Rochester HCG 2023

Page 22

NAVIGATE THE PHASES OF AGING.

NAVIGATE THE PHASES OF AGING.

Let us connect you with innovative programs, knowledgeable experts, and leading-edge resources that promote positive aging and quality of life. Sign up for our monthly e-newsletter to learn about our educational programs, wellness screenings, and helpful resources. Call (585) 784-6656 or email RotenbergInstitute@JewishSeniorLife.org

Let us connect you with innovative programs, knowledgeable experts, and leading-edge resources that promote positive aging and quality of life. Sign up for our monthly e-newsletter to learn about our educational programs, wellness screenings, and helpful resources.

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 3

A New Era in Addiction Treatment

Addiction affects all, regardless of background, race, ethnicity, gender, religion or socio-economic status.

In recent years, communities across our nation — including Central New York — have experienced alarming increases in the number of people needing addiction treatment services.

As the longest running treatment program in the region, Crouse Health’s Addiction Treatment Services remains committed to our mission to expand access to care and ensure delivery of high-quality addiction and mental health treatment in our community.

We are proud of our facility that matches the caliber of our staff and provides a nurturing, safe and uplifting environment that is already greatly enhancing our focus on holistic patient care: The Bill & Sandra Pomeroy Treatment Center at Crouse Health.

If you, a loved one, friend or colleague is in need of treatment for substance use disorder, please contact us at 315-470-8304 or visit crouse.org/addiction

Bill & Sandra Pomeroy Treatment Center in Syracuse. The two-story, 42,000 square-foot facility at 2775 Erie Blvd., East, replaces the 100-year-old former location of Crouse’s outpatient treatment services at 410 South Crouse Avenue.

LARGEST INVENTORY OF TOP QUALITY WIGS IN WESTERN NEW YORK!

LARGEST INVENTORY OF TOP QUALITY WIGS IN WESTERN NEW YORK! +1 RATING

Stylish. Personalized. Confidential.

“Sharon was so kind & understanding and she had lots of hairpieces to choose from. She knew exactly what I needed. I loved her right away because she showed me what was good on me & the ones not good on me. Sharon was always patient with me... Sharon loves her customers and it shows in how wonderful she treats them: like family.” - Mrs Ann M. Colarertalo

CUSTOM MADE EUROPEAN HUMAN

HAIR,

WIGS

Grasta's helps individuals with Chemotherapy, Radiation, Psoriasis, Alopecia, Diabetes, Menopause, Childbirth, Lupus, & Burn Victims, Trichotillomania and COVID 19 related Hair Loss. Sharon Grasta provides Professional, Confidential & Personal Consultations, Fitting & Wig Care. I strongly believe privacy for my clients is #1 priority.

WIGS & TOPPERS - HATS & SCARVES TOO

e specialize in professional, personal, and confidential service. e enjoy making clients feel beautiful from the inside out.

High quality wigs & hair pieces in a variety of styles & blends and toppers are available.

& TOPPERSHATS & SCARVES TOO!

I specialize in professional, personal, and confidential service. I enjoy making clients feel beautiful from the inside out.

CUSTOM MADE EUROPEAN HUMAN HAIR, WIGS & TOPPERSHATS & SCARVES TOO!

A+ Rating Grasta’s

We specialize in professional, personal, and confidential service. We enjoy making clients feel beautiful from the inside out.

Beauty And Wig Studio

We specialize in professional, personal, and confidential service. We enjoy making clients feel beautiful from the inside out.

Grasta’s Beauty And Wig Studio

409 Parma Center Rd. (Rte. 18), Hilton Just minutes from Greece Ridge Mall!

4098 Parma Center Rd. (Rt. 18), Hilton Just minutes from Greece Ridge Mall!

409 Parma Center Rd. (Rte. 18), Hilton Just minutes from Greece Ridge Mall!

Grastasbeautyandwigstudio.com Sharon M. Grasta (Russo) – owner & operator

grastasbeautyandwigstudio.com

grastasbeautyandwigstudio.com Sharon M. Grasta (Russo) - owner & operator

Grasta’s Beauty And Wig Studio

409 Parma Center Rd. (Rte. 18), Hilton Just minutes from Greece Ridge Mall! grastasbeautyandwigstudio.com Sharon M. Grasta (Russo) - owner & operator

CALL 585-392-7823  NO TEXTING OR EMAILS NO PICTURES TAKEN - ONLY FACETIME

CALL 585-392-7823 - NO TEXTING

MASKS ARE STILL REQUIRED. Due to Covid-19, strict safety policies are in effect and apply to EVERYONE. We cover our styling chair in disposable vinyl. I also wear protective coverings. There is no way an operator could be three feet apart from a client while working, which is why the client and I are covered. You will receive foot coverings, vinyl gloves, and a sheer vinyl cape which you will wear out to your car and discard at your convenience. Temperature will be taken at the door. No wigs are touched by bare hands. ONLY THE CLIENT IS PERMITTED INSIDE!

CALL 585-392-7823 • NO TEXTING OR EMAILS NO PICTURES TAKEN - ONLY FACETIME

MASKS ARE STILL REQUIRED. Due to Covid-19, strict safety policies are in effect and apply to EVERYONE. We cover our styling chair in disposable vinyl. I also wear protective coverings. There is no way an operator could be three feet apart from a client while working, which is why the client and I are covered. You will receive foot coverings, vinyl gloves, and a sheer vinyl cape which you will wear out to your car and discard at your convenience. Temperature will be taken at the door. No wigs are touched by bare hands. ONLY THE CLIENT IS PERMITTED INSIDE!

MASKS ARE STILL REQUIRED Due to COVID-19, strict safety policies are in effect and apply to EVERYONE. We cover our styling chair in disposable vinyl. I also wear protective coverings. There is no way an operator could be three feet apart from a client while working, which is why the client and I are covered. You will receive foot coverings, vinyl gloves and a sheer vinyl cape which you will wear out to your car and discard at your convenience. Temperature will be taken at the door. No wigs are touched by bare hands. ONLY THE CLIENT IS PERMITTED INSIDE! BY APPOINTMENT ONLY - ABSOLUTELY NO WALK INS. MUST CALL FOR APPOINTMENT

BY APPOINTMENT ONLY - ABSOLUTELY NO WALK-INS. MUST CALL FOR APPOINTMENT.

CALL 585-392-7823 • NO TEXTING OR EMAILS NO PICTURES TAKEN - ONLY FACETIME

A+ Rating

MASKS ARE STILL REQUIRED. Due to Covid-19, strict safety policies are in effect and apply to EVERYONE. We cover our styling chair in disposable vinyl. I also wear protective coverings. There is no way an operator could be three feet apart from a client while working, which is why the client and I are covered. You will receive foot coverings, vinyl gloves, and a sheer vinyl cape which you will wear out to your car and discard at your

BY APPOINTMENT ONLY - ABSOLUTELY NO WALK-INS. MUST CALL FOR APPOINTMENT.

Sharon M. Grasta (Russo) - owner & operator
MADE EUROPEAN HUMAN
CUSTOM
HAIR,
“She made me feel beautiful...”
convenience. Temperature will be taken at the door. No wigs are touched by bare hands.
★ ★ ★ ★ ★ RATING

CONTENTS

FEATURE STORIES

8 8 FOODS THAT MAY HELP LOWER YOUR BLOOD PRESSURE

10 ONTARIO RANKS AS THE 8TH HEALTHIEST COUNTY IN NYS

12 UR MEDICINE TO COMPLETE MASSIVE ORTHOPEDIC CAMPUS

12 OBAMACARE ABLE TO ENSURE 35 MILLION PEOPLE SO FAR

18 NURSING SHORTAGE PERSISTS IN ROCHESTER AND ELSEWHERE

20 ADDICTION: A DISEASE OF ISOLATION

22 ADULT HEALTH MILESTONES FOR CANCER PREVENTION

23 HOW TO PLEPARE FOR A DOCTOR’S VISIT

EDITOR AND PUBLISHER

Wagner Dotto · editor@GVhealthnews.com

ASSOCIATE EDITOR

Steve Yablonski

RESOURCE DIRECTORY EDITOR

Mike Costanza

CONTRIBUTING WRITERS

Anne Palumbo, Jennifer Faringer

Deborah Jeanne Sergeant

ADVERTISING

Anne Westcott · AnneIGHSales@gmail.com

Linda Covington · Lindalocalnews@gmail.com

OFFICE MANAGER

Loni Zardus · localnewsoffice@gmail.com

LAYOUT & DESIGN

Angel Campos Toro

COVER DESIGN

Jillian Meisenzahl

WWW.GVHEALTHNEWS.COM

Rochester / Finger Lakes Healthcare Guide is published annually by Local News, Inc., publisher of In Good Health: Rochester’s Healthcare Newspaper. Content for the guide was gathered in November–December 2021. This publication is free to subscribers of In Good Health and 55 Plus: For Active Adults in Rochester.

© 2023 Local News, Inc. All Rights Reserved. No part of this publication may be reproduced in any manner without the express written consent of the publisher.

HOW TO REACH US: P.O. Box 525, Victor, NY 14564. Phone: 585-421-8109; Fax: 585-4218129; editor@GVhealthnews.com.

HEALTHCARE GUIDE 2023
43 HOSPITALS OF GREATER ROCHESTER 52 CHARTS 54 RESOURCES DIRECTORY 90 ADVERTISING INDEX RESOURCES LOCATOR Addiction 55 Adoption Services 55 Agencies: Health & Human Services55 AIDS / HIV Services . . . . . . . . . . . . .60 Associations / Foundations . . . . . .60 Autism Services . . . . . . . . . . . . . . .62 Bereavement Support Groups 63 Blind & Visually Impaired 63 Cancer Services 63 Caregiver Respite Services 65 Children / Family Services 65 Clinical Research 67 Disability Services 68 Disabilities: Recreation . . . . . . . . .68 Education & Prevention . . . . . . . . .68 Employment Assistance . . . . . . . . .69 FREE HEALTH CLINICS ..........72 FREE LEGAL AID ...............59 Gambling 70 Gym 70 Health Center 70 Home Care 70 Hotlines 70 Homeowner Assistance 73 Housing / Shelters 75 Insurance . . . . . . . . . . . . . . . . . . . .77 Lifestyle Medicine . . . . . . . . . . . . . .77 Literacy Resources . . . . . . . . . . . . .77 Medical Spa . . . . . . . . . . . . . . . . . .78 Memorial Parks 78 Nutritional Health / Support 78 Pharmacies 81 Senior Living 81 Senior Nutrition 81 Senior Nutrition Services 82 Senior Services 82 Substance Abuse & Addiction . . . .83 Support Groups . . . . . . . . . . . . . . .85 Transportation Services . . . . . . . . .86 Vocational / Job Training . . . . . . . .70 Volunteering 87 Pregnancy Support/Prevention 88 Wellness 88 Wig Studio 89 Women’s Services 89 6 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes
GUIDES & RESOURCES 24 LEADERS IN GREATER ROCHESTER HEALTHCARE

Purchase Your Burial Property Pre-Need

White Haven Memorial Park has been helping families pre-plan their burial property for over 90 years. With over 80 plus acres of undeveloped property, White Haven will continue to provide burial property for a very long time.

Why Choose White Haven Memorial Park?

• First Cemetery in the world to be certified by the International Audubon Society.

• Nature Trails for cremation burials.

• Certified by the Green Burial Council.

• Crematory on-site.

• First cemetery in New York State to have a Gold Star Families monument & burial section.

• We have traditional and non-traditional burial options.

• Several mausoleums with niches and full crypts available.

• Two Chapels on-site with a large outside gazebo available for memorial services.

• Two cemetery locations: Pittsford, NY & Canandaigua Lakeview.

• Not-for-Profit Organization.

• Non-denominational, all are welcome.

• Caring and devoted staff ready and willing to guide you through the process.

It’s quick. It’s easy. It’s Peace-of-Mind.
We are here for you. Call us today! 5 585-586-5250 210 Marsh Road Pittsford, New York 14534 whitehavenmemorialpark.com

8 FOODS THAT MAY HELP LOWER YOUR BLOOD PRESSURE

My Aunt Mary had low blood pressure for most of her life. And then, suddenly, she didn’t.

It surprised us all because Aunt Mary, 70 at the time of her diagnosis, did not fit the typical profile for someone who was at risk. She didn’t smoke or drink too much alcohol, she wasn’t overweight, she was moderately active, and she didn’t have a family history of hypertension.

A closer look by her doctor, however, revealed several risk factors: stress (her husband had unexpectedly died), poor sleep (a lifelong insomniac) and too many processed foods loaded with sodium (the biggest surprise of all).

High blood pressure affects a whopping 50% of adults in the United States, and one out of every six deaths is directly linked to untreated high blood pressure. In addition to heart disease and strokes, high

blood pressure can lead to potentially fatal conditions like heart failure and kidney disease. It can also cause blindness.

Many people who have high blood pressure, however, don’t know that they do. Unlike other age-related conditions, this common condition — often referred to as the “silent killer”—usually has no warning signs or symptoms. A regular blood pressure check performed by a health care professional is the only way to determine if you have high blood pressure.

Worried about a stroke, Aunt Mary immediately made some lifestyle changes, starting first with her diet. Following her doctor’s recommendation, she began by adopting the low-sodium DASH (Dietary Approaches to Stop Hypertension) eating plan, a plan that revolves around foods naturally rich in potassium, calcium, magnesium, fiber and protein, and purposeful-

ly low in sodium, sugar and unhealthy fats.

Multiple studies have found that the DASH eating plan—endorsed by the National Institutes of Health—helps reduce blood pressure and LDL cholesterol, two risk factors for heart disease. What’s more, its proven effects on blood pressure are sometimes seen in just two weeks.

A Mediterranean-style diet is another eating plan that has been proven to improve health and lower blood pressure. Widely recommended by nutrition and health professionals, it emphasizes many of the same heart-healthy foods as the DASH diet. In short, the Mediterranean diet focuses more on seafood and the regular use of olive oil, whereas the DASH diet allows more lean meat and dairy products. While experts agree that no one food can lower blood pressure, they do have some strong clues about which foods do someone with high blood pressure good! So, let’s take a look at eight nutrient-dense foods that are part of nearly every eating plan designed to lower blood pressure.

Since “sodium” will be mentioned throughout, here’s a quick refresher on the difference between sodium and salt. Sodium is a mineral found in many foods, especially processed foods and is what’s noted on product nutrition labels. Salt is a chemical compound made up of sodium and chloride, and is what we add to food. In either case, it’s the sodium that can be detrimental to health, as too much causes your body to retain excess water.

BANANAS

Many believe a banana a day keeps high blood pressure at bay and there’s a good reason why. Bananas are packed with potassium, an important mineral that can reduce hypertension. According to the American Heart Association, potassium helps bodies lose excess sodium through urine, which then eases the tension in the walls of blood vessels. One average-sized banana has about 420 mg potassium, or about 9% of the daily value set by the USDA. Not a banana fan? Sweet and white potatoes, watermelon and beets rock with potassium, too.

LOW-FAT OR FAT-FREE YOGURT

When it comes to beating high blood pressure, low-fat dairy products reign supreme for their calcium content. A crucial nutrient that keeps blood pressure in check, calcium helps blood vessels tighten and relax when they need to. Yogurt stands out because it’s lower in sodium and calories than many dairy products, while being higher in calcium, with the lower-fat versions boasting the most. One cup of low-fat yogurt contains about 300 mg of calcium (about 25% of your daily needs), along with a hearty dose of protein, magnesium and potassium.

BERRIES

Blueberries and strawberries abound with anthocyanins, another beneficial flavonoid that may reduce blood pressure. In an extended study with nearly 40,000 people, those with the highest intake of anthocyanins—mainly from blueberries— saw the most significant improvements in their blood pressure. In addition, the antioxidants in berries can increase the production of nitric oxide, which, as mentioned, lowers blood pressure by dilating blood vessels and increasing blood flow. Go organic, if you can, when purchasing any berry; and consider frozen, which typically has the same nutrient value as fresh.

8 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

PUMPKIN SEEDS

Small but mighty, pumpkin seeds teem with three champions that slash high blood pressure risk: magnesium, zinc and arginine. Both magnesium and zinc help blood vessels relax, while the amino acid arginine helps to produce blood pressure-reducing nitric oxide, a vasodilator that increases blood flow by causing vessels to widen. Many store-bought pumpkin seeds are coated in salt, so choose the unsalted varieties and roast your own to bump up the flavor.

ORANGE JUICE (100%)

Reach for some OJ next time you’re in the beverage aisle. This nutrient-dense juice contains a unique flavonoid called hesperidin that keeps tickers ticking and may help lower blood pressure, new research shows. Similar to calcium’s blood-pressure benefit, this powerful antioxidant helps keep the cells that con-

trol vascular relaxation and contraction healthy.

A current study found that people with hypertension who drank two glasses of 100% orange juice a day had lower blood pressure after 12 weeks. Since hesperidin is abundantly present in all citrus fruits, you may reap similar benefits with other fruits, such as lemons, limes and grapefruit.

DARK LEAFY GREENS

Think outside the bland lettuce box and your blood pressure will thank you. That’s because dark leafy greens—like kale, spinach, arugula, collards and

OATMEAL

High-fiber whole grains, such as oatmeal, are your blood pressure’s best friend. Loaded with fiber that’s hard to digest, whole grains ward off hunger, which helps with weight loss and maintenance. Since being overweight or obese increases your risk of developing high blood pressure, whole grains over refined grains are always the better choice. Plus, nutritious whole grains help to bring down your bad cholesterol without lowering your good cholesterol. Too much cholesterol hardens and narrows your arteries, which then strains your heart and raises blood pressure. Oatmeal for breakfast is a great, easy way to start your day with a whole grain.

chard—are rich sources of magnesium and potassium, two minerals that work together to regulate blood pressure.

Dark leafy greens are also high in dietary nitrates, the beneficial nitrates that when consumed turn into nitric oxide, a compound that helps to reduce blood pressure by widening your blood vessels.

It’s important to remember that many factors can contribute to high blood pressure: there is no one cause just as there is no one treatment. If you’re concerned about your blood pressure, here are four things you can do right away. Schedule an appointment with your doctor to assess your blood pressure. Scour nutrition labels of the foods you consume, paying close attention to key ingredients that

FATTY FISH

Fatty fish like salmon and mackerel are high in a nutrient heralded for its heart-health benefits: omega-3 fatty acids. Research has shown that these healthy fats fight high blood pressure by reducing inflammation, lowering levels of bad fat (triglycerides) in the blood and slowing the development of plaque in the arteries. Fatty fish are also a good source of vitamin D, which helps the body absorb calcium and regulate blood pressure. Go, fatty fish!

elevate blood pressure: sodium, sugar and saturated fat. Cut back on processed foods. And, reduce your intake of salt.

The American Heart Association recommends no more than 2,300 mg a day (about a teaspoon) and highly recommends no more than 1,500 a day for those with high blood pressure. You may be surprised to hear that, on average, Americans eat more than 3,400 mg of salt a day, with a good chunk coming from restaurant food, bread and rolls, sandwiches and pizza.

Anne Palumbo is the author of Smart Bites, a column that is published every issue in In Good Health.
Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 9

ONTARIO RANKS AS THE 8TH HEALTHIEST COUNTY IN NYS

Ontario County is among healthiest in state, Monroe is a distant 39; Wayne, 41, according to a new survey

Of New York’s 62 counties, the County Health Rankings & Roadmaps 2022 (www.countyhealthrankings. org), funded by the Robert Wood Johnson Foundation, ranked Monroe as No. 39 in health outcomes. Wayne ranked No. 41.

Ontario was near the top at No. 8.

The rankings were affected by health behaviors (tobacco use, diet, exercise, alcohol and drug use, and sexual activity), clinical care (access and quality) and social economic factors (education, employment, income, family and social support and community safety) and physical environment (air and water quality, housing and transit).

So, what sets Ontario County apart?

“We have a health collaborative with stakeholders throughout the county to perform a county health assessment and identify our two top priorities that we will work on for the next three years,” said Mary Beer, registered nurse and Ontario County public health director.

“Together with our hospital partners and other providers we have multiple initiatives that we support.”

Beer said that the county has prioritized improving mental health and reducing substance abuse and childhood obesity among its m any public health initiatives.

The county has also added a second health educator to address countywide health issues and keep the public up to

date on health initiatives. One example is when the communicable disease nurse realized that Lyme disease rates had spiked.

“An educational initiative was done called Know Your ZIP Code where a map of the incidences was shared by zip code,” Beer said.

Kerri Howell, online personal trainer, nutrition coach and owner of Rochester-based fitprmomlife.com, noticed that the counties struggling with their ranking, “around 30% of the population reports no physical activity, which is surprising. I would have anticipated some physical activity. Even just one walk per day would improve this metric. Choosing to park farther away or taking the stairs would also help people move more. Movement is essential to staying fit.”

She also looked at the study’s portion on nutrition. Howell believes that across the state, plenty of fresh fruits and vegetables are available from area farms.

However, “the population needs to access it. If people took advantage of this either through purchasing healthy foods from the local farmer or farmers’ market or choosing in-season produce at the local grocery store, that would go a long way to achieving a healthy, balanced diet,” she said.

The area’s numerous free access parks, hiking trails, community fitness centers and pools and other resources provide many opportunities for fitness.

TOP 10 HEALTHIEST COUNTIES IN NYS

1 Putnam

2 Tompkins

3 Saratoga

4 Nassau

5 New York

6 Westchester

7 Rockland

8 Ontario

9 Madison

10 Suffolk

Residents need to realize that physical activity is important to health, gain access to resources and learn how to use them.

“If they put on free community workouts, that would help,” said Austyn Affronti, certified personal trainer and president of Affronti Fitness in Rochester. “The biggest thing is free nutrition classes to teach people how to eat properly. They don’t know what healthful food is. That would be a lot easier for them.”

He’d also like to see group workout classes or perhaps companies investing in personal training for employees as a benefit, “not just $200 towards a gym membership. The biggest problem is that people think they know more than they do. They spend time and effort doing the wrong things. They would get better results if they applied time and money towards things that give results. People add more things but don’t change their habits. If people changed habits, they would be healthier.”

Affronti thinks that health education should start in the younger grades with the same level of merit as math, science and history.

“If your body’s unhealthy, your mind is not healthy,” he said. “We’re taught the wrong way from a very young age. We need to teach our kids what to do for health.”

10 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

O P T I M I Z E A G I N G R E G E N E R A T E V I T A L I T Y L I V I N G Y O U N G E R

SERVICES

OFFERED

Platelet-Rich Plasma Bone Marrow Concentrate Cortisone

Hyaluronic Acid

Bioidentical Hormone Replacement Therapy

CONDITIONS

TREATED

Osteoarthritis (Hip, Knee, Shoulder)

Overuse Injuries

Sports Injuries (Hip, Knee, Shoulder)

Tendonitis & Bursitis

Menopause & Female Hormone Imbalance

Andropause & Male Hormone Imbalance Sexual Dysfunction Fatigue

L o n g e v i t à M e d i c a l , t h e Q u a t e l a V i t a l i t y C e n t e r , i s d e d i c a t e d t o h e l p i n g p a t i e n t s

o p t i m i z e a g i n g , r e g e n e r a t e v i t a l i t y , a n d l i v e y o u n g e r , b y o f f e r i n g t h e l a t e s t i n r e g e n e r a t i v e m e d i c i n e T h r o u g h t h e u s e o f b i o i d e n t i c a l h o r m o n e r e p l a c e m e n t t h e r a p y a n d i n j e c t i o n s s u c h a s p l a t e l e t - r i c h p l a s m a a n d b o n e m a r r o w c o n c e n t r a t e , o u r p r o v i d e r s t r e a t t h e u n w a n t e d e f fe c t s o f a g e - r e l a t e d h o r m o n e c h a n g e s a n d c h r o n i c p a i n a s s o c i a t e d w i t h o s t e o a r t h r i t i s , s p o r t s i n j u r i e s , a n d t e n d o n i t i s .

D r . V i t o Q u a t e l a : F o u n d e r & M e d i c a l D i r e c t o r D r M a r i a K a r i p i d i s P o u r i a J u l i e A C h a t t M S N , F N P - C ABOUT LONGEVITÀ MEDICAL 5 8 5 . 2 4 4 . 1 5 0 6 w w w . l o n g e v i t a m e d i c a l . c o m 7 2 5 5 S t a t e R o u t e 9 6 , S u i t e 1 1 0 V i c t o r , N Y 1 4 5 6 4
&
Insomnia
L I V I N G Y O U N G E R

UR MEDICINE TO COMPLETE MASSIVE ORTHOPEDIC CAMPUS

UR Medicine has opened what it describes as “the largest, most comprehensive ambulatory orthopedics campus in the Northeastern U.S.” on the grounds of Marketplace Mall in Rochester.

The center initially includes eight operating rooms, two procedure rooms, pre- and post-operative patient facilities, diagnostic imaging, clinic exam rooms and physical, occupational and hand therapy.

It will house CHAMPP, the Center for Human Musculoskeletal Performance and Prevention, offering sports medicine clinical teams, athletic performance training, physical therapy and rehabilitation, nutrition and behavioral health, plus a motion

and gait analysis lab to address movement issues. The center will have room to add two more floors as the need arises.

URMC hired about 180 new employees between the opening of the orthopedics campus and for imaging services in addition to the 150 already working in the administrative offices currently.

Previously, UR Medicine Orthopaedics has been providing one-quarter million patient visits and 15,000 surgeries annually.

As the baby boomers continue to age, it’s expected that number will continue to grow. The department has experienced 25% growth in orthopedic surgery cases and 60% increase in ambulatory visits. It is also estimated that in the next five

years, 50% of joint replacements will be outpatient surgeries as part of the overall healthcare trend of moving past hospital walls.

The new location provides clinical space and resources to offer greater access to surgery and provider appointments for patients from across the region, as it will be nearly three times the size of UR Medicine’s largest orthopedic outpatient facility at Clinton Crossings. At 120,000 square feet, Clinton Crossings sees 17,000 patients monthly.

“Repurposing the old Sears building and taking advantage of existing infrastructure rather than excavating and building from scratch saved at least a year off

12 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes
UR Medicine ambulatory orthopedics campus on the grounds of Marketplace Mall in Rochester.

A lanigirO M.erom

A lanigirO M.erom

I can help simplify your Medicare plan choices, and connect you with the right plan for you.

I can help simplify your Medicare plan choices, and connect you with the right plan for you.

Pnoitcuder muimerp noitcudertifenebM

Pnoitcuder muimerp noitcudertifenebM

Otifeneb retnuoc-eht-rev

Otifeneb retnuoc-eht-rev

Q dnassenllewdetaler retnuoc-eht-revo)CTO(golatacp

Q dnassenllewdetaler retnuoc-eht-revo)CTO(golatacp

R margorp sdrawe yhtlaehseitivitca$

R margorp sdrawe yhtlaehseitivitca$

Skrowten gnort slatipsohdnastsilaicepsS

tnemtnioppaC

$0

MONTHLY PREMIUM WITH

CHOICE OF PLANS STARTING AT DENTAL

Not all benefits are available in all plans. Visit AetnaMedicare.com to view plans in your area.

D nwa B yeldar

D nwa B yeldar

( 0082 - 952 )706

( 0082 - 952 )706

8 00:-00:7,TE.noM-.irF desneciltnegalliwrewsnaruoy.llacA

8 00:-00:7,TE.noM-.irF desneciltnegalliwrewsnaruoy.llacA

10-40-0553711

b moc.antea@2Lyeldar

b moc.antea@2Lyeldar

)117 :YTT(

)117 :YTT(

*These providers and/or pharmacies will be a provider in our Medicare Advantage network in 2023. They may also contract with other plans. Aetna Medicare is a HMO, PPO plan with a Medicare contract. Our SNPs also have contracts with State Medicaid programs. Enrollment in our plans depends on contract renewal. Plan features and availability may vary by service area. We do not offer every plan available in your area. Any information we provide is limited to those plans we do offer in your area. Please contact Medicare.gov or 1–800–MEDICARE to get information on all of your options. Participating physicians, hospitals and other health care providers are independent contractors and are neither agents nor employees of Aetna. The availability of any particular provider cannot be guaranteed, and provider network composition is subject to change.

FesuMEORNOCytnuo

10-40-0553711 FesuMEORNOCytnuo

E 7 rebmeceD
Hablo español
E 7 rebmeceD
tnemtnioppaC
Skrowten gnort slatipsohdnastsilaicepsS $0 MONTHLY PREMIUM WITH CHOICE OF PLANS STARTING AT DENTAL Not all benefits are available in all plans. Visit AetnaMedicare.com to view plans in your area. Hablo español

construction time,” said Barbara Ficarra in public relations and communications at the University of Rochester. “Existing utilities and parking area were other assets. Additionally, the site is part of an existing community hub on the RTS bus line, with sufficient local road capacity and access to interstate highways, which means easy access for patients throughout the region as well as Rochester area.”

URMC hired LeChase Construction in Syracuse for the project. The new facility aligns with a trend of medical organizations repurposing mall properties providing a center that is accessible to patients and revitalizing vacant retail spaces. UR Medicine Orthpaedics occupies 19.1 acres at Marketplace.

URMC CEO Mark Taubman said that over the past two years, URMC had conducted market research with consumers in the region, medical providers and staff members about their preferences for a new site.

“In evaluating different sites around Rochester, we weighed critical factors such as proximity to the Thruway and Interstate 390 for patients who seek our orthopedics care from across Upstate New York; availability of public transportation for patients closer to Rochester and assets such as existing utilities and ample space for parking and expansion,” Taubman said. “This site meets all of those objectives quite well.”

The project fills the shell of the former Sears store and includes in its new construction a multi-story tower above the surgery center. The center represents the largest off-site building project that URMC has ever undertaken, covering 330,000 square feet.

“This new orthopedics center will allow us to serve an even larger population within the region we call our home,” said Sarah C. Mangelsdorf, president and G. Robert Witmer Jr. Professor at the University of Rochester. “It epitomizes our commitment to the Rochester community and the Western New York region, providing medical services of the highest order in a location that is easily accessible from every direction: north, south, east and west.”

URMC first announced the ambitious building plan in November 2019, mere months before the pandemic began. Despite numerous disruptions in supplies, equipment and labor plaguing the construction industry during the height of the pandemic, the project is “on track to be completed on time,” Ficarra said.

The surgery center opened in late 2022 and the patient tower portion of the project should open in 2023, completing the project.

ROCHESTER’S
PRE-SORT
PRESCRIPTIONS! MedicineShoppePharm.com We’re Rochester’s largest provider of multidose PILL PACKS. Get morning, noon, evening, and bedtime doses in easy-to-use personalized blister packs. CALL: 585-337-4300 NEVER WONDER IF YOU’VE MISSED A DOSE AGAIN. STOP STRESSING ABOUT PUTTING YOUR PILL TRAY TOGETHER. ROCHESTER’S LARGEST DAILY DELIVERY AREA WE OFFER HOME VISITS TO EDUCATE THE PATIENT ON HOW TO UTILIZE OUR PACKS PROPERLY WE DELIVER TO THE FIVE (5) COUNTY AREA WE SERVICE OVER 500 CUSTOMERS, WHY NOT YOUR LOVED ONE?
ACCEPT MOST INSURANCES ‘Give your word-of-mouth advertising a big boost’ In 2023, choose to advertise with In Good Health, Rochester’s Healthcare Newspaper editor@GVhealthnews.com 14 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes
LARGEST PROVIDER OF MULTI-DOSAGE PILL PACKS LET US
YOUR
WE

Everyone deserves to be cared for and to live well. So at Excellus BlueCross BlueShield, we’re more focused than ever on making care more accessible in the communities we serve. Through affordable plan options, community investments, partnerships and education, we’re working to address inequities that made care feel out of reach for too many people, for far too long. That way, everybody benefits.

Learn more at ExcellusBCBS.com
A nonprofit independent licensee of the Blue Cross Blue Shield Association
When we make health equity a priority, EVERYBODY BENEFITS

OBAMACARE ABLE TO INSURE 35 MILLION PEOPLE SO FAR

The Affordable Care Act was a very controversial plan at the time of its launching. Today, it provides health insurance to 358 million Americans

Since its passing in 2010, the Affordable Care Act — informally known as “Obamacare” — has helped people get health insurance by mandating coverage and eliminating insurer exemptions related to consumers’ pre-existing conditions.

Younger and typically healthier consumers would help mitigate the higher costs of older and typically sicker consumers.

As of early 2022, about 35.8 million people were enrolled in ACA plans, Medicaid expansion and Basic Health Plan policies, an increase from 27.1 million in 2020.

In 2008, before the ACA, 255.1 million Americans had health insurance, or

83.45% of the population. As of 2022, about 302.1 million have health insurance, or 90% of the population.

“The ACA has been toward reforming our vastly unjust health system,” said Terence D. Gipson, Ph.D., master’s in public health and assistant professor of public health at St. John Fisher University in Rochester. “Millions of Americans now have health coverage via the ACA marketplace and Medicaid expansion who otherwise would remain uninsured or underinsured. Considering the state of our healthcare system pre-ACA, this is a monumental triumph for health equity.”

The website healthcare.gov states that the primary goals of the ACA are to make affordable healthcare available to

more people, expand Medicaid to cover all adults below 138% of the federal poverty level and support healthcare delivery that lowers the overall cost of care.

Physician Hemant Kalia, interventional pain and cancer rehabilitation specialist and managing director for InvisionHealth in the greater Rochester region, calls the ACA “definitely a success” for the number of people now able to access health insurance.

“But it does come with some challenges. The biggest was that unfortunately, the legislation itself was not able to curtail the cost of healthcare,” Kalia said. At the time of this interview in December 2022 he was the president-elect of the Monroe County Medical Society.

16 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

A fair number of people still fall through the cracks and are unable to obtain affordable insurance. This includes people who perform all gig work, work two part-time jobs, work as sole proprietors or for companies of fewer than 50. They still don’t have employer issued health insurance because they’re either 1099 workers or their employers are not required to insure them.

Of course, these people can buy policies through the Exchange, but it’s not easily affordable for people of modest income and they don’t qualify for lower cost insurance because they may make too much income.

“That’s one of the cons of Obamacare which has manifested itself,” Kalia said. “Businesses with 50-plus employees are required to provide it, but by reducing hours, some have 30 hours a week as a definition. Those are the employees falling through the cracks. Businesses are sometimes cutting hours to avoid covering employees and people have to go on the marketplace, which is challenging financially.”

In a measure effective in 2019, the Trump Administration lifted the former tax penalty levied for non-coverage. Those who choose not to have coverage can do so without a penalty.

Gipson said that in addition to not covering 1099 workers or those who work for small employers, the ACA also does not cover people living in “the 11 states that have not expanded their Medicaid programs, undocumented immigrants, or young adults without employer-sponsored plans,” Gipson said. “Many still report that the premium tax credits are not enough to cover the high costs of quality insurance plans.”

Mary Dahl Maher, nursing department chairwoman and director of the public health program at Nazareth College, views the ACA as a compromise between 100%

patient-paid premiums and universal healthcare.

“What we have to find in this country — and we’re capable, with the brilliant minds we have — is a different look at our healthcare system,” Maher said. “We don’t want a single payer and we can’t cover everyone’s healthcare needs, but we need preventive healthcare for every single person. Basic healthcare is a human right. I think that’s something we need to do.”

Pushing preventive care can help reduce healthcare expenses overall. For example, a colonoscopy could discover a polyp and prompt its removal before it becomes cancerous and more difficult and

expensive to treat.

Maher wishes that current healthcare plans offered better plans at more affordable rates, as currently the least expensive plans operate like catastrophic plans with high deductibles and co-pays.

“The cost of any insurance is still higher,” Maher said. “I teach about the ACA in undergraduate classes. It didn’t solve all the problems.”

Although she does not believe the ACA turned out as well as it could have, she lauds it for helping more healthcare consumers understand how the system works and exposing the need for more coverage for everyone.

