CJ December 2015/January 2016

The independent voice for the industry since 1879

DECEMBER 2015/JANUARY 2016

Canadian Jeweller Magazine

2015 AWARDS OF EXELLENCE And the winners are...

ON PATROL

JVC and JMI recognize service work in the industry

ABCs OF SEO

Get the ranking you deserve on any search engine

DESIGNER PROFILE Shay Lowe shines in the public eye

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4 2 7 0 9 01 3 | 1 2 3 5 B AY S T R E E T W E S T S U I T E 7 0 0 T O R O N T O O N TA R I O M 5 R 3 K 4 / $ 2 5

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DECEMBER 2015/JANUARY 2016

The independent voice for the industry since 1879

Canadian Jeweller Magazine ESTA BLISHED 1879

Vol. 136 / No. 07

Editorial Board

OLI V IER FELICIO I R I N A LY T C H A K SCOT T JOR DA N

Jean-Christophe Bédos Birks, President & CEO

KAITLIN YEP COR R INA MOSCA

Haigo Derian L’Oro Jewellery Gino DeVuono Movado Group of Canada

CONTRIBUTORS

Andrea Hopson Luxury Retail Executive

Publisher / olivier@canadianjeweller.com Managing Editor / irina@canadianjeweller.com Art Director / scott@rivegauchemedia.com Graphic Designer / kaitlin@rivegauchemedia.com Editorial Intern / corrina@thergmgroup.net

Ryan Holtz, Larry Johnson, Ron Katz, John Lamont, Inna Levchuk

SALES

Paul Mcfarlane Chanel Canada

EDITE M A RTINS

Advertising Sales tel: 416-203-7900 x6128 / email: edite@canadianjeweller.com

Marco Miserendino Bijouterie Italienne P.M. Inc. Phyllis Richard Jewellers Vigilance Canada Inc.

HEAD OFFICE

1235 Bay Street, Suite 700, Toronto, Ontario M5R 3K4 tel: 416-203-7900 fax: 416-703-6392

Mano Rupra TimeRevolution.com Beth Saunders Canadian Jewellery Group

MELANIE SETH

Controller & Operations / melanie@rivegauchemedia.com

LUC Y HOLDEN

General Customer Care Manager / lucy@thergmgroup.net

MONTREAL OFFICE

Sevan Titizian G.C. International Ltd.

230-2451 Chemin Lucerne, Montreal, QC H3R 2K5 tel: 514-381-5196 fax: 514-381-6223

Steve Turac Turac Luxury Group Inc. Moniruz Zaman The Bullion Mart Inc.

SUBSCRIPTION RATES Canada — one year, $50; two years, $85; three years $120. United States — one year, US$205. Foreign — one year US$205 (Subscriptions include Buyers’ Guide issues.) plus applicable taxes. Single copies — $25; Buyers’ Guide $40.

Bulk rate (Canada only, for six or more subscriptions) — $17.50 per subscription per year.

CHANGE OF ADDRESS email: circulation@canadianjeweller.com telephone: 416-203-7900 fax: 416-703-6392 or send your cover label and new address to Canadian Jeweller 1235 Bay St., Suite 700, Toronto, ON. M5R 3K4 PUBLISHED BY THE RGM GROUP Canada Post Canadian Publications Mail Sales Product Agreement No. 40678000. The publisher does not assume responsibility for the contents of any advertisement; any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or in part, without the express written permission of the publisher. Canadian Jeweller magazine is pleased to review unsolicited submissions for editorial consideration under the following conditions: all material submitted for editorial consideration (photographs, illustrations, written text in electronic or hard copy format) may be used by Canadian Jeweller and its affiliates for editorial purposes in any media (whether printed, electronic, internet, disc, etc.) without the consent of, or the payment of compensation to, the party providing such material. Please direct submissions to the Editor, Canadian Jeweller. Return undeliverable items to Rive Gauche Media, 1235 Bay St., Ste. 400, Toronto, ON Canada M5R 3K4.

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INDULGE IN THE MAJESTY OF REIGN BY PAJ

FEATURING FLUTTERING DIAMONDLITE CUBIC ZIRCONIA FOR ENDLESS EYE CATCHING SPARKLE reign@paj.ca

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Departments

Contents 10 EDITOR’S LET TER 12 CONTRIBUTORS / BEHIND THE SCENES 14 WHAT'S ON

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16 PRODUCT SHOWCASE 24 STAR WATCH Dressed and accessorized to the nines

72 SHOWCASE / MARKETPL ACE

26 CJ GALLERY Thomas Sabo awes with press affair; annual Jewellers' Ball ends on a high note

76 ST YLE COUNCIL The Holiday Countdown

30 FOR THE RECORD News, trends and events

82 L AST WORD Fabergé: Dreams of Paradise

39 ON THE COVER: 2015 AWARDS OF EXCELLENCE Proudly presenting the winners and runners-up of the 2015 edition of our jewellery design and brand competition

December 2015/January 2016 cover photographed by Ron Katz

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• • •

I AM M A D E IN CANADA

™

Jewellery designed and hand crafted in Canada

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Features & Columns

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Contents 48 COMPANY PROFILE: ATL ANTIC ENGR AVING Creating precious symbols of life's most precious moments

by Inna Levchuk

54 FEATURE: ABC OF SEO Get the ranking you deserve on any search engine

by Inna Levchuk

58 DESIGNER PROFILE: SHAY LOWE When dreams and reality meet through jewellery

by Inna Levchuk

62 FEATURE: SOCIAL MEDIA STARDOM How a small town jeweller got much needed attention through Instagram

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CANADIANJEWELLER.COM

by Larry Johnson

68 JVC COLUMN Recognizing members of the industry that have gone above and beyond

by Jonh Lamont

70 JMI COLUMN Is your jewellery red carpet ready?

by Ryan Holtz

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66 ON DISPL AY Getting your store into gear for the holiday season

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Step One

Choose your charms

Step Two

Choose your charm bracelet

Step Three

Begin your journey. Tell your story.

Benefits of a Rembrandt Charms® Classic Bracelet The Rembrandt Charms Classic Collection is about the journey your customers take through their lives. Our charms are collectibles that tell their stories and express individuality.

Learning about your customers’ charm stories will create a lasting relationship with them.

Creating a charm bracelet can be done in 3 easy steps. We recommend reminding your customer to repeat step 1 for all birthdays, holidays, and special occasions.

p.800-387-5238 • 416-293-3495 Orders@RembrandtCharms.ca

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Editor’s Letter

Happy Holidays!

Irina Lytchak, Managing Editor

BY THIS POINT, MANY OF YOU ARE PROBABLY LOOKING FORWARD to wrapping up the busiest time of the year in our industry.

In a similar manner, we here at Canadian Jeweller Magazine have set out to conquer 2016 but don’t want to close the year without giving you a few final pointers on how to better manage your store and business.

Standing out in such a cyber-obsessed retail market can be a tough gig. That’s why it’s imperative to know as much as you can when it comes to positioning your business online. To help, we’ve enlisted the help of social media and PR experts to look at the importance of mastering SEO in the feature The ABCs of SEO on page 54.

We are also shining a spotlight on two vital members of the Canadian jewellery industry – jewellery designer Shay Lowe (page 58) and Montreal-based custom bridal and engagement jewellery manufacturer Atlantic Engravings Inc. (page 48). Both have been integral in elevating Canada’s presence in the jewellery world and have pushed the limits of jewellery design with their stunning creations.

We also recently concluded a very success run of the 2015 Awards of Excellence. This year’s jewellery design entries pushed the limits even further than the last and we’re proud to announce the winners of the contest starting on page 39.

It was one of the toughest competitions our judges have had to evaluate and they spent a lot of time going through all of your entries while taking into consideration the various factors that go into designing a piece of jewellery.

Congratulations to all of our winners and thank you to everyone that participated. We can’t wait to see what you will dazzle us with next year! CJ

Photograph by Jacqueline Hornyak

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Corrina Mosca

As an avid style blogger and social media enthusiast, Corrina’s work is deeply inspired by the contemporary fashion world. Currently, she is a second-year student at Victoria College at the University of Toronto, where she is pursuing a double major in English and Art History. For this issue, Corrina compiled a wide range of current news and events spanning the Canadian jewellery industry found in For the Record on page 32.

Ron Katz

Owner of Kamdar Studios Ltd, Ron has been in the business of photographing jewellery for 25 years.

Today, under Ron’s direction, Kamdar Studios has grown into a full-service production facility that offers photography, graphic design for print and web, art assembly, digital manipulation and retouching, print services and web development. Ron’s creativity can be seen on this issue’s cover and inside on page 40 where he photographed the winning pieces for our annual Awards of Excellence competition.

Inna Levchuk

Being one of the editors on the Rive Gauche Media team, Inna has an integral role contributing editorial content published in all of the company’s magazines. A linguist at heart, she speaks five languages and loves exploring different cultures. Inna is also a passionate photographer and has done photography documentaries for CBC. For this issue, she interviewed Freydi Neuwirth Traurig of Atlantic Engraving for the Company Profile on page 48 and she put together an insightful piece on the world of SEO on page 54.

Contributors

Behind the Scenes Putting together the Awards of Excellence issue is quite a bit of work but it’s also extremely rewarding.

One of the most vital steps in this competition is the judging process and we made sure to invite some of the most prominent members of our industry to be a part of it. Hosted by Canadian Jeweller Magazine at the very swanky Pangaea Restaurant in downtown Toronto, this year’s judging panel evaluated the entries in a private and stylish setting while enjoying what the restaurant had to offer.

Getting the opportunity to recognize some of the best jewellery designers in the Canadian industry is truly an honour and a privilege and we put our hearts into delivering you this year’s results. CJ

Be sure to check out the digital edition and canadianjeweller.com to view a Behind the Scenes video of this event!

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THE HALLMARK YOU KNOW. THE SELECTION YOU WANT. The CanadaMark hallmark program assures customers worldwide that their polished diamond is of Canadian origin, cut from rough diamonds mined in the Northwest Territories. Now the journey from mine to store is easier than ever. Bring the brilliance of the North to your customers with the CanadaMark polished trading platform.

This exclusive marketplace gives retailers and wholesalers the power to buy CanadaMark diamonds online, anytime.

For more information, please visit www.canadamark.com/exchange.

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What’s On Gear up for the year by staying informed on what shows are bound to be the biggest hits in 2015.

The following is a list of key dates, location and contacts for the top shows around the world in the coming months to make YOUR life easier: Also, be sure to check out canadianjeweller.com for a full online calendar listing of the major shows for 2015 Trade Shows

December 2015 December 11 – 13: Baton Rouge Jewelry and Merchandise Show (Baton Rouge, LA) helenbrett.com December 9 – 12: Dubai International Jewellery Week (Dubai, UAE) jewelleryshow.com

January 2016 January 15 – 18: Malaysia International Jewellery Fair (Kuala Lumpur, Malaysia) mijf.com.my/mijf_spring January 16 – 18: Jewelers International Showcase (Miami, FL) jisshow.com January 20 – 23: IJT International Jewellery Fair Tokyo (Tokyo, Japan) ijt.jp/en January 22 – 25: BIJORHCA PARIS (Paris, France) bijorhca.com

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January 22 – 27: VicenzaOro Winter & VicenzaOro T-Gold (Vicenza, Italy) vicenzaoro.com January 25 – 26: International Watch and Jewelry Guild Show (Miami, FL) iwjg.com January 28 – February 8: JOGS Tucson Gem and Jewelry Show (Tucson, AZ) jogsshow.com January 29 – February 10: Pueblo Gem & Mineral Show (Tucson, AZ) pueblogemshow.com January 30 – February 13: Arizona Mineral & Fossil Show (Tucson, AZ) mzexpos.com January 31 – February 2: Mode Accessories Spring/Summer Show (Toronto, ON) mode-accessories.com January 31 – February 4: Toronto Gift Fair (Toronto, ON) cangift.org/toronto-gift-fair

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MOVING MOVING MOVING STONE STONE STONE JEWELRY JEWELRY JEWELRY

Exclusive Exclusive ExclusiveQuiver Quiver Quivermechanism mechanism mechanism

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Nova Diamonds Our latest addition to the Dome Ring Collection includes a stunning selection of marquise cut diamonds, elevating the standard pavÊ dome ring to star status. The combination of high colour and high quality stones reveals Nova’s sophisticated collection of diamond jewellery. Ref: LF8-2461.

Product Showcase

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EXPERIENCE

THE NEW EXCELLENCE IN JEWELRY

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REGISTER TO ATTEND OR EXHIBIT TODAY!

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Sauro

Sauro’s sailing inspired Nautica Collection adds a splash of colour and definition to your wrist. These elegantly crafted 18k gold pieces make a great accessory for a watch or collection of stacking bracelets. Visit Sauro.it for the entire collection and dealer information.

