Arabian Travel Market - Official Show Daily - Day 3 by npimedia fz llc

1 OCTOBER 2021 - 31 MARCH 2022

Part of

DAY 3

A FAMILY’S GUIDE TO EXPO 2020

PAGE 12

T U E 1 8 M AY

Ready to fly Industry ramps up for new opportunities

CMY

EXCLUSIVE UAE RESIDENTS STAYCATION SPECIAL

DISCOVER JOURNEYS OFASIAN ASIAN SPLENDOUR DISCOVER JOURNEYS SPLENDOUR Immerse yourself in island blissOF as you soak up the sun and sand at our private 400-metre beach with our Exclusive UAE Residents Staycation Special. ON SHORES OF PALM JUMEIRAH. ON THE SHORES OF PALM JUMEIRAH. Revel in Thai hospitality with world-class service. Encounter of island island luxury luxurywith withvibrant vibrantcity citylife lifefor foryour yourseamless seamless vacation. Encounter aa blend blend of vacation. Anantara Palm Dubai Resort offers offersall allthe theelements elementsfor fora agreat greatescape escape – whether Package includes: Anantara The The Palm Dubai Resort – whether for romantic blissor oron fun-filled familyadventure. adventure. • Saveromantic up to bliss 20% accommodation in any room or villa. for days days of of seaside fun-filled family

• Delicious a la carte breakfast for two persons at Crescendo or Revo Café.

• 25% savings allreflect our the award-wining restaurants (In-Room Dining not included). Stay rooms or villas villasat that reflect theThai Thaiorigins originsofofAnantara, Anantara, whilst Stay in in spacious spacious rooms or that whilst • 25% on selected activities. embracing lavish savings opulence of of this ground-breaking destination.Laze Laze your embracing the opulence this ground-breaking destination. byby your • pool 25%orsavings at shimmering Anantara Spa. private infinity infinity step room. private step into into the the shimmeringlagoons lagoonsstraight straightfrom fromyour your room. Exquisite gastronomy gastronomy awaits Exquisite awaits at at our ourfine finedining diningvenues. venues.Experience Experiencea atraditional traditional Termsorand Apply. Turkish Hammam Hammam one of therapies of of Turkish oneConditions of our our signature signature therapiesininthe thesoothing soothingsurrounds surrounds Anantara Spa. Spa. Delight in lights of of Dubai. Anantara in aa coastal coastalparadise paradiseoverlooking overlookingthe theglittering glitteringcity city lights Dubai. To redeem the above offer use the promo code “LOCALS”

LIFE IS IS A A JOURNEY. JOURNEY. anantara.com LIFE Visit anantara.com To bookVisit your experience call +971 (04) 5678999

ANANTARA THE PALM DUBAI RESORT or email P.O. resdubaipalm@anantara.com. ANANTARA THE JUMEIRAH, PALM DUBAI RESORT BOX 71607, EAST CRESCENT, PALM DUBAI, UNITED ARAB EMIRATES

P.O. BOX 71607, EAST JUMEIRAH, DUBAI, UNITED ARAB EMIRATES T +971CRESCENT, 4 567 8888 PALM E resdubaipalm@anantara.com T +971 4 567 8888 E resdubaipalm@anantara.com

01_ATM 2021 SHOW DAILY_DAY 3_FRONT COVER.indd 1

5/17/21 7:11 PM

02_ATM SHOW DAILY_DAY 3_MAIN STORY FROM SHOW FLOOR.indd 2

5/17/21 7:05 PM

Welcome

Contents 04 | News 12 | A family’s guide to Expo 2020

Experience a journey like no other

Flight change Contrary to the severe operational and economic impact suffered by the aviation industry over the past year, travel on smaller aircraft is experiencing a surge. Speaking on Day 2 of this year’s Arabian Travel Market, industry leaders discussed the reasons why and outlined what has kept them in the air. Hussein Dabbas, General Manager of Embraer Africa and Middle East, which manufactures aircraft for up to 150 passengers, said that the company had seen a huge increase in demand as airlines were opting for smaller aircraft and passengers were seeking travel options closer to home. “People are taking shorter flights between A and B but eventually, when people get vaccinated and start feeling more comfortable flying, air travel, as a whole, will come back,” he said. George Michalopoulos, Chief Commercial Officer of ultra-low-cost carrier Wizz Air, which launched its Abu Dhabi operations in January this year, said that the airline was able to grow when others did not because of its agility, renewal of its fleet and having a dedicated team focused solely on adapting to restrictions. “If you take a look at summer, last August, we were able to grow to 80 percent of our 2019 capacity. There is no single significant airline in Europe that was able to do that last year,” he said. “It helps to have an organisation that can be adaptive and agile, and thankfully we have that.”

One area of the airline industry that has seen significant growth since the pandemic hit is in private charters. John Brayford, President of The Jetsets, a company looking to fill the gap between costly private jet chartering and outright ownership by creating shared ownership opportunities, said that crises like these created niches. “I think these sorts of crises break open gaps in the marketplace,” he said. “I think it comes into the whole gambit of seizing the opportunity, making sure you’ve got a clear

02_ATM SHOW DAILY_DAY 3_MAIN STORY FROM SHOW FLOOR.indd 3

plan, making sure that you stick to your timescale. And who knows: a niche today might be mainstream in two, three or four years’ time.” Dabbas suggested that now was the time to prepare if an event similar to the pandemic were to happen again. “I think we all took the growth that had been going on for the past 10 years for granted and we thought that this is going to continue on and on. I don’t see anyone, whether it’s an airline manufacturer or any other support industry, who ever thought that this was ever going to be so severe.”

The Arabian Travel Market show dailies are published on behalf of:

Gateway House 28 The Quadrant, Richmond, Surrey TW9 1DN, United Kingdom  +44 (0) 20 8271 2158,  arabian.helpline@reedexpo.co.uk  www.arabiantravelmarket.wtm.com The Arabian Travel Market logo, ATM and Hosted Buyer are trade marks of Reed Exhibitions Limited. RELX Group, RE symbol, Reed Exhibitions and Reed Travel Exhibitions are trade marks of RELX Group plc.

Published by: npimedia

PO Box 500573, Office 704, Executive Heights, Barsha Heights, Dubai, UAE Tel: +971 4 4243640 Email: enquiries@npimedia.com Web: www.npimedia.com

© Copyright The Arabian Travel Market show dailies are published by npimedia under licence from Reed Exhibitions Limited. The copyright in the design and content of the Arabian Travel Market show dailies is owned by npimedia, Reed Exhibitions Limited and its licensors. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form, by any means – electronic, photocopying or otherwise - without the prior written permission of Reed Exhibitions Limited.

VISIT NPI AT STAND TT1024 All images from npimedia archive, Shutterstock Images or supplied

5/17/21 7:50 PM

News

Germany prepared to welcome GCC visitors

The German National Tourist Board (GNTB) has revealed that cities across the country are ready to welcome highspending GCC nationals as soon as travel restrictions lift later this year. Therefore, Germany is showcasing its array of attractions and tourism sites at ATM to raise awareness of all that the country, and Berlin, in particular, has to offer. Nature and culture enthusiasts from the GCC countries will find the facets and flair of Germany ideal for exploration. Visitors can discover immersive customs, crafts, local food and drink, culture, architecture and the varied countryside on the doorstep of many German cities. The German capital, Berlin, is also looking forward to welcoming visitors

from across the GCC to discover a reinvented city with a fascinating mix of heritage and innovation. Despite a difficult 12 months, this year has seen many landmark projects launch in the city, such as the opening of the reconstructed city palace – the Humboldt Forum – and the reopening of Berlin’s leading art address – the Neue Nationalgalerie at the Kulturforum. The U5 metro line also has a new section connecting Berlin’s many cultural attractions, while the new international Berlin Airport (BER) is also now open. Under the Berlin Health Excellence Initiative, launched by Visit Berlin in early 2020, the city will also open its doors to medical tourists from the Middle East who come seeking the

medical expertise and cutting-edge services that the city is renowned for. Speaking during the ATM press conference, Yamina Sofo, Director Sales & Marketing, German National Tourist Office - Gulf Countries (GNTO), said: “With the success of the national vaccination programmes in the GCC countries, particularly in the UAE, where more than 11.5 million doses have been administered so far, we remain optimistic that the pre-crisis level of incoming travel from the UAE to Germany can be regained by the end of 2022. “It gives us immense pleasure to be here at ATM and to showcase our unique German culture to not only GCC travellers but tourists across the Middle East. We hope to encourage demand for city and nature holidays, coupled with sustainable tourism, which draws attention to the many different ways of discovering Germany with its wide range of traditions and attractions.” Germany is extremely popular with GCC visitors. The country recorded 1.6 million overnight stays from the Gulf region in 2019 and has a goal of reaching 3.6 million overnight stays by 2030. Commenting on Berlin’s readiness for the return of inbound tourism, Burkhard Kieker, Chief Executive Officer, Visit Berlin, said: “Berlin is poised for yet another new start in 2021 – off into the future – when we emerge from the COVID-19 pandemic. Whatever the changes to our city, Berlin always

retains an irresistible fascination and a multitude of possibilities – from big-city thrills to unwinding, from adventures to relaxation, and from inspiring culinary adventures to traditional food and drink.” Ralf Ostendorf, Director Market Management and Market & Media Relations Manager - Asia, Australia, Middle East, Visit Berlin, said: “As a vibrant cosmopolitan city, you can explore living history, internationally renowned museums, unique galleries, UNESCO sites and major historical buildings. “Still, there is also space for waterside activities and the beautiful countryside to discover around the city.” VISIT STAND EU2350

Saudi Arabia reopens its doors as flights resume Saudi Arabia is open for business – that was the clear message at the first session of the Saudi Arabia Tourism Summit, which took place yesterday at ATM. The country’s Vision 2030, a bold plan that aims to attract 100 million visitors to the kingdom annually by 2030, was the focal point. Chief Executive Officer of Saudi Tourism Authority, Fahd Hamidaddin, and other key players fronted an engaged audience on the event’s Global Stage with stunning pictures of the destination as the backdrop. Hamidaddin emphasised that the benefits of the plan would be

far reaching. “I think this is not about tourism,” he said. “This is about the new Saudi Arabia.” He highlighted the kingdom’s varied offerings, including its potential as a winter destination for sustainable travel to the Arabian dunes, a summer escape to the Arabian mountains in the south or the Red Sea in the north and as a cultural trip encompassing sites like AlUla. In a historical move, the kingdom opened its doors for the first time to international tourists in October 2019, prior to the pandemic changing the travel industry and the world. Majed Bin Ayed Alnefaie, Acting CEO at Seera

Jumeirah Al Qasr

Group, the largest travel and tourism group in the MENA region, said that the timing of the crisis inspired a valuable internal interest in the country. “We wish to restart because we now have high demand from domestic travellers looking to explore their country and we are also seeing a lot of interest from international visitors.” Saudia Airlines CEO, Captain Ibrahim Koshy, said that he expected strong demand in domestic travel to be followed by a significant increase in international

ATM DAILIES 2021_DAY 3_NEWS2.indd 4

traffic visiting Saudi Arabia. This will be boosted by the new regional hub at Jeddah Airport following the country resuming international flights on May 17. “We foresee demand becoming much bigger and stronger by 2024,” he said. “Don’t be too surprised if you see aircraft purchases being made to meet that demand.” VISIT STAND ME4410, ME4440, ME4408

5/17/21 7:34 PM

News

Le Méridien Maldives Resort & Spa to debut this summer Welcoming visitors from August 1, 2021, Le Méridien Maldives Resort & Spa is a 154-villa resort nestled on the island of Thilamaafushi in the southeastern region of the Lhaviyani Atoll. Spanning nine hectares, the island is an eco-conscious resort enveloped by a lagoon and coral reefs with vibrant marine life, including rays and turtles. Every aspect of the resort’s design takes cues from the Paris-born brand’s mid-century design aesthetic and European heritage, presented through a Maldivian lens. The property makes the most of its surrounds by celebrating the destination’s iconic flat lagoons, endless blues and pristine beaches. Guests are encouraged to indulge in the simple pleasures of life, where wandering without agenda and lingering longer is encouraged. Each villa unites the concept of art and industrial design with clean lines and a muted colour palette. A selection of one- and two-bedroom villas are tucked amongst the tropical

landscape and dotted over the Indian Ocean. Families and bigger groups will enjoy the Thilamaafushi Villa, a three-bedroom villa set in its own alcove of the island on the beach. Guests will be able to dine at six restaurants, showcasing global tastes and locally harvested produce, and also enjoy treatments from sustainable international brands at Explore Spa by Le Méridien. Families can take advantage of the Le Méridien Family and Kids’ Hub, with programming that includes nature trails, a mini marine conservation programme, folklore storytelling, sustainable art classes, micro-green planting in the greenhouse, family foraging and cooking classes. The resort also presents a boutique lifestyle space that features an oceanfacing fitness studio and yoga pavilion as well as an interactive art studio for guests to stay inspired during their travel.

