ATM 2019 Day 3

Part of

DAY 3 TUES 30 APR

Discover Expo 2020 Hall 3, Stand ME2520

Riding high Airlines show their resilience with new destinations and alliances. See story on page 4

JOURNEY INTO THE SPIRIT OF ARABIA.

LIFE IS A JOURNEY. Visit anantara.com 001__ATM 2019 D3___Cover.indd 1

QASR AL SARAB DESERT RESORT BY ANANTARA 4/29/19 11:00 PM

live it up. soak it in.

Yas Island’s premier hotel, Yas Hotel Abu Dhabi sets the standard for exceptional service throughout its 499 impeccable rooms and suites, innovative dining, lounge venues and the luxurious ESPA Spa. Explore the delights of this incredible destination, including Ferrari World Abu Dhabi, Yas Waterworld, Warner Bros World Abu Dhabi, Yas Beach, Yas Marina, Yas Links golf course and Yas Mall.

For bookings, please call +971 2 656 0700 or email yas.reservations@marriott.com

Yas Hotel Abu Dhabi P.O. Box 131808, Yas Island, Abu Dhabi | yashotelabudhabi.com | T: +971 2 656 0000 @yashotelabudhabi

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4/29/19 4:10 PM

WELCOME TO YAS ISLAND ABU DHABI A world of opportunity awaits you at Yas Island! Located just 25 minutes to Abu Dhabi and only 45 minutes to Dubai, guests will discover worlds within worlds as they explore the various charms Yas Island has to offer.

TAKE A SWING AT YAS ISLAND’S CHAMPIONSHIP GOLF COURSE

On the western shores of the island, overlooking the sparkling Arabian Gulf, Yas Links is a picture perfect golf course.

TM & © DC., TM & © HB., TM & © WBEI. (s19)

FIND YOUR SPARK IN NEW THRILLS

Thrill. Adventure. Imagination. Curiosity. Joy. That’s what moments are made of at Ferrari World Abu Dhabi. With 37 record-breaking rides & attractions for everyone in the family, your spark could be closer than you think.

WATER’S GREATEST PLAYGROUND

Splash into over 40 rides, slides and attractions at the Middle East’s leading waterpark and enjoy everything from the region’s first water cinema to the world’s longest suspended rollercoaster.

EXPERIENCE EVERYTHING YOU’VE IMAGINED!

EXPERIENCE THE ROAR OF FORMULA 1® RACING

GET A LITTLE SUN, SAND AND SURF

7 INTERNATIONAL HOTELS FOR GOOD NIGHT’S SLEEP

Enjoy a variety of premium motorsport events, or take part in a driving experience in Yas Marina Circuit’s own fleet.

White sands, crystal clear waters and natural mangrove surroundings make Yas Beach a serene escape from the bustle of the island.

BE WHERE IT’S ALL HAPPENING

LIVE ACTION AT YAS ISLAND’S

Abu Dhabi’s largest mall offers an exciting range of enhanced shopping concepts, more than 400 retailers, 20-screen VOX cinema and Fun Works.

OUTDOOR ENTERTAINMENT VENUE

Feel the buzz of the crowd at the city’s largest open-air, live venue from musical legends to cutting edge new talent.

Enjoy six uniquely themed lands, 29 stateof-the-art rides, interactive family-friendly attractions and unique live entertainment at the world’s first ever Warner Bros. branded indoor theme park.

YAS ISLAND From 3-5 stars, Yas Island’s range of internaHOTELS tionally branded hotels provides 2200 rooms

and more than 15 world clas restaurants for you to choose from.

DINE, DOCK, DISCOVER

‘The place to be’ with it its long corridors, sea views, 7 al-fresco restaurants and children’s play areas. Here, jet cruises and yachts take you to the tranquil sunset glow along the Abu Dhabi coast.

Meet us at Hall 2, Stand ME 2350 yasisland.ae

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4/29/19 4:10 PM

4

Welcome

Contents 06 | News 18 | Seminar schedule 24 | Celebration time ATM show party

26 | Going digital

Halal tourism 30 | The great outdoors

Adventures in Ras Al Khaimah 32 | Destination profiles 38 | Vox pops 14

30

Soaring to new heights The strategic partnership between Dubai’s two airlines, Emirates and flydubai, has been a resounding success since it was first announced in October 2017, and is set to reach new heights in the coming years.

Last year alone, the two airlines carried 3.29 million passengers on codeshare flights across 84 destinations including the likes of Europe, CIS and Africa. These numbers are set to significantly increase in the coming years as the two airlines plan to reach 240 codeshare destinations by 2022.

Since the agreement, Emirates customers now have access to around 70 destinations through flydubai’s network, while flydubai customers have 115 additional destinations they can travel to on Emirates’ network.

“When we got together, it opened up these destinations for us, many we wouldn’t fly to,” said Sir Tim Clark, President of Emirates Airlines. “The results since then have been particularly good and flydubai is very strong in the region.

“We’ve brought them into our own terminals, to integrate it smoothly and in the next few years, you’ll see us being a far more integrated entity.

However, we will each retain our own brands and will continue to also work independently.”

Clark also stressed that there was no intention to dilute the DNA of Emirates, though there is a need to innovate as they move forward and look to attract new business.

He added: “In terms of flydubai, they have a very good

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business class, so when the two became partners, it was much easier to bring the two marketing teams together. At the same time though, they can still do their own thing.”

Jayhun Efendi, Senior Vice President of E-commerce and Commercial Operations, also believes that retaining the brands’ essence is crucial.

“We have stayed true to our model, connecting Dubai to unique markets,” says Efendi, who has been with flydubai since its launch 10 years ago, having been with Emirates for 13 years before that.

“Seventy percent of our routes weren’t being flown by Emirates. With these massive aircraft, they couldn’t go to many of these places. But these are now established markets with established networks and schedules.”

The partnership also works both ways, with Efendi

stressing that flydubai is taking routes such as Helsinki during the quieter winter months, which Emirates covers in peak summer months.

“We wouldn’t have flown that on our own as it’s a little long and outside our business model. We focus more on niche and this is a more mainstream destination,” he added.

Both Clark and Efendi made it clear that the relationship will grow into something “more complex” in the future.

This will include continuing to add value to the customer, such as through last year’s linking of the Skywards frequent flyers programme.

Clark also noted that the partnership came at an excellent time given the many challenges that airlines around the world have been facing, from high fuel prices to geopolitical instability.

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Sun 28 Apr - Wed 1 May 2019 The Arabian Travel Market show dailies are published on behalf of:

VISIT STAND ME3310, ME2410 Gateway House 28 The Quadrant, Richmond, Surrey TW9 1DN, United Kingdom  +44 (0) 20 8271 2158,  arabian.helpline@reedexpo.co.uk  www.arabiantravelmarket.wtm.com The Arabian Travel Market logo, ATM and Hosted Buyer are trade marks of Reed Exhibitions Limited. RELX Group, RE symbol, Reed Exhibitions and Reed Travel Exhibitions are trade marks of RELX Group plc.

Published by: npimedia

PO Box 500573, Office 704, Executive Heights, Barsha Heights, Dubai, UAE Tel: +971 4 4243640, Fax: +971 4 4327505 Email: enquiries@npimedia.com Web: www.npimedia.com

© Copyright The Arabian Travel Market show dailies are published by npimedia under licence from Reed Exhibitions Limited. The copyright in the design and content of the Arabian Travel Market show dailies is owned by npimedia, Reed Exhibitions Limited and its licensors. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form, by any means – electronic, photocopying or otherwise - without the prior written permission of Reed Exhibitions Limited.

VISIT NPI AT STAND ME1350 All images from npimedia archive, Shutterstock Images or supplied

4/29/19 11:04 PM

Discover Expo 2020 in Hall 3, Stand ME2520

OFFICIAL PREMIER PARTNERS

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News

Swiss-Belhotel’s regional properties to go carbon neutral Swiss-Belhotel International aims to make all its hotels in the Middle East carbon neutral, in line with the growing demand for responsible tourism.

According to a report by the United Nations World Tourism Organisation (UNWTO), the hotel industry accounts for one percent of global annual carbon emissions, while tourism as a whole accounts for eight percent of carbon emissions.

“It has been calculated that 30 percent of global annual carbon emissions stem from buildings simply through energy consumption,” said Laurent Voivenel, Senior Vice President, Operations and Development for the Middle East, Africa and India.

“As a first step, the development of innovative design concepts is essential for energy efficiency in hotel buildings for both new and existing stock.

Laurent Voivenel

“Renewable energy is a global phenomenon and the adoption of solar PV systems in the Middle East is starting to accelerate. Adoption of these can lead to significant benefits for the hospitality sector.”

With the accepted standard for the hospitality industry being 31.1kg CO2 per room night, Voivenel said Swiss-Belhotel is adopting strict water efficiency, energy saving, recycling and other environmentally responsible practices.

“We are working towards making all Swiss-Belhotel International properties within our region carbon neutral by setting specific targets

and implementing and adopting strict water efficiency, energy saving, recycling and other environmentally responsible practices,” he added.

“Quarterly environmental reporting and auditing are being carried out to assess the success of the scheme.

“As part of this initiative, an environmental champion has been identified at each of our hotels. This person will then be responsible for mobilising and monitoring support from other staff members as well as guests for the programme.”

VisitBritain rides GCC visitor wave Despite all the Brexit uncertainty, the GCC remains a core region for the UK with up to 825,000 visits expected to be recorded this year – and Gulf visitors are projected to spend around AED11.4 billion (US$3.1 billion) VisitBritain said 85 percent of Gulf luxury travellers “have Britain on their bucket list”. Gateways such as London Stansted – served by double-daily Emirates flights this summer – and Manchester are providing convenient access, and it isn’t just the big cities which are drawing visitors but locations in a two-hour radius, such as Oxford, Windsor and The Lake District.

To showcase the country’s diversity, VisitBritain’s current ‘I Travel For…” campaign aligns passions that motivate travel with experiences that encourage adventure and longer stays.

A new ‘Horseracing, Sport of Kings’ package includes exclusive racing itineraries in Ascot or Newmarket as well as VIP tours of racehorse studfarms and sporting venues such as Manchester United’s Old Trafford (itself featured in Marriott Bonvoy’s new global marketing partnership).

VisitBritain is working with operators such as Etihad Airways, Cleartrip and WeGo to make it easier for travellers to visit the UK. VISIT STAND EU5730

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Rotana to expand in Middle East and Africa Rotana Hotels & Resorts continues to expand across Africa and the Middle East – and sees room for growth in its UAE stronghold.

Imminent openings include Centro Corniche Al Khobar and Dana Rayhaan by Rotana Dammam in Saudi Arabia; Johari Rotana Dar Es Salaam in Tanzania and the 338-room Al Jaddaf Rotana Dubai.

Alongside its first property in Zambia, due to open in 2021, Rotana has signed a contract to operate a 300-unit property in Upper Hill, Nairobi, in 2022. They join planned new hotels in Angola, Mauritania,

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Nigeria and Tanzania, all of which are scheduled to open within three years.

The Slemani Rotana Sulaymaniyah is also due to open in the fourth quarter of this year in Baghdad.

Rotana’s Acting CEO, Guy Hutchinson, said: “Rotana’s growth plans remain firmly on-course. We will continue to explore fresh avenues for expansion into new markets, in line with our ambitious strategy to develop 46 new properties in 28 cities across the Middle East, Africa, Eastern Europe, and Turkey.”

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Guy Hutchinson

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News

Jumeirah Group to open new properties in Asia and Europe Hotels are set to open in Guangzhou and Bali within the next two years

Jumeirah Group is set to open a host of new properties in the coming years as it looks to significantly expand its portfolio in Europe and Asia.

The Dubai-based luxury hotel company has confirmed that there will be new openings in China and Indonesia, while Jumeirah Carlton Tower in London will undergo a renovation later this year.

“We have been focused on the Asia market thanks to the opening of Jumeirah Al Wathba Desert Resort &

Spa,” said José Silva, Chief Executive Officer, Jumeirah Group. “This property is truly one of the most beautiful hotels you’ll find in all of Asia.

“Within the next six months, we will also open a property in Guangzhou, which is a very important trading city in China, just an hour away from Hong Kong. Bali will also welcome a new Jumeirah property before the end of the year.