Turn Back the Hands of Time with Non-surgical Treatments Sculptra Reverse Age-Related Volume Loss with SCULPTRA AESTHETIC®. Achieve natural results that last 3 to 5 years. Face Tightening Laser Technology helps maintain a tighter, tauter face with no down time. Certified Laser Technician. Lips Restylane® Kysse is the top line FDA approved lip filler that adds volume & smooths upper lip lines for fuller, natural looking lips. - Check Out Our New Location2055 Empire Blvd. (Near Wegmans) Webster, NY 585 347 6100 • Inclusionspa.com INJECTABLES • FACIALS • PEELS • MICROCHANNELING • SKIN TIGHTENING BODY CONTOURING • LASER HAIR REMOVAL • LASHES & BROWS AFTER AFTER BEFORE AFTER
Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 17
In 2008, before the ACA, 255.1 million Americans had health insurance, or 83.45% of the population. As of 2022, about 302.1 million have health insurance, or 90% of the population.

NURSING SHORTAGE PERSISTS IN ROCHESTER AND ELSEWHERE

The current nursing shortage troubling the healthcare industry may seem like yet another outcome of COVID-19. However, it pre-existed the pandemic. COVID-19 only exacerbated it.

“The nursing shortage is not a new theme which we’re seeing,” said physician Hemant Kalia, interventional pain and cancer rehabilitation specialist and managing director for InvisionHealth in the greater Rochester region.

“If you look at the Institute of Medicine Report, they were already reporting significant gaps between supply and demand but COVID-19 acted as a catalyst into that gap which has widened significantly. The total supply of nurses decreased by more than 100,000 between 2020 and 2021. This drop was the largest every observed over the past four decades,” said Kalia. At the time of this interview in December 2022 he was the president-elect of the Monroe County Medical Society.

The pandemic further stretched the already short-staffed nurses because of the increased demand and diminished number of staff members, Kalia said.

In addition to nurses who were ill during the pandemic, causing temporary shortages, numerous nurses chose early retirement or shifted to other careers. These nurses have not been replaced at the same rate.

“One cause is the nursing school enrollment is not growing at the same rate as projected demand,” Kalia said. “Over the past decade, we’ve seen a significant decrease of nurses falling off the workforce, especially in 20 to 35 age group and 36 to 44 age group. We were anticipating a widening gap with boomers retiring, but we have a double whammy with the nurses in this age group. That’s adding up. Obviously, the nursing school enrollment is not going.”

Many nurses have left hospitals to work for traveling nurse companies for higher wages. These firms operate in a similar way to employment agencies and their nurses do not work directly for the hospitals. While these traveling nurses provide flexibility to the hospitals to accommodate surges in need wherever they arise in the facility, the wages they receive are sometimes double of directly employed nurses, plus administrative costs their hiring agency charges.

Paying staff nurses more seems a simple alternative to hiring traveling nurses. However, that would require the health system to raise all of the wage rates forever. Working as temporary staff, traveling nurses may be let go or hired as needed.

“These are really complex decisions if you increase the base rate, then how do you justify the benchmarks?” Kalia said. “What is the new benchmark? Do we need to define a new benchmark for nursing salaries in accordance to the inflation rate and the demand/supply curve?”

Kalia wants to see greater emphasis on recruiting students to nursing school to fill the gap between supply and demand. Some healthcare organizations like Finger Lakes Health are looking at raising awareness about the nursing profession to young people.

“At Finger Lakes Health we continue to recruit and attend numerous activities in order to engage individuals in nursing as a career starting with high school students,” said Ardelle Bigos, chief nursing officer for Finger Lakes Health. “In addition, we offer generous tuition programs that can be discussed with our human resource department. Our goal is not only to recruit but provide those opportunities needed to be successful so that we can

18 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

retain our staff as well for an example utilizing shared governance as our model for professional development.”

Recruiting is also important for drawing students to schools to study nursing. Mary Dahl Maher, nursing department chairwoman and director of the public health program at Nazareth College, said that the school has plenty of slots open for nursing students and has been focusing on maintaining diversity, inclusion and equity to encourage people of all races to consider the nursing program, including racial minorities.

“We nurture those students, as we need students who look like the patients they’ll be serving,” Maher said.

Welcoming minorities also taps into a larger labor pool.

Solving the nursing crises also depends upon reducing the demand on nurses at hospitals. This includes efforts to help people stay healthier to avoid acute and chronic health issues if possible. Maher said that this begins with public health nurses and school nurses, who can help educate the public on how to better care for their health and wellbeing.

She believes that many hospitals staff with so many travel nurses because their own staff feel so burned out and do not receive sufficient compensation.

“There needs to be reevaluation of the whole pay structure,” Maher said. “There are floors in local hospitals that are totally travel nurses. There’s no continuity of care.”

In addition to low pay, she thinks that nurses also receive too little respect for their challenges.

“We need to care for our nurses,” she added. “Like Aretha Franklin sang it, they need R-E-S-P-E-C-T as they’re doing their jobs and so much more. The responsibility is way beyond what it used to be; it’s incredible. It’s one of the hardest majors. And nurses are actually doing more than their own jobs because of the pandemic, things like housekeeping and maintenance.”

She referenced a study that states up to 50% of nurses quit the profession after their first year and thinks that part of this issue is a generational shift.

“This generation has not been prepared for this kind of work,” Maher said. “They’re not willing to work 16 hours to not abandon a patient. They want to put in a normal, eight-hour day and go home.”

Consistent eight-hour schedules have become less frequent in an industry chronically understaffed. But until healthcare organizations can hire more employees and specifically more nurses, those long shifts will continue.

Experience the Direct Primary Care Difference! Are You Feeling Heard by Your Primary Care Physician? Concierge-level care at an affordable price • Convenient, direct access to highly personalized primary care • Members only cell phone line to the doctor • Same day or next day appointments • Relaxed, extended office visits • Unlimited services, NO co-pays, NO fee-for-service • Transparent and affordable pricing • In person, virtual or home visits • Address the root cause of chronic diseases using evidence based Lifestyle Medicine interventions 30 Office Park Way, Pittsford Call to Schedule a Free “Meet & Greet” (585) 662-5510 Dr. Laura Petrescu MD, CPE, DipABLM Internal Medicine Specialist Lifestyle Medicine Specialist Certified Physician Executive BECOME A MEMBER Accepting New Patients  Limited Time Only All services included in a low monthly fee! Become a member TODAY at AthenaDirectCare.com Handcrafted Goodness from the Hive! Store Hours: Tues 4pm-7pm; Wed & Thurs 10am-4pm; Fri 10am – 2 pm; Sat 10am-3pm. Closed Sun & Mon Visit us at 27 North Ave. (Rt. 250), Webster NY 585.213.2292 | www.thenorthbeeshop.com Local Delivery & Curbside Pickup Available Honey - Over 50 Varieties including Manuka • Bee Propolis • Bee Pollen Elderberry Syrup - locally made • Honey Sticks & Spoons • Beeswax Skincare Royal Jelly • Dried Herbs • CBD Wellness Products • Loose Teas & Extracts Bee Well • Shop In Store or Online Plant-based Timeless Remedies Your headquarters for Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 19

ADDICTION: A DISEASE OF ISOLATION

The past several years of pandemic-related issues have increased personal and professional stressors.

A dramatic change in the workforce highlighted the challenges of working remotely, which included increased isolation and contributed to escalating rates of addiction.

Documentation post-pandemic showed a rise in the misuse of alcohol, marijuana, vaping, opioids (more recently in the form of fentanyl), and other drugs, as well as an increase in problem gambling, anxiety and depression.

Those seeking treatment or in recov-

ery often lost their connections to their communities of support.

Both addiction and mental health issues have often been referred to as the diseases of despair. There are three classes of behavior-related medical conditions identified that increase in groups of people who “experience despair due to a sense that their long-term social and economic outlook is bleak.” The three disease types include drug overdose (which includes alcohol overdose), suicide and liver disease caused by alcoholism.

Early documentation from National Institute of Drug Abuse (NIDA) found that

• Because COVID-19 attacks the

lungs, those who smoke tobacco or marijuana, or who vape may be especially threatened.

• People who use opioids and methamphetamine may be at high risk of COVID-19 because of the effects these drugs have on respiratory and pulmonary health.

• Opioids slow breathing and have already been shown to increase mortality in people with respiratory diseases, thus diminished lung capacity from COVID-19 could similarly endanger this population.

Also instrumental to the documented increases in use and misuse was an increase and availability of the “vice” industries such as alcohol, tobacco, cannabis and online sports gambling, all of which saw a dramatic rise in profits throughout the pandemic.

We are gradually coming to a place of learning how to live again with the virus, seeking vaccinations and boosters just as we’ve done with influenza and pneumonia.

We are beginning to return to a new normal.

Now is the time to reevaluate how significant a role isolation has played recently in our lives, reevaluate our use of alcohol, tobacco and other drugs and seek education, counseling and possibly treatment.

Now is the time to proactively seek to connect and reconnect, thus ending our isolation. It’s time to seek a healthier way of life, where we not only learn to cope with stressors but reframe those stressors as challenges that motivate us to thrive with new opportunities

RESOURCES

For multiple resource and referral directories in Monroe County visit https:// ncadd-ra.org/resources

Additionally, for referral resources within the eight counties surrounding Monroe County, visit https://ncadd-ra.org/services/finger-lakes-addiction-resource-center.

For parents, teachers and community leaders there are multiple resources on our awareness campaigns page at https:// ncadd-ra.org/resources/awareness-campaigns.

For our business leaders, consider opportunities to increase the health and wellness of your employees by accessing and requesting our workplace wellness workshops at https://ncadd-ra.org/services/ team-awareness-workplace-wellness.

Jennifer Faringer is the director of DePaul’s National Council On Alcoholism and Drug Dependence — Rochester Area.
20 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes
Jennifer Faringer
Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 21

ADULT HEALTH MILESTONES FOR CANCER PREVENTION

Most parents keep up to date with their children’s health milestones, such as regular checkups and scheduled routine vaccinations. However, as people hit middle adulthood, they have their own health milestones to consider for preventing cancer.

COLONOSCOPY

Colonoscopy can detect polyps that could become cancerous. Providers can remove these polyps before that even happens, thereby preventing colorectal cancer.

“There seems to be some confusion surrounding colonoscopies,” said Heather McGrane Minton, Ph.D., at St. John Fisher University in Rochester, assistant professor of nursing and director of public health program. “The most recent guidelines recommend beginning colorectal cancer screening at age 45.”

MAMMOGRAPHY

Mammograms can help women’s healthcare providers detect abnormal tissue which may be cancerous. The age to begin is typically 45, “but those between the ages of 40 to 44 years may opt for a mammogram if they wish to,” Minton said. “This has implications for insurance companies.”

André Forcier, who earned a Master of Health Administration and is the assistant vice president of Physician Network Finger Lakes Health, noted that the U.S. Preven-

tative Services Task Force “recommends screening for breast cancer in women ages 50 to 74 years old every two years.”

Forcier added that early detection can improve efficacy of the treatment. Beginning mammograms at age 35 for a baseline image can help providers look at irregularities with greater discernment.

“It can help the radiologist compare images from your future mammograms to reduce the risk of false positives,” said Hannah Farley, manager of promotion, education and targeted outreach for Cancer Services Program of the Finger Lakes Region and Center for Community Health & Prevention at FF Thompson Hospital. “Family history or a genetic indicator or mutation like BRCA1 or -2 can indicate higher risk. Get screened younger. That could be as young as age 28.”

Although women with no family history of breast cancer may feel they can skip mammograms, Farley advises against that line of thought, as most women diagnosed with breast cancer do not have the disease in their family health history and one in eight women will receive a diagnosis in her lifetime.

“If caught early, it’s less likely to be deadly and will respond more to treatment,” Farley said.

PAP SMEARS

Performed every three years beginning at age 21, the Pap smear can detect cervical cancer. Farley recommends that unless they have had a hysterectomy, women con-

tinue receiving the test through age 65.

Starting at age 30, an HPV screening for high-risk patients can also detect cervical cancer. Farley said that HPV causes more than 90% of cervical cancers.

“If HPV is not found, you don’t have to come back for another five years for that screening,” she said. “If found, that patient will be followed more closely to ensure cervical cancer does not develop or that it’s caught early.”

Patients should also check with their health insurance carrier to ensure the screening procedure is covered. For those who are underinsured or uninsured, area clinics can provide no- or low-cost services. The county’s public health department or a healthcare provider can recommend clinics that can help.

“If you are underinsured or don’t have health insurance and that prevents you from getting a screening, we help pay for those screening services for breast, cervical and colorectal if you meet eligibility guidelines of age, and if you say you cannot pay for the services,” Farley said of Cancer Services Program of the Finger Lakes. “We encourage people to get screened as early prevention and detection save us a lot in the long run. It’s not just money.”

Of course, any of these timelines may be affected by a number of factors, including personal and family health history, detected genetic anomalies and the doctor’s and patient’s own comfort level. Everyone should discuss these issues with a provider before making health screening decisions.

22 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

HOW TO PREPARE FOR A DOCTOR’S VISIT

With a doctor’s visit averaging around 15 minutes, patients have little time to voice their concerns and receive answers to their questions.

This is why preparing for a doctor’s visit can help them better maintain good health.

“Bring your insurance card and a list of all your medications, including over-thecounter items like vitamins and pain relievers,” says nurse Melissa Nault, primary care quality director with Finger Lakes Health, PC.

Digging through a wallet to find the information or struggling to remember the names and doses of pills wastes the office’s time.

Nault also advises letting the provider know about any specialists seen. Doing so in advance can help providers prepare for the visit.

“Plan to arrive a few minutes early

to check in and have your blood pressure, weight and height recorded by the nurse,” Nault added.

This can help patients gain more time with their provider and prevent slowing down the day’s schedule overall, as can wearing clothing that can be easily removed for changing in and out of a gown.

Heather McGrane Minton, Ph.D., assistant professor of nursing and director of the public health program at St. John Fisher University in Rochester, advises sharing prerecorded questions based on the patients’ own notes.

“When preparing for a doctor’s visit, preparing by talking to those who you see or communicate with the most to see if they have noticed anything about your health or behavior that they have concerns about,” she suggests.

Recording the provider’s responses can help patients stay better organized and accurate in their home self-care.

Minton also suggests bringing along a family member or other trusted adult particularly if they can advocate for you. “The biggest thing I would impress upon an individual is that as the patient you are the doctor’s customer and you have the right to ask questions and seek clarification on anything that is said or unsaid. And if you do not agree with something that the doctor is saying, ask for more information.”

Especially for those with a life-altering diagnosis or otherwise unusual health history, bringing along another adult can help bring greater understanding and clarity. Oftentimes, care providers can offer so much complex information that it challenges patients to absorb and understand it. Many offices also provide a printout chronicling the visit and access to an online portal.

Patients who want to bring up multiple issues should address their needs while making the appointment to avoid what Louis J. Papa, director of professional licensing and credentialing navigation at URMC, calls “doorknob questions.”

“In primary care, we’re so pressed for time,” Papa says. “We don’t want to have a ‘doorknob’ question where we don’t have time. If you’re worried about some things, do a list of 15 bulleted items; pick the things most important or impactful symptoms, side effects of medication or treatment options. Try not to squeeze two visits into one.”

Patients in most health systems can access an online portal where they can ask brief questions. However, Papa warns against rambling missives.

“Keep it concise,” he says. “Try to limit the back-and-forth as it’s not texting.”

He also encourages reading up on health concerns from reputable medical websites, such as The Mayo Clinic (www. mayoclinic.org), Cleveland Clinic (www. clevelandclinic.org), Web MD (www.webmd.com) and Johns Hopkins (www.hopkinsmedicine.org).

Papa adds that often, pharmacists can answer basic questions about prescription side effects and drug interaction with food, over-the-counter medication and other prescribed medications. By asking a pharmacist, patients can reserve their time with their care providers for questions only they can answer.

“It’s a very strained environment now for most providers,” Papa says. “There’s a shortage of nurses, doctors and everything. There’s a large percentage of nurses that have left medicine and doctors who’ve retired or moved on to other things. Having a plan in place helps the doctor take better care of you.”

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 23

LEADERS IN HEALTHCARE

GREATER ROCHESTER

24 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

Jane Ahrens

Owner, Ahrens Benefits Company.

With the organization since: 2008.

In current position since: 2008.

Education: MS degree in health education.

Career Highlights: Twenty-five-year teaching experience in the Rochester City School District as a health education teacher.

Current Affiliations: NAHU, Greece, Gates-Chili and Spencerport chambers of commerce.

How do you describe your managerial philosophy or approach? “The most important thing to me is that every agent on my team succeeds. We have a family atmosphere at work.”

Skills that make you an effective leader: “I’m highly organized and make sure that the whole team is meeting their deadlines.”

How can the healthcare industry in the region be improved? “Health insurance premiums need to be affordable for everyone.”

What do you do for fun? “Travel — we like to cruise. Go to the theater to see Broadway musicals.”

Michael Apostolakos

Chief medical officer, Strong Memorial Hospital and Highland Hospital.

With the organization since: July 1987.

In current position since: 2017.

Education: Bachelor’s degree in pharmacy, University at Buffalo, 1983; medical degree, University at Buffalo, SUNY School of Medicine & Biomedical Sciences, Medicine 1987.

Career Highlights: Among several awards and accolades are: 2019: Named the Georgia and Thomas Gosnell Professor in Quality and Safety; 2020: Received Distinguished Service Award in the category of Health

Care Team, Rochester Academy of Medicine Annual Awards; 2020 and 2021: Named to Power 30, Healthcare, Rochester Business Journal; 2018: Greater Rochester Quality Council Performance Excellence Award, Wash-Glove-Wash Hand Hygiene Improvement Project; 2015: University of Rochester Medical Center Board Service Excellence Team Award, Adult Rapid Response Team; 2012: selected a top “I CARE” provider, University of Rochester Medical Center; 2017 – 2018: selected as one of the “Best Doctors in America;” 2011 – 2012: Arthur W. Bauman Teaching Award, department of medicine, University of Rochester; 2010: selected for inclusion in Who’s Who in America; 2010: Rochester Business Journal Health Care Achievement Award for Innovation; 2009 – 2010: selected as one of the “Best Doctors in America;” 2009: Selected for inclusion in: Who’s Who in America; 2009: Team Excellence Award, University of Rochester Medical Center board; 2008: selected as one of “America’s Top Physicians;” 2007 – 2008: selected for special commendation for third year Medical School Teaching during the academic year, University of Rochester Medical Center.

Current affiliations: Professor of medicine and Public Health Sciences at University of Rochester Medical Center; chief medical officer at University of Rochester Medical Center; American Board of Internal Medicine certified in pulmonary disease and critical care medicine; member of the Society of Critical Care Medicine; course director for the Fundamentals of Critical Care Support Course; member of the Alpha Omega Alpha Honor Medical Society.

How do you describe your managerial philosophy or approach? “I would describe my leadership style as servant leadership. I attempt to share power and strive to help others develop and perform as highly as possible.”

Skills that make you an effective leader: “I am trustworthy and a good communicator and motivator.”

How can the healthcare industry in the region be improved? “A continued focus on value-based care for our patients.”

What do you do for fun? “I enjoy spending time with my family, watching sports and exercising.”

Chief medical officer, senior VP of medical services, medical director of urgent care, F.F. Thompson Hospital.

With organization since: 1987.

In the current position since: July 2014.

Education: Albany Medical College, medical degree; University of Rochester Medical Center, internship and residency; Cornell Law School, law degree.

Career Highlights: “Becoming involved in the medical staff executive leadership at Thompson and working with the former and current administrators to engage medical staff in a meaningful quality improvement process.”

Current Affiliations: Attending emergency department physician, FF Thompson Hospital.

How do you describe your managerial philosophy or approach? “I try to identify a few issues at a time where change might have a meaningful impact. Reach out to all the people who have an interest in seeing positive change occur. Try to keep the number of people involved to a minimum so the process of change can happen efficiently. Make sure to reach a consensus from all stakeholders who have been part of the process before any change is implemented. All disagreements are resolved through communication and compromise before moving forward. Once agreed upon, execution of the change is considered vital and processes for the implementation are put in place with audits to make sure the change is occurring in a smooth manner.”

Skills that make you an effective leader? “I am inclusive and believe in being open to other viewpoints. Recognize that a proposal that I may put forth is the starting point of a discussion, not the final product. Being an effective listener is probably the most important attribute of an effective leader. Being proactive and reaching out to others helps one to understand the day-to-day concerns of the organization.”

How can the healthcare industry in the region be improved? “Healthcare will improve over time as a result of affiliations that are occurring

HEALTHCARE
GREATER ROCHESTER
LEADERS IN
Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 25

HEALTHCARE LEADERS IN GREATER ROCHESTER

between small, community hospitals and the larger, tertiary care centers. The community hospitals will greatly benefit from resource allocation with greater availability of specialists. The development of accountable care networks will permit a streamlining of care for patients and allow for greater communication and coordination of care for those patients.”

What do you do for fun? “Doing things outdoors with family— from hiking in the Adirondacks to skiing, golfing or sailing.”

Rebecca Brown

Interim president, Rochester General Hospital; president of health care operations and chief operating officer for Rochester Regional Health.

With the organization since: September 2022. In current position since: September 2022.

Jennifer Faringer

Director of DePaul’s NCADD-RA (National Council on Alcoholism and Drug Dependence-Rochester Area.

With the organization since: 1991.

In current position since: 2002.

Owner, Inclusion Med Spa.

With the organization since: 2018.

In current position since: 2018.

Career Highlights: Owning an established medical spa that has enjoyed success in just five years.

How do you describe your managerial philosophy or approach? “I have found that teamwork makes the dream work if we all have the same vision. Our team’s vision is to ensure that our clients feel their very best during their time with us as we help them become the best version of themselves.”

Skills that make you an effective leader: “As a leader, I have found that approaching all situations in the workplace with empathy helps me to better connect with my teams’ needs and our clients’ needs, resulting in a happier work environment for everyone.”

How can the healthcare industry in the region be improved? “In my experience I have found that within the medical community healthcare providers tend to beat to their own drum. It would be helpful to individuals if more of their medical providers operated as a larger, collaborating team in order to provide a better integrated system of health care.”

What do you do for fun? “Travel is my favorite thing to do. I love seeing the world and experiencing different cultures. I welcome learning new things with an open mind.”

Education: Undergraduate degree from Georgia Southern University; Master of Business Administration from University of Georgia. Career Highlights: More than 25 years in healthcare including ambulatory, physician practice management and acute care — with experience ranging from academics to for-profit systems.

Current Affiliations: Baldrige Executive Fellow, Fellow of the American College of Healthcare Executives.

How do you describe your managerial philosophy or approach? “I believe our role as healthcare leaders is to always remember that we work for our team members. We are here for them.”

Skills that make you an effective leader: “An earnest desire to always find a better way, and to lead with passion and purpose.”

How can the healthcare industry in the region be improved? “In the near term, we need to find a way through the challenges we face every day – especially in staffing shortages. Our people are tired, and we have to focus on reimagining our body of work and find innovating ways to overcome these challenges.”

What do you do for fun? “I enjoy all aspects of my life. I have a wonderful husband and two dogs with whom I enjoy time. Jogging and yoga are activities that help recharge my internal batteries – as well as any time I can spend at the beach.”

Education: BA from Syracuse University; MS Ed from SUNY Brockport. Credentialed Prevention Professional through NYS OASAS.

Career Highlights: “Increasing the community awareness of the risks associated with addiction, expanding NCADD-RA’s education and training programs, developing multiple referral directories as well as increasing the variety of current resources and tools for parents and community.”

Current Affiliations: Vice president of Association of Substance Abuse Providers of NYS; vice president of Councils on Addiction of NYS; executive committee of Finger Lakes Consortium of Addictions Services and Supports; board member of ROCovery Fitness.

How do you describe your managerial philosophy or approach? “I seek to support staff in providing programs and services of excellence with creativity and passion for the work we collectively offer our community.”

Skills that make you an effective leader: “Always available to listen, support the work of the team, patience and lead by example.”

How can the healthcare industry in the region be improved? “The field of addictions is at a time of increasing need for our collective services while in the midst of a workforce staffing crisis. This applies to both those of us within the prevention education field as well as those in the treatment and recovery fields.”

What do you do for fun? “Walks and hiking, swimming, scuba and snorkeling as well as Pilates and yoga indoors.”

26 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

In current position since: 2002.

Education: Public administration (MPA) from SUNY Brockport; Bachelor of Science in human services, SUNY Buffalo.

Career Highlights: “My 38-year career in human services started in 1984 immediately after college graduation. I had an opportunity to collaborate with the New York State Offices for People with Developmental Disabilities and Aging to build retirement programs for individuals with developmental disabilities (DD), the first in class at that time. Led an initiative at the Alzheimer’s Association in partnership with the B. Thomas Golisano Foundation to develop programs that will ensure health equity for people with DD who are impacted by dementia. Led the Alzheimer’s Association Chapter through a national merger; during a time of exponential growth and through a pandemic.”

Current Affiliations: Member of the NYS Governor’s Council on Alzheimer’s Disease and Related Disorders.

Skills that make you an effective leader: “My work ethic. I have very high expectations of myself and I feel that there is always much more to be accomplished to support our community. Loyalty to the mission is very important to me and I surround myself with those who feel the same way. Our community needs our best each and every day and I work very hard to be worthy of their trust and respect.”

How can the healthcare industry in the region be improved? “Our community is fortunate to have healthcare leaders that deliver safe and equitable healthcare. They have been faced with nearly insurmountable challenges these last few years and I’ve witnessed their desire and dedication to achieve person centered safe care for all. Unfortunately, workforce issues need to be resolved in order to consistently deliver superior performance. There must come a time to pause from being reactive to being fully strategic and visionary.”

OptiLight by Lumenis is the newest addition to C&R Vision’s Dry Eye Treatment Center. It uses light technology to reduce inflammation and combat the vicious dry eye cycle. Curious if you would benefit from OptiLight? Call to schedule your Dry Eye Consult today.

Optilight by Lumenis is the newest addition to C&R Vision’s Eye treatment center. It uses light technology to reduce inflammation and combat the vicious dry eye cycle. Curious if you would benefit from Optilight?

Optilight by Lumenis is the newest addition to C&R Vision’s Dry Eye treatment center. It uses light technology to reduce inflammation and combat the vicious dry eye cycle. Curious if you would benefit from Optilight?

Optilight by Lumenis is the newest addition to C&R Vision’s Dry Eye treatment center. It uses light technology to reduce inflammation and combat the vicious dry eye cycle. Curious if you would benefit from Optilight?

Call to schedule your Dry Eye Consult today.

Call to schedule your Dry Eye Consult today.

Call to schedule your Dry Eye Consult today.

274 W. Main St. • Victor

274 W Main St

274 W Main St

274 W Main St

585-924-4430

Victor, NY 14564

Victor, NY 14564

Victor, NY 14564

P: (585) 924-4430

P: (585) 924-4430

(585) 924-4430

Optilight by Lumenis is the newest addition to C&R Vision’s Dry Eye treatment center. It uses light technology to reduce inflammation and combat the vicious dry eye cycle. Curious if you would benefit from Optilight?

P: (585) 924-4430

55 Ayrault Road, Fairport, NY 14450 • 585-218-9570 • www.solsticeatfairport.com • Spacious Apartments • Kitchenettes • Utilities • Wi-Fi • Salon • Library • Weekly Housekeeping • Cable TV • Fitness Equipment • Restaurant Style Dining • Complimentary & Scheduled Transportation • Private Dining Room • Age in Place • Pet Friendly • Fully Licensed INQUIRE ABOUT OUR SPECIALS Call Today! 585-218-9570
dry
from Optilight? Call to schedule your Dry Eye Consult today. 274 W Main St Victor, NY 14564 P:
Optilight by Lumenis is the newest addition to C&R Vision’s Dry Eye treatment center. It uses light technology to reduce inflammation and combat the vicious
eye cycle. Curious if you would benefit
Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 27

What do you enjoy doing for fun? “We live in a region that has an abundance of waterways. Where else can one go and find themselves within minutes of a Great Lake, a 200-yearold canal system, a north flowing river that provides electric power for a small city, and a variety of smaller lakes that include some of the best bass fishing spots in New York state? On any given weekend you’ll find me cruising along the Genesee, floating in Lake Ontario or taking in an early sunset in Charlotte.”

Steven I. Goldstein

Senior vice president, University of Rochester Medical Center; president and chief executive officer, Strong Memorial Hospital and Highland Hospital; president, long term care, University of Rochester Medical Center.

With the organization since: September 1996.

In current position since: 1997.

Education: Bachelor’s degree, Utica College of Syracuse University; master’s degree, St. Louis University Graduate School of Hospital and Health Care Administration.

Career Highlights: Named one of the smartest people in health care by Becker’s Hospital Review; diplomate of the American College of Healthcare Executives; also AHA Regional Policy Board 2 chairman, board liaison to the section for long-term care and rehabilitation, AHA committee on research and AHA committee on health reform; Healthcare Association of New York State (HANYS), board chairman; previously served as president of Rochester General Hospital; acting president of The Children’s Medical Center, Dayton, Ohio; assistant administrator of the University of Nebraska Hospitals and Clinics; and administrator of the Nebraska Psychiatric Institute, Omaha, Nebraska.

Current affiliations: Accreditation Council of Graduate Medical Education (ACGME) international board; boards of directors for University of Rochester Medical Center, UR Medicine affiliates Highland Hospital, F.F. Thompson, Noyes Memorial, Jones Memorial and St. James hospitals, and UR Medicine Home Care; professor of public health sciences, University of Rochester School of Medicine and Dentistry; professor of clinical nursing, University of Rochester

School of Nursing.

How do you describe your managerial philosophy or approach? “Hire the most talented administrators, providers and staff members available, then empower them to do their jobs while remaining available to serve as a problem-solver.”

Skills that make you an effective leader? “Knowledge of healthcare financing and regulation, strategic decision-making ability, maintaining strong relationships with colleagues internally and at other institutions.”

How can the healthcare industry in the region be improved? “Finding a solution to limited available beds in long term care facilities, which delays many patients’ discharge from our hospitals, and improving the health care staffing shortage.

Sharon M. Grasta (Russo)

Owner, Grasta’s Beauty & Wig Studio

With the organization since: 1963.

Since what year In current position: In business for 60 years.

Education: Continental Beauty School; Chadwick of England Styling School; Alternative Hair training; Rene’ of Paris Certificate of Achievement; Gold Award for Oster Comments; certification of achievement for Jon Reneau Easin Hair Core 1 & 2; Follea Academy Hair for Life Award.

Career Highlights: “Helping all those wonderful people who are having a difficult time, to feel as beautiful outside as inside. I am here for them. I want them to feel happy and secure.”

How do you describe your managerial philosophy or approach? “Treat each person with the dignity and respect they deserve in a confidential manner from start to finish. They will then return again.”

Skills that make you an effective leader: The ability to be compassionate and kind all while understanding the sensitive nature of each person. There are no walk-ins permitted.

By appointment only.

How can the healthcare industry in the region be improved? “Better networking outside the realm of a hospital or health facility. Provide contact information to each patient experiencing hair loss from whatever condition they are experiencing.”

Lisa Y. Harris

Senior vice president and corporate medical director, Excellus BlueCross BlueShield.

With the organization since: 2018.

In current position since: January 2023.

Education: Bachelor’s degree in neurosciences from University of Rochester Medical Center; M.D. degree from Morehouse School of Medicine, Atlanta, Georgia; Med-Peds residency and chief resident at Wayne State University, Detroit, Michigan; Certified Physician Executive (American Association of Physician Leaders).

Career Highlights: “I’ve worked collaboratively to improve reporting and its value story for clinical services at a health plan; aligned medical staff to restructure credentialing and physician performance evaluations at two hospital systems; created a female physicians networking group; helped establish a clinical campus and family medicine residency for osteopathic medicine students; streamlined staff processes to improve operational efficiencies in the medical staff office; oversaw quality improvement projects including reducing accidental laceration and puncture rates by 50% through improved documentation.”Awards and Recognitions: RBJ Women of Excellence awardee (2021); 18th Annual Profiles in Diversity Journal’s Women Worth Watching Awards (2019).

Current affiliations: American Association of Physician Leaders, American College of Physicians, American Academy of Pediatrics, Monroe County Medical Society.

How do you describe your managerial philosophy or approach? “I am a dedicated servant leader with formal training in formation and servant leadership. I believe that good leaders inspire others to become the authentic and best version of their true self.”

HEALTHCARE LEADERS IN GREATER ROCHESTER 28 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

Skills that make you an effective leader:“I focus on the ability to see and examine multiple aspects of an issue to help solve a problem and focus on solutions; and practicing courageous authenticity to be transparent, vulnerable, and honest so we can learn and grow.”

How can the healthcare industry in the region be improved? “Engage key stakeholders to provide integrated and aligned services for all aspects of a member’s health care journey.”

What do you do for fun? “In addition to spending time with family, I enjoy sewing and participating in sports activities.”

Chief operating officer and owner, ConsortiumRx Management Inc. d.b.a. The Medicine Shoppe.

With the organization since: 2012. In current position since: 2012.

Education: Attending Owens Technical College for computer programming.

Career Highlights: Ran a top fast-food franchise in the 1990s; became a pharmacy business consultant and parlayed that into independent pharmacy ownership. Bought The Medicine Shoppe in 2012.

Current affiliations: National board member, Cardinal Health Leadernet P.S.A.O.

How do you describe your managerial philosophy or approach? “I have always led large teams of people up until now in owning a small busi-

ness. It all starts with respecting everyone’s abilities, leading as part of the team and pushing each person to develop to reach their full potential thus achieving the next step of growth.”

Skills that make you an effective leader: “The ability to see everyone as an individual and work with them to develop along their unique needs.”

How can the healthcare industry in the region be improved? “We need to be more focused on out-of-the-box solutions. What we did years ago and in pharmacy even five or seven years ago will not fulfill what is necessary today. There is much more aging in place thus homecare types of services that are needed today and will be ever increasing in the near future.”

What do you do or fun? “I drag race and am an avid cyclist. Two far different activities but they both challenge me in different ways.”

D E P AUL Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 29

Daniel P. Ireland

President, United Memorial Medical Center.

With the organization since: August 1990.

In current position since: November 2013.

Education: Associate of Applied Science degree, nursing, Genesee Community College, 1992; Bachelor of Science in Nursing degree, SUNY Brockport, 1994; Master of Business Administration, Rochester Institute of Technology, 1997; Lake Erie College of Osteopathic Medicine, Doctorate in Healthcare Administration, Projected Graduation 2024.

Career Highlights: Led UMMC during Amtrak Train Derailment in 1994 as ED nurse manager; implemented first EMR for United Memorial Medical Center; experienced two mergers (former St. Jerome and Genesee Memorial Hospitals, and United Memorial Medical Center into Rochester Regional Health); rehabilitation project of former St. Jerome Hospital to be the Jerome Center Diagnostic Center, Primary Care, and Senior Housing; facilitated $20 million addition to the hospital for new front entrance, surgical department, central sterile distribution and wound care; addition of Lipson Cancer Institute to main hospital, new radiology addition with MRI and shell for future ICU; healthy living campus collaboration with the YMCA Batavia Medical Campus.

Current Affiliations: American College of Healthcare Executives; Healthcare Association of New York State (2022 vice president and 2023 president); Rotary Club of Batavia, NY; Lake Plains Community Care Network (vice president); Gillam Grant Community Center; Genesee Livingston Orleans Wyoming Workforce Development Board.

How do you describe your managerial philosophy or approach? “I believe in an open-door leadership approach, collaborative development of the team and a democratic leadership style. Our strength and success come from a very engaged team that promotes open active communications.”

Skills that make you an effective leader: “My listening skills, dedication to supporting my team and promoting their development, my communication abilities.”

How can the healthcare industry in the region be improved? “We need to rethink healthcare, new staffing models, and a look toward how the outpatient and inpatient models converge to become more seamless in how the patient experiences healthcare.”

What do you do for fun? “Play volleyball, woodworking, hiking and kayaking.”

Karen G. Keady

Associate vice president and chief nursing executive, Strong Memorial Hospital.

With the organization since: June 2018. In current position since: 2018.

