Luxlife 2018

Issue 01

Issue 01

Inspiring spaces

An inside look at Dubai’s most desirable property destinations

The in-house magazine of

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LUXURY MEETS STYLE Own luxury apartments in DAMAC Residenze with interiors by Fendi Casa overlooking Palm Jumeirah in Dubai

Visit us at DAMAC Offices 04 301 9999 | DAMACPROPERTIES.COM

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LUXURY MEETS STYLE Own luxury apartments in DAMAC Residenze with interiors by Fendi Casa overlooking Palm Jumeirah in Dubai

Visit us at DAMAC Offices 04 301 9999 | DAMACPROPERTIES.COM

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WHERE LIFE MAKES NEW MEMORIES Own luxurious villas and apartments in a vibrant community surrounded by the lush fairways of the Trump International Golf Club Dubai with access to premium shopping, dining and entertainment.

VISIT US AT DAMAC OFFICES

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04 301 9999 | DAMACPROPERTIES.COM

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WHERE LIFE MAKES NEW MEMORIES Own luxurious villas and apartments in a vibrant community surrounded by the lush fairways of the Trump International Golf Club Dubai with access to premium shopping, dining and entertainment.

VISIT US AT DAMAC OFFICES

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Welcome to the first issue of Luxlife, the luxury lifestyle magazine from DAMAC Properties. Inside each edition we will present a curated edit of the best experiences within the UAE, right through to the most desirable destinations around the world.

Starting with something close to home, on page 12, we take a look at the award-winning chefs from around the world who have brought their culinary skills to the UAE. Then, on page 20, we turn our attention to the thrilling experiences and essential retail outlets that provide enterainment for residents and visitors alike.

A lter nat ively, for those seeking an escape further afield, we take an in-depth look, on page 62, at the world’s leading cruise liners. Ideal for those interested in exploring a host of enviable locations, these hugely impressive ships allow you to travel in the lap of luxury.

Keeping our focus on all things high-end, turn to page 46 to learn more about the first-ever SUV from Rolls-Royce, which looks equally at home in the deserts of Dubai as it does in quaint towns across Europe. This big and bold creation is now available to purchase in the UAE and is sure to impress.

Elsewhere, Omega president, Raynald Aeschlimann, talks to us about his vision for the future of the Swiss luxury watch manufacturer, and we profile this season’s most stylish products, from Louis Vuitton luggage to a handmade Berluti Backgammon set. Finally, turn to page 72 to discover more about our Customer Relationship Management team and the vital role they play when puchasing a new home.

Welcome

Enjoy the issue.

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Contents p38 p50

In the UAE

MASTER CHEFS 12 Enjoy a culinary feast at these celebrity chef hotspots

GRAND DESIGNS 16 Inspiring landmarks that offer a trip through time

FUN FOR ALL 20 Our pick of top experi­ences in the UAE

p12

Inspired Living

FOR THE LOVE OF FENDI 26 DAMAC Properties joins forces with Fendi Casa

UNMISSABLE ART 30 Discover some of Louvre Abu Dhabi’s most iconic pieces

p50

Finer Things

DIAMONDS ARE FOREVER 38 We chat with Graff Diamonds CEO about jewellery inspiration

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p26

TIME FOR A CHANGE 42 Omega’s forward-thinking approach to watch design

46 ROLLS-ROYCE GOES OFF-ROAD

An in-depth look at the spectacular new Cullinan

THE LUXLIST 50 This season’s most stylish investments and beautiful buys

Escapes

LONDON CALLING 58 Enjoy a luxury weekend in the British capital

CRUISE CONTROL 62 Discover five of the world’s most desirable cruise liners

THE HOME OF GOLF 66 Swing into action at Trump

International Golf Links, Scotland

p46

The Business End

GOING DIGITAL 70 DAMAC Properties’ innovative online portal

CUSTOMER CARE 72 Purchasing a new home has never been easier

ATTENTION TO DETAIL 76 A behind-the-scenes look at designing a show room

p62

p16

PROPERTY PAYMENT 80 A once stressful experience has been simplified and streamlined

ON THE HOME STRETCH 82 Flagship projects will soon welcome residents for the first time

86 THE INSIDE STORY

The importance of building a good customer relationship 9 LUXLIFE_JUN18_CONTENTS_V2.indd 9

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ICONIC LIVING IN THE HEART OF DUBAI Own luxury hotel apartments and residences on Sheikh Zayed Road with breathtaking views of Dubai Canal

VISIT US AT DAMAC OFFICES

+971 4 301 9999

DAMACPROPERTIES.COM

*Terms and conditions apply

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In the UAE [

From fine dining to essential experiences, explore the best of the emirates

]

Dubai Water Canal Another significant notch in the UAE’s groundbreaking transformation, this 3.2-kilometre waterway winds its way from Dubai Creek through to Jumeirah. The striking bridge that links to Sheikh Zayed Road also features a mechanical waterfall.

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Celebrity chefs / p12

Family fun / p20

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Master chefs

Award-winning chefs from all over the world have brought their wealth of talent to restaurants in the UAE

NATHAN OUTL AW AT AL MAHAR A The chef / Nathan Outlaw is one of the world’s most lauded culinary artists, with multiple accolades, including two Michelin stars for his self-titled venue, Restaurant Nathan Outlaw in Cornwall. Now he’s brought his expertise to Dubai for the first time.

In a nutshell / From arriving at the iconic Burj Al Arab Jumeirah to dining beside the stunning floor-to-ceiling aquarium, an evening at Nathan Outlaw at Al Mahara is a truly memorable event. With its oceanside location, the restaurant’s focus is all about seafood, and Outlaw is one of the best in the business when it comes to fish. All seafood is sustainably sourced and his unique cooking style and signature dishes allow the quality of the ingredients to shine through.

Our top pick / Al Mahara means ‘oyster shell’ in Arabic, so don’t leave without trying the delicious lightly pickled oysters, served with jalapeño, gherkins and coriander. The British-inspired desserts are also exceptional.

Best for / Celebrating a special occasion in a unique setting.

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IN THE UAE | FINE DINING

SOCIAL BY HEINZ BECK The chef / The resident chef at Michelin-starred La Pergola Restaurant in the Rome Cavalieri Waldorf Astoria, Italy, Heinz Beck champions a taste of the Mediterranean at his UAE restaurant, Social by Heinz Beck at Waldorf Astoria The Palm Dubai.

In a nutshell / Social by Heinz Beck has been a welcome presence on Dubai’s dining scene for more than three years, and the innovative chef brings his distinctive brand of Mediterranean fine dining to the glamorous Palm Jumeirah hotel. Forget what you know about rich, heavy Italian cuisine – the dishes here have a lightness and freshness to them, and only the finest quality ingredients are afforded a place in Beck’s kitchen. His mastery of flavours and technique is apparent in every dish.

Our top pick / Social by Heinz Beck shines when it takes classical Italian dishes and gives them a contemporary, high-end twist. A perfect example is the potato gnocchi ‘cacio e pepe’ with green pea foam, a light yet decadent dish bursting with character.

Best for / A special meal with all the charm and flavours of the Mediterranean, right here in the Middle East.

Only the finest quality ingredients are afforded a place in Beck’s kitchen

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MARINA SOCIAL The chef / Jason Atherton’s restaurants can be found in some of the world’s most dynamic cities, including Sydney, New York and London – where Pollen Street Social won a Michelin star within its first year of opening. Marina Social is his first UAE restaurant.

In a nutshell / Located in the InterContinental Dubai Marina, Marina Social strikes the perfect balance between luxe and laid back, with elegant interiors and a beautiful terrace overlooking the water. The award-winning restaurant truly offers something for everyone, from late night dinners to long lunches on the weekend. Like all the best dining destinations, Marina Social’s menu changes with the seasons and Atherton visits the restaurant regularly to oversee it all, bringing his distinctive touch to several classic European dishes.

Our top pick / While the menu is seasonal, certain dishes are so popular that they are always available. The Social Dog, an indulgent take on the hot dog made of duck and foie gras, topped with caramelised onions in a brioche bun, is a must-try.

Best for / Relaxed revelry any day of the week, in a sophisticated and unpretentious setting.

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IN THE UAE | FINE DINING

It’s everything that a steakhouse should be, with a classic, almost old-fashioned elegance

MARCO PIERRE W HITE S TE A KHOUSE & GRILL The chef / Celebrity chef, Marco Pierre White, was the first British chef ever to have been awarded three Michelin stars. Today, he brings his culinary excellence and bold flavours to the UAE capital at his eponymous restaurant in the Fairmont Bab Al Bahr.

In a nutshell / When you’re craving a good steak in Abu Dhabi, Marco Pierre White Steakhouse & Grill should be your first port of call. It’s everything that a steakhouse should be, with a classic, almost old-fashioned elegance, impeccable service, and of course, prime cuts of meat. No expense has been spared in curating the menu, which caters to extravagant tastes and features foie gras, caviar, oysters and lobster alongside the premium beef.

Our top pick / Don’t miss the Stanbroke Sanchoku tenderloin, an exceptional form of Japanese wagyu beef. It is richer, full of flavour and more marbled than your typical wagyu, and is a must for steak lovers.

Best for / An intimate dinner in a refined setting with a classic menu. 

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Grand designs Explore the region’s rich heritage by taking a tour around some of the UAE’s top cultural landmarks

Q ASR AL MU WAIJI

One of the Al Ain’s many intriguing cultural sites, Qasr Al Muwaiji features a large number of historic forts, houses and towers and was once the prestigious address of the Al Nahyan family, including the President of the UAE, His Highness Sheikh Khalifa bin Zayed Al Nahyan, who was born there in 1948. Book a guided tour to learn all about its cultural importance or spend an afternoon exploring the serene courtyard, which houses a striking glass-walled space featuring a permanent exhibition recounting the fascinating story of the fort and its previous inhabitants.

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IN T HE UAE | CULT UR AL E X PE RIE NCE S

SHEIKH Z AYED GR AND MOSQUE Commissioned by the late Sheikh Zayed bin Sultan Al Nahyan, this mosque is a proud emblem of Abu Dhabi’s cultural diversity. Unlike most mosques, which are strictly for Muslims only, this architectural wonder welcomes visitors of all faiths. Equivalent in size to five football pitches, this vast and breathtaking building is wrought of marble, gold, semi-precious stones, crystals and ceramics.

E TIHAD MUSEUM

Having opened last year, this fairly new addition to Dubai’s vibrant Jumeirah area shares the story of the UAE’s founding fathers and the emirates’ captivating journey from a collection of desert towns to a thriving urban country. A strikingly modern building, the museum houses a series of pavilions that feature experiencedriven exhibitions and interactive programmes.

