CJ Fall 2017 Preview by Canadian Jeweller Magazine

The independent voice for the industry since 1879

FALL 2017

Canadian Jeweller Magazine RETAILER PROFILE:

Mike Lawlor Lawlor Jewelry Unique by Design STETTLER, AB

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REVIEW:

FUTURE SPEAK Is 3D printing the boost your company needs?

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INTERNATIONAL FEATURE:

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FALLISSUE 2017 The independent voice for the voice industry 1879 JCK 2017 The independent forsince the industry since 1879

Canadian Jeweller Magazine E S T AESTABLISHED B L I S H E D 1 1879 879

138 // No. No. 04 02 Vol. 138

Editorial Board Editorial Board Jean-Christophe Bédos Jean-Christophe Bedos Birks, President & CEO Birks, President & CEO Haigo Derian L’Oro Jewellery Jay Cameron PierreDeVuono Laurent Timepieces Gino Specialty Watch Resource Haigo Derian Joe Gonçalves L’Oro Jewellery Time Central Gino DeVuono Andrea Hopson Luxury Retail Executive Specialty Watch Resource Paul Mcfarlane Paul McFarlane Chanel Canada Chanel Canada Marco Miserendino Bijouterie Italienne P.M. Inc. Joe Goncalves Time Central Phyllis Richard Jewellers Vigilance Canada Inc. Marco Miserendino Beth Saunders Bijouterie Italienne P.M. Inc. Canadian Jewellery Group PhyllisTitizian Richard Sevan G.C. International Jewellers VigilanceLtd. Canada Inc. Steve Turac Richard Rooney Turac Luxury Group Inc. Bogart’s Jewellery Moniruz Zaman The Mart Inc. BethBullion Saunders Canadian Jewellery Group

OLI V IER FELICIO OLIVIER C A Y L A RFELICIO AMEY

Publisher / olivier@canadianjeweller.com Managingand Editor / cayla@thergmgroup.net Founder Thoughtsmith / olivier@canadianjeweller.com

C O R RCAYLA I N A MRAMEY OSCA

Editorial Alchemist Assistant / cayla@thergmgroup.net corrina@thergmgroup.net Content

S C O TDELMEDICO T JOR DA N NASTASIA

Art Director / scott@rivegauchemedia.com Word Jedi / nastasia@thergmgroup.net Graphic Designer / daniella@thergmgroup.net Visual Architect / scott@rivegauchemedia.com

D A N I E LSCOTT L A V IJORDAN ZZARI DANIELLA VIZZARI CONTRIBUTORS CONTRIBUTORS

Colour Seer / daniella@thergmgroup.net Christine Dwane, Breanne Forbes, Larry Johnson, John Lamont, Christine Dwane, Larry John Duncan Lamont,Parker, Mike Lawlor, Long, Shawna Lee, Joelle Litt,Johnson, Mark Lutley, KarenAlicia Simmons Chau Lui, Corrina Mosca, Duncan Parker

SALES O L I V I E R F E LSALES ICIO OLIVIER FELICIO

EDITE M A RTINS EDITE MARTINS

HEAD OFFICE SALES MELANIE SETH MELANIE LU C Y H O LSETH DEN LUCY HOLDEN

Advertising Sales Advertising Sales tel: 416-203-7900 x6107 / email: olivier@canadianjeweller.com tel: 416.203.7900 x 6107 / email: olivier@canadianjeweller.com Advertising Sales Advertising Sales tel: 416-203-7900 x6112 / email: edite@thergmgroup.net tel: 416.203.7900 x6112 / email: edite@thergrmgroup.net 920 Yonge Street, Suite 610, Toronto, Ontario M4W 3C7 tel: 416-203-7900 fax:610, 416-703-6392 920 Yonge Street, Suite Toronto, Ontario M4W 3C7 tel: 416.203.7900 fax: 416.709.6392 Controller & Operations / melanie@rivegauchemedia.com Controller & Operations melanie@rivegauchemedia.com General Customer Care/ Manager / lucy@thergmgroup.net General Customer Care Manager / lucy@thergmgroup.net

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Steve Turac Turac Luxury Group Inc. SUBSCRIPTIONRATES RATES SUBSCRIPTION

Moniruz Zaman The Bullion Mart Inc.

