The independent voice for the industry since 1879
DECEMBER 2014
Canadian Jeweller Magazine Stunning handwork DESIGNER from Almari Design’s Vladimir Chakharian PROFILE Our take on what consumers FASHION will want in the coming months FORWARD
JEWELLERY APPS Stand apart from the crowd with your own app
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DECEMBER 2014
The independent voice for the industry since 1879
Canadian Jeweller Magazine ESTA BLISHED 1879
Vol. 135 / No. 08
Moniruz Zaman of The Bullion Mart Inc.
Moniruz Zaman has been the CEO of The Bullion Mart Inc., one of Canada’s most experienced wholesalers and retailers of precious metals, for over a decade. Before joining the company, Zaman worked as a newspaper editor. He says that the unpredictability of the markets can make operating in today’s precious metals industry very exciting. “I really enjoy the markets and if I am I’m managing the corporation, I’m managing the trade and the volatility that comes with that,” he says. “Watching this can be really exciting.”
OLI V IER FELICIO LUC Y HOLDEN I R I N A LY T C H A K M AYA A K BAY SCOT T JOR DA N ERIN BOOTH TA M A R A K E L LY CONTRIBUTORS
Associate Publisher / lucy@canadianjeweller.com Managing Editor / irina@canadianjeweller.com Editorial Assistant / maya@thergmgroup.net Art Director / scott@rivegauchemedia.com Production Manager / production@thergmgroup.net Junior Designer / tamara@thergmgroup.net Jessica Deeks, Véronique Dubé, Ryan Holtz, Sarah B. Hood, Larry Johnson, John Lamont, Liza Marley, Duncan Parker, Kuldip Rupra, Todd Wasylyshyn
SALES LUC Y HOLDEN
Advertising Sales tel: 416-203-7900 x6117 / email: lucy@canadianjeweller.com
HEAD OFFICE
Editorial Board
Publisher / olivier@canadianjeweller.com
1235 Bay Street, Suite 400, Toronto, Ontario M5R 3K4 tel: 416-203-7900 fax: 416-703-6392
Jean-Christophe Bédos Birks, President & CEO
MELANIE SETH
Haigo Derian L’Oro Jewellery
MONTREAL OFFICE
Gino DeVuono Movado Group of Canada
Controller & Operations / melanie@rivegauchemedia.com 230-2451 Chemin Lucerne, Montreal, QC H3R 2K5 tel: 514-381-5196 fax: 514-381-6223
Andrea Hopson Luxury Retail Executive Paul Mcfarlane Chanel Canada Marco Miserendino Bijouterie Italienne P.M. Inc. SUBSCRIPTION RATES
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Canada — one year, $185; two years, $175; three years $160. United States — one year, US$205. Foreign — one year US$205 (Subscriptions include Buyers’ Guide issues.) 8% P.S.T. for Newfoundland, New Brunswick and Nova Scotia residents. Single copies — $25; Buyers’ Guide $40. Bulk rate (Canada only, for six or more subscriptions) — $17.50 per subscription per year.
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CHANGE OF ADDRESS email: circulation@canadianjeweller.com telephone: 416-203-7900 fax: 416-703-6392 or send your cover label and new address to Canadian Jeweller 1235 Bay St., Suite 400, Toronto, ON. M5R 3K4
Beth Saunders Canadian Jewellery Group
PUBLISHED BY THE RGM GROUP Canada Post Canadian Publications Mail Sales Product Agreement No. 40678000. The publisher does not assume responsibility for the contents of any advertisement; any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or in part, without the express written permission of the publisher. Canadian Jeweller magazine is pleased to review unsolicited submissions for editorial consideration under the following conditions: all material submitted for editorial consideration (photographs, illustrations, written text in electronic or hard copy format) may be used by Canadian Jeweller and its affiliates for editorial purposes in any media (whether printed, electronic, internet, disc, etc.) without the consent of, or the payment of compensation to, the party providing such material. Please direct submissions to the Editor, Canadian Jeweller. Return undeliverable items to Rive Gauche Media, 1235 Bay St., Ste. 400, Toronto, ON Canada M5R 3K4.
Sevan Titizian G.C. International Ltd. Steve Turac Turac Luxury Group Inc. Moniruz Zaman The Bullion Mart Inc.
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DECEMBER 2014
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CHOOSE • CHANGE • CREATE
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Departments
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Contents 12 EDITOR’S LET TER 14 CONTRIBUTORS / BEHIND THE SCENES
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16 PRODUCT SHOWCASE 20 FOR THE RECORD News, trends and events
80 ST YLE COUNCIL Bold looks to combat the cold
27 WHAT'S ON The shows you can't miss 28 STAR WATCH Jaw-dropping looks from the red carpet 30 CJ GALLERY Avakian bedazzles in Monaco; Classic Creations kicks off Watch Fair; a star-studded night for Hamilton watches 54 ON THE COVER: HOWARD FINE JEWELLERS This top-notch Ottawa-based jeweller is living the dream after a massive store renovation by Irina Lytchak
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74 SHOWCASE / MARKETPL ACE
82 L AST WORD Frozen embrace: Maple Leaf Diamonds by Maya Akbay
CJ en français 47 LES NOUVELLES 49 DISTRIBUTEUR DE L'EST: VISER L'EXCELLENCE DEPUIS 60 ANS December 2014 cover photographed
^ Next issue spotlight:
by Jessica Deeks
Christine Jewellers
DECEMBER 2014
2014-12-10 9:21 AM
Canadian Jeweller B: 9.25 X 11.125in T: 9 x 10.875in L: 8.5 x 10.375
ephraim zion of Dehres Limited handles more diamonds in a day than most people see in a lifetime. Here he discusses the power of reputation, global diamond investment and why a GIA report is vital to any business built on integrity.
What’s something most people don’t know about your job? It’s the only business in the world conducted on trust. You sell 1 to 5 million dollars just on the telephone, without even a signature.
A diamond dealer’s most valuable asset? Reputation. Yes, you need a sense of artistic value and a knack for design, but the most essential part is integrity. You can’t survive without it.
What has doing business in Hong Kong taught you about the Asian market? It’s one of the strongest in the world. Every day, there are new millionaires and new businesses. Asians are very investment-conscious. Diamonds are safer and more profitable than money in a bank.
All-time favorite purchase? Most recently, a 100+ ct. D FL. Incredible brilliance and scintillation. Such a beauty. People fell down when they saw it. Did it arrive with a grading report? Ha, ha. GIA, of course. What responsible businessman, with a good reputation and name, would sell a diamond without a GIA report?
Why is a GIA evaluation so important to one’s reputation? It’s the most reliable, authentic, dependable gem institute in the world. People know that, especially in the Far East. Remember what I said about reputation? A GIA report is crucial.
Business words to the wise? Selling is an idea game. The more knowledge you have, the more confidence you feel.
GIA gratefully acknowledges those who use our resources to further world expertise in gems. Invest in your success at WWW.GIA.eDu
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Features & Columns
Contents
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36 FEATURE: THE SMART WATCH Not just another pretty face. Where does this technology fit into the traditional watch market? by Liza Marley
38 DESIGNER PROFILE: VL ADIMIR CHAKHARIAN Vancouver-based Almari Design jeweller gives us a glimpse into the fascinating world of traditional engraving by Sarah B. Hood
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40 COMPANY PROFILE: BULLION MART Moniruz Zaman talks to us about Bullion Mart's impressive growth by Irina Lytchak
42 MARKETING MAGIC Stand apart from the crowd with your own app by Ryan Holtz
68 RETAIL WATCH Don't turn a blind eye to the sales you could be making if you just think outside of the box by Todd Wasylyshyn
44 KEEPING TIME If it ain't broke, don't fix it
70 GEMS & GEMMOLOGY What happened to topaz before the invention of gemmology?
by Kuldip Rupra
by Duncan Parker
46 ON DISPL AY COLUMN Don't stock your display cases with the wrong product! by Larry Johnson
72 JVC COLUMN Behind the scenes at JVC - Part 1 by John Lamont
60 FEATURE: FASHION FORWARD Our trend guide to help you stay ahead of the holiday havoc
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Georgia May Jagger
CONTACT: 1 800 361 4611 INFO@THOMASSABO.CA
WWW.THOMASSABO.COM
Editor’s Letter
‘Tis the season Irina Lytchak, Managing Editor
WERE GEARING UP FOR THE HOLIDAYS and you must be too! It’s a very hectic time of the year but also a very rewarding one as jewellery sales tend to soar during the months that are all about gift giving and showering loved ones with luxurious jewels and sophisticated timepieces. For this issue, we teamed up with Howard Appotive to feature his stunning and newly renovated Ottawa store Howard Fine Jewellers on our cover as well as in a lavish spread on page 54. We also wanted to treat our readers with a comprehensive and visually striking trend guide for the new year, which you can find on page 60. On page 27, you will also find a show guide, complete with dates and website information, for the next several months to help you plan out your work and travel schedule. Finally, we want our retailers to continue furthering their education when it comes the endless number of digital and online tools available to help boost your business. That’s why, be sure to read Ryan Holtz’s informative column on apps on page 42 to see if having an app designed specifically for your business is just the thing you need to stay ahead of the game. Happy selling and happy holidays everyone! CJ
Photograph by Jacqueline Hornyak
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The Heart & Soul of Wedding Bands
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Jessica Deeks
Jessica Deeks is a commercial and editorial photographer specializing in portraits for advertising, magazine, and corporate clients. When she’s not shooting, she can be found watchung sci-fi movies, learning about astrophysics, listening to blues/soul/70s rock, or eating. Possibly all at once. Jessica is based in Ottawa and she shot Howard Fine Jewellers for this issue’s cover and cover story on page 54.
Ryan Holtz
Ryan Holtz is an internationally recognized automotive marketer, social media expert and renowned keynote speaker. He has established himself as a trainer, public speaker and overall marketing force. Known for his energy and “just do it” attitude, we’re so pleased that Ryan has joined our roster of columnists. You can find his column in this issue on apps on page 42.
Sarah B. Hood
This Toronto-based freelance journalist explores the culture of fashion, food and urban living in her many books and articles. Her work has been shortlisted for the National Magazine Awards, the Kenneth R. Wilson Awards (including her work for Canadian Jeweller Magazine!) and the Taste Canada – The Food Writing Awards. In this issue, you can read Sarah’s take on jewellery designer Vlamidir Chakharian’s remarkable journey on page 38.
Contributors
Behind the Scenes
Howard Appotive at his store’s new Rolex counter
For this issue of Canadian Jeweller Magazine, we chose Howard Appotive of Howard Fine Jewellers in Ottawa to be the star of the cover and cover spread. We invited distinguished Ottawa-based photographer Jessica Deeks to capture Howard’s story and she did a fantastic job doing so. Howard Fine Jewellers has been around for years and has grown to be landmark location in the downtown core of our nation’s capital. But the store needed a slight lift and Howard just recently wrapped up renovations, fittingly enough in time for the holidays and for us to cover the store’s journey in Canadian Jeweller. We want to thank Jessica Deeks for her amazing photography work and the Howard Fine Jewellers team for welcoming our magazine into their home and letting us tell their story. CJ
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DECEMBER 2014
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Nova
Product Showcase
Diamonds
Nova’s flower design, custom flex cuff eliminates the need for multiple stacking bracelets. The intricate floral weaves maximize the visibility of gold and diamonds. Weighing less than 100 grams in 18k gold and totaling over 8 carats of brilliant white diamonds, this cuff is sure to stun at any event or even on your daily stroll. Retail price: $39,825.
Atlantic Engraving
New from our Passion Noir Collection, a gentlemen’s and ladies’ matching duo of a 10k white gold, 6mm comfort fit set with 4 x 0.015cts and a 14k red gold comfort fit set with 4 x 0.01cts, diamond cut on seamless tubing blanks.
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DECEMBER 2014
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Product Showcase
Thomas Sabo From aqua to sapphire – be enchanted by the glowing blue hues of the radiantly beautiful jewellery from our new Glam & Soul Collection. Visit www.thomassabo.com for more details.
Stuller Holiday packaging from Stuller - Stuller is your onestop-store for packaging this holiday season. Find everything you need from wrapping paper and tissue to ribbons and bows. Ordering is quick, easy and available 24/7 on Stuller.com.
GIA
Introducing the GIA 4Cs App – Retailer Edition for iPad. GIA is using the latest technology to help educate and engage consumers in a conversation about the 4Cs of diamond quality. Designed to be used at point of sale, the app features video and interactive tools to educate customers about how GIA grades the 4Cs and offers direct access to GIA’s online database of GIA reports.
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Elle Time and Jewelry Using fashion as a benchmark for creative inspiration, ELLE Time and Jewelry reflects the most up-to-date and ready-to-wear trends. ELLE Time and Jewelry evolves from season to season, as colours and trends change offering a distinguished look that is chic, modern and bold. Ultimately we believe accessories should be a personal expression, celebrating a women’s love of style! ELLE Time and Jewelry – ESSENCE COLLECTION.