Education: Bachelor’s degree in nursing from Towson University; master’s and Ph.D. in nursing from Johns Hopkins. Career Highlights: Keady joined the Johns Hopkins Health System in 1989 as a nurse on the neuro critical care unit and served in a variety of roles in subsequent years, including nurse manager and director of medical and radiology nursing. She was also a faculty associate at the Johns Hopkins School of Nursing for 20 years. In 2014, she was named chief nursing officer at Howard County General Hospital, a Johns Hopkins Health System affiliate, where she led a staff of more than 1,200 nurses and techs to significant improvement in patient care. Throughout her tenure at Johns Hopkins, Keady focused on improving the patient experience. She was instrumental in designing and implementing throughput initiatives to help alleviate crowding in the emergency department and workflow throughout the hospital, and she has led the effort to reduce readmissions, a benefit for both patients and the hospital’s finances. She has been actively involved in the organization’s journey toward systemization. Current affiliations: Assistant dean for clinical practice, University of Rochester School of Nursing; board-certified as an advanced nurse executive.

How do you describe your managerial philosophy or approach? “The key is to hire talented people and then invest in their development. I believe that the answers lie with the people that do the work, so I am very focused on

getting input and feedback from stakeholders before making decisions or strategic plans.”

Skills that make you an effective leader: “Effective communication skills are the key to great leadership. I like to resolve conflict proactively, and help coach others on the importance of giving feedback. I enjoy teambuilding and helping groups and individuals reach their goals. My experience with research and evidence-based practice serves me well as we create new care models for the future and manage challenging health care issues. I hope that my vision and passion for nursing and patient care is inspiring to others.”

How can the healthcare industry in the region be improved? “We need to work together as systems of care and deliver the highest quality care at the lowest cost. This means creating new ways to optimize the roles of all disciplines on the healthcare team, and provide them with state-of-the-art technology and outcomes data they need to provide excellent care.”

What do you do for fun? “Since I moved to Rochester, I have been getting to know the city, exploring the restaurant scene, all the outdoor activities including hiking, biking, and soon skiing. I love the arts and there is great theater and art here! I have also tried to get to all of the festivals that Rochester has to offer!”

President and chief executive officer, Jewish Senior Life.

With the organization since: 2005.

In current position since: 2015.

Education: Master of Public Administration with healthcare emphasis, SUNY Brockport; Bachelor of Science in business administration, SUNY Fredonia.

Career highlights: “We recently added a personalized primary care MDVIP-affiliated practice to our full range of home and community-based services. In addition, an $83 million campus transformation project included building nine new long-term care Green House cottage homes, renovating the Jewish Home Farash Tower long-term care

HEALTHCARE LEADERS IN GREATER ROCHESTER 30 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

to all private rooms, expanding our shortterm rehabilitation program with all private rooms, and building a readiness suite, a fully functional apartment for our short-term rehab residents to practice activities of daily living before returning home. We also built a wellness center and learning and education center.”

Current affiliations: Member of the executive committee for the Association of Jewish Aging Services; board member for the Alzheimer’s Association of Rochester & Finger Lakes Region, Mary Cariola Children’s Center and LeadingAge New York.

How do you describe your managerial philosophy and approach? “Management is about coping with complex issues. Leadership is about coping with change. More changes require more leadership. Our healthcare industry is undergoing dramatic changes. At Jewish Senior Life, we try to make sure that we balance strong leadership and strong management.”

Skills that make you an effective leader: “As a leader, it’s important to me to be honest and hold high integrity standards for myself and others. It is also important to me to be approachable — I care deeply about this organization, our employees, and those who we are privileged to serve.”

How can the healthcare industry in the region be improved? “Rochester has a great history of collaboration among healthcare providers. We need to continue that into the future, especially with the current staffing challenges and lack of reimbursement.”

With the organization since: 2008.

In current position since: 2016.

Education: Bachelor’s degree in business and marketing, SUNY Fredonia.

Career Highlights: “Being tapped as president of RCR was an honor and has proven to be a life changing role for me. I currently have have doubled the company staff and revenue in my tenure as president and I am so excited to see what happens next.”

Current affiliations: “Proud and involved supporter and corporate sponsor of Mary Cariola, but no official affiliations at this time.”

How do you describe your managerial philosophy or approach? “I surround myself with strong, intelligent, capable and funny people and provide what they need to thrive.”

Skills that make you an effective leader: “I learned how important listening is at a young age and have honed that skill. I strive to listen,

let the ideas land, be open to change and let the transformation happen from there. When teams are heard, great things happen.”

How can the healthcare industry in the region be improved? “I admit I may be biased but I think the potential to advance medicine and change lives thru research is under-utilized and if we did more and all health systems truly pursued clinical research as a care option our community would be better served.”

Questions about… Medicare, Medicare Advantage Plans, Medicare Supplement Plans, Par t D Plans, The Marketplace (NYSOH)? so you don’t have to. Considering retirement and the co st of healthcare? Call for a free, no obligation, p erso nal consultation. (585) 242-9749 • www.ort serv ices.com 1400 Port land Ave. Ste., 24 • Rochester, NY 14621 We do not offer every plan available in your area. Any information we provide is limited to those plans we offer in your area. Please contact Medicare.gov or 1-800-MEDICARE to get information on ALL of your options Clarity • Choice • Connection Clarity • Choice • Connection Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 31

What do you enjoy doing for fun? “I am a family man and spend a lot of time with my wife and kids. We enjoy adventuring here in Western New York, at our cabin in the Adirondacks and across the world.”

Founder and chief executive officer, Rochester Clinical Research.

With the organization since: 1994.

In current position since: 1994.

Education: Bachelor’s degree in nursing from SUNY Brockport; master’s degree in nursing as an adult nurse practitioner, University of Rochester.

Career Highlights: “The experience I gained working in clinical research as a nurse practitioner at URMC in hypertension service with Dr. Joseph Izzo taught me quite a bit

about research and investigator-initiated trials as well as industry-sponsored trials. When I left URMC I started a clinical research division with the Rochester Medical Group and Dr. Mervyn Weerasinghe. After five years there I decided to start Rochester Clinical Research and Dr. Weerasinghe served as our first principal investigator. We have grown from a small operation with just five of us to over 70 today.”

Current affiliations: Member of ACRP, Association of Clinical Research Professionals; SCRS, Society of Clinical Research Sites.

How do you describe your managerial philosophy or approach? “I think you need to hire the best people and figure out what skill set is needed for each job that has to be done — allow folks to work to the highest level of ability and create a warm, friendly environment where people can thrive and grow and support each other.”

Skills that make you an effective leader: “Critical thinking. I look at each aspect of the work and ask how can we do it better.”

How can the healthcare industry in the region be improved? “Look at the areas that are underserved and ask how can we do it better - what are the real needs and are they being served? Who are we serving the system or the actual needs? Sometimes we get caught up in doing things a certain way that may not always be the best way but it is how it was always done - we forget to ask the reason why or whether it really serves the purpose or the patient.”

What do you enjoy doing for fun? “I enjoy time with my growing family (nine grandchildren) and I am an avid quilter — love playing with fabric and creating something fun.”

Chief medical officer, executive vice president, Rochester Regional Health.

With the organization since: 2002.

In current position since: 2013.

EPI offers progressive, tailored care solutions for children and adults with developmental disabilities, epilepsy, and neurological conditions.
are
to empowering people with disabilities to
their individual
and to
Empowering People's Independence www.epiny.org 585.442.6420
We
committed
reach
goals
live their lives to the fullest.
Robert Mayo
HEALTHCARE LEADERS IN GREATER ROCHESTER 32 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

Career Highlights: Providing care to patients, it is a great privilege and honor to care for patients; receiving the Father George Norton Physician Excellence Award in March 2005; serving as the RGH medical and dental staff president from July 2010-June 2012; appointment to chief medical officer in January 2013.

How do you describe your managerial philosophy or approach? I believe that leadership must build an environment where others can learn, grow and succeed. This is best accomplished through collaboration, honest conversations, and mutual respect.

Skills that make you an effective leader: There are many skills needed for effective leadership in today’s complex world. I believe some of the more important ones are: strong organizational skills, project management, relationship building, and conflict management.

How can the healthcare industry in the region be improved? There are many challenges in health care presently - staffing shortages, emergen-

cy department overcrowding and financial pressures to name a few. Healthcare organizations need to redefine their structures, clinical priorities and processes to ensure the greatest efficiency, value and quality are achieved.

What do you do for fun? “I enjoy all aspects of my life. I have a wonderful family with whom I enjoy time. Jogging, cooking, gardening and church participation are activities that help recharge my internal batteries.”

President and chief executive officer, St. Ann’s Community.

With the organization since: September 2010.

In current position since: 2014.

Education: Bachelor of Science degree in gerontology; Master of Science degree in human services admin-

istration.

Career Highlights: “Starting out as an activities director I found a great deal of enjoyment interacting with elders early in my career. The experience of working one-on-one and in small and large groups with the seniors we serve continues to be foundational in the decisions I make in my role today. Part of my professional growth was assuming the challenging role as the continuous quality improvement (CQI) director for a hospital system. This responsibility afforded me the opportunity to transcend multiple healthcare service lines and have an exposure from newborn right through hospice/end-oflife care. Now as chief executive officer, I have a unique view of how all of the moving parts within a health system interact.”

Current affiliations: Highland Hospital, board of directors; Brothers of Mercy, board of directors; Common Ground, board of directors; Pandion Alliance, board of directors; legal services committee of LeadingAge New York.

How do you describe your managerial philosophy or approach? “There is a difference between

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 33

managing and leading. When I am leading, my focus is on building a high-performing and cohesive executive team, aligning our leaders’ focus and deliverables on our long-term direction and vision. When I am managing, my focus is on achieving our mission — what must be done to realize our vision, how we creatively and collaboratively achieve our strategic framework. My management philosophy is to create an environment for success. I do this by setting high and challenging standards and goals for our leadership team, by engaging, empowering and supporting them, and unleashing ownership. I also encourage open debate and dialogue in the spirit of achieving clarity, prioritizing our resources and developing collaborative relationships. Our board of directors, our executive and leadership team and our associates are passionate about achieving goals that serve our residents — not just doing the right thing, but doing what is right for each of our stakeholders. The bottom line is providing excellent care and high-quality services.”

Skills that make you an effective leader:“Self-awareness, empathy, relationship-building

and passion for our mission are some skills that I leverage in my leadership role. Also being open to all ideas and suggestions that advance St. Ann’s Community as the provider and employer of choice for comprehensive care, housing and services for older adults. I am transparent and people with whom I interact know my passion for creating an environment of trust, respect, inclusion, fairness and consistency.”

How can the healthcare industry in the region be improved? “Identify opportunities for collaboration, interdependence and interconnectivity. Opportunities that bring stakeholders together to review best practices, cost of doing business, patient-centered care, quality and staffing are just some areas we should focus on for improved healthcare in our region. There are many opportunities for the sharing of resources to achieve mutual goals that address community health.”

What do you do for fun? “I see myself first as a father and husband. I enjoy time with my family, especially traveling with them.”

Lizz Ortolani

President, Ortolani Services, Inc.

In current position since: 2012.

Education: Master’s degree in social work, University of Toronto.

Career Highlights: Transitioned into insurance after a 15-year career in medical social work and nonprofit administration. That direct experience working in healthcare informs her ability to help individuals and small businesses make decisions specific to their needs.

Current affiliations: National Association of Health Underwriters (NAHU), Rochester Chamber of Commerce, Irondequoit Chamber of Commerce, BOSSY.

How do you describe your managerial philosophy or approach? “Mission-based management.”

LOCAL HEALTH PROFESSIONALS DELIVERING INNOVATIVE HOME CARE FOR OVER 40 YEARS • Skilled Nursing • Physical Therapy • Occupational Therapy • Speech Therapy • Medical Social Work • Home Health Aides • Nutrition Services • Care Management
HEALTHCARE LEADERS IN GREATER ROCHESTER 34 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

Skills that make you an effective leader? “Embrace change and follow public policy in order to anticipate trends.”

How can the healthcare industry in the region be improved? “That’s a billion-dollar question that can’t be answered in one sentence. One simple improvement could be to improve patient billing statements to coincide with the insurance company’s explanation of benefits (date of service, billing code, amount billed, amount paid by insurance company, amount owed from the patient). So much of consumer confusion is trying to reconcile what was billed, what the insurance company paid, and what the consumer actually owes…especially with a world of high deductible plans.”

What do you do for fun? “Yoga, reading, volunteer.”

Kathy Parrinello

Chief operating officer and executive vice president, Strong Memorial Hospital.

With the organization since: 1975.

In current position since: 2000.

Education: Bachelor’s degree in nursing, University of Rochester, 1975; master’s degree in nursing, University of Rochester, 1983; Ph.D. in education, University of Rochester 1990.

Career Highlights: Appointed board chairwoman for Finger Lakes Performing Provider System, 2014; awarded the David T. Kearns Medal of Distinction at the University of Rochester Simon Business School, 2013; named a “Most Influential Woman” by Rochester Business Journal, 2003; accepted the position of chief operating officer, Strong Memorial Hospital, 2000; selected as distinguished alumni at the University of Rochester School of Nursing, 1999; accepted the position of senior director for

hospital operations at Strong Memorial Hospital, a key role on the hospital’s management team, 1995; helped put together one of the first hospital-based acute-care nurse practitioner positions in the nation at Strong Memorial Hospital, 1980s.

Current affiliations: Associate professor in the school of nursing, University of Rochester Medical Center; clinical associate professor of community and preventive medicine in the School of Medicine and Dentistry, University of Rochester Medical Center; fellow in the American College of Healthcare Executives.

How do you describe your managerial philosophy or approach? “The best leaders assemble a team of competent and talented people, create excitement about the work and a vision for success. Leaders need to remove barriers that inhibit best efforts of the team, strive to stimulate creativity within the group and be decisive when a decision needs to be made by the leader.”

Skills that make you an effective leader:“Knowl-

ST. JOHN’S HAS FREE TOOLS TO HELP.

As a direct provider of dementia care services, we understand your challenges as an at home caregiver. That’s why we created a place for you to get information you can trust, a listening ear from those that care, and connections to people like yourself, who are also on this challenging journey.

• Information for new and experienced caregivers

• Articles on a full range of topics from safety to bathing

• Dementia-focused book reviews

• Videos from real caregivers in our area

• Get your questions answered by Mimi

• Links to local service providers

• Facebook Community and eNewsletter

Are you a dementia
struggling
home? DEMENTIA.STJOHNSLIVING.ORG
caregiver
at
Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 35

edge of the healthcare industry and ability to work with people having a wide range of talents, capabilities and personal styles. Mentorship is important to me as I have had great mentors and strive to be one for new managers and leaders. In addition, I can be calm and decisive when needed, keeping the level of anxiety in check when challenges are confronted.”

How can the healthcare industry in the region be improved? “Create and foster inter-professional, team-based approaches to addressing healthcare issues involving partners in all sectors of healthcare, business and human services.”

What do you do for fun? “I play tennis, paddle and golf with a great group of friends.”

Laura Petrescu

Founder and CEO, Athena Direct Primary Care & Lifestyle Medicine.

With the organization since: June 2021.

In current position since: June 2021.

Education: Gr.T. Popa School of Medicine and Pharmacy, Iasi, Romania 2001; Rochester General Hospital internal medicine residency program –2011; Rochester General Hospital chief resident 2011-2012; The American Board of Internal Medicine - certified 2012; The American College of Physician Executives - certified 2017; The American Board of Lifestyle Medicine - certified 2019.

Career Highlights “Founder and CEO of Athena Direct Primary Care & Lifestyle Medicine, the first and only direct primary care practice in the Rochester area, established in June of 2021. I am a double board-certified physician with over 20 years of clinical experience. I opened this private practice to offer our community easy and convenient access to highly personalized primary care services and an alternative to the traditional corporate-style, insurance-based primary care model. In addition to my private practice, I also serve as a teaching faculty and mentor for medical students and residents, and am an active member on multiple medical committees and quality improvement projects in the Rochester area. Throughout my career, I have received multiple awards, including ‘Top Performance in Patient Experience’ from Rochester Regional Health

and ‘Teaching Faculty of the Year Award’ in 2016.”

Current affiliations: Member of The American College of Physicians, The American College of Lifestyle Medicine, The American Association for Physician Leadership, The Monroe County Medical Society and Direct Primary Care Alliance.

How do you describe your managerial philosophy or approach? “I strongly believe in creating a partnership with all health care members involved in patient care which allows each individual to manifest their full potential, creativity and innovation in order to improve patient experience overall.”

Skills that make you an effective leader:“I am an active listener and keen observer which allow me to create trusting relationships with my team members. I lead by example, walking myself on a path of high standards without compromise when it comes to patients’ quality of care and healthcare experience.”

How can the healthcare industry in the region be improved? “I think Rochester metropolitan area is a wonderful place to work and live with a lot of great local resources. However, when it comes to healthcare options, there are not too many private, independent practices left. And I am talking about independent doctors, independent laboratories or imaging centers. We have two wonderful healthcare systems in the area, but if someone is looking for more personalized attention in a smaller practice where everyone knows them by name and they are not treated like a number, there are no options. If someone is looking for a better cash price for labs or imaging, as it should be in a free market, there are no real options left in our region. Most small practices have been bought by the system. I think people are becoming better healthcare consumers now and they deserve to know upfront the cost of care and the quality of care they receive. Especially people on high deductible insurance plans, they like to shop around for a better price but there are not too many options in terms of true independent private practices. That’s why I think direct primary care model can bring a breath of fresh air in our region’s primary care landscape.”

What do you enjoy doing for fun? “I love spending time with my two sons, hiking, skiing, reading, listening to classical music and playing piano.”

Kim K. Petrone

Medical director, St. Ann’s Community; medical director, Rochester Regional Wound Healing Center at St. Ann’s.

With the organization since: St Ann’s, 2005; Wound Center, 2013.

In current position since: 2012 (Medical director of St Ann’s); 2013 (medical director of Wound Center).

Education: “Earned a bachelor’s degree in psychology from Duke University; medical degree from the University of Rochester; completed residency training in internal medicine at the University of Rochester where I also spent a year serving as chief resident. Completed a fellowship in geriatrics from the University of Rochester prior to starting as a staff physician at St Ann’s Community. Earned the title of certified wound specialist and ostomy specialist.”

Career Highlights: “I have been very fortunate to be mentored by exemplary physicians and leaders throughout my career. I am proud of the clinical work I have done for the residents of St Ann’s and have reveled in being a leader of a truly remarkable group of physicians, nurse practitioners and physician assistants that provide care at St Ann’s Community. In 2013, St Ann’s and Rochester Regional Health opened a wound center that was the first of its kind in the nation as it represented a collaboration between a senior living community and an acute care hospital. I am very proud of the work I did to help this center come to fruition and the ongoing care that is delivered daily. As the medical director of the center, I am also very proud of the team of providers who work so hard in this venue as well.”

Current affiliations: American Medical Directors Association, American College of Physicians, Monroe County Medical Society, American Geriatric Society, American Board of Wound Management.

How do you describe your managerial philosophy or approach? “My natural inclination is to adopt a servant management-leadership approach as this style most closely mirrors the requisite attributes of a good clinical relationship with patients. I favor shared leadership, prioritizing the needs of the team and collective decision making. However, as a

HEALTHCARE LEADERS IN GREATER ROCHESTER 36 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

The right care, right around the corner.

Discover the power of together with 400+ locations.

At Rochester Regional Health, we don’t just think more. We do more. Because we do it all, together. Like offering the right care, right where you need it. Attracting more specialists to this region who specialize in you. And delivering the latest advances and innovations close to home. Every day, we bring more to your world for more peace of mind. Find a doctor at rochesterregional.org.

RRH7145 7145_RRH_Healthcare Guide Print Ad_7.25x10.indd 1 12/12/22 1:35 PM

physician one learns very early that one style of leadership is not effective in all situations. A physician must act in a very autocratic style, for example, when a patient is in extremis and quick decisions need to be made and orders carried out expeditiously. When a patient is more stable, a physician can employ a much more democratic approach, including the patient and other team members in the decisions. This ability to shift leadership or managerial styles to fit a situation is just as important in the administrative world and one that I continue to try to hone.”

Skills that make you an effective leader: “Medicine fosters some key attributes to successful leadership early on in training. It teaches the importance of active communication, assiduousness and careful analysis of complex situations. It also teaches the importance of prioritizing goals and being flexible when a plan does not execute exactly as planned. I have tried hard to apply all these skills as a leader.”

How can the healthcare industry in the region be improved? “Rochester has always been fortunate to have many skilled and passionate geriatricians, as well as senior living communities with long traditions of excellence in clinical care. While many other parts of the nation struggle to find providers and models that provide this care, our region has long implemented models that prioritize the desires and health priorities of our patients. As such, our region is challenged to continue the recruitment of passionate leaders and to work collaboratively across health care systems in an effort to continue to innovate. Our leaders need to look for new ways to fund geriatric care by collecting data on outcomes in various clinical venues and then working with insurers to develop alternate payment models. Medical training should focus more on the finance of healthcare to help prepare future clinicians for leadership roles in the development of alternate care and payment models.”

What do you do for fun? “I have a 22-year-old son who shares my passion for hockey. I enjoy watching him on the ice and watching hockey in general. Spending time with him and my extended family, most of who live in Rochester, is a source of a lot of enjoyment. I am also an avid reader, gardener, and enjoy interior design.”

Maria Karipidis Pouria

Interventional sports medicine and orthopedics, aging and regenerative medicine physician, Longevita Medical.

With the organization since: July 7, 2021.

Education: Primary care sports medicine fellowship from July 2014 to September 2015, University of Rochester Medical Center, Rochester; internal medicine and pediatrics residency from July 2009 to July 2014, University of Illinois, St. Francis Medical Center, Peoria, Illinois; Doctor of Medicine degree, April 2009, AUC School of Medicine, Netherlands Antilles; Bachelor of Science in neuroscience, December 2002, University of Rochester, Rochester.

Career Highlights: “Becoming a mother both during a demanding residency and sports medicine fellowship; attaining triple board certification in internal medicine, pediatrics and sports medicine; serving as a team physician for high school, college and semi-professional athletes; joining Dr. Quatela at Longevita Medical to offer patients cutting edge, non-operative regenerative treatments for osteoarthritis and sports injuries.

Current affiliations: American College of Physicians, American Academy of Pediatrics, American Medical Society of Sports Medicine and American Medical Association.

How do you describe your managerial philosophy or approach? “My philosophy is to ensure that each team member understands that they are valued, heard, appreciated and are key contributors to the practice. A successful leader in the field of medicine is one who recognizes the strengths and weaknesses of each staff member and respectfully works to instill positive and constructive feedback to enhance their skillsets and confidence.”

Skills that make you an effective leader: “As a mother, spouse and physician; my diverse background and extensive training have brought forth resilience, patience and compassion that I translate into patient care. Each patient and staff member are treated as a key team member in working for a common goal; ensuring optimal and individualized patient

care.

How can the healthcare industry in the region be improved? “Patients often do not recognize that they have direct access and choices in their treatment team which includes physical therapists and private practice physicians. Their insurance may not require a referral to a specialist. Through patient awareness and education, these teams can provide prompt access to care for those in pain.”

What do you do for fun? “I enjoy traveling, boating, spending time with my family and Pomeranian dog that I have had since medical school.”

Vito C. Quatela

Founder of the Quatela Center for Plastic Surgery, Lindsay House Surgery Center; founder and medical director of Q the Medical Spa, Longevita Medical.

With the organization since: Opened Quatela Center for Plastic Surgery in 1995; Lindsay House Surgery Center in 1996; Q the Medical Spa in 2000 (second location in 2021); Longevità Medical in 2021.

In current position since: 1995.

Education: Double board-certified facial plastic surgeon. Medical degree from Northwestern University Medical School, Chicago, in 1979; bachelor’s degree in biology from University of Rochester, Rocheste in 1975. Postgraduate training: Oregon Health Science University, Portland, fellowship in facial plastic surgery, 1986; Tulane University, New Orleans, fellowship in facial plastic surgery, 1985-86; Northwestern University, Chicago, residency in otolaryngology, 198185; Medical Center of Vermont, Burlington, residency in general surgery, 1979-81.

Career Highlights: “Built the largest cosmetic surgery practice in Upstate New York; past president of the American Academy of Facial Plastic and Reconstructive Surgery, 2009; fellowship director for the American Academy of Facial Plastic and Reconstructive Surgery, 1995-present; president of International Federation of Facial Plastic

HEALTHCARE LEADERS IN GREATER ROCHESTER 38 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

Surgery Societies, 2020-2022; founder and director of HUGS Foundation.”

Current Affiliations: President of the International Federation of Facial Plastic Surgery Societies, 2020, 2021 (vice president, 2019); American Medical Association; American Academy of Facial Plastic and Reconstructive Surgery; Rochester Academy of Medicine; Rochester Surgical Society: Monroe County Medical Society.

How do you describe your managerial philosophy or approach? “My managerial philosophy is one of fostering empowerment under an umbrella of a collaborative culture.”

Skills that make you an effective leader: “I lead by example with a strong work ethic and a commitment to excellence and safety tempered by humility.”

How can the healthcare industry in the region be improved? “Healthcare regulations in New York state sometimes prevent quality improvements that would result from a competitive business-driven environment, which would equate to better healthcare at less cost with greater access for patients.”

What do you do for fun? “What I enjoy most is spending time with family and friends. My favorite hobbies are cooking, gardening, fly fishing and astronomy, and I am an avid audiophile.”

President and chief executive officer, Excellus BlueCross BlueShield.

With the organization since: 1996.

In current position since: 2021.

Education: Bachelor of Science degree in business administration from Le Moyne College, Syracuse; Master of Business Administration from Le Moyne College.

Career Highlights: “I have been fortunate to work for a great company based in Upstate New York for the past 26 years. Excellus BlueCross BlueShield is an organization that has provided an opportunity for me to learn

and grow both personally and professionally. Working for a company that shares my core value structure has been terrific.”

Current affiliations: “I’m honored to serve on multiple committees and boards in our Rochester area community including ROC2025 and the Greater Rochester Chamber of Commerce.”

How do you describe your managerial philosophy or approach? “Having grown up participating in team sports and athletics, I would say that my managerial approach follows that of a coach. I believe one of the most important roles of a manager is to make sure the right people are on the team, each team member has a clearly defined role, and everyone understands how he or she contributes to the organization’s overall success.”

Skills that make you an effective leader: “Communication and relationship skills are the most important tools that I utilize to be an effective leader. I believe it is so important for a leader to be able to articulate a vision and have the relationship skills and credibility to inspire others to follow.”

How can the healthcare industry in the region be improved? “A thriving business climate requires a healthy community where health disparities are being addressed, including some of the most basic needs like access to health care, food and housing. Continuing to invest in a healthier, more engaged community — especially in this current environment — will bolster and propel relationships, leading to growth in our local economy and region.”

What do you do for fun? “Having three children has provided me with the opportunity to coach all of them through the seventh and eighth grade levels in different sports they engaged in. I play golf with friends, enjoy cooking with my wife and spending good quality time at home, as well as regularly taking walks with our dog.”

President, Eastern Region, Clifton Springs Hospital & Clinic, Newark-Wayne Community Hospital.

With the organization since: 2008.

In current position since: 2015.

Education: Medical degree from Upstate Medical University at Syracuse, Master of Business Administration degree

Career Highlights: Continuing to build the Eastern Region and completing the Medical Village Project.

Current Affiliations: American College of Emergency Physicians and the American Board of Emergency Medicine.

How do you describe your managerial philosophy or approach? Create an environment where leadership can flourish.

Skills that make you an effective leader: “Listening.”

How can the healthcare industry in the region be improved? “Marry with the skillsets from other industries.”

What do you do for fun? “Travel with my family.”

Hazel Robertshaw

Vice president of patient care services / chief nursing officer, F.F. Thompson Hospital.

With organization since: 2007.

In the current position since: 2008.

Education: Ph.D. in nursing, Florence Nightingale School of Nursing and Midwifery, King’s College, University of London; Bachelor of Science in nursing studies, University of Manchester.

Career Highlights: Currently serving on the board of directors for UR Medicine Home Care and on the quality board of St. James Hospital in Hornell. Also sits on the advisory boards for the Finger Lakes Community College, Roberts Wesleyan College and

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 39

University of Rochester School of Nursing Advisory boards. In 2020, received the Finger Lakes Region Leadership Award from the New York Organization of Nurse Executives & Leaders and in 2021 received the Canandaigua ATHENA Leadership Award and the Professional Women of the Finger Lakes Woman of the Year Award.

Current affiliations: Membership in the American Nurses Association and the American Organization for Nursing Leadership.

How do you describe your managerial philosophy or approach? “I would say my approach is facilitative — allowing individuals to grow, challenging them to achieve and be the best they can be.”

Skills that make you an effective leader? “Open, honest communication. Willingness to listen to others’ opinions. Willingness to face challenges. Tenacity and willingness to change.”

How can the healthcare industry in the region be improved? “Sharing best practices, learning from each other when things go wrong so we don’t all make the same mistakes. Improving the patient experience and developing the next generation of thought leaders in healthcare.”

What do you do for fun? “I enjoy spending time with my husband, travelling and experiencing different countries and cultures.”

Maryann Roefaro

Chief executive officer, Hematology-Oncology Associates of CNY.

With the organization since: May 2002.

In current position since: May 2002.

Education: Bachelor’s degree, Albany College of Pharmacy; master’s degree, SUNY Upstate Medical University; Doctor of Divinity, American Institute of Holistic Theology.

Career Highlights: 2002 to present: CEO of Hematology-Oncology Associates of CNY; 2000-2002: senior vice president, primary care services, Crouse and Community General hospitals; 1996-2000: corporate vice president for ambulatory care services, Crouse Hospital; 1990-1996: administrator, North Medical Family Physicians and North

Medical Urgent Care; 1989-1990: laboratory manager at North Medical Laboratory Services; 1984-1988: microbiology section head, Community General Hospital. Current affiliations: President, Cancer Connects; board member, Breast Care Partners, OCC Foundation, Wisdom Thinkers Network, Excellus BlueCross BlueShield; clinical associate professor, SUNY Upstate Medical University since 1990.

How do you describe your managerial philosophy or approach? “A team is as strong as the sum of its parts. Every relationship we have begins with the one we have with ourselves. I believe the success and harmony of any organization or workgroup depends upon the level of mastery and resiliency of its people. Personal and corporate accountability are paramount. My philosophies are articulated in my book, ‘Building the Team from the Inside-Out.’”

Skills that make you an effective leader: “I think I have the kind of communication skills and understanding of human behaviors that allow me to be a successful leader. I am blessed with a blend of analytical skills and intuition. I love creating and naturally gravitate toward strategic initiatives geared toward short- and long-term development and success.”

How can the healthcare industry in the region be improved? “Improvement of the healthcare industry first begins with personal accountability for health and wellness. To me, that includes the physical, mental and emotional health and stability of our children and their parents. Our healthcare system is saturated with non-patient care-related tasks. I think the procurement of data and outcomes coupled with the interconnection of electronic health information among all providers would substantially improve our healthcare industry.”

What do you do for fun? “Spending time with the family and running.”

Charlie Runyon

business administration from St. Bonaventure University.

Career Highlights: “For me, the biggest highlight of my career has been mentoring staff at all levels of the organization. I love being able to help people grow and inspiring them to be the best they can be.”

Aside from mentoring, I am proud to have been able to lead the development of Brickstone by St. John’s in 2014, which, at the time, was a new 102-unit independent senior housing community incorporating the concept of “New Urbanism.” I also was honored to be a part of the leadership team that built two 10-bed Green House Homes in Penfield in 2011, which was the first of this type of skilled nursing home residence that was not located on a health care campus. There were several obstacles or “growing pains” associated with the Green House Homes being the first of their kind, however, it opened up a world of possibilities and reminded me that anything is possible if you stick with it and have a dedicated team working together.

Current affiliations: “I am currently a board member at the Grace of God Recovery House. Although I have been affiliated with various organizations in the past, such as the Alzheimer’s Association, Leading Age New York and more, I have turned the majority of my attention to St. John’s. When time allows, I will also help out with fundraising for the Fairport lacrosse team.”

How do you describe your managerial philosophy or approach? “My approach is to help people be as successful as they can be in their job by fostering them to utilize their strengths and when possible, working to remove the barriers that stand in their way. Any challenges I discover, I use as an opportunity to help them improve.”

President & CEO at St. John’s.

With the organization since: 1993.

Since what year In current position: 2001.

Education: Bachelor’s in

Skills that make you an effective leader: “My ability to mentor and the mutual respect I develop with each employee helps me to be an effective leader. Additionally, I make sure to never ask of others anything that I would not be willing to do myself. I genuinely care about all staff and residents here at St. John’s and keep an open door policy so they can feel comfortable coming and talking to me anytime.”

How can the healthcare industry in the region be improved? “Unfortunately, long-term care is too often an afterthought or something to be considered when it is absolutely necessary or

HEALTHCARE LEADERS IN GREATER ROCHESTER 40 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

as a last resort. Making long term care a part of the continuum of life from independent living, to assisted, to skilled nursing care, and acute care will create a much smoother and more thought out transition as the level of the assistance needed for an individual increase or decrease over time. This is the natural progression we have tried to promote here at St. John’s.”

What do you do for fun? “In the past, I have enjoyed coaching local youth hockey, football and lacrosse teams; however, recently I have picked up woodworking in my spare time. I’ve made a dining room table, a bar, several custom cornhole boards, as well as built a shuffle board table using old barn wood and hockey sticks.”

Michael F. Stapleton, Jr.

President and chief executive officer, F.F. Thompson Hospital.

With F.F. Thompson Hospital since: 2011.

In the current position since: 2012.

Education: Master of Science degree in healthcare system leadership, University of Rochester; Bachelor of Science degree in nursing, St. John Fisher College; Bachelor of Arts degree in psychology, SUNY Oswego.

Career Highlights: Prior to being named Thompson Health’s president and CEO, was executive vice president of Thompson Health and chief operating officer of F.F. Thompson Hospital. Previous leadership roles included being CEO of Lakeside Health System and president of Lakeside Memorial Hospital in Brockport, as well as chief operating officer, chief nursing officer and vice president of

patient care services at LHS. Prior to that, worked more than 13 years at the University of Rochester Medical Center in various capacities, including as nurse manager of the Kessler Family Burn/Trauma ICU and the adult emergency department.

Current affiliations: Healthcare affiliations include American College of Healthcare Executives, American Hospital Association and Healthcare Association of New York State (HANYS). Community affiliations include member of boards of directors for St. John Fisher University and Mercy Flight Central. Fellow of the American College of Healthcare Executives (FACHE), HANYS board member and former member of the American Hospital Association’s Region 2 Policy Board.

How do you describe your managerial philosophy or approach? “My approach is to motivate our associates and medical staff to do better in everything we do. Strive for perfection and you will find excellence in the journey. This works in every aspect of quality and customer service improvement.”

Skills that make you an effective leader: “I am very passionate about what I do and I believe it is a privilege for us to come to work every day and improve the lives of our community members. I believe my passion is contagious and inspires our associates to improve every day.”

How can the healthcare industry in the region be improved? “We need to do everything in our power to minimize the staffing crisis across our region and invest in our associates. Medicaid reimbursement is inadequate and has led to the closure of over 1,600 long-term care beds in our region. This needs to be addressed to alleviate the long-term care bed shortage. Our challenges in this region are greater now than at any point during the pandemic.”

What do you do for fun? ”I like to spend time with family and friends, exercise and enjoy all types of live music.”

Douglas Stewart

President, Unity Hospital.

With the organization since: 2005.

In current position since: July 2014.

Education: Bachelor of Arts degree in public policy, Stanford University; Doctor of Psychology degree (Psy.D), Ferkauf Graduate School of Psychology.

Career Highlights: Joined Unity in 2005 as vice president for behavioral health; served in various hospital leadership roles from 2012; president of Unity Hospital from 2014.

How do you describe your managerial philosophy or approach? “1) Hire great people; 2) build trust, rapport and teamwork; 3) be clear with expectations and how performance will be measured; 4) be flexible, and encourage autonomy and creativity in how the expectations are met; 5) communicate frequently.”

