Associate Professor, Heriot-Watt University Dubai Growing Realm of Opportunities in UAE Exhibition Design
Leader at LIXIL International, IMEA GROHE launches first Saudi manufacturing facility MASTERPIECE OF
RECOGNISING
Setting New Standards for Sustainability
Bringing luxury seaside living to Sharjah for the first time, owners at the Anantara Sharjah
Residences enjoy access to the Anantara Sharjah Resort’s world-class amenities, including an infinity pool, five distinctive restaurants, an Anantara Spa and a state-of-the-art gym.
Bringing luxury seaside living to Sharjah for the first time, owners at the Anantara Sharjah
As an investment, owners can enjoy the benefits of a rental management scheme operated by Anantara Hotels, Resorts & Spas, allowing them to maximize their returns when they are not resident in the property.
Residences enjoy access to the Anantara Sharjah Resort’s world-class amenities, including an infinity pool, five distinctive restaurants, an Anantara Spa and a state-of-the-art gym.
To register your interest, visit arada.com
As an investment, owners can enjoy the benefits of a rental management scheme operated by Anantara Hotels, Resorts & Spas, allowing them to maximize their returns when they are not resident in the property.
LIFE IS A JOURNEY.
To register your interest, visit arada.com
LIFE IS A JOURNEY.
ELANA A WELLNESS RETREAT EMBEDDED IN NATURE, NEOM – SET ON THE BREATHTAKING GULF OF AQABA COASTLINE, ELANAN COMBINES ARCHITECTURAL MASTERY WITH MODERN WELLNESS. DESIGNED BY JT+PARTNERS AND MFG, AND OPERATED BY CAPELLA HOTELS AND RESORTS, THIS LUXURIOUS RETREAT SEAMLESSLY INTEGRATES CUTTING-EDGE WELLNESS TECHNOLOGIES INTO A TRANQUIL, DISCREET ENVIRONMENT THAT PROMOTES RELAXATION AND REFLECTION. THE SLEEK, CONTEMPORARY DESIGN HARMONISES WITH THE NATURAL LANDSCAPE, CREATING A SERENE ATMOSPHERE WHERE INDOOR AND OUTDOOR SPACES FLOW EFFORTLESSLY. WITH ITS EMPHASIS ON SUSTAINABLE DESIGN AND INNOVATION, ELANAN SETS A NEW STANDARD IN WELLNESS ARCHITECTURE, INVITING GUESTS TO REJUVENATE IN UNPARALLELED COMFORT.
12
OP-ED Growing Opportunities in UAE’s Exhibition Design Industry
Vrushali Mhatre, Associate Professor at Heriot-Watt University Dubai, highlights the UAE’s booming exhibition design industry. She notes the fusion of innovation, culture, and technology driving growth and expanding opportunities for designers.
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PROJECT
A Masterpiece of Sustainable Design
The Oman Convention & Exhibition Centre (OCEC) sets new standards in sustainable architecture, blending modern design with eco-conscious features. From solar panels to biodiversity gardens, it leads the region in green initiatives while enhancing visitor experiences.
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TALKING POINT
When Soul Meets Kitchen
Design Middle East reveals The Creative 30 Powerlist, highlighting the region's top designers and architects who are revolutionising the landscape with their unmatched talent, visionary thinking, and innovative use of technology to inspire and shape future generations.
14
INTERVIEW GROHE Drives Innovation in Saudi Arabia
Stefan Schmied, Leader at LIXIL International, IMEA, shares insights on GROHE's first Saudi manufacturing facility, aligning with Vision 2030 to boost local production, sustainability, and innovation.
Tala Mortada, Chief Creative Officer at Factory People, shares the vision behind Soul Kitchen, focussing on its innovative concept and design.
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PICK OF THE MONTH
Curate your Outdoor Oasis
Creating a welcoming outdoor dining space is key for restaurants aiming to attract customers who enjoy dining outdoors.
Terra Lusso outdoor furniture offers high-quality, durable options that withstand various weather conditions, ensuring longevity and aesthetic appeal.
