Meetme April - May 2018

THE LEADING PUBLICATION FOR MIDDLE EAST MEE TING, INCENTIVE & EVENT PLANNERS

A P R / M A Y 2 0 1 8 — W W W . M E E T M I D D L E E A S T. C O M

CARVING OUT A NICHE THE LEADING PUBLICATION FOR MIDDLE EAST MEE TING, INCENTIVE & EVENT PLANNERS

GCC DESTINATIONS RACE TO MAKE THEIR MARK IN THE FACE OF RISING COMPETITION

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WELCOME PUBLISHING Publisher Rob Nicholas EDITORIAL Group Editor Jacqueline Castelluccia Editor Adrian Back STUDIO Art Director Maria Al Daoudi Designers Tony Santiago, Ritz Gutierrez Photographer Adham Sneeh ADVERTISING Senior Relationship Manager Kirat Sabharwal Relationship Manager Rose D’Souza Marketing & Sales Support Carol Milan, Nicole Feng Distribution & Sales Support Mary Grace

With the region’s tourism proposition currently undergoing a major transformation, it is an exciting time for all involved in the meetings and events industry. Countries across the Middle East are coming up with innovative new strategies to attract more business visitors. Whether it is by highlighting the region’s rich history and culture, focusing on responsible travel, or by investing heavily in new developments, the race is firmly on to be the number one choice for event planners across the globe. Our cover story on page 46 delves into the huge changes happening across the board from regional powerhouses such as the UAE and Saudi Arabia to the rapidly emerging markets of Kuwait, Bahrain and Oman.

We continue to look to the future on page 54 as Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, details how the emirate plans to stay ahead of its regional rivals when it comes to the events industry. Then on page 56 we look at how social media is shaping the way events are planned and executed, creating an entirely new experience.

Also in this issue, on page 44, we build up to this year’s landmark edition of Arabian Travel Market. The show will reflect on the last 25 years and look ahead to the many exciting developments that are sure to change the landscape of the region.

We hope you enjoy the issue.

Rob Nicholas Publisher

npimedia FZ LLC PO. Box 500573, Executive Heights (Damac Building), Barsha Heights, Dubai, UAE t: +971 4 4243600 f: +971 4 4327505 e: meet@npimedia.com w: meetmiddleeast.com Although every effort is made to ensure the accuracy of information contained in this publication, npimedia cannot be held responsible for any errors or inaccuracies contained within it. All information contained in this publication is under copyright to npimedia and cannot be reproduced or transmitted in any form, without first obtaining written permission from the publisher.

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MEETINGS WITH A V I E W, N E W B LU TAKE IN THE SPECTACULAR VISTAS OF THE DUBAI SKYLINE, THE DUBAI CANAL AND BURJ KHALIFA FROM THE RADISSON BLU HOTEL, DUBAI WATERFRONT. THE PERFECT PLACE TO CAPTURE THAT ULTIMATE PICTURE MOMENT, WHETHER THAT’S FROM THE HOTEL’S PRIVATE ROOM BALCONIES, MEETING ROOMS, SPA OR RESTAURANT TERRACES. THE HOTEL IS IN THE HEART OF THE ACTION AND WALKING DISTANCE TO THE BEST SHOPPING AND ENTERTAINMENT IN DUBAI.

NOW OPEN IN BUSINESS BAY Radisson Blu Hotel, Dubai Waterfront, Business Bay, PO box 16021, Dubai T: +971 4 249 7800 info.waterfront.dubai@radissonblu.com radissonblu.com/hotel-dubaiwaterfront

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Exquisite Iftars – Ramadan 2018 The St. Regis Abu Dhabi offers an inspiring atmosphere for the holy month of Ramadan. Impeccable catering, anticipatory service, intuitive technology completes the flawless experience. Savour an exquisite Iftar at the finest address in Abu Dhabi in the heart of the city at the iconic Nation Towers on the Corniche overlooking the turquoise waters of the Arabian Gulf.

Ramadan Iftar from just AED 195* per person (if booked before 20th April 2018) Normal Rate: AED 225* Complimentary Inclusions: • Iftar Buffet • Soft Drinks • Ramadan Juices • Arabic Coffee Book before 20th April 2018 and receive a spending bonus valid until the end of the year for 10% of total amount spent.

To book please email Tanja.simolke@stregis.com or call +971 (0) 2 6944721 *All rates are subject to availability at time of request and are exclusive of 10% service fee, 6% tourism fee, 4% municipality fee and 5% VAT taxes

©2018 Marriott International, Inc. All Rights Reserved. Preferred Guest, SPG, St. Regis and their logos are the trademarks of Marriott International, Inc., or its affiliates.

The St. Regis Abu Dhabi Abu Dhabi, United Arab Emirates t. +971 2 694 4444 stregisabudhabi.com

Stay exquisite at more than 40 St. Regis hotels and resorts worldwide. @stregishotels

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CONTENTS THE LEADING PUBLICATION FOR MIDDLE EAST MEE TING, INCENTIVE & EVENT PLANNERS

A P R / M A Y 2 0 1 8 — W W W . M E E T M I D D L E E A S T. C O M

CARVING OUT A NICHE THE LEADING PUBLICATION FOR MIDDLE EAST MEE TING, INCENTIVE & EVENT PLANNERS

GCC DESTINATIONS RACE TO MAKE THEIR MARK IN THE FACE OF RISING COMPETITION

APR/ MAY 2018

AGENDA 8 Dubai World Trade Centre posts record footfall The leading trade venue in the region welcomes 3.3 million visitors during 2017

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10 RAK to host Travel Awards gala ceremony The emirate will take the stage to showcase its tourism credentials

SHOW PREVIEW 42 What’s your legacy?

IMEX 2018 assesses how to make events more meaningful

44 An important platform Arabian Travel Market prepares to celebrate its 25th anniversary

11 Copthorne sees robust growth in meetings Dubai hotel places extra emphasis on the business sector

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12 Aloft Hotels expand in the UAE Second opening in Dubai is a 223-room property in Dubai Production City 14 Tourism continues to boom in the Middle East The region has 238,963 new hotel rooms in the pipeline 16 Al Ain hosts huge adventure travel conference Abu Dhabi reaffirms its position as a leading cultural, leisure, meeting and conference destination 18 Diary date The Moscow City Ballet arrives in Dubai for the very first time 20 International view Industry happenings and leading events around the world 22 Plenty to offer Varied venues that are ideal for corporate retreats and team-building events

COMMENT 28 Convention centres must be flexible in order to flourish

Aloysius Arlando, President of the AIPC, on the need for adaptability 30

The value of incentive travel Pádraic Gilligan, Chief Marketing Officer of SITE, discusses the true potential of this lucrative industry

MY PITCH A unique offering Rixos Premium Dubai is a stylish venue in the heart of Jumeirah Beach Residence

COVER STORY 46 A fresh focus

With the region’s tourism proposition undergoing a major change, destinations race to carve out a niche FEATURES 52 Great strides

A stellar 2017 sees ADNEC contribute US$1 billion (AED3.6 billion) to the UAE economy 54 Building on momentum

After a record year for Dubai Business Events, the convention bureau reveals its plans to stay ahead of regional rivals 56 Brave new world

How social media is now shaping the way events are planned and executed, transforming the entire event experience

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VENUE PROFILE A look at what is on offer at the lavish Jumeirah Messilah Beach Hotel & Spa in Kuwait

DESTINATION REPORT 64 With a host of new developments in

the pipeline, Kuwait is well placed to welcome an influx of business visitors

MEET THE GM 72 Martin Cramer, General Manager, Emirates Palace Abu Dhabi

32 IAPCO Annual Meeting success Sarah Storie-Pugh, Executive Director, IAPCO, reflects on a memorable gathering in Tokyo

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PLAN FOR EVERYTHING Boasting the largest and most awe-inspiring selection of venues across the city, The Meydan Hotel and Bab Al Shams Desert Resort & Spa add a touch of sophistication to any kind of event.

• The Meydan Hotel Ballroom, 72 inter-connected Grandstand Suites, the iconic Sky Bubble and the spectacular Apron Views offer flexible spaces accommodating 200 – 4,500 guests.

• Guests staying at Bab Al Shams Desert Resort & Spa can take advantage of the spectacular facilities at the Endurance City arena.

• Four outdoor venues at Bab Al Shams Desert Resort & Spa blend history, style, splendor and magnificence.

The Meydan Hotel l +971 4 381 3333 Bab Al Shams Desert Resort & Spa l +971 4 809 6100 Tmh.events@meydanhotels.com l meydanhotels.com

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AGENDA NEWS / TRENDS / INSIGHT / DIARY DATE / COMMENT

MY SPACE

The Meydan Hotel With its striking architecture and elegant interior, this luxury five-star property is the perfect choice for planners seeking a versatile venue that is sure to impress. The Meydan Grand Stand is an ideal destination for exhibitions, with a combined 28,000 square metres of indoor and outdoor space, while the high-ceilinged Meydan ballroom exudes elegance and can be partitioned into four sections to suit any occasion. The hotel also boasts its own theatre, a multi-purpose lounge that can accommodate 350 people and two boardrooms designed to hold up to 18 guests. themeydanhotel.com /7

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Agenda _ News

Emaar launches affordable venues for young professionals

Dubai World Trade Centre posts record footfall The leading trade venue in the region welcomes 3.3 million delegates throughout 2017, up nine percent on the previous year Dubai World Trade Centre Authority (DWTCA) announced its 2017 results, which overshot the three million visitor milestone for the second consecutive year.

Welcoming a record 3.3 million delegates and attendees in 2017, up nine percent from the previous year, the region’s largest trade venue hosted 353 MICE and business events – a substantial 18 percent increase over 2016.

According to the DWTCA, the noteworthy year-on-year footfall increase was driven by the ability to attract visitors, delegates and attendees from 185 countries, as well as participating exhibitors with 56,360 exhibiting companies from 154 countries.

With 39,202 exhibitors from overseas markets, DWTC registered a 10 percent increase in this base over 2016 on the back of proven participant ROI for foreign firms.

International participation also posted a steady increase, as DWTC hosted over 1.1 million foreign business travellers in 2017, representing 42 percent of overall participant volumes and six percent annual growth.

The rise in the number of international exhibiting companies and the continued concerted efforts to market Dubai’s MICE proposition in key visitation markets contributed to the rise in international business visitors to Dubai.

China, Germany and Turkey made their debuts in the top 10 source markets, while dominant mainstays Saudi Arabia, India, Oman, United Kingdom, Kuwait, Iran and Egypt, completed the list of top 10 business visitor markets.

Commenting on the results, Helal Saeed Almarri, Director General, Dubai World Trade Centre Authority (DWTCA) said: “The strong increase in the number of key MICE and business events reflect sectors that are strategically aligned with Dubai Plan 2021 and the goals of building an innovationled economy that contributes to the development of the UAE and Dubai.

“We are committed to future-proofing DWTCA’s businesses by sourcing a range of smart solutions, as well as integrating technologies that offer safe, secure and a seamless experience. ”

Emaar’s in-house innovation lab for under 25-year-olds, e25, has launched a new initiative called ‘letswork’ that aims to provide affordable venues for aspiring entrepreneurs and young professionals.

A number of venues have been transformed by e25 into flexible co-working spaces, including Sean Connolly at Dubai Opera, Rove Downtown and Molecule at Dubai Design District.

Set in central locations within the city, those who join ‘letswork’ receive an array of benefits that range from unlimited tea, coffee and water to reserved seating and 20 percent discount on food and beverage. There are also numerous packages for those who sign up for a membership with a daily rate of US$10 (AED39) and a monthly fee of US$133 (AED490).

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Designed to host exceptional events Unrivalled in elegance and splendour, Palazzo Versace Dubai is the ultimate setting for prestigious events and celebrations remembered for exceptional venues, idyllic location and immaculate service.

Book your event now by emailing us your enquiry at enquiries@palazzoversace.ae or call our Sales Team at +971 4 556 8888.

Palazzo Versace Dubai, Culture Village, Al Jadaf, PO Box 128431, Dubai, UAE

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T: +971 4 556 8888, F: +971 4 556 8899

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www.palazzoversace.ae info@palazzoversace.ae

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Agenda _ News

InterContinental Hotels Group continues expansion in Saudi Arabia The new hotel is the 31st from the brand to open in the kingdom

InterContinental Hotels Group (IHG) is continuing its expansion within Saudi Arabia with the opening of the Crowne Plaza Riyadh – RDC Hotel and Convention Center - the seventh brand offering in the city of Riyadh and the 31st within the kingdom.

Having a strong foothold in Saudi Arabia since 1975, the latest offering from IHG is a 326-room property strategically located in the Al Ra’idah Digital City. It is within close proximity of the new financial district, the

Riyadh Central Business District and lies within 25 minutes of King Khalid International Airport, making it an ideal choice for business travellers.

The hotel also offers a comprehensive range of facilities to meet the needs of corporate and MICE guests. It features over 12,000 square metres of exhibition and conference space including a three-level circular conference centre, a ballroom, large pre-function areas and 12 daylight meeting rooms.

During their downtime, guests can enjoy the hotel’s large outdoor swimming pool or re-energise with a game of tennis at the outdoor court. For a restorative experience, the health club offers a range of relaxing treatments to help guests unwind after a long day, while there are a variety of restaurants delivering a range of dining options.

“We are observing an increased demand for guests who would like to have access to world-class business amenities. This hotel is perfectly suited to cater to this demand,” said Pascal Gauvin, Managing Director, India, Middle East & Africa, IHG. “We are proud to add the Crowne Plaza – RDC Hotel and Convention Center to our growing portfolio in the Middle East region.”

Ras Al Khaimah to host World Travel Awards gala ceremony The World Travel Awards (WTA) will hold its Middle East Gala Ceremony in Ras Al Khaimah on April 19.

The ceremony heralds the opening leg of the WTA Grand Tour 2018 – a search for the finest travel and tourism organisations in the world. The Grand Tour 2018 also marks WTA’s 25th anniversary of honouring excellence in the international hospitality industry.

Graham Cooke, Founder and President of the WTA, said: “It will be an absolute pleasure to visit Ras Al Khaimah for the very first time. Fringed by the majestic Al Hajar Mountains amid swathes of dunes, we know that RAK promises an authentic Arabian experience.”

As part of the Grand Tour 2018, WTA is also hosting ceremonies in Athens (Greece), Jamaica, Hong Kong, Guayaquil (Ecuador) and Durban (South Africa), with the winners progressing to the Grand Final in Lisbon (Portugal).