Japan to strengthen tourism ties with the Middle East

VISIT STAND AS3350 In an effort to further bolster ties with the Middle East, Japan National Tourism Organisation (JNTO) announced that it will establish an office in Dubai in 2021. The move is in keeping with the country’s strategic efforts to achieve the Japanese government’s goal of welcoming 60 million international visitors to Japan by 2030. The new establishment is the first by JNTO to open in the Middle East. It will serve as a focal point for the organisation’s promotional efforts in showcasing Japan as a preferred travel destination for residents in the region. Through its efforts, the Japanese tourism board has positioned the Middle East as a priority market and will continue to promote tourism exchange between the two. Japan’s participation in ATM 2021 is also part of its promotional

Le Méridien Maldives Resort & Spa

efforts for the year. A key objective for JNTO at the event will be generating awareness of Japan’s unique and diverse tourist attractions amongst the region’s leading travel and media professionals. JNTO President Satoshi Seino, said: “JNTO is proud to open an office in Dubai this year, which will be the first office to open in the whole Middle East by JNTO. “Japan is a country with a long history, abundant nature and a unique culture. We are internationally renowned for our delicious cuisine, beaches, skiing, pop culture, shopping and historic wooden architecture, such as shrines and temples. A trip to Japan will surely be an unforgettable and special experience. To all in the Middle East, we look forward to welcoming you to Japan.” VISIT STAND AS3560

Dubai welcomed 1.26 million visitors since January Speaking at the ATM 2021 press conference earlier this month, Dubai Tourism CEO Issam Kazim revealed that the emirate welcomed around 1.26 million visitors since January 2021. While 2020 was a challenging year for global travel, Kazim noted that the timely measures taken by Dubai to curb the spread of COVID-19 enabled the city and the country to reopen swiftly and safely. In spite of global travel restrictions, Dubai recorded 5.5 million visitors in 2020, although this indicates a significant drop from 2019 levels. The emirate closed 2019 with a record 16.7 million visitors. January and February 2020 also got off to a great start with record numbers indicating

ATM DAILIES 2021_DAY 3_NEWS2.indd 5

a growth of 4.2 percent during the first two months of the year before border closures came into effect in March. Kazim shared that the city is optimistic about the numbers for the year as the emirate celebrates the Golden Jubilee of the formation of the UAE and more importantly, Expo 2020 Dubai is set to open its doors in less than five months. Kazim also said that the various schemes launched after the pandemic, such as the retirement visa programme and the student visa programme, and strategies to attract professionals and entrepreneurs have also contributed to this growth. VISIT STAND ME3110, ME3140, ME2520

5/17/21 7:35 PM

News

Emirates and Flydubai build on Dubai’s connectivity Dubai-based carriers Emirates and Flydubai are delivering on their promise to reintroduce more convenience, choice and seamless connectivity for travellers across their combined network, which is expected to reach 168 destinations by the end of May. Since the revival of their strategic codeshare partnership in early September 2020, close to 500,000 passengers have flown on the combined Emirates-Flydubai network, taking advantage of optimised schedules, connections and baggage transfers through Dubai, all on a single ticket. Top destinations booked through the codeshare include Kabul, Kathmandu, Kyiv, the Maldives and Zanzibar. HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Group and Chairman of Flydubai, said: “The Emirates and Flydubai partnership continues to grow steadily to offer travellers even better connectivity to Dubai and through Dubai to an extensive global network. We are seeing strong customer take-up and are excited to take the partnership to the next level by expanding services to new destinations.

Nirvana Holding aims to increase international footprint

Nirvana Holding, the UAE-based travel and tourism management company, aims to expand its operations internationally through its participation in Arabian Travel Market. The company currently comprises four entities, including Nirvana Travel & Tourism, Nirvana Over the World, Nirvana Tours & Logistics Services and Nirvana Global Travel. According to Alaa Al Ali, CEO of Nirvana Holding: “We are proud to participate in such a prestigious global event. ATM is the best occasion to

ATM DAILIES 2021_DAY 3_NEWS2.indd 6

introduce our new services covering all travel and tourism needs worldwide. We are confident that our services will add value and energise the travel and tourism industry. Our state-of-the-art offerings are well planned based on the needs of our clients locally and internationally.” Nirvana Holding was established in January 2021 in the UAE and has since expanded its operations within the region and beyond to include Saudi Arabia, Jordan, Palestine, Egypt and India. VISIT STAND TT0905

“The close collaboration between Emirates and Flydubai also benefits Dubai as a business, leisure and aviation hub with enhanced connectivity and travel flows from the combined network of both carriers as it continues to safely welcome visitors from around the world. We are confident that both airlines will rebuild their networks even better, as they chart the path to recovery.” Emirates customers can travel on codeshare flights to over 56 unique Flydubai destinations, while Flydubai customers can choose from over 82 Emirates destinations. Customers can also take advantage of an enhanced schedule spread across 30 destinations served by both airlines. Both airlines continue to layer on a greater range of flight schedules with 16 additional countries set to open for international tourism with quarantine-free entry. Customers connecting via Dubai to their final destination can also look forward to a smooth transfer experience with reduced connection times between Emirates’ Terminal 3 and Flydubai’s operations in Terminal 2. VISIT STAND ME3310, ME2410

Barceló Hotel Group reinforces its commitment to Expo 2020 Dubai at ATM

Barceló Hotel Group announced its partnership with Acción Cultural España (AC/E) at ATM to support Spanish travellers and organisations arriving in Dubai for Expo 2020 Dubai. The company has signed an agreement with the Spanish government organisation, responsible for Spain’s presence in international exhibitions, to become a key collaborator of the Spanish Pavilion at the World Expo. The agreement strengthens Barceló Hotel Group’s commitment to representing Spain on the

international level, offering its 90-year hospitality legacy to travellers, including Spanish delegates arriving in the UAE for Expo 2020 Dubai. Raul Gonzalez, CEO EMEA of Barceló Hotel Group, stated: “We are extremely honoured to collaborate with AC/E for Expo 2020 Dubai and the signing of this agreement emphasises Barceló Hotel Group’s commitment to promoting the image of Spain and continued support for the recognition of our country at international level.” Barceló Hotel Group operates three of their four hospitality brands in the UAE – Royal Hideaway, Barceló and Occidental. The group’s diversified portfolio includes five operating properties and 1,600 keys in Dubai and Sharjah. José Canals, Managing Director Middle East and Asia Barceló Hotel Group said: “We have always been focused on enhancing our presence in the Middle East source markets and this agreement has allowed us to collaborate with AC/E and support them in representing the Spanish culture and heritage at the highest international level.” VISIT STAND ME3110, ME3140, ME2520

5/17/21 7:35 PM

News

THE

WORLD IN ONE PLACE

1 OCTOBER 2021 - 31 MARCH 2022 expo2020dubai.com

Meet us at ATM 2021, Hall 3, Stand ME-31110

ATM DAILIES 2021_DAY 3_NEWS2.indd 7

5/17/21 7:35 PM

News

Thailand aims to instil confidence in MENA travellers at ATM

The Tourism Authority of Thailand is highlighting its efforts in ensuring the health and safety of travellers from the region at ATM. During the event, the country outlined key updates to travel partners

as it looks to reignite its tourism sector and reopen its borders. Prior to the pandemic, Thailand welcomed over 39 million visitors annually, of which over 550,000 were from the MENA region. Since

closing its borders at the start of the pandemic, plans are in place to welcome international visitors to the country in phases without the need to quarantine. By the third quarter of 2021, Thailand aims to welcome fully

vaccinated travellers to Phuket. To instil confidence in travellers, the country recently announced a vaccination programme to achieve herd immunity for 70 percent of Phuket’s population. “Despite the challenges of the pandemic, Thailand has taken strides to inspire confidence and ensure readiness to welcome back travellers from the Middle East,” said Pichaya Saisaengchan, Director of the Tourism Authority of Thailand for Dubai and the Middle East. “We look forward to sharing our progress during ATM this year. It is the ideal trade event to interact with our stakeholders, forge new relationships and promote the destination to our partners and potential travellers in the region.” As part of its efforts to mitigate the spread of the virus, the Tourism Authority of Thailand collaborated with public and private sector partners to introduce the ‘Amazing Thailand Safety and Health Administration’ certification, aimed at elevating the country’s tourism industry standards and developing confidence among tourists, including visitors from the Middle East. Since then, over 8,000 businesses throughout the country passed the assessment and received the certification. The programme has now been certified to be on par with the World Travel and Tourism Council’s Safe Travels stamp. VISIT STAND AS3505

NH Hotels announces Belarus makes ATM debut upcoming Middle East debut NH Dubai The Palm is set to make its Middle East debut later this year. Currently in the final stages of development, the property will become the first from the NH Hotels brand to launch in the region when it opens in December 2021.

Located on Dubai’s Palm Jumeirah, the new-build 533-key property will be part of Seven Hotels & Apartments, a mixed-use development consisting of a hospitality tower and a residential tower. The hotel will be adjacent to Nakheel Mall and within close proximity to the Palm Fountain at The Pointe, which launched recently as the world’s largest fountain. Dubai’s other key tourist attractions, including Burj Khalifa, The Dubai Mall and Dubai Marina, will also be within easy reach. The new 14-storey property will offer 227 guest rooms and suites, in addition to 306 serviced apartments. Facilities will include multiple dining venues, three spa treatment rooms, four meeting rooms, a kids’ club, fitness centre and rooftop infinity pool. Another key feature of the hotel will be a large multi-purpose co-working space to tap into the growing ‘workation’ trend. VISIT STAND HC0630

ATM DAILIES 2021_DAY 3_NEWS2.indd 8

Exhibiting for the first time at ATM 2021, Belarus welcomes travel professionals to explore the country’s diverse landscapes, cultural heritage and natural wonders. Also presenting their offering at the stand is the country’s national airline, Belavia, hotel industry players and travel agencies. In February 2021, Belavia launched direct flights from Dubai to the Belarusian capital, Minsk, offering a fast and convenient travel route to the Eastern European country. The airline currently operates three flights a week with prices starting from US$435 for a round trip.

Located six hours from Dubai, Belarus is an appealing destination for visitors from the UAE, especially during summer when daily temperatures in Belarus average 18°C. UAE citizens do not need a visa to enter Belarus and can stay in the country for up to 90 days without quarantine. Joining the stand at ATM are travel agencies, VS Global and Prime Tour, as well as Renaissance Minsk Hotel to highlight bespoke packages for all types of travellers. VISIT STAND EU2210

5/17/21 7:35 PM

News

Philippines showcases destination diversity at ATM With more than 7,000 islands to showcase, the Philippines is celebrating the diversity of its tourism landscape at Arabian Travel Market 2021. The archipelago was recently listed by Forbes as one of seven countries with the potential to become a major travel destination once COVID-19 is contained. Boasting everything from sandy shores and historical sites, the country is preparing to host people from around the globe, inviting them to experience what makes the Philippines a memorable travel destination for visitors of all ages and interests. Among the highlights, Baguio, referred to as the “The City of Pines”, is renowned for its pine trees and cool weather and is especially popular with locals looking to escape the heat. Meanwhile, in the province of Benguet, a number of eco- and agrotourism destinations are taking shape, allowing visitors to enjoy activities such as lemon and strawberry picking to help them reconnect with nature.