GIA

Put your store on the map and be sure customers find your business by registering on GIA’s Retailer Lookup.

Through a city or postal code search, the lookup allows customers to find local establishments that offer GIA-graded stones or have GIA-trained staff. Sign up today through the Retailer Support Program website, retailer.GIA.edu.

Product Showcase

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The Mode Accessories Show

Canada’s definitive trade show for fashion accessories.

Upcoming Shows:

Spring/Summer Collections January 31 - February 2, 2016

Fall/Winter Collections August 7 - 9, 2016

Venue:

International Plaza Hotel

655 Dixon Road, Toronto, Canada

Photo courtesy of Ayala Bar, represented by Kareri Inc. in the Mode Accessories Show.

One of Canada’s longest running fashion trade shows, Mode Accessories showcases 200 exhibitors and over 600 lines of accessories, such as jewellery, handbags, hats, scarves, belts, gloves, watches, eyewear, hosiery, shoes, and apparel items. Visit www.mode-accessories.com for more show information, or call 416-510-0114. Admission to Mode Accessories is for trade only, persons without business identification, or under the age of 16, are not admitted.

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ROMA 1947 ROMA 1947 is inspired by the delight and majesty of the “Dolce Vita,” an era of passionate energy. A collection of voluptuous shapes filled with emotions and memories with colours of the Roman sunset. Each piece brings you back to the Baroque period, giving you the sweet desire to interpret an era of charm and elegance.

Product Showcase

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OCI Management Inc. 514-332-0301 awards-of-excellence-ad3.indd 21

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Lily Jewellery Manufacturing What makes Lily Jewellery unique is the wide range of services provided. This beautiful, engraved ring was designed using our 3D CAD technology, casted, set, and polished all within our own premises. Browse through our large inventory of jewellery and diamonds at www.lilyjewellery.com.

Atlantic Engraving Ltd. The newest addition to our Haute Couture Collection, the 10mm comfort fit band is set with black and white diamonds with a 2.20ctw, creating a look that’s trendy and timeless at the same time.

Product Showcase

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The Heart & Soul of Wedding Bands Seamless tubing blanks, diamond cut. Available in Sterling silver, 10K, 14K, 18K, 19K, platinum & titanium.

www.atlanticengraving.com 1435 St. Alexander #455 - Montreal, Qc. T: 1 800 267 7823 ~ 514 845 8257 E: info@atlanticengraving.com 1435 St. Alexander #455 - Montreal, Qc. T: 1 800 267 7823 ~ 514 845 8257 E: info@atlanticengraving.com atlantic_Ad-SinglePage-Aug2015-Mag2.indd 1 CJ DEC 2015_FP.indd 23

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Star Watch

Vibrant Visions

Dressed and accessorized to the nines, these celebs know how to steal show wherever they go.

Daring Delight Three short months after welcoming her second baby, Molly Sims made jaws drop at the New York Premiere of Ted 2. Her shapely Tamara Mellon black velvet-and-lace number accentuated her perfect hourglass figure, while her sultry makeup and sleek blonde tresses added a mysterious, elegant air to the ensemble. The 42-year-old model topped off the look with a stunning diamond ring ($8,340) by Messika, a simple black clutch and strappy lace sandals.

Rugged meets Refined

Blushing Beauty Mad Men’s Christina Hendricks looked effortlessly beautiful at the Los Angeles Confidential Magazine’s “Women of Influence” issue celebration. The titian-haired goddess flaunted her curves in a Beverle dress by BCBG Max Azria, adding a pop of sparkle to the flirty look with a set of champagne diamond earrings ($18,250)

by Sutra. To tie it all together, Hendricks kept her makeup subtle, opting for long lashes, pink cheeks and peachy lips.

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After a shopping spree at WEST Boutique in Los Angeles, Peter Facinelli was snapped sporting a sterling silver and dinosaur boneinlaid bracelet ($2,100) by William Henry. The Twilight star paired the unique piece with a simple button-up shirt and khakis for his effortless, laidback signature style.

To complete the ultra-masculine look, Facinelli also rocked perfectly tousled hair, some well-manicured stubble and a cool pair of shades.

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John’s

wholesale

jewelry

Your Largest supplier of gold and sterling silver chain in western canada

John’s WHOLESALE JEWELRY LTD va nco uver , b c, ca nada

604-689-4190 | 877-80-Johns www.johnswholesale.ca | sales@johnswholesale.ca

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CJ Gallery

Corrina Mosca and Irina Lytchak, Canadian Jeweller Magazine

Thomas Sabo awes with press affair TO UNVEIL THE NEW LOVE BRIDGE COLLECTION and to mark the 10year anniversary of its Charm Club, Thomas Sabo hosted a beautiful evening especially for retailers and press earlier this summer at the TIFF Bell Lightbox in Toronto.

Guests were treated to a stunning display of the brand’s Karma Beads, Rebel at Heart, and Sterling Silver Glam & Soul collections while enjoying complimentary hors d’oeuvres and beverages.

To promote Thomas Sabo’s newest Love Bridge Collection, attendees were gifted with personalized bracelets that were engraved right on the spot. The new line, inspired by the love lock bridges found all over the world, features gold, silver and rose gold-coloured filigree chains, classically-elegant pearls, playful rose quartz stones, radiant hot-pink bamboo coral and mystical, black obsidian beads.

Later in the evening, a number of Canada’s top press officials and local celebrities were on hand to enjoy an exclusive dinner at Malaparte in honour of the 10th anniversary of Thomas Sabo’s Charm Club. CJ

Linday Singer, Faulhaber Communications; Sarah Levy, actress; Christine Faulhaber; Jennifer Robertson, actress

Photos courtesy of Ryan Emberley

Be sure to check out the digital edition of the December 2015 issue and canadianjeweller.com to view more photos from this event!

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Shauna Levy, Design Exchange; Noreen Flanagan, Elle Canada

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CJ Gallery

Jeff Morrison of 925 Solutions, Olivier Felicio of Rive Gauche Media, Michael Greene of Movado Group of Canada

Peter, Marlene, and Ashley Myerson and Alan Slavner of Myerson’s Ltd.

A night at the ball Jewellers Vigilance Canada (JVC) didn’t disappoint with yet another spectacular night of the Annual Jewellers’ Ball. Held at the beautifully renovated King Edward Hotel in downtown Toronto on November 21, the 17th edition of the Ball saw all of the jewellery industry’s top players gathered under one roof for a night of awards, dinner and dancing.

“As in past years, our friends and supporters show their belief in what JVC does for the Canadian jewellery and watch industry by joining us for a lovely evening of food, music and good company,” says JVC’s Executive Director Phyllis Richard. “We are honoured to have hosted this event for the 17th year.”

Many of the guests in attendance included industry sponsors that have demonstrated their loyalty for promoting safety within our industry year after year. JVC thanks all of the supporters that have made this event yet another night to remember. CJ

Kim and Eric Sentfleben, Doug and Lisa Irwin, of Citizen Watch Co. of Canada

Brett Halliday of Michael Hill Jewellers Canada, with guest

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John Lamont of JVC, David Sexton, Mike Alexander, Mark Deveraux, of JMI, and Gino DeVuono of The DeVuono Group

Giovanni Vaccaro of Beverly Hills Jewellers presenting Prisilla Hui with the 2015 Vaccaro Family Scholarship; Garnet Irving of CJ Expos

Michael Greene of Movado Group of Canada

Gail Golberg, Sarah Raghubir, Anesha Raghubir, and Giovanni Vaccaro of Beverly Hills Jewellers

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For The Record

News/Trends/Events Annual Expo Prestige Booth Winners announced The 45th edition of the Montreal Expo Prestige has come and gone, giving jewellers the perfect opportunity to network, see the newest product on the market, and to stock up on the latest designs right before the busy holiday season.

Every year, the show recognizes its top booths in three different size categories and this year’s winners are as follows: Triple Size Booth and larger 1st Place Winner: Corona Jewellery Company Runner Up: Rodania Double Size Booth 1st Place Winner: Atlantic Engraving Ltd. Runner Up: Trollbeads Single Size Booth 1st Place Winner: LokÜs Runner Up: Rousseau Chain/Quiver Congratulations to all of the winners and runners up and until next year!

85CDN_35_2015_Bulova_Catalog_20-39_unpriced.qxp_Layout 1 2015-07-29 3:58 PM Page 31

Bulova celebrates 140th anniversary To mark 140 years of impressive achievements and a rich history of watchmaking firsts, Bulova announced its latest collections from Bulova, Caravelle New York and Wittnauer.

For the Fall and Winter 2015 seasons, Creative Director Thierry Casias combined pops of colour and style with the classic distinction of its American design history. With more than ten years of experience in the design and development of consumer products, packaging and fixtures, Casias is the creative force behind the latest additions to the Bulova Accutron II, Bulova Accu-Swiss, Caravelle New York and Wittnauer brands.

“The latest collections from Bulova, Caravelle New York and Wittnauer feature refreshing colour accents against classic metal tones to incorporate style into your everyday look,” says Casias. “The trends for 2015 are all about mixing and matching, making bold statements while also staying true to your own personal style. I definitely incorporated a little something for everyone in our Fall/Winter 2015 watch collections.”

Back in 1926, Bulova broadcast the first-ever national radio commercial and aired the first ever TV commercial before a Brooklyn Dodgers verse Philadelphia Phillies game in 1941. In 1958 Bulova’s Accutron technology was used aboard NASA’s Vanguard 1 satellite, and timing instruments produced by Bulova were included in the first moonwalk in 1969.

STYLE SHOWN: 98B229

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JIS Miami October 2015 reports largest attendance in history This past October, the jewellery industry descended upon Miami Beach, Florida for the opening day of the famous JIS October jewellery trade show. By the time the show concluded on Sunday evening, all prior JIS attendance records were shattered. Attendance reporting presented a 16 per cent increase over the October 2014 event, JIS’s largest year-to-year attendance increase in the show’s thirty six year history.

On opening day, buyers lined up early, eager to shop and explore the new and enhanced features at JIS. Jordan Tuchband, Industry Vice President of JIS, who’s been with the show for sixteen years, was amazed at the number of excited attendees pouring through the entry doors of the Miami Beach Convention Center.

“There was a new energized excitement about the show now that it’s a part of Reed Exhibitions and the Reed Jewelry Group. You could feel it even before the doors opened at 10:00 AM on October 15 and the lines at registration were astonishing; unlike anything I’ve seen in my time with JIS.” In addition to the staggering attendance numbers, the diversity of product and exhibiting companies played an intrical role in making this the most successful JIS Miami show to date. Many exhibitors stated they were thrilled with the traffic on the floor and the quality of retailers in attendance. Carolyn Thamkul, Executive Vice President of Belle Étoile and longtime JIS exhibitor, was elated to be a part of JIS history. “I love the ‘new’ show. You can already see all the changes and how customers are positively responding. I’ve seen retailers from regions I’ve never seen before at JIS Miami. The show has more to offer than ever before, which is a direct correlation to the elevated caliber of both exhibitors and retailers.”

Throughout JIS, attendees frequented the inaugural LUXURY Miami event located in its own chic ballroom, along with a number of new and expanded pavilions including HKJMA and the Plumb Club. Attendees enjoyed a variety of upgraded relaxing lounges throughout the show floor with snacks and beverages, and lunched with a three-course meal at the beautiful Hidden Gem Café. The Galleria Lounge with its modern uptown feel and sophisticated environment was one of the most highly talked about locations – particularly when it became the scene for JIS to announce the winner of its first ever Retailer of the Year Award, presented to Colombian Emeralds International – a member of the Dufry Group.

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For The Record

Michael Hill founder retiring, daughter to take over Sir Michael Hill, founder and chairman of the eponymous jewellery chain, has announced his retirement. He will step down from his position on November 3rd of this year and will be succeeded by his daughter, Emma.

Emma Hill first started working on the company’s shop floor 30 years ago at the age of 13. She has served as deputy chair of Michael Hill International since 2011, and has previously held a variety of management positions within the company. Additionally, in 2002, she spearheaded the brand’s Canadian expansion.

“Emma has learned jewellery retailing from the ground up, has worked across the breadth of the business, and across our international marketplace,” says sir Michael Hill.

After his retirement, Sir Michael Hill will stay on the board as nonexecutive director. He remains the majority owner and plans to stay engaged in the business.

Paris Jewellers stores launch Engagement Ring Cam Swatch makes a splash in Toronto Swatch unveiled its Fall/Winter 2015 Collection in downtown Toronto and we were blown away by the Swiss-made brand’s ability to continuously innovate when it comes to style and design.