Haitham Mattar, CEO, Ras Al Khaimah Tourism Development Authority, added: “Choosing Ras Al Khaimah to be the host of this event is testimony to our growing appeal within the MICE sector and we look forward to the guests experiencing our Arabian hospitality and diverse tourism offering.”

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Copthorne Hotel Dubai sees robust growth in meetings sector A strong showing in 2017 has led to greater emphasis on the business sector Copthorne Hotel Dubai, located in Port Saeed in Deira, continued to attract the fast growing meetings sector in 2017 as it enjoyed a 12 percent increase in bookings.

Now, in order to accelerate further growth and receive a bigger share of the ever-expanding market, the hotel has announced plans to offer tailor-made and flexible packages that address the needs of business and leisure travellers.

There will also be a concerted effort from the hotel’s sales team to attend trade

shows in order to identify trends that influence the industry, focus on corporate and MICE business, and an upgrading of leisure facilities to provide an even better hospitality experience.

Glenn Nobbs, General Manager, said: “MICE is a very promising segment of business, thus a lot of efforts and policies have been put in place for Dubai to become a leading destination for international business events. They are a major contributor to Dubai’s GDP, so targeting the MICE

segment is always an important part of our strategy as it draws significant revenue for the hotel and also contributes towards high profile exposure.”

Copthorne Hotel Dubai is currently offering special day delegate packages for MICE bookings and rates are flexible depending on the needs of the travellers.

Business professionals and delegates can also choose from the a selection of meeting spaces and boardrooms which can accommodate between 18 to 60 guests.

Oman confirmed as partner country of ITB Berlin The Ministry of Tourism and ITB Berlin confirmed that the Sultanate of Oman will be the Official Partner Country of the world’s leading travel trade show in 2020.

Commenting on the agreement, Ahmed bin Nasser bin Hamad al Mehrzi, Minister of Tourism, said: “ITB Berlin is the leading platform for the global travel industry.

"With this partnership we will be able to draw major attention to our country as a travel destination. We are looking forward to presenting Oman as a destination to such a wide audience in 2020.”

Taking place from March 4 to 8, 2020, a wide-ranging programme of events will ensure that all visitors to ITB Berlin get a

chance to learn more about the sultanate.

“Oman has a lot to offer, diverse and attractive landscapes, pristine beaches, majestic mountains as well as exclusive hotels. Activities such as fishing, surfing, canoeing and scuba diving round off the range of tourism attractions,” read a statement from ITB Berlin.

“With more than 5,000 years of history, Oman is regarded as an exclusive and sustainable travel destination and has a great hospitality culture,” added Mehrzi.

This year, a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors at ITB Berlin.

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Agenda _ News

Aloft Hotels expand in the UAE with second opening in Dubai Aloft Me’aisam is a 223-room property in Dubai Production City Design-led Aloft Hotels, part of Marriott International, announced the opening of Aloft Me’aisam – the brand’s second property to open in the buzzing city of Dubai and fourth across the UAE. Owned and developed by Dubai Properties, the Aloft Me’aisam caters to travellers looking for an urban space to be creative and distinctive. The hotel is situated in Dubai Production City, in close proximity to Dubai

Sports City and City Centre Me’aisam.

“The UAE remains one of our strongest growth markets and we are confident the continued growth of Aloft in the market is a response to the evolving expectations of travellers today,” said Alex Kyriakidis, President and Managing Director, Middle East and Africa, Marriott International.

“This is an exciting year for Aloft in Dubai. Following the launch of the brand on Palm Jumeirah and Dubai Production City, we are also scheduled to be opening an Aloft in Dubai South and City Centre Deira later this year.”

Aloft Me’aisam offers 223 loft-inspired guestrooms with nine-foot-high ceilings along with signature brand offerings, such as the ultra-comfortable plush bed, a walk-in shower, custom amenities by Bliss Spa and a 49-inch LED TV. All rooms are equipped with SPG Keyless, the industry’s first truly mobile check-in system where guests can utilise their mobile phones as room keys. The hotel also offers a treat for families with Camp Aloft, an adventurous initiative that includes bed-in-a-bag and special gifts for kids.

ADNEC agrees deal with Abu Dhabi Ports to launch boat show The Abu Dhabi National Exhibitions Company (ADNEC) has signed a sponsorship agreement with Abu Dhabi Ports to launch the Abu Dhabi International Boat Show (ADIBS) from October 17 to 20, 2018.

The boat show will be held in association with British Marine, with the agreement aiming to enhance Abu Dhabi’s position as a prominent luxury yacht tourism destination.

Mohamed Juma Al Shamsi, CEO of Abu Dhabi Ports Company, said, “Abu Dhabi has been witnessing a growing number of passengers at its cruise terminal area over the last few years.

“The pioneering edition of the Abu Dhabi International Boat Show, which is set to attract exhibitors and visitors from around the world, will contribute towards the ongoing efforts to introduce the unique features offered by Abu Dhabi and the UAE’s marine tourism sector.”

Humaid Matar Al Dhaheri, CEO of ADNEC, added “These partnerships represent an important step towards ensuring the success of the inaugural edition of the Abu Dhabi International Boat Show, which is expected to be a breakthrough event in the leisure marine and luxury yachts industry.”

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Extraordinary Lifestyle Events Rixos Premium Dubai opens up new doors of sophisticated banquets and events offering a choice of 10 spacious conference and banquet venues with a seating capacity of 8-150 guests and an additional ballroom which can comfortably cater to a large scale event of up to 700 guests. All these venues have been carefully designed with the fast paced business entrepreneurs in mind and are fitted with ultra-modern, tech-savvy audio-visual equipment.

The Walk, Jumeirah Beach Residence, P.O. Box 643660, Dubai, UAE Tel: +971 4 520 0000 PREMIUMDUBAI.RIXOS.COM

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Agenda _ News

Hospitality sector booms across the Middle East Tourism shows no sign of slowing down across the GCC with 238,963 new hotel rooms in the pipeline The huge influx of tourists to the Middle East appears set to continue with new figures revealing that the region has overtaken Europe in regards to the number of new hotel rooms in the pipeline.

According to ‘The Middle East Hotel Construction Overview’ report by TopHotelProjects, the Middle East is set to add 238,963 new hotel rooms to its current supply, the majority of which will open in the next five years.

That is in comparison to the 214,743 guest rooms set to open across Europe, putting the Middle East ahead of its neighbouring region – despite Europe having more new hotel builds in the pipeline.

Ray Tinston, Portfolio Director of The Hotel Show (September 16 to 18, 2018) events, said: “This new report reveals the extent to which the room to project ratio for Middle

Eastern hospitality projects is considerably higher than average.

“Hospitality here is synonymous with luxury, opulence and pushing boundaries in terms of scale and grandeur. As five-star developments and mega resorts continue to dominate construction pipeline, it’s not surprising this region has an extraordinary number of rooms in development.

The UAE (222 projects and 126,576 rooms) and Saudi Arabia (143 projects and 55,810 rooms) are the two most active countries for hospitality development in the Middle East.

“Dubai continues to lead the global hospitality industry in terms of innovation,” added Tinston. “The world’s tallest hotel has just opened here and developers are continuing to push boundaries, making it a very exciting market.”

Pearl Rotana opens in the heart of Abu Dhabi On course to meet its target of operating 100 hotels by 2020, Rotana has expanded its offering in the UAE capital with the opening of the spacious Pearl Rotana Capital Centre.

Located in the emirate’s busy business district, the 315-room hotel is just a few steps away from the Abu Dhabi National Exhibition Centre.

Specifically designed to suit the needs of business and leisure travellers, the hotel has seven fully equipped meeting rooms stocked with the latest technology. There is a business centre with secretarial support for meeting requests in addition to a dedicated team to assist with any requirements.

The venue also boasts five restaurants with Dino’s Bistro Italiano offering guests the chance to taste authentic Italian food. Additionally, Saffron has a range of international fare, while those seeking light bites should head to Chai Lobby Lounge and the Aquarius Pool Bar.

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Agenda _ News

Al Ain is first Arab city to host conference for Adventure Travel Emirate reaffirms its position as a leading cultural, leisure and MICE destination

The Aloft Al Ain played host to the Pacific Asia Travel Association Adventure Travel and Responsible Tourism Conference and Mart from February 21 to 24, the first time the event had been held in an Arab city.

Held under the theme ‘Adventure in a New Era’, the event offered delegates from across the Asia Pacific region an opportunity to exchange knowledge and unlock the full potential of the adventure tourism sector in the digital era.

Just two years after joining the association, the Department of Culture and Tourism

– Abu Dhabi (DCT Abu Dhabi) welcomed industry experts and visionaries from across the globe to discuss pertinent issues in the adventure tourism sector.

“We are very proud to have been the first Arab city to host this event, only two years after becoming a member of the association. This is a strong indication of the emirate’s rising status as a leading destination for business tourism and MICE travel,” said Mubarak Al Nuaimi, Director of Promotions and Overseas Offices, DCT Abu Dhabi.

“The Asia Pacific region is one of our priority markets, which is showing consistent growth year-on-year.

“We have unique in-roads to our top source markets across this vibrant region, which help us to showcase our world-class destination as well as the rich diversity of culture and attractions.”

To illustrate the true spirit of hospitality, all delegates were invited to take part in a half-day tour of Al Ain, with attendees also given the chance to participate in an immersive experience into Abu Dhabi’s varied tourism offerings.

DINING FOCUS These restaurants make full use of their coastal locations and are perfect for those in the mood for some seafood

3 Fils Jumeirah Fishing Harbour, Dubai This intimate restaurant sources the best quality ingredients from Japan’s famous Tsukiji fish market and features a special counter where lucky guests can watch the skilled chefs in action. Standout dishes include the blue-fin tuna, black cod and Hokkaido scallops.

Contact: +971 56 2730030 / 3fils.com

Finz Beach Rotana, Abu Dhabi One of the capital’s most scenic spots, guests are encouraged to sample sharing dishes in order to try as many different flavours of the Mediterranean as possible. Dishes here have a North African influence as the region's spices are perfectly balanced with the freshest seafood.

Contact: +971 2 6979000 / rotana.com

La Mer Sofitel Bahrain Zallaq Thalassa Sea & Spa, Bahrain Tastefully decorated and with amazing views of the Arabian Gulf, this award-winning French restaurant has a magnificent selection of fresh seafood that is grilled to perfection.

Expect a menu brimming with dishes that include lobster, prawns and salmon.

Contact: +973 17636363 / sofitel.com

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DIARY DATE ROMEO AND JULIET BY THE MOSCOW CITY BALLET APRIL 19 TO 21, 2018

DINE At.mosphere Dine in the world’s highest restaurant and take in the stunning views of Downtown Dubai from the 122nd floor of Burj Khalifa. Choose an early dinner and sample the five course tasting menu or try one of the signature dishes such as blue lobster or black cod.

Contact: + 971 4 8883828

STAY Taj Dubai Featuring panoramic views of Burj Khalifa and just a short walk from the Dubai Opera, this 296-room hotel has several restaurants and is popular with business guests. This is thanks to the numerous meeting rooms and Opera Ballroom that can accommodate 320 guests.

Contact: + 971 4 4383100

PLAY Dubai Opera will welcome the Moscow City Ballet and Orchestra for the very first time when principle dancers Yulia Zhuravleva and Dmitry Lazovik play the star-crossed lovers in Romeo and Juliet. The three performances of William Shakespeare’s classic combines a powerful and dramatic musical score with a passionate love story brought to life by the talented dancers. Composed by Sergei Prokofiev in 1935 and first presented in Leningrad in 1940, the Moscow City Ballet has been performing the powerful production for a number of years all over the world.

Faithful to the original text, the beautiful ballet follows the fate of Romeo and Juliet from their first meeting to their untimely, tragic deaths. Visit: dubaiopera.com

The Dubai Mall Whether you are looking to simply browse the countless stores, catch a film at the 22-screen cinema or explore the indoor aquarium, there is plenty to keep you entertained at The Dubai Mall. Should you wish to relax then head outside to watch The Dubai Fountain and take in the stunning view of Burj Khalifa.

Visit: thedubaimall.com

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News _ Agenda

SPOTLIGHT GES MIDDLE EAST

How has the MICE landscape changed in the Middle East?

The Middle East events and exhibition industry has swiftly evolved as a key global player. The UAE's willingness to embrace fresh concepts and nurture niche markets for events, as well as investing in providing the best facilities to host some of the largest trade shows in the world, perfectly illustrates this commitment.

MOVING FORWARD Yasser al Maaytah, Managing Director, GES Middle East, explains how the company stays ahead of its regional rivals Abu Dhabi National Exhibition Centre and thereafter launching as a full service provider. GES Middle East managed to rapidly gain a foothold within the trade show and exhibition service supplier market by offering unparalleled service and quality. And as of late last year we successfully launched a department dedicated to supporting corporate clients and live events.

PR & marketing

Media

Decoration, props and design

AV and staging

Event and destination management

2017/18

Support services

Entertainment

Venues and catering

YOUR COMPLETE GUIDE TO EVENT SERVICES IN THE GULF

sourceme 2017-2018 - Cover.indd 1

Branding and printing

The essential resource for professional event planners Licensed by international Media Production Zone

What were the origins of GES and how has the company evolved since it was founded?

Global Experience Specialists (GES) is part of Viad Corp which is a company with 90 years of live events experience globally.

The GES Middle East branch was opened in 2007 as an in-house services supplier at

What are some of the biggest events that company has helped stage?

GES has proudly delivered GITEX and ADIPEC for several consecutive years, these events host thousands of exhibitors and hundreds of thousands of visitors each year.

In 2017 we planned, produced and delivered the first-ever edition of the Global Manufacturing & Industrialisation Summit (GMIS), a gathering for the manufacturing community held in the Paris Sorbonne University in Abu Dhabi. The summit drew over 3,000 leaders from government authorities, business entities and civil society.

What are your future goals and how important is it to move with the times?

GES has always looked to progress by embracing change. In 2014 we acquired three leading providers to the events service industry. All three of these companies provide unique key services to both the organiser and corporate client for seamless planning and delivery of an event. With this full suite of services, we stand at the forefront to offer the best turnkey solutions for the industry requirements and we look forward to providing these to both existing clients as well as new markets.