“Additionally, in the next 18 months,

we will open a hotel in Hangzhou, which is on track to becoming one of the fastest growing cities in China.”

Commenting on Jumeirah’s plans within Europe, Silva added: “We will soon announce the opening of properties in two major destinations in Europe and in London we have announced the temporary closure of Jumeirah Carlton Tower in September.

“This is because we are investing AED367 million (US$100 million) to upgrade the hotel and increase the number of suites to 50 percent of the total number of rooms. We are also looking to send some of our chefs from Dubai to London to open a destination restaurant that will be the talk of the town.”

While the focus may be on international openings, a new Jumeirah property is under construction in Dubai and will be located nearby two of the company’s most iconic hotels.

“Work is also progressing on a new hotel near Jumeirah Beach Hotel and Burj Al Arab Jumeirah called Marsa Al Arab,” said Silva.

“This will be a 400-key property right on the beachfront with some of the largest rooms in our portfolio.”

Wego predict strong tourism numbers for Dubai in 2019 Dubai has increased its visitor numbers by 24 percent since last year and is up a total of 74 percent compared to two years ago. The city also made it to the top five destinations according to latest figures from online travel marketplace, Wego.

The Middle East Traveller Destination Leaderboard, ranking destinations according to popularity with Middle East travellers, was led by one of the region’s heavyweights, Egypt, followed

by India, Saudi Arabia, Turkey and Dubai.

“Package trips are playing a big role. Dubai Tourism has helped open a lot by making it more affordable and attractive to visitors,” said Wego Managing Director, Mamoun Hmedan.

“The more access options people have like Airbnb, the more affordable the options become and we will see Dubai continue to rise up the rankings.”

Mamoun Hmedan

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Radisson to double its portfolio in the next five years Radisson Hotel Group, one of the world’s largest hotel companies, is set to double its portfolio in the Middle East and North Africa (MENA) in the next five years.

The group is set to open another 50 hotels and more than 13,000 rooms across the region, with a continued focus on the UAE and Saudi Arabia, as well as a major expansion in Egypt and Morocco.

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The growth will include the introduction of new brands and will bring its total portfolio to more than 100 hotels and 24,000 rooms in operation across the MENA region.

“We are committed to developing our brand presence across the region with an active pipeline of hotels that extends across our entire brand portfolio,” said Tim Cordon, Area Senior Vice President Middle East and Africa.

“In the last 24 months, we have opened over 30 hotels across MEA which has been especially pleasing as we see our strong pipeline materialising. This year, we have some very exciting hotel openings coming up, in particular, the brand debut of Radisson RED in the region.”

In the UAE, there will be four new openings this year alone.

These are Radisson Blu Hotel Dubai Canal View, Radisson RED Hotel & Apartments Dubai Silicon Oasis, Radisson Hotel Dubai Damac Hills and Radisson Resort Ras Al Khaimah.

“Our recent development activity in the region has spanned the spectrum of hotel products including conversion and re-branding opportunities, as well as city and resort hotels, serviced

apartments and our lifestyle offering with the region’s first Radisson RED opening this year in Dubai’s Silicon Oasis development,” added Cordon.

“Saudi Arabia continues to offer development opportunities in the holy cities of Makkah and Madinah and we see potential for further development across the kingdom as it works towards Vision 2030.

“The rebounding Egyptian economy has also given way for our portfolio signing of six additional hotels this year.

“Meanwhile, Morocco’s robust economy backed by the King’s vision will continue to attract investment and provide plenty of opportunities for expansion in the years ahead.”

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4/29/19 4:10 PM

News

Showcasing a sustainable future at Expo 2020 Dubai The mega-event aims to inspire visitors and further environmental efforts in the region and beyond

As the effects of global warming continue to threaten the world, it is vital that humanity collaborates and innovates to discover a comprehensive and long-lasting solution.

With this in mind, Expo 2020 Dubai is aiming to deliver one of the most sustainable World Expos ever.

The newly announced ‘Terra’ experience at the Sustainability Pavilion will highlight the beauty and complexity of nature, while showing the countless ways that we are harming the planet and, by extension, ourselves.

The experience, which supports Expo’s Sustainability subtheme, will feature a journey through a wadi, forest and ocean that includes encounters with a machine of endless consumption and a giant fish whose body is clogged with plastic waste.

Innovative eco-solutions can also be found throughout the Expo site in Dubai South. For example, the Sustainability Pavilion will feature technology such as a 130-metre wide canopy that harnesses solar power to generate enough energy to charge more than

900,000 mobile phones. Meanwhile, the UAE Pavilion, designed to resemble a falcon in flight, will harvest clean energy as its hydraulic ‘wings’ open and close.

Expo 2020 is also aiming to divert 85 percent of all waste from landfill by reducing, reusing, recycling and repurposing, turning waste into everything from fertiliser to souvenir t-shirts. Another goal is to reduce water consumption in Expo buildings by 40 percent compared to Dubai Electricity and Water Authority baselines.

The positive environmental impact of Expo 2020 is designed to continue long in to the future, aligning with the UAE’s objective to deliver an exceptional Expo with a long-lasting legacy.

This extends to the Expo site itself, where 85 percent of buildings constructed will be repurposed as District 2020 – a state-of-the-art city.

The Sustainability Pavilion will also enjoy new life in this hyper-connected destination as a science centre that aims to inspire future generations.

Through this comprehensive framework, Expo 2020 seeks to inspire us all to live in better balance with the world and build a brighter and more sustainable future together.

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Travel and tourism contributes AED164.7 billion to UAE economy The travel and tourism industry in the UAE grew by 2.4 percent last year as it contributed AED164.7 billion (US$44.8 billion) to the country’s economy.

According to the World Travel & Tourism Council’s (WTTC) annual review of the economic impact and social importance of the sector, travel and tourism now represents 11.1 percent of the overall economy of the UAE. This means that one in every nine dirhams is generated by this sector, while 612,000 people are now employed across the tourism industry.

“Over the past few years, the UAE has been one of the great success stories of global travel and tourism,” said Gloria Guevara, WTTC President & CEO. “Emirates and Etihad have changed the face of global aviation and Dubai International Airport is recognised as one of the world’s greatest hubs.

“Hotels from the UAE now proliferate the region and can be found around the world.

“That story of extraordinary growth and influence is set to continue with the emergence of Ras Al Khaimah as one of the world’s most exciting emerging destinations.”

Miral projects worth AED6.2 billion now under construction on Yas Island Master developer Miral is investing AED6.2 billion (US$1.68 billion) into entertainment and leisure projects on Yas Island, with steady growth reaffirmed as it achieved 28 million visits last year.

“These 2018 figures confirm Yas Island’s position as one of the top globally-recognised destinations, and we’re delighted to see continued growth, especially as we achieve key milestones such as the opening of Warner Bros World last summer,” said Mohamed Abdalla Al Zaabi, CEO of Miral.

“Last year was another successful year and reflects our commitment to help grow and develop our nation’s tourism industry.”

Upcoming attractions at Yas Island include CLYMB, a new sports facility that will feature the world’s widest indoor skydiving flight chamber and highest indoor climbing wall. It also

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provides a record-breaking option for adrenaline and fitness enthusiasts.

SeaWorld Abu Dhabi, a nextgeneration marine-life theme park which includes the UAE’s first dedicated R4 marine research, rescue, and rehabilitation and release centre, is another project that will be an exciting addition to the island’s immersive attractions and experiences.

Yas Bay, Abu Dhabi’s ultimate waterfront experience, is also progressing and will be a vibrant community to live, work and play.

Once complete, it will include Yas Bay Arena, The Residences – which will accommodate as many as 15,000 residents – a promenade and pier with 37 cafés and restaurants, 19 retail outlets, a beach club and two hotels.

It will also become the new hub for Abu Dhabi Media Zone, twofour54.

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News

Mysk by Shaza makes Saudi debut Shaza Hotels has signed a management agreement with Sheikh Sultan Al Harthi to operate Mysk Jeddah – the Mysk brand’s first property in the Kingdom of Saudi Arabia.

Located on Heraa Street, close to Jeddah Corniche, the four-star hotel is expected to open in 2021 and will be the seventh Mysk by

Shaza hotel to open in the region.

“To support the tourism initiatives for Saudi’s Vision 2030, we have decided to enter the tourism sector and we are developing an upscale hotel in a prime location in Jeddah Province,” said Al Harthi.

“We have chosen Shaza Hotels to operate it under the Mysk by

Shaza brand as we were keen on bringing a new and fresh brand to the Saudi market. This hotel will be one-of-a-kind in the kingdom.”

The hotel’s facilities will include a restaurant, a café, meeting rooms, a kids’ club, fitness centre and a rooftop pool.

“New destinations are being created and a new generation of hotels

is entering Saudi Arabia. Mysk Jeddah is one of them, catering to the evolving needs of the Saudi tourism sector where discerning guests are seeking a more personalised experience aligned with their lifestyle,” said Simon Coombs, President and CEO of Shaza Hotels.

Other hotels in the pipeline include Mysk by Shaza Al Mouj Muscat, three Mysk retreats under the Sharjah Collection and properties on Dubai’s Palm Jumeirah and in Kuwait.

Discussions are also ongoing for more hotels in Saudi Arabia, including properties in Jeddah, Madinah, Riyadh and Al Khobar.

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No Boundaries Oman hopes to reel in business events

Atmosphere expands in the Maldives Atmosphere Hotels & Resorts is targeting an October launch for its fifth Maldives resort, which will be located on the north-west edge of Malé Atoll.

Easily accessible via a 40-minute speedboat journey from Malé International Airport, VARU

by Atmosphere will feature 108 luxurious villas, of which 39 will face the beach and have outdoor decks, while 69 will be overwater villas that have direct access to the ocean.

Venkata Giri, Chief Operating Officer at Atmosphere Hotels & Resorts, commented: “Our ongoing expansion plans prove the strength of the Atmosphere offering and culture.

We’re proud and excited to open another

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Professional sports fishing company No Boundaries Oman is hoping to entice niche meeting and incentive groups following the completion of its first custom-built luxury Arabian dhow.

The brand new 24-metre-long vessel can accommodate up to 12 guests and boasts three decks, a lounge area, bar and a sun deck flybridge. Each room also features an en-suite bathroom, while à la carte dining is also provided.

“We are extremely excited at the prospect of welcoming MICE guests to our new mothership,” said No Boundaries Oman, Managing Director, Edward Nicholas.

“We will be offering a range of tailored trips and unique packages that

are ideal for team building or for those seeking a unique meeting location.”

Operating for the last decade, No Boundaries Oman has gained a reputation as the region’s leading adventure sports fishing company with operations in Salalah and Ash Shuwaymiah. The latter providing access to the Hallaniyat Islands, a haven for numerous species of fish as well as dolphins, turtles and even whales.

The arrival of the mothership opens up the opportunity for further adventure and exploration along the majestic coastline for guests seeking a bespoke experience.

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five-star property in the Maldives, this time with a truly Maldivian experience.

“Our success is firmly rooted in the uncomplicated joy with which we are able to serve our guests, with customers consistently choosing us ahead of other well-known resorts. This latest addition to the Atmosphere Hotels & Resorts portfolio will provide guests with a naturally Maldivian experience like no other.”

All guests at the resort will stay on the ‘Platinum Plus Plan’, offering an array of food and beverage options, in-villa services and amenities and a range of excursions.

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4/29/19 11:03 PM

News

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Saudi Arabia reveals bold plans to entice visitors Saudi Arabia’s major tourism stakeholders have revealed how ambitious plans to develop the sector are fast becoming a reality.

“The kingdom is opening up, so you had better be ready,” was the message from Reema Al Mokhtar, Head of Destination Marketing at Jabal Omar Development Company (JODC) to the audience at yesterday’s ‘Why tourism is Saudi’s new ‘white oil’ conference

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session on ATM’s Global Stage.

“People want to know our secret as a destination, which has so much to offer, from culture and history to coastlines and desert, and soon the world will be able to visit to see what it’s all about.”

New government approved and soon to be implemented e-visa rules for international travellers would prove a game-changer for the country, she added.

Alex Kyriakidis, President Middle East and Africa (MEA) at Marriott International, which has one of the biggest pipelines of hotel properties in the kingdom, stressed how close to half a trillion US dollars was being invested in the tourism sector under the government’s Vision 2030 economic diversification strategy.