The new collection is made up of six new lines including Après-Ski, Street Energy, Grüezi All!, Tech-Mode, Exotic Charm and Sport Mixer.

Inspired by Japanese street style, the Sport Mixer Collection is all about neon colours and crazy patterns while Tech-Mode takes inspiration from the ancient architecture and technological innovations of Beijing.

Grüezi All! is the epitome of what lies at the heart of Swatch – ground-breaking yet fun watchmaking combined with Swiss tradition.

The Exotic Charm line embodies the positive vibes of Mumbai and reflects of the city’s vibrant and exotic rhythms. Finally, the Street Energy line of watches carries the soul of NYC, featuring elements of the city’s booming art scene, graffiti, and the very essence of the world’s most famous urban jungle.

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Paris Jewellers has taken the engagement ring shopping experience to a new level by becoming the preferred Canadian Provider of the “Ring Cam.” This innovative product, which uses a hidden camera to intimately capture marriage proposals, will allow couples to better record, share and relive their engagement experience.

“The engagement ring cam is an innovative and meaningful opportunity to celebrate our customer’s story on a whole new level,” says Erin Hazen, marketing manager at Paris Jewellers. “We are thrilled to offer this [product] to our customers, so that they can relive this cherished moment for a lifetime.”

A small button located at the top of the ring box activates the hidden camera, which records high definition footage and audio from a wide-angle lens at the vantage point of the ring. After the proposal, users may return the box to Paris Jewellers, where the video is sent for editing and saved for the couple.

For more information on this novel product, visit parisjewellers.ca/pages/ ring-cam-capture-yes.

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Prisilla Hui: Winner of the 2015 Vaccaro Family Scholarship Prisilla Hui, a third-year student at the Ontario College of Art and Design University, is the winner of the 2015 Vaccaro Family Scholarship!

“I have always been passionate about gemstones and jewellery and knew at an early age that jewellery designing was what I absolutely wanted to do,” says Hui. Hui’s design style is elegant, intricate and is often unconsciously inspired by her attraction to the Victorian Era. She often uses old-world techniques such filigree in her work and she crafts her designs using precious metals, semi precious and precious gemstones and occasionally, alternative natural materials.

Back in 2013, Beverly Hills Jewellers and CJ Expos teamed up to announce the creation of a scholarship for outstanding jewellery students – the Vaccaro Family Scholarship.

Now its in second year, the competition continues to receive entries all the way from Vancouver to Halifax with students competing for Canada’s largest scholastic prize for Jewellery Design. This year’s competition theme was ‘Ladies’ Night Out.’ This year, the initiative received nine entries from jewellery design and metalsmithing programs across Canada. The pieces submitted were displayed at the CJ Expos exhibits in Toronto and Edmonton and attending retailers were able to vote on and select Hui as the winner.

J.W. Histed Diamonds Ltd. Vancouver, B.C. rounds “full cut” tapered baguettes rounds “single cut”

pear oval marquise

half moon heart princess cushion grooved princess radiant straight baguettes trapezoid trillian asscher natural colour rose cuts emerald treated colour

Contact us for a current price list or online at www.jwdiamonds.ca 1-800-663-1458 / 604-681-8519 / fax 604-681-2413 JW Findings_H2.indd 1

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2015-12-04 10:52 AM

Canadian jewellery brand makes Canada’s Fastest Growing Companies list

For The Record

Atlantic Engraving unveils ring for breast cancer awareness Atlantic Engraving has become a sponsor for Breastcancer.org, a nonprofit organization dedicated to providing the most reliable, complete, and current information about breast cancer.

To celebrate the partnership, the jeweller has designed and produced what they call the “awareness ring.” The piece features an engraved pink breast cancer logo and a genuine pink sapphire set into a sterling silver band.

Additionally, 10 per cent of the ring’s sales will be donated back to Breastcancer.org. With this, Atlantic Engraving hopes to raise awareness for this aggressive disease and support public knowledge about its symptoms, treatments and effects on the day-to-day lives of patients.

A second “awareness ring,” which the jeweller describes as “more elaborate” than the first, is currently still in the production process.

Hillberg & Berk, a Regina-based jewellery company, has been awarded a spot on Profit Guide’s coveted 2015 Profit 500 list. The ranking, which recognizes businesses in Canada based on five-year revenue growth nationally, regionally and by industry, placed the jewellery retailer at number 115.

More than three quarters of the positions on this year’s Profit 500 list were occupied by businesses from Canada’s larger cities, including Calgary, Edmonton, Montreal, Toronto, Vancouver, Winnipeg and Ottawa. Hillberg & Berk is the only Regina-based business to make this year’s list, boasting an astonishing five-year revenue growth of 610 per cent.

Hillberg & Berk also recently held an exclusive press event in Toronto to celebrate the launch of Tessa Virtue by Hillberg & Berk. The collaborative collection with the Canadian figure skater featured feminine jewellery designs that reflected Virtue’s personal style and perfectly tied into the very essence of the Hillberg & Berk name.

The brand, which began humbly in Saskatchewan, has grown substantially since its establishment in 2007. Now, Hillberg & Berk is internationally acclaimed by celebrities and industry experts alike, and is best known for its creation of a brooch for Her Majesty Queen Elizabeth II.

Send us a design, a picture or a STL file- we will create it, print it or finish it for you!!

High quality products at the best prices Thousands of styles to choose from Remodelling, casting and setting

3D Design & Printing Services

with DWS WAX 028 J+ & Solidscape T76+t

W W W . L I L Y J E W E L L E R Y. C O M

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Toronto Maple Leafs join forces with Peoples Jewellers The Toronto Maple Leafs and Peoples Jewellers have announced a multiyear partnership that will commence with the 2015-2016 NHL season. The three-year partnership will see Peoples Jewellers become the Official Jeweller of the Maple Leafs and will feature in-store and in-arena fan experiences. A highlight of the partnership is the “Ultimate Penalty Kill” promotion, which will give one Leafs fan at each home game the opportunity to win jewellery from Peoples Jewellers should the Leafs score a short-handed goal during a penalty kill.

“We are truly thrilled to be the Official Jeweller of the Toronto Maple Leafs and excited by the unique opportunity we have to deliver memorable experiences for fans and guests,” says Scott Davies, Senior Vice President of Marketing, Peoples Jewellers. “From the interactive in-arena promotions to the special in-store events we have planned, this will be an amazing season both on and off the ice.”

“MLSE is extremely excited to welcome Peoples Jewellers as the Official Jeweller of the Toronto Maple Leafs,” says Jeff Deline, Vice President, Global Partnerships, MLSE. “We look forward to welcoming Peoples Jewellers into Air Canada Centre through the ‘Ultimate Penalty Kill’ promotion, and we can’t wait to interact with fans in Peoples locations across Toronto. As two historical Canadian brands come together, I know Peoples and the Maple Leafs will continue to excite fans for years to come.”

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Minimum wage rises in five provinces Thousands of workers across Canada received a raise this fall, with the minimum wage increasing in Alberta, Saskatchewan, Manitoba, Ontario and Newfoundland and Labrador.

Alberta workers have seen the biggest jump with an additional $1 an hour, as the rate increases from $10.20 to $11.20. Since June, the province had been tied with Saskatchewan for the lowest minimum wage in the country.

Now, with Saskatchewan also raising its pay from $10.20 to $10.50, New Brunswick’s $10.30 an hour has become the lowest in Canada. However, The province notes that it will be raising its rate to $11 in 2017.

Ontario and Newfoundland and Labrador have also increased their minimum wage rates by 25 cents, bringing Ontario’s rate up to $11.25 and Newfoundland and Labrador’s up to $10.50. Manitobans have also seen growth, with their wages rising 30 cents from $10.70 to $11.

“It’s essential to us, at Best Bargains, that we do not provide just a minimum wage to our staff – but rather a living wage,” says Anita Agrawal, CEO of Best Bargains Jewellery. “The current call for living wage is $15 per hour as supported by evidence by many unions and researchers. Seattle was recently the first municipality in North America to implement a municipal $15 per hour minimum wage. It’s absolutely impossible in a city like Toronto for anyone to survive and thrive on less. Calculate the rent, basic cost of food, transportation, etc. and you’ll see even then there is barely any ability to save for emergencies or pensions. There are many arguments to support a living wage from a business angle, primarily for the happiness of your staff which leads to loyalty and zero turnover.”

Currently, the Northwest Territories retain the highest minimum wage in the country at $12.50 an hour. This revelation comes after the $2.50 an hour increase that took effect in the country on June 1.

LexisNexis study reveals increase in merchant fraud According to the annual LexisNexis True Cost of Fraud 2015 study released in September, retail fraud revenue losses are up by a 94 per cent from 0.68 per cent in 2014. The survey of over 950 merchants revealed that retail fraud cost accounted for 1.32 per cent of total revenue in 2015; international retailers and mobile commerce merchants were effected most, with international retailers experiencing 1.56 per cent in revenue losses and mobile commerce merchants experiencing 1.68 per cent in revenue losses.

Monica Eaton-Cardone, COO of leading dispute mitigation and loss prevention firm Chargebacks911, attributes this increase to a lack of sufficiently stringent fraud protection processes.

Combating or mitigating losses from fraud has been an enormous expense for merchants, extending far beyond the price merchants pay for loss of goods.

The LexisNexis study itemized costs directly related to fraud and found that for every $100 of fraud, retailers were forced to spend $223.

On average, merchants spend $7,000 per year on fraud mitigation efforts, while larger merchants spend upward of $100,000. A large part of this cost included manual reviews of suspicious activity with 46 per cent of potentially fraudulent transactions undergoing manual review. Per Vice President of Corporate Markets for LexisNexis Risk Solutions Dennis Becker, “Manual reviews are time-consuming and expensive, driving more costs into the business and causing customer friction, which can impact overall top-line revenue.” Eaton-Cardone points out that the manual review process still takes place in nearly half of all merchants despite automated systems available to be employed for this same purpose.

Additionally, the study found a huge spike in debit card fraud, with merchants attributing 30 per cent of fraud to debit card fraud in 2015 compared to 16 per cent in 2014. This is likely due to fraudsters attempting to use stolen data before the arrival of EMV. Eaton-Cardone touts EMV, also known as the “chip and pin” system, as the most secure method of payment.

EMV utilizes a micro-chip to store sensitive information, rather than a magnetic stripe. Since EMV relies on the customer’s past history to determine if the purchase is valid or not, the customer’s buying patterns and spending habits are analyzed in about a millisecond in order to detect suspicious activity.

“The reluctance of small to mid-size businesses to adopt this technology is alarming,” says Eaton-Cardone. “This does not bode well for the future of the fraud protection industry.”

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For The Record

Jaeger-LeCoultre opens first two boutiques in Canada Jaeger-LeCoultre announces the opening of its first two boutiques in Canada – Vancouver and Toronto – offering new meeting places for fine watchmaking lovers.

In the heart of thriving Alberni Street, the new Jaeger-LeCoultre boutique in Vancouver will offer a unique 82-square-meter area devoted to the Manufacture’s timepieces from the Manufacture, amidst a revamped interior design pervaded by a sense of discreet luxury, serene intimacy and modern refinement.

Infinitely more than just a boutique, the new Jaeger-LeCoultre Boutique in Toronto located in Canada’s premier shopping destination, Yorkdale, will also highlight the horological icons and latest collections of the Brand, such as the Reverso, the Rendez-Vous, the Master, the Geophysic, the Duomètre, and the Deep Sea lines in a 60-square-meter area.

Jaeger-LeCoultre has now 11 boutiques in North America: Beverly Hills, Boca Raton, Encore at the Wynn Las Vegas, Costa Mesa, Palm Beach, Aventura, New York, Miami Design District, The Forum Shops Las Vegas, Vancouver and Toronto.

CJA AGM welcomes new chairman and recognizes two industry members This year’s Annual General Meeting held by the Canadian Jewellers Association welcomed the new chairman for the 2015/2016 term, recognized past chairmen, and honoured two key industry members for their achievements over the years.

In a formal collar ceremony, Tanya Parrish was officially elected to the office of chairman of the CJA and recognized Geoffrey Beattie for his 2014/2015 term in office as well as Yakup Tecimer for the 2013/2014 term.

Parrish has enjoyed more than 30 years in the Canadian retail business – including more than 15 years in the jewellery industry. Starting in 1999 with Peoples Jewellers as the vice president of merchandising and marketing, she experienced the transition to Zales, Inc. and U.S. management, serving as senior director of marketing. Parrish was elected to the Board of Directors of the Canadian Jewellers Association in 2008.

Following the collar ceremony, Parrish presented Pierre Akkelian, president of Canadian Gem with the Chairman’s Award, which recognizes members of the Canadian jewellery industry who have gone “above and beyond” to enhance the profile of our industry.