2017/18 sourcemiddleeast.com

8/13/17 4:16 PM

The ultimate guide for event organisers in the Middle East links leading buyers and suppliers in one easy reference book.

Visit sourcemiddleeast.com

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News _Global

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International view Industry happenings from around the globe 4

1 / Singapore

2 / United Kingdom

3 / Philippines

Tourism board issues grant for MICE planning software

Blackpool to open new conference and exhibition centre

Grand Hyatt adds more event space within Manila

A new decision-making tool for the MICE industry will be released in the second part of the year after the Singapore Tourism Board awarded a grant to the Aonia Group to develop the software. Presented under the Business Improvement Fund and already under development, Planner-Plus will be a cloud-based application aimed at enhancing decision making, streamlining workflow and reducing labour-intensive inefficiencies during the meeting and planning process.

The software will help event planners, clients and suppliers all save time, money and effort thanks to fact-based decision making.

In a bid to transform itself into a modern conference destination, Blackpool will become home to a sprawling 6,150 square metre conference and exhibition centre. Set to open in the summer of 2019, the new venue will be able to host 2,000 delegates and will be integrated within the Winter Gardens exhibition and events venues to create an overall capacity of 7,000. The English city has invested heavily in infrastructure in recent years as it bids to welcome more tourists, with the addition of the new centre meaning that Winter Gardens will be home to 12 distinct venues, all under one roof.

The capital of the Philippines has an additional 2,281 square metres of event space after the Grand Hyatt Manila opened its doors. Sitting on the top floors of the tallest building in the country, reaching 318 metres, the 461-room hotel has an expansive grand ballroom that is ideal for large events and conferences as it can accommodate up to 1,400 guests. The venue also boasts an intimate garden pavilion that is perfect for gala dinners, while the impressive grand salon, that comes with the latest audio-visual technology, is the ideal venue for boardroom-style meetings.

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4 / Costa Rica

5 / China

6 / United States

Central American country aims to become leader in convention sector

New bridge opening is key to Macau’s event industry success

ARIA resort completes US$170 million expansion

The Costa Rican government are hoping to overtake Panama as the leading destination in central America for the MICE industry through a series of promotional campaigns and the grand opening of a new multi-purpose exhibition centre. As well as appointing ambassadors to promote the country all over the world, the Centro Nacional de Convenciones (National Convention Centre) is set to open its doors before the summer. The 15,600 square metre complex cost US$35 million (AED128 million) and will consist of 16 meeting halls that can accommodate up to 4,600 people.

Macau is hoping that the meetings and events industry will blossom in the region with the planned opening of the Hong Kong-ZhuhaiMacau Bridge. Set to open in the second half of this year, the bridge will connect the two major Chinese cities, providing easier access for both international and regional industry players. Macau already has a huge number of resorts and hotels that offer a range of event space, but it has yet to become established as a leading MICE destination within Asia. However, there is hope that the bridge will soon see Macau become a viable option for event planners.

Las Vegas has even more space for events after ARIA Resort & Casino opened an additional 200,000 square feet of meeting rooms.

The US$170 million (AED624 million) expansion is spread across four floors and features outdoor space, non-traditional meeting areas and open-air verandas. The Cypress Executive Lounge offers three private suites for workspaces and one-on-one meetings, a study and a conference room. Other highlights include three ballrooms, indooroutdoor breakout rooms and pre-function spaces. The top floor offers a large ballroom with the capacity for groups of up to 2,000.

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Agenda _Leading venues

PLENTY TO OFFER From picturesque resorts to indoor theme parks, these varied venues are ideal for corporate retreats and team-building events

THE RITZ-CARLTON ABU DHABI, GRAND CANAL There are few hotels in the capital that provide such a stunning setting for a business event. Set amid 57 lushly landscaped acres, this sprawling resort makes full use of its location with sublime views from sunrise right through to sunset. In the morning the sun shimmers on the Al Maqtaa Creek, while the hugely impressive Sheikh Zayed Grand Mosque is perfectly silhouetted when the

sun retreats for the day. Within the venue guests will discover a huge spa complete with opulent hammam, several first-class dining options, two private beaches, a wide range of first class rooms and suites, and 23,000 square feet of multi-purpose event space.

An ideal venue for a business retreat, thanks to the luxurious accommodation and wide range of facilities, there are also 14

meeting rooms and a sizeable ballroom that can accommodate up to 1,500 people. The property also boasts two pre-function areas for welcome receptions and a spacious VIP majlis with direct lobby and ballroom access.

The hotel’s all-day dining option Giornotte can also be made available for private events for up to 500 guests, while the in-house team will provide

technical support as well as catering options to accommodate any theme or dietary need.

Additionally there is a host of team-building activities available from the hotel such as planting trees in the Eastern Mangroves and assembling school supplies for children in need, all of which benefit the local community.

For more information, visit ritzcarlton.com

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THE MEYDAN HOTEL Designed to represent a wave in motion, this striking hotel exudes luxury, from the light, airy spaces within to the huge green expanses surrounding the property. Although close to the heart of the city, it still manages to feel secluded and private, and has long been viewed as the ideal destination for corporate retreats.

Visitors will discover exceptional dining options, an outstanding

infinity pool, a tennis academy and a world-class golfing range, all right next door to the worldfamous Meydan horseracing track.

With so much on offer it is no surprise that the hotel regularly hosts team building events, with the Meydan team always on hand to customise both the setting and the activity. There is also an array of meeting and event spaces, with the high-ceilinged Meydan

ballroom exuding elegance and able to accommodate 250 guests.

For larger events the Meydan Grand Stand offers 12,000 square metres of indoor room, complemented with another 16,000 square metres of outdoor area and 8,500 covered parking spaces. There is also a fully equipped business centre, 72 multi-purpose meeting rooms, two boardrooms and seven restaurants

that can all be customised in order to fit your business needs.

Guests looking to relax after a long day of meetings can also make use of The Track, Meydan’s floodlit nine-hole golf course, while those wishing to improve their game can head to The Acadamy which offers elite level coaching from a host of PGA pros.

For more information, visit themeydanhotel.com

THERE ARE AN ARRAY OF MEETING AND EVENT SPACES WITH MEYDAN BALLROOM EXUDING ELEGANCE

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Agenda _Leading venues

IMG WORLDS OF ADVENTURE The world’s largest indoor theme park may not be the first venue you think of when planning a business event, but the huge theme park offers several purposebuilt facility rooms for groups of all sizes. Ideal for conferences and banquets, there are themed private dining rooms that come with tailored menus to suit every taste and a number of spaces that can be used for a

wide variety of intimate events.

However, the venue really comes into its own with its offering for corporate retreats. For groups of more than 20, delegates can enjoy one day admission into the park, a set menu lunch, one coffee break and one hour rental of a meeting venue. Groups of 10 can also take advantage of special deals with admission and meal vouchers included in the

package. The venue also offers incentive programmes and team building activities, as well as plenty of space for conferences and large-scale events. Those wishing to take advantage of the huge amount of entertainment within the park can select one of the team building packages that provides guests with unlimited ride access and the chance to take part in a scavenger hunt.

This includes a coffee break, a set menu lunch and venue rental. IMG Worlds of Adventure also boasts an impressive theatre that can also be used for a wide variety of events. This sizeable space comes with a full compliment of the latest audio-visual equipment, while the in-house team can provide catering options.

For more information, visit imgworlds.com

THOSE WISHING TO TAKE ADVANATGE OF THE HUGE AMOUNT OF ENTERTAINMENT WITHIN THE PARK CAN SELECT ONE OF THE TEAM BUILDING PACKAGES

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THE HOTEL’S EVENT SPACE IS IMPRESSIVE AND INCLUDES EIGHT MEETING ROOMS, INCLUDING THE AL FORSAN BALLROOM

MARRIOTT AL FORSAN, ABU DHABI In the heart of the Al Forsan International Sports Resort, with 400 immaculately appointed rooms and suites, this huge five-star property has long been a popular choice for business tourists and event planners. Not only does the hotel make full use of its superb location, but the impressive dining options, luxurious spa and helpful event team are sure to make any stay a memorable one.

Those looking to make the most of a corporate retreat can relax in the on-site spa, which features a traditional marble hammam, or lounge by the sprawling outdoor pool. While those hoping to be more active and wishing to challenge their colleagues can make full use of the huge Al Forsan sports complex which offers paintball, motor sports and a host of exciting water sports.

This presents a great chance for some friendly competition or even to de-stress after a long day of meetings. The hotel’s event space is equally impressive and includes eight meeting rooms, including the Al Forsan Ballroom that can accommodate up to 750 guests in a variety of layouts. There are also breakout rooms as well as foyer and outdoor spaces that are ideal for incentive groups

and event pre-functions, while the in-house team are on hand to help plan and execute a range of events. The property has excellent catering services, with customised menus that are sure to impress readily available, while the well-equipped business centre offers a range of services to help with all requirements.

For more information visit marriott.com

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Agenda _Leading venues

SPECIALLY DESIGNED BANQUETS, ENRICHING ACTIVITIES AND CULTURAL EXPERIENCES ENSURE THAT ANY EVENT WILL BE AS SPECTACULAR AS THE SURROUNDINGS

INTERCONTINENTAL FUJAIRAH RESORT Situated on the shoreline of the exquisite Al Aqah Beach, beneath the spectacular backdrop of the Hajar mountains, this luxury resort is spread over 69 acres and features 190 stylish rooms and suites. An ideal venue for a corporate retreat, the O Spa

by L'Occitane has six treatment rooms and a Turkish hammam, while three beach fire pits add a unique touch to any evening

business event. From a lavish gala dinner for 250 guests to an intimate celebration or an engaging board meeting, the resort's five event venues feature the latest in audiovisual technology and cater to all specific requirements. Events can also be customised with coffee breaks, lunches and dinners, as well as specially designed banquets, enriching activities and cultural

experiences that ensure any event will be as spectacular as the surroundings. The spacious ballroom is ideal for conferences or training sessions holding up to 320 people, while smaller seminars can make use of the 94 square metre meeting room, which can be divided into three smaller rooms to suit any requirements. There are also three small spaces that are ideal for intimate meetings as

they can seat up to eight guests.

With uninterrupted views across the azure waters, this resort offers business guests the chance to enjoy some down time and relax on sandy beaches or for those seeking some adventure, the opportunity to see a wealth of marine life by scuba diving in the calm Indian Ocean.

For more information visit intercontinental.com

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RADISSON BLU HOTEL SOHAR The only beachfront address in the Northern Province of Oman and still just five kilometres from the bustling business district, this hotel has plenty to offer corporate guests. Boasting 179 stylish rooms and suites, the property has six meeting rooms with the latest audio and visual equipment, while the sizeable pillar-free ballroom can comfortably accommodate 700 guests. This hall can be readily

converted into an exhibition space with a dedicated wide entrance providing direct access from the hotel car park, while catering services are also provided by the hotel. For those wishing to relax within the property there is a wellness centre, complete with a whirlpool, sauna, steam room and fitness area, as well as a rooftop bar and access to a long stretch of pristine beach. Should

this all seem a little slow paced then the hotel offers a range of incentive trips involving water sports and desert safaris where people can experience driving across the immense dunes. Trips to the unique historical Sohar Fort can also be arranged, as well as visits to the impressive Sultan Qaboos Grand Mosque which can accommodate up to 4,600 worshippers. Additionally

the venue provides an Experience Meetings initiative that brings together high-end services and products to ensure that any meeting or event is a success.

The hotel also offers complete catering services with the vastly experienced staff able to accommodate guests and a variety of business events.

For more information, visit radissonblu.com

THE HOTEL OFFERS A RANGE OF INCENTIVE TRIPS INVOLVING WATER SPORTS

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Comment

Convention centres must be flexible in order to flourish The need for adaptability is vital when it comes to remaining relevant in an increasingly intense marketplace

by Aloysius Arlando

While 2017 was a very good year in performance terms for members of AIPC it was also a time of many challenges as members worked hard to address the constantly changing expectations of organisers and delegates. Of course the very nature of events is that there is a fundamental evolution that demands constant innovation and adaptation, so there is always a need to change with the times.

In this industry there is always a new challenge to be addressed and this year will be no different as there are a host of issues that will make a significant impact in 2018. One of which is the need to generate increasing levels of flexibility in all areas, from spaces and technologies to services and event management. This will continue to dominate our environment as will the need to further enhance and diversify revenues to satisfy owner expectations and support much-needed new investment in our facilities.

We also face new challenges in responding to the increasing importance of digitalisation in the global economy in order to be seen as relevant to marketers as well as to organisers. This is vitally important because they now have many other options from which to choose from when it comes to engaging with their members as well as their customers.

At the same time, we are also increasingly challenged to compete with other sectors for the human resources we need to deliver service excellence. This is a particular challenge that needs to be met with increased training and retention measures as well as an effort to position ours as a desirable career path relative to others competing for the same talent.

In addition to his role as AIPC President, Aloysius Arlando is the Chief Executive Officer of SingEx Holdings, which comprises several entities focusing on the MICE business; including the management of the Singapore EXPO Convention and Exhibition Centre.

However, perhaps the most important issue is the need to further drive the proposition that convention centres are broadly impactful economic engines. More than anything the real function of these centres is to support overall economic and community development agendas in their respective cites and countries.

It is only with this kind of recognition that we will get the kind of support we need to prevail in an increasingly intense marketplace. There is little doubt that this latter requirement will be demanding for many; however, it is a far more realistic picture of our true role and we need to be more active in promoting it.

Fortunately, AIPC is constantly researching industry needs and conditions in order to create corresponding programming.

This is the only way for an organisation to remain relevant in a fast-changing environment. However, our greatest strength, and the one that has shown its value over our entire history, is the combined knowledge, insights and experience of our members.

We have been in existence for 60 years now so the ability to act as efficient vehicles for facilitating information exchange and collective problem solving is a big factor as to how we stay relevant. And as I mentioned previously 2017 was a particular good year for our members, with a continuation of growth that has even exceeded growth in global GDP. Another of the AIPC’s greatest assets has always been its exclusive devotion to the issues and opportunities associated with international convention centres, and we will certainly maintain this focus going forward in order to ensure that there is clarity of purpose.

We also believe that the industry in the years ahead will require an even greater level of partnership between centres and their clients than what we have seen previously. This is in order to optimise the delegate experience.

This means that we will need to know in more detail our client’s needs and opportunities, this will then give us the ability to actively and creatively support them in addressing all of their concerns.

