Meetme february march 2018

THE LEADING PUBLICATION FOR MIDDLE EAST MEE TING, INCENTIVE & EVENT PLANNERS

F E B / M A R 2 0 1 8 — W W W . M E E T M I D D L E E A S T. C O M

THE LEADING PUBLICATION FOR MIDDLE EAST MEE TING, INCENTIVE & EVENT PLANNERS

KINGDOM OF THE FUTURE AS SAUDI ARABIA UNDERGOES HISTORIC CHANGE, A MAJOR EVOLUTION IN ITS MEETINGS AND EVENTS PROPOSITION IS SET TO FOLLOW

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Innovative spaces. Inspired experiences.

Comprising two iconic towers, the JW Marriott Marquis Dubai is centrally located beside the Dubai Water Canal, offering a spectrum of facilities and services for a seamless meeting experience.

The hotel features: 1,608 Luxurious Guest Rooms and Suites , 8,000 sqm of spectacular indoor and outdoor event space, 2 cutting-edge audiovisual equipped ballrooms and 32 Modern multi-use meeting rooms. Guests can also discover over 15 award-winning restaurants, bars and lounges, as well as enjoy the Saray Spa featuring traditional Hammams, a Dead Sea floatation pool and a Health Club.

JW Marriott® Marquis® Hotel Dubai jwmarriott.com/DXBJW Sheikh Zayed Road, Business Bay, PO Box 121000, Dubai, UAE | T +971 4 414 0000 | jwmarrottmarquisdubai.com

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WELCOME PUBLISHING Publisher Rob Nicholas EDITORIAL Group Editor Jacqueline Castelluccia Features Editor Stacey Siebritz Contributor Adrian Back STUDIO Art Director Maria Al Daoudi Designers Tony Santiago, Ritz Gutierrez Photographer Adham Sneeh ADVERTISING Senior Relationship Manager Kirat Sabharwal Relationship Manager Rose D’Souza Marketing & Sales Support Carol Milan, Nicole Feng Distribution & Sales Support Mary Grace

It’s an exciting time to be part of the meetings and events industry as a major evolution is unfolding both locally and internationally.

It is driven in part by global trends bringing a fresh approach with an experiential focus, but mainly by shifting economic and political factors galvanising change. With business tourism on the rise across the Middle East, the MICE industry has fast become a top priority for governments as they solidify strategies to diversify and play to emerging economic strengths. This is particularly the case in Saudi Arabia, where a wave of change is sweeping all aspects of life in the Kingdom, from the economy to entertainment. A major part of that change is the aim for the nation to become a regional powerhouse when it comes to meetings and events. Our cover story on page 42 delves into the rapid development taking place in a bid to make the vision a reality, whilst taking a look at the impact around the region.

The future focus continues on page 52 with an expert view on the top tech planners should have in their toolkit, while Abu Dhabi’s fast rising conference and events proposition comes under the spotlight in our interview with Mubarak Al Shamsi, Director of the Abu Dhabi Convention Bureau, on page 50.

Also in this issue, on page 40, we build up to this year’s Arabian Travel Market and a very special 25th anniversary edition celebrating its successes and the exciting developments to come in the years ahead.

We hope you enjoy the issue.

Rob Nicholas Publisher

npimedia FZ LLC PO. Box 500573, Executive Heights (Damac Building), Barsha Heights, Dubai, UAE t: +971 4 4243600 f: +971 4 4327505 e: meet@npimedia.com w: meetmiddleeast.com Although every effort is made to ensure the accuracy of information contained in this publication, npimedia cannot be held responsible for any errors or inaccuracies contained within it. All information contained in this publication is under copyright to npimedia and cannot be reproduced or transmitted in any form, without first obtaining written permission from the publisher.

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Your Meeting in Abu Dhabi, Elevated A restful nights sleep to prepare you for the day ahead, spacious meeting rooms with expansive views, The St. Regis Abu Dhabi offers an inspiring atmosphere for every meeting. Impeccable catering, anticipatory service, intuitive technology completes the flawless experience.

Stay Exquisite in a Superior Room and elevate your meeting from AED 850* Your stay includes: • Buffet breakfast at The Terrace on the Corniche • Meeting package with two coffee breaks and lunch buffet • Complimentary upgrade to a Suite for one VIP • Double SPG points To book please email tanja.simolke@stregis.com or call +971 (0) 2 6944721 Offer valid until 15th May 2018 | For a minimum of 10 rooms per night *All rates are subject to availability at time of request and are exclusive of 10% service fee, 6% tourism fee, 4% municipality fee and 5% VAT taxes

©2018 Marriott International, Inc. All Rights Reserved. Preferred Guest, SPG, St. Regis and their logos are the trademarks of Marriott International, Inc., or its affiliates.

The St. Regis Abu Dhabi Abu Dhabi, United Arab Emirates t. +971 2 694 4444 stregisabudhabi.com

Stay exquisite at more than 40 St. Regis hotels and resorts worldwide. @stregishotels

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CONTENTS THE LEADING PUBLICATION FOR MIDDLE EAST MEE TING, INCENTIVE & EVENT PLANNERS

F E B / M A R 2 0 1 8 — W W W . M E E T M I D D L E E A S T. C O M

FEB/ MAR 2018

AGENDA 6 Abu Dhabi Airport fastest growing hub New report puts the capital’s airport in the top spot for connectivity

THE LEADING PUBLICATION FOR MIDDLE EAST MEE TING, INCENTIVE & EVENT PLANNERS

8 Dubai to become top association destination Tourism chiefs’ aim laid out at inaugural Dubai Association Conference 9 New strategy to attract conferences to capital Abu Dhabi Convention Bureau’s Al Nukhba initiative set to stimulate growth

KINGDOM OF THE FUTURE AS SAUDI ARABIA UNDERGOES HISTORIC CHANGE, A MAJOR EVOLUTION IN ITS MEETINGS AND EVENTS PROPOSITION IS SET TO FOLLOW

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10 Chinese millennials in the spotlight at ATM Lucrative new market in focus as visitor numbers from the country on the rise 11 Middle East airline passenger numbers to soar 2018 looks set to be a strong year for aviation in the Gulf 12 This year’s edition of IBTM Arabia the best yet Strong showing from 2018 instalment of Abu Dhabi MICE industry show 14 ICCA Middle East membership on the rise The organisation is reaping the rewards of an active push across the region 16 Dubai Arena major new Middle East venue The 20,000-capacity event space is planned for the end of 2018 18 Diary date As Dubai World Cup comes to town, mix business and leisure in the city 20 International view Industry happenings and leading events around the world 22 Make a statement Venues sure to impress around the region

COMMENT 28 Business events meet politics for a new global dynamic

Rod Cameron, Executive Director at JMIC, on the future of events

32 Opportunity for associations in the Middle East Ajay Bhojwani, MD, MCI Middle East, on conference industry growth

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MY PITCH A warm welcome Eastern Mangroves Hotel & Spa by Anantara is a stunning capital venue

SHOW REVIEW 38 Capital gains IBTM Arabia 2018 notches another stellar success in Abu Dhabi

SHOW PREVIEW 40 Decades of success Arabian Travel Market prepares to mark its 25th anniversary COVER STORY 42 Time for change

As winds of change sweep Saudi Arabia, the events industry is set to transform within its borders and beyond FEATURES 50 A bright future

Abu Dhabi Convention Bureau is predicting great things for the capital 52 A new way to meet

An expert view on the tech transforming meetings and events 56 Destined for success

Bahrain’s business and events proposition is making great strides ahead VENUE PROFILE 60 Oman Convention & Exhibition Centre DESTINATION REPORT 64 Exploring Oman’s many charms

MEET THE GM 72 Reuben Mifsud, Cluster General Manager,

Meydan Hotels and Hospitality

30 Stay safe and enjoy the event Annamaria Ruffini, President, SITE, on event security /3

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A New Landmark for Global Exchange Imagine your next event in a place where delegates can engage, connect and be inspired by a country that has been trading for more than 5000 years.

The magnificent new Oman Convention & Exhibition Centre has opened.

Our brand celebrates thousands of years of trading heritage, our role in the exchange of goods, ideas and innovation and our place at the heart of future sustainable economic growth.

Located in its own precinct supported by hotels, a shopping mall and a business park, this world-class facility is perfectly suited to host global conventions, exhibitions, corporate meetings and events. Among its features are a tiered theatre seating 3,200 people and 22,396 square metres of column-free exhibition space.

As we open Oman to the world of business events, come and explore its beauty, diversity and opportunity.

You are most welcome in the Sultanate of Oman. www.omanconvention.com OCEC is owned and developed by Omran and is part of the Madinat Al Irfan Urban Centre. Proudly managed by AEG Ogden.

T: +968 2423 3800 E: sales@omanconvention.com /company/omanconvention

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/OmanConvention

@OmanConvention

/omanconvention

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AGENDA NEWS / TRENDS / INSIGHT / DIARY DATE / COMMENT

MY SPACE

Jumeirah at Etihad Towers Representing one of the capital’s top choices for meetings and events, sleek property Jumeirah at Etihad Towers is one of Abu Dhabi’s most dynamic options for planners. A purpose-built conference centre is among the city’s largest, while 13 meeting rooms and the grand Mezzoon Ballroom, which can welcome up to 1,400 guests, add to the formidable offering. In-house event experts are on hand to ensure everything goes according to plan, while innovative touches include the eco-friendly Green Meeting Package. jumeirah.com /5

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Agenda _ News

A new address for business guests on Dubai's Palm Jumeirah

Abu Dhabi International Airport

Abu Dhabi Airport world's fastest growing hub for connectivity

With trendy design touches and a techforward approach, the new Aloft Palm Jumeirah, from Marriott International, presents an impressive offering for business guests.

Located on Palm Jumeirah’s Eastern crescent, the hotel’s modern style is aimed at the hyper-connected traveller.

“We are thrilled to celebrate the opening of our first Aloft in Dubai, situated on one of the world’s most soughtafter destinations – the Palm Jumeirah,” said Alex Kyriakidis, President and Managing Director, Middle East and Africa, Marriott International.

As well as 206 loft-inspired guest rooms equipped with SPG Keyless mobile check-in, Aloft Palm Jumeirah adds fresh options for events with two Tactic meeting rooms equipped with state-of-the-art A/V equipment.

Max Wiegerinck, Aloft Palm Jumeirah’s General Manager, said: “The offering is unique to Palm Jumeirah and brings a contemporary vibe to the destination.”

Rating comes during major expansion at the airport In a testament to the UAE capital’s rise as a major destination for both business and leisure tourism, Abu Dhabi International Airport has registered a growth in hub connectivity of more than 1,479 percent.

The figures, from 2007 to 2017, far exceed the growth rate of major international airports in Europe and North America.

It also emerged that three of the top 20 fastest growing hubs are from the Gulf, with Abu Dhabi in first place, and Dubai in the same group.

The ranking came in the annual Airport Industry Connectivity Report 2017, published by Airports Council International (ACI) in December.

Acting Chief Executive Officer of Abu Dhabi Airports, Abdul Majeed Al Khoori, said: “The ACI report comes at a crucial time when Abu Dhabi International Airport is embarking on a mega expansion move, which adds to our conviction that the Midfield Terminal Building will further support Abu Dhabi’s position as a global hub.

“Since the establishment of Abu Dhabi Airports in 2006, the strategy was to develop hub connectivity that will serve the airport, the national carrier and the region, by providing world class and highly efficient airport infrastructure.

“In 2007 Abu Dhabi International Airport saw 3,237,011 transfer and transit passengers, a number that grew to 15,853,770 in 2016. Such significant change has largely been as a result of the growth at Etihad Airways and its expanded network.

“Abu Dhabi’s ideal location, and its vibrant economy also play a vital role in attracting airlines and passengers to pass through its gateway.”

Hub connectivity, as defined in the ACI report, measures the number of connecting flights, direct and indirect, that can be facilitated through an airport.

Marking a major extension to the current airport’s facilities, Abu Dhabi’s new AED10billion Midfield Terminal is due to open in the last quarter of 2019.

Aloft Palm Jumeirah

Aloft Palm Jumeirah

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Designed to host exceptional events Unrivalled in elegance and splendour, Palazzo Versace Dubai is the ultimate setting for prestigious events and celebrations remembered for exceptional venues, idyllic location and immaculate service.

Book your event now by emailing us your enquiry at enquiries@palazzoversace.ae or call our Sales Team at +971 4 556 8888.

Palazzo Versace Dubai, Culture Village, Al Jadaf, PO Box 128431, Dubai, UAE

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T: +971 4 556 8888, F: +971 4 556 8899

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www.palazzoversace.ae info@palazzoversace.ae

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Agenda _ News

Dubai to become top association destination

Digital innovations set to revolutionise events in 2018

The strategy was laid out by the emirate’s tourism chiefs during the inaugural Dubai Association Conference

A flurry of new gadgets, gizmos, apps and platforms are coming to market, with everything from virtual reality to robotics shaping the very essence of events.

Already a major focus at IBTM at the end of the year, 2018’s show circuit looks set to be abuzz with the latest innovations and the practical ways planners can use them to transform their approach.

Forward-thinking messaging solutions start-up Sciensio scooped the IBTM World Tech Watch Award. The firm impressed the judges at the Barcelona show with its Concierge Eventbot.

The clever chatbot offers dedicated events app features in a text messaging experience, supported by cuttingedge artificial intelligence. Other tech firms recognised during IBTM included SharedXP Limited, a smart engagement platform, and Conference Pulse, a vast data platform offering intelligence on conferences, speakers and sponsors.

Recognising the continued importance of new technologies within the industry, Kerry Prince, Portfolio Director, IBTM, said: “Technology plays a pivotal role in the evolution of the MICE industry and we’re delighted to have a very strong platform to showcase this.”

Dubai Association Conference 2017

With a clear road map for the future, Dubai’s MICE credentials are set to soar as its tourism leaders focus on attracting new association business into the emirate.

The goal was made clear during the Dubai Association Conference, a successful new event held in the city in December.

Hosted by Dubai Association Centre (DAC), a joint initiative of the Dubai Chamber of Commerce and Industry, the Dubai Department of Tourism and Commerce Marketing (DTCM) and Dubai World Trade Centre (DWTC), the two-day conference focused on building the association community.

And in the opening session, His Excellency Helal Al Marri, Director General of Dubai’s Department of Tourism and Commerce Marketing and Dubai World Trade Centre, discussed his vision for growing the segment in Dubai and the wider Middle East region.

He said: “Our vision is for Dubai Association Centre to be a gateway for regional and international associations to establish themselves in the emirate and take advantage of opportunities in Dubai and the wider region.

“As we continue to align associations, government and businesses together, we plan for Dubai to become the top destination for associations regionally.

“Having strong local chapters and regional offices of international associations will contribute to the growth of Dubai as a business hub and the evolution of the city.”

His Excellency Hamad Buamim, President and CEO, Dubai Chamber of Commerce and Industry added: “Associations are among the biggest contributors of economic growth and business activity globally, and they are crucial for generating the flow of innovative and creative ideas that can add value to our society.

“Supporting the growth of Dubai’s association community is one of the main objectives of DAC, as associations have valuable knowledge, expertise and skill sets that can enhance the emirate’s competitiveness and drive its knowledge economy forward.”

He also noted that the strong participation in the first Dubai Association Conference is a testament to the growing demand from associations keen to set up in Dubai.