Lastly, Executive Director of Jewellers Vigilance Canada Phyllis Richard was honoured for her outstanding efforts in support of the Canadian jewellery industry with the 2015 Erol Paylan Award, which was presented

by Mariam Paylan in memory of her late father.

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Maryam Paylan and Phyllis Richard

Pierre Akkelian

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Canadian Jeweller B: 9.25 X 11.125in T: 9 x 10.875in L: 8.5 x 10.375

EPHRAIM ZION of Dehres Limited handles more diamonds in a day than most people see in a lifetime.

Here he discusses the power of reputation, global diamond investment and why a GIA report is vital to any business built on integrity.

What’s something most people don’t know about your job? It’s the only business in the world conducted on trust. You sell 1 to 5 million dollars just on the telephone, without even a signature.

A diamond dealer’s most valuable asset? Reputation. Yes, you need a sense of artistic value and a knack for design, but the most essential part is integrity. You can’t survive without it.

What has doing business in Hong Kong taught you about the Asian market? It’s one of the strongest in the world. Every day, there are new millionaires and new businesses. Asians are very investment-conscious. Diamonds are safer and more profitable than money in a bank.

All-time favorite purchase? Most recently, a 100+ ct. D FL. Incredible brilliance and scintillation. Such a beauty. People fell down when they saw it.

Did it arrive with a grading report? Ha, ha. GIA, of course. What responsible businessman, with a good reputation and name, would sell a diamond without a GIA report?

Why is a GIA evaluation so important to one’s reputation? It’s the most reliable, authentic, dependable gem institute in the world. People know that, especially in the Far East. Remember what I said about reputation? A GIA report is crucial.

Business words to the wise? Selling is an idea game. The more knowledge you have, the more confidence you feel.

GIA gratefully acknowledges those who use our resources to further world expertise in gems. Invest in your success at WWW.GIA.EDU

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2015 Awards of Excellence Prix d’Excellence 2015 The results are in and we’re proud to present the winners of the Canadian Jeweller Magazine 2015 Awards of Excellence…

Les résultats sont disponibles et nous sommes fiers de vous présenter les gagnants des Prix d’Excellence 2015 du Canadian Jeweller Magazine...

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Awards of Excellence

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The Judging Panel

Le Panel de Juges

Beth Saunders – Canadian Jewellery Group Sevan Titizian – GemCorp Manufacturing Haigo Derian – L’Oro Jewellery Donald A. Stuart – Leading custom jewellery designer Michael daCosta – Fortunes Fine Jewellers

Beth Saunders – Canadian Jewellery Group Sevan Titizian – GemCorp Manufacturing Haigo Derian – L’Oro Jewellery Donald A. Stuart – Concepteur de Renom de Joaillerie Personnalisée Michael daCosta – Fortunes Fine Jewellers

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Iouri Jiliaev – Jiliaev Jewellery In 1958, the late Victor Jiliaev founded the Jiliaev Jewellery tradition. Taking inspiration from the world famous “Faberge Eggs,” he later passed on his vision to Iouri Jiliaev, his son, who himself was commissioned to replicate the museum jewellery pieces.

Iouri continues to garner awards for his work as a master goldsmith and is the co-founder of Jiliaev Jewellery Collection with permanent residency in Vancouver. The utilization of raw gems and authentic material has always inspired Iouri’s work.

Like his father, he has been developing his own techniques over decades.

He stringently focuses on quality, intricacies and vivid projection to the ever-increasing insatiable demands for one-of-a-kind jewellery.

EN FRANÇAIS En 1958, le regretté Victor Jiliaev fondait la tradition ‘Jiliaev Jewellery’. Son inspiration derrière les ‘’Oeufs Fabergé’’ de renommée mondiale a fait de cette tradition sa décision concrète qui fut par la suite léguée à son fils, Iouri Jiliaev, et qui a été lui-même mandaté pour reproduire ces pièces de joaillerie de musées.

Iouri continue de recueillir des prix pour ses travaux comme maître joaillier et il est le co-fondateur de la collection ‘Jiliaev Jewellery Collection’ avec une résidence permanente à Vancouver. L’utilisation de pierres précieuses brutes et de matériaux authentiques a toujours inspiré le travail de Iouri.

Comme son père, il a développé ses propres techniques sur plusieurs décennies. Il se concentre rigoureusement sur la qualité, les subtilités et la projection saisissante des insatiables demandes sans cesse croissantes pour un bijou unique.

RUNNER UP: Coloured Gemstone Design Inspired by an unfurling flower, the “Flower Bud” fashion ring is set in 18k rose gold and 19k imperial white gold. Featuring a 21.9ct golden citrine as its centre stone, the ring is accented with 64 round cut pink sapphires and 104 round brilliant cut diamonds.

FINALISTE: Meilleure Conception Pierre Précieuse Colorée Inspirée par une fleur en déferlement, la bague à la mode ‘’Flower Bud’’ est sertie dans de l’or rose 18k et de l’or blanc impérial de 19k. Mettant en évidence une citrine dorée de 21.9ct comme pierre centrale, la bague est accentuée avec 64 saphirs roses ronds et 104 diamants ronds brillants.

WINNER: Diamond Design Inspired by the beautiful Sakura trees, these earrings are paved with a total of 92 round brilliant cut diamonds. Set in 19k imperial white gold, the “Sakura” earrings are embellished in 10 pear shape-cut diamonds set in 18k Canadian yellow gold.

GAGNANT: Meilleure Conception de Diamant Inspirées par les magnifiques arbres Sakura, ces boucles d’oreilles sont pavées d’un total de 92 diamants ronds et brillants. Serties dans de l’or blanc impérial de 19k, les boucles d’oreilles ‘’Sakura’’ sont embellies avec 10 diamants en formes de poires sertis dans de l’or jaune Canadien de 18k.

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Awards of Excellence

Andrei Jiliaev – Jiliaev Jewellery Andrei Jiliaev is the eldest son of master goldsmith Iouri Jiliaev and an award-winning designer both in jewellery and architecture. At the moment, Andrei is the resident designer for Jiliaev Jewellery in Vancouver.

Over the years, he has amassed a long list of highly esteemed clientele that includes the heads of various states and countries, celebrities, luminaries and most recently, the Prince of Saudi Arabia.

Andrei’s professional career started at the very young age of 20 when he began designing high-end bridal and statement jewellery for Kurt Wayne, Frederic Goldman and Hearts on Fire.

EN FRANÇAIS Andrei Jiliaev est le fils aîné du maître joaillier Iouri Jiliaev et concepteur primé autant dans les bijoux qu’en architecture. Actuellement, Andrei est le concepteur résident pour la Jiliaev Jewellery à Vancouver et a amassé au cours des années, une longue liste de clients très estimés qui inclut des dirigeants de différents états et pays, célébrités, personnalités brillantes et plus récemment, le Prince d’Arabie Saoudite.

Rétrospectivement, la carrière professionnelle d’Andrei a débuté au très jeune âge de 20 ans lorsqu’il a commencé à concevoir des bijoux de mariées haut de gamme et d’impact pour Kurt Wayne, Frederic Goldman et Hearts on Fire.

WINNER: Coloured Gemstone Design Set in 18k Canadian yellow gold and 19k Imperial white gold, these statement “Leaf Drop” evening earrings feature three different cuts of emerald with a 8.18ctw. The frames of both earrings are accentuated with a total 198 round brilliant cut diamonds of 4.30ctw.

GAGNANT: Meilleure Conception Pierre Précieuse Colorée Serties dans de l’or jaune Canadien 18k et de l’or blanc impérial 19k, ces boucles d’oreilles de soirées d’impact ‘’Leaf Drop’’ sont caractérisées par trois grosseurs différentes d’émeraudes avec un poids de 8.18ctw. Les bordures des deux boucles d’oreilles sont accentuées avec un total de 198 diamants ronds brillants de 4.30 ctw.

WINNER: Platinum Design Set in platinum, the “Glacier Green” fashion ring features a rich blue-green tourmaline of 11.54ct and an accent of 74 round brilliant cut diamonds with a 0.68ctw surrounding the main stone.

GAGNANT: Meilleure Conception Platine Sertie dans le platine, la bague à la mode ‘’Glacier Green’’ met en évidence une riche tourmaline bleu-vert de 11.54ct et un accent de 74 diamants ronds brillants d’un poids de 0.68ctw qui entourent la pierre principale.

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RUNNER UP: Diamond Design Boasting a 2.00ct Australian natural fancy yellow diamond as the focal point, the “Madina” engagement ring is set in 19k imperial white gold and 18k Canadian yellow gold. The ring is accented with 16 round brilliant cut diamonds and 12 round cut green garnets.

FINALISTE: Meilleure Conception de Diamant Mettant en évidence un chic diamant jaune naturel Australien de 2.00ct comme point d’attraction, cette bague de fiançailles ‘’Madina’’ est sertie dans de l’or blanc impérial de 19k et de l’or jaune Canadien de 18k. La bague est accentuée avec 16 diamants brillants ronds et 12 grenats verts ronds.

WINNER: Canadian Diamond Design Showcasing the beauty of Canadian diamonds, the “Whale Tail” diamond ring features a 2.29ct CanadaMark white diamond and 50 round brilliant cut diamonds all set in 19k imperial white gold.

GAGNANT: Meilleure Conception Canadienne de Diamant Mettant en valeur la beauté des diamants Canadiens, la bague à diamants ‘’Whale Tail’’ met en évidence un diamant blanc CanadaMark de 2.29ct et 50 diamants ronds brillants tous sertis dans de l’or blanc impérial de 19k.

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Awards of Excellence

Lilian Jensen – Customgold Manufacturing Lilian Jensen is an award-winning designer with over 35 years of experience. Jensen’s accomplishments include awards from Diamonds Today, Buyers’ Choice, Excellence in Design, as well as the Awards of Excellence from Canadian Jeweller Magazine. She has also been a part of prestigious events such as Women Designing for Women and the launch of White Diamond Perfume by Elizabeth Taylor. Jensen has been helping families celebrate life’s milestones with gifts of exquisite hand-crafted jewellery. Over the years, she has designed amazing one-of-a-kind family rings and being a mom who loves jewellery, Jensen believes that a tasteful and well-made ring can be a valued addition to any jewellery wardrobe, as well as a touching sentiment.

EN FRANÇAIS Lilian Jensen est une conceptrice primée ayant plus de 35 ans d’expérience.

Les prix remportés par Lilian incluent plusieurs prix de Diamonds Today, Buyers’ Choice et Excellence in Design, ainsi que le fait qu’elle fut finaliste au Diamonds International. Elle a également été impliquée dans des évènements prestigieux comme Women Designing for Women ainsi que dans le lancement du parfum White Diamond Perfume par Elizabeth Taylor.

WINNER: Pearl Design Set in 14k red and white gold, this beautiful ring features a 15.4mm pink pearl and diamonds with a 0.64ctw. The estimated value is $5,000.

GAGNANT: Meilleure Conception de Perle Sertie dans de l’or rouge et blanc de 14k, cette magnifique bague est caractérisée par la présence d’une perle rose de 15.4mm et des diamants ayant un poids de 0.64ctw. La valeur estimée est de $5,000.

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Liz Kranyak – Premier Gems Having grown up in the Niagara Region of Ontario, Liz Kranyak found inspiration for her designs through her connection with nature. Kranyak completed the Jewellery Arts program at Haliburton School of Art before going on to receive the Jewellery and Metals as well as the Goldsmithing and Silversmithing certifications from Georgian College.

“I found jewellery to be the perfect marriage of the technical and the creative. I discovered jewellery creation in art school, fell in love with it, and never looked back.”

EN FRANÇAIS Ayant grandie dans la Région de Niagara en Ontario, Liz Kranyak a trouvé l’inspiration pour ses conceptions à travers sa relation avec la nature. Liz a complété le programme de Jewellery Arts au Haliburton School of Art avant de compléter des certifications additionnelles en Bijoux et Métaux (Jewellery and Metals) ainsi qu’en Orfèvrerie dans l’Or et l’Argent au Georgian College. ‘’Je trouve que la joaillerie est le mariage parfait entre le technique et le créatif. J’ai découvert la création de bijoux à l’école d’art, je suis tombée en amour, et je n’ai jamais regardé en arrière.’’

RUNNER UP: Pearl Design Set in 19k white gold and featuring a 12.5mm Tahitian cultured pearl with bronze overtones, this ring is valued at $2,800. The diamonds accenting the pearl are all round, brilliant cut, with 0.15ctw, F colour, VS clarity.

FINALISTE: Meilleure Conception de Perle Sertie dans de l’or blanc 19k et caractérisée par une perle de culture de Tahiti avec connotations de bronze de 12.5 mm, cette bague est évaluée à $2,800. Les diamants accentuant la perle tout autour sont tous ronds et brillants, avec un poids de 0.15ctw, une couleur F, et une clarté VS..