That of course will in turn require much greater investment in joint activities and programming with the broader meetings and events community. But this is far from a negative and instead we see this as being a vitally important issue. Therefore we will be moving forward on these issues on behalf of all of our members.

“IN THIS INDUSTRY THERE IS ALWAYS A NEW CHALLENGE TO BE ADDRESSED AND THIS YEAR WILL BE NO DIFFERENT AS THERE ARE A HOST OF ISSUES THAT WILL MAKE A SIGNIFICANT IMPACT IN 2018. ONE OF WHICH IS THE NEED TO GENERATE INCREASING LEVEL OF FLEXIBILITY IN ALL AREAS”

AIPC represents a global network of more than 185 leading centres in 59 countries, with the active involvement of more than 900 management-level professionals worldwide. It is committed to encouraging and recognising excellence in convention centre management, based on the diverse experience and expertise of its international representation, and maintains a variety of educational, research, networking and standards programs to achieve this. AIPC also celebrates and promotes the essential role of the international meetings industry in supporting economic, academic and professional development, and enhancing global relations among highly diverse business and cultural interests.

For further information, please contact marianne.de.raay@aipc.org or visit www.aipc.org

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Designed for distinction Stunning venues for inspiring events Reigning as the premier meeting and conference destination in Abu Dhabi, Emirates Palace is the pinnacle of Arabian hospitality offering impeccable service across 7,000 sqm of event space. Magnificent venues, world-class catering and a creative banqueting team collaborate to craft bespoke events ranging from private meetings, cocktail receptions and banquets to product launches and conferences.

Grand Auditorium | Ballroom | 40 meeting rooms | Indoor and outdoor venues | 6 large terraces | Pre-function areas For more information or reservations, please call +971 (0) 2 690 8888 or email mice@emiratespalace.ae Terms & conditions apply.

/EmiratesPalace

@EmiratesPalace

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@EmiratesPalace

#AtThePalace

4/3/18 2:56 PM

Comment

The value of incentive travel The true potential of this lucrative industry extends to the heart of society as it provides extraordinary experiences for individuals and families

by Pádraic Gilligan

Meeting and incentive industry professionals will find lots to love in the Events Industry Council’s (EIC) recently released ‘Economic Significance of Meetings to the US Economy’. Just consider these top line results. On overall revenues the industry generates US$325 billion (AED1,193 billion) for the US economy, ahead of automotive, oil and gas, music & movies. In terms of impact on direct employment, it’s even more impressive as the industry ranks second to healthcare. This is all good stuff, underlining beyond doubt that, as an industry, we’re not laggards and more than pay our way.

Incentive travel professionals will be happy to note that ‘incentive meetings’ are included as a specific category, comprising seven percent of overall meeting activity.

Oxford Economics estimates the aggregate value of “incentive meetings” to be US$22 billion (AED80 billion) or US$1,438 (AED5,281) per attendee, a figure 12 percent higher than the average spend for all other types of meeting.

However, when compared with the average attendee spend in annual surveys of incentive travel conducted by the Society for Incentive Travel Excellence (SITE) and the Incentive Research Foundation (IRF) this figure seems low. The IRF has an average spend per attendee of US$3,915 (AED 14,377) while the SITE Index for 2018 has values between US$4,000 and US$5,000, depending on the industry sector.

That said, whenever I read studies or white papers that highlight the industry’s economic impact, there’s a part of me that sighs with sadness. Why so, you ask? These studies make me sad because, ultimately, they

mean we’ve allowed ourselves to be measured by implements and tools that cannot possibly provide a holistic view of our impact and worth to society.

Incentive travel experiences clearly generate economic impact, but that’s only the tip of the iceberg. If you only measure economic impact then you miss 90 percent of the value that’s hidden below the surface. The true potential of incentive travel extends to the heart of society as it provides extraordinary experiences for individuals and families in and through the transformative power of travel. It facilitates human encounters, helps overcome barriers, builds understanding, cultivates connections and promotes peace.

In the past incentive travel experiences may have promoted elitism by being extravagant and focusing on luxury. Over the past 10 years, however, there’s been a radical change both in terms of qualifier expectations and company policies, with incentives now pivoting around the pursuit of authenticity and social responsibility. In fact the SITE Index for 2018 shows 94 percent of corporations now include some element of CSR in their incentive travel programmes.

“INCENTIVE TRAVEL EXPERIENCES CLEARLY GENERATE ECONOMIC IMPACT, BUT THAT IS ONLY THE TIP OF THE ICEBERG”

Pádraic Gilligan is Chief Marketing Officer at SITE. He is also Managing Partner at SoolNua, a specialised agency working with destinations, hotels and venues on strategy, marketing and training for the Business Events industry.

So, if the impact of incentive travel is this broad should we eschew all measurement in relation to its impact? On the contrary, we should extend the measurement while also doing the following: • Continue to evolve the model for incentive travel around ‘new luxury’, so the pursuit of authentic experiences and the focus on discovery.

• Continue to incorporate corporate social responsibilityand sustainability elements into incentive travel programmes.

• Measure the impact on team morale of incentive travel experiences both in relation to qualifiers and non-qualifiers.

• Extend the qualification criteria beyond pure economic or financial measures • Alter the way we talk about incentive travel – highlight its transformative potential for individuals, communities and societies.

• Build case studies around the lifetime impact of incentive travel for serial qualifiers who have travelled the world as a result of the availability of incentive travel experiences within their organisations.

• Challenge attendees with destination selections that take them out of their comfort zone.

• Implement wider measurement criteria to include change in attitudes and behaviours as a result of the overall incentive travel experience.

Will this happen? Who knows! What we do know is that incentive travel works – that’s clear from all of the research – but until we broaden and extend the horizons of our metrics we’ll always be under-selling and short-changing the industry’s power to affect change.

SITE, the Society for Incentive Travel Excellence, is the only global organisation dedicated to strengthening and supporting the incentive travel industry. Over the last 40 years, SITE has grown to more than 2,000 members in 90 countries with 29 local and regional chapters. Incentive travel is not a luxury – it’s a necessity.

For further information, visit siteglobal.com.

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4/3/18 2:56 PM

Comment

The perfect equation for a successful Annual Meeting High quality education + networking x cultural understanding = a memorable IAPCO gathering

by Sarah Storie-Pugh

IAPCO started the year in style as it commenced its 50th anniversary celebrations at their largest-ever Annual Meeting in Tokyo last month. Mathias Posch, President of International Conferences Services Ltd, was elected IAPCO President, and takes over from outgoing president, Jan Tonkin.

Jan’s successful presidency spanned a two-year term, where she presided over two very different Annual Meetings, Dubai in 2017 and Tokyo 2018. Dubai started the trend of record-breaking attendances, displaying the high level of engagement within the IAPCO membership to the Association. The key elements to this success were simple – high quality education, combined with plenty of time for networking and exchange, whilst learning and understanding a new culture and the destination.

Both Dubai and Tokyo embraced this formula and showcased their fascinating, diverse traditions and cultures in very different yet still successful formats, leaving the participants with a clear understanding of the destination and the potential for bringing future business.

Japan has a rich historical culture, which was carefully entwined within the IAPCO Annual Meeting education programme.

‘How to apply the spirit of Chado in Today’s World’, presented by Randy Channell Soei, tea ceremony master, was a prime example. The four principles of Chado, commonly referred to as the tea ceremony, are harmony, respect, purity and tranquillity. Despite having been around for centuries, what better teaching is there for today’s incredibly hectic world?

Meanwhile, ‘Why Storytelling Matters: 10 tips to improve your presentation’ from

Sarah Storie-Pugh, IAPCO Executive Director

Garr Reynolds, author of ‘Presentation Zen’, encouraged the audience to change their thinking with a provocative mix of illumination, inspiration, education and guidance.

But perhaps the most telling and high scoring of the cultural sessions was ‘Lost in Translation’, a panel discussion led by Hisao Kawashima. The respected consultant was joined by contributors Tokuro Matsuo of the Advanced Institute of Industrial Technology; Asako Shiomi, Osaka CVB; and Mathias Posch, then Vice-President of IAPCO and now President.

The focus of the session was on the cultural nuances that will make all the difference to international clients/PCOs when bringing meetings to Japan. It proved to be an eye-opener to the majority of the audience as they realised the potential offence they might have committed in the past during meetings and negotiations when in discussion with their Japanese colleagues. Now they will have a much better understanding of the small details that make a world of difference when conducting business in Japan.

The programme also had inspiring presentations from Claire Smith, PCMA Chair Board of Directors, on ‘Innovative Meeting Formats’ that was again well received. There

was also an intriguing insight from Miyu Nishikawa on the emergence of Virtual Reality; while Shin Hasegawa, MD of Facebook Japan, looked at the ‘Global Emerging Trends in Communication’ by Facebook.

Hazel Jackson also captivated as she explained how to appreciate more ‘the now’, and an eye-opening takeaway of what event professionals could do to finally get a life.

Ultimately it became clear that associations would do well to take heed of different cultures and take advantage of contrasting cultures from one event to another. Having moved from Cape Town in South Africa two years ago to Dubai in the UAE last year and then Tokyo in Japan this year, the IAPCO has certainly benefited from such contrasts and this diversity has been instrumental in attendance increases year on year.

As advocates of quality, key learning, engagement and business advancement, IAPCO is keenly aware of the benefits of taking advantage of the experience and cultural values on offer in destinations, too often understated but nevertheless of great benefit. It is one of the main reasons we have enjoyed increased membership and we are certain that all of our members will be excited to see where we will travel to in 2019.

“JAPAN HAS A RICH HISTORICAL CULTURE, WHICH WAS CAREFULLY ENTWINED WITHIN THE IAPCO ANNUAL MEETING EDUCATION PROGRAMME. ‘HOW TO APPLY THE SPIRIT OF CHADO IN TODAY’S WORLD’, PRESENTED

BY RANDY CHANNELL SOEI, A TEA CEREMONY MASTER, WAS A PRIME EXAMPLE OF JUST THIS”

This article was provided by the International Association of Professional Congress Organisers, authors Sarah Storie-Pugh, IAPCO Executive Director, and Olivia Galun, Member Services Manager, IAPCO. IAPCO represents today 116 companies comprised of over 6000 professional congress organisers, meeting planners and managers of international and national congresses, conventions and special events from 41 countries. www.iapco.org

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FRANKFURT 15–17 MAY 2018

FUTURE PROOF YOU – AND YOUR EVENTS What’s NEW at IMEX 2018?

• Dozens of new hotels and venues, latest event concepts, trend-setting tech co’s, hot destinations, rising stars and more • Innovation everywhere – Learn from C2 and Skift.

Immerse yourself in our brand new Live Zone • EduMonday – Our pre-show education day has doubled in size, scope and stimulation

Why you will LOVE this year’s IMEX • IMEX in Frankfurt changes every single year. It’s a vibrant, magnetic business showcase bursting with creators, innovators, partners and suppliers from every corner of the world • Education is a BIG DEAL. There’s a multitude of talks, workshops and specialist events • It’s a fast-changing world, IMEX is designed to help you keep up – and seal the deal

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Discover something new at IMEX. Register (it’s free) and plan your visit at imex-frankfurt.com

#IMEX18

4/3/18 2:56 PM

RIXOS PREMIUM DUBAI

My pitch _ Rixos Premium Dubai

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A STYLISH SETTING Boasting a striking design and an ideal location, Rixos Premium Dubai is a memorable hotel that is perfect for business and leisure guests

With the meetings and events industry constantly seeking new and exciting venues, the ability to stand out from the crowd has become vitally important.

Planners look at every aspect of a hotel’s offering, from the location and accommodation to the amenities and unique spaces. At Rixos Premium Dubai, each aspect is well covered, making it an exceptional address in a bustling area of the emirate.

Located in the heart of Jumeirah Beach Residence, this 35-storey hotel offers stunning views of the Arabian Gulf, the city’s towering skyscrapers and the world’s largest Ferris wheel, Ain Dubai. Within close proximity to a range of shopping and lifestyle destinations, it has direct beach access and a wide range of bespoke event facilities.

“Our hotel stands out because it is a trendy destination where iconic design meets contemporary luxury,” says Rochelle van Rosenveldt, Sales Director, Rixos Premium Dubai. “For business visitors we offer a range of facilities and an unmatched service that make us the ideal choice for a variety of events.

“Rixos Premium Dubai boasts 10 sophisticated banquet and event venues with a seating capacity of anything from two to 150 guests. There is an additional ballroom that can comfortably accommodate large-scale events for up to 770 guests. Fitted with LED lighting and ceiling-mounted projectors, it has pillarless flexibility meaning that it can be divided into four separate rooms.

“This room offers direct access to a pre-function area as well as a discreet side entrance that makes it ideal for hosting everything from special events to the most sophisticated conferences.”

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My pitch _ Rixos Premium Dubai

The property also boasts an in-house team that are on hand to deal with the requirements of planners in order to help create a truly memorable experience.

“Our dedicated team of experienced staff will assist with the planning of every detail, easing the process and alleviating stress to help create a dream occasion for any luxury event,” says van Rosenveldt.

“We’ll work alongside planners as they put the finishing touches to a meticulously organised corporate lifestyle event. We really aim to be a home away from home for corporate travellers.”

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With meeting rooms specifically designed with a business environment in mind, all venues are fitted with the latest audio-visual equipment.

They are also flexible spaces, with the Sapphire and Ruby rooms both able to host banquets for 40 people, cocktail receptions for 60 or be transformed into a boardroom to house 18 delegates.

Beyond the event facilities, Rixos Premium Dubai is one of the emirate’s top destinations for business visitors thanks to its spacious rooms, first-class dining options and impressive spa.

Choose from 443 stylish rooms and suites, all of which have been carefully designed with business entrepreneurs in mind and are fitted with ultra-modern equipment, and offer panoramic views of the Arabian Gulf.

With six restaurants, there are plenty of opportunities to dine and network while in the city. Riviera offers its guests an elegant, beachfront fine dining experience and features a menu with the very best of cuisine from Italy, Greece and southern Spain. Elsewhere, Black Tap Craft Burgers & Shakes pays homage to great American culinary traditions by serving up succulent burgers and massive milk shakes.