Lotus
Jewellery These stunning and unique selections from the Boudicca® collection by JewelPop Inc. are fabulous in antiqued hammered sterling silver with 14k gold plate beading and turquoise teardrop accents. Regular retail value - rings $139 & $99, pendant $89. Visit us online at jewelpop.com or call 1-866-431-4484 for more information.
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For The Record
News/Trends/Events Fancy Color Research Foundation debuts with pricing Index The Fancy Color Research Foundation (FCRF) has been unveiled along with a new pricing index. Initiated by Eden Rachminov, the author of The Fancy Color Diamond Book and winner of the NCDIA education award, the FCRF is a new research body that monitors the economic value and ethicality of the fancy colour diamond industry for consumers and traders. Going forward, a reputable board of advisors will be overlooking the proceedings of the FRCF. Membership of the FCRF is open to retailers, auction houses, wholesale traders/manufacturers, financial institutions, insurance appraisers and mining companies. Members of the FRCF have access to the Index. To apply for FRCF membership, visit http://www.fcresearch.org. The FCRF has also unveiled its price trend index, which is the first to measure the incremental value of fancy colour diamonds since 2005. The Fancy Color Diamond Index (The Index) shows that fancy colour diamonds, which mainly include yellow, pink, and blue diamonds, have been delivering consistent price increases since that time. The consistent growth in values is a reflection of the changing dynamics of global wealth. The Index has been developed by the FCRF using tens of thousands of fancy colour diamond transactions since 2005 and it will be updated every quarter.
Bulgari opens first Canadian flagship boutique Contemporary Italian jeweller Bulgari has opened its first Canadian store in Toronto’s Yorkdale Mall. The new 1,800-square-foot boutique is designed inspired by Mediterranean marble and stone and carries the brand’s full portfolio of products, which include jewellery, accessories, watches and fragrances. This particular location retails Bulgari’s classic collections like Serpenti, DIVA and Monete as well as one-of-a-kind high-end pieces and is also a launching pad for the new Bulgari MVSA collection. This new line pays tribute to the muses of ancient Greece through 26 pieces that feature blue topaz, amethyst, citrine, onyx and tourmaline to name only a few of the gems. The layout of the store also contains a VIP area, which will allow customers to view the precious items in complete privacy. The new store opening also marks a milestone for Bulgari – 130 years. As part of the LVMH Group, Bulgari has solidified its reputation for creating magnificent jewellery and representing Italian prestige. “Bulgari represents the ultimate in craftsmanship, creativity and innovation,” says Jean-Christophe Babin, CEO of Bulgari. “We are thrilled to open this store and to bring that extraordinary combination to Canada in a manner that perfectly represents the modern Bulgari brand while still paying tribute to our rich Roman heritage.”
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FOR INQUIRIES CONTACT steelx@paj.ca
For The Record
Pandora teams up with Disney Pandora has teamed up with Disney Consumer Products to launch their Disney jewellery collection featuring some of Disney’s most beloved icons. The collection has officially launched in all Pandora stores across North America, Central America, and the Caribbean. It’s also available on DisneyStore.com as well as in various Disney merchandise retailers. The 10-year partnership between the two companies was announced back in August. The 25-piece collection of sterling silver and 14k gold charms with flush-set cubic zirconia brings Pandora’s craftsmanship and Disney’s whimsical world of characters together. Beloved Disney characters like Mickey Mouse and Minnie Mouse are featured on hand-blown Murano glass charms and sterling silver charms, clips, and spacers. Some of the charms include Disney’s “Believe” and “Dream” openwork designs as well as a sterling silver “Be Magical” heart. Sixteen additional pieces will be available exclusively at Disney parks, Disney cruise ships, and Disney’s Hawaiian resort Aulani. “Pandora’s new Disney collection will excite consumers and give them a new way to inspire others,” says Beth Moeri, Pandora chief merchandising officer. “The new pieces, inspired by classic Disney characters, celebrate those whimsical moments that can make the everyday feel magical.”
Corona Jewellery Company welcomes new vice president of sales Corona Jewellery Company has appointed Cameron Gillies as the new executive vice president of sales. President John Minister announced the new decision in a recent press release. Gillies will start his position in January and manage the global sales team as well as help to develop customer relations further. “Cameron presents a unique opportunity for Corona to expand. I feel his broad jewellery industry experience combined with Corona’s skills and industry strengths are a perfect fit,” says Minister. “Its commitment to its core competencies of quality, integrity and value are what inspires my passion for our industry. I look forward to working closely with John and the entire Corona family.” Gillies previously worked for Dales of Edmonton for eleven years, creating new retail brands as well as showing initiative with store design and lease negotiations. He then moved on to Canadian jewellery manufacturer A&A Jewellers for the next sixteen years, finally moving on to Martin Ross Group as president in 2009. Corona Jewellery Company, a third generation family business, was started in 1959 and has since grown to be one of Canada’s best-known jewellery manufacturers. Corona Jewellery offers everything from gold and platinum rings, necklaces, and bracelets, to earrings and pendants.
Canadian diamond miner donates to Alzheimer’s research Canadian diamond miner and philanthropist Charles Fipke has donated $3M to the University of British Columbia’s research for Alzheimer’s disease. Fipke
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has also given $600,000 to labs at the Djavad Mowafaghian Centre for Brain Health to contain the proper equipment. The centre belongs to the UBC Faculty of Medicine and Vancouver Coastal Health. Fipke has also given $5.5M to purchase brain imaging technology. The machine combines the technology of PET with MRI, in order to help scientists research more efficiently. Fipke’s involvement to the cause is credited to his longtime friendship with former British Columbia premier Bill Bennet, who suffers from the disease. Fipke’s contribution will go to the Start an Evolution campaign started by UBC, which stands as the most ambitious fundraising campaign in Canada. The campaign sets out to raise $1.5 billion by the end of the year as well as get 50,000 UBC alumni involved.
LVMH to produce smartwatch Despite reluctance to come out with a smartwatch in the past, LVMH is said to be in talks to collaborate with a tech partner to work on a smartwatch. Watch division president Jean-Claude Biver told the Wall Street Journal that LVMH is in talks about a partnership with a high tech company, and possibly coming up with a smartwatch in nine months. LVMH owns watch brands Bulgari, TAG Heuer, FRED and Hublot. “Others have done smartwatches before,” he said about Apple’s recent smartwatch called the Apple Watch. “But when Apple does it, it will sell.” He credited Apple for LVMH’s recent decision to bring high fashion and high technology together. Apple recently unveiled the Apple Watch, which also comes in a luxury version, with a more stylish band and a gold-plated case. Biver had previously announced that TAG Heurer was in the process of working on a smartwatch.
DECEMBER 2014
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TM
Visit these upcoming trade shows to see all of our exceptional jewellery brands Toronto Gift Fair Jan 25 to 29 Booth 7529
Alberta Gift Fair Feb 22 to 25 Booth 4417
速
Atlanta International Gift Market Jan 6 to 13 Showroom B2 - 1612
866.431.4484 info@jewelpop.com www.jewelpop.com
For The Record
Gem hunters unveil luxury jewellery at Toronto’s Fashion Week Aside from the beautiful and at times eclectic fashions, World MasterCard Fashion Week in Toronto also included a stunning luxury jewellery debut from a duo of international gem hunters. Designers Ron LeBlanc and Diane Robinson made a statement by showing off their latest gemstone creations in a typical fashion show setting, with models strutting down the catwalk in very simple yet barely there black vest and short ensembles, placing the focus on the jewels. To the audience’s delight, the show was concluded by an appearance from gorgeous Suits star Gina Torres who was escorted down the runway by two striking Irish Wolfhounds. Today, Huntress is a lavish jewellery and handbags brand operating out of a private Queen Street salon in Toronto that can be visited on an appointment basis. Owners Robinson and LeBlanc source their gems from locations like Burma and Zambia, working directly with the miners there. LeBlanc’s experience as a gemmologist for over 30 years combined with Robinson’s background in luxury management laid the foundation for their business. The duo started designing jewellery for private clients in 2004, and went on to have their own show on the Travel Channel called Gem Hunt. The Toronto Star reported that Robinson and LeBlanc are hoping for a bricks-and-mortar location to open in Holt Renfrew in the future.
Photo courtesy of George Pimentel
10th annual Diamond Dinner raises more than $21,000
Patent Pending
According to The Williams Lake Tribune, the 10th annual Diamond Dinner and auction held at the Signal Point Event Centre in B.C. raised more than $21,000 toward the Cariboo Chilcotin Child Development Centre and the Women’s Contact Society. The auction items during the dinner, which was graciously donated by Signal Point, included a trip to Mexico, a three-day fishing trip, and a visit to Harrison Hot Springs. The event also included a raffle of a Canadian-cut diamond that has been purchased from Woodland Jewellers by event organizers for the past 10 years. The prize came with a setting of the winner’s choice donated by Woodland Jewellers and designed by Geoff Bourdon. This year’s winner, Mae Getz, was presented with a diamond as well as $1,200 worth of custom work on behalf of Woodland Jewellers. One of the event’s beneficiaries, the Women’s Contact Society, will be supporting the Good Food Box program with its share of the total money raised. The Child Development Centre will be funding the new Cariboo Autism Center, which is set to open in 2015.
Researchers progress in use of nanodiamonds for biomedical research It dances vibrates like a hummingbird sings to your Heart Beats... Jewelry with the moving centre stone HEART BEATS COLLECTION . DANCING STONE COLLECTION . LOVE BEATS COLLECTION
Rousseau Chain is the exclusive Canadian distributor and patent holder for tuning fork mechanism
ROUSSEAU
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A study by Cardiff University researchers published in Nature Nanotechnology has come up with a new way of viewing nanodiamonds inside living cells of humans. The new method could be used for biomedical research and cancer therapeutics, among others. Because of their low toxicity level and size, which is a thousand times smaller than human hair, nanodiamonds can be used for transporting drugs into cells and view processes inside tissues and cells. Nanodiamonds prove to be useful to scientists because of their high compatibility with human cells and their chemical properties. Cardiff University’s Schools of Biosciences and Physics have optically viewed non-fluroescing nanodiamonds using the chemical bonds that vibrate inside the diamonds’ structure. “This new imaging modality opens the exciting prospect of following complex cellular trafficking pathways quantitatively with important applications in drug delivery,” Professor Paola Borri from the School of Biosciences, who led the study, told Health Canal. “The next step for us will be to push the technique to detect nanodiamonds of even smaller sizes than what we have shown so far and to demonstrate a specific application in drug delivery.”
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Because all sizes should be created equal. The TRUE-SIZE Ring Sizing Set was born of Kate Wolf’s frustration with inaccurate sizing tools and the impact they have on customer service. Her solution? Build a better system. One with tools that are precisely calibrated to one another and truly consistent, so you can size and design for your customers accurately the first time, every time.
Top photo: Paola Miserendino, merchandising director and co-owner of Bijouterie Italienne: Sonia Tridico, brand manager of Gucci Watches & Jewelry; Marco Miserendino, VP & general director of Bijouterie Italienne; Lena Nazzaro, director of sales Canada of Gucci Watches & Jewelry
Photos courtesy of Sébastien Roy
Bijouterie Italienne treats loyal customers to a night of luxury This November, Paola and Marco Miserendino of Bijouterie Italienne in Montreal held an exclusive evening for their beloved clients. The store’s customers were treated to a viewing of the latest jewellery masterpieces by respective representatives from high-end brands like Gucci, Pomellato, de Grisogono, Forevermark and Frederique Constant. Gucci presented a range of jewels from its Bamboo, Horsebit, Running G and Diamantissima collections, as well as two stunning rings – one adorned with a yellow quartz and the other sprinkled with black diamonds. Watches from the most recent collections were also available, including the new I-Gucci timepiece with a black dial, orange digit and strap. The retailer also showcased Pomellato’s Arabesque and Capri collections, which were bold and daring. De Grisogono showed off several pieces from its Sole and Allegra collections, complete with multi-coloured stones and imposing cabochons. Forevermark revealed impressive diamond creations with each diamond inscribed with an icon and individual number as proof of the promise that it has met Forevermark’s standards of beauty, rarity and responsibility. Last but not least, Frederique Constant boasted its passion for detail, presenting the Manufacture Tourbillon calibres, the most technologically advanced set of watches from the company. From shiny, stainless steel to glossy, rose gold, the pieces exhibited during this event were sleek and elegant, offering the perfect opportunity for new clients and returning aficionados to let their imagination run wild.