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New strategy to attract international conferences to UAE capital Abu Dhabi Convention Bureau gathers elite team to launch new Al Nukhba initiative Building on its burgeoning MICE proposition, Abu Dhabi Convention Bureau, under the umbrella of the Department of Culture and Tourism – Abu Dhabi, has unveiled a fresh approach to bringing business events to the emirate.

The Al Nukhba scheme brings together 18 experts from various fields across the emirate who will act as Business Elites, representing Abu Dhabi as they work to secure convention business.

“In line with the department’s mandate of growing the business tourism sector within Abu Dhabi, investing time and effort in MICE-boosting initiatives such as the Al Nukhba Programme will help us towards our target of attracting three million visitors by 2021,c said HE Saif Saeed Ghobash, Director General of the Department of Culture and Tourism.

“Working with the Convention Bureau, our Business Elites, which include academics, scientists and researchers, doctors, government officials and business leaders, will create bid development strategies aimed at increasing the number of international conventions held in the UAE capital,” HE Ghobash added.

HE Sultan Al Mutawa Al Dhaheri, Executive Director of Tourism for the Department

Al Nukhba launch

of Culture and Tourism – Abu Dhabi said: “Not only will Abu Dhabi now reap the rewards from their endeavours, but they too will reap their own rewards from being a part of our new programme.

“We expect each Elite member will gain a number of advantages through signing on to the programme. These include an increase in the reputation and profile of the member within their field of expertise,

and an increase in the reputation of the member’s organisation.”

Members of the Al Nukhba initiative are recruited and enrolled based on their standing within regionally based organisations and their activity within international associations. Abu Dhabi Convention Bureau will continue to invite individuals to enroll in the programme on an ongoing basis.

Ajman emerging as a new destination for incentive travel Ajman

A series of new projects and initiatives are raising the tourism profile of one of the UAE’s lesser-known emirates.

Promising much for both business and leisure visitors, new attractions in Ajman include special kayaking, canoeing and paddle boarding tours.

There is also a newly launched Pearl Diving Dhow Tour through the mangroves, where experienced guides take visitors through the history of pearl diving in the UAE – a perfect activity for incentive groups.

Another high-profile attraction to launch in the emirate, proving the strength of its large-scale events proposition, is Ajman Festival Land. Set to be one of the largest

permanent exhibitions in the Northern emirates, and spread across 90,000-squaremetres, shopping, entertainment and events will be the main focus with an estimated footfall of one million in its first year.

A flurry of new hotel openings is also adding to the strength of Ajman’s tourism credentials, with the five-star Oberoi Beach Resort Al Zorah and the five-star Radisson Blu Ajman both recently opening here.

This comes after Ajman Department of Tourism Development (ADTD) focused their efforts on promoting the destination at key events around the world, from World Travel Market in London last year, to the upcoming Arabian Travel Market in April.

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Agenda _ News

Chinese millennials in the spotlight during Arabian Travel Market GCC to welcome 2.5 million Chinese visitors by 2021 as lucrative market opens up As one of the fastest growing tourism segments in the region, ATM 2018 will dedicate a main seminar session to China’s 500 million millennials, as attendee interest in the Chinese market increases 63 percent year on year.

A recent report by Colliers International predicts Saudi Arabia will experience the highest proportionate increase in arrivals from China, up 35 percent on 2016 figures.

The UAE will follow at 20 percent, with Oman at 12 percent and Bahrain and Kuwait at seven percent. This comes as it’s revealed 154 million Chinese tourists are expected to travel abroad in 2018.

Simon Press, Senior Exhibition Director, ATM, said: “The outbound Chinese market represents a vast, untapped pool of affluent and adventurous travellers and the GCC has been a destination of choice for years.

Arabian Travel Market

Jumeirah Group debuts first hotel in Bahrain In a landmark move, Jumeirah Group recently became the first luxury hospitality company from the UAE to break into the Bahraini market.

The launch of Jumeirah Royal Saray, which is due to open its doors this month, adds a plush new option for both business and leisure guests in capital city Manama.

The five-star hotel boasts a premium beachfront position on Bahrain’s shoreline with spectacular views of the Arabian Gulf.

Guests at the hotel’s 167 rooms enjoy access to a state-of-the-art health club and spa, as well as a variety of dining options.

“Owing to its many business opportunities and a new generation of leisure attractions, figures show the GCC is poised to further capitalise on these trends over the coming years as millions of Chinese make their first international trip.

“Over the years, sentiment at ATM has reflected the growth in Chinese tourists to the GCC and today we have seen more businesses eager to capitalise on the opportunities presented by the Chinese market.”

ATM 2018 will host a session in the Showcase Theatre exploring the opportunities surrounding China’s millennials, with a presentation hosted by Chloé Reuter, an expert in the Chinese luxury market and Founder of Reuter Communications.

On day two the Travel Tech Theatre will host panel discussion ‘What Middle East Businesses can do to capture the attention (and wallets) of Chinese luxury travellers’.

The panel will be chaired by Reuter and will consist of representatives from Dubai Tourism, WeChat and Emaar Hospitality.

Chinese exhibitors at ATM 2018 will include Guizhou Province and Fujian Province, Zumata, XML Holiday, DidaTravel, Toursworld, DLC and Bonotel Exclusive.

Celebrating its 25th year, ATM runs from April 22 to 25 at Dubai World Trade Centre.

Jumeirah Royal Saray

Meanwhile, a good selection of meeting and event venues will add to the first-class facilities for planners.

“This signing is a significant landmark in achieving our strategic expansion goals worldwide, and this elegant hotel will be an excellent addition to the Jumeirah Group portfolio,” said Edris AlRafi, Chief Executive Officer of Dubai Holding.

“We are very much looking forward to welcoming guests from the local community, as well as to introducing this stunning new destination to business and leisure international travellers,” he added.

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Middle East airline passenger numbers set to soar in 2018 Predicted airline growth is in line with the region’s rise in the number of business and leisure tourists The region’s business and leisure tourism market is poised to go from strength to strength with a steady increase predicted in the Middle East aviation market.

Last year saw Arab air transport grow by 9.9 percent, while profits for 2018 at Middle East airlines are tipped to hit US$600 million, double 2017 estimates.

This comes as the International Air Transport Association (IATA) forecasts seven percent growth during 2018.

The positive figures, despite challenging market conditions, come as the region’s nations put their efforts behind diversifying to attract business and leisure tourists at well-connected aviation hubs.

Aviation expert Alan Peaford, who will be appearing at this year's ATM, said: “Aviation and aerospace is thriving despite lower oil prices. Even with regional uncertainties aviation continues to grow.

Dubai International Airport

“Growth figures like these should provide an element of cautious optimism.”

The Emirates Group saw revenues of US$13.5 billion for the first six months of its 2017-18 financial year, up six percent from the same period last year. While Sharjahbased Air Arabia saw profits rise in this year’s second quarter, up 21 percent to US$43 million from the same period last year.

The total value of 152 active aviation-related projects in the Middle East reached US$57.7 billion at the end of April 2017, according to research provider BNC Network. In the GCC, Saudi Arabia accounted for the largest share of project value at 46 percent, followed by the UAE at 26 percent and Kuwait at 12 percent.

The Gulf region’s aviation projects also accounted for 72 percent of the total estimated value for all aviation projects in the Middle East and North Africa.

Annamaria Ruffini with previous SITE President Rajeev Kohli

New industry collaboration at Rome event Marking the first time the Society for Incentive Travel Excellence (SITE) and Meeting Professionals International (MPI) have partnered to host a global conference, their inaugural forum proved to be a huge success.

A platform to share industry trends, educational sessions and networking opportunities, the event, from January 12 to 14 at Rome Cavalieri, Waldorf Astoria, attracted a record number of registered attendees from more than 50 countries.

Kevin Hinton, who announced he was leaving the organisation in late January, reflected on his final conference as SITE CEO. “As past chair of MPI, I felt very proud to be part of this coming together of SITE and MPI members to share in an unforgettable experience.”

The boards of both SITE and MPI came together to announce the Treaty of Rome of the Incentive and Meeting Industry, a joint declaration of their future collaboration.

And as the forum kicked off, Didier Scaillet was introduced as the new SITE CEO effective from February, with Annamaria Ruffini named SITE President 2018.

During the forum, the SITE Global Conference 2019 was announced, which is to be held between January 11 and 13 in Bangkok, Thailand.

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Agenda _ News

This year's edition of IBTM Arabia hailed the best yet

Experts reveal tech disruptions impacting meetings

Abu Dhabi’s rising status as a major destination for business is strengthening the event’s popularity

Industry expert Rohit Talwar, CEO of Fast Future research, has outlined the three main tech advances that are set to change event planning.

Speaking ahead of his keynote session at IBTM Arabia 2018, Talwar said: “We will see far more use of Artificial Intelligence (AI). The technology will help with things like trawling for popular topics for conference content, through to identifying potential attendees who fit the ideal candidate profile.

“We’ll also see AI in customer service chatbots, and in performing detailed multi-parameter evaluations of bids from different possible locations.

“We’ll also see far greater use of technologies that enhance the multi-sensory immersive experience at events. In the near future, we’ll see entire workshops where the technology is used to create a more immersive experience. The aim will be to move away from events where delegates are spoken at to more participative and engaging experiences.”

Talwar also touched on the importance of the Internet of Things, with a growing use of sensors, cameras, and trackers to monitor flows around an event and provide deeper information.

IBTM Arabia

As Abu Dhabi continues its ascent as an important destination for meetings and events, key fixtures such as IBTM Arabia go from strength to strength.

This year’s edition saw even more highcalibre suppliers attend the meetings industry networking event at Jumeirah at Etihad Towers in Abu Dhabi, from 5-7 February.

Just some of the leading international suppliers who took part included Azerbaijan Convention Bureau, the Czech Tourism Authority, Singapore Tourism Board and the United Nations Conference Centre.

IBTM Arabia

While regional suppliers attending included Atlantis The Palm, Dubai, Fairmont Ajman, Jumeirah Group, Matrix Audio Visual Entertainment and Ras Al Khaimah Tourism Authority.

Suppliers were then set up with prematched appointments with hosted buyers from organisations including AIM Group International, ALJ – Toyota, American Express Travel Services, Continental AG, Danone and Saudi Telecom Company.

Shinu Pillai, Exhibition Manager, IBTM Arabia, said: “In such a dynamic industry, it is essential that we keep things fresh and exciting for our attendees. Abu Dhabi’s ever evolving offering ensures we can do just that, resulting in the long-term success of the event.”

He added: “When IBTM first held an exhibition in the area, in 2007, the MICE industry outside of Dubai was only in its infancy. Incentives were largely absent from a wider landscape and large-scale meetings couldn’t be supported as venues were not yet built. Now, Abu Dhabi experiences a huge level of ongoing investment and development, as new venues launch every year.

“It was important we continued to embrace local nuances and our attendees’ needs by offering a comprehensive agenda.”

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STAY | HOTEL VENUES

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• Four outdoor venues at Bab Al Shams Desert Resort & Spa blend history, style, splendor and magnificence.

VINEETHA TO CHECK

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Agenda _ News

ICCA Middle East membership rises Over the past 18 months, the organisation has swelled local ranks by more than 70 percent A series of educational initiatives, networking and advocacy drives has borne fruit with a major increase in International Congress and Convention Association (ICCA) membership seen across the region.

Hosted by individual tourism boards and convention bureaus, special ICCA Meetings Industry Development Forums were rolled out to enhance association meetings industry knowledge in the region.

ICCA also organised a series of workshops addressing a range of issues from bidding and budgeting exclusively for the

UAE association segment, to ways of developing the association knowledge of convention bureaus.

Apart from education and networking, ICCA has also played an active advocacy role in the region, working closely with the convention bureaus of Saudi Arabia, Jordan, Oman and Bahrain. The advocacy work has seen ICCA outline strategic approaches on international bidding, the engagement of local associations in the global meetings industry, as well as creating a road map to develop local and regional associations.

ICCA Regional Director Senthil Gopinath said: “The meetings industry is enjoying rapid growth thanks to the development of modern meetings infrastructure, as well as government and meeting industry willingness to enhance meetings knowledge.

“The association meetings sector is entering a new and exciting phase in this region, for both suppliers and organisers.”

The 57th ICCA Congress will be held at Dubai World Trade Centre in November, following ICCA’s 2017 Congress in Prague which saw 1,278 attendees from 80 countries.

ICCA Middle East

Overtourism and digitalisation among themes for ITB Berlin 2018

ITB Berlin

Responding to upcoming challenges and opportunities within the industry will be a major thrust of this year’s ITB Berlin.

The show, taking place from March 7 to 10 at Messe Berlin, is poised to bring together a variety of tourism industry experts with lectures, panel discussions and exclusive surveys, as well as reports on best practices.

David Ruetz, Head of ITB Berlin, said: “The show remains strongly in touch with the latest trends. We provide a forum for pressing issues such as overtourism and digitalisation, as well as topical themes such as luxury travel, technology and sustainability.”

The show kicks off with ITB Future Day and a session from leading scientists

and practitioners who will outline future scenarios within global tourism, before a session on The Revolution of Travel covering everything from driverless flying taxis to hyperloop systems and fully automated electric shuttles.

Gillian Tans, President and CEO of booking.com, will provide valuable insights into the world of hotel booking platforms with tips on how to improve strategies.

Other topics during the show include a look at overtourism and managing tourism destinations and an exploration of the sharing economy in a session from Nathan Blecharczyk, Co-Founder and Chief Strategy Officer of Airbnb.

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FRANKFURT 15–17 MAY 2018

WHAT LEGACY WILL YOU AND YOUR EVENT LEAVE BEHIND? IMEX is much loved as an annual opportunity for event planners to meet face to face with destinations, venues and hotels – to make connections, find new ideas and put plans into action.

But IMEX is driven by a bigger purpose.

We believe in meetings and events as a force for good in this world, which is why we’ve chosen the idea of Legacy as our Talking Point for 2018. Social, political, environmental, educational – what’s yours going to be?

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What’s yours going to be?

Learn something meaningful.

Make sure you register soon at imex-frankfurt.com/register

#IMEX18

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Agenda _ News

Dubai Arena poised to be major new Middle East venue The largest of its kind in the region, the 20,000-capacity event space is planned for the end of 2018 Promising to transform the emirate’s venue offering, the state-of-the-art Dubai Arena will be a dynamic multi-purpose sporting, entertainment and cultural centre when it opens at the end of the year.

The 500,000-square-foot arena, built by local developer Meraas, and run by AEG Ogden, will be the largest all-purpose, indoor, air-conditioned arena in the region.

With an enviable location, in the heart of trendy shopping and lifestyle development, City Walk, it will make the most of the latest advancements in venue design.

The space will feature automated malleable seats, which allow it to transform according to the size of the event being held.

“Dubai Arena will host famous and world-renowned athletes, artists and performers and attract tourists to Dubai all year round,” said Abdulla Al Habbai, Group Chairman of Meraas.

“It will also host large global events that have not happened as yet, due to the lack of a suitable platform for holding similar events.”

Doug Waller, Chief Operating Officer, Dubai Arena, added: “Dubai Arena will be a

clear choice for new and exciting properties looking to enter or expand their presence in the MENA region.

“Through its sponsorship, digital media and hospitality offerings, the arena provides the Middle East business sector with an attractive asset for developing brand recognition and customer engagement.

With close proximity to Dubai International Airport and Dubai Metro, the new venue is surrounded by an eclectic mix of hospitality, food and beverage, entertainment and shopping options.