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01 Breakfast at Turquoise restaurant 02 RixGym Fitness Centre 03 Rixos Premium Dubai meeting room

“FOR BUSINESS VISITORS WE OFFER A RANGE OF FACILITIES AND AN UNMATCHED SERVICE THAT MAKE US THE IDEAL CHOICE FOR EVENTS”

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My pitch _ Rixos Premium Dubai

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FAST FACTS Opened: June 2017 FEATURES Rixos Premium Dubai boasts a choice of 10 spacious conference and banquet venues, the largest of which covers 850 square metres. There are also six restaurants, a fitness centre, a luxurious spa and picture perfect swimming pool.

LOCATION This property is located in the heart of Jumeirah Beach Residence, around a 30 minute drive from Dubai International Airport ACCOMMODATION There are 443 spacious rooms and suites here, all featuring floor-toceiling windows that provide stunning views of either the Arabian Gulf or the Dubai skyline. Each room offers a range of the latest technology, while contemporary design features match the luxury of upscale living.

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The in-house catering team can also prepare special menus for a range of events, with worldrenowned Turkish chef Ilker Ciftci making sure that all dining needs are taken care of.

The hotel boasts a state-of-the-art fitness centre and a huge spa that features a signature Ottoman hammam to revitalise guests through authentic Turkish rituals. Should you desire an adrenaline-filled stay then Sky and Sea Adventures offers guests the chance to take out a jet ski, fly board or wake board.

For a more relaxed group activity there are a range of cruises that can be organised through the hotel, allowing visitors to gain a unique view of the city from the sea.

With such a robust offering for business visitors, the property plans to make the most of its excellent offering and superb location by attracting more events in the years to come.

“We believe that a successful business is founded on good solid relationships so we will continue to build on these by making sure we deliver exceptional service around superior events,” adds van Rosenveldt.

“We have active sales offices globally where our teams constantly seek new opportunities to deliver the ultimate experience. And we will continue to make sure we can customise our offering to suit any preference.”

04 Rixos Premium Dubai at night 05 Premium bedroom suite 06 The Diamond Ballroom

UNWIND Natureland Spa offers a serene sanctuary to relax and unwind.

The signature Ottoman hammam is ideal for guests looking to revitalise through authentic Turkish rituals, with deep cleansing, rigorous exfoliation, detoxification and purification, leaving the body with increased circulation and nourished skin.

Meanwhile, improved blood circulation and an increased metabolism can be achieved via an acupressure massage from a trained therapist.

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4/4/18 10:07 AM

Special feature _ The St. Regis Abu Dhabi

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THE ST. REGIS AFICIONADO PRIVILEGE Introducing a new level of luxury, the era of the Club Lounge is long gone. The St Regis Abu Dhabi is now offering all of its guests the chance to become an aficionado of all things refined

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Located at the vibrant heart of Abu Dhabi Corniche, this expansive hotel is sure to leave a lasting impression thanks to its combination of top-class amenities, authentic Arabian hospitality and wide range of flexible meeting venues. Each of the hotel’s 283 rooms and signature suites offer magnificent views, while throughout the resort guests will discover several dining options, an indulgent spa and a private beach club.

Accessible via a private, air-conditioned, marble underpass that runs below the Corniche, the Nation Riviera Beach Club features a private beach, secluded cabanas, and a spacious infinity pool complete and exclusive fitness facilities.

Here you will also find the Cabana Beach Bar & Grill offering up a delectable menu

of crisp salads, hearty burgers and fresh paninis throughout the day.

Throughout the property there are several dining options with Villa Toscana serving traditionally rustic and authentic Italian cuisine from Tuscany, while those seeking dinner with a view should head to the Azura Panoramic Lounge – the only al fresco hotspot overlooking the picturesque Corniche.

On top of these excellent amenities and an idyllic location, the spacious resort has numerous options for a range of events.

For those wanting to enjoy the wonderful weather in the UAE capital, the Nation Riviera Beach Club Events Lawn is an exclusive venue that be accessed from the hotel through an air-conditioned marble tunnel. This lush 500 square metre green

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lawn is ideal for a picturesque reception for up to 300 guests.

For grand occasions there is no better choice than the huge Al Mudhaif Ballroom that has more than 1,300 square metres of floor space. With the capability to be split into three smaller areas, the venue can host anywhere from 150 people in a U-shape set-up to 1,080 in a theatre-style arrangement. Guests arriving to the ballroom can also choose between entering via the dedicated street entrance or through the mezzanine level of the hotel.

Additionally the property also features more intimate function rooms that can accommodate from as few as 18 guests to as many as 120. All of these rooms are filled with natural light and have walls upholstered in embroidered leather and blownglass chandeliers. These spaces also enjoy access to The Library, a well-equipped business centre providing secretarial services, broadband and wireless Internet. These versatile venues also benefit from indoor parking and a valet service, making this the ideal destination for planners looking to host a memorable event in Abu Dhabi.

Additionally, the hotel, which is celebrating its fifth anniversary this summer, entices guests who value attention to detail.

With the death of the club lounge concept almost here, The St. Regis Abu Dhabi has evolved over time by focusing and listening to what their guests and the luminaries of society really want. That is service beyond expectation at all times.

Therefore guests are encouraged to elevate their stay by discovering the St. Regis Aficionado Privilege programme. Elevate your stay even further and discover The St. Regis Aficionado Privilege programme.

Designed to exceed expectations, members will receive a host of complimentary benefits including daily buffet breakfasts and delicious dinners at The Terrace Restaurant, as well as selected evening drinks.

Plus, members can take advantage of The St. Regis Signature Butler service – the unpacking and packing service is a winner. The Aficionado Privilege rate also comes with a complimentary meeting room or suite (upon availability) so you can really make sure you have what’s best for business. Rates start from US$266 (AED980).

For more information on the venues available, visit stregisabudhabi.com

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01 The Crystal Lounge 02 & 05 St. Regis Abu Dhabi Suite 03 Superior Room Queen 04 Superior Room King

THE AFICIONADO PRIVILEGE RATE COMES WITH A COMPLIMENTARY MEETING ROOM OR SUITE SO YOU CAN MAKE SURE YOU HAVE WHAT’S BEST FOR BUSINESS

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MEETING OFFERS The Art of Celebration – 5th Anniversary Offer This summer The St. Regis Abu Dhabi celebrates its fifth anniversary and as a special deal guests can book a superior room from US$150 (AED550) and receive five complimentary inclusions.

• Buffet breakfast at The Terrace on the Corniche • 1 meeting room • 1 entry ticket to Louvre Abu Dhabi per person • Upgrade to seaview room • Double SPG points

Your Meeting in Abu Dhabi, Elevated Ideal for business guests and those requiring the use of one of the many event venues. Stay in a superior room and elevate your meeting from US$230 (AED850). Your stay includes: • Buffet breakfast at The Terrace on the Corniche • Meeting package with two coffee breaks and lunch buffet • Complimentary upgrade to a Suite for one VIP • Double SPG points

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To book email tanja.simolke@stregis.com or call +971 2 6944721.

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Preview_ IMEX

WHAT’S YOUR LEGACY? IMEX announces new purpose for 2018 as it assesses how to make events more meaningful

Following a successful launch of its annual Talking Point concept last year when ‘Purposeful Meetings’ was the focus, event planners at IMEX 2018 can learn how to make a significant difference with a strong vision thanks to the theme of this year’s show being ‘Legacy’.

This will be explored throughout the show, which takes place from May 15 to 17, with the IMEX team themselves implementing the theme in order to plan with a better future in mind. The Talking Point will also explore a number of different angles throughout the three days with a particular

focus on the social and environmental impact. Explaining why the IMEX Group chose ‘Legacy’ for 2018, CEO Carina Bauer said: “As a company whose mission is to unite and advance the meetings industry, doing everything we can to educate, innovate and help our clients make powerful connections with the right people, IMEX has a strong, living commitment to the idea of Legacy.

“While the meetings and events industry has been evolving over the past five years we’ve seen a shift away from planning an event around a ‘single moment in time’ and instead plan an event with longer-lasting,

more meaningful impacts that can be seen long after the event has ended. That effect could be on the attendees, the host community, the local innovation economy, the destination partners, the city leadership, the environment or many other areas.

“Our strapline - ‘Legacy: What’s yours going to be?’ - acknowledges that just one person with a strong vision can make a massive difference, but they don’t have to change the world in a year. Sometimes their legacy lies in getting something started or creating momentum, initiating change or achieving buy-in.”

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AN INSPIRING START Another event set to return this year following a successful debut in 2017 is EduMonday, which will once again be free to everyone attending IMEX in Frankfurt. Taking place on May 14, the full day of learning offers a packed programme of education with sessions providing insights into event design, future trends and the power of partnerships.

Topics and trends that are relevant for all sectors and levels will be explored via a number of dedicated events within EduMonday. Experts from powerful organisations such as Facebook, LinkedIn and EY will be sharing disruptive trends and methods during Exclusively Corporate, with a firm focus on innovation and engagement. The importance of powerful leadership and creating a professional legacy will also be explored by experts from Estée Lauder and MAC Cosmetics.

Additionally, in a response to a shift in attitude and awareness, the very first She Means Business conference will also take place, celebrating the role of women in the industry.

“We know from attendee feedback that the opportunity for industry insight and inspiration is invaluable,” explained Bauer.

“That’s why we reshape our EduMonday programme each year to ensure it remains cutting edge and current – professionals from different sectors and different levels will all discover education that’s timely, powerful

“INNOVATION IS AT THE HEART OF IMEX EXHIBITIONS AND FOR 2018 WE ARE AGAIN CREATING A SERIES OF NEW INITIATIVES THAT WILL MEET THE NEEDS OF BUYERS AND EXHIBITORS AND SUBSTANTIALLY ENHANCE THEIR BUSINESS EXPERIENCE”

and relevant for them. We’ve secured some outstanding speakers from key international organisations – ones that are redefining the way we all do business.”

Meanwhile, the wider programme of general education includes exhibitorfocused sessions addressing sales skills, strategies for follow ups and destination marketing techniques.

MORE TO EXPLORE When the show floor opens on May 15, thousands of hosted buyers and visitor buyers from all over the world will be doing business with almost 3,500 exhibiting companies.

And with a host of new exhibitors and new hosted buyer groups already confirmed for this year’s show, making new contacts will be easier than ever before.

“IMEX in Frankfurt is firmly established as the place where the meetings industry worldwide comes together in May each year. We know it is in their diaries well in

advance - and many senior people, as well the leaders of the future from all sectors have already planned their schedules to be here,” added Bauer.

“Additionally, innovation is at the heart of IMEX exhibitions and for 2018 we are again creating a series of new initiatives that will meet the needs of buyers and exhibitors and substantially enhance their business experience.”

One such innovation will be an Agency Forum aimed at bringing together senior agency professionals for high-level peer-topeer discussions. This is a powerful, trendsetting group within the industry whose opinions and ideas are highly influential, and it is rare that such senior agency executives have the opportunity to come together at an event.

Registration is free of charge and open online at imex-frankfurt.com

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Preview_ ATM

SHOW OF STRENGTH The landmark 25th edition of the upcoming Arabian Travel Market will celebrate the milestone and focus on the future of the tourism industry

Ever since the inaugural edition of the Arabian Travel Market back in 1993, the annual show has been one of the most important events on the UAE calendar.

Bringing together leading lights in the travel and tourism industry, it has offered hugely valuable insights, thought-provoking analysis and plenty of stimulating debate. With both the show and host city Dubai having changed massively in the past 25 years, this upcoming edition will look back at the successes while still dedicating plenty of time to look to the future.

“The tourism industry in the GCC has grown ten-fold and more since we first opened our show doors 25 years ago,” says Simon Press, Senior Exhibition Director, ATM. “The developments have been incredibly impressive. We have tallest buildings and tallest hotels; revolutionary transport infrastructure; theme parks and leisure attractions that are the envy of the rest of the world.

“With a host of top speakers and panel sessions for ATM 2018 we will be looking back on the tourism revolution in the Middle East over the last quarter of a century and also forecasting what lies ahead for the industry, with continuing geopolitical tensions across the globe, economic uncertainties, huge technological advances and, of course, the increasing trend of responsible tourism.”

As well as the various seminars taking place throughout the four days, there will also be a special 25-year café on the show floor complete with images from down the decades. There will also be a social media area where attendees can stop for a picture.

Meanwhile, the focus of this year’s show will be responsible tourism, which encompasses everything from eco-travel to preserving the past, appreciating local culture and strategies to safeguard the future.

There will be a host of special sessions on the Global Stage, as well as workshops

and seminars that will delve into the topic to take an in-depth look at a global travel trend that is worth billions of dollars.

Throughout the four days, responsible tourism expert Harold Goodwin will deliver daily sessions on various aspects of the topic. The World Travel Market Responsible Tourism Advisor will cover a variety of aspects in seminars that include Taking Responsibility for Environmental Impacts – Water and Energy on Day Two, and Developing Tourism Skills and Employment Opportunities in Travel & Tourism on the final day of the show.

“Travellers have become very conscious of the carbon footprint they are leaving while visiting destinations across the globe and the

subsequent impact this has on the environment,” says Press. “This growing trend has meant the entire industry has had to look long and hard at how sustainability and a credible social conscious must drive business strategy.

“At ATM this year we will be showcasing some of MENA’s leading, and commercially successful examples of businesses which make the rich heritage of the region accessible to tourists, bring economic development to local communities and help preserve their cultures.”

Themes for other seminars over the course of the four days will be aviation, entrepreneurship, halal tourism, travel technology and luxury tourism to name a few.

However, the opening session of the show

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All images: Arabian Travel Market 2017

“THE TOURISM INDUSTRY IN THE GCC HAS GROWN TEN-FOLD AND MORE SINCE WE FIRST OPENED OUR SHOW DOORS 25 YEARS AGO” will very much look to the future with a particular focus on innovations bound for Dubai. Titled Future Travel Experiences, it will cover everything from the lightningspeed Hyperloop trains and autonomous vehicles to smart airport strategies. Leading the prestigious panel is Harj Dhaliwal, Managing Director, Middle East and India Field Operations, Virgin Hyperloop One. The future focus will continue on the Global Stage with industry experts addressing the environmental challenges of carbon, water and waste, the growth of the experiential economy as well as the demand for a more authentic local experience in a seminar called The Hospitality Sector – The Next 25 years.

Meanwhile, new to this year will be the ATM Student Conference – a programme aimed at students and graduates who are looking to pursue a career in the travel and tourism industry. Taking place on the final day of ATM, this programme will allow students to listen to guest speakers and travel industry leaders. It will also help provide a greater understanding of the industry and potential career paths.

