ATM Dailies 2018 - Day 2 by npimedia fz llc

It’s travel, but not as we know it Rapid technological advances and new modes of transport will transform region-wide travel and set global benchmarks The way in which we travel in the Middle East is set to rapidly evolve, revealed industry experts on day one of Arabian Travel Market, with alternative types of transport, big data and artificial intelligence transforming the passenger experience beyond recognition. From cutting-edge Hyperloop systems, which will facilitate ultra-fast travel in the UAE and around the Gulf, to predictive

technologies that create a seamless and more personalised journey on the ground, at the airport and in the air, the region is pioneering future travel experiences that will set global standards. Top executives from Emirates, Dubai Airports and Virgin Hyperloop One revealed some of the advanced passenger-focused innovations they had planned for the region

at ATM’s opening conference session on the Global Stage, entitled ‘Future Travel Experiences’. Plans to build a lightning-speed Hyperloop system connecting Dubai and Abu Dhabi, as well as other major cities around the Gulf, are already under serious consideration. Harj Dhaliwal, Managing Director Middle East and India Operations, Virgin Hyperloop One, stressed it would help tourists “travel farther and faster – all for an affordable price. “Imagine the potential of travelling between cities throughout the GCC in under two hours – visitors could make Dubai their ‘base’ and take day trips to Abu Dhabi, Riyadh and Muscat with little hassle.” The system moves people and cargo in pods propelled by magnets and solar energy at speeds of 1,200 kilometres per hour and is one of many cutting-edge transport initiatives planned for the Middle East. Others include a high-speed railway, major airport upgrades and, in Dubai, driverless public transport including air taxis - part of the government’s plan to make 25 percent of all journeys autonomous by 2030. “New technologies like artificial intelligence, machine learning, robotics, hardware advancements, and big data are giving rise to new forms of personal and mass transportation like Hyperloop. In the future, these predictive technologies will anticipate travel patterns and demands without any human involvement,” added Dhaliwal. Emirates, a global trailblazer of aviation innovation, is looking at ways to leverage data to “hyper-personalise” the passenger experience, giving customers “what they want, when they want it”, explained the company’s Chief Digital and Innovation Officer, Christoph Mueller. He is spearheading the full digitalisation of the entire Emirates business model, with the company currently trialling a gamechanging prototype machine that will eventually use AI to predict both passenger CONTINUED ON PAGE 5

A royal start to ATM’s 25th edition The 25th edition of Arabian Travel Market started on a high note yesterday with His Highness Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai, officially opening the event. Following a royal ribbon-cutting ceremony, Sheikh Maktoum and his delegation toured the Middle East’s largest travel trade event, which this year boasts more than 2,500 exhibiting companies and features the biggest hotel exhibition space in the show’s 25-year history, accounting for some 20 percent of floorspace.

His Highness was introduced to several exhibitors by His Excellency Helal Almarri, Director General of Dubai’s Department of Tourism & Commerce Marketing (DTCM), who conducted an extensive show tour, visiting stands such as Dubai Parks and Resorts and Emirates, to name a few. More than 150 countries are represented at ATM 2018 and at least 40,000 attendees are anticipated during the fourday event (April 22 to 25). Day one attendance figures put the show firmly on track to meet this target,

demonstrating how the Middle East’s travel and tourism sector continues to thrive. The first day of the show, which this year has Responsible Tourism as the theme, also saw a stellar line-up of travel industry experts take to the Global Stage as the ATM conference programme got underway. It kicked off with a high-profile selection of technology professionals from Emirates, Dubai Airports and Virgin Hyperloop One, who explained how the way we travel is set to rapidly evolve over the next few years, thanks to new modes of transport and technological advancements including AI. CONTINUED ON PAGE 5

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Inspiring spaces

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Looking at smart tourism

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Cultural attractions

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Welcome

It’s travel, but not as we know it CONTINUED FROM PAGE 1

behaviour and flight punctuality based on historical data. The international carrier is also working with key stakeholders such as Dubai Airports to streamline the passenger experience at every touchpoint. Areas of focus include efficient check-in, smart luggage tags, biometric immigration screening, customised messaging to help passengers navigate the airport and a more intuitive boarding process. Data sharing will be crucial to making this happen, explained Michael Ibbitson, Executive Vice President, Infrastructure and

A royal start to ATM’s 25th edition CONTINUED FROM PAGE 1

Other hot topics on yesterday’s agenda ranged from smart destinations using big data to attract quality visitors, to distribution trends and savvy marketing strategies for capturing the attention of Chinese millennials. But perhaps the most poignant moment was when ATM’s Responsible Tourism advisor, Harold Goodwin, led a panel session discussing how the hospitality sector would address

Technology, Dubai Airports. He revealed that in the future, all major industry partners, from airport and airlines to hotels and attractions could refer to one global database featuring essential customer data and preferences. “Your airline boarding pass could also become your hotel key card and your entrance ticket to a theme park,” he added. Dubai Airpor ts is also in discussions with Virgin Hyperloop One to include both Dubai airport facilities – Dubai International (DXB) and Al Maktoum International (DWC) – in its proposed pan-UAE network. “With a journey time of around six to seven minutes between the two, we can leverage both assets

environmental challenges such as carbon, water and waste over the next 25 years. His panellists also discussed the influence of the experiential economy and how the sector would respond to demand for more authentic local experiences, creating more jobs and preserving history, culture and heritage. “Responsible experiential travel is key. Hotels must and will work on creating responsible experiences for guests – ones that preserve the local culture and tradition. This will be extra valuable and authentic in a time

for growth, effectively creating one hub. It would enable airlines like Emirates to operate out of both while we continue to build DWC,” said Ibbitson. If plans for both Hyperloop and data sharing come to fruition, in the future, passengers could check in at other emirates, jump on the Hyperloop and fly out of either airport. Another major aviation player, Etihad Airways, is also using ATM as a platform to showcase new technology, with world-famous humanoid robot Sophia making an appearance on the airline’s stand. Renowned for speaking at the United Nations and interviewing celebrities and world leaders alike, AI-powered Sophia took part in a one-on-one interview with host Damian Watson, Head of Station at Abu Dhabi Media Company, to discuss the future of innovation and technology in aviation. Visitors to Etihad’s ATM stand can also experience SkyLights Aero Virtual Reality (VR) entertainment technology, which the airline is currently trialling at its flagship First Class Lounge and Spa, and Business Class Premium Lounge at Abu Dhabi International Airport. SkyLights is working closely with the carrier to transform its in-flight and ground experience using the latest VR technology.

when everything is standardised and globalised,” stressed Inge Huijbrechts, Global Vice President Responsible Business, Radisson Hotel Group. He said virtual reality would change how consumers choose and experience travel, used in conjunction with 3D to create on-site hotel visits, thus minimising the carbon footprint, while artificial intelligence would be adopted to create “uniquely personalised guest experiences, even before they arrive, so that hospitality staff can focus on more complex and valuable interactions”.

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The Arabian Travel Market show dailies are published on behalf of:

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News

Hospitality Management Holding to launch new environmentally responsible ECOS Hotel As part of its robust expansion plans, Hospitality Management Holding (HMH) has signed an agreement to manage an environmentally responsible property in the UAE under its brand, ECOS Hotels. The 320-key property will be located in Al Furjan, Dubai and is due to open before 2020 in preparation for Expo 2020 Dubai. In line with all ECOS Hotels, the venue will combine a unique design with sound ecological practices that signify efficiency and simplicity. “The new property being developed in the UAE will be the first ECOS in our portfolio, marking the debut of our eco-conscious practices in the hospitality sector,” said Brett Schafer, Chief Executive Officer, Faisal Holding (the co-owner of HMH with Manafa). “We are confident that with HMH’s hospitality expertise, the new ECOS will make for a competitive new attraction and prove to be a very important asset for HMH and the communities in which we operate.” Aboudi Asali, Chief Executive Officer, HMH, added: “HMH’s new property further underlines the group’s commitment to grow in the UAE, which

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Aboudi Asali

is a very strategic market for us, as well as the wider GCC and MENA regions. “We are thrilled to present the group’s first environmentally responsible chain of hotels through the ECOS Hotel, which is designed for the new world. The sustainable design philosophy of ECOS Hotels will enhance our already impressive portfolio.” The new ECOS Hotel will bring the portfolio of HMH-managed hotels to 18, a major milestone in the brand’s strategy to maintain its competitive edge as the largest operator in the region in the specialised dry segment. VISIT STAND HC0530

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News

Al Hokair Group to bolster its entertainment offering Six new amusement centres set to open in Saudi Arabia this year

Al Hokair Group, one of Saudi Arabia’s leading names in hospitality and entertainment, has unveiled its latest developments and expansion plans for the sector. With the growth of entertainment parks and amusement attractions driving tourism at an unprecedented pace across the GCC region, Al Hokair Group will be expanding its portfolio in Saudi Arabia and the UAE.

“Having played a pivotal role in the development of family entertainment centres in Saudi Arabia, we are well placed to take advantage of the massive opportunities opening up in the sector,” said Sami Al Hokair, Managing Director, Al Hokair Group. “Growth of tourism in the region is generating greater demand for such destinations. At Al Hokair, we offer a unique mix of themed attractions

and experiences and will soon be expanding our footprint in the region with the addition of new locations.” Commenting on the expansion plans, Omar Samara, CEO of Al Hokair Group, said: “We have come a long way to realise our ambition of becoming a leading name in the amusement industry in the last five decades. Today, our entertainment division offers unlimited attractions for families taking into account the varied interests of the diverse age groups. “To start with, we were the first provider of safe entertainment in Saudi Arabia and now we have a portfolio of 80-plus amusement centres spread across the kingdom and the UAE.” Capitalising on the growing demand for family entertainment in the region, eight new entertainment centres were added over the past 12 months in Saudi Arabia with an additional six new locations planned to open this year. Along with the continued expansion of activities across Saudi Arabia and the UAE, the group is also eager to tap

Mishal Abdulmohsen Al Hokair

into opportunities in various other parts of the Middle East and North Africa. Mishal Abdulmohsen Al Hokair, Deputy CEO & General Manager of Al Hokair Entertainment Division, said: “We remain faithful to our core objective of providing well-certified quality service to our customers. My father Sheikh Abdulmohsin Al Hokair always said our goal was simply ‘to bring smiles’ and that remains integral to our philosophy. “Our upcoming projects will offer many new exciting games and experiences for players. In addition to entertainment, they have also been chosen and developed to provide ‘edutainment’ value to users.” VISIT STAND HC0570

Tokyo to target UAE holidaymakers CodeGen to debut web-enabling

In an effort to encourage more visitors from the UAE and other Gulf countries to visit Tokyo, the Tokyo Metropolitan Government and Tokyo Convention & Visitors Bureau are exhibiting at Arabian Travel Market for the very first time. The delegation is promoting the city’s unique mix of tradition, exciting urban culture, shops, dining options and the latest attractions to travel industry professionals attending the exhibition. The capital of Japan, Tokyo consists of several large areas, including Ginza where visitors can enjoy some retail

therapy at the dozens of department stores and luxury brand shops. The buzzing district of Shinjuku has become known as the ‘new centre of Tokyo’ because of its host of modern attractions, while Asakusa is more reminiscent of a traditional Japanese town. Thanks to daily direct flights with Emirates from Dubai to both Tokyo’s Haneda Airport and Narita International Airport, and with Etihad Airways flying from Abu Dhabi to Narita International Airport, the city is not only easily accessible, but open and welcoming to international guests from all backgrounds. “It is an exciting time to visit Tokyo thanks to Japan hosting the Rugby World Cup next year and the Tokyo Olympic and Paralympic Games in 2020,” said Akito Tadokoro, Director of Tourist Promotion Department, Tokyo Convention & Visitors Bureau. “With a visa waiver arrangement introduced last year for UAE nationals, it is easier than ever to visit Tokyo. “In addition to exhibiting at ATM, we will conduct the Tokyo Tourism Seminar at Novotel World Trade Centre on April 23. We hope to see many travel industry professionals from the UAE and other Middle East countries in order to establish mutually prosperous relationships.” VISIT STAND AS2422

frameworks at this year’s show For the very first time, delegates at this year’s Arabian Travel Market have the chance to experience demonstrations of cutting-edge software innovations from leading travel technology provider, CodeGen. The company is showcasing TravelBox, TravelBox Surf and its latest artificial intelligence-led solutions, branded under the FLAIR banner. Its industry leading experts are also on hand to demonstrate how CodeGen’s suite of products can increase revenues and improve conversion rates. TravelBox Surf is an online solution combining personalisation, intelligent search capability and

additional post-booking functionality. Meanwhile, FLAIR is CogeGen’s latest software, with its framework built with artificial intelligence meaning it can be used to leverage every byte of data to uncover insights from customer feedback and client profiles to competitor price comparison. “We are thrilled to be showcasing at Arabian Travel Market for the first time and we’re certain visitors will be impressed with CodeGen’s suite of software solutions for their businesses.” said Mark Melzack, Senior Sales and Marketing Manager, CodeGen. VISIT STAND TT1665

News

Wyndham meets demand for mid-range hotels in the UAE The demand for mid-range hospitality options is growing in Dubai, as the emirate continues to welcome travellers from all over the world. It’s a demand that Wyndham Hotel Group is poised to meet, with four-star properties located in two hotspots: Wyndham Dubai Marina and TRYP by Wyndham Dubai in Barsha Heights. According to Dino Van Eeckhaut, Cluster General Manager, Wyndham Dubai Marina and TRYP by Wyndham Dubai, the desire for mid-market hotels

reflects a wider industry trend: the growing popularity of experiential travel. “There has been an increasing demand for mid-market properties from travellers who wish to experience the city and allocate funds primarily to this interest,” said Van Eeckhaut. “Such travellers do not require five-star accommodation, and we provide them with a comfortable stay, complemented by a high service standard.” VISIT STAND HC0605

Yas Waterworld announces new 5D attraction opening this summer Yas Waterworld Abu Dhabi will introduce a first-of-its kind attraction to the UAE when Cinesplash opens at the waterpark in July. The new attraction will allow guests to follow the story of the ‘Legend of the Lost Pearl’ through a 3D film that includes special effects including spraying water, fountains and waterfalls. There will also be lighted bubbles in the theatre walls and ceiling, while ground fog, wind effects and three degrees of

motion will ensure guests are fully submerged in the adventure. Bianca Sammut, General Manager, Yas Waterworld said: “We are happy to reveal Yas Waterworld’s newest experience, Cinesplash. This is undoubtedly one of the most exciting new additions to our line-up of experiences and we are very proud to be the first water park to introduce this attraction to our guests in the region.” VISIT STAND ME2350

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At TIME Hotels, our simple approach to hospitality means that you can always expect to receive the warmest welcome straight from the heart and an uncomplicated yet professional service delivery. Whether for business or leisure, short-stay or long-stay, we currently have four different property brands represented across a growing portfolio of properties. To find out more about our present and future locations, visit our website or come talk to us at ATM 2018, Stand HC 1255.