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AL FAHIDI HIS TORICAL NEIGHBOURHOOD

This historic part of ‘old Dubai’ remains one of the city’s most charming districts. Home to some of the oldest buildings in the emirate, wind tower architecture defines the landscape and a host of art galleries form part of its burgeoning cultural community. Take a stroll through the bustling streets and along the banks of the nearby Dubai Creek to gain a fascinating glimpse into the city’s vibrant past.

FOUNDER’S MEMORIAL

As part of the UAE’s Year of Zayed celebrations, visitors to the capital can now find a permanent national tribute to the late Sheikh Zayed along Abu Dhabi Corniche. At the centrepiece of the Founder’s Memorial is The Constellation, a stunning artwork crafted in Sheikh Zayed’s image from a total of 1,327 geometric shapes suspended from 1,110 cables. Illuminated by more than 2,000 lights, this celestial display is considered a symbol of the founding father’s influential presence over the nation. With a wealth of trees and plants indigenous to the UAE, the lush gardens that border the memorial also reflect the sheikh’s love of nature.

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IN T HE UAE | CULT UR AL E X PE RIE NCE S

MANAR AT AL SA ADIYAT

Manarat Al Saadiyat has been a haven for the region’s art aficionados for many years. Found within the capital’s Saadiyat Cultural District, also home to Louvre Abu Dhabi, this purposebuilt visitor centre features multiple gallery spaces that host a captivating line-up of exhibitions, workshops and public programmes throughout the year. 

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Fun for all

There’s plenty to keep you busy in the UAE, from quintessential retail destinations to thrilling entertainment experiences

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I N T H E U A E | FA M I LY A C T I V I T I E S

Take in a show Dubai’s first-ever resident theatre production, La Perle by Dragone, is a jaw-dropping spectacle of aerial acrobatics created by the legendary Franco Dragone of Cirque du Soleil fame. An absolute must-see, hundreds of people around the world auditioned to join the cast, which features 65 artists from 23 countries. The performance takes place in a purpose-built theatre in Al Habtoor City that seats 1,300 people and is designed to offer each visitor an unobstructed view. Among the show’s many highlights is an aqua stage with a diving pool that uses around 2.7 million litres of water during each show. It is into this centrepiece that the performers dive from heights of up to 25 metres. A visual feast, the gravity-defying feats will have you on the edge of your seat.

A jaw-dropping spectacle of aerial acrobatics created by the legendary Franco Dragone of Cirque du Soleil fame

Shop ’til you drop In a city famed for the luxurious and the extraordinary, Dubai’s shopping scene is a perfect example of how these two elements meet to create an all-encompassing experience. Visitors can spend hours browsing glitzy malls brimming with the latest designer collections and the world’s most sought-after labels, with some now even housed in multi-level boutiques offering a range of bespoke services and exclusive pieces. If you’re looking for a little post-retail respite you’ll be spoilt for choice thanks to the chic cafés and eateries peppered throughout the city’s many mega malls. Alternatively, Dubai’s burgeoning al fresco shopping offering has also seen several trendy areas pop up, with cool, independent brands living alongside high-end labels.

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See the sights What better way to marvel at the waterways of Dubai Creek or stare at the skyscrapers of Downtown Dubai, than from way up high? Book a private tour with Helidubai and take in the views with your loved ones. Choose from the 12-minute Iconic Tour, which includes Dubai Creek and the World Islands, to the 40-minute Odyssey Tour, which adds on Palm Jumeirah, Burj Al Arab Jumeirah and more. Alternatively, a Seawings seaplane tour is an unforgettable experience, from the moment you take off from the water’s surface to the moment you touch back down. With tours on offer in Abu Dhabi and Dubai, you can enjoy stunning aerial views of the UAE’s iconic landmarks.

A seaplane tour is an unforgettable experience, from the moment you take off to when you touch back down

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I N T H E U A E | FA M I LY A C T I V I T I E S

Savour afternoon tea High tea takes on a whole new meaning at Jumeirah at Etihad Towers in Abu Dhabi. Here visitors can enjoy a refined afternoon at the Observation Deck at 300, an elegant lounge located on the tower’s 74th floor.

While you marvel at the 360-degree panoramas of the capital’s skyline, sample the à la carte menu of lights salads, sandwiches and freshly baked pastries alongside a tea menu sourced from all over the world, including South Africa, Japan and India. 

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MAKE A FASHION STATEMENT

Releasing the latest collection of

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DAMACPROPERTIES.COM

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Inspired living [

A guide to elegant estates, stylish spaces and fine furnishings

]

DAMAC Villas

by Paramount Hotels & Resorts Live like a star as the stateside hotel brand, Paramount Hotels

& Resorts, brings a sense of Hollywood glamour to Dubai’s prestigious DAMAC Hills development.

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Unmissable art / p 30

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For the love of Fendi

DAMAC teams up with Italian design house, Fendi Casa, to create some of the most sought-after homes in the city

DAMAC RESIDENZE

With its lively locale and stunning waterside setting, Dubai Marina is undoubtedly one of the city’s most notable neighbourhoods, and the 84-storey DAMAC Heights enjoys a prime piece of its real estate.

Conceived by award-winning architectural firm Aedas, the sleek design of DAMAC Heights evokes a needle pointing into the sky, while DAMAC Residenze, housed between floors 43 and 84 of the tower, features a collection of luxury apartments with interiors

by Fendi Casa.

Speaking about the property, Niall McLoughlin, DAMAC Senior Vice President, says: “Everything about DAMAC Residenze is extraordinary.

“The brief was to create an iconic high-rise tower.

From the moment you step inside the Fendi Casa-styled lobby to take a private elevator to your home, everything exudes class and Italian style.”

References to this distinctive sense of Italian flair can be seen throughout, from the marble flooring and the chic stone countertops to the luxurious master bathroom with polished ceramic wall tiles.

“For DAMAC Properties, the decision to team up with Fendi is an inspired move and an obvious choice.

Since launching in the UAE in 2001, Fendi Casa’s elegant palette, creative spirit and Roman craftsmanship have made it the interior design house of choice among UAE Nationals and expats alike,” explains McLoughlin.

“Furthermore, DAMAC Residenze enjoys uniquely located residential units right at the edge of the marina with panoramic vistas of the ocean and Palm Jumeirah from one side and endless views of Dubai Marina from the other.”

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INSPIRED LIVING | SHOW HOMES

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INSPIRED LIVING | SHOW HOMES

The first collection of its kind in the world, these limited edition villas are truly aspirational

FENDI ST YLED VILL AS

If it’s grand, green spaces you seek, head to the gorgeous new DAMAC Hills development, home to the Fendi Styled Villas. With interiors conceived entirely

by Fendi Casa, each home celebrates the Italian brand’s eclectic and contemporary style with sleek design elements coupled with luxurious materials and finishes.

Just a few of the interior design highlights include fur cushions and carpets, along with sumptuous leather couches, while textures such as marble, stone and wood have been used in inventive ways throughout. The first collection of its kind in the world, these limited edition villas are truly aspirational.

DAMAC Senior Vice President, Niall McLoughlin, tells us: “From the craftsmanship of the furnishings to the rich look of the interiors and the overall feel, every detail has been carefully looked at to maximise

the aesthetic value one associates with the world-renowned name Fendi Casa. We are certain these homes will appeal to those who appreciate refined design and timeless elegance.”

Speaking of Fendi Casa’s level of contribution, McLoughlin adds: “Fendi’s involvement has been integral in achieving the luxurious interior designs expected, with Carla Fendi playing a key role in both the Residenze and villa project, as she does with every other design the company launches.”

Nestled within its own private stretch at DAMAC Hills, residents of the Fendi Styled Villas will also have access to the numerous facilities provided by the new development. Some of these highlights include the lush Trump International Golf Club Dubai, with its 18-hole championship-standard course, as well as premium leisure, entertainment, dining and retail options. 

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Unmissable art Delving into Louvre Abu Dhabi’s vast collection, these are the attractions every visitor should see

Designed by award-winning architect Jean Nouvel, Louvre Abu Dhabi is a stunning architectural feat that invites you to see humanity in a new light. The exhibitions are arranged across 23 galleries in 12 sequences, organised in chronological order to draw deliberate parallels between different cultures. On display is an impressive collection of artwork and artefacts spanning the entirety of human existence. Here we select five of the most important pieces within the museum.

S TAT U E O F G U D E A , P R I N C E O F L A G A S H , CIRCA 212 0 BC ANCIENT GIRSU (IR AQ) Dating back more than 4,000 years, this noteworthy black stone sculpture has become an important piece for historians around the world. Embodying life in ancient Mesopotamia, now known as Iraq, and the power of its kings, the statue shows Gudea wearing a royal bonnet with his hands clasped in prayer. Little is known of the king who ruled the state of Lagash in the south of Mesopotamia, however, there are many statues of him carved from diorite, an important stone from the Oman peninsula.

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INSPIRED LIVING | LOUVRE ABU DHABI

On display is an impressive collection of artwork and artefacts spanning the entirety of human existence SEL F POR TR AIT, VINCENT VAN GOGH, 18 8 7

One of the most influential figures in the history of Western art, the Dutch master painted more than 30 self portraits in the last five years of his life. Like Rembrandt before him, these were critical explorations of personal realisation. This particular piece was painted during his time in Paris when he began to experiment with broken brush strokes and brighter colours. The intense gaze, gaunt features and blue aura that encircles his head reveal Van Gogh’s fragile state of mind. Just three years later he would take his own life at the age of 37.

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N A P OL EON BON A PA R T E , 1S T CONSUL , CROSSING THE ALPS ON MAY 20 OF 18 0 0, JACQUESLOUIS DAVID, FR ANCE, 18 0 3

Inspired by Napoleon’s victory in the battle of Marengo, French painter Jacques-Louis David was commissioned by King Charles IV of Spain to produce this piece to hang in the Royal Palace of Madrid. Upon learning of the request, Napoleon asked to be portrayed as “calm on a fiery horse”.

The subsequent oil painting shows a heroic Napoleon sitting authoritatively on a rearing golden horse, symbolising both his power and status. The painting would become one of the defining images of Napoleon, who was eventually exiled on the island of Saint Helena by the British, while David would go on to be recognised as the pre-eminent painter of his era.

