Betting Africa - ICE Africa edition

ARE YOU

GAME?

With our award-winning games, platform services and dedicated compliance support you’ll have everything you need to grow your casino business.

TOGETHER WE ARE GAME Contact us on sales@playngo.com

We drive financial performance Realise your sportsbook ambitions with a trusted partner

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Wherever you want to take your product, we have a solution to get you there.

We test right the first time, saving you money. Plus, our quality gets you to market faster. And after testing, only GLI offers you the most markets for less money, with less risk. In fact, GLI is the only private lab whose certifications are accepted in every jurisdiction. Develop where you want and sell everywhere you want, quickly and cost-effectively.

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WORLD CLASS GAMING APPS FOR ONLINE, MOBILE AND RETAIL ENVIRONMENTS

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Innovative

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mkodo has over 10 years’ experience of creating and supporting successful gaming apps

Using the latest technologies mkodo brings problem solving concepts and enhanced digital experiences to life

Regulated in multiple global jurisdictions, mkodo is a trusted partner to gaming operators

mkodo’s co-founder Sue Yoxall will be attending ICE Africa from 24th to 25th October 2018.

Be sure to meet her. Get in touch using the contact details below. www.mkodo.com

|

sales@mkodo.com

|

+44 (0) 20 7729 4545

Undisputed

Meet us at ICE Africa Stand 1405

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12

Latin America

14

Colombia

18

Peru

20

Mexico

A sportsbook opportunity characterized by diversity.

The Latin American phenomenom.

Peru as Latam´s next Colombia?.

One of the most emergent markets in Latin America.

24 BETCONSTRUCT 40

mkodo

One of the foremost gaming suppliers in the world.

42

Sporting Solutions

30

ICE London

44

Lottery Solution

34

Skillcorner

46

Even Bet Gaming

36

Don Best

22 GLI

GLI® Experts Share Global Insights and Local Focus at ICE Africa.

26

Play ´n GO

New ICE London 2019 campaign embraces what makes gaming great

The future of live sports tracking.

38

Sue Yoxall, co-founder of UK-based omnichannel gaming apps specialist, mkodo, will be attending ICE Africa.

Winning the game of fine margins.

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Innovative Poker Boosts Engagement for Casino and Sports Betting Projects.

The leading global supplier of real-time pricing services for North American sporting events.

48 1xBet

Aconcagua Poker

50

The Latin Poker Network that has grown the most in recent years, now expands to the old continent.

DIRECTOR RESPONSIBLE EDITOR Jorge Omar Gómez CONTENT & DESIGN Content Factory lmgmas.com/content-factory PRINTING SII s.r.l.

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CONTACT Betting Magazine Rey del Bosque 411 Luján. (Bs. As.) Tel: 011.15 5312.6365 sales@bettingmgz.com Year 6 Edition Nº 20 Edition Date: ICE Africa. - October 2018 All rights reserved Registration of intellectual porperty in process.

Pragmatic Solutions

It’s been nearly six years since Pragmatic Solutions started its operations to create innovative and quality products

FREE Distribution Magazine This magazine´s purpose is to provide reading material and general information, its content covers issues related to the sports, virtual and online betting sector; it also contains institutional information.

The content of the notes and advertisements is not the responsibility of the publisher, but of the companies and / or signatories.

Source:

report

LATAM: A SPORTSBOOK OPPORTUNITY CHARACTERIZED BY DIVERSITY Latin America presents a big opportunity for iGaming operators. With a diverse consumer market counting well over 600 million people, one could easily say that the region, with a tendency to manifest big interest in a wide variety of sports, is a fertile ground especially when it comes to sports betting operators seeking to expand into the region.

But regardless of the big prospect of success that the region poses, success is not easily achievable, especially with many bookmakers not taking into consideration the various elements that they must undertake and making the common mistake of taking a one-sizefits-all approach to the entire region.

W

ith a population amounting to over 639 million person in 2016, LatAm surely has the numbers to attract the operators’ interest. But does it have the infrastructure in place to transform this interest in concrete opportunities for the whole region?

From an internet penetration point of view, the Latin American region is well above the global average. In fact it is estimated that as much as 66.1% of the LatAm population has access to

12 Betting Mgz

The mass-market adoption of smartphones is a relatively recent phenomenon in Latin America. Smartphones accounted for fewer than one in 10 connections as recently as 2012. However the last few years have seen a surge in smartphone adoption in recent years. Today, smartphones account for about 60 per cent of the 690 million connections on Latin American mobile networks.

418 MILLIONS Internet Users in the Region

66.1 % Internet Access

10.3

% Internet users on global level

the internet, 13% more than the 53.1% of the world’s total penetration. In the whole region as much as 417,940,160 people are thought to be internet users, which amount to around 10.3% of all the internet users on a global level.

The region is also well placed when it comes to mobile technology, with the whole region experiencing a rapid migration to smartphones and super-fast mobile networks that are having a substantial impact on the region’s economies.

from a jurisdictional point of view Many experts consider the Latin American region to be the next big thing for the iGaming industry. And with the prospect of countries within the region working to adopt a stable legal framework that acts as a safeguard for the substantial investments made by operators whilst also ensuring the players’ interest, this is a milestone not to be disregarded.

With local authorities seeking to regularize the online market, operators are setting their eyes on the benefits they could reap through such a strongly supervized environment.

The following is a general overview of the region’s current regulatory scenario: COLOMBIA Colombia was the first country in Latin America to introduce a strong regulatory framework for the iGaming industry. Movement towards the regulation of the online market began as early as 2015, with a proper legislation officially recorded in the books in November 2016.

However in March, 2017, Coljuegos announced its plans to turn Colombia into the first Latin American country to regulate online gambling.

The new regulatory framework defines multiple gaming categories – covering sportsbooks, poker, fantasy sports, eSports, promotional games and online casino, among others – in addition to technical requirements for iGaming systems and landbased gambling.

BRAZIL Lawmakers have been trying to legalise at least one form of gambling in the fully-restricted Brazilian market for a number of years, along with creating a regulatory framework to liberalise the market. It is estimated that around 200,000 residents travel across the border to Uruguay to gamble at local casinos. The market’s potential is huge and there will likely be an equally high demand for iGaming offerings.

MEXICO Mexico is also pushing for a fully-regulated online gambling market. Despite the lower house of the country’s Senate passing a comprehensive gambling bill in late 2014, a vote on the bill by the upper house has not yet taken place.

The legislation’s passage is unlikely before next year.

ARGENTINA When it comes to Argentina, the scene is somewhat more complex. There are currently 24 gambling authorities – one per jurisdiction. Meanwhile, the Argentine Football Association (AFA) is the only entity that’s permitted to offer sports-betting.