Skills that make you an effective leader: “Empathy, decisiveness, listening, coaching.”

How can the healthcare industry in the region be improved? “Attract more people to the field and commit to their training and development.”

What do you do for fun? “Spend time with family, cook, travel.”

Choose to Advertise in In Good Health. Rochester’s Healthcare Newspaper 1 in 7 U.S. High School Students Now Vapes Teen vaping continues at concerning levels,U.S.health officials report.Page 7 GVHEALTHNEWS.COM NOVEMBER ISSUE Top Issues Affecting Seniors Today P.16 Free online hearing tests you take home P.23 Talking to loved one about move to assisted living P.18 What? that what funeral costs nowadays? P.19 ALSO THIS ISSUE 10 tips on choosing the ideal healthy gift for friend or loved one HEALTHY GIFTS Personal ch Wil You at Your e or Office Nicole Conniker with her mini-gym packed in the back of her SUV. Coniker has been a nurse for 25 years. In her off hours, she wears her personal coach hat and goes to clients' homes, offices or any other places to do the training. Page FREE AGE REVERSAL GVHEALTHNEWS.COM JANUARY ISSUE PlasticsurgeonVito Quatela talksabouthisnewspain Victorandnewdevelopment intheareaofagereversal.P. WHAT REALLY WORKS? P.13 Fish Oil, Minerals, Vitamin D, Magnesium, Selenium ‘HOW CAN PREVENT HEART DISEASE?’ 13 What makes it so comforting, and why you should go for it. See SmartBites on p.11 COMFORT FOOD editor@gvhealthnews.com Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 41
Rochester’s Healthcare Newspaper Reach over 100,000 Healthcare Consumers and Providers in Monroe and Ontario Counties IN PRINT • ONLINE For more information on readership and advertising rates, please call Anne Westcott: (585) 421-8109 • anneIGHsales@gmail.com Linda Covington • (585) 750-7051 • lindalocalnews@gmail.com Four monthly editons: Buffalo/WNY; Rochester/Finger Lakes; Syracuse/CNY; Utica/Rome, Mohawk Valley 42 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

HOSPITALS

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 43
GREATER ROCHESTER

Auburn Community Hospital

Address

17 Lansing St.

Auburn, NY 13021

General Information

315-255-7011

Website

www.auburnhospital.org

President and CEO

Scott A. Berlucchi

Medical Director or equivalent

Michael G. Wilson, M.D.

Chief Nursing Officer

Tammy Sunderlin

Number of Employees: 1,200

Licensed Physicians

Number of Beds: 99

Inpatient Visits in 202: 7,000

Outpatient Visits in 2021: 12,000

Visits to Emergency Department in 2021: 25,000

Number of Surgeries in 2021: 7,000

• In November 2022 Auburn Community Hospital broke ground on its new $15 million Upstate Cancer Center Two years after opening a medical oncology and hematology center within its existing main building, Auburn Community Hospital broke ground to build a new 12,000-square-foot cancer treatment center The hospital is partnering with Rochester developer Park Grove Realty LLC and SUNY Upstate Medical University Hospital & Upstate Cancer Center in Syracuse on the project The center will be located at the corner of Lansing and North streets The major expansion allows the hospital to add radiation oncology services to its cancer treatment offerings, which it launched in early 2020 in partnership with Upstate cancer physicians

• Physician Daniel Alexander, one of the most respected and accomplished orthopedic surgeons in Upstate New York, was named chief administrative officer at ACH He joined Auburn Orthopedic Specialists in October 2022, bringing 20 years of experience performing more than 20,000 surgeries He is the founder of Finger Lakes Bone and Joint Center and Open MRI of the Finger Lakes His previous position was chairman of orthopedics for Rochester Regional Health eastern region since 2009

• Physician Patsy M Iannolo, chief of emergency medicine at Auburn Community Hospital, was recognized as the 2021 EMS Physician of Excellence by The Central New York Regional Emergency Management Services Council Iannolo was nominated by TLC Emergency Medical Services The criteria for this recognition include contributions to the EMS community as a physician This physician shows tremendous dedication, responsibility, professional behavior, special skill or insight in the pre-hospital environment

Clifton Springs Hospital

Address

2 Coulter Road

Clifton Springs, NY 14432

General Information

315-462-9561

Website

www.rochesterregional.org/locations/hospitals/clifton-springs-hospital-clinic

President Dustin Riccio, MD

Medical Director or equivalent

Robert Cole, MD

M A R Y C A R I O L A C E N T E R 1000 Elmwood Avenue Rochester, NY 14620 info@marycariola org (585) 271-0761 N U R S E S C L I N I C I A N S D I R E C T S U P P O R T P R O F E S S I O N A L S The
to
and compassionate care for our students and residents with developmental disabilities and complex medical conditions Apply today MARYCARIOLA.ORG/WORKING-HERE D E P AUL 44 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes
Mary Cariola Center team strives
provide attentive

Number of Employees: 500

Licensed Physicians

Number of Beds: 154

Inpatient Visits in 2021: 1,590

Outpatient Visits in 2021: 61,990

Visits to Emergency Department in 2021: 4,766

Number of Surgeries in 2021: 4,017

• Clifton Springs Hospital opened its new emergency department The new emergency department and Comprehensive Psychiatric Emergency Program at Clifton Spring Hospital & Clinic will directly address Ontario County’s need for greater access to emergency and behavioral health services It also sets into motion critical modernization that will give our outstanding hospital staff members more of what they need to deliver outstanding care

• In 2022 Clifton Springs Hospital obtained magnet designation through the American Nurses Credentialing Center

• The hospital obtained quality verification program

designation through the American College of Surgeons

F.F. Thompson Hospital

Address

350 Parrish St. Canandaigua, NY 14424

General Information

585-396-6000

Website

www.thompsonhealth.org

President & CEO

Michael F. Stapleton, Jr. Medical Director or equivalent

David E. Baum

Chief Nursing Officer and VP of Patient Care Services: Hazel Robertshaw

Chief Financial Officer and Senior VP of Finance: Mark Prunoske

Number of Employees: 1,890

Licensed Physicians

Number of Beds: 113

Inpatient Visits in 2021: 6,071

Outpatient Visits in 2021: 436,906

Visits to Emergency Department in 2021: 29,276

Number of Surgeries in 2021: 11,721

• At the end of 2022 Thompson Health Outpatient Rehabilitation Services was getting ready for a move from the hospital to a new 14,000-sq -ft space at 699 South Main St in Canandaigua

The location will include physical therapy, occupational therapy and athletic training as well as lymphedema, hand and aquatic therapies, with a therapy pool on site Supply chain issues with the heating and cooling unit have pushed the facility’s opening to 2023 . Rehabilitation Services’ Farmington and Victor locations will remain open

• Two of Thompson’s current practices are expected to combine into one new practice called Farmington Medical Group in 2023 Providers and staff at both Farmington Family Medicine, currently on Route 96, and the Farmington office of Thompson’s OB-GYN practice, now on Corporate Drive in Farmington, will join forces and make their new home in the

— Suzy,

HOSPITALS IN GREATER ROCHESTER An affiliate of Jewish Senior Life
is smiling
offer the perfect combination of comfort and care at Wolk Manor, a part of Rochester’s only Continuing Care Retirement Community. From assisted living, memory care, rehabilitation and long-term care, we offer a spectrum of services from our beautiful 75-acre campus. Move to a supportive community where housekeeping, fine dining, transportation and social activities abound. Our physicians even make house calls! Contact Alison to learn more. (585) 341-2307 or visit WolkManor.org
is gratifying to know Mom is safe, happy and cared for like family.”
Mom
again! We
“It
resident’s daughter
Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 45

Auburn Junction complex just off Route 332 The 10,000-square-foot space will house a total of 18 treatment rooms, an ultrasound suite, a family consultation room and a lactation room

• Work began in July 2022 on a more than $6 million project aimed at ensuring Thompson Hospital remains prepared for emergencies in the future A 3,000-square-foot, free-standing building is taking shape just behind the hospital’s loading dock . Once complete in 2023, it will house four generators to provide emergency backup power to the hospital, replacing an older system

• In August 2022, the hospital began hosting Internal Medicine residents and medical students from the University of Rochester Medical Center, with the residents and students rounding on a medical-surgical floor on a daily basis The residents each rotate at Thompson for two weeks during their first and third years of residency training and may elect to spend additional time at the hospital In addition to enhancing patient care at Thompson, the program is designed to give participants a more comprehensive educational experience by allowing them to directly experience a smaller, more regional hospital in addition to Strong Memorial and Highland hospitals in Rochester

• Thompson hired 13 new primary care providers during 2022, including family physicians, general internists, pediatricians and OB-GYN practitioners Many are accepting new patients

• The Interventional Radiology Department became among the first in the region to use the ClotTriever® System to treat deep vein thrombosis (DVT) and also among the first in the region to acquire the FlowTriever® device for the treatment of pulmonary embolisms Both mean patients do not need thrombolytic drugs and a subsequent ICU stay

• Thompson became part of a national program and launched a quarterly initiative to present The DAISY Award for Extraordinary Nurses Thompson nurses – at all locations within the health system – may be nominated for a DAISY by patients, families, or colleagues

• The hospital was named one of America’s Best Hospitals for Minimally Invasive Surgery by the Women’s Choice Award® This signifies that Thompson is in the top 6 percent of 4,728 hospitals reviewed and has some of the lowest rates of surgical infections and complications in the nation

• Thompson was named to Becker’s Hospital Review’s list of “Top 150 Places to Work in Healthcare” for the fifth time

• The F F Thompson Foundation raised $60,000 at its May 2022 Thompson Health Golf Classic for the Healthcare Education Fund, which helps entry-level Thompson associates advance their careers by providing stipends In August 2022, the Founda-

tion’s annual gala raised an additional $185,000 for the cause

Finger Lakes Health

Geneva General Hospital

Address

196 North Street

Geneva, NY 14456

General Information

315-787-4000

Soldiers and Sailors Memorial Hospital of Yates County, Inc.

Address

418 North Main Street

Penn Yan, NY 14527

General Information

315-531-2000

Website www.flhealth.org

President and Chief Executive Officer

Jose Acevedo

Medical Director or equivalent

Jason Feinberg, MD

Chief Nursing Officer

Ardelle Bigos, Number of Employees Not provided

Licensed Physicians

Number of Beds: Not provided

Inpatient Visits in 2021:

Outpatient Visits in 2021:

provided Visits to Emergency Department in 2021:

Number of Surgeries in 2021:

• Geneva General Hospital the summer 2022 announced it received the American Heart Association’s Gold Plus Get With The Guidelines – Stroke quality achievement award for its commitment to ensuring stroke patients receive the most appropriate treatment according to nationally recognized, research-based guidelines, ultimately leading to more lives saved and reduced disability

• Get With The Guidelines puts the expertise of the American Heart Association and American Stroke

Association to work for hospitals nationwide, helping ensure patient care is aligned with the latest evidence- and research-based guidelines Get With The Guidelines – Stroke is an in-hospital program for improving stroke care by promoting consistent adherence to these guidelines, which can minimize the long-term effects of a stroke and even prevent death

• “Geneva General Hospital is committed to improving patient care by adhering to the latest treatment guidelines,” said Ardelle Bigos, chief nursing officer “Get With The Guidelines makes it easier for our teams to put proven knowledge and guidelines to work on a daily basis, which studies show can help patients recover better The end goal is to ensure more people in our region can experience longer, healthier lives . ”

• Geneva General Hospital also received the American Heart Association’s Target: Stroke Honor Roll award To qualify for this recognition, hospitals must meet specific criteria that reduces the time between an eligible patient’s arrival at the hospital and treatment with the clot-buster alteplase

• Geneva General Hospital also received the American Heart Association’s Target: Type 2 Diabetes Honor Roll award Target: Type 2 Diabetes aims to ensure patients with Type 2 diabetes, who might be at higher risk for complications, receive the most up-to-date, evidence-based care when hospitalized due to stroke

Geneva General Hospital received American Heart Association’s Mission: Lifeline STEMI Referring Center Silver recognition for its commitment to ensuring science-based treatment for all people experiencing a specific type of heart attack known as an ST elevation myocardial infarction (STEMI), known to be more severe and dangerous than other types of heart attacks .

• Geneva General Hospital’s Women’s Health Services in 2022 was awarded a three-year term of accreditation in stereotactic breast biopsy as the result of a recent review by the American College of Radiology (ACR)

A breast biopsy is performed to remove cells — either surgically or through a less invasive procedure involving a hollow needle — from an area in the breast suspected to be cancerous These cells are examined under a microscope to determine a diagnosis In stereotactic breast biopsy, a special mammography machine helps guide the radiologist’s instruments to the site of an abnormal growth

The ACR gold seal of accreditation represents the highest level of image quality and patient safety It is awarded only to facilities meeting ACR practice parameters and technical standards after a peer-review evaluation by board-certified physicians and medical physicists who are experts in the field

Not provided
Not
Not
provided
Not provided
46 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

Geneva General Hospital’s Women’s Health Services also recently underwent an FDA Mammography Quality Standards Act (MQSA) inspection with excellent results for quality standards for mammography

Highland Hospital

Address

1000 South Ave. Rochester, NY 14620

General Information

585-473-2200

Website www.urmc.rochester.edu/highland.aspx

President and Chief Executive Officer

Steven Goldstein

Medical Director or equivalent

Michael Apostolakos, MD

OTHER POSITIONS

Chief Nursing Officer: Melissa Derleth

Chief Financial Officer: Carrie Fuller-Spencer

Number of Employees: 3,045

Licensed Physicians

Number of Beds: 261

Inpatient Visits in 2021: 16,467

Outpatient Visits in 2021: Not provided

Visits to Emergency Department in 2021: 40,343

Number of Surgeries in 2021: 13,941

• Highland Hospital at the end of 2022 was in the process of building its Tower Project, a modernization effort that will enable to hospital to provide private rooms for more patients . The COVID-19 global pandemic helped to highlight that private rooms are critical for patient care They provide many benefits, including a reduced risk of infections, more space for patient needs and the positive therapeutic impact of more privacy and less noise during recovery Private rooms are becoming a standard of care for hospitals nationwide This tower will add to the existing hospital campus without the hospital expanding its footprint The project will add four levels plus a mechanical penthouse to the hospital’s southeast wing – three of the floors will house a total of 58

patient rooms and one floor will house other clinical programs There will also be a small seven-story infill between the existing three-story building and the existing south wing

• New Chief of Surgery — Physician Roan J Glocker was appointed chief of surgery at Highland Hospital A native of the Rochester area and McQuaid graduate, Glocker s associate professor of surgery at the University of Rochester . He received his B S in cell and molecular biology from Tulane University, a Master of Public Health from Dartmouth College and his medical degree from SUNY Upstate in Syracuse . Following his residency in general surgery at the University of Rochester Medical Center, he completed a fellowship in vascular surgery and endovascular therapy at the University of Alabama in Birmingham

• Highland Among “150 Top Places to Work in Healthcare” — Highland Hospital made the list of “150 Top Places to Work in Healthcare” released by Becker’s Hospital Review in 2022 The list highlights hospitals, health systems and healthcare companies that promote diversity within the workforce, employee engagement, and professional growth

According to Becker’s Healthcare, “The organizations featured on this list offer benefits and opportunities

Driving while impaired is illegal, no matter what substance is being consumed. 254 Alexander Street Rochester, NY 14607 || www.kirkhaven.com kirkhaveninfo@kirkhaven.com 585-461-1991 ext. 3010 Call us today if you or a loved one want to learn more about the care options at Kirkhaven Your Bridge from Hospital to Home Post-surgical Care Cardiac Rehab Fractures & Joint Replacement Wound Management Sepsis & Infection Recovery Respiratory Illness Management
HOSPITALS IN GREATER ROCHESTER Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 47

for employees to build successful careers above and beyond the average healthcare provider or company; they encourage professional development and promote leadership from within Many honorees on the list offer substantial wellness and personal benefits to ensure employees strike a positive work/ life balance ”

Becker’s specifically noted that Highland Hospital fosters “an environment of respect and integrity for staff, patients, and their families ” It also pointed to employee benefits, such as the home ownership incentive program in designated neighborhoods and programs that promote career growth and leadership development

Newark-Wayne Community Hospital

Address

120 Driving Park Ave.

Newark, NY 14513

General Information

315-332-2022

Website

www.rochesterregional.org/locations/hospitals/newark-wayne-community-hospital

President

Dustin Riccio, MD

Medical Director or equivalent

Robert Cole, MD

Number of Employees: 610

Licensed Physicians

Number of Bed: 120

Inpatient Visits in 2021: 5,215

Outpatient Visits in 2021: 52,122

Visits to Emergency Department in 2021: 16,564

Number of Surgeries in 2021: 3.359

• Newark-Wayne Community Hospital was recognized by U S News & World Report as high-performing in several procedures and conditions A variety of measures, such as complication rates, patient experience, level of nursing care, and survival rates were evaluated based on data from the Centers for Medicare & Medicaid Services, the American Hospital Association, professional organizations, and medical specialists

Newark-Wayne Community Hospital in Newark was recognized as high-performing in three procedures and conditions: COPD, heart failure and pneumonia

U S News & World Report analyzed more than 5,000

hospitals across 15 specialties and 20 procedures and conditions We are delighted to be able to offer these extraordinary to our communities in the Finger Lakes and Western New York

• Newark-Wayne Community Hospital obtained Magnet Designation, which recognizes excellence in nursing services through the American Nurses Credentialing Center The staff also achieved the Quality Verification Program Designation through the American College of Surgeons — another accomplishment that reflects the dedication and diligence of those working at Newark-Wayne Community Hospital

Rochester General Hospital

Address 1425 Portland Ave.

Rochester, NY 14621

General Information

585-922-4000

Website

www.rochesterregional.org

Interim President

Jennifer Erslinger

Medical Director or equivalent

Rob Mayo, MD

Chief Nursing Officer

Kristin Opett

Chief Financial Officer

Thomas Crilly

Number of Employees: 4,160

Licensed Physicians

Number of Beds: 528

Inpatient Visits in 2021: 29,229

Outpatient Visits in 2021: 1.750,869

Visits to Emergency Department in 2021: 66,962

Number of Surgeries in 2021: 18,739

• Rochester General Hospital was selected as the No 1 hospital in Rochester and No 13 hospital in New York state by U S News & World Report’s 2022-2023 “Best Hospitals Honor Roll”, as well as high performing—the highest rating—in four specialties and 12 procedures and conditions

Rochester General ranked as high-performing, the highest possible rating, in four specialties: gastroenterology and GI surgery; geriatrics; orthopedics; and pulmonology and lung surgery . It was also rated as high-performing in the following procedures and

conditions: colon cancer surgery, COPD, diabetes, heart attack, heart failure, kidney failure, knee replacement, lung cancer surgery, pneumonia, stroke, Transcatheter aortic valve replacement (TAVR) and uterine cancer surgery

“To achieve national recognition like this for bestin-class excellence during “normal” times is quite a feat,” said Richard Davis, Ph D , CEO, Rochester Regional Health . “To achieve it during the worst global health pandemic of our lifetime is beyond extraordinary, and such a testament to our incredible RRH physicians, nurses, and support teams ”

• New Labor & Delivery Unit — After nearly a decade of work to bring it to fruition, the Twig Birthing Center opened in August 2022 at Rochester General Hospital Featuring 20 new patient rooms and two on-unit operating rooms, the new space combines triage rooms for providers to assess women and their medical needs when they initially arrive with separate rooms to care for women in active labor and delivery Three pre-operative and post-operative recovery rooms are available for women and their babies, as well Each room is equipped with a shower or combination bathtub and shower designed with the comfort of delivering mothers in mind Advanced telemetry equipment is also on hand in each room to better monitor women with more complex medical needs Multiple nursing stations and provider stations are set up to allow for ease of access to patients throughout the unit, as well

• Rochester General Hospital was named a recipient of Healthgrades ‘America’s 50 Best Hospitals’ Award for the fourth straight year (2019-2022) The institution was also named a five-star recipient for treatment of heart attack and heart failure in cardiac care; cranial neurosurgery and treatment of stroke in neurosciences; treatment of pneumonia in neurosciences; upper gastrointestinal surgeries, colorectal surgeries, GI bleed, and bowel obstruction for gastrointestinal; and treatment of sepsis and respiratory failure for critical care

“The staff at Rochester General Hospital are highly skilled and deeply committed to serving this community,” said physician Kevin Casey, president at Rochester General Hospital . “We applaud their efforts to provide the best possible care to every individual who comes through our doors The recognition they are receiving is well earned ”

Healthgrades independently analyzes approximately 4,500 short-term acute care hospitals in the United States using three years of Medicare patient data from 2018-2020 This data excludes all COVID-19 patients for 2020 Ratings are determined using a risk-adjusted statistical model based on each hospital’s actual performance .

• Rochester General Hospital in 2022 announced its DNV Orthopedic Center of Excellence Designation This three-year designation follows the work and continued excellence in care based on guidelines,

48 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

recommendations and evidence-based professionally recognized standards of practice acknowledged by leading professional organizations and agencies

Strong Memorial Hospital

Address

601 Elmwood Ave.

Rochester, NY 14642

General Information

585-275-2100

Website

www.urmc.rochester.edu/strong-memorial. aspx

Chief Executive Officer

Steven Goldstein

Medical Director or equivalent

Michael Apostolakos, MD

Number of Employees: 11,392

Licensed Physicians

Number of Beds: 886

Inpatient Visits in 2021: 40,782

Outpatient Visits in 2021: 1,253,863

Visits to Emergency Department in 2021:122,653

Number of Surgeries in 2021: 38,673

Strong expansion project reached another approval milestone — The state Department of Health’s Public Health and Health Planning Council (PHHPC) in September

2022 offered its support for the Strong expansion project, Strong Memorial Hospital’s most comprehensive modernization in nearly 50 years The project also received a positive recommendation from the independent Community Technology Assessment Advisory Board (CTAAB) Based on these decisions, the state Department of Health has issued contingent approval of a certificate of need for the project and is expected to grant final certificate of need approval in early 2023 The Strong expansion project will add more than 200 examination/treatment and patient observation stations in phases to the Strong emergency department and Comprehensive Psychiatric Emergency Program (CPEP), increasing in size from 46,000 to 175,000 square feet Plans also include a new nine-story inpatient bed tower scheduled for completion in 2027, which will add additional emergency department space and floors for future operating rooms and treatment services, along with more than 100 private inpatient rooms

The Unity Hospital of Rochester

Address

1555 Long Pond Road

Rochester, NY 14626

General Information

585-723-7000

Website

www.rochesterregional.org/locations/hospitals/unity-hospital

President Douglas R Stewart, MD

Medical Director or equivalent

Number of Employees: 2,145

Licensed Physicians

Number of Beds: 73

Inpatient Visits in 2021: 17,640

Outpatient Visits in 2021: 570,871

Visits to Emergency Department in 2021: 30,202

Birthing Center | Cardiology | Critical Care

Emergency & Urgent Care | Imaging | Orthopaedics

Primary Care | Pulmonology | Rehabilitation & Sports Medicine

Senior Living & Support Services | Specialty Care

Surgical Services | Women’s Health

Nationally recognized for the highest level of care LOOKING

FOR A CAREER? Visit ThompsonHealth.com/Careers Healthier Community with Expanded Services & Compassionate Care Building a
HOSPITALS IN GREATER ROCHESTER

Number of Surgeries in 2021: 10,791

• In 2022 Unity Hospital was recognized by U S News & World Report as high-performing in several procedures and conditions: COPD, diabetes, heart failure and stroke . A variety of measures, such as complication rates, patient experience, level of nursing care, and survival rates were evaluated based on data from the Centers for Medicare & Medicaid Services, the American Hospital Association, professional organizations, and medical specialists

• Unity Hospital was recognized as the No 1 hospital in New York for joint replacement in 2022, placing it among the top 5% in the nation for joint replacement The distinction was measured by Healthgrades — the leading resource that connects consumers, physicians and health systems

• Unity Hospital earned magnet designation, which recognizes excellence in nursing services through the American Nurses Credentialing Center

• The hospital also received 10 Beacon awards

A Beacon award signifies a positive and supportive work environment with greater collaboration between colleagues and leaders, higher morale and lower turnover

United Memorial Medical Center Bank Street Campus

Address

16 Bank St. Batavia, NY 14020

General Information

585-343-6030

Website

www.rochesterregional.org/locations/hospitals/united-memorial-medical-center

President

Dan Ireland, RN

Medical Director or equivalent

Tara Gellasch, MD

Number of Employees: 580

Number of Beds: 111

Inpatient Visits in 2021: 4,300

Outpatient Visits in 2021: 132,462

Visits to Emergency Department in 2021: 15,794

Number of Surgeries in 2021: 3,072

• Rochester Regional Health’s United Memorial Medical Center and GLOW YMCA in the summer of 2022 broke ground on a $33 5 million Healthy Living Campus in downtown Batavia The new 78,000 square-foot, ultramodern facility will offer comprehensive medical and wellness services for residents and support the health of local businesses

The Healthy Living Campus will feature 22 exam rooms and two medical procedure rooms There will also be a drop-in child care center where families can safely leave their children while at medical appointments

The new campus, which will replace the current GLOW YMCA, will also have a new indoor pool; group exercise studios; an adventure room play area for children; an innovative intergenerational room, where seniors, teens and families can use the space for different activities every day; and more

“This is not the clinic of the past,” said Dan Ireland, UMMC president “The Healthy Living Campus is the future of health care, where medical and wellness programs are integrated under one roof It’s made possible through our community partnerships, and it’s helping patients get all the care they need and deserve in one place Today is not a celebration of a new building or clinic, it’s the celebration of a community coming together to reimage health and wellness of the future and transform our downtown ”

• United Memorial Medical received the following:

– DNV Accredited Primary Stroke Center – June 2022;

– DNV Accredited Hip and Knee Joint Replacement Center – October 2022;

• A new radiology center with new MRI and space for future digital X-ray unit opened in September 2022

• The hospital expected to receive a magnet accreditation in January 2023

• In June 2023 Batavia Medical Campus is expected to open a 115,000-sq -ft medical office complex along I-90 and Route 98 in the town of Batavia The project will cost $44 5 million

Seniors can Age in Place while enjoying a social, active lifestyle with support available as needed. Call for a tour of our beautiful, newly renovated community. Small pets welcome! 585-637-3140 pegasusseniorliving.com/evergreen-place We're local. We're
We care. 90 West Avenue, Brockport, NY 14420 Assisted, Memory Care, & Enhanced See How Our Passionate Services Change Families Lives 50 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes
passionate.
In Good Health publishes unique newspaper editions across 4 Upstate New York markets. Ask your account manager about combination discounts to advertise across multiple markets. Rochester Edition Serving Monroe, Ontario counties Buffalo / W.N.Y. Edition Serving Erie, Niagara counties Central N.Y. Edition Serving Oswego, Onondaga, Madison, Cayuga counties Mohawk Valley Edition Serving Herkimer, Oneida counties GVHEALTHNEWS.COM FREE FREE MVHEALTHNEWS.COM OCTOBER 2021 ISSUE 188 ACHIEVINGFREE CNYHEALTH.COM SEPTEMBER 2021 • ISSUE Why Are There FREE 3 REMOTE LEARNING is hurting students academically and emotionally 3 BULLYING IS BACK as in-person school returns; we discuss what to do about it 3 BACK-TO-SCHOOL ANXIETY has skyrocketed.What can parents do to help their kids? 3 AUTISM Back to school for kids on the autism spectrum brings challenges Starts on p. 12 BACK TO SCHOOL SPECIAL ISSUE BFOHEALTH.COM AUGUST 2021 • ISSUE www.GVhealthnews.com COVERING UPSTATE NEW YORK editor@gvhealthnews.com Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 51

Clifton Springs and Clinic, Clifton Springs

Soldiers and Sailors Memorial Hospita l, Penn Yan

Newark-Wayne Community Hospital

Nicholas H. Noyes Memorial Hospital, Dannsville

F.F. Thompson Hospital, Canandaigua

Geneva

Source: New York State Department of Health — Hospital

EMERGENCY ROOM: MEDIAN TIME FROM ARRIVAL TO DEPARTURE FOR DISCHARGED PATIENTS (in minutes) PATIENT

Soldiers and Sailors Memorial Hospita l, Penn Yan

Clifton Springs Hospital and Clinic, Clifton Springs

Nicholas H. Noyes Memorial Hospital, Dannsville Newark-Wayne Community Hospital, Newark Strong Memorial Hospital, Rochester

F.F. Thompson Hospital, Canandaigua

Source: New York State Department of Health — Hospital Profiles

ROCHESTER LARGEST HOSPITALS - NO. OF EMPLOYEES

CHARTS
(as a percent)
SATISFACTION
Strong Memorial Hospital Rochester General Hospital Highland Hospital The Unity Hospital of Rochester F.F. Thompson Hospital Information provided by each hospital in November 2022. 11,392 4,160 3,045 2,145 1,890
Geneva
Unity Hospital
Rochester General Hospital, Rochester Auburn Community Hospital, Auburn 71.50% 70.67% 69.50% 68.67% 68.33% 67.00% 66.67% 66.17% 66.17% 63.33 60.17%
Highland Hospital, Rochester
General Hospital, Geneva The
of Roches ter, Rochester
Profiles
Geneva General Hospital,
Auburn Community Hospital,
Highland Hospital, Rochester Rochester General Hospital, Rochester Strong Memorial Hospital, Rochester 59 62 102 103 124 149 158 224 224 273 State avg: 149 minutes 52 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes
Auburn
OF SURGERIES
LARGEST REGIONAL HEALTH SYSTEMS- NO. OF EMPLOYEES (excludes Rochester) Strong Memorial Hospital Rochester General Hospital Highland Hospital The Unity Hospital of Roches ter F.F. Thompson Hospital 30,202 29,276 40,343 66,962 122,653 Strong Memorial Hospital Rochester General Hospital Highland Hospital F.F. Thompson Hospital The Unity Hospital of Roches ter Auburn Community Hospital Clifton Springs Hospital and Clinic United Memorial Medical Center Newark-Wayne Community Hospital 38,673 18,739 13,941 11,721 10,791 7,000 4,017 3,359 3,072
5 BUSIEST EMERGENCY ROOMS (number of visits)
NUMBER
(per hospital)
Finger Lakes Health declined to provide information for this chart. Finger Lakes Health declined to provide information for this chart. Information provided by each hospital in November 2022. Figures are from 2021 Information provided by each hospital in November 2022. Figures are from 2021
F.F. Thompsom Health Auburn Community Hospital Newark-Wayne Community Hospital United Memorial Medical Center 1,890 1,200 610 580 500 Clifton Springs Hospital Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 53
Information provided by each hospital in November 2022. Figures are from 2021

In Good Health has striven to make this guide as accurate as possible, but some of the organizations listed here did not respond to our efforts to contact them. For that reason, readers should call before heading to organizations’ locations. — The Editor

RESOURCES DIRECTORY

54 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

ACUPUNCTURE

Acu-Care Acupuncture Center

Clinton Crossings Medical Center Building C, suite 5

919 Westfall Road

Rochester, NY 14618

585-358-6186

Northeast Medical Center

4000 Medical Center Drive, suite 209

Fayetteville, NY 13066

315-329-7666, 315-378-5556

❱ www AcupunctureCenterUSA com

❱ This practice offers worry-free and painless acupuncture for a wide variety of health concerns including neuropathy and pain, sports medicine, surgical acupuncture care, women’s healthcare, cancer supportive care and prevention, autism care, ADHD treatment, neurodegenerative diseases, post-stroke rehabilitation care and mental health issues Trained in Western medicine, Rui Wang is also a seventh-generation acupuncturist who began apprenticing with her father and grandfather in middle school The practice’s mission is to provide personalized preventive and therapeutic healthcare; to enhance quality of life and healthcare and with Western medicine

ADDICTION

DePaul’s National Council on Alcoholism and Drug Dependence-Rochester Area

(NCADD-RA)

1931 Buffalo Road

Rochester NY 14624

585-719-3480, 585-719-3481

❱ www ncadd-ra org

❱ facebook com/NCADDRA

❱ Addiction affects all of us directly or indirectly . For every person impacted by the disease of addiction, there are others – family, friends or colleagues whose lives are disrupted by the effects of this disease . It is America’s No . 1 health problem . The National Council on Alcoholism and Drug Dependence – Rochester Area can help As one of over 30 councils in New York state and over 90 councils nationwide, the express purpose of councils is to prevent addiction and to reduce the incidence and prevalence of the disease of alcoholism and substance use disorder Additionally, we work to prevent problem gambling which is often referred to as the “hidden addiction,” as there are no outward warning signs of a problem NCADD-RA offers a wide array of education for families and community members

AGENCIES — ADOPTION SERVICES

Adoption STAR

131 John Muir Drive Amherst, NY 14228

866-691-3300

716-639-3900

❱ adoptionstar com

❱ info@adoptionstar com

❱ Adoption STAR places children of all races, backgrounds, disabilities and circumstances, including those who are at risk of entering out-of-home placements The nonprofit offers training, advocacy and resources for those it serves, along with comprehensive individual, couples, group and telephone counseling There are also support groups for birth mothers, birth grandparents, adult adoptees and others who are touched by adoption

ADOPTION SERVICES

Catholic Charities Family and Community Services

1099 Jay Street

Rochester, NY 14611

585-546-7220

❱ www cfcrochester org

❱ The Catholic Family Center assists with adoptions of infants, older children and those with special needs It also makes comprehensive information available about all aspects of adoption, and conducts confidential interviews and home studies In addition, the agency offers post-placement services, complete documentation for legalization as required by the court, and a host of other services Depending on the type of adoption, home study and CFC placement fees are based on a sliding fee scale or a flat rate

Children Awaiting Parents, Inc.

176 Anderson Avenue Suite F202

Rochester, NY 14607

585-232-5110

❱ www .ChildrenAwaitingParents org

❱ This national nonprofit finds loving homes for American children who are available for adoption

Hillside Family of Agencies

1 Mustard St. Rochester, NY 14609

585-256-7500

❱ adoption@hillside com

❱ Hillside provides information on all aspects of adoption and foster care, and offers referrals for services, trainings and informational classes The nonprofit also offers post-adoption, parent, guardianship and post-guardianship support groups, and support groups for kinship caregivers and youths

Monroe County Department of Human Services Adoption Team

585-753-6084

❱ www monroecounty gov/hs-adoption

❱ The Adoption Team’s goal is to help local children in need of adoption find loving, permanent homes in which they can grow, thrive and form permanent relationships Caseworkers help prospective parents learn about the children who are need of adoption, and access any services they might need to create warm, loving relationships with the children they adopt .

AGENCIES — HEALTH / HUMAN SERVICES

Action for a Better Community, Inc.

