mermaid combines sculptural fluidity with ornately detailed jewelry.

“Solidscape is really the only solution that can produce both the surface details critical for my complex organic designs and the support structures needed to grow them. It allows me the freedom to just create.” Tomas Wittelsbach

Marrying sculpture and technology Germany’s Oliver Borgardts of Higher Lyrics Art (www.higher-lyrics.de ) won Platinum award in the Fine Art category. His dancing violinist hits the high notes in detailed design, capturing the best of human expression. He creates his models applying the same techniques traditional sculptors use, but in 3D CAD software. Once his design is perfected, his Solidscape high precision 3D printer produces an exact model of his design, complete with all the intricate details and fine surface finish his work demands. He’s thrilled that he produce what he designed exactly with the results that are ready-to-cast with no post processing required. He is now free of any creative limitations.

“Everything you can imagine – artistic or technical can be established. You name it – we can produce it”. Oliver Borgardts TO LEARN MORE, CONTACT US AT: WWW.SOLID-SCAPE.COM

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The crossroads of ACE & LVC

The road to success may be long, but paving it with an amazing client experience will put you in the fast lane to fortune!

Retail Watch

IF YOU KNEW THAT THE NEXT CUSTOMER to walk through your door had a $25,000 jewellery budget, would you treat them any different than the one who just came in for a $50-bead? I hope your answer is “No,” because this client might also have $25,000 to spend. Making a sale is an important part of your job today, but earning long-term clients is the more critical part of your job this year. If you do a good job at the latter, your future will be filled with slam-dunk successes. The way forward involves a brief stop at the crossroads of ACE Road and Interstate LVC. Defining your Amazing Client Experience (ACE) should be a top priority in your journey this year. You’re ACE should become your brand: The predictable experience your clients enjoy, that inevitably determines the intensity of their positive or negative referrals. There’s nothing more destructive to your brand than an unfulfilled promise. When you advertise a large selection and it’s not, the client is immediately turned off. When you promote yourself as experts and a simple jewellery question stumps just one of your staff members, the store’s credibility is shot. When one highly satisfied client tells their friend about the fun and energetic experience they had at your store, yet the friend is treated with indifference, you’ve lost the momentum that could have been gained by a positive referral. Your ACE has to be lavished upon every guest in your store and it must involve long-term enjoyment and benefits. Crafting your ACE is simple. Investigate your staff and fellow jewellers for the best practices, from greeting and hospitality to presentations, closes and follow-ups. Then, select elements of customer service that all staff members must execute every time for every client. Do you think that you would make a positive impression if every time a client entered your store, they were greeted within 10 seconds, offered a beverage and/or signature snack within 60 seconds, treated to a friendly, uninterrupted and knowledgeable sales

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by Todd Wasylyshyn

process, got beautiful wrapping, received a “Thank You” card within seven days, and a six month follow-up phone call? That customer couldn’t help but conclude that you are honoured by their visits, that you are willing to do the hard work to earn their business, and that their satisfaction matters to you very much. Is the red carpet treatment too much to bother with for some clients? On the ACE Road, you’ll come to Interstate LVC or the the Lifetime Value of a Client. If average spending on jewellery amounts to $500 per family each year, then one client impressed and retained generates $5,000 in sales in 10 years. If within two years, they refer two clients, and within two years those two refer two more friends, that’s $25,000 in sales right there. You now have seven families of which one or two might make major purchases during that time, further boosting that total. Do you want to increase your sales by $1M in 10 years? Try impressing the hell out of one person at least once every week this year and see where that takes you. During this get-rich-slow scheme, you have to keep your eye on improvements of your ACE. Your competitors will notice what you’re doing and try to replicate it but that’s not a bad thing. If they “up” their game, then you’ll be motivated to do even more for your clients and soon enough, jewellery will become the number one luxury gift in your market and everyone will make money! The really good news is that by focusing on your LVC, you’ll spend less on advertising. Once you get a customer in the door, impressing them is free of charge to you. It costs you ZERO advertising dollars for the clients that they refer your way. Once you have a database of loyal clients, social media and direct marketing cost pennies compared to mass marketing. Once you’ve got your ACE in gear, combine it with expert guidance towards high-quality jewellery wardrobes. Then, my friend, you will be on the road to riches! CJ

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bfly.com info@bfly.ca 1-888-660-3292

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“Sweet-hearting” Most burglaries occur within a span of three minutes but there are key steps you can take to avoid inventory loss.

