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Feature - ATM Travel Tech
A competitive edge
ATM Travel Tech explores the next generation of industry innovations and cutting-edge technology for travel and hospitality businesses
In the age of “everything contactless”, there are hardly any interactions that can occur seamlessly without the use of technology. Whether it’s ordering groceries or paying bills, there are multiple digital touchpoints that facilitate an individual’s everyday interactions with businesses. As human reliance on technology grows rapidly, consumers expect seamless connectivity from every single business they deal with, setting the standards high for every brand, whether they are fundamentally a tech company or not. And the travel and tourism industry isn’t exempt. From shortlisting destinations and booking flights and hotels to
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making reservations while on a holiday, the entire travel experience – from the planning stage until completion and reviewing after return – is reliant on the use of technology. Walter Knight, Director of Hospitality, Farnek Services LLC, said: “Travellers today are looking for hassle-free experiences that make use of technology as a means to accommodate their needs. Many travellers have become far more mindful since the pandemic and often look to avoid close or direct contact with others. The younger generation prefers to work through devices, such as apps to communicate, rather than call and speak directly to others. The demands of the new traveller are higher
05/05/2022 1:54 PM
