CMK - Zimmerli of Switzerland Brand Training Manual

The World’s Finest Underwear Handmade in Switzerland since 1871

Zimmerli of Switzerland

Company History

The Vision

THE WORLD‘S FINEST UNDERWEAR Hand made in Switzerland from the finest materials since 1871.

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Zimmerli – a success story 1871

Pauline Zimmerli founds the company in Aarburg, Switzerland.

She not only lays the foundation of a flourishing family business, but she is also credited with beginning the Swiss fine knitting industry.

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Global Brand Position

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Since 1871, Zimmerli has manufactured exclusive underwear for connoisseurs of ultimate quality, comfort and well being.

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Zimmerli is created from only finest natural fibers available worldwide, handled with utmost care, and combined with finest European trims or laces, to create perfect fit, maximum comfort and refinement.

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Zimmerli enjoys a reputation as producer of “the world’s finest underwear”, a distinction the company considers vital to maintain.

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Zimmerli is the only company producing underwear in Switzerland, and is committed to this as a core component of it’s brand DNA.

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Zimmerli is a celebrity favorite of David Beckham, Jamie Fox, Robert DeNiro, Halle Berry, Jennifer Garner, Hillary Swank, Al Pacino, Denzel Washington, Will Smith and more.

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Zimmerli’s incomparable style is achieved through “handmade” qualities - a lost art – and yhrough exquisite ribs and knitting structures of the fabrics. For example, there are 4 knitting machines left in the world to create exclusive rib treatments, and they are owned by Zimmerli.

Finest materials

Product Philosophy

Only the finest raw materials are chosen and processed by Swiss and European partners: • Extra long staple Egyptian Mako cotton • Softest raw silk threads (Greige) • Super fine Merino wool • Bamboofil ® made in Switzerland • Micro Modal ® from Lenzing All fabrics meet Oeko Tex Standard 100.

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HQ Aarburg Knitting mill Huttwil

4. PRODUCTS Product Philosophy

Production Coldrerio

Swiss made in our own workshops

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Every single part that makes up our underwear is finished at our very own production plant in Coldrerio, Switzerland.

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50 employees produce, in numerous complex steps, the underwear that has attained world renown.

The Personalities of Zimmerli of Switzerland

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The Personalities of Zimmerli of Switzerland

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The Personalities of Zimmerli of Switzerland

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Zimmerli‘s Icon Piece: 207 Richelieu David Beckham in his “Official Calendar 2009“

Zimmerli Richelieu is the singlet of the heroes‌

The Personalities of Zimmerli of Switzerland

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Zimmerli is a select brand at leading luxury stores in the finest addresses worldwide.

It can be found at over 650 selected partners in over 50 countries.

Berlin

London Mannheim

M端nchen Z端rich Paris Milano

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