In the town of Paoay, the sand dunes lend themselves to an array of desert experiences with activities like sandboarding, ATV and 4x4 truck riding. For history buffs, the St. Augustine Parish Church, better known as Paoay Church, is one of the oldest Catholic churches in the Philippines and in Asia built in the 1600s. This UNESCO Heritage site has maintained its architectural charm through regular upkeep. A visit to the Philippines would not be complete without a trip to the beach. The island of Boracay is one of the most famous beach destinations in the world. After intensive rehabilitation projects on the island, which began in 2019 and continued throughout 2020, a number of hotels, restaurants and other establishments are now ready to serve guests looking to enjoy island life. The diving spots of Anilao in Mabini, Batangas are popular with tourists during diving season from November to May. VISIT STAND AS3220

We missed you! Meet us at ATM on stand HC0720. At Rotana, we believe time well spent, is a life well lived. This enduring thought is at the heart of every experience we promise when you stay with us. Our distinct collection of brands include Rotana Hotels & Resorts, Arjaan Hotel Apartments by Rotana, Centro Hotels, Resorts and Hotel Apartments by Rotana, Rayhaan Hotels & Resorts by Rotana and The Residences by Rotana. Transform moments into memorable experiences as we present a selection of diverse destinations, ideal for every journey. To find out more, visit rotana.com Treasured time. Our promise to you. P.O. Box 95100, Abu Dhabi, UAE. T: +971 (0) 2 699 4444 F: +971 (0) 2 699 4445, head.office@rotana.com

ATM DAILIES 2021_DAY 3_NEWS2.indd 9

5/17/21 7:35 PM

News

Rotana reaffirms commitment to sustainable hospitality Rotana announced the removal of single-use plastic toiletries across its hotel rooms. The move is part of Rotana’s ongoing commitment to reduce its environmental impact and strengthen its efforts to combat plastic pollution. Commencing in the UAE in April 2021, with full deployment across the Middle East scheduled for June, the initiative is a significant step in the group’s long-term sustainability efforts. This change is expected to result in the elimination of more than 17 million plastic bottles a year and a reduction of more than 100 tons of plastic annually. Furthermore, the transition is set to positively impact logistics by reducing the carton packaging involved in the shipping and storage of room amenities. Guy Hutchinson, President and CEO, Rotana, said: “Sustainability lies at the heart of Rotana’s operations. Our legacy is founded on a longstanding commitment to being a responsible and sustainable business with a culture of integrity, transparency and accountability embedded in every aspect of our company.” The decision to remove single-use plastic toiletries is another bold move in Rotana’s ongoing journey as a leading sustainable hospitality brand. In previous years, Rotana replaced several singleuse plastic items, including, but not limited to, straws, containers, plastic bottles and packaging across its hotels. As a key pillar in its sustainability

initiatives under Rotana Earth – the company’s Global Corporate Sustainability Platform launched in 2013 – the group also focuses on reducing waste and energy across all areas of the hotel’s operations. Rotana also exercises responsible procurement as part of its supplier programme, encouraging hotels to use a greater level of locally sourced products. “Sustainability is not just a rising travel trend, but a priority for a

growing number of environmentally and socially conscious travellers. Sustainable development is vital for the hospitality and tourism industry’s survival in the age of the new normal.” This year, Rotana marks its 24th successive year of participating in Arabian Travel Market. While highlighting its sustainability efforts, the homegrown company is also shedding light on its developing and dynamic hospitality portfolio

in the region and beyond. Rotana currently operates 68 hotels in 24 cities across 14 countries, including an impressive 10,012 keys across 36 hotels in the UAE. The group’s pipeline consists of 10 upcoming projects that will deliver more than 2,923 keys to the market, with hotels set to open in the UAE, Saudi Arabia, Bahrain, Qatar and Turkey. VISIT STAND HC0720

Jumeirah Group strengthens leadership with three key appointments Jumeirah Group announced three key appointments across three of its GCC hotels in recognition of the team members’ leadership, insightful guidance and sound industry expertise. Marcus Sutton takes on the role of General Manager at Zabeel House by Jumeirah, The Greens, following three years at Jumeirah Emirates Towers as Hotel Manager and then General Manager. In his new role, he will lead the team at the vibrant property, driving engagement and interest within the local and international markets, in addition to heading up the commercial strategy of the property. Kirti Anchan will be stepping into the role of General Manager at Jumeirah Emirates Towers. The promotion recognises his extensive experience with the Jumeirah brand, having joined the group in 2004, as well as his unwavering dedication in his most recent role as Hotel Manager of Jumeirah Zabeel Saray. He will be responsible to drive the success of the contemporary city hotel, offering

ATM DAILIES 2021_DAY 3_NEWS2.indd 10

exclusivity and unparalleled service to both business and leisure travellers. To head up the operations of Jumeirah Muscat Bay, Oman, due to open later this year, Jumeirah Group has appointed Luke James to the role of General Manager. The first Jumeirah hotel to open in Oman, James will oversee its 206 spacious suites and rooms, state-of-the-art Talise Spa and numerous dining venues, set against incredible views of the Gulf of Oman and the mountains beyond. James has risen through the ranks of Jumeirah Group, joining as Assistant Food & Beverage Manager at Jumeirah Beach Hotel, Dubai, in 2008. He went on to become Director of Operations at Jumeirah Creekside Hotel in 2016, before moving to his latest role of General Manager at Zabeel House by Jumeirah, The Greens. Jose Silva, CEO of Jumeirah Group, said: “At Jumeirah Group, we believe in recognising our talent and ensuring professional growth. These appointments speak to our culture of excellence and our commitment to

developing the careers of our colleagues. I am confident in the capabilities of the appointed GMs in continuing our successful journey and look forward to seeing them lead their teams to further innovate the luxurious guest experience

that Jumeirah Group is known for, through service beyond expectations, exquisite dining and bringing to life our breathtaking destinations.” VISIT STAND HC0330

5/17/21 9:38 PM

News

ATM DAILIES 2021_DAY 3_NEWS2.indd 11

5/17/21 7:35 PM

Special Feature - Expo 2020 Dubai

A family’s guide to Expo 2020 Dubai Treat the family to a journey like no other at the next World Expo, which promises entertainment, interactive activities and educational experiences

With Expo 2020 Dubai unveiling what visitors can expect in the lead up to the event, it is becoming clear that no two days at the show will look alike. With plenty to experience and explore, a single visit will not suffice. From the iconic architecture and spectacular exhibitions on display across more than 200 pavilions to innovative culinary experiences presented by more than 200 dining outlets, there is much to discover. Add the diverse calendar of events – up to 60 scheduled every day – and Expo 2020 Dubai promises to be a festival of arts, culture and entertainment. Families with children are in for a treat, with interactive activities and educational experiences from all around the world. Whether you choose to embark on a bespoke guided tour through the Country Pavilions, try international dishes or enjoy the public spaces with play areas, there is plenty to keep everyone busy. If narrowing down the options seems overwhelming, here are the top attractions at Expo 2020 Dubai that families shouldn’t miss.

Discover the top attractions at Expo 2020 Dubai that families shouldn’t miss

Listen to a Beethoven-inspired robo-band in Germany At the Germany Pavilion’s Culture Lab, visitors will be treated to an extraordinary performance that will see a robot orchestra putting on a Beethoveninspired concert fusing classical, acoustic, rock and electronic music.

Dance and sing along with Expo’s young stars Discover budding talent at Al Wasl Plaza as students from local schools treat spectators to performances written, choreographed and directed by the pupils themselves.

Meet a giant fish At Terra – The Sustainability Pavilion, visitors will face some hard truths about modern planetary perils through interactive experiences. One such encounter will bring them in close contact with Gnasher, a giant consumption fish that devours natural resources to produce single-use consumer goods. Get close to nature Made of up numerous immersive experiences that allow visitors to experience nature like never before, guests can view humpback whales up close at the Comoros Pavilion. Here, visitors will also have the chance to learn about rare turtles.

3 1 Sustainability 2 Germany Pavilion 3 Gnasher 4 VR experience 5 Daily procession 6 Monaco Pavilion

Ride on the Expo Explorer See the future of mobility in action by hopping on the Expo Explorer and hopping off to catch a procession, which promises a fun experience for one and all.

Live among the penguins in Monaco Ever seen a robotic baby penguin? At the Monaco Pavilion, visitors can observe the behaviour of this southernhemisphere native and also join in a game that guides a baby penguin back to safety past the deadly dangers of the Antarctic.

Watch the Expo mascot show At Al Wasl Plaza, the world’s largest 360-degree projection surface, visitors can watch immersive shows. Here, guests can also help Expo mascots Rashid and Latifa battle against Mr. Scrap and find Salama’s stolen secrets as they join forces to restore the beauty of the planet. VISIT STAND ME3110, ME3140, ME2520

12_ATM 2021 SHOW DAILY_DAY 3_SPECIAL FEATURE_EXPO2020.indd 12

5/17/21 12:50 AM

DISCOVER A WORLD OF LUXURY AT YOUR ADDRESS Experience premium lifestyle hospitality within iconic locations with luxury, style and elegance. Marvel at the world’s tallest building, the Burj Khalifa from your room, be mesmerised to the dance of the Dubai Fountain, magical sunrises over our beach resort, find a shopaholics haven at The Dubai Mall and lots more. Unwind in one of our impeccable suites, relish your appetite with an array of award winning restaurants or visit The Spa for sheer rejuvenation and relaxation. With distinguished entertainment and retail at our doorstep, this is where your family will feel at home with ours.

For more information visit ADDRESSHOTELS.COM

12_ATM 2021 SHOW DAILY_DAY 3_SPECIAL FEATURE_EXPO2020.indd 13

5/17/21 12:51 AM

Seminar Schedule - ATM Global Stage

ATM Global Stage TUESDAY 18TH MAY 10.30 - 11.30 THE ATM HOTEL INDUSTRY SUMMIT: THE CHANGING ROLE OF HOTELS Experienced hoteliers discuss how they have reinvented their hospitality offering to adapt to pandemic-driven trends, from introducing co-working and ‘workfrom-hotel’ concepts and launching new hybrid hospitality experiences that merge the physical and virtual to delivering environments conducive to the new lifestyles and expectations of travellers. Moderator: Richard Dean, Presenter, Business Breakfast at Dubai Eye, Director of Roar Interior Design Speakers: Marloes Knippenberg, CEO, Kerten Hospitality, Mark Kirby, Head of Hospitality, Emaar Hospitality Group, Fettah Tamince, Founder and Chairman, Rixos Hotels, Jochem-Jan Sleiffer, MEA President, Hilton Hotels Sponsored by:

Media partner:

12.30 - 13.30 THE ATM HOTEL INDUSTRY SUMMIT: PUTTING HOSPITALITY BACK INTO HOSPITALITY With new health and safety requirements sanitising the hotel environment, this session throws the spotlight on strategies for creating memorable customer experiences and preserving the all-important human touch. The session will also highlight how the roles of hotel staff are evolving, what technological innovations are here to stay and how loyalty programmes are being reimagined to offer guests what they really want. Moderator: Richard Dean, Presenter, Business Breakfast at Dubai Eye, Director of Roar Interior Design Speakers: Stefan Leser, CEO at Langham Hospitality Group, Guy Hutchinson, President & CEO, Rotana, Simon Casson, President, Hotel Operations - Europe, Middle East and Africa, Four Seasons, Sandeep Walia, Area Vice President, UAE, Marriott International, Middle East & Africa Sponsored by:

14.30 - 15.30 EAST MEETS WEST: LESSONS LEARNED LEADING TO RECOVERY AND ON-GOING RESILIENCE East meets west in this discussion as we look at recovery strategies while we plan for ongoing resilience delving into what lessons learned in the APAC countries have or have not been applied in the west and why or with what outcomes. Culture plays a part in recovery initiatives, from crisis response and implementation to product development and execution. So are these lessons transferrable from east to west and vice versa? Can we be confident that the world of travel is

and will be in a better place ensuring risk mitigation going forward? Moderator: Paula Lacey, Commercial Director, Connecting Travel, ME Speakers: Daniela Wagner, Director Europe, Middle East and Africa, PATA, Dr. Mario Hardy, CEO, PATA, Nigel David, Director Asia and Middle East, WTTC, Khashif Khalid, Director, IATA MENA, Carlos Cendra, Chief Marketing Officer, Mabrian

Media partner:

WEDNESDAY 19TH MAY ITIC-ATM MIDDLE EAST TOURISM INVESTMENT SUMMIT: INVEST – REBUILD – RESTART 10:30 – 10:40 WELCOME SPEECHES Speakers: Dr. Taleb Rifai, Chairman of ITIC & Former Secretary-General UNWTO, Danielle Curtis, Exhibition Director, ATM, Reed Exhibitions 10.40 - 11.15 MORNING CONVERSATIONS Discussing the evolving economic landscape of the Middle East and the emerging challenges and opportunities in the travel and tourism sector. Speakers: Dr. Taleb Rifai, Chairman of ITIC & Former Secretary-General UNWTO, Scott Livermore, Chief Economist of Oxford Economics, Middle East, Nicolas Mayer,

Global Tourism Leader, PWC 11.20 - 11.40 ONE-TO-ONE INTERVIEWS 11.45 - 12.30 TO WHAT EXTENT WILL SUSTAINABILITY REORIENT THE MIDDLE EAST TOURISM INDUSTRY? Moderator: Gerald Lawless, ITIC Director and WTTC Ambassador Speakers: H.E Marwan Bin Jassim Al Sarkal, Executive Chairman, Sharjah Investment and Development Authority (Shurooq), Raki Phillips, CEO, Ras Al Khaimah Tourism Development Authority (RAKTDA), Hon. Nayef Al-Fayez, Minister of Tourism and Antiquities, Jordan 14.15 - 14.30 TRAVEL INDUSTRY OUTLOOK Manus Cranny, Anchor at Bloomberg,