In July, Argentine president Mauricio Macri hinted at the possibility of a new federal regulator. The introduction of a legal and regulated sportsbetting market in a country known for its sports culture has been discussed and could prove lucrative for operators and affiliates by attracting consumers to bet on safe, verified sites.

A successful solution for LatAm As is mostly the case in the iGaming industry, and the LatAm region is no exception, it is of the utmost importance for operators targeting to enter, or seeking to diversify their operations in the region, to be able to rely on the right technical partner who will bring with him a wealth of knowledge and experience from a global context needed for a seamless launch of the business on a local level. A technical partner that will facilitate the tackling of the various challenges and problematics that the region may keep in hold, with its support department in the meantime assisting and working closely with the client’s operations team to identify their needs and fulfill the every day aspects of the job.

The elements that sportsbook operators must ensure to have at their disposal to succeed in LatAm: * Technology must be jurisdictionally scalable. * Must feature a wide range of international payments. * Must be scalable in terms of betting and markets available, with offers made according to local players’ preferences.

Betting Mgz 13

COLOMBIA

THE PHENOMENON POPULATION

49.464.683 (2018) COUNTRY AREA

1.141.748 km2 CAPITAL CITY

Bogota

Population: 8.254.722 (2015) INTERNET USERS

31.275.567

December 2017, 63,2% penetration, by IWS

MOBILE PENETRATION RATE IN COLOMBIA Total Population

49.068.000 Smartphones Penetration Rate

35,4%

Smartphones Users

17.361.000

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11:07 October, 24th 2018

REGULATOR

ANNUAL BETTING

PUBLIC HEALTH SERVICES DESTINATION

$4.389

$280,5

millons

TRADITIONAL BETTING GAMES GROWTH

millons

25%

millons

16 LICENSED OPERATORS BY COLJUEGOS

MEGAPUESTA.CO

Source:

report

Betting Mgz 15

COLOMBIA

THE PHENOMENON COLOMBIAN

MARKET

65

billions USD 6 out of 10 people participate

One ďŹ fth of the

in games of chance

population has credit card

There is an extended preference for transactions made in cash

300%

increase

PER CAPITA AVERAGE EXPENSE IN GAMES OF CHANCE

$94

120

per capita

100 80 60 40

$20

per capita

20 0 Source:

report

16 Betting Mgz

2015

2016

2021

THE NEW REGULATORY FRAMEWORK SETS MULTIPLE CATEGORIES OF GAMBLING

Sports Betting

Poker

eSports

Promotional Games

01

Online Casino

05

$1,4 B MEXICO

Fantasy Sports

04

$204 M VENEZUELA

$291 M

02

COLOMBIA

$1,3 B COLOMBIA: EXAMPLE FOR OTHER JURISDICTIONS IN LATIN AMERICA The first five countries in the Latin American market classified by their total income per games in 2017 (US$)

BRASIL

03 $423M ARGENTINA

Betting Mgz 17

PERU AS LATAM’S NEXT COLOMBIA? POPULATION

32 Millions (2018) COUNTRY AREA

1.285.000 km2 CAPITAL CITY

Lima

Population: 9.320.000 (2018) INTERNET USERS

20.000.000 in 2017

Mobile subscriptions

35,56 millions

Mobile penetration rate

63%

Mobile penetration

111%

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ANNUAL DIGITAL GROWTH YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (VS. JANUARY 2016)

INTERNET USERS

MOBILE SUBSCRIPTIONS

+25%

+6%

since january 2016 +4 millions

since january 2016 +2 millions

SHARE OF WEB TRAFFIC BY DEVICE BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS

Source:

LAPTOP & DESKTOP

MOBILE

+72%

+26%

year-on-year change -10%

year-on-year change -45%

TABLETS

OTHERS

+2%

+0,03%

year-on-year change -6%

year-on-year change +50%

report

Betting Mgz 19

MEXICO ONE OF THE MOST EMERGENT MARKETS IN LATIN AMERICA POPULATION

130.759.074 COUNTRY AREA

1.967.138 km2

INTERNET USERS

85.000.000

in December 2017 CAPITAL CITY

Mexico City

Population: 8.447.580 (2012)

Smartphones Penetration Rate

40,7%

Mexico is the second largest mobile market in Latin America, after Brazil.

It is expected that the number of smartphone and internet users increase over the years.

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9:41

October, 24th 2018

Casinos Attendace

4 millons (2017) Government Incomes due to Mexican Betting

300 billions

Employemnts generated by the Betting Industry

140 thousands

CHALLENGES Despite this positive outlook, the Mexican panorama poses a series of challenges that must be faced so that the market keeps its momentum of constant growth.

Although the current regulatory framework is generating a lot of criticism, this should not be seen as the only problem that is limiting the Mexican market.

In fact, although the country has a good internet penetration, even compared to other countries in Latin America, less than half of Mexicans with Internet access also have access to a bank card.

Another important challenge that Mexican licensed operators have to face is the relatively high marketing budget they must allocate. In fact, up to half of their income is used in marketing only to capture the attention of local gamblers, who often choose to bet with operators with an international license.

Source:

THE MEXICAN FOCUS In a recent interview with El Economista, Miguel Ă ngel Ochoa, President of the association of the AsociaciĂłn de la industria de Juegos de Azar AIEJA, stablished that to the Internet gambling industry in Mexico the time has come to grow, with expected numbers of assistance casinos in 2017 of around 4 million, a large increase of 42% about the 2.8 million that visited casinos in 2016.

Referring to the statistics, he also indicated that the industry of gambling in Mexico was already a significant contributor to the of government, by contributing up to 6 billion Mexicans ($ 300 million USA dollars) In income for annual taxes, and employ 35 thousand citizens directly and 105 thousand indirectly.

30% IEPS SPECIAL TAX Operators with a Mexican license must also pay 30% IEPS (special tax) on their gambling revenue, which, when combined with their marketing expense, means that they can not afford to offer competitive rates compared to international sites.

report

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Gaming Laboratory International (GLI®) Experts Share Global Insights and Local Focus at ICE Africa Gaming Laboratories International’s (GLI®) team of locally focused global gaming and lottery experts will share valuable insights on GLI’s stand #1101 during the first-ever ICE Africa gaming trade show, to be held at the Sandton Convention Centre in Johannesburg from 24-25 October 2018.

G

LI’s team will share how the company can help suppliers, operators, and regulators achieve their goals and objectives with its nearly 30 years of experience as the world leader in land-based, iGaming, and sports betting testing, assessment, certification, and professional consultancy services. Representing GLI are:

Martin Britton Managing Director of GLI Europe and Africa

Devon Dalbock General Manager of GLI Africa ____ Reenesh Mahabeer Senior Technical Manager – Engineering ____ Atish Parbhoo Technical Manager – Engineering

Pierre Otto Compliance and Quality Manager

22 Betting Mgz

Devon Dalbock

General Manager GLI Africa Additionally, Dalbock will participate in an informative panel discussion on the topic: “Keeping Regulation Current: Staying on Top of Technological Advancement.” While technology presents huge potential in revolutionizing the gaming industry, it also acts as a roadblock to regulators.