Canada — year, one year, years, $85; three years $120.United UnitedStates States — — one year, one year US$205 Canada — one $50;$50; two two years, $85; three years $120. year,US$205. US$205.Foreign Foreign—— one year US$205 (Subscriptions include Buyers’ Guide issues.)plus plusapplicable applicable taxes. taxes. Single Single copies Guide $40. (Subscriptions include Buyers’ Guide issues.) copies— —$25; $25;Buyers’ Buyers’ Guide $40. (Canada only, moresubscriptions) subscriptions) — — $17.50 $17.50 per per year. BulkBulk rate rate (Canada only, for for sixsix or or more persubscription subscription per year.

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Canada Post Canadian Publications Mail Sales Product Agreement No. 40678000. The publisher does not assume responsibility for the contents of any advertisement; any and all representaCanada Post Canadian Publications Mail Sales Product Agreement No. 40678000. The publisher does not assume responsibility for the contents of any advertisement; any and all tions or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in adverpublisher such the limit publisher’s notpublisher’s exceed theliability amount of the advertising.charge No portion of this publication be reproduced, tising not and the in fault of an the event publisher and of in the such an event liability the limitshall of the shall notpublisher’s exceed thecharge amountforofsuch the publisher’s for such advertising. Nomay portion of this publiincation all or in part, the express permission the express publisher. Canadian Jeweller is pleased to review unsolicited submissions under the following may be without reproduced, in all written or in part, withoutofthe written permission of magazine the publisher. Canadian Jeweller magazine is pleasedfortoeditorial review consideration unsolicited submissions for editoconditions: all material for editorial consideration written text(photographs, in electronic or hard copywritten format)text mayinbeelectronic used by or Canadian Jeweller andmay its af rial consideration undersubmitted the following conditions: all material(photographs, submitted forillustrations, editorial consideration illustrations, hard copy format) beliates usedfor by editorial anyitsmedia (whether printed,purposes electronic, internet, etc.) without consent internet, of, or thedisc, payment compensation to, the party material. Please direct Canadianpurposes Jeweller inand affiliates for editorial in any mediadisc, (whether printed, the electronic, etc.) of without the consent of, or the providing payment such of compensation to, the party providing such submissions material. Please direct submissions the Editor, Canadian Jeweller. Return to Rive Media, St.,ON Ste.Canada 610, Toronto, ON Canada M5R 3K4. to the Editor, CanadiantoJeweller. Return undeliverable items toundeliverable Rive Gaucheitems Media, 920 Gauche Yonge St., Ste. 920 610,Yonge Toronto, M5R 3K4.

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C A N A D I A N J E W E L L E R . C O M F A L L 2 0 1 7 CANADIANJEWELLER.COM JCK ISSUE 2017

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Departments

Contents

12 EDITOR’S LETTER A Personal Touch

16 CONTRIBUTORS The people behind the scenes

18 WHAT’S ON A look what the upcoming events and tradeshows 20 PRODUCT SHOWCASE Products from the hottest brands

48 TECH SHOWCASE Tech products on display

22 STAR WATCH Jewellery and Hollywood combine to make magic 28 RETAILER PROFILE: LAWLOR JEWELRY By combining tradition with technological advancement, Lawlor Jewelry has become the jeweller of the future

64 MARKETPLACE Classifieds 72 STYLE COUNCIL Red Hot

by Corrina Mosca

On the cover: BK Jewellery rings from the Premium Wedding Band Collection. These comfort-fit wedding bands (from left to right) are 14-karat and 18-karat rose gold, featuring FG-SI1 graded diamonds. (From $5,728, bkjewelry.com)

CANADIANJEWELLER.COM

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74 LAST WORD Out of this World

