The Coachzing Show E P I S O D E 1 : T H E B A C K S TO R Y
EPISODE 13:
How to Create Content That Gets More Visibility For Your Business
1 Featured Guest: Your Host: © ACQYR Inc. All rights reserved. DENISE WAKEMAN ! DOUG FORESTA
Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing? Let’s work together: http://www.coachzing.com
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The Coachzing Show EPISODE 13: TRANSCRIPT
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The Coachzing Show EPISODE 13: TRANSCRIPT
EPISODE 13:
How to Create Content That Gets More Visibility For Your Business
Listen Here: http://www.coachzing.com/podcast/e013-denise-wakeman/
! Our Featured Guest: Denise Wakeman is on online marketing strategist for entrepreneurs and host of Adventures in Visibility. She helps entrepreneurs create their foundation-making sure they have a powerful, effective blog for their business.
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In this episode Denise talks about how to create blogs and content that get more visibility and help you build your business.
In This Episode, You'll Discover: ✓
How to increase visibility for your blog and get more subscribers
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Why sharing your content only on social media sites is a BIG mistake
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The #1 content marketing strategy Denise recommends if you haven’t started with content creation
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Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing? Let’s work together: http://www.coachzing.com
The Coachzing Show EPISODE 13: TRANSCRIPT
✓
The BIGGEST mistake you are most likely making right now with your blogging that is costing you business
Tips From The Episode: ✓
Make sure you share content on a self-hosted blog, not just social media sites
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Share a mixture of your content and other’s content
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Don’t be afraid to experiment and try new things with content creation
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Make sure you focus on what your market wants, not just what you want to say
Links & Resources: ✓
Denise Wakeman
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Adventures in Visibility
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The Coachzing Show EPISODE 13: TRANSCRIPT
Introduction Welcome to the Coachzing show, dedicated to helping you work less, work more and help more people for creative content marketing. This show is brought to you by Coachzing.com, a marketing and publishing company for people who help people. And now here's your host, Doug Foresta.
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Doug:
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Hello, welcome back to The Coachzing Show. This is Doug Forest, and I'm very pleased to have with me today Denise Wakeman. If you're a therapist, coach, speaker, author and you're looking to work less, earn more and help more people through creative content marketing, this is the show for
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you. We're getting tremendous feedback from people. Thank you so much for helping us. Today, I think we're up to number 7 on the new and noteworthy in business,
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number 7 in self-help and I think number 17 overall in all podcasts. So we really appreciate your support, and please give us feedback about what you like, don't like about the show, because want to make sure that we make this as
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usable and content-rich as possible for you. Today we'll be talking about visibility. We have some of the best people, the best of
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the best, and today is really a great example of that. Denise Wakeman is with me. You can learn more about her at DeniseWakeman.com. Also, she has a great hangout show called AdventuresInVisibility.com, and she really is a specialist in this area.
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The Coachzing Show EPISODE 13: TRANSCRIPT
! Denise Wakeman, thank you for joining me today.
! Denise:
Well, thank you for the invitation. I'm looking forward to talking with you, and congratulations on your rankings. That's excellent.
! Doug:
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Thank you.
Content Marketing Strategies (01:18) Doug:
been very successful at it. What are your favorite content marketing strategies?
! Denise:
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So let's get right to it. I know you've been doing this for a long time and you've
Well, the foundational content strategy for me, which is by far my favorite, is blogging. That's where your home base is. I see a lot of people making this mistake, that they think they can be on social networks, but you've probably heard this before and your audience has too, the social networks are like rented land, whereas your blog is your own virtual property
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that you own and control. I'm pretty keen on that strategy, making sure your content first lives on your blog
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and then gets sent out to your social networks.
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The Coachzing Show EPISODE 13: TRANSCRIPT
Doug:
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That's a very good point. Actually, we haven't really talked about that on the show so much. If you want to say more about that, please do. So if I post content on Facebook or LinkedIn, why is that not enough?
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