14_ATM 2021 SHOW DAILY_DAY 3_SEMINAR SCHEDULE.indd 14

in conversation with Paul Griffiths, CEO, Dubai Airports, discussing when the travel industry is expected to recover and bounce back to pre-COVID-19 levels? 14.35 - 15.20 PROSPECTS FOR INVESTMENT IN THE MIDDLE EAST HOTEL INDUSTRY Moderator: Nicolas Mayer, Global Tourism Leader, PWC Speakers: Haitham Mattar, Managing Director, IHG Hotels & Resorts India, Middle East & Africa, Salvatore Lavallo, Head of FDI Attraction, Abu Dhabi Investment Office (ADIO), Yariv Fisher, entrepreneur and expert in the GCC and Southeast Asia, Co-Founder and Chairman of Flyeast and Global Remit companies, Laurent A. Voivenel, Senior Vice President – Operations and Development, Swiss-Belhotel International – Europe

Middle East, Africa and India 15.25 - 16.30 INVESTMENT OPPORTUNITIES Dr. Taleb Rifai, Chairman of ITIC and former Secretary-General of UNWTO, in conversation with Nikolina Angelkova, Member of Parliament and former Minister of Tourism, about investment opportunities in Bulgaria. Introduction by: Paul Hoskins, Director, ITIC and Invest Tourism Ltd 16.30 - 16.45 CLOSING DISCUSSION Speakers: Dr. Taleb Rifai, Chairman of ITIC & Former Secretary-General, United Nations World Tourism Organization (UNWTO), Gerald Lawless, ITIC Director & WTTC Ambassador

5/17/21 7:39 PM

Travel Forward Theatre - Seminar Schedule

Travel Forward Theatre

Sponsored by

TUESDAY 18TH MAY 12.15 - 13.00 AMADEUS: REBUILDING TRAVEL In this session by the global travel technology company, Amadeus, attendees will discover how data and advertising can help destinations bring visitors back, shining a light on new technological advancements that can be incorporated to enable fast recovery for gobal travel and tourism. Moderator: Delphine Herrmann, Head of WEMEA Field Marketing, Amadeus Corporate Marketing, Amadeus Speaker: Tom Starr, Vice President of Global Sales, Amadeus

13.45 - 14.45 INTELAK HUB: CROSS-SECTOR COLLABORATION IN ACTION With innovation being key to the success of both start-ups and corporations, collaboration between the two worlds can, in many cases, be mutually beneficial. This session will explore how Intelak’s alumni and principle partners are building collaborations to scale the travel industry as well as showcase Intelak’s start-ups POC’s and what they need to implement at scale. Moderator: Roberto Croci, Managing Director, Microsoft for Startups in the Middle East and Africa Region

Speakers: Salah Makkouk, The Emirates Group, Faisal Khan, Dubai Tourism, Nitin Reddy, Accenture 15.30 - 16.30 ARABIAN BUSINESS: 2021: WILL IT BE A YEAR OF OPPORTUNITY FOR TRAVEL STARTUPS? The Emirates Development Bank Strategy has just announced its US$8.2 billion strategy to support start-ups and entrepreneurs in the UAE, which will contribute to financing more than 13,500 SMEs, creating 25,000 jobs, including a US$272.3 million investment fund for start-ups. This session will

explore if it is a good time or a bad time to launch a start-up, along with which industry verticals have seen successful new businesses and why as well as where the opportunities are for startups in the V-shape travel recovery. Moderator: Scott Armstrong, Editor in Chief, Arabian Business Speakers: Kevin Czok, Managing Partner, Hotel Dat Cloud, Anna Skigin, Founder and CEO, Frank Porter, Mamoun Hmedan, Managing Director, Middle East, North Africa (MENA) and India, Wego

WEDNESDAY 19TH MAY 10.30 - 11.30 ITP: GETTING PERSONAL - HOW TECH, DATA AND EXPERIENCES ARE KEY TO SUCCESS Data is increasingly important for travel and hotel firms – from being able to provide customised deals and offers to travellers to curating unique experiences based on personal preferences once the guest has arrived. Research by Google and Phocusright revealed that around 60 percent of travellers wanted brands to tailor the information they receive based on past preferences, while 76 percent said

they’d prefer loyalty programs that used previous behaviour as a driver of offers available. What’s more, 36 percent said they’d pay more if they received more personalised experiences. Taking that a step further, Accor’s CEO Sebastian Bazin said that all hotels around the world will need to be different in order to customise experiences for guests, with properties needing to assimilate aspects of the city they’re based in to create more authentic memories for people. In this panel, we will look at the ways hotels build guest profiles and

14_ATM 2021 SHOW DAILY_DAY 3_SEMINAR SCHEDULE.indd 15

how they use that data when it comes to reaching out to travellers and providing them with memorable stays. Moderator: Paul Clifford, Group Editor, Hospitality Group, ITP Media Group Speakers: Siegfried Nierhaus, Vice President, Deutsche Hospitality Middle East, Jochem-Jan Sleiffer, President – Middle East, Africa & Turkey, Hilton, Karl Escritt, Chief Experience Officer, Like Digital, Amir Golbarg, Vice President Operations – Middle East, North Africa, Seychelles, Mauritius, Minor Hotels

12.30 - 13.15 RATEGAIN: UNRAVELING THE POWER OF SOCIAL-MEDIA TO GENERATE “ENGAGEMENT-DRIVEN-ROI” FOR HOTELS AND DESTINATION TOURISM Join BCV for an in-depth discussion about the changes in consumer behavior, emerging travel trends and the power of social media as a catalyst for conversation, loyalty and return on investment in 2021. Speaker: Yuliya Navorynska, Country Head, UAE- BCV – A RateGain Company

5/17/21 7:39 PM

Seminar Schedule - ATM Virtual 2021

ATM Virtual 2021 MONDAY 24TH MAY GST 10.30 - 11.30 | GMT 07.30 - 08.30 ENABLING A NEW GENERATION OF MIDDLE EAST TOURISM PROFESSIONALS Tourism is a burgeoning sector in the Middle East and an area rich in opportunity for young men and women seeking to build careers in growth industries. This session takes a look at: How do we engage young entrepreneurs and professionals to bring them into the tourism sector? What needs to be done to train and develop this new generation of talent to set them up for success? It also looks at how can governments work with the private sector to support new entrepreneurs and existing tourism companies in a way that directly meets their needs (for example, micro-financing)? Moderator: Zeinab Badawi, Presenter, BBC World News Speakers: HE Princess Haifa Al-Saud, Vice President at the Saudi Commission for Tourism and National Heritage, HE Maitha Saif Majid Al Mahrouqi, Undersecretary, Ministry of Tourism, Oman GST 12.00 - 13.00 | GMT 09.00 - 10.00 AIRLINE INDUSTRY LEADERSHIP KEYNOTE INTERVIEW: TACKLING THE AIRLINE INDUSTRY’S CHALLENGES: DIRECTOR GENERAL IATA WILLIE WALSH Willie Walsh takes up his position as Director General of IATA as the crisis facing the airline industry enters its second year. Walsh is no stranger to tackling and succeeding in resolving challenging issues and complex problems. having successfully led Aer Lingus,

British Airways and IAG in a career spanning more than 40 years. Now he has to provide leadership for the industry at a time when its size and structure are under threat as never before. Airlines face a fragmented and disjointed approach to the crisis by governments across the globe. Quarantines, border closers, testing regimes are amongst the issues on which IATA needs to drive engagement and consistency of approach in order to permit airlines to begin the process of recovery. In this ATM Virtual exclusive interview, airline expert John Strickland will explore the priority issues on Willie Walsh’s agenda and seek his views on the way forward for the industry. Moderator: John Strickland, JLS Consulting Speaker: Willie Walsh, Director General, IATA GST 13.30 - 14.30 | GMT 10.30 - 11.30 THE ATM SAUDI ARABIA TOURISM SUMMIT - SAUDI’S HOTEL ROADMAP AS A TESTBED FOR INNOVATION Saudi Arabia’s hotel landscape continues to evolve at pace, underpinned by the long-term vision of the government plus public and private investment in infrastructure, new destinations and mixed-use projects. With the long-term tourism outlook more bullish than ever, hotel industry heavyweights discuss the vast potential for new and innovative hospitality concepts that keep pace with this demand and fast-changing guest demographics, now and in the future. Moderator: Gemma Greenwood, Director, Content Inc. Speakers: Mark Willis, CEO, TIMEA

(Turkey, India, Middle East and Africa), Accor, Oliver Harnisch, Head of Hospitality, Public Investment Fund (PIF), Saudi Arabia, Hassan Ahdab, President of Hotels Operations, Dur Hospitality, Christopher Lund, Director, Head of Hotels, MENA Region, Colliers International GST 15.00 - 15.20 | GMT 12.00 - 12.20 THE BEST PART OF TRAVEL: ARABIA’S ARIVAL Our industry – tours, activities, attractions, events, experiences—is not just the third-largest part of travel, it’s why people travel in the first place. Douglas Quinby shares exclusive Arival research on the outlook for tours, activities and attractions as well as key trends shaping the sector’s revival. Speaker: Douglas Quinby, Co-Founder & CEO, Arival GST 15.40 - 16.05 | GMT 12.40 - 13.05 ASK ME ANYTHING: ZEINA DAGHER, CEO, EMAAR ENTERTAINMENT This one-time intern rose to become the CEO of the leisure attractions division of one of the UAE’s leading property development firms. Responsible for the strategy of some of the emirates’ top attractions, including the Dubai Aquarium & Underwater Zoo, KidZania and Burj Khalifa, Dagher will share how attractions have adapted to the downturn and where attraction development, distribution and guest experience is headed in 2021 and beyond. Moderator: Douglas Quinby, Co-Founder & CEO, Arival Speaker: Zeina Dagher, CEO, Emaar Entertainment

GST 16.25 - 16.55 | GMT 13.25 - 13.55 OTAS, TECH & THE OUTLOOK FOR TOURS & ATTRACTIONS Digital distribution and online platforms are ushering in dramatic change, from how travellers plan and book to how operators and distributors connect. The pandemic has only accelerated the need for operators to get ahead on tech. This session, taking place during ATM Virtual, will explore the changes afoot amid the rise of online travel agencies (OTAs) and what this means for tour and attraction operators across the region. Moderator: Douglas Quinby, Co-Founder & CEO, Arival Speakers: Julia Randow, Regional Director, GetYourGuide, Ian Renton, Director of Sales, Atlantis, Essam Salah, Co-Founder & CEO, Oceanair Travels GST 17.15 - 17.35 | GMT 14.15 - 14.35 THE TRULY CONNECTED TRIP This candid interview with the Head of Technology at Abu Dhabi’s Department of Culture and Tourism (DCT Abu Dhabi) looks at how the capital of the United Arab Emirates is looking to reimagine the guest experience by creating a truly connected and personalised experience, from travel planning to arrival and exploring the destination. During the session, Jamieson will discuss the road ahead for DCT Abu Dhabi and the industry as they seek to connect tour and attraction suppliers to enhance the guest experience and create new opportunities for tour and attraction providers in the UAE capital amid the pandemic. Speaker: Peter Jamieson, CTO, Department of Culture and Tourism, Abu Dhabi

TUESDAY 25TH MAY GST 10.30 - 11.30 | GMT 07.30 - 08.30 THE ATM HOTEL INDUSTRY SUMMIT: HOSPITALITY TRENDS ACCELERATED – WELLNESS AND SUSTAINABILITY TAKE CENTRE STAGE Hoteliers explain how they’ve adapted to the super-acceleration of global wellness and sustainability movements, evolving their hotels and services to respond to overwhelming traveller demand for health and wellbeing solutions and sustainable practices that support the environment and local communities. Moderator: Gemma Greenwood, Director, Content Inc Speakers: Emlyn Brown, Global Vice President, Accor WellBeing Luxury & Premium Brands, Paul Gardiner, CEO of Mantis Collection, Jeremy McCarthy, Group Director of Spa & Wellness at Mandarin Oriental Hotel Group, Jonathan Raggett, Managing Director at Red Carnation Hotels & Founding

Member of Beyond Green Sponsored by:

GST 12.00 - 12.40 | GMT 09.00 - 09.40 AIRLINE LEADERSHIP KEYNOTE INTERVIEW: SEIZING NEW OPPORTUNITIES – A DISCUSSION WITH ADEL ALI, CEO OF AIR ARABIA GROUP A seasoned airline industry executive, Adel Ali has nurtured Air Arabia to become a highly profitable low-cost airline group with activity spanning the Gulf and North Africa. The group, like all airlines, has been severely tested by the current COVID-19 pandemic but still managed to deliver