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Features & Columns

24 FEATURE: CANADIAN SHOWS REVIEW Looking back at the Canadian trade shows

32 COMPANY PROFILE: SINDBAD The Full Package by Cayla Ramey

34 COMPANY PROFILE: BROKEN RIVER MINING Unearthing Excellence by Daniel Maluka

36 FEATURE: ON BOARD Why you need to hire for alignment over experience by Chau Liu

38 FEATURE: THE NEW RETAIL ROUTINE

50 GEM COLUMN Get Real

by Nastasia Delmedico

by Duncan Parker

40 EN FRANCAIS: JANIS KERMAN Boucler la boucle

52 ON DISPLAY Diamond in the Rough

par Christine Dwane

by Larry Johnson

44 TECH PROFILE: SCHUMACHER TECH Ahead of the Game

54 JVC COLUMN Tough Call

by Nastasia Delmedico

by John Lamont

46 TECH COLUMN: SHAPING THE FUTURE How to choose a 3D printer in your price bracket

56 HOLIDAY PREVIEW: TIS’ THE SEASON Cater to your clients’ every whim with these on-trend styles for the holiday season

by Mike Lawlor

CANADIANJEWELLER.COM

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Retailer Profile: Lawlor Jewelry

TOMORROW’S JEWELLER, today By combining tradition with technological advancement, Lawlor Jewelry has become the jeweller of the future by Corrina Mosca

RIGHT NOW, the Canadian jewellery industry is reaching a colossal turning point. As Baby Boomers take to retirement and a new generation of jewellers head to the forefront, the business is undergoing major restructuring. With this has come a wave of new technologies, approaches to customer service, and points of sale—some of which differ greatly from the traditional methods of yore. And, while this may come as an overwhelming change for many, the answer to success boils down to one simple idea: blending the industry’s old-school values with modern business practices. Lawlor Jewelry, a retailer based out of Stettler, Alberta, has found this to be absolutely true. Despite its small-town background, Lawlor Jewelry has incredibly big ideas about the future of the industry—and, it’s implementing all of them with great success.

A new beginning Generations of industry experience run through the veins of the Lawlor family, who, prior to opening their current business, owned a Richardson’s Jewellery store. However, for Mike Lawlor, a third-generation jeweller, jewellery was not always a great passion.

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After attending business school and managing a few skate shops across Edmonton, Mike decided to try his hand at the profession. From here, a great affinity for the craft was born. “Growing up, I had no interest in the business. I wanted to blaze my own trail—but I think that was more about proving my own independence to myself,” Mike remarks. “Once I got into the business, I realized how truly incredible it is. Every day, customer, and project is different; it’s never a dull moment.” Today, Lawlor Jewelry has seen immense success, making its mark on both its local community and the Canadian jewellery industry as a whole. And, even with its vast growth, the team has never lost its roots—even with its decidedly forward-looking view. “Even today, with the success we’ve seen, we’re still humble,” adds Mike. “We are truly focused on never losing track of where we came from, so that we can move forward but always have the same mentality.” Part of this mentality lies in the company’s identity as a family business— something that is echoed from the kinship seen in its team of employees to its daily operations. In the Lawlor family’s eyes, Lawlor Jewelry is simply an extension of its brood.

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Retailer Profile: Lawlor Jewelry

“I have a huge family, and every one of our staff members is part of it,” notes Mike. “In this industry, we have to have two things: trust in our coworkers, and team members that we can rely on as much as our family members. That has greatly contributed to our success.” That being said, these family values extend past just Lawlor’s team members: the store’s owners—Mike, his mother Sharon, and father Gord— also make business decisions as a family. In order to determine the best course of action for Lawlor Jewelry, the three work in harmony, drawing from each of their individual strengths and experiences. “After owning and operating a store for 25 years, my parents have so much knowledge about the industry and its inner workings,” explains Mike. “And, even so, they still take time to listen to my ideas. It’s a very valuable trait; my parents’ willingness to hand me the reins gives us the chance to mix old school values with modern services and abilities. It’s what makes us stand out.” With this, Lawlor Jewelry goes above and beyond the conventions of a typical family business. For this jeweller, success lies in an ability to incorporate progressive business methods into its old-fashioned roots.