Rendering of Dubai Arena

DINING FOCUS For a fresh take on business meetings, the region’s top al fresco venues are sure to impress Giardino Dubai, UAE This stand-out restaurant, at the heart of the plush Palazzo Versace Dubai hotel, is as bold and glamorous as you might expect from the renowned Italian brand.

A colour palette of green and ivory, punctuated by marble columns, sets the scene for a delicious international feast.

Contact +971 45568840 / palazzoversace.ae

The Terrace on the Corniche Abu Dhabi, UAE Making the most of its setting on the capital’s corniche, this restaurant at The St.Regis Abu Dhabi offers a charming garden terrace for spectacular views. There’s also a private dining space within the restaurant for 40 guests, while the food covers everything from Arabic to French fare. Contact +971 26944553 / theterraceonthecorniche.com

CUT by Wolfgang Puck Manama, Bahrain One of the city’s top restaurants, this celebritychef led venue also boasts some of the most sensational views in town. Located at Four Seasons Bahrain Bay, sweeping views of the Manama skyline lend a stellar backdrop to the first-class food, which offers the very best steaks, fish and fresh seafood.

Contact +973 17115000 / wolfgangpuck.com

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sourcemiddleeast.com

DIARY DATE DUBAI WORLD CUP MARCH 31, 2018

DINE J&G Steakhouse After a day at the races, this restaurant at The St.Regis Dubai in Business Bay is the perfect place for a classy dinner. Dark wood and leather finishes add to the sophisticated atmosphere, while the food is outstanding.

Steaks are obviously a top choice with meats sourced from farms around the world.

Visit: jgsteakhousedubai.com

STAY The Meydan Hotel With five-star luxury and an enviable location that couldn’t get any closer to the racing action, this plush hotel is one of the city’s best. Overlooking the track, the property is also within easy reach of Dubai attractions.

Event space includes a grand 450 square-metre ballroom.

Visit: meydanhotels.com

The UAE’s racing season comes to a close in spectacular fashion with Dubai World Cup. Famed as the richest day in horse racing, with an overall prize purse of US$30 million across nine races, the event is the pinnacle of Dubai’s events calendar. Held at the impressive Meydan Racecourse and Grandstand, there are excellent options for private and corporate gatherings at the heart of all the action. Among the spaces available are 74 luxurious Grandstand Suites, ideal for entertaining guests with excellent views of the track, entertainment and gourmet food. Each suite can cater to between 10 and 500 people, and also boasts private terraces and dedicated staff for a day to remember. Visit: dubaiworldcup.com

PLAY La Perle by Dragone The region’s first resident show, at Dubai’s Al Habtoor City, makes for a sensational night’s entertainment. The brainchild of Franco Dragone of Cirque du Soleil fame, this water-themed extravaganza sees hundreds of performers take to a special aqua stage to showcase incredible aerial and acrobatic stunts.

Visit: laperle.com

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2/7/18 5:18 PM

News _ Agenda

SPOTLIGHT QUICENO ART

From your range of services, which are most in demand and why?

“We cover a wide spectrum of entertainment options but some of our most popular tend to be the slightly more edgy, from body artists and speed painting to live art installations.

More and more, people are looking for something a bit different.”

A CR EATIVE TOUCH Đorde Lazović, Partner at event and entertainment company Quiceno Art reveals the firm’s exciting plans for the future

What are some of the challenges you face within the current market?

“The main challenges we face, like most in the market at the moment, are financial. But we maintain high standards regardless, as this is part of our success and ethos as a company.”

PR & marketing

Decoration, props and design

Media Support services

Entertainment

Venues and catering

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What are some of the main events you have provided entertainment for, both locally and internationally?

“We have been fortunate enough to have provided the entertainment and talent for some of the region’s biggest events, from Dubai World Cup to the Formula 1 Etihad Airways Abu Dhabi Grand Prix. They are obviously very important events for us.”

2017/18

Can you tell us how Quiceno Art started out?

“We debuted in the market in 2011 at a time when we spotted that there was a real niche out there to lift up the quality of entertainment products. We saw a lot of unprofessional and poor quality products, and decided that there would be space for an artistic company like ours.

AV and staging

F1 in Abu Dhabi

Event and destination management

What are your plans for taking the company forward?

“We are excited about the future, and want to remain a small boutique company who always provides the best quality, that’s really important to us. In terms of our own development, we are concentrating a lot on spending more time on conceptual work, from the initial stage of planning an event.”

2017/18 sourcemiddleeast.com

8/13/17 4:16 PM

The ultimate guide for event organisers in the Middle East links leading buyers and suppliers in one easy reference book.

Visit sourcemiddleeast.com

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News _Global

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International view Industry happenings from around the globe

1 / United States

2 / Thailand

3 / Oman

Memphis Convention Center set for US$175 million expansion

The country’s convention bureau has launched two new mobile apps

Oman Convention Bureau kicks off 2018 with two major congress wins

The Memphis Cook Convention Center is undergoing a major overhaul, with construction which started in January expected to be complete by Q4 2019. The project has been planned to coincide with the city’s bicentennial year as part of the Bicentennial Gateway 2019. Located in the heart of downtown Memphis, the revamp will see the existing footprint of the building expanded to include new outdoor terraces and glass-enclosed concourses. It will bring the total number of flexible breakout rooms to 52, while a secondary space will easily convert to a 40,000 square foot ballroom.

To expand its digital presence, Thailand Convention and Exhibition Bureau (TCEB) has unveiled two new apps. Smart BIZ Event and Smart BIZ Organizer are set to improve logistics within Thailand’s MICE industry.

Smart BIZ Event offers a one-touch registration system and comprehensive event information, while users can also receive e-copies of event materials, such as floor plans and speaker information, by simply scanning a QR code. Smart BIZ Organizer also uses QR-code scanning to help organisers checkin attendees and provides post-event analytics. Both apps are free to download.

Showing the strength of the sultanate’s meetings and event industry, Oman Convention Bureau has won the World Hospital Congress in 2019 and the Royal Congress of Obstetricians and Gynaecologists in 2020, taking the tally to 11 confirmed conferences. The World Hospital Congress is expected to attract 1,000 delegates and generate more than US$2 million. While the Royal College of Obstetricians and Gynaecologists’ World Congress is expected to welcome over 2,500 delegates.

Khalid Al Zadjali, Director of Oman Convention Bureau, forecasts the 11 confirmed conferences are worth US$40 million.

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4 / South Korea

5 / United Kingdom

6 / India

Incentive travel on the rise in the East Asian nation

Flagship London venue is all set for a successful 2018

Karnataka International Travel Expo makes its debut

The number of incentive travel tourists who visited South Korea in 2017 has shown a major rise, increasing by 25 percent year-on year to 183,307. The jump in numbers reflects a wider upward trend in the sector across the South East Asian market. Breaking down the figures, increases were seen in incentive travel visitors to South Korea from Vietnam with a 91 percent rise, the Philippines at 129 percent and Malaysia showing a 27 percent increase. Last year, Korea Tourism Organization (KTO) launched a new corporate meetings and incentive programme with several road shows overseas.

The QEII Centre is forecasting its best financial year to date, with its annual budget already met. Located in London’s prestigious Westminster district, the venue boasts 32 flexible events spaces able to accommodate up to 2,500 delegates. The centre is forecasting a year-on-year increase in room hire of 15.5 percent in 2017/18. A jump in turnover across the board of more than 18 percent will make 2017/18 the centre’s best performing year in its 31-year history. This follows a £15million refurbishment in 2013. Looking ahead to the 2018/19 financial year, the centre is already £1.3million ahead in bookings year on year.

Scheduled to take place from February 28 to March 2 at Bangalore International Exhibition Centre (BIEC), the Karnataka International Travel Expo is set to showcase the best of the South West Indian state. Poised to be the largest B2B travel event in India, the show will bring together more than 400 registered buyers and media from over 25 countries.

Over 1,000 delegates are expected to attend 10,000 pre-matched appointments at the event which also offers educational forums and networking opportunities. Karnataka is home to UNESCO World Heritage Sites, a variety of wildlife and a pristine coastline.

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Agenda _Leading venues

MAKE A STATEMENT From stunning settings to out-of-the-box ideas, the region’s dynamic venues guarantee a spectacular event

ANANTARA THE PALM DUBAI RESORT With 2018 poised to take the trend for experiential events even further, this stunning retreat-style property, at the heart of one of Dubai's most famed attractions, ticks all the boxes for planners looking to stay ahead of the curve.

Leaving traditional boardroom settings far behind, the fivestar resort boasts a stunning location on the eastern crescent of paradise isle Palm Jumeirah.

The plush hotel offers stand-out touches at every turn, with a winding lagoon snaking its way past luxurious villas, to stunning views of the Dubai skyline and Arabian Gulf. The resort is also home to the country's first overwater villas. Aside from the property’s excellent offering for business guests, planners

can choose from a selection of impressive event spaces. Whether arranging a private meeting for top executives in one of the hotel’s boardrooms to a grand gala for up to 250 guests in the light and airy Palm Ballroom, the in-house team of event co-ordinators are on hand to make sure every detail goes to plan. The enviable location also offers an incredible choice of team building activities, from kayaking to stand-up paddle boarding. The resort also offers professional cooking classes, and plenty of options for down time, from a relaxing hammam experience to taking a dip in the infinity or lagoon pools. There is also a choice of six restaurants and bars.

For more information, visit dubai-palm.anatara.com

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01 to 03 Anantara The Palm Dubai Resort

PLANNERS CAN CHOOSE FROM A SELECTION OF IMPRESSIVE EVENT SPACES 02

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JW MARRIOTT MARQUIS DUBAI It doesn’t get much more impressive than welcoming delegates to an event at the tallest hotel in the world. At 72 storeys, this sleek five-star property boasts a location that is second to none, right in the heart of the city’s Business Bay. The futuristic design of its twin towers is a major feature on Dubai’s famous skyline, overlooking Dubai Canal and boasting Burj Khalifa views. The hotel is an excellent choice for business guests, just minutes from one of the region’s biggest commerce hubs, Dubai International Financial Centre, and boasting 14 restaurants, bars, a luxurious spa and health club. The Executive Floors offer express check-in, a private executive lounge, high-speed internet and secretarial services.

For planners, JW Marriott Marquis Dubai boasts 32 event rooms comprising 80,000 square feet of versatile venue space. Options include the spectacular Dubai Ballroom, which can welcome over 1,550 guests and can be divided into three for smaller

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gatherings. Complete with sparkling chandeliers, creative lighting and sleek, modern décor, the dynamic ballroom is kitted out with the very latest audio-visual technology. Of course, if you really want to ramp up the wow factor at an event, drive a supercar right into the heart of the ballroom.

Other potential venue choices at the hotel include three majlis spaces, four executive boardrooms and a pool deck. For more information, visit marriott.com 04 & 05 JW Marriott Marquis Dubai

IF YOU REALLY WANT TO RAMP UP THE WOW FACTOR AT AN EVENT, DRIVE A SUPERCAR RIGHT INTO THE HEART OF THE BALLROOM

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Agenda _Leading venues

06 & 07 Manarat Al Saadiyat

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MANARAT AL SAADIYAT Bringing plenty of local culture to proceedings, Manarat Al Saadiyat is an important arts hub that is also a fantastic option for business events. Home to regular exhibitions organised

by Abu Dhabi’s Department of Culture and Tourism, the space also offers an introduction to the exciting projects that form Saadiyat Cultural District, from the recently opened Louvre Abu Dhabi to the muchanticipated Guggenheim Abu Dhabi. Excellent venue options at Manarat Al Saadiyat promise an event with plenty of cultural credentials. At a sprawling 15,400 square metres, the expansive space includes four galleries, the 1,800 square-metre

Events Garden, an auditorium and a conference room. In addition to the event spaces, contemporary dining venue Fanr restaurant offers regional and international cuisine with capacity for up to 250 guests both indoors and at an al fresco courtyard. The UAE Pavilion, a unique private event space designed by Foster + Partners to resemble an Arabian sand dune is also within easy reach.

It was originally built for Expo 2010 in Shanghai, before being transported to Abu Dhabi and pieced back together again at its permanent home beside Manarat Al Saadiyat.

For more information, visit saadiyatculturaldistrict.ae

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MANARAT AL SAADIYAT IS AN IMPORTANT ARTS HUB THAT IS ALSO A FANTASTIC OPTION FOR BUSINESS EVENTS

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DUBAI PARKS AND RESORTS Keeping the focus on immersive events that stand out from the norm, Dubai Parks and Resorts takes a different approach to its MICE offering. The entertainment destination – comprising three theme parks and a water park – has an impressive roster of customisable event spaces, in addition to over 100 rides and attractions. Venue options include theatres with stateof-the-art technology, four conference rooms, and grand ballrooms. Motiongate Dubai’s Hollywood Theatre is the perfect pick for an event for movie lovers. The 1,000-seat theatre has advanced projection screens for anything from a corporate presentation to a film premiere.

Bollywood Parks Dubai also boasts multiple options including the 1,200-capacity Dabanng Theatre. For planners looking to arrange an al fresco gathering, Riverland Dubai has a trio of outdoor plazas to choose from.

Riviera Plaza, the largest of the three at 2,400 square metres, has views of the river and can be divided into smaller areas ideal for anything from concerts to

business meetings. Elsewhere, the park’s Polynesian-themed Lapita Hotel and Resort offers 11 meeting spaces as well as a 710 square-metre ballroom with capacity for 1,000 guests.

Bespoke ride experiences are also available for a novel event idea. Hire out an entire ride at Bollywood Parks Dubai, Motiongate Dubai, LEGOLAND Dubai or Riverland Dubai.

For more information, visit dubaiparksandresorts.com

08 to 11 Dubai Parks and Resorts 08

VENUE OPTIONS INCLUDE THEATRES WITH STATE-OF-THE-ART TECHNOLOGY, FOUR CONFERENCE ROOMS, AND GRAND BALLROOMS

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Agenda _Leading venues

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YAS CONFERENCE CENTRE As the home of sporting spectacle, the Formula 1 Etihad Airways Abu Dhabi Grand Prix, it’s no surprise that Yas Marina Circuit is also the location for one of Abu Dhabi’s most cutting edge new venues.

Since its debut in 2017, Yas Conference Centre (YCC) has made its mark on the region’s events scene, leading the way with its fresh approach. Creative meeting spaces are colourful and inviting, complete with quirky seating, vibrant lighting, state-of-the-art technology and

offering the latest F&B concepts.

Able to host up to 1,200 guests, flexibility is built right in and YCC can be divided into three separate zones that can be opened up for a plenary, or booked to host three different sessions simultaneously.

Covering 1,177 square metres, YCC can of course also be used as one grand space for gala dinners and large-scale conferences. Chic rooftop venue Luna Lounge adds to the impressive offering with amazing 360-degree panoramas

IT’S NO SURPRISE THAT YAS MARINA CIRCUIT IS ALSO THE LOCATION FOR ONE OF ABU DHABI’S MOST CUTTING EDGE NEW VENUES 12 to 15 Yas Conference Centre

of the F1 track, Yas Marina and Yas Viceroy hotel to lend a backdrop like no other. It's the perfect choice for receptions and parties, able to welcome up to 1,200 guests in a cocktail setting. The full spectrum of conference and event facilities here can be tailored to the specific needs of each event with the Y-Solutions in-house team dedicated to delivering inspiring events that will leave attendees with an experience to remember. For more information visit yasmarinacircuit.com

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16 to 18 Palazzo Versace Dubai

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PALAZZO VERSACE DUBAI Any event at this palatial property on the edge of Dubai Creek is guaranteed to deliver plenty of wow factor. Palazzo Versace Dubai is as grand as you might expect from the ostentatious Italian design house, and the stage is set for an event to remember as soon as guests step inside the golden marble lobby complete with shimmering chandeliers and a spectacular tiled mosaic of the Versace Medusa motif. Vivacious design touches throughout the property extend to the standout meeting and event spaces, of which the Gala Ballroom marks the epitome of Versace’s creative flair. A series of striking features present a stunning venue for

up to 900 guests for an array of occasions. Walls adorned with elaborate peacock designs set the space apart, while a purple and gold colour palette adds to the regal feel. The ballroom is perfect for everything from awards functions and fashion shows, to corporate gala dinners.