“In my 45 years in the hospitality industry, I have never seen ambition

of this size and scale, supported by the means to implement it and total commitment from the top,” he said.

The challenge, he added, was getting the Saudi talent on board to support the tourism industry’s growth, with Marriott and its partner, hotel owner and operator Dur Hospitality, now playing a key role in educating hospitality talent through training programmes.

Dur Hospitality’s CEO, Dr. Badr Al Badr, described the rapid transformation of Saudi’s tourism strategy as “earth-shattering”.

“It is creating huge demand for new hotels and innovative hospitality concepts, operated to international standards, particularly highquality budget hotels,” he said.

John Davis, CEO, Colliers International, said all planned megaprojects, including Neom, Amaala, the Red Sea Development and Qiddiya would have strong domestic appeal.

He added: “Saudi Arabia’s outbound travel market is worth around AED110 billion (US$30 billion), but these projects will claw back some of this spend, offering Saudis new leisure, entertainment, sports, wellness, adventure and cultural destinations on their doorstep.”

4/29/19 11:02 PM

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News

Indonesia showcases destination diversity Indonesia is highlighting its diverse appeal and up-and-coming tourist hotspots as it looks to reach its ambitious 20 million visitor target by the end of 2019.

The destination, which reported 15.81 million arrivals in 2018, is turning the spotlight on its natural and cultural attractions, its halal-friendly credentials and its 10 new earmarked tourist hubs.

To help spread the word to the Middle East travel trade and media, the Ministry of Tourism has garnered the support of more than 85 exhibitors at this year’s ATM, said Nia Niscaya, Deputy Minister, Ministry of Tourism of Indonesia.

“The Middle East is an extremely important market for Indonesia and ATM is now considered an essential platform for our industry partners to conduct business,” she explained.

“Indonesia’s government has highlighted tourism as an Economic Priority Sector of 2019 and we are here to promote several initiatives designed to develop the industry, with targets for 20 percent international arrivals growth this year alone.”

In a bid to achieve this, one of the Ministry’s initiatives underlines Indonesia’s five key destination offerings

– nature and wildlife; culinary and wellness; arts, culture and heritage; recreation and leisure and adventure.

At ATM, Indonesia’s temples, coral reefs and indigenous wildlife, from orangutans to the legendary Komodo dragon, are amongst the attractions being promoted.

Niscaya is also hoping to capitalise on Indonesia’s number one ranking in the Mastercard-CrescentRating Global Muslim Travel Index (GMTI) 2019, announced earlier this month.

“This recognition as a leading Muslim-friendly destination gives us even more confidence to sell Indonesia to Middle East travellers,” said Niscaya. “Muslim travellers from the region can enjoy a holiday knowing it’s halal friendly, because as a Muslim country, halal is in our DNA.” Jakarta remains the most popular destination with Gulf travellers, particularly those from Saudi Arabia, which is Indonesia’s biggest regional market, delivering 165,000 tourists in 2018.

The target for 2019 is 200,000 and promoting Eid deals to Jakarta will be part of the drive to meet this goal, Niscaya revealed.

Outside of Jakarta, halal tourism hotspots currently being developed include Lombok, known as the island of 1,000 mosques, as well as Aceh, North Sumatera and West Nusa Tenggara, all of which offer a compelling mix of Islamic heritage, culture and nature.

At the same time, the government’s ’10 New Bali’ initiative is also underway.

“10 New Bali will create 10 new tourist hubs across the country through

the development of new attractions, improved accessibility and enhanced tourism amenities,” explained Niscaya.

Toba Lake, Thousand Islands, Tanjung Kelayang, Tanjung Lesung, Borobudur, Bromo Tengger Semeru, Mandalika, Wakatobi, Labuan Bajo and Morotai Island are the destinations earmarked in this strategy, she added.

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Avani Ibn Battuta Dubai gears up for year-end opening

NAS targets 50 lounges by 2020 Fast-growing Avani Hotels & Resorts is targeting a Q4 opening for the 360-room Avani Ibn Battuta Dubai.

‘We are really excited about launching our first new-build Avani in the region here in Dubai at the end of the year,” said Michael Marshall, Chief Commercial Officer, Minor Hotels.

“Directly connected to the mall and metro, the new 18-storey Avani Ibn Battuta Dubai will offer 360 rooms.

“The property will also feature two restaurants and a fantastic pool and terrace that is great for events.”

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Other regional projects include Avani Al Marjan Island Ras Al Khaimah Resort, a 264-key Avani Suites & Branded Residences and Avani Muscat Hotel. Each of these properties is set to open in 2021.

There will also be a new opening in Thailand; a 382-room Avani Sukhumvit Bangkok which will be the brand’s third hotel in the country’s capital.

Avani Central Busan in South Korea is also targeting a summer launch.

VISIT STAND HC0565

National Aviation Services (NAS) has announced a number of upcoming projects as it aims to operate 50 lounges across its network by 2020.

The aviation services provider currently operates 40 airport lounges across the Middle East, Africa and Asia – this includes NAS owned Pearl Lounges as well as ones managed for partner airlines, airports and banks.

The company’s new projects include three new lounges, two at Kannur Airport in Kerala, India and another at Kabul International Airport in Afghanistan. In Rwanda, NAS is

in a joint venture with RwandAir and will manage three lounges at Kigali International Airport, two of which will be operational within the coming months.

NAS has also introduced innovative technologies to its new lounges, including soundproof phone booths and electronic gates for lounge entry.

A lounge and hospitality veteran, Pauline Cheung is leading the expansion of these lounges having joined NAS as Chief Operating Officer – Lounges & Meet and Assist last year.

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News

Germany looks to GCC market to bolster tourist arrivals The number of Gulf nationals visiting Germany is expected to double by 2030, according to new figures from the German National Tourist Board.

Figures are forecast to grow from 1.8 million overnight stays recorded last year, to 3.6 million by 2030, with key markets being the UAE, Saudi Arabia and Kuwait.

The GCC is the third largest non-European source market behind China and the US to the European

destination, with GCC visitors staying an average of 11 nights and spending on average AED19,500 (US$5,300) per person per trip, significantly more than other international travellers.

The forecast increase is being attributed to several factors, including better flight connections from the GCC to destinations including Frankfurt, Munich and Berlin. There has also been a push to employ more Arabic

speaking staff familiar with Islamic culture and tradition within Germany’s hospitality and retail sectors.

Increasing numbers of hotels now offer copies of the Quran and prayer mats on demand, connecting family rooms and restaurants serving halal food – catering to the needs of families travelling from the region.

The country has been positioning itself as the perfect year-round destination, with its diverse range of activities including spas, theme parks, history and culture, nature and adventure travel and a wide repertoire of luxury offerings.

Sigrid de Mazieres, Director for the

Gulf Countries at the German National Tourist Office (GNTO), an affiliate of the German National Tourist Board (GNTB), said: “ATM presents us with an ideal opportunity to showcase our wide-ranging tourism offering from dynamic cities to breathtaking countryside with fairytale castles, lush forests and mountains.

“In addition, there are great family attractions, excellent shopping centres and superb sightseeing opportunities – visitors will be fascinated by the incredible diversity that Germany has to offer.”

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India seeking to diversify its tourism offering HE Vipul

India is planning to diversify its offering and is looking towards Dubai for lessons on how to attract more international visitors.

While the country remains one of the biggest medical tourism destinations in the world, there is a hope that India can replicate the success Dubai has had in the luxury market.

Speaking at ATM, Indian Consul General, HE Vipul said that the eyes of the world are now on the emirate since its meteoric rise to becoming one of the world’s most visited cities.

“We are learning from Dubai as it’s such a big tourism hub. There are several things we can all learn from

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Dubai given that it attracted close to 16 million visitors,” said Vipul.

India has already profited from the introduction of electronic visas - which were introduced four years ago and are now available to 167 countries - and the idea of visas on arrival is being discussed.

“The government has been taking steps to strengthen tourism and year on year, we are seeing good growth. We’ve been improving infrastructure, road and air travel, and connectivity,” he said.

“Electronic visas have also been a game changer as far as tourism in India goes. Last year we saw growth of 30 percent in people travelling on e-visas and visa on arrival is a suggestion that is being made by many people.”

This could be key to India attracting more overseas visitors, though Vipul is aware that logistics and security mean there is still much to be discussed.

However, India’s Ministry of Tourism are exploring new avenues in a bid to draw in visitors, including setting up a 24/7 toll-free tourism helpline that offers everything from shopping advice to emergency assistance. It is available in multiple languages, including Arabic.

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Leva Hotels and Resorts makes Dubai debut Leva Hotels and Resorts has opened its first property in Dubai, a four-star hotel adjoining the Mazaya Centre, close to the Downtown district.

The 178-room hotel features a colourful lobby and rooms contain kitchenette-style facilities along with 49-inch televisions.

Room categories include studio apartments (king/twin), Burj Khalifa view (king/twin) and Burj suite, while a business hub provides executives with

a working area on the ground floor.

Ecco restaurant serves as the all-day diner and guests can order a range of Italian dishes including fresh pizzas and pastas.

The property also boasts an outdoor deck for small events, while leisure amenities include a spa with six treatment rooms, a gym and shisha facilities.

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4/29/19 11:05 PM

News

Anantara The Palm Dubai Resort anticipates successful summer Following high occupancy rates at the start of the year, the luxury resort looks forward to welcoming record-breaking numbers this summer While soaring temperatures lead to a change in pace during the summer months in the region, luxury property Anantara The Palm Dubai Resort is gearing up for a busy few months ahead.

Following a successful first quarter, with April seeing an

impressive occupancy rate of 94 percent, figures indicate a packed summer ahead at the resort.

“Our hotel is a popular destination among visitors from the region and abroad even during summer. Our prime location by the beachfront

Jean-François Laurent

and the world-class facilities on offer make our resort a unique place to be,” said Jean-François Laurent, General Manager, Anantara The Palm Dubai Resort.

“We know that summer can get a bit warm but our expansive swimming pools and lagoons are a welcome respite from the heat.

“Last year, we were running high occupancy during the summer months and we believe this year will also be a very successful one. We have had an amazing year thus far and the first quarter exceeded our expectations.

“The hotel has never been so busy and we’re happy to see our guests making the most of everything we have to offer.”

Anantara The Palm Dubai Resort attributes this success story to the number of repeat visitors who make the property their abode year after year.

17

Laurent said: “We take care of our guests and ensure they leave with amazing experiences, be it at our dining venues or at the spa. In fact, that’s what people want. They are not simply looking to visit a new destination.

They want to experience everything that it has to offer when they travel.”

With this philosophy in mind, the resort curates exclusive experiences for guests, which include Dining by Design, a private dining concept on the beachfront; bespoke massages at the award-winning Anantara Spa as well as rides in a Thai longtail boat or a tuk tuk around the resort.

“It’s a combination of all these elements that makes us so successful,” he added. “But we are constantly looking at reinventing ourselves to ensure we only have the best to offer our guests.

“There are some plans for the future and we’re looking at introducing a couple of new outlets to our dining portfolio, including a sports bar and unique attractions for visitors to enjoy while at the resort. In the lead up to Expo 2020 Dubai next year, we are also working on special packages that combine experiences within the emirate and the resort so that our guests can take back memorable moments with them.”

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Seminar Schedule - Global Stage

ATM Global Stage TUESDAY 30TH APRIL with customer issues – but how can you make better use of this medium?

Plus, your staff can promote your brand on their own social media channels – but how do you best achieve this? Learn from tourism professionals on how to increase the effectiveness of your Social Media.

Moderator: Shane Dallas, Social Media Specialist, The Travel Camel Speakers: Fatin Said, Regional Communications Manager, Sabre Corporation; Shefali Vyas, Head of Social Media, Etihad Airways

10:30 - 11:15 CIRIUM WILL EXPLORE HOW INDUSTRY LEADERS ARE SHAPING AN INTELLIGENT FUTURE FOR TRAVEL Hear from a mix of airline, airport and technology experts as they discuss partnership opportunities that improve the traveller experience, now and in the future.

• How are your partnerships designed around positively impacting the traveller journey?

• What are examples of how that is impacting travellers now?

• What do you see coming in the future through these new open partnerships?