One popular element also returning this year will be the Halal Tourism Summit on Day Three, while industry favourites the Travel Agents Academy and the Wellness & Spa pavilion will also appear once again.

This year’s edition of the ATM will take place at Dubai World Trade Centre from April 22 to 25 where once again 40,000 industry professionals are expected to complete deals that could eclipse the US$2.5billion (AED9.1 billion) secured at last year’s show.

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Cover story_ Regional business tourism

CARVING OUT A NICHE With the region’s tourism proposition undergoing a complete overhaul, GCC destinations race to make their mark in the face of rising competition

Nurturing business tourism is at the heart of strategies across the board in countries ranging from regional powerhouses UAE and Saudi Arabia to the emerging markets of Bahrain, Oman and Kuwait. Each destination has numerous plans in place to deliver an offering that will allow them to compete not only regionally, but also on a global scale.

This requires plenty of forward thinking with meetings and events being an industry that is constantly evolving. It is now more vital than ever before that countries diversify their offering, not only thinking about the venues on offer but also taking into consideration infrastructure, leisure developments and even responsible travel initiatives.

WHEN IT COMES TO DIVERSIFIYING ITS OFFERING, SAUDI ARABIA IS MAKING HUGE STRIDES

In order to create an appealing strategy for event planners around the world, each country within the region is working tirelessly to stand out from the competition.

Whether this is through a focus on cultural attractions, unique venues or a rich heritage, there is an abundance of work being done to make sure the Middle East is an attractive destination for business tourists.

CHANGING LANDSCAPE Within the MICE industry, Saudi Arabia is making huge strides with plans in place for several new developments across numerous sectors. Already the country has opened a host of state-of-the-art new facilities including the Hilton Makkah Convention Hotel which is capable of hosting events for up to 1,600 guests. This is in addition to the twomillion-square-foot Riyadh International Convention & Exhibition Center and the onemillion-square-foot Dhahran International Exhibitions Centre.

Last year the country held 10,139 business events and attracted 4.5 million visitors, but these numbers are expected to be eclipsed in the coming years as Saudi Arabia hopes to realise its vision of becoming the leading destination for the MICE industry by 2020. In order to house the increased number of visitors, 61,000 hotels rooms are in the pipeline, with 84 hotels set to open this year alone. Next year will also see the

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Cover story_ Regional business tourism

world’s largest Radisson Blu hotel open in Makkah, with the two tower destination featuring more than 1,250 rooms.

With Jeddah Tower, set to become the world’s tallest skyscraper at a height of more than one kilometre, opening next year as well, an increase of business visitors is expected. To help cope with the huge numbers arriving in the country, the King Abdulaziz International Airport in Jeddah is undergoing a major expansion. Costing US$7.2 billion (AED26.4 billion), a new 720,000 square-metre terminal will be operational this year.

Transport to and from the airport will also improve with the launch of the US$23 billion (AED84 billion) Riyadh Metro, due to be operational by early 2019. Spanning 176 kilometres and 85 stations, the metro will consist of six lines linking King Khalid International Airport to King Abdullah Financial Centre, the city centre and main university campuses. Additionally the Haramain High Speed Rail station connecting Jeddah, King Abdullah Economic City, Madinah and Makkah is set to launch this year.

Much like its Gulf neighbour, Bahrain’s forward strategy is also largely based on tourism. At the heart of the government’s

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TRANSPORT TO AND FROM THE AIRPORT WILL ALSO IMPROVE WITH THE LAUNCH OF THE US$23 BILLION RIYADH METRO, DUE TO BE OPERATIONAL BY EARLY 2019 02

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MARASSI AL BAHRAIN IS A MAJOR PROJECT IN THE WORKS, WITH THE SPRAWLING DESTINATION SET TO HOUSE TWO LUXURY HOTELS

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01 Riyadh Metro, artist impression 02 King Khalid International Airport extension rendering 03 Jeddah Tower rendering 04 Marassi Galleria

marina as well as recreational waterfront space brimming with restaurants and shops, it will play a major role in helping the country reach its target of bringing in US$1 billion (AED3.6 billion) from tourism by 2020.

Never one to be left behind, the UAE is also looking to the future with Dubai and Abu Dhabi placing a particular focus on attracting more business visitors with several ambitious projects. The capital is championing its cultural offering with the newly opened Louvre Abu Dhabi set to be joined in the coming years by a Guggenheim Museum and Zayed National Museum.

These will all be situated in Saadiyat Cultural District and will not only attract a plethora of tourists but will also offer unique spaces in which events can be held.

There are also several large scale projects that are sure to boost tourism such as Al Maryah Central and Warner Bros.

World Abu Dhabi. The former is a US$1 billion (AED3.6 billion) retail mall with more than 400 stores, while the latter is a huge indoor amusements park that will be home to 29 rides and plenty of event space.

Economic Vision 2030 road map is a plan to nurture the country’s burgeoning business tourism industry and this has led to a series of exciting new developments planned for the years ahead. Around 4,000 new hotel rooms are scheduled for the coming years, with Jumeirah Royal Saray, Wyndham Grand Bahrain Bay and The Grove Amwaj Island all opening in the coming months.

There are also several multi-million dollar projects in the pipeline, with Waterbay being one of the biggest developments in the history of the country. Comprised of three identical 10-storey buildings, the

complex will feature an international hotel and more than 600 apartments. Marassi Al Bahrain is another major project in the works, with the sprawling business and lifestyle destination set to house two luxury hotels, the Address Marassi Al Bahrain and Vida Marassi Al Bahrain. It will also house Marassi Galleria, a sprawling 230,000 square metre shopping complex complete with a 12-screen cinema and a beachfront terrace.

Additionally Bahrain Marina is set to become the leading lifestyle and leisure destination when it is completed in 2020.

Home to a large shopping mall, a 235-berth

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Cover story_ Regional business tourism

05 Expo 2020 Dubai 06 Zayed National Museum

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These venues and the planned opening of the Midfield Terminal at Abu Dhabi Airport should help the capital to welcome a significant increase on the 4.9 million hotel guests that stayed in the emirate in 2017. In particular the new terminal will make a huge difference as it will have the capability of handling 84 million passengers a year when it opens in 2019.

The emirate also has grand plans in place at Dubai World Central Airport, with a series of new developments set to increase its capacity from five million to 26 million annual passengers by the end of 2018.

Located close to the Expo 2020 site it will play a crucial role in welcoming visitors to the 438-hectare site that will be able to house around 300,000 visitors at any one time.

With tourism a central pillar in Dubai’s vision for economic growth, the emirate is set for a slew of hotel launches in the years ahead. There are 164 projects in the pipeline for 2018 alone, including the 730-room Rosemont Hotel and Residences and the Curio Collection by Hilton.

This year will also see Bluewaters Island, a US$1.6 billion (AED5.8 billion) development, open on reclaimed land off the JBR coastline. The mixed-use project will be home to 200 retail and dining outlets, and the world’s largest Ferris wheel, Ain Dubai.

Additionally Al Mamzar Beachfront will also be completed, with the US$2.72 billion (AED9.9 billion) development from Emaar Properties featuring 300 hotel rooms and 250,000 square metres of retail space.

WITH TOURISM A CENTRAL PILLAR IN DUBAI’S VISION FOR ECONOMIC GROWTH, THE EMIRATE IS SET FOR A SLEW OF HOTEL LAUNCHES IN THE YEARS AHEAD 06

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07 Bluewaters Island 08 Warner Bros. World Abu Dhabi 09 Expo 2020 Dubai

TAKING RESPONSIBILITY With grand plans in place across the region, each country has also been quick to realise the importance of sustainability in travel.

Encompassing everything from the social impact of travel to minimising economic disruption, the Middle East’s most prominent destinations have plans in place to address an array of issues.

From reducing water consumption and greenhouse gas emissions to preserving culture, generating jobs and leaving an economic legacy for generations to come, the responsible tourism strategies across the region are wide ranging. In the UAE the Dubai Sustainable Tourism Initiative was launched with the aim of positioning the emirate as a world-leading sustainable tourism destination and a commercial hub aligned with national priorities from Expo 2020 Dubai and the Dubai Clean Energy Strategy 2050.

The Expo 2020 Sustainability Pavilion is one way in which Dubai has already looked 08

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towards the future. Designed to be one of the most self-sustaining buildings in the region, it will produce much of its energy and water requirements through solar panels and recycling water. Post event, it will become a Children and Science Centre in the Expo’s legacy development District 2020, which will receive half of its electricity from renewable sources.

While the UAE is trailblazing sustainable practices, neighbouring Saudi Arabia also has a strategy in place to create a tourism sector that is economically, socially, culturally and environmentally feasible and

sustainable, while guided by Islamic principles and values.

A number of initiatives are focusing on culture and heritage, from the establishing of new museums to enhancing archaeological and heritage sites. In fact, both the the National Transformation Programme (NTP) 2020 and Saudi Vision 2030 place a heavy emphasis on protecting the country’s culture, with more than 230 projects related to antiquities, museums as well as sites of Islamic history already planned for the upcoming years.

MEETING THE FUTURE

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What is clear is that meetings, events and exhibitions will play an important role in the future as each destination looks to lessen its reliance on oil. While the UAE may well be leading the way thanks in a large part to the excellent work being done in Dubai and Abu Dhabi, both Saudi Arabia and Bahrain have a clear vision of how to gain a bigger slice of the lucrative MICE markets.

With Saudi Arabia dedicated to becoming the leading destination in the region for event planners by 2020, the next few years could see a seismic shift as the kingdom has the foresight and the funds to become a major player.

However, with each country across the region boasting visionary plans, what is certain is that the Middle East will be a major global player in the MICE market for years to come.

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Feature_ ADNEC

GREAT STRIDES A stellar year for the Abu Dhabi National Exhibitions Company sees the UAE capital cement its position as a leading destination for the MICE industry

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It was in 2005 that the Abu Dhabi National Exhibitions Company (ADNEC) was founded with a vision to become the leading events destination for international exhibitions and conferences in the Middle East and North Africa. It was a bold mission given the competition throughout the region, yet the UAE capital can now proudly reflect on a year in which it staged 442 events, created 22,300 jobs and generated 692,732 guest nights.

Two venues that come under the ADNEC umbrella, the Abu Dhabi National Exhibition Centre and the Al Ain Convention Centre, both enjoyed huge success throughout 2017 as they welcomed 2.08 million visitors for the first time since 2007, registering 36 percent growth over 2016. Collectively hosting 442 events, the venues directly and indirectly contributed US$1 billion (AED3.6 billion) to the emirate’s economy, an increase of 26.66 percent on the previous year.

Combined the expansive venues hosted 54 exhibitions including 13 new additions, representing a 25.5 percent increase over the

previous year. Additionally they also staged 14 world-class conferences which helped them post a significant 28 percent year-onyear revenue growth.

“In 2017, ADNEC continued to deliver on its mandate to promote business tourism in Abu Dhabi through creating a platform that enables event organisers to realise their goals of connecting people via world-class events and venues, and offering best-in-class services that exceed stakeholder expectations,” says Humaid Matar Al Dhaheri, CEO of ADNEC Group.

“The company has greatly benefitted from the wealth of Emirati talent among its personnel, who lead various initiatives aimed at achieving long-term business growth. In the future, ADNEC seeks to reinforce its commitment to implementing the vision of the UAE leadership that recognises the crucial contribution of non-oil sectors to long-term economic growth.”

Key to the emirate’s success last year was the expansion of facilities to the Al Ain Convention Centre. This involved the

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“THE COMPANY HAS GREATLY BENEFITTED FROM THE WEALTH OF EMIRATI TALENT AMONG ITS PERSONNEL, WHO LEAD VARIOUS INITIATIVES AIMED AT ACHIEVING LONG-TERM BUSINESS GROWTH”

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construction of a new convention centre offering 1,000 square meres of additional conference and meeting space that increased the venue’s gross area by eight percent to 14,000 square metres. In addition to enhancing Al Ain’s business tourism credentials, the expansion also allowed the centre to attract more conferences and exhibitions to the Garden City.

ADNEC also succeeded in winning seven major international conference bids in 2017, while at the same time achieved a customer satisfaction rating of 93 percent, the highest in the global events and exhibitions industry.

Despite the accomplishments all involved in promoting Abu Dhabi as a leading business destination are refusing to rest on their laurels and there are already plans in place to make this year even more successful.

With new technology and trends impacting the market, it is vitally important for ADNEC to adjust accordingly.

“It is our top priority to make the best use of the latest technologies in our quest to remain a leader in the MICE sector,” assures Khalifa Al Qubaisi, COO of ADNEC. “This approach allows us to continually innovate and expand our services to keep pace with dynamic client needs.

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01 & 03 Abu Dhabi National Exhibitions Centre 02 Humaid Matar Al Dhaheri, CEO of ADNEC Group 04 Abu Dhabi skyline

ADNEC IN NUMBERS FOR 2017

442 events staged 692,732 guest stays 22,300 jobs generated US$1 billion

contributed to Abu Dhabi’s economy

“For example, our recently revamped website features an ADNEC Exhibitor Service Centre that allows event organisers and exhibitors to order at the push of a button all the relevant services needed to prepare and host events of different types and specifications.

“We have also opened an Innovation Lab as part of the company’s sustained efforts to foster a workplace culture based on creativity and innovation. It provides a dedicated space for brainstorming and effective decision-making with the aim of helping employees deliver best-in-class services to ensure superior levels of customer satisfaction.”

Ultimately ADNEC still has the same values as when it was founded 13 years ago.

The focus remains on delivering the very best services and a platform that enables event organisers to realise their goals of connecting people via world-class events. And with a strategy plan stretching ahead to 2021 the company are determined to reach their goal of becoming one of the leading destinations in the world for the MICE industry.

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Feature _Dubai Business Events

BUILDING ON MOMENTUM Following a record year for Dubai Business Events, we discover how the convention bureau plans to attract yet more visitors to the emirate

Ever since Dubai Business Events (DBE) was established 15 years ago the official convention bureau has played a key role in helping the emirate cement its reputation as a leading destination in the region for business events. This position was further enhanced throughout 2017 as a record number of bids were secured.

Last year saw DBE submit a total of 354 proposals of which 212 were successfully won. This marked a 64 percent increase over 2016 when a total of 129 bids were secured.

These significant gains will see Dubai welcome an additional 95,000 delegates, delivering an economic impact of approximately US$194 million (AED 715 million).