HO R SE S OF T HE SU N , GIL L E S GUÉRIN, F R A NCE , 16 6 8 –16 7 5 , MARBLE S TATUE

This sculpture was commissioned in the late 1660s by France’s Louis XIV, known as the Sun King, who wanted a classically inspired piece for the grounds of his new palace. The horses were just one part of a larger composition that was designed by court painter Charles Le Brun. Executed by sculptor Gilles Guérin, the marble figures were intended to draw parallels between the mythological attributes of Apollo, whose symbol is the sun, and Louis XIV, who chose the sun as his personal emblem.

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INSPIRED LIVING | LOUVRE ABU DHABI

NUMBER 26A, BL ACK AND WHITE, JACKSON POLLOCK, 19 4 8 Between 1947 and 1950, Jackson Pollock rocketed to fame thanks to his unique ‘drip paintings’, the most audacious of which is considered to be Number 26 A, Black and White. To produce this piece the American artist moved around, dripping and pouring paint onto the canvas below using a wooden stick and brush. The painting appears to have no structure, but rather reflects the movement and feelings of the artist. Pollock described the technique, saying: “on the floor I am more at ease. I feel nearer, more part of the painting, since this way I can walk around it, work from the four sides, and literally be in the painting.” 

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GROWING BUSINESS ON THE GREENS The golf course is a timeless, classic place to grow your business.

Corporate members of Trump International Golf Club, Dubai create and develop a lifetime of strong business relationships through the course of every game.

The stunning links style course designed by famed Gil Hanse offers a rewarding golf experience coupled with the splendour of a bespoke golfing lifestyle for everyone.

The 30,000 square foot Clubhouse is an architectural masterpiece nestled in the heart of DAMAC hills and provides members the luxury of a top floor infinity pool with picturesque views, a well-equipped fitness centre and delectable dining options.

For more information please contact the Membership Team DUBAIMEMBERSHIP@TRUMPGOLF.COM | WWW.TRUMPGOLFDUBAI.COM

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9/5/18 9:57 AM

Finer things [

Peruse the latest designer pieces and most covetable collections

]

de Grisogono Delightful and vibrant, the new Melody of Colours collection pays homage to the seasons with a palette that’s perfect for summer. Take your pick from a range of pretty earrings, bracelets and rings.

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Graff Diamonds / p 38

Rolls-Royce / p 46

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Diamonds are forever Francois Graff talks jewellery designs, craftsmanship and the Middle East market

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FINER THINGS | GRAFF DIAMONDS

Boasting a glittering assortment of fine record-breaking d iamonds and an impressive portfolio championing some of the world’s most extravagant and meticulously designed jewellery, Graff Diamonds is undoubtedly among t he industry’s most pioneering brands.

“The way we run our company is quite dif ferent from ot her jewel ler y businesses,” explains Francois Graff, the current CEO and son of Graff Diamonds’ f o u n d e r, L a u r e n c e G r a f f .

“We are a completely vertically integrated company, in control of the production of our own stones. Thanks to our global cutting and polishing facilities we are able to cut and polish 20,000 carats of diamonds per month. This allows us to dictate what we make, according to the beautiful stones that we have.

“Inspired by the natural beauty of each diamond or coloured gemstone, our design team creates pieces that complement each stone.

The inspiration for our jewellery is varied. We have many motifs that borrow from nature, animals and flowers, as well as architectural and historical motifs.

Once the designs are finalised, the master craftsmen in our London atelier are given both the design and the raw materials in order to bring these pieces to life, using a combination of age-old artisanal techniques and pioneering technology.”

Of course, it’s no easy task to exude an avant-garde attitude while still maintaining the brand’s core heritage. Yet Graff insists his team of designers are extremely talented at this particular juggling act. “We have an extensive archive that they frequently draw upon, but they also have some of the world’s best technology at their fingertips. This allows their imaginations to run wild. Coupled with the peerless expertise of our skilled craftsmen, it’s a marriage of old and new that allows us to create timeless jewels with a classic allure, while still always pushing the boundaries of innovation.”

“It’s a marriage of old and new that allows us to create timeless jewels with a classic allure”

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“We’ve never been afraid to create the most exceptional jewellery pieces in the world” Driven by Laurence Graff’s intense passion for diamonds, the jewellery brand has built an incredible legacy in just under six decades. Having started his first company at the tender age of 18, Laurence Graff has always shown an unabashed flair for extravagance. A notable example of this, and one that’s often cited, can be traced back to his early days when he convinced a diamond dealer to advance him 33 small diamonds for just £60. He recalls: “Instead of making 33 individual rings, I placed them all on one ring, creating a big flash of diamonds. I sold the ring to a jeweller in the north of England, who called me immediately after my return to London to say he had sold the ring and wanted to order another.”

It’s clear this proclivity for dramatic design and commitment to sourcing the highest quality stones is shared by Francois Graff. As he proudly explains: “We are known as a limitless company, as we have had some of the most important diamonds in existence on our roll call and we’ve never been afraid to create the most exceptional jewellery pieces in the world. Last year was a particularly special year, as we acquired four incredibly important diamonds. The 1,109-carat Lesedi La Rona, the largest rough diamond in the world, the Meya Prosperity diamond (476 carats) and the Peace diamond (709 carats), plus another 373-carat stone. These reaffirmed our reputation as a world leader in extraordinary diamonds.”

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FINER THINGS | GRAFF DIAMONDS

Graff goes on to add that the Middle East certainly has a penchant for this level of luxury. “The appetite and appreciation of our Middle Eastern clients for unique and extraordinary pieces is highly developed. Historically, the Middle East market has always been important as they have a deep understanding of quality and rarity. Jewellery is very much part of the culture.”

Along with a presence in Abu Dhabi and Oman, Dubai, in particular, is an important city for Graff Diamonds. “Dubai is one of the few cities around the globe that is still remarkably dynamic. It’s a place with a huge amount of energy.

“Although we don’t design specifically for individual markets, as the pieces we manufacture are sold all over the world, we have created a series of GyroGraff World watches featuring Middle Eastern métiers d’art dials. These depict miniature maps of the region, showcasing remarkable detail and craftsmanship.”

As you’d expect from a brand of this magnitude, every element of the customer process is executed to deliver an all-encompassing experience. Graff explains: “Visiting any of our stores – we now have close to 60 worldwide – is a very special experience. They are designed to create a luxurious universe, fitting for the most fabulous jewels in the world.

“At a design level, each of the stores is considered within the context of its region, in order to create an environment that reverently references local heritage and culture while remaining suitably opulent. Our Burj Al Arab Jumeirah boutique, for example, features ebony furniture, bronze detailing, striking high-gloss marble and crystal chandeliers. We want our clients to walk into each store and feel instantly immersed in a luxurious world.” 

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8/19/18 3:53 PM

Time for a change

Omega president, Raynald Aeschlimann, looks to the new generation for inspiration

As the first watch on the moon, the official timekeeper of the Olympic Games and James Bond’s timepiece of choice, you’d be forgiven for thinking that Omega would be content to rest on its considerable laurels. But playing it safe has never been part of the brand’s DNA, and forward-thinking president, Raynald Aeschlimann, has set his sights firmly on the future.

After taking over the reins from Omega veteran, Stephen Urquhart, in 2016, Aeschlimann, who himself has 20 years of experience at the company, has insisted that rather than focusing on making his own mark, he is far more interested in ensuring the storied brand enjoys more success for decades to come.

“I’m not looking at how many years I’ll be here, I’m not looking at how much of myself I can bring into the brand, I just want to focus on how much I can do so that the brand will grow,” says Aeschlimann.

“We need to achieve success with the next generation, by reaching them in their space, and with their instruments – which are predominately digital – so that we are talking to them on their own terms.”

It’s this forward-thinking approach that has delivered some groundbreaking firsts such as Speedy Tuesday, which saw a limited-edition Speedmaster Professional timepiece sold exclusively on Omega’s Instagram page last year. The idea, based on the #SpeedyTuesday handle used by Speedmaster enthusiasts all over the world, saw Omega sell all 2,012 pieces. This was also the first time in its history that the brand made its pieces available for purchase online.

Aeschlimann adds: “We have created some milestones lately, with one of the best examples being Speedy Tuesday. It’s an area that challenges us, but I think we mastered that challenge very well. We made history selling our first watch online. Speedy Tuesday was a watch made for its community and was the right product for it.

“This is something that people might see as a disruption, but we see it as an opportunity and a way to reach our consumers. If you look at Instagram or the digital world as just something for young people, then you’re totally wrong.

“No matter what the disruptions are in the industry, whether smart watches or changing macro-economics, if you create the right products, people will still buy them. In this regard, Omega will always be strong.”

With this new generation of watch enthusiasts front of mind, Omega launched a strong offering at this year’s Baselworld watch fair in Switzerland. The brand showcased the new Omega De Ville Trésor collection, launched with model-of-the-moment, Kaia Gerber, daughter of Omega ambassador Cindy Crawford.

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FINER THINGS | OMEGA

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Aeschlimann explains: “At Baselworld we spoke about the launch of a new watch – the Omega De Ville Trésor. The new version of this classic piece was designed and made especially for ladies, and we launched it with Kaia Gerber.

“We have found that there is a great deal of demand from young ladies for pieces like this, especially those who relate to Kaia herself. The new De Ville Trésor is classic Omega, but also has a trendy, fresh design.”

If the aim was to appeal to a new generation of aspirational young women, Omega got it spot on with this sleek new timepiece. Reimagining the original 1940s De Ville Trésor, the fresh design comes in nine references with two case sizes. Like the original, the new models are ultra-thin, at just 9.75 millimetres, with an even slimmer option at just 8.85 millimetres. Elegant and simple, the ‘treasure’ reference from the original model’s French name is exemplified by 38 diamonds curved around the case, while the crown boasts a ceramic flower of five interlocking Omega logos framing yet another diamond. Other standout features include a mirrored caseback, dial colour options of black, taupe, white, mother-of-pearl and opaline silver, and straps in either black, blue or grey.

This year also sees Omega celebrate some major milestones, including the 60th anniversary of the Seamaster.

“The Seamaster is an iconic watch,” says Aeschlimann. “The Seamaster 300 has been James Bond’s watch forever and now we’re creating a new one with the rigorous tests of our Master Chronometer Certification. This shows again the dynamism of our brand and the dynamism also in terms of our product lines.”

This year also sees Omega celebrate some major milestones, including the 60th anniversary of the Seamaster

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FINER THINGS | OMEGA

“We have a very diverse product line and I think it’s a strength, especially today with the brand name being so strong. A diverse product line could be an issue if you don’t have brand strength, like starting to make anything and just putting the Omega name on it. But lines like Speedmaster, Seamaster, Constellation and De Ville, they have their own spirit.