Past meets present Top-notch customer service has always been a core tenet of family-run businesses—something that the Lawlor team knows well. However, this jewellery powerhouse takes tradition up a notch, offering an unparalleled level of personalization to each customer’s in-store experience. This, says Mike,

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is absolutely key when it comes to treating today’s new generation of buyers: millennials. “As a millennial, myself, I know that our generation wants everything instantaneously and exactly how they want it,” explains Mike. To cater to this desire for a one-of-a-kind, fast-paced experience, Mike has integrated a technologically-fuelled custom design business into the mom-and-pop shop. Not only does this allow the jeweller to offer personalized pieces to each of its clients—it also allows for fluctuations in price points, styles, and levels of customization. “You can’t be a full-service store without having a wide range of products. That being said, making sure we’ve got something for everyone can be a challenge,” adds Mike. “However, we want to make sure we never say no to anyone. That old-school mentality of turning someone away because we don’t have what they want in our showcase is gone; with our custom designs, everyone can have exactly what they’re looking for.” Mike notes that in his eyes, design represents the future of the jewellery business, especially when it comes to the notion of personal luxury. “The millennial idea of luxury is quickly moving beyond monetary value and into the realm of sentimentality,” he explains. “That’s why I’m so focused on design; with the way things are advancing, custom work is where it’s at. It combines the old vision of luxury—namely, the potential for opulence—with the millennial desire for personalization, giving all consumers a taste of what they want.”

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A bright future

Pressing forward

At the heart of any design business lies the technology necessary to getting the job done. For Lawlor Jewelry, these tools go far beyond the bench. Today, the team utilizes both CAD software and 3D printing in its manufacturing process, moving forward from the methods of its predecessors. This is something that sparked Mike’s interest, especially: prior to learning CAD, design work felt out of reach for him. “I have never been a good sketcher—stick figures are about as much as I can manage,” he admits. “However, when I got into the computerized side of things, a creative side of me came alive, and I was able to see a whole new side of this industry.” Creating custom jewellery has created a competitive niche market for the jeweller, which is now known across the country for its unique, fashion-forward pieces. Now, at least 25 per cent of Lawlor’s business results from custom design work, setting it apart from its competitors on the provincial and national level. “Design has really allowed us to create a brand for ourselves,” says Mike. “This is something that many jewellers struggle with. Today, it’s so important to build a brand for yourself, to make yourself known: that’s your niche, your cool factor.” Lawlor Jewelry has gone to other lengths to increase brand recognition, as well. With an increased presence on social media and e-commerce platforms, the hometown hero has been able to widen its reach, connecting with potential clients beyond the borders of Stettler.

To broaden the scope of the business, Mike set out to increase the company’s followers across Facebook and Instagram. Now, Lawlor Jewelry has over 2,000 fans on Facebook, and 800 on Instagram—an especially impressive number given Stettler’s small population of 5,000 people. “Our followers are loyal consumers, and they’re all looking at their phones—that’s what they’re drawn to,” says Mike. “Social media is huge for growing our business. Truly, it should be huge for all businesses, but not everyone is going to figure that out.” What’s more, Lawlor Jewelry has entered into the e-commerce game with a Shopify-enabled webpage. This way, the retailer can make out-of-province sales and allow clients to browse a selection of its inventory. Still, Mike notes that being e-commerce-enabled is about more than just added sales. “When it comes to our Shopify site, I inventory what I want people to see and, of course, potentially buy,” says Mike. “However, e-commerce isn’t about selling online—especially when it comes to jewellery. It’s more about giving customers an idea of your stock, so that they know what to expect when they come in. We’re not expecting to turn massive inventory e-commerce, but rather to increase awareness.” With this omnichannel, multifaceted approach to jewellery retailing, Lawlor Jewelry continues to set itself apart from its competition. Using a combination of old-fashioned values and novel technologies, this jeweller has made itself one to watch—and, as the industry transitions into a new era, emulate. CJ

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Company Profile: Sindbad

The Full

PACKAGE How Sindbad Inc. offers competitive service and price without compromising on quality by Alicia Long

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IN A DYNAMIC INDUSTRY with ever-changing trends and fluctuating costs, companies face the challenge of not only staying afloat, but beating out the competition. However, the aspects of the jewellery manufacturing industry that would see other companies flounder are the very things that make Sindbad Inc. thrive. While other jewellery wholesalers may compromise on quality or service in order to boost sales, Sindbad Inc. refuses to give its clients anything less than the best. By manufacturing its own products, this Canadian company is able to guarantee not only top quality jewellery but dedicated service, all while offering competitive pricing and a vast collection of trending styles.

Reaching for the stars While Sindbad Inc. may not have the typical origin story, its humble beginnings show its ability to work hard and adapt to industry trends. Starting out as a simple souvenir shop selling t-shirts and shell necklaces in Montreal in 1980, brothers Albert and Jack Tobianah realized the potential of selling silver jewellery. With a serendipitous meeting in Italy between one of the brothers and an old childhood friend, they were able to bring jewellery into the store and sales soared.