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Experience the added luxury of QAR 750 credit to spend on dining in the hotel, and QAR 500 towards any Spa treatment.
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Nestled by the coast of Lusail sits the splendor of Raf es and Fairmont Doha, where luxury is rooted in even the smallest details. Open the doors to mesmerizing hospitality and make memories in a world of sophistication.
Oh wow, it’s that exhilarating time of the year again! We’re in full swing, gearing up for the biggest celebration of 2024—the Design Forum and Design Middle East Awards, happening on November 22 in Dubai! The journey leading up to this grand gala is intense—tiring, exhausting, and filled with endless hours of work. But when the day finally arrives, and we gather the industry's finest under one roof to share, celebrate, and dance the night away, it’s all worth it!
Be a part of this incredible celebration of excellence—submit your nominations now, and let’s make this year’s awards even more spectacular!
The October issue is one of the most eagerly awaited editions of the year, as it unveils the Creative 30 Powerlist, celebrating the leading designers and architects across the region. It was no easy task going through the many outstanding submissions, but we’ve gathered the top 30 individuals who are shaping the future of design. I must say, each and every one of you is doing incredible work, and we couldn't be prouder. You are the driving force behind the environments that shape our lives and enhance our well-being. Keep inspiring us all.
I recently had the chance to visit Feria Hábitat Valencia in Spain, and I was truly blown away by the level of innovation on display. The event celebrates furniture in all its forms, from sleek contemporary designs to timeless classics. What really surprised me was the blend of traditional craftsmanship
with cutting-edge technology—everything from smart furniture solutions to sustainable materials was on show. It was inspiring to see so many creative minds coming together, pushing the boundaries of design and reimagining the way we live and interact with our spaces.
We're wrapping up this issue with the furniture of my dreams featured in our Pick of the Month segment! Explore the standout pieces that are sure to inspire and transform your space.
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Broadway Interiors introduces Indi 16, a vibrant Indian tapas and shisha lounge at CityMax Business Bay, blending bold Indian flavours with contemporary design to create a dynamic and immersive dining experience.
A 5,300 sqft lounge at CityMax Business Bay, Indi 16 combines sleek interiors with a 99-seat indoor area and a 72-seat outdoor terrace, offering a modern take on cultural design with views of the Dubai skyline
Broadway Interiors, renowned for its edgy and bold designs in restaurants and nightclubs, has recently completed the interiors for Indi 16—a vibrant Indian tapas and shisha lounge located on the 16th floor of CityMax Business Bay.
Indi 16 represents a perfect fusion of cultural inspiration and modern elegance. Situated within a business hotel, the venue caters to a diverse clientele, including business travellers, local residents, and international visitors. This project also marks the beginning of a strong partnership between Broadway Interiors and CityMax Hotels, for which they recently completed two High-So
nightclubs. As a result, Indi 16 offers a fresh and exciting destination for those seeking a unique dining experience in Dubai.
Chris Barnes, owner and founder of Broadway Interiors, explains the overall design concept: “Indi 16 was about creating a space that reflects the richness of Indian culture while providing a modern environment that would appeal to both locals and the international audience Dubai attracts. We wanted to create an experience that connects tradition with contemporary aesthetics, offering guests an inviting space.”
The journey to creating Indi 16 wasn’t without challenges. The project required navigating municipal approvals to increase the gross floor area (GFA) of the hotel. Once the green light was received, Broadway Interiors was tasked with transforming a complex space—50% of which was located outdoors with no windows or mechanical services—into a functional interior.
The venue’s name, Indi 16, draws its inspiration from Indian cuisine and its location on the 16th floor of the hotel. The overall design is divided into two distinct experiences: the indoor space features a more intimate atmosphere, influenced by the limited natural daylight, while the shisha terrace embraces panoramic views of the Dubai skyline.
Spanning over 5,300sq ft, the venue boasts an indoor capacity of 99 and an outdoor shisha terrace that accommodates 72 guests, offering panoramic views of the Dubai skyline. The fit-out was carried by Gateway Interiors.
NaughtOne, part of the MillerKnoll collective, debuts Truffle pouf, a cheeky yet practical seat and footrest. Truffle pouf brings a playful energy wherever it pops up.