Moderator: Kevin O’Toole, VP Strategy, Cirium Speakers: Abdul Mikati, Managing Director, Dubai Technology Partners LLC; Louise Blake, VP Data, Seera (formerly Al Tayyar Travel Group); Khalil Lamrabet, Senior Vice President, Aviation Development at Abu Dhabi Airports 11:30 - 12:30 USING SOCIAL MEDIA TO IMPROVE CUSTOMER SERVICE AND ENCOURAGE YOUR STAFF TO BECOME YOUR ONLINE AMBASSADORS Social media can be used in many ways. It is an important tool in dealing

12:45 - 13:45 HOW TO CHOOSE THE PERFECT INFLUENCERS FOR YOUR BRAND IN AN EVOLVING DIGITAL LANDSCAPE This talk will first teach you current influencer vetting best practices you can start using right now before moving on to discuss the future of influencer marketing, how the digital landscape is evolving, and the challenges and opportunities these changes will create.

Moderator: Matt Gibson, CEO, UpThink Speakers: Joonas Halla, PR & Media Manager, Visit Finland; Natasha Amar, Digital Content Creator, TheBohoChica.com; Amanda Mouttaki, Owner, MarocMama 14:00 - 14:30 SMART BUSINESS TRAVEL TO ELEVATE TRAVELLER’S EXPERIENCE: AN INTERVIEW WITH ITL TRAVEL Business travel in the Middle East is going through many transformations driven by high investments in the travel and technology infrastructure as well as well informed and techsavvy travellers with high adoption of latest technology. Those travellers,

who are accustomed to a high level of customer service and experience in other sectors, are setting the expectation high in the business travel market.

Abdul-Razzaq Iyer, vice president, Sabre Travel Network Middle East will speak to Sajish Tampi, Regional Manager- Saudi Arabia & Bahrain ITL World Travel Management Company, the leading travel company in the Middle East, about the landscape and dynamics of the business travel sector, challenges and opportunities in the Middle East and how Business Travel can be smarter to elevate the business traveller’s experience.

Moderator: Abdul-Razzaq Iyer, Vice President, Sabre Travel Network Middle East Speaker: Sajish Tampi, Regional Manager- Saudi Arabia & Bahrain, ITL World Travel Management Company 14:45-16:15 CONTENT & STORY TRENDS GIVING CENTRE STAGE TO EXPERIENTIAL TRAVEL The Experience Economy is ripe for the picking and we’ve seen rapid growth over the past two years in the activities sector as everybody tries to get on board with this growing trend. We’ll be looking at what makes a robust product and experience strategy for a destination, how to dovetail this with authentic messaging and storytelling and how to deliver this with effective targeting.

Moderator: Nick Hall, CEO, Digital Tourism Think Tank Speakers: Dominique Audibert, Associate Director, Whalar; Sofia Panagiotaki, CEO & Founder, NEEDaFIXER; Mary Ames, Director of Strategy, Xische & Co

WEDNESDAY 1ST MAY 11:00 - 11:45 THE FUTURE OF PRICING INTELLIGENCE IN THE AGE OF NDC, PERSONALISATION AND MACHINE LEARNING In the age of NDC, airlines are regaining control of their distribution model, allowing for more sophisticated retailing techniques with differentiated and personalised offers. Complexity is increasing, along with the pressure on revenue. Pricing intelligence based on up-to-date airfare information is changing the rules of the game not only for airlines but for the travel industry at large. Join us to hear how the travel landscape is changing and how machine learning and business intelligence are playing a role in this transformational journey.

Speaker: Harald Eisenaecher, Chief Commercial Officer, Infare

018__ATM 2019 D3___Seminar schedules_RG.indd 18

12:00-13:00 CREATING DESTINATIONS OF CHOICE Tourism Organisations are committed to developing and implementing successful Destination Marketing strategies and tactics to maximise tourism value for visitors while ensuring local benefits and sustainability.

Moderator: Maya Hojeij, Chief Editor & Senior Presenter, Dubai Media Incorporated Speakers: Tricia Warwick, Director - Asia Pacific, Middle East, Africa, VisitBritain; Sigrid De Mazieres, Director - Gulf Countries, German National Tourist Office; Gamal Sadek, Regional Director, Oman Ministry of Tourism; Hazem Al Sawaf, Director of Marketing and Communications, Sharjah Commerce & Tourism Development Authority; Mamoun Hmedan, Managing Director - MENA and India, Wego

4/29/19 11:01 PM

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Travel Tech Theatre - Seminar Schedule

Travel Tech Theatre

Sponsored by

TUESDAY 30TH APRIL 10:30 - 11:15 CIRIUM WILL EXPLORE HOW INDUSTRY LEADERS ARE SHAPING AN INTELLIGENT FUTURE FOR TRAVEL Hear from a mix of airline, airport and technology experts as they discuss partnership opportunities that improve the traveller experience, now and in the future.

• How are your partnerships designed around positively impacting the traveller journey?

• What are examples of how that is impacting travellers now?

• What do you see coming in the future through these new open partnerships?

Moderator: Kevin O’Toole, VP Strategy, Cirium Speakers: Abdul Mikati, Managing Director, Dubai Technology Partners LLC; Louise Blake, VP Data, Seera (formerly Al Tayyar Travel Group); Khalil Lamrabet, Senior Vice President, Aviation Development at Abu Dhabi Airports 11:30 - 12:30 USING SOCIAL MEDIA TO IMPROVE CUSTOMER SERVICE AND ENCOURAGE YOUR STAFF TO BECOME YOUR ONLINE AMBASSADORS

Social media can be used in many ways. It is an important tool in dealing with customer issues – but how can you make better use of this medium?

Plus, your staff can promote your brand on their own social media channels – but how do you best achieve this? Learn from tourism professionals on how to increase the effectiveness of your Social Media.

Moderator: Shane Dallas, Social Media Specialist, The Travel Camel Speakers: Fatin Said, Regional Communications Manager, Sabre Corporation; Shefali Vyas, Head of Social Media, Etihad Airways 12:45 - 13:45 HOW TO CHOOSE THE PERFECT INFLUENCERS FOR YOUR BRAND IN AN EVOLVING DIGITAL LANDSCAPE This talk will first teach you current influencer vetting best practices you can start using right now before moving on to discuss the future of influencer marketing, how the digital landscape is evolving, and the challenges and opportunities these changes will create.

Moderator: Matt Gibson, CEO, UpThink

Speakers: Joonas Halla, PR & Media Manager, Visit Finland; Natasha Amar, Digital Content Creator, TheBohoChica.com; Amanda Mouttaki, Owner, MarocMama 14:00 - 14:30 SMART BUSINESS TRAVEL TO ELEVATE TRAVELLER’S EXPERIENCE: AN INTERVIEW WITH ITL TRAVEL Business travel in the Middle East is going through many transformations driven by high investments in the travel and technology infrastructure as well as well informed and techsavvy travellers with high adoption of latest technology. Those travellers, who are accustomed to a high level of customer service and experience in other sectors, are setting the expectation high in the business travel market.

Abdul-Razzaq Iyer, vice president, Sabre Travel Network Middle East will speak to Sajish Tampi, Regional Manager- Saudi Arabia & Bahrain ITL World Travel Management Company, the leading travel company in the Middle East, about the landscape and dynamics of the business travel sector, challenges and opportunities

in the Middle East and how Business Travel can be smarter to elevate the business traveller’s experience.

Moderator: Abdul-Razzaq Iyer, Vice President, Sabre Travel Network Middle East Speaker: Sajish Tampi, Regional Manager- Saudi Arabia & Bahrain, ITL World Travel Management Company 14:45-16:15 CONTENT & STORY TRENDS GIVING CENTRE STAGE TO EXPERIENTIAL TRAVEL The Experience Economy is ripe for the picking and we’ve seen rapid growth over the past two years in the activities sector as everybody tries to get on board with this growing trend. We’ll be looking at what makes a robust product and experience strategy for a destination, how to dovetail this with authentic messaging and storytelling and how to deliver this with effective targeting.

Moderator: Nick Hall, CEO, Digital Tourism Think Tank Speakers: Dominique Audibert, Associate Director, Whalar; Sofia Panagiotaki, CEO & Founder, NEEDaFIXER; Mary Ames, Director of Strategy, Xische & Co

WEDNESDAY 1ST MAY 11:00 - 11:45 THE FUTURE OF PRICING INTELLIGENCE IN THE AGE OF NDC, PERSONALISATION AND MACHINE LEARNING In the age of NDC, airlines are regaining control of their distribution model, allowing for more sophisticated retailing techniques with differentiated and personalised offers. Complexity is increasing, along with the pressure on revenue. Pricing intelligence based on up-to-date airfare information

is changing the rules of the game not only for airlines but for the travel industry at large. Join us to hear how the travel landscape is changing and how machine learning and business intelligence are playing a role in this transformational journey.

Speaker: Harald Eisenaecher, Chief Commercial Officer, Infare

12:00-13:00 CREATING DESTINATIONS OF CHOICE Tourism Organisations are committed to developing and implementing successful Destination Marketing strategies and tactics to maximise tourism value for visitors while ensuring local benefits and sustainability.

Moderator: Maya Hojeij, Chief Editor & Senior Presenter, Dubai Media Incorporated Speakers: Tricia Warwick, Director

- Asia Pacific, Middle East, Africa, VisitBritain; Sigrid De Mazieres, Director - Gulf Countries, German National Tourist Office; Gamal Sadek, Regional Director, Oman Ministry of Tourism; Hazem Al Sawaf, Director of Marketing and Communications, Sharjah Commerce & Tourism Development Authority; Mamoun Hmedan, Managing Director - MENA and India, Wego

Inspiration Theatre 1 TUESDAY 30TH APRIL 10:30 - 11:15 TRUE OR FALSE: THE INTERACTIVE TRAVEL QUIZ Think you know all there is to know about the link between data creative?

Place your bets and beat the audience as some creative and travel myths are busted. See some real applications of the data and creative working together in harmony, for the most effective results. An interactive session that analyses what works best in the creative advertising world of travel with the chance to win some vouchers.

Speakers: Jenny Stanley, Founder & CEO, Appetite Creative; Nick Mott, Managing Director Data Architecture & Strategy EMEA, ADARA

018__ATM 2019 D3___Seminar schedules_RG.indd 19

11:30 - 12:15 HOW CAN TRAVEL AND TOURISM BEST REDUCE THE CARBON EMISSIONS OF OUR INDUSTRY? With high rates of growth, the sector will become more and more significant as polluters come under increasing pressure from regulators applying the polluter pays principle. The business case for reducing greenhouse gas emissions across all parts of the sector has never been stronger and public awareness of the issue and its consequences is rising. Climate change is happening now with wildfires, heat waves, flooding sea level rise and extreme weather events. The most recent IPCC report reminds us that

4/29/19 11:01 PM

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Seminar Schedule - Inspiration Theatre 1

human activities have caused a one degree celsius increase on pre-industrial levels. Recently emissions have begun to rise again and the IPCC is now forecasting, with a high degree of confidence, that global warming is likely to reach 1.5 degree celsius between 2030 and 2052 if it continues to increase at the current rate. Life will become increasingly unpleasant and dangerous for millions of us unless we take action.

Moderator: Harold Goodwin, WTM Responsible Tourism Advisor Speakers: Aravind Bryanna, Director of Engineering, Middle East & Africa, InterContinental Hotels Group (IHG); Amer Arafat, Technical Manager, Dubai Carbon Centre of Excellence; Laurent A. Voivenel, Senior Vice President, Operations and Development-MEA and India, Swiss-Belhotel International 12:45 - 13:30 UTILISING DESTINATION BRANDS TO ATTRACT HIGHER VALUE TRAVEL CONSUMERS With the ongoing disruption in digital technologies, travel consumers around the world are increasingly empowered in the travel path to purchase – able to view, research and engage directly with accommodation and transportation providers, attractions and in-market tour operators. This industry shift has resulted in a highly competitive environment for destinations, especially those in the Middle East. Brands and specifically how destinations position their unique selling points (USPs) are becoming increasingly important, as well as key for tour operators to align to. This session, jointly sponsored by travel and tourism management consultancies Twenty31 and Skylight Intelligence will explore the business case for strong destination brands, how tour operators can align their product and experience offerings and methods for measuring impact. The session will start with a presentation from Skylight’s latest destination brand assessment index, TravelView and then involve an engaging facilitated discussion with marketing strategists from select DMOs. Moderator: Oliver Martin, Partner, Twenty31 Consulting Inc. Speakers: Joe Naaman, EVP, Skylight Intelligence Corp.; Olof Yrr Atladottir, Director, Destination Marketing, The

Red Sea Development Company; Sveccha Kumar, Director of Marketing & Promotion, Ras Al Khaimah Tourism Development Authority 13:45 - 14:45 THE EVOLUTION OF BESPOKE LUXURY TRAVEL Once upon a time we used to sit across a desk from a high street “travel agent” whenever we wanted to book a holiday.