“It means we have to have dedicated people working around the lines, respecting them and passing that on to the next generation. We sometimes have three generations working with us who have trusted the brand, and we have invested a lot with our factories – last year we opened a new state-of-the-art factory at our headquarters in Bienne, Switzerland.

“We wanted to open the factory exactly where, 125 years ago, Omega was created, and where our core values were formed. All around the world, we are very much respected, and loved, because of our intrinsic values.”

At the heart of those core values is the brand’s connection to some of the world’s greatest sporting occasions – as official timekeepers of the Olympic Games, the Omega Dubai Desert Classic, and as a sponsor of a host of major swimming, athletics and sailing events.

While the precision of Omega’s timekeeping instruments is without doubt the main focus when it comes to its sporting connections, Aeschlimann also sees a prime opportunity to reach out to customers.

“Whether you think about the 15 years of the Dubai Desert Classic, or the Olympic Games – which we have just signed until 2032 – our main focus is taking a 360-degree approach,” he says.

“In today’s world we are so connected and we get information everywhere.

It’s far better if you can get your message to people when they are linked to you, they get the message about a brand that has a backbone to it, linked with sports and ambassadors that people like. Our sports ambassadors are special people, not because they are number one, but because they have values and charisma that make them different.

“I believe these days, if you’re not creating an emotion around it, then it makes no sense, it’s just another brand that has another tournament.”

Aeschlimann’s idea of a tailored approach to reaching customers is particularly relevant in this region, as he explains: “The Middle Eastern market has always been a special part of our business, it is important in terms of what’s happening in Dubai and throughout the GCC. “There’s not one country in the GCC where we don’t have a store or a franchise boutique. Dubai is a major city because of what’s happening here in terms of fashion and in terms of luxury. The Middle East is important, from the people living here to the tourists; it’s an almost perfect mix.

“We are very clearly an achiever’s watch, a watch that people buy because they are proud to have it. It’s a watch that you wear with pride. For some of our competitors, you wear the watches just because you want to show off, but we are not an arrogant brand.

“I think our value is demonstrated when you think about the evolution of our watches – the continuity and coherency we bring to our lines. Our watches are not just another piece of branding or a sign of something. That’s what makes the difference.” 

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8/19/18 3:54 PM

Rolls-Royce goesoff-road The unthinkable has happened, Rolls-Royce has revealed its first SUV and we’ve had a good look over the controversial Cullinan Several weeks prior to the covers coming off in London, we were secretly ushered into a ballroom one morning in Dubai just hours before Rolls-Royce’s VIP clients were allowed in to see the Cullinan, named after the biggest diamond ever discovered, for themselves.

This is a landmark car for the company as it takes the Spirit of Ecstasy into unchartered territory by not only being its first off-road capable car since the days of the original Silver Ghost over a century ago, but also because this will be the first ever Rolls-Royce that’s intended to be used as daily transport and one that’s meant to be driven by its owner.

“This is a true driver’s car,” Cullinan’s Product Manager, Jonathan Shears said at the low-key preview. “It’s changed a lot since the first time we showed the prototype to VIPs back in 2013 based on customer feedback.

“Prototypes have been to the United Arab Emirates for hot weather testing in the desert as well as to the cold depths of Scotland and across the USA and it has performed beyond our dreams, especially in the desert.

“Customer feedback told us we had to go big and bold not just in terms of capability but in looks as well.

It had to have a presence our customers expect from a Rolls-Royce.”

ONE BUT TON TO OFF -ROAD

However, the company is adamant that the Cullinan is not a hardcore off-roader in the sense of many dedicated four-wheel drives but with the enormous torque from its engine and high-riding body, it is capable of reaching the most remote locations.

Powered by a traditional 6.75-litre V12, the Cullinan develops 563bhp at 5,000rpm and 850Nm of torque which runs through an eight-speed, ZF automatic transmission. Power is transferred to all four wheels with a maximum split of 80 percent drive going to the rear wheels.

In keeping with its no fuss attitude, there is only one button to press to shift the Cullinan into off-road mode. Dispensing with the usual options of rock, snow, desert and road you find in most modern SUVs, one button raises the ride height by 40mm and alters the shift pattern of the transmission.

“One touch of the off-road button and the Cullinan will do about 80 percent of your off-roading duties,” added Shears.

“If you find that you do need a bit extra under extreme circumstances, the driver simply holds the paddle shift for the gear selector in for a few seconds and it will drop into its lowest gear. This also gives it a 2000rpm limit and cuts our traction control and other on-road driver aids which can hinder off-road driving.”

Emphasising its soft approach to off-roading, Cullinan doesn’t have the heavy-duty features you see on Land Cruisers or Range Rovers like low-range gears or locking differentials and if you do intend to take it into the sand, you’ll need to bring your own air compressor and lower the tyre pressures manually.

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FINER THINGS | ROLLS-ROYCE

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“Powered by a traditional 6.75-litre V12, the Cullinan develops 563bhp at 5,000 rpm and 850Nm of torque which runs through an eightspeed, ZF automatic transmission” 48 LUXLIFE_JUN18_FINERTHINGS_ROLLS ROYCE.indd 48

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FINER THINGS | ROLLS-ROYCE

5 4 0MM WADING DEP TH

Standard rims are 20-inches in diameter, though the display car we viewed had the optional 22-inch wheels fitted which still looked almost small when compared to the purposely bold lines of the car.

Naturally, the famous grille and Spirit of Ecstasy mascot are the highest they’ve ever been on a Rolls-Royce and lean marginally forward to give the car’s two-metre width a passive-aggressive stance.

Some heavily chiselled lines drop from the hood down and out over the guards and rectangle headlights which, along with the heavy C-pillars disguised by thick chrome mouldings towards the rear, give the Cullinan a profile that’s sure to dominate any cityscape or country environment it ventures through.

“The platform was developed from the start for the Cullinan as well as the Phantom so this is not a compromise of something else that we had to adapt later on,” said Shears.

The Cullinan has a 540mm wading depth and just as the suspension can lift for the rough stuff, a press of the door unlock button when parked also drops it 40mm so that its hefty body sits on its tyres for easier access. It rises back to its default setting again as soon as it drives off and overall gives it a total of 80mm in variable ride height.

A bugbear of anyone who goes off road is trying to avoid getting mud or sand on your legs when climbing in or out but Rolls-Royce has this covered by having its outer door skins drop down, over the sills to protect passengers from getting marked.

Combined with the lowered ride height when getting in, the rear of the Cullinan also has a fully flat floor so that you ‘walk in’ to the rear rather than step over a door sill.

SE ALED RE AR CABIN OP TION

Aside from the endless bespoke options every Rolls-Royce offers, one of the very few list options is the choice of a four or five-seat configuration with either two individual rear seats or a bench, or Opera as they prefer to call it, for three passengers.

In opera seat mode, the powered rear seat folds to offer a fully flat floor that boosts the cargo space from an already generous 560 litres or 600 litres with the parcel shelf removed to 1930 litres when the seats are folded down.

The four-seat option features a fixed glass rear partition behind the rear seats which locks out the storage area, although that still remains air-conditioned.

The downside is that the seats cannot fold flat, but it does

ensure that the passenger area remains completely isolated from the outside weather when the tailgate is open.

It also makes securing the Cullinan easier for heads of state and diplomats who need to armour their car with bulletproof panels and glass behind the rear seats.

THE BUS TLEBACK TAIL

The other list option available is two electrically folding rear seats and centre armrest that can be fixed into the rear as a cassette and slide out onto the lower rear tailgate.

This holds up to 300kg and is aimed at offering temporary, yet supremely comfortable seating for a day at the polo or a spot of game hunting.

Helping with the extra room in the rear is a stylistic touch that harks back to Rolls-Royce models of yesteryear they call the ‘Bustleback”. This small ducktail is a hat tip to pre-war Rolls-Royces that carried luggage or picnics on top of the boot and was continued in a stylistic fashion until as late as the Silver Cloud that was released in 1966.

A long w it h the distinctive tail lights that are similar to the Phantom, it ensures the minimalist look of the rear is very much a Rolls-Royce in every way.

It adds to the Cullinan’s presence which despite its oversized proportions, being 14cm longer than the Wraith coupé and 12cm longer than the Range Rover, is shorter than both the Phantom and Ghost.

Though that’s not selling it short as its 5.34m profile is also longer than the recently released Lamborghini Urus and it offers more legroom than the regular wheelbase Ghost.

Now that the covers are off and orders are flowing, the only thing that remains is to get behind the wheel for ourselves and see if this really is the first Rolls-Royce where the guy behind the wheel is the one who pays the bills.

THE SPECS

Engine: 6.75-litre, twin turbo V12 Transmission: eight-speed automatic Power: 563bhp at 1,800rpm Torque: 850Nm at 1,600rpm 0-100kmh: n/a seconds Top speed: 250kmh Weight: 2660kg Price: AED1.25 million www.rolls-roycemotorcars.com 

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8/19/18 3:57 PM

The Luxlist A selection of this season’s most stylish investments and beautiful buys

SCENTS OF OCCASION

Baiser de Russie is the latest fragrance to join Guerlain’s Les Parisiennes line-up. Part of the maison’s Exclusive Collections, these elite perfumes pay homage to Guerlain’s global customers with the newest scent designed to encapsulate a “boho chic getaway to Moscow”. Encased in the iconic Bee Bottle, created in 1853 by Pierre-François-Pascal Guerlain for the Empress Eugénie, the fragrance champions notes of pine needle, jasmine petals and cranberry.

ON THE HORIZON

As one of the most renowned purveyors of premium luggage, who better to turn to than Louis Vuitton when updating your travel essentials? The latest piece from the collaborative collection with designer Marc Newson, this new Horizon suitcase features the brand’s monogram motif laser-engraved on its titanium façade. Sturdy yet lightweight, not to mention undeniably chic, this is a must for today’s jet-setters.

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FINER THINGS | THE LUXLIST

SORBE T SHADES

Enriched with a dreamy palette of pastel hues inspired by the iconic British fine china brand Wedgwood, the Oscar de la Renta Resort 2019 collection radiates romanticism. Boasting graceful detailing and plush textures throughout – think delicate silks and wispy feather embroidery – these gorgeous designs were made for sunset soirées.

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CIT Y SLICKER

Salvatore Ferragamo’s style narrative has always centred around classic Italian craftsmanship and timeless aesthetic. While this continues to ring true with the latest pre-collection, the brand’s more urban take on wardrobe staples makes this range perfect for today’s man about town.

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FINER THINGS | THE LUXLIST

SOUND EFFEC TS

Fusing form and function, this new design from Bowers & Wilkins, the PX Light Gold Wireless On-Ear Headphones are every traveller’s dream.