African lawmakers have been subject to criticism for failing to keep regulation for land-based games relevant to products on the market. Meanwhile, online gaming is sparsely regulated.

The session will look at technological advancements in gaming, discuss how to effectively regulate and stay ahead of trends, and examine how the operator/ regulator dynamic can be used to everyone’s advantage; all with the ultimate goal of creating relevant, current regulation.

GLI Africa® is the first and only independent testing laboratory to have served the African gaming and lottery industries for the past 15 years, employing a talented, experienced and locally focused staff of 50; from testing and certification engineers to regulatory experts. Last year, GLI Africa moved into a larger facility located in the River Park area of Midrand, South Africa to better accommodate the expanding needs of the rapidly growing African market by offering world-class testing, certification, and professional services with the highest levels of independence and integrity.

About Gaming Laboratories International Gaming Laboratories International, LLC delivers the highest quality land-based, lottery, and iGaming testing and assessment services.

GLI’s laboratory locations are found on six continents, and the company holds U.S. and international accreditations for compliance with ISO/IEC 17025, 17020, and 17065 standards for technical competence in the gaming, wagering and lottery industries. For more information, visit gaminglabs.com.

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BetConstruct joins up the first edition of ICE Africa

B

etConstruct will be attending ICE Africa to explore the potential across the various igaming sectors and offer its outstanding solutions for the region.

The first occasion of the ICE extension beyond its home will take place оn October 24 - 25 in Johannesburg, South Africa, and BetConstruct participates in a greatly efficient concentration of all industry sectors with a new level of competency.

With Manufacturer’s Licence granted by National Gambling Board, our team will be presenting our most complete multi channel Sportsbook software, dynamic Virtual Sports and of course our retail software package designed for physical premises such as Cashier PC, Touch Screen PC for clients, Pocket Betshop, Hand Held Terminals and Self Service Betting Terminal.

Within Clarion Gaming’s ICE Africa component where networking, training series, series of conferences and exhibitions take place, BetConstruct believes to considerably enlarge its presence in the region by providing its robust and region-specific solutions to South African operators.

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MEET BETCONSTRUCT AT ICE Africa 2018 - Stand 1401 A two-day ICE Africa 2018 starting from October 24 will be having the whole industry coming together from 20+ countries of the region to network and investigate the gaming opportunities and industry novelties.

BetConstruct team will be presenting its comprehensive omni-channel Sportsbook software, lively Virtual Sports and our tailored Retail Software Solutions. Sharing the first class marketing and networking opportunity, BetConstruct aims to organize the development process of new advancements within South African region. Meet us at Stand 1401 to find out more about BetConstruct’s unique products developed to entertain players and increase operators’ profits.

“We are excited to meet the whole African gaming continent under the roof of ICE Africa. In this market we will be actively promoting our Retail Solutions to help local operators either grow

their land-based business or launch it from the very start.

Once again at the expo we will have our award winning retail solution and full package of products.” said BetConstruct’s Cape Town regional office director Zorair Asadour.

Betting Mgz 25

AVAILABLE NOW

26 BettingMgz Mgz 40 Betting

WE ARE GAME. Here at Play’n GO we pride ourselves on being one of the foremost gaming suppliers in the world.

It is our mission to create the most innovative and entertaining games in the world for our partners and their customers. We do this by living our values of Quality, Trust and Energy and applying

them to everything we undertake. But for us these are more than just buzzwords to throw around and look pretty on a website; each one is a carefully crafted facet of who we are and what we stand for, and it is on these foundations we are building one of the leading companies in the supplier industry.

Innovation in Gaming We realised when we started back in 2005 that if you want to excel in this industry you need to keep yourself at the forefront and ahead of the curve.

That is why we constantly strive to innovate and breathe new life into the casino slot world. From being one of the first to develop mobile gaming to coming up with new concepts and designs for our portfolio of over 150 games, our innovation has led to us being recognised by the industry multiple times and rising to become one of the leading suppliers to brands around the world.

without placing too much strain or stress on your resources. As a fast-growing business ourselves we have had to plan and manage our growth in a way that did not compromise our stability or put us or our partners at risk.

For instance, we were the first to implement ‘cascading gridslot’ as a form of slot gaming; a unique spin on the growing popularity of mobile app gaming, bringing more entertainment to players and increasing retention levels for our clients. All of our games in this format, titles like Sweet Alchemy, Viking Runecraft and Gemix have been extremely popular and continue to bring in revenue long after release.

We created a flexible casino platform to allow people to enter, grow and develop their business in the casino market. We understand that everyone is different, and people’s needs change over time and so along with stability, we also focused on the scalability of what we are offering up into the market. This focus allowed us to create a platform that we’re proud to say can be implemented with 0% unplanned downtime making sure we don’t disrupt your business while trying to improve it. We want people to trust that what we create is of the highest quality and se we never compromise on our values or our principles whatever we do.

Just this year we released House of Doom a game created in collaboration with Swedish Doom Metal band Candlemass; the game was based around a song they crafted especially for use in the game.

A novel approach and another example of how we are constantly trying to find new ways to entertain.

Providing A Strong Foundation One of the most important things in a business is stability we recognise it in our own business and in the businesses of those we work with.

Stability does not mean no change but well managed and controlled change, keeping up with the increasing demands of your market

This idea of stability is one that we have also put into our products, as well as making sure our games are fully tested and developed to work across a variety of devices and in different condition, connection speeds, resolutions etc, we also put the idea of stability first in our platform.

With over 10 years of experience as a company and plenty more within the industry at Play’n GO we are proud of what we do and how we do it.

Anything that bears our name can be assured of being the highest calibre and created with the aim of helping to further any business that we work with. This industry is a challenge and we want to help people rise to that challenge.

Together We Are Game.

BettingMgz Mgz 41 27 Betting

5-7 February 2019 ExCeL London, UK

The Light Bulb Dating back to to 18th Century, incandescent lighting has had many figures associated to its progression but the invention of the commercial lightbulb is most often awarded to Thomas Edison who bought all the components together to form a cohesive integrated electric lighting system. #spiritofgenius

To experience gaming’s Spirit of Genius, visit icelondon.uk.com

New ICE London 2019 campaign embraces what makes gaming great 30 Betting Mgz

Stroke of Genius!

Kate Chamber s

C

larion Gamin Managing Dir g ector

Following the arrival of ICE London’s #spiritofgenius campaign, Kate Chambers, Managing Director, Clarion Gaming, explores the passion of invention and ideas which beats at the very heart of the gaming industry ahead of the 2019 event.