It may sound strange, but it’s true.

Factoring in our holiday goals, timeline and available budget, these face-toface interactions would determine our best possible travel options - until these package holiday vendors gave way to the convenience of online booking.

History may not quite be repeating itself but (for some) the experience has almost come full circle. Luxury travellers now have the opportunity to experience a hybridised experience that combines the convenience of the internet with the hyper-personalised experience of liaising with travel experts to curate bespoke itineraries. One of the key growth areas is destination weddings, where a third party is more likely to be involved in order to

design the “perfect day”. This seminar explores the trajectory of bespoke luxury travel, with brand leaders and travel operators weighing in on how established brands can adapt their products and facilitate customers who are seeking something far from a generic hotel or resort experience.

Moderator: Steven Bond, Editor, Destinations of the World News Speakers: Michael Marshall, Chief Commercial Officer, Minor Hotel Group; Candice D’Cruz, VP Luxury Brand Marketing & Management, Marriott Luxury Brands MEA; Saurabh Rai, Executive VP-South Asia, MEA and Australasia, Preferred Hotels; Philippe Zuber, Chief Operating Officer and President, One&Only Resorts 15:00 - 15:45 RAISING AWARENESS OF SUSTAINABILITY For centuries, people across the MENA region have developed in countries subject to water stress and more aware than most of the importance of conserving natural resources. Three speakers from the region will discuss what role the travel and tourism industry can play in raising awareness

of the importance of addressing sustainability and showcasing the practical solutions to the challenge of sustainability which have been developed in the region.

Moderator: Harold Goodwin, WTM Responsible Tourism Advisor Speakers: Dina Mustafa, Head of Sustainability Operations, Expo 2020; Peter Stubbs, Director of HSE & Compliance, Jumeirah Group; Xavier Halbi, Hotel Manager & Regional Responsible Business Coordinator, Radisson UAE 16:15 - 17:00 TRAVEL ACROSS THE GCC: WHAT’S NEXT FOR THE WORLD’S MOST LUXURIOUS REGION? Condé Nast Traveller Middle East Editor-in-Chief, Rhea Saran and CEO of Chalhoub Group, Patrick Chalhoub discuss trends in regional travel, luxury retail and the relationship between the two.

Moderator: Rhea Saran, Editor in Chief, Condé Nast Traveller Middle East Speaker: Patrick Chalhoub, CEO, Chalhoub Group

WEDNESDAY 1ST MAY 10:15 - 11:15 BURGEONING BLEISURE TRAVELLERS: HOW TO MAKE THE MOST OF THE BOOMING TREND Bleisure travel, the practice of combining business and leisure travel, has seen significant growth year after year, and will likely continue to boom as younger generations enter the workforce. A recent study commissioned by Expedia Group Media Solutions and conducted by Luth Research reveals what influences bleisure traveller decisions, including their preferences, priorities, resources and

018__ATM 2019 D3___Seminar schedules_RG.indd 20

financial factors, as well as what makes a destination appealing for bleisure.

Through in-depth research findings and industry case studies, attendees will gain a deeper understanding of how to reach, engage and convert bleisure travellers from around the world, and leave with actionable insights to apply in their own marketing strategies.

Speaker: Andrew van der Feltz, Senior Director, EMEA & APAC, Expedia Group Media Solutions

11:30 - 12:15 TOURISM BROADENS THE MIND: CAN WE DO MORE? Tourists are increasingly demanding memorable experiences and opportunities for meaningful connections with local people. One of the great benefits of travel and tourism is the opportunities it creates for people from very different religions, cultures and backgrounds to meet and for the traveller or tourist to learn more of the history and way of life of the communities they visit. As Krippendorf, the founder of

Responsible Tourism pointed out, “every individual tourist builds up or destroys human values while travelling”. What can those of us in the industry do to foster understanding and celebrate diversity?

Moderator: Harold Goodwin, WTM Responsible Tourism Advisor Speakers: Husam Jubran, Director of Tour Guide Development, MEJDI Tours; Nada Badran, Founder, Wander With Nada; Dr. Hayat Shamsuddin, VP, Arts and Culture, Visitor Experience Division, Expo 2020 Dubai

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Seminar Schedule - Inspiration Theatre 2

Inspiration Theatre 2 TUESDAY 30TH APRIL 10:30 - 13:00 MEDICAL TOURISM AND WELLNESS TOURISM: UNDERSTANDING THE OPPORTUNITIES Major trends heating up in wellness travel and medical travel will be explored with our esteemed group of speakers and panellists. We will discover the challenges and opportunities for both medical tourism and wellness tourism in the MENA region (and globally) and the rise of a new kind of holistic – or integrative – or medical wellness travel. How can travel professionals get involved? Where are the opportunities to make money?

Attendees will also hear the latest research and insights on the Middle East-North Africa wellness tourism and spa markets – the fastest-growing regional market in the world. With MENA wellness tourism growing 13.4 percent annually and MENA spa revenues growing 30.4 percent yearly. This new data will span everything from which nations are rising fastest in wellness travel across MENA to the eye-opening spending premiums wellness travellers are paying in some MENA nations.

10:30 - 10:45 LATEST RESEARCH, LATEST TRENDS: MEDICAL TOURISM AND WELLNESS TOURISM Speaker: Susie Ellis, Chairman & CEO, Global Wellness Institute, United States 10:45 - 11:00 PAST, PRESENT AND FUTURE OF HEALTH TOURISM FOR DUBAI Speaker: Linda Abdullah, Consultant, Health Tourism Department, United Arab Emirates 11:00 - 11:15 THE INTERNATIONAL PICTURE AND THE LATEST MEDICAL WELLNESS CONCEPTS Speaker: Dr. Yasser Moshref, CEO, Premedion, Germany 11:15 - 11:35 CEO PERSPECTIVE: THE STATE OF MEDICAL TOURISM Speaker: Andre Daoud, CEO, Medcare, United Arab Emirates

11:35 - 11:50 THE FIRST MIDDLE EAST HOLISTIC WELLBEING RESORT: WHAT IS THE DISTINCTION? Speaker: Samir Arora, General Manager, The Retreat Palm Dubai, United Arab Emirates 11:50 - 12:05 AYURVEDA IS BECOMING WILDLY POPULAR: WHAT TRAVEL PROFESSIONALS SHOULD KNOW Speaker: Dr. Hafeel Ambalath, Founder & CEO, The Healers’ Clinic, United Arab Emirates 12:05 - 12:20 UNDERSTANDING INTEGRATIVE WELLNESS AND WHAT CONSUMERS WANT Speaker: Dr. Abhishek Jain, VP International Operations, WTS International, Inc., United States 12:20 - 12:55 PANEL Q&A: LET’S TALK ABOUT THE FUTURE Moderator: Susie Ellis, Chairman & CEO, Global Wellness Institute Speakers: Linda Abdullah, Consultant, Dubai Health Authority, United Arab Emirates; Andre Daoud, CEO, Medcare, United Arab Emirates; Dr. Abhishek Jain, Vice President, International Operations, WTS International, United States; Yasser Moshref, PhD, CEO, Premedion, Germany 12:55 - 13:00 MINDFULNESS BODYSCAN MEDITATION Speaker: Maria Paz, Wellness Coach & Co-Founder, MBS- A Happiness Center 13:15-14:15 TTN AND AUDIENCE ALIVE - PECHA KUCHA TRAVEL AGENTS COMPETITION 20 slides, 20 seconds, 20 questions.

Aimed at travel agents, destinations will be showcased through Pecha Kucha style presentations followed by a 20 question quiz with prizes up for grabs Moderator: Zamir Uddin, Presentologist, Audience Alive Speakers: Christopher Tutty, Director of Sales-Leisure, JA Hotels & Resorts;

Sherin Francis, CEO, Seychelles Tourism Board; Timothy Njihia, Area ManagerUAE-GCC Countries-Pakistan-Offline Markets, RwandAir; Arnold Anthony, Sales Manager UAE, RwandAir 14:30 - 15:15 UNLOCK THE SECRET OF EMOTIONALLY ENGAGING AND MEMORABLE TRAVEL CONTENT Branded content in the travel sector means telling stories, but how can you be sure you are delivering your brand story with impact and efficiency? What is the relationship between emotions, memories and brand outcomes and how can this be used to create more impactful content for travel brands?

The Science of Memory – the latest research project from BBC Global News – set out to answer this. By combining our award-winning Science of Engagement methodology with cutting-edge neuroscience, we tracked the emotion and memory impact of six brand films, including Dubai Tourism, with audiences around the world.

Speaker: Dr. Hamish McPharlin, Head of Insight, BBC Global News 15:30 - 16:30 ATM & WOMEN IN TRAVEL PRESENTS TAKING THE PLUNGE – EMBRACING OPPORTUNITY In 2019, women are looking to forge opportunities of their own in the industry, either as entrepreneurs or professionals and see the sector as an increasingly important channel, given its growing role in the UAE. Expo 2020 Dubai and new island destinations are just some of the opportunities for women who wish to launch or grow businesses. Women who are seeking employment or are already employed in the sector are also looking at the current opportunity for a chance to self-develop, progress their professional career and gain invaluable skills. Yet all of this requires leadership, selfconfidence and great resilience, qualities that women often have inherently yet question through self-doubt and imposter syndrome. How do you take the plunge and get the confidence to lose sight of familiar ground in order to

achieve success? How do you access your innermost strengths and call upon them at the most challenging yet possibly rewarding times? The Women in Travel meetup at ATM 2019 will discuss these topics with an exceptional team of speakers and mentors. Attendees will find themselves inspired, challenged and yet encouraged to take the plunge in order to pursue and succeed in their own ambitions in travel and tourism.

Moderator: Alessandra Alonso, Founder, Women in Travel CIC Speakers: Sarah Gasim, Hospitality, Travel & Tourism Consultant, NEOM; Andrea Bailey, Travel Counsellor, Travel Counsellors LLC; Emma Banks, VP F&B strategy & development EMEA, Hilton 16:30 - 18:00 ATM & WOMEN IN TRAVEL PRESENTS ENTREPRENEURSHIP IN TRAVELMENTORING & NETWORKING For the second year we introduce mentoring to Arabian Travel Market.

Once again we have gathered some amazing women who are industry professionals and entrepreneurs to act as your mentors. We are offering group mentoring sessions on pre-agreed topics of relevance to today’s women in travel that you will be able to book in advance.

Topics for discussion may include: Entrepreneurship, Female leadership, Work and Career, Personal and Professional Development. From 17.30 18.00 the event will conclude with some great networking. Refreshments will be available and we will continue developing the conversations, finding the inspiration and building this amazing international community of women over a drink.

Mentors: Sarah Longbottom, Director of Strategy and Planning, Cicero & Bernay; Sarah Gasim, Hospitality, Travel & Tourism Consultant; Andrea Bailey, Travel Counsellor, Travel Counsellors LLC; Emma Banks, VP F&B Strategy & Development EMEA; Cristina Tschuppert, CEO, Pearls of Switzerland; Nada Badran, Founder, Wander With Nada; Dr. Heather Jeffrey, Senior Lecturer - Middlesex University Dubai Campus; Gemma Sisia, Founder, The School of St Jude

WEDNESDAY 1ST MAY 11:45 - 12:45 ATM CAREER IN TRAVEL CARVING A SUCCESSFUL CAREER IN TRAVEL: ‘MY STORY’ Come and hear how these influential travel professionals have risen through the ranks and achieved their goals, as they share insight and anecdotes about what it takes to succeed. Whether you dream of being a sought-after travel influencer, or want to operate at the top of a leading hospitality company, our inspirational,

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all-female panel will talk you through the challenges they faced and their greatest accomplishments, with lots of great advice about following your own path.