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CANADIANJEWELLER.COM
TRUE-SIZE Ring Sizing Set 115-328 & Steel Ring Sizing Mandrel 115-329 by Wolf Tools®
888.225.6422 riogrande.com
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For The Record
Harbourfront Centre’s first Venture Awards Toronto’s Harbourfront Centre has announced a new awards program that aims to help up-and-coming artists and graduating Artists-in-Residence succeed as entrepreneurs. Each year, the Craft & Design Business Advisory Committee of the Harbourfront Centre will assess applicants based on their plan of business, after which two recipients will be awarded with the Dalglish Family Foundation Venture Award and given $15,000 each toward their idea or company. For the inaugural edition of the awards, the committee selected two artists, Heather Rathbun and Stephanie Fortin. Rathbun of Heather Rathbun Jewellery Design and Fortin of Coeur de Lion, are both graduating artists from the Craft & Design Studio Artists-in-Residence program. Rathbun, a jewellery designer, has an aesthetic of refining contemporary jewellery by integrating elements that are inspired by mathematics and mechanics. Her work can be found on www.heatherrathbun.com. Fortin specializes in handmade fashion and domestic textiles that she creates using a folding and clamping technique. Visit her website www.coeurdeliontextiles.com for more information. To learn more about the Artists-in-Residence program, visit www.harbourfrontcentre.com/craft/about/.
Melanie Egan, head of Craft & Design at Harbourfront Centre; Camilla Dalglish; Heather Rathbun, jewellery designer; textile artist-entrepreneur Stephanie Fortin
Jewelers Mutual hires new CEO Jewelers Mutual Insurance Co. CEO Darwin Copeman is set to retire in 2015. The board of directors have selected former executive partner and Triad Analytic Solutions President Scott Murphy to replace Copeman. Murphy has also worked as chief operating officer at GMAC Insurance as well as having executive or management experience with Infinity Insurance and Windsor Insurance Group. “Jewelers Mutual’s board of directors is unique in that it includes representation from both the jewellery industry and the insurance industry, making it a strong leadership team for a company so deeply connected throughout the industry it serves,” Board Chairman Mark Fiebrink said in the company’s statement, National Jeweler reports. “We expect that Scott Murphy is going to be a terrific asset to the company, leading Jewelers Mutual into its next century of success.” Murphy will officially join Jewelers Mutual in January.
Diamond industry to gain new prospects in Armenia The diamond industry has been gearing up for a revival in Armenia, according to the Deputy President of Alrosa, Andrey Polyakov. The Russian company not only owns 97 per cent of Russia’s diamond industry, but is also credited for a quarter of the world’s raw diamond production. Polyakov recently spoke with ArmenPress as he attended the Armenia-Jewelry Regional Center forum that took place in Yerevan, Armenia. “The intergovernmental agreement signed between Armenia and Russia provides for the import of uncut diamond to Armenia for the Russia’s domestic market prices. In particular, the export duties are cancelled. According to the agreement, first the entire volume of the necessary raw materials will be transferred to Armenia to be processed,” he told ArmenPress. “There is an agreement with the Armenian side on the exchange of statistical data, which shows the necessary volume of the raw materials, the processing volume and based on that, the number of the raw diamond, exported to Armenia, is being determined.”
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What’s On Trade Shows
Gear up for the new year by staying informed on what shows are bound to be the biggest hits in 2015. The following is a list of key dates, location and contacts for the top shows around the world in the coming months to make YOUR life easier:
January: 5 – 6: International Watch and Jewelry Guild Show (Las Vegas, USA) iwjg.com 9 – 12: Malaysia International Jewellery Fair – Spring Edition 2015 (Kuala Lumpur, Malaysia) mifj.com.my/mijf_spring/ 18 – 20: JA New York Winter (New York, USA) ja-newyork.com 21 – 24: IJT International Jewellery Fair Tokyo (Tokyo, Japan) ijt.jp/en/ 23 – 26: Bijorhca Paris (Paris, France) bijorhca.com 23 – 28: VicenzaOro Winter (Vicenza, Italy) vicenzaoro.com 24 – 26: Jewelers International Showcase (Miami Beach, USA) jisshow.com 24 – 28: Bangkok Gems & Jewelry Show (Bangkok, Thailand) bangkokgemsfair.com 24 – 26: Miami National Antique Show (Miami, USA) miaminationalantiqueshow.com 25 – 29: CGTA Toronto Gift Show (Toronto, Canada) cangift.org 25 – 27: Mode Accessories Show (Toronto, Canada) mode-accessories.com
2 – 7: JCK Tucson (Tucson, USA) tucson.jckonline.com 3 – 8: AGTA Gemfair Tucson (Tucson, USA) www.agta.org/gemfair-tucson.html 4 – 6: Centurion (Scottsdale, USA) centurionjewelry.com 6 – 9: New Orleans Gift and Jewelry Show (New Orleans, USA) helenbrett.com 13 – 17: Ambiente 2015 (Frankfurt, Germany) ambiente.messefrankfurt.com 20 – 23: Inhorgenta 2015 (Munich, Germany) inhorgenta.com 20 – 23: 8th Signature show (Mumbai, India) iijs-signature.org 22 – 25: Alberta Gift Fair (Edmonton, Canada) cangift.org 23 – 24: International Watch and Jewelry Guild Show (Dallas, USA) iwjg.com 25 – 28: Feninjer (Sao Paulo, Brazil) ibgm.com.br/site/ 28 – March 1: Australian Jewellery Fair (Gold Coast, Australia) jewelleryfair.com/au/ 28 – March 2: Atlanta Jewelry Show (Atlanta, USA) atlantajewelryshow.com
26 – 27: International Watch and Jewelry Guild Show (Miami, USA) iwjg.com
March:
29 – Feb 9: JOGS Tucson Gem and Jewelry Show (Tucson, USA) jogsshow.com
3 – 6: Asia’s Fashion Jewellery & Accessories Fair (Hong Kong) asiafja.com
30 – February 11: Pueblo Gem & Mineral Show (Tucson, USA) pueblogemshow.com
4 – 8: Hong Kong Convention and Exhibition Centre (Wan Chai, Hong Kong) hktdc.com
31 – February 14: Arizona Mineral & Fossil Show (Tucson, USA) mzexpos.com
8 – 10: MJSA New York (New York, USA) mjsa.org
February:
12 – 15: Istanbul Jewelry Show (Istanbul, Turkey) ubmrotaforte.com
1 – 3: Antwerp Diamond Trade Fair (Antwerp, Belgium) antwerpdiamondfair.com 1 – 5: International Fashion Jewelry & Accessory Show (Orlando, USA) ifjag.com 1 – 5: Spring Fair International 2015 (Birmingham, UK) jewelleryandwatchbirmingham.com
13 – 15: The Gem Expo- Spring (Toronto, Canada) thegemexpo.com 19 – 26: Baselworld 2015 (Messe Basel, Switzerland) baselworld.com 23 – 24: International Watch and Jewelry Guild Show (Las Vegas, USA) iwjg.com 22 – 25: Quebec Gift Fair (Montreal, Canada) cangift.org
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Alluring Adornments Starwatch
These lovely ladies know that it takes to make a jaw-dropping impression on the red carpet.
Red Hot Taylor Swift dressed for the occasion when she wore a white bandeau top and cute red pencil skirt to the 2014 iHeartRadio Music Festival at the MGM Grand Garden Arena in Las Vegas. The remarkable songstress had her hair styled into soft waves and matched that with her signature red lip while sporting a dazzling Le Vian diamond ring ($4,598).
Sleek n’ Chic Angela Bassett was all class with no fuss at the Television Academy’s 2014 Emmy Awards Performers Nominee Reception held at the Pacific Design Center in West Hollywood, California. The enigmatic actress wore a sleeveless, low cut jumpsuit with a roped belt, which she accessorized with a black clutch and matching heels. The star added a doze of shine and sparkle by putting on a pair of striking Carla Amorim black diamond and jade earrings ($26,136).
Tempting Turquoise Rebecca Romijn looked absolutely marvelous in a striking turquoise dress by Oriett Domenech and a pair of sleek black pumps when she attended the 2014 New York Comic Con at Jacob Javitz Center in New York City. The beautiful blond completed her look with a pair of shimmering M.C.L. by Matthew Campbell Laurenza earrings ($1,600).
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CJ Gallery
Avakian bedazzles the Monaco Yacht Show
This year marked the biggest edition of the Monaco Yacht Show to date. The event included the presence of over 110 opulent yachts lined up in Port Hercules of Monaco while luxury jeweller Avakian was invited to co-sponsor the Upper Deck Lounge alongside Porsche and Ulysse Nardin. As the sole jewellery sponsor of the show, Avakian took the opportunity to showcase some of its latest magnificent creations at a pop-boutique. The jewellery brand also held a more comprehensive exhibition of its pieces at the Salon Pucini in the Hotel De Paris, Monte Carlo. Some of the pieces on display included a pair of pink diamond earrings set with two pear-shaped pink diamonds and surrounded by small white pearshaped diamonds as well as a ring mounted with an eternally flawless 3.97ct fancy pink diamond and earrings set with two fancy yellow pear-shaped diamonds totaling 9cts along with white diamonds. “Avakian’s jewels always make for great talking pieces and they added to the success of our magical evening devoted to Asian clients,” says Haig Avakian, client director. CJ
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Classic Creations kicks off annual Watch Fair Family-run jewellery retailer Classic Creations kicked off their annual Watch Fair last week with a private cocktail evening for clients and partners at their Newtonbrook Plaza locations in Toronto. The Freibergs were all on hand to greet and mingle with their guests while the sales reps for the various watch brads carried by the store showcased the latest models to hit the marketplace. The Watch Fair ran for two full days, from Friday, October 24 to Saturday, October 25, giving visitors an opportunity to really get to know the different watch brands sold at Classic Creations, including Montblanc, Chanel, Shinola, Baume & Mercier, Ebel, Carl F. Bucherer, and JeanRichard, which lands in Canada for the very first time. CJ
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A star-studded night for Hamilton
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6. 1. Matthew Morrison 2. Allen Leech, Matthew Goode 3. Channing Tatum, Steve Carell 4. Emily Blunt 5. Kiernan Shipka 6. Steve Carell, Bennett Miller, Channing Tatum
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Hamilton watches recently teamed up with Los Angeles Confidential magazine to host the 8th annual Hamilton Behind the Camera Awards at The Ebell of Los Angeles. The event paid homage to the people that work behind-the-scenes for various films. The watch brand also marked its participation in over 400 movies as well as being a part of the latest sci-fi hit, Interstellar. In the film, Matthew McConaughey’s character Cooper wears the Hamilton Khaki Pilot Day Date. “Watchmaking and filmmaking are similar in that we both share a passion for creating something uniquely beautiful that inspires and touches our audience,” says Sylvain Dolla, CEO of Hamilton International Ltd. The individuals that were honoured during the event were chosen on the basis of the movies that they appeared in this year and/or qualified at movie festivals like Cannes, Toronto and Venice. Some of the names included in this year’s list of awards honourees are director Bennet Miller, producers John DeLuca, Rob Marshall, and Marc Platt, film editor Sandra Adair, cinematographer Robert Yeoman, and screenwriter J.C. Chandor. CJ
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INDULGE IN THE MAJESTY OF REIGN BY PAJ
STERLING SILVER WITH DIAMONDLITE™ CUBIC ZIRCONIA Inquire 866-837-3553 • reign@paj.ca
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The Smartwatch. Not just another pretty face
Feature
Apple Watch available 2015 apple.ca
Where does technology fit into the traditional watch market? by Liza Marley
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THE WATCH IS A CLASSIC PIECE OF JEWELLERY. Rolex. Longines. TAG Heur. Breguet. Timex. Movado. Patek Philippe. And the list goes on. It can be traced back centuries and to specialists around the globe. Houses that are legendary for their fine craftsmanship and precision movements. Fabricators known for their complex mechanics that keep perfect time. Artisans known for their exceptional face designs. Manufacturers recognized for durability. Just a year or two ago nobody would ever have guessed that Apple would mingle among those esteemed names, and nobody would have used the term ‘smart’ to describe a watch. “Technology will augment the traditional watch, not replace it,” says Technology Expert, Marc Saltzman. “It will add ‘smarts.”
