E006: Adam Urbanksi – How to Create a Content Machine that Drives Leads to Your Business

The Coachzing Show E P I S O D E 1 : T H E B A C K S TO R Y

EPISODE 6:

How to Create a Content Machine that Drives Leads to Your Business

1 Featured Guest: Your Host: © ACQYR Inc. All rights reserved.

ADAM URBANSKI !

DOUG FORESTA

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The Coachzing Show EPISODE 6: TRANSCRIPT

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The Coachzing Show EPISODE 6: TRANSCRIPT

EPISODE 6: !

How to Create a Content Machine that DrivesLeads to Your Business Listen Here: http://www.coachzing.com/podcast/e006-adam-urbanski/

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Our Guest: Adam Urbanski, marketing consultant to coaches, consultants and other service professionals shares his number one strategy for creating content that gets you leads for your business.

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Adam shares the same tips that he used to go from emigrating from Poland in 1989 with only $194.00 in his pocket to creating multiple successful ventures that have generated millions of dollars in sales.

In This Episode, You'll Discover: ✓

Adam’s “Teleseminar Content Machine System” that you can use to create a self-sustained lead generation machine

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How to repurpose your material so you work once and create multiple programs from it

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The biggest content creation mistake that most people make and what to do instead

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How to create an easy but highly effective list building opt-in offer in about an hour

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The Coachzing Show EPISODE 6: TRANSCRIPT

Tips From The Episode: ✓ Sell less and teach more to increase your impact and reach ✓ Think about the most frequently asked questions your clients ask when creating content ✓ Buyers enter an information frenzy before they buy ✓ Make sure your content is “evergreen”-don’t refer to dates or events

Links & Resources Mentioned:

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The Marketing Mentor

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Big Think

WE NEED YOUR HELP! Please leave us an honest iTunes rating and review by clicking here. It really helps us to reach and help more people. Thank you! :)

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The Coachzing Show EPISODE 6: TRANSCRIPT

Introduction Welcome to the Coachzing show, dedicated to helping you work less, work more and help more people for creative content marketing. This show is brought to you by Coachzing.com, a marketing and publishing company for people who help people. And now here's your host, Doug Foresta.

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Doug:

Hello, welcome back to the Coachzing Show. This is Doug Foresta, and this is a show where we help coaches and therapists work less, earn more and help more

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people, through creative content marketing.

I will share with you that my guest today is someone who's very special to me. I was just telling him just prior to starting the show, that I wouldn't be doing this show if

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not for him. He has really helped shape the direction of my life.

I'm very excited to have Adam Urbanski with me today, from TheMarketingMentors.com. I'll just say a quick thing about Adam and bring him

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right on.

He is a marketing strategist to coaches, consultants and other service

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professionals, and he has a very interesting story himself.

In 1989, he immigrated to the U.S. from Poland, with only $194 in his pocket and a

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very limited ability to speak English.

Since then, he has become one of the most successful people online. I know many of you don't need me to introduce Adam to you, but some of his businesses generated millions of dollars in sales and he works as a marketing consultant today

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The Coachzing Show EPISODE 6: TRANSCRIPT

with independent service professionals and entrepreneurs, and helps them turn their specific knowledge and expertise into profitable revenue centers.

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Adam Urbanski, thank you for joining me.

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Adam:

Doug, it's my pleasure. Thank you for having me here.

Doug:

Thanks. Before we get started, I just want to thank you personally for changing the

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direction of my life. I had invested in some of your programs, and from that I learned about PLR, private label rights material and content. I've learned a ton from you.

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That led to relationships which then led to Coachzing, which led to doing this show.

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So I know you hear this a lot from people, but you really helped change my life.

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Adam:

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Wow, well thank you. I appreciate that. Two interesting, quick stories around this.

So my start in internet marketing started with private label rights content. I purchased, for $250, rights to teach people about how to create mini-sites. This was

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back in 2000.

The person I purchased it from, there was some files missing and I actually emailed him back and he refunded me the entire course of the training, $250. He said it was outdated and wasn't completed, and he said I get to keep it but he wanted no money for it.

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The Coachzing Show EPISODE 6: TRANSCRIPT

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Now I didn't ask for the money back; I just asked a few questions around putting this

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stuff online.

I've never made a penny with that course, but it kind of really got me to see

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how courses were structured and so on, so it was a big help.

The second thing to say really quick, in terms of what you said, that I changed the direction of your life, I'm a huge fan of taking responsibility, because without it we

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really can't be entrepreneurs and have the success that we want to have.

So look, like I mentioned before we got on the air, I might have pointed you in a certain direction or pointed out certain opportunities, but you were the guy who made the decision and choices to follow those opportunities.

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EPISODE 6: TRANSCRIPT

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