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Socrates Reppas – Marquis Jewellers Socrates Reppas’ lifelong passion for beautiful jewellery was sparked at age 12, when he entered the workshop of one of Greece’s finest goldsmiths while on a delivery errand. The natural beauty of the precious metals and gemstones and the work of the goldsmiths immediately captivated him.

Socrates returned the following day and began an apprenticeship with the master goldsmith that would last for six years.

Early in his career, Socrates envisioned creating a jewellery store to showcase his many design creations. Today, Marquis Jewellers is the realization of that vision. Clientele from across Canada, the US, Europe and Asia have all discovered that Socrates combines his vast expertise, strong aesthetic and artistry to create jewellery that marks the emotion of their special celebration.

EN FRANÇAIS La passion de toute une vie de Socrates Reppas pour les magnifiques pièces de joaillerie a débutée à l’âge de 12 ans, lorsqu’il est entré dans l’atelier d’un des plus grands joailliers d’or de la Grèce pour la livraison de courses. La beauté naturelle des métaux et pierres précieux ainsi que le travail du joaillier l’ont tout de suite captivé. Socrates y est retourné dès le lendemain et il est devenu l’apprenti du maître joaillier durant six ans.

Tôt dans sa carrière, Socrates a envisagé ouvrir une bijouterie afin d’exposer plusieurs de ses conceptions. Aujourd’hui, Marquis Jewellers est la réalisation de cette vision. Les clients de partout au Canada, des États-Unis, de l’Europe et de l’Asie ont tous découvert que Socrates combine sa vaste expérience, sa forte esthétique et son talent artistique pour créer des pièces qui marquent l’émotion de leurs célébrations spéciales.

Peter Jiliaev – Jiliaev Jewellery Peter Jiliaev is the son of master goldsmith Iouri Jiliaev and the model/engineer for Jiliaev Jewellery Collection.

He is an integral part of every project that goes through the jewellery design team, which is based out of Vancouver.

Peter has the unique role of transforming designs to be practical and innovative while overcoming the challenges, complexities and individual techniques that apply to each singular design.

Peter’s contributions to the Jiliaev Jewellery Collection have helped bring the team one step closer to opening a new retail location in the heart of Vancouver’s downtown core.

EN FRANÇAIS Peter Jiliaev est le fils du maître joaillier Iouri Jiliaev et concepteur/ingénieur pour la collection Jiliaev Jewellery Collection. Il est partie intégrante de tous les projets qui passent par l’équipe de conception de bijoux à Vancouver.

Peter a le rôle unique de transformer les conceptions pour qu’elles soient pratiques et innovantes tout en surmontant les défis, complexités et techniques individuelles propres à chaque conception.

Les contributions de Peter à la collection Jiliaev Jewellery Collection ont aidé à faire un pas de plus afin d’amener l’équipe à ouvrir un magasin de détail dans le coeur du centre ville de Vancouver.

RUNNER UP: Platinum Design Designed in platinum and 18k gold, this sculptural ladies’ ring features a triangle-cut centre stone of 1.53cts, F colour. The ring was handmade and cast in two pieces while all of the stones were handset.

RUNNER UP: Best Canadian Diamond Design The “Princess” diamond ring features a 2.30ct CanadaMark white diamond as its centerpiece and boasts a 2.16ctw of round brilliant cut diamonds in a pavé setting as well as 19k imperial white gold prongs.

FINALISTE: Meilleure Conception Platine Conçue dans le platine et l’or 18k, cette bague sculpturale pour femmes met en évidence une pierre centrale en triangle de 1.53cts, couleur F. La bague a été faite à la main et coulée en deux pièces pour que toutes les pierres puissent être intégrées manuellement.

FINALISTE: Meilleure Conception Canadienne de Diamant La bague à diamants ‘’Princess’’ met en évidence un diamant blanc CanadaMark de 2.30ct comme pièce maîtresse et affiche un poids de 2.16ctw de diamants ronds brillants dans un pavé asserti ainsi que des pointes d’or blanc impérial de 19k.

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PRODUCT LINE OF THE YEAR

Awards of Excellence

TORI.XO by Tori Poynton TORI.XO is a silver jewellery brand that embodies modern elegance, feminine strength, and natural form. Designer and avid traveler Tori Poynton handcrafts each sterling silver piece in her Halifaxbased studio in Nova Scotia.

Inspired by a thoughtful worldview and fashioned using only the finest materials, every TORI.XO piece is the product of creative sensitivity and a meticulous attention to detail.

Though TORI.XO Inc. was officially incorporated in March of 2014, designer and founder Poynton has been making jewellery for 15 years.

LIGNE DE PRODUITS DE L’ANNÉE

EN FRANÇAIS TORI.XO est une marque de bijoux en argent qui incarne l’élégance modern, la force féminine, et la forme naturelle. La conceptrice et voyageuse passionnée Tori Poynton fabrique à la main chaque pièce d’argent sterling dans son studio d’Halifax en Nouvelle-Écosse.

Inspirée par une vision du monde réfléchie et façonnée avec uniquement les meilleurs matériaux, chaque pièce TORI.XO est le produit d’une sensibilité créative et d’une attention méticuleuse aux détails.

Même si TORI.XO Inc. a été officiellement incorporée en Mars 2014, la conceptrice et fondatrice Poynton fabrique des pièces de joaillerie depuis 15 ans.

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WATCH BRAND OF THE YEAR

Citizen Watch Company of Canada

MARQUE DE MONTRES DE L’ANNÉE

Established in 1918, Citizen has expanded its business throughout the world and has achieved recognition as a global brand. Since opening the Canadian company in 1992, Citizen has seen a dramatic rise to its current position as the world’s largest watchmaker.

The brand boasts one of the best websites in the industry, complete with technical information and interactive setting instructions. Citizen Canada also has available a co-op corner which is a web-based support tool providing a variety of media assets—in both English and French—for retailers to use in local marketing initiatives. In addition to this, the brand has a B2B website providing retailers with 24/7 access to inventory and order information for account management purposes.

Citizen Canada has a world class roster of brand ambassadors, including Victoria Azarenka, Eli Manning, Matt Kenseth, Canada’s own Dion Phaneuf, singing sensation Kelly Clarkson, and most recently star Point Guard of the Toronto Raptors, Kyle Lowry.

BETTER STARTS NOW is Citizen’s global advertising message, which reflects the simple belief that, no matter who you are and what you do, it is always possible to make something better – and now is the time to start doing it. This belief is mirrored throughout all aspects of the company and instilled in employees.

EN FRANÇAIS Établi en 1918, Citizen a développé son marché à travers le monde et il est maintenant reconnu comme leader mondial. Depuis l’ouverture de sa filiale Canadienne en 1992, Citizen a vu une croissance dramatique de sa position actuelle pour le placer comme le plus grand manufacturier de montres à l’échelle mondiale.

La marque se vante d’avoir l’un des meilleurs sites web de l’industrie en plus d’être complet en fournissant des renseignements techniques et des instructions de réglages interactives. Citizen Canada propose également un coin co-op qui est un outil de support en ligne fournissant une variété d’interfaces media, en Anglais et en Français, qui permettent aux détaillants d’utiliser les initiatives marketing locales. De plus, la marque propose un site web B2B fournissant aux détaillants un accès 24/7 sur l’inventaire et des renseignements sur les commandes à des fins de gestion de comptes.

Citizen Canada possède une liste d’ambassadeurs de marque de classe mondiale, incluant: Victoria Azarenka, Eli Manning, Matt Kenseth, le Canadien Dion Phaneuf, la chanteuse à sensation Kelly Clarkson, et plus récemment le meneur étoile des Raptors de Toronto Kyle Lowry.

MIEUX VAUT COMMENCER MAINTENANT est le message publicitaire mondial de Citizen, qui réflète une croyance simple que peu importe qui vous êtes ou ce que vous faites, il est toujours possible de mieux faire – et c’est maintenant le temps de commencer à le faire. Cette croyance se réflète dans tous les aspects de la compagnie et elle est instillée chez tous les employés.

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Company Profile

Atlantic Engraving: Creating precious symbols of life’s most precious moments

By Inna Levchuk

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ATLANTIC ENGRAVING IS TURNING 50 THIS YEAR. The Neuwirth Family is both proud and humbled by this half century accomplishment.

Since Canadian Jeweller Magazine last featured Atlantic Engraving Ltd., the company has implemented new collections, innovating its manufacturing processes to create higher-quality and longer-lasting products, says Freydi Neuwirth Traurig, a third-generation jeweller at the company.

“We’ve grown our collections more; we’ve expanded on our knowledge and production processes, constantly trying to perfect them and give a better, high-end product to our customers.”

Although Atlantic Engraving continues to grow its international client base, Neuwirth Traurig says that the Canadian market remains a top priority. The company is always open to new retailers, many of which Neuwirth Traurig meets at various trade shows around the world.

“We are a high-end product,” she says. “So we are not suited for every single store, but there’s definitely a niche market for people looking for a quality product. We are constantly expanding our customer base.”

Wedding band masters

Top: Sisters Freydi and Frumi Neuwirth Bottom: Robert & Celia Neuwirth

Known for its exquisite wedding bands, Atlantic Engraving continues to ensure that it exceeds its customer expectations when it comes to celebrating their most precious moments. All wedding bands are made out of seamless tubing blanks with no casting, which results in a more superior creation.

“There is no porosity, no pinholes and the uniformity is almost exact; it’s very precise,” says Neuwirth Traurig. “This is achieved through a more expensive but a higher quality process.”

Atlantic Engraving has gone beyond the standard wedding band by introducing commitment rings for those who don’t have “a standard, classic marriage.”

“A commitment ring is something that symbolizes a union between two people,” she explains. “We now have a four-cornered square band, which is more of a statement and can be worn as an accessory by a man looking to enhance the classic wedding band.”

Atlantic Engraving also recently debuted a new engagement ring line at the 2015 JCK Las Vegas show. The pieces boast seamless tubings and are diamond-cut using European robotic machinery—a technique that creates uniformed, high-caliber jewellery.

“Our engagement rings are not casted. They are done in an identical process as all of our wedding bands,” says Neuwirth Traurig. “We took the process we used to create our wedding bands and applied it to eternity and anniversary bands—with diamond-cut edges that will never lose their brilliance.”

Making a difference Earlier this year, Atlantic Engraving became a sponsor for Breastcancer.org, a non-profit organization dedicated to providing the most reliable, complete and current information about breast cancer.

To celebrate the partnership, the team behind the brand has designed and produced what they call the Awareness Ring—a sterling silver piece with a pink sapphire and a diamond-cut ribbon.

“We came up with the breast cancer ring because, unfortunately, cancer, specifically breast cancer, hit many friends and family that we know and we wanted to do something to give back,” says Neuwirth Traurig.

Company Profile

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2 3 1 & 2: Titanium and 14k gold inlay from the precious Alternative Collection 3: White and yellow gold band from the Au Masculin Collection 4: Four-Cornered square yellow gold comfort fit “Men’s Band” set with blue sapphire

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Company Profile

“We are not here just to sell a ring and make a profit. We wanted to make a difference and do what we can, and use our business in a more benevolent way.”

Matching commitment/eternity ring from the Engagement Collection; featuring pink gold, diamonds, yellow gold and yellow sapphires.

Ten per cent of the ring’s price was given as a credit to the retailer and ten per cent went back to the Breastcancer.org.

The whole idea for the project came about when Neuwirth Traurig’s late sister-in-law was diagnosed with brain cancer. Neuwirth Traurig’s brother, who was then president of Gravure Commitment, a US division of Atlantic Engraving, came out with a stainless steel bracelet featuring a Yiddish expression, “Think good and it will be good,” (‘Tracht gut vet zein gut’). The bracelet was meant to reflect the idea that positive thinking could help us get through any of life’s struggles. Today, Neuwirth Traurig believes that this bracelet had a part in helping her late sister-in-law.

“The prognosis was from six weeks to nine months. She lived 18 months, so we had more time than anyone could’ve hoped for.”

Neuwirth Traurig believes that Atlantic Engraving’s mission is not just to produce and sell rings, but also, “to create memories and be a part of people’s lives in a meaningful way.”

“We are not here just to sell a ring and make a profit. We wanted to make a difference and do what we can, and use our business in a more benevolent way.”

The company is set on releasing a new breast awareness ring in 2016, which Neuwirth Traurig describes to be, “a more high-end statement ring with a lot of little pink sapphires surrounding the ribbon.”

A dazzling win at Expo Prestige Aside from its exquisite jewellery pieces, Atlantic Engraving has garnered a reputation for presenting impressive booth designs at past jewellery trade shows. That’s why it wasn’t a surprise that the company was recognized with the “Best Booth” award at the most recent Expo Prestige show in Montreal.

