JÁVEA CUTS COST OF FITUR STAND BUT KEEPS IMPACT
Jávea is centre of 4th World Holiday Destination by British Tourists (lasprovinciastv.es) According to data collected by Europa Press, with the cooperation of Internet Home Away, the 4th most popular holiday search destination for Brits planning a holiday, is Denia, Jávea and Moraira. Jávea is renowned in Spain as the municipality with a huge population of ‘English’ people. We are grateful to Jávea Tourism Councillor Toni Miragall, and his Town Hall colleagues for agreeing that the Town Hall Tourist Offices be the principal pick-up points for this Directory. Published by Jávea Evangelical Church, on behalf of the Christian churches in Jávea. There are NO PAID advertisements in this issue.
The 9 other competing top10 holiday destinations all have a much higher tourist image (Tuscany, Nice, Florida and Cannes) than Jávea and her neighbours. So many hundreds of Madrid residents invested in second-homes in Jávea, that local roads in the midJune to mid-September holiday ‘high season’ are enblazoned with car number plates identifying the whole gamut of Madrid car dealerships.
With respect to holiday destinations in Spain, the Marina Alta (Calpe to Vergel) is in 4th place, behind Malaga, Majorca and Ibiza, all provincial cities. Jávea is the first choice for Madrileños for sea and sunshine - and practicing their English. More British holidaymakers than ever chose Spain for their July, August and September holidays in 2011. We hope to welcome YOU too.
With almost every home in Spain affected by the ‘Crisis’, Jávea - that relies on tourism and construction industries - is fortunate that Tourism Councillor (Antonio Miragell photo left) and his colleagues chose to lessen the ostentacious nature of their FITUR exhibition space, rather than abandon participation. This year’s 42 square metre stand will feature two 42-inch TV screens, projecting images of the town that have drawn hundreds of thousands of previous visitors in previous years. The new ‘Face of Jávea’ stand has cost less to build and erect, than the cost of the previous one, for erection alone. To coincide with FITUR, Jávea has produced new guides to cycle touring, with 10 cycle routes (of varying degrees of difficulty). The new Jávea History guide will be available in eight languages. Councillors are considering using the FITUR stand later in 2012, in Barcelona, Bilbao, Brussels, Cocentaina, Milan, Utrecht, Valencia and Valladolid, where they will often exhibit as part of the Tour España, Costa Blanca or Valencia Board of Tourism projects. New ‘Bidi’ smartphone technology is being introduced to give instant info to visitors who might not have collected a ‘Guide’ from a Tourist Centre. Avda. del Pla, Calle Pescara, 5 03730 JAVEA Tel: 96 646 1848 Fax: 96 579 5 411
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