JVC Report

by John Lamont, JVC’s Director of Crime Prevention

A FEW YEARS AGO, Shannon Hill, National Client Services Manager at LP Innovations, wrote the following article: “Remember when the term “sweetheart” meant something endearing such as a true fondness for another person? As with many words in the English language, “sweetheart” has multiple meanings, one of which retailers and loss prevention professionals do not find very endearing. For loss prevention professionals, sweet-hearting is essentially giving (or aiding) a “customer” in the receipt of (additional) items without receiving full payment. Sweet-hearting can also cross over to refund fraud either in the form of a “customer” not bringing in merchandise, but receiving a refund from their friend or family member who is an associate or by a “customer” returning merchandise they received through a sweet-heart deal and receiving a full cash refund.” This type of activity turns a term of endearment into a criminal act. It is not necessarily limited to one person in the store. It can become part of the store’s culture, costing a company thousands of dollars. Several years ago, I was having a conversation with a loss prevention manager about an investigation he was conducting in a Canadian store during which he noticed that a large number of transactions that were made all totalled in only one cent. The transactions were all filed as repairs. After a lengthy inquiry, it was uncovered that the manager and all of the staff were giving themselves, as well as their family members, repairs for a charge of one penny. Meanwhile, the company was paying the goldsmith making the repairs full price. Each repair may have only cost the company $15 or $20 but when you add them all up, the total amounts to thousands of dollars. The manager of the store was not only sweet-hearting herself but also her staff and all of their relatives. There was another instance in which a company instructed store staff to not discount particular solitaire diamonds. The staff had developed a philosophy of “Nobody Walks,” so in order to sell the diamond, they would offer the customer a matching band and discount it by 100 per cent. In a research article entitled, “Service Sweethearting: Its Antecedents and Customer Consequences” in the March 2012 issue of the Journal of Marketing, authors Michael K. Brady, Clay M. Voorhees, and Michael J. Brusco say the following, “Sweet-hearting is an illicit behavior that costs firms billions of dollars annually in lost revenue. Sweet-hearting occurs when

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frontline workers give unauthorized free or discounted goods or services to customer conspirators.” The authors gathered dyadic data from 171 service employees and 610 of their customers. They then compared questionnaire responses to relevant items that determined the relationship between the customers and the staff plus their attitude towards the store. The results from the employee data revealed that a variety of job, social, and remuneration factors motivated sweethearting behaviour and that several measurable employee traits suppress its frequency. The results from the customer data indicated that although sweet-hearting inflates a firm’s satisfaction, loyalty, and positive word-ofmouth scores by as much as 9 per cent, satisfaction with the confederate fully mediates these effects. Thus, any benefits for customer satisfaction or loyalty initiatives are tied to a frontline worker that the firm would rather not employ. Basically, what I gathered from the study was that customers were drawn to the store when they received free or illegally discounted merchandise from dishonest employees, costing the company or store owners thousands of dollars. This is theft in the same way as stealing money from the cash register or product from the stock room. The above article went on to list ways to try and prevent sweet-hearting, which isn’t different from preventing other deviant employee behaviours. You can find an article that Phyllis Richard and I wrote on this subject called “The Criminal Working Beside You” on the Jewellers Vigilance Crime web page at www.jewellerycrimecanada.ca. The article reveals that 10 per cent of employees will never, ever steal from their employers, 10 per cent will steal at any opportunity, and 80 per cent of employees are influenced by policies, procedures and supervision. These numbers have been used for a long time in the retail industry and are apocryphal – there is no hard data source to back them up. Most loss prevention workers use them to illustrate the fact that the vast majority of employees can be tempted to steal if a company does not have good policies, procedures or supervision. The doors of opportunity can be left wide open. Supervision is key. Companies as well as small stand-alone stores have to pay close attention to what transactions are going through their registers. In over 20 years of investigating jewellery store theft, I have found that stores with superior policies, procedures and supervisors have very little employee theft and when it does occur, it’s very identifiable. CJ

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Join JVC And You Will Be Golden The 19th Annual Golf Tournament, Dinner & Silent Auction Join us and play the north course, which tested some of the world’s finest golfers during the 2002 Bell Canadian Open.

Monday, June 15, 2015 at the Angus Glen Golf Club in Markham, Ontario

For more information, contact: Carla Adams 416-368-4840 or info@jewellersvigilance.ca

Jewellers Vigilance Canada An independent, non-profit association to advance ethical practices within the Canadian jewellery industry. CRIME PREVENTION • RESOURCE PROTECTION • SAFETY AWARENESS

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A D V E R T I S I N G For more information on how to advertise in the classified section of Canadian Jeweller magazine please contact: Edite Martins (416) 203-7900 ext. 6128 or e-mail edite@canadianjeweller.com.