Neuwirth Traurig considers this a personal win.

“I’ve never liked the standard classic booths. And this has been my seventh or eighth win at the Montreal show.”

The company’s winning booth this year featured aquariums with tiny fish, and chandeliers with dangling crystals lit up by blue LEDs. “It was all about giving the booth a very modern and elegant feel,” says Neuwirth Traurig. “We don’t do anything standard. Our rings can be customized and I like to portray the fact that the booth is not standard. Everything that we do is very unique and based on our customer.”

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Plans for 2016 Next year, in addition to unveiling a new breast cancer awareness ring, Atlantic Engraving will be coming out with larger lines showcasing alternative and precious elements. The company will continue to create more square bands and use coloured stones and rose gold in its creations.

Neuwirth Traurig says that in order to stay competitive, it’s important to look beyond the jewellery market and to analyze where people are putting their discretionary income.

“Always keep the styling very unique and very different so that the customers are looking for your brand, not somebody else’s ring,” she adds.

She believes that in addition to staying loyal to the intrinsic quality of the product and making sure that the designs are always a step ahead, being price-conscious is definitely a part of a successful business strategy. A perfect example of how Atlantic Engraving applies this principle is its titanium and 14k yellow gold inlay centre ring.

“Even though it’s a less expensive product, it’s still diamond-cut using the same diamond-tipped tool that we would use for all-gold or all-platinum rings.

We didn’t take away any of the quality in production, we’ve just found a way to make it a little less expensive.”

“Atlantic Engraving, the heart and soul of wedding bands, is not just the slogan that we put on our website,” continues Neuwirth Traurig. “It’s truly our hearts and souls that we put into every piece of jewellery, every single item— whether it’s the sterling silver, the titanium or the gold.”

The bottom line is that Atlantic Engraving is a family business, founded 50 years ago by Neuwirth Traurig’s parents through hard work and veracity. Growing up in the jewellery business and helping it succeed ever since she was 14, Neuwirth Traurig feels that today, there is much more to the business than just the product.

“My father taught me that it’s not just about making the dollar and living profitably,” she says. “You have to be honest, treat everyone respectfully and have integrity in everything you do because life is not only about you and what you are going to purchase next with your profit, but about being a proper person one to the other. My father continues to inspire and guide us with the same principles that were instilled in him by his father. It is these ideals that my sister and I plan to keep front and centre as we forge ahead successfully and honestly into the next half century.” CJ

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FOR INQUIRIES CONTACT steelx@paj.ca

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Feature

The ABCs of SEO

By Inna Levchuk

IF YOU’VE EVER WONDERED WHY YOU’RE NOT GETTING THE NUMBER OF CUSTOMERS you want, try typing “jeweller” into a Google search and see what happens. Does your business appear on the first page? If your retail location doesn’t rank high on Google, Yahoo or any other search engine, this is probably due to your search engine optimization (SEO) being poorly strategized.

SEO can be an important tool to attract clients to your website, says Jeff Quipp, CEO of Search Engine People, SEO, PPC and inbound marketing company based in Pickering, Ont. Without SEO making your website search-engine friendly and helping you rank better within the search results, your website is really a customer service tool, he notes. “It helps your existing clients to know more about your business, but it doesn’t help you attract more clients.”

Paid vs. Organic Paid advertising on Google appears at the top of a search page and has nothing to do with SEO, organic, or natural search results. “With paid advertising, you are paying every time somebody clicks on your advertisement,” says Richard Nosek, director of digital marketing at Graphically Speaking, a web design and development company in Vancouver, B.C. This cost can be extremely high in some cases, an example being personal injury law, where you have to pay $20 or more per click. To give you an idea of how much money can be spent on paid advertising, Nosek sets his own company as an example. Relying exclusively on organic ranking, Graphically Speaking uses nearly 200 words that help the company rank on the first page.

“If we took nearly 200 words and we were about to pay for advertising, we would be spending over $40,000 a month to get the equivalent traffic.”

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With organic ranking, however, you can make your website rank high without paying a dime for the clicks. This is the real benefit and the real value, Nosek says.

“The statistics from Google show that people who are clicking on the organic results are more qualified visitors to your website. They are more likely to fill out your contact form and are more likely to purchase. It’s a better source of leads.”

To make sure your website is functioning to its full potential, it has to be mobile-friendly. Quipp says the number of searches being done from mobile devices have already surpassed desktop searches.

“A vast majority of websites at this time are not mobile-friendly. This means if you do a search from your smartphone for a website and you land on it, it might not be easy to read or might not render properly at all.”

Nosek also recommends setting up a Google My Business listing, keeping it up-to-date and making sure it has the correct address and phone number.

Google My Business listings are different than regular organic search results.

They are located closer to the top of a search page and are displayed with a Google map. Nosek adds that it’s vital to add your business to other local directories, such as 411 and Yelp. Make sure that your contact information is consistent through all directories.

“The best way to do this is to go to Google maps. Type in your business name, your address and your phone number and see what the formatting is in Google. You want to follow that format everywhere you use your contact information—in all directories or anywhere on your website,” says Nosek.

Key Words Quipp says that in order for Google to organize its search, it uses an Algorithm—a really complicated mathematical formula. About 300 different

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factors are taken into account to determine how some websites rank higher than others.

According to Quipp, key words are the foundation of healthy SEO. Wrong key words will drive a wrong kind of traffic to your website. Even though you¹ll receive numerous inquiries, few of them will be worthwhile.

“It’s like a florist trying to rank for the term ‘plumber,’ or an Ottawa-based cosmetic surgeon is ranking for ‘Vancouver cosmetic surgery’ or even more generic—‘cosmetic surgery.”

Links Links leading to your website from other websites will help you rank better, says Quipp. It’s also important that your business is mentioned on various news sites, online publications, and government and university websites.

“Google reasons if another site links to you, or the more links your website has, the more popular it must be,” says Quipp. “The more sites link to your website, the better your site will rank.”

According to Quipp, this idea originated from scientific papers, where certain material gained credit to others. Obviously, the papers quoted in other scientific works were the most important. Google applied that logic to organizing its web search.

Social Media Social media, which is another way of driving traffic to your website, ironically, is now Google’s direct competitor, says Quipp. While social media is a great way of driving traffic to your website, he notes that due to Facebook’s new rules for businesses, organic reach on this social media platform is currently almost zero. If you are on a limited budget, he recommends giving priority to SEO.

“It really comes down to the marketing budget you¹ve got and your priorities. If you have one dollar today and you will need two tomorrow, then do SEO first—it gives you the quickest payback.”

Nosek also says that having a blog on your website might be a very good idea, but it’s very important that you contribute to it on a regular basis. “The content shouldn’t be light or superficial. It should be meaningful and useful, relevant to your target audience and provide substantial information.”

Through co-relational research, Search Engine People found that their clients who blog frequently generate a lot more business than those who don’t. Quipp says blogs will definitely help people find your website, but it’s not an instantaneous process.

Nosek also notes that professionals should definitely have a LinkedIn profile and should use it as much as possible to reach their target audiences.

Quite often, he says, people from other industries will also use LinkedIn to find professional services. For example, if an engineer is in need of a jewellery designer, oftentimes he or she will use the site to find the best candidate.

Playing games with Google? Prepare to lose.

Google was founded in the late 90s by two PhD students from Stanford University. Without any marketing budget, they managed to win a battle against two major search engines at the time—Yahoo and MSN. How did they do it, you ask?

“MSN and Yahoo were both so focused on extracting as much money from businesses as they possibly could that they lost sight of the fact that they have to satisfy the user,” says Quipp.

The founders of Google took advantage of that and introduced the most user-friendly and user-oriented search engine ever. Google’s mission is “to organize the world’s information and make it universally accessible and useful.”

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Feature Any attempt to violate Google’s terms of service by manipulating the ranking may and will result in banning your website from the system.

“Even if you think you can beat them in the short term, there will be longterm consequences,” says Quipp. Panda, Penguin and Hummingbird, which are Google Algorithms controlling the quality of content on all websites in its index, will bite you back if you try to manipulate them.

And there are many ways that people do this, says Nosek. It can be done through personal blog networks, where, for example, with 20 domains, you create 20 different websites and you link all of them back to your website— the one that you want to rank high.

“That kind of activity leaves a footprint because Google can certainly find out who owns the domain and where it is hosted. It can put together a picture: so this website xyz is associated with these 20 other websites, all linking back to it. Google will remove you from its index. People will try to find you but they won’t because you are not in the index.”

Nosek says link farming, a tactic of buying links that direct to your website, used to be very popular. In the long run, Google penalized one network with over 40,000 websites by removing it completely from its index. And this can happen to anyone.

“Manufacturing links is a definite no-no,” Quipp agrees. “Google will look at this and think: it doesn’t make sense. And if it doesn’t make sense, we are not going to let them rank.”

“Google wants to deliver you the best answer to your query,” continues Quipp. “If anybody is trying to manipulate that or try to play games with the algorithm, Google will punish them.”

What Else?

The more pages and content you’ve got on your website, the better your chances are to rank, says Quipp.

“Make sure that you have images on your website. Google’s job is to deliver people to the information as fast as possible, but it’s not sure what type of the information they want. They may be looking for images or text. Google is not sure what that person is looking for. If there’s a page that has a lot of text and images to complement it, Google is going to rank that website better.”

What many business owners don’t realize is that the relationship with a consumer starts with their first visit to your website. In fact, the impression they get when they first land on your site oftentimes determines if these visitors will, in the long run, become your customers.

According to research done almost 10 years ago at Carleton University, the first impression about a website is made in the first 50 milliseconds of viewing. If people find your website unappealing in the blink of an eye, they will doubtfully stay on it to look for more information.

To help you benchmark your website performance, Quipp recommends installing Google Analytics. Free to the world, this application will show you how much traffic you are getting, how long people stay on your website and what pages they are going to the most. It can also show how many phone calls and form submissions you receive from your website.

“Make sure that there is a good user experience with your website,” adds Quipp. “One element is to secure good rankings within Google, the other element, which is too often forgotten, is the human element. If your website doesn’t look professional, it will turn off a lot of users. Make sure it puts your best foot forward.” CJ

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Designer Profile

Shay Lowe: When dreams and reality meet

Red Carpet Glamour Statement Necklace in Aurora Borealis, $249.99

How this jewellery designer has found recognition in the public eye

By Inna Levchuk

SHAY LOWE IS NO STRANGER TO THE SPOTLIGHT. She’s been in it ever since some of her jewellery appeared on the hit reality show The Real Housewives of Beverly Hills.

“It was a real turning point,” says Lowe. “My business went insane; my orders and my profits tripled. Today, I’m still getting orders.”

It all happened when one of Lowe’s designs was worn by a cast member during a taping of the hit reality TV show. Since then, Lowe’s statement jewellery has adorned stars like Eva Mendes, Christina Hendricks, Miss Universe 2013 Gabriela Isler, Kristin Bauer van Straten, and Bobbie Brown.

What makes her creations special? A rebel at heart, Lowe has revolutionized the perception of costume jewellery by incorporating elements, “that reflect a fine jewellery feel.”

“I want women to be able to invest in a good piece of costume jewellery,” she says. “You can build designer jewellery that women will buy and wear for many years and maybe, even pass down.”

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Designer Profile

Top: Daunting Glamour Statement Necklace in Silver, $299.99 Bottom: Old Hollywood Statement Bracelet in Silver, $119.99

What started out as a hobby, Lowe’s jewellery creations have single-handedly catapulted her into the international spotlight and helped grow her company into the empire it is today.

“I started my business from nothing,” says Lowe. “It was just something that I taught myself.”

In order to follow her passion for designing jewellery, Lowe left a job in the legal field during one of the worst economic times.

“It was completely different from what I am doing now,” she says. “But when I look back, even as a young child, I think I had entrepreneurial instincts and was very creative.”

To find success as an entrepreneur, Lowe says that apart from having an innate creative streak, you also, “have to have that business brain and think outside of the box.” She swears by finding channels that give exposure and recognition to her designs.

A few years back, Lowe’s determination led her to a jewellery trade show in New York, where a stop at the Swarovski booth would change things forever.

After submitting her work portfolio to the brand, it wasn’t long before she found herself among other top designers selected to create for the esteemed Swarovski name.

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Left: Go Glam Holiday Statement Earrings in Labrador, $139.99 Right: Oval Opulence Statement Ring in Silver, $139.99

“From that point on, my confidence in my design ability really began to grow,” he says. “I started to be recognized internationally.”