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News

White-Label Concierge Technology launches at ATM

Myconcierge.com has tied up with White-Label Concierge Technology to introduce a full-service online marketing and operations platform for tour companies, DMCs, concierges, hotels, airlines, limousine companies and other travel companies at ATM. The revolutionary software integrates a white-label website with

a members’ area enabling secure login for customers, a branded WhatsApp-style mobile chat linked with a CRM and reservations software, email marketing, online payment, loyalty points and much more. Commenting on the launch, Mark Wallis, CEO said: “ATM is the ideal platform for us to be introducing our

Increase in UAE visitors to Finland

software focused on companies working within the luxury market. We feel it will be a game-changer as it facilitates personal care and attention through a robust platform that provides a complete marketing, communications and operations solution out-of-thebox with full hosting and support.” Rob Nicholas, CEO of myconcierge. com, added: “One of the most exciting aspects of this software is the ability to create Private Trusted Networks, which enables companies to work together across geographies and service sectors. This is done in a way that is both convenient for the customer and transparent to the organisations working together.” Product presentations are available at the myconcierge.com stand, where the CEOs of both companies will be meeting clients and offering a special launch promotion with unlimited user licences and 14 months for the price of 12. Further information is available on www.whitelabel-concierge.com.

The Finnish tourissm authority, Visit Finland, has highlighted a rise in global and UAE visitor numbers as the government entity made its debut on the exhibition floor at ATM 2018. Speaking at a press conference, Visit Finland representative Teemu Ahola said: “2017 was another excellent year for the Finnish tourism industry with nearly 22 million visitors. “This year, we have already seen an increase in visitors of 3.1 percent compared to this time last year, so we are confident our tourism numbers will eclipse the successes of 2017.” The uptick in UAE visitors is in part due to an increase in direct flights to the Finnish capital, Helsinki. Finnair, the national carrier of Finland, has committed to repeating its Dubai to Helsinki route later this year, flying between October 2018 and March 2019. Finland has long been a popular destination within the European market, however Visit Finland is keen to explore other markets, especially the Middle East.

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Marriott International makes another big move in Africa

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Marriott International is rolling out a rapid expansion as it plans to open more than 200 hotels across Africa by 2022. Already present in 20 African countries, the chain aims to have 37,000 rooms open, or in the pipeline, within the next four years, securing a foothold in a dynamic new market. “Africa today makes a very compelling story. We are seeing unprecedented traction for our brands, driving our momentum,” said Alex Kyriakidis, President and Managing Director, Middle East and Africa, Marriott International. “We have always believed in the potential of Africa and the opportunities

the continent has to offer. With economic growth, a rising middle class and rapid urbanisation, the demand for travel and high-quality lodging is growing, providing us with a significant opportunity to enhance our footprint.” Marriott International’s new growth plan, which will input substantial investment equating to around US$8.5 billion (AED31.7 billion), anticipates the launch of properties in Benin, Botswana, Madagascar, Mali, Mauritania and Senegal. Deals for 1,300 new rooms have already been signed, including three hotels in the Ivory Coast. VISIT STAND AS2054

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News

Swiss-Belhotel pushes ahead with expansion

Deal for a Saudi Arabian Rove property is inked

Emaar Properties takes contemporary hospitality brand to Saudi Arabia Rove Hotels is poised to make its mark in Saudi Arabia next year, with a property located in the Bay La Sun waterfront district of King Abdullah Economic City (KAEC). Rove Hotels is a joint venture between Meraas Holdings and Emaar Properties, and the opening is the first under the contemporary mid-scale lifestyle brand outside of the UAE. The hotel will feature 240 rooms, fitness centres for ladies and gentlemen, a host of restaurants and a wide range of lifestyle amenities. Construction is due to start at the end of 2018,

with the opening of the property scheduled for the following year. Olivier Harnisch, Chief Executive Officer, Emaar Hospitality Group, said: “Rove King Abdullah Economic City brings the concept of contemporary mid-scale hospitality experiences to the kingdom. “Its location in the up and coming hub of KAEC will make it a preferred choice for the young and trendy, as well as for travellers seeking value in a premier setting.” VISIT STAND HC0220

Recognising the importance of Saudi Arabia’s growing tourism market, half of the pipelined projects this year for Swiss-Belhotel International are set for the kingdom. The group has five properties, featuring more than 1,200 rooms, under development in the Gulf powerhouse. Laurent A. Voivenel, Senior Vice President, Operations and Development for the Middle East, Africa and India, Swiss-Belhotel International, said: “KSA is a very significant market for us, with 35 percent of our development pipeline concentrated in the kingdom. “Out of the six hotels opening this year, three are located in Saudi Arabia. Two of these will be in Riyadh. In addition, we will be making our debut in the second half of 2018 in Makkah with Swiss-Belhotel Al Aziziya Makkah.” The Saudi Arabian hospitality sector is set to grow at 13.5 percent compound annual growth rate per annum up to 2022. Widespread investment in tourism and infrastructure, with the goal of attracting 30 million visitors annually by 2030, is driving demand for quality accommodation. With 40,020 keys in 89 projects, the country currently has the most hotel rooms under construction in the Middle East and North Africa. Voivenel added: “Saudi Arabia is a market that is currently undersupplied in terms of hotels and is, therefore,

Laurent A. Voivenel

projected to show strong growth over the next few years. We are extremely keen to take advantage of this massive opportunity. “Our expansion in Saudi Arabia, like the rest of the region, demonstrates the confidence of owners in the strength of our brands. At Swiss-Belhotel International, with 14 well established brands, we are equipped to meet the needs of every segment of the kingdom’s hotel sector. We believe our upcoming hotels will add tremendous value to our growing presence in the country.” VISIT STAND HC1130

Sustainable tourism is key to future of hospitality sector Responsible Tourism is the theme of Arabian Travel Market 2018, and it is a key factor to consider for the future of the industry. During an informative session entitled ‘The Hospitality Sector - The Next 25 Years’, a panel of experts led

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by Harold Goodwin, WTM Responsible Tourism Advisor, examined the ways in which travel and tourism will evolve in the coming decades, with an emphasis on sustainability. “Responsible tourism is no longer a niche topic,” said Goodwin.

“It is becoming an increasingly mainstream issue, and it is important that we all play our part in ensuring that the travel experiences and opportunities we enjoy can be made available to the next generation.” Maitha bint Saif Al Mahrouqi, Undersecretary of the Sultanate, Oman’s Ministry of Tourism, noted the importance of balancing the growth of tourism with the preservation of cultural integrity. She said: “We must ask ourselves, how can we diversify our economy and still preserve our heritage and our culture? We have been careful to provide for tourists – for example, in our infrastructure and hospitality– while still maintaining our authenticity and protecting our environment.” Inge Huijbrechts, Global Vice President, Responsible Business, Radisson Hotel Group, spoke of the ways in which technology will enable a more sustainable future for the travel sector. “Virtual reality will change how we choose our travel experiences.

We will be able to use VR and 3D for on-site visits, minimising our carbon footprint,” said Huijbrechts. “Experiential travel needs to become more responsible. Hotels can and must focus on creating eco-conscious experiences for guests, ones that preserve and benefit the local community. This authenticity will be extra valuable in a time when everything is increasingly standardised and globalised.”

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Anantara debuts in South America Anantara Hotels, Resorts & Spas is making its first foray into the South American market with the launch of a luxury property in Brazil. Anantara Maraú Bahia Resort will open this year, becoming the first Asian hotel flagship to

establish a presence in Brazil. Situated on the renovated site of the former Kiaroa Eco-Luxury Resort, the new hotel boasts a beachside setting beside the beautiful Bay of Camamu on the Maraú Peninsula in Bahia, along a spectacular stretch of Atlantic coastline.

Dillip Rajakarier, CEO, Minor Hotels, said: “We are really thrilled to be announcing our first Anantara in South America in Bahia, Brazil. “The boutique 30-room resort will be the perfect addition to the luxury Anantara portfolio and represents Anantara’s first footprint over the Atlantic Ocean as the premier property in the Americas. We are excited to see this property launch in mid-2018 and bring the brand’s authentic luxury to Brazil.” Guests can engage in a variety of adventurous pursuits while exploring the surrounding countryside, with surfing, paddleboarding, scuba diving, quad biking and horse riding among the activities available. The luxury property has 30 guest rooms, suites and bungalows boasting beachfront and garden settings, with some including a private pool. The resort also offers an expansive shared pool, gym, tennis courts and beach volleyball facilities plus an Anantara Spa offering signature treatments.

The Middle East is one of the fastest growing source markets for Philippines tourism, which saw almost a 12 percent increase during the first 10 months of 2017 compared to the previous year. Keen to maximise on the growth, the Department of Tourism (DOT) in the Philippines is now developing strategic partnerships with key stakeholders in the Middle East. DOT statistics recorded an overall figure of 4,908,017 visitors to the country from January to October 2016, rising to 5,474,310 in the same 10-month period last year. A corresponding jump in tourism revenue saw a doubledigit rise of 36 percent on the previous year’s earnings. The UAE and Saudi Arabia are the largest source markets from the region, accounting for 54,716 and 16,399 visitors to the Philippines respectively. By the end of 2018, DOT anticipates that there will be at least 100,000 tourist arrivals from the Middle East. VISIT STAND AS2320

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Philippines grows Middle Eastern tourism

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Dusit Thani Dubai

Dusit International announce major expansion plans Dusit International, one of Thailand’s foremost hotel and property development companies, has announced significant expansion plans that will see the brand’s portfolio grow to more than 75 properties worldwide. Currently operating 27 hotels across four existing brands in eight countries, there are in excess of 50 confirmed projects in the pipeline in key destinations including China, Indonesia, Oman, Philippines, Saudi Arabia, Singapore, Thailand and the UAE.

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Adding to the company’s strong presence in the Middle East, Dusit International will open its first property in the Kingdom of Bahrain with the dusitD2 City Centre Bahrain, which is scheduled for completion in the fourth quarter of this year. The contemporary leisure and business hotel will feature 195 rooms and will be conveniently located near Bahrain International Airport. Internationally, three key properties are set to open over the next 12 months

with Dusit Thani Laguna Singapore, the company’s first hotel in the country, dusitD2 Yarkay Thimphu, Bhutan and Dusit Princess Moonrise Beach Resort Phu Quoc, Vietnam. Additionally, the recently introduced ASAI Hotels, a distinctive new brand that promises authentic local experiences, will officially launch in the first quarter of 2019 in Bangkok’s popular Chatuchak Market. Alongside ASAI Chatuchak, five more properties have already been announced with three ASAI properties in Cebu, Philippines, one hotel in Yangon, Myanmar, and a second hotel in Bangkok.

Looking to the future As the hospitality industry continues to evolve apace, a special session on the Global Stage today at 2.40pm will look at the impact of technological and social changes. Bringing together some of the region’s leading names from top hotel companies, the panel discussion, entitled ‘The Hotel Landscape of the Future’, will tackle topics including the new wave of hip lifestyle properties, and how the industry plans to adapt to the new types of tourists visiting the region. The session will also take a forward look at the new brands and concepts poised to enter the region, as well as the role that technology such as AI will play. Sustainability in hospitality will also feature heavily in today’s session. Panellists set to take part include Olivier Harnisch, Chief Executive Officer, Emaar Hospitality Group, Richard Wiegmann, Managing Director & Chief Commercial Officer, EMEA Sabre Hospitality Solutions and John Rogers, Global Head, Senior Vice President, Brands and Franchise Operations, EMEA, Hilton.

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News

Record year for tourism in Dubai

The emirate is on track to reach its 2020 goals Stellar 2017 tourism results have placed Dubai in prime position to reach annual visitor targets of 20 million overnight guests by 2020. Marking a record year, 2017 saw a total of 15.8 million international overnight visitors to the emirate – the highest number yet. Data published by Dubai’s Department of Tourism and Commerce Marketing (DTCM) revealed that the

emirate saw a 6.2 percent year-onyear increase in international overnight visitors in 2017, building on a 5 percent growth in the previous year. HE Helal Saeed Almarri, Director General of DTCM, said: “The emirate has continued to capture a share of the global outbound travel market, complemented by a significant increase in tourism-driven economic contribution to the country’s GDP.