There’s also an in-house event planning team to help fine-tune each and every detail. Elsewhere at the hotel, the impressive offering continues with three meeting rooms, a self-contained conference centre and a further three executive meeting rooms within the Business Centre where a terrace overlooks Dubai Creek. For more information, visit palazzoversace.ae

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THE GALA BALLROOM MARKS THE EPITOME OF VERSACE’S CREATIVE FLAIR / 27

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Comment

Business events meet politics for a new global dynamic The turning tide of international events presents challenges, but also opportunities, for the meetings and events industry

by Rod Cameron

Meetings and conventions – where they are held and how they approach gathering together their content – are affected by many different factors, including the influences of global and regional politics. In the face of a lot of political disruptions this past year – from Brexit to the US Presidential election and the promise of more dislocations in a number of European countries – it is not unreasonable to wonder what impact all this may have on our business prospects and even the future of the industry.

But already there are a lot of reasons to believe that the shifting global relations causing so much concern in many circles may well have a minimal effect, or potentially even be beneficial to, the meetings industry. For one thing, impacts on global markets – which generally don’t like shocks or uncertainty of any kind – were much less dramatic and shorter-lived than anyone expected, with any initial reactions quickly absorbed and readjustment and recovery underway within days, if not hours, of the initial shocks. This doesn’t mean that effects won’t be felt, but whatever the final balance turns out to be, it will be years in the making, with a lot of bumps to be expected in the meantime as situations play out.

It’s worth keeping in mind, however, that the meetings industry responds to some very different forces. To begin with, a very large proportion of events are in fact local or regional, and these make for a very stable base of activity in any destination. At the same time, many events on rotation are driven by academic and professional needs rather than business ones, and these are unlikely to be much affected, just as association events were practically untouched by the

Rod Cameron is Executive Director at the Joint Meetings Industry Council (JMIC), an organisation that represents the combined interests of 15 international meetings industry associations, including AIPC. In addition to his role at JMIC, Rod is also President of Criterion Communications Inc., a strategic management consultancy based in Vancouver.

global financial crisis which unfolded within recent memory.

Secondly, factors important to most planners and their respective organisations are unlikely to be much influenced by local or regional politics. The selection criteria when it comes to organising conferences and events is generally based on where events feel they need to go in order to respond to the distribution of markets and members, the potential for new markets and members and, increasingly, the opportunities to link up with institutions and programmes that respond to the priorities set by the organisations in question – none of which are going to be particularly influenced by political changes taking place on a global scale.

Other factors – such as the quality and attractiveness of the destination product itself, including the meeting facilities, the complementary hotel product and the availability of other amenities essential to the delivery of a great event – are once again unlikely to be impacted by much wider political issues.

Another key site consideration – certainly since the belt-tightening that accompanied the last global recession – is cost structure, and here there may actually be benefits accruing to some. In destinations where there is a currency impact, for example, this may actually create an advantage as

organisers see opportunities to get access to desirable destinations at discount prices and there is often even further potential for more beneficial tax arrangements depending on how this factor plays out in the future.

Finally, there may even be a silver lining effect to be had here; already, academics, researchers and associations with international connections are reacting to travel restrictions in certain countries with wellarticulated arguments around the value of meetings to their respective areas, and overall to the global advancement necessary for maintaining economic progress.

This situation is in fact mobilising an influential group of people that has not always been a staunch defender of the industry, and those voices may be even stronger than ours in raising the alarm and reversing some of the more drastic tendencies being seen when it comes to restrictions on travel proposed lately.

So, a looming catastrophe? Not likely.

In the end, meetings and conventions will mostly do what they have always done – create valuable forums for people to exchange knowledge and support the advancement of business and their respective professions. In that regard, their role may turn out to be a force for good where it’s most needed – helping to bridge the gaps created by changing political alignments.

“MEETINGS AND CONVENTIONS WILL MOSTLY DO WHAT THEY HAVE ALWAYS DONE – CREATE VALUABLE FORUMS FOR PEOPLE TO EXCHANGE KNOWLEDGE” AIPC represents a global network of more than 185 leading centres in 59 countries, with the active involvement of more than 900 management-level professionals worldwide. It is committed to encouraging and recognising excellence in convention centre management, based on the diverse experience and expertise of its international representation, and maintains a variety of educational, research, networking and standards programs to achieve this. AIPC also celebrates and promotes the essential role of the international meetings industry in supporting economic, academic and professional development, and enhancing global relations among highly diverse business and cultural interests.

For further information, please contact marianne.de.raay@aipc.org or visit www.aipc.org

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Comment

Stay safe and enjoy the event A host of changing geo-political factors around the world mean that the important issue of event security is more in the spotlight that ever before

by Annamaria Ruffini

The complexity of today’s world has compelled us to re-evaluate the way we live, rethink our priorities and reflect on the complicated balance between freedom and security in our personal and professional lives. Fifteen years ago, I was involved in the organisation of the G8 summit in Italy.

At the time I would never have thought that all of the specialist training and the protocols that were established for managing that event would someday be applicable in a daily work setting.

In the past, problems that could arise have included strikes, sudden schedule changes for the arrival of a head of state for example, the cancellation of flights, or natural disasters. You only had to think about hiring reliable vendors, making sure they were appropriately insured and checking that all updates were implemented correctly. Today, it is has never been more critical that event planners know how to organise and co-ordinate security, particularly for phenomena that are more complicated and global in scope such as the hypothetical scenario of a terrorist attack in a city or at an airport.

“IT IS HAS NEVER BEEN MORE CRITICAL THAT EVENT PLANNERS KNOW HOW TO ORGANISE AND CO-ORDINATE SECURITY”

Annamaria Ruffini CIS, CMP is President, Society for Incentive Travel Excellence (SITE), as well as President and CEO of Events In & Out S.R.L., Rome, Italy

So, how do event planners best address the needs of clients who may directly or indirectly suffer the consequences of these types of phenomena?

Here are some basic considerations to keep in mind: have a plan in place for all staff members and suppliers that will serve as a blueprint on how to handle any type of crisis.

Provide adequate training so that everyone is prepared and knows what to do in any type of emergency. Information sharing and raising awareness of security standards across the board will also help mitigate material damages and the impact on participants.

Over the last two years, my company has worked hard to organise an international conference that brought together executives from the world’s largest insurance companies. The goal was to provide exclusive and prestigious venues that would allow the programme to be conducted with the utmost discretion. The venues were chosen on the basis of aesthetics, exclusivity and confidentiality and the choices turned out to be crucial for managing event security.

Working closely with local security personnel, we communicated the details of each day’s schedule to the national police and continually provided the client with updates regarding the importance of security personnel presence during all phases of the event. Security was managed discreetly, requiring significant work behind the scenes so that the attendees felt safe and the overall tone of the event was unaltered, which is an important balance to strike. Choosing experienced, discreet and professional event vendors and using the client’s own staff and

internal security helped us to ensure that the event was operated successfully, from start to finish.

Out with physical event security, another major consideration should also now be cyber security. It is extremely important to safeguard information and sensitive data being communicated via email or on an event website. In the case of the insurance conference, none of the schedules or event reminders contained any specific details that could be intercepted and used in ways that would endanger the safety and security of the participants.

For events abroad, I always recommend relying on local suppliers who know the destination and, in the case of a problem or a sudden risky situation, are in a position to resolve it quickly with an innovative solution backed by expert, local knowledge. Based on more than 25 years of experience, I could choose to work directly with the facilities and infrastructure in the host country. However, it is precisely because of my experience that I always choose to collaborate with colleagues at the event site and rely on local experts to provide enhanced security to ensure the event’s overall success.

We have at times been often challenged by clients who have preferred to save money on safety in favour of investing in other aspects that would impress attendees such as staging, speciality entertainment, gourmet food etc.. Although security can be costly and can affect an overall budget, I always say to my clients that it is always preferable to have fewer extravagant touches, rather than hold an unsafe event.

SITE, the Society for Incentive Travel Excellence, is the only global organisation dedicated to strengthening and supporting the incentive travel industry. Over the last 40 years, SITE has grown to more than 2,000 members in 90 countries with 29 local and regional chapters. Incentive travel is not a luxury – it’s a necessity.

For further information, visit siteglobal.com.

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Comment

Opportunity for associations in the Middle East With a tailored approach, the conference industry is ripe for growth in the region

by Ajay Bhojwani

In today’s globalising world, a significant part of the revenue of many international and regional associations comes from their overseas membership and customer base as well as various educational activities and conferences outside of their domestic market.

Associations with global ambitions are often challenged in the way they operate when they transition into new markets.

When expanding globally, every association puts their best foot forward. This often means they base their business strategy and expansion plans on growing their membership, organising conferences and events, or alternatively selling their products and education programmes. The Middle East, as a region, is no different from a lot of emerging markets around the world and has its own unique requirements and preferences when it comes to such business engagements.

A young market with a transient and moving population, especially in key countries in the Gulf, the Middle East region is where the demand for education and learning products continues to be high. Whilst the online learning environment is a big seller, the region still leans towards more face to face interactions, which also comes from a culture of building personal relationships with everyone you engage with in business.

Whilst Arabic is the language of the region, most of the business is done in English, which makes it easier for associations, especially out of Europe and the US, to penetrate the region with their products, membership and other offerings. Business is still done in a very personal manner and relationships are key to success. The notion of handshake agreements, which has been a way of doing business for decades, continues today.

Ajay Bhojwani is Managing Director at MCI Middle East

As the oil prices continue to be low, several nations in the region have defined a new way forward for themselves and are working towards building economies of the future that are less dependent on oil. Most countries in the region have mapped out a new forward strategy for themselves, such as Dubai’s Tourism Vision 2020, the Abu Dhabi Economic Vision 2030 and Saudi Vision 2030, while several more countries such as Oman and Jordan have also followed suit. Each strategy is aimed at developing the economy with more of a focus on the business that drives their agenda, looking at a range of industries from technology and healthcare, to education and finance.

It is of utmost importance for associations to link to these long-term visions set by the economies and work closely with the government entities as they look at widening their reach in the region. A lot of these cities today realise the importance of having international associations bring in best

“AS THE LOCAL ASSOCIATIONS CONTINUE TO GET STRONGER IN MIDDLE EAST AND BE THIS DRIVER OF CHANGE, INTERNATIONAL AND REGIONAL ASSOCIATIONS WILL NEED TO WORK CLOSELY WITH THEM AND IN FACT SUPPORT THEM IN THIS JOURNEY OF CHANGE”

practices and education to strengthen the various sectors they represent and hence have created various government policies to encourage such business engagements. One such venture is the Dubai Association Centre, launched by the government of Dubai to assist and support international and regional associations in setting up their business in the emirate, whilst catering to the entire region by running various programmes.

Another important issue for associations is making sure their offerings are customised to the region, which for the Middle East is even more critical as a lot of the economies are still in their early days of development whereas some are quite advanced. Hence, the ability to alter the offering and customise it to the country and then to each economy becomes vital.

Furthermore, as we move forward, societies will realise that meetings, conferences and events are a platform but the main driver is the community, and associations are integral in forming and bringing these communities together. As the local associations continue to get stronger in Middle East and be this driver of change, international and regional associations will need to work closely with them and in fact support them in this journey of change which will be mutually beneficial.

Countries in the region like Saudi Arabia, Kuwait and many more will continue to open their doors wider for this change, while digitisation – which is an enormous driver for change – will continue to be adapted more and more into the way we do business. Associations today need to ensure this is part of their strategy when building relationships in these countries.

This article was provided by the International Association of Professional Congress Organisers, author Ajay Bhojwani, Managing Direction, MCI Middle East. MCI is an independent, privately held company, with headquarters in Geneva, Switzerland with 64 offices in over 32 countries across Europe, the Americas, Asia-Pacific, India, the Middle East and Africa delivering projects for clients all over the world. IAPCO represents today 120 companies comprised of over 5000 professional congress organisers, meeting planners and managers of international and national congresses, conventions and special events from 41 countries. www.iapco.org.

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EASTERN MANGROVES HOTEL & SPA BY ANANTARA

My pitch _Eastern Mangroves Hotel & Spa by Anantara

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A WARM WELCOME Boasting a palatial-style setting in the heart of the UAE capital, Eastern Mangroves Hotel & Spa by Anantara has both business and leisure covered

As the meetings and events industry continues to evolve with the emphasis more than ever before on the overall experience, venues take on a new significance as planners seek out options with plenty of wow factor. At Eastern Mangroves Hotel & Spa by Anantara, there’s no shortage of show-stopping features that promise an unforgettable event, while business guests have a premium go-to address in the heart of the capital.

The enviable location of this plush, five-star property is a significant part of its appeal. Overlooking the Arabian Gulf and Abu Dhabi’s famed mangroves, this city hotel effortlessly blends natural wonders with urban edge.

Wael Soueid, Area General Manager Anantara Abu Dhabi, says: “Our hotel stands out thanks to its location, close to Abu Dhabi International Airport, the business district and Abu Dhabi National Exhibition Centre.

“Unique design touches also set the property apart with stylish guest rooms which blend both Western and Emirati influences, while picturesque views of the mangrove lagoon and Abu Dhabi skyline are hard to beat.

“For planners, our state-of-the-art conference and meeting facilities cater to events of all shapes and sizes, making it easy to tailor the spaces to specific requirements.

“Eastern Mangroves Hotel & Spa by Anantara is the perfect location for any event with a range of options to choose from. The Mangroves Ballroom is a grand venue that can hold up to 460 guests, while we have five fully-equipped meeting rooms, as well as a meeting room with its own private terrace.

“For planners looking for the traditional touch, we have a Majlis venue for 20 guests, while the Pool Deck overlooks the lush mangroves in a space which can welcome up to 600 guests.”

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01 Meeting room 02 Eastern Mangroves Hotel & Spa by Anantara

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“FOR PLANNERS, OUR STATE-OF-THEART CONFERENCE AND MEETING FACILITIES CATER TO EVENTS OF ALL SHAPES AND SIZES, MAKING IT EASY TO TAILOR THE SPACES TO SPECIFIC REQUIREMENTS” / 35

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My pitch _Eastern Mangroves Hotel & Spa by Anantara

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The property also boasts an in-house events team on hand to cater to all event requirements, working with planners to help craft a truly tailored and standout event experience.

Soueid says: “Our dedicated events team is on hand to help with any and all requirements across a wide variety of events, whether that’s an exhibition, conference or wedding.”

Beyond the outstanding events facilities, Eastern Mangroves Hotel & Spa by Anantara is also one of the capital’s top accommodation

options for business visitors to the city with a host of impressive facilities.

Choose from 222 guest rooms and suites, which boast either views of the city, or mangrove lagoon, while Arabian artwork and design touches from the region set the scene.

With five restaurants and lounges, there are plenty of opportunities to network while in town.