C

an you explain the thinking behind Spirit of Genius and why this choice of theme?

We thought it was about time that someone started banging the drum on behalf of an industry that has consistently been among the very first to embrace new technology and is among the most creative sectors anywhere in the world, employing the most talented individuals and the brightest minds. Essentially, we wanted to celebrate the industry and, because every ‘genius’ idea to have come out of the international gaming community has been seen at ICE London, and in many cases launched at ICE London, it seemed a totally appropriate rallying call for the 2019 campaign. Attracting not far short of 600 exhibitors from 60+ nations, the message to visitors is that ICE London is the very best place to experience the spirit of genius that drives this wonderful industry.

ICE London is renowned for placing great emphasis on the quality of its creative and its messaging. What do you achieve by following this path?

While ICE London is the biggest and most international gaming technology event in the world, I am very clear on the fact that we have to earn the attendance of every exhibitor and every visitor, who in 2018 travelled to London from a record breaking 153 nations. One of the ways we achieve this is by investing in our marketing and investing in the way in which we engage with our international stakeholders. There’s also a real benefit to building anticipation and creating a sense of entertainment around your brand. In a modest way, the release of the ICE London creative has almost become a touch point for the industry. In the week following this year’s release, we have had positive feedback from major companies across different countries on the idea and the unique approach that we’ve adopted. It’s beneficial to get people talking and interacting at such an early stage in the campaign cycle and engage with our stakeholders. This type of involvement explains why ICE London is such a unique brand.

How did you come up with the ideas behind what constitutes genius?

Genius means different things to different people. We wanted to embrace that and showcase not just the well-

known inventions and ideas, but also shine a light on the unique concepts from across the globe and the innovations which might be overlooked. So while the light bulb has undeniably had a major impact on our daily lives and is often used to exemplify great ideas, is it any more significant than the contraceptive pill or abstract art? The ICE brand is renowned for showcasing the best of the world industry, so we wanted a creative which was global and embraced diversity. From Mary Shelley giving birth to modern science fiction to Florence Nightingale’s part in promoting hand hygiene through to the immeasurable impact of irrigation to the huge influence Islamic art has had on design and visual arts. In those respects, I believe #spiritofgenius is our most versatile and inspirational campaign to date.

Can you explain how the campaign is going to be implemented – what’s its scope?

The #spiritofgenius campaign will be the most extensive in the history of the ICE brand, supported by aboveand below-the-line spend across a multitude of media channels. In addition to 90-plus adverts run through international specialist B2B gaming media, extensive media relations and an engagement programme with more than 70,000 individuals, we will also enhance our digital output and deliver more in-depth interviews with major thought-leaders linked to the ICE brand around the world.

The whole #spiritofgenius message will be supported by a dedicated social media and broadcast campaign comprising Twitter, LinkedIn, Facebook, remarketing and targeted e-shots. The campaign is extremely versatile and we aim to deliver some inspirational collateral both preshow and at ExCeL London in February.

ICE London has experienced seven consecutive years of growth – is that part of the #spiritofgenius?

ICE London has never been just about chasing growth. We are guardians of the brand and, in that respect, our focus is to lay the foundations for the long term. Our strategy is to continue to nurture a brand which has a unique ability to engage and which can bring together the leading innovators, thought-leaders, regulators, suppliers and operators from every corner of the gaming world. When everything comes together and can tick the box marked right people/right place, it may well feel like an act of genius, but it’s actually just fantastic chemistry and the result of the really positive relationship that we enjoy with our stakeholders.

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The future of live sports tracking After winning the ICE VOX supplier challenge in 2017, the French startup SkillCorner launched its first product during the FIFA world cup in June 2018. Charles Montmaneix, co-founder and managing director at SkillCorner, tells us more about SkillCorner’s innovative product and how their technology will revolutionize live sports visualizations.

Can you tell us more about SkillCorner?

Of course! SkillCorner is a computer vision startup which has developed artificial intelligence and deep learning algorithms capable of tracking, in real time, the players and the ball from a single football match video. We collect automatically about 1 000 000 data points on each football matches we cover, and we can use this data for multiple applications.

Why did you launch a new type of live football match visualization?

When we created SkillCorner about two and half years ago, we saw an opportunity in this specific field. On one hand, you have live football streaming content which is expensive and not always available depending on which countries operators operate in. On the other hand, you have the current low-priced football visualizations which only display limited information. Our technology brings us right in between of the two alternatives – showing the movements of the players and the ball in real time, exactly as you would see them on television, with only a few seconds delay from the stadiums’ live action.

34 Betting Mgz

Charles Montmaneix

SkillCorner

Managing Dir

ector

SkillCorner innovative live football visualization

What are your first clients’ feedback regarding your product?

The feedbacks we have received so far are very positive.

Our first client in France is the operator Winamax. They have used our product right from the beginning of the world cup and kept on working with us since. For Winamax and other operators, not to mention the added value of having a more engaging and retaining product to increase bet placements, it’s all about differentiation.

With an increasing number of operators on the market, using our product is a great way to show you are different from your competition and that you keep on innovating for always bringing the best betting experience to your end users.

What about bettors’ feedback?

Very positive as well. It reminds them of the video game Football Manager!

Will you expand your offering to other products or sports such as tennis for example?

Talking to different key players in the industry we see that there is an interest to apply our technology to other sports

and improve live sports visualizations in general. We have plans to expand our offer not only in terms of football coverage but to other sports as well throughout 2019.

We are also working on a live odds product which will be based on our live tracking data – bringing better odds, faster and automatically.

Where are you at in terms of company development?

We recently entered the Sportradar startup accelerator program, Acceleradar. Being recognized by one of the industry leaders as a startup with a great potential shows us we are on the right track. We will be raising capital early 2019 which will allow us to keep on growing and bringing more innovative products to the betting industry.

To know more about SkillCorner, contact : Charles Montmaneix Co-founder - Managing director at SkillCorner charles.montmaneix@skillcorner.com M +33 6 82 98 62 91

Betting Mgz 35

The leading global supplier of real-time pricing services for North American sporting events.

First of all, please, tell a little to our readers about Don Best.

The Don Best Sports information service has been operational since 1995 and is considered the leading provider of real-time odds pricing and associated data services and solutions for North American sports events and competitions.

We are based in Las Vegas with an ancillary office based in Vancouver Canada, Our key focus is on the creation, management, compilation and electronic distribution of sports information pertaining to North American sports events.

Irina Molina - imolina@donbest.com

Business Development Executive - Don Best Sports Irina runs the development and expansion of Don Best Sports, she has an extensive knowledge in diverse markets and languages.