“Our strong 6.2 percent growth in 2017 has allowed us to ramp up the pace towards meeting our 2020 targets, and today Dubai’s travel and tourism sector is well positioned to offer a superlative destination experience.” India is the largest source market, contributing 2.1 million visitors in 2017. Saudi Arabia is in second place, with 1.53 million tourists last year, while the UK saw the next largest number, with 1.27 million tourists visiting the emirate. The growth has fuelled positive projections for Dubai’s hotel sector, with occupied room nights set to reach 35.5 million annually in the emirate. “Dubai’s hotel industry remains at the forefront of efforts to drive tourism growth as we work towards realising our 2020 goals,” added Almarri. VISIT STAND ME3110, ME3140

VISITORS AT ATM

1994 7,000 attendees

2002 11,418 attendees

2010

14,835 attendees

2017

28,250 attendees

Chinese millennials in the spotlight during ATM

Regional expansion continues for Radisson With a fifth opening in Jeddah and a new property in the heart of bustling Beirut, Radisson Blu is forging ahead with its Middle East expansion plans. In January, the brand launched an additional property in Jeddah, responding to a mounting demand for accommodation in Saudi Arabia’s most cosmopolitan city. The new hotel

occupies a prime position on the popular North Corniche, within easy reach of Jeddah’s new waterfront development. The 150-room Radisson Blu Hotel, Jeddah Corniche is also within walking distance of the Red Sea Mall and a short drive from King Abdulaziz International Airport. This latest project takes the number of Carlson Rezidor Hotel Group

properties in Saudi Arabia to 38, with a total of 10,000 rooms in operation or under development in the country. “The kingdom’s drive towards economic diversification has seen some recent high-profile announcements with its ambitious vision to create a world-class tourism destination,” said Tim Cordon, Area Senior Vice President, Middle East, Turkey and Africa, Carlson Rezidor Hotel Group. “As one of the fastest growing hotel companies in Saudi Arabia, and with a diversified portfolio, we are committed to supporting this growth across all market segments,” Radisson Blu has also expanded in the Lebanese capital with the launch of its second Beirut hotel. Radisson Blu Hotel, Beirut Verdun is located in the fashionable Verdun district, near the city’s major retail attractions. “We are delighted to open our second Radisson Blu hotel in Beirut, one of the region’s most vibrant capital cities and one with a rich history,” added Cordon.

This year an estimated 154 million Chinese tourists are expected to travel abroad and the first day of ATM 2018 saw Chloé Reuter, Founder & CEO, Reuter Communications, share insights into the marketing strategies travel companies in the MENA region can adopt to tap into the Chinese millennial market. Simon Press, Senior Exhibition Director, ATM, said: “The outbound Chinese market represents a vast, untapped pool of affluent and adventurous travellers and the GCC has been a destination of choice for years.” A special discussion panel will be held in the Travel Tech Theatre at 12.45pm today, exploring the opportunities surrounding China’s luxury travellers.

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Seminar Schedule

ATM Global Stage Monday 23rd April

11.00-11.40 Inspiring the explorers - Destination Instagram People who love to travel are always on the lookout for inspiration and ideas. Instagram is where their adventure begins. The social media platform is a thriving international community and is the perfect home for people with a passion for travelling. Travel plans are made, shared, and made again on Instagram, making it the perfect place for brands to inspire key audiences. In fact, with 67 percent of travel lovers discovering inspiration for their next trip on Instagram (1) it helps businesses to reach the right people, at the right time during their travel planning and journey. Terry Kane, Head of Travel, Facebook and Instagram, will demonstrate the unique opportunities that Instagram has created for businesses and marketers to connect with these highly-engaged audiences. (1)“Instagram Passions” by Coherency (Facebook-commissioned study of 1,662

people aged 18-65 in the US), Oct 2016. Speakers: Terry Kane, Head of Travel, Facebook and Instagram 12.00-13.00 Aviation Panel Hear experts in the industry talk about trends, strategies and the Middle East market, and what challenges and opportunities they face. Moderator: Alan Peaford, Editor-in-Chief, Arabian Aerospace Speakers: Mr. Sanjay Kumar, Chief Commercial Officer, IndiGo (Interglobe Aviation Ltd.); Mr. Jaan Albrecht, CEO, Saudi Arabian Airlines (SAUDIA) 13.20-14.20 The Alternative Accommodation - Driving growth for destinations or disruption? The hospitality industry worldwide is feeling the pressure from the vacation homes segment with companies such as HomeAway and Airbnb leading the segment. Despite hoteliers claiming

that OTAs (Online Travel Agencies) are disrupting the ability of hotels to drive higher margins, there is an argument that with their global reach, selling power and technology, OTAs bring economic added value to the industry. The panel session will investigate the alternative accommodation segment with an in-depth discussion on the ability of OTAs to drive added value to assets and promote new destinations. Moderator: Sasha Vakulina, Business Editor, Euronews Speakers: Anna Trushkina, Director for Hotels, Wego; Filippo Sona, Director, Head of Hotels MENA, Colliers International; Flavio Leoni, VP Sales, Distribution & Marketing, AccorHotels Middle East & Egypt; Paula De Keijzer, Senior Director of Market Management Middle East, Africa, Greece & Turkey, The Expedia Group 14.40-15.40 Hotel Landscape of the Future What will the hotel landscape of the future look like? How dominant will the new wave of hip lifestyle properties become and how will the industry adapt to the new types of tourists that are visiting the region? Our panellists discuss how the region’s hospitality industry is evolving, which will see new hotel brands and concepts soon arrive in the region, and what advanced technology will soon be adopted, including AI and robots. The panel will also discuss the importance of sustainable hotel concepts and practices, as travellers increasingly expect their hotel to be managed responsibly and ethically. Moderator: Gemma Greenwood, Director, Content Inc

Speakers: Tom Skyring, Design Director, Wilson Associates; Guido E. De Wilde, Chief Operating Officer-Middle East, Marriott International Inc; Richard Wiegmann, Managing Director & Chief Commercial Officer, EMEA Sabre Hospitality Solutions; John Rogers, SVP, Brand & Franchise Operations, EMEA, Hilton Worldwide; Olivier Harnisch, CEO, Emaar Hospitality Group 16.00-16.45 IHIF at Arabian Travel Market: What Drives Investment in Travel Destinations IHIF at ATM will look at what drives investment in travel destinations in the Middle East and neighbouring regions: who is investing, what assets are they looking for, what can destinations do to attract investment, what kinds of destinations or projects are most likely to attract investment and what are the particularities of making a destination investment deal in the Middle East? Speakers: HE Maitha Saif Majid Al Mahrouqi, Undersecretary, Ministry of Tourism of Oman; Tariq Bsharat, Strategy & Business Development Director Al Marjan Island; Antony Doucet, Brand Director, Kertern Hospitality 17.00-17.45 Airbnb for everyone How the home sharing platform that once rented airbeds is on track to host one billion guests a year by 2028 and what role the Middle East will play in those plans. Speakers: Hadi Moussa, General Manager-ME and Africa and Head of EMEA Business Development, Airbnb

Tuesday 24th April 11.00-13.30 ATM Global Halal Tourism Summit The second ATM Global Halal Tourism Summit will build on the success of the inaugural summit, which took place at the 2017 show. Leading travel professionals from the halal and mainstream travel sector will come together to discuss the development of an industry that is growing at such a fast rate that it should no longer be deemed niche. It will also encompass themes that range from inclusivity and investment opportunities to the Muslim traveller of the future. 11.00-11.40 Halal tourism – how far have we come? What is the halal travel and tourism industry now worth, what trends are defining the sector in 2018 and where is the sector heading in the future? What are the growth markets to look out for, including Muslim millennials? How important is the sector to the Islamic economy regionally and globally, what are the major growth markets and why? What opportunities are there for investment? Our industry analysts answer these questions

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and more, providing a market overview and the latest statistics. Moderator: Gemma Greenwood, Director, Content Inc Speakers: Rafi-uddin Shikoh, Managing Director, DinarStandard; Faeez Fadlillah, Founder & CEO, Salam Standard and Tripfez; Mario Hardy, CEO, PATA 11.40-12.15 Halal travel becomes mainstream As the halal travel market blossoms, mainstream travel companies and suppliers and non-Muslim destinations around the world are adapting their business models to cater to Muslim travellers. We find out why from the industry organisations and destinations that are leading the way. Moderator: Gemma Greenwood, Director, Content Inc Speakers: Maggie Bootsman, Manager UAE, Travel Counsellors; Miguel NietoSandoval, Tourism Counsellor, Embassy of Spain - Gulf region; Omar Ahmed, Founder and CEO, Hadith of the Day and Sociable Earth; Tamara Tawil, Market Manager, Geneva Tourism

12.15-12.50 Marketing to the modern Muslim traveller : DinarStandard Find out the latest travel behaviours of Muslim travellers from around the world from leading industry authority, DinarStandard. The authority will share the findings of their latest social media listening analysis, which includes Muslim travel sentiment and popular terminology. Our panellists will share their marketing strategies and programs in successfully reaching the Muslim travel audience. You will also hear from a digital marketer about how to use the power of inbound marketing to attract your audience to your platform, brand or product, rather than having to ‘buy, bug or beg your way in’ through interruptive ads, poorly targeted billboards and more. Moderator: Reem El Shafaki, Senior Associate, DinarStandard Speakers: Syed Irfan Ajmal, digital marketer; Riyanto Sofyan (BSEE, MBA), Chairman, Team for Accelerated Development of Halal Tourism, Ministry of Tourism of The Republic of Indonesia; Mohsin Tutla, Chairman, World Hajj &

Umrah Convention; Shaji Abu Salih, Area Director - Sales & Business Strategies, Shaza Hotels 12.50-13.30 Muslim travellers of the future What will the Muslim traveller of the future look like? How will this demographic evolve from the Muslim Millennial and what will they demand? Our panellists look into the future and suggest how the industry should planning for the boom in Muslim travel, led by tech-savvy nomads. Moderator: Gemma Greenwood, Director, Content Inc Speakers: Nabeel Shariff, Founder, Serendipity Tailormade; Elena Nikolova, MuslimTravelGirl.com; Ikbal Hussain, Founder, Islamic GPS 13.45-14.45 Going Solo: how Brexit is likely to affect tourism between the UK and the Middle East The UK is scheduled to divorce from the European Union in March 2019, but there are currently many unanswered questions about what this will mean for inbound and

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Travel Tech Theatre- Seminar Schedule

outbound tourism. Our panel considers how the weak pound and Brexit-related caution has already impacted tourism flows between the UK and Middle East, and discusses how the post-Brexit landscape might shape up: how could being outside the EU affect aviation into and out of the UK – including for the Middle East market? What other regulatory changes or challenges are anticipated, and how might economic factors play out? Moderator: Pippa Jacks, Group Editor, TTG Media Speakers: Lisa McAuley, Managing Director B2B Tour Operations, dnata Travel Europe; Deidre Wells OBE, Chief Executive, UKinbound; Dr. Abed Al Razzaq Arabiyat, Managing Director, Jordan Tourism Board 15.00-16.00 Seas of Change These days, more cruise ships are sailing the seven seas than ever before. There has also been a meteoric rise in demand for river cruising worldwide, plus ports

around the globe are growing their cruise infrastructure. There have never been so many opportunities to grow the Middle East’s outbound cruise market, so how can we help the region’s travel trade sell it better? This session looks at cruise market trends, lines that are targeting Middle East travellers with tailored offerings and the new technology helping agents, operators and wholesalers to sell cruises better than ever before. Moderator: Gemma Greenwood, Director, Content Inc Speakers: Sabrina Badhan, Business Improvement Manager, Imagine Cruising; Lakshmi Durai, CEO, CruiseXplore; Kenny Picken, President and CEO, Traveltek Group Ltd; Mohamed Saeed, General Manager - Middle East Royal Caribbean Int’l, Celebrity Cruises & Azamara Club Cruises; Kyriakos ( Kerry ) Anastassiadis, CEO, Celestyal Cruises and Chairman CLIA (Cruise Lines International Association) Europe

16.20-17.20 Smart kids: shaping the luxury travel experience for a new generation of customers Let’s face it: kids are getting much more discerning when it comes to luxury travel. As the average age of adult guests staying at the world’s best hotels and resorts falls, more families are checking in, creating a generation of travelling tots and journeying juniors accustomed to enjoying fabulous travel experiences. The increasing numbers of well-heeled youngsters at luxury resorts and their demand for ever more sophisticated experiences means hoteliers have to rethink the way they accommodate junior travellers, from the way they plan their kids’ clubs and teens’ facilities, to the way they design their menus. We’re already seeing major changes to the kids’ club concept at some high-end resorts, with the introduction of transformative travel experiences such as educational programmes, health and wellness

Travel Tech Theatre

itineraries, and activities designed to engage and inspire: think DJ lessons with state-ofthe-art equipment, or lifeguard certification on a stretch of pristine beach in Mauritius. But how is the hotel industry preparing for the next wave of discerning junior travellers? How do hotels stay ahead of the game (and the competition) when it comes to providing unforgettable travel experiences for the sons and daughters of their most affluent consumers? In this ATM Global Stage seminar, Destinations of the World News talks to some of the trendsetters in the junior travel sphere – companies whose innovations are held up as examples of best practice across the industry – to find out what’s new in the world of luxury kids’ travel and what comes next. Moderator: Joe Mortimer, Editor-at-large, Destinations of the World News Speakers: Philippe Zuber, President and Chief Operating Officer, One&Only Resorts; Simon Casson, President, Hotel Operations, EMEA, Four Seasons; Kate Dicker, Business Development Consultant, Worldwide Kids Sponsored by