A stand out is Pachaylen, which has earned a reputation as one of the best Thai restaurants in the city. Elsewhere, Ingredients is another top choice bringing together flavours from all over the world.

The hotel also boasts a state-of-the-art gym, infinity pool and the exceptional Anantara Spa complete with hammam for those looking to unwind or stay in top shape, while the business centre is a high-tech hub.

The Kasara Executive Rooms and Suites take the experience for business guests to the next level, with benefits including personalised check-in, priority reservation at the hotel’s restaurants and bars, concierge service, and access to the Kasara Executive Lounge where drinks and snacks are served throughout the day.

There is also an excellent offering for incentives with a range of unforgettable activities and excursions from the hotel. An on-site marina gives access to the area’s canals, which are ideal for sailing, bird watching and wildlife activities.

“OUR TEAM IS ON HAND TO HELP WITH ANY AND ALL REQUIREMENTS ACROSS A WIDE VARIETY OF EVENTS”

03 & 04 Ingredients restaurant 05 Impressions outdoor space 06 Tides meeting room 07 Majlis 08 Hammam 09 Pre-function area

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FAST FACTS Opened: June 2012 FEATURES Eastern Mangroves Hotel boasts the grand 560-square-metre Mangroves ballroom, five Tides meeting rooms, a majlis and fully equipped business centre. There are also five restaurants and lounges to choose from, a fitness centre, luxurious spa and picture perfect infinity pool.

While a range of options which are ideal for group activities with a difference include cooking classes, kayaking through the mangroves, watersports and yoga.

With such a robust offering for business visitors to the capital, the property is set to make the most of its fantastic location and facilities by adding even more for planners to choose from in the months ahead.

Soueid says: “Looking to the future, we are keen to build further on what we have for MICE at the property.

“We will be introducing a unique new meeting venue called The View. Located on the sixth floor of the hotel, directly overlooking the infinity pool, mangrove lagoons and Abu Dhabi skyline, the space will offer something truly spectacular when it comes to venues with a difference to choose from in the city.”

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LOCATION The property is located in the heart of the city’s Eastern Mangroves district, within easy reach of Abu Dhabi International Airport, just 15 minutes away.

ACCOMMODATION There are 222 plush rooms and suites here, all boasting stunning views of either the mangrove lagoon or city skyline. The plush interiors offer traditional design touches inspired by the region while classic earthy tones with turquoise hues perfectly complement the rich fabrics and ambient lighting. Modern interpretations of the mangroves are reflected throughout each welcoming room.

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“LOOKING TO THE FUTURE, WE ARE KEEN TO BUILD FURTHER ON WHAT WE HAVE FOR MICE AT THE PROPERTY AND WILL BE INTRODUCING A UNIQUE NEW MEETING VENUE CALLED THE VIEW”

UNWIND Anantara Spa offers a serene sanctuary to relax and unwind with eclectic treatments, which draw from Middle Eastern and Thai traditions.

Luxurious facilities include 15 treatment rooms, three couple’s suites, two Vichy shower rooms and a dedicated slimming room. There is also a traditional Turkish hammam, as well as a sauna and steam rooms.

Specialist products used include British skincare brand Elemis.

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2/7/18 5:16 PM

Review_ IBTM Arabia

CAPITAL GAINS This year’s IBTM Arabia made a triumphant return, with an edition that proved to be the best yet

As Abu Dhabi’s status as a top destination for meetings and events continues to grow, leading industry event IBTM Arabia added to the buzz surrounding the city.

Presenting its strongest offering to date, the annual event for MICE professionals saw hundreds attend over the three days at the capital’s plush Jumeirah at Etihad Towers hotel.

This year saw an increase in the number of top international hosted buyers thanks to a new enhanced Hosted Buyer programme, which has been adopted across IBTM’s portfolio. The programme sees the IBTM team pre-select and qualify hosted buyers,

allowing IBTM to be even more targeted in ensuring only the highest calibre of hosted buyers are in attendance.

During this year’s successful show, some of the world’s top companies were represented, with hosted buyers from American Express Travel Services, Bayer Pharmaceuticals, Continental AG, Danone, Firmenich and GSK. Shinu Pillai, Exhibition Manager, IBTM Arabia, explained: “We’ve listened to what our customers want and, as a result, have implemented a number of enhancements to deliver the most effective backdrop for doing business and to ensure time is very

well spent with us. We have extended the Knowledge Programme to include additional presentations and a panel session and have consolidated the Discovery Day activity to maximise time spent together as a complete group.

“On the back of implementing IBTM’s enhanced Hosted Buyer programme and introducing a one-day attendance option for domestic event planners, we got an incredibly high calibre pool of international Hosted Buyers joining us for our 2018 edition and we’re confident that there’s exceptional scope for great business to be done even

All images: ibtm Arabia 2017 & 2018

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5-7 February 2018, Abu Dhabi

“WE’VE LISTENED TO WHAT OUR CUSTOMERS WANT AND, AS A RESULT, HAVE IMPLEMENTED A NUMBER OF ENHANCEMENTS TO DELIVER THE MOST EFFECTIVE BACKDROP FOR DOING BUSINESS”

after the event as a direct result of meetings at IBTM Arabia.”

IBTM Arabia provides hosted buyers with a personalised schedule of 2,700 one-to-one meetings with a hand-picked selection of leading suppliers. The event’s ‘pod’ format ensured disruption-free meetings while the bespoke ‘matchmaking’ software created a diary of mutually matched appointments.

With networking a key element throughout the show, 12 events were held to bring attendees together, including the White Party at Beach Rotana Abu Dhabi and a sophisticated cocktail party on the last evening.

This year’s edition also saw a major focus on education with a packed Knowledge Programme covering the very latest industry talking points.

Keynote speaker, Rohit Talwar, global futurist, author and CEO of foresight firm Fast Future provided invaluable insights on how the MICE

industry can anticipate, respond to and benefit from a world of constant change. The engaging programme also included a panel session on destination competitiveness, led by representatives from the ICCA (International Congress and Convention Association).

On IBTM Arabia’s final day, a session by Albert Dias, Chief Technology Officer and co-founder of the UAE’s first full-service OTA musafir.com explored how embracing an intelligent approach is crucial for companies who must remain relevant in an era of constant change.

The event kicked off with a Discovery Day which introduced hosted buyers and suppliers to some of the highlights of Abu Dhabi, whilst giving them the opportunity to network.

IBTM Arabia attracts elite attendees from more than 30 countries each year, with more than 2,000 pre-planned meetings. For more information on IBTM Arabia, visit ibtmarabia.com

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2/7/18 5:15 PM

Preview_ ATM

DECADES OF SUCCESS Marking its 25th anniversary, this year’s edition of Arabian Travel Market celebrates the major milestone and looks to the future

As one of the most important events on the UAE’s annual calendar, Arabian Travel Market has been bringing together leading lights in the travel and tourism industry for more than two decades. Offering important insights, thought-provoking analysis and stimulating debate, the premier trade show has facilitated countless business deals and acted as an important industry platform since its very first edition in 1993. Now, 25 years later, both the show and its host city Dubai are of course greatly changed and to mark the milestone, this year’s edition looks back at the successes, with a focus on the years to come.

Simon Press, Senior Exhibition Director, ATM, says: “The tourism industry in the GCC has grown ten-fold and more since we first opened our show doors 25 years ago.

“The developments have been incredibly impressive. We have tallest buildings and tallest hotels; revolutionary transport infrastructure; theme parks and leisure attractions that are the envy of the rest of the world.

“With a host of top speakers lined up and panel sessions for ATM 2018 we will be looking back on the tourism revolution in the Middle East over the last quarter of a century and also forecasting what lies ahead for the industry, with continuing geopolitical tensions across the globe, economic uncertainties, huge technological advances and, of course, the increasing trend of responsible tourism.”

Marking the show’s anniversary edition, seminar sessions will look back at 25 years in the region’s hospitality industry, with predictions for what the coming two decades will bring. Adding to the celebratory atmosphere will be a special 25 year café on the show floor complete with images from down the decades and a social media area where attendees can stop for a selfie.

This year’s show theme is responsible tourism, which encompasses everything from eco-travel to preserving the past, appreciating local culture and strategies to safeguard

Simon Press, Senior Exhibition Director, ATM

the future. A host of special sessions on the Global Stage, as well as workshops and seminars, will delve into the topic to take an in-depth look at a global travel trend that is worth billions of dollars.

Picking up the thread across all four days, responsible tourism expert Harold Goodwin will deliver daily sessions on various aspects of the topic. The World Travel Market Responsible Tourism Advisor will look at a variety of aspects in seminars including, Taking Responsibility for Environmental Impacts – Water and Energy on Day Two, and Developing Tourism Skills and Employment Opportunities in Travel & Tourism on the final day of the show.

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Press says: “Travellers have become very conscious of the carbon footprint they are leaving while visiting destinations across the globe and the subsequent impact this has on the environment.

“This growing trend has meant the entire industry has had to look long and hard at how sustainability and a credible social conscious must drive business strategy.

“At ATM in 2018, we will be showcasing some of MENA’s leading, and commercially successful, examples of businesses which make the rich heritage of the region accessible to tourists, bring economic development to local communities and help preserve their cultures.”

All images: Arabian Travel Market 2017

“THIS GROWING TREND HAS MEANT THE ENTIRE INDUSTRY HAS HAD TO LOOK LONG AND HARD AT HOW SUSTAINABILITY AND A CREDIBLE SOCIAL CONSCIOUS MUST DRIVE BUSINESS STRATEGY”

The opening session on Day One, titled Future Travel Experiences, takes a look at the travel revolutions in the years ahead, with a particular focus on innovations bound for Dubai. From lightning-speed Hyperloop trains and autonomous vehicles to smart airport strategies, the high-profile panel considers how the visitor experience is set to become even more exciting. Leading the prestigious panel is Harj Dhaliwal, Managing Director, Middle East and India Field Operations, Virgin Hyperloop One. Next up on the Global Stage, industry experts will continue the future focus with The Hospitality Sector – The Next 25 years, addressing the environmental challenges of carbon, water and waste, the growth of the experiential economy and the demand for a more authentic local experience.

Sessions looking ahead continue with the Digital Futures Summit on Day Two, while the future of the region’s cruise industry comes under the spotlight in a session on the Global Stage on Day Three. Meanwhile, new for this year, an effort to nurture the industry’s next generation is embodied by a special programme for travel and tourism students at the Showcase Theatre on Day Four.

Popular elements making a return this year include the Halal Tourism Summit on Day Three, which brought together top players in the segment during a hugely successful debut last year. While industry favourites the Travel Agents Academy and the Wellness & Spa pavilion are also set for a return.

The hotly contested Best Stand Awards will be back, with an expert panel of judges seeking out the best stands on the show floor, across five categories including Best Stand Design, Best Stand for Doing Business and Best Stand Personnel.

Last year’s edition of ATM attracted almost 40,000 industry professionals, agreeing deals worth US$2.5billion over the four days. ATM 2018 will take place at Dubai World Trade Centre from April 22 to 25.

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2/8/18 4:06 PM

Cover story_ Saudi Arabia

TIME FOR CHANGE As Saudi Arabia undergoes historic change, a major evolution is also taking place in its meeting and events proposition

As seismic change takes place across all facets of Saudi society, the after effects are being felt throughout the entire region. The Kingdom’s landmark evolution spans everything from leisure to the economy, with top down countrywide reform coming from modernising HRH Crown Prince Mohammed bin Salman and his Saudi Vision 2030 strategy. A bold package of economic and social policies designed to move away from a reliance on oil, at the very heart of the plan is an ambition to transform Saudi Arabia into one of the region’s top hubs for business and MICE tourism. As part of that goal, rapid development is underway across the country’s hospitality sector, transport network and core infrastructure in the hopes that a formidable new destination for business tourism in the Gulf will emerge.

THE BUSINESS CASE With a deadline of 2020, the Saudi government is striving for the Kingdom to become the main destination for conferences and exhibitions in the Middle East. While undoubtedly ambitious, there are a number of factors working in the plan’s favour. Strategically located, Saudi Arabia is by far the largest market in the region, with a population of more than 30 million and a gross domestic product (GDP) of close to SAR2.4 trillion (US$650 billion) in 2016.

The expanding infrastructure and facilities are also attractive to MICE planners.

Alongside investment in airports, roads and railways, more than 50 new four and five-star hotels will open within the next four years, accounting for more than 11,000 rooms.

HRH Crown Prince Mohammed bin Salman

Furthermore, state-of-the-art new event facilities include the upcoming King Salman International Conference Center in Madinah.

Privatisation of the aviation sector is making event logistics easier for planners too.

In 2016, SaudiGulf became the first privately owned airline to enter the Kingdom’s lucrative domestic market, while national carrier Saudia continues its rapid expansion.

Saudi Arabia’s MICE industry grew 16 percent in 2017, with 10,139 business events held attracting 4.5 million visitors.

Almost half of those events took place in Riyadh, representing more than 15 percent of tourism in the Kingdom. Sectors targeted included health care, education, technology and communication, economy and trade, consumer goods and professional services.

Tariq A. Al-Essa, Executive Director of Saudi Exhibition and Convention Bureau (SECB) says: “Saudi Arabia has a heritage in hosting meetings going back more than 2,000 years, and of course we have 1,438 years’

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Riyadh skyline / 43

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Cover story_ Saudi Arabia

01 Conrad Makkah Jabal Omar 02 Ismail Sirry

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experience in hosting the largest and most complex meeting in the planet - the ‘Hajj’. In 2017 more than 1.7 million people from 163 countries around the world took part in this exceptional gathering.

“Saudi Arabia is optimising the role of the meetings industry in order to increase collaboration, knowledge and innovation in key economic sectors across the Kingdom.

The meetings industry will definitely drive trade and foreign investment to Saudi Arabia by establishing a foundation for the exchange of information and development of relationships by hosting business events.”

The SECB, set up just over four years ago, is tasked with furthering MICE across the Kingdom, and to that end the government is investing US$1.6 billion in the industry until 2020. Since its launch, the SECB has set out to remove barriers to establishing a robust business and events scene within the country.

THE COMBINATION OF RELIGIOUS AND BUSINESS TRAVEL IS ALSO AN EMERGING AREA WHERE THE KINGDOM COULD REAP REWARDS

Al-Essa says: “As a first step, we identified the major obstacles to the Saudi meetings industry growth.

“To deal with the matter of accessibility, we are collaborating with the Ministry of Foreign Affairs in order to smooth the process to obtain visas for speakers and exhibitors. Now international speakers and exhibitors who participate in Saudi business

events can issue visas through an e-system and will receive their visa within five business days. In addition, the government is going to release new systems to ease accessibility for business tourists.”

Several centres and venues will benefit from the government’s financial boost, such as the forthcoming King Salman International Conference Center in Madinah. The state-of-the-art venue is set to accommodate key Islamic conferences, as well as large-scale regional and international events, and marks a new direction for one of the Kingdom’s holiest sites. Located close to the revered Prophet’s Mosque, and Prince Mohammed Bin Abdulaziz International Airport, the venue’s sprawling conference hall will be able to welcome 2,500 guests, while additional multi-purpose halls will be able to cater to a further 1,500 people. Additional major new projects set to benefit from the funding boost include King Khalid Airport Convention

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District in the capital, King Abdullah Financial District in Riyadh, and King Abdulaziz Airport Convention District in Jeddah.