14_ATM 2021 SHOW DAILY_DAY 3_SEMINAR SCHEDULE.indd 16

two profitable quarters in the last year. Despite the ongoing crisis, the airline has added aircraft to its fleet and opened up a new subsidiary in Abu Dhabi. To find out how Adel Ali is managing the crisis whilst still keeping an eye on opportunities, John Strickland, a former compatriot from an earlier career at British Airways, will be putting the questions to him. Moderator: John Strickland, JLS Consulting Speaker: Adel Ali, CEO Air Arabia Group. GST 12.50 - 13.20 | GMT 09.50 - 10.20 AIRLINE LEADERSHIP KEYNOTE INTERVIEW: FLY DUBAI MOVING AHEAD – CEO GHAITH AL GHAITH IN CONVERSATION WITH JOHN STRICKLAND Ghaith Al Ghaith has led Flydubai since it was founded and has seen the airline grow to be a powerful force on the

aviation landscape, adding many new destinations from its Dubai base. He has guided the airline through periods of difficulty, including the global grounding (recently lifted) of the Boeing 737 Max aircraft and the ongoing COVID-19 pandemic. We will explore what he has learned from these challenges and how he envisions Flydubai’s development and evolution in the years ahead. Topics for discussion will include an exploration of likely network growth, product developments and the deepening and evolving partnership with Emirates. Moderator: John Strickland, JLS Consulting Speaker: Ghaith Al Ghaith, CEO, Flydubai GST 13.30 - 14.30 | GMT 10.30 - 11.30 COVID SAFE RECOVERY: INSIGHTS & TOOLS FOR 2021 AND BEYOND The visitor experience in-destination is

5/17/21 7:39 PM

ATM Virtual 2021 - Seminar Schedule

vaccines helping to win the fight against COVID-19, what will be the impact as we return to a sense of normality? Among the topics of discussion will be whether an increase in staycations has made up for the smaller amount of international travellers, are customers spending more money on experiential dining locally because they can’t go abroad, and will a summer exodus from Dubai lead to difficult times for hotels or will inbound travel return enough to make up for it? Moderator: Simon Ritchie, Editor of Caterer Middle East and Hotelier Middle East Speakers: Emma Banks, VP of F&B Strategy for EMEA, Hilton, Lynne Bellinger, Director of F&B Design & Development EAME - Marriott International, Samantha Wood, Founder of Foodiva, Suhaila Ghubash, Director of Festivals and Events, DFRE

central to the COVID-safe recovery of the travel industry. Current indications are that there is much pent-up demand for a return to a full suite of travel services but perceptions of COVID-19 safety on the trip is high on the list of visitor concerns that need to be addressed. This session looks at the latest data on consumer sentiment. It will also cover the practical solutions forwardthinking travel businesses are providing in-destination to address them. This session is run by ETOA, the European Tourism Association. Moderator: Rachel Read, Director of Insight, ETOA

Speakers: David Edwards, Tourism Insight Specialist, ETOA and Scattered Clouds, Santiago García-Dils de la Vega, International Promotion & MICE, Turismo de Sevilla, Elodie Berta, Head of Business Development, Paris Convention and Visitors Bureau GST 15.00 - 16.00 | GMT 12.00 - 13.00 HOW THE LACK OF INTERNATIONAL TRAVEL HAS AFFECTED THE REGIONAL F&B SCENE Top hoteliers talk about how the lack of international travel has impacted their F&B over the past year. And with

GST 16.30 - 17.30 | GMT 13.30 - 14.30 RESPONSIBLE HOSPITALITY IN A PERFECT STORM COVID-19, climate change, biodiversity loss and increasing inequality, the new normal will be a challenging trading environment for business and leisure travel. We have brought together leading thinkers and practitioners to share their ideas about how hotels can manage risk and trade profitably over the next decade. Properties being built now will be operating in a very different environment in the 2030s. The decisions we make now will determine the assets we have to work with in the future. There are many tied and tested solutions, and there are some new ideas yet to be fully proven. Now is the time to take

responsibility and weather the storm. Moderator: Harold Goodwin, WTM Responsible Tourism Advisor Speakers: Eric Ricaurte, Founder & CEO, Greenview, Inge Huijbrechts, Global Senior Vice President – Sustainability, Security and Corporate Communications at Radisson Hotel Group, Madhu Rajesh, CEO at Sustainable Hospitality Alliance, Dimitris Manikis, President for Europe, Middle East, Eurasia and Africa (EMEA), Wyndham Hotels & Resorts, Rana Al Oran, Director of People and Culture, Four Seasons Hotel Doha GST 18.00 -19.00 | GMT 15.00 - 16.00 THE TECHNOLOGY THAT WILL DRIVE A MORE SUSTAINABLE FUTURE FOR TRAVEL Before the COVID-19 pandemic, sustainability and concerns about the impact travel has on the environment were set to become one of the defining issues for the sector for future generations. While the pandemic has inevitably diverted attention, it is also likely to accelerate how sustainability will become a growing focus as consumers, governments, regulators and pressure groups alike shine a light on industry practices. In this session, experts will talk about how technology and sustainability will converge to ensure a vibrant and responsible future for travel. Moderator: Lee Hayhurst, Executive Editor, Travolution Speakers: Hugo Kimber, Founder Director, Carbon Responsible, Nico Nicholas, CEO & Co-Founder, Trees4Travel, Bayram Annakov, Founder & CEO of App In The Air

WEDNESDAY 26TH MAY GST 10.00 - 11.00 | GMT 07.00 - 08.00 CULTURAL TOURISM FOR GROWTH Find out how countries across the region are developing cultural attractions, from museums to ancient heritage sites, to differentiate their destination offering and provide visitors with enriching educational experiences. Panellists discuss how positioning the region as a global centre for cultural tourism will pave the way for sustainable industry growth and leave a legacy for future generations. Moderator: Gemma Greenwood, Director, Content Inc Speakers: Ali Al Shaiba, Executive Director – Tourism and Marketing, DCT Abu Dhabi, Ahmed Obaid Al Qaseer, COO, Sharjah Investment and Development Authority (SHUROOQ), Sharjah, UAE, Jerry Inzerillo, CEO, Diriyah Gate Development Authority, Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA) GST 11.30 - 12.30 | GMT 08.30 - 09.30 RESPONSIBLE TECHNOLOGY FOR TRAVEL & TOURISM The tourism industry – travel, hospitality and attractions – has developed a bewildering range of tech solutions. For this panel, we have chosen

speakers who can look behind the brochures and the sales pitches to share what they have learnt about what works, what doesn’t and why? Moderator: Harold Goodwin, WTM Advisor Speakers: Andrea Nicholas, CEO, Green Tourism, Chris Warren, Founder & CEO, My Green Butler, Dina Storey, Head of Sustainability, Expo 2020 Dubai, Claire Whitely, Senior Sustainability Manager, Sustainable Hospitality Alliance, Keith Bradley, Managing Partner, Globally Great GBTA CONFERENCE @ ATM 2021 - READY.SAFE.TRAVEL GST 14.00 - 14.45 | GMT 11.00 - 11.45 WE ARE READY! This “big picture” segment will feature how ready the region is for its return to travel, looking at GBTA’s BTI Business Travel Outlook for the Middle East, industry forecasts and diving into how governments have responded to the pandemic and their readiness for the return to travel in terms of border controls and travel restrictions. Moderator: Chris Pouney, Managing Partner, Severnside Consulting Ltd Speakers: Iyad Rasbey, Executive

14_ATM 2021 SHOW DAILY_DAY 3_SEMINAR SCHEDULE.indd 17

Director, Destination Tourism Development, Ras Al Khaimah Tourism Development Authority, Catherine Logan, Regional Vice President - EMEA, GBTA, Derek Sadubin, Managing Director, CAPA - Centre for Aviation GST 15.00 - 15.45 | GMT 12.00 - 12.45 WE ARE SAFE! Travel risk management is a core function of any travel programme and this segment will look at how best to keep travellers safe as we come out of the pandemic, what solutions are available to help with this and what special considerations need to be observed in this region. Moderator: Debra Reid, Strategic Corporate Travel Manager, Houston, Texas Speakers: Hans Kanold, Global Ambassador, Stay Safe Hospitality, Savio Vas, Vice President Government and Corporate Travel, Dnata Travel Management, Emirates GST 16.00 - 16.45 | GMT 13.00 - 13.45 WE CAN TRAVEL! An international panel of global and regional buyers will share how they have incorporated this region into

their global programme – focusing on challenges and opportunities and sharing of best practices to accommodate cultural nuances, practical realities and the pandemic. Moderator: Chris Pouney, Managing Partner, Severnside Consulting Ltd Speakers: Mohammed Halawi, Global Travel Director (Global Services), Firmenich, Anthony Baldwin, EMEIA Emerging Markets Travel, Meetings & Events Leader, EY, Nevine Khedr, Front Office Lead, Travel & Expense Management (T&E), ABB GST 17.00 - 17.45 | GMT 14.00 - 14.45 WE CAN MEET! Like transient travel, MICE has been hard hit by the pandemic, but how and when will it come back? This session will dive into the outlook for the meetings industry as well as how and when these will take place and whether hybrid is here to stay. Moderator: Glenn Johnston, Aviareps Speakers: Emre Kirazci, Director of Sales & Marketing, Sofitel Bahrain Zallaq Thalassa Sea & Spa, Graham Pope, Vice President of Sales, Cvent, Ayman Talaat, CEO, Extramile Group ME, Ali Fouladi, Tourism Advisor, Bahrain Tourism Board

5/17/21 7:39 PM

Feature - Aviation

Aviation takes flight

As the world reopens its borders in a bid to rebuild tourism, airlines across the region are set for a resurgence while still grappling with the global economic slump

ATM 2021_FEATURE_Aviation.indd 18

Few global industries have been hit as hard as the airline sector in the wake of the pandemic. The strict curbs on travel, which first emerged in March 2020, left fleets of planes grounded for weeks, causing air passenger traffic to plummet to unprecedented depths. In a decade where the oil price slump and political instability left many carriers strapped for cash, the COVID-19 wave deepened the crisis, threatening the viability of many players within the industry. As the virus continued its relentless march across the planet, aviation came to a standstill. Following widespread national lockdowns, from March to April 2020, international traffic fell by 98 percent from 2019 levels while domestic travel plummeted by 87 percent. Although

the summer of 2020 reported a moderate rebound, the recovery was short-lived and confirmed what many travel experts long feared – a slow return to peak levels. In January 2021, the International Civil Aviation Organisation (ICAO) revealed that seating capacity fell by around 50 percent in 2020, which saw just 1.8 billion passengers taking flights during the year, compared with around 4.5 billion in 2019. This resulted in staggering financial losses to the industry amounting to around US$370 billion. Airports and air navigation service providers lost a further US$115 billion and US$13 billion, respectively. Overall, there was a 50 percent drop in domestic passenger traffic globally, while international traffic fell by 74 percent worldwide.

5/17/21 12:55 AM

Aviation - Feature

1 Spotlight on aviation 2 Wizz Air Abu Dhabi

Experts believe that these figures, when combined with the estimated losses from 2021, represent the two worst years for the industry, dwarfing the deficits recorded during the 2008 economic slump. Although hit with equal severity, the region’s aviation sector has responded in a positive way with a series of fresh strategies and creative plans in motion to help them navigate through this turbulent time. The approach now looks far more positive for 2021 and beyond as travel slowly begins to bounce back. FLYING HIGH The unprecedented events of 2020 resulted in Emirates, one of the world’s most successful airlines, posting a halfyear loss for the first time in 30 years. The Dubai-based carrier last reported a loss in the 1987-88 financial year, when it was just starting up operations. As part of its pandemic containment measures, Emirates suspended scheduled passenger flights for eight weeks beginning in March 2020. This resulted in group revenue plummeting by 74 percent in the first six months of the financial year 2020-21 from April to September 2020 with a US$3.4 billion loss. Yet, as passenger traffic disappeared, Emirates was able to tap into other avenues of income to recoup losses.

A spokesperson for the airline said: “At such a testing time, we took swift action to serve cargo demand and other pockets of opportunity in addition to reducing our costs through rigid financial discipline. This helped us recover some of our revenues.” With global tourism slowly finding its footing once more amid speedy vaccine rollouts, Emirates is poised to serve the rebound in travel. “We’ve put huge efforts into making sure our customers are safe throughout their travels via thorough biosafety measures at every touchpoint of the journey. On the ground, we have implemented worldfirst innovations, such as the biometric path using facial and iris recognition at Dubai International Airport as well as contactless check-in kiosks, all providing a frictionless experience for passengers with virtually no interaction.” A few months into the pandemic, Emirates became the first airline to introduce multi-risk travel insurance and COVID-19 cover on all tickets at no cost to customers. In addition to COVID-19 medical cover, the package also has provisions for personal accidents during travel, winter sports incidents, loss of personal belongings and trip disruptions due to unexpected air space closures and government-issued travel recommendations or advisories.