Monday 23rd April

10.30-12.30 ATM GENESYS - Digital Futures Summit Travel distribution has undergone radical change over the last few years. Traditional sales and distribution techniques are fading into obsolescence as we move further and further into a digitally connected world. At this summit, you will hear from the experts about how distribution is set to change for our two primary travel products: flights and accommodation. Attend the ATM Genesys Digital Futures Summit to find out how to stay ahead of the game. Moderator: Paul Richer, Senior Partner, Genesys Digital Transformation 10:30 to 11:30 Accommodating the Future The issue of accommodation distribution has become increasingly complex in recent years with hotels seeking to optimise their channel mix between resellers such as the OTAs and their own websites and other outlets. During this seminar you will hear from industry experts about how accommodation distribution is set to develop in the future. Speakers: Frank Reeves, CEO, Avvio; Alex Morriss, Director, Affiliate Partnerships, Expedia Affiliate Network; Laurent Voivenel, Senior Vice President, Operations &

Development for Middle East, Africa & India, Swiss-Belhotel International 11:30 to 12:30 The Future of Air Distribution With IATA launching its New Distribution Capability and technologically sophisticated flight aggregators competing with the GDSs, air distribution is undergoing a period of significant change. At this session, you will learn about the developments that are taking place, the concerns for the industry and how air distribution is set to shake out in the future. Speakers: David Rutnam, Manager, New Distribution Capability Regional Implementation, IATA; Rajeev Kumar, CEO, Mystifly; Jorge Vilches, Senior Vice President, Air Line of Business, Sabre Travel Network

Moderator: Chloe Reuter, CEO and Founder, Reuter Communications Speakers: Mark Kirby, General Manager, Armani Hotel Dubai; Zan Wu, CEO, Zanadu 14.00-14.30 The Middle East Travel Landscape In a dialogue between online and offline experts, Raymond Vrijenhoek from Sabre Travel Network, ME and Antonio Fellino from Dnata Travel will speak about the landscape of the travel industry in the Middle East including both online and offline travel. They will discuss the challenges and opportunities in both industries, the trends affecting its landscape and what are the best marketing strategies to apply. Speakers: Raymond Vrijenhoek, Vice President, Sabre Travel Network, Middle East; Antonio Fellino, VP, B2C Retail & eCommerce, dnata

12.45-13.45 What Middle East Businesses can do to capture the attention (and wallets) of Chinese Luxury travellers As the number of Chinese visitors to the Middle East continues to grow, this panel discussion looks at the key businesses who are developing services, products and strategies to successfully attract these sophisticated travellers.

14.45-15.45 Mastering Your Social Media A panel of accomplished social media professionals that cover the major social media platforms in the Middle East share their tips and strategies for social media success. Moderator: Shane Dallas, Social Media Specialist, The Travel Camel

as: Are Middle Eastern travellers asking for this kind of accommodation? How do the region’s serviced apartments perceive these new distribution opportunities? And more! Moderator: Cristina Polo, Market Specialist, Middle East, Phocuswright Inc Speakers: Joost Vermeulen, Regional Manager, Middle East & Africa, Booking.com; Vincent Miccolis, Regional General Manager, Middle East, Africa & Turkey, Ascott International Management, Dubai; Berthold Trenkel, CEO, Fursan Travel

11.45-12.45 Smart Tourism 2020 Smart tourism is the new frontier for destinations. It describes the increasing reliance of tourism destinations, their product providers and their tourists on emerging forms of digital technology. From artificial intelligence to advanced mobile apps to the use of virtual and augmented reality, destinations are competing to use the latest digital technologies to bring in and retain

Speakers: Sally Prosser, Food and Travel Blogger, MyCustardPie; Jessica Edwards, NEST Curator, Wyndham Dubai; Archana Singh, Brand Strategist & Travel Journalist, travelseewrite 16.00-17.30 Leveraging the Power of Content & Influencers In this session the #DTTT (Digital Tourism Think Tank) will bring together a brilliant line-up of leading players in the content marketing field. Recognising that amazing content is your biggest asset in a constantly moving digital space, this set of speakers is making waves with content and really showing the rest of us how to do it right. Gain perspectives on content creation and learn about the importance of crafting your destination or travel brand through an engaging story framework that transcends throughout your digital strategy. Also learn how to match the right influencers and leverage the power of their audience to activate your brand. Moderator: Nick Hall, Founder, Digital Tourism Think Tank Speakers: Saufeeya Goodson, Fashion Blogger; Sai Mansano, Freelance Social Media Manager; Dominique Audibert, Associate Director, Whalar

Tuesday 24th April 10.30-11.30 The Speed of Change: Private Accommodation & the Middle East Trends in the Middle East travel market are simulating those in Europe, with a few years’ gap. Now an established segment in Europe, private accommodation is emerging in the Middle East. Join travel industry research leader, Phocuswright, and regional private accommodation players for a lively conversation exploring this burgeoning slice of lodging. Get answers to questions such

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tourists. What are the smart tourism trends that are going to matter over the next two to three years? Find out by attending Smart Tourism 2020. Moderator: Paul Richer, Senior Partner, Genesys Digital Transformation Speakers: Faisal Memon, Founder & CEO, Illusions Online; Ghassan Teffaha, Global Head of Sales & Partnerships, Mobile Amadeus; Karim Saad, Founder & VR Filmmaker, Giga Works

4/22/18 10:29 PM

Sponsored by

Seminar Schedule - Travel Tech Theatre

13.00-13.30 Beyond NDC – the evolution of travel retailing and distribution With IATA (International Air Transport Association) and NDC (New Distribution Capability), the next generation of airline distribution has begun. In the next few years we will see a paradigm shift in flight distribution that will reshape the value chain and transform the way billions of consumers travel. Technology has made entirely new forms of “airline retailing” possible. What will retail offers in the age of NDC look like, and how will business models and customers’ booking behaviour change? Find out why this topic is Sabre’s top strategic priority. Speakers: Madhavan Kasthuri, Senior Director, Customer Enablement, Sabre Travel Network, EMEA

13.45-14.15 GlocalMe - Your Best Travel Mate uCloudlink was established in Hong Kong in 2009 and with offices in China. GlocalMe is the brand of uCloudlink and is the world’s first SIM-free portable Wi-Fi hotspot. You will always have local network connection globally, with GlocalMe. Attend this session to find out more. Speakers: Mursaleen Sajid Khan, Sr. Manager and Head of MEA region, uCloudlink Technology Ltd 14.30-16.00 DxO: The Future of the Destination Brand The future DMO is a DxO. Nick Hall will be sharing a vision on how Destination Marketing Organisations are having to shift their focus and truly redefine themselves,

as the macro trends which dictate change start to have a profound impact on the entire travel chain, looking at how the top-of-funnel discovery process has been dramatically disrupted by an explosion of touch points, down to the huge importance of content from deep and immersive to short-form, native and distributed. We’ll also examine how the gig economy is disrupting the fundamental ownership and distribution of product and also at how the visitor experience is about to be turned on its head as it becomes increasingly technology driven. If you’re strategising for the future, this is a session you must attend. Moderator: Nick Hall, Founder, Digital Tourism Think Tank Speakers: Alaa Al-Hindi, Director, Digital Marketing,Visit Jordan; Vahid Jacob, Director Digital Marketing, Seychelles

Tourism Board; Reza Saeedi, Manager of Business Development, CrowdRiff 16.15-17.15 Successful Social Media Influencer Partnerships Learn how to work with influencers from people within the travel industry, including how to select the best influencers and how influencers have fitted into their online marketing strategy. This session will be filled with many practical and successful examples. Moderator: Shane Dallas, Social Media Specialist, The Travel Camel Speakers: Amit Garg, Director of Sales and Marketing, Al Nahda Hotels and Resorts; Ferry Trinidad, Cluster E-Commerce Manager, The Cove Rotana Resort and Fujairah Rotana Resort and Spa; Thuymi Do, Co-Founder, AdventureFaktory

Wednesday 25th April 11.00-11.30 Value of Customer Data across the Guest Journey Most hoteliers aren’t taking advantage of the data asset they already have. In this session, Revinate’s Rani Croshal will outline how hotels can benefit from guest data to drive revenue and enhance the guest journey. Through real-world examples, she will showcase how to collect, analyse and interpret data that Revinate provides for hotels to improve business and guest satisfaction results. Hoteliers will walk away with actionable insights on how data can help (or hurt) their business. Speakers: Rani Croshal, Sr. Director Customer Success, Revinate

11.45-12.45 Vlogging And Podcasting Are Taking Over The Internet, And It’s A Great Opportunity For Your Brand Online video and podcasts are rapidly becoming the most-consumed forms of media on the internet, but relatively few travel brands have committed to long-term video and podcast strategies. This panel of experienced creators will discuss the wild growth of audio and video consumption, why the fields are still wide open for new voices, how they’ve cultivated their success, and how your brand can get ahead of the curve by creating its own content and collaborating with professional creators.

Moderator: Matt Gibson, CEO, UpThink, Outbound President, PBTA Speakers: Reem A-Hameed, Co-Founder, CollectiveBKP; Omar Tom, Co-Founder and Managing Partner, Cause Culture; Thuymi Do, Co-Founder, AdventureFaktory 13.00-14.00 Rebooting the Travel Industry: Driving Automation and International Growth Increasingly, travel industry players and aggregators rely on automation and managing big data to attract clients and source deals from providers in aviation and hotel space. One of the important integration points that deserves attention is enabling an end-to-end financial and

operational automation to manage FX risk and provide your clients currencies of their choice, find areas to enhance your margins and build trust into your sourcing with flexible payment options. Citi specialises in this space with solutions tailored to travel industry models, delivering operational efficiency and improving working capital to give your business global scalability, rapid growth and investor value. Speakers: Dinesh Daphale, Director and Head of Cash Management (EMEA), Citi Commercial Bank; Piotr Tyminski, Head of Digital (EMEA), Citi Commercial Bank

Showcase Theatre Monday 23rd April 10.30-11.15 Swipe Right! Making Brilliant Connections with Your Mobile Travellers From getting the download, initial onboarding and discovery to continuous nurturing and engagement, learn what it takes to keep travellers addicted to your app. This includes essential practices for securing active users and creating compelling in-app and social media campaigns. Speakers: Ghassan Teffaha, Global Head of Sales & Partnerships, Amadeus Mobile 11.30-12.15 Taking Responsibility for Environmental Impacts-Water and Energy Since the first UN conference on the Human Environment in 1972, there has been a great deal of talk about sustainability. There are some major initiatives in the Middle East where people are taking responsibility and showing leadership in addressing the challenges of reducing water consumption and greenhouse gas emissions. The UN Sustainable Development Goals are demanding the government and businesses report their successes

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progress - is this an opportunity for MENA countries to get credit for their achievements in sustainability? Moderator: Harold Goodwin, WTM Responsible Tourism Advisor Speakers: Dina Mustafa, Head of Sustainability Operations, Expo 2020; Aaron McGrath, General Manager, Six Senses Zighy Bay; Iftikhar Hamdani, Cluster General Manager, Ramada Hotel and Suites Ajman, Ramada Beach Hotel Ajman and Wyndham Garden Ajman Corniche 12.45-13.15 A world without money: how the cashless revolution is turning payments into profit In November 2016, India removed 85 percent of all cash from circulation. In Australia, branches of Citibank no longer have any money in them at all. All around the world, countries are replacing coins and notes with bits and bytes, driving a new revolution in payments technology. Davide Antonioli, an expert in financial technology, provides an overview of this growing industry trend and what it means for travel agencies looking to turn payments into profit. Speakers: Davide Antonioli, Senior Sales Manager, Amadeus

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Showcase Theatre - Seminar Schedule

13.30-14.15 Future Trends in Hotels Industry As technology evolves and travellers’ interests and preferences change, the hotel industry has to cope with the fast pace to be ahead of the game globally. Competition is fierce, and hospitality services are no longer limited to certain customer profiles. This presentation will focus on the future changes in the hotel industry and how it is expanding to attract more travellers, providing global exciting cases. Speakers: Engy Naguib, Consulting Manager, Euromonitor International

14.30-17.30 The Wellness Playground: Experience Wellness Travel Trends 2018 Wellness travel is now a mainstream and an increasingly competitive and creative market. In today’s world, all travellers care deeply about their wellbeing. So, understanding the shifting wellness travel landscape is an absolute must in order to truly understand travel in general, and the future in particular. The Global Wellness Institute (GWI) has the most up-to-date research about travel, spa and wellness – and we’re once again pleased to partner

with ATM to give the industry the latest data and most eye-opening new trends. Moderator: Susie Ellis, Chairman & CEO, Global Wellness Institute Speakers: Wissam Malaeb, Owner, State of One; Laura Kohlhase, Owner, State of One; Vyara Tosheva, Wellness Manager, The Retreat Palm Dubai; Dr. Grace Ravindran, Naturopathic Doctor, The Retreat Palm Dubai; Master Du, Warrior Monk, Maling Shaolin Kung Fu Academy; Faten Telidji, Guest Service Supervisor, Sofitel The Palm; Dr. Maria Encarnacion Ridao Alonso, Medical Director, Dubai Herbal and Treatment Centre; Zarine

Dadachanji, Facilitator for Wellness, Wellbeing and Happiness, UAE; Sreela Sreeja Raveendran, Wellness Coach, The Retreat Palm Dubai; Carol Hay, Director of Marketing UK & Europe, Caribbean Tourism Organisation; Stephan Wagner, Director of Spa & Wellness, Madinat Jumeirah Dubai, UAE; Sharon Barcock, Director Spa & Fitness Operations & Development MEA Global Wellness, Hilton; Dr. Abhishek Jain, Vice President, Business Development andOoperations-SE Asia, India and ME, WTS International; Laura Kay Brown, Spa Manager, Fairmont UAE; Lorena Lustenberger, Sales Executive, Burgenstock Hotels-Switzerland