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Left: Apple Watch available 2015 apple.ca Right: Timex Ironman One GPS+ with HRM, $489.99, available at WATCH IT! retailers across Canada and WATCHIT.ca
“Technology is embedded in everything now; shirts with fitness sensors, earrings with Bluetooth, a car can almost drive itself,” says Saltzman. There is a strong demand for incorporating more and more technology into daily life and a watch is, simply put, among the most accessible places to integrate technology into personal wear. “It’s glanceable technology,” says Saltzman. On the wrist, a smartwatch has numerous functions. It can analyze activity – worn atop a pulse point, it can give provide bio feedback like your heart rate, calories burned and act as a pedometer. “It’s connected. And it can do more. At this point, a smartwatch is just an extension of your phone,” says Saltzman. The smartwatch can alert you immediately when you receive a message. The small display offers enough room for the wearer to read an email and has room to display apps, to let you search the web – many models even offer a camera. “And,” he says, “It can alert you when you leave your smartphone behind.” Apple upped the ante and made it a marketable reality when it added interactivity – a small knock on your wrist is your watch communicating with you, letting you know you have a message waiting. It’s a personal touch. With voice interactivity, there’s no need for a tiny keyboard. Apple introduced the Digital Crown. Working to evolve the traditional key component of a watch, they created a function feature as emblematic as the iPod wheel or the iPhone home button. According to Apple (apple.ca), the Digital Crown is “A versatile tool that answers the fundamental challenge of how to magnify content on a small display.” It also works like the iPhone home button for navigation. The interactivity is significant and without this advance, watches couldn’t have gotten ‘smart.’ Navigation capabilities are key. While Apple has the cachet and brand loyalty to make a big splash, there are other ‘smarter’ smartwatches out there, and that were there earlier than Apple, offering a more sophisticated experience. The Samsung Gear family ranks high on Saltzman’s radar. The Gear S takes a SIM card so it can actually make calls and function on its own, using 3G, Bluetooth and Wi-Fi, without relying on being connected to the wearer’s phone. But what kind of impact is the smartwatch having on the traditional watch market? “The smartwatch is a fashion and technology fusion,” says Darren Bondar, owner and founder of WATCH IT!, a Canadian watch retailer. He sees it as an
opportunity for many people to return to wearing watches. “A lot of people who say, ‘I don’t wear a watch, I have the time on my phone,’ will come back with greater interest.” As a retailer whose watches fall in the fashion category, Bondar is adding the smartwatch to his merchandise roster. “Traditional watch companies like Timex will come out as a leader with a great smartwatch that will knock people over. Traditional watch manufacturers can play in the market.” In fact, Apple has tried to capitalize on the fashion market by offering three distinct collections: Watch, to appeal to the trendsetting crowd; Watch Sport, which, as the name suggests, will appeal to the more athletic demographic with colourful fluoroelastomer bands; and Watch Edition, to appeal to those looking for prestige, aimed to compete with the luxury watch market. But there’s something more essential about watches than just telling time. It’s not what a watch can do, but even more so what a watch means to the wearer. Sian Williams, president of Bulova Canada, doesn’t see the smartwatch captivating the traditional watch market. “Purists, collectors and watch aficionados will always appreciate the engineering, craftsmanship and precision of timepieces, especially from reputable watch brands with a strong heritage,” she says. “It is similar to how people see their car as a reflection of their appreciation for quality engineering, mechanical marvels and brand integrity.” “I believe that watches punctuate the milestones in our lives – they are given as gifts of love, recognition and celebration – hence there are emotions attached to watches that aren't seen with electronics,” says Williams. “It’s not unusual for technology to replace technology,” says Saltzman, “It’s the fastest moving industry on the planet.” That makes technology, including the smartwatch, disposable – quite the opposite of the heirloom quality of a finely crafted timepiece. With constant innovation, smartwatches don’t have the longevity of use that a traditional watch does. People who love and embrace technology will always be interested in adapting to the next new thing. Appreciation for finely crafted watches with pedigree will also always have a strong market too. With many traditional watchmakers starting to embrace the trend and produce their own brand of smartwatch, it will be interesting to see how smart a watch can get! CJ
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Ring Leader Designer Profile
The stunning handwork of Vladimir Chakharian and Almari Design by Sarah B. Hood
“I AM LIKE A RHINOCEROS IN CANADA; nobody does this work anymore,” declares Vancouver-based Vladimir Chakharian of Almari Design. Chakharian is a specialist in the painstaking traditional craft of engraving. He began his training as a youth in Russia under his father, Vartan Chakharian. He also studied foreign languages, becoming skilled in French, and applied to the Government of Quebec to move there. “I came to Montreal, because I didn’t know that Toronto or Vancouver existed. For me, Canada was Montreal,” he says. He arrived in 1993, imagining that he would pursue a teaching career. However, he soon found he would be required to study for an additional three years before he could be certified to teach in the regular school system. With a family to support, Chakharian felt he couldn’t afford the investment in time. However, he was happy to turn his sights on jewellery again, because, he says, “jewellery was my big pleasure: you start and you finish, [whereas] when you teach, you never see the result.” In a very short time, Chakharian opened his own office in downtown Montreal. His skills were soon in demand for high-quality gifts and ceremonial pieces, including both jewellery and items like medals, cigar cutters and flasks. “I was making hand engraving for jewellery stores and for manufacturers, and I was doing my jewellery for private people,” he says. He also
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exercised his teaching skills as an instructor at the Cégep du Vieux Montréal, which has a high reputation for its fine arts programs. In 1997, he built his first website. “I started little by little to show my work; the first website was very simple,” he says. Since then, it has grown a lot; in fact, the site now drives much of his business, he says: “Ninety per cent of my customers are Americans. I made a couple of rings for Australia, New Zealand, Norway, only two or three in England; I receive lots of requests from Turkey.” His son Albert Chakharian, who owns his own internet business, assisted with the initial design and has helped ensure that the site performs well with search engines. These days, Chakharian focuses strongly on signet rings, and the site is optimized so that a potential customer who uses Google’s image search function to browse for signet rings will almost certainly spot some of Chakharian’s work and be drawn to his site. In September of 2004, the lease on his Cathcart Street office ran out, and a stone setter friend somewhat casually suggested Chakharian should explore the city of Vancouver. He took a trip out west, liked what he saw and packed his tools. “One month later, I was already in Vancouver,” he says. “My wife came from Montreal with my daughter and my son came from Toronto.” Chakharian still takes pleasure in his craftsmanship. “I never copy something from somebody; I hate to repeat the same piece two time or three
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times,” he says. Occasionally he puts the time into a unique piece like a gold watch for someone in his own family. He collects books about the history of design, which he consults for inspiration. At one time he used to drive to New York frequently to visit a particular 28th Street shop. “I was driving seven hours at least three times a year,” he says. “I was sitting there hours and hours choosing the books.” Of all the historical design styles, he says, “my favourite is Victorian style; I find Victorian design is the richest one. You look at the Victorian arabesque; the arabesque in the Empire style is completely different.” Unfortunately, “[The] North American market is not built for engravers. The problem is the generation of hot dogs and hamburgers; they are very far from hand engraving and the Victorian style, the iPod and iPhone generation.” He believes the jewellery industry has a role to play in keeping hand engraving alive, since “if you do not show high-end jewellery, nobody will buy it. “But some families, they keep the history, and the people remember their background and they know the culture; they know the country they came from,” he says. “I know that this work will be appreciated after my death, like a Modigliani.” CJ
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A Golden Era
Having recently solidified a spot as an authorized dealer of The Royal Canadian Mint, Bullion Mart continues to emerge as one of Canada’s leading wholesalers and retailers of precious metals. by Irina Lytchak
MANY CANADIAN INDUSTRY MEMBERS are very familiar with the name ‘Bullion Mart’ so it’s no wonder that the precious metals distributor has recently secured the spot of an authorized dealer for The Royal Canadian Mint, which produces all of Canada’s circulation coins and designs and manufactures precious metal and collector coins. “I’m proud to be Canadian because The Royal Canadian Mint is one of the best manufacturers, refiners and producers of the bullion in the world,” says Moniruz Zaman, president and CEO of The Bullion Mart Inc. “It’s very hard to become a dealer with the Royal Canadian Mint, they don’t accept just anyone. We’ve been working with them for quite some time but the new ranking and upgrades happened recently; about one year ago.”
A “royal” partnership In Ontario alone, Bullion Mart is one of five Royal Canadian Mint dealers. When it comes to the work that Bullion Mart does for The Royal Canadian Mint, it spans a very wide range of services. “We have a couple of segments of the business that we work on for [The Royal Canadian Mint],” explains Zaman. “We do all of our refining for them, which we send to their headquarters in Ottawa. We also deal with
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The sky is the limit
1. 2015 $250 Flora and Fauna Set Aster & Bee 2. $5 Poinsettia Reverse 3. 2015 $250 Flora and Fauna Set Tulip and Ladybug 4. 2015 $250 Flora and Fauna Set Obverse 5. 2015 $250 Flora and Fauna Set Lily pad & Frog 6. Cougar Pouncing Snow 7. 2014 $20 Fine Silver Coin - Hockey Canada reverse 8. 2015 $250 Flora and Fauna Set Coneflower and Butterfly 9. $10 Holiday Reverse
bullion, investment and gold coins, as well as with gold and silver bars.” Aside from being an authorized dealer for The Royal Canadian Mint, Bullion Mart provides clients with up-to-the-minute market quotes, employs a number of bullion specialists, and specializes in the melting, refining, and analysis of customers’ precious metals. The company also has a strong focus on numismatics specifically produced for collectors; a sector of the business that falls under one of the wealthiest markets in the world.
Tracing back roots Bullion Mart is a family business that has been passed down through the generations. It was originally established overseas by Zaman’s father and brothers. Zaman, who was born in Bangladesh, travelled all over Asia before settling in Canada and bringing the business with him. “All of these transitional periods made me learn of the world,” says Zaman. “But I always dreamed about snow and living in a winter country. I love it!” Today, Zaman is running a very successful operation out of his Toronto office, which in many ways can be attributed to his positive outlook on life. “There’s a lot of negativity surrounding our lives,” he says. “But at the same time, we’re growing because people have been giving us opportunities.”
On a similar and very positive note, Bullion Mart has also been going through an expansion and what Zaman refers to as “upgrade of our corporation.” Previously located at the infamous Dundas Square location in downtown Toronto, Bullion Mart has now moved offices to a more convenient locale as well as opened a new space in Quebec, which has meant a significant expansion of the company’s team. “In 2015, we want to open in Germany,” says Zaman. “I have a high demand and request to have a facility there, so that’s the next plan. I’m planning to visit to take the initiative.” Bullion Mart’s refining segment of the business has now moved to a separate location in the Brampton-Mississauga area and another to the Richmond Hill area. They also extend their reach around the world, having offices in Dubai, Singapore, New York, Hong Kong and London, U.K. “This is a sign of success,” says Zaman. “This is a sign of the business growing and a sign of the appreciation from all of our clientele. I’m very happy that we’re all in the same team.” But while things are thriving on the business side of things, Zaman feels that there aren’t enough resources and tools for younger people to get educated about the metal refining and bullion industries. “I never think small. I have a plan, depending on the revenue that Bullion Mart brings in; I’d like to do some social work. Since the money is coming in from our society, it should be put back into it for improvement,” he says. Zaman brings up an interesting point—it’s very difficult to find a program, faculty or even a course that concentrates on bullion education. “We don’t have any specialized courses, schools or departments for education on the bullion market,” he continues. “You can’t get a PhD on refining or the bullion market. And that’s why I have planned to integrate with a university to have this kind of knowledge and degree possible. If I have been given the opportunity to have this knowledge, I feel like I need to distribute it to others.” “It’s not only about making money. It’s about giving our children the opportunity to learn about this industry.” CJ
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There is an app for that!
You can find an app for virtually anything today, so why not stay ahead of the game and create one for your own store or brand? by Ryan Holtz
Marketing Magic SMARTPHONE TECHNOLOGY IS RULING OUR EVERY DAY LIVES so it’s no wonder that jewellery customers today are visiting your “virtual” showcase in record-setting numbers. They’re doing so by using a self-contained program or piece of software designed to fulfill a particular purpose. It’s called an app and it’s an application downloaded onto your mobile device. With numerous options online for jewellery customers to choose from, as a retailer you should think of an app as a method for you to organize and present the very best that you would like your customers to see. An app gives you the ability to curate content (your product) into very select and strategic places. Think of it this way: if you have several jewellery collections made up of multiple pieces, you wouldn’t put every single piece in your showcase, but only the very best. The same thing applies when it comes to an app. There are over 1.2 billion app users today and 18 per cent of them are North Americans, which means that being a jewellery retailer and having your own app will most likely add value to your product and create a bit of separation between you and your competitors. Some of you may wonder, “How does an app help sell more product?” Imagine that a customer is looking for the perfect Christmas gift and they stumble upon your newly designed and launched app because you sent them a notification about it. Your app allows the customer to see the latest and greatest pieces in your inventory without physically having to walk into your store. The customer may even tell their friend or co-worker about it as a result of which, you, my jewellery retailer friend, have now become your own marketing expert. In marketing, we like to refer to this as “remarkable.” In case you are wondering what a good app looks like, check out my favourites, Pandora and ICE, by visiting the app store and downloading them onto your smartphone. An app has the ability to be your own very catalogue made just for the smartphone and when you think of it, who do you know that doesn’t have a
smartphone? At this point, you’re probably wondering how to get started. Here are some tips on how you can build your own app: 1. Find a great developer. (Get in touch with me if you need some recommendations.) 2. Set up a meeting with your developer for a consultation to go over your vision and ideas. 3. Ask for a “proof,” which is basically a beta version that is not live but used as a demo. 4. Launch your newly designed, amazing app and what the sales soar! Getting your own app is fairly cost effective and simple as long as you do your research. Again, if you have any questions, reach out to me and I will be happy to assist. Do you already have an app that you like? Or does your retail store already have its very own app? Take a screenshot of it and tag “RyanHoltz1” on Instagram for a chance to be in my next column. Happy selling! CJ
Check out my Top Ten list of only the best curated ideas that your retail store could use an app for: 6. “Ask The Customer” segments 1. Showcase selected display pieces 7. Contact details 2. Specials/promotions 8. Location/hours 3. Customer testimonials 9. Newsletter 4. Customer engagement photos 10. Social media sharing 5. Contests
Ryan is an award-winning, internationally recognized marketer who specializes in automotive, real estate, and jewellery sectors. His areas of focus include marketing consulting, social media training, workshops, digital strategy and implementation, and professional video production. If you have any specific questions, feel free to reach out at info@ryanholtz.ca.