Intentionally organic in form, its curvaceous profile charms from all sides, while the seamless top offers a smooth, durable seat.
With two sizes, 605 wide x 400 high (A) and 475 mm wide by 445 mm high (B), Truffle supports both agile working and lounge uses.
Version A’s wide seat and lower sit invites lounging.
Version B’s taller work height encourages a more upright sit. Both create agile hotspots for connection and collaboration.
Truffle’s solid Bio-Pur® foam construction features a firm inner core for stability and a softer outer layer for comfort. Bio-Pur® foam uses fewer fossil fuels than conventional foams by incorporating vegetable oils and
other organic waste into the production process. It is an innovative solution that can be easily implemented in existing manufacturing processes. The use of Bio-Pur® foam is part of NaughtOne’s strategic goal to reduce the amount of fossil fuel-based materials in its products.
NaughtOne prides itself on its expertise in upholstery. Truffle’s clever one-piece upholstery creates a seamless waterfall edge that accentuates Truffle’s organic form, reveals curves on curves with the play of light, and creates surprising contrasts along the seams.
As always with NaughtOne, possibility is everything. Specifiers can let their imagination run free by adapting Truffle’s character with their fabric choices. Create hotspots with bright colour pops, make a statement with patterns, or blend in with cool neutrals. Whether standing solo or mixed and matched in clusters, Truffle makes itself at home wherever you pull it up.
bathroom solutions that cater to any style preferences and functional needs.
The vanity area remains a central feature in any bathroom, serving both aesthetic and practical purposes. Ideal Standard’s Singular™ approach ensures that every piece of furniture and basin in the company’s extensive portfolio is designed to maximise both style and functionality. Its latest furniture collections – Conca, Finesse, i.life and Eurovit+ – have been meticulously designed to offer cross-compatibility with Ideal Standard’s wide range of basins, available in various designs, models, sizes, and colours. This makes it easier than ever to create a bathroom that perfectly reflects individual preferences and requirements.
Ideal Standard’s furniture portfolio is based on three standard depths – 38 cm, 44 cm, and 50 cm – providing ample storage solutions to accommodate any bathroom size or shape.
Ideal Standard’s basin and furniture combinations offer a vast array of options for creating the perfect vanity area. The launch of the new Finesse collection means that all four of the manufacturer’s core furniture ranges have been created with cross-compatibility as a key attribute, highlighting a commitment to creating personalised and versatile
• Conca: With its sophisticated, minimalist design, the Conca collection features modern recessed push-to-open and softclose drawers that align perfectly within the carcass, creating a sleek, flush front. Its modular concept and extensive colour options, including lacquered finishes and real wood veneers, ensure seamless integration with a variety of basin designs.
• Finesse: This range combines modern elegance with refined design. Featuring subtle recessed handles and available in four matt lacquered finishes or two multilayer melamine wood finishes, Finesse pieces include soft-close drawers and versatile asymmetric storage solutions.
• i.life: Designed for maximum versatility, the i.life collection offers vanity and column units in various sizes and configurations. With seven durable melamine finishes and two handle options, this range also includes open side units, offering even more customisation possibilities.
• Eurovit+: Combining simplicity and style, the Eurovit+ range features contemporary colours and versatile options such as wall-hung and freestanding models with feet. The collection includes glossy lacquered finishes or melamine options, all with soft-close drawers and sleek black interiors. In line with its EcoLogic principles for sustainable product development, Ideal Standard emphasises eco-friendly practices in its furniture construction, using Chain of Custodycertified wood from sustainably managed forests. Additionally, select products feature bio-lacquer, a waterbased coating made from non-toxic, renewable raw materials and produced in a way that significantly reduces CO2 emissions.
ASSOCIATE PROFESSOR AT HERIOT-WATT UNIVERSITY DUBAI, HIGHLIGHTS THE UAE’S BOOMING EXHIBITION DESIGN INDUSTRY. SHE NOTES THE FUSION OF INNOVATION, CULTURE, AND TECHNOLOGY DRIVING GROWTH AND EXPANDING OPPORTUNITIES FOR DESIGNERS.