The new projects are good news for the burgeoning MICE sector. According to the SECB, more than 8,700 business events were held in Saudi Arabia in 2016, meaning the 2017 figure of 10,139 shows a marked increase. Seventeen sectors covered included consumer goods and retail, building and construction, economic and trade, manufacturing, health care, tourism and travel. Significant expansion of the Riyadh International Convention and Exhibition Centre (RICEC) is also on the horizon.

The combination of religious and business travel is also an emerging area where the Kingdom could reap rewards. In Makkah, an

increasing number of companies are looking to merge meeting requirements with Umrah pilgrimages. Since opening in 2016, Conrad Makkah Jabal Omar has seen its MICE business grow steadily.

Ismail Sirry, General Manager, Conrad Makkah Jabal Omar, says: “Since our opening, we have seen very strong demand from both the public and private sector to utilise our meeting spaces for weekend meetings, as well as training and development initiatives.

“With new developments entering operation soon, hotels can collaborate to drive the MICE segment in the Holy City forward.”

The planned reforms to current visa restrictions could also help smooth the way for expanding both business and leisure tourism, with the country set to offer tourist

“THE KINGDOM ATTRACTS EVENT ORGANISERS WITH ITS AMENITIES WHICH INCLUDE MODERN FACILITIES AND EFFICIENT INFRASTRUCTURE”

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03 Makkah Clock Tower 04 Riyadh skyline

MARKER OF SUCCESS MAJOR ANNUAL MICE FIXTURE, SAUDI MEETINGS INDUSTRY CONVENTION, LOOKS TO THE FUTURE OF BUSINESS EVENTS IN THE KINGDOM Making its debut from February 18 to 20 at InterContinental Riyadh Hotel, the fifth edition of this major gathering brings together leading figures from Saudi Arabia’s MICE and tourism landscape, as well as senior government officials and international experts. The three-day event, organised by SECB, is packed full of sessions and workshops covering topics ranging from the role of the meetings industry within Vision 2030, to the future for convention centres in Saudi Arabia.

There will also be a trade exhibition element where meetings industry suppliers can showcase their products and services.

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Cover story_ Saudi Arabia

visas for the first time this year. This comes as Saudi aims to attract 30 million visitors a year by 2030, up from the 18 million who came to the country in 2016.

Mohammed Al-Hussieny, Vice Chairman of the Conferences & Exhibitions Sector National Committee believes the MICE tourism sector could be a key driver of the economy: “One of the benefits is our location and the fact the Kingdom is one of the largest regional economies. Moreover, the Kingdom attracts event organisers with its amenities, which include modern facilities and efficient infrastructure. There is also variant geography ranging from deserts to beaches.”

BRINGING THE VISION TO LIFE The Saudi Vision 2030 strategy is one of the most far-reaching packages of reform in the Kingdom’s history, and a major driver for the expansion of its business tourism offering.

As part of the plan, the government aims to move from the 19th largest economy in the world, to a top 15 ranking, while increasing foreign direct investment from 3.8 percent to 5.7 percent of GDP. Under the National Transformation Plan, the centrepiece of Vision 2030, Saudi Arabia is investing huge amounts in tourist infrastructure and renovating historical sites, while spending almost US$50 billion on annual tourism by 2020. According to the World Travel and Tourism Council, the tourism industry contributed US$21 billion to the country’s GDP in 2016, or 3.3 percent. That figure is expected to increase by 3.8 percent year-on-year over the coming decade.

Some of the major new developments hitting the headlines are NEOM, a multibillion dollar smart city planned for the Red Sea coast, while a tourism development is planned on 50 islands in the Red Sea.

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On the hospitality front, more than 61,000 new hotel rooms are in the pipeline with openings including Hilton Makkah Convention Hotel, the city’s first convention centre capable of hosting events for up to 1,600 guests, while the world’s largest Radisson Blu hotel is set to open in Makkah, with Radisson Red hotels also due to launch in Jeddah and Makarunah in 2018, with the company’s total Saudi pipeline comprising 35 properties and 9,000 rooms.

King Abdullah Economic City, a 168 million-square-metre mega-development on the Red Sea coast will welcome its first 50,000 inhabitants in 2020. When finished

in 2035, the city will be made up of six areas including business zones, a residential area for two million people and mega-project King Abdullah Port.

In the capital, in addition to a host of new hotels and shopping spaces, Riyadh Walk is a US$320 million project with mixed office space, retail and dining venues due to open later this year, while in Jeddah, major project Jeddah Tower is set to be the centre piece at Jeddah Economic City, a commercial and residential development including homes, hotels, and office space. The tower is expected to be the world’s tallest, overtaking Burj Khalifa, when it opens.

MEETING THE NEED

07 King Khalid International Airport extension rendering 08 Riyadh Metro, artist impression

To accommodate the anticipated demand from the swathes of business and leisure visitors, Saudi’s transport network is also undergoing major change. Airline passenger numbers are expected to hit 100 million by 2020, and in response, Saudi airports are embarking on ambitious projects to bolster their facilities, while the addition of multiple

TO ACCOMMODATE THE ANTICIPATED DEMAND FROM THE SWATHES OF BUSINESS AND LEISURE VISITORS, SAUDI’S TRANSPORT NETWORK IS ALSO UNDERGOING MAJOR CHANGE

SAUDI’S MICE SCENE IN NUMBERS 231 consumer exhibitions 3,301 meetings 2,004 training courses 50 product launches 57 trade exhibitions 13 conventions 47 conferences 327 active event venues 788 active event management companies Source: SECB, 2016 & 2017

new national carriers is helping to improve and expand air connectivity, both domestically and internationally.

King Abdulaziz International Airport, near Jeddah, is a gateway for Hajj and Umrah pilgrims and is undergoing a massive, three-phase expansion. Phase one, set to be operational this year, provides 46 gates for domestic and international flights, an on-site hotel and mosque, plus a connection to the

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Cover story_ Saudi Arabia

new high-speed Haramain Express Train, set to connect Madinah and Makkah. The project will expand the airport’s capacity from 13 million to 30 million annual passengers. Phase two, due for completion in 2025, will increase that number to 43 million and phase three, scheduled for a 2035 finish, will up the total again to 80 million.

The capital’s King Khalid International Airport began operating domestic flights from its new Terminal 5 in 2016. The terminal, expected to be finished in 2019 and with a capacity of 12 million passengers annually, is part of a wider expansion at the airport, which also includes the refurbishment and expansion of Terminals 3 and 4 with the goal of increasing passengers travelling through per year from 23.4 million in 2016 to 40 million by 2038. Transport to and from the airport will also improve with the launch of the US$23 billion Riyadh Metro, due to be operational by early 2019. Spanning 176 kilometres and 85 stations, the metro will consist of six lines linking King Khalid International Airport to King Abdullah Financial Centre, the city centre and main university campuses.

The new Prince Mohammed Bin Abdulaziz International Airport opened in

Madinah in 2015. The four-million squaremetre facility is due to be completed in three phases. Phase one has been finished at a cost of US$1.2 billion, which includes a three-level terminal covering 200,000 square metres and has boosted the airport’s capacity to eight million passengers per annum. Phases two and three will see capacity rise further to 18 million and around 40 million annual passengers respectively. King Fahd International Airport in Dammam, the world’s largest airport by surface area at 301 square miles, is undergoing its own expansion in an effort to increase annual passengers from 12.6 million to 21 million.

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AIRLINES ARE ALSO SCALING UP OPERATIONS WITH STATE-RUN SAUDIA CONTINUING TO DOMINATE THE DOMESTIC AVIATION MARKET

09 King Fahd International Airport 10 & 11 Saudia airlines

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“MANY SAUDIS DO NOT YET REALISE THE GREAT POTENTIAL HIDDEN IN THE MEETINGS INDUSTRY. WE NEED TO CHANGE THAT THINKING” 12

Tariq Al-Essa, Executive Director, Saudi Exhibition and Conventions Bureau (SECB)

MEETING PLACES Business events by province Riyadh – 48 percent Jeddah - 38 percent Dammam – 16 percent Other cities– 6 percent Source: SECB, 2017

The airport is working towards a new 30-year masterplan, with potential developments including additional runways, lounges, parking areas and hotels.

The Kingdom’s airlines are also scaling up operations with state-run Saudia continuing to dominate the domestic aviation market as the only airline that operates at all 27 airports in the Kingdom. It is expanding at a rapid pace, forecasting passenger numbers to increase from 29.5 million in 2015 to 45 million by 2020, by which time it aims to have a fleet of 200 aircraft. Adding to the options for business visitors to the Kingdom, flynas, Saudi’s first low-cost airline, is also witnessing steady growth and currently operates services to 33 destinations, while SaudiGulf aims to have a fleet of up to 30 planes within the next three years. Meanwhile, in August 2017, the Kingdom’s second low-cost carrier, Flyadeal, acquired its first aircraft. The airline, a subsidiary of Saudia, is set to receive a further seven A320 planes by mid-2018, as it aims for a fleet of up to 50 aircraft by 2020.

As Saudi Arabia transforms itself into a major regional hub, Tariq A. Al-Essa believes with the right infrastructure and awareness, the Kingdom can quickly evolve into one of

12 Downtown Riyadh

the Middle East’s most important destinations for business and leisure tourists alike.

“Many Saudis do not yet realise the great potential hidden in the meetings industry. We need to change that thinking. We are number one in the world for water desalination, and obviously oil, power, petrochemicals, Islamic finance and date production. This gives the country an opportunity to do business events in these sectors.

“We have also developed the ‘ambassador programme’ to train a number of Saudi medical professionals and scientific associations who will contact international associations to discuss partnership opportunities for hosting events in our country.

“This will strongly enhance the image of Saudi Arabia as a meeting hub in the region and worldwide. Our vision is to convert Saudi Arabia into a major destination for meetings in the world - which I believe we can be.”

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2/8/18 4:08 PM

Feature _Abu Dhabi Convention Bureau

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A BRIGHT FUTURE For Mubarak Al Shamsi, Director of Abu Dhabi Convention Bureau, the capital’s meetings and events sector is set to shine

Ever since the inception of the Abu Dhabi Convention Bureau (ADCB) in 2013, the UAE capital has firmly established itself as a leading destination for meetings and events.

Having made it a priority to bid for the largest and most influential conferences, 2017 proved to be another stellar year as the city played host to an impressive 69 events, an increase of 53 percent compared to 2016.

With the bureau’s hard work clearly paying dividends, Abu Dhabi has risen 160 places in the last four years to 74th in the International Congress and Convention Association rankings.

It was also named as the second-best city to conduct business in the Ipsos City Index, surpassing both London and Paris.

Overtaking the two European capitals was a major accomplishment and thanks to a burgeoning reputation and unique offering, the forward march is expected to continue.

“The future looks very promising with new events heading to the city,” explains

Mubarak Al Shamsi, Director of ADCB. “In 2019 we have the Special Olympics World Summer Games which is expected to attract 10,000 participants, as well as the World Road Congress and World Energy Congress.

“Other bids the Abu Dhabi Convention Bureau won last year include the sixth Congress of the World Union of Wound Healing Societies, which is expected to attract 6,000 wound care professionals in 2020, and the World Conference of Family Doctors with about 4,000 delegates.”

Last year the bureau, which is a division of the Department of Culture and Tourism – Abu Dhabi (DCT), successfully submitted applications to host 14 conferences that over the next few years are expected to attract tens of thousands of delegates.

Already in 2018, the capital has played host to the American Association of Blood Banks Conference and there are 13 more regional and global events already scheduled for the remainder of the year, including

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01 & 03 Abu Dhabi skyline 02 Louvre Abu Dhabi 04 Mubarak Al Shamsi

the highly anticipated International Conference in Medicine & the Healthcare Professions – Ottawa Conference and the WOF Regional Obesity Conference 2018.

There is also a plan in place to fortify the MICE sector with ADCB having identified a number of key industries that will attract even greater numbers in the years to come.

“Abu Dhabi has established a reputation as a global knowledge hub, and has increasingly become known as a primary destination for meetings, incentives, conferences and exhibitions throughout the region,” says Al Shamsi.

“In the years to come, we will continue to target conferences, congress and association meetings from sectors that are considered pillars of the 2030 Vision such as education, healthcare, transport, energy and sustainability. More specifically, scientific and medical conferences are a huge focus for us.”

While the bureau has enjoyed success in making Abu Dhabi an attractive events destination, the UAE capital still faces competition from cities both in the Middle East and internationally.

Standing out from the crowd is vitally important and Al Shamsi insists that the emirate’s distinctive approach has made it a unique destination for business events.

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“OUR PLAN GOING FORWARDS IS TO FURTHER SHOWCASE ABU DHABI AS THE GOTO LOCATION FOR THE LARGEST AND MOST INFLUENTIAL EVENTS”

“Importantly, we have a reputation for excellence, and businesses are assured that any aspect of work in Abu Dhabi will come with a focus on high quality and state-of-theart equipment,” he says.

“We also have fantastic leisure and lifestyle experiences and opportunities that come alongside that.

“Additionally, the DCT has established Advantage Abu Dhabi, an incentive initiative aimed at increasing the overall value proposition of the destination and providing an array of support throughout the event planning cycle.

“The initiative’s mission is to aid the expansion of the emirate’s already growing MICE sector and further promote its worldclass venues and facilities, which are already

attracting a host of top organisations and high-profile events.”

Abu Dhabi has also invested heavily in an array of exciting new developments, such as Louvre Abu Dhabi, all aimed at driving the tourism sector. Last year the emirate recorded more than 4.4 million visitors, an increase of nine percent compared to 2016, as it placed an increasing emphasis on arts and culture.

These additional offerings have further strengthened Abu Dhabi’s profile and have allowed the ADCB to extend its reach.

“The amazing diversity in activities offered in Abu Dhabi, both in terms of what’s available to visitors, as well as the sheer geographic diversity, has allowed us to achieve the success that we have had so far,” says Al Shamsi. “We are very grateful to have all of these ingredients.”

As well as capitalising on what Abu Dhabi has to offer, the bureau is confident that the fast approaching Expo 2020 Dubai will offer further opportunities for the capital’s own MICE industry.

“With the influx of visitors that will be coming to the country through Expo 2020 Dubai, there will be a spotlight on the entire country, and it is a great opportunity for us to work in tandem to leverage that exposure,” says Al Shamsi.

Looking to the future, he adds: “There is also so much on offer across all of the emirates, not just in terms of the beautiful outdoor spaces and amazing architecture, but the booming arts and culture scene.

“Our plan going forwards is to further showcase Abu Dhabi as the go-to location for the largest and most influential events of this kind in the region, while at the same time ensuring the growth of the tourism and cultural offering.”

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2/7/18 5:13 PM

Feature _Technology trends

A NEW WAY TO MEET As the latest technology continues to shape meetings and events in 2018, we take a look at some top innovations for a planner's toolkit At the heart of the evolution taking place across the events industry is the rapid rise in the importance of event tech. As vital as booking the right venue or speaker, and going far beyond simply having WI-FI on tap, delegates now expect to see some of the latest innovations at events. But how do planners go beyond the buzzwords and select the right tech tools for them?

For event tech expert and world number one MICE influencer Julius Solaris, it’s fundamental that planners adopt a practical approach when choosing the right tools.

He says: “You have to think about what matters to events today, filter through the noise and pick a tool that works for you.

Attendee satisfaction, marketing, sales – these are areas where you’ll see progress if tools are used correctly.

“A lot of people aren’t sure how to get event tech right. The how to, the why you’re doing what you’re doing are the first things to think about – it's even more important when you get to the latest technology.