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2014-11-24 1:32 PM
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Keeping Time
If it ain’t broke, don’t fix it We’ve all heard this saying before and I could not agree with it more. However, it doesn’t mean that a watch should only be sent to a service center when it’s broken. We often forget about offering our clients maintenance services. Just like taking a car in for regular service, the same should be expected for a high-end watch. by Kuldip Rupra IT’S IMPORTANT FOR CLIENTS to be proactive in the care of their timepiece. Regular overhauls can maintain the parts of the watch, parts that may be expensive or obsolete to replace. Perhaps the most important reason to regularly service a timepiece is to maintain time keeping accuracy. For instance, a mechanical movement is the only piece of machinery that runs 24 hours a day for years on end. What does and actual service entail? 1 | Opening the watch and checking the mechanism for dirt, debris, and oil condition. If needed, the movement is disassembled so that all parts can be cleaned ultrasonically. 2 | Checking all gaskets (crystal, case back, stem/crown, pusher) and replacing them. 3 | Applying lubrication where needed. 4 | Regulating time. 5 | Cleaning and polishing the case and bracelet. A mechanical watch operates by using the momentum from a wound mainspring. It acts as an energy source that powers a complex set of inner gears in order to keep time. Typically, a mechanical movement will run about 30 to 40 hours non-stop on one full winding. However, there are models that run up to 8 to 10 days using a power reserve. In regards to accuracy, a mechanical timepiece is accurate to about 2 to 3 seconds per day. As complex
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as a mechanical movement may be, it has less to do with accuracy as it does with craftsmanship and aesthetic. An automatic movement is similar to a mechanical wind up movement with one key difference. An automatic timepiece has a self-winding mechanism, which when worn consistently, will keep the watch wound. A client that owns multiple automatic watches is most likely to also own watch winders to keep an unworn watch moving and wound so that it is always ready to go. Performance and accuracy is very similar to that of a traditional mechanical watch. A key advantage to owning an automatic timepiece over a mechanical wind up one is convenience. All automatic watches have an overwind protection function that will prevent breaking the mainspring once fully wound. Overwind protection is critical to avoid damage to the mainspring and movement, and it’s one of the more tricky things to get right during a watch service because of the special lubrication requirements. It’s these types of intricate movements that prompt us to remind clients to have their watches be serviced approximately every three to five years. How the watch is worn and used will help determine the actual need for service. When a client walks into your store for an alternate service or purchase, it may be beneficial to strike up a conversation about their timepiece. Often, clients don’t even think about cleaning up the external condition of their watch let alone the internal. A well-polished watch is always well received by a client who is happy to see their timepiece as they did when they first purchased it. CJ
DECEMBER 2014
2014-11-24 1:42 PM
Display case no-no Don’t stock your display cases with merchandise that you shouldn’t be showing in the first place! by Larry Johnson
On Display AT THE LAST CJ EXPOS SHOW IN EDMONTON, I had given a seminar on the “Top 10 Mistakes Jewellers Make in the Display of Jewellery” and at the end of my remarks, I offered a free 30-minute consultation to any attendee wanting to discuss their displays. I was approached for advice by a very nice, young, Canadian jewellery storeowner. She arrived with photos of her store in hand and asked for my opinion. The first few images depicted a store that looked clean and orderly. Each case held a different vendor-provided display full of neatly arranged items. But then I also saw cases full of “store brand” merchandise all crammed onto white leatherette displays. There was way too much merchandise and the visual comparison between the previous cases was dramatic. The look of the cluttered cases gave the impression that the storeowner’s merchandise was inferior to that of the vendors. I also asked much of the merchandise was over 18 months old, which was nearing 40 per cent. I noted that if she removed 40 per cent of the merchandise in each case, the appearance would be greatly improved and that she would end up selling more because the merchandise would look worth its value. The storeowner was having trouble with the concept of taking some merchandise out of the case in order to sell more. “How can I sell it if it is not in the case?” she asked. I replied, “You won’t, just like the hard fact that you haven’t sold it by it being IN the case for the last 18 months!” Think of that old movie scenario in which the cruise ship sinks and the overcrowded lifeboat is slowly going under as well. The leaders decide that a few people have to go overboard to save the rest. It is always the older passengers that volunteer to go. Women and children are the hope of the future and are a priority when it comes to be being saved first. A showcase drowning in excess merchandise will doom the store. It must be removed from the scene in order to allow the items that embody the store’s future to have a chance. The storeowner proceeded to tell me that she was planning on buying more merchandise at the show. I asked where she intended to display the
new goods as she had no available space. She just shook her head. We agreed to take the following steps to get her cases in shape. See how many of these might help you as well. 1 | Put in place a superior inventory management reporting system to get firstclass data about your store’s condition. (My favorite is EDGE) 2 | Remove all merchandise that has been in the case for over 18 months and put it in the vault. Then, melt the hopeless pieces and place some “possibles” in a clearance case with cash incentives for the sales team member that sells it. Put some of the better pieces on your female sales associates to wear, show and sell. (Yes, it really does work!) 3 | Redisplay the remaining inventory in a logical manner that matches how our customer shops. Use the “good-better-best” approach. 4 | Track the sales results of any display changes to KNOW what delivers results and do more of that. Change the merchandise that doesn’t deliver sales numbers. 5 | Set up planned guidelines as to the number of SKUs you will display in each case to keep the cases looking full (but not crowded) of the right saleable selection. Do not overfill the case. If you buy new items and are over your targeted capacity limit, take something out. 6 | Monitor your inventory each month and take the dead items out of the case. Replace them with items you know from your reports will sell. The storeowner left our discussion with a head full of ideas, much work to do and some hard decisions to make. The difference however between storeowners that prosper and those that fail is how they address the issues listed above. Nobody ever said being the captain of a ship was easy. CJ P.S. If you’d like a free copy of the handout from my “Top 10 List of Mistakes Jewellers Make in the Display of Jewellery” seminar, send me an email at Larry@LarryJohnsonConsulting.com.
Larry is the owner of Larry Johnson Consulting based in Colleyville, Texas. His firm works with independent jewellery retailers to help them increase profits by improving the presentation of their merchandise in their stores. His firm is affiliated with the EDGE Retail Academy. His website is www.LarryJohnsonConsulting.com. He can be reached at 817-980-2135 or Larry@LarryJohnsonConsulting.com.
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2014-11-24 1:34 PM
CJ en français
Les Nouvelles
par Véronique Dubé
Pomellato ouvre sa première boutique au Canada
Citizen et l’horlogerie atomique
C’est au Pacific Centre de Vancouver que Pomellato a ouvert sa première boutique, d’une superficie de 1050 pieds carrés, en sol canadien. Il s’agit du cinquième magasin de la marque à s’implanter en Amérique du Nord, après Beverly Hills, New York, Miami et Chicago. Catherine Guadagnuolo, présidente et fondatrice de Vestis Fashion Group, tiendra la boutique Pomellato. Le joaillier italien aurait approché madame Guadagnuolo étant donné son expertise dans le marché et le succès que connaît Max Mara dans ses franchises ouest-canadiennes, gérées par Vestis Fashion Group.
Ce qu’on appelle le temps atomique permet d’obtenir une précision du signal de l’horloge atomique d’une seconde sur 20 millions d’années. Grâce à la synchronisation avec l’horlogerie atomique, Citizen est en mesure d’offrir cette précision supérieure. En effet, la montre World Time A-T, dotée d’un calendrier perpétuel, donne l’heure dans 26 fuseaux horaires du monde grâce à un ajustement synchronisé radiocommandé. Elle est résistante à l’eau jusqu’à 100 mètres de profondeur et équipée d’un verre saphir avec enduit antireflet. Une version affinée, avec des accents de couleur plus féminins et un cadran en nacre iridescente, est aussi offerte pour les femmes. Elle est la première montre Eco-Drive temps atomique pour femme de Citizen. Plusieurs déclinaisons de matériaux sont possibles quant aux bracelets et aux boîtiers des montres de la collection World Time A-T, et ce, tant pour les modèles hommes que femmes.
175 ans d’existence pour Patek Philippe Patek Philippe marque son 175e anniversaire avec la sortie de la pièce en édition limitée Grandmaster Chime Ref. 5175, la montre la plus complexe et élaborée jusqu’à maintenant conçue par le fabricant suisse. Sans doute successeure naturelle de la Calibre 89, qui marquait les 150 années d’existence de Patek Philippe, la Granmaster Chime comprend 1366 pièces pour 20 complications protégées par six brevets et réalisée à seulement sept exemplaires. Elle est faite d’or rose 18 carats gravé à la main et vaut 2,6 millions de dollars. Le président de la maison, Thierry Stern, a une fois de plus su allier richesse et puissance.
Une boutique de diamants synthétiques ouvrira ses portes aux Philippines Thomas Florencio, un bijoutier de troisième génération propriétaire de deux chaînes commerciales nommées T. Florencio Jewelry, changera le nom d’un de ses magasins pour Golcondia Cultured Diamonds. Cette boutique de Manille sera le seul véritable détaillant qui se consacrera entièrement à la vente de diamants produits en laboratoire. Florencio achète la plupart de ses diamants chez IIa Technologies Pte, à Singapour, des pierres qu’il choisit de 0,25 à 2,5 carats, de couleur I à L et de pureté VS-VVS. Selon le bijoutier, il y a peu d’efforts marketing réalisés afin de promouvoir les diamants produits en laboratoire, ce qui ultimement se résulte à un manque d’informations. Pourtant jour après jour, la qualité des pierres ne cesse de s’améliorer. Florencio souhaite donc apporter son appui pour mettre sur pied une association unissant les compagnies et les détaillants de diamants produits en laboratoire. Cette alliance aurait pour but d’encourager la mise en marché des pierres et la création d’un dialogue avec l’industrie dans son ensemble. Une association permettrait ainsi de mieux faire connaître ce type de diamants au grand public et, toujours selon Florencio, d’ouvrir la voie à un nouveau produit qui mérite d’être mieux connu.
Pandora nomme un nouveau PDG La marque danoise Pandora a annoncé que son PDG Allan Leighton se retirera de ses fonctions en mars 2015 et sera remplacé par le PDG de Scandinavian Tobacco Group, Anders Colding Friis. Ce changement de dirigeant est le cinquième à survenir chez Pandora depuis que la compagnie a été rendue publique en 2010. Pandora a annoncé qu’elle recommandera Leighton comme nouveau coprésident du conseil d’administration lors de la prochaine assemblée générale annuelle. Friis occupe aussi des postes dans la haute direction de Monberg & Thorsen, IC Companys et Topdanmark and Confederation of Danish Industry. Selon Leighton, Friis présente la rare combinaison d’un fort leadership et d’une compréhension du monde des affaires qui est susceptible de mener la compagnie au prochain niveau.
Record d’enchère pour un diamant rose Un diamant rose « fancy vivid » de 8,41 carats, à l’éclat et à la pureté exceptionnels, a été adjugé le 7 octobre dernier à Hong Kong au prix record de 14 millions d’euros, a annoncé Sotheby’s. Le précédent record d’enchères pour un diamant rose « fancy vivid » datait de 2009 avec un diamant de 5 carats vendu 10,7 millions USD à Hong Kong. Le diamant de plus de 8 carats en forme de poire, monté en bague, est parti à 137,88 millions de dollars HK (ou 19 millions de dollars canadiens). Plus tôt en mai, Christie’s Hong Kong avait révélé pour sa part un diamant rose intense de 9,38 carats. Aujourd’hui, les diamants de couleur sont de plus en plus prisés par les collectionneurs.
