The Coachzing Show E P I S O D E 1 : T H E B A C K S TO R Y
EPISODE 3:
How to Create Videos That Bring You More Clients and Raving Fans
1 Featured Guest: Your Host: © ACQYR Inc. All rights reserved. ! DOUG FORESTA LOU BORTONE
Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing? Let’s work together: http://www.coachzing.com
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The Coachzing Show EPISODE 3: TRANSCRIPT
EPISODE 3:
How to Create Videos That Bring You More Clients and Raving Fans Listen Here: http://www.coachzing.com/podcast/e003-lou-bortone/
! Our Featured Guest: Lou Bortone shares his best strategies for creating compelling videos that get you noticed and bring in more clients and revenue.
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In this episode video marketing specialist Lou Bortone shares tips for creating great videos, even if you are camera shy. Learn why creating videos isn’t as hard as you might think and what you need to know to get started.
In This Episode, You'll Discover: ✓
What equipment Lou uses to shoot his own videos
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The biggest mistakes most coaches and therapists make when trying to create videos
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Why Lou dressed up like Moses on camera, the important lesson he learned and what it means for you
© ACQYR Inc. All rights reserved.
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Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing? Let’s work together: http://www.coachzing.com
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The Coachzing Show EPISODE 3: TRANSCRIPT
✓
Why being TOO polished and perfect on camera can backfire and what to do instead
Tips From The Episode: ✓
Don’t be afraid to do something goofy or silly to get your client’s attention
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You can start by shooting video with slides if you are camera shy
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Always be on the lookout for a “teachable moment” where you could shoot a quick video
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You don’t need perfect quality video; focus on sharing content
Links & Resources: ✓
Lou Bortone
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YouTube
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The Coachzing Show EPISODE 3: TRANSCRIPT
Introduction Welcome to the Coachzing show, dedicated to helping you work less, work more and help more people for creative content marketing. This show is brought to you by Coachzing.com, a marketing and publishing company for people who help people. And now here's your host, Doug Foresta.
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Doug:
Hello, welcome back to the Coachzing show. If you're a coach or therapist and you're interested in creative content marketing, how to get your content out there, this really is the show for you, because we're bringing you the best
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of the best, and the best and the brightest in all areas of creative content. Today is definitely an example of that. My guest today is Lou Bortone. We're going to be talking about video marketing, which I know a lot of you are very
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interested in. I'm going to say a little bit about Lou and bring him right now. Lou Bortone is a video marketing expert, an online branded consultant who helps entrepreneurs and service professionals build breakthrough brands on the internet, so they can have more visibility, credibility and
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profitability. Lou delivers innovative online branding strategies, including video marketing,
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coaching and consulting.
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Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing? Let’s work together: http://www.coachzing.com
The Coachzing Show EPISODE 3: TRANSCRIPT
He's a former television executive, who worked for E-Entertainment Television and Fox in Los Angeles. He's also an author and ghost writer of six business books, a certified guerrilla marketing coach, and a book yourself solid certified coach. He's known for his unique and engaging videos on YouTube. You can find those at YouTube.com/user/lbpromo, and you can also visit LouBortone.com.
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Lou Bortone, thank you for joining me.
! Lou:
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Hi, how are you doing?
Content Strategy (01:28) Doug:
Thanks so much for joining me. Maybe we can just get started with talking about what your favorite content strategy is, if you could say a little bit about your own favorite content strategy.
! Lou:
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Yeah, thank you. It may seem kind of obvious coming from a video guy, but I really love video for content, for content strategy.
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The Coachzing Show EPISODE 3: TRANSCRIPT
It's just really flexible, it can be repurposed easily, it's engaging, it's personal, it's really the direction the internet is going in, so I think it's really the perfect candidate for any kind of content marketing.
! Doug:
What is it about video versus articles or more static types of content that makes video so useful?
! Lou:
I think part of it is the fact that our generation, we all grew up with television and very visual-oriented society. It's just something we're
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comfortable with, it's familiar. If you see folks online on video, it builds the know, like and trust factor
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because it's very personal and engaging. I also think, especially with the younger folks, I notice it with my teenagers, there's not really any distinction now between screens, whether it's mobile or desktop or TV. They don't make that distinction anymore. It's all just
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content, and it's all just entertainment or information.
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The Coachzing Show
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