With adaptive noise-cancelling capabilities and on-trend design, you won’t want to leave home without these compact headphones.

SURF ’S UP

Hermès continues to merge high fashion with sport and the latest piece to create a buzz is this deftly designed surf board. Its pigmented resin hull is specially shaped for stability and agility, while the top of the board and two fins are reinforced with a maple veneer. The board also has a special wax that is infused with a scent developed by Christine Nagel, the creative director of Hermès perfumes.

GAME, SE T, MATCH

Frescobol Carioca ups the ante on seaside fun with its range of stylish wooden bat and ball sets. The mint-hued handles complement the smooth paddles, which have been handcrafted from layers of wood, while the protective resin coating is designed to ensure the bats can withstand the abrasive salt and sand.

ALONG CAME A SPIDER

Symbolic of the way in which an author can weave a web of words, the Montblanc High Artistry Heritage Spider Metamorphosis certainly makes a statement. Having introduced its first spider-inspired writing instrument in the 1920s, nearly a century later the Swiss manufacturer revisits this striking design with the Limited Edition 1 White Gold, bedecked with nearly 13-carats of diamonds.

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ARM CANDY

Van Cleef & Arpels once again offers a nod to nature with the spectacular Dandelion Secret watch.

This one-of-a-kind piece dazzles with a mix of white and yellow diamonds, while the heart of the flower pivots to reveal a hidden dial.

BEHIND THE SCENES

Another masterpiece joins the Jaeger-LeCoultre Reverso Tribute Enamel collection, meticulously depicting Japanese artist Katsushika Hokusai’s The Great Wave off Kanagawa.

Crafted by the maison’s artisans, after a careful study of Japanese woodblock printing, this is a true connoisseur’s timepiece.

LIVING THE DRE AM

If you’ve ever fantasised about owning your own hotel, then the Pure Decadence Million-Dollar package at The Langham, Sydney is just for you. For two epic nights, enjoy the entire hotel as your private residence, complete with a full team of staff, exclusive use of hotel facilities and several luxury cars at your disposal.

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FINER THINGS | THE LUXLIST

ROLL THE DICE

Add a level of luxur y to your gaming with this handmade Berluti Backgammon set. Using traditional techniques, and crafted from the brand’s iconic Venezia leather, the classic set is a fantastic conversation starter.

RIDE ALONG

If a picturesque picnic is on your summer itinerary, this charming custom-made La Malle Bicyclette Trunk by Moynat Paris is the perfect partner for when you’re peddling through the countryside.

GREEN W ITH ENV Y

Bulgari’s latest range of Divas’ Dream handbags comes in a host of rich hues and exotic skins. Thanks to its compact silhouette and decadent detailing – think pendant f lap closure and adjustable leather and chain strap – these adorable crossbody bags are the ideal city girl companion. 

IN THE SHADE

Embrace your inner bohemian with the latest eyewear design from Chloé. Specially created to complement the brand’s Nomade fragrance launch, these funky new shades boast a full-metal structure embellished with soft leather blinkers for statement-making style.

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THERE’S NO PLACE LIKE MAISON Discover a collection of luxury hotel apartments located in heart of the downtown area with stunning views of Dubai. Enjoy luxurious rooms and suites with lavish furnishings, state-of-the-art entertainment systems and world-class amenities

FOR BOOKINGS CONTACT CENTRAL RESERVATION OFFICE T: +971 4 444 9091 | E: CRO@DAMACMAISON.COM

+971 4 301 9999

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DAMACMAISON.COM

8/28/18 5:16 PM

Escapes [

Discover our guide to luxury destinations around the globe

]

Maldives

Unrivalled luxury, stunning white-sand beaches and an amazing underwater world make this tropical nation an obvious choice for the holiday of a lifetime.

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City break / p58

Set sail / p62

8/19/18 3:42 PM

London calling

There has never been a better time to visit the vibrant capital Immersed in history, yet at the same time embracing modernisation, it is little wonder that London remains one of the world’s most visited cities. Brimming with diversity, from its architectural wonders to its Michelin-starred restaurants, the capital boasts that rare blend of centuries-old narrative, gleaming skyscrapers and vast green spaces.

When it comes to a short break in London there is an obvious dilemma; how do you explore all it has to offer in a matter of days? And the answer has become even more difficult in recent years. Whereas once you might have limited your time to the West End, with its upmarket hotels, high-end stores and multitude of museums, now the decade-long gentrification of the East End has transformed it into one of the trendiest corners of the city.

This regeneration has changed the face of the capital providing plenty more to see. And so, in order to make the most of your time in town, it is vitally important to map out your trip and find the right balance.

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ESCAPES | LONDON

FINDING THE RIGHT ROOM

A central location is preferable and thankfully there is no shortage of high-end hotels. One of the newer additions to London’s landscape is the Shangri-La Hotel, At The Shard, which occupies floors 34-52 of the country’s tallest building. Each uniquely designed room offers floor-to-ceiling windows that provide breathtaking views of the city, while the luxury one-bedroom suites feature a dressing room, separate living room, working area, marble-clad bathroom and a personal butler service.

Alternatively, for those seeking a sense of London’s past, Brown’s Hotel has been open since 1837 and sits perfectly placed in the affluent neighbourhood of Mayfair. The distinguished property has hosted royals, presidents and world-famous authors, and features 33 suites that are both generous and elegant. The hotel also boasts Beck at Brown’s from three-Michelin starred chef, Heinz Beck, where the tagliolini with lobster, smoked aubergine cream and chilli is worth the visit alone.

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For a truly memorable experience, gaining a reservation at Alain Ducasse at the Dorchester is a must DINE IN S T YLE

With 72 Michelin-starred restaurants spread throughout the capital, London has become renowned for its stellar cuisine.

From Asian delights and French fine dining to Peruvian delicacies and molecular gastronomy, the city’s restaurant scene rivals any destination in the world.

For a truly memorable experience, gaining a reservation at Alain Ducasse at the Dorchester is a must. With an understated interior, it is the food that takes centre stage at this three Michelin-starred venue. A seven-course seasonal Black Truffle menu costs AED1,270 per person and provides the best opportunity to sample as much of the delectable menu as possible. Should you order à la carte, stand out dishes include the veal with wild chicory and black truffle and the Dorset crab with celeriac and caviar.

If you’re looking for a less formal experience then head east to Heron Tower in Moorgate where you will find the stylish Duck & Waffle. Housed on the 40th floor, this 24-hour restaurant provides stunning views of the city. The food is on trend, offering a mix of small plates, raw offerings and a few main courses that include the signature duck confit with waffles.

Thanks to the sky-high setting and excellent food, this is one of the places to be seen when visiting London.

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ESCAPES | LONDON

THE SHOPPING LIS T

Retail therapy has reached new heights at London’s upmarket department stores. One of the most historic is Fortnum & Mason, which was established back in 1707. Home to numerous speciality foods and beverages, its bespoke hampers can cost as much as AED5,000 and include chocolates, truffles, caviar and decadent desserts.

Also situated in the very heart of London is Harrods, which has 330 departments covering 90,000 square metres of retail space. First opened in 1824, the iconic store has a wide range of products and services, including exclusive jewellery, beauty items and luxury clothing. There is even the chance to purchase gold bars and coins weighing from as little as one gram to as heavy as 12.5 kilograms from within the Harrods bank.

Just a short journey from Harrods in Knightsbridge is the famous Savile Row in Mayfair. Known for its traditional bespoke tailoring, the street is lined with 41 speciality shops including the renowned Gieves & Hawkes, which produces suits for The Duke of Edinburgh and The Prince of Wales. Bespoke suits can take up to 12 weeks to be delivered, with prices starting from AED24,500.

ESSENTIAL AT TR AC TIONS

One of the city’s most iconic venues, the London Eye provides a unique panoramic view of the capital. As it’s the most popular paid attraction in the country, the best way to avoid the crowds is with the Dining at 135 package.

Priced at AED41, 300, this exclusive dining experience sees the Ferris wheel open out of hours for up to eight guests, who can enjoy a luxury three-course gourmet meal by Rhubarb Food Design. Bespoke drinks accompany the meal, while there is a 10-minute pause at 135 metres on the last of three rotations to ensure you get the perfect photograph.

From one of London’s more modern attractions to one that has been a part of the city for close to 150 years, the Royal Albert Hall plays host to renowned concerts, ballets, operas and film screenings with live orchestras. The exquisite hall hosts more than 390 shows every year and has a range of luxury boxes that can seat between four and 12 guests. These private seats come with a dedicated waiter and are ideal for a night at the theatre. 

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Cruise control Luxury travel at its best, we take a look at five of the world’s leading cruise liners

“Some people think luxury is the opposite of poverty,” wrote the French fashion designer, Coco Chanel. “It is not. It is the opposite of vulgarity.” Luxury cruise lines tend to agree. While the rest of the industry is cramming fresh theme-park attractions into their ships, the most expensive cruise lines have to depend on less tangible qualities to beguile their passengers.

Luxury for these guests, above all, means exclusivity. It means palatial service, lavish spas, extravagant surroundings and sumptuous pleasures of the table.

Luxury ships have got bigger and more spacious. Typically,

they carry at least twice the number of passengers their predecessors did 20 years ago. But ships grow exponentially: more room for passengers requires room for more crew. And economies of scale must be balanced against the loss of intimacy, as well as the ability to dock in the world’s smaller and smarter ports.

It’s already difficult enough to discover new destinations.

Luxury cruising is, therefore, evolving into something else altogether. Both on board and on shore, it’s inventing ways to enrich every minute of the cruising day with some of the rarest and most exciting travel experiences that money can buy.

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ESCAPES | CRUISE LINERS

SE ABOURN

Seabourn is a member of the World’s Leading Cruise Lines group, and is especially renowned for outstanding service.

There are four ships in the fleet: Odyssey, Sojourn and Quest – which are 450-passenger, 32,346-tonne sisters – and Encore, a 40,350 tonner carrying 604 guests. Her twin, Ovation, comes into service this summer Encore and Ovation’s extra size has made room for a fifth restaurant, more open deck and for every suite to have a veranda.

There are no supplementary charges for dining, drinks or tips.

All the ships have platforms that lower to make marinas for water sports; and Quest is ice-strengthened for Antarctic expeditions. Seabourn Journeys are escorted land-based tours taken either before or after selected cruises. Several are run in conjunction with UNESCO and visit World Heritage sites such as Angkor Wat and Machu Picchu. One flies to the South Pole for £37,650 (AED 181,178) a head.