"Exhibition design in the UAE thrives on several key elements that define its success. A strong narrative and thematic unity are crucial, with exhibitions needing to tell stories that resonate with diverse audiences."
Exhibition design is an art and science that combines space, technology, and storytelling to create immersive experiences. In the UAE, a country known for pushing the boundaries of architecture, culture, and innovation, exhibition design holds vast potential. From world-renowned events like Expo 2020 Dubai to the ever-growing demand for cultural, trade, and industry-specific exhibitions, the UAE has established itself as a key player in this field. The UAE hosts a vibrant calendar of events throughout the year, attracting thousands of visitors annually. For instance, Global Village is a major highlight, while permanent exhibition venues like the Abu Dhabi National Exhibition Centre, Dubai World Trade Centre, and Expo Centre Sharjah play a central role in hosting a wide range of events. The country is also renowned for its global arts and culture events, supported by the Ministry of Culture and Youth, which promotes the UAE's cultural sector. Additionally, the UAE hosts high-profile international sports and leisure competitions, offering substantial prize money. As a major hub for trade shows, conferences, and exhibitions, the country continues to strengthen its position as a global center for events and tourism.
As the region continues to evolve as a global hub for tourism, trade, and creativity, the future of exhibition design here is bright and full of possibilities. Exhibitions in the UAE serve multiple purposes, cultural expression, business promotion, and knowledge exchange.
Exhibition design enhances these experiences by crafting environments that engage visitors, inspire interaction, and facilitate communication. Whether it's a museum exhibit, trade show booth, or immersive experience in a public space, thoughtful design maximises the impact of the content on display. The focus on cutting-edge technology, sustainability, and cultural identity aligns with the UAE’s long-term vision of becoming a knowledge-based economy. As a result, exhibition spaces across the country are becoming more innovative and ambitious, incorporating elements like virtual reality (VR), augmented reality (AR), and interactive installations that enhance user experience.
Exhibition design in the UAE thrives on several key elements that define its success. A strong narrative and thematic unity are crucial, with exhibitions needing to tell stories that resonate with diverse audiences. Designers often navigate the balance between traditional cultural symbols and modern concepts, as seen in places like the Louvre Abu Dhabi or Expo 2020 Dubai. Advanced technology, including VR, AR, and projection mapping, plays a key role in deepening visitor engagement, making it a distinctive feature of exhibitions in the UAE. Sustainability is another priority, with eco-conscious materials and adaptable designs being embraced to reduce environmental impact, as demonstrated by projects like Masdar City and the Sharjah Art Foundation. Al Seef Dubai is also an example of popup installations that seamlessly blend heritage and culture with contemporary spaces. Additionally, well-planned spatial design and flow are essential to crafting an intuitive and immersive visitor experience, whether in small galleries or expansive
open-air spaces, ensuring the user experience remains at the heart of exhibition design in the region.
The significant growth of the exhibition design industry presents exciting career opportunities for aspiring designers, especially those eager to blend technology, culture, and creativity. As demand for skilled professionals rises, designers can explore diverse roles across sectors such as cultural institutions, museums, corporate events, and cutting-edge, tech-driven installations.
Exhibition designers create spaces and layouts for a wide range of events, both temporary and permanent, including exhibitions, museums, art installations, fairs, stands, shops, window displays, and even virtual environments. Aesthetics and narrative play key roles in their work, allowing for experimentation and innovation, particularly in the creation of immersive, experiential spaces. Exhibit designers translate commercial stories into spatial and visual forms, using design methodologies tailored to exhibition environments while incorporating their own creative interpretations to meet the project's communicative and narrative goals. They collaborate with a range of professionals, such as curators, artists, brand managers, lighting designers, directors, digital creators, graphic designers, and videographers. Whether working in design studios or as freelancers, exhibit designers manage and coordinate all aspects of an exhibition’s design, from conception to realisation.