400 West Ave., Rochester, NY 14611 585-325-5116

❱ www .abcinfo .org

❱ Offers programs that give low-income individuals and families opportunities to become self-sufficient These include educational programs, assistance for at-risk youth, Head Start, job placement assistance and coaching, weatherization and energy conservation assistance, and individual and group counseling for alcohol and substance abuse

Anthony L. Jordan Health Corporation

www jordanhealth org

❱ Offers a huge number of services, including family, adolescent and pediatric medical care, mammography, obstetrical and gynecological care, behavioral health, dental care and refugee health care Jordan Health also offers HIV treatment and a support group for those in care Health Centers

RESOURCE DIRECTORY
.
Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 55

• Anthony L Jordan Center

82 Holland St. Rochester, NY 14605

585-423-5800

• Urgent Care

82 Holland St.

585-426-7425 (585-IAM-SICK)

• Brown Square Center

322 Lake Ave. Rochester, NY 14608

585-254-6480

• Woodward Center

480 Genesee St. Rochester, NY 14611

585-436-3040

• Jordan Health at CCIA

120 N. Main St., Suite 11

Canandaigua, NY 14424

585-396-0222

Jordan Health at Franklin Educational Campus

950 Norton Street

Rochester, NY 14621

585-324-3726

❱ Open to registered students only Days and hours of operation follow school calendar

• Jordan Health at Glenwood Gardens

41 Kestrel St.

Rochester, NY 14613

585-423-5837

• Jordan Health at Kennedy Tower

666 S. Plymouth Ave.

Rochester, NY 14608

585-423-5836

• Jordan Health at Community Place

151 Parsells Ave. Rochester, NY 14609

585-784-5940

Jordan Health Link/WIC

273 Upper Falls Blvd. Rochester, NY 14609

585-454-2630

American Red Cross, Greater Rochester Chapter

825 John St., Suite 209

West Henrietta, NY 14586

585-241-4400

❱ www redcross org/local/new-york/western-central-new-york/chapters/rochester

❱ Provides disaster aid, emergency health and safety services and programs for youth and young adults, and veterans and their families Serves those living in Allegany, Cayuga, Livingston, Monroe,

Ontario, Seneca, Wayne, and Yates counties, and sends teams out of the country

The Arc of Monroe

2060 Brighton Henrietta Townline Road Rochester, NY 585-271-0660

❱ https://arcmonroe org/

• Lambert Campus

2657 W Henrietta Rd Rochester, NY 14623

585-424-7442

• Community Arts Connection

985 Elmwood Ave Rochester, NY 14620 585-672-2210

Ballantyne Day Services

10 Ballantyne Road

Rochester, NY 14623

(585) 328-7340

Fairport Day Services

1387 Fairport Road, Building 1100 Fairport, NY 14450

(585) 641-0304

❱ The Arc of Monroe provides a range of programs for those in the Rochester area who have intellectual and/or developmental disabilities and their families Those it supports can partake of day programs, job training and placement programs, supported employment, opportunities to volunteer in the community and other offerings For those in need of appropriate places to stay, the agency has residential housing available The nonprofit also assists professionals, businesses and schools that are involved with those who have intellectual and/or developmental disabilities

Bridges for Brain Injury

5760 Duke of Gloucester Way Farmington, NY 14425 585-396-0070

❱ www bridgesforbraininjury org

❱ Bridges for Brain Injury was founded to guide individuals with a traumatic brain injury and physical disabilities and their families, by “bridging the gap” between surviving and living lives of independence with dignity and hope

Cameron Community Ministries

48 Cameron St. Rochester, NY 14606

585-254-2697

❱ info@cameronministeries com

❱ cameronministries org

❱ Cameron Community Ministries provides support programs for neighborhood residents These include educational programs, recreational programs for youth, and those that supply meals and clothing to people in need

Catholic Charities Family and Community Services

Water Tower Park

1099 Jay St., Building J Rochester, NY 14611 585-339-9800

❱ www cccsrochester org

❱ Offers a wealth of programs for those who have developmental disabilities, traumatic brain injuries (TBIs) chronic illnesses and HIV/AIDS The agency also has residential sites for adults who have developmental disabilities, and offers programs that help those who have TBI, chronic illnesses and HIV/AIDS live independently in the community

Catholic Charities of the Finger Lakes

• Geneva Office 94 Exchange St. Geneva, NY 14456

315-789-2235

• Canandaigua Office

120 North Main St., Suite 40 Canandaigua, NY 14424 585-394-0190

❱ Offers many services, including emergency assistance that encompasses aid with housing, help with applying for SSI and TANF, family case management, and assistance for the adoptive parents or guardians of children Serves Ontario, Seneca, Yates, Wayne and Cayuga counties

Catholic Charities Steuben/Livingston

34 E. State St. Mt. Morris, NY 14510 585-658-4466

23 Liberty Street Bath, NY 14810 607-776-8085

❱ https://ccsteubenlivingston org

❱ Provides a host of services for families, children and youth Those include emergency assistance and housing, family therapy, parenting classes, case management, therapeutic foster care, addiction services and support, and three food pantries

RESOURCE DIRECTORY 56 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

Catholic Charities Family and Community Services

87 N Clinton Ave, Rochester, NY 14604

585-546-7220

❱ www cfcrochester org

❱ CFC has multiple sites in Monroe County Its programs include those that support seniors and families, assist with foster care and adoption, help with refugee resettlement, provide chemical dependency treatment, mental health services and crisis counseling; and supply emergency housing The nonprofit also has an emergency food pantry

❱ CFC’s programs are site-specific Call the main number to learn where to go for that which you need

CDS Monarch

860 Hard Road Webster NY 14580 585-341-4600

❱ www cdsmonarch org

❱ CDS Monarch serves those who have intellectual and developmental disabilities, providing residential homes throughout Monroe and Wayne counties,

Park wood Heights Senior Living Campus

A Communit y that Cares...

Park wood Heights Senior Living Campus mmunit Ca

Independent Living and Enriched Living

Independent Living and Enriched Living Set in a convenient park-like campus setting, a few of our amenities & services include:

Set in a convenient park-like campus setting, a few of our amenities & services include:

• Meals Daily

• Housekeeping Weekly

• Transportation to medical appointments

• Free Grocery & Pharmacy Delivery

• Emergency Response System

• Medication Management

• 24/7 personal care aides

• Assistance with showering

• Laundry service

1340 Park woodDrive• Macedon

• On-site Physician & Lab

• Case Management to mention just a few services!

Call Us Today! 315.986.9100 or 585.223.7595

Call Us Today! 315.986.9100 or 585.223.7595

1340 Parkwood Drive

• Macedon

Enriched Living Services: Locally Owned

For more information, visit parkwoodheights.com

For more information, visit parkwoodheights.com

Senior Apar tments • Brand New Villas for Lease

Senior Apar tments • Brand New Villas for Lease

prevocational training, clinics that offer physical therapy and other treatments, and other benefits

Charles Settlement House, Inc.

71 Parkway Rochester, NY 14608 585-277-0810

❱ www facebook com/Charlessettlementhouse/

❱ Serves families, individuals and children in northwest Rochester through providing emergency assistance, after-school activities and a day camp for kids, meals for seniors and other services

CP Rochester

3399 Winton Road South Rochester, New York 14623 585-334-6000

❱ www cprochester org

❱ CP Rochester helps individuals of all ages and abilities to determine their own pathways in life . The nonprofit partners with individuals, families and the community to fulfill the individual’s right to live a productive and rewarding life CP Rochester provides a wide range of quality health, education-

al, residential and support services in the Greater Rochester area to assist individuals in achieving their goals The organization envisions a community where people of all abilities lead rewarding lives Meaningful partnerships are nurtured to ensure all doors are open, and opportunities are available for everyone

DePaul

1931 Buffalo Road Rochester, NY 14624 585-426-8000

❱ www depaul org

❱ This nonprofit has addiction prevention, affordable housing and vocational programs, senior living communities and residences for those have mental health issues, and provides other services as well

Empowering People’s Independence (EPI) 1650 South Ave.

Rochester, NY 14620 585-442-4430

❱ www epiny org

❱ Empowering People’s Independence (EPI),

Meals Daily Housekeeping Weekly
Transportation to medical appointments
Free Grocery & Pharmacy Delivery
Emergency Response System
On-site Physician & Lab
Medication Management
24/7 personal care aides
Assistance with showering • Laundry service
Case Management . . . . . to mention
services!
1340 Parkwood Drive
Macedon •
just a few
Enriched Living Services: Locally Owned
Locally Owned
• Villas for Lease IndependentLivingandEnrichedLiving Setinaconvenientpark-likecampussetting,a few ofour amenities&servicesinclude: Formoreinformation,visitparkwoodheights.com Call Us Today!315.986.9100or585.223.7595 1340 Park woodDrive• Macedon •MealsDaily •Housekeeping Weekly • Transportationtomedical appointments • FreeGrocery&PharmacyDelivery •Emergency ResponseSystem •On-sitePhysician&Lab •MedicationManagement •24/7personalcareaides •Assistancewithshowering •Laundryservice •CaseManagement .....tomentionjustafewservices! EnrichedLivingServices: LocallyOwned
Parkwood
Heights Senior Living Campus
Senior Apartments
Locally Owned
IndependentLivingandEnrichedLiving Setinaconvenientpark-likecampussetting,a
Parkwood Heights Senior Living
Campus
Senior Apartments • Villas for Lease
few ofour amenities&servicesinclude: Formoreinformation,visitparkwoodheights.com Call Us Today!315.986.9100or585.223.7595
•Housekeeping
• Transportationtomedical
•Emergency ResponseSystem •On-sitePhysician&Lab •MedicationManagement •24/7personalcareaides •Assistancewithshowering •Laundryservice •CaseManagement .....tomentionjustafewservices! EnrichedLivingServices: LocallyOwned
Heights Senior Living Campus Locally Owned Senior Apartments • Villas for Lease IndependentLivingandEnrichedLiving Setinaconvenientpark-likecampussetting,a few ofour amenities&servicesinclude:
Call Us Today!315.986.9100or585.223.7595 1340 Park woodDrive• Macedon •MealsDaily •Housekeeping Weekly • Transportationtomedical appointments • FreeGrocery&PharmacyDelivery •Emergency ResponseSystem •On-sitePhysician&Lab •MedicationManagement •24/7personalcareaides •Assistancewithshowering •Laundryservice •CaseManagement .....tomentionjustafewservices! EnrichedLivingServices: LocallyOwned Senior Apartments • Villas for Lease
•MealsDaily
Weekly
appointments • FreeGrocery&PharmacyDelivery
Parkwood
Formoreinformation,visitparkwoodheights.com
Senior
Locally Owned
www.facebook.com/NCADDRA/ www.ncadd-ra.org www.facebook.com/NCADDRA/ Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 57
Parkwood Heights
Living Campus
www.ncadd-ra.org

previously Epilepsy-Pralid, provides comprehensive services to children and adults with developmental disabilities, and neurological and chronic health conditions EPI’s offerings include Self-Direction, Residential Services, Day and Community Habilitation, Health Homes, and Respite EPI also offers the only week-long camp for children and young adults with epilepsy in New York State Serves Finger Lakes, Western and Central NY, and the Southern Tier

Finger Lakes Community Health

Geneva Community Health

601-B Washington St. Geneva, NY 14456 315-781-8448

Newark Community Health

513 West Union St. Newark, NY 14513 315-573-7577

Sodus Community Health

6341 Ridge Road Sodus, NY 14551 315-483-1199

Penn Yan Community Health Dental

160 Main Street, Penn Yan, NY 14527 315-536-2024

Dundee Dental Center

6 Stoll Street

Dundee, NY 14837 607-243-7080

Ovid Community Health

7150 N. Main Street Ovid, NY 14521 607-403-0065

Port Byron Community Health

60 Main Street

Port Byron, NY 13140 315-776-9700

Bath Community Health 6890 County Route 113 Bath, NY 607-776-3063

❱ Note: Bath facility is a new Call to make sure it is open

❱ Offers medical, dental and behavioral health care, reproductive health services, treatment for STDs and other services Offers a sliding fee discount program based on family size and household income No patients are turned away due the inability to pay for services, health insurance status or citizenship

Family Counseling Service of the Finger Lakes, Inc.

❱ www fcsfl org

• Main Office

671 South Exchange St.

Geneva, NY 14456

315-789-2613

• Ontario County Office

514 South Main St.

Canandaigua, NY 14424

585-394-8220

Newark Office

150 Van Buren Street

Newark, NY 14513

315-331-8494

❱ Provides professional, confidential services that help individuals and families resolve parent-child conflicts and marital difficulties, and deal with low self-esteem, depression, communication issues, work-related stresses and family violence Also provides Hispanic bilingual family services and LGBTQ support and advocacy Telehealth services available

Hickok Center for Brain Injury

2320 Brighton Henrietta Townline Road, Suites 400 and 500

Rochester, NY 14623

585-271-8640

❱ www hickokcenter org

❱ The Hickock Center for Brain Injury’s offerings include structured day and evening programs, independent living skills programs and vocational services All are provided in a safe, supportive environment in which adults who have suffered brain injuries and other neurological challenges can design and direct their own life journeys

Huther Doyle Health Home

360 East Ave.

Rochester, NY 14604

585-325-5100

www.hutherdoyle.com

❱ Health Homes is a case management system that helps Medicaid recipients stay healthy while avoiding hospital stays and visits to emergency rooms Those eligible for the program must either struggle with two or more chronic health conditions (such as diabetes, heart disease or a substance abuse disorder), or have a significant mental illness, or be living with HIV/AIDS The program’s case managers help their clients navigate health care systems, coordinate their medical appointments and link them to sources of affordable housing, food, clothing, transportation and other necessities

Livingston County Department of Social Services

1 Murray Hill Drive

Mt. Morris, NY 14510

585-243-7300

❱ livingstoncounty us/274/Social-Services

❱ Offers programs that provide a myriad of social and financial services for children, adults and families who reside in the county, including child and adult protective services The agency also provides financial assistance, help with utility costs, and other forms of aid . Some programs have income eligibility requirements

Monroe County Department of Human Services

111 Westfall Road

Rochester, NY 14620

585-753-6000

❱ www monroecounty gov/hs

❱ Offers a comprehensive list of services that promote a higher quality of life for Monroe County’s families, children, elderly and disadvantaged adults

Ontario County Mental Health Center

❱ https://ontariocountyny gov/99/Mental-Health

❱ Provides evaluation, treatment and referral services for Ontario County residents aged five-yearsold and above

• Canandaigua Office

3019 County Complex Dive

Canandaigua, NY 14424

585-396-4363

Ontario County Social Services

❱ https://ontariocountyny gov/118/Social-Services

❱ Provides a wealth of services that support and protect families and individuals, and encourage personal responsibility and self-sufficiency

• Canandiagua Office

3010 County Complex Drive

Canandaigua, NY 14424

585-396-4060

877-542-8938

Geneva Office

83 Seneca St., Geneva, NY 14456

315-789-1767

RESOURCE DIRECTORY 58 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

The Salvation Army of Greater Rochester

70 Liberty Pole Way, PO Box 41210

Rochester, NY 14604 585-987-9500

❱ https://rochesterny salvationarmy .org/empire/ rochester/

❱ Offers a great number of services Those include emergency and family services, food pantries, after-school and summer programs for youth, programs that provide holiday meals for families and Christmas gifts for children, and Adopt-A-Family

St. Joseph’s Neighborhood Center

417 South Ave. Rochester, NY 14620 585-325-5260

❱ www sjncenter org

FREE LEGAL AID/ADVOCACY

❱ Provides comprehensive health care, social work services and counseling to uninsured or underinsured individuals and families Call to set up initial appointment

United Way of Greater Rochester and the Finger

Lakes

75 College Ave. Rochester, NY 14607 585-242-6400

❱ uwrochester org

❱ United Way of Greater Rochester’s mission is to unite the good will and resources of the Greater Rochester community so that everyone can thrive Serves Genesee, Livingston, Monroe, Ontario, Wyoming and Wayne counties

Veterans Outreach Center

447 South Ave. Rochester, NY 14620 585-546-1081

❱ https://veteransoutreachcenter org

❱ Offers transitional housing, mental health services, educational and vocational training programs and other supportive services for veterans and their families . Also offers some substance abuse and mental health services onsite Provides referrals to community resources for more intensive substance abuse treatment, domestic violence issues, post-traumatic stress disorders, parenting skills, and other programs

Volunteers of America Upstate New York (VOA)

214 Lake Ave. Rochester, NY 14608

Geneva (serves Livingston, Ontario, Seneca, Yates and Wayne counties)

361 South Main St. Geneva, NY 14456 315-781-1465 866-781-5235

Lawyers Serving Warriors

National Veterans Legal Services Program PO Box 65762

Washington, DC 20035 202-265-8305

❱ www nvlsp org/what-we-do/lawyers-serving-warriors

❱ The Lawyers Serving Warriors program offers pro bono legal help to veterans who have disability claims .

Legal Assistance of Western New York (LawNY)

❱ A nonprofit law firm that provides free legal advice or assistance to people across Western New York who have civil legal problems, including those arising from evictions, unemployment disputes, foreclosures and other issues lawny.org

Rochester

1 West Main St., Suite 400 Rochester, NY 14614 585-325-2520

Lifespan Guardianship Program

1900 S Clinton Ave. Rochester, NY 14618 585-244-8400

❱ www lifespan-roch org/financial

❱ A court can appoint Lifespan as a guardian for an older adult who has been deemed incapacitated In that role, the nonprofit might make financial, legal, medical and housing decisions on behalf of that individual The court might reimburse Lifespan for its services, using the individual’s assets

The Legal Aid Society of Rochester

1 West Main St., Suite 800 Rochester, NY 14614 585-232-4090

❱ lasroc org

❱ Not-for-profit organization that provides direct civil legal services to eligible adults and children in situations that involve education, family, housing, consumer and immigration law Will also represent children in family court Covers Monroe, Wayne, Genesee, Livingston, Ontario and Orleans counties

Seeks to make sure that those seeking justice receive full and fair hearings

The Veterans Consortium Pro Bono Program

O Street

Washington, DC 20037 202 628-8164

Toll Free: 888-838-7727

❱ This program offers the services of attorneys free of charge to veterans and their qualifying family members who have an appeal pending at the U .S . Court of Appeals for Veterans Claims Appellants who have filed an appeal with the Court can request assistance from The Veterans Consortium

JustCause NY

Telesca Center for Justice

1 West Main St. Rochester, NY 14614 585-232-3051

❱ www vlsprochester org

❱ Provides free legal help for low-income Monroe County residents who are facing non-criminal legal problems Attorneys volunteer their time in order to make sure that low-income people can access the legal system when serious issues arise The attorneys handle cases involving family, consumer and health law

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 59

585-647-1150

❱ www voaupny org

❱ Helps those in local communities emerge from poverty, become more self-reliant and reach their full potential To those ends, the VOA provides child care, housing and support services for the homeless, employment services, life skills training and other forms of assistance

AIDS/HIV SERVICES

Action Front Center

Action for a Better Community

33 Chestnut St., 2nd Floor Rochester, NY 14604 585-325-5116

❱ www abcinfo org/action-front-center/

❱ Provides testing, educational programs, supportive services, case management and other assistance for those in the greater Rochester area who are living with or affected by HIV/AIDS

Anthony L. Jordan Health Center

See under “Agencies — Health / Human Services”

MOCHA Center /Trillium Health

470 West Main St. Rochester, NY 14608 585-420-1400

❱ www trilliumhealth org/

❱ A space in which LGBTQ people of color can socialize, network and address health issues Provides free HIV testing, safer sex tools, sex education and other services Focuses on LGBTQ communities of color, but all are welcome

Monroe County Department of Health Sexually Transmitted Disease Clinic

Bullshead Plaza

855 West Main St. Rochester, NY 14611

585-753-5481

❱ Offers STD testing, educational information about STDs and HIV, and instruction in how to reduce risky sexual behavior and make healthier choices

No appointment is needed All services are free and confidential, and those under the age of 18 need not have a parent’s consent to be seen

Planned Parenthood of Central and Western New York

114 University Ave.

Rochester, NY 14605

15 Lafayette Ave.

Canandaigua, NY 14424

866-600-6886

❱ Planned Parenthood protects and supports every person’s right to make voluntary, informed decisions about their sexual and reproductive health in order to help them lead healthy and fulfilling lives To those ends, it offers s health care for adults and teenagers, pregnancy testing and services, birth control, abortion care, STD and HIV testing and treatment, education, resources and referrals for those in need of transgender hormone therapy and more All services are confidential and given to those who have or do not have health insurance

Trillium Health

❱ Trillium’s medical professionals, health educators, care managers and pharmacists work together to provide community-based, high-quality primary and specialty health care, including LGBTQ-affirming care

Main Office and Pharmacy

259 Monroe Ave. at Monroe Square Rochester, NY 14607

585-545-7200

800-266-9292

❱ www trilliumhealth org

Harm Reduction Services

39 Delevan St. Rochester, NY 14605

585-454-5556

Center for Gynecological Care & Wellness, Pathway Pediatrics and Pharmacy

170 Science Parkway Rochester, NY 14620

585-545-7200

ASSOCIATIONS / FOUNDATIONS

Alzheimer’s Association, Rochester & Finger Lakes Region

200 Meridian Center Blvd., Ste. 110 Rochester, NY 14618

24/7 Helpline 1-800-272-3900

❱ www .alz .org/rochesterny

❱ The leading voluntary health organization in dementia care, support, and research, the Alzheimer’s Association, Rochester & Finger Lakes Region serves individuals who live with Alzheimer’s and related dementias and their caregivers in Chemung, Livingston, Monroe, Ontario, Schuyler, Seneca, Steuben, Wayne and Yates counties A team of professional care coordinators will help your family navigate the difficult decisions and uncertainties you face at every stage of the disease . The nonprofit also funds a multitude of research initiatives in an effort to find new methods of treatment and prevention, and a cure for the progressive disease

❱ To set up a care consultation, join a support group, or register for social activities and educational programs call 1-800-272-3900

ALS Association Upstate New York Chapter

135 Old Cove Road, Suite 213 Liverpool, NY 13090 315-413-0121

❱ www als org/upstate-new-york

❱ Covers 48 counties in New York State, including Cayuga, Chemung, Livingston, Monroe, Ontario, Schuyler, Seneca, Steuben, Yates counties

❱ The ALS Association offers help and hope to those facing ALS (Amyotrophic Lateral Sclerosis) and their families through supporting research into the disease and its treatment In addition, the association helps individuals and families connect with chapter programs, services and resources that are available in New York State

American Diabetes Association

P.O. Box 7023

Merrifield, Virginia 22116-7023

https://diabetes.org/ 888-342-2383

❱ Offers a variety of free programs, workshops and other services for those living with diabetes and their friends and families, including Camp Aspire, a summer camp for children

American Heart Association/American Stroke Association

444 Liberty Ave., Ste. 1300, Pittsburgh, PA 15222 585-371-3227

❱ This nonprofit offers a variety of services in a bid to create a world free of heart disease and stroke, and one in which people live longer, healthier lives

RESOURCE DIRECTORY 60 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

These include referring those interested to classes in smoking cessation and CPR, advocating for the establishment of local walking and biking routes and seeking to make healthier food options available in neighborhoods The nonprofit also supports efforts to give children opportunities to be more physically active while in school

American Lung Association in New York, Rochester

1595 Elmwood Ave. B1 Rochester, NY 14620

585-442-4260

800-LUNGUSA (800-586-4872)

❱ www lung org

❱ The American Lung Association supports research and educational efforts and engages in advocacy in order to improve lung health, prevent lung disease and save lives It has four strategic imperatives: to defeat lung cancer, reduce the burdens of lung disease upon those affected by it and their families, eliminate tobacco use and tobacco-related diseases, and improve the air we breathe overall

Brain Injury Association of New York State

5 Pine West Plaza, Suite 506

Albany, NY 12205

518-459-7911

Family Helpline: 800-444-6443

❱ info@bianys .org

❱ email: rochesterchapter@bianys org

❱ The mission of this statewide non-profit is to minimize the incidence of brain injury, and to support, educate and advocate for adults and children who have suffered such injuries and their families The Association offers prevention programs, professional development programs, a video and publications library and a toll-free family help line, and has chapters and support groups throughout New York State

Cystic Fibrosis Foundation – Western New York

100 College Parkway, Suite 280 Williamsville, NY 14221 716-204-2535

❱ www cff org

❱ www cff org/chapters/western-new-york-chapter

❱ Serves the Rochester and Buffalo areas

❱ The Cystic Fibrosis Foundation is dedicated to finding a cure for cystic fibrosis, and helping all who have the disease lead full, productive lives To those ends, the nonprofit funds research into the disease and its treatment, promotes individualized treatment, and strives to ensure that those who have been diagnosed with cystic fibrosis have access to high-quality, specialized care

Crohn’s & Colitis Foundation Western and Central New York Chapter 2117 Buffalo Road #299 Rochester, NY, 14624 888-694-8872

❱ www crohnscolitisfoundation org/chapters/ rochester

❱ Serves Rochester, Syracuse, Binghamton and the rest of western New York

❱ The Crohn’s & Colitis Foundation is dedicated to finding cures for Crohn’s disease and ulcerative colitis, and to improving quality of life for children

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 61

and adults who are affected by those diseases To those ends, the nonprofit sponsors research, offers educational programs for patients and healthcare professionals, and provides supportive services that can help people cope with the diseases Crohn’s disease and ulcerative colitis are collectively known as inflammatory bowel diseases (IBD) For information on support groups, call the foundation

Huntington’s Disease Society of America

Northeast Region

505 Eighth Ave. Suite 902

New York, NY 10018

212-242-1968

800-345-HDSA

❱ https://northeast hdsa org/

❱ Provides community and educational services, advocacy and support for research in an effort to improve the lives of all affected by Huntington’s disease

March of Dimes

National Office

1550 Crystal Drive, Suite 1300 Arlington, VA 22202

888-663-4637

❱ www marchofdimes org

❱ The March of Dimes is a nationwide nonprofit that seeks to improve the health of babies and reduce infant mortality through preventing premature birth and birth defects Local chapters make available funds for projects that are designed to meet pregnant women’s perinatal needs

Mental Health Association of Rochester/ Monroe County, Inc.

❱ www mharochester org/

• Main Office

320 N. Goodman St. N., #202

Rochester, NY 14607

585-325-3145

• Self-Help Drop-In Support Services

344 South Goodman St. Rochester, NY 14607

585-325-3145, x300

• Life skills

344 South Goodman St.. Rochester, NY 14607

585-325-3145, x 210

• Livingston County

Zion Episcopal Church

10 Park Place/P.O. Box 206

Avon, NY 14414

585-325-3145, x 401

• Ontario County

120 North Main St. Canandaigua, NY 14424 585-325-3145, x501

❱ Provides creative wellness opportunities, a sevenday-a-week Self-Help Drop-In Service, housing and employment assistance, parenting classes and advocacy, life skills workshops and other services that promote mental wellness

❱ See website for a list of support groups

Muscular Dystrophy Association (MDA)

National Office

161 N. Clark, Suite 3550 Chicago, IL 60601 800-572-1717

❱ www mda org/

❱ MDA supports research into life-changing treatments for multiple dystrophy and related diseases Outside the US government, the nonprofit is the largest source of funding for such research

National Kidney Foundation

1344 University Ave., Suite 270 Rochester, NY 14607 585-598-3963

❱ infoupny@kidney org

❱ Helpline, NKF Cares: 855-653-2273, or email nkfcares@kidney org

❱ The National Kidney Foundation is dedicated to preventing kidney disease, raising awareness of the illness and supporting its treatment NKF Cares, the nonprofit’s helpline, gives those suffering from kidney disease, their family members and their caregivers access to some of the support they need, along with information on kidney disease, organ donation and organ transplantation

American Stroke Association

No physical offices. All services remote. 585-371-3227

❱ www stroke org/en/

❱ Strives to reduce the incidence and impact of stroke, and to meet the needs of stroke survivors, their caregivers, and healthcare professionals who are in the nationwide stroke community It also provides supports for those impacted by stroke, and other services

Parkinson’s Foundation New York and New Jersey

1359 Broadway, Ste. 1509

New York, NY 10018

Helpline: 1-800-4PD-INFO (473-4636)

❱ www parkinson org/NYNJ

❱ The Parkinson’s Foundation conducts research, education, and public advocacy related to Parkinson’s disease

Rochester Area Community Foundation

500 East Ave.

Rochester, NY 14607

585-271-4100

❱ www racf org

❱ The Community Foundation partners with generous philanthropists and community organizations to improve the quality of life for people who live and work in the eight-county region it serves, which includes Monroe, Ontario and Livingston counties As a leading grantmaker, the nonprofit focuses upon two main goals: creating an equitable community, and strengthening the region’s vitality

AUTISM SERVICES

AutismUp

50 Science Parkway (HQ located at the Golisano Autism Center)

Rochester, NY 14620

585-248-9011

❱ Email: contact@autismup org

❱ Web: www autismup org

❱ AutismUp’s mission is to expand and enhance opportunities to improve quality of life for individuals with autism, those with developmental disabilities, and their families, as well as those who do not have a diagnosis The nonprofit offers its clients training in social skills and readiness skills, along with supported fitness, recreation, sensory regulation and community transition programs It also provides family navigation, advocacy, and educational programs and other supportive services for parents, caregivers, professionals, first responders, businesses and schools AutismUp serves over 2,500 families in Greater Rochester and the surrounding area

Golisano Autism Center, Inc.

50 Science Parkway

Rochester, NY14620

585-685-8300

www.golisanoautismcenter.org

RESOURCE DIRECTORY 62 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

The Autism Helpline

8AM – 5PM, Monday through Friday for any reason 1-866-AUTISM-4

❱ To leave a message after hours, email: HelpLine@ GolisanoAutismCenter org

❱ The Golisano Autism Center is transforming the delivery of autism services in the region A comprehensive, enriched and innovative model co-locates resources offered by multiple providers and experts in ASD (autism spectrum disorder) who have knowledge in their specific service areas Clinical, educational, recreational, social and transitional services help fulfill the needs of a growing community of individuals with autism from early intervention through adulthood The Golisano Autism Center is positioned on a bus line and centrally located for families from the Greater Rochester and surrounding areas Fragmented autism services are a thing of the past

BEREAVEMENT SUPPORT GROUPS

CURE Childhood Cancer Association

200 Westfall Road Rochester, NY 14620 585-473-0180

❱ www curekidscancer .com

First Wednesday of the month, 7 p.m. – 8:30 p.m. Typically meets in person at 200 Westfall Road, but could switch to Zoom meetings if necessary.

Huther Doyle

360 East Ave. Rochester, NY 14604 585-325-5100

www.hutherdoyle.com

❱ Provides bereavement groups for those who have lost a loved one due to substance abuse Groups are facilitated by specially trained and certified grief counselors, and meet via Zoom on the first and third Tuesday of the month from 7 to 8 p m Call main number to learn how to access meetings

Livingston County Bereavement Group

St Timothy’s Lutheran Church

5015 Lakeville Rd

Geneseo, NY 14454

585-243-4490

General:

2nd Monday of the month, 6-7:30 p.m.

For young widows and widowers:

1st Thursday of the month, 6:30-8:00 p.m.

Contact: Serena Kniffin, 585-243-7290, skniffin@

co.livingston.ny.us

GriefShare Bereavement Support Groups in the Rochester Area

❱ To obtain information on groups or register for them, go to www griefshare org and enter your zip code

Compassionate Friends

❱ A self-help organization offering friendship, understanding, and hope to bereaved families that have experienced the death of a child

Rochester Chapter

First Unitarian Church Rochester

220 Winton Road South Rochester, NY 14620

Phone Contact: Steven 585-727-9584

❱ Email: stecola1214@yahoo com

❱ http://www tcfrochester org

2nd & 4th Tuesday of each month 7:15 – 9:00 p.m.

Rochester Regional Health Bereavement Support Groups

❱ Rochester Regional Health offers bereavement support groups for those whose loved ones received hospice care within the health system

❱ Call 585-214-1000 and ask for bereavement services to register for groups Only those whose loved ones received hospice care from Rochester Regional Health can register

UR Medicine Home Care Bereavement Support Groups

❱ For information on groups, go to: www urmc rochester edu/home-care/hospice-care/bereavement aspx

BLIND & VISUALLY IMPAIRED

Goodwill of the Finger Lakes Vision Center

422 S. Clinton Ave.

Rochester NY, 14620 585-232-1111

❱ www .goodwillfingerlakes .org

❱ The Goodwill of the Finger Lakes Vision Center’s rehabilitation services help children and adults learn the skills needed to overcome the challenges of living with vision loss Individuals who participate

in the services learn how to make the best use out of any remaining vision they may have, learn adaptive techniques to carry out everyday tasks, learn techniques to travel safely, are supported during their emotional adjustment to vision loss and may receive training to secure employment or advance their career

CANCER SERVICES

American Cancer Society

1120 South Goodman Street Rochester, NY 14620 800-227-2345

❱ cancer org

❱ Offers a multitude of services for those who have or have had cancer, including one-to-one and group support, financial assistance with transportation and pain medication costs, temporary housing for those in treatment, and information on cancer, its treatment, and its prevention

Breast Cancer Coalition of Rochester

1048 University Ave. Rochester NY 14607 585-473-8177

❱ http://bccr org

❱ info@bccr org

❱ Provides education and support programs and advocacy for those who have been diagnosed with breast and gynecological cancer, or have survived the diseases

CURE Childhood Cancer Association

200 Westfall Road

Rochester, NY 14620 585-473-0180

❱ www curekidscancer com

❱ Provides emotional, educational and financial support that can improve the lives of families coping with childhood cancer or a chronic blood disorder

Cancer Support Community Rochester

Formerly Gilda’s Club Rochester 255 Alexander St. Rochester, NY 14607 585-423-9700

❱ cscrochester org

❱ A welcoming community of free support for the

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 63

adults, teens and children who are living with cancer, and for their families and friends

Corporate Angels Network

Westchester County Airport

1 Loop Road White Plains, NY 10604

914-328-1313

❱ corpangelnetwork org

❱ Arranges free nationwide transportation aboard corporate aircraft for cancer patients going to or from recognized treatment facilities Participation is open to all cancer patients, as well as bone marrow and stem cell donors and recipients Patients may travel as often as necessary, and there is no financial requirement Though the nonprofit is based in White Plains, the aircraft that performs the service can take off and land at locations around the country

James P. Wilmot Cancer Center

601 Elmwood Ave.

Rochester, NY 14642

585-275-5830

❱ http://www urmc rochester edu/cancer-center

❱ The Wilmot Cancer Center offers world-class cancer treatment at its inpatient and many outpatient facilities while conducting pivotal research of the disease and its treatment

Leukemia and Lymphoma Society

800-784-2368

❱ leukemia-lymphoma org

❱ Nonprofit serves people who have leukemia, lymphoma, Hodgkin’s disease, multiple myeloma and myelodysplastic syndrome Provides grants to assist with the cost of specific treatments, transportation, x-rays, HLA typing of bone marrow donors and specific medications A list of drugs eligible for reimbursement is available on request Also offers information about leukemia and related blood disorders, and makes speakers available to address those subjects

National Cancer Institute (NCI)

800-4-CANCER (422-6237

cancer.gov

NCIinfo@nih.gov

Provides personalized information by telephone and answers requests for written materials.

❱ Supports, conducts and leads cancer research efforts around the country in order to advance scientific knowledge regarding cancer and its treatment and help all people live longer, healthier lives The agency’s Cancer Information Service (CIS) can help

answer cancer-related questions for patients, their families and friends, and health care providers and researchers

New York State Department of Health Cancer Services Program

❱ www health ny gov/diseases/cancer/services/

❱ Free breast, cervical and colorectal cancer screenings for men and women who reside in New York State, lack health insurance or have health insurance that might make cancer screenings and diagnostic services unaffordable, and meet age and income eligibility requirements Call 1-866-442-CANCER (2262) to find the cancer services provider nearest you

13thirty Cancer Connect

1000 Elmwood Ave. Rochester, NY 14620 585-563-6221

❱ www 13thirty org

❱ Offers the support, resources, advocacy services and recreational opportunities that help teens and young adults live with cancer Cancer Support Groups

Adult Brain Tumor Network

❱ For those with a diagnosis of a primary brain tumor and their caregivers

❱ Zoom meetings on Mondays from 7-8:30 p m Call 585-276-4708 or email WilmotCommunityResHelp@ URMC Rochester edu to register Free and open to the public

Caregivers Group

❱ Provides information and support for the caregivers of those who have any form of cancer

❱ Zoom meetings on the second Wednesday of the month from 2 to 3:30 p m Free and open to the public Call 585-276-4708 or email WilmotCommunityResHelp@URMC Rochester edu to register

Gastro-Intestinal Cancer Support Group

❱ A group for those who have pancreatic, colorectal, liver, esophageal stomach and other GI cancers and their care partners

❱ Monthly Zoom meetings, call for days and times

Free and open to the public Call 585-276-4708 or email WilmotCommunityResHelp@URMC Rochester edu to register

Lynch Syndrome Virtual Support Group

❱ For those who have Lynch syndrome (a genetic predisposition to cancer) or their family members

❱ Email carol_lustig@urmc .rochester .edu for the link to the group, call 585-276-4708 or email WilmotCommunityResHelp@URMC Rochester edu to register

Melanoma/Skin Cancer Support Group

❱ For those who have melanoma or skin cancer and their care partners

❱ Zoom meetings on the third Wednesday of each month from 5:30 to 7 p m Free and open to the public Call 585-276-4708 or email WilmotCommunityResHelp@URMC Rochester edu to register

Sodus Cancer Support Group

❱ Father Cavanaugh Parish Center Church of the Epiphany

105 W. Main St.

Sodus, NY

Meets first Thursday of the month 1:30-3 p.m.