“You don’t want to be in a position where you say, ‘I choose that mobile app, nobody downloaded it, nobody used it, and I spent a lot of money’. We have to think about the approach we have to technology, and then take the right approach and concentrate on the value you are bringing.”

Solaris also advocates making choices based on the value a particular innovation can bring, rather than purely because it happens to be the latest thing.

He says: “By choosing artificial intelligence, are you choosing it because it brings value, or are you choosing it because it’s the hot new thing and your competitor is using it? Unless your attendees are actually going to care about it, there’s no point.

“Apps which offer registration to avoid queues are great, or apps that can give updates on events and push notifications for targeted information and schedules. It's all about adding value to the attendee experience through technology.”

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01 Julius Solaris 02 to 04 Making tech work at events

“PEOPLE AREN’T SURE HOW TO GET EVENT TECH RIGHT. THE HOW TO, THE WHY YOU’RE DOING WHAT YOU’RE DOING ARE THE FIRST THINGS TO THINK ABOUT - IT'S EVEN MORE IMPORTANT WHEN YOU GET TO THE LATEST TECHNOLOGY”

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Solaris’ top recommendations for the event tech to look out for in 2018 CONCIERGE.COM Presenting state-of-the-art guest management software, concierge.com’s impressive roster of services includes everything from registration options to itinerary building tools and in-app smart systems for managing travel arrangements.

Solaris says: “One great thing about this smart platform is that it gives you the option of sending messages and notifications to different groups of attendees, allowing you to group and segment your audience – because you can’t treat everyone the same way. Tailoring the message has a lot of added benefits. It also means you can avoid common mistakes like sending emails out to attendees who have already booked their place, asking them to buy tickets. This is not something we would do in our daily lives, so why would we want to do it online?”

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05 & 06 Zenus Biometrics

“FOR ME, FACIAL RECOGNITION IS THE PIECE OF TECH THAT IS CHANGING THE GAME THIS YEAR, AND THIS START-UP IS INTEGRATING IT WITH REGISTRATION SYSTEMS” 06

ZENUS BIOMETRICS One very futuristic new tool is a facial recognition platform that puts an entirely new spin on checking in attendees to events.

Solaris says: “For me, facial recognition is the piece of tech that is changing the game this year, and this start-up is integrating it with registration systems. It works by synchronising your Facebook or LinkedIn profile so that when you go to the event, they take your picture and you’re in. No more waiting in long lines, while someone rifles through papers trying to find your name. Of course there are security concerns, but it’s early days and it’s gaining speed.”

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Feature _Technology trends

TELEPORT Offering a new take on virtual tours, this clever platform offers a 360-degree video experience as the ultimate in an immersive guide to event spaces.

Solaris says: “A big problem I have when I attend events is where do I go, how do I get there and what do I do? This very cool platform was used to train the staff at the Olympic Games in Rio so that they could tell people where to go, where to sign in, and so on. This virtual tool showed the whole flow of the event, and could also be used for attendees who don’t know where to go. Event tech like this may be about some cool things, but it’s also about practical, very tangible things that solve real problems.”

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07 & 08 KLIK

“KLIK IS AN INTERESTING TOOL – THEY OFFER SMART BADGES TO HELP SPEED UP QUEUING SYSTEMS AND CHECK PEOPLE IN VIA THEIR BADGE”

KLIK

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Maximising every area of events, another smart innovation helps planners make the most of show badges.

Solaris says: “Badges are so often such a missed opportunity, but you can do a lot of things with them these days.

“Klik is an interesting tool – they offer smart badges to help speed up queuing systems and check people in via their badge, they can also offer registration data and help networking with elements such as being able to tap badges together to transfer your information to another attendee immediately.

Another benefit for event planners is what is called read retrieval, where the badge can give information and stats on attendees.”

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SCIENS.IO When it comes to artificial intelligence, around 25 percent of apps currently offer some level of chatbot system which Solaris says planners can make full use of.

“One of the AI options I like most is Sciens.io, a concierge event chat bot. These guys are doing quantum leaps when it comes to AI. Why is it relevant? Think about a schedule, a large event, hundreds of sessions and you can ask – 'please chatbot, tell me, where are the sessions that connect most to my LinkedIn profile?' or, 'I want to go to a session on event planning, can you please add that to my customised schedule?' It's so much better than going through 15 screens on a mobile app to find the one session that matters to you. Mobile apps are looking around and saying, 'we have an interface problem, hundreds of screens'. Something like this is also great for feeding back information on what people want to know, things like parking which comes up as the number one question, no-one knew that before.”

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09 &10 Sciens.io Concierge Eventbot

WHEN IT COMES TO ARTIFICIAL INTELLIGENCE, AROUND 25 PERCENT OF APPS CURRENTLY OFFER SOME LEVEL OF CHATBOT

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BRIGHT BOX Event sponsorship is another area where the latest tech can make a real difference, and this creative solution offers a measurable option in what is often a notoriously difficult space.

Solaris says: “Let’s also talk the ROI on sponsorship – I’m afraid just having a banner isn’t going to cut it anymore.

What value can you actually offer to sponsors?

“Bright Box have come up with phone charging stations, which is something you see at events all over the place these days, but these can be branded and they have a camera there that tracks how many people pass by.

Now you can say that 3,000 people passed by a branded area, now you’re talking business, because you’re giving me numbers to back up your promise of exposure.”

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Julius Solaris, Editor of top MICE blog, Event Manager, was speaking on event tech at new annual conference BLEND Abu Dhabi.

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Special feature _ Bahrain

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DESTINED FOR SUCCESS A Kingdom steeped in rich history, with a vibrant, modern capital, Bahrain offers the perfect mix for business and leisure guests

Once a sleepy island archipelago in the heart of the Arabian Gulf, Bahrain has risen to become one of the region’s most exciting destinations. Always with a firm focus on the future, the Kingdom has been quick to capitalise on its natural assets, which range from great swathes of desert to miles of pristine coastline.

The capital Manama has grown into a futuristic, cosmopolitan city, attracting thousands of visitors each year to its mix of five-star hotels, plush malls and international events such as the Formula 1 Gulf Air Bahrain Grand Prix.

However, modernisation has not come at the expense of the country’s rich history, and special care and attention have been taken to ensure Bahrain’s cultural credentials are as much as part of the offering as its gleaming modern side. Home to archaeological treasures, ancient cities and UNESCO World Heritage Sites, visitors will also find a thriving modern cultural scene with everything from live entertainment to theatre, classical music performances and worldclass art exhibitions.

“The Kingdom of Bahrain has a long and unique history as a trading nation that

stretches back to the ancient Silk Road, where Bahrain was a critical stop on the route between East Asia and Europe.

“Centuries of trading, the evidence of which can be found at a number of archaeological sites around the country, have given Bahrain an open outlook and a welcoming attitude to international businesses and visitors,” says Khalid Al Rumaihi, Chief Executive, Bahrain Economic Development Board. And with visitor numbers on a steady ascent as interest in the destination grows, Rumaihi has a positive outlook for the Kingdom’s future growth.

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He says: “In 2016, Bahrain attracted over 12.3 million visitors, approximately 10 times the Kingdom’s population. Boasting 33 islands, a cosmopolitan capital city, an attractive liberal lifestyle and a rich history and culture, Bahrain has a lot to offer tourists.

“The Kingdom is home to two UNESCO World Heritage Sites, a number of popular old and modern souqs, a vast variety of restaurants serving cuisine from across the region and around the world, and a range of international and local hotels, resorts, and guest houses.

“The Kingdom is also undertaking a number of large scale transport infrastructure projects that will improve its regional and international connectivity, including modernisation and expansion of Bahrain

International Airport, and a new road and rail causeway that will provide a second direct connection to neighbouring country Saudi Arabia, and the Gulf Cooperation Council’s (GCC) biggest market.”

With so much to offer, it’s little wonder that each year, more and more business and leisure visitors flock to Bahrain. The Kingdom boasts a state-of-the-art aviation hub, Bahrain International Airport, which is currently undergoing a multi-million dollar expansion to ready the airport for the expected increase in visitor numbers.

Once travellers are in the country, there is an impressive roster of five-star hotels ready to welcome guests, while the vibrant dining scene showcases cuisines from all over the world in a stunning selection of settings.

01 Bahrain World Trade Center 02 Manama skyline, Bahrain 03 Gulf Air

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"BOASTING 33 ISLANDS, A COSMOPOLITAN CAPITAL CITY, AN ATTRACTIVE LIBERAL LIFESTYLE AND A RICH HISTORY AND CULTURE, BAHRAIN HAS A LOT TO OFFER TOURISTS" 03

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Special feature _ Bahrain

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04 Bahrain International Airshow 05 Bahrain International Circuit 06 Bahrain International Exhibition & Convention Centre

THERE ARE PLENTY OF HIGH-OCTANE ACTIVITIES FOR GROUPS AT BAHRAIN INTERNATIONAL CIRCUIT OR LOOK TO THE SKIES FOR AN AERIAL SPECTACLE DURING AN OUTING AT BAHRAIN INTERNATIONAL AIRSHOW For business visitors, there is ample opportunity to hold a meeting or event at any one of the stand-out venues here, from out-of-the-box options for events overlooking a race track, to beautiful al fresco venues by the beach. Leading the way is Bahrain International Exhibition & Convention Centre which hosts an array of high-profile conferences and exhibitions each year, and is set for major expansion to welcome over 5,000 delegates and up to 30,000 daily visitors.

When it comes to incentives, the Kingdom’s enviable options make the most of the variety of settings, from desert challenges to adventures on the ocean. There are plenty of high-octane activities for groups at Bahrain

International Circuit or look to the skies for an aerial spectacle during an outing at Bahrain International Airshow.

Like many of its Gulf neighbours, Bahrain’s forward strategy is based on diversification away from traditional resources such as oil, favouring instead a growth in tourism. At the heart of the government’s Economic Vision 2030 road map is a plan to nurture the Kingdom’s burgeoning business tourism industry, which goes hand in hand with adding to the existing infrastructure to cater to the millions of visitors pouring into the country each year.

A series of exciting new developments is planned for the years ahead, with multimillion dollar projects such as Bahrain

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07 Bahrain Fort 08 JW Marriott Bahrain Bay 09 Bahrain Bay

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Marina promising to transform the capital, bringing luxury waterfront living, retail and dining to the heart of the city. Marassi Al Bahrain is another major project in the pipeline, a sprawling business and lifestyle destination on a two-kilometre stretch of the southern island shores of Diyar Al Muharraq.

A pipeline of 4,187 new hotel rooms is planned in the coming years marking an increase of 33.1 percent in hotel stock.

Among the openings this year are Jumeirah Royal Saray and Park Inn by Radisson Hotel Manama, while openings before 2020 include JW Marriott Bahrain Bay and Anantara Durrat Al Bahrain Resort.

With such a flurry of exciting new development planned, Bahrain is perfectly placed to see its business and leisure tourism proposition soar.

A SERIES OF EXCITING NEW DEVELOPMENTS IS PLANNED FOR THE YEARS AHEAD 07

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Venue profile _ Oman Convention & Exhibition Centre

LEADING THE WAY Oman’s MICE offering is going from strength to strength thanks to trailblazing new venue Oman Convention & Exhibition Centre

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“OMAN HAS BEEN AN ATTRACTIVE DESTINATION FOR MEETINGS ALREADY BUT NOW, WITH THE NEW OMAN CONVENTION & EXHIBITION CENTRE HAVING OPENED IN ITS FIRST PHASE LAST YEAR, OMAN IS IN THE RIGHT PLACE TO ATTRACT LARGE GLOBAL EVENTS” 03

01 OCEC theatre venue 02 Gillian Taylor 03 OCEC aerial view 04 OCEC outdoor event

It has been just over a year since Oman Convention & Exhibition Centre (OCEC) opened its doors, yet in that time the impressive new venue has made a considerable impact on the conference and events landscape, both locally and in the wider region.

With state-of-the art facilities, which extend to a choice of 55 different event spaces, and a striking architecture that sets the space apart both inside and out, the success story looks set to continue. As a result, the team at OCEC is already hard at work on a packed programme for 2018 after securing a series of high-profile international fixtures.

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For Gillian Taylor, Director of Business Development, OCEC, a strong local support network has been integral in the great strides made since the venue’s October 2016 debut.

“Oman has been an attractive destination for meetings already but now, with the new Oman Convention & Exhibition Centre having opened in its first phase last year, Oman is in the right place to attract large global events.

“The first of the larger international events arrived in December with the ACI Airport Exchange 2017 (Conference and Exhibition), bringing the world’s airport community to the Gulf for the largest event in the Airport Council International’s calendar, and just ahead of the anticipated opening of the new Muscat International Airport.

“This was closely followed by the second UNWTO/UNESCO World Conference on Tourism and Culture, which placed Oman’s rich heritage in the world’s spotlight with over 45 ministers from around the globe attending.

“This is just the beginning for the Oman Convention & Exhibition Centre, as we have successfully won bids for 11 major regional and international conferences, some with up to 4,000 delegates, over the next few years,” says Taylor.

She adds: “However, everyone wants to attract the big international conferences, but the number of these events is not growing globally and the majority of association conferences are less than 1,000 delegates.

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Venue profile _ Oman Convention & Exhibition Centre

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“OMAN IS A MODERN, YOUNG AND TECHNOLOGICALLY ADVANCED COUNTRY AND NOW WITH THE NEW AND FULLY DIGITISED OMAN CONVENTION & EXHIBITION CENTRE, WE ARE READY TO MEET ANY NEW DEMANDS OR IDEAS” “The key to attracting such events is having engaged and active local associations and here Oman is lucky as we have over 120 active Omani members, many of whom are leaders in their field.

“In return, the sultanate can benefit in so many academic and business fields, improve education, increase employment, encourage investors, boost SME development and allow the country to showcase itself to the world and the world to the country.”

It’s the perfect time for the sultanate to embark on a new MICE chapter, as the industry undergoes an evolution on a global scale. With an emphasis on providing delegates with experiences that go far beyond traditional conference and event formats, planners are increasingly looking for spaces that offer dynamism, a sense of the unique and offer the opportunity to dig deep into local culture. This is where OCEC is perfectly placed to make the most of the latest developments, presenting a package that is aligned to new industry trends.

Taylor says: “Everyone in the industry right now is talking about sessions with more audience interaction; creating, growing and engaging communities; social media; and how to adapt to multicultural and multi-generational audiences.

“Oman is a modern, young and technologically advanced country and now with the new and fully digitised Oman Convention & Exhibition Centre, we are ready to meet any new demands or ideas.”

05 OCEC exterior 06 Hospitality Suite boardroom set up 07 Exhibition Hall 08 Concourse banquet set up 09 Hall 2 banquet set up 10 Hospitality Suite classroom set up

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The architecturally advanced venue not only meets globally recognised sustainable standards but also makes full use of the sultanate’s rich culture and heritage. Its design draws on local heritage with a grand rotunda covered by a dome of stylised rose petals making its mark on the skyline, while a regal driveway leads to the entrance where water features, palm trees and a piazza welcome visitors.

Inside, the space is just as impressive, with 55 meeting and exhibition spaces, each equipped with the very latest in communications and audio-visual technology. A 3,200 seat, lyric-style, tiered theatre makes for a stunning option for stand-out events, while two ballrooms can welcome up to

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2,688 people. There is 22,396 square metres of column-free exhibition space, which can be divided into five separate halls, while Halls 1 and 2 combined can act as a multi-purpose space for larger plenary, concerts or performances seating up to 10,000.