With the UAE emerging as a global center for exhibitions, the future of exhibition design holds great promise, offering endless opportunities for creativity and influence. Designers who can efficiently combine innovation with practical solutions, while highlighting the UAE’s distinct identity, will thrive in this exciting field.
Stefan Schmied, Leader at LIXIL International, IMEA, emphasised the strategic importance of GROHE's first manufacturing facility in Saudi Arabia, aligning with the Kingdom's Vision 2030.
GROHE brand manufacturing facility will adhere to the same global standards and processes that ensure the highest quality and performance for GROHE products worldwide.
STEFAN SCHMIED, Leader at LIXIL International, IMEA, shares insights on GROHE's first Saudi manufacturing facility, aligning with Vision 2030 to boost local production, sustainability, and innovation. He highlights the blend of German quality with Saudi talent, driven by cutting-edge technology and automation.
What inspired the decision to open the first-ever GROHE manufacturing facility in Saudi Arabia, and how does this align with GROHE's global strategy?
By establishing manufacturing facilities in KSA, we aim to strengthen the local production capabilities, thereby supporting the development of a robust manufacturing sector. It is evident that this initiative is part of our commitment to support Saudi Arabia's Vision 2030 objectives of economic diversification and sustainability.
Local production aligns with the broader goal of developing non-oil industries. This collaboration was sparked by the shared vision of Zamil Plastic Industries Co. and GROHE brand to develop local industry by localising unique sectors. This partnership will undoubtedly pave the way for similar industries to follow.
As we expand our collaboration with our valued partners and distribution network across the Kingdom, GROHE Concealed Cisterns products will be made available throughout the entire Saudi market. This strategic approach ensures that we meet the increasing demand and our >>>
"Our Saudi-made Concealed Cisterns maintain the core GROHE brand values of quality, technology, design, and sustainability. This commitment ensures that, even as we localise production, we maintain the high standards that define GROHE globally."
presence in the region, reinforcing our commitment to delivering quality products across Saudi Arabia.
How does GROHE plan to celebrate and promote the combination of German quality with Saudi talent in its marketing and product offerings?
Our Saudi-made Concealed Cisterns maintain the core GROHE brand values of quality, technology, design, and sustainability. This commitment ensures that, even as we localise production, we maintain the high standards that define GROHE globally. By integrating these values into our Saudi-made offerings, we continue to deliver exceptional products that resonate with both our customers and our commitment to excellence.
What cutting-edge technologies and innovations are being implemented in the GROHE manufacturing facility to ensure high-quality production standards?
GROHE's concealed cisterns are designed with advanced water-saving technology, ensuring that
you can flush the toilet effectively while using significantly less water. These products adhere to stringent environmental standards, including those set by the Water Efficiency Labeling Scheme (WELS) and LEED certifications. By allowing users to choose between different flush volumes, GROHE concealed cisterns contribute to eco-friendly practices by minimizing water waste, making them a key component in sustainable building designs. This commitment to water conservation not only supports environmental preservation but also helps reduce utility costs for consumers.
The cistern is the heart of any concealed system for WCs, in drywall and solid constructions. GROHE has experience in the production of Concealed Cistern for more than 50 years. This leads to more than 25 Million cisterns installed worldwide. GROHE concealed products generally come with a 10-year warranty. Replacement parts are available for a full 15 years for our concealed
WC cisterns. GROHE concealed cisterns are featured with Dual-flush technology, which allows the user to select the required volume and thereby saving water. The GROHE concealed cistern is characterised by rapid installation and universal connection options. Another important installation advantage that delivers clear time savings is the fastening technology of the retaining frame for mounting the flush plate directly on the cistern. Last but not least GROHE offers the perfect match with all touchpoints in the bathroom. It is the only company in the industry that can offer a true freedom of choice with a 100% perfect match in colour, design and size.
What role does automation and digitalisation play in the factory's operations, and how does it contribute to efficiency and precision in production?
We are manufacturing Concealed Cistern in Zamil Plastic Industries Co. factory. Which is known for being a business group engaged in the development of innovative design and engineering solutions for use in the construction industry using GROHE German expertise. We are happy to work with an institute that is recognised for its efforts in sustainability, social responsibility, operational excellence, innovation, and workplace balance.