Aside from having her work featured in Made With, a book published by Swarovski Elements, Lowe has been chosen as one of the Top 15 Designers across Canada for the Cashmere Campaign featured at Hudson’s Bay. In addition to winning the Notable 2014 Business Award for Best in Fashion, Lowe has also been nominated for the Chatelaine Profit W100 Top Female Entrepreneurs in Canada in 2014.

By embracing a wide audience, The Shopping Channel also helps Lowe to “incorporate more everyday looks and demure pieces that I never would have thought of before.”

At this point, Lowe says she is not interested in having her own storefront since The Shopping Channel alone has made her designs available to women across the entire country.

“There are brands that have been on the channel for years, and that’s my goal,” she says. “They have a very loyal viewership.”

Secret to success

More than a designer

After one of Lowe’s creations appeared on The Real Housewives of Beverly Hills, stylists from other shows became interested in her unique designs.

“Getting on television is one of my biggest tips,” she says. “I started in television as a stylist and I began to see the impact from the viewership. Next, I began to get more orders and more hits on my site.”

Today, Lowe is a regular guest on Breakfast Television and Cityline. She is also an Accessories Expert on CTV’s Canada AM and a featured speaker on a designer panel for Elle Canada. She has made a point to continue to bring awareness to her designs through appearances on the second season of the W Network’s Hockey Wives and in a commercial for Benefit Cosmetics.

“I started to push for that more because I started to see the response I was getting from either speaking on or having my work on TV shows,” she says.

“Anything major that has happened in my business has all been from me putting myself out there.”

Lowe’s biggest business triumph yet has been securing a spot on The Shopping Channel.

“It’s always been on my list of goals to be on The Shopping Channel because it’s such an amazing avenue – they have eight million viewers,” she says. “I launched with them a year ago. My first show was almost a complete sellout.”

Apart from being a successful jewellery designer and entrepreneur, Lowe is deeply involved in the Toronto arts community. She is a founding member and a former co-chair of Turnout, a group of young professionals that has been committed to building the future of The National Ballet of Canada.

Lowe has also sat on a number of committees, including Rethink Breast Cancer’s annual Boobyball, the Ontario Science Centre’s LG Innovators’ Ball, Operanation for The Canadian Opera Company, and ArtBound. She is currently an outreach alumni member for the Toronto Fashion Incubator (TFI).

Being a self-taught businesswoman, Lowe continues to pursue more growth and progress in her career. She says that aligning herself with large brands like Neutrogena and Dermatologica has helped her stay in “healthy business shape.”

“I’m still learning and working just as hard as I ever did,” she says. “If you’re not passionate about what you do, people can tell. It’s okay to be business-minded but you have to take care of your customers. I have very high standards for what I do.”

Lowe’s support for women’s initiatives is a reflection of how she approached her own career – as a woman that believed in a dream and had the courage to pursue it.

“To this day, I still run this business on my own. I really am a woman that built my company by myself.” CJ

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Social Media

Social media stardom How a small town jeweller got the attention he deserved through Instagram

By Ryan Holtz

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A FEW MONTHS AGO, I WAS VACATIONING IN FAIRMONT, B.C. and decided to pay a visit to Invermere, which is a 10-minute drive from where I was staying. There, I decided to pop into a local jewellery store, Invermere Goldsmiths, which has been around for quite some time. I was instantly greeted by a man named Brandon Szott, who told me that I look familiar. He pulled a few copies of Canadian Jeweller Magazine, pointed to some of my past columns, and said, “Ryan, do I have a story for you!”

A talented custom jewellery designer, Szott is also a huge fan of Jesse James. He decided to message the motorcycle enthusiast through his official Instagram account, PAYUPSUCKER, which boasts over 30,000 followers.

Szott offered James to design a ring for him, free of charge.

Much to his surprise, the jewellery designer received a message a few months later from a member of James’ PR team, giving Szott the shipping address for his design. Szott put down the Windex and quickly got busy doing what he does best — designing jewellery! In a matter of weeks, he had created a stunning new ring for James and it was ready to be shipped off.

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Social Media

Jesse James

Just imagine the stress that comes with sending off a ring you had put so much time and effort into designing and producing to a completely unknown address. But the passionate craftsman put his faith on the line and took a huge risk, thinking that this could be worth it.

After about six months and a lot of waiting, Szott finally received a notification through his Instagram account – it was James giving him a personal shout-out and sporting Szott’s very own creation!

“It was awesome!” says Szott, who lives in a town of about 3,000 people.

“I’d do it again in a heartbeat!”

This story really hit home for me because I think that way too many people don’t give themselves the credit that they deserve for their work. In many of my presentations, I like to use keywords like “people” and “remarkable” in the same sentence because social media has created an even playing field where anybody with an idea or a passion can get the word out!

Today’s digital infrastructure has forced companies with huge marketing budgets to go back to the drawing board when it comes to growing the type of audience base that they desire. We often forget that social media is all about the buzzwords, and that it’s the people that make up the true meaning behind

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the words! If social media is the conduit, then humans are the content.

In the case of Szott, he used Instagram to connect with an individual that he would never have been able to get recognition from otherwise. It’s an excellent example of the kinds of opportunities that social media offers us.

As a jeweller reading this article right now, you should be asking yourself, “How am I using Instagram, Facebook, and Twitter to get the attention of my customers?”

Case in point, a small jewellery store in a tiny town with a very limited marketing budget accomplished a HUGE feat for FREE. It’s time to start realizing that using social media is not as scary as it may seem. Instead, it’s a free marketing opportunity right at your fingertips!

Remember, your customers don’t need jewellery; they WANT it, which means that it’s a completely emotional purchase and you can have a part in playing to those emotions!

Feel free to follow Brandon Szott from Invermere Goldsmiths @rawmetalgoldsmith and myself @ryanholtz1 on Twitter and Instagram. Let’s explore the possibilities of what social media can do for our businesses and also for our personal development! CJ

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2015-12-04 10:45 AM

2016

Canadian Jeweller Magazine is pleased to present the annual 2016 Awards of Excellence celebrating the very best in Canadian jewellery design, retailing, product development and watch brand innovation.

Why enter?

• It’s a prestigious forum in which to be recognized by your peers • Tremendous opportunities to promote your achievement in marketing initiatives • Social media exposure via Facebook, Twitter and Instagram • Review in Canadian Jeweller Magazine • Award solidifies your position in the industry

Categories • • • • • • • • •

Independent Jewellery Retailer of the Year Multi-Store Retailer of the Year Product Line of the Year Watch Brand of the Year Best Diamond Design Best Canadian Diamond Design Best Pearl Design Best Platinum Design Best Coloured Gemstone Design

To enter, you will need to submit: • A completed nomination form found on canadianjeweller.com • A $60 entry fee per nomination • Photographs of the product/product line being nominated • Samples of advertising campaigns, brochures, etc. marketing the product line • Testimonials from at least two Canadian retailers For full details, to register, and/or to find out how you can become a sponsor of the event, visit canadianjeweller.com or call us at 416-203-7900

Entry deadline is September 9th, 2016 at 5:00 p.m. awards-of-excellence-ad3.indd 65

2015-12-04 11:41 AM

On Display

It’s show time! Are you ready?

It may seem like only a few months have passed since the 2014 holiday selling season concluded but the 2015 edition is now at our doorstep. Here is what you should keep in mind while there’s still time to get your store into shape.

by Larry Johnson

CLIENTS FREQUENTLY ASK ME SOME OF THE FOLLOWING QUESTIONS at this particular time of year and the answers that I have found generate the best sales results.

Q: What is the most important thing, display-wise, to focus on during this time of year?

A: Decide what pieces you want to sell the most of and place them in the “sweet spot” of the display case. This is the center and back of the showcase closest to the sales associate. Position these items on special elements and elevate them on a platform. This will draw your customers’ attention to those pieces. The more people that see the items, the better the chances are they will sell.

Q: What is too much or too little when it comes to decorating the store?

A: Personally, I suggest for retailers to decorate their store interiors but NOT the inside of the actual showcases. Odds are, your cases are full of merchandise at this time of year and adding in a bunch of ornaments, angels and greenery just make the cases look overcrowded. Keep the trim outside of the cases and your store selection will look cleaner and less complicated. Don’t be afraid to go big with a beautiful holiday wreath or other décor on your store door to set the stage for the great jewellery you have within. Remember, first impressions are critical.

Q: What about my windows?

A: Depends on the type of windows you have. Drive-by windows need signage that will prompt the driver to stop and come in. Walk-by windows need to show enough interesting pieces to intrigue the potential customers to open the door and enter. Think of the menu that is often posted outside some restaurants. “Here is what we offer. Come on in!”

Q: What else should I do to make this a successful selling season?

A: Get your lights right. All of your hard work in the showcases is worthless if the lights aren’t able to show it off properly.

Implement the “Top 10 Gift Idea” strategy. This successful plan could end up creating as much as 40 per cent of your non-bridal holiday sales. (Drop me an email at Larry@LarryJohnsonConsulting.com if you don’t know about this promotion and I’ll send you the details, on the house!)

Place a sign in each showcase with typical monthly payments for purchases made from that particular case. Some chain jewellery stores sell as much as 40 per cent of their sales via credit. Your customers likely finance their cars, homes and telephones. Tell them about the monthly payments for that 2-carat stone they’re eyeing and you just might be pleasantly surprised at their decision.

Remove the old pieces of merchandise from your showcases. Anything you have had for over 18 months probably isn’t going to sell. All it does is prompt your customers to shop somewhere else where the jewellery is more updated and interesting. Studies show that the average shopper will look at less than 10 pieces of merchandise in a store before they make a judgment. If 40 per cent of your selection is made up of old pieces, you are cutting your chances of making a sale by a significant amount.

Take everything out of each case before vacuuming and wiping down the glass (inside and out). Use some Simple Green cleaner on the leatherette displays to spruce them up. Be sure to showcase the things that pertain to selling jewellery in your displays. Eliminate any clutter and unnecessary distractions. It’s time to sell some jewellery.

Good luck with your store this season. Keep photos of what your cases looked like and track what worked well and what didn’t. When it comes time to think about the holidays in 2016, you’ll want to look back on this year for reference. It’s all about constant improvement! Now that’s really something to celebrate! CJ

Larry is the owner of Larry Johnson Consulting based in Colleyville, Texas. His firm works with independent jewellery retailers to help them increase profits by improving the presentation of their merchandise in their stores and it is affiliated with the EDGE Retail Academy. Larry can be reached via his website larryjohnsonconsulting.com, at 817-980-2135, or larry@larryjohnsonconsulting.com.

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Thank you for your generous support of the Jewellers’ Ball 2015 Diamond Sponsors Corona Jewellery Company Jewelers Mutual Insurance Company Gold Sponsors Richemont Canada, Inc. Silver Sponsors Beverly Hills Jewellers Canadian Jewellers Association Citizen Watch Co. of Canada Canadian Jewellery Expos JCK Events Umicore Precious Metals Canada Inc. Other Sponsors 925 Solutions Access Security Products Inc. Angus Glen Golf Club B & S (Canada) Inc. Best Bargains BrandDirections Bulova Watch Co. C.D. Barcados Co. Ltd. Canadian Jewellery Group Carleen Ross Charm Diamond Centres CJB Insurance Coach Watches (Movado Group of Canada) Customgold Manufacturing Ltd. Dupuis Fine Jewellery Auctioneers Fairlane Group Fiori Canada Gucci Watches and Jewellery Hugo Boss Watches (Movado Group of Canada) International Gemological Institute Jewellery By Sanders JSN Jewellery Inc. Jubilee Fine Jewellers Juicy Couture Timepieces (Movado Group of Canada) Malo Creations Myerson’s Limited Naka Press National Ballet of Canada PAJ Canada/Elle Jewelry Rembrandt Charms Rolex Watch Co. of Canada Scuderia Ferrari (Movado Group of Canada) Sequel Canada Swarovski Canada Tecimer Jewellery Limited The Diamond Company The Omni King Edward Toronto The Time Shop Tommy Hilfiger (Movado Group of Canada) Transcontinental Tool Co. WWRD Canada Canadian Jeweller Magazine - Official magazine of JVC Thank you to our Volunteers – Georgian College, Leslie Sklar, RCMP, Terry Buckham

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2015-12-04 11:55 AM

JVC Column

Awards of appreciation

JVC and JMI recognize the individuals that were instrumental in assisting the police following a string of jewellery theft investigations.

by John Lamont, Director of Crime Prevention, JVC

IN THE FALL OF 2014 AND IN EARLY 2015, a number of break-ins took place in retail jewellery outlets across Western Canada. Calgary was the center of at least 12 incidents that happened during the fall months. Similar incidents were also taking place in Regina and Saskatoon, indicating that the group responsible was very mobile. Unfortunately, information was not being shared by a number of the jewellers. Jewellers Vigilance Canada (JVC) became aware of these incidents only after an online post was found through Calgary Crime Stoppers.