Support for People with Oral, Head & Neck Cancer (SPOHNC-Rochester)

❱ Local chapter of SPOHNC (Support for People with Oral, Head & Neck Cancer), which supports those with oral, head and neck cancers and their caregivers

❱ Zoom meetings on the first Thursday of the month (except July) from 5-6:30 p .m . Free and open to the public Call 585-276-4708 or email WilmotCommunityResHelp@URMC Rochester edu to register

Young Adult Leukemia Forum Support Group: For Wilmot Cancer Institute patients ages 19 to 39 with a diagnosis of leukemia.

❱ Currently meets the fourth Wednesday of each month from 5 to 6:30 p m on Zoom To learn more or

RESOURCE DIRECTORY 64 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

register, call 585-276-4708 or email WilmotCommunityResHelp@URMC Rochester edu

CAREGIVER RESPITE SERVICES

Aaron Manor

100 St Camillus Way Fairport, NY 14250 585-377-4000

❱ aaronmanor com

❱ A 140-bed nursing facility offering short-term and long-term care, as well as memory care, hospice services and respite services for caregivers

Partners in Caring Respite Program (Lifespan)

1900 S. Clinton Ave. Rochester, NY 14618 585-244-8400

❱ www lifespan-roch org/caregivers

❱ Gives breaks to the caregivers of those who have early-stage Alzheimer’s disease or dementia, or are demonstrating noticeable forgetfulness, allowing the caregivers to take time for themselves or run errands

Finger Lakes Health Respite Care Facilities

315-787-4733

www.flhealth.org

The Homestead at Soldiers & Sailors Memorial Hospital

418 N. Main St. Penn Yan, NY 14727

Living Center at Geneva – North

75 Mason St. Geneva, NY 14456

❱ Respite Care is scheduled short-term care for an individual who may require nursing services for a specific period of time Finger Lakes Health’s respite program offers all the amenities that long-term residents are afforded Staff members assist patients with ambulating, eating and personal hygiene Patients can participate in many recreational activities, eat in beautifully decorated dining rooms, or have their meals served in their rooms

CHILDREN / FAMILY

SERVICES

Baden street Settlement Alvin Wesley Child Development Center

500 N. Clinton Avenue Rochester, NY 14605 585-232-4330

❱ https://badenstreet org/child-development-center/

❱ Provides day care services designed to meet the physical, emotional, social and cognitive needs of children aged 6 weeks to 12 years old

Big Brothers Big Sisters of Greater Rochester

37 South Washington St. Rochester, NY 14608 585-442-2250

❱ www .BeABig .org

All programming is free of charge for breast and gynecologic cancer survivors and their caregivers. If you have breast or gynecologic cancer... WE CAN HELP. YOU ARE NOT ALONE. ( 585) 473-8177 BreastCancerCoalition.org SUPPORT • EDUCATION • ADVOCACY • RESEARCH Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 65

❱ Provides one-to-one mentoring for children 8 to 16 years old living in Monroe, Wayne, Ontario, Livingston, Genesee, Wyoming, Orleans, and Yates counties

Bivona Child Advocacy Center

1 Mount Hope Ave. Rochester, NY 14620 585-935-7800

❱ www BivonaCAC org

❱ Offers children who have been sexually or physically abused a safe, welcoming setting in which they can begin the process of healing Facilitates the collaboration of social service and legal agencies in order to protect, counsel and treat child victims and their families, and assist with the investigation and prosecution of abusers

Community Child Care Center

170 Troup St. Rochester, NY 14608 585-232-3250

communitychildcarecenter@frontiernet.net

❱ Not-for-profit childcare center for children 3 to 4-years-old

CompassionNet

Formerly Lifetime Care

330 Monroe Ave. Rochester, NY 14607

1-800-308-3914

❱ www rochesterregional org/services/homehealth-care/our-services/maternal-and-pediatric/ compassionnet

❱ Community-based perinatal and pediatric palliative care program that offers support and care to families that are caring for child that has a potentially life-threatening illness or are preparing for the birth of a child with a serious medical condition The nonprofit’s interdisciplinary team collaborates with other providers to address the child’s and family’s physical, social, emotional and spiritual needs, and to improve the quality of life of both

CP Rochester

3399 Winton Road South Rochester, New York 14623

585-334-6000

❱ www cprochester org/

❱ CP Rochester helps those of all ages and abilities

to determine their own pathways in life, and live productive and rewarding lives, through partnering with individuals, their families and their communities Provides a wide range of quality health, educational, and support services in the Greater Rochester area to assist individuals in achieving their goals The nonprofit envisions a community where people of all abilities lead rewarding lives

The Crisis Nursery of Greater Rochester

201 Genesee Park Blvd. Rochester, NY 14619 585-235-5750

Owen’s House

464 Rosewood Terrace Rochester, NY 14609 585-482-2561

❱ Centerforyouth net

❱ 24-hour crisis line: 585-271-7670

❱ Provides free, temporary care for babies and children while their families are in crisis due to medical emergencies, unexpected illnesses, accidents or other factors The organization also refers parents and caregivers for the assistance that can help them cope with and overcome difficult situations

Daystar Kids

700 Lac De Ville Blvd. Rochester, NY 14618 585-385-6287

❱ www daystarkids org

❱ Pediatric day-respite center that helps a family successfully transition an infant or young child who has special health care needs from the hospital to home, and supports that child’s healthy development through to kindergarten enrollment

Dream Factory of Rochester, Inc.

PO Box 308 East Rochester, NY 14445 585-234-0740

❱ rochester@dreamfactoryinc org

❱ www dreamfactoryrochester org

❱ Fulfills the dreams of children aged 3 through 18 who have been diagnosed with critical or chronic illnesses

Friendship Children’s Center, Inc.

310 Fernwood Ave. Rochester, NY 14609

585-342-7250

❱ Private, nonprofit childcare center that offers year-round care for children 18 months old to 12 years old

Happiness House

www.happinesshouse.org

• 731 Pre-Emption Road

Geneva, NY 14456

315-789-6828

• 5415 County Road 30

Canandaigua, NY 14424

585-394-9510

• 4731 Maple Ave. Stanley, NY 14561 585-526-7023

❱ An educational, residential, health and human service organization that excels in providing innovative and cost-effective services of the highest quality to children and adults with and without disabilities through collaboration with families and partners around the Finger Lakes community

Make-A-Wish Western New York, Rochester

Regional Office

10 Office Parkway, Suite 500 Pittsford, NY 14534 585-272-9474

(888) 336-9474

❱ https://wish org/newyork

❱ Dedicated to granting the wishes of children who have life-threatening medical conditions

Oregon Leopold Day Care Center

316 Bay St. Rochester, NY 14605 585-288-0074

❱ oregon-leopold@rochester rr com

❱ www facebook com/OLDCC

❱ Nonprofit childcare center that serves low-income children and families in the northeast quadrant of Rochester and in Rochester’s Children’s Zone For children aged three to 12-years-old

Twelve Corners Day Care Center

585-272-0880

❱ www twelvecornersdaycarecenter com/

RESOURCE DIRECTORY 66 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

❱ Nonprofit day care organization with two sites

❱ Children from 6 weeks of age to 5-years-old go to 155 Canal View Blvd , Rochester, NY, tel 585-2720880

❱ Children five to 12-years-old go to the School Age location, 2131 Elmwood Ave , Rochester, NY, tel 585-271-6830

Villa of Hope

3300 Dewey Ave. Rochester, NY 14616 585-865-1550

❱ www villaofhope org

❱ Provides residential, community-based, educational and behavioral health programs for youth affected by abuse, poverty and mental illness and drug problems at home, and assistance for their families

CLINICAL RESEARCH

Rochester Clinical Research

500 Helendale Road Rochester NY 14609 585.288.0890

❱ www rcrclinical com

❱ Rochester Clinical Research provides access to clinical research studies which advance new medical treatments that improve quality of life RCR has conducted over 1,000 clinical trials and has grown a volunteer database of over 45,000 participants RCR is an industry leader working every day towards medical advancements and changing people’s lives

DISABILITIES

Empowering People’s Independence (EPI) 1650 South Ave. Rochester, NY 14620 585-442-6420

❱ www epiny org

❱ Empowering People’s Independence (EPI), previously Epilepsy-Pralid, provides comprehensive services to children and adults with developmental disabilities, epilepsy and neurological and chronic health conditions EPI’s offerings include self-direction, residential services, day and community habilitation, health homes, environmental modifications and assistive technologies, respite, and structured day and evening programs EPI also offers the only

week-long overnight camp for children and young adults with epilepsy in New York state

Mary Cariola Center

1000 Elmwood Avenue, Suite 100 Rochester, NY 14620 585-271-0761

❱ www marycariola org

❱ Mary Cariola Center is an independent, nonprofit agency that operates a preschool, school and group homes for children and youth with intellectual de-

velopmental disabilities and medical complexities

Serving students and residents from 52 school districts and over 10 counties, Cariola approaches each child with an interdisciplinary team that includes social workers, physical therapists, speech therapists, onsite dental care, complete medical suites and of course teachers and caregivers Cariola has been serving the greater Rochester community since 1949 and has become a vital part of the community

DISABILITY SERVICES

We help people lead healthier lives.

Our programs help people make small changes they can maintain for life

Offered virtually and in person, programs cover topics including:

Baden Street Settlement Nutrition

For additional information, call the Center for Community Health & Prevention at (585) 602-0801

Free Group Programs

Promote Health. Prevent Cancer. An eight-week program aimed at empowering participants to make and maintain changes in diet, physical activity and exposures that can reduce the risk of cancer and other chronic diseases This program is offered both in person and virtually

Commit to Quit!

A six-session virtual program that provides an interactive and understanding environment designed to support your quit journey Each 60-minute session is led by trained lifestyle counselors and nicotine cessation experts

Counseling
Education &
Cessation
Physical Activity Nicotine
Stress Management
Call us at (585) 602-0801 to learn more.
Discovery. Inspiration. Transformation. Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 67

Dr. George C. Simmons Counseling & Support Center

Behavioral Health & Community Services

585 Joseph Ave. Rochester, NY 14605

585-325-4910, x1200

❱ Provides quality professional services for adults to achieve independence and community integration for individuals living with developmental disabilities, mental illness and substance abuse

The Arc of Monroe

See under “Agencies — Health / Human Services”

Center for Disability Rights

497 State St. Rochester, NY 14608

585-546-7510

❱ cdrnys .org

❱ A non-profit community-based advocacy and service organization for those who have all types of disabilities CDR is an independent living center recognized by the National Council on Independent Living

Catholic Charities Family and Community

Services.

1099 Jay St., Bldg. J

Rochester, NY 14611

585-339-9800

❱ cccsrochester org

❱ Provides services for those with developmental disabilities, including service coordination, employment services, housing assistance, in-home support and independence-fostering programs

IMA Group

214 Alexander St., Suite 200

Rochester, NY 14607

585-473-4890

800-897-5252

❱ theimagroup com

❱ A national leader in high-quality medical, psychological, speech and language evaluations These include social security disability examinations, VA compensation and pension examinations, employability evaluations and occupational health evaluations Also offers drug screens on a walk-in basis from 8:30 a m to 4:00 p m Monday through Friday . Call for additional information

Lifespan of Greater Rochester Transportation Access (TRAC)

425 Paul Road Rochester, NY 14624

585-426-4120

❱ www lifetimeassistance org

❱ Lifetime Assistance Incorporated offers a full spectrum of services to empower individuals with developmental disabilities and help them achieve their full potential and be included in the community The nonprofit uses its expertise, training and a deep understanding of each person’s specific desires to help create a person-centered plan that will best foster independence, dignity and success That plan can include getting a job in a chosen career field, living as independently as possible and leading a healthy and happy life

Starbridge

1650 South Ave, #200 Rochester, NY 14620

585-546-1700

800-650-4967

❱ starbridgeinc org

❱ Partners with disabled individuals to promote independence and quality of life Connects individuals with educational, employment, health and community living services, and advocates for disability rights at a community level

The Arc of Monroe’s Arc Health Services

2060 Brighton-Henrietta Townline Rd Rochester, NY 14623

585-271-0661

❱ https://arcmonroe org/health-services/

❱ The Arc of Monroe’s Health Services offers occupational therapy, physical therapy, speech therapy, behavioral intervention, nutrition, social work and psychiatric care to people with intellectual and developmental disabilities . This nonprofit’s out-patient Article 16 Clinic is certified by NYS OPWDD (Office for People With Developmental Disabilities) It annually serves more than 700 people who have varying needs in Western and Central New York, and has provided top care for over 20 years

1622 Route 332

Farmington, NY 14425

585-398-0220

❱ cobblestoneartscenter@gmail com

❱ www CobblestoneArtsCenter com

❱ Offers an arts-based day program for adults with disabilities, a community space for live performances, an art gallery featuring area artists, and music lessons

Rochester Accessible Adventures (RAA)

Mailing Address:

2165 Brighton-Henrietta Town Line Road Rochester, NY 14623 585-491-6011

❱ https://rochesteraccessibleadventures org

❱ Guides communities, nonprofits and businesses in the creation of recreational, sports and tourism programs for persons who are disabled RAA also sponsors a wheelchair basketball team and a sled ice hockey team for adults with disabilities and a wheelchair basketball team for kids .

EDUCATION AND PREVENTION

Action for a Better Community, Inc.

See under “Agencies — Health / Human Services”

Consumer Credit Counseling Service of Rochester

1050 University Ave, Suite A Rochester, NY 14670 585-546-3440

❱ cccsofrochester org

❱ Provides professional financial counseling for individuals that includes the conduct of a detailed income review, the creation of an assets and expenses report and the formulation of a debt management plan The nonprofit also connects those in need with social services and educational materials and resources, and provides specialty services for seniors on representative payee’s and reverse mortgages Clients can also obtain foreclosure prevention, first-time home buyer and pre-imposed bankruptcy counseling

Rochester OASIS

DISABILITIES — RECREATION

Cobblestone Arts Center

259 Monroe Ave. Rochester, NY 14607 585-730-8800

❱ rochester .oasisnet .org/

RESOURCE DIRECTORY 68 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

❱ OASIS is a national educational organization that was created to enrich the lives of mature adults by providing programs on the arts, humanities, selected technologies and health-oriented subjects and technologies, along with the opportunity to volunteer One catalog included a course on the Bill of Rights, at least one book club, Pilates classes and instruction on using an iPhone or Android phone You must pay a very small fee to take most classes

TechAge Adult Computer Learning Center

1200 Edgewood Ave.

Rochester, NY 14618

585-461-2000 ext. 463

❱ https://roctechage org

❱ Offers training in the use of cell phones/tablets and computers and assistance with such devices across several platforms to Rochester-area adults

Veterans Outreach Center, Inc.

See under “Housing / Shelters”

Young Women’s College Prep Charter

School of Rochester

133 Hoover Drive

Rochester, NY 14615

585-254-0320

❱ info@youngwomenscollegeprep org

❱ Provides educational programs for young, urban girls in the 7th through the 12th grades that are designed to increase their leadership skills, career awareness and college readiness

EMPLOYMENT ASSISTANCE

AP Professionals of Rochester, NY LLC

500 Linden Oaks

Rochester, NY 14625

585-381-7350

❱ https://approfessionals com/rochester/

❱ AP Professionals offers job placement services for individuals with accounting and finance, administrative, engineering and operations, and human resources backgrounds, as well as for the firms that desire such individuals

RBA Staffing

150 State St.

Rochester, NY 14614

585-244-1800

❱ rbastaffing com

❱ Full-service screening and employment agency that works with top job seekers and employers

RochesterWorks!

❱ http://rochesterworks org

❱ Offers career advisors, assistance with résumés, workshops, job listings, job fairs and a wide variety of tools that help job seekers secure positions

• Career Center at 100 College Ave., Suite 200 Rochester, NY 14607

585-258-3500

Call for an appointment. Walk-ins allowed to use computers.

• St. Paul Street Career Center

Department of Social Services

Complete, comprehensive mental health, substance use and housing services

Substance Use Disorder Services

Includes medication management, individual, group and family counseling sessions to assist our patients with meeting their treatment and recovery goals

Mental Health Services

A multidisciplinary team of clinicians, nurses, counselors, peers and other support staff use evidence-based practices to assist each patient

Housing Services

Our Housing First approach works to quickly connect individuals experiencing homelessness to permanent housing without preconditions and barriers to entry

Get Help Right Now

If you or a loved one needs help right away, our Open Access is here for you 24/7/365

To access services please call: (315) 471-1564

www.helio.health

Serving,

Are you interested in a career at Helio Health?

Scan to apply today

Syracuse, Rochester, Utica, Binghamton and Gloversville
Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 69

691 St. Paul St., 3rd Floor

Rochester, NY 14605 585-753-6855

❱ As of Oct 22, 2021, the St Paul Street offices only served clients by appointment Call to see whether in-person services allowed

• Waring Road Career Center

NYS Department of Labor

276 Waring Road Rochester, NY 14609 585-266-7760

❱ As of Oct . 22, 2021, contact with this office was only possible by telephone Call to see about in-person services

• Youth Career Center

57 St. Paul Street Rochester, NY 14605 585-258-3500, x3552 rwyouth@rochesterworks.org

Strong Staffing

A division of the University of Rochester Human Resources Dept.

www.rochester.edu/jobopp/strongstaffing/

❱ A temp services agency that places applicants in administrative or support positions such as secretary or clerical positions, food and nutrition services, maintenance, patient transport and sterile processing Most applicants will receive work assignments at the University of Rochester or at Strong Memorial Hospital Positions are not guaranteed to turn into permanent assignments Applicants for some positions must possess a high school diploma, a GED or have one year of continuous, recent work experience

Contact numbers listed on website

GAMBLING

Finger Lakes Problem Gambling Resource Center

211 585-351-2262

❱ sbryant@nyproblemgambling org

❱ FingerLakesPGRC@NYProblemGambling org

❱ nyproblemgamblinghelp org/finger-lakes/

❱ The Finger Lakes PGRC exists to raise awareness on problem gambling and connect individuals and loved ones to local, barrier-free care It offers education, training, referral to treatment, and recovery services

Bone Gym

GYM

2200 Penfield Rd (behind Aldi’s) Penfield, NY 14526 585-282-0660

❱ bonegym com

❱ Bone Gym is not your standard fitness center . We specialize in building bone density (yes, bone) using osteogenic loading based on Wolff’s law That 140-year-old medical principle states that bone in a healthy person or animal will remodel itself over time to become stronger to resist the increased loading, essentially building bone from the inside out It’s an entirely natural process which also lowers blood sugar A1C levels for Type 2 diabetics and pre-diabetics We also improve balance

HEALTH CENTER

Center for Community Health & Prevention

46 Prince St. Rochester NY 14607 585-602-0801

❱ www urmc rochester edu/community-health

❱ The Center for Community Health & Prevention at the University of Rochester Medical Center offers a wide variety of programs and initiatives aimed at preventing disease to create a healthier community Our commitment to health equity is brought to life through our many research, education and service outreach programs Our team of experts meets individuals where they are We offer programs both in person and virtually Telehealth and virtual learning have enabled us to expand our reach, throughout Monroe and surrounding counties, and respond to the various health needs of our community in venues where people feel most comfortable

HOME CARE

HCR Home Care

85 Metro Park Rochester, NY 14623

585-272-1930

❱ www hcrehealth com

❱ HCR Home Care’s wide range of home health care and social services provide the helpful support your loved one needs, and the peace of mind you deserve These services are administered at home to individuals who are recovering, disabled, or chronically ill needing medical, nursing, social or therapeutic treatment, or assistance with daily living activities HCR’s certified and licensed professionals are

carefully vetted, so you can trust them to assist your loved ones to develop a safe and complete care plan unique to your needs

HOTLINES

Alzheimer’s Association Helpline

800-272-3900

❱ Trained, knowledgeable staff are available any time of day or night to provide information on Alzheimer’s disease and dementia, information on local programs and services, crisis assistance and emotional support

City of Rochester Drug Hotline

Dial 311 or 585-428-6000

❱ Accepts information on actual or perceived drug activity locations and dealers in Rochester The information given is passed on to the Rochester Police Department Narcotics Unit for investigation Callers can choose to remain anonymous, or to give their names and telephone numbers so that investigators can contact them

Childhelp National Child Abuse Hotline

1-800-422-4453

❱ www childhelp org/hotline/

❱ Dedicated to the prevention of child abuse in the US, Canada and many other countries Professional crisis counselors offer crisis intervention, information, and referrals to thousands of emergency assistance, social service and support resources in over 170 languages Operates 24/7, 365 days a year All calls, texts and chats are confidential

DoD Safe Helpline

Operated by the Rape, Abuse & Incest National Network (RAINN)

877-995-5247

❱ SafeHelpline org

❱ A crisis support service specially designed to provide live, one-on-one support to sexual assault survivors in the Department of Defense community, their loved ones, and anyone else in that community who needs assistance or information All services are confidential, anonymous, secure, and available worldwide 24/7 Survivors can also obtain live, confidential, one-on-one help through a secure instant-messaging platform at SafeHelpline org

RESOURCE DIRECTORY 70 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

Monroe County Health Information Line

585-753-5600

❱ Offers useful information when actions immediately need to be taken to safeguard health

❱ Monroe County COVID-19 Hotline

585-753-5555

❱ www monroecounty gov/health-COVID-19

❱ Callers can obtain information on coronavirus, COVID-19, and the availability of tests and vaccinations

211/LIFE LINE

211

585-275-5151

1-800-273-8255

❱ Free, 24-hour, confidential phone, chat and text service that compassionately provides information, referral and crisis/suicide prevention services for Monroe, Wayne, Ontario, Livingston, Cayuga, and Seneca Counties The service also offers searchable online database

New York State COVID-19 Hotline

❱ Callers can schedule tests for coronavirus and obtain information on the virus and on COVID-19

888-364-3065

❱ https://coronavirus health ny gov/home

988 Suicide & Crisis Lifeline

❱ A national network of local crisis centers that provides free and confidential emotional support 24/7 for those in suicidal crisis or emotional distress and their loved ones The network also seeks to improve crisis services and advance suicide prevention by empowering individuals, advancing best practices for professionals and building awareness of suicide and its prevention

English: 800-273-8255

Spanish: 888-628-9454

TTY: 800-799-4889

https://988lifeline.org/

Livingston County Sheriff’s Office Tip Line

585-243-7100

❱ www livingstoncounty us/656/Tip-Line

❱ Call to report illegal activity occurring in Livingston County, giving as much precise information as possible Callers can request that their identities remain confidential Reports can also be given at

the Tip Line web page’s address

National Call Center for Homeless Veterans

1-877-424-3838

❱ Counselors are available 24/7 to talk to homeless veterans, veterans who are at risk of becoming homeless, and their family members, friends and supporters Those who call can obtain information on US Department of Veterans Affairs homeless and health care programs, and other services available in their area . All conversations are confidential .

National Domestic Violence Hotline

1-800-799-7233

1-800-787-3224 (TTY)

❱ www thehotline org

❱ Those who are experiencing domestic violence, need information or resources regarding domestic violence, or are just questioning unhealthy aspects of their relationship can call 24/7 The service is free and confidential

New York State Office of Children and Family Services Statewide Central Register of Child Abuse and Maltreatment (SCR)

❱ https://ocfs ny gov/programs/cps/

❱ Accepts reports of child abuse or maltreatment that occur within the state 24/7, 365 days a year SCR staff sends that information to county child protective services offices, monitors their responses and determines whether child abuse or maltreatment has been reported previously All calls are anonymous, and the callers’ identities are protected from disclosure Any child abuse or maltreatment should be reported immediately

Statewide toll-free telephone number:

1-800-342-3720

Deaf or hard of hearing, call TDD/TTY at 1-800-638-5163, or Have Video Relay System provider call 1-800-342-3720

❱ Anyone who believes that a child is in immediate danger should call 911 or their local police department.

New York Relay Service

www.nyrelay.com

❱ Connects deaf, hard-of-hearing, deaf-blind, speech-disabled or late-deaf TTY, (text telephone) VCO (voice carry-over) and HCO (hearing carry-over) telephone users with standard telephone users for communication purposes Specially trained relay operators are available 24/7 to help callers located

anywhere in the world conduct their conversations All calls are completely confidential and handled with sensitivity

Phone numbers:

Standard Telephone Users

English: 800-421-1220

Spanish: 877-662-4886

TTY Relay

English: 800-662-1220

Spanish: 877-662-4886

Voice Carry-Over (VCO)

English: 877-826-6977

Spanish: 877-662-4886

Voice Carry-Over Speech-to-Speech

English: 844-214-4968

Spanish: 877-662-4886

Hearing Carry-Over (HCO)

English: 800-662-1220

Spanish: 877-662-4886

TeleBraille Relay

English: 800-662-1220

Spanish: 877-662-4886

Speech-to-Speech (STS)

English: 877-662-4234

Spanish: 877-662-4234

Callers can also dial 711 to access services.

NYS Smokers’ Quitline

1-866-697-8487

❱ www nysmokefree com/

❱ Connects smokers with the resources needed to stop smoking and consuming nicotine

NYS HEAP (Home Energy Assistance Program) hotline

1-800-342-3009

❱ HEAP helps low-income people pay the cost of heating their homes, if they do so with electricity, natural gas, oil, coal, propane, kerosene, corn, wood or wood pellets . Eligibility depends upon the size of the household and its income, and the residence’s primary heating source At least one member of the household must be under 6 years old, 60 years old or older, or permanently disabled Other conditions might also help qualify a household for HEAP

❱ HEAP programs also offer assistance for those who are in heat or heat-related emergencies, with the repair or replacement of furnaces, boilers or other direct-heating equipment and with the purchase of an air conditioner or fan, as well as other benefits .

❱ For a complete list of HEAP benefits, go to: https://otda ny gov/programs/heap/

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 71

RAINN National Sexual Assault Hotline

800-656-4673

https://hotline.rainn.org/online

❱ RAINN, the Rape, Abuse & Incest National Network, is the nation’s largest anti-sexual violence organization The organization works closely with more than 1,000 local sexual assault service providers across the country to offer confidential support services to survivors regardless of where they are in their recovery By dialing the hotline, sexual assault survivors can obtain the confidential support of a trained support specialists, the chance to talk through what had happened to them and information about the resources that can assist them with their healing and recovery They can also gain referrals to long-term support services, and obtain information about local laws regarding sexual assault and the resources that are available to them in their communities

RESTORE

❱ A program of Planned Parenthood of Central and Western New York, RESTORE is a free rape crisis program that provides crisis intervention and support for sexual assault survivors and their loved ones

FREE AND SUBSIDIZED HEALTH CLINICS

❱ In addition to serving the general public, Planned Parenthood also offers RESTORE College Advocate, which provides support and advocacy for students who have experienced sexual assault on or off campus, even if it occurred years ago

❱ All RESTORE services are free and confidential Crisis counselors are available 24/ 7 at the numbers below

Hotlines:

• Monroe County 585-546-2777

• Genesee, Livingston, Orleans & Wyoming Counties

1-800-527-1757

Substance Abuse and Mental Health Services Administration National Helpline

❱ Confidential, free 24/7 treatment referral and information service Services are available in English or Spanish for individuals and families who are facing mental and/or substance use disorders

1-800-662-HELP (4357)

❱ https://mosaichealth org/rochester-area

Clinton Family Health Center

293 Upper Falls Boulevard

Rochester, NY 14605

585-922-0200

Genesee Health Service

Anthony L. Jordan Health Center

See under “Agencies — Health / Human Services“

Finger Lakes Community Health

See under “Agencies — Health / Human Services”

Family Counseling Service of the Finger Lakes,

Inc.

See under “Agencies — Health / Human Services

Mosaic Health

❱ Mosaic Health, which partners with Rochester Regional Health, offers access to quality medical and dental care for patients who don’t have insurance or don’t have enough insurance through a sliding fee discount program, with discounts available based on your current family size and income . The organization currently has multiple Rochester-area sites, including five School-Based Health Centers

222-224 Alexander Street

Rochester, NY 14607

Diabetes & Endocrinology 585-922-8400

Internal Medicine 585-922-8003

Primary Care 585-922-6205

Pediatrics 585-922-8230

The Center for Refugee Health 585-922-8070

Women’s Center

585-922-8585

Newark Internal Medicine

1208 Driving Park Avenue

Newark, NY 14513

315-359-2640

Riedman Health Center 1455 East Ridge Road

Rochester, NY 14621

RGMA Outpatient Department 585-922-4101

RGMA TWIG 585-922-4882

RGMA Pediatrics 585-922-2575

Pluta Dental Center 585-922-4103

Unity Family Medicine at Orchard Street 158 Orchard Street

Willow Domestic Violence Center Hotline

911 for those in immediate danger

211

Voice: 585-222-SAFE (7233)

Text: 585-348-SAFE (7233)

TTY: 585-232-1741

❱ Hotline@willowcenterny org

❱ Free and confidential service for survivors of domestic violence and those who are concerned about survivors Hotline counselors’ services include

❱ crisis intervention and counseling, assistance with safety planning, advocacy, information and referrals for services The Willow Domestic Violence Center also offers food, clothing, shelter and other basic resources to those in need Serves Monroe, Wayne, Ontario, Livingston, Cayuga and Seneca counties

Upstate New York Poison Control Center

800-222-1222

❱ Certified Specialists in Poison Information

Rochester, NY 14611

585-368-4500

Unity Family Medicine at St. Mary’s 55 Genesee Street, Bishop Kearney Building

3rd Floor

Rochester, NY 14611

585-368-3031

Wolcott Primary Care

6254 Lawville Road

Wolcott, NY 14590

315-594-9444

Women’s Center at Clinton Family 309 Upper Falls Boulevard Rochester, NY 14605

585-922-0260

Women’s Center at Rochester General Hospital 1415 Portland Avenue

Rochester, NY 14621

585-922-4200

Unity Dental at St. Mary’s 75 Genesee Street

2nd Floor

Rochester, NY 14611

585-368-3800

Unity Dental at Ridgeway 2655 Ridgeway Avenue

RESOURCE DIRECTORY
72 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

(CSPIs), registered nurses and pharmacists trained in toxicology are available to help callers deal with potential or actual poison emergencies

HOUSING / HOMEOWNER ASSISTANCE

Action for A Better Community

See under “Agencies — Health / Human Services:

Baden Street Settlement Emergency & Family Assistance

See under “Children / Family Services”

Chances & Changes, Inc.

PO Box 326

Geneseo, NY 14454

chancesandchanges.org

❱ Provides housing assistance for income-eligible Livingston County residents who are homeless or at risk of homelessness All services are free and confidential .

CP Rochester

See under “Agencies – Health/Human Services”

Greater Rochester Housing Partnership

16 E. Main St., Suite 610 Rochester, NY 14614 585-423-6320

grhp.org

❱ homerochester org

❱ A nonprofit lender that encourages affordable housing development in order to strengthen neighborhoods and stabilize property values The nonprofit does that in part through supporting the renovation of vacant, single-family homes, which are then sold to low-to-middle income, first-time home buyers

Genesee Valley Rural Preservation Council, Inc.

5861 Groveland Station Road Mount Morris, NY 14510 585-658-4860

❱ Offers single-family homes, duplexes and apartments for low-income families, and home repair programs for single-family, owner-occupied homes Operates apartments for the elderly and disabled, and has a program for seniors who are in need of emergency repairs

Habitat for Humanity

❱ Habitat for Humanity is an international non-profit that uses volunteers and donations to create homes for those who would have difficulty buying a home or to remodel existing homes The organization partners with all, regardless of race, religion or any other distinctions

Flower City Habitat for Humanity

755 Culver Rd., Rochester, NY 14609

585-546-1470

rochesterhabitat.org

Habitat for Humanity of Ontario County NY 3040 County Road 10

Rochester, NY 14626

585-295-1890

Ontario County Mental Health Center

See under “Agencies — Health / Human Services

Planned Parenthood of Central and Western New York

See under “Womne’s Services”

Regional Health Reach

Healthcare for the homeless program

Regional Health Reach Clinic

65 Genesee St., Suite 1

Rochester, NY, 14611

585-368-3720

❱ Regional Health Reach provides comprehensive medical and dental care for homeless individuals and families in Rochester and Monroe County, regardless of their ability to pay Those it serves can obtain health assessments, mental health evaluations, tests for tuberculosis, HIV and STDs; treatment of acute and chronic health conditions, dental exams and care, referrals for additional

treatment and other benefits

Services are available at the nonprofit’s Genesee Street clinic, at local homeless shelters and through mobile medical and dental units.

Trillium Health

See under “AIDS / HIV”X

St. Joseph’s Neighborhood Center

See under “Agencies — Health / Human Services

Spiritus Christi Mental Health Center

121 N. Fitzhugh St. Rochester, NY 14614 585-325-1186

Licensed mental health professionals provide free mental health care to uninsured or underinsured adults.

The Center for Refugee Health

222 Alexander St., 4th floor

Rochester, NY 14607

❱ 585-922-8070

❱ www rochesterregional org/locations/rochester/ the-center-for-refugee-health

❱ A Rochester Regional Health primary care practice that serves the medical needs of refugees

The Women’s Health Center at Clinton Family Health Center 309 Upper Falls Blvd Rochester, NY 14605 585 922-0260

❱ Provides a wide variety of services for women of all ages, including adult and adolescent gynecological care, routine and high-risk obstetrical care, family planning services and prenatal care The center has a special interest in serving those who speak Spanish

❱ A financial specialist is on hand to assist patients with insurance coverage, and fees are on a sliding scale based upon financial need .

URWell @ St. Joseph’s Neighborhood Center

417 South Ave.

Rochester, NY 14620 585-325-5260

❱ Outpatient appointments are available Tuesdays, 6 to 7 p m Co-pays are based upon income

❱ www gvrpc com/
Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 73

Canandaigua, NY 14424

585-396-3600

Livingston County Habitat for Humanity

PO Box 336

Geneseo, NY 14454

585-335-5634

❱ https://www .livingstoncountyhabitat .org

❱ livingstonhfh@gmail com

Habitat for Humanity of Wayne County NY

1141 East Union St, Suite 9, Newark, NY 14513 315-210-8739

❱ https://www habitatwayne org

❱ admin@habitatwayne org

❱ Note: Flower City Habitat in Rochester, Ontario County Habitat in Canandaigua and Wayne County Habitat in Newark will join forces under the new name of Greater Rochester Habitat for Humanity in January 2023 Those seeking their services should call the numbers currently listed for the organizations

HOME Rochester

A service of the Greater Rochester Housing Partnership

16 E. Main St. 610 Rochester, NY 14614 585-423-6320

❱ Homerochester org

❱ HOME Rochester purchases vacant single-family homes in the city of Rochester, rehabs them and offers to sell them at below market rate to low and moderate-income first-time home buyers The homes are sold to income-qualified homebuyers who do not currently own residential property Homebuyers must be able to qualify for a conventional, fixed rate mortgage and contribute a minimum of $1,500 toward the purchase of their home

Homeworks/STAR

A service of Catholic Charities Family and Community Services

87 n clint. Rochester, NY 14604

585-262-7050

❱ Provides small home repair, inspections and home maintenance services to Monroe County seniors who are 60 years old or older or have a disability A membership fee may apply, based on income levels

The Housing Council at PathStone, Inc.