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“These objects are not utilitarian and expendable, they are supposed to be unique, beautiful, and romantic.” Since that first decision to bring jewellery into their shop, Sindbad Inc. has expanded into jewellery manufacturing and distribution services to all of North America and now proudly carries 30,000 products. With showrooms in Montreal and Toronto and a presence at countless trade shows, Sindbad Inc. is always looking for the best ways to maintain lasting relationships with clients and grow its business. “We believe that expansion and customer satisfaction go hand-in-hand,” states Jack. “If the client is served well and satisfied we are doing our job,” he adds. When it comes to expansion, Sindbad Inc. knows that it’s ready to try new ventures only once it has succeeded in its current offerings. Albert explains that “once we are relevant in a given market, we can expand to the next venture.” Such was the case with the company’s expansion into diamond ring manufacturing, which it undertook five years ago with great success. The ability to manufacture its own products gives Sindbad Inc. the advantage over its competition. “Since we manufacture our own rings, we can guarantee top quality, both in service and in product, with extremely competitive prices,” Jack shares.

Taking the lead Sindbad Inc. knows that the ability to best serve its clients starts from within the company. “In a business where we carry a lot of valuables, the challenge is to have trustworthy people surrounding you,” Jack relates when describing how the company chooses team members. “Trust and competence are the top priorities for Sindbad.” This emphasis on a strong and caring team seems to come directly from the top, with Sindbad’s owners showing their leadership by giving back to their community. “Our directors make regular contributions to different local non-profits, either for the education of the youth or health organizations,” Albert explains. It’s these principles that have turned Sindbad into a bit of a family affair. “You will find a lot of people from our family working in our business,” he says. A strong emphasis on trust at its core, in addition to the company’s commitment to hard work and dedication to quality, are what give Sindbad Inc. an edge when it comes to keeping clients satisfied. The same care with which Sindbad Inc. selects its team is reflected in

every aspect of the company. Whether it’s ensuring high-quality products, maintaining top-notch customer service, or offering competitive pricing, the company’s dedication to client satisfaction has made it a leader in the industry. None of these successes come without a great understanding of consumers and what they expect of Sindbad’s products. “These objects are not utilitarian and expendable,” Jack shares, “they are supposed to be unique, beautiful, and romantic. In the last half of the Twentieth Century, social revolutions brought about changes in how people see love, commitment and romance, which are very linked to the jewellery business.” Understanding how these changes have influenced consumers, women in particular, has been a key aspect of Sindbad’s success as a luxury brand. “The economic growth and financial independence of women allows them to consume as they see fit,” Albert adds. By getting into the minds of its consumers, Sindbad Inc. is able to stay on top of changing trends and new opportunities for the company to grow.

Looking forward Throughout its 37 years in the business, Sindbad Inc. has always been able to adapt to new challenges and have risen to the occasion once again when it comes to shifting to a world that relies heavily on online purchasing. “We are expanding our reach on the web,” Albert says. “We have LinkedIn, Facebook, and Instagram accounts.” To increase its effectiveness online, the company has a full-time graphics and marketing department who “work on the best ways to reach clients online and how to enhance our customers’ experience through these tools.” The company has been able maintain its priority for customer satisfaction even with the addition of e-commerce. “Our services include very flexible terms for our clients,” Jack explains, offering everything from overnight shipping to the U.S., rush orders, and more. From humble beginnings as two brothers struggling to make it in Montreal, to becoming a family-oriented business and one of the most trusted jewellery wholesalers in Canada, Sindbad Inc. has exhibited a dedication to success and quality that shows no sign of slowing down. CJ

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Company Profile:

Broken River Mining

Unearthing Excellence Broken River Mining’s environmentally-friendly practices represent the future of mining by Daniel Maluka

WHEN IT COMES TO AN INHERITANCE, physical objects are often the first that come to mind; however, for Susan Cooper, the most valuable thing passed down to her was not so concrete—her father was an “avid gem and mineral collector,” and his passion became hers. This passion was instrumental in the establishment of her thriving family business, Broken River Mining.