36 Betting Mgz

Our key products and services are as follows:

• DBS Proprietary Pre-Match & In-Play Trading and Pricing Services for American Sports

• DBS XML Data Feeds Services (Schedules, Scores & Lines from (third party) sources)

• DBS Odds and Sports Information Software Applications (The Don Best ‘Screen’ trading and odds comparison service)

• DBS Sports Integrity Services (servicing select North American Leagues)

What advantages does Don Best offer compared to the competition?

When it comes to US sports, we provide the most indepth coverage in the market, with particular emphasis placed on the cross-referencing and verification of industry-critical game information that we filter and/or create.

Moreover, we provide a comprehensive Pre-Match and In-Play Odds Pricing service, covering all North American Sports events, including NCAA (College) basketball and football. To facilitate this, DBS operates the only fullservice, dedicated Odds Pricing Floor in the United States from its Las Vegas office. This year we expanded our service to offer even more NCAA Basketball and Football as well introducing Minor League Baseball.

In a nutshell – if US odds pricing is critical to your operation, DBS is the ‘go to’ provider of such services What can we expect after theSupreme Court has ruled in favour of New Jersey iand overturned PASPA? As we all know, Nevada is now no longer the only state to permit a wide variety of legal sports betting. We expect to see is legislation on a state by state basis over a period of months and years.

In fact, New Jersey, Delaware and Mississippi are already taking bets on sports. Pennsylvania, West Virginia and Rhode Island seem destined to move quickly. In California and Connecticut, Native American tribes are arguing that tribal governments have the exclusive rights to offer sports betting.

Gradually additional states will enter the mix, as 18 states have already drafted some form of sports betting legislation. It is not unrealistic to think that within 5 years half the US States will offer sports betting - maybe even more.

As for what it all means for Don Best?

This is terrific news for the industry as a whole and for Don Best. We expect to partner in some capacity with select operators to automate their operations via our proprietary trading division. We have started providing services in New Jersey and other states and soon we will be partnering other partners for the many opportunities now arising. We may see openings to augment our data integrity offering in partnership with sports leagues as well.

As we assess these and other opportunities resulting from expansion state to state, our hope and feeling is that we will see continued growth. Certainly, it is an exciting time for all of us in the industry. Likewise we can act as a partner for any African company and other entities looking to enter the US market or interested in expanding their offering. We have seen great interest in US basketball formats in emerging markets.

Currently in-gaming wagering had increased all around the world. According to Don Best Sports in terms of sheer volume of wagers, which sport has become most popular in the U.S. for in-game wagering? And can you explain why?

American Football is king in the U.S. unlike globally where from a U.S. sports perspective NBA is clearly the dominant force. Placing a bet on American football is much easier than any other sport given there is a stoppage after every play and in turn a new betting opportunity. Also, college American football has greater coverage in the U.S. then college basketball. Now that the US has legalised, we shall see how things develop further across all available sports.

It is basically an inverted situation to Africa, where the vast majority of wagers are on Soccer.

Tell us about U.S sports in Africa: Even though Africa is highly diverse and their bettors interests may be different from one country to another, most African nations have a preference for football (soccer). After

that however and outside of the Southern African market, there is a lot of interest in the NBA. This is aided by the longstanding relationship of African players playing in the NBA. We have also noticed an increased interest in NFL, as well as College basketball games in markets where there is TV coverage, such as in South Africa.

In addition to that, increased access to mobile internet services and better technologies has tremendous impact in the desire of the player to bet on- line. Our clients have noticed a positive feedback from African players, as they enjoy utilizing the advantage of the different time zones for American Sports – which often take place after local and European football events. African players can enjoy the option to play games 24/7.

Also, they have access to more games throughout the entire year – with an ability to wager on WNBA, NBA Summer League and even Baseball during summer months (or winter in the Southern Hemisphere).

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Aconcagua Poker crosses the Atlantic The Latin Poker Network that has grown the most in recent years, now expands to the old continent.

T

hat little network that was beginning to form in April 2014 with ArgenlLive Poker, Chile Poker Live and Uru Poker Live, which barely glimpsed what, in 4 years, was going to happen.

Thanks to an efficient, clear and responsible organization and management, the Aconcagua Poker Network was able to provide fun with clarity to a market that was going through a complicated stage. The fact of allowing the players of each country to play in their local currency, made them to know the sit, choose it and make it grow exponentially. Those tournaments like “SuperLunes” or “Clásico del Domingo” were already present in the tournament grid and began to form as the great Highlights of the Network.

The promotion of the “Super Liga Aconcagua”, which was developed with weekly tournaments and a biannual ranking with large prizes added by the organization, such as 3 0KM to the winners, plus an important prize pool, helped the Network to get consolidated more and more and already in the 2015 edition came to participate in the GRAND FINAL SUPER LIGA ACONCAGUA players from Chile, Paraguay and Uruguay with all expenses paid.

With the continuous growth, the expansion towards countries like Brazil, Peru and Mexico, that contributed a great flow of players, the Network began to step with more force the Latin American territory.

The real dimension of the room could be seen with the MILLIONAIR TOURNAMENTS, those that are now a monthly classic and that initially guaranteed 1,000,000 Argentine pesos and in the edition of AUGUST FREEZEOUT and AUGUST HIGH ROLLER, they reached a prize pool of R$ 1,278,580.

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But Aconcagua Poker is very clear that money is not everything. The premise of the Network is FUN and EXPERIENCE. That is why most of the tournaments are satellites for LIVE Tournaments. Aconcagua Poker has organized in Camboriú the most massive Tournament in the South of Brazil and plans for 2016 the first stops of the ACONCAGUA POKER TOUR. With the PROMO ROAD TO VEGAS, CLOSURE 2016 and OPENING 2017, the room had the luxury of taking 20 players to Las Vegas, USA Snow, with the registration of USD 10,000 for the Main Event of the World Series of Poker.The players who traveled described it as "the dream come true", a dream that Aconcagua Poker allowed them to experience in a big way.

The road traveled brought several awards from the Industry, Aconcagua Poker was awarded with the most important awards in the field of online entertainment, as they were EGR Operator (2016), in the Best Mobile Poker Product category and the IGA Awards (2017), in the category Best Online Poker Operator.

Supported by the great success of Brazil, the World Poker Tour chose Punta del Este for its second South American stop. The party was organized by Aconcagua Poker and Enjoy Casino & Resort, which welcomed players from different nationalities. Great figures of Latin American, Argentine, Brazilian and Mexican poker, among others, were present.

The recognition came from the World Poker Tour, who disembarked for the first time in South America in 2017, at Balneario CamboriĂş, and did so at the hands of Brasil Poker Live, the Brazilian arm of Aconcagua Poker. With a great opening party, players from all over the world were received, who celebrated the 2nd anniversary of BPL. The guaranteed large well of R $ 2,000,000 was ultra exceeded and reached more than R $ 4,200,000 registering a total of 3,386 entries.