Key bid wins from 2017 included the Baby Care Annual Incentive, with an expected attendance of 1,500 delegates, as well as the Amway Russia Annual Incentive, which will bring 2,700 employees to Dubai

– both of which will take place in 2018. The 71st edition of the International Astronautical Congress will also take place in Dubai in 2020, with the conference set to welcome as many as 5,000 delegates.

Now, as DBE celebrates its 15th anniversary, the bureau is hoping to build on the momentum gained during the last 12 months as an even greater emphasis is placed on business tourism, in line with the emirate’s attempts to attract 20 million visitors annually by 2020.

“Building on the success achieved last year, we have a strong pipeline of activities and initiatives dedicated towards further strengthening Dubai’s position as a premier business events destination,” says Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing.

“We are gearing up to host immersive study missions that will see hundreds of

“WE HAVE A STRONG PIPELINE OF ACTIVITIES AND INITIATIVES DEDICATED TOWARDS FURTHER STRENGTHENING DUBAI’S POSITION AS A PREMIER BUSINESS EVENTS DESTINATION”

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01 Dubai Association Conference 02 The Dubai stand at IBTM World in Barcelona 03 Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing

meetings and conference planners arrive in the city from around the world this year.

We are also embarking on road shows across key markets in a bid to meet with key decision makers and build lasting partnerships with business events planners. Dubai will also have strong presence at leading trade shows around the world, including IMEX in Frankfurt and IBTM World in Barcelona.

“Propelled by the vision of transforming the city into a global knowledge hub, Dubai will also continue to bid for events that will support the city’s evolution. As part of this journey, we are strengthening our collaboration with associations around the world by supporting them in attracting more delegates to their events, and in widening their network within the region.”

Currently gearing up for the 57th ICCA Congress, the first edition to be hosted in the Middle East, DBE is placing plenty of emphasis on building strategic partnerships.

This is to ensure the emirate remains not only ahead of the regional competition, but is also able to compete on a global scale.

“In 2017 we entered into significant partnerships with key local stakeholders, including the Society of Engineers, Mohammed bin Rashid Space Centre (MBRSC), and the

DUBAI BUSINESS EVENTS STRONG PERFORMANCE IN 2017

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“PROPELLED BY THE VISION OF TRANSFORMING THE CITY INTO A GLOBAL KNOWLEDGE HUB, DUBAI WILL CONTINUE TO BID FOR EVENTS THAT SUPPORT THE CITY’S EVOLUTION”

BIDS AND PROPOSAL SUBMITTED

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INDUSTRY EVENTS ATTENDED

BY DUBAI BUSINESS EVENTS, INCLUDING TRADESHOWS, ROADSHOWS AND CLIENT EVENTS

212

BIDS AND PROPOSAL WON

US $194 million

ESTIMATED ECONOMIC IMPACT OF BIDS AND PROPOSALS WON

British University in Dubai, as part of our successful Al Safeer Congress Ambassadors Programme,” explains Kazim.

“The programme has proven to be hugely beneficial in setting us apart not only regionally, but also globally. Building on this success, we will continue to partner with strategically aligned local stakeholders and industry experts who will support our efforts in identifying, bidding for and bringing leading international business events to the city.

“Our business events strategies are also built around Dubai’s and the UAE’s economic ambitions and agendas. In particular, the National Innovation Strategy

has been a cornerstone that we aim to support through our activities. The strategy seeks to stimulate innovation across seven key sectors, prioritising renewable energy, transport, education, health, technology, water and space.

“As a result, we have placed a strong emphasis on identifying and bidding for events related to these sectors, and this is reflected in Dubai’s successful bids to host events such as the World Congress of Cardiology later this year and the International Astronautical Congress in 2020.”

With Saudi Arabia aiming to become the leading destination in the region for the MICE industry, and with the likes of Bahrain, Oman and Kuwait also investing heavily in order to attract business visitors, the DBE is aware that the emirate must constantly strengthen its offering. That is why there are numerous plans in place to ensure that Dubai remains the destination of choice for leisure and business tourism.

“Over the coming few years, we will continue to work towards strengthening our offering, not just from a leisure and business perspective, but also catering to the unique needs and demands of the growing associations landscape,” adds Kazim.

“This is being spearheaded by the Dubai Association Centre – a joint collaboration between the Department of Tourism and Commerce Marketing, Dubai World Trade Centre and the Dubai Chamber of Commerce & Industry – and through our regionally-exclusive memberships of the BestCities Alliance and the Global Associations Hubs Partnership.”

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Feature_ Social media

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BRAVE NEW WORLD Social media is now shaping how events are planned and executed with the significant impact of online platforms transforming the entire event experience

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Feature_ Social media

There is little doubt that social media has gained a significant influence over almost every aspect of our society over the last decade. Whereas once it was viewed as nothing more than a platform for micro-blogging or instant messaging, it has now transformed the way people interact with their friends and family, consume news, and even build new relationships.

Such has been the rapid growth of these platforms that companies across virtually every industry need an online presence. You will now struggle to find a major business that does not employ a huge social media team or at least one individual with a grasp of the latest trends.

Therefore it was perhaps inevitable that a sector as large as the meetings, incentives, conferences and events industry (MICE) would fully embrace every aspect of social media. Now everything from live feeds at events to building Instagrammable moments have to be taken into consideration – thus transforming the event experience.

“From once merely being an additional tool for events, social media is now completely integrated in the event planning and execution,” says Ajay Bhojwani, Managing Director of event management company MCI Middle East.

“So from being optional it is a necessity, right from the promotion of the event to it taking place and final onsite execution.

“Social media is used in every possible manner; for promotion, running campaigns, offering discounts, new announcements and messages. It is fully integrated in the marketing plan and then onsite, allowing attendees to share their experiences, capture special moments and even vote or ask questions during sessions.”

Of course event organisers have to respond to their clients needs and it seems as though factoring in social media has become a priority across the entire event industry.

However, each company appears to have its own preference when it comes to which online platform requires the most activity.

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“I would very confidently say that not some but most of the clients today, whether they are from the public or private sector, are using social media and want more out of it,” explains Bhojwani.

“This is especially true when it comes to onsite and sharing experiences. Generally, it is LinkedIn, Facebook and Twitter that are more commonly used, but based on the event type and the industry, some work better than others so it is used according to a case by case basis.”

“FROM BEING AN ADDITIONAL TOOL FOR EVENTS, SOCIAL MEDIA IS NOW COMPLETELY INTEGRATED IN THE EVENT PLANNING AND EXECUTION. SO FROM BEING OPTIONAL IT IS NOW A NECESSITY” 02

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WHEN IT COMES TO EXHIBITIONS MUCH OF THE SOCIAL MEDIA FOCUS IS ON ATTRACTING DELEGATES TO THE SHOW 05

While there are a great deal of positives to be gained from using online platforms, there are some downfalls if they are used incorrectly. In recent years some of the biggest companies in the world have been forced to apologise profusely following a faux pas on social media.

Ensuring that the right message is delivered is vitally important, which Bhojwani believes is why more and more companies are now recruiting specialists in order to build in house social teams.

He adds: “Agencies are now either employing a dedicated resource in their team to focus on social media or are bringing in experts to be a part of the team for a specific event. Others will also outsource to social

01 Social media now plays an important role in the events industry 02, 03 & 05 Dubai Health Forum - an event in which MCI Middle East utilised social media 04 Ajay Bhojwani, Managing Director, MCI Middle East.

media houses who do this for a living, as with the MICE industry rapidly moving forward, every event will now use social media in some form or another.”

When it comes to exhibitions and largescale events much of the social media focus is on attracting delegates to the show. This is where the global reach becomes particularly useful, with potential attendees able to be contacted at the touch of a button. Therefore it has become an important promotional tool for organisers around the world.

However, it seems as though once the event is underway the emphasis switches from harnessing the power of social media to delivering a far more personal approach.

“Social media is planned and integrated in the event execution, but the focus is definitely more on attendees and integrating them into the event rather than the people who are not attending,” adds Bhojwani.

“Content heavy conferences generally focus on live or recorded sessions being telecasted for people who are not attending physically but generally that is not through social media. This element still has not kicked off entirely and it may take some time before we see this change.”

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Special feature _ Bahrain

KINGDOM ON THE RISE With dramatic landscapes, no end of cultural sites and a vibrant capital, Bahrain is emerging as one of the world’s must-visit destinations

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Throughout history Bahrain has been a vibrant trading hub with the pearling industry playing an important role from as far back as the 3rd Century BC. The trade continues to thrive to this day as the Kingdom capitalises on its natural assets that range from miles of pristine coastline to great swathes of desert.

Meanwhile, the capital Manama has grown into a futuristic, cosmopolitan city attracting thousands of visitors each year to its mix of five-star hotels, plush malls and international events such as the Formula 1 Gulf Air Bahrain Grand Prix.

However, modernisation has not come at the expense of the Kingdom’s rich history

and special care and attention has been taken to ensure Bahrain’s cultural credentials are as much as part of the offering as its gleaming modern side.

Home to archaeological treasures, ancient cities and UNESCO World Heritage Sites, visitors will also find a thriving modern cultural scene with everything from live entertainment and theatre to classical music performances and world-class art exhibitions.

Fortunately there are numerous Destination Management Companies (DMCs) to help visitors navigate all the Kingdom has to offer. And according to Ramsumesh

R Menon, General Manager of Go Gosaibi Travel, it is not just the many attractions that make Bahrain so special.

“The most outstanding feature that sets Bahrain apart from the rest of the region is its own people,” he says. “Bahrainis are the most warm, humble and hospitable hosts in the region. And this is a very important factor for tourism.”

Kyriako Zarkadas, Founder and CEO of Visit Bahrain agrees, adding: “Bahraini people are the best thing about the Kingdom. So warm, welcoming and with such big hearts! And even if they are deeply connected with their beliefs and culture, they are very

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accepting and open minded of other cultures as well. Bahrain is indeed a land of freedom.”

Thanks to its mix of welcoming locals and host of cultural and historic attractions, Bahrain has witnessed a substantial increase in visitors, with 12.7 million travelling to the country in 2017.

And with a host of ambitious plans in place that are set to overhaul the offering within the country, it seems tourism numbers will continue to grow in the coming years.

“The swanky new Bahrain International Airport is also scheduled to open up in 2019, with the capacity increasing from 9 million to 14 million. That will make travel for visitors even easier,” explains Menon.

“Also with many new multi-purpose tourism projects and attractions in the pipeline, Bahrain is well set to become the new destination of choice for leisure and business tourists in the next two to three years.”

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01 Bahrain skyline 02 Arab Fort 03 Bahrain International Exhibition and Convention Centre 04 Al Fateh Grand Mosque 05 Bahrain National Theatre

BAHRAIN IS UP AND READY FOR THE CHALLENGE OF MEETING EVEN THE MOST DEMANDING REQUIREMENTS OF BUSINESS GUESTS

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The Kingdom has also positioned itself as a must-visit destination for those in the meetings and events industry. There are numerous options for event planners, including the impressive Bahrain International Exhibition & Convention Centre (BIECC) that boasts 16,000 square metres of exhibition space.

“Bahrain is up and ready for the challenge of meeting even the most demanding requirements of business guests,” says Zarkadas. “First of all, it has numerous extremely well equipped and generously large conference rooms, the biggest of them being the Gulf Convention Centre, which can host up to 2,500 people.

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“Secondly, Bahrain’s hotels are ready to offer their full support in organising and supplying these conferences, while business travellers can focus on what they came here to do. And thirdly, but most certainly not lastly, Bahrain is also rich in leisure activities and fantastic tours which can help business travellers and groups to replenish their energy.”

A land of marvellous contrasts, there is plenty to discover on a visit to Bahrain.

Perhaps the most difficult choice for those visiting is knowing where to start and what simply cannot be missed.

“Visitors should definitely try something of everything that Bahrain has to offer. That’s why we recommend first diving into the Kingdom’s history by visiting Bahrain Fort, which was once the capital of the ancient Dilmun civilisation and is now a UNESCO World Heritage Site,” suggests Zarkadas.

“They must also try pearl diving. Bahrain was widely renown for having the best pearls in the world. Thus, ample efforts have been made to keep the tradition of pearl diving alive and preserve this memory. Today, tourists can enjoy a fun dive and, if they are lucky, leave with a stunning pearl souvenir.

It’s truly a unique experience they cannot have anywhere else in the world.”.

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Venue profile _ Jumeirah Messilah Beach Hotel & Spa

AN IDYLLIC RETREAT With a host of stylish indoor and outdoor event spaces, Jumeirah Messilah Beach Hotel & Spa is the ideal venue for everything from grand conferences to formal business meetings

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01 Al Reef room 02 The Badriah ballroom 03 Courtyard 04 Dinner with a view

THE BADRIAH BALLROOM CAN ACCOMMODATE UP TO 2,500 GUESTS AND IS A SOPHISTICATED SPACE WITH LUXURIOUS FITTINGS, WALNUT PANELLING AND MODERN CHANDELIERS

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Located just a 10-minute drive from Kuwait International Airport, this stunning beachfront property features extensive conference and banqueting facilities, making it an ideal venue for important business meetings and large-scale events.

Particularly popular with those seeking a beachside location, the hotel makes perfect use of its idyllic setting with its Secret Garden that is set amidst palm trees and lush greenery. Well suited to small corporate events, the flexible space can host up to 30 guests in a boardroom set-up and is available throughout the cooler winter months.

The property also features two impressive venues that are perfect for event planners looking to deliver that wow factor.

The Badriah Ballroom can accommodate up to 2,500 guests and is a sophisticated space with luxurious fittings, walnut panelling and modern chandeliers. It can also be divided into three separate meeting areas, all complete with audio-visual equipment.

Guests can also enter the venue through the main hotel lobby or from the dedicated entrance which also has a car valet service.

Equally impressive is the Messilah Ballroom that is located on the second floor of

the hotel and is adjacent to the executive club lounge and the business centre. Equipped with built-in screens and projectors, the space is ideal for cocktail receptions as it can host as many as 450 guests.

Those who choose the hotel will also discover a hidden haven in the form of the Al Reef meeting room. Covering 131 square metres and situated opposite the conference centre and Messilah Ballroom, the venue features a striking underwater design with more than 7.5 million mosaic tiles. A great choice for VIP events and intimate functions, it can also be used as a reception area for larger events in the Badriah Ballroom.