On October 15, Seabourn Sojourn starts a 128-day voyage from Los Angeles to Cape Town. Fares start at £41,299 (AED198,735) and rise to £155,499 (AED748,140) per person for the two-bedroom Grand Wintergarden Suite.

Visit: seabourn.com

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ESCAPES | CRUISE LINERS

CUNARD

Cunard sells itself as British, despite being American owned.

It’s a member of the World’s Leading Cruise Lines, whose nine different brands, including Carnival and Seabourn, have more ships between them than most navies.

Cunard has three: the 151,400-tonne Queen Mary 2 – which boasts 22 kennels for pets, 15 restaurants and bars, five swimming pools and a planetarium – and the sister Queens, Victoria and Elizabeth, each around 90,000tonnes.

QM2 carries 2,700 guests; the other two around 2,000.

From the regal names, the ballrooms and huge theatres, to the pubs on the two smaller ships, Cunard reflects a reassuringly retro, Downton Abbey notion of Britishness.

The distinctions are defined by the restaurants included in the fare. Buy the biggest and best cabins and you are entitled to eat in either the Queens (First Class ) or Princess (Club Class) Grills and have use of exclusive areas of the ships, indoors and out. In effect, Cunard has created luxurious little ships inside the big ones.

Queen Victoria’s 24 countries World Voyage departs from Southampton on January 10, 2019. A Queens Grill Suite costs from £46,599 (AED 224,242) per person for all 107 nights.

Visit: cunard.co.uk

HAPAG-LLOYD

Europa 2, the German company’s international cruise ship, is different. It sees its main competitors as luxury resorts on land rather than ships. In some ways it doesn’t even feel like a ship, though every deck is laid with teak. It’s as if someone has taken the whole concept of cruising back to the drawing board, starting with exceptional spaciousness.

With 500 passengers, this 42,830-tonne vessel claims more space per passenger than any ship at sea. The ship is bilingual – German and English – and smart-casual throughout; there’s no need even to pack a tie.

There are few extra charges. Alcohol is not included in the fares, nor are shore excursions, but tips are, as well as meals at all seven restaurants, among them French, Asian, Italian and Japanese. Every suite has a bath, mostly whirlpool, and separate showers; all have verandas.

Some other distinctions: a theatre, notable art collection, cookery school and a flotilla of Zodiac inflatables which, along with the ship’s relatively shallow draught, help explore remoter coastlines. Unusually in this market, children are welcomed and well catered for.

A 13-night Indian Ocean cruise this November from Mauritius to Sri Lanka, with three days in the Seychelles and two in the Maldives, in a mid-price-range Penthouse Suite, without flights, costs £16,120 (AED77,572) per person.

Visit: hl-cruises.com

REGENT SE VEN SE AS

Regent Seven Seas’ Explorer, launched two years ago, claims to be “the most luxurious ship ever built”. At £343 million (AED1.6 billion), it is the most expensive, and it is unquestionably the most luxurious in Regent’s four-ship fleet.

If an original Picasso or two, more than one-and-a-half square miles of marble, and ceilings dripping with chandeliers define luxury, Explorer is luxurious. It is the apotheosis of glitz; if Versace designed ships, this would be it.

As it is, its contribution is confined to the tableware. More prosaically, the all-suite, all-balcony Explorer scores highly for spaciousness; less so for its staff to passenger ratio.

Regent’s big selling point is what its fares include: not just meals in the restaurants, drinks and tips – others do that – but return flights (business class for guests in the top suites, as well as a night pre-cruise on land), shore excursions and Wi-Fi. The Explorer’s spectacular Regent Suite stretches the width of the ship – and the main bed alone costs £100,000 (AED481,217). It has a baby grand piano, butler and en-suite spa, and guests are offered a chauffeur-driven car in every port.

Just 12 nights in the Regent Suite on a cruise from Barcelona to Southampton in May 2019 cost from £49,199 (AED236,754) per person. There are 14 other suite categories.

Visit: rssc.com

SILVERSE A

Founded in 1992 by an Italian family, Silversea pioneered much of the concept of luxury cruising. First came the small, all-suite ships with butlers and inclusive fares. Then, in 2008, it moved into expedition cruising. The latest ship for classic cruising, Silver Muse – 40,700 tonnes, 596 passengers, eight restaurants – was launched last year.

Silversea is extending its ocean-cruise culture to dry land.

The world’s coastlines are a finite resource and while big ships can accoutre themselves with shopping malls, ice rinks and water parks, small ships must look landwards.

The Couture Collection covers nine extraordinary travel experiences in places as remote as Rwanda and Mongolia before or after a cruise. They are for small groups, last between five and 11 days and cost an average of £27,500 (AED132,334) per head.

A recent 11-day Antarctic escapade for £62,500 (AED 300,761), culminated in flying by private jet to the South Pole.

Sample Silver Muse in her first year by combining five Pacific itineraries into one Grand Cruise from February 2, 2019. The 73-day voyage calls at 39 ports in 12 countries between Sydney and Tokyo. A Deluxe Veranda Suite costs from £31,378 (A ED 150,996) per person.

Visit: silversea.com  Credit: © Peter Hughes / Telegraph Media Group Limited 2018 *All prices correct at time of printing

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The home of golf

The Trump International Golf Links in Scotland boasts the most captivating views of Aberdeenshire’s coast

It is more than 600 years since Scotland introduced golf to the rest of the world. Since that time the game has become a global phenomenon, with greens and fairways found on small islands, in urban cities and even carved out of the desert. Yet it is still widely believed that there is nowhere better to enjoy a round than on a Scottish links course.

Adjudged to be the true test of any golfer thanks to the rugged coastal landscapes and blustering winds, the challenging conditions are in stark contrast to the lush green expanses and breathtaking views that make links courses so special. This is certainly the case at Trump International Golf Links, Scotland, which makes perfect use of its location along Aberdeenshire’s picturesque coastline.

Set against a dramatic North Sea backdrop, the award-winning championship course is woven through dramatic dunes, rising to offer panoramic views of the sea and plunging into secluded valleys. Thanks to the design of renowned links golf architect Dr. Martin Hawtree, each hole boasts distinct characteristics and a unique challenge, with the degree of difficulty often depending on the wind speed and direction.

The course was also designed to be accessible to golfers of all levels, with each hole boasting six tees, allowing the course to extend to more than 7,400 yards from the championship tees and shortening to around 5,200 yards from the forward tees. This allows it to challenge the world’s best golfers, yet remain eminently playable to those new to the game.

This adaptability is best seen on the iconic 13th hole, which ranges from 120 yards to 229 yards, depending on the tee selected. With huge expanses of long grass surrounding the plateau green, the steep run-off areas provide further defences, meaning it is a significant achievement to escape with a par three on the card.

Like all great courses the closing par 5 18th provides a dramatic climax to any round. Stretching for 650 yards from the back tee, and played into a prevailing wind, there is water on the left, dunes all around and almost 20 bunkers to avoid.

To achieve par requires courage and unerring accuracy, characteristics that are needed on all of the world’s great golf courses.

Trump International also features the largest practice facilities in Scotland, including a twenty-two acre driving range with north and south facing tees, an extensive short game area and an impressive 3,500 square metre putting green. Here golfers can perfect their swing right up until the light fades beyond the dunes.

Within the golf estate, The Dunes Restaurant & Bar offers stunning views over the Great Dunes of Scotland and serves up modern classics and familiar favourites. Meanwhile, the MacLeod House dining room is available for private dining and events for parties of 12 guests or more.

Here diners will receive a first-class culinary experience served in the

grandeur of the Trump family’s secluded Scottish mansion.

The five-star MacLeod House & Lodge also provides luxury accommodation. With origins in the 15th century, the mansion offers period features, while providing modern amenities and opulent furnishings.

The 16-bedroom hotel is set among spectacular grounds in a secluded location just minutes from the clubhouse and golf facilities.

Additionally, staying in the luxurious hotel delivers ideal access to the two esteemed courses that are flanked by Trump International Golf Links. Both Royal Aberdeen Golf Club and Cruden Bay Golf Club provide their own unique challenges, with the North East Links Experience package including three nights at MacLeod House & Lodge and 18 holes on all three courses. 

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ESCAPES | GOLF

Set against a dramatic North Sea backdrop, the award-winning championship course is woven through dramatic dunes

TRUMP INTERNATIONAL GOLF CLUB DUBAI Opened in February 2017 and situated within DAMAC Hills, this club is home to a championship-standard 18-hole golf course and a 9-hole, par 3 academy course. There is also a world-class putting, chipping and practice facility, as well as a driving range with LED lighting to allow for practice well into the night. Much like the course in Scotland, the natural landscape has been used to create hazards, with a wide variety of vegetation and an abundance of exposed sand found throughout the 18 holes.

This ensures that deliberate shot making decisions are needed in order to score low on this challenging course.

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PREMIERING SOON IN DUBAI Own Hollywood-inspiered luxury hotel apartments in DAMAC Towers by Paramount Hotels & Resorts with stunning views of Business Bay READY SOON

VISIT US AT DAMAC OFFICES

+971 4 301 9999

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The business end [

A look at DAMAC Properties’ latest ventures and developments

]

DAMAC Residenze Perfectly placed in the heart of the city’s bustling Dubai Marina, this prominent tower boasts stunning waterside views and luxury apartments fitted with Fendi Casa interiors.

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T HE BUSINE SS E ND | GOING DIGI TA L

Humanising the digital experience With the help of technology, DAMAC is developing even stronger relationships with its customers Such has been the rapid development of technology in recent years that no industry has been untouched by the digital revolution. Now it is vitally important that every business adopts an online strategy and embraces the latest technological innovations.

For DAMAC this meant leveraging the latest technology in order to develop stronger relationships with customers. By adopting advanced Customer Engagement Management (CEM) solutions, every aspect of the customer journey could be enhanced.

In order to learn more about how embracing the digital evolution can positively impact customers, before, during and after purchasing a home, we speak with the head of customer service at DAMAC Properties.

including numerous smart tools that empower our Customer Relationship Management (CRM) platform and, as always, our people. After all, we are still a business that puts people first.

How in particular do you make sure there is focus on people?

In this industry, going digital should never mean reducing the human element. It means quite the opposite. With customers at the heart of our business, our ability to understand and anticipate the changing needs of our clients starts with our people. We’re making sure the customer service team is accessible and not bogged down by legacy processes.

Beyond the digital experience, such as live chat capabilities and a powerful CRM system, our team of multi-linguistic specialists are on hand to provide advice to customers who have made large investments and require guidance through a process they are not familiar with.