Aconcagua Poker continues its expansion and is now doing it in Europe, soon disembarking in Spain and with a project to do it in other countries in the short term. It is no longer just a network of Online Poker, it is a great COMMUNITY. The structure that the Network uses to provide a good service requires many personal and technical resources, and all of them are also united by a great sense of belonging, a great commitment and a big desire to continue growing together day by day.

By Aconcagua Poker

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xa Sue Yoo

mkod under Co-Fo

Sue Yoxall, co-founder of UK-based omnichannel gaming apps specialist, mkodo, will be attending ICE Africa.

We interviewed her to hear more about mkodo and why she is attending.

Hi Sue, can you tell us a little bit about mkodo and the work you do in the gaming industry? mkodo makes world class apps for mobile, online and retail environments in the betting, gaming and lottery markets.

We are an experienced provider of premium omnichannel digital experiences via fully-licensed and award-winning apps.

Our independent, UK-based team of experts has been delivering high levels of player engagement on behalf of our clients since 2001. Using exceptional technology and a mobile-first approach, we develop long-term client relationships that deliver proven business benefits to some of the biggest names in betting and gaming.

Why have you come to ICE Africa this year?

I’m interested to start exploring what opportunities there are for mkodo to work in Africa – which of our services will appeal to the local operators and how do we work within the regulatory frameworks.

It would be good to understand from gaming operators who they are looking to target with digital gaming products and what content / services they wish to offer their customers. I’m also looking to understand more about the requirements of the end customers; such as: what are the capabilities of the devices they are using and what are their ideal requirements for gaming on a digital device.

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What trends are you seeing in the gaming industry today, specifically in digital experiences?

Speaking with our Creative Director, Tom Atfield on this, he sees that operators are looking for full engagement from their users. Keeping them on site or in app has huge benefits for the operator and as such the information and service the users are craving needs to be available in a quick consumable fashion. There is a lot of interest in personalisation (interface and promotion), gamification (task, reward and competition), Mixed realities (AR and VR) and more ’skilled” based games.

What is mkodo working on at the moment? Anything exciting you can share?

We have a number of exciting initiatives going on at mkodo at the moment. We’re continuously expanding the talent in our team (up 22% this year) with plans to grow a further 20-30% this year. Alongside our new annual intake of energetic, first class software engineering graduates, we are looking to broaden out the team with further cutting-edge design, ASO and usability testing skills from experienced practitioners. We are looking to extend the Product Innovation team which takes the creative concepts generated by our inhouse domain experts (for example in the field of AI and immersive tech) to product deliverables that bring even greater levels of user engagement to our clients.

We are also looking more deeply at the

digital solutions we can offer our clients in their retail venues; this assists with their convergence and customer acquisition strategies. We’re passionate about collaborating with our clients to deliver brilliant user experiences in this market so we constantly enhance the skills of our team to ensure we can continue to offer a world class service.

If our readers want to get in touch during ICE Africa, how can they contact you?

I would love to have a chat with your readers who have experience of working in the gaming space across Africa and/ or would like to explore requirements for digital user experiences. Please just contact me directly via LinkedIn or sales@mkodo.com or +442077294545.

WORLD CLASS GAMING APPS FOR ONLINE, MOBILE AND RETAIL ENVIRONMENTS

SPORTSBOOK

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Winning the game of fine margins

th Jack Snmg iSolutions

Sporti Development usiness B Manager

R

ising pressures in the sports betting sector have sparked significant consolidation in recent years, with a second wave of M&A imminent. Tax and regulatory pressures, an increasingly competitive landscape and the cost of operations are squeezing margins. Whilst there is logic in creating cost synergies, questions still remain about where margin improvement is coming from.

Jack Smith, on how operators and lotteries can turn the tide on falling margins

Jack is responsible for developing the Sporting Solutions brand in Africa and Australasia, and has experience working in the gambling sector whilst employed under the Sporting Group umbrella where he previously served as an Account Manager.

If you would like to learn more about Sporting Solutions and its market leading B2B pricing and risk management solutions then please contact Jack at jacks@ sportingsolutions.com

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Similarly, for those facing cost pressure and who resist corporate overhaul there is a choice to either reduce the choice for the consumer or take a more “vanilla” approach to their business. However, for long term success, simplifying the product offering isn’t an option in a society that increasingly craves a personalized experience. Similarly, standardisation by following a white-label sportsbook route is only an answer for those operators willing to risk market share by offering ‘commoditised pricing’ and one-sizefits-all technology.

Many lotteries and operators, whatever their size, are therefore faced with a more fundamental question about how to change their operating model to stay competitive and enhance sportsbook contribution to the bottom line.

At Sporting Solutions, we have developed and launched Risk Management Services (RMS) to help solve these problems for our partners.

RMS is truly unique to the industry in the combination of specialist functions it allows operators to outsource: price coverage, risk management, analytics and back-office operations. We have designed RMS so that it removes operational cost, delivers expansive and best-of-breed content and enhances margins through automated risk management developed in the toughest of operating environments.

We are rigorous in our approach to building and iterating highly accurate algorithms for a wide range of sports, based on over 25 years of proprietary data – courtesy of our sister business, Sporting Index, betting in-play since 1992. Our models are powered by all of the leading official data sources – we do not steal or scrape data.

objective, bespoke, volume-based risk management service for the first time.

The outcome is that RMS is both a costsaver and margin-driver for operators. We remove costly internal business processes, generate market leading prices and maximise returns by modelling the operators individual risk profile. RMS is designed with business continuity and DR in mind, so it is both agnostic to the incumbent technology stack and a lightweight integration.

Although the competitive pressure on sportsbooks is likely to continue for some time, our RMS solution is designed to support businesses whilst they change their operating model, but still allows them to be innovative, to be in control of their brand proposition and to extract strong, stable margins across their sportsbook for the long term.

Additional expertise is overlaid where necessary by utilising traders with a heritage of trading the most sophisticated and volatile form of sports risk and educated through a unique, accredited “Trading School of Excellence” training scheme. Furthermore, as we make our range of pricing algorithms available through our “self-trade” service, operators can maintain local pricing and trading control using the differentiated knowledge they’ve worked hard to develop.

As exposure is generated on the operators’ book, prices are automatically adjusted for risk using methodology developed

by Touchbet, a recent Sporting Group acquisition. This methodology has evolved from a decade of market making expertise and underwriting B2C operator risk through a guaranteed margin model.

To bespoke our risk management on a per partner basis we use Profile. An existing Sporting Solutions customer analytics tool, Profile is used to optimise prices based on the specific business the operator actually sees, rather than a proxy of information derived from market monitoring. This means that our partners now have access to an automated,

Betting Mgz 43

www.lotterysolution.com

Step right up to see how lotteries fly out of my hat!