Speakers: Ahmed Alrayyes, Chief Commercial Officer, DXB Entertainments; Alaa AlShroogi, Director - Visitor Enhancement, Visitor Experience, expo2020; Tamara Withers, Corporate Sustainability, Senior Manager, Emirates Wildlife Society in association with WWF (EWS-WWF); Nada Badran, Founder, Wander With

and marketing, plus all the technology tools available to hoteliers, including Expedia Powered technology. Speakers: Paula De Keijzer, Senior Director of Market Management Middle East, Africa, Greece & Turkey, Expedia Group

Speakers: Vinod Kumar Kelwani, CEO, Technoheaven Consultancy Pvt Ltd

Tuesday 24th April 10.30-11.15 Responding to the evolving regional traveller Travellers are increasingly using technology to plan their trips and navigate their destinations; 83 percent used technology to plan their breaks in 2017 compared to 78 percent in 2015. Travellers are also evolving in terms of who they travel with, how often, and even how they want to pay. Executives from the hospitality industry discuss the latest trends in traveller preferences and practical ways that industry players are adapting to meet the evolving needs of the regional traveller. Visa - ATM Payments Technology Partner Moderator: Jagruti Mistry, Director – Regional Corporate Communications (CEMEA), Visa Speakers: Mohammed Ismaeel, SVP Marketing (CEMEA), Visa; Shaf Butt, Director of Marketing for Dubai & MEASA, Jumeirah Hotels and Resorts; Muhammad Chbib, Founder & CEO, Tajawal 11.30-12.15 The Commercial and Socio-cultural advantages of the Experiential Economy Over the last ten years, there has been substantial growth in the demand for experiences. Increasingly, consumers are concerned with booking experiences as much as they are with choosing the right hotel. Leisure travellers are both adventurous and discerning in their search for new experiences, ones that they cannot have in their own country. Those may be international sporting events, theme parks or performances, but equally valuable are the local culture, environment and way of life. It is these experiences that extend the length of stay and create local economic benefits for the destination. Moderator: Harold Goodwin, Responsible Tourism Advisor, WTM

12.45-13.15 I think therefore I merchandise Let’s take a short walk down the merchandising memory lane to figure out where we are now and how we got here. Then, let’s peek into the future. Understand how current trends in customer and supplier behaviours (and yours!) have an unparalleled potential to shape your travel agency business. Speakers: Maria Malerba, Merchandising Sales & Adoption, Amadeus 13.30-14.30 TTN Travel Agents Competition Twenty slides, 20 seconds, 20 questions. Aimed at travel agents, destinations will be showcased through Pecha Kucha-style presentations followed by a 20 question quiz with prizes up for grabs. Moderator: Zamir Uddin, Presentologist, Audience Alive Speakers: Tereza Matějková, Head of Trade Fairs, Czech Republic National Tourism Board; Rafael Soler, Market Manager GCC, The Bicester Village Shopping Collection

14.45-15.15 The Changing relationship between Hotels and OTAs The strength of the OTA in distribution

UNDERSTANDING THE LATEST 2018 GLOBAL WELLNESS TRENDS Tuesday 24th April – 4pm – 5pm Wellness Lounge, Hall 1 Learn about the newest trends in the world of health and wellness travel by joining this discussion which will also delve into the exciting – and in some cases surprising – opportunities that are emerging. You will not only get up to speed, but you will be ahead of the conversations globally. Transformative Wellness Travel The First 1,000 Days The Wellness Kitchen Getting our “Clean Air Act” Together Extreme Wellness Wellness Meets Happiness A New Feminist Wellness

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15.45-16.15 Next Generation - Travel Automatisation Let next level Travel Automisation help your travel business get a robust kick off to save money and time. Our latest travel technology software solutions can compete with the market and give the best return on investment. Step ahead to understand, ticketing barcode system benefits, whereby barcodes eliminate the possibility of human error. Along with that, it takes you to the next level to save cost and avoid losses. Join gigantic tour suppliers within the travel industry who are already using our predefined barcode system. Be a part of our Activity Barcode Scanner launch, a proficient barcode scanner app. It doesn’t take more than minutes to master, a simple process of installing and scanning barcodes with much more to come, including a concept like Bedallocator, a Smart Tour Coordinator App that will be launched soon.

16.30-17.00 INPLASS - Solution for Hotel Guests Comfort Presenting and Demonstrating the INPLASS solution. Speakers: Rafeeque Mohamed, Managing Director, INPLASS 17.15-17.45 The Benefits of Digital Transformation Control, Visibility and Compliance Travel and expenses (T&E) is often the second or third-largest area of controllable spend – yet many organisations are still using outdated tools and processes. In this session, we will discuss T&E reimagined, capture all travel itineraries and gain complete visibility into booked expenses versus actual spending by integrating every part of your travel ecosystem. Moderator: Shehab Shoukr, Managing Director, MENA, SAP Concur Speakers: Ellen Trotochaud, Vice President, Global Business Development, Travel Channel; Darren Foster, Sr. Alliance Manager EMEA, SAP Concur

Wednesday 25th April 10.15-11.15 ATM Career in Travel - How to gain a career in the industry Hear from leading professionals on how to make it or break it in the industry and their individual experiences. Moderator: Sarakshi Rai, Online Editor, Hotelier Middle East Speakers: Abdo Basmaji, Travel Counsellor; Alessandro Cabella, Area General Manager, Jumeirah Group, Fathuma Hamzi, Cluster Director of Human Resources, Radisson Blu 11.30-12.15 Developing Tourism Skills and Employment Opportunities in Travel & Tourism The MENA countries have growing populations and large numbers of young people looking for meaningful and well-paid employment. The travel and tourism sector offers a wide range of employment and entrepreneurial opportunities for young people. There are many opportunities in rural areas where the sector can create worthwhile employment for young people, removing the incentive to move away from their

communities to the cities. This panel composed of educators and trainers and employers will focus on training the next generation to make travel, tourism and hospitality their career - and show how it can be made attractive to young people and their parents. Moderator: Chris Warren, ICRT Australia Speakers: Aline Barhouche, Area Director Human Resources for Middle East, Turkey and Africa, Radisson Hotels; Koray Genckul, Senior Director Human Resources MEA & Turkey, Hilton; Heidi van der Watt, Director Better Tourism Africa; Samir Arora, General Manager, The Retreat Palm Dubai 12.30-13.30 ATM Career in Travel - How to create your own job in the travel and tourism industry Hear from leading entrepreneurs in the industry who will inspire with their journeys to success. Moderator: Eddie Taylor, Editor, Arabian Business Speakers: Rana Dababneh, Founder, Pomalo travel; Heba Bin Redha, Co-founder of Emirati Kashtas

4/22/18 10:29 PM

Feature - Luxury Travel

Luxury redefined A rising demand for exclusive settings, unique wildlife encounters and greater conservation means a sustainable approach to luxury in the Middle East is here to stay Just a few decades ago, the thought of combining luxury travel with a sustainable ethos seemed a direct contradiction, and showcasing green credentials remained low on the list of priorities for premium hotels and resorts. Fast forward to 2018 and it’s an altogether different story. While the definition of luxury remains subjective and constantly in flux, there’s an emphasis on delivering ‘authentic’ experiences. The recent report ‘Shaping the Future of Luxury Travel – Future Traveller Tribes 2030’, from travel technology leaders Amadeus, states: “In mature markets, luxury has evolved to become increasingly bound up in experiences rather than things. One key trend driving the future of luxury travel is the shift in values from the material to the experiential.” Nowadays, socially conscious travellers are seeking out properties surrounded by untouched nature, or off-the-beaten-track adventures, all with a sustainable edge. Adapting to this demand is a selection of leading hotels and resorts in the Middle East, celebrating a sense of place among the rolling sand dunes or by pristine coastlines and rugged mountains. We speak to leaders in sustainability at luxury brands across the region to learn how this new demand is changing the luxury hotel experience. DESERT DWELLINGS Qasr Al Sarab Desert Resort by Anantara in Abu Dhabi, under the umbrella of Minor Hotels, is a prime example. Nestled in the Empty Quarter desert – the world’s largest uninterrupted sand mass – the sprawling resort features 4

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a unique charm, offering guests the chance to explore the area by camel, embark on dune walks or discover local flora and fauna while on a safari drive. The resort is set within a 6,000 square kilometre protected area managed by the Environmental Agency - Abu Dhabi (EAD), which recently released 12 female and two male Arabian oryx into the area, a significant step in reintroducing this rare species back into the wild. The Arabian oryx breeding and reintroduction programme is considered one of the world’s most successful and has resulted

1 John Roberts 2 Anantara Al Yamm Villa Resort 3 Oryx, Desert Islands Resort & Spa by Anantara 4 Qasr Al Sarab Desert Resort by Anantara

In my view, the next chapter in sustainability for the luxury sector will be in finding ways for hotel facilities to actively protect the wider ecosystems around them” in the International Union for Conservation of Nature upgrading the status of the species from ‘endangered’ to ‘vulnerable’. For John Roberts, Group Director of Sustainability & Conservation, Minor Hotels, it’s exactly this focus on nurturing the environment that feeds into sustainability initiatives at hotels. He says: “In my view, the next chapter in sustainability for the luxury sector will be in finding ways for hotels to protect the wider ecosystems around them. At Minor, we are investigating the mechanisms that might be applicable to different regions, such as the reintroduction of the Arabian oryx.” Another key property for the group is Anantara Sir Bani Yas Island Resort. It’s located on a natural island – the largest in the UAE – southwest of Abu Dhabi, which was originally a protected wildlife

4/22/18 11:55 PM

Jakarta Cityscape, Jakarta

Discover a wide variety of festivity in one single city To travel is to discover. As it opens the door to your endless imagination, it brings enlightenment of limitless possibilities. Be our guest and experience various activities in Jakarta. From witnessing a glance of our past through numerous historical buildings across Jakarta Old Town to enjoying island hopping in Seribu Islands, everything seems magical. Stop by beyond the megapolitan to nearby refreshing destinations such as Puncak and Bogor. Unleash limitless possibilities and rejoice beyond the bounds with the magniďŹ cent charm of our land. Explore Indonesiaâ&#x20AC;&#x2122;s limitless surprises on April 22-25, 2018 at Dubai International Convention and Exhibition Centre #AS2650 www.indonesia.travel indonesia.travel Indonesia.Travel indtravel

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4/19/18 10:51 AM

Feature - Luxury Travel

5 & 7 Six Senses Zighy Bay Resort 6 Jeffery Smith 8 Arne Silvis 9 Al Maha, A Luxury Collection Desert Resort & Spa

reserve. Guests can choose from three standout dwellings – Desert Islands Resort & Spa by Anantara, Anantara Al Sahel Villa Resort and Anantara Al Yamm Villa Resort. Committed to protecting native wildlife and raising awareness through guest activities, Anantara also aids research and conservation efforts for the island’s Arabian Wildlife Park. “Some of the activities on offer incorporate sustainability solutions, such as mangrove planting. Guests are involved in planting a mangrove tree and the benefits of this are explained to them,” adds Roberts. COMMUNITY TOUCH Another hotel company placing a sustainable approach at the forefront of its activities is Six Senses Zighy Bay Resort, located on the northern Musandam Peninsula in the Sultanate of Oman. A ‘sustainability-first’ luxury choice in the region, guests stay in village-style accommodation built from natural stone and wood, with views of the coastline and dramatic mountains. The resort also offers unique experiences that make the most of the setting, such as rock climbing, mountain hikes through wilderness trails and paragliding from the top of Zighy Mountain. Complementing this is a concerted effort to give back to nature. “Luxury travel has undergone immense changes brought on by increased guest awareness and expectations. When Six Senses originally launched in the 1990s to provide luxury experiences that benefit local communities and environments, this was still a very new concept and sustainable tourism was difficult for some travel industry members to grasp,” explains Jeffery Smith, Director of Sustainability, Six Senses Hotels Resorts Spas. “Six Senses Zighy Bay Resort is in a remote location with little rainfall, making resource conservation especially important. Recycled water is utilised to feed the resort’s landscaping, using a drip irrigation system for ultimate efficiency. “Many fruits and vegetables are unavailable locally, so the resort has created its own farm to produce fresh

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healthy food for guests, while eliminating the transportation impact associated with flying those foods in. It also offers educational opportunities for local farmers, and the resort has a fund to support the local community,” says Smith. CALL OF THE WILD Al Maha, a Luxury Collection Desert Resort & Spa, not only embraces its setting at the protected Dubai Desert Conservation Reserve, but also plays a vital role in its conservation. “At Al Maha, we have always adopted responsible tourism while offering comforts at the resort. We believe in 8

minimising our impact on the environment and we fully respect the sensitive and fragile desert landscape,” says Arne Silvis, General Manager. The resort’s nature walk is one of the most popular activities, taking guests through a restricted track – to minimise carbon footprint and also protect the natural habitat – while teaching them about the desert and native wildlife. There’s a lot to be proud of, as Silvis explains: “Al Maha has been actively protecting the flora and fauna, with 70 endangered Arabian oryx reintroduced. Today, this has blossomed into a herd of over 400 oryx, the largest freeroaming herd of its kind in the UAE.” As the next frontier in luxury tourism globally, resorts need to continue to balance five-star expectations with sustainability, in order to leave behind a rich, positive and lasting legacy.