Natural beauty Not only is Cooper passionate about her business—she is a proud Australian. Cooper feels a direct connection to the land that she mines, as well as the rare Australian boulder opal that Broken River produces.

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Cooper has been around gems all of her life, and therefore understands the individual beauty and intrinsic value of Australian boulder opal. She defines her success as being able to share and celebrate the beauty and the unique stories of her stones. According to Cooper, these gemstones are so exceptional because of “their vibrant colours, intriguing patterns and the way those colours and patterns dance in the light.”

A passionate process With gem and mineral corporations, the processes of extraction, development, and sale are often segmented, resulting in a loss of the

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distinctive stories associated with each stone. Broken River Mining preserves these stories by unifying all of the usually separate processes. The opals that Broken River Mining sells are stones that they have mined and processed themselves. This ground-up approach means that they can often let the consumer know the exact location and mining district where their stone was found. This removes any ethical issues a consumer may have when purchasing a gemstone. Typically, Cooper mines these unique stones herself. The Australian summer only permits mining to occur for six to eight months of the year. Because of the large land mass of Australia, the process of self-excavation is the most arduous step for Broken River Mining. What’s more, the area in which Cooper usually mines is six hours away from the closest town or post office. However, for Cooper and her family, it is worth not hiring outside help and segmenting the process. Broken River Mining’s independence effectively removes the need for a middle man, guaranteeing ethically- and responsibly-mined goods. “This also allows us to respond directly to our clients' needs,” adds Cooper. “Too often, opals will change hands so many times that their origins and stories are lost.”

Green business While their opals’ origins and stories are significant to Broken River Mining, the effect their mining has on the Australian landscape is an important cornerstone of their approach. Environmental considerations also shape who Broken River Mining chooses to hire. Cooper only considers

individuals with “strong ethics and environmental values.” As the owner of the company, Copper takes pride in her sustainable approach to mining the land. “We also strive to go beyond government regulations to be environmentally conscious, and endeavor to minimize any lasting degradation of the environment where we undertake our mining activities,” she reiterates.

Onwards and Upwards Since Broken River Mining was first established in 1996, the world has changed drastically. What was once a small-scale company with one mining lease and clientele limited to Australia has now expanded internationally. Social media and e-commerce are commonplace in the business world and are necessary in order to remain competitive. Now, physical limits only occur during the mining process itself due to Broken River Mining’s ability to embrace online platforms. “It's terrific to get comments from people across the globe and to be part of this incredibly generous, supportive community united by a common love of opal,” notes Cooper. “Now, with the amazing advances in digital technology we can directly service our growing client base, from outback Australia to amazing locations like Canada.” After CJ Expos in Toronto and Edmonton, Broken River Mining will attend the Denver Gem and Mineral Show in September and the Tucson Gem and Mineral Show in September 2017. One thing’s for sure: the future of Broken River Mining is as bright as their stones. CJ

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2017-05-02 2:03 PM

Tech Profile: SchumacherTech

Ahead of the Game How SchumacherTech enhances the production of jewellery making by Nastasia Delmedico

THE DESIGN, development, and mechanical engineering behind fine jewellery production are processes that distinguish one brand from the next. In the same way jewellery designers must stay on the pulse of evolving industry trends, innovative technology companies, such as SchumacherTech, pride themselves on developing advanced, high-quality machinery that adapts to jeweller-specific requirements in an ever-changing industry. In a business where off-price markets, both in-store and online, are overshadowing traditional jewellery retailers due to lower price points, SchumacherTech offers jewellers with a great opportunity to compete given that their machines increase productivity and shorten production time without sacrificing quality.

The shift Founded in 1999 by father and son Josef and Andreas Schumacher, SchumacherTech began as a trading enterprise of new and used jewellery making equipment. Five years later, in 2004, the company switched gears when younger brother Eduard Schumacher expedited the company’s focus on mechanical engineering. Since, the company has established itself as a world-renowned expert in the production of engagement rings. From specialized and individual mechanical solutions to revolutionary

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wedding ring software, SchumacherTech is an essential contributor to the Canadian jewellery industry with an invaluable understanding of the engagement sector. Their revolutionary ring production concept, one that utilizes a single tube for the mass production of rings, is not only efficient but also contributes to their goal of supporting raw material saving solutions. “We offer our customers not only machines, but also technical support and problem solving in the field of wedding ring production,” explains SchumacherTech’s accountant Inga Schumacher. “We calculate the production quantities, carry out individual adjustments of technical equipment, train personnel, and offer effective software solutions for the organization and optimization of production process,” she adds. “The focus is now on the distribution of our own machines and we have gained a good reputation worldwide in the field of machine manufacturers for the wedding ring industry,” Inga shares.