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L’École de joaillerie de Montréal fête ses 40 ans en grande pompe Jusqu’au 15 novembre 2014, le Musée des maîtres et artisans du Québec et l’École de joaillerie de Montréal ont présenté l’exposition rétrospective « 40 ans de l’École de joaillerie de Montréal ». Une soixantaine de créateurs ont exposé près de 200 bijoux et objets de joaillerie et d’orfèvrerie réunissant quatre décennies de créations, de formations et de reconnaissance nationale et internationale. La commissaire de l’exposition Catherine Sheedy, artiste, joaillière et pédagogue, a sollicité la collaboration d’artistes, de collectionneurs et de musées afin de rassembler des œuvres, témoignages de la richesse de l’École et de cette discipline des métiers d’art qui fait partie de notre patrimoine culturel. La collection du Musée des maîtres et artisans du Québec regroupe des objets reliés aux arts et aux traditions populaires du Québec, datant principalement des 18e et 19e siècles. Ils documentent plusieurs siècles d’histoire canadienne-française et rendent hommage à ses maîtres et ses artisans.
La folie des pierres s’empare de Bavna
TW Steel dévoile la montre signée Kelly Rowland
Les bijoux Bavna, ce sont des créations d’une finesse et d’une élégance exquises qui n’ont été portées par nulle autre que Halle Berry, Mariah Carey, Jennifer Lopez et Eva Mendes, pour ne nommer que celles-là. Bavna endosse l’essence même du luxe et de l’élégance tout en conservant une approche moderne, grâce aux éléments intemporels propres aux styles classiques des bijoux fins. Résidant depuis toujours à Los Angeles, le fondateur Sunny Jain observe depuis très longtemps l’environnement de la mode et du style de vie qui l’entoure. Grand voyageur, il incorpore à ses créations une touche de ses souvenirs afin que chaque bijou soit le complément parfait à la vie cosmopolite de nos jours. Sunny Jain voue un immense respect à la Terre; son appréciation dévouée et passionnée pour la grande beauté des pierres non raffinées se révèle à travers des pièces aux formes et textures d’un grand glamour. Principalement fabriquées en or 18 carats et ornées de pierres précieuses qu’une qualité irréprochable, les bijoux Bavna sont le complément idéal du style de vie moderne d’aujourd’hui, où la femme y joue un grand rôle.
TW Steel et Feldmar Watch Company ont dévoilé en septembre dernier la montre Canteen Kelly Rowland Édition Spéciale. Ambassadrice de la marque depuis 2011, Kelly Rowland s’est rendue à la soirée du lancement accompagnée du PDG et copropriétaire de TW Steel, Jordy Cobelens, où les attendaient plusieurs illustres invités et clients de Feldmar Watch Company. La campagne This Is My Time, signature de la nouvelle montre Kelly Rowland, a été réalisée par Rahi Rezvani, reconnu pour son travail dans le monde de la musique et de la mode. Il présente Kelly Rowland vêtue de somptueuses robes et portant la solide montre noire (750 $ pour le modèle TW312), un contraste fort amusant. Les particularités de la montre incluent un revêtement en PVD noir au fini brossé sur le bracelet et le boîtier, pour plus de raffinement, et une résistance à l’eau de 10 ATM. Alimentée par un mouvement chronographe Miyota 0S20, les chiffres et les index sont plaqués or rose et la signature de Kelly Rowland se trouve au dos du boîtier, faisant de la TW312 la troisième montre à porter sa signature après les modèles CE4006 et CE 4007 de la collection CEO Tech.
Dominion Diamond Corporation augmente sa participation dans la mine de diamants d’Ekati Dominion Diamond Corporation annonçait le 15 octobre dernier l’acquisition de participations de C. Fipke Holdings Ltd. (« FipkeCO) dans la mine de diamants d’Etaki. La mine de diamants d’Etaki est constituée de la zone centrale (Core Zone), qui inclut la mine en opération actuelle et d’autres cheminées kimberlitiques autorisées, ainsi que la zone tampon (Buffer Zone), une aire adjacente où des cheminées kimberlitiques possèdent également un potentiel de développement et d’exploration, dont les cheminées Jay et Lynx. Dr Stewart Blusson et Archon Minerals Limited (« Archon ») ont exercé leurs droits de premier refus pour acquérir leur part proportionnelle de participations dans la zone centrale et la zone tampon, respectivement, vendues par FipkeCO. En conséquence, Dominion Diamond Corporation a acquis des participations additionnelles de 8,889% dans la zone centrale, et 6,53% dans la zone tampon. La transaction s’est élevée à 55,4 millions USD pour la zone centrale et à 14,35 millions USD pour la zone tampon. Dominion Diamond Corporation détient donc 88,889% des participations dans la zone centrale, et 65,3% dans la zone tampon.
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DECEMBER 2014
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French Feature
Viser l’excellence depuis 60 ans Le 29 octobre dernier, Distributeur de l’Est soufflait ses 60 bougies. D’année en année, la bijouterie s’est bâti une solide réputation qui n’a jamais cessé de croître. L’entreprise de troisième génération a organisé une soirée spéciale qui soulignait ses six décennies d’existence. L’équipe du magazine Canadian Jeweller a été invitée à cet événement entièrement dédié à la fidèle clientèle de Distributeur de l’Est. Tapis rouge, cocktails, hors-d’œuvre, séance de photos, DJ, animation, tours de magie, représentants et plus de 20 000 $ en prix de présence… Décidément, tout y était! Par Véronique Dubé
Crédit photo: Pascal Rameux Photographe
Le diamant taille coussin, par Forevermark Crédit photo: Véronique Dubé
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De gauche à droite: Lucie Aubé Jodoin, Bernard Jodoin, Rosalie Jodoin et Maxime Jodoin. Crédit photo: Pascal Rameux Photographe
Vivre l’expérience Être à l’avant-garde. Voilà qui définit la mission que Bernard, Maxime et Rosalie Jodoin se sont donnée. Dès qu’on entre dans un magasin, on veut vivre une expérience. Et Distributeur de l’Est l’a compris. Cette soirée était à l’image de l’approche avant-gardiste qui anime l’équipe, où attractions, divertissements et bon goût sont monnaie courante dans la façon de gérer la bijouterie. Les imposants shop-in-shop Pandora et Thomas Sabo sont probablement les meilleurs exemples. Aménagés d’une main de maître, ils n’ont pas dérougi lors de cette soirée. À travers la décoration et la musique, en passant par l’éclairage, tout a été pensé. « Notre plus grand désir, c’est que le client se sente bien, qu’il oublie ses tracas. Quand il entre chez nous, on veut qu’il ressente l’effet du temps qui s’arrête », explique Bernard. Distributeur de l’Est mise énormément sur la disponibilité des produits et l’expérience d’achat. « On vend toujours ce qu’on aime. Quand on possède un commerce de détail, et spécialement une bijouterie, il faut savoir acheter. C’est la clé; sans quoi les affaires iront mal! » lance Bernard. Mais avant de vous vendre un produit, on veut vous le présenter. Malgré les dizaines et dizaines de clients qui se sont affairés aux comptoirs, le personnel s’est assuré que tous les clients soient bien servis. Rosalie explique : « Quand un client entre dans la bijouterie, on est là aussi pour rendre son expérience d’achat unique. On accorde une grande importance à la personnalisation du service. » Tant pour Bernard que pour ses enfants, offrir un service de qualité sera toujours au centre de leurs préoccupations. Acheter un bijou, c’est comme tomber amoureux. Tout est une question de séduction.
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Shop-in-shop Pandora Crédit photo: Véronique Dubé
DECEMBER 2014
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Shop-in-shop Pandora Crédit photo: Véronique Dubé
Crédit photo: Véronique Dubé
D’abord une bijouterie traditionnelle C’est en 1954 que Jean-Paul Jodoin ouvre Distributeur de l’Est, à Granby. À cette époque, en plus des bijoux, on y vendait également des articles de décoration, des figurines et des appareils électriques. Le commerce connaît un franc succès et le propriétaire s’empresse de trouver un local mieux adapté à la croissance de ses affaires. À partir de ce moment et jusqu’à son décès en 1982, Jean-Paul Jodoin aura été au cœur du succès de l’entreprise familiale. Tout aussi dévouée que son mari l’était, Mariette Jodoin reprend les rênes et poursuit la tradition qui a fait de Distributeur de l’Est un commerce réputé pour l’exclusivité et la qualité de ses produits et services. En 1985, Bernard Jodoin – fils de M. et Mme Jodoin – achète la bijouterie, reconnue dans la région de Granby pour son vaste choix de montres, en plus de disposer d’un imposant inventaire de bijoux en or, de bagues à diamants et de bijoux sertis de pierres précieuses. Puis, au fil des ans, la relève s’est préparée. Dès l’âge de 15 ans, Maxime et Rosalie Jodoin, les enfants de Bernard, y travaillent pour la période des Fêtes. Jusqu’en 2005, Distributeur de l’Est poursuit ses activités, fidèle à la tradition familiale instaurée par JeanPaul Jodoin.
Crédit photo: Pascal Rameux Photographe
Printemps 2005 Au mois de mars 2005, un incendie fait rage au centre-ville de Granby et Distributeur de l’Est est détruit. Bernard se souvient : « En plus d’avoir à encaisser le coup, on devait vite prendre une décision. J’étais découragé. Ce n’était pas juste mon commerce qui avait disparu. C’était aussi une époque, presque 50 ans d’histoire, qui venait de s’envoler. Soit j’arrêtais tout ça, soit on repartait à neuf. Mais je suis un entrepreneur dans l’âme. Et Maxime et Rosalie voulaient participer au projet. Alors, on est reparti. J’ai acheté le cinéma qui était à vendre sur la rue Principale, non loin d’où avait été la bijouterie pendant près de 50 ans. » Durant leurs études, que tous les deux ont complétées au cégep en gestion de commerce, Maxime et Rosalie ont travaillé à temps partiel à la bijouterie. En 2010, ils ont décidé de s’impliquer activement dans le but d’en prendre la relève. Pour Bernard, ses enfants doivent être conscients de toutes les facettes du métier. « C’est important pour moi qu’ils deviennent indépendants à tous les niveaux. Je les ai donc laissés aller, je les ai regardés faire. Et ils l’ont, ce flair », poursuit-il. Distributeur de l’Est, c’est d’abord et avant tout une histoire de coeur. Et derrière cette histoire, il y a des gens passionnés par leur métier, dédiés à leurs clients et motivés par les défis. CJ
Véronique Dubé, journaliste pour Canadian Jeweller Magazine et Bernard Jodoin, propriétaire de la bijouterie Distributeur de l’Est Crédit photo: Pascal Rameux Photographe
DECEMBER 2014
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SPECIAL ADVERTISING FEATURE
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THE HISTORY In 1945 Hélène Lazareff founded ELLE Magazine in Paris. This French journalist, who’d returned to Paris after several years in New York working for fashion magazines like Harper’s Bazaar, launched the first edition of ELLE with a subversive and elegantly simple vision: to “open women’s appetites.” ELLE democratized fashion. A simple example: Lazareff was the one to suggest to wear pants during the winter. It became a post war fashion trend, freeing working women everywhere from the physically and psychologically limiting uniform of stockings and skirts. What is essential to understand is that ELLE, since the beginning, wasn’t simply a fashion magazine. It became the cultural bellwether for all French women. With the years, the magazine opened its editorial line to subjects as diverse as women’s rights (one of the main battles of Hélène Lazareff), vacation planning and advice on romance or cooking. The
strength of ELLE was to be as attractive to factory girls as to manufacturer’s wives. Nowadays, ELLE is such a part of the French way of living that nearly every woman in the country is said to have read it.
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Cover Story
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Howard Appotive pictured with his daughter Stephanie
With a major store renovation all wrapped up, Howard Fine Jewellers continues to please customers and live up to its name as a top-notch jewellery and watch destination in the heart of Ottawa. by Irina Lytchak photography by Jessica Deeks
HOWARD APPOTIVE WAS STEPPING INTO FAMILIAR TERRITORY when he embarked on a journey which led him to opening his very own storefront with his brother David several decades ago. The jeweller studied gemmology in school, apprenticed with Barry Brothers and worked under renowned names like Birks and Mappins before opening his own business so it’s no wonder that today his store, Howard Fine Jewellers, is a renowned landmark location on one of the busiest corners of downtown Ottawa. “I originally opened up a manufacturing business, Howard Manufacturing Jewellers, in 1967; it was a bit of a fluke,” recalls Appotive. “I planned on opening up a retail store in a shopping mall but it kept getting delayed so I started selling to all the different jewellers here in the city. I didn’t have storefront for about 25 years after I was in business but I was making it.” Years later when Howard Fine Jewellers was ready to open its doors to the public, Appotive couldn’t say goodbye to his manufacturing business and it is still an integral part of his store. Today, Howard Fine Jewellers, which is run under an equal partnership between brothers Howard and David, houses eight jewellers and two setters in a separate mezzanine located right in the store. “They’re all master jewellers, there are no apprentices,” says Appotive proudly. “It’s incredible. We do everything from casting, right to the finished product. Nothing is done outside.”