Luxury travel has undergone immense changes, brought on by increased guest awareness and expectations” 9

4/22/18 11:55 PM

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4/18/18 4:12 PM

Feature - Dubai Tourism

Forward thinking As Dubai lays strong foundations for the future, a diverse, sustainable and smart tourism offering looks set to carry the emirate through 2020 and beyond

A seismic shift is taking place across the Middle East, one that has seen nations plot a new course away from traditional revenue streams to diversify their offering and seek out new avenues for growth. Particularly adept at changing with the times, Dubai is leading the charge with a series of bold strategies covering everything from establishing the city’s credentials as a top international knowledge hub and smart city, to meeting sustainability goals and broadening the tourism base. Dubai Corporation for Tourism and Commerce Marketing (DCTCM) is at the forefront of much of this strategy, while also promoting the emirate as a leading destination around the world. At its helm is CEO Issam Kazim, who is pushing ahead with ambitious developments to future-proof the city. And with Expo 2020 Dubai just over two years away, his team’s efforts couldn’t come at a more crucial time, with all eyes on the emirate as it prepares to host one of the biggest events on the world stage. Kazim says: “A key challenge for Dubai is changing perceptions of the city. Many people know Dubai for its malls, skyscrapers and high-end luxury. While all of these factors play an important role in attracting visitors, there are many other facets to the emirate that we need to let the world know about. “Events like Arabian Travel Market are essential for telling the industry, and in turn potential visitors, about the opportunities and expertise here.”

WELCOMING THE WORLD With the emirate now embarking on the final stages of the journey towards 2020, not only does it mean preparing for the expo, but also meeting the ambitious tourism targets laid out in Dubai Tourism Vision 2020. This strategy, at its simplest, aims to attract 20 million overnight guests annually to the emirate by 2020. That plan is firmly on track, with 2017 tourist arrivals up 6.2 percent year-on-year and a total of 15.79 million visitors coming into the emirate to set a new record. Building on this momentum, Expo 2020 Dubai also promises

1 Sustainability Pavilion rendering, Expo 2020 Dubai 2 Issam Kazim 3 Dubai skyline 4 Expo 2020 Dubai site rendering

Events like Arabian Travel Market play an important role in telling the industry, and in turn potential visitors, about the opportunities and expertise here” ATM_2018_D2_FEATURE_Dubai Tourism_TS.indd 26

to be a major catalyst for visitor growth and is expected to attract 25 million visitors from more than 180 countries between October 2020 and April 2021. While the short-term goal is to deliver an exceptional six-month event, just as important is the creation of a meaningful legacy for the UAE. Attention then turns to the footprint that the expo will leave behind, creating a springboard to long-term growth. Kazim says: “With its theme of Connecting Minds, Creating the Future, Expo 2020 Dubai will demonstrate the ability of the UAE and Dubai to capitalise on the ‘third industrial revolution’ and make the most of global and homegrown talent as well as human capital. “Expo 2020 Dubai will have an impact well beyond the six months of the event itself, and is set to leave a legacy that will further encourage the growth of a knowledge economy. Part of that legacy will be the expo’s main site, which will be transformed into an ecosystem that connects businesses in the transport and logistics, travel and tourism, real estate and education sectors.”

4/22/18 11:56 PM

Dubai Tourism - Feature

WEALTH OF KNOWLEDGE During this year’s Arabian Travel Market, Dubai Tourism will be highlighting its progress towards its 2020 goals, as well as its vision for years to come. And at the heart of this strategy is a shift towards establishing the emirate as a knowledge hub. Kazim explains: “We aim to make the UAE among the best countries in the world. One of the priorities is to transition to a knowledge-based economy, promoting innovation, research and development. “Dubai has a history of knowledge exchange with its origin in the majlis, a cornerstone of Emirati civilisation. The majlis has been the setting for business meetings from the heyday of the Silk Route. Dubai’s strategic location, excellent connectivity and extensive business services, which have all helped it become the centre of trade and commerce for the Middle East, have also enabled the city to establish itself as a knowledge hub. We already consider Dubai to be a major centre in this respect and ongoing efforts will only enhance this status.” The Dubai government has already identified seven key sectors 6

where efforts will be focused: healthcare, education, technology, transport, clean energy, water and space. And recent major new announcements across these sectors are a testament to the progress being made. In early 2017, Dubai Healthcare City freezone announced plans for the second phase of its US$109 million (AED400 million) expansion at Al Jadaf. The first hospital in development, the 110-bed Clemenceau Medical Centre, will pioneer a host of technological advances, such as robotic surgery, as well as offering a wide range of inpatient and outpatient services when it opens later this year.

We aim to make the UAE among the best countries in the world. One of the priorities is to transition to a knowledgebased economy, promoting innovation, research and development”

5 Rendering of Opportunity Pavilion, Expo 2020 Dubai 6 Downtown Dubai 7 Arabian Travel Market 8 Dubai International Airport

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In the space sector, ambitious plans have also been announced, which may at first appear lofty, but are actually rooted in developing talent closer to home. The headline-grabbing Mars 2117 Project aims to establish a human settlement on the planet by 2117, but a key part of the plan includes developing the skills of Emiratis, and encouraging more locals to enter scientific research fields in the decades ahead. Turning to the technology sector and Dubai has set its sights on becoming a leading smart city. The strategy cuts across three main areas: Smart Life, Smart Economy and Smart Tourism, with the development of data analytics at the core. The Smart Dubai Roadmap has identified over 500 smart services and initiatives already in place – with digital governance accounting for many. Initiatives include a recent conference with 40 international hackers at Dubai International Airport to explore “happiness hacks” for a smart city, gleaning expert insights on how best to use the latest technologies to ensure the smooth running of the city. Recognising the great strides already made in these, and other, key areas, Kazim says: “In all these sectors, we have already succeeded in attracting international businesses and academic institutions, as well as developing local talent and entrepreneurs. “Dubai’s freezones, which offer concessions including 100 percent foreign ownership, are playing an important role in bringing in investment and fostering growth. In the years ahead, we’ll see Dubai contribute even more to best practices and breakthroughs across all sectors around the world.”

4/23/18 12:24 AM

Feature - Culture

Art and soul The Middle East’s thriving cultural scene is playing a major role in furthering its responsible tourism credentials

Often thought of in terms of green tourism and eco-initiatives, the notion of responsible travel, in fact, casts a much wider net. The preservation and celebration of local culture is now at the very heart of the segment, as tourism providers strive to meet the demands of the modern traveller, who seeks out unique experiences that also carefully consider the local way of life. Across the Middle East, opportunities to make the most of each society’s rich culture and heritage are plentiful, and in recent years there has been a sustained effort to create a meaningful and authentic experience for visitors. The UAE has led the way when it comes to fostering cultural credentials, with a series of spectacular venues that embrace both contemporary and traditional culture. In the capital, Sheikh Zayed Grand Mosque perfectly demonstrates the exquisite design and architecture of the region, while also allowing visitors to learn more about the history of Islam. Capable of accommodating more than 40,000 worshippers, the main prayer hall features one of the world’s largest chandeliers, while 96 columns, clad in marble and inlaid with mother-of-pearl, frame the ornate space. Opened more than a

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decade ago, in tribute to the life of former President Sheikh Zayed bin Sultan Al Nahyan, the mosque continues to be one of the city’s main attractions. The capital has also recently witnessed the birth of a new iconic attraction with last year’s debut of Louvre Abu Dhabi. A stunning feat of contemporary architecture, the striking building was designed by awardwinning French architect Jean Nouvel and has made its mark in the heart of Saadiyat Island’s Cultural District. There are plans for the sprawling museum, which is home to rare works from around the world, to be joined by fellow artistic heavyweights Guggenheim Abu Dhabi and Zayed National Museum. In neighbouring Dubai, the cultural scene is also thriving with dedicated artistic districts for the city’s creatives, from Al Fahidi Historical Neighbourhood to Dubai Design District. Alserkal Avenue in Al Quoz is also carving out a reputation as a major hub for creativity. Boasting the largest concentration of art galleries in the city, the district has grown rapidly in recent years. Among the eclectic mix of designers and artists, you will find Salsali Private Museum, a small venue that has a huge collection of contemporary Middle

Eastern art. Trendy galleries such as Carbon 12 also showcase the talents of local artists and hold a number of exhibitions throughout the year. Another success on the city’s cultural scene is Dubai Opera, which has proved to be a huge draw since opening in 2016. Tourists have flocked to the striking multipurpose theatre in Downtown Dubai thanks to an array of performances encompassing opera, ballet, musical theatre, classical concerts and more. Looking to the rest of the Middle East, and its myriad cultural attractions are ripe for exploration. Saudi Arabia has also focused on arts and culture, as the kingdom aims to increase its offering for leisure tourists. Alongside the decision to lift its 35-year ban on cinemas, the first contemporary art exhibition curated by Saudi women is underway in the eastern city of Dhahran. The King Abdulaziz Center for World

4/22/18 11:55 PM

Culture - Feature

Culture had a soft opening in December last year and is set to host an array of touring exhibitions. It will also house a museum that incorporates four main galleries, one of which will focus on displaying the best of Saudi Arabian and Middle Eastern contemporary art. Saudi Arabia is also home to four UNESCO World Heritage Sites, including Mada’in Saleh, an ancient archaeological site in the kingdom’s Al Madinah region. The site, often called ‘Little Petra’, is one of the bestpreserved examples of the Nabataean people’s way of life outside of Jordan. Travel to Oman and numerous mosques, museums and colourful souks await visitors. A stroll around Muscat reveals buildings with arabesque domes, windows and doors. The city is also home to the Royal Opera House Muscat, which has long been a premier venue for musical arts. Opened in 2011, it reflects unique contemporary Omani architecture and can accommodate more than 1,000 people. During a visit to the capital, 4

the National Museum is also not to be missed. The Sultanate’s flagship cultural institution, this is the place to gain an understanding of the nation’s heritage, from the earliest human settlement in the Oman Peninsula some two million years ago, through to the present day. The Kingdom of Bahrain is home to a host of cultural gems, peppered with ancient archaeological sites and contemporary galleries. The capital city Manama boasts Bahrain National Museum, where a wealth of ancient archaeological artefacts offer an insight into the country’s heritage, with four halls covering nearly 5,000 years of Bahrain’s history. Located right next door is the National Theatre of Bahrain, which boasts an impressive 1,001seat auditorium. Opened in late 2012, and considered one of the crowning achievements in the country’s efforts to enrich and develop local culture, the theatre has hosted a number of global performances, while also providing a platform for regional artists. Meanwhile, the Bahrain Pearling Trail is a UNESCO World Heritage Site and one of the only preserved routes left that offers a glimpse into all aspects of the trade, from the traditional homes of pearl merchants to former pearling sites off the coast. Jordan has long placed a great emphasis on preserving heritage and tradition, and by far the country’s best-known attraction is the ancient Nabataean city of Petra. Wonderfully maintained and offering visitors the chance to explore tombs and temples that date back more than 2,000 years, the dramatic stone city makes for a sensational sight. Elsewhere in the country, journeying to Amman has become a must for any traveller, with the once-sleepy district of Jebel Weibdeh now the artistic capital of the city. Here you can discover the likes of the Makan Art Space, Dar Al Anda Gallery and the Jordan National Gallery of Fine Arts all within a short walking distance of one another. This charming neighbourhood perfectly blends the creative and youthful sides of the country with the rich history and tradition that makes Jordan so special.

Across the Middle East, the opportunities to make the most of the rich culture and heritage are plentiful”

1 Dubai Opera 2 Petra, Jordan 3 Louvre Abu Dhabi 4 Alserkal Avenue, Dubai 5 Bahrain National Museum 6 Sheikh Zayed Grand Mosque, Abu Dhabi 7 Bahrain National Theatre 8 Mada’in Saleh, Saudi Arabia 9 Royal Opera House Muscat, Oman

COMING ATTRACTIONS

The region’s cultural offerings are set to become even more substantial with these new openings

Hayy: Creative Hub Saudi-based art foundation Art Jameel will open a new complex in Jeddah in the spring of 2019. The 17,000 square foot project will operate as a multidisciplinary site, hosting different art organisations and galleries, as well as art and design studios. Guggenheim Abu Dhabi Given the overwhelming success of Louvre Abu Dhabi, it may not be long before construction finally begins. Currently slated to have four levels and 13,000 square metres of gallery space, it is set to serve as a platform for contemporary art and culture.

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Mohammed bin Rashid Library Plans for the library were first announced back in 2013 but it looks as though the Mohammed bin Rashid Library will finally open its doors to the public later this year. The seven-storey complex, located in Dubai, resembles an open book perched atop a Rehl (the traditional lectern that holds the Qur’an). It will house more than 4.5 million books and host cultural and educational festivals.

4/22/18 11:55 PM

Feature - Responsible Travel Hotels

Checking in for change As responsible travel makes its mark on the Middle East hospitality landscape, a series of interesting challenges and opportunities lie ahead 1

Sustainable options are at the top of the wish list for many of today’s hotel guests, from millennials to luxury travellers. Yet eco-friendly tourism presents something of a challenge for the hospitality industry, which, by its very nature, tends to be resource-heavy. This is all the more true of hotels across the Middle East where issues of water and energy consumption are a top priority for companies trying to hone their sustainable strategies. Far from resting on previous pull factors of year-round sunshine and luxury appeal, hotels and resorts across the region are beginning to push past the status quo to effect real change. While green efforts such as adopting clean energy and recycling programmes have long been championed, a new chapter in the green story is here, one that involves a 360-degree approach to driving responsible development. We take a look at some of the region’s sustainability stars.