This session is open to all attending ATM. Moderator: Faye Bartle, Managing Editor, Hot Media Publishing Speakers: Carly Neave, Content Creator and Influencer, Travel and Wellness Blog; Ailsa Pollard, SVP consumer ME&I, dnata Travel; Victoria Thatcher, Managing Director, Hot Media Publishing;

Gresha Schuilling, Manager, Field Marketing, Middle East & Africa, IHG 13:00 - 14:00 ATM CAREER IN TRAVEL - HOW TO GAIN A CAREER IN DIGITAL MARKETING: TIPS & RECOMMENDATIONS FROM THE PROS In this panel you will learn first-hand from expert influencers and digital marketers about their personal paths to success in the ever-changing digital landscape,

the tips they wish somebody had given them when they were first starting out, and their best advice for aspiring digital professionals in travel, followed by an open Q&A session with the audience. This session is open to all attending ATM. Moderator: Matt Gibson, CEO, UpThink Speakers: Natasha Amar, Travel Writer & Blogger, TheBohoChica.com; Paul Johnson, Editor, A Luxury Travel Blog

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GoDominicanRepublic.com Juan Dolio

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ATM 2019 – Stand AM1755

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Party Pics

Feast for the senses

The Armani Hotel Dubai hosted the official ATM 2019 show party as lights, lasers, music and cuisine made for the perfect blend of entertainment

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Party Pics

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Feature - Halal tourism

Halal travel goes digital Muslim travellers are demanding the latest technology to book their holiday or Umrah travel and the industry is responding with new dynamic online solutions The halal travel sector has rapidly matured over the past 12 months, with new trends and cutting-edge technology emerging that finally mirror the mainstream market.

It is testament to the fast-paced development of this one-time niche industry, which was worth AED650 billion (US$177 billion) in 2017 and is forecast to grow to AED1,006 billion (US$274 billion) by 2023, according to the State of the Global Islamic Economy Report 2018/2019 produced by DinarStandard and Thomson Reuters.

Furthermore, a recent report by Salam Standard, the world’s first online hotel reference tool dedicated to Muslim travellers, predicts that Muslim travel will employ more than 5.5 million people by 2020, 1.2 million of which will be in the Middle East.

The region contributes 61 percent of outbound Muslim traveller spend, worth AED228 billion (US$62.2 billion) in 2017 and forecast to rise to AED264 billion (US$72 billion) by 2020.

Today, halal travel is a sophisticated market encompassing a vast range of travellers from all over the globe who are demanding eco, gastro and adventure tourism experiences, ethical travel, solo and group female trips, personal development retreats and more.

“Muslim travellers have the same aspirations as mainstream travellers; they want to enjoy adventure, culture, heritage and nature, but in addition, they expect their needs as Muslims to be met,” confirms Reem El Shafaki, Senior Associate – Halal Lifestyle Markets, DinarStandard.

“At the same time, they want the latest technology to plan and book these travel experiences online and this trend is dominating the halal travel landscape in 2019.

“There has been significant increased investment in digital solutions, whereas in the past, the focus in the halal tourism sector was on bricksand-mortar investments such as hotel properties,” explains El Shafaki.

“This is a reflection of the digitisation of travel globally.”

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AN ONLINE FIRST FOR MUSLIM TRAVEL One halal travel specialist that has taken the plunge and pioneered the world’s first dynamic booking engine dedicated to the sector is Serendipity Tailormade, which is launching Rihaala.com today at Arabian Travel Market.

This new Online Travel Agency (OTA) empowers Muslim travellers to handpick and book every aspect of their trip, including flights, hotels, excursions and transfers. Rihaala targets tech-savvy Muslim Millennials who want the freedom to curate their own journey and to be inspired by a content-rich experience.

The website offers them a choice of more than 1,500 properties in 40-plus destinations worldwide, all selected based on their halal-friendly amenities and services, as well as the chance to explore user-generated content sourced from Instagram, Facebook and Twitter.

“Rihaala meets the demands and expectations of modern Muslim consumers who not only want to create their own travel packages online, but to be inspired by like-minded travellers through rich visual content on social feeds that paint a true picture of a destination,” explains Nabeel Shariff, the founder of Rihaala.com, Serendipity Tailormade and Luxury Halal Travel.

“Visitors to Rihaala.com are guided by the experiences of other Muslim travellers posted on its ‘Wall of Inspiration’, providing them with true-to-life content.”

Rihaala also provides in-depth information on destinations and hotels to help Muslim travellers select products and services that meet their faithbased needs. Content includes halal dining options, privacy enhancements, alcohol-free environments, prayer facilities, family-friendly experiences, as well as blogs on lifestyle topics appealing to Muslim consumers.

Rihaala.com has been launched in English with an Arabic-language version to follow soon. A travel agent portal will also be available to select partners, enabling them to create halal-friendly travel packages for their clients.

DIY UMRAH DISRUPTION In the United Kingdom, where Serendipity Tailormade is headquartered, Rihaala.com will be the market’s first one-stop portal for Umrah travel, enabling Muslim travellers to book their flights, accommodation and visa applications online.

“As travel technology has moved on, so have religious travellers, and we’re listening to consumers about how they want to book and experience travel in the future,” explains Shariff.

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Halal tourism - Feature

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1 Chureito Pagoda in Japan 2 Reem El Shafaki, Senior Associate, DinarStandard 3 Chris Nader, Shaza Hotels Vice President Development 4 Sunset at Laguna Beach, Orange County, California 5 Kyoto, Japan in spring in the Higashiyama District 6 Muizenberg beach, Cape Town, South Africa

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This responds to overwhelming market demand for ‘Do-it-yourself Umrah’, according to El Shafaki.

“We are witnessing huge disruption in the Hajj and Umrah market, which was previously monopolised by travel agencies,” she says.

A major development in online Muslim travel services came in December when Saudi Arabia’s Ministry of Hajj and Umrah signed an MoU with OTA Agoda to help reach the kingdom’s target of 30 million Umrah visitors by 2030.

It enables Umrah travellers to visit Agoda’s dedicated Umrah portal (agoda.com/umrah) to access and book hotels certified by the Ministry.

At the same time, Salam Standard’s sister company, the Muslim-friendly hotel booking portal, Tripfez, recently launched an API connection that gives third-party travel sites access to a live Umrah feed.

Dubai-based OTA holidayme.com is one of several travel trade partners to adopt the digital distribution solution, which enables Muslim travellers to search and book flights and hotels for Umrah travel according to multiple criteria, including date of travel and the number of people in their group.

I want to encourage investors to build properties that meet the needs of halal travellers of today who want to feel connected to culture and nature ATM 2019 D3___FEATURE_Halal tourism_TS.indd 27

“This is the industry’s first Umrah API connection, introduced to meet demand from tech-savvy Muslim millennials for digital Umrah solutions,” says Faeez Fadhlillah, founder of Tripfez, which features more than 200,000 properties worldwide, at least 93,000 of which are Salam Standard certified.

“By enabling third parties to access the direct feeds to create and sell Umrah packages, we are facilitating the growth of the Umrah travel sector, in line with Saudi Arabia’s Vision 2030 objectives.”

Fadhlillah and Shariff are two of several Muslim travel experts speaking at today’s ATM Global Halal Tourism Summit, which takes place on the Global Stage (Hall 8). The event, now in its third year, kicks off at 11am with a presentation on top halal tourism trends from DinarStandard CEO and Managing Director, Rafi-uddin Shikoh.

He will be joined by Wego Managing Director MENA & India, Mamoun Hmedan, who will reveal the most popular destinations for Muslim travellers, as well as Shaza Hotels Vice President Development Chris Nader, who will highlight the untapped opportunities in the hotel market.

“The halal-conscious travel sector is as big, if not bigger, than the Chinese travel market or any other market that hotel chains are fighting for, yet few brands are targeting it,” stresses Nader.

“I want to encourage investors to build properties that meet the needs of halal travellers of today; they are fed-up with concrete hotel blocks and want to feel connected to culture, nature and heritage and we are therefore seeing a growing trend in this region for eco-resorts, desert retreats, lodges and camps.”

The ATM Global Halal Tourism Summit will also discuss digitisation of the sector and showcase destinations that are successfully targeting Muslim travellers, including Cape Town, Japan and Orange County California.

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Feature - Exhibitor profile

Fuller flavour Foodies will be flocking to the US west coast this year with the launch of The Michelin Guide California 2019 – adding impetus to a tourism scene already on the boil From the pulsating sights of Downtown Los Angeles to its numerable familyfriendly attractions, Californian’s tourism industry needs little introduction. But in keeping with its broadening profile, the Golden State will soon be drawing in foodies as it launches The Michelin Guide California 2019 this summer – the first regional guide of its kind from Michelin.

In addition to the previously covered San Francisco Bay Area, the new Michelin Guide California will include restaurants in greater Los Angeles, Monterey, Orange County, Sacramento, San Diego and Santa Barbara.

“This great expansion recognises California’s unique blend of laidback sophistication and its leading role as a culinary powerhouse,” read a Michelin statement.

From Californian-cool casual concepts to luxury fine dining, California boasts a diverse gastronomic scene – and Muslim travellers are well served by countless halal cuisine offerings.

The Michelin Guide will further shine the spotlight on the state’s innovative gastronomic scene and help grow a developing sector of the tourism market.

Caroline Betata, President and

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2 1 Downtown Los Angeles 2 A stately home in California 3 A Michelin guide is coming to California 4 Golden Gate Bridge in San Francisco

Muslim travellers are well served by countless halal cuisine offerings

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CEO at Visit California, anticipates a pronounced rebound in travel from the Middle East this year with 264,000 Middle East travellers forecasted to arrive in 2019. By 2022, travel from the region is expected to outpace several of the state’s top target markets and hit 300,000 visitors, while annual growth in international arrivals is expected to average four percent through 2022.

The unrivalled family travel offerings remain the main visitor draw to ‘Kidifornia’ with Star Wars: Galaxy’s Edge among the new attractions at Disneyland Resort, complementing Jurassic World at Universal Studios Hollywood, SeaWorld and Knott’s Berry Farm. Remember that there is more for children beyond heart-pounding rides with science centres and museums available to educate and stimulate.

Additionally, this year marked the launch of the California Road Trip Republic, explains Betata: “This new initiative is designed to inspire travellers to come explore the world’s pre-eminent destination for hitting the open road, with plenty of exciting new print and digital content being released to help with trip planning.”

Visit California’s brand building in the Middle East is entering its fourth year with Arabian Travel Market serving as the primary focal point for building relationships with airline partners, travel trade and media. Buoyed by strong air connectivity from Gulf carriers, the state is keen to attract more visitors from within and beyond the Middle East; this dovetails with its ‘All Dreams Welcome’ messaging to international travellers.

“With exponential growth in the millennial travel segment, Visit California continues to innovate our marketing and messaging to resonate with a new generation of travellers,” said Betata.

“Visit California has also worked to remain at the forefront of influencer marketing partnerships, integrating influencers and user-generated content into our latest broadcast TV campaign alongside celebrities and acclaimed chefs.”

She added that it is continuously evolving its technology platforms – from integrating virtual reality, leveraging data and personalisation or embracing voice device technology – to meet the demands of the quickly advancing world of travel planning.

“All indicators point to a robust business environment globally, which supports positive sustained growth of the business travel segment,” she added.

MICE remains a key sector, with “hundreds” of destination partners activating their own programmes.

With young professionals most likely to visit the state on a work-related trip first, an opportunity exists to grow ‘bleisure’ travel too, especially within the millennial segment.

For all ages, the long list of experiences – be it in the heart of Silicon Valley or company retreats in Lake Tahoe – provide options for extended stays.

When it comes to unwinding out of the city, California’s nine great national parks are perfect for rest and relaxation, where you can experience rugged mountains, vibrant sunsets, plunging waterfalls and uncountable stars.

Click on visitcalifornia.com to see the range of activities and excursions available.

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Lake Toba, North Sumatra • Indonesia

Come to the place where the magic stays Come and Visit Indonesia Pavilion at Arabian Travel Market - Dubai on April 28 - May 1, 2019 Dubai International Convention and Exhibition Centre

#AS2550

www.indonesia.travel indonesia.travel indonesia.travel @indtravel @indtravel

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Feature - Adventure tourism

The great outdoors With adventure tourism scaling new heights in the UAE, Ras Al Khaimah is leading the way with a series of thrilling attractions and bold initiatives Once considered the hidden gem of the UAE, Ras Al Khaimah is experiencing a boom in visitors thanks in no small part to its reputation as a hub for adventure sports. We speak to Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA) to discover what the emirate has in store for the future as it bids to attract three million visitors by 2025.