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Cover Story
Dedicated to timepiece luxury There are several things that set Howard Fine Jewellers apart from other jewellery retailers in Canada and even from the rest of the world, one of them being the retailer’s dedicated relationship with the Rolex brand. “We’ve been working with Rolex for 40 years,” says Appotive. “We have an authorized Rolex watch service, by authorized Rolex watchmakers. I think there’s a couple others in Canada that do it, but not that many. We report everything to Rolex.” The store’s recent renovations also included a brand new segment of the store dedicated to the iconic watch brand, which is a first for Canada’s jewellery retail landscape. “It’s gorgeous, absolutely beautiful,” says Appotive. “The designs came directly from Rolex.” The newly redecorated store has more of what Appotive calls an “international” look, with the feel of a high-end European jewellery house, in order to better align itself with the affluent customers that tend to walk into the busy downtown.
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“The calibre, quality, and the finishing lives up to that international standard,” says Appotive. “And that’s our competition today. We are in a prime location in downtown Ottawa, on the business corner of the city. That’s how we get our international business a lot of the time. And because we don’t charge for branding, we have that big edge.”
Family and dedication go hand in hand Despite the turmoil and hassles that come with doing an immense store transformation, Howard Fine Jewellers kept it’s doors open to its loyal clientele, making sure to accommodate all requests while still retailing product from its wide-ranging floor inventory. “During the renovations, we had a security lobby where we handled everybody as much as we could,” explains Appotive. “We made sure to stock everything in vaults between showing it to people. We also set up a pop-up store a few doors down in my daughter Lindsay’s store. We took over about four of the showcases and it worked really well. People were going back and forth between the two locations. The clients loved it.”
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“The calibre, quality, and the finishing lives up to that international standard. And that’s our competition today.” It was easy for Appotive to rely on daughter Lindsay during the renovations because she, along with Appotive’s other daughter Stephanie and wife Sharron, are all very involved with the business. Sharon is a graphic designer who is also involved in designing the jewellery pieces retailed at Howard Fine Jewellers while Stephanie is in the process of gradually taking over the store. Lindsay has her own jewellery shop called True Bijoux, which concentrates on high fashion jewellery pieces and is just a few doors down from her father’s store. And while Appotive’s partner and brother David now focuses most of his time on the family’s financial and real estate holdings, David’s wife Sharon oversees the vintage and pre-owned inventory control for both Howard Fine Jewellers and True Bijoux. “They have all been involved right from the beginning,” beams Appotive. “It’s all in the family.”
Thinking outside of the box Not only does Howard Fine Jewellers cater to clientele in person through its beautiful storefront but the business also brings in a large sum of its profit through online sales. The website for the company showcases various modern designs done inhouse as well as pre-owned and estate high-end jewellery and watches.
“Some of the pieces we sell are brand new but we sell them as pre-owned, because they may have been traded in,” explains Appotive. “For example, if someone was presented with an Omega watch but they really wanted a Rolex, they can trade it in. In the end, the product is brand-spanking new.” When it comes to estate and vintage jewellery and watches, Howard Fine Jewellers stands apart for offering pieces that are absolutely magnificent and in many cases, one-of-a-kind. The retailer also specializes in buying distressed merchandise, which entails the purchasing of samples from manufacturers that are looking to let go of their product. “Once we obtain the merchandise, we can do many different things with it because we have a full factory right in the store,” says Appotive. “We can dismantle it, use it for our own designs, or use the material again.” Today, Howard Fine Jewellers is a prominent landmark that makes up part of Ottawa’s downtown landscape and the family behind the store is proud to look back at what the store has achieved over the years. “If you’re looking for an item that’s one-of-a-kind and you need it done right… that’s us,” says Appotive. “We really try to blow people away with what we do.” Most importantly of all, it’s the customers that walk into the store on a daily basis that enrich the Howard Fine Jewellers name to be what it is today. “It’s all about the people, the clients,” he says. “They are terrific.” CJ
AT A GL A NCE NAME: Howard Fine Jewellers OWNERS: Howard and David Appotive (along with Sharron, Stephanie, Lindsay and Sharon) LOCATIONS: 220 Sparks St, Ottawa, ON K1P 5C1 STORE SIZE: 3,000 square feet, including the mezzanine STAFF: 40 KNOWN FOR: central location and high-end, one-of-a-kind jewellery pieces BRANDS: Rolex, Tudor, Hearts on Fire, Henri Daussi, Furrer Jacot, Tacori, Jack Kelege, Howard, Jeff Cooper, Todd Reed COOL FACTOR: one of the few retailers in Canada to have a specialized partnership with Rolex
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Feature
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FORWARD We’ve searched far and wide for what we think consumers will be vying for when it comes to jewellery in the coming months. Here is a guide to the trends that we think will dominate your store’s displays.
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Blue Bayou When it comes to the colour blue, the possibilities are endless! Think outside of the box when your customer requests a piece of jewellery that features this shade and open their world to the splendors of azure, navy, cerulean cobalt, sapphire and ultramarine!
Left page: Nova Diamonds diamond pendant, $6,500 This page: 1. Gucci Horsebit necklace ($17,500) and earrings ($14,300) in 18k white gold, white diamonds and turquoise 2. Chamilia Enchanted Sea Collection charms on white metallic braided leather bracelet 3. Kameleon 2014 Limited Edition Holiday Pendant with chain FREE with $100 JewelPop速 purchase 4. Stuller platinum & 18k rose gold ring with aquamarine, diamonds & pink sapphires, $19,150 5. Thomas Sabo Sterling Silver Autumn/Winter 2014 Collection 925 ring with synthetic spinel, zirconia, $504 6. Vianna B.R.A.S.I.L. Sugarloaf rings
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Colour Theory The colour spectrum is so broad so why not have all the shades under the sun in one pieces of jewellery? Well not all of them but mixing various, opposing shades of gemstones is a great way to add a bold statement to your store’s main display and to satisfy your customers’ multi-coloured fantasies.
Feature
Colour Theory The colour spectrum is so broad so why not have all the shades under the sun in one pieces of jewellery? Well not all of them but mixing various, opposing shades of gemstones is a great way to add a bold statement to your store’s main display and to satisfy your customers’ multi-coloured fantasies.
1. Zorab Atelier de Creation Lavish Violet Lux Ring with yellow sapphires, amethyst quartz, diamonds, gold and palladium 2. Hillberg & Berk Melusine Necklace, $595 3. Best Bargains Stackable Rings in 10k yellow gold and assorted gemstones, $450 4. Vianna B.R.A.S.I.L. Marea Sunset Earrings 5. Nova Diamonds Earrings, $12,755
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Powerful Possessions Jewellery, watches and accessories for men continue to gain momentum in the global market. When it comes to men’s jewellery, strong, bold and masculine designs continue to dominate while elements of braided leather, metallic studs and black paved finishes define the look of the moment.
1. Thomas Sabo Rebel at Heart Collection sterling silver Pendant Tooth, $239 2. Stuller Knot Cuff Links in 14k white gold, $1,500 3. Atlantic Engraving Àu Masculin Collection ring, $698 4. Stuller Diamond Men’s Ring in 14k white gold with 3/8ctw stone, $2,700 5. Atlantic Engraving Rugged Collection ring, $790 6. Thomas Sabo Rebel at Heart Collection sterling silver leather bracelet, $394
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Tassel Treasures Tassels ruled the fashion runways around the world for the past few seasons so it’s no wonder that they have extended their influence into the world of jewellery. Think chandelier earrings, bracelets, pendants and even charms when it comes to stocking jewellery that has a touch of tassel here and there.
1. ELLE Jewelry “Calypso” Collection sterling silver tassel bracelet, $189 2. Carrera y Carrera Sierpes Collection medium earrings in yellow gold with diamonds 3. Endless Jennifer Lopez Collection Bohemian Dangle Gold plated charm, $150 4. Jimmy Crystal New York “Delicate” Earrings with Swarovski Elements, $162.50 5. STEELX Crystal Circle & Tassel Necklace, $75
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N E W L O CAT I O N 2 0 1 5 August 9 -10 -11 2015 The International Centre - Mississauga
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Diamonds are Forever Diamonds will forever be a girl’s best friend and the ultimate gift for any occasion. Whether it’s an anniversary gift, an engagement ring, or just an extra sumptuous token of appreciation, diamond jewellery is poised to be the most requested item on everyone’s wish list this season.
1. Beverly Hills Jewellers Giovanni Vaccaro Collection diamond earrings, $4,399 2. Maple Leaf Diamonds Tides of Love™ Collection rings set with 18k Canadian certified gold, featuring 1ct cushion cut Canadian diamond centre and round brilliant cut Canadian diamond 3. Stuller 14k white 3/4ctw diamond sculptural-inspired engagement ring (shown with matching band sold separately), $3,600 4. Nova Diamonds layered diamond ring with hint of rose gold, $12,525 5. Stuller Black & White Diamond Earrings in 14k white gold with 1/6ctw diamonds, $3,000
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The World is Your Oyster Pearl jewellery has been around for a long time and it has a wonderful way of changing with the times. Your inventory may include genuine pearls but also think about having pieces that are accented with hints of pearl or feature mother-of-pearl detailing.
1. Kameleon Rings ($79 each) and Pendant ($95) 2. Pandora Everlasting Grace, white pearl & clear cz Earrings ($130), pendant ($85) and Ring ($100); Wishful Thinking silver ring with white freshwater cultured pearls, $140; Garden Odyssey Collection Ring Forever Bloom Intertwined with white freshwater cultured pearl & black cubic zirconia, $130 3. Kameleon Mother-of-Pearl Bracelet ($139) with assorted JewelPops featuring Swarovski Pearls and Mother-of-Pearl accents ($39 each) 4. Best Bargains sterling silver, gold plated mother-of-pearl, garnet and blue topaz ring 5. Mimi Milano Boutique Via Geso Collection Pendant 6. Jimmy Crystal New York “York� Earrings with Swarovski Elements, $67.50
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Imagine the possibilities
Take the blinders off. Who knows what kind of crazy money clients might spend on jewellery? Elevate your market to new heights with this three-step strategy!
Retail Watch
by Todd Wasylyshyn
PICTURE THIS; a young supply-chain manager from a fledgling upstart called Costco approaches Heinz and says something like, “Yes, 50,000 square feet… No, you’ll need to sell us BIG containers, like a gallon each… Or maybe bundle three of your quart-sized bottles together…” Who knew that people would buy gallons of ketchup, or toilet paper, 60 rolls at a time, roses by the double dozen or bags of chips big enough to use as flotation devices? Somebody was thinking “BIG.” Have we fully explored the potential of our markets to purchase extravagant amounts of jewellery? If someone makes a large purchase, are we too excited to consider that we could add on other items to the bill and make them even happier? After Brad Huisken spoke at the Western Canadian Jewellery Show several years ago on the subject of add-ons, I visited a salesperson in Calgary who reported three fantastic add-on sales that he wouldn’t have made if he hadn’t employed Huisken’s brilliant strategies. I was managing a (now closed) store in Edmonton called Diamori when a local businessman called me and said, “I read an article about your store and my 25 anniversary is coming up. I’d like to spend around $25,000. Can I make an appointment?” Well, that was a very exciting day. I was thrilled with the prospect of making a $25,000 sale. We lined up a few different items, and by the time we were done, a $20,000 ring was matched with a $30,000 necklace and a $25,000 bracelet. I’d like to say that it was my outstanding sales skills, but I didn’t have a systematic master plan to sell up and add on. The one thing I did right was that I didn’t limit my thinking to only selling $25,000 worth of jewellery. At some point, I asked if he would like to treat his wife to all three matching pieces, and then I allowed him to affirm. Who knows what our clients will spend on jewellery? Have we given them the chance to spend $100,000? How about $1M? Carrying inventory to make such sales can be a costly risk. That’s why the high-end jeweller in Edmonton loses sales to the higher-end jeweller in Toronto, who can’t compete with New York, who can’t match the opulence of jewellers in Dubai. We’ve all experienced the let down of a local client who returns from a trip having spent big money on a piece of jewellery that you could have sourced for them. Why didn’t they come to you?
Here are three strategies to increase average sales in your marketplace, and keep at least some of that high-end spending at home.
1. You need to adjust your attitude. In my travels, I’ve visited a lot of stores. A while back, one particular storeowner told me that his town was going through an economic drought and that nobody spent any significant money on jewellery there. The next time I visited him, I asked if the situation had changed and he responded that his clients were still too cheap to spend. I thanked him and continued on my way. A new store opened just around the corner shortly after and went from selling giftware to retailing a shocking amount of jewellery, proving that the marketplace wasn’t so cheap after all. If you adopt a positive attitude then you can sell from a posture of authority and sincerity.
2. You need to dedicate a portion of your inventory to fashion-forward and higher-end designs. If every piece in your inventory is “vanilla,” you might earn a decent living, but you’ll always be battling the chain stores. If you start planting seeds in the minds of your affluent clients, they will begin to appreciate finer qualities of jewellery and they will come to you for it. Others will be inspired to follow suit. It’s the “showcase of dreams” principle – if you stock it, they will come.