“Emirates’ booking policies have also offered customers the flexibility and confidence to plan their travel with options to change their travel dates or extend their ticket validity for two years.” As a result of these measures, Emirates has seen encouraging demand across its network with travellers now returning to the skies. The airline is optimistic that the demand for travel will return. “We are confident that we will emerge from the crisis well positioned to compete and grow, and we will continue to take positive steps to secure our long-term future.” Meanwhile, at partner airline Flydubai, the pandemic shifted the carrier’s operations to supporting government requests with repatriation flights to more than 19 countries and enabling the movement of essential goods, such as perishables and medical supplies, across its network and beyond, explained Hamad Obaidalla, Chief Commercial Officer at Flydubai. In the months leading up to the resumption of scheduled services, Obaidalla said: “Flydubai worked on redesigning its entire passenger journey and built upon the existing high standards of its operations to minimise the risk of transmission of COVID-19. “Additional benefits that were made available to passengers included free global cover with every ticket booked and discounted rates for PCR tests.

The region’s aviation sector has responded in a positive way with a series of fresh strategies and creative plans in motion to help them navigate through this turbulent time 2

ATM 2021_FEATURE_Aviation.indd 19

5/17/21 12:55 AM

Feature - Aviation

“As countries around our network began to lift travel restrictions, we were able to provide an opportunity to bring people together once again. We also looked for new opportunities to connect previously underserved markets to Dubai and we have recently announced the launch of flights to several new destinations as well as the resumption of flights to several popular destinations on our network, indicating that it is a good time to return to the skies.” FORGING AHEAD In Abu Dhabi, the UAE’s national carrier, Etihad Airways, was also pushed to a loss of US$1.7 billion in 2020 owing to lower demand and reduced flight capacity caused by the unparalleled global downturn in commercial aviation. Passenger revenue slumped by 74 percent to US$1.2 billion from US$4.8 billion in 2019 while passenger numbers dropped by 76 percent to 4.2 million, down from 17.5 million in 2019. Despite the circumstances, Tony Douglas, Group Chief Executive Officer, Etihad Aviation Group, said that the airline perceived these challenges as an opportunity to turn things around, resulting in several accomplishments over the past year. “Our agile operation allowed us to react quickly to the changing market conditions and regulatory framework,” he explained. With most of its fleet grounded at the start of the pandemic, Etihad Airways completed the most extensive aircraft maintenance programme in its history by surgically and clinically refreshing

all 96 of its passenger aircraft and conducting minor maintenance tasks. As passenger numbers decreased, Etihad Cargo, the airline’s freight operation, reported a surge in operations, driven by a huge demand for medical supplies and programmes to facilitate the distribution of COVID19 vaccines across the world. With the resumption of passenger air travel, the carrier introduced the Etihad Wellness programme, which made Etihad Airways the first airline to necessitate COVID-19 testing before every flight. For the peace of mind of passengers and crew, every person on board tested negative before their flight, while those travelling also benefited from comprehensive COVID-19 cover with every ticket. Earlier this year, the airline recorded another world-first by announcing that all of its pilots and crew on board were vaccinated against the virus. With its sights set on a bright future, the airline is targeting a complete turnaround by 2023. Douglas said: “I’m optimistic, thanks to the efforts of the UAE government coupled with the strength and resilience of our turnaround strategy, that global passenger demand will start to recover very quickly.” At present, Etihad is working with a variety of different companies to trial a global health certification system that would help passengers easily and securely manage their travel in line with government requirements for COVID-19 tests or vaccines.

Airlines are making great efforts to restore customer confidence in many ways 5

ATM 2021_FEATURE_Aviation.indd 20

5/17/21 12:55 AM

Aviation - Feature

3 & 6 Emirates 4 Etihad Airways 5 John Strickland

ATM 2021_FEATURE_Aviation.indd 21

A NEW PATH With most aviation companies reporting incomparable losses, one airline made headlines for an entirely different reason – launching its operations in the midst of the pandemic. When Wizz Air Abu Dhabi was first announced in December 2019, the air transport industry was yet to experience its worst-ever crisis. In spite of the situation that followed, the airline continued to remain hopeful as it promised to bring low-cost travel to Abu Dhabi, a feature which residents of the neighbouring emirate had long enjoyed since the launch of Flydubai in 2008. As the coronavirus started to show its face in hotspots around the world and infections began rising dramatically, the airline’s planned Autumn 2020 launch was pushed back. Yet, despite increased travel restrictions, Wizz Air Abu Dhabi finally took to the skies in January 2021, launching with an inaugural route between the UAE capital and the Greek city of Athens. Kees Van Schaick, Managing Director of Wizz Air Abu Dhabi, said: “While travel restrictions made the launch a bit more challenging by initially delaying it, we used this time to prepare to be bigger and better to open up new travel options to keep friends and families together. Later, when the green list of countries was introduced, we took the opportunity to launch. We are excited to be here on the ground – and in the skies – in the UAE.” The decision to proceed with the planned launch was also driven by the UAE government’s handling of the crisis and vaccination efforts. Van Schaick believes that the GCC will be one of the first regions to recover from the crisis and that Wizz Air Abu Dhabi is well positioned to aid this industry-wide recovery. “The current situation presents an important opportunity to think strategically and take a systematic approach to understand, evaluate and adapt to meet changing expectations in a way that encourages people to travel again. The pandemic has served as a catalyst for change, fostering greater innovation and regulatory change.” Van Schaick also believes that the airline’s strength lies in its size. He explained: “We are a nimble and flexible organisation well equipped to navigate changes in policies to best serve travellers and their respective governments. “As we emerge from a global recession, travellers are much more conscious of the money they are spending. The launch of Wizz Air Abu Dhabi recognises Abu Dhabi as a bold new frontier for ultra-low fare travel in the region. We firmly believe that as a ULCC, we are perfectly positioned to offer low fares to travellers.”

STRENGTHENING PARTNERSHIPS While airlines in the region continue to fuel travel and tourism recovery, others are turning to the Middle East for new business opportunities. Air Seychelles is one such airline, which took the opportunity to expand its operations, adding the UAE to its network of routes by announcing direct weekly flights from Dubai World Central Airport to the Seychelles. As the first country to welcome inoculated travellers from around the world, the Seychelles is a safe holiday destination with strict measures in place to curb the spread of COVID-19. The Indian Ocean archipelago reopened to international tourists earlier this year with 70 percent of its population vaccinated. The CEO of Air Seychelles, Remco Althuis, said: “The Seychelles and the UAE are among the world leaders in vaccinating their populations and there are many similarities in the ease of access between the two countries, making them safe destinations for both residents and visitors. “Dubai has also been a popular destination for Seychellois nationals. On evaluating the performance in the UAE market, the launch of the new seasonal flight route is one that makes complete business sense, particularly since Dubai is within the flying range of our A320neo aircraft. “We are currently working with travel trade partners, DMCs and media agencies in Dubai to increase the visibility of Air Seychelles as well as the Seychelles as a destination. We also offer attractive fares and a convenient flight schedule carefully timed to allow one full week of vacation to travellers in the Seychelles.” NAVIGATING THE PANDEMIC John Strickland, a leading commentator on the airline sector for media worldwide, said: “Airlines are making great efforts to restore customer confidence in many ways, ranging from enormous efforts on hygiene and cleanliness to allowing maximum flexibility to change bookings, to accelerating the use of technology to make travel easier, seamless and less stressful. “Flexibility is a high priority right now given all the uncertainties around travel. Price, too, remains a key factor in stimulating travel and, of course, provision of reliable and up-to-date information concerning all the testing and vaccination requirements. “The industry has never before experienced a crisis on this scale and more than one year into the future is not remotely clear but there are learnings and there has already been significant adaptation.”

5/17/21 12:55 AM

Feature - Hospitality

Redefining hospitality The COVID-19 pandemic has provided the hotel industry with an opportunity to explore new trends and take fresh paths to innovation, all the while delivering on its promise of exceptional experiences The global hotel industry has a long way to go before it can return to some form of normalcy and reach its pre-pandemic peak. But the region continues to stand out in the cycle of recovery. Recent industry research conducted by STR and Colliers International showed that hotel performance in the Middle East improved consistently in the face of challenges posed by the pandemic. In the UAE especially, the market surpassed several others around the world. STR data revealed that the UAE recorded an average occupancy of 51.7 percent and an average daily rate (ADR) of US$114. Efforts to control the spread of COVID-19, the ease of restrictions within the country, strong domestic demand and local carriers

opening to more destinations aided the industry’s recovery efforts. A closer look at STR data reveals that some Middle Eastern markets also showed year-over-year growth in the metrics, an uncommon occurrence since the beginning of the pandemic and its impact on the global economy. For instance, in Abu Dhabi, the hotel industry’s 2020 performance levels closely trailed the pre-pandemic levels of 2019, and on some days, the market showed year-over-year growth. In November 2020 alone, Abu Dhabi posted the UAE’s highest occupancy level of 64.6 percent. Furthermore, the New Year’s celebrations in Dubai saw hotels running average occupancies of 76 percent

ATM 2021_FEATURE_Hotel Summit.indd 22

5/17/21 12:56 AM

Hospitality - Feature

1 Wellness travel 2 Saadiyat Rotana Resort & Villas 3 Cashless transactions 4 Guy Hutchinson

The key to surviving and excelling in these times is the ability to pivot from traditional models with an ADR of US$300. Meanwhile, in Fujairah and Ras Al Khaimah, the ADR figures rose by seven and one percent respectively, compared to 2019 levels. Guy Hutchinson, CEO, Rotana Hotels & Resorts, said: “The COVID19 crisis has been one of the toughest experiences on record for the global hospitality industry, with border closures and travel restrictions bringing tourism to a virtual standstill. “Thanks to the exceptional leadership and measures implemented by the UAE government to control the pandemic coupled with the rigorous national vaccination programme, we are fortunate to see a gradual return to postpandemic numbers. This is far from the case in some international markets.” More positives can be drawn from a recent YouGov luxury survey, in which more than half (52 percent) of the respondents said that they were planning a domestic holiday or

ATM 2021_FEATURE_Hotel Summit.indd 23

staycation in 2021. So, while signs point to significant recovery this year, industry heavyweights believe that there is much to learn from the pandemic, considering the dramatic changes in travel behaviour and guest attitudes in the “new normal”. “We have all had to adapt to varying degrees of the new normal and appreciate how the pandemic has fundamentally affected consumer behaviours,” said Hutchinson. “New habits and expectations have surfaced, spending patterns have changed and the embracing of digital applications and technology has accelerated to new heights. Understanding and responding to these changes has been paramount to the ongoing recovery of our industry.” TRENDING IN THE NEW NORMAL Among a host of other changes, one key trend that witnessed a surge in the UAE hotel landscape was staycations.

After the first lockdown in March 2020, local stays created the initial demand in the domestic hotel sector. Even with the world now reopening, this demand continues to rise. Mark Kirby, Head of Hospitality, Emaar Hospitality Group, said: “We are still witnessing a large proportion of residents enjoying staycations, which is great for our industry.” Capitalising on this staycation trend, hotels across the country have introduced special offers to appeal to residents. At Rotana Hotels & Resorts, Hutchinson said: “We placed special focus on packages that add value for our guests. At the end of last year, we launched an all-inclusive offer for the first time, which was extremely well received within the domestic travel segment.” Following closely after the demand for staycations, “bleisure” stays or “workations” witnessed a continued growth, which not only catered to residents but also attracted visitors from overseas. Kirby said: “COVID-19 has completely disrupted the traditional office culture and the hospitality sector has been quick to offer alternative solutions for those looking to combine working from home with leisure time. “The introduction of the workation concept is not just a novel idea, it’s about making adjustments to meet the new market demands, allowing

those who are not currently working from their office to enjoy a luxury hospitality experience whilst continuing their professional commitments.” Fueling this demand are companies like Facebook, Twitter and Spotify, which announced that employees can work from home indefinitely. This has led many experts to believe that the remote working trend will only increase in popularity, resulting in young professionals, freelancers and entrepreneurial digital nomads choosing hotels as their base while earning their living from a laptop. To accommodate the needs of the smart working traveller even further, Dubai recently introduced a remote visa programme that will allow visitors to stay in and work remotely from the emirate with access to co-working spaces and government support services. An increasing number of hotels in the MENA region are taking note of this trend and offering pop-up co-working spaces with the aim of rethinking and making the most of the hotel space. Hutchinson added: “The key to surviving and excelling in these times is the ability to pivot from traditional models and seize opportunities that are emerging in this evolving landscape.” THE WELLNESS BOOM As guests continue to return to hotels, the awareness of the environment they are staying in has heightened. This makes health and safety standards prime factors for consideration while shortlisting a hotel. Hutchinson said: “There are a number of factors to be considered, nonetheless, health and wellbeing have emerged as the most important currency.” However, when it comes to ensuring their wellbeing, some guests are now looking for more than the hotel’s standards of cleanliness.