By streamlining the entire process and leveraging automation where possible, we ensure that the team are there for the customer, from the very first touch point to the day they move into their new home.

In this industry, going digital should never mean reducing the human element

Why is it important to customers that DAMAC is thinking digitally?

Every business must now adopt an online strategy to survive in a digital world.

In the real estate sector, embracing the latest technological innovations has allowed companies to showcase properties in new and inventive ways, with video and interactive tours letting customers experience a villa or apartment from the comfort of their computer.

For us, our focus is on customer engagement, and how we can go beyond just the 24-hour presence. Therefore DAMAC has placed a particular focus on digital technology in order to drive a more intimate and satisfactory experience for our customers, even after making a sale.

How did the team approach the change in their department?

The first thing we did was to map out how to best integrate smart solutions to create a smoother journey across every step of the property purchase cycle. Our focus was on building the right processes that eliminate friction across the entire workflow. This was by leveraging digital,

What are some of the smart tools DAMAC is leveraging?

A great example is Hello DAMAC, a one-stop online portal that allows customers to manage up to 80 percent of the post-purchase process.

This secure and convenient system allows them to complete stressful tasks such as checking bills or requesting documentation, all with just a few clicks of a mouse.

Already more than 10,000 customers are reaping the benefits of Hello DAMAC, which was specifically designed to improve client experiences.

Best of all, the portal features a dynamic dashboard where customers can live chat with members of our very own Customer Relationship Management team. ď ?

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Say hello to the future of customer service With DAMAC combining cutting edge technology with a personal touch, purchasing a home has never been easier Times have changed and so has the real estate sector. In order to meet the expectations of buyers in today’s market, it is vital that companies provide support through every step of the purchasing process. That is why DAMAC Properties redesigned the homeownership journey by addressing the concerns of customers and simplifying each aspect. This helped create new digital technology and led DAMAC to embrace a design-thinking approach that has streamlined the customer experience. But what does this mean for a new homeowner?

MORE GUIDANCE

As part of the new customer journey, those purchasing a property with DAMAC are automatically connected with the Customer Relationship Management (CRM) team. This group of representatives will then address any and all queries and are well equipped to guide clients though DAMAC’s online self-service portal, Hello DAMAC. This can be accessed 24 hours a day and provides customers with a snapshot of their property portfolio, whilst also enabling them to action important steps automatically.

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THE BUSINESS END | CUSTOMER CARE

DAMAC embraced a design-thinking approach that has streamlined the customer experience To coincide with the portal, the CRM team are always on hand, whether on the phone or in person, to help create a seamless journey towards home ownership.

TIMELY INFORMATION

Thanks to the well-informed CRM team and the comprehensive online portal, customers have easy access to property information, including important legal papers. When purchasing a property, clients are also provided with a welcome letter that outlines every step of the process to make sure there are no surprises along the way. As the journey continues, customers are contacted via text message to remind them of important dates such as upcoming payments, while those living abroad can get instant updates on the progress of their property by visiting Hello DAMAC. Through this portal they can even receive images of the construction site to see how their investment is progressing.

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THE BUSINESS END | CUSTOMER CARE

COMMUNIT Y CONNEC TION

The most important part of this reimagined purchasing process from DAMAC is the ability to constantly change with an evolving industry. That is why it is vital to collect valuable data on each individual customer through online and telephone surveys. Pooling this important feedback helps the CRM department suggest new strategies to make sure that the needs of individual customers are met. It is also vital to helping implement new technology that personalises the customer experience.

Customer Service Milestone More than 10,000 customers have registered on Hello DAMAC, the online customer portal that offers a wide range of property services. This service empowers customers by providing a simple snapshot of their property portfolio at anytime, while letting customers: • Update personal details • Chat with a live service representative • Submit service requests • Make payments directly against a specific property • Check updated project progress, including images from the project site • Book an appointment to meet with a customer service representative

“Digital transformation is about being proactive in the way you help your customers”

Considering your own digital transformation? DAMAC’s CRM team share their expertise Be proactive Digital transformation is not just about being reactive. It’s about being proactive in the way that you help your customers who use a wide range of channels to seek out information or support, from mobile phones to online portals. Social media and online communities are also now part of the customer service eco-system.

Begin from the ground up Start designing a customer journey from scratch, without any preconception of the ultimate vision for the journey.

Rather than simply improving the status quo, undertake ‘zero-based journey redesign’ and from there you can start identifying how to automate actions and communications in order to reduce the length, as well as the amount of steps, within the process for customers.

Digital first, not digital only Customers do not use just one channel of communication, sometimes they call, e-mail or even drop in. By tying all of these interactions together seamlessly, companies will have a single, comprehensive profile every time a customer interacts with them.

Engage with the customer Customer adoption is crucial to the success of a redesigned experience. However, a typical pitfall is that many projects falter because not enough thinking goes into actively driving customer adoption and removing barriers through awareness and education. Approaches to consider include informing the customer about the changes, making the customer journey relevant to them, and guiding them to engage through various channels. 

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INTERIORS BY VERSACE HOME EXTERIORS BY LONDON Own luxury apartments in London with interiors by Versace Home

VISIT US AT DAMAC OFFICES

+971 4 301 9999 | DAMACPROPERTIES.COM

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Attention to detail DAMAC Properties’ interior design department excels in transforming an empty space into a warm and inviting home

Buying a new home is a major undertaking and for many it can be a daunting experience. Even for those fortunate enough to have a clear idea of what they are searching for, looking at floor plans, photos and watching virtual tours is often not enough to convince a buyer that a property fits their needs.

To gain a proper understanding of whether it can be transformed into a home, it is important to visit the property for a feel of the space. However, even then few people have the imagination needed to envision how an empty apartment or villa can be converted into a warm and inviting place to live.

At DAMAC, this task comes down to the interior design team who work tirelessly to create furnished apartments, show rooms and show homes with a welcoming environment. And while the finished product may appear understatedly elegant, it often betrays the weeks of work that go into assessing every single detail.

“We normally budget a time of one month to design a villa and two weeks for an apartment. There is a lot to take into consideration as DAMAC is a company that delivers luxury properties, so we have to deliver luxurious items,” reveal the interior design team.

“We will travel to Italy, Portugal, Turkey, all across Europe really, in order to find pieces that suit our style. This way people see something completely new.

We are very selective and this goes for every single aspect, from the furniture and the accessories right down to the appliances and the brands that are on show.”

As the team explains, one of the major challenges they face is creating a space that appeals to a wide demographic. With the UAE home to a multitude of nationalities and cultures, a range of different tastes have to be considered, thus making the task of creating the perfect home that much more difficult.

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THE BUSINESS END | BEHIND THE SCENES

“DAMAC is a company that delivers luxury properties, so we have to deliver luxurious items”

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“This is really important, we cannot just focus on one nationality or one generation of customer. We have to make sure that everyone can appreciate our design or can adapt it in order to match their own personality. It certainly isn’t easy and there is a lot to consider.

“We have to think about people’s beliefs and religion, and make sure they can put their own touches to it. This means the colours are often neutral, although we like to add accents to give each room a unique feel.

“This is especially the case when designing a show villa, since we prepare it as if the whole family will be moving in. So each room has its own feel. We will normally try to design a boy’s and girl’s bedroom, a master bedroom, offices, a dining space, essentially elements that fit the entire family.

“It shows how the villa can be transformed into a real, liveable space. That is our main challenge and objective.”

A meticulously designed show room can prove to be a powerful sales tool, with many of DAMAC’s customers open to the idea of purchasing a property that is completely furnished. Not only does it take the stress out of furnishing a home, but the customer is safe in the knowledge that every single item has been painstakingly sourced and is of the highest quality.

“If a villa is empty, you will see people spending only five minutes looking around and then they are done. But with a show home, they inspect every single piece and ask a lot of questions. You can tell that they are seeing it more as a home and many more people are now willing to spend significantly on the interiors.

“It costs a lot of money to furnish a property and many people simply don’t know where to start. So now we are seeing more and more people considering the items we have selected and there is a growing demand for us to furnish the property they purchase.”

Keeping up with demand is far from easy as creating the perfect show home requires a great deal of time and effort. Up to five designers will be involved from conception to completion, with everything from fabrics and colours to purchasing and installation being taken into consideration.

But the team believe all the hard work is worth the effort when they see the final product and the reaction of the potential buyers.

“We consider absolutely everything, even the sense of arrival when you first walk into the show home or apartment. Every accessory is picked to match the feel of the space and the position of every cushion is considered. This is what catches the eye and we are experts in these small details.” 

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THE BUSINESS END | BEHIND THE SCENES

“We consider absolutely everything, even the sense of arrival when you first walk into the show home”

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Keeping up with the customer

Through a host of innovative methods, DAMAC is simplifying and streamlining the payment experience In today’s society, people are acutely aware of what good service looks like, therefore it has become hugely important that companies match the expectations of their customers. For DAMAC Properties, this meant delivering a wide array of payment options that would best serve everyone from first time buyers to those with bulging property portfolios.

To provide a heightened level of ease and convenience to a new generation of connected customers, DAMAC simplified the payment process with powerful, yet simple tools for people to manage their accounts. By bringing together every payment method possible to create a streamlined experience, customers can spend more time focusing on what truly matters in their lives and less caught up in lengthy processes.

Now DAMAC customers can enjoy a multitude of payment options.

Beyond the point of sale, they can go to their banking app to pay a bill, use various services to transfer funds or even write a cheque.

INTRODUCING ‘HELLO DAMAC’

When looking to make a payment, people do not want to worry about how their funds will get from one place to another. They simply want the money to arrive securely and on time.

With the dedicated online portal, ‘Hello DAMAC’, customers have a safe and simple way to manage the entire home ownership process.

They can simply log in using their unique credentials and make instant payments using their credit or debit card.

‘Hello DAMAC’ also offers customers a host of simplified tools and services to keep up to date with their property investments. The portal includes a dynamic dashboard of all current and pending payments and updated project information regarding their units. Additionally, there are numerous service request options including appointment requests, and even a live chat service for immediate support.

Please visit ‘Hello DAMAC’ (www.hellodamac.com) to download user-friendly information, including a guided video, on how you can access and easily use our one-stop customer self-service portal.

IN PERSON PAYMENTS

As well as the powerful online tools, DAMAC has an expert Customer Relationship Management (CRM) team who can deal with numerous requests in person. Customers can visit members of the department by visiting the DAMAC corporate offices in Barsha Heights or any of the offices at DAMAC Hills, Park Towers in DIFC and Ocean Heights in Dubai Marina.

