E020: Steve Olsher – How to Discover the One Amazing Thing You Were Born to Do

The Coachzing Show E P I S O D E 1 : T H E B A C K S TO R Y

EPISODE 20:

How to Discover the One Amazing Thing You Were Born to Do

1 Featured Guest: Your Host: © ACQYR Inc. All rights reserved. ! DOUG FORESTA STEVE OLSHER

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The Coachzing Show EPISODE 20: TRANSCRIPT

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DISCLAIMER ALL RIGHTS RESERVED. No part of this report may be modified or altered in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational storage or retrieval system without express written, dated and signed permission from the author.

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The Coachzing Show EPISODE 20: TRANSCRIPT

EPISODE 20:

How to Discover the One Amazing Thing You Were Born to Do Listen Here: http://www.coachzing.com/podcast/e020-steve-olsher/

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Our Featured Guest: Steve Olsher, New York Times Bestselling author and online coach and consultant discusses the importance of discovering your key gifts so that you can create compelling content that attracts your ideal clients and helps you create a sustainable business.

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Steve is a bestselling author, frequent media guest, international keynote speaker, online veteran who launched on CompuServe’s Electronic Mail is 1993, Chairman and co-founder of Liquor.com and well compensated coach/consultant.

In This Episode, You'll Discover: ✓

The importance of knowing “what is your what” in your business and how to do that

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A BIG mistake that will make your content ineffective and what to do instead

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A simple TRICK for getting massive visibility for your content

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The Coachzing Show EPISODE 20: TRANSCRIPT

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How you can get a FREE copy of Steve’s New York Times Bestselling book “What is Your What”

Tips From The Episode: ✓

Focus on being the solution to someone else’s problem

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Take the time to discover your specific gifts to create a sustainable business

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Be willing to take a polarizing position in your content and business

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How you share your content can change, but the “what” of your gifts will not change

Links & Resources: ✓

Steve Olsher

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What Is Your What?

WE NEED YOUR HELP! Please leave us an honest iTunes rating and review by clicking here. It really helps us to reach and help more people. Thank you! :) ! © ACQYR Inc. All rights reserved.

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The Coachzing Show EPISODE 20: TRANSCRIPT

Introduction Doug:

Hello, welcome back to the Coachzing Show. This is Doug Foresta, your host, and this is a show where we help you, coaches, therapists, speakers, and authors to work less, earn more, and help more people, through creative content marketing.

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And today, I have with me Steve Olsher, who I know many of you will be familiar with. He is America’s reinvention expert. You can visit him at Steveolsher.com.

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He spent 25-plus years building businesses from scratch, and it’s definitely an absolute pleasure to have him on.

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Steve Olsher, thank you for joining me.

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Steve:

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Thanks, Doug. I appreciate it.

Content Strategies Doug:

You’ve been very successful, and I’m curious about what your favorite content creation strategies are in your own business.

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Steve:

Well, I mean look, content creation, I think, is a bit of an oxymoron, right?

Because reality for me is that it’s never about creating content, so much as it’s

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about simply providing solutions to other peoples’ problems.

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The Coachzing Show EPISODE 20: TRANSCRIPT

And so from my perspective, it’s really just simply a matter of being very open, being very aware to your surroundings, to the people you interact with, and to those who really, for whatever reason, gravitate towards you because they feel as though you have something that can help them in one way or another.

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So for me, content creation is always based on being the solution to someone else’s problem.

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People learn in different ways, and people consume content in different ways, so it’s my responsibility to make sure that I’m providing something that is auditory for those who prefer to listen, that is tangible in terms of book form for those who prefer to hold and consume, or video or live event, or whatever it might be.

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So it simply is a function of understanding who you’re serving and making sure you’re serving them in the way that meets them where they are.

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Doug:

It’s a very good point that you said because as I was thinking about it, I’ve never woke up and said, “I need some content today. Where will I find my content?”

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Listeners have heard me tell this story before, but the head light went out on my car, and I went on YouTube to see, “How do you put a headlight in on a Hyundai Sonata?”

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I wasn’t looking for content. I was looking for like you said, I was looking for a solution to a problem that I had.

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Steve:

Yeah. Absolutely. I think that’s one of the reasons why the search engines have really become the dominant tool online now. When I say “search engines,” do you,

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The Coachzing Show EPISODE 20: TRANSCRIPT

just out of curiosity, Doug, do you know what the top four search engines are right now?

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Doug:

I’m going to take a wild guess. Google has to be one of them.

Steve:

Yup.

Doug:

I’m thinking YouTube.

Steve:

Yup.

Doug:

iTunes, maybe?

Steve:

Yup.

Doug:

And, what’s number four? I know it’s not Yahoo.

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EPISODE 20: TRANSCRIPT

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