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For more information on how to advertise in the classified section of Canadian Jeweller magazine please contact: Edite Martins (416) 203-7900 ext. 6128 or e-mail edite@canadianjeweller.com.

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Canadian Jeweller Mag azine The independent voice for the industry since 1879

MARCH/APRIL 2014

CJ INTERVIEW Pascal Raffy’s fervour for watchmaking

DIGITAL DEALS

Online shopping adds a new layer to retailing

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The hottest bridal trends for the season

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Joolz – Bar à Bijoux: Pour un menu des marques les plus demandées

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SALES REPS WANTED

We are looking for a long term partnership with well connected Sales Reps to expand our sales in silver jewellery in BC, AB, SK, MB and QC. Please contact icimen@aol.com Gold & Silver House Ltd. Toronto

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Spring fever Style Council

At long last, we can say, “Spring is in the air!” No more heavy winter parkas and endless woolen scarves. Now your clients can start transitioning from their winter wardrobe into spring, with less layers, brighter colours, and of course, more jewellery and accessory pieces to complement any look. For the daytime, whether it’s spent at the office or on the road and in between meetings, a classic, clean-cut, black blazer paired with a flirty, leopard-print skirt is bound to raise two thumbs up. Adding an ankle boot, a splash of colour with a bright purse, as well as rose gold jewellery pieces, will set the tone for a sophisticated and stylish ensemble. An alternative is going for the minimalist look with silver or white gold jewellery that’s classic yet still dazzling, like a charm bracelet or paved chandelier earrings paired with a simple blouse, black trousers, and a cheerful periwinkle bucket bag. CJ

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1. Topshop Slim Curve Blazer, $95, available at Topshop at Hudson’s Bay, thebay.com 2. ELLE Time Women’s Sunray Rose Gold Watch, $279 3. Thomas Sabo Sterling Silver Glam & Soul Necklace with 18k rose gold plating, $129 4. Topshop Jacquard Animal Print Pelmet Skirt, $68, available at Topshop at Hudson’s Bay, thebay.com 5. Stuller 14k rose gold and Morganite earrings, $573 6. Roots T.B.D. Purse in Coral Prince, $138 7. Topshop Missile Box Chelsea Boots, $150, available at Topshop at Hudson’s Bay, thebay.com 8. Nova Diamonds full finger Flower ring in 18k white and rose gold, 1.33ct total diamonds, price upon request 9. Pandora Moments Sterling Silver Charm Bracelet with Pandora Rose™ Clasp styled with (from left to right) Pandora Rose™ Space in My Heart spacers, Clear Pave Lights charms, Pandora Rose™ Sparkle of Love charms, Pandora Rose™ Love of My Life clips, Tumbling Hearts charms, Pandora Rose™ Interlocking Love charm and the Love Connection Safety Chain, $995

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10. Topshop Short Sleeve Drape Blouse, $60, available at Topshop at Hudson’s Bay, thebay.com 11. ELLE Jewelry “Tango” Fishhook Earrings, $159 12. Movado Women’s 28mm Sapphire Diamond Watch, $1,995 13. Thomas Sabo Sterling Silver Glam & Soul Ring with white zirconia-pavé, milky aqua, milky quartz, $529 14. Roots Helen’s Bag in Turquoise Prince with Natural Belgium Veg., $188 15. Stuller 14k 16” White Diamond Necklace, $551 16. Pandora Moments Sterling Silver Bangle bracelet styled with (left to right) Dazzling Daisies clips, Darling Daisies spacers, Floral Brilliance charms, and a Darling Daisies clip, $465 17. Topshop Margot Leather Boots, $140, available at Topshop at Hudson’s Bay, thebay.com 18. Topshop Moto Washed Black Ripped Hayden Jeans 30 Inch, $80, available at Topshop at Hudson’s Bay, thebay.com

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Last Word

Pink Paradise

From the Sterling Silver Collection, Thomas Sabo unveils this absolutely lavish Flamingo Pendant on a chain of paved beads. Radiating with a rich shade of fuchsia, this majestic bird is bedazzled by incandescent zirconia and synthetic corundum and set in 925 sterling silver with 18k rose gold plating. Adorned by an array of summer-inspired beads in tones of rose, blush, violet and crystal white, this spectacular creations beckons the sun to come out and play. Pendant retail price: $664 CJ

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TIME & JEWELRY

Find an authorized dealer at ELLEJEWELRY.COM elle@paj.ca

Find an authorized retailer at ELLEJEWELRY.COM

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