Neiman Marcus - Zimmerli Ladies Fall 2015 Brand Guide

The World’s Finest Underwear Handmade in Switzerland since 1871

Fall 2015

The Vision

THE WORLD‘S FINEST UNDERWEAR Hand made in Switzerland from the finest materials since 1871.

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Zimmerli – a success story 1871 Pauline Zimmerli founds the company in Aarburg, Switzerland.

She not only lays the foundation of a flourishing family business, but she is also credited with beginning the Swiss fine knitting industry.

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Global Brand Position

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Since 1871, Zimmerli has manufactured exclusive underwear for connoisseurs of ultimate quality, comfort and well being.

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Zimmerli is created from only finest natural fibers available worldwide, handled with utmost care, and combined with finest European trims or laces, to create perfect fit, maximum comfort and refinement.

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Zimmerli enjoys a reputation as producer of “the world’s finest underwear”, a distinction the company considers vital to maintain.

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Zimmerli is the only company producing underwear in Switzerland, and is committed to this as a core component of it’s brand DNA.

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Zimmerli is a celebrity favorite of David Beckham, Jamie Fox, Robert DeNiro, Halle Berry, Jennifer Garner, Hillary Swank, Al Pacino, Denzel Washington, Will Smith and more.

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Zimmerli’s incomparable style is achieved through “handmade” qualities - a lost art – and yhrough exquisite ribs and knitting structures of the fabrics. For example, there are 4 knitting machines left in the world to create exclusive rib treatments, and they are owned by Zimmerli.

Finest materials

Product Philosophy

Only the finest raw materials are chosen and processed by Swiss and European partners: • Extra long staple Egyptian Mako cotton • Softest raw silk threads (Greige) • Super fine Merino wool • Bamboofil ® made in Switzerland • Micro Modal ® from Lenzing All fabrics meet Oeko Tex Standard 100.

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HQ Aarburg Knitting mill Huttwil

4. PRODUCTS Product Philosophy

Production Coldrerio

Swiss made in our own workshops

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Every single part that makes up our underwear is finished at our very own production plant in Coldrerio, Switzerland.

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50 employees produce, in numerous complex steps, the underwear that has attained world renown.

The Personalities of Zimmerli of Switzerland

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The Personalities of Zimmerli of Switzerland

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The Personalities of Zimmerli of Switzerland

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Zimmerli‘s Icon Piece: 207 Richelieu David Beckham in his “Official Calendar 2009“

Zimmerli Richelieu is the singlet of the heroes‌

The Personalities of Zimmerli of Switzerland

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Zimmerli is a select brand at leading luxury stores in the finest addresses worldwide.

It can be found at over 650 selected partners in over 50 countries.

Berlin

London Mannheim

M端nchen Z端rich Paris

Milano

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Unique Brand Position At Neiman Marcus Distinctive style, quality, and creativity fills a unique niche in Neiman Marcus assortment.

Meets the taste level of highly discerning customers who travel the world and expect the most refined European products found at Harrods, Zermoli, Globus, to be present at Neiman Marcus.

Narrow distribution of Zimmerli in the US distinguishes NM assortments from other more widely distributed brands on your floor.

“Made in Switzerland” is a proud and vital core value of the Zimmerli brand—the only underwear company still producing in Switzerland—a true commitment to creating handmade luxury products.

Zimmerli offers excellent price-to-value with investment pieces of multi-function. Products can be layered, worn as underwear, sensual sleepwear, or great RTW items. All with exquisite comfort against skin for well being.

Zimmerli is “The Couture Underpinning”, uncompromised quality and style-to-be-seen. A perfect paring with the finest RTW brands.

Zimmerli’s unique style is achieved through exquisite ribs. These make Zimmerli incomparable.

Each rib structure has a unique look and feel, knitted on rare machines that Zimmerli owns.

Reorderable fashion basics are unique to Zimmerli. Offer your customers very special, highly detailed and unusual NOS products, a profitable business with minimal markdowns Zimmerli is “handmade”, uncommon, the best-of-the-best, a distinctive luxury Page: 13

Our PRODUCTS Product Philosophy

Exclusive Ribs Zimmerli’s unique style is achieved through exquisite ribs.

These make Zimmerli incomparable to other brands on Neiman Marcus selling floor.

Each rib structure has a unique look and feel.

Exclusive ribs are knitted on rare machines, that only Zimmerli owns.

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Ava - 2x2 Rib 100% long staple Egyptian Mako cotton 2x2 Rib Opulent French Stretch Calais Lace Trim. Lacey, sensual, extreme comfort Colors: White Black Sizes:S-XL Styles: Spaghetti 211-2750 Cap Sleeve 211-2752 Hipster 211-2754

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Fall 15 Assortment

Madison - 6X6 Rib 100% long staple Egyptian Mako cotton, fine twisted yarn, mercerised 6X6 Rib

Rich Modern Graphic Stretch Lace Edge from Switzerland Colors: White Black Sizes: S-L Styles: Spaghetti-282-2410 Long Sleeve-282-2413 Bikini-282-2414

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Fall 15 Assortment

Maude Prive - Ajoure Fantasy Rib 260 Maude Prive

100% long staple Egyptian Mako cotton, hierloom quality French Stretch Calais Lace Trim

Styles: Spaghetti 260-2186 No Sleeve 260-2187 Hipster 260-2190 Sizes: S-XL

Basic Colors: Blush Ecru Black Fashion Color: Dark Shadow

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Fall 15 Assortment

Fleur Magique – 2x2 rib

100% long staple Egyptian Mako cotton Exclusive Italian directional embroidered medallion Colors: White Black Styles: Spaghetti 211-2725 No Sleeve Top 211-2726 Hipster 211-2729

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Fall 15 Assortment

Fall Fashion

Maude Prive in Dark Shadow 260-2186 Spaghetti Top 260-2187 No Sleeve Top 260-2190 Hipster

Gwyneth in Vanilla 718-2817 Spaghetti Top 718-2821 Rio Brief Gwyneth in Artic Ice 718-2818 Top 718-2822 Low Hipster

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Audrey’s Day in Arctic ice 370-2830 Spaghetti Top 370-2834 Hipster Audrey’s Day in Black 370-2831 Top 370-2834 Hipster

Juliette in Black with Ecru lace 370-2834 Spaghetti Top 370-2826 L/S Top

Driving Growth in Fall 2015 •

Distinctive Assortment

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Contest for All Sales Associates

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Zimmerli Reference / Brand Book for each door

Department / Store Support Gratis for Department SA’s & Personal Shoppers (new doors) Training Seminars in-stores or on-line in all 10 doors Customized Training handouts per NM Assortment

On-going Sales Support Beautiful Features and Selling points Emails to SA’s Smart Phone & Social Content for use with Customers Facebook / Social coordination to Promote Store Events

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