Online lottery gaming has become a wildly successful line of business in the past few years.

Moreover, people are looking for hope for a celebrity-like life, which is why they turn to alternative ways of money earning and to lotteries, preferably ones that have a higher winning probability or bigger prizes than those available at hand, and that do not require them to leave their homes.

T

he business idea to start a website where one can play world lotteries has therefore been born in more than one head. There are quite a few websites where we can pursue our dreams of winning big, and still a lot of room on the market for new brands to take their rightful place. But how do you get it done? A lottery website is not a blog you can just create overnight; apart from a lot of design and content to be created, there is also the legal side to it.

Because of the difficulties, many quit or fail.

Just as many of us fail at cooking and give it up altogether. Quite silly, truth be told, in the times when you can get a multicooker that will do the job for you. And, in the exact same fashion, you can get the lottery brand set for you. There is a number of people qualified to put your idea into life. In case of online lottery business, that is a true blessing. An example of that is Lottery Solution – they can take your online lottery website idea, shape it, form it, let it dry in the sun and then see it grow up to be one of the brands to take over the Internet.

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Who is Lottery Solution? They have been on the market for 10 years, gaining experience in developing brands and software in the online gambling business. It must be said they found quite a niche, spotting possibility where most saw risk. How did they do it? And what do they do? Let us have a small case study and see exactly how they manage to answer their customers’ needs.

The company creates white-labels that you can base your brand on. They are highly flexible, which makes each brand they make different and original. Their business partner, so the owner of the online lottery brand, gains what might shortly be described as peace – ready-made solutions and services: they manage your project, get your graphic design and software development done and, if you want to, they can even take care of your marketing.

They claim their mission is to provide their partners in business “with a reliable software accompanied by a full range of white-label services” while maintaining “the highest standards”. And it seems like they are getting

it done. Their flagship brand, LottoFun.com, looks nice and functions well (try it out to see for yourself – but watch your wallet, the games do give you quite a pleasant rush). They have a couple dozen “world’s biggest lotteries”, almost all continents included: Powerballs, national lotteries, and all-European games. The website is userfriendly and visually attractive (congratulations to graphic designers), and the content is not repetitive. To wrap it up, it is all there.

Is this enough to be successful in online gaming business though? Definitely not. There is much more to a brand like this one, and anyone running an online business will know it. Affiliates, payment solutions, promotion tools, the whole backoffice, without which you can not run your business. And, in their offer, Lottery Solution has those features as well. Moreover, it is all customizable, which is something few entities provide to an extent greater than choosing one of the three available basic colors.

is simple: money. It is all about money. So if you are a startup looking to develop a small business, you will turn to a friend of yours from the college days to do the design for you, talk to the resourceful neighbor to take care of customer acquisition, and get the genius nephew to create backend for you for a few bucks. Who knows, you might even make it – hopefully you will.

If, however, you have the funds to get things done right, make sure you use them. There are way too many gaming websites which are to provide entertainment, and they evoke frustration because of the way they are made. If there is anything to be learned here, it is that there is no shame in asking for help in making your dreams come true.

Especially if the help is one email away.

The question to be asked here is, why do businesses bother creating their own brands from the scratch, if they can get it done by someone that knows what they are doing? And the answer

Betting Mgz 45

Innovative Poker Boosts Engagement for Casino and Sports Betting Projects

Dmitry Starostenkov

EvenBet Gaming

CEO

46 Betting Mgz

Leading online gaming software vendor EvenBet Gaming develops world-class online poker and daily fantasy sports platforms, and provides integration of casino and sportsbook, from its offices in the USA and Russia where it employs over 90 team members. It has launched more than 75 poker rooms with 4.5 million users over the past ten years and continues to place a responsive and reliable poker solution at the heart of its progressive omnichannel portfolio.

EvenBet’s highly-regarded turnkey poker product offers multi-functional performance alongside exceptional reliability and scalability, reinvigorating the vertical, and mining untapped poker potential in worldwide territories.

Poker solutions created by the company are interesting not only for the standalone project but as an integrative part of the complex gaming system.

“We have a huge experience of poker integration into sports betting, casino, esports, and other third-party iGaming systems”, says Dmitry Starostenkov, EvenBet Gaming CEO. “Technically, it is a rather straightforward process in most cases, due to our poker API. And the benefits of it proved to be huge: we have noticed that for the majority of projects, it has a positive impact on user engagement and retention, and the total revenue as a result. Not to mention that it helps to make a better offer for new players and stand out of the competitors”.

In EvenBet Poker, all popular games and tournament types are catered (Texas Hold’em, Omaha, Stud and more cash games; scheduled spins (SNG tournaments with random prizes), sit-and-go tournaments, freerolls, etc).

At the heart lies a definitive Random Number Generator, used in all core EvenBet products, which is certified by iTechLabs Australia in accordance with the European gambling standards to provide operator peace of mind in any regulatory jurisdiction.

This ultimate games choice and the highest reliability of their backend take a lot of stress out of company customers.

“Good choice of games content, automation, extensive reporting, and easy system management are today’s must-haves for a modern gaming solution. We are continuously working on these aspects of our platform.

EvenBet aims to deliver weekly software updates to its customers; and among the most recent ones, released in August and September, we have introduced significant

security enhancements, new marketing tools for agents and affiliates, and customisable rake settings for every single table.

Along with this, we are frequently delivering new games, gaming and administrative features, and technical enhancements. Today the technology is developing so fast, that should you stop working on your system it will become outdated in a few months, if not weeks”, Starostenkov explains.

During the last year, revenue from new real money projects launched on EvenBet Gaming software is showcasing triple-digit growth year-on-year. For 2018, the company has in excess of 20 new projects up and running, and more upcoming, with the poker solution leading the charge.

Strategy, skill and the turn of the cards guard against quick conclusions. However, with predictable pauses occurring within the check-bet-raise cycle, EvenBet’s omnichannel gaming mechanics exploit a natural opportunity to capture the attention of those wandering eyes among any operator’s customer base. The benefits have been quick to reveal themselves for EvenBet clients: improved user-engagement (alongside the accompanying profit margin), with increases in client acquisition and retention.

“For more than a year, we have been working with one of the major sportsbook services in Russia, CIS, and Eastern Europe. They offer omnichannel web-based poker game based on EvenBet Gaming software. With the relatively low marketing spending and efforts, they observe constant growth in active players number.

Our most recent case of poker integration into the sports betting project proves its beneficial effect. We have partnered with well-known Georgian operator Betlive, and the first results of this partnership look very promising in terms of the revenue and engagement”, says Dmitry Starostenkov.

EvenBet’s turnkey poker software is founded on the most reliable and elastic solution. It can be fitted to every poker room’s needs - from a private poker club to a massive MTT set-up. Seamless API integration has never been more straightforward for operators, or offered them such peace of mind for dependability and security, while the operators’ experience promises good ROI.