OCEC is just 10 minutes from Muscat International Airport, and is the first phase of the mixed-use Madinat Al Irfan development, a plush new district in the heart of Muscat. The four-star Crowne Plaza Muscat OCEC, which is the first of three hotels to debut at the site, has now opened, while the five-star JW Marriot hotel will open in 2018.

Once complete, the precinct will also include a business park, shopping areas and residential districts, surrounded by a nature reserve.

As the centre marked its first year anniversary, it had already hosted 101 events and welcomed more than 750,000 visitors. Looking ahead and there are 11 confirmed conferences already on the slates, with the 2019 World Hospital Congress alone expected to attract 1,000 delegates to Oman and generate more than US$2 million. Khalid Al Zadjali, Director of the newly established Oman Convention Bureau, has forecast the economic impact from the 11 confirmed conferences to be more than US$40 million.

But despite the early success, Taylor and her team are firmly focused on looking to key markets to build a firm foundation for the venue to reach even greater heights.

She says: “The UK and Europe have always been important markets for Oman, both from a tourism aspect where the

sultanate is known for its authentic experience of Arabian heritage and culture, and now, for business events.

“India is only two and a half hours flight time from Oman and other Asian powerhouses are relatively close. With the growing logistics industry in Oman and the development of the major ports of Sohar, Duqm and Salalah there is great potential ahead for logistics and transport related conferences.

Other sectors with great potential include agriculture and fisheries plus the oil & gas related sectors.

“A convention centre is much more than a space, we can assist a country in reaching its strategic and economic goals by working with the bureau and other stakeholders to win these conferences.”

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“A CONVENTION CENTRE IS MUCH MORE THAN A SPACE, WE CAN ASSIST A COUNTRY IN REACHING ITS STRATEGIC AND ECONOMIC GOALS BY WORKING WITH THE BUREAU AND OTHER STAKEHOLDERS TO WIN THESE CONFERENCES”

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Destination report _Oman

LAND OF PLENTY

Muttrah Corniche, Muscat

From its rich culture to cutting-edge modern venues, Oman is perfectly placed to welcome a new wave of business visitors

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Often referred to as the Gulf’s hidden gem, Oman is fast emerging as one of the region’s major contenders for business tourism.

With a rich history and culture, as well as stunning natural landscapes perfect for incentive groups to explore, the sultanate is poised for expansion across its MICE proposition. For planners, the country offers some outstanding venues, from the impressive Oman Convention and Exhibition Centre, to the many meeting spaces peppered throughout a thriving hotel portfolio. Boasting a long history as a trading centre linking east to west, Oman has long served as a well-connected hub, and this is all the more true today with sophisticated airports, excellent infrastructure and a prosperous national airline. Oman lies within seven hours flight time of around 50 percent of the world’s population and with its sights firmly set on affirming the destination’s well-rounded business and leisure tourism credentials, the proposition is set to go from strength to strength.

FORWARD THINKING Major long-term MICE growth is at the heart of Oman’s forward plan, as the tourism sector sees significant development.

According to Oman’s Ministry of Tourism, the number of hotels in the sultanate last year have increased by six percent, compared to 2015 figures, coupled with a 15 percent rise in the number of tourists over the same period. More than three million tourists visited Oman in 2016, which puts the country firmly on track to achieve its Vision 2020 target of attracting more than five million annual visitors.

To welcome the growing numbers of tourists, the hospitality sector is also booming, with the number of hotel keys standing at more than 18,000 and rising as a host of new properties prepares to open. The Ministry of Tourism recently announced that 81 hotels, bringing 5,279 hotel rooms, are due to open in the coming year. These include 38 new hotels in Muscat, three new hotels in Dhofar, seven in North Batinah, and five in South Batinah.

Movenpick Hotels & Resorts plans to open a third hotel, Movenpick Hotel Muscat Airport by 2021, taking its inventory pipeline to almost 1,000 keys countrywide, after signing deals recently to manage Movenpick Hotel & Apartments Al Azaiba Muscat and Movenpick Hotel Vausher Muscat.

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Destination report _Oman

01 Muscat waterfront, Oman 02 & 03 Muscat International Airport

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Meanwhile, Oman Hotels and Tourism has announced an investment of US$260 million to build 10 hotels by 2021. The upcoming three- and four-star hotels will have a total of 2,000 guest rooms, with a 220-room hotel in Al Khuwair and a 200-room hotel in Duqm among the openings.

Investment also extends to the retail and leisure sectors with Dubai-based developer Majid Al Futtaim set to expand its portfolio in Oman with the addition of City Centre Sohar. The multi-million dollar mall will span some 40,000 square metres and is due to open in late 2018. This is in addition to Al Futtaim’s Mall of Oman, which will be the sultanate’s largest mall with 350 stores, due to open in 2019.

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COMPLEMENTING THE FLOURISHING TOURISM PROPOSITION IS OMAN’S ROBUST AIR NETWORK

REACHING FOR THE SKY Complementing the flourishing tourism proposition is Oman’s robust air network, with flag carrier Oman Air undergoing rapid network and fleet expansion in recent years.

Last year saw Oman Air launch operations to Guangzhou in China, Najaf in Iraq and Mashad in Iran. It also added daily frequency to London’s Heathrow and launched a daily service to Manchester. In another landmark move, the airline took delivery of a new Boeing 787-9 Dreamliner in December 2017. The aircraft is configured with 30 award-winning flat-bed Business Class suites, designed by BE Aerospace, and 258 Economy Class seats. With the addition of this latest Dreamliner, Oman Air now operates seven Boeing 787 Dreamliner aircraft.

To complement the new fleet additions, the airline recently also ordered 30 Boeing 737 MAX. This followed a brand new code share agreement with Bahrain’s Gulf Air in August, which saw the airlines combine frequencies between Bahrain and Muscat at six daily flights.

Key to the airline's future plan is maintaining a young and efficient fleet with the delivery of new aircraft supporting future network growth. Oman Air currently serves up to 55 destinations worldwide with direct international flights from Muscat to the GCC, as well as to the wider Middle East and Africa region. In addition, Oman Air flies to various destinations in the Indian Sub-Continent, Far East, South East Asia and Europe, and has codeshare agreements with a number of key airline partners. By 2023, Oman Air’s total fleet size is expected to be around 70.

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04 Muscat cityscape 05 Salalah coast

Facilitating all of this growth is Oman Air’s hub, Muscat International Airport, which exceeded 12 million passengers in 2016. Taking the hub to new heights is the soon to open first phase of the airport’s extension. With test flights currently under way, the extension will be fully equipped to handle 36 million passengers when all phases of development are complete. The new terminal will feature 118 check-in counters and 87 immigration counters, 40 gates and shops and restaurants. Another success story is the recently opened Salalah International Airport, which has had a stellar first year with passenger numbers passing the 1.2 million mark as visitors flock to the destination.

Transportation remains a major focus elsewhere, with massive redevelopment planned for Sohar Port to the north of Muscat. The multi-billion dollar project will see the port double in size, while the new Sohar International Airport commenced operations last year.

EVENT HORIZON Marking one of the biggest developments in the country’s meeting and event history, the state-of-the-art Oman Convention & Exhibition Centre (OCEC) has become an iconic addition since opening its first phase in 2016.

Showing the strength of the sultanate’s fast-evolving meetings and event industry,

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ANOTHER SUCCESS STORY IS THE RECENTLY OPENED SALALAH INTERNATIONAL AIRPORT, WHICH HAD A STELLAR FIRST YEAR / 67

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Destination report _Oman

THE CONVENTION CENTRE’S LOCATION COULD NOT BE BETTER, JUST FOUR KILOMETRES FROM MUSCAT INTERNATIONAL AIRPORT

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the newly established Oman Convention Bureau has forecast the economic impact from 11 confirmed conferences at the venue to be more than US$40 million. Among the wins are the World Hospital Congress in 2019 and the Royal Congress of Obstetricians and Gynaecologists in 2020.

The convention centre’s location could not be better, just four kilometres from Muscat International Airport. It boasts 22,000 square metres of column-free exhibition space spanning five halls and 10 hospitality suites. Halls 1 and 2 combined can seat up to 10,000 people theatre-style and are supported by a dedicated, full production kitchen.

Phase Two of the OCEC project is expected to debut in June this year, when hotels, a business park and a shopping mall surrounded by a nature reserve featuring a wadi will complete an enviable offering at new urban development Madinat Al Irfan.

The four-star Crowne Plaza Muscat OCEC has already become the first of three hotels to open at the district, with a JW Marriot hotel set to open soon. Phase two at OCEC will also launch this year, adding a 450-seat auditorium, two versatile ballrooms, 20 meeting rooms with a capacity of up to 360 delegates, hospitality suites, a VIP pavilion and a tiered theatre with 3,200 seats for a formidable venue in the heart of Muscat.

06 to 08 Oman Convention and Exhibition Centre

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09 Sultan Al Qaboos Mosque, Muscat 10 & 11 Muttrah Souq, Muscat, Oman 12 Mosque of the Great Prophet, Muscat

AS THE COUNTY CONTINUES TO TRANSFORM IT IS INTENT ON ENSURING ITS HISTORICAL ASSETS ARE PRESERVED FOR GENERATIONS TO COME PAST TREASURES An integral part of Oman’s rising status as a must-visit destination is its colourful history, which can be traced back more than 10,000 years to the Stone Age. Like many Gulf states, the country started out as a fishing village inhabited by local tribes. Its strategic location, overlooking the Arabian Sea, Gulf of Oman and one of the world’s most important shipping channels, the Strait of Hormuz, has seen the sultanate play a major role in the dynamics of the region ever since. Today, Oman is capitalising on its natural assets and its trade hub status to create a compelling proposition for visitors. As the county continues to transform, however, it is intent on ensuring its historical assets are preserved for generations to come.

Oman is home to four UNESCO World Heritage Sites, as well as a number of iconic mosques, forts, museums and ancient settlements. For planners wishing to build meaningful experiences into the itinerary, the destination won’t fail to impress. Furthermore, a number of Oman’s cultural attractions are available for private hire and, as such, have the potential to be utilised as inspiring meeting and event venues.

Muscat is the country’s heritage heartland and despite a fast pace of change, retains much of its historic charm with the buildings required to be no taller than 10 storeys to ensure the dramatic Al Hajar mountain backdrop is not blighted. Sultan Qaboos Grand Mosque in the heart of Muscat is a stunning example of modern Islamic architecture at its best. One of the

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Destination report _Oman

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largest mosques in the region, vast quantities of red marble define the structure, while architectural and decorative touches are inspired by Omani, Persian and Egyptian influences. Another popular stop for visitors to Muscat is Muttrah Souq where a labyrinth of winding alleyways are lined with small, wooden-roofed boutiques selling everything from Oriental spices and perfumes to handmade keepsakes.

Clustered around a small bay to the east of Muscat, and surrounded by mountains, is the capital’s old town where historical buildings of note can be found. Elsewhere, the grand Royal Opera House Muscat is a focal point for art and culture offering a diverse and globally renowned programme of events

and performances, from ballet and opera to Arabian-themed shows.

Venture out into the Omani countryside and the ancient trading town of Nizwa is well worth a visit. Located around 165 kilometres from the Omani capital, Nizwa is best known for its 17th century fort, one of the sultanate’s oldest and a prime example of the ancient architectural heritage. Close to Nizwa, nestled in the mountains, is another historic site surrounded by a lush oasis of date palms. Misfat Al Abreyeen is a traditional village established 800 years ago that has retained its rustic allure being largely unaffected by modern infrastructure. Palms and unique houses decorate the side of the mountain village.

13 Royal Opera House Muscat 14 Misfat Al Abreyeen

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VENTURE OUT INTO THE OMANI COUNTRYSIDE AND THE ANCIENT TRADING TOWN OF NIZWA IS WELL WORTH A VISIT 70 /

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15 Sultan Qaboos Grand Mosque 16 Salalah 17 Musandam dhow Cruise

The Musandam Peninsula to the north of the country is famed the world over for its stunning coastline where striking mountains and white sand beaches lead to an outstanding diving offering. The jagged coastline here features fjord-like inlets called khors, and its waters are home to dolphins and other marine life. Dhow cruises are also popular to take in the scenery from the comfort of a traditional-style Arabian boat.

To the south of the country, Salalah is the jewel in the sultanate’s crown. The lush green capital of Oman’s Dhofar region is home to a number of archaeological sites while the city is the starting point for group tours of Oman’s famed Frankincense Trail.

Sohar, the ancient capital of Oman, is also well worth a visit. Once a maritime stronghold and a hub for trade with Asia, cultural and historical attractions line the city’s corniche with Sohar Fort one of the most prominent landmarks and a reminder of times gone past in this colourful country.

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THE MUSANDAM PENINSULA TO THE NORTH OF THE COUNTRY IS FAMED THE WORLD OVER FOR ITS STUNNING COASTLINE 16

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End note _ Meet the GM

MEET

Reuben Mifsud —— Cluster General Manager, Meydan Hotels and Hospitality —— With a portfolio in Dubai that consists of a sleek city property and a stunning desert resort, Meydan Hotels and Hospitality offers a world of choice for event planners and business guests. Reuben Mifsud is the man behind the successful five-star hotels.

desert. Just a 45-minute drive from the city, and from Dubai International Airport, the five-star property overlooks the dunes for a setting like no other. There’s plenty of space to host a meeting, conference, product launch or team building event, while right next door is Endurance City and Bab Al Shams Events Arena with space for up to 55,000 guests.

What is your industry background, how did you come to The Meydan Hotel and what does your role involve?

I have been a hospitality professional for more than 20 years, with international experience on three continents and a passion for this industry.

I’m originally from Malta, where I started my career. Since then, I have assumed various roles in hotels across Europe, the Middle East, Libya, Malta, the UK and the UAE. In my current role, I manage The Meydan Hotel and Bab Al Shams Desert Resort & Spa.

Why should planners choose The Meydan Hotel for an event?

How do the Meydan hotels stand out in Dubai’s competitive market?

Although the market is very competitive in Dubai, The Meydan Hotel offers exclusive facilities and integrated experiences alongside five-star accommodation ideal for its guests, especially meetings, exhibitions and conferences organisers. Located within 15 minutes’ drive from The Dubai Mall and Burj Khalifa, as the world’s first five-star trackside hotel, it overlooks the majestic Meydan Racecourse, home of the Dubai World Cup. It is the perfect destination in the heart of Dubai, where 1,200 people meet, 3,000 people dine, 284 people sleep and 15,000 people party – all in one place.

Meanwhile, Bab Al Shams Desert Resort & Spa is an exclusive resort situated in the heart of the

“MY AIM IS FOR THE MEYDAN HOTEL TO BE THE FIRST CHOICE IN DUBAI FOR LOCAL, REGIONAL OR INTERNATIONAL EVENT PLANNERS”

The Meydan Hotel provides event planners with extraordinary combinations of small, medium and large, indoor and outdoor venue operations alongside five-star accommodation and hospitality. There are 12,000 square metres of flexible indoor space, as well as 16,000 square metres of outdoor space, 71 breakout rooms and seven restaurants. The Meydan Hotel is well-known for hosting major events and functions since opening in 2010, with The Dubai World Cup attracting 80,000 attendees every year.

What are your plans for the MICE offering at the property going forward?

Exceptional service is about creating memorable experiences for guests. My aim is for The Meydan Hotel to be the first choice in Dubai for local, regional or international event planners.

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