Challenge accepted Based out of Germany, SchumacherTech works closely with engineers and outside brands across borders. When external challenges arise, they thrive by optimizing on the occasional hiccup as a progressive learning curve to maintain internal excellence. “The main challenges on the world market are

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the large differences in the production processes and the technological level to reconcile with our standards,” says Inga. “Fortunately, our machines are very easy to use, which simplifies the changes in the work processes.” Apart from overcoming international production challenges, SchumacherTech has also managed to reshape the market’s old-school mentality into welcoming the novelty of cost-saving machinery that retains quality. “The biggest challenge is to convince companies that sometimes a complete process change is needed to secure their future. These challenges exist both in Europe, Asia, Australia, and also in Russia. Fortunately, with our efficient concept of ring production, we have been able to convince many companies of our advancements,” adds Inga. Despite the occasional setback, SchumacherTech has the advantage of specialization, regional production, and the quality of machinery under their belt, all of which are notable assets that set them apart from their competitors. “We are located in one of Germany’s most innovative regions for the production of wedding rings, in the immediate vicinity of Gold-Town Pforzheim,” explains Inga. “The components and parts of our machines come mainly from the region in which we are based. This also allows control over the quality of the machine parts,” she adds.

Team effort In addition to maintaining high standards, quality machinery, and excellent business organization, SchumacherTech’s success is built on the emphasis of collaboration. Small in size yet big on experience, the Schumacher team consists of nine employees and their construction department who prioritize customer communication when designing and manufacturing machines and their parts. “We discuss with the customers their ideas. The exact

development takes place exclusively in our house. The results are discussed with the customer and eventually corrected. Then the machine or special device is built,” says Inga. After delivery, follow-ups with their customers are second nature. “Communication with our customers is very important to us after delivering machines. Sometimes country-specific problems arise, or questions about operating machines and their setting tools. We also do a lot of work on servicing or repairing of the machines. We are always there for our customers,” says Inga. In fact, their success is measured by the customer response. “It is always nice to hear when we have helped our customers with a wedding ring that is cost-saving, meets the highest standards, and can be produced effectively,” shares Inga. To ensure customer satisfaction, SchumacherTech also believes in an open communication practice with their external production lines. “We work very closely with a few engineering companies, along with gold and silver refineries, and invite the constant exchange of experience and collaboration. For most problems, we find solutions,” explains Inga.

Made to advance While SchumacherTech specializes in engagement rings, they plan to expand their products and services over the next year. “We are currently working on two new developments, which are scheduled to be finished by the end of 2017 and early 2018. These are machines for the wedding ring and bracelet sector,” says Inga. From refurbishing old technology to increasing productivity with their unique advancements, SchumacherTech is sure to drive the industry forward with their intent to innovate. CJ

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JVC and CJA would sincerely like to thank all the contributors to the 2017 Jewellery Industry Golf Tournmament: Ana Pascos â&#x20AC;&#x201C; Portrait Art Anastassia Selezneva Angus Glen Golf Club B & S (Canada) Inc. Bennett Jones LLP Beverly Hills Jewellers Bulova Watch Co. C.D. Barcados Co. Ltd. Cadman Manufacturing Canadian Jeweller Canadian Jewellers Association Canadian Jewellery Group Charm Diamond Centres Chisvin & Gordon Real Estate Citizen Watch Co. of Canada CJB Insurance Services CJEXPOS - Toronto CJEXPOS - Edmonton Corona Jewellery Co. Dentonâ&#x20AC;&#x2122;s Canada G & A Corporate Events

George Brown College GUCCI Timepieces & Jewellery Gunther Mele Canada Jewelers Mutual Insurance Company Jewellery Business Jewelpops Inc. John Lamont M&G Management Services Maple Leaf Diamonds Mary Jewellery Michael Hill Jewellers, Pickering Nouvo Mode O.C. Tanner PAJ Canada/Elle Time and Jewelry Pierre Laurent Canada RBC Home & Auto Insurance Sequel Canada Steam Whistle Tanya Parish The TJX Companies, Inc. Umicore Precious Metals Canada Inc.