Please, do not disturb! KLUDI-ASANA is the ultimate wellness experience by KLUDI, the German premium water expert, that provides modern High-end bathroom solutions, with a touch of harmony and design.
KLUDI-ASANA is an experience that refreshes all senses and at the same time allows a moment of “release”.
The large-format ceiling showers offer a real wow effect and the ultimate in showering comfort. Rain shower, clean jet or waterfall provide extra wellness. The special atmolight immerses you in a world of complete relaxation, helping to restore your mental and physical balance.
KLUDI surprises, informs and inspires, through a complete and sophisticated range of faucets, sanitaryware and bathroom furniture of high design.
DESIGN MIDDLE EAST REVEALS THE CREATIVE 30 POWERLIST, HIGHLIGHTING THE REGION'S TOP DESIGNERS AND ARCHITECTS WHO ARE REVOLUTIONISING THE LANDSCAPE WITH THEIR UNMATCHED TALENT, VISIONARY THINKING, AND INNOVATIVE USE OF TECHNOLOGY TO INSPIRE AND SHAPE FUTURE GENERATIONS.
Ignacio Gómez, with 20 years of architectural experience, has established himself as a visionary design architect, particularly in the Middle East. His portfolio is widely recognised for its innovation and versatility, encompassing projects across various sectors, including master planning, hotels, leisure, residential, cultural, and transport.
Ignacio Gómez believes in storytelling, crafting project-specific narratives that evoke emotion and captivate. His unique approach and designs, celebrated for their excellence and innovation, have earned him numerous awards, including the “Young Architect of the Year” title at the Middle East Architect Awards in 2010, Cityscape Global Award in 2011 for the Diplomatic Quarter Celebration Hall, the Red Sea Riviera Master Plan, which was awarded Best Residential Project of the Year at the Middle East Architect Awards in 2010, the Best Hospitality Project award for The Chedi Khorfakkan at the Middle East Architect Awards in 2012, Architect of the Year 2019 at Design Middle East Awards and Architect of the Year at the Architecture Leaders Awards 2022, to name a few.
Aedas has flourished in the Middle East under Ignacio Gómez's visionary leadership as Global Design Principal. His deep understanding of client expectations stems from his belief that meaningful client interactions are key to a project's success. Ignacio emphasises
crafting a compelling narrative through a thorough understanding of a project’s purpose, seamlessly blending cutting-edge technologies to push architectural boundaries. This distinctive approach has solidified Aedas' reputation as a leading architectural force in the region, known for innovative and purposeful designs.
As an internationally renowned architectural practice with a global presence, including the Middle East, Aedas places a strong emphasis on creating architecture that seamlessly integrates with the locality. The company is committed to achieving design excellence, as its innovative and visionary creations are evident. They deeply acknowledge the distinctive cultural, historical, and environmental aspects of the location, and their design approach is centered on incorporating and honoring these unique factors.
Ignacio's commitment extends beyond design; he aims to create lasting impacts in architecture and the region. He dedicates his efforts to mentoring young local architects, encouraging them to think creatively and explore innovative ideas. Additionally, he has invested time in publishing books to contribute to the Middle East’s cultural scene, bridging the gap between architecture and the public. Aedas Middle East stands out for its core belief in supporting local talent, ensuring a deep understanding of regional nuances and a strong bond with the communities they engage with.
The Aedas team, composed of exceptional local talents, brings a fresh and modern approach to architecture. They stay ahead of design trends and technological innovations, infusing dynamic energy into each project. By incorporating cutting-edge design techniques, the team ensures their work resonates strongly with clients and communities, creating vibrant and contemporary spaces that reflect the region's evolving identity.