HOW HAS RAS AL KHAIMAH LOOKED TO CAPITALISE ON ITS DIVERSE LANDSCAPE AND INCREASE ITS APPEAL TO ADVENTURE TOURISTS? RAKTDA has invested heavily in a range

of adventure products which leverage the emirate’s superb array of natural assets, with a key focus on Jebel Jais and the surrounding area. It is home to the world’s longest zip line, numerous hiking paths, as well as the Viewing Deck Park where visitors can enjoy magnificent sunrises and sunsets. With the adventure tourism approach, we wanted to build on Ras Al Khaimah’s established popularity with avid hikers and tour groups tempted by the rocky pathways which skirt ancient villages in the mountain ranges. We are now attracting roadtrip enthusiasts since the opening of a newly extended road which snakes up

towards Jebel Jais. We are also working closely with reputable tour operators so visitors can join guided tours.

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HOW BIG A PART DOES ADVENTURE TOURISM PLAY IN YOUR PLANS TO ATTRACT MORE VISITORS TO THE EMIRATE IN THE COMING YEARS? It is definitely one of the key areas we are focusing on. In fact, we have just launched Ras Al Khaimah’s Destination Strategy 2019-2021, which sets out the vision and strategic framework for growing tourism in the years ahead, and adventure tourism will be a huge factor as we aim to attract close to

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Adventure tourism - Feature

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Jebel Jais Flight put Ras Al Khaimah on the global map and strengthened our adventure tourism credentials

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1 Hiking in Jebel Jais 2 Jebel Jais Flight 3 Cliff diving 4 Hiking in the mountains 5 Mountain biking 6 Horse riding in the desert

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1.5 million visitors by 2021 and three million visitors by 2025. Our vision is to continue to develop Ras Al Khaimah as a compelling destination for visitors seeking authentic culture and naturebased experiences. Through our promotional activities across our global representational offices, and through our collaboration with trade partners, the emirate is being presented for its rich heritage, stunning landscape and emerging adventure tourism products.

LAST YEAR RAS AL KHAIMAH LAUNCHED THE WORLD’S LONGEST ZIP LINE, ARE THERE PLANS TO INTRODUCE ANY NEW ATTRACTIONS THAT WILL APPEAL TO THOSE SEEKING A THRILL? The launch of Jebel Jais Flight put Ras Al Khaimah on the global map as it broke the world record and strengthened the emirate’s credentials as the fastest growing adventure tourism destination in the region. But this was just one of our

adventure-based projects, as we also launched the region’s first via ferrata (iron path) which features hiking and zip-line challenges and the Viewing Deck Park.

Given this success, we now have many projects in the pipeline as we aim to further enhance Ras Al Khaimah’s offerings and positioning. Among the projects that we are focusing on is the development of a luxury camp project in Jebel Jais, which will complement the array of adventure tourism attractions that the emirate is becoming globally known for. In addition to the luxury camp, we will also unveil the completion of the Hiking and Mountain Biking Trails, which will have a combined length of 64.72 kilometres and will consist of three phases and four difficulty levels. The project is expected to break ground in 2019.

HOW WILL YOUR ADVENTURE ATTRACTIONS FARE DURING THE SUMMER MONTHS WHEN, TRADITIONALLY, THE NUMBER OF TOURISTS COMING TO THE UAE SIGNIFICANTLY FALLS? We certainly offer a lot of outdoor activities, so with the climate being four degrees cooler in the summer and 10 degrees cooler in the mountains, it is definitely an advantage. And

thrill seekers are not just limited to the zip line and the via ferrata, Ras Al Khaimah’s diverse topography is great for hiking, abseiling and canyoning.

Bikers of all levels can also enjoy unique outdoor experiences between the Hajar Mountains and the wadis.

The emirate’s desert is also one of the most fertile in the region, owing to a higher-than-average rainfall. Visitors can capture an insight into the life of Bedouins at various desert camps or take part in a variety of activities including four-wheeldrive safaris and horse or camel treks.

OTHER DESTINATIONS IN THE REGION ARE BEGINNING TO EXPLORE ADVENTURE TOURISM, HOW WILL YOU ENSURE YOUR OFFERINGS REMAIN THE MOST APPEALING TO TOURISTS? Our competitive edge and charm comes from what we promise our travellers, which is an authentic and accessible Arabian experience. We take a great deal of pride in being the outdoor adventure capital of the UAE and we will always explore new ways to enhance the experience of visitors. We are in talks with hotel operators and investors for a unique, eco-tourism project which will complement the array of adventure tourism attractions we are renowned for.

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Destinations

Slovenia

One of Slovenia’s four World Heritage Sites is Škocjan Caves, one of the largest underground canyons in the world and home to four miles of passages, chambers and waterfalls

Slovenian Tourist Board / EU5814

Known for its stunning lakes, mountains and skiing, Slovenia is easily accessible for many markets, with an increasing number of airlines from the major carriers to budget airlines flying into the country. Though its lakes and national parks form a huge attraction, its magical castles and churches and mysterious caves give travellers an array of ways to explore the country’s hidden treasures.

Not only does the country offer some impressive skiing, but its gorges, rivers and lakes host a number of watersports from thrilling white water rafting to kayaking. With an array of impressive waterfalls to rival many in the

Jezersko

Its magical castles and mysterious caves gives travellers plenty of ways to explore the country’s hidden treasures

region, nature lovers feel like they are in a world away from the stresses of the city in Slovenia’s magical landscapes.

In Ljubljana Old Town, with its anchors in heritage, it is like stepping back in time. Enjoyed either by foot, or by bicycle, it is a feast for the eyes with its cathedrals and churches, bridges and waterside views; the perfect place to stroll the winding narrow cobbled streets, or sit and enjoy the world go by in one of the many quaint coffee shops and restaurants.

Due to its position surrounded by some of Europe’s most exciting gastronomic destinations, Slovenian cuisine takes a little of everything. With

flavours of Italy, Austria, Hungary and the Balkans, ingredients are fresh and usually locally sourced, making the country a great food lovers’ destination with some delicious hearty dishes from pasta to dumplings, as well as the popular grape tours of the area.

With so much on offer throughout the country, it is no surprise that visitor numbers are on the rise, with Slovenia welcoming a record 5.93 million international arrivals in 2018, an increase of eight percent on the previous year. Meanwhile, there was also an impressive 10 percent rise in the number of overnight stays last year.

Lake Bled

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Destinations

Ajman

Aside from the city of Ajman, the emirate also has jurisdiction over two small inland enclaves in the UAE – Al Manama and Masfout

Ajman Department of Tourism Development / ME3540

and entertainment facilities, and newer Though known as the smallest of the additions including The Luxury CollecUAE’s seven emirates, Ajman offers tion’s Ajman Saray and Fairmont Ajman. a wealth of history, culture and natuAjman’s history can be traced back to ral beauty. From its hidden enclaves 3000 BC, following extensive excavations around the Hajar Mountains, offerof sites around the region. Essential to the ing stunning terrain perfect for hiking, region’s pearl diving and fishing culture, to the fortress dotted Al Manamar, Ajman is home to what is believed to be with its stunning desert scenery, there one of the region’s largest dhow boat is much to see beyond the city.

With new developments in areas such building centres. On the more modern side of the emirate, as the nature reserve of Ajman’s beautiful new Al Zorah Island, where Though known as 1.5km marina district is visitors can see an array the smallest of the a stunning waterfront of bird and marine life including flocks of flamin- UAE’s seven emirates, project that will include towers, gos, and enjoy nonAjman offers a wealth residential hotels, a yacht club, motorised watersports of history, culture and restaurants, shops and and world-class golf a boardwalk for walkcourse, there is somenatural beauty ers, joggers as well thing to inspire everyone. as cyclists, capitalising on the unspoilt Less than one hour away from some ocean views afforded by the emirate. of neighbouring Dubai’s most popular Conveniently situated, the emirate is attractions, the emirate is ideally located nestled between multiple airports; just on the country’s north-west coast. Cater15 minutes away from Sharjah Internaing to the growing demand for Islamic tional Airport, 30 minutes from Dubai tourism, hotels of all categories, all the International Airport, and a little over way to the five-star Ajman Palace, are two hours from Abu Dhabi International increasingly meeting market needs.

Airport. Investment into the emirate is Other five star resorts include the Ajman paying off, with guest visits in 2017 Q3 of Hotel, the emirate’s oldest luxury prop136,436 increasing to 157,696 in 2018 Q3. erty, complete with its own bowling alley

Goa

Department of Tourism, Government of Goa / AS2429

Popular holiday destination Goa attracted 481,007 international visitors in the first half of 2018, making it on track to eclipse the previous year’s total of 890,459 tourists.

Domestic tourism remains equally pivotal to the southern sunshine state with 6,895,234 visitors in 2017.

From its vibrant street markets to its gastronomical delights and vast coastline, there is much to experience in this tropical haven. With an array of beautiful temples and vibrant street life, it is the destination to relax and unwind. From its arts and literary festival to its vintage car festival, there is a year-round calendar of events in this south Indian escape.

For those seeking adventure, water sports and cycling trips abound while cookery courses or ayurvedic therapies make Goa a go-to destination for wellbeing.

Goa’s pipeline remains healthy with The Indian Hotels Company Limited (IHCL) recently announcing two hotels which will add 506 rooms.

The company is taking over the management of the 207-key Cidade de Goa, which will form a part of the new SeleQtions portfolio, and an additional 299 rooms will be added

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to the same complex under the Taj brand by the end of this year.

IHCL’s Ginger Hotels has been relaunched with a view to appealing to millennial travellers.

Other hospitality changes include Fairfield by Marriott Goa Anjuna, the brand’s first hotel in Goa. Located in the green hills of north Goa, the hotel

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Ajman Museum

A beach in Ajman

Hatta lake in Masfout

Adil Shah Palace is the oldest surviving building in Goa. It was built in the 1500s

by Yusuf Adil Shah of Bijapur has 130 rooms, F&B venues and indoor meeting space. Hilton is actively pushing The DoubleTree by Hilton – Panaji which overlooks the Mandovi River.

New top-end brand, The Postcard Hotel, has three hotels in Goa and is targeting up to 50 in the next five years.

Leading attractions include Calungate, Baga, Colva and Vagator beaches,

Aguada and Reis Mogos forts and Shri Mangueshi Temple. Visitors can also take cruises down the Mandovi River and experience Dudhsagar waterfalls.

A recent amendment to the Goa Registration of Tourist Trade Act has made it compulsory for online travel aggregators and hotels to register their business.

From its vibrant street markets to its gastronomical delights and vast coastline, there is much to experience in this tropical haven

A beach in Goa

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Destinations

Czech Republic

The Czech Republic is home to more than 2,000 castles and chateaux, with the striking Prague Castle the largest ancient castle in the world

Czech Tourist Authority – CzechTourism / EU5710

Over the course of the last three decades, the Czech Republic has emerged as one of Europe’s most popular destinations, with its capital Prague renowned for its natural beauty and fascinating cultural attractions.

But there is much more to the country that just its buzzing capital, those willing to venture away from the city will discover mineral springs in Karlovy Vary, a 13th century Gothic castle in Ceský Krumlov and a range of natural attractions in Krkonose National Park. Museumfilled Brno is also emerging as a popular destination for those wishing to learn more about the history of the country.

The varied terrain in the Czech Republic has led to hiking and skiing being key sectors, while the 12 UNESCO World Heritage Sites and cultural attractions have also acted as a powerful visitor magnet, particularly in architecturally stunning Prague. The capital is also known for its thriving nightlife, regularly attracting millions of visitors from across the globe. Last year, eight million tourists descended on the city, while a record 21.3 million people travelled to the country, up 1.3 million on 2017.

Much of the growth was attributed to a spike in Chinese tourists and more direct

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Prague

flights, as well as new flights between Prague and Astana which indicated a desire to broaden tourism away from the traditional core European markets.