JVC attempted to contact a number of police investigators and provided them with information regarding all of the incidents that were happening.

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At the end of January 2015, an article appeared in a Cranbrook, B.C. newspaper. As a result, JVC contacted S/Sgt. Dave Dubnyk of the Cranbrook RCMP and provided him with information on all of the previous entries.

S/Sgt. Dubnyk explained what occurred on the night of January 28, 2015.

It was late when police received a call about an intrusion alarm at Kootenay Pawnbrokers. Police arrived on the scene along with the business owner and his daughter. “It was quickly determined there had in fact been a break and enter at the business, and a substantial amount of jewellery items from the business had been stolen,� Dubnyk explained.

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Officers conducted an investigation, including an examination of the surveillance video. The owner and his daughter helped to identify some of the individuals who had been in the store earlier in the day – S/Stg. Dubnyk pointed out that the same people appeared to have been casing the store out.

After conducting the initial investigation, officers left the scene. A short while later, the business owner and his daughter were driving by a motel area and identified a vehicle that was similar to the one seen in the surveillance tape.

The vehicle was parked and looked to have been driven recently. The store owner and his daughter called the police. Officers arrived at the motel and immediately took several people into custody. At the same time, several others made an escape through the back window of the motel room.

Police pursued the individuals but the chase was called off after reaching dangerous speeds. The next day, social media responses and calls started pouring in about some suspicious individuals prowling the parking lots in the south part of town.

Police took one suspect into custody, then later in the morning, there was a report of a stolen vehicle and another chase ensued. This time, police used the services of a helicopter and the canine unit. The last suspect was caught and arrested.

“It was a really good investigation, which essentially every member of our

detachment was involved in,” said S/Stg. Dubynk. The arrested individuals were from Calgary.

JVC’s Board of Directors approved the presentation of a plaque to the Cranbrook RCMP and the citizens that were instrumental in assisting police during these investigations.

On May 25, 2015, Director of Loss Prevention for JVC John Lamont, presented the awards at the Cranbrook city council meeting. The city council was told that JVC is a group representing the jewellery industry and its members.

This is only the second time in Western Canada that the award has been issued.

The other police department involved was the Vancouver Major Crime Unit.

Kayleene Woodward was awarded the Civilian Appreciation Award for individuals who have assisted law enforcement.

“In appreciation for her assistance to the Cranbrook RCMP in their investigation and subsequent arrest of a jewellery theft gang,” said Lamont.

“We’re also presenting another plaque to the Cranbrook detachment of the RCMP for their dedication and professionalism in the investigation and arrest of an organization jewellery theft gang that was targeting the Cranbrook jewellery community.”

This was a great example of the industry, the community and the police working together to solve crime. CJ

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JMI Column

Is your jewellery ready for the red carpet?

A few simple details can mean the difference between a night to remember and one your customers will want to forget.

CELEBRITIES AREN’T THE ONLY STARS ON THE RED CARPET. Their clothes and jewellery attract almost as much attention as their performances.

And when celebrities’ expensive jewellery is lost or stolen, as in the case of jewellery designer Lorraine Schwartz, it makes headlines.

But it’s just as important for people who aren’t in the spotlight to have their jewellery fully insured. “We’re approaching a popular season for weddings, black-tie events, and fundraising galas,” says Trina Woldt, Chief Marketing Officer at Jewelers Mutual Insurance Company (JMI). “And events like these are an opportunity for people to shine in their finest jewels. As a jeweller, you’ll want to help your customers keep their jewellery safe and in top condition.

After all, as they accept compliments on their jewellery, they may also recommend your store to friends and acquaintances.”

The easiest way to reach out to your customers is through a personal call, letter, email, or text. If they’re attending special events; suggest for them to bring in their jewellery for a routine cleaning and inspection a few days or weeks in advance. You’ll be able to head off potential disasters by making sure their rings fit well, gem settings are sufficiently snug, clasps are tight, and pearls are properly strung.

“While customers are in your store, ask if they are up to date on jewellery appraisals,” adds Woldt. “Particularly with jewellery that has been passed down

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through the family, appraisals are often out of date, or may never have been done. And just by asking this, you may bring more business into your store.”

Woldt also adds that fine jewellery is often more valuable than the owners believe and may not be sufficiently covered. You can talk with your customers about how critical appraisals are to having the item insured for its full value and the peace of mind that comes from having their jewellery properly insured.

“The best kind of policy is one specifically for jewellery, which provides coverage that goes beyond what one might find with standard homeowner policies, and offers enough flexibility to let the customer choose the jeweller who will fulfill the repair or replacement,” says Woldt.

Companies like JMI offer personal jewellery insurance that provides comprehensive coverage against loss, theft, damage, and mysterious disappearance or unexplained loss. Coverage like this also includes additional preventive repairs to help lessen the worry of a larger, more painful jewellery loss. JMI also sends insured customers back to their trusted jewellery for regular jewellery cleanings, inspections, value reassessments, and appraisals.

“Jewellery is meant to be worn and enjoyed,” says Woldt.

More information about jewellery insurance for your customers and JMI programs for jewellers can be found by visiting JewelersMutual.com. CJ

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2015-12-04 10:38 AM

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- 7874 - 9033 Fax: 905 337-7873 Email: info @ access-safe.com Toll Free: 1 800 268

• New and used • Members of CJA and JVC

Canadian manufaCturer of safes and vaults

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D E C E M B E R 2 0 1 5 /J A N U A R Y 2 0 1 6

Over 20 Years Experience lala.diamond@hotmail.com

LaLa Diamond Cutting & Repairs Inc. \ Cutters of Rough Diamonds \ Old Mine Cuts and Repairs to All Shapes \ Buy Diamond Roughs and Broken Diamonds

Ramesh Mistry Tel: 416-368-6883

New Address!

27 Queen Street East, Suite 907 Toronto, Ontario M5C 2M6

2014-04-01 3:35 PM

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marketplace

classified

A D V E R T I S I N G

For more information on how to advertise in the classified section of Canadian Jeweller magazine please contact: Lucy Holden (416) 203-7900 ext. 6117 or e-mail lucy@rivegauchemedia.com.

A D V E R T I S I N G

APPROX. 19000 RUBBER MOLDS 4 Lines: Ingot, Pre-Met, Amell, Varley and Atkins Please Email Or Call With An Offer Email: otto.eberle077@sympatico.ca Tel: 416-282-8712

FOR SALE

Profitable Jewellery Retail and Repair Boutique in Boyle, AB. Includes assets, tools and inventory (valued at owner's cost). The owner looking to retire. The owner is willing to train the new owner.

For more information, please call (780) 689-2000 or (780) 715-6820

FOR SALE

Jewellery Store For Sale, Located Downtown Burlington. 441 Brant St., ON. Boutique is Turnkey, Low Overhead, Gold Smithing On Premises, Is Profitable, Large Safe, All Inventory and Displays.

Please Call 905-631-2973 or email marvalsjewellery@hotmail.com

2014 MARCH/APRIL

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Advertise where it counts!

For more information on how to advertise in Canadian Jeweller Magazine

CONTACT: Edite Martins 416.203.7900 x6128 or e-mail edite@canadianjeweller.com

1879

Index to Advertisers Bullion Mart Stuller Paj Elle Beverly Hills Rembrandt Charms Ready Mounts Dominion Diamond Rousseau Chain JIS MODE Show Timberland Atlantic Engraving John's Wholesale Jewelery GIA Hong Kong Trade NOVA Diamonds Rytalo United Precious Metal Refining JVC Mirage

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The Holiday Countdown Style Council

AMIDST THE GLITZ AND GLAM OF HOLIDAY PARTIES, it’s essential to keep your clients looking absolutely dazzling. This season, we countdown the must-have wardrobe staples and jewellery pieces for your client.

For the woman looking to hit up a holiday office party in style, it’s all about pairing a pleated midi skirt with a chic cropped blazer and using sleek jewellery with subtle pops of colour to accent the ensemble.

If your client is looking to become the knockout of any New Year’s Eve party, try combining a sophisticated dress with bright, strappy heels, a colourful clutch and a chunky, eye-catching timepiece.

Most importantly, encourage your clients to develop their own opulent style, no matter what the occasion. After all, nothing is sexier than being unique. CJ

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1. Gerry Webber Structured Leather Detail Jacket in Red, $399 2. Anne Klein Watch and Bangle Holiday Set with Crystals, $225 3. Gerry Webber Black Quilted Zipper Skirt, $179 4. Nova Diamonds Link Bracelet with 26cts of VS-SI clarity Diamonds set in 90 g. of 18k gold, $78,500 5. Giovanni Vaccaro for Beverly Hills Jewellers Diamond Earrings in 18k White Gold, $4,699.95 6. Roots French Tassel in Navy Super Prince, $248 7. Roots Italian Zip Boot in Black Leather, $248 8. Stuller 14k White Diamond Bezel Station Necklace, $2,701

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9. Rembrandt Charms Holiday Classic Bracelet in Sterling Silver, $290 10. Reign by PAJ Sterling Silver Rhodium-plated Earrings, $240 11. Roots Italian Knee Length Boot in Black Suede, $368 12 Nova Diamonds Snake-Flex Bracelet, $70,500 13. Gerry Webber Black Stylist Biker Jacket, $399 14. Stuller 14k White Diamond Snowflake Necklace, $1,617 15. Roots Large Hobo in Tanganica Woven, $358 16. Gerry Webber Grey Jewel-belted Skirt, $199

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22 17. Ted Baker London Jacquard Ballerina Dress, $425 18. Bulova Accutron II Stainless Steel Rose Gold Quartz Watch with Blue Dial, $750 19. Reign by PAJ Sterling Silver Earrings, $120 20.

Stuller 14k Yellow Diamond Line Bracelet, $7,629 21. Thomas Sabo Glam & Soul Sterling Silver Pendant, $264 22. Ted Baker London Ninof Heeled Gladiator Sandals, $290 23. Thomas Sabo Glam & Soul Sterling Silver Eternity Ring, $394 24. Ted Baker London Maii Textured Leather Cross Body Bag, $389

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25. Ted Baker London Fedilia Floral Wrap in Dark Blue, $219 26. ELLE Jewelry Sterling Silver Fire & Ice Earrings, $139 27. Ted Baker London Deniva Skirt, $289 28. Swatch Tech Mode Collection Rose Punch Watch, $125 29. Reign by PAJ Rose Quartz and Gray Agate Ring, $210 30. Roots Mini Saffiano Wallet Bag, $128.00 31. Ted Baker London Jiena Cut Out Leather Court Shoes, $245 32. Chrysalis Wedding Collection Stackable Bracelets, $57/each bangle

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39 38 40 33. Caravelle New York Women’s Watch, $120 34. Stuller 14k White Genuine Swiss, London, Sky Blue Topaz and Diamond Ring, $811 35. Thomas Sabo Glam & Soul Sterling Silver Ring, $224 36. Reign by PAJ Rhodium Earrings, $176 37. Ted Baker London Viktria Embellished Shift Dress, $369 38. Ted Baker London Kimkee Sparkly Pumps, $275 39. Stuller 14k Rose Diamond Line Bracelet, $16,840 40. Ted Baker London Alivia Hard Case Clutch Bag, $189

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48 41. Ted Baker London Zainea Pleated Metallic Skirt, $245 42. Stuller 14k White Diamond Bracelet, $6,050 43. Ted Baker London Zumia Dotted Suit Jacket, $479 44. Swatch Après-Ski Night Prohibition Watch, $110 45. Giovanni Vaccaro for Beverly Hills Jewellers 10k Pink Gold Ring, $669.95 46. Thomas Sabo Glam & Soul Sterling Silver Earrings, $198 47. Ted Baker London Savenni Pointed Court Shoes, $250 48. Ted Baker London Lavena Patent Tote, $249

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Dreams of Paradise

The days may be getting colder but that doesn’t mean we can’t long for summer’s warm glow. Splendid art collections, shimmering azure waters, gleaming white yachts, and the presence of royalty are all encapsulated in this stunning timepiece from Fabergé.

A striking display of precious gemstones, diamonds and enamel, this watch has been designed to resemble a garland of flowers woven on a sweltering summer afternoon at the beach. One can only dream. CJ

Last Word

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TIME & JEWELRY

Find an authorized dealer at ELLEJEWELRY.COM elle@paj.ca

Find an authorized retailer at ELLEJEWELRY.COM

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Mirage Creations Inc. 221 Victoria Street, Lower Level, Toronto, Ontario, Canada M5B 1V4 Local: (416) 366-9595 Toll Free: (877) BY MIRAGE Fax: (416) 366-9677 www.miragecreations.com e-mail: info@miragecreations.com

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