A Special Thank You to All Our Volunteers.

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BOX AD ORDER FORM 2018 BUYERS’ GUIDE

YES, I’LL TAKE

BOX AD(S).

Contact Title Company Address City Province Postal Code Website Email Tel. Fax

ARTWORK:

ORDER:

Please indicate how many you wish to purchase, then add applicable sales taxes to the subtotal

• Single Box ad: 1.8” by 2.3” • Double Box ad: 1.8” by 4.6”

x $265 for profile box (30 words max) Please repeat 2017 box ad

x $465 for single black & white box

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x $565 for colour image box

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SECTION: Associations

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Suppliers

Send to: Canadian Jeweller 920 Yonge St., Suite 610, Toronto, ON, M4W 3C7 Tel: 416-203-7900 ext. 6128 Fax: 416-703-6392 E-mail: info@canadianjeweller.com www.canadianjeweller.com

2016-11-17 4:47 PM

Canadian Jeweller Buyers’ Guide 2018 Listing Update List your company FREE OF CHARGE in our Canadian Jeweller Magazine Buyers’ Guide.

Please enter company information: Company name: ____________________________________________________________________________ Address: __________________________________________________________________________________ Telephone number: ___________________________ Website: _____________________________________ Toll free number: _____________________________ Email: _______________________________________ Fax number: __________________________________ This company is: ❏ Association (includes institutions, organizations, trade shows) ❏ Supplier (includes manufacturers, distributors, services) ❏ Designer ❏ Other – please specify _____________________________________________ Brand name index: If you have brand names that you wish to add to your listing, please list below. Examples: “Accutron” or “Bulova” __________________________________________________________________________________________ Please list permanent branch offices: __________________________________________________________________________________________ Head of company: __________________________________________________________________________ Head of advertising/marketing: ______________________________________________________________ Name of person competing this form: _________________________________________________________ Title: _____________________________________________________________________________________ Signature: _______________________________________________

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920 Yonge Street, Suite 610, Toronto ON M4W 3C7 • P: 416.203.7900 • F: 416.703.6392 • info@canadianjeweller.com

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Master Valuer Jewellery Appraisal Program The The Canadian Canadian Gemmological Gemmological Association Association is is now now offering offering the the full full Master Master Valuer Valuer Jewellery Jewellery Appraisal Appraisal Program Program in in class. class. This This course course is is approved approved under under the the Private Private Career Career Colleges Colleges Act Act for for The The Canadian Canadian Gemmological Gemmological Association Association teaching teaching in in Ontario. Ontario. Please Please contact contact the the office office for for more more information information or or visit visit our our website website at at www.canadiangemmological.com www.canadiangemmological.com

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2018

Awards of Excellence Don’t miss your chance to be a part of the Canadian jewellery industry’s most prestigious and coveted awards. Enter one or more of the categories below that would reflect your company’s best qualifications and accomplishments.

In addition to this unique exposure, you have the opportunity to offer your AOE piece for auction at The Great Jewellery Heist, a prestigious event held in support of Bridgepoint Health, which will further enhance your brand awareness and raise money for a great cause. A tax receipt will be provided for donated pieces that are accompanied by a thirdparty appraisal for fair market value, as per CRA guidelines.

2016 Donations:

Marquis Jewellers Kate Hubley Jiliaev Jewellery OroSergio Flica Inc. Atlantic Engraving Kingsmen Ltd. Jewels by Design K8 Jewelry Concepts

2016 Awards of Excellence Winners:

Best Canadian Diamond: Andrei Jiliaev, Jiliaev Jewellery Collection Best Pearl Design: Nick Koss, Volund Jewellery Best Platinum Design: Linda Penwarden, Penwarden Fine Jewellery Best Coloured Gemstone Design: Lucy Necrasova, Myerson’s Limited

Why enter?

• It is a prestigious forum in which to be recognized by your peers • Offers tremendous opportunities to promote your achievement through marketing initiatives • Social media exposure via Facebook, Twitter and Instagram • Review in Canadian Jeweller Magazine • Award solidifies your position in the industry