5/17/21 12:57 AM

Feature - Hospitality

The two other important factors guests consider when choosing a hotel are what the environment has to offer and the deeper individual need for mental wellbeing. Paul Gardiner, CEO, Mantis Collection, explained: “An emerging traveller personality type has come to the fore, one who is looking for transformative travel to enrich their experience by getting involved on a deeper level. “Although wellness has been an important part of the travel experience for some time, the pandemic has certainly accelerated this trend. Wellbeing is very much front of mind, and as more people turn to wellness for both body and mind, an increase in demand is projected for wellness-minded travellers seeking relevant experiences.” Jonathan Raggett, Managing Director at Red Carnation Hotels, said: “We’ve noticed an increase in socially conscious travels over the past few years and expect this trend to rise even more in the postpandemic world. COVID-19 has seen society reset its priorities with health and wellness now a focus for many. “Across the world, people are incorporating elements of health, selfactualisation and mindfulness into their daily lives and they expect to be able to continue and enhance these practices even when they are away from home.” Jeremy McCarthy, Group Director of Spa & Wellness at Mandarin Oriental Hotel Group, believes that the pandemic has led people to develop a “wellness everywhere” mindset. “People no longer wish to simply carve out pockets 6

ATM 2021_FEATURE_Hotel Summit.indd 24

of wellness in their lives, they want it to be a part of where they live, where they work and where they travel.” Experts are predicting that, with the distressing events of 2020, travellers will only continue looking for meaningful experiences, wanting to feel good about the money they are spending. Destinations that offer opportunities to enhance wellness will only rise in popularity as the industry moves forward. In the Middle East, hotels have already started implementing strategies to tap into this wellness boom. At Mandarin Oriental Hotel Group, McCarthy revealed that when the pandemic first disrupted business, the group used this as an opportunity to focus on their employees’ wellbeing. “We created a four-week wellbeing course for all of our employees worldwide that focused on two core concepts: inner and outer strength. Inner strength because we are facing a period of stress and we need to build up our resilience to be able to move forward proactively in the face of these very challenging circumstances. And outer strength because we need to build up our physical vitality to strengthen our immune systems at such a time. “We then translated this thinking into programmes for guests in all of our spas and wellness centres worldwide, with experiences that combine inner strength activities, such as meditation, mindfulness, spa treatments and singing bowls, with outer strength activities such as fitness classes, personal training and nutrition.” 7

5/17/21 12:57 AM

Hospitality - Feature

5, 6 & 7 Hospitality in the ‘new normal’ 8 Cashless transactions 9 Mark Kirby

An emerging traveller personality type has come to the fore, one who is looking for transformative travel 9

While working on enhancing mental and emotional wellness through such programmes, travellers are also turning to nature for its restorative powers. Raggett said: “We believe that the pandemic has given many people new respect for the healing power of nature. “We have always tried to incorporate nature into our wellness offering, from spa gazebos that offer panoramic ocean views to the products we use, which are inspired by the healing properties of African botanicals, Also, the treatments offered have been custom-created to focus on the three pillars of wellness – restoring, calming and purifying.” At Mantis Collection, Gardiner said: “Our wellness experiences are not typical of a traditional spa. Instead, we like to get our guests immersed in conservation efforts happening around the resort, lodge or hotel. It’s a different kind of wellness, it’s wellness that nourishes the soul. In terms of wellness through nature, we have properties in remote eco-locations in the Serengeti, Lake Kivu in Rwanda, the Kalahari desert and the Costa Rican jungles”

ATM 2021_FEATURE_Hotel Summit.indd 25

PERSONAL TOUCH PREVAILS If the pandemic has underscored one key component in the guest’s journey, it’s the reliance on technology. Brands going digital in an attempt to promote a contactless experience for guests is the new norm. Hutchinson said: “From socially distanced checkins to contactless room access and QR code menus in dining outlets, the digitisation of service delivery has taken centre stage in the industry. “The smartphone has become a vital tool for guest interactions with dedicated apps a necessity for hotel brands that wish to cater to the expectations of travellers.” Over the last decade, technology has made great strides in this realm and hotel systems have evolved dramatically with several accelerations witnessed during the pandemic. But as technology seamlessly enables social distancing and contactless experiences, it also makes preserving the all-important human touch challenging. Hutchinson said: “At Rotana, we have adopted a highly cautious

approach as we embrace the new normal. While our short-term goal is to inspire a sense of confidence that will allow guests to feel safe during their travels, we also recognise that we are in a business that thrives on human connection and personal touch. “As such, genuine personal care will continue to define the guest experience at our properties. “We spend a great deal of time listening to our guests, asking them what they want and responding to their needs. We continually acted on their feedback while reshaping the guest experience in response to the pandemic. From a welcoming yet socially distanced arrival to accommodating individual requests and needs to elevating the dining experience while adhering to local rules and regulations, we aim for the guest journey to be as seamless and enjoyable as possible. “Our core focus is always to deliver exceptional hospitality whether online or offline in order to realise our brand promise of treasured time for each and every guest.”

5/17/21 12:57 AM

Destinations

Ethiopia

Sitting landlocked in the Horn of Africa, Ethiopia is blessed with incredible natural beauty and abundant rare wildlife

Tourism Ethiopia / AF3001

Ethiopia is one of Africa’s most picturesque countries. Its landscapes are striking, both in beauty and scale. It is here that visitors can trek the Simien and Bale mountains, which extend more than 9,800 feet above sea level and also visit the lowest place on the African continent – the Danakil Depression – which lies about 410 feet below sea level and boasts an astonishing 25 percent of Africa’s active volcanoes. In between, there are lush highlands and stirring deserts, dizzying canyons, the sweeping savanna, vast lakes and high plateaus. Also scattered across the country are landmarks of great significance, from the source of the Blue Nile to extraordinary monuments of faith. When it comes to culture, Ethiopia is home to an abundance of riches. There are the Surmi, Afar, Mursi, Karo, Hamer, Nuer and Anuak cultures, whose ancient customs and traditions have remained almost entirely intact. A highlight of any trip here is witnessing one of the many festivals that are an integral part of the traditional culture, from age-old ceremonies marking rites of passage to religious celebrations, which can provide travel memories to last a lifetime.

In the Horn of Africa, this rugged, landlocked country boasts archaeological finds that date back more than three million years, which helped Ethiopia secure its status as a place of ancient culture. Among its important sites is Lalibela with its rock-cut Christian churches from the 12th and 13th centuries. While Aksum features the ruins of an ancient city with obelisks, tombs, castles and churches. No list of things to do in Ethiopia can fail to acknowledge the country’s bounteous wildlife, including opportunities to get up close to species such as the rare Ethiopian wolf.

Danakil Depression

Visitors can trek the Simien and Bale mountains, which extend more than 9,800 feet above sea level and also visit the lowest place on the African continent – the Danakil Depression

Simien Mountains National Park

Oman

Ministry of Tourism - Oman / ME2110

Few countries in the region have the breadth of landscapes found in Oman. From the lush green waterfalls of the Dhofar region to the majestic Al Hajar Mountains, known as the Grand Canyon of the Middle East, Oman is wildly beautiful. Visitors can enjoy some of the most breathtaking beaches as found in Salalah, famous for its monsoon season where temperatures are around half that of its neighbouring countries. There is also a vast array of active pursuits, from

With an abundance of natural beauty, Oman is the ideal choice for those seeking out the modern face of Arabia while still wanting to experience its ancient heart and soul

Sultan Qaboos Grand Mosque

Muttrah Fort

climbing to hiking, caving to canyoneering and fishing to riding. With so much nature around the rich landscape, visitors can get up close to an array of flora and fauna with activities such as dolphin watching or spotting native oryx and gazelle. An adventure seeker’s paradise, there is much history to be uncovered too with UNESCO World Heritage Sites in abundance, including the Frankincense Route, The Five Falajs, Bat Tombs and Settlement as well as the Bahla Fort and Wall.

ATM 2021 SHOW DAILY - DAY 3 - DESTINATION REPORTS.indd 26

The sultanate’s capital, Muscat, has also added a range of attractions to lure visitors, including three pristine golf courses and the city’s cultural hub – the Royal Opera House. In addition to the famous Muttrah Souq and exquisite street food, there is much to stimulate the senses in the nation’s heart and soul. Now a wellestablished destination, a total of 2.5 million tourists visited Oman in the first nine months of 2019, according to the country’s National Centre for Statistics and Information. The top source markets were the GCC, followed by Indians and British visitors. While Oman has always been hugely welcoming to the outside world, it has held onto its authenticity and charm. Locals are all around, from the concierge to the taxi driver, so it’s easy to feel the true Omani welcome, while diversity is also felt everywhere from its architecture to its varied cuisine.

From the waterfalls of the Dhofar region to the Al Hajar Mountains, Oman is wildly beautiful

5/17/21 1:05 AM

Destinations

Greece

Sun-kissed ruins pierce the blue skies in this ancient country, while along the coast, the balmy Aegean laps an endless coastline

Greek National Tourism Organisation / EU2450

Steeped in history, alive with culture and boasting an endless coastline, there are few other countries in the world that offer such a plethora of stunning natural attractions. From the Acropolis of Athens and the massive marble sculptures dredged up from the Aegean Sea to the cobbled Byzantine footpaths and sun-kissed beaches, there is so much for visitors to explore in Greece. The country’s capital, Athens, is the ideal destination for those wanting to embrace

Greece’s rich culture. Home to historic remnants that date back thousands of years, such as the Temple of Poseidon and the magnificent Acropolis, the city also has excellent beaches and an array of restaurants serving Greek cuisine. Island hopping is a great way to explore all that the country has to offer, with Crete one of the most popular, thanks to its vibrant villages, ancient treasures and splendid beaches. With so much to offer, it is little wonder that the ancient country has grown in

Island hopping is a great way to explore Greece, with Crete one of the most popular, thanks to its splendid beaches

Santorini

move marks the first time the country has been open to American visitors since March 2020, when Greece entered its first lockdown at the onset of the pandemic. The announcement also makes Greece one of the first major European destinations to reopen to tourists ahead of the 2021 summer season – a development that could see it steal a significant chunk of holiday traffic away from rival hotspots.

Parthenon

popularity and is often the destination of choice among travellers the world over. In April 2021, Greece announced that it would lift quarantine requirements for vaccinated travellers and those testing negative for COVID-19 from key tourism markets. These include citizens from Europe, the UK and the United States. In what officials are calling “baby steps” on the road back to normality, the

Italy

Colosseum

cities like Rome, Florence and Venice offering classic experiences including visits to the capital’s Trevi Fountain and gondola rides along the Venetian canals. History buffs, meanwhile, can learn all about the glory of Ancient Rome. The capital has a rich, storied past that survives today in monuments such as the Colosseum. Art lovers can nourish their passion in Florence. The city offers both the Galleria Degli Uffizi, which opened in 1581 and boasts works by the likes of Leonardo da Vinci and Sandro Botticelli, and the Galleria dell’Accademia, home to Michelangelo’s David.