Betting Mgz 47

The main advantage of our 1xBet is that provides a unique opportunity to make LIVE bets. Inplay betting significantly increases the chances of winning and generates enormous interest in sporting contests.

1xBet is one of the best online sports betting companies in Europe with strong presence in CIS countries and Asia. Right now our emerging markets are Africa and South America where we are achieving impressive results.

However, we offer much more than just sports betting. We offer a real thrill from a game, an opportunity to chat with fellow fans on our forum and the chance to get advice and recommendations from professionals. Even a beginner won’t have any problems placing a bet with our company.

Our website provides detailed rules and instructions, trustworthy statistics, and safe and convenient payment methods. This is why hundreds of thousands players from different countries choose us as their favorite bookmaker.

Every day more than a thousand events are presented.

These are usually events of a truly wide range, from well-known events to the very local ones. We offer bets on football, ice hockey, biathlon, baseball, boxing, table tennis, snooker, cycling, water polo, a great number of TV shows, e-sports events and many more!

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We guarantee:

• A wide selection of events.

• Fast and reliable bet processing.

• A unique opportunity to bet big on the most popular events.

• Guaranteed payments on all successful bets.

• High odds.

• Individual approach to every customer who wishes to place a bet on sports.

• A high level of professional support Our distinctive advantages are:

• We constantly update information about match outcomes so that the players can get results in real time!

• The main advantage of our betting company is that we provide a unique opportunity to make LIVE bets on so many sport events. In-play betting generates enormous interest in sporting contests.

• 1xBet is a reliable bookmaker that strives to create long-term relations with each customer. We guarantee a personal approach for every customer. We are the online sports gambling company which cares about its clients.

With 180+ payment methods and more than a million bets daily we are able to provide the best solutions for our partners. This marketing method is the most efficient for both the bookmaker and the partner. It allows to generate profit from web pages that might generate no money at all. With that we also offer stability, loyalty and progressive income growth for our partners. More than 12000 people are already our partners and they hope to continue the partnership.

Despite our main focus on our dear customers and b2c approach, we have wide range of the services that could attract other businesses’ attention.

First of all, we have the Affiliate program which allows gain more profit from websites, social medias, etc. It is perfect fit if you are:

• A webmaster

• An internet marketing manager

• A blog or social media page administrator

Our company has been on the market since 2007 and we have been building reputation among our customers since the very beginning. We take our reputation very seriously, so you can always remember that 1xBet is the company you can trust.

We also help people who are looking to start their own company in this business. We can help you arrange your own web sites with our own engine. The “White Label” service allows you to lean on the back of your chair while we make a whole new betting web site from scratch.

It is also possible to add more features there, namely casinos and slots. We offer the engine alone as well. Say you already have your own web site and want to start gambling business. There is nothing we can’t do, and making your website work with our engine is one of the simplest services we offer for your business.

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I

t’s been nearly six years since Pragmatic Solutions started its operations to create innovative and quality products within the iGaming industry. It took just one entrepreneur to realise that the industry is moving from the ‘closed system’ and ‘all in one’ iGaming platform, to the need of an API based common wallet platform with a very strong core.

I have been in the iGaming industry long enough, and I believe that we have quite a competitive product since we have taken a different approach of how to develop it, and this includes the work ethic that we follow. Pragmatic made sure to invest highly in professionals with proper experience and knowledge of the industry itself, and this makes a difference.

We have introduced in the industry our API based platform, one which can handle regulatory compliance across multiple markets which offers best-in-class bend of speed, flexibility, security, scalability and value. We are more than happy to expose our product to the iGaming industry during ICE Africa.

What our product is all about…What makes us different We built our product on a modular system and this is what makes us exclusive and different to what the market is currently offering. Our technology is built for the right purpose from its start. Secondly, our company is built on business-oriented people.

Our prior focus is on the core product.

Pragmatic can offer our clients functionalities which on other platforms are only dreamt of. We don’t preach flexibility without delivering it. We chose our words carefully. An example I can give

50 Betting Mgz

Keith Camil

Pragmatic Soleluri tions Man aging Director

is our bonus features. They are endless.

This is possible because our platform is a data driven one and therefore we can offer operators a platform with unlimited offers when it comes to targeting clients, segmentations and bonus options.

Sports betting is also part of our core product and we will be showcasing it during ICE Africa.

We want happy customers and so we offer reliability. Reputation is everything and therefore continuous development and investment on our core product is a must.

We are our worst critics, and this is our motivator to keep improving our platform.

The advantage of an API modular based platform Having an API modular based platform is our biggest asset since we can offer customers optimal marketing and retention tools. Through our platform, operators are exposed to unlimited segmentation based on at least 60 different criteria.

Our best asset is our approach – we are in to make business, be factual and give results in a short span of time. This brings me to our motto – everything connected.

We are a human chain connected to technology and that is how we deliver smoothly to our clients. We don’t want to sell a product. We want to sell the full experience through our professionals that make all the difference.

Offering a tailor-made product for every client Having built our platform on modern technology makes us ahead of the market when flexibility is concerned. To this I add that we offer compliance modules. This makes us competitive in different markets because we can cater for any specific technology requirements of any country.

This type of technology is what the platform needs so that it can cater for all the different markets. Our focus is on the regulated markets because the Pragmatic platform covers regulation and compliance in different markets. That said, if a country has specific payment methods, we can offer it.

Another advantage is that the platform allows operators to custom build their website according to the country of operation and this comes with different payment methods and content suppliers according to the jurisdiction in which they are operating.

The products we can offer are varied and the advantage of it all is that each client can have it tailor-made according to his needs.

Our technology team have built bonus features which are the envy of the industry. Pragmatic clients can create custom made bonuses based on endless options, starting from sign-up, first deposit, second deposit, just to mention a few. Our bonus is a feature we are proud to boast of.

Segmentation options are purely unlimited.

Operators using the Pragmatic platform have the advantage of using a scalable product with reasonable high up-time and high-loads. Their website for example, will not go down because the platform is loaded. The platform sustains a considerable amount of data, including transactions, payments etc.

We also offer a variety of bespoke development both from the front-end and back-end point of view. We can offer different feature functionalities at both ends. The end result of this is that the website is unique. We also have a template for fast to market project.

Having the platform compliant with different jurisdictions, we can operate in different markets.

Investing in the future We want our clients to know that they are investing correctly hence feeling confident with the decision they took and can proceed with this peace of mind that they can execute on their business plan without any limitations on technology.

Our target is to be the number one choice platform in the regulated markets. I started by stating that one of our strongest points is that we focus on our core product. Our vision is to continue developing our product and improve it according to the industry’s needs as time goes by.

Betting Mgz 51

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