75 College Ave., 4th Floor

Rochester, NY 14607

585-546-3700

❱ http://thehousingcouncil org

❱ Offers services for first-time homebuyers, including assistance with the purchase process and grants Also offers information on homeowner repair grants and assistance with foreclosure prevention Also provides information and educational materials for tenants and landlords, and other forms of help

Marketview Heights Association

308 North St. Rochester, NY 14605 585-423-1540

❱ marketviewheights org

❱ info@marketviewheights org

❱ A non-profit community service organization that offers homebuyer counseling and education for first-time homebuyers and existing homeowners The nonprofit also offers rehab services and other assistance to the area’s current homeowners Serves the City of Rochester

Monroe County Planning and Development

Department 10/18/21

50 W Main St., Suite 1150

Rochester, NY 14614 585-753-2000

❱ www monroecounty gov/planning-community

❱ Operates the Home Improvement Program, which provides one-time grants and low interest loans to income-eligible homeowners for repairs and improvements to homes in suburban towns and villages The eligible repairs include those to structural elements, major systems and homes’ accessibility accommodations Excludes homes in Rochester, Greece and Irondequoit, where residents must apply to their own municipalities for assistance Programs and services may be subject to the availability of funding

NeighborWorks Community Partners

Rochester

570 South Ave.

Rochester, NY 14620

585-325-4170

❱ nwcprochester org

❱ An independent community service organization committed to helping low-income individuals and families find homes in Western New York NeighborWorks provides home ownership education, financial counseling, home improvement and rehabilitation support, energy efficiency support and flood education and prevention programs

Sheen Housing

PO Box 460

Bloomfield, NY 14469 Office: 585-657-4114

❱ programoffice@sheenhousing org

❱ Offers a HUD-approved first-time home buyers an educational course and closing cost assistance loans for qualified buyers Qualified homeowners can also obtain financial assistance for home repairs, or for making owner-occupied homes more accessible to persons with disabilities or those who are elderly and frail All services and programs are subject to the availability of funding Serves very low to moderate-income families, seniors, veterans and people who have disabilities in Alleghany, Cayuga, Chemung, Livingston, Monroe, Ontario, Schuyler, Seneca, Steuben, Tioga, Tompkins, Wayne and Yates counties

South Wedge Planning Committee (SWPC)

224 Mt. Hope Ave. Rochester, NY 14620 585-256-1740

❱ info@swpc org

❱ http://swpc org/

❱ A Neighborhood Preservation Company that’s involved in community engagement, neighborhood advocacy, operating the South Wedge Farmers Market, publishing The WEDGE community newspaper, and hosting SUNY Geneseo’s Small Business Development Center The nonprofit also offers affordable housing programs and administers homeowner repair grants when funding is available The South Wedge is the targeted service area, but programs are available to residents and businesses city-wide As of Oct 23, 2021, funding was not available for home repair grants, but readers should call for updates

SWAN Inc. @ Montgomery Neighborhood Center housing programs

(Southwest Area Neighborhood Association) 10 Cady St. Rochester, NY 14608

RESOURCE DIRECTORY 74 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

585-436-3090

❱ www swanonline org

❱ SWAN offers rental and utility assistance, assistance with the cost of furniture (primarily beds), and small appliances to qualified individuals within the nonprofit’s service area The nonprofit also performs minor repairs on the residences of qualified homeowners free of charge In addition, SWAN offers hot lunches to seniors each noon on weekdays, and gives bus passes to those who are starting jobs or who need to attend medical or legal appointments

It even has a boxing club for youth

State of New York Mortgage Agency

1-800-382-4663

https://hcr.ny.gov/sonyma-programs

❱ SONYMA (State of New York Mortgage Agency) offers mortgage programs to assist home buyers with the purchase of their homes Applicants must be first-time home buyers or eligible military veterans, or be trying to purchase homes in targeted areas

Check the website for other requirements

HOUSING / SHELTERS

Sheen Housing

See under “Housing / Homeowner Assistance”

CDS Life Transitions

860 Hard Road Webster NY 14580

585-341-4600

❱ https://cdslifetransitions org/

❱ Offers affordable housing to people who have intellectual and developmental disabilities, seniors, families and veterans The apartments are safe, comfortable and offer residents independent living within an inclusive, community setting Residents have opportunities for on-site socialization, entertainment and events

Dimitri House

102 N. Union St. Rochester, NY 14607

585-325-1796

❱ www dimitri-house org

❱ Dimitry House offers six permanent, one-bedroom supportive apartments for people who have experienced homelessness In addition, The Dimitri Affordable Safe Housing Program helps homeless adults and families with the cost of a security deposit so they can live in safe, long-term housing . Finally, the

nonprofit has an emergency food cupboard and a three-day-a-week hot lunch program Dimitri House treats those it serves with dignity and respect on their journey to self-sufficiency

Francis Center

547 Joseph Ave. Rochester, NY 14605. 585-423-9590

DHS after-hours service line: 585-442-1742

❱ cfcrochester org

❱ The Francis Center, A service of Catholic Charities Family and Community Services is a 30-bed emergency shelter for men over the age of 18 who are homeless or in danger of becoming homeless The facility offers overnight accommodations, three meals a day, case management services, alcohol/ substance abuse and mental health referrals, longterm transitional and support services and other forms of assistance Applicants must be assessed by the Monroe County Department of Human

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 75

Services (DHS) Applicants must not have an arson conviction in order to be considered

Harbor House of Rochester, Inc.

89 Rossiter Road Rochester, NY 14620

585-473-1779

❱ info@harborhouserochester org

❱ www harborhouseofrochester org

❱ The Harbor House provides affordable, supportive temporary housing for adult critical care patients who have traveled 50 or more miles to the University of Rochester Medical Center or other area hospitals for treatment, and for their adult family members

The organization does charge a minimal amount for its services, but no one is turned away for financial reasons

House of Mercy

285 Ormond St. Rochester, NY 14605

585-546-2580

❱ www houseofmercyrochester org

❱ info@houseofmercyrochester org

❱ The House of Mercy provides a wide range of services, including an overnight shelter for Rochester’s homeless, cooked meals, a food pantry, life skills classes, support groups, and transportation to medical appointments, job interviews and other important meetings The nonprofit also refers those it serves for medical and mental health care, veterans’ benefits, substance abuse treatment and other services, and advocates for them

Family Promise of Greater Rochester

142 Webster Ave. Rochester, NY 14609

585-506-9050

❱ www fpgroc org/

❱ FPGROC is a non-profit, interfaith and culturally diverse organization that assists families that are at risk of becoming homeless, or are homeless

The nonprofit is focused on helping those it serves achieve sustainable independence by connecting them with shelter, food and personalized case management, along with a diverse group of volunteers Shelter is provided within a network of sheltering apartments FPGROC serves single parents with children, pregnant individuals or couples who are 8 months or more into their pregnancy, families, grandparents and legal guardians with children,

same-sex couples with children and undocumented immigrants Call the organization’s phone number or visit the FPGROC website for a list of requirements

Rochester McDonald House Charities (RMHC)

❱ Offers lodging, emotional support and comfort to the families of children who are being treated at Rochester-area medical facilities The nonprofit’s Rochester chapter has two main facilities, along with rooms at a local hospital

Ronald McDonald House

333 Westmoreland Dr. Rochester, NY 14620 585-442-5437

❱ www rmhcrochester org

House Within the Hospital

601 Elmwood Ave., Box Ronald McDonald Rochester, NY 14642 585-276-5437

❱ Offers seven sleeping rooms, complete with bathrooms, that are located within the Golisano Children’s Hospital Those wishing to make use of them should contact one of the hospital’s social workers

Unity Hospital

1555 Long Pond Road

Rochester, NY 14626 585-723-7000

❱ RMHC Offers two sleeping rooms, complete with bathrooms, at Unity Hospital Those wishing to make use of them should contact one of the hospital’s social workers

Catholic Charities Family and Community Services

87 N Clinton Ave. Rochester, NY 14604

585-546-5452

❱ cfcrochester org

❱ Provides emergency shelters and permanent supportive housing programs for individual Monroe County residents and families who are homeless or at risk of being homeless . The program includes two shelters

❱ The Francis Center provides emergency shelter for men

❱ Sanctuary House provides emergency shelter for single women and women with children

❱ Both facilities offer overnight accommodations, three meals a day, case management services, alcohol/substance abuse and mental health referrals, long-term transitional and support services and other forms of assistance Those seeking assistance must apply in person at the Monroe County Department of Human Services (DHS), 691 St Paul Street, Rochester, NY For after-hours placements, call the DHS information line, 585-442-1742

St. Joseph’s House of Hospitality

402 South Ave.

Rochester, NY 14620 585-232-3262

❱ www saintjoeshouse org

❱ St Joseph’s House of Hospitality offers an emergency shelter, showers and free clothing for men, and just clothing for women The nonprofit also advocates for the homeless and those about to be homeless, makes a washer and drier available to all, and serves lunch to those in need All services are free of charge The nonprofit is open year-round, but the shelter is generally open only from Oct 15 to April 15

❱ Note: due to COVID-19, the shelter itself has had to close It could reopen in the spring Call for information

Open Door Mission, Samaritan House Crisis Center

210 W Main St. Rochester, NY 14614 585-454-6696

❱ opendoormission com

❱ A non-profit Christian rescue mission founded with the intention of providing spiritual and physical support to poor and homeless in the Rochester community The nonprofit provides nightly shelter for 40 men and 10 women, along with hot meals and laundry services It also offers case management services, an addiction recovery program and clothing and food distribution programs

Coldwater Residential Home for Women and Children (part of Open Door Mission)

240 Coldwater Road Rochester, NY 14624 585-454-6696 ext. 1253

❱ Offers a safe and dignified environment in which case managers help eligible women with children develop plans for sustainable living The program

RESOURCE DIRECTORY 76 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

provides medical, vocational, and academic assessments as well as training in parenting, nutrition, job readiness, money management and self-care As many as 11 families can participate in the program at a time The average stay is three months

Trillium Health

Seeunder “AIDS / HIV Services”

Veterans Outreach Center, Inc.

❱ Offers emergency shelter, transitional and supportive housing, housing for those who want to live independently and other services for veterans . See under “Agencies — Health / Human Services”

Wilson Commencement Park

251-279 Joseph Ave. Rochester, NY 14605 585-263-7942

❱ www wilsoncommencementapts org

❱ Wilson Commencement Park provides quality housing and support services to help low-income single parents build stable, independent and productive lives

INSURANCE

Ahrens Benefits Company

2800 Dewey Ave. Rochester, NY 14616 585-349-3337

❱ www ahrensbenefitsco com

❱ At the Ahrens Benefits Company, Jane Ahrens and her team of experienced Medicare consultants meet with seniors one-on-one to help them determine the plan that is most appropriate for their particular situation . We talk about the options that are available to seniors who don’t wish to stay on government Medicare alone We listen intently to understand each situation and explain their options clearly without industry jargon We believe in caring for others as we do our own

Ortolani Services, Inc.

1400 Portland Ave., Suite 24 Rochester, NY 14621 585-242-9749

❱ https://ortservices com

❱ Ortolani Services, Inc is a New York state

licensed independent brokerage specializing in benefits planning for people on Medicare, individuals, sole proprietors, contract workers, retirees and small businesses Every day, people choose Ortolani Services to help them find clarity when navigating their choices for health insurance premiums, prescription costs and in-network providers We connect them with affordable benefits that work, and peace of mind

LIFESTYLE MEDICINE

Athena Direct Primary Care & Lifestyle Medicine

30 Office Park Way Pittsford, NY 14534 585-662-5510

❱ AthenaDirectCare com

❱ Athena Direct Primary Care & Lifestyle Medicine is the first and only Direct Primary Care (DPC) practice in Rochester metropolitan area DPC is an innovative healthcare model where physicians partner with their patients to provide primary care services under a flat, monthly membership fee By moving outside of the administrative burdens of the traditional insurance-based billing system, DPC practices are able to provide a wide spectrum of care in a transparent, affordable manner Our vision is to create easy and convenient access to highly personalized primary care that is affordable We strive to help people live their best lives through evidence-based strategies to improve lifestyle and overall wellbeing Medical literature shows that up to 80-90% of chronic illness is caused by poor lifestyle At Athena Direct Care, we tackle the root cause of disease to treat and reverse chronic illness through evidence-based lifestyle interventions and wellness strategies

LITERACY RESOURCES

Literacy West NY

❱ Instructors provide one-to-one tutoring and small group instruction to adults in reading, the English language and mathematics, along with family literacy programs The nonprofit also offers workforce preparation, GED preparation and computer literacy programs All services are free of charge

CORE the Learning Center(s)

Livingston County

22 Chapel St.

Mt. Morris, NY 14510

585-658-7970

Genesee County

1 Mill Street

Batavia, NY, 14020

Wyoming County

29 Main Street

Warsaw, NY 14569

General number for all centers: 844-969-2673

❱ core2learn org

Literacy Volunteers of Ontario-Yates County, Inc.

❱ The trained volunteers who give their time to Literacy Volunteers provide one-to-one tutoring and small group instruction to adults in reading, the English language, and mathematics The nonprofit also provides family literacy programs, as well Instruction is available over the Internet, and all services are free of charge

208 S Main St.

Canandaigua NY 14424

585-396-1686

❱ info@lvoy org

❱ www literacyvoc org

Literacy Rochester

❱ The trained volunteers who give their time to Literacy Volunteers provide one-to-one tutoring and small group instruction for adults 18-years-old and older in reading, the English language, mathematics and digital literacy The nonprofit also offers family literacy programs for parents and caregivers who have children 3 to 11 years old . Online instruction is available All services are free of charge

1600 South Ave., Suite 100 Rochester, NY 14620

585-473-3030

❱ www literacyrochester org

Mercy Bridges

1437 Blossom Road Rochester, NY 14610

585-288-2710, x121

❱ www .mercybridges .org

❱ Mercy Bridges, a ministry of the Sisters of Mercy, offers basic literacy services and English as a Second Language instruction to adults who may not qualify for or have access to other literacy programs, or who may not have had success with those programs The nonprofit’s trained tutors work one-on-one with their students for two hours a week for at least a year It provides these services free of charge

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 77

MEDICAL SPA

Inclusion Med Spa

2055 Empire Blvd. Webster, NY 14580

585-347-6100

❱ inclusionspa com

❱ Inclusion Med Spa provides nonsurgical aesthetic medical services under the supervision of licensed doctors, nurses and aestheticians A list of our services includes, but not limited to injectables, laser treatments, facials, peels, waxing, brow shaping, lash lifts and tints We are growing our establishment and always adding new services to better meet our client’s needs It’s our mission to help you put your best you forward

Q the Medical Spa at Victor

7255 State Route 96, Suite 100 Victor, NY 14564 585.244.1010

❱ www qmedspa com

❱ Founded by world-renowned facial plastic surgeon Vito Quatela with the goal to provide non-invasive cosmetic treatments to help clients feel rejuvenated and refreshed with minimal downtime and recovery Providers complete extensive training and licensing to ensure excellent, firstclass care Only products and treatments that are results-oriented and based in science are used, and practitioners personalize and prescribe services and products based on each individual’s needs Popular procedures include body contouring with EMSCULPT NEO, radio-frequency microneedling, skin resurfacing, BBL or broadband light treatment, Ultherapy, KeraLase hair revitalization, laser hair removal, Botox and fillers, and chemical peels .

MEMORIAL PARKS

White Haven Memorial Park

210 Marsh Road

Pittsford, NY 14534

585-586-5250

❱ whitehavenmemorialpark com

❱ White Haven Memorial Park is Rochester’s only memorial park There are no tombstones for vandals to topple or to interrupt the flowing beauty of nature Many people find this setting to be more uplifting than that of the traditional monumented cemetery With over 80 acres of forest and meadow yet to be developed, White Haven Memorial Park will be able to meet the community’s burial needs for several hundred more years As a certified Audubon Coop-

erative Sanctuary, it conserves natural resources, protecting the great variety of wildlife living here

NUTRITIONAL HEALTH/ SUPPORT

A Meal and More, Inc.

Christ Church

25 Broadway Rochester, NY 14607-1701

585-454-3878

❱ www amealandmore org

❱ This soup kitchen offers nutritious midday meals and caring friendship to needy people in a safe environment Meals are served Wednesdays from 11:30 a m to 1 p m and Sundays from 1 to 2:30 p m There is a possibility that Sunday’s serving time could switch to 1:30 to 2:30 p m

Baden Street Settlement Emergency & Family Assistance

13 Vienna St. Rochester, NY 14605

585-325-4910, x1133

❱ https://badenstreet org

❱ The Emergency and Family Assistance department helps residents who are in need of food, clothing, rent, transportation and vital records, develops ways by which they can to avoid future crises, and advocates for residents Families and individuals in need will also be referred to other services, such as substance abuse treatment programs, case management services and job training or employment programs The department’s goal is to help those it serves become financially self-sufficient No appointment necessary

Brighton Food Cupboard

❱ A program of the Jewish Family Service, with the Brighton CSD and Foodlink 220 Idlewood Road, Rochester, NY 14618

585-271-5355

❱ Provides food assistance for members of the Brighton community via home delivery Individuals in need of assistance should call for delivery

Catholic Charities of the Finger Lakes

Lunch Program

First United Methodist Church

340 South Main Street

Geneva, NY 14456

Serves lunch 11:45 a.m. to 12:15 p.m., Monday through Friday.

For information, call Catholic Charities of the Finger Lakes, 315-789-2235

Community Food Cupboard of Rochester

11 Nester St. Rochester, NY 14621

585-325-4990

❱ foodcupboard@frontier com

❱ Provides a monthly food service for qualified seniors Families in need can obtain emergency provisions Serves the 14604, 14605, 14609, 14617, 14621 and 14622 ZIP codes Call for appointments

FISH/RHAFT, Inc. (Rush-Henrietta)

PO Box 302

Henrietta, NY 14467 585-453-2370

❱ www fishrhaftinc org

❱ FISH/RHAFT serves those living in the Town of Henrietta who are in need of transportation to local medical appointments The service also delivers emergency food Serves those living in the Rush-Henrietta Central School District

Foodlink

1999 Mt. Read Blvd.

Rochester, NY 14615

585-328-3380

❱ foodlinkny org

❱ Foodlink is the regional nonprofit and food bank serving 10 counties in the Rochester and Finger Lakes region of New York For more than 40 years, Foodlink has mobilized a diverse network of community partners and launched innovative programs to address both the symptoms and root causes of food insecurity Its many programs include the Curbside Market, which makes truckloads of nutritious, fresh foods available for sale in city neighborhoods

Greece Ecumenical Food Shelf & Clothing Closet Inc.

500 Maiden Lane Rochester, NY 14616

585-683-9674

❱ www facebook com/greecefoodshelf

❱ The Greece Ecumenical Food Shelf distributes donated and purchased food and clothing to those in need who are living in Greece and Charlotte .

RESOURCE DIRECTORY 78 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

Hilton Parma Emergency Food Shelf

59 Henry St.

Hilton, NY 14468

585-234-2090

❱ www facebook com/HiltonFoodshelf

❱ The Hilton Parma Emergency Food Shelf provides food, including fresh garden produce and bakery items, for Hilton School District residents who are in need due to an emergency To be eligible, those hoping to receive food must not be covered by other services, and must present proof of residency—a bill with a current mailing address—and a picture ID

❱ Contact the food pantry to set up an appointment to obtain food

Honeoye Community Food Pantry, Inc.

Honeoye UCC Church

8758 Main St.

Honeoye, NY 14471 585-721-0009

❱ honeoyefoodpantry@gmail com

❱ In emergencies, text 585-721-0009

❱ Serves residents of the Honeoye Central School District Open first Saturday of the month from 9-10:30 a m Bring at least one reusable bag for groceries and a piece of mail—generally a phone or utility bill—to prove residency

Irondequoit Community Cupboard

4275 Culver Road Rochester, NY 14622 585-336-9107

❱ www irondequoitcommunitycupboard org

❱ The Irondequoit Community Cupboard offers food, toiletries, and other items to those living in the Town of Irondequoit Distributions are by appointment only The nonprofit also provides Thanksgiving and Christmas baskets Each adult seeking aid should bring a current bill that lists the address of their residence or a copy of their lease In addition, the pantry offers to supply the children who are attending one of seven elementary schools, and who qualify for free breakfasts and lunches, with the food they need to get through the weekend without going hungry Finally, the nonprofit sponsors an annual Back to School night at which children in kindergarten through the 12th grade can obtain needed school supplies

Life Solutions of Hamlin, Inc.

PO Box 160

1696 Lake Road

Hamlin, NY 14464 585-964-7420

❱ www .lifesolutionshamlin .org

❱ Life Solutions of Hamlin offers a wealth of services for those living in the Hamlin area The all-volunteer nonprofit provides free food to about 150 families per month through its food pantry It also supplies backpacks of school supplies to local school kids each year In addition, the organization provides Thanksgiving, Easter and Christmas food baskets for local families and Christmas presents for local children

❱ Those in need should call Life Solutions to see whether an address falls within its service area If not, a volunteer will refer the caller to an appropriate nonprofit

Loop Ministries Urban Food Pantry

Glory House International Church

111 North Chestnut St.

Rochester, NY 14604

❱ www loopministries org

❱ For information, call the Reformation Lutheran Church at 585-454-3367

❱ The Loop Ministries has a food pantry that distributes bags of groceries each month, and a soup kitchen that serves the mentally challenged and the economically challenged

Meals on Wheels

• Monroe County

UR Medicine Home Care Meals on Wheels

585-787-8397

• Ontario County

585-396-4040

• Livingston County

585-243-7520

❱ Home delivery of nutritional lunches to seniors who are unable to obtain meals for themselves, especially those who are convalescing

Mission Share Outreach Center

10 Cedarfield Commons

Rochester, NY 14612

585-368-0744

❱ www missionshareoutreach org

❱ Food pantry and clothing closet that provides

monthly assistance to the residents of the 14468, 14612, 14616 and 14626 ZIP codes, and to those in the 14615 ZIP code who do not live in the City of Rochester Mission Share also offers Thanksgiving food baskets, an August backpack give-away and a Christmas Hope meal/gift program

Penfield Ecumenical Food Shelf

1618 Jackson Road

Penfield, NY 14526

585-234-0799

❱ www penfieldecumenicalfoodshelf com

❱ Offers emergency food assistance to Penfield residents living in the 14625 and 14526 ZIP codes, and to the families of children attending school in the Penfield Central School District Food is dispensed to clients in their cars Those in need should call to register ahead of time

Phelps Community Food Cupboard

Phelps Community Center

8 Banta St., Suite 100 Phelps, NY 14532

315-548-8484

❱ www phelpsny com/community-center

❱ Provides Tops Market gift cards to qualified individuals and families from 10:30 to 11:30 a m and 3:30 to 4:30 p m on the 4th Tuesday of the month To be eligible, applicants must be residents of the Town or Village of Phelps, and receiving SNAP benefits Proof of residency and benefits is required

Rochester Lifestyle Medicine Institute

2024 W. Henrietta Rd, Suite 5A

Rochester, NY 14623

585-484-1254

❱ https://rochesterlifestylemedicine .org

❱ The mission of the Rochester Lifestyle Medicine Institute is to transform the community and practice of medicine by empowering patients to take control of their own health A part of that effort, the organization advocates for the adoption of a whole-food, plant-based eating pattern .

Salvation Army Emergency Assistance

70 Liberty Pole Way

Rochester, NY 14604

585-987-9540

❱ https://easternusa salvationarmy org/empire/ rochester/

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 79

❱ Provides immediate emergency assistance to households in crisis throughout Monroe County EFS social workers also provide crisis case management services, and offer families and individuals holistic support, advocacy services and referral services Food pantry is open 9 a m -1 p m Monday-Friday Families and individuals can make use of the pantry only once each month

Salvation Army Geneva Food Pantry

41 North St. Geneva, NY 14456 315-789-1055

❱ http://salvationarmygeneva com/index html

❱ Food pantry is open 9:30 a m -12 p m Monday-Friday Families and individuals can make use of the pantry only once each month

SNAP Ed

Provided by the Cornell Cooperative Extension of Monroe County 2449 St. Paul Blvd. Rochester, NY 14617 585-753-2550

❱ Monroe .cce .cornell edu

❱ Program is for SNAP (Supplemental Nutrition Assistance Program) recipients and those who are snap-eligible It offers small group classes and individual sessions on nutrition education, food safety, and helping to manage a limited food budget

Spencerport Area Ecumenical Food Shelf

4997 Ridge Road West Spencerport, NY 14559 585-397-0290

❱ Provides food and some paper supplies to those who are in need and living in the Spencerport Central School District Delivery is available to those who are eligible once every 60 days Call to access its services The food pantry is a project of Spencerport Ecumenical Ministries member churches

St. Andrew’s Food Cupboard

892 Portland Ave., Rochester NY 14621 585-338-1764

❱ Provides assistance to families in the 14621 and 14609 ZIP codes with food, personal items and referrals Services are provided regardless of religion, race or gender Please bring ID’s and current household mail for all recipients Open Wednesday

and Thursday from 9-11:30 a m and Friday from 9 a m to 11:15 a m

Center 4 Hope Food Pantry

1301 Vintage Lane

Rochester, 14626 585-723-4673, x205

❱ Provides free food for Greece residents To be eligible, applicants must have a photo ID and other documentation indicating residency, such as a utility bill or lease Clients must initially apply in-person for the service, then call to make appointments for subsequent visits Residents can only use this service once a month

❱ Food is given out on the first four Tuesdays and Saturdays of the month, 9:30 a m to 1 p m , and the second and third Thursdays of the month from 4 to 7 p m

Caring Hearts Food Pantry

St. Felix Roman Catholic Church

12 Hibbard Ave. Clifton Springs, NY 14432 315-462-3883

❱ Food distributions on Thursdays 11 a m-1 p m The pantry also distributes free clothing and very small household items (no beds, etc )

St. Peter’s Kitchen

POB 11031

Rochester, NY 14611 681 Brown St.

Rochester, NY 14611

585-235-6511

❱ https://stpeterskitchen org

❱ This soup kitchen provides hot meals from noon to 1 p m , Monday through Friday The nonprofit also has a food pantry that dispenses its goods from 9:30 to 11 a m on Tuesdays and Thursdays To use the food pantry, you must live in the 14604, 14606, 14608, 14611 or14619 ZIP codes, and present an ID and proof of residency

SWEM Community Services

350 Chili Ave.

Rochester, NY 14611-2569

585-235-4494

❱ swem services1@gmail com

❱ Community food cupboard that provides

emergency food to those in the southwest region of Rochester and Monroe County 10:30 a m -1:30 p m Monday-Friday Call to register before coming to the cupboard in order to receive food

Wellspring Church

22 Teft Ave.

Clifton Springs, NY 14432 315-548-6292

❱ www wellspringchurch us

❱ Distributes free food to families in need in and around Clifton Springs from 5:30 to 7:30 p m on the second and fourth Tuesday of the month

❱ WIC participants receive checks or vouchers to purchase specific foods each month that are designed to supplement their diets with specific nutrients that benefit WIC’s target population In addition, some states issue an electronic benefit card to participants instead of paper checks or vouchers

WIC Offices

❱ The NYS Special Supplemental Nutrition Program for Women, Infants and Children (WIC) was created to ensure the health and well-being of income eligible families with young children To that end, the program provides nutrition counseling, breastfeeding support, health education, health care referrals, referrals to other services, and nutritious foods to women, infants and children Individually tailored food prescriptions are issued to each participant for specific types and brands of foods that meet strict nutrition requirements These food benefits can be redeemed at authorized retail food vendors using EBT cards that are provided by the program

• SPCC WIC (Ontario County)

79 S. Main St. Canandaigua, NY 14424

585-394-9240

www.wicstrong.com/

• Jordan Healthlink WIC

273 Upper Falls Boulevard Rochester, NY 14605

585-454-2630

www.jordanhealth.org/departments/wic

• Monroe County WIC

2672 Ridge Rod West

Rochester, NY 14626

585-753-4942

❱ www monroecounty gov/health-maternal-WIC

RESOURCE DIRECTORY 80 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

PHARMACIES

The Medicine Shoppe

75 Victor Heights Parkway, Suite C Victor, NY 14564 585-337-4300

❱ www medicineshoppepharm com

❱ www animalpharmacy net

❱ The Medicine Shoppe is a pharmacy that offers only specialized prescription services We started out in Canandaigua over 30 years ago and moved to Victor two years ago to be closer to our customers Our ScriptEase Medication Adherence Packaging assists those that take a larger number of prescriptions These are Color-coded by time of each day, pharmacist checked and then delivered directly to your home

❱ We also are Rochester’s largest medication compounding pharmacy, and we service people and their pets with custom medications that are not commercially available We are licensed anywhere in New York state as well as Florida

SENIOR LIVING

Evergreen Place Enhanced Assisted Living and Memory Care

90 West Ave. Brockport, NY 14420 585-637-3140

❱ www pegasusseniorliving com/evergreen-place/

❱ Newly renovated senior living community offers a fulfilling and active lifestyle for seniors in a quiet, secured and beautiful countryside location Our community is also certified in NYS as an enhanced care facility on top of our regular services to allow for aging-in-place We also have a special needs unit where our cognitively impaired residents live their best lives! We have beautiful, upgraded apartments with various pricing options and pets are welcome If your loved one is being told they need a skilled or nursing home, check with us first, you may be surprised what we can offer!

Jewish Senior Life

2021 Winton Road S. Rochester, NY 14618 585-427-7760

❱ www JewishSeniorLife org

❱ Jewish Senior Life is Rochester’s only continuing care retirement community offering all levels of care on a single, 75-acre campus . Modern, independent

living is available at The Summit at Brighton, where residents can choose to enroll in life care to help manage future long-term care needs When personal support is needed, Wolk Manor offers spacious apartments for assisted living and enhanced assisted living, and The Lodge at Wolk Manor provides cozy assisted living memory care apartments Whether you’re looking for variety in retirement living options, short-term rehabilitation to get you back on your feet after an illness or surgery or long-term care in our Jewish Home Green House Cottages or Farash Tower, we offer an innovative, vibrant, dynamic community That’s why Jewish Senior Life has CARF International accreditation for high quality and customer satisfaction, and has been recognized as a Newsweek Best Nursing Home and US News & World Report Best Nursing

Parkwood Heights Senior Campus

1340 Parkwood Drive Macedon, NY 14502

585-223-7595

❱ www parkwoodheights com

❱ Parkwood Heights is a picturesque, 122-acre senior living campus, located just minutes from Victor, Fairport, Canandaigua, & Farmington providing fresh choices in retirement living

❱ Whether you’re newly retired, considering retiring, or just looking for a secure and more supportive environment, Parkwood Heights is the perfect location for a relaxed lifestyle Our senior apartments and villas for lease offer well appointed, spacious floor plans These housing options give you the freedom to continue living independently while enjoying the closeness of friendly neighbors Parkwood Heights Apartments offers Independent and Enriched Living Options Regardless of your choice, you’ll enjoy a peaceful lifestyle

Solstice at Fairport

55 Ayrault Road Fairport, NY 14450

585-218-9570

❱ www solsticeatfairport com

❱ Discover the “Crown Jewel of the Erie Canal” at Solstice Senior Living at Fairport Nestled in the Finger Lakes, one of the world’s top vacation destinations, our residents enjoy easy access to adventure, entertainment and the beautiful outdoors Residents and family members find comfort in the availability of on-site personal care professionals and rehabilitation services, while enjoying an independent lifestyle You can stay in our community even if your care needs change If you or a loved one is looking for an independent living community that supports residents in living a vibrant life on their own terms,

we’d love to meet you

St. Ann’s Community

1500 Portland Ave. Rochester, NY 14621

585-697-6000

❱ www stannscommunity com

❱ St Ann’s Community is Rochester’s leading senior housing and health services provider With campuses in Irondequoit and Webster, St . Ann’s offers a continuum of care that includes independent retirement living, assisted living, memory care, skilled nursing, transitional care/rehab, palliative care, and adult day programs One of Greater Rochester’s largest private employers, St Ann’s has more than 1,200 employees who are “Caring for the Most Important People on Earth ”

St. John’s

150 Highland Ave.

Rochester, NY 14620

585-760-1300

❱ stjohnsliving org

❱ A leading provider of senior living and care options, St John’s serves nearly 1,000 seniors and their families annually St John’s Home offers skilled nursing care, Alzheimer’s/dementia care, transitional care, rehabilitation, and hospice Brickstone by St John’s and St John’s Meadows offer independent living options with fine dining, transportation, and enhanced assisted living services available to residents St John’s Green House Homes provide residents with traditional nursing home services within a ranch-style home, integrated into a suburban neighborhood Our newest offering is a web site with free tools, videos, and resources for at-home caregivers for people with dementia

SENIOR NUTRITION SERVICES

A Meal and More, Inc.