With visitor numbers significantly rising, the hotel sector is responding with Meliá Hotels International recently opening Innside Prague Old Town, its first hotel in the Czech capital. Other openings include a 160-room Radisson Blu and the ‘casual chic’ Mama Shelter in the emerging neighbourhood. of Zdenek Edel.

Additionally, W Prague, partially housed in the renovated Grand Europa Hotel on Wenceslas Square, is scheduled to open late next year.

With 12 UNESCO World Heritage Sites, cultural heritage is a powerful visitor magnet, particularly in architecturally stunning Prague

Český Krumlov

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Destinations

Indonesia

The Ministry of Tourism of the Republic of Indonesia / AS2550

With so many destinations within a destination, Indonesia brings together nature, culture, heritage, island escapes and adventure travel. While many know the island of Bali, the country’s most visited destination, there is so much more to see and do across the country’s 1.9m sqkm. From the volcanic island of Lombok, full of hidden treasure and divine beaches, to one of its cultural capitals, Yogyakarta, known as the cradle of civilisation on Java, there is much beyond the Balinese island.

Madakaripura Waterfall

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Renowned for its beautiful beaches, Indonesia has a staggering 54,716 kilometres of coastline and is made up of 18,307 islands

Pura Ulun Danu temple

Indonesia is a huge nation comprised of hundreds of cultures derived from local regions, making it one of the most diverse countries in the world. And interest is growing. Tourist arrivals in Indonesia increased 5.22 percent year-on-year to 1.16 million people in January 2019.

Bali was the main destination, receiving around 452,000 tourists in January, followed by the capital, Jakarta (208,000) and the small island of Batam.

From thrilling caving adventures to exotic diving escapades, challenging volcano climbs, intriguing jungle treks, watersports, surfing and hiking, there is much to do across Indonesia’s array of destinations. And for those

From thrilling caving adventures to exotic diving escapades and challenging volcano climbs, there is much to do across Indonesia’s array of destinations looking to relax and unwind, spa holidays to yoga retreats, cooking courses to local dance and jazz festivals offer something to entertain, relax, excite and learn at every turn. The country’s therapeutic hot springs are dotted around the region while traditional Indonesian spa therapies are there to soothe and calm. Both on land and under water, an array of fascinating marine life is waiting to be discovered.

Wakatobi is widely recognised as

having the highest number of reef and fish species in the world. The islands are also famous as the largest barrier reef in Indonesia, second only to the Great Barrier Reef in Australia.

Meanwhile, the island of Flores is not only home to the fascinating Komodo Dragons, but also pristine waterfalls and lakes where visitors can kayak among the craggy coasts and explore mysterious caves. This makes it a fast growing but still little known attraction.

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Destinations

Maldives

The Maldives has 26 atolls and 1,190 islands of which 187 are inhabited, including 106 that are standalone luxury resorts

Maldives Marketing and Public Relations Corporation / AS2150

Whether visitors are seeking the seclusion and privacy of an island hideaway, the pampering of a spa resort or the thrills of white-knuckle watersports, the Maldives is a destination for all.

With continued year on year growth, the Maldives does not cease to draw people to its idyllic shores. From the end of Q3 2017 to the same time in 2018, visitor numbers grew by 8.3 percent, with a total of 1.3m visitors in 2017. Located in the Indian Ocean, the Maldives is unique for its geography and topography. Positioned on top of a vast underwater mountain

range, the Maldives have around 1190 islands and sandbanks. The pearl string like islands cover a land area of around 298sqkm, encircled by a crystal clear lagoon. The islands are protected by a natural reef structure, housing some of the world’s most fascinating diving spectacles. There is always something to do on this island paradise. From diving or snorkelling to canoeing and windsurfing, fishing to water skiing, the destination is a water sports haven. For those keen to learn more about Maldivian history and culture, there are multiple centuries-old

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With continued year on year growth, the Maldives does not cease to draw people to its idyllic shores

Hawksbill turtle

heritage sites just within walking distance of the landing jetty for Male, in addition to the National Museum which takes visitors through the islands’ long and rich history from medieval times through colonisation, right up to modern day. As expected, Maldivian cuisine – a fusion of

Overwater villas

Asian flavours and spices - thrives on the ocean, fish and coconuts the archetypal local ingredients of any good Maldivian meal. Visitors can also experience local culture through music and dance performances by villagers from surrounding islands, a tradition passed down from generation to generation with influences from as far afield as India, Africa and even some Arabic influence, a reflection of the diversity of Maldivian culture. Offering a range of accommodation options, guests can stay in guest houses, luxurious liveaboards, resorts or hotels.

Portugal Visit Portugal / EU5610

From culture and heritage to sports and outdoor adventure, Portugal is proud to call itself a destination for all. With 22 UNESCO protected heritage sites alone, from monuments to landscapes, its vast history blending a mixture of cultures and stories, makes Portugal a window to the past.

With African, American and Asian influences, there is a reason Portugal is known as one of the most interesting countries in Europe. This diversity can be seen from the Baroque churches to manueline cathedrals all the way to the Muslim tiling celebrated with its own museum. Portugal also offers a roadmap of temples and religious festivals of all faiths, whether visitors are interested from a spiritual calling or from a universal interest in the history of humankind, there is a wealth of history of those who have walked across Portugal’s treasured lands in centuries past.

Visitors can follow the Cathedral route, or discover Fatima, the capital of peace and one of the world’s most important Marian pilgrimage sites.

For families, not only is the year-round climate attractive, but with so much to do, the destination remains popular for families as well as young and old.

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Though small, at just 92,000sqkm, Portugal has 22 UNESCO protected heritage sites from monuments to landscapes; its vast history blending a mixture of cultures and stories

Both indoors and outdoors, there are The sanctuary of Fatima activities from museums to zoos, theme parks to water parks, surf lessons for the whole family or whale and dolphin watching at sea. The country’s pristine beaches offer conditions for all, whether visitors are looking for calm, clear waters, or surfers and water sports fans are chasing the waves, but the country’s beaches boast numerous EU blue flags awarded for their cleanliness.

Those looking for The variety of the active adventures have no shortage of choices. landscapes and species With its world-class is vast; from towering golf courses or impresmountains and plains to sive hikes, rock climbing or cycling, canoeing a jagged coastline and or health and wellbevolcanic islands ing retreats away from the hustle and bustle of the city, the climate makes Portugal the perfect place to be in the great outdoors.

Though small, at just 92,000 sqkm, the variety of the landscapes and species is vast; from towering mountains and huge plains to a jagged coastline and volcanic islands. And clearly, word is spreading, with visitor numbers rising from 19.8 million in 2015 to 24.6 million in 2017.

Madeira

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Vox Pops

What the exhibitors say...

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As Arabian Travel Market 2019 opens its doors, a selection of international exhibitors share their goals and ambitions for this year’s show

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DAVID HARB General Manager

SIMON COOMBS President and CEO

SANDRO MAZZA General Manager

AMMAR KANAAN Group General Manager

HILTON DUBAI AL HABTOOR CITY & V HOTEL DUBAI, CURIO COLLECTION BY HILTON “ATM is a very important trade show for Hilton Dubai Al Habtoor City and V Hotel Dubai as it extends us the opportunity to connect and develop relations with our international travel industry partners, open our hotels up to new and existing markets and drive business. With 23 restaurants and bars, two spas, various leisure facilities and La Perle by Dragone next door, the Al Habtoor City hotels are a perfect choice for leisure travellers in the region.”

HYATT REGENCY DUBAI “ATM is an effective platform to connect with visitors from around the world and this year, we will create awareness about our hotel’s location near the upcoming dynamic Deira Waterfront area. We will also highlight the unique dining experiences we offer at Al Dawaar, Dubai’s only revolving restaurant, and Miyako, an authentic Japanese restaurant. We would also like to explore potential business opportunities in new markets as well as strengthen our existing partnerships with the GCC, UK and Germany.”

SHAZA HOTELS “Shaza Hotels is the number one luxury operator offering true Arabian hospitality in the region and this year, we will be opening six new properties.

We are very excited to expand our presence in the GCC with both of our brands, Shaza Hotels and Mysk by Shaza, while also showcasing our latest developments at ATM. The upcoming properties will diversify the brand’s offering with a unique mix of hotels, resorts and retreats, some of which will allow tourists to discover the hidden gems of the Arabian Peninsula.”

SHANGRI-LA AL HUSN RESORT & SPA “As the key trade show, important announcements are made at ATM and there are also learning opportunities and updates on trends impacting the industry, future innovation, digital disruption and technological advances during the seminars and panel discussions. We look forward to meeting our supportive clients while identifying new potential market opportunities for Shangri-La Al Husn Resort & Spa and nurturing connections to drive business into the hotel.”

CENTRAL HOTELS “ATM 2019 will be the perfect platform for us to showcase and promote our existing and upcoming portfolio of hotels as well as expand the network of Central Hotels by securing new business partnerships. In 2018, we successfully launched two outstanding five-star properties in Dubai. Continuing our expansion, this year, we are going to raise the curtains on another luxurious hotel in Dubai – C Central The Palm. In addition, we have three other fabulous properties under development in the emirates.”

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MOHAMED AWADALLA Chief Executive Officer

THE ST. REGIS ABU DHABI “ATM brings the travel industry together and provides excellent opportunities to meet new customers and strengthen relationships with existing ones. As Abu Dhabi grows its reputation as a unique leisure and culture destination, we hope that this event will help us in further establishing The St. Regis Abu Dhabi as the capital’s finest urban resort. We also aim at finding new partnerships with luxury operators, not only in the Middle East, Europe and Asia, but also in emerging source markets for the UAE.”

TIME HOTELS “ATM provides us with an excellent opportunity to network with our trade partners, our peers, the local, regional and international press and, of course, our valued stakeholders.

This year, we are highlighting our pipeline of property launches, with new openings planned across the UAE, as well as other properties throughout the wider MENA region – taking our total portfolio to 20 properties by the end of 2020. In addition, we will also highlight our growing roster of Corporate Social Responsibility (CSR) initiatives.”

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SAID AHMED BAKI Chief Executive Officer & Founder

H.E. DR. ABED AL RAZZAQ ARABIYAT Managing Director

CLAVIGER MIDDLE EAST “We are extremely delighted to take part in the 26th edition of ATM. Our participation is a great opportunity to introduce the values and visions of Claviger as one of the leading sales, marketing and communications consulting firms in the region.

We are proud to cooperate with 23 international hotel brands besides numerous future projects in the pipeline. This exhibition is an occasion to meet our peers, our partners and share our experiences in an industry that is getting more competitive.”

JORDAN TOURISM BOARD “Jordan Tourism Board (JTB) considers ATM as the best travel fair in the MENA region in terms of quality meetings with various service providers and buyers.

Every year, JTB aims to solidify mutual collaboration between Jordanian co-exhibitors and their GCC partners, enhancing its brand awareness and introducing newly-updated tourist experiences. JTB also aims to increase its brand awareness and create better business opportunities between buyers from GCC.”

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ADAM HARVEY Director of Sales & Marketing

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MATTHEW JAMES BOUCHER Acting Chief Executive Officer ABU DHABI T10 “It’s fantastic to be exhibiting at ATM this year and we are proud to showcase a new event in the Abu Dhabi portfolio called the Abu Dhabi T10, which is a short form international cricket event taking place this year from October 23 to November 3 at Zayed Cricket Stadium. We’ve partnered with Department of Culture and Tourism – Abu Dhabi and we’re very kindly being hosted on the stand. We’re here to talk to tour operators and DMCs. It’s the first step towards the international promotion of the event and we’re very happy to be here.”

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MARHABA

A resort experience combined with the thrills of adventure in the middle of the central desert of Sharjah

+971 6 519 5938 | myskhotels.com |

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WHERE WISE MEN TURNED THE DESERT GREEN you c an sti l l find the ir ancient irrigation systems, gi vi n g l i f e to acr e s of pal m-f ri n ge d tr anquility .

Look u p an d y ou’ll se e th e f ru i t of those se ttle r s w h o m an age d to br ing wate r an d stren gth whe r e once th ere w as only sand.

YOUR E X T RAORDI NA RY STORY

Al Ain Oasis, UNESCO World Heritage Site #InAbuDhabi

visitabudhabi.ae

Visit Stand ME2115 and ME2250 To Find Your Extraordinary Story #InAbuDhabi

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