3. Wear fantastic jewellery. I know many retailers who do and it inspires their clients to do the same. Shane Decker (Mr. One-Carat Diamond) easily embarrasses jewellers by asking how many wear a diamond of 1ct or more on their own fingers. It’s surprising how few in the crowd raise their bejeweled hands. If you tell your clients that a 1ct diamond is the ultimate symbol of love, success or the definitive must-have accessory, you should want one too! You’re a hypocrite if you don’t. Like it or not, you’re in position to be a trendsetter in your marketplace. I suggest you learn to embrace that role and get out into the public to maximize your visibility. Three simple actions to better sell your jewellery: love it, stock it and flaunt it. If that works, try bundling them three at a time! The possibilities are endless! CJ
Todd has been an active member of the jewellery industry for over 20 years and currently reps for Customgold Manufacturing Ltd., Keith Jack, and Courtney Gold of Vancouver, and Lashbrook Designs of Utah. Check out his blog at toddwaz.blogspot.com.
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Topaz:
What’s in a name? Before the invention of the science of gemmology, any gem that was yellow, golden, orange or brown would be classified as a topaz. Fortunately, today we know better. Gems + Gemmology
by Duncan Parker
NOT ONLY DO WE KNOW BETTER, but we’ve also come upon other shades of topaz like pink, blue, green, red, rainbow coloured, and even colourless. This has demonstrated that just because a gem is a certain colour, it doesn’t prove it’s a certain gem. Through the ages, a citrine or smoky quartz has been called a topaz, just because of its colour. With the advent of simple instruments, such as a gemmological refractometer, we can easily distinguish a topaz from a citrine. The refractometer was introduced only a century ago, so, why is it that the ring my mother bequeathed to me because she and I had the same birthstone (topaz) contained a citrine? Surely, after a long period of being able to easily distinguish between most gems, there is no excuse for someone to have mistaken a citrine for a topaz in the 1970s. It was no mistake, it was fully intentional, and continues to be. Now, to be fair, it isn’t done with malicious intent. The practice of calling one gem by the name of another dates from centuries before the invention of gemmology. It’s just a practice that’s continued without change since the days when a gem was a topaz just because it was yellow. When a jeweller sells a citrine or smoky quartz or golden beryl as a topaz, I think it’s because people have always done it and old habits die hard. Usually, the price paid for the gem is appropriate for the actual gem purchased. If a smoky topaz that’s actually a smoky quartz is sold, it’s likely sold for a fraction of the price of an equivalent actual topaz, but right for a smoky quartz. In most cases, a gem that’s incorrectly named is prefixed by another descriptor that’s not generally used for the genuine article. Real topaz is not sold as smoky topaz. Though my mother’s topaz ring turned out to be citrine quartz, I’m willing to bet that if she’d saved a receipt for it, it would have said “smoky topaz ring.” Similarly, when a gem has been altered in some way, it isn’t uncommon to see a prefix name applied. In some cases, it might be the real thing but it doesn’t look as it did in nature. This applies to gems with names like “peacock,” “sunrise,” or “mystic.” A mystic topaz really is topaz but it has an iridescent coating applied to the back. The reason we use the name “topaz” to describe other golden, yellow, orange, and brown gems is because topaz is a very well known name among
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consumers and has a greater perceived value as a gem than quartz and many other lesser known gem names do. In retail, at auctions, and among collectors, colourless and blue topaz, as well as coated topaz, apply to the realm of costume jewellery, while the golden, orange, and yellow varieties are used more in fine jewels. Have I changed my mother’s citrine for a real topaz? Certainly not. The real investment in a jewel is the value of sentiment and emotion. As a gemmologist and an appraiser, I can easily tell the difference between a topaz and a citrine and can enumerate the value disparity. But I can’t put a price on its sentimental value. If I had changed it, what would I have to write about? While I may know the difference, a consumer cannot understand that a smoky topaz probably has nothing to do with topaz. We really need to use the correct names to describe gems. It avoids confusion, removes one more reason for consumers to think we’re up to no good, and may even open their eyes to the diverse world of lesser known gems. CJ
One golden topaz pendant with diamonds, one Theo Fennell blue topaz and peridot cross pendant, and one Verdura blue topaz ring. All pieces featured in the 2014 Dupuis Auctions.
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2014
Behind the Scenes at JVC - Part 1 by John Lamont, Director of Crime Prevention, JVC
JVC Report
From the JVC Crime Prevention office Janet Lamont, JVC’s crime analyst, starts each day the same way. She goes online to search for any information on jewellery crime in Canada. This may take several hours and is done every day, seven days a week. Following this, she reviews any emails containing information from police or JVC members relating to incidents of jewellery crime. Once she obtains the information, the work begins. In most situations, information published in the news media does not contain all of the details that JVC needs to provide an alert or information to its members. JVC attempts to contact the victim and/or police to obtain further details. It is important to note that in many cases, police do not want a general alert sent out to the public and request JVC to distribute to Police Only. Once permission is received from the police to release the information to all of our members, an alert is produced and sent by email. A large number of members rely on faxes to receive their alerts while others still use Canada Post. These alerts, when sent out in a timely manner, have proven very beneficial for our members. There have been several incidents where members have received an alert and within days, even hours, the criminal(s) would enter their store. The information is then stored in a database in order to provide a statistical report each month, which is uploaded to JVC’s crime web site www.jewellerycrimecanada.ca for all to view. This statistical data is also used to produce a more detailed annual year-end report. Often, these reports generate inquiries from members, individuals, media and police, which are handled by JVC’s Executive Director Phyllis Richard, JVC Director of Crime Prevention John Lamont, or JVC’s Crime Analyst Janet Lamont. Throughout the year, JVC’s Director of Crime Prevention attends many crime seminars held by private industry or police in order to keep JVC familiar with any new crime that’s being perpetrated against the jewellery industry. These
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seminars have proven invaluable in developing new programs such as the “Police ONLY” database, which gives police a one-stop shopping centre for jewellery crime happening in Canada. For example, officers investigating a crime in British Columbia can see if there are similar crimes happening in other provinces. This has proven useful in tracking organized crime gangs that travel frequently across the country. JVC’s staff provide training articles for jewellers as well as videos, seminars and attend special events such as the Canadian jewellery trade shows. JVC is also constantly seeking new ways to train police in relation to jewellery crime. JVC, with assistance from our partner Jewelers Mutual Insurance Company, sent two officers, one from the RCMP in British Columbia and one from the York Police in Ontario, to a Criminal Use of Diamonds workshop in Edmonton. Here is some of what the officers had to say about the workshop: “Thank you for the giving me the opportunity to attend the course. It was fantastic training and I will certainly be recommending it to my colleagues… Kelly (Ross) is a wealth of knowledge and I learned some great insight into jewellery crime and methods of evidence collection.” “Thank you very much for the training opportunity you had me attend. There were a number of things that that took from it that I wish had known years ago as there were a number of things that can be used by street level officers. There was a file today that I was able to look at and assist with regarding a watch and was able to push an officer in the right direction.” On a daily basis, JVC is striving to fulfill our mandate to advance ethical practices, establish a level playing field for the Canadian jewellery and watch industry and provide crime prevention education for the trade. Look out for Behind the Scenes at JVC - Part 2 in the next issue of Canadian Jeweller Magazine. “The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose we have applied the best of ourselves to the task at hand.” - Vince Lombardi CJ
DECEMBER 2014
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showcase
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New Address! 27 Queen Street East, Suite 907 Toronto, Ontario M5C 2M6
DECEMBER 2014 CANADIANJEWELLER.COM
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marketplace A D V E R T I S I N G For more information on how to advertise in the classified section of Canadian Jeweller magazine please contact: Lucy Holden (416) 203-7900 ext. 6117 or e-mail lucy@rivegauchemedia.com.
classified
A D V E R T I S I N G
Jewellery Store for Sale Prime South Western Ontario location, 750,000 market area, busy standalone location, leaseholds/fixtures, walk-in vault, serious inquiries only, owner retiring. Email : jewellstore@gmail.com
ext-1
SOFTWARE
MACHINES
TRAINING
SUPPORT
New Automatic Wax Printers! Solidscape Roland
Rhino Rhino Gold
info@schindler.ca 1-888-688-6835 905-927-1166
SCHINDLER TECHNOLOGIES CORPORATION www.schindler.ca
Advertise where it counts! Canadian Jeweller Mag azine The independent voice for the industry since 1879
MArcH/APrIL 2014
CJ INTERVIEW Pascal Raffy’s fervour for watchmaking
DIGITAL DEALS
Online shopping adds a new layer to retailing
BACK TO BASICS
The hottest bridal trends for the season
EN FRANÇAIS
Joolz – Bar à Bijoux: Pour un menu des marques les plus demandées
Joel, Eric+Lou
countdown to our
135th Anniversary Scan me to go to our website
the official Magazine of the canadian Jewellery tradeshows
Lou Goldberg Jeweller Trusted service, truste
Inc.
d name
CMCA
AUDITED
6 0 Bloor Stree t W e S t S u i t e 11 0 6 toronto on tA r i o M 4 W 3 B 8 / $25
For more information on how to advertise in the classified section of Canadian Jeweller Magazine please contact: Lucy Holden 416.203.7900 x6117 or e-mail lucy@rivegauchemedia.com
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Index to Advertisers Alfred Sung 4-5 Atlantic Engraving 13 Bullion Mart 31 CJ Expo 65 Diamond Code 71 Expo Prestige CBQ 79 GIA 9 Hong Kong Trade 33 JVC – Jewellers Vigilance 73 Lotus Jewellery 17, 23 Mirage Creations OBC Mirage Creations – Nova 45 Paj Elle IBC, 21, 35 Rytalo 43 Sarah's Hope 29 Stuller 7 Thomas Sabo 2-3, 11
The Most Prestigious Jewellery Show in Canada Le salon de bijouterie le plus prestigieux au Canada
EXPO PRESTIGE RESTIGE
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August 23/24/25 Les 23/24/25 août Montreal Convention Center Palais des congrès de Montréal
514 485-3333
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| info@cbq.qc.ca | www.cbq.qc.ca 2014-11-26 12:00 PM
Winter Wonder Style Council
Lavish blacks, fiery reds and clean whites will be the go-to colour palette for the frosty winter season. For a bold and flattering look, it’s all about sleek black booties, ivory knits and bright, a-line skirts accessorized with a rose gold necklace or watch and a pair of pavéd earrings. Opting for a clean-cut black dress is the best way to transition from daytime to evening, guaranteeing a look that’s absolutely glamorous when paired with a red stiletto or bootie. Your client can feel confident in a pair of Swarovski crystal earrings or a bedazzled bracelet; a surefire way to be the center of attention at any holiday cocktail gala. CJ
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1. 424 FIFTH leather and pony hair dress, $399 2. Vianna Brasil Maroaga bracelet in 18k yellow gold with aquamarine, quartz, and diamonds 3. Aldo Cronkite evening bag, $50 4. Jimmy Crystal Luna earrings with Swarovski Elements, $148 5. Reign by PAJ 10mm square radiant cut Diamondlite CZ double-claw necklace in sterling silver with rose gold plating, $84 6. Thomas Sabo Glam & Soul sterling silver ring, $449 7. Aldo Tallo booties in bordeaux suede, $100 * all 424 FIFTH items available at Hudson’s Bay, thebay.com
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8. ELLE Time two-tone ceramic white solar watch, $250 9. Nova Diamonds rose gold floral necklace with diamonds, $24,975 10. Gucci bamboo wide bracelet in 18k pink gold, black synthetic corundum and black spinels, $21,250 11. 424 FIFTH wool and cashmere cable knit sweater in ivory, $299 12. 424 FIFTH burnout rose tea length skirt, $149 13. Aldo Bereda boots in black suede, $79.99 14. Stuller diamond earrings in 14k white gold with 1/2ctw diamonds, $4,500 15. Aldo Roccacanavese faux fur clutch in midnight black, $45
DECEMBER 2014
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Last Word
Frozen embrace by Maya Akbay
Cradled in a mesmerizing swirl of a four-claw setting symbolizing the wind’s embrace, these Maple Leaf Diamonds rings from the Wind’s Embrace collection are as opulent as they are beautiful. The center diamond (ranging from 0.30cts to 1cts) is surrounded by a glittering cluster of diamonds to create the bloom of a flower plucked from the frozen Canadian wilderness. Set with 18k Canadian gold, each ring is one-of-a-kind – just like a snowflake. (Retails from $1,999). CJ
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2014-11-24 1:47 PM
A GIFT
FOR YOU Receive a pair of ELLE Solitaire CZ earrings (a $79 value) with any ELLE purchase of $200* or more
*Before tax. While supplies last. Limit 1 per customer. Find an authorized dealer at ELLEJEWELRY.COM elle@paj.ca CJM_8_19_2014.indd 1
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