Christ Church

141 East Ave.

Rochester, NY 14604

585-454-3878

❱ www amealandmore org

❱ Soup kitchen that offers nutritious midday meals, caring friendship and a safe environment to those in need Call for days, times and conditions under which food will be dispensed

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 81

Lifespan of Greater Rochester

See under “Senior Services”

Lorraine’s Food Factory

370 Woodcliff Office Park

Fairport NY 14450

585-442-6574

❱ Lorrainesfoodfactory .com

❱ A meal preparation and delivery service for seniors and people with diabetes, heart disease, high cholesterol, high blood pressure, cancer and other health issues who live in Monroe County Gluten-free meals available Open Monday to Friday, 8 a m to 2 p m , with deliveries starting after 1:30 p m Not open on Saturdays but will deliver orders that were placed during the week

UR Medicine Home Care Meals on Wheels

2180 Empire Boulevard

Webster, NY 14580

585-787-2233

❱ Urmhomecare org

❱ Delivers hot, nutritionally balanced meals to Monroe County Delivery drivers also perform safety checks of those living alone when delivering meals

SENIOR SERVICES

Alzheimer’s Association, Rochester & Finger Lakes Region

See under “Associations / Foundations”

Bone Gym

2200 Penfield Rd (behind Aldi’s) Penfield, NY 14526

585-282-0660

❱ bonegym com

❱ Bone Gym is not your standard fitness center We specialize in building bone density (yes, bone) using osteogenic loading based on Wolff’s law That 140-year-old medical principle states that bone in a healthy person or animal will remodel itself over time to become stronger to resist the increased loading, essentially building bone from the inside out It’s an entirely natural process which also lowers blood sugar A1C levels for Type 2 diabetics and pre-diabetics We also improve balance

CarePatrol of Rochester and Syracuse

140 Allens Creek Road, Suite 03 Rochester, NY 14618 585-532-5558 or 315-530-1645

❱ www carepatrol com

❱ CarePatrol of Buffalo, Niagara, Rochester and Syracuse are your trusted local senior care advisers . Providing a complementary service to seniors and their families to navigate care and senior living options, CarePatrol helps to find appropriate and affordable options for in-home care, independent living communities, assisted living, memory care and nursing homes All options are not created equal and it can be difficult to navigate the various levels of care, transitioning from home to a community, planning for the long-term, and understanding all the steps that need to be taken CarePatrol walks seniors and their families through every step to get what is needed in place without all of the confusion — at no cost Let CarePatrol put over 75 years of healthcare, legal, social work and senior living expertise to work to support your long-term senior care and living needs

Charles Settlement House

71 Parkway

Rochester, NY 14608 585-277-0810

❱ charlessettlementhouse org

❱ Charles Settlement House is a human services agency that offers assistance for residents of all ages Those include emergency programs that meet families’ basic needs, those that help them remain stable, and after-school and summer enrichment programs for youth Seniors can obtain breakfast and lunch each weekday through the nonprofit, and participate in activities that help them remain active and independent Transportation is available

Chili Senior Center

3237 Chili Ave.

Rochester, NY 14624

585-889-6185

❱ townofchili org

❱ Offers recreation for seniors and meals to people ages 55 and up Also offers meals on Mondays from 11 a m to noon and Thursdays from 11:30 a m to 12:30 p m Meals prepared on Mondays must be picked up, but those offered on Thursdays are served in person Call ahead to register to receive meals

ElderONE

490 East Ridge Road

Rochester, NY 14621

585-922-2831

❱ www ElderONE org

❱ As the area’s only PACE (Program of All-Inclusive Care for the Elderly) program, ElderONE represents the future of senior health care This long-term care program provides the entire continuum of medical care and support services to seniors 55 and older with chronic care needs, allowing them to maintain their independence in the comfort of their home without compromising their health or safety

Henrietta Senior Center

515 Calkins Road.

Henrietta, NY 14467

585-334-4030

❱ henrietta org

❱ Offers recreational activities and meals to people aged 60 years old and up Meals can be consumed inside, or be picked up for consumption elsewhere Registration is required for the meal service

Hilton-Parma Senior Center

59 Henry St. Hilton, NY 14468

585-392-9030

❱ hprecreation org

❱ Provides leisure and dining programs for older adults in the community Serves lunch on Tuesdays at 12 p m The suggested donation for the meal is $3 50, and seniors must register for lunch 10 days ahead of time

Hurlbut Care Communities

Hurlbut Health Consulting, LLC

740 East Ave Rochester, NY 14607

585-222-CARE (2273)

❱ www hurlbutcare com

❱ Hurlbut Care Communities offers the highest quality long-term nursing and short-term rehabilitative care Each member of the Hurlbut Care Communities team shares the same dedication and commitment to caring as the Hurlbut family itself The staff at Hurlbut Care Communities maintains a level of care, compassion and commitment that’s unmatched in the nursing care industry Each care community is differentiated by its own name and distinctive personality, while remaining part of the Hurlbut family of care Altogether, the organization has 11 separate communities

RESOURCE DIRECTORY 82 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

Jewish Senior Life

2021 Winton Road S. Rochester, NY 14618

585-427-7760

❱ www jewishseniorlife org

❱ Serving people of all faiths and ethnic backgrounds, Jewish Senior Life is a Continuing Care Retirement Community (CCRC) guided by the values of honoring family and aging in place . Jewish Senior Life offers all levels of care on a single campus, from independent living to skilled nursing care, along with a variety of programs and services for people living outside its campus . Jewish Senior Life has CARF International accreditation for high quality and customer satisfaction, and was named a 2020-2021 Great Place to Work® Its affiliate, the Jewish Home, has been recognized by US News & World Report Best Nursing Homes 2020-2021 for long-term care and short-term rehabilitation Jewish Senior Life is a member of the Alliance for Senior Care of Greater Rochester, Leading Age, Leading Age New York, and the Association of Jewish Aging Services

The Legends at Whitney Town Center

100 Clear Spring Trail Fairport, NY 14450

585-421-7321

❱ legendsatwhitney com

❱ The Legends at Whitney Town Center is a brand new state-of-the-art independent senior apartment community for active adults 55-plus . It offers convenience, comfort, and active care-free living within walking distance to shopping, dining, and the historic village of Fairport

Lifespan of Greater Rochester

1900 S. Clinton Ave., Rochester, NY 14618

585-244-8400

1-866-454-5110

❱ info@lifespan-roch org

❱ Older adults and their caregivers turn to Lifespan for assistance with the challenges and opportunities they encounter The nonprofit provides a wide range of services, including assistance with care navigation and planning, respite for caregivers, support groups, classes on Medicare and assistance with in-home financial management Lifespan can also help its charges obtain the transportation they need to attend doctor’s appointments, to shop, or to just visit friends

Monroe County Senior Centers, Comprehensive List

435 E. Henrietta Rd. Rochester, NY 14620 585-753-6280

❱ Monroecounty gov/aging-centers php

❱ Monroe County provides an updated list of meal sites and senior centers throughout the county for residents aged 60 and up

Rochester Regional Home Care Services

330 Monroe Avenue Rochester, NY 14607

585-368-4663

❱ www rochesterregional org/services/home-healthcare/our-services

❱ Rochester Regional has a variety of home-based services to help you or your loved one continue to live safely and independently at home such as companion services, home health aides and skilled nursing visits We also offer a personal emergency response system and medication monitoring system

St. Ann’s Community

1500 Portland Ave. Rochester, NY 14621

585-697-6000

❱ www stannscommunity com

❱ St Ann’s Community is Rochester’s leading senior housing and health services provider With campuses in Irondequoit and Webster, St Ann’s offers a continuum of care that includes independent retirement living, assisted living, memory care, skilled nursing, transitional care/rehab, palliative care, and adult day programs One of Greater Rochester’s largest private employers, St Ann’s has more than 1,200 employees who are “Caring for the Most Important People on Earth ”

The Housing Council at PathStone, Inc.

See under “Housing / Homeowner Assistance”

Westwood Commons

50 Union Square Blvd. North Chili, NY 14514 585-293-2060

❱ www depaul org/locations/westwood-commons/

❱ Westwood Commons, a DePaul Senior Living Community in North Chili, offers more than assisted living services — it offers a lifestyle for your future It strives to enhance each resident’s quality of life by providing interactive social activities, a supportive

and caring staff and personal care services that promote independence and dignity Westwood Commons offers a personalized approach to delivering support and services while encouraging family members to be actively involved in the care of their loved ones Westwood Commons is licensed by the New York State Department of Health

SUBSTANCE ABUSE AND ADDICTION

Baden Street Settlement

• Dr. George C. Simmons Counseling & Support Center

585 Joseph Ave. Rochester, NY 14605 585-325-4910, x1200

❱ Provides effective chemical dependency treatment for those 18 years old and older that responds to the unique needs of inner-city residents in a manner that is consistent with their cultural norms and psychological orientations

FLACRA (Finger Lakes Area Counseling & Recovery Agency)

❱ www .flacra org/

❱ FLACRA is dedicated to the care of those whose lives are affected by alcohol and other substance abuse and/or related behavioral health and human service concerns The nonprofit is a Certified Community Behavioral Health Clinic and a Center of Treatment Innovation that offers behavioral health care and\or referral services in 6 counties within the rural Finger Lakes region: Wayne, Ontario, Seneca, Yates, Schuyler and Monroe, including a mobile clinic These designations allow FLACRA to continue to provide integrated, culturally competent behavioral health care services, referrals, and immediate responses to adults, youth and families that are affected by substance use disorders and mental health conditions The nonprofit also has residential, independent housing and supportive living programs for those who suffer from substance use disorders, and provides housing and treatment services for homeless veterans

❱ FLACRA offers both inpatient and outpatient services . Because of the coronavirus pandemic, some outpatient services are available by remote, though clients are seen in person, as well

• Addictions Crisis Center

28 East Main St.

Clifton Springs, NY 14432 315-462-9466

Outpatient Clinics

• Clifton Springs Clinic

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 83

28 East Main St.

Clifton Springs, NY 14432

315-462-9161

• Geneva Clinic

246 Castle St. Geneva, NY 14456

315-781-0771

• Newark Clinic

310 West Union St. Newark, NY 14513

315-331-3862

• Penn Yan Clinic

1 Keuka Business Park

2462 Route 54A Penn Yan, NY 14527

315-536-7751

• Watkins Glen Clinic

106 South Perry St., Suite 3 Watkins Glen, NY 14891

607-535-8260

• Farmington Clinic

1386 Hathaway Drive, Suite A

Farmington, NY 14425

585-396-4190

Connections Rounded Recovery

64 West Avenue

Canandaigua, NY 14424

833-435-2272

Alcoholics Anonymous Rochester Area

❱ Call for information on meetings in your area

❱ https://rochester-ny-aa .org/meetings/ 585-232-6720 (24/7)

Alcoholics Anonymous of the Finger Lakes

❱ http://fingerlakesaa .org

Alcoholics Anonymous Livingston County

Livingston Area Intergroup

❱ http://livingstonareaintergroup org

585-245-4440 (24/7)

Narcotics Anonymous

Rochester Area Service Committee of Narcotics Anonymous

❱ https://recoveryispossible nny-na org/

Livingston County Narcotics Anonymous Meetings

585-245-4440

❱ https://livingstonareaintergroup org/meetings/ Only open meetings listed

CASA-Trinity

❱ Offers evaluations and prevention, education, treatment, referral, and recovery services to individuals, families and communities affected by alcohol, tobacco, and other drugs CASA-Trinity offers both outpatient and residential programs It’s Geneseo clinic also offers mental health treatment services

❱ https://casa-trinity org/index php

Livingston County

Geneseo Clinic

4612 Millennium Drive Geneseo, NY 14454.

585-991-5012

❱ www casa-trinity org/branch-location php?Geneseo-Clinic-NY-1

Dansville Clinic and Residential facility

45 Maple St. Dansville, NY 14437

585-335-5052

Steuben County

Hornell Clinic

86 River St., Suite 100

Hornell, NY 14843

607-282-5201

Hornell Inpatient Facility

7309 Seneca Rd., Suite 500

Hornell, NY 14843

607-282-5200

Delphi Rise

835 W. Main St. Rochester, NY 14611

585-467-2230

❱ www delphirise org

❱ Offers counseling, treatment, prevention services, support and other therapeutic services to those in Rochester and the Finger Lakes who are recovering from alcohol and substance abuse

East House

259 Monroe Ave., Suite 200

Rochester, NY 14607

585-238-4800

❱ www easthouse org

❱ Helps those suffering from mental health and substance use disorders live independently through providing supported housing, care coordination and educational and employment programs The nonprofit also offers Affinity Place, a small respite program that provides beds for those who are experiencing a psychiatric crisis To contact Affinity Place, call 585-563-7083

Helio Health Rochester Evaluation Center

1850 Brighton-Henrietta Townline Road

Rochester, NY 14624

585-287-5622

❱ helio health

❱ The Helio Health Rochester Eval Center has 40 beds for medically monitored and supervised alcohol and substance abuse withdrawal and stabilization

Huther Doyle

360 East Ave. Rochester, NY 14604 585-325-5100

❱ www hutherdoyle com

❱ Provides outpatient counseling and medication-assisted treatment for alcohol and substance use disorders, assistance with employment and housing issues, and other services, including family support groups

Lifespan of Greater Rochester

Substance Abuse Intervention for Older Adults

1900 S. Clinton Ave., Rochester, NY 14618

585-244-8400

❱ www lifespan-roch org

❱ Lifespan’s Geriatric Addiction Program provides in-home assessments and interventions, counseling and care management for older adults who abuse alcohol and/or prescription or street drugs The program focuses upon serving those for whom traditional measures—inpatient treatment, 12-step programs, etc —have not worked

Delphi Rise Open Access Clinic

72 Hinchey Road

Rochester, NY 14624

585-627-1777

❱ Assesses the needs of those suffering from alcohol or substance abuse or dependence, and then

RESOURCE DIRECTORY
84 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

refers them for the treatment services that would benefit them most Clinic staff will help patients obtain the insurance they require and transport them to treatment facilities, if necessary Open 24/7

Outreach Community Center Inc.

447 Genesee St. Rochester, NY 14611

585-328-0887

❱ www outreachcommunitycenter com

❱ Offers drug and alcohol counseling for adults based on the 12-Step Programs of Alcoholics and Narcotics Anonymous, programs for at-risk youth and children, and services for families that have been affected by abuse and addiction

Recovery Support Navigator

175 Winton Road North Rochester, NY 14610

For family support, call 855-778-1200

For peer support, call 855-778-1300

❱ recoverysupportnavigator org

❱ Recovery Support Navigator helps people through the recovery process by connecting them with recovery options, providing support groups and referring them to case management The program also offers family services for those related to people with addictions

Salvation Army Center for Adult Rehabilitation

745 West Avenue Rochester, NY 14611

585-235-0020

www.salvationarmyusa.org/usn/rehabilitation/

❱ info@salvationarmy org

❱ The Salvation Army’s Adult Rehabilitation Centers provide spiritual, social and emotional assistance for men and women who have lost the ability to cope with their problems and provide for themselves due to alcohol or substance abuse Each center offers residential housing and work, group and individual therapy in a clean, wholesome environment The physical and spiritual care that program participants receive prepares them to re-enter society and return to gainful employment Many of those who have been rehabilitated are reunited with their families and resume a normal life The Salvation Army has three adult rehabilitation centers in the

Rochester area

Veterans Outreach Center, Inc.

See under “Housing / Shelters”

Westfall Associates

Clinton Crossing Medical Center 919 Westfall Road, Bldg. B, Suite 60 Rochester, NY 14618. 585-473-1500

❱ westfallassociates com

❱ Provides specialized alcohol and substance abuse treatment and educational programs for adults, people with concurrent mental health and chronic pain disorders, families, schools and employers

SUPPORT GROUPS

Alzheimer’s Disease Support Groups

Virtual Support Groups: Call 800-272-3900 to access online or by cell phone

Yates County

1st Monday • 1:30-2:30 p.m.

Lewy Body Dementia (LBD)

1st Wednesday • 2-3 p.m.

Schuyler County

3rd Thursday • 2-3 p.m.

Ontario County

2nd Monday • 1-2 p.m.

Frontotemporal Dementia (FTD)

2nd Tuesday • 1-2 p.m.

Younger Onset

2nd Tuesday • 3-4 p.m.

Monroe County

2nd Tuesday • 4-5 p.m.

Evening Men’s Group

2nd Tuesday • 5:30-6:30 p.m.

Steuben County

2nd Wednesday • 3-4 p.m.

Monroe County

3rd Monday • 11 a.m. to noon

Monroe County

4th Tuesday • 1-2 p.m.

Grupo de Apoyo para Cuidadores: 4-Tercer jueves • 4-5 p.m.

Black/African American Caregivers

3rd Thursday • 5:30-7 p.m.

Ontario County

4th Wednesday • 11 a.m. to noon

Ontario County

4th Wednesday • 2-3 p.m.

Chemung County

4th Thursday • 1-2 p.m.

Loved ones in Assisted Living/Long Term Care

4th Thursday • 4-5:30 p.m.

Men’s Group

Last Tuesday • 10-11 a.m.

Women - Wives and Partners

Last Tuesday • 4-5:30 p.m.

In-person support groups:

Group size is limited, registration is required. Call 800-272-3900 for more information or to register.

Dansville Caregiver Support Group

Dansville Public Library

1st Monday • 6-7:30 p.m.

Fairport Caregiver Support Group

Fairport Public Library

1st Tuesday • 12:30-2 p.m.

Watkins Glen Caregiver Support Group

St. James Episcopal Church

1st Monday • 6-7 p.m.

Hornell Caregiver Support Group

Hornell Public Library

2nd Thursday • 1:30-2:30 p.m.

Newark Caregiver Support Group

Newark Public Library

3rd Tuesday • 5:45-6:45 p.m.

Seneca County Caregiver Support Group

Seneca County Office for the Aging

4th Monday • 2-3 p.m.

Penn Yan Caregiver Support Group

Penn Yan Public Library

4th Monday • 4-5 p.m.

Brockport Caregiver Support Group

Brockport Free Methodist Church

4th Tuesday • 7-8 p.m.

Geneseo Caregiver Support Group

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 85

Geneseo United Methodist Church

4th Monday • 11 a.m. to noon

Perinton Caregiver Support Group

Perinton Community Center

1st Tuesday • 10-11:30 a.m.

Horseheads Caregiver Support Group

First Presbyterian Church

3rd Wednesday • 11 a.m. to noon

Webster Caregiver Support Group

Webster Presbyterian Church

3rd Wednesday • 3:30-4:30 p.m.

Corning Caregiver Support Group

Southeast Steuben County Library

3rd Thursday • 2-3 p.m.

Brighton Caregiver Support Group

Alzheimer’s Association Meridian Centre Office

4th Tuesday • 1-2 p.m.

Elmira Caregiver Support Group

Elmira Town Community Center

4th Tuesday • 6-7 p.m.

Caregiver Support Groups

• CURE Childhood Cancer Association (cancer support groups)

Contact the CURE office for meeting days and times.

See under “Bereavement Support”

Cancer Support Community Rochester

❱ Formerly Gilda’s Club Rochester Contact the local office for meeting days and times

See under “Cancer Services”

Roc City Sicklers Advocate Support Group 601 Elmwood Ave, Box 777 Rochester NY 14642

❱ sickle rochester@gmail com

❱ www urmc rochester edu/events/event-detail/1244491

❱ Close-knit, family-oriented support and advocacy group for children and families living with sickle cell disease Email for meeting times and places

Willow Domestic Violence Center

See under “Women Services”

TRANSPORTATION SERVICES

Bri-Pen Senior Rides

Town of Penfield

1985 Baird Road

Penfield, NY 14526

585-340-8674

❱ Provides rides to medical appointments within Monroe County, to the Brighton and Penfield town community centers, to nursing homes or hospitals and to COVID testing sites Those enrolled can also travel to religious services in Brighton and Penfield on Saturdays and Sundays, and for family visits to nursing homes of up to two hours duration Those seeking rides must be over 65, live in Brighton or Penfield, and sign up to make use of the service

FISH/RHAFT, Inc. (Rush-Henrietta)

See under “Nutritional Health / Support”

Give-A-Lift c/o Lifespan

1900 S. Clinton Ave.

Rochester, NY 14618

585-244-8400, x244

❱ Volunteer drivers take older adults grocery shopping, to medical appointments, to pick up prescriptions, to do their banking or on other necessary trips Services depend upon the availability of volunteer drivers Volunteer drivers needed

Honeoye Falls/Lima FISH

37 Cheese Factory Road

Honeoye Falls, NY 14472

585-453-2370

❱ Offers free medical appointment transportation for shut-ins Serves Honeoye Falls, Lima, Mendon, West Bloomfield Call between 8 a m and 4 p m the day before you want a ride

Greece F.I.S.H. (Friends In Service Here)

585-453-2370

❱ Volunteers provide free transportation to medical appointments Rides available Tuesday through Friday Please call 24 hours in advance

SOFI Transportation/Elderbus

4646 Nine Mile Point Road Fairport, NY 14450

585-377-8117

❱ Volunteer drivers transport Perinton residents 60

years old and older to medical appointments outside of Fairport and Perinton Clients must be ambulatory, and not need wheelchairs, and must call three business days in advance Clients might be transported to medical appointments as far away as Rochester Clients can also ride a bus to locations anywhere within Fairport and Perinton for any purpose Bus rides must be requested by 2 p m the day before needed All trips must take place between 8:30 a m and 3:30 p m Volunteer drivers needed

Lifespan of Greater Rochester Transportation Access (TRAC)

1900 S. Clinton Ave., Rochester, NY 14618

585-244-8400 (ask for a TRAC Mobility Specialist)

❱ TRAC connects Monroe County residents who are 60 years old or older, or have a disability, to transportation providers who meet their needs Those using the service can obtain rides to medical appointments, to stores or shops, or even to the homes of friends Wheelchair-accessible options and door-to-door service are available Lifespan of Greater Rochester, which operates TRAC, does not charge for its services The operators’ fees vary depending upon riders’ eligibility and needs

Livingston County Medicaid Transportation

❱ To schedule transportation to a Medicaid appointment, call the Medical Answering Services 888-226-2219

❱ www medanswering com

❱ RTS (Regional Transit Service) Medicaid Transportation

For bus schedules, call: Monroe County: 585-288-1700

❱ www .myrts com/

❱ Seniors who are 65 years old and older, people with disabilities and those who have Medicare cards pay half-fare during non-peak periods Go to RTS’s website for the reduced fare schedule, and to apply for a reduced fare card You can also obtain an application by calling the agency

VOCATIONAL / JOB TRAINING

Arc of Monroe

See under “Disability Services”

RESOURCE DIRECTORY 86 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

Finger Lakes Works Career Centers

❱ https://fingerlakesworks com

• Finger Lakes Works – Geneva

795 Canandaigua Road

Geneva, NY 14456

315-789-1771

• Finger Lakes Works – Ontario County Workforce Development

3010 County Complex Drive

Canandaigua, New York 14424

585-396-4020

Finger Lakes Works – Wayne

1519 Nye Road

Lyons, NY 14489

315-946-7270

Finger Lakes Works – Yates

417 Liberty Street, Suite 2051

Penn Yan, NY 14527

315-536-5140

❱ The Finger Lakes Works Career Centers offer job seekers a chance to assess their skills, along with career counseling, job search assistance, computer and Internet access and information on available employment Those unable to secure employment via the centers’ core services can obtain more intensive assistance, and there are training programs for dislocated workers and other eligible job seekers The centers are also set up to serve the disabled

New York State Education Department

❱ Adult Career and Continuing Education Services-Vocational Rehabilitation (ACCES-VR)

109 South Union St. Rochester, NY 14607

Geneva Satellite Office

70 Elizabeth Blackwell Street

Geneva, NY 14456

585-238-2900 or 800-462-0178

❱ http://www acces nysed gov/vr

❱ Helps individuals with disabilities obtain and maintain employment and supports independent living Serves Livingston, Monroe, Ontario, Seneca, Wayne, Yates counties Services are provided only by appointment

Ontario County Veterans Service Agency

3010 County Complex Drive

Canandaigua, NY 14424

585-396-4185

❱ The Veterans Service Agency helps Ontario County’s veterans and their families identify the benefits they are entitled to receive from local, state, and federal agencies, and apply for them The agency’s

accredited service officers will help veterans and their families file claims with the Department of Veterans Affairs (VA), determine whether they are eligible for education benefits and burial assistance, and help them obtain those benefits

Ontario County Workforce Development

3010 County Complex Drive

Canandaigua, NY 14424

585-396-4020

❱ Provides a range of services that includes instruction in interviewing and job-search techniques, career counseling and planning and assistance with resumes The agency also offers vocational training, job programs for designated groups, such dislocated workers, and a resource room in which people can conduct their own job hunts

Rochester Rehabilitation Center

Employment Connection

1357 University Ave.

Rochester, NY 14607

585-263-2690

❱ Employment Connection helps adults with disabilities and other disadvantages obtain work and keep their jobs The program offers internships, job readiness training, direct placement services, retention support, supportive employment sites and other forms of assistance for those seeking work . Refugees can also obtain the knowledge, skills and support they need to obtain work, and remain self-sufficient

Rochester Rehabilitation Center

Strengthening Working Families Initiative (SWFI)

1357 University Ave.

Rochester, NY 14607

585-263-2690

❱ SWFI partners with the area’s businesses, employers and community organizations to give those who have dependent children access to educational and training institutions, and help them advance their careers in demand industries An applicant must reside in Monroe County, be 18 years old or older, be the primary caregiver of a child who is 13 years old or younger, and meet other eligibility requirements to enter the program

Veterans Outreach Center, Inc.

See under “Housing / Shelters”

VOLUNTEERING

Adding Candles PO Box 10717 Rochester, NY 14610

585-797-3889

Contact: Lois Warlick-Jarvie

❱ loiswj@addingcandles com

❱ www addingcandles com/

❱ Grassroots, volunteer nonprofit organization that raises funds to support brain cancer research All proceeds from its efforts go to support the brain cancer research performed at the University of Rochester Medical Center’s Wilmot Cancer Institute

Angels of Mercy, Inc.

692 N. Winton Road Rochester, NY 14609 585-730-4556

❱ www angelsofmercyny org

❱ Volunteers needed Women who like to sew, organize, and help other women are encouraged to apply Donations of gently used women’s clothing and personal hygiene items are welcome

Al Sigl Community of Agencies

1000 Elmwood Ave., Suite 300 Rochester, NY 14620 585-442-4102

❱ www alsigl org

❱ Collaborative community network that fosters community awareness and philanthropic support for nonprofits that serve children and adults with special needs In addition, Al Sigl provides high-quality, cost-effective real estate and business services

❱ Volunteers are needed to help with specific events

AmeriCorps Seniors of Monroe and Livingston County-A Program of Lifespan

1900 S. Clinton Ave. Rochester, NY 14618 585-244-8400 ext. 128 www.lifespan-roch.org

❱ Volunteers who are 55 years old and older can use their unique skillsets and experiences to help people and communities thrive If you are 55 or older

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 87

you can put your experience to work Volunteers also decide whether they want to share the skills they’ve learned through life, or develop new ones

Alzheimer’s Association

See under “Associations / Foundations”

❱ Alzheimer’s Association volunteers work as community educators, raise funds for research and treatment, advocate for those suffering from Alzheimer’s and in other ways help fight this progressive condition

Caregiver Respite Program c/o Lifespan

1900 S. Clinton Ave. Rochester, NY 14618 585-244-8400

❱ Recruits and trains volunteers who give weekly respite to the caregivers of those who have early-stage memory loss and are still living in their homes

❱ Volunteers must be at least 21 years old

Compeer

❱ www compeer org

• Compeer of Livingston County

1 Genesee St. Avon, NY 14414 585-226-8220

• Compeer Rochester, Inc.

259 Monroe Ave. Rochester, NY 14607 585-546-8280

❱ www compeerrochester org

❱ Compeer volunteers use friendship to support youths and adults who are receiving mental health care, assist with their rehabilitation, and help them improve their lives Volunteers are asked to give that assistance under circumstances that fit their schedules and lifestyles

Greece F.I.S.H. (Friends In Service Here)

See under “Transortation Service”

Flower City Habitat for Humanity

See under “Housing / Homeowner Assistance”

Volunteer Match

❱ Online service that helps those wishing to volunteer their time and energy find places in which they can do so

❱ www volunteermatch org

Volunteers of America Upstate New York

See under “Agencies – Health / Human Services”

PREGNANCY SUPPORT/ PREVENTION

Beautiful Birth Choices

681 Winton Rd. North Rochester, NY 14609

585-484-1972

Offers doula services, childbirth, prenatal yoga and breastfeeding classes; breastfeeding support and other assistance.

Caring Choices Pregnancy Help Center

651 Chili Ave. Rochester, NY 14611

585-354-0913

❱ www optionline org

❱ Offers free and confidential pregnancy tests, ultrasounds, adoption support, community referrals and networking, material aid, limited STD testing and other services

Center for Sexual Health and Wellness, a program of the Livingston County Department of Health

❱ Offers low-cost reproductive health care to men, women, and teens, breast and cervical cancer screening and STD screening and treatment, including that for HIV Appointments preferred General number, all locations: 585-243-7540

• Dansville Location

3 Chestnut Ave.

Dansville, NY 14437

• Mt. Morris Location

2 Murray Hill Drive

Mt Morris, NY 24520

UR Medicine Breastfeeding

125 Lattimore Rd., Suite 280 Rochester, NY 14620

585-276-MILK (6455)

❱ Offers individual consultations to help individuals and families reach their breastfeeding goals, a breastfeeding support group and access to other resources An experienced nurse/lactation consultant facilitates the breastfeeding support group, which meets at UR Medicine Breastfeeding every Tuesday from 6 to 7:30 p m

Planned Parenthood of Central and Western New York

114 University Ave.

Rochester, NY 14605

15 Lafayette Ave.

Canandaigua, NY 14424 866-600-6886

❱ Planned Parenthood protects and supports every person’s right to make voluntary, informed decisions about their sexual and reproductive health in order to help them lead healthy and fulfilling lives To those ends, it offers s health care for adults and teenagers, pregnancy testing and services, birth control, abortion care, STD and HIV testing and treatment, education, resources and referrals for those in need of transgender hormone therapy and more All services are confidential and given to those who have or do not have health insurance

WELLNESS

Longevità Medical

7255 State Route 96, Suite 110 Victor, NY 14564 585.244.1506

❱ www longevitamedical com

❱ Founded by Dr Vito Quatela in 2021, Longevità Medical, the Quatela Vitality Center, exists to help women and men of all ages enhance the quality of their lives Dr Maria Karipidis Pouria, board-certified orthopedic physician, provides nonsurgical regenerative medicine treatments for patients ranging from athletes and weekend warriors sidelined by overuse injuries, to people suffering from age-related joint pain Julie Chatt, MSN, FNP, a certified nurse practitioner, offers bioidentical hormone replacement therapy for women and men suffering from age-related hormone imbalance . Conditions treated include osteoarthritis, overuse and sports injuries, tendonitis, bursitis, menopause, low testosterone, decreased strength and performance, and fatigue and insomnia .

WIG STUDIO

Grasta’s Beauty & Wig Studio

409 Parma Center Road Hilton, NY 14468

DIRECTORY
RESOURCE
88 HEALTHCARE GUIDE 2023 | Rochester & The Finger Lakes

585-392-7823

❱ www grastasBeatuyandWigStudio com

❱ Grasta’s helps individuals with chemotherapy, radiation, psoriasis, alopecia, diabetes, menopause, lupus, and burn victims feel themselves again Sharon Grasta provides professional and personal consultations, fittings, and wig care She strongly believes privacy for her clients is a number 1 priority High quality wigs and hairpieces in a variety of styles and blends are available

WOMEN’S SERVICES

Angels of Mercy, Inc.

692 N. Winton Road

Rochester, NY 14609 585-730-4556

❱ www angelsofmercyny org

❱ Offers gently used women’s clothing free of charge to women who have been affected by such issues as addiction, physical or mental abuse, unplanned pregnancies, depression, self-harm and homelessness, or have become involved with the criminal justice system Through its efforts, the nonprofit seeks to help women change their lives, and gain a sense of purpose and dignity Angels of Mercy also works to prevent human trafficking

❱ Volunteers needed . Women who like to sew, organize, and help other women are encouraged to apply Donations of gently used women’s clothing and personal hygiene items are welcome

Chances & Changes, Inc.

PO Box 326

Geneseo, NY 14454

chancesandchanges.org

Domestic Violence Hotline

585-658-3940 or 1-888-252-9360

❱ Dedicated to helping victims of domestic violence through providing, a safe shelter, peer support groups, individual counseling, advocacy, information and education and other services Clients can also obtain some counseling in-house, referrals for assistance with medical and mental health issues, court advocacy, and advocacy with legal, medical and social service systems The nonprofit also provides housing assistance for income-eligible Livingston County residents who are homeless or at risk of homelessness . All services are free and confidential

Planned Parenthood of Central and Western New York

114 University Ave. Rochester, NY 14605

15 Lafayette Ave. Canandaigua, NY 14424 866-600-6886

❱ Planned Parenthood protects and supports every person’s right to make voluntary, informed decisions about their sexual and reproductive health in order to help them lead healthy and fulfilling lives To those ends, it offers s health care for adults and teenagers, pregnancy testing and services, birth control, abortion care, STD and HIV testing and treatment, education, resources and referrals for those in need of transgender hormone therapy and more All services are confidential and given to those

who have or do not have health insurance

Willow Domestic Violence Center

PO Box 39601

Rochester, NY 14604

585-232-5200

www.WillowCenterNY.org

24/7 hotline: 585-222-SAFE (7233)

24/7 text line: 585-348-7233

❱ Dedicated to preventing domestic violence and ensuring that every survivor has access to the services and support needed to feel safe and empowered To those ends, the nonprofit offers a safe emergency shelter for clients and their children, short-term individual and confidential counseling and support, assistance with safety planning, support groups and other services .

YWCA of Rochester and Monroe County

175 N. Clinton Ave.

Rochester, NY 14604

585-546-5820

www.ywcarochester.org

❱ YWCA programs help women and girls who are facing homelessness, pregnancy and other crises, and their children The nonprofit provides a continuum of housing for women of all ages and family situations who are in need, including emergency and long-term housing, a supportive living program for women in recovery and affordable apartments in the community

Never Miss an Issue! NAME ADDRESS CITY/TOWN STATE ZIP 1 YEAR (6 ISSUES) $21.00 $35.00 2 YEARS (12 ISSUES) Subscribe today to 55Plus, the only magazine serving active adults in Rochester, and get it right to your front door! Clip and Mail to: 55 Plus P.O. Box 525, Victor, NY 14564 HOW TO FIND YOUR FAMILY’S FORGOTTEN ASSETS P. For Active Adults in the Rochester Area roc55.com Issue 78 November-December 2022 SURE BET: 8 PURCHASES RETIREES ALMOST ALWAYS REGRET FREE RETIRED GANONDAGAN STATE HISTORIC SITE HEAD REFLECTS ON HIS JOURNEY, HIS ART. P. 38 INSIDE WHEN SHOULD YOU TAKE SOCIAL SECURITY? KNITTING: GET A LITTLE HELP AND JUMP RIGHT IN THE REMARKABLE MAMA CINDY P. 30 FINDING A SAFE HAVEN FOR PETS P.48 THIS SANTA IS FROM WEST IRONDEQUOIT P. 44 THE LEGACY OF G. Peter G.Jemison Peter Jemison For Active Adults in the Rochester Area roc55.com Issue 79 – January-February 2023 FREE MICHAEL SPERANZA CHEF BY DAY, MUSICIAN BY NIGHT, VICTOR RESIDENT SAVORS THE FLAVORS OF TWO CREATIVE WORLDS P. 34 The Dream TheLivingDream Living He shares his experience cooking at the Obama’s White House DR. ROIZEN: LIVING HEALTHFULLY INTO OUR 100S IS IN OUR GRASP P. 39 INSIDE 13 Gestures and Habits That'll Make Him Fall in Love—All Over Again P. 22 New Year, New Financial You by Laurie Haelen. P. 10 Rochester & The Finger Lakes | HEALTHCARE GUIDE 2023 89
Listed Alphabetically The 2023 Rochester / Finger Lakes Healthcare Guide is online! Go to www.GVhealthnews.com to view our interactive version! ADVERTISER INDEX THE FOLLOWING ADVERTISERS HAVE MADE THE 2023 ROCHESTER / FINGER LAKES HEALTHCARE GUIDE POSSIBLE. Acu-Care ......................... 92 AETNA .......................... 13 Ahrens Benefits ..................... 3 Alzheimer’s Association ............... 75 Athena Direct Care .................. 19 BCCR (Breast Cancer Coalition) ......... 65 Bone Gym ........................ 51 C & R Vision ....................... 27 Care Patrol ........................ 32 Carolyn Stifler ..................... 61 Center for Community Health & Prev. ..... 67 Crouse Health ...................... 4 DePaul ........... 29, 34, 44, 47, 57, 61 EPI ............................. 32 Evergreen Place .................... 50 Excellus .......................... 15 Golisano Autism Center ............... 29 Grasta’s ........................... 5 HCR Home Health .................. 34 Helio Health 69 Hematology/Oncology Associates of CNY ... 33 Inclusion Wellness Spa ............... 17 Jewish Senior Life ................... 2 Kirkhaven ........................ 47 Mary Cariola ....................... 44 Nascentia ........................ 51 North Bee ........................ 19 Ortolani Services ................... 31 Parkwood Heights ................... 57 Quatela .......................... 11 Rochester Clinical Research ........... 21 Rochester Regional Health ............ 37 Solstice Senior Living ................ 27 St. Ann’s Community ................ 91 St. John’s. . . . . . . . . . . . . . . . . . . . . . . . . 35 The Medicine Shoppe ................ 14 Thompson Health ................... 49 White Haven Memorial Park ............. 7 WOLK Manor & Lodge at Wolk Manor ..... 45
Acupuncture Center USA 7th Generation Rui Wang, LLC Clinton Crossings Medical Center Building C, Suite 105, 919 Westfall Road, Rochester, NY 14618 Tel1: 585-358-6186; Tel2: 315-378-5556; Tel3: 607-372-2082 Ancient Wisdom Integrated with Modern Medicine LIFE CHANGING MEDICINE, MOVING MEDICINE FORWARD ONE OF THE BEST ACUPUNCTURE CENTERS IN THE WORLD Acupuncture is a general practice alternative medicine, it can help a wide range of health problems at different extents. Ask for professional, confidential, personalized evaluation / consultation appointment before starting any treatment Balance Immune System Build Stronger Immunity www.AcupunctureCenterUSA.com 7th Generation Medical Acupuncture Rui Wang, MD of China, L.Ac. Featuring RUI Anti-Inflammatory Acupuncture, Medical Oncology Acupuncture, and Neuromedicine Acupuncture Experienced in both Western Medicine & Traditional Chinese Medicine Experienced in both Academic & Private Practice Experienced in both Basic Science & Clinical Science Experienced in Cancer Research at Major Medical Centers in USA THE WORLD’S GREATEST TREASURE OF MEDICINE 靈樞抗癌 7th Generation Medical Oncology Acupuncture for Cancer Care, Cancer Survivor Care, and Cancer Prevention Part of Comprehensive Cancer Care Build Anti-cancer Immunity, Improve Cancer Immune Surveillance Ability; Relieves Cancer Complications and Cancer Treatment Induced Side Effects; Drug-Free Care without Drug Interactions with Conventional Cancer Treatment; Personalized Cancer Supportive Care, Integrative Cancer Care. *Do Not Stop Your Conventional Western Medicine Cancer Care during the Acupuncture Care, since Medical Oncology Acupuncture Is Only Part of Comprehensive Cancer Care.

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.