Meeting with the CRM team in person allows a client to make immediate payments towards their properties by cash, credit and debit card, or by UAE bank cheque. For security purposes, on-site cash payments are limited to a maximum amount of AED40,000 per process.

For any query regarding in person payment options, customer can contact DAMAC at +971 4 237 5100 ahead of their visit.

DIREC T DEPOSIT OR TR ANSFER

Customers in the UAE also have the choice to make direct deposits into DAMAC’s bank account using cash or cheque, or make a direct transfer from any branch of their bank. They can also use any online or mobile banking service.

To ensure the CRM team can identify the payment and post it to the account promptly, customers just need to share a proof of payment, their unit number and the project name.

This can be done by uploading a copy of the bank slip or a screenshot of the payment made to ‘Hello DAMAC’ or customers can send it directly by e-mail to collection@damacproperties.com from their registered email address.

INTERNATIONAL FUND TR ANSFER

For DAMAC’s international clients, payments can be made easily and securely via SWIFT bank transfers to DAMAC’s bank account, or by using the online or mobile banking service provided by their bank (subject to their local bank regulations).

Similar to local bank transfers, customers must share a proof of payment to ensure DAMAC’s Customer Relationship Management team can identify the payment and post it to the account promptly.

For international fund transfers, DAMAC requires a copy of the fund transfer confirmation (including the SWIFT reference number), as proof of payment.

At DAMAC, we understand that our customers lead dynamic, and at times hectic, lives. They require a wide variety of payment options that match with their lifestyle demands. DAMAC uses advanced intelligent technologies to drive innovation and speed across all customer touch points, including its payment services, to help its customers manage their property portfolios easily from anywhere in the world, and at any time of the day. 

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T H E B U S I N E S S E N D | P R O P E R T Y PAY M E N T

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THE BUSINESS END | THE HANDOVER

On the home stretch Each department in DAMAC plays a key role in ensuring the handover of a new property is a smooth and stress-free experience With a host of developments close to completion and customers excited to step into their new homes, it promises to be a busy time for everyone at DAMAC. Flagship projects such as DAMAC Hills, DAMAC Towers by Paramount Hotels & Resorts Dubai, DAMAC Heights, DAMAC Residenze and DAMAC Tower Amman will soon welcome residents for the first time as owners are handed keys to their new properties.

This handover is one of the most gratifying phases in real estate development, marking an exciting final step both for customers and the customer service team. At times it can be a stressful process, especially for first time buyers who are unfamiliar with the necessary preparations. That is why DAMAC has been planning for this day ever since each project was first imagined.

The process of delivering a property to a customer involves many departments within DAMAC in order to ensure the most convenient and best experience for each client. From the initial brief being sent to interior designers, all the way through to decisions being taken by executives, each aspect has been carefully considered with the final handover at the forefront of the planning.

Of course the handover process can be time consuming, but this is to protect the customer’s interests and ensure that they can confidently take possession of their investment. Otherwise homeowners can be overwhelmed with the seemingly random bundle of documents they receive once handed the keys to their home.

To avoid this sense of confusion, DAMAC’s handover team are ready to guide customers through every step of the process, from property inspection to how to operate, manage and best maintain their new property.

C O N S I DE R I N G T H E H A N D O V E R PROCESS FROM DAY ONE

Before the foundations of any project are set, DAMAC’s handover team will outline all of the deliverables that need to be achieved throughout the entire process of the development. This includes highlighting the specifications and requirements involved in each individual project to ensure the customer receives a quality and safe property.

The team will create a detailed handover matrix for each project which clearly defines each stakeholder’s role in the successful completion of the home and predicts what the final handover will entail. While owned by the handover department, this matrix will even include the details of the interior design team who initially conceptualised the project. This is important as the designers will review the quality of the interiors and ensure that the unit is ready to be handed over to the customer.

Another crucial element is creating a clearly defined understanding of when the on-site support will leave the site, when the ‘financial close’ will take place and how all the items on the snag

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ging list (a list of small faults) are signed off as complete. This last point is particularly important as it comprises the small defects that need to be fixed or replaced before a customer moves in.

At DAMAC, the handover process is only complete when the customer is entirely happy with the condition of the unit. And even when they move in they are put in contact with the community management team to make sure there is always a point of contact should any issues arise.

EMBR ACING TECHNOLOGY In order to ensure the important phase from the initial bid process to the delivery of the property, DAMAC has adopted the latest in digital inspection management systems. This application has been specially designed to monitor the progress of complex projects, providing the easy way to capture field data, automate reporting and visualise sophisticated analytics Before such solutions were available, the industry used a paperbased management process requiring time-consuming manual communications. It also meant that DAMAC’s most important stakeholder, its customers, lacked visibility into the progress of their investment. Through the use of this new technology, DAMAC has fully digitalised the entire handover process from inspection and contractor notifications, right through to completion notices for customer approval and the final sign-off.

This company-wide solution allows for a real-time overview of all projects so that even the senior staff members, including the company’s chairman, can check the progress of handovers.

The implementation of such tools is imperative to the quality of DAMAC’s customer service as numerous members of the team can access information at any time.

PREPARING AND EDUCATING THE CUS TOMER With customers coming from a variety of backgrounds and with differing levels of knowledge in regards to purchasing a property, DAMAC representatives work to educate and guide customers through the important final stage of moving into a new home. The handover team take great care in preparing the right content in the required format to transfer the necessary knowledge onto the new homeowner. This means that the team has to think of everything, even something as small as ensuring that customers have all the necessary documentation for their new home provided digitally on a USB for easy distribution and storage.

To help customers understand the role the handover team plays, DAMAC has created a handover villa in DAMAC Hills. Set within one of the premier residential clusters, the spacious villa has a relaxing atmosphere where people can meet with representatives to address any and all issues regarding an upcoming handover. 

The handover process is only complete when the customer is entirely happy with the condition of the unit

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THE BUSINESS END | THE HANDOVER

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THE BUSINESS END | THE INSIDE STORY

The inside story Creating positive customer experiences is a continuous journey: we meet the Mulani family to chat about their personal experience with DAMAC Properties Purchasing a new property is a big step for most people, especially when it is their first home. Whether it is a family moving into their dream house or an investor adding to their portfolio, it is a huge investment of both time and money.

Realising this, DAMAC focuses on the continuous improvement of its customer service capability. This includes the empowerment of customer relationship management (CRM) teams with the tools and the know-how to guide new buyers through the process, while at the same time building a strong rapport with customers.

A case in point is the experience of Mr Jai Mulani and his wife Anita (pictured) who were eager to move into a villa with their two young children.

Having initially felt frustrated during the post-purchase process, a single e-mail alert to a DAMAC team member changed their entire outlook.

We spoke with the couple, who have spent the past 13 years in Dubai, to find out more about their journey.

Anita: At this stage we really didn’t know what to do. We wanted to move in as soon as possible so my husband eventually reached out to the customer relationship management team and the entire experience turned around.

How did the CRM team provide support?

Anita: As soon as the director of client relations came into the picture, things completely changed. I think we got the right person as she was always committed to helping us. She personally got involved and could answer all of our concerns, even helping us with the final touch-ups on the villa before we moved in.

She made it very easy for us.

Jai: Once we began communicating with the director of client relations and the executives within the CRM team, it was great as they were always available on the phone, and the process from then on changed our perception of DAMAC. They are amazing and fantastic people as they were on hand any time of the day, even during Ramadan, and they were always very nice.

Ever since we were put in touch with the CRM team it has been a fantastic experience

What were you looking for when you decided to move to your a new home?

Jai: We wanted a property that was completely furnished and had beautiful fittings. As soon as we went to DAMAC Hills to see The Park Villas by DAMAC, we absolutely fell in love with them. The show villa we saw was really amazing and we were very excited to move in.

Did you face any issues along the way?

Jai: We had a slight issue with the handover date which was to be in September last year. Unfortunately there was a delay and at first it proved difficult to get responses from calls.

Did this personal approach turn the overall experience into a positive one?

Jai: Ever since we were put in touch with the CRM team it has been a fantastic experience. I really appreciate the time they gave me and if we wanted to buy a villa again, we would buy with DAMAC. Anita: The first impression we had about DAMAC changed as soon as the CRM team came into the picture. Now we have a beautiful three-bedroom villa in a wonderful community. 

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Luxury by appointment Contact us at any of our offices or visit DAMACPROPERTIES.COM UNITED ARAB EMIRATES  +971 4 301 9999 PO Box 2195, Dubai, UAE DUBAI Ocean Heights Al Sufouh Road  +971 4 512 2600  +971 4 454 2891  dubai@damacgroup.com PARK TOWERS Dubai International Financial Centre  +971 4 376 3600  +971 4 373 1490  dubai@damacgroup.com DAMAC HILLS SALES CENTRE 1 Gate 1 Sheikh Zayed bin Hamdan Al Nahyan Street  +971 4 818 3300  dubai@damacgroup.com DAMAC HILLS SALES CENTRE 2 Gate 3 Hessa Street Opposite Golf Terrace apts  +971 4 245 8555  dubai@damacgroup.com

KINGDOM OF SAUDI ARABIA RIYADH 14th floor, Al Anoud Building King Fahd Road  +966 11 293 2883  +966 11 279 2462  ksa@damacgroup.com JEDDAH Al Jawharah Tower Next to Rosewood Jeddah Hotel Said Ibn Amir Ash Shati  +966 12 233 0210  +966 12 284 5446  ksa@damacgroup.com

KUWAIT Al Bawader Real Estate Broker WLL Office 42A, 12th floor Panasonic Tower Building 6, Block 14 Al Qibla Street, Kuwait City  +965 2249 8727  +965 2245 6766  kuwait@damacgroup.com JORDAN Al Istithmar Street Abdali Project Amman opposite Abdali Mall Gate 1  +962 6 510 7000  +962 6 565 7896  amman@damacgroup.com

OTHER OFFICES

ENGLAND 4th floor, 100 Brompton Road Knightsbridge London SW3 1ER  +44 2 7590 8050

LEBANON DAMAC Properties Lebanon SAL Unit 1801, 18th floor DAMAC Tower Omar Daouk Street Mina El Hosn Beirut Central District  +961 81 647 200  beirut@damacgroup.com QATAR Building 90, New Solta area Ali bin Abi Talib Street next to Omar bin Al Khattab Health Centre, Doha  +974 44 666 986  +974 44 554 576  doha@damacgroup.com

IMPORTANT NOTE: All project information is correct as at the time of printing but may be subject to change without notice.

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DAMAC Properties

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10.10am on Fifth Avenue.

N 40° 43’ 53.1’’ W 73° 59’ 49.1’’.

Freak Collection

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