Too often, being environmentally friendly is seen as the preserve of the budget traveller, but the luxury segment has the margins and the skills to innovate” ATM_2018_D2_FEATURE_Responsible Travel Hotels_TS.indd 30

NATIONAL PRIDE With the concept of responsible tourism extending far beyond traditional eco-initiatives, at Al Baleed Resort Salalah by Anantara in Oman, there’s a concerted effort to develop an overall sustainable tourism environment by employing more Omani nationals to help boost the local economy. “We are proud that about 30 percent of our staff are Omanis, from our Resident Manager and Director of HR to colleagues in all areas of the resort. We are very thorough with our initiatives in encouraging Omanis to learn about and ultimately find their passion in the tourism industry. For instance, we have partnered with the National Hospitality Institute (NHI) in Muscat as part of its ongoing commitment to developing future Omani hospitality leaders,” explains John Roberts, Group Director of Sustainability & Conservation, Minor Hotels. “In addition to our work with the NHI, we are targeting a different approach to Omani recruitment by offering 12-month paid training programmes to encourage students leaving university to work in hospitality.” It’s a fantastic placement for students, learning at one of the world’s top hospitality brands in a stunning environment. Al Baleed Resort Salalah by Anantara is located in one of the region’s lushest areas, nestled between a pristine beach and a freshwater lagoon in Oman’s stunning Salalah. As well as beautiful scenery, the property also celebrates the rich local heritage with traditional arabesque design details throughout, a menu of delicious Omani dishes and easy access to Al Baleed Archaeological Park – a UNESCO World Heritage Site. Passionate about carefully preserving and complementing the local environment and culture, Roberts believes that it is up to the luxury travel sector to lead the way when it comes to sustainable tourism.

“Too often, being environmentally friendly is seen as the preserve of the budget traveller, but the luxury segment has the margins and the skills to innovate. We have the potential to reach guests that may be prepared to take the innovations home and out into the wider world, or even help fund the expansion of changes that have started in hospitality. In order to do so, we need to improve the basics and show that luxury can be provided sustainably,” he adds.

HELPING HANDS With an approach that has direct ecoconscious benefits for travellers keen to experience sustainable luxury hospitality in the region, Jordan’s Feynan Ecolodge is an excellent example of what’s possible. Set against the rugged mountain backdrop of the Dana Biosphere Reserve in Wadi Feynan, the 26-room lodge has been welcoming guests 3

4/22/18 11:52 PM

Responsible Travel Hotels - Feature

Responsible tourism is no longer just a fad or a fashionable trend, it is very much an integral part of the travel, hotel and hospitality sectors”

since 2009 and is entirely off the grid, using solar energy to generate electricity through a photovoltaic system. With Jordan having limited water resources, Feynan also sources local spring water and strictly controls its usage, with water flow limited through room faucets. The lodge’s other green initiatives include recycling waste, eliminating plastic bottles and composting waste into organic fertiliser. A portion of all proceeds goes to conservation efforts at the protected reserve. In the UAE, there is a host of new projects in the pipeline, such as Hotel Indigo Dubai Sustainable City, which will be 100 percent powered by solar energy. The hotel, which recently broke ground at The Sustainable City, will recycle all its waste to meet international environmental sustainability standards. Another feather in the cap for the region is Al Maha, a Luxury Collection Desert Resort & Spa, at the Dubai Desert Conservation Reserve. Certified by the Eco Luxury Retreats of the World, the resort also boasts Green Key Certification – a voluntary eco-label for establishments that fulfil a list of strict environmental requirements. “At Al Maha we are constantly striving to improve and increase

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1 Al Baleed Resort Salalah by Anantara, Oman 2 & 3 Feynan Ecolodge, Jordan 4 DUKES Dubai, Palm Jumeirah 5 Al Maha Resort & Spa 6 Tristan de la Porte du Theil

sustainability efforts,” explains Al Maha’s General Manager Arne Silvis. “We recently installed solar panels to control the water temperature in all swimming pools. The same system is used to produce hot water inside the guest villas. We have also successfully obtained Green Key Certification for the last five years running, with a focus on recycling, using solar energy, water savings, paperless boardroom meetings, installation of LED lighting, and a reduction in the use of vehicles. “A growing number of travellers are opting for a first-hand experience of the resort and destination they visit, be it protecting the coral reefs or planting a tree. Hotels must look at sustainable initiatives as a genuine practice and not just a buzzword. We believe that if the entire industry unites around this single issue, we could make a positive and lasting impact,” he adds. CHAMPIONING COMMUNITIES Another aspect of responsible tourism extends to community initiatives. An interesting example is the UAE’s national food bank programme. Launched in 2017 to reduce food wastage and donate fresh surplus food to those in need, leading hotels including

Armani Hotel Dubai and Atlantis The Palm, Dubai, and groups including Starwood/Marriott and Jumeirah Group are all participating in the initiative which has, in less than a year, collected over 600 tonnes of food and benefitted close to 100,000 people in need. Hotels in the region are also continuing to champion social values in other ways. For example, DUKES Dubai on Palm Jumeirah hosts a range of community outreach programmes for greater awareness, strives for an environmentally-friendly operation that helps conserve precious natural resources, and ensures there is always the greatest respect for local Islamic customs and heritage. “Responsible tourism is no longer just a fad or a fashionable trend,“ says Tristan de la Porte du Theil, General Manager, DUKES Dubai. “It is very much an integral part of the travel, hotel and hospitality sectors. Today, travellers and hotel guests alike are well informed and understand CSR. They are environmentally savvy and conscious of their own carbon footprint. “Hotels can no longer simply make the right noises about sustainability to resonate with their guests – there has to be real substance to their proposition.”

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Destinations

Italy

There are two independent states within Italy: the Republic of San Marino, which is 25 square miles, and the famed Vatican City, which measures just 108.7 acres

Italian State Tourist Board / EU6310, EU6330

Italy’s place as one of the world’s top tourism destinations is well and truly assured. Its spectacular offering boasts everything from world-class art and culture, to historical treasures, stunning landscapes and enviable gastronomy. Still considered one of the top choices for travellers seeking a romantic getaway, Italy’s family and luxury appeal is also strong. During summer 2017, the country saw a record number of visitors, with almost 50 million people spending the night at a hotel during June, July, and August, representing a 2 percent increase compared to the previous year. A further three million guests spent the night at an Airbnb accommodation in the same period, a huge 20 percent increase year-on-year. Tourism accounts for 11.8 percent of Italy’s gross domestic product and 12.8 percent of the country’s jobs are in the sector, according to national tourism agency ENIT.

Still considered one of the top choices for travellers seeking a romantic getaway, Italy’s family and luxury appeal is also strong

Colosseum. Art lovers can nourish their passion in Florence. The city offers both the Galleria degli Uffizi, which opened in 1581 and boasts works by the likes of Leonardo da Vinci and Sandro Botticelli, and the Galleria dell’Accademia, home to Michelangelo’s David, To accommodate all of the visitor activity, the Leonardo da Vinci-Fiumicino Airport in Rome is undergoing major expansion, with new facilities planned to handle the expected 55 million passengers per year by the end of 2018.

Venice, Italy

With 51 UNESCO World Heritage Sites, more than any other country, iconic areas include Pompei, Verona, Venice, Mount Etna and the Piazza dei Miracoli, which houses a breathtaking cathedral and the famous Leaning Tower of Pisa. For visitors seeking a romantic getaway, Italy is incomparable thanks to the architecture and ambience of cities like Rome, Florence and Venice offering classic experiences including visits to the capital’s Trevi Fountain and gondola rides along Venetian canals. History buffs, meanwhile, can learn all about the glory of Ancient Rome. The capital has a rich, detailed past which survives today in monuments such as the

Jordan

The lowest point on Earth in terms of dry land is the shore of the Dead Sea in Jordan. It lies at 1,378 feet beneath sea level

Jordan Tourism Board / ME1450

The Kingdom of Jordan has long enchanted with its mix of stunning desert landscapes, fascinating UNESCO World Heritage Sites and intriguing villages. The country has become a favourite among filmmakers thanks to its dramatic landscapes, with Wadi Rum featuring in movies such as Lawrence of Arabia and The Martian. Referred to as one of the most beautiful stretches of desert in the world, with its red dunes and sandstone mountains, knowledgeable Bedouin guides are on hand to help visitors explore the vast landscape. Jordan’s biggest draw of all, the ancient Nabataean city of Petra, has similarly enticed directors, with Indiana Jones and the Last Crusade perhaps the most famous film to have been shot there. One of the New Seven Wonders of the World, Petra is known for its rockcut architecture and is home to tombs and temples dating back to 300 BCE. The ancient city offers a unique glimpse into the past and is a spectacle that cannot be missed when travelling to the country. With the Dead Sea and the Red Sea also proving to be popular attractions, tourism has always been vital to Jordan and 2017 was another sterling year as tourism revenue reached US$4.6

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Venice, Italy

The Treasury in Petra

billion (JOD3.3 billion). According to the Central Bank of Jordan, this was up from US$4.1 billion (JOD2.9 billion) in 2016, an impressive 12.5 percent increase. This figure was largely due to an 8.7 percent rise in the total number of tourists in 2017, with Tourism Ministry figures showing that the number of overnight tourists until the end of November amounted to 3.9 million visitors, compared with 3.5 million during the same period in 2016. The Jordan Tourism Board (JTB) is also confident that the tourism sector will continue to strengthen in 2018. The

country’s historic attractions continue to draw in tourists from around the world and JTB is working hard to train more tourist guides to tailor the offering to visitors, especially focusing on those speaking Chinese dialects and other Far Eastern languages, with an increase in visitors expected from the region. Among the hotel openings on the busy hospitality scene is W Amman, which is set to launch later this year. The 280-room complex is located just 40 minutes from Queen Alia International Airport and is also just 45 minutes away from the Dead Sea. Dead Sea

One of the New Seven Wonders of the World, Petra is known for its rock-cut architecture and is home to tombs and temples dating back to 300 BCE

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Destinations

Morocco

Moroccan National Provincial Tourist Office / AF5110

A country of vast contrasts and the gateway to Africa, Morocco offers visitors the chance to explore epic mountain ranges, sweeping deserts and numerous ancient cities that are teeming with history. This is a dream destination for the adventurous, whether you’re looking to spend a night under the stars on the vast sand dunes of the Sahara, or climb Jebel Toubkal where the Atlas Mountains form a barrier between north and south. Those seeking a taste of history will adore the winding medina maze of Fez. Built in the ninth century, it is one of the largest medieval sites in the world and is full of nods to its storied past. While Casablanca is a bustling city that represents modern Morocco, the ‘Red City’ of Marrakech is equally interesting to explore thanks to the intricate souks, stunning Bahia Palace and the magnificent Koutoubia Mosque that is visible from every corner of the city. The city has long been a favourite with tourists from around the world, but 2017 proved to be a record-breaking year as, for the first time, Marrakech welcomed more than two million tourists. According to the Regional Tourism Center of Marrakech there was a growth rate of 20 percent on 2016, while

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Morocco has been inhabited since the Paleolithic era in prehistoric times, sometime between the years 190,000 BCE and 90,000 BCE

Those seeking a taste of history will adore the winding medina maze of Fez. Built in the ninth century, it is one of the largest medieval sites in the world

in 2017, there was an 18 percent rise in overnight stays with more than six million registered throughout the year. Morocco saw a 10 percent rise in tourists in 2017 as 11.35 million visitors came to the country, according to statistics by Morocco’s Tourism Ministry. Arrivals from major markets showed an increase of 11 percent in French tourists to 1.6 million, 15 percent in Spanish visitors to 710,000, and 27 percent in German tourists to over 331,000. In order to cope with the increased number of visitors, there are numerous hotels set to open in the coming years. Hotel giant Marriott is in the construction stages of a new 260-key property in Taghazout Bay, while the Pestana CR7

Chefchaouen, Morocco

brand will open a new hotel in Marrakech in 2019. In partnership with football star Cristiano Ronaldo, the hotel will have 160 rooms. There are also plans to overhaul the coastal area of Taghazout Bay in the south of the country to include seven hotels, an 18-hole golf course, an amusement park, a surf camp and a museum dedicated to the native Argan Tree.

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Destinations

Oman

Oman Ministry of Tourism / ME2110

Oman has long been known as a destination that offers great diversity thanks to the lush green south that is full of wildlife, its vast desert terrain and the soaring mountains that provide dramatic views. The sultanate is brimming with historical charm, picturesque beaches, dazzling fjords and canyons, and is renowned for its scuba diving, whale watching and fossil hunting, and Musandam and Salalah are popular with tourists from around the world. Travel to the country is on the up and figures issued by the Omani National Centre for Statistics and Information showed that Oman welcomed 3.2 million visitors in 2016, more than doubling the number of tourists who visited in 2010 when the figure was 1.5 million. The total tourism spend in 2016 also rose by 10.3 percent to reach US$827.6 million (OMR318.62 million), representing 26.5 percent of the total tourism revenue. In recent years there has been a great deal of investment. Dubai-based developer Majid Al Futtaim is set to expand its portfolio in Oman with the addition of City Centre Sohar. This US$117 million (OMR45.04 million) mall will span 40,000 square metres and is due to open in late 2018. In addition, Al Futtaim Group’s

The national symbol of Oman is a pair of crossed khanjars (a traditional dagger). It is also used on the national flag and and is said to be a symbol of bravery

Dusk in Oman

Mall of Oman is expected to open by 2020 and will be the sultanate’s largest shopping mall, built on 157,000 square metres of land and encompassing 350 stores, as well as leisure facilities. Key investment is also arriving in the form of a partnership between Egyptian tourism development company Orascom and Omran, Oman’s government body responsible for tourism investment. Some US$650 million (OMR250

million) has already been used to fund the venture, with five integrated tourism complexes expected to form the core of the country’s tourism offering. The investment has seen Jabal Sifah and Hawana Salalah, which feature three resorts and the city’s first water park, become extremely popular with tourists. Similarly, the Oman Convention and Exhibition Centre, which opened in 2017, has attracted huge numbers.

Oman also aims to promote itself as an attractive international cruise destination and since the mid-1990s, cruise ship activity to Oman has seen a steady rise in key ports including Salalah, Muscat and Khasab. Muscat and Salalah airports have also received substantial investment with the recently opened US$1.8 billion (OMR692.9 million) terminal at Muscat International Airport raising the current capacity to 20 million passengers per annum. A record 12 million passengers passed through the airport in 2016, while 1.2 million used the recently opened Salalah International Airport.