There are also two options that are well suited for smaller gatherings, with Al Sadu located on the lobby level and close to an open-air terrace that allows events to take advantage of the hotel’s vast outdoor space.

The Dewan meeting rooms, meanwhile, are also available for a range of events and are split into two 405 square metre rooms that are unobstructed by pillars, creating a wide expanse of space. The area can be further partitioned into three smaller areas and comes equipped with projectors, high-speed Internet and a number of built-in screens.

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Culinary options are also abundant within the resort, with seven restaurants and stylish lounges serving up a range of cuisines.

Arabesque allows diners to discover traditional Kuwaiti heritage and sample a range of mouth-watering Arabic dishes. For those seeking the freshest seafood, Salt restaurant is a must-visit, while meat-lovers can find a selection of flame-grilled masterpieces at Pepper Steak House.

With 316 rooms and suites, 80 serviced apartments and 12 villas, there is accommodation to suit every need, while finally the Talise Spa provides business guests with the perfect chance to relax following a long day of meetings.

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Destination report _ Kuwait

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CHANGING LANDSCAPE With a prime location, stunning natural beauty and a host of new developments in the pipeline, Kuwait is well placed to welcome business visitors As with many of the countries in the region, Kuwait is a modern desert oasis with excellent museums, a picturesque corniche linked by sandy beaches and plenty of bustling restaurants. A destination with a rich heritage and culture, as well as sublime natural landscapes, Kuwait is also an emerging market for the MICE industry. There has been a great deal of investment in recent years and now planners have an array of outstanding venues to choose from, including the

Kuwait International Fair which has six large exhibition halls. In fact the country is preparing itself for an influx of visitors over the next decade and there are plans to speed up construction of a new international airport terminal and several major hotel chains are working to expand operations. With so much development and an ideal location that links east to west, Kuwait’s business and leisure tourism offering is set to get even stronger.

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Destination report _ Kuwait

IN ORDER TO TRY AND ATTRACT MORE VISITORS, KUWAIT PLANS TO SPEND US$1 BILLION OVER THE NEXT SEVEN YEARS

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01 The Marina, Kuwait City 02 Textile vendors in the Old Souk in Kuwait 03 Interior of the Grand Mosque in Kuwait City 04 An evening view in Kuwait

PLANNING AHEAD Kuwait has relied heavily on business tourism in recent years, with 70 percent of visitors in 2016 being corporate travellers, according to Colliers International’s Kuwait Hospitality Market Snapshot. With only six percent of total arrivals coming from the tourism industry, the country is set to invest heavily as it bids to welcome 440,000 visitors a year by 2024. To realise this goal a large focus will be on the MICE industry after business spending fell 2.4 percent over the course of 2016.

In order to try and attract more visitors, Kuwait plans to spend US$1 billion

(AED3.6 billion) over the next seven years and establish a Supreme Commission for Tourism. This arm of the government will initiate the country’s tourism strategy and oversee a number of large-scale projects that will receive huge sums in investment. These include Madinat Al Hareer and Silk City, a proposed mega-development in the country’s north, as well as Sheikh Saad Al Abdullah Islamic Centre and the major expansion of Kuwait International Airport.

The government and the private sector are also working together on projects such as Sabah al-Ahmed Sea City, the transformation of a rundown salt marsh that will

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be turned into a fully functioning city. This new destination will have marine environments and beaches, as well as developments for 250,000 residents.

There are also plans to increase the hospitality offering across the country with major hotel brands set to add close to 1,000 new rooms to the market by 2020. Last year Four Seasons Hotels & Resorts partnered with Kuwaiti retailer Alshaya to launch a new hotel in downtown Kuwait City, while the Four Seasons Hotel Kuwait at Burj Alshaya opened last November. Featuring 217 guest rooms and 67 lavish suites as well as

five exquisite restaurants, the hotel also has five function rooms, two meeting rooms and a 24-hour business centre.

Hilton Worldwide also have plans to invest almost US$1 billion (AED3.6 billion) in new hotel developments at Kuwait City’s The Avenues Mall after partnering with local company Al Raj Real Estate. This development wil include the 158-room luxury Conrad Kuwait and the 430-room Hilton Garden Inn, both of which are scheduled to open at the shopping centre early next year.

Additionally, Hyatt has partnered with Kuwait’s Tamdeen Group in order to

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Destination report _ Kuwait

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05 & 06 Kuwait International Airport

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develop the 261-room Grand Hyatt Kuwait which is set to open in 2020 and will be located within the 360 Mall development.

There will also be mid-tier offerings with plans in place for a 160-room Novotel Sharq and a 200-room Cento Rotana, both of which could arrive this year.

Swiss-Belhotel have also entered into a management agreement with Omniyat Real Estate to operate two properties in Kuwait: Swiss-Belboutique Bneid Al Gar and SwissBelresidences Al Sharq. Both of these will open in the coming year, with the 58-room Swiss-Belboutique and the 68-room SwissBelresidences aimed specifically at business travellers.

KUWAIT PLANS TO TRANSFORM THE COUNTRY INTO A REGIONAL FINANCIAL AND CULTURAL HUB BY 2035

AIRPORT OVERHAUL Last year Kuwait revealed ambitious plans to transform the country into a regional, financial and cultural hub by 2035 through 164 development programs. Branded as ‘New Kuwait’, one of the focus areas of the Kuwait National Development Plan was to develop the country’s tourism sector in order to generate additional revenue streams and create a new jobs market. With projections suggesting 570,0000 international visitors could arrive by 2027, a major focus has been on upgrading the main airport in the country.

The US$4.3 billion (AED15.7 billion) expansion of Kuwait International Airport will include a new terminal that will be able to handle 25 million passengers a year, according to Turkey’s Limak which was awarded the contract to build the project back in May 2016. Initially it was believed that it would take six years to complete the expansion, however, the time frame was revisited late last year when the government

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said it would take four years, moving the deadline forward to 2020.

In 2016 the airport handled 12 million passengers despite being designed to handle six million annually. Operating well beyond capacity for the past few years, the expansion is much needed and will largely be focused around the new 708,000 square metre terminal. This will feature 51 gates and stands, with the ability to serve 21 Airbus A380 superjumbos simultaneously. It will also include 66,000 solar panels on the roof that will generate 10 percent of the terminal’s electricity consumption. According to Kuwait’s Minister of Public Works, Abdulrahman al Mutawa, the project is also scalable so that it would be able to handle 50 million passengers annually in the future, should air traffic to Kuwait continue to increase.

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THE US$4.3 BILLION EXPANSION OF KUWAIT INTERNATIONAL AIRPORT WILL INCLUDE A NEW TERMINAL THAT WILL BE ABLE TO HANDLE 25 MILLION PASSENGERS A YEAR WHEN COMPLETED IN 2022 07 & 08 The Avenues Mall

With the airport already over capacity and the new terminal still under construction, a support terminal will open this year to act as a stop-gap to ease traffic congestion. Used exclusively by Kuwait Airways, the government-backed airline, it will span an area of 55,000 square metres and will feature nine gates and 2,450 parking spaces.

Meanwhile, Kuwait Airways Company CEO Ibrahim Al-Khuzam confirmed that new routes to Tbilisi, Georgia, and Trabzon, Turkey, would be added in the summer and that the airline was looking to reduce costs in order to achieve substantial growth, particularly in the commercial sector.

EVENT HORIZON

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With major investment leading to greater infrastructure and hospitality offerings, Kuwait is also looking to the meetings and events industry in order to reach its tourism goals. According to Faisal Al Duraie, Director of Research and Tourism Information at the Ministry of Information, the MICE segment is relatively underdeveloped and there is “huge scope to attract more visitors in the coming years”.

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Destination report _ Kuwait

The World Travel and Tourism Council’s ‘Economic Impact 2016’ report, also states that business tourism spending is expected to rise by an average of 6.5 percent annually through to 2026 to reach US$1.6 billion (AED5.8 billion). Key to this becoming a reality is the success of facilities such as the Kuwait International Fair which has six large air-conditioned exhibition halls, the largest of which covers 7,000 square metres.

Already a popular site for exhibitions, it regular hosts more than 45 events per year and will be looking to attract more highprofile exhibitions in the years to come.

One area in which Kuwait is already strong is in the oil, gas and petrochemical industry, with the country last year playing host to the first Honeywell Technology Summit. Taking place at the Hilton Kuwait Resort in Kuwait City, the conference attracted more than 300 participants, including numerous major industry players.

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09 Radisson Blu Hotel Kuwait 10 Al Shaheed Park

MORE PLANNERS WILL NOW BEGIN TO LOOK AT KUWAIT AS A VIABLE OPTION FOR A RANGE OF EXHIBITIONS AND CONFERENCES 10

Kuwait are hoping that more planners will begin to look at the country as a viable option for exhibitions and conferences, especially given a number of the planned hotel openings will have dedicated facilities for hosting an array of events.

One event already scheduled for 2019 is Kuwait Construction Week which will host four conferences featuring a variety of topics addressing a number of industries within the vast building and construction sector. This will take place at the Radisson Blu Hotel Kuwait which has 12 modern meeting rooms that cover 1,200 square metres and can house up to 1,000 delegates.

A VARIED OFFERING With ambitious plans to attract more visitors, Kuwait is investing heavily in its art and culture scene in order to capitalise on business and leisure tourism spending. The US$770 million (AED2.8 billion) Sheikh Jaber Al Ahmad Cultural Centre, a 214,000-squaremetre development that includes an opera house, theatre and conference facilities, opened to the public in October 2016 and is will be the heart of a new museum district.

Named the Sheikh Abdullah Al Salem Cultural Centre it will consist of six main building that will house a Space Museum, Science Museum, Natural History Museum, Arabic Islamic Science Museum, a Fine Arts Centre and a Theatre.

This new cultural hub will also showcase Kuwaiti architecture which will be represented by the main ‘street’ which meanders through the area and echoes a traditional ‘Ferej’. This creates exciting spaces, corners and walkways.

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11 Old fishing boat museum at Salmiya, Kuwait 12 Kuwait Business District 13 Sheikh Jaber Al Ahmad Cultural Centre

This district will add to Kuwait’s already vibrant cultural offering, with the Grand Mosque and Seif Palace, located opposite one another, already firmly established as must-visit attractions. The latter in particular is known for its exquisite Islamic mosaics and has been renovated recently, while nearby Sadu House has informative exhibits showcasing the art and culture of Kuwait’s Bedouin society. Elsewhere, Failaka Island – which is accessible by ferry – is home to a mesmerising array of archaeological sites and

features remnants of the Bronze Age. In fact there are several museums throughout the country that are well worth visiting, including the Mirror House which is the only place in the world that is entirely covered with mirror mosaics by a single artist. The residence of the pioneer Kuwaiti artist, Khalifa Qattan, and his wife Lidia, both have opened their house to share their unique creativity with people from around the world.

Additionally, despite the vast stretches of desert, Kuwait has plenty of manicured

gardens, such as Al Shaheed Park, one of the most charming destinations within the capital. Featuring two botanical gardens, a lake, jogging track and two museums, it is the largest urban park in the country and is hugely popular with residents and tourists alike.

All of these destinations will play a key role in the country’s push for a substantial rise in the number of visitors, with the World Travel & Tourism Council forecasting leisure tourism spending to rise annually until 2026 when it hits US$6.2 billion (AED22.7 billion).

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KUWAIT QUICK FACTS Land area: Kuwait measures 17,820 square kilometres. Its capital, Kuwait City, serves as the country’s commercial and cultural epicentre Local time: GMT/ UTC +3 Calling code: +965 Population: 4.1 million Languages: Arabic is the national and official language of Kuwait, and English is widely spoken Currency: The Kuwaiti Dinar (KWD) is pegged to the US dollar at

KWD0.3 to US$1.

There are 1,000 fils in a Kuwaiti Dinar Visa: Visit kuwait. visahq.com for a full list of rules and requirements Getting there: Kuwait Airways offers direct flights from a wide network of cities in the Middle East, Europe, the United States and across Asia.

Meanwhile, Kuwait International Airport is being expanded, with passenger volume set to reach 25 million per year once the project is completed by the end of 2022

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End note _ Meet the GM

MEET

Martin Cramer —— General Manager at Emirates Palace Abu Dhabi —— A lavish offering in the UAE capital, Emirates Palace Abu Dhabi has long been a popular destination for business and leisure guests. The expansive hotel features 394 guest rooms and suites, award-winning restaurants as well as 7,000 square metres of event space. We speak with Martin Cramer, the property’s General Manager

What is your industry background and how did you come to manage Emirates Palace Abu Dhabi?

What are your expectations in terms of MICE success?

We are maintaining our high standards of service and strengthening our position as an ideal venue in Abu Dhabi. With a four to one staff to guest ratio, we ensure that every single guest receives the royal treatment, whether they are visiting for business or leisure. We benefit greatly from being a business and leisure hotel at the same time, often for the same clientele. By meeting the leisure needs of our business guests during their stay, we see a lot of them returning with their families a few months later, which is fantastic. Despite the competition in the market, we are able to diversify our services efficiently and cater to the business and leisure needs of each guest. We are also working closely with some major film producers this year, which is very exciting.

I have more than 30 years of operational experience and vast expertise in hotel openings and hotel re-positioning, with a strong emphasis on revenue management, service excellence and customer focus. Working for a hotel such as Emirates Palace is a dream come true and perhaps my greatest career challenge to date, and I look forward to bringing my unique managerial style to this magnificent hotel.

How does Emirates Palace ensure it stands out in a competitive market?

The hotel is the place to see and be seen in Abu Dhabi. Emirates Palace is where decisions are made from the most important of diplomatic meetings to large and small corporate and private gatherings. The location avails for events of all characteristics, be it from a small private get togethers to a large gala, product launches, social events and weddings. All meeting rooms are spacious and equipped with the latest stateof-the-art audio-visual equipment and technician assistance is offered around the clock to ensure a high level of productivity. Sumptuous meals are presented outside the meeting area or enjoyed on one of the sprawling terraces of the hotel.

“WE ENSURE EVERY SINGLE GUEST RECEIVES THE ROYAL TREATMENT, WHETHER THEY ARE VISITING FOR BUSINESS OR LEISURE”

In your experience, what is the best ways to ensure a guests satisfaction during their stay?

One can never underestimate the importance of making a good first impression. A customer’s initial interaction with a hotel establishes the hotel’s reputation on the spot. It’s my primary duty to be certain that every detail is perfect from the start so that each guest experiences the level of service they expect from Emirates Palace.

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