ATM 2021 SHOW DAILY - DAY 3 - DESTINATION REPORTS.indd 27

Corfu

Home to many of the world’s greatest works of art, architecture and gastronomy, Italy’s stunning sights inspire and overwhelm the senses

Italian State Tourist Board / EU2500

Last month, authorities in Italy introduced a new ‘COVID-free islands’ vaccination plan with an aim to innoculate all residents of Italy’s holiday islands in order to aid the recovery of the country’s tourism sector, in time for the European summer. The programme would prioritise citizens in smaller islands, such as those in the Sicily and Campania regions, including Ischia, Procida, Capri, Aeolian, Egadi, Pelagie, Tremiti and Elba. As a popular tourism destination, Italy was one of the severely hit nations in the wake of the pandemic, but the country has plans to bounce back and welcome the world once again to its spectacular offering, which boasts everything from world-class art and culture to historical treasures, stunning landscapes and enviable gastronomy. With 51 UNESCO World Heritage Sites, more than any other country, iconic areas include Pompei, Verona, Venice, Mount Etna and the Piazza Dei Miracoli, which houses a breathtaking cathedral and the famous Leaning Tower of Pisa. For visitors seeking a romantic getaway, Italy is incomparable, thanks to the architecture and ambience of

Grand Canal, Venice

Amalfi Coast

Xxxxxxcxxxx

5/17/21 7:56 PM

Destinations

South Korea

The Korean peninsula offers travellers a dazzling range of experiences, from its beautiful landscapes to its 5,000 years of culture and history. Rest assured there is plenty to discover across its diverse lands

Korea National Tourism Organization / AS3550 South Korea was one of the first countries to be hit by the pandemic in 2020 and became a role model for its mass testing and aggressive contact tracing measures, which helped keep infection rates low. While travel restrictions are still in place, the republic hopes to achieve herd immunity from COVID-19 by the autumn of 2021. And when it reopens to tourism, it will once again welcome visitors with its array of attractions, incredible landscapes and more than 5,000 years of history. South Korea perfectly balances the timeless traditions of Asia with fast-moving advancements in the world of technology. The capital city, Seoul, is a bustling metropolis, where visitors can shop for the newest technological marvels and the latest designer labels before stopping off at one of the city’s popular local restaurants or heading to a sky bar to see the glittering city from above. Outside the capital, visitors have the chance to escape Seoul’s high rises to discover a host of stunning landscapes. Jeju Island has numerous beaches perfect for the summer as well as snowcapped mountains for the cold winters. The cherry blossom season can also rival that of Japan’s, while those seeking to

explore the country’s history can head to one of the many temples or palaces. The World Heritage-listed Changdeokgung is a must-visit for its striking setting while the changing of the guard ceremonies at Gyeongbokgung is another attraction not to be missed. The nation is also home to Cheomseongdae Observatory, the world’s first astronomical laboratory, built during the seventh century. South Korea’s compact size and superb transport infrastructure make it easy to travel throughout the country. In March 2021, a bill paving the way

Gyeongbokgung Palace, Seoul

South Korea’s cherry blossom season can rival that of Japan’s

Cheomseongdae Observatory

Ras Al Khaimah

Ras Al Khaimah Tourism Development Authority / ME3512

The UAE’s northernmost emirate, Ras Al Khaimah offers everything from stunning sandy beaches to dramatic mountainside scenery. Boasting the UAE’s highest mountain, Jebel Jais, the emirate is now firmly positioned as the adventure capital of the Middle East. Famed for activities such as hiking and mountain climbing, it gained the world’s attention through its 2.8-kilometre zip line, Jebel Jais Flight, which is also the world’s longest

Jebel Jais Flight

for the construction of an international airport in Busan, South Korea’s secondmost populous city, was approved by its National Assembly. The decision followed a decade-long debate on expanding airport infrastructure in the south-east of the peninsula in order to relieve the pressure on Gimhae, the region’s only international airport, which had been mostly operating above its passenger capacity before the pandemic.

Surrounded by the rugged Al Hajar Mountains, the UAE’s northernmost emirate is a playground for outdoor enthusiasts with sandy shores, sprawling oases and record-breaking adventures The emirate’s northernmost position and mountainous climate, which can be as much as 10 degrees cooler than the neighbouring emirates, means that even the summer months remain popular for the quaint and enchanting town. A range of competitive hospitality packages and all-inclusive offerings have helped immensely. Domestic visitors fueled the sector last year, with residents turning to its sunny shores in favour of international travel, owing to

restrictions imposed by the pandemic. This resulted in the emirate’s average daily rate recording a one percent rise compared to 2019 levels. Before the pandemic, Poland, Russia, India, Kazakhstan and the Czech Republic contributed to the record-breaking number of international arrivals in 2019. With its wide appeal, it is arguably one of the fastest growing destinations in the region and looks to continue in the same vein in the years to come.

Boasting the UAE’s highest mountain, Ras Al Khaimah is firmly positioned as the region’s adventure capital Dhayah Fort

Al Hajar Mountains

and is suspended 1,680 meters above sea level. Also available at the site is a host of adventure activities, from the Jais Sky Maze and Jais Sky Tour, ideal for those who don’t mind heights. For the less adrenaline-hardy, there are other options in the emirate, including the Via Ferrata, which is a series of smaller zip lines over a shorter distance, involving a gentle scrambling route. There is also mountain biking, horse and camel riding as well as a range of water sports.

ATM 2021 SHOW DAILY - DAY 3 - DESTINATION REPORTS.indd 28

5/17/21 7:54 PM

ATM

News Destinations

6 29

Technology and services ready to work for you! The MyConcierge customer engagement platform raises the bar for guest services, with cutting-edge technology designed to empower your relationship team. Features include: Your own branded website with secure login members' area; ecommerce marketplace; CRM with feed from customisable member surveys; group live-chat; advanced reservation & booking system; online payment module; and much more... MyConcierge was built to meet the specific requirements of: · Concierge & lifestyle management companies · Associations · DMCs

· Travel agents · Charter companies · Luxury and bespoke service providers

UAE 

ABOUT US



CORPORATE

HOTELS

WHITE-LABEL

THE COLLECTION

 VIP ONLY

MAGAZINE

“Technology and services that deliver the concierge of the future, right here today”

 Your time is precious and in limited supply, which is why myconcierge only curates the best experiences and service providers for you to enjoy. We promise personalised, relevant and tailored services, 24/7 and 365 days per year. Equipped with our Black Book of service providers, our concierge team is able to: • • • • • • •

Consult with members in person Publish member suggestions online and to individual members’ areas (accessed by secure login) Record preferences in our custom CRM Send out member surveys to populate profiles and create personalised recommendations Live chat online Send itineraries and payment links Handle inbound calls to 800-CONCIERGE or private line (VIP only)

Our team raises the benchmark for concierge services and lifestyle management.

To find out more, visit Stand TT1024 offers flexible member solutions for corporate, government and hospitality clients. Our prestigious client list includes government offices, real estate management companies and global payment solution providers. Our proprietary technology and service charter is now being used by concierge and lifestyle management companies across the globe, providing international support to clients travelling to the destinations that we serve and ensuring a common and transparent cooperation among our concierge partners.

Our expertise includes:

ATM_MYCO19_AD.indd ATM 2021 SHOW DAILY -6DAY 3 - DESTINATION REPORTS.indd 29

4/23/19 5/17/21 4:38 7:54 PM

Vox Pops

What the exhibitors say...

S ta

: nd

06 25

E3 110 ,M

0 E3140, ME252

A selection of exhibitors share their goals and ambitions for this year’s show

S ta

: nd

S ta

: nd

MOHAMED AWADALLA Chief Executive Officer

SPENCER H WADAMA General Manager

TOMOKO KIKUCHI Executive Director - JNTO Dubai Preparation Office

DAVID ALLAN Cluster General Manager

TIME HOTELS “The main theme of ATM 2021 sits perfectly with TIME Hotels’ recovery initiatives. ATM provides the ideal platform to showcase our campaigns, from our ‘Sanitised & Ready’ cleaning and sanitisation protocol to our varied promotional and value guest packages. Of course, the business opportunities cannot be underestimated. ATM furnishes us with an excellent chance to safely network with our trade partners, our peers, the local, regional and international media and our valued stakeholders. We look forward to highlighting our pipeline of properties at ATM 2021.”

SLS DUBAI HOTEL AND RESIDENCES “Through our participation in ATM this year, we would like to officially introduce SLS Hotel and Residences, Dubai, to the region and to the world, hoping that we’ll be able to participate in the strengthening of Dubai’s and the Gulf region’s tourism sector. The collective support and efforts of the Accor team behind our opening resulted in a resounding success, with local and international markets showing great interest. We hope that the tourism industry will respond positively, proactively and yield results that will benefit not only the hotel but Dubai as a safe global destination.”

JAPAN NATIONAL TOURISM ORGANISATION “We are honoured to be able to open the JNTO Dubai Office in the year of the Tokyo 2020 Olympic and Paralympic Games and Expo 2020 Dubai. The number of GCC citizens visiting Japan reached a record high in 2019, an increase of 28.4 percent when compared to 2018 numbers. This is indicative of Japan’s rising popularity as a travel destination within the region. Through our participation, we plan to strengthen our cooperation with the region’s airlines and travel agencies while raising interest in the Middle East for travel to Japan.”

RADISSON BLU HOTEL, DUBAI WATERFRONT, RADISSON BLU HOTEL, DUBAI CANAL VIEW, RADISSON RESORT HOTEL, RAS AL KHAIMAH, MARJAN ISLAND “We are very much looking forward to ATM 2021. Without wishing to churn out the same old clichés, it’s safe to say that the past year has been acutely challenging for our industry. ATM is a further sign that we are all on the road to recovery and some semblance of normality. It will allow us to properly engage with our partners and peers whilst promoting the very best of what our hotels and destinations can offer.”

CMY

S ta

: nd

S ta

: nd

S ta

51 2

: nd

S ta

: nd

TRACEY OLIVER General Manager

YAMINA SOFO Director of Sales and Marketing

ASIET ZHUKOVA CEO, Head of Project

NATHALIE COCKAYNE General Manager

THE RITZ-CARLTON RAS AL KHAIMAH, AL WADI DESERT, THE RITZ-CARLTON RAS AL KHAIMAH, AL HAMRA BEACH “Arabian Travel Market is a valuable opportunity to demonstrate the richness that Ras Al Khaimah offers as a destination and showcase the emirate’s future plans. Our two all-villa Ritz-Carlton resorts offer the best desert and beach experiences, where we have seen consistent demand from the domestic market throughout the coronavirus pandemic. We look forward to attending ATM to welcome back travellers from further afield and connect with industry partners.”

GERMAN NATIONAL TOURIST BOARD “Throughout the pandemic, we have been working closely with our travel partners to ensure that they are kept informed of our updates and the various safety measures the industry has taken to provide a safe environment for travellers once restrictions have been lifted. ATM is an ideal platform to communicate and engage with our wider stakeholders in person. Through our attendance, we aim to reiterate the proposition of Germany as a cultural and outdoor holiday destination with an abundance of natural parks, cultural sites and attractions for all types of travellers.”

WOW SOCHI “We are greatly looking forward to participating in ATM 2021, a platform that provides an excellent opportunity to meet new partners and attract a higher tourist flow of foreign guests to the city of Sochi and its resorts. Our participation in ATM 2019 was a great success. We launched the first direct flight from Dubai to Sochi and we received more than 45,000 Middle Eastern tourists, thanks to which we received the Arabian Travel Award for three categories at once: best place for recreation and entertainment, best place for travel and fastest growing tourism destination.”

MELIA DESERT PALM DUBAI “Arabian Travel Market 2021 is a signal that travel and tourism are on the upswing and by being present, we are showing the privacy and safety Melia Desert Palm Dubai provides through our individual villas and the open spaces at the resort. At this year’s show taking place at Dubai World Trade Centre, during the prestigious event’s 28th edition, we are looking forward to connecting with new potential partners. We are also eager to show our support to Dubai Tourism and its goals for the year as global travel conditions continue to improve in the wake of the COVID-19 pandemic.”

ATM 2021 SHOW DAILY - DAY 3 - VOX POPS.indd 30

5/17/21 8:07 PM

EXCLUSIVE UAE RESIDENTS STAYCATION SPECIAL

Immerse yourself in island bliss as you soak up the sun and sand at our private 400-metre beach with our Exclusive UAE Residents Staycation Special. Revel in Thai hospitality with world-class service. Package includes: • Save up to 20% on accommodation in any room or villa. • Delicious a la carte breakfast for two persons at Crescendo or Revo Café. • 25% savings at all our award-wining restaurants (In-Room Dining not included). • 25% savings on selected activities. • 25% savings at Anantara Spa. Terms and Conditions Apply.

To redeem the above oﬀer use the promo code “LOCALS”

To book your experience call +971 (04) 5678999 or email resdubaipalm@anantara.com. ATM 2021 SHOW DAILY - DAY 3 - VOX POPS.indd 31

5/17/21 7:53 PM

EVERY SUMMER HAS A

Story

WHAT’S YOURS?

LIVE YOUR STORY WITH US Some dreams live forever with us, some adventures bring us closer together, some moments enrich our souls and some experiences revive our senses. From breathtaking beaches to vibrant city escapes, there is a lot to love about summer at Rotana. Live your story with us and book your stay at any Rotana hotel or resort with 20% off rooms, a complimentary extra bed and many more benefits. Book now via rotana.com

ATM 2021 SHOW DAILY - DAY 3 - VOX POPS.indd 32

5/17/21 7:53 PM

Arabian Travel Market - Official Show Daily - Day 3

Articles inside

Seminar schedule

News

Destination profiles

Redefining hospitality

Aviation takes flight

A family’s guide to Expo 2020