The sultanate is abundant with historical charm, picturesque beaches, dazzling fjords and untouched canyons

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Destinations

Ras Al Khaimah

Ras Al Khaimah Tourism Development Authority / ME3510

Boasting stunning natural scenery and a rich history, Ras Al Khaimah has long been viewed as the perfect escape from the busy trappings of everyday life. With 64 kilometres of pristine coastline, desert dunes, soaring mountains and lush green lagoons, the emirate remains a popular weekend destination for people across the Gulf.

Thanks to the work being done by the Ras Al Khaimah Tourism Development Authority (RAKTDA), the emirate is positioning itself as the adventure capital of the UAE. The varied terrain means it boasts a unique set of attractions, with visitors able to set their pulses racing on the sea, in the desert and in the mountains. While dune bashing and an

Wadi Al Shawkha, Ras Al Khaimah

Sharjah

Sharjah Commerce and Tourism Development Authority / ME4110

Thanks to competition from the alwaysattractive tourist destinations of Dubai and Abu Dhabi, the emirate of Sharjah has had to work extremely hard to create its own unique profile. All that effort is now paying dividends, as Sharjah has become a popular destination for those seeking to discover the cultural heritage of the UAE. The emirate has a sense of historic charm thanks to its wide range of museums, colourful souks and local attractions. It also offers a welcome change of pace from the hustle and bustle of its neighbours.

Ras Al Khaimah has a rich history dating back to the Bronze Age, which makes it one of the few places in the world that has been continuously settled for over 7,000 years array of water sports have long tempted tourists to RAK, the recently opened zip line is sure to attract thrillseekers. Located in the Hajar Mountains around the UAE’s highest peak, Jebel Jais, the zipline is the world’s longest at 2.83 kilometres. Located 1,680 metres above sea level, it reaches speeds of 120 kilometres per hour. Jebel Jais is also in the development stages of a huge observation deck, which will feature viewing spots, picnic areas and even food trucks. While daredevils will rejoice in the new additions, those seeking a more

relaxing stay can still make use of Ras Al Khaimah’s picture-perfect golf courses, crystal clear waters and an impressive roster of five-star properties. Thanks to a host of attractions, the emirate has been reaping the benefits. Last year, Ras Al Khaimah achieved 19 percent growth in tourist numbers compared to 2016. There was a significant increase in travellers from the UK, Russia, India, Germany and several other countries, which saw hotel occupancy rise to 73.6 percent and the average length of stay increase to 3.41 days. During 2017 there was a robust 79 percent rise in Russian visitors, while 16.8 percent more British visitors arrived in the emirate. To meet the growing tourist demands, RAKTDA aims to have 10,000 resort rooms in its portfolio by 2020, up from the 5,400 it currently has. It is also optimistic that tourist arrivals will reach one million by the end of 2018 and 2.9 million by the end of 2025.

With 64 kilometres of coastline, desert dunes, soaring mountains and lush green lagoons, the emirate remains a popular weekend destination for people across the Gulf

Sharjah’s history dates back over 6,000 years and appears as early as the second century in a map drawn by Greek geographer, Ptolemy The work of Sharjah Commerce and Tourism Development Authority (SCTDA) is certainly paying off as well, with Sharjah International Airport achieving a 3.29 percent growth in passenger traffic during the first nine months of 2017. In excess of 8.6 million passengers arrived in the emirate during that time frame, with China and Russia proving to be the top two growing inbound tourism markets. This led to Sharjah’s hotels enjoying a 70 percent occupancy rate from January to June last year, with a registered total of 885,000 hotel guests staying during the Sharjah Corniche

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The emirate has a sense of historic charm thanks to its wide range of museums and colourful souks period. This significant growth means that Sharjah now aims to make an additional 1,000 four and five-star rooms and suites available by the end of 2020. With the Arabian Wildlife Centre and the Mleiha Archaeological Centre already popular additions, another familyfriendly attraction will be landing in the emirate in 2018. Sharjah Investment and Development Authority announced a new US$27.2 million (AED99 million) attraction at the Al Montazah Amusement and Water Park. As well as a range of new amenities, the capacity will be increased to accommodate 17,000 guests across the complex.

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Destinations

South Africa A South Africa Pavilion / AF5140

With dramatic landscapes, amazing wildlife and powdery beaches lapped by two oceans, South Africa is a country of astonishing diversity. It has also long been one of the world’s most popular tourist destinations. One of the best nations for safari, and among the few places where you can get up close to Africa’s ‘big five’ (lion, buffalo, elephant, leopard and rhinoceros), the country is also a must-visit for wine enthusiasts, outdoor adventurers

The country is a mustvisit for wine enthusiasts, outdoor adventurers and those seeking a memorable road-trip

and those seeking a memorable road trip. The Cape Winelands are home to fertile valleys flanked by mountains and lush scenery. Here you will find the town of Stellenbosch, which is a popular destination for connoisseurs thanks to the more than 200 grape producers that can be found in the valley. For the more active, try abseiling from Cape Town’s iconic Table Mountain or bungee jumping from the Garden Route’s Bloukrans Bridge. Or, for those seeking a more serene visit, the scenic Route 62 between Cape Town and Oudtshoorn is a wonderfully dramatic coastal road. With so much to offer, South Africa has traditionally attracted huge numbers of tourists and 2017 was no different. An all-time high of 1,559,295 travelled to the country last January, while Cape Town International Airport witnessed a

USA

Brand USA / AM6110, AM6200, AM6210, AM6211

There is never a bad time to visit the USA thanks to its 50 states that each offer their own unique charm and character. It’s a destination that delights and thrills in equal measure, whether you are seeking the high life in Hollywood, a beach break in Hawaii or live music in New Orleans. Stretching out across 3,000 miles, it is a

country that warrants multiple visits, with different experiences to be enjoyed in every state between New York in the east and California in the west. Therefore, it is little wonder that America relies heavily on the tourism industry, with one out of every 18 citizens employed directly or indirectly in a travel or tourism-related

South Africa is home to the largest impact crater on earth, the Vredefort Dome. At more than 300 kilometres across, it was officially declared a UNESCO World Heritage Site in 2005

Cape Town, South Africa

surge in international arrivals in December 2017. According to Airports Company South Africa, the airport registered 127,309 international arrivals, an 11.5 percent increase from December 2016. Hopes are high that 2018 will be even more successful, with major plans in place to attract an increasing number of tourists. With it being the centenary year of the late president Nelson Mandela, who was born on July 18, 1918, South Africa Tourism will identify 100 places that have links to Madiba.

A contender for the tallest mountain in the world can be found in the United States. Mauna Kea in Hawaii is over 32,000 feet high when measured from the seafloor, while Mount Everest is 29,028 feet high from sea level job. Even with the US falling behind Spain and France as the most visited country, there were still 78 million international tourists throughout 2017. The hospitality sector enjoyed a record-breaking year and hotel data analyst STR reported that overall occupancy across America reached 65.9 percent. The

It’s a destination that delights and thrills in equal measure, whether you are seeking the high life in Hollywood or a beach break in Hawaii

San Francisco skyline and Bay Bridge

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This will include his house, his law office and the courthouse where he was originally sentenced. In order to cope with the increased numbers expected to visit the country in the years to come, Marriott Hotels has three openings planned for the coming year. The Cape Town Marriott Hotel Foreshore will be the largest, adding 200 rooms to the city, while the Residence Inn will have 150 rooms and The AC Hotels by Marriott Cape Town Waterfront will boast 189 rooms.

industry also set a record for the number of total available room nights across the year at 1.87 billion, with 1.23 billion of these room nights being sold during 2017. New York City continued to be one of the most visited destinations in the world, with The New York Times newspaper reporting last November that a staggering 61.8 million tourists were expected to travel to the city in 2017. The previous year was the first time the city had ever had more than 60 million visitors, with tourists bringing in around US$4.2 billion (AED 15.4 billion). In the Midwest, Detroit is expected to welcome record numbers this year after being named second in the Lonely Planet’s Top Cities for 2018. Detroit has been undergoing its own renaissance, with new stadiums, hotels and parks across the Motor City. This year will see three hotels open: The Siren Hotel, the Shinola Hotel and the Element Detroit Hotel. California is also working on a state-delivered high-speed train system. The US$68 billion (AED249 billion) project is already underway and will see trains reaching speeds of 220 miles per hour, allowing passengers to travel between Los Angeles and San Francisco in under three hours.

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Vox Pops

What the exhibitors say...

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MARK MELZACK Senior Sales Manager

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AL HOKAIR GROUP ATM offers us the perfect platform to strengthen our wide network by reinforcing our valuable partnerships with key industry players, while also pursuing new business ventures. We are well placed to take advantage of the massive opportunities opening up in the Middle East tourism sector, and will soon be expanding our footprint in the region. Our long-term strategic partnerships are founded on compelling value propositions and business transparency.

ROTANA As one of the leading hotel management companies in the region, we believe we have plenty of reasons to look forward to ATM 2018. Rotana is planning a major expansion of its portfolio and has several new openings lined up this year in the Middle East, Africa and Turkey. Coming at this crucial juncture in our global expansion, ATM affords us a superb opportunity to build on our business relationships and cement our plan of action.

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SAMI AL HOKAIR Managing Director

DECLAN HURLEY CVP Sales - Rotana Hotel Management Corporation

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PRACHOOM TANTIPRASERTSUK Vice President of Sales & Marketing

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OLIVIER HARNISCH Chief Executive Officer, Emaar Hospitality Group

DUSIT INTERNATIONAL We return to ATM to showcase our award-winning hotels in Dubai and Abu Dhabi, plus our growing portfolio of properties worldwide. Our hotels set to open in 2018 include Dusit Thani Laguna Singapore, dusitD2 City Centre Bahrain and dusitD2 Thimpu Bhutan. We have many updates to share and look forward to explaining more about our gracious hospitality, inspired by authentic Thai values.

ADDRESS HOTELS + RESORTS ATM not only showcases the UAE’s dynamic tourism and hospitality sector, but also presents robust opportunities to expand business reach. Emaar Hospitality Group’s participation has enabled us to showcase our hotel brands – Address Hotels + Resorts, Vida Hotels and Resorts and Rove Hotels – to the industry and to forge strong partnerships. We look forward to ATM 2018 to strengthen our presence and brand appeal further in newer international markets.

HIS EXCELLENCY MARWAN BIN JASSIM AL SARKAL Chief Executive Officer SHARJAH INVESTMENT AND DEVELOPMENT AUTHORITY (SHUROOQ) Last year, we launched our luxury ‘Sharjah Collection’ brand that includes Al Badayer Oasis, Kingfisher Lodge at the Kalba Eco-Tourism Project and Fossil Rock Lodge at the Mleiha Archaeological and Eco-Tourism Project. As tourism plays an ever-increasing role in Sharjah’s economy, we will look to grow our status on ATM’s worldwide industry platform and highlight our prestigious developments.

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CODEGEN INTERNATIONAL LTD. We are extremely pleased to be making our debut at ATM this year and look forward to the many opportunities it will bring. CodeGen will be showcasing TravelBox, our leading travel reservations platform, along with our innovative web platforms and AI-driven product toolkit for increasing conversion rates. We work with many clients throughout the region and are keen to forge new relationships and long-term partnerships.

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A selection of regional and international exhibitors share their goals and ambitions during this year’s show

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MOUSTAFA SAKR General Manager

GILBERT XU Chief Executive Officer

HAITHAM MATTAR Chief Executive Officer

BRUNO P WILEY Vice President of Sales

THE ST. REGIS ABU DHABI This year marks five years of delivering service beyond expectation at The St. Regis Abu Dhabi for our guests and partners alike. Arabian Travel Market is an important event for us and we are delighted to be present again this year to showcase our exquisite property to the Middle East and beyond. The St. Regis Abu Dhabi is in a prime location, situated in the heart of the Corniche near a number of new tourist attractions, and we are always delighted to host incoming tourists to the emirate.

HAIYOU VOYAGE China is dedicated to expanding its tourism offering, with growing visitor numbers every year. Haiyou Voyage is the industry’s most trustworthy travel agency specialising in trips to China, and our mission is to provide high-quality services at reasonable prices to world travellers – while introducing them to China’s culture, cuisine, history and people. We’re looking forward to participating at this year’s ATM, where we will showcase our company’s products and meet with exhibitors and buyers.

RAS AL KHAIMAH TOURISM & DEVELOPMENT AUTHORITY At ATM 2018, Ras Al Khaimah will showcase tourism developments, including the growth of our adventure and sports travel offering, which now features the world’s longest zipline in Jebel Jais. As part of our ‘Destination 2019’ strategy, we are promoting the emirate’s unique natural assets and delivering various exciting activities and accommodation for outdoor enthusiasts – from hiking and biking trails to planned luxury mountain resorts.

FARAH EXPERIENCES LLC Established in 2008, the aim of Farah Experiences LLC has always been to provide worldclass experiences within the entertainment sector. We currently operate Ferrari World Abu Dhabi, Yas Waterworld and the soon-to-open Warner Bros. World Abu Dhabi, all of which are located on Yas Island. We are delighted to be back at Arabian Travel Market this year in order to showcase our destinations and various tailored packages; we are certain that they will appeal to everyone around the world.

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WHE R E W I S E MEN T URNE D T HE D ESERT G REEN y o u can still find t he i r a n c i e n t i r r i g a t i o n s y s t e m s , giv ing life to acres o f p alm-fringed tranquility. L o o k up and youâ&#x20AC;&#x2122;ll see the fruit of those settlers w ho man aged to bring water and s trength where once the re w as only sand.

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