ELANA A WELLNESS RETREAT EMBEDDED IN NATURE, NEOM – SET ON THE BREATHTAKING GULF OF AQABA COASTLINE, ELANAN COMBINES ARCHITECTURAL MASTERY WITH MODERN WELLNESS. DESIGNED BY JT+PARTNERS AND MFG, AND OPERATED BY CAPELLA HOTELS AND RESORTS, THIS LUXURIOUS RETREAT SEAMLESSLY INTEGRATES CUTTING-EDGE WELLNESS TECHNOLOGIES INTO A TRANQUIL, DISCREET ENVIRONMENT THAT PROMOTES RELAXATION AND REFLECTION. THE SLEEK, CONTEMPORARY DESIGN HARMONISES WITH THE NATURAL LANDSCAPE, CREATING A SERENE ATMOSPHERE WHERE INDOOR AND OUTDOOR SPACES FLOW EFFORTLESSLY. WITH ITS EMPHASIS ON SUSTAINABLE DESIGN AND INNOVATION, ELANAN SETS A NEW STANDARD IN WELLNESS ARCHITECTURE, INVITING GUESTS TO REJUVENATE IN UNPARALLELED COMFORT.
Joe Tabet is a visionary architect with over 20 years of experience, known for founding JT+Partners in 2015. What began as a small venture in Dubai quickly became an internationally acclaimed multi-disciplinary consultancy, now employing over 200 professionals from various backgrounds. Despite facing global challenges, Joe's forward-thinking approach to design, business, and management has enabled JT+Partners to deliver award-winning projects worldwide. His portfolio includes work in residential, hospitality, healthcare, and sustainable communities across the Middle East, Africa, and Europe. His innovative and unconventional management strategies have
allowed the company to sustain its reputation and deliver iconic, environmentally, and socially sustainable projects worldwide.
Beyond his professional achievements, Joe is committed to Corporate Social Responsibility (CSR), promoting sociable and sustainable communities, offering his team substantial health and financial benefits, supporting ethical business practices, and engaging in worthy causes. He actively participates in industry exhibits, university lectures, panel discussions, and media interviews, sharing his insights and experiences.
Joe’s success is a testament to his innovative design and management ideas, creativity, and flexible, adaptable approach.
VICE PRESIDENT & REGIONAL DIRECTOR, URBANISM+PLANNING & ARCHITECTURE+INTERIORS
Janus Rostock is a multi-award-winning architect, urban designer, and master planner who has led the design and delivery of some of the highest-profile projects across the region and beyond.
With more than 27 years’ of experience, Janus has brought his vast industry knowledge and collaboration to influence major developments across Europe, Africa, Asia, and the Middle East.
With an extensive background in architecture and master planning and an 18-year presence in the UAE, Janus has shaped many neighborhoods and projects that define the country’s residential landscape we see today. Examples include Dubai Downtown, Dubai
Opera & District, Bluewaters, Dubai Hills, Dubai Creek Harbour Phase One, Dubai Harbour, Al Kifaf and Yas Waters Edge in Abu Dhabi.
Beginning his career at AECOM in 2018, Janus grew the regional business to a nearly 100-strong master planning, urban design, concept architecture, and landscape practice in less than 3 years. He was involved in several of the region’s highest-profile projects; these include the masterplan and public realm design for Dubai Harbor, Riyadh Diplomatic Quarter, Riyadh Transit Oriented Development, Riyadh Complete Communities, Greening Riyadh, NEOM regional plan, and other mega projects.
The regional AECOM Buildings + Places team comprises over 210 exceptional architects, urban designers, and planners. Janus is
IN THE COMING YEARS, JANUS FORESEES NATURE-BASED SOLUTIONS AND AI MODELING PLAYING AN INCREASINGLY IMPORTANT ROLE WHICH WILL ENABLE ARCHITECTS TO WORK WITH NATURE TO CREATE DESIGNS THAT WORK WITH THE ENVIRONMENT RATHER THAN AGAINST IT.
responsible for two practice lines; the Urbanism+Planning team led by Sanjay Tanwani, James Kirkpatrick, Izlem Boylu, David Maestres, Farah Naz and the Architecture+Interiors Design team, led by Vladimir Jovanovic and supported by Ruan Davey, Liam Mannion, and Sue Hagley.
In his role at AECOM, Janus helps drive sustainability and climate resilience across the region, working alongside our valued clients. Currently, the teams are focussed on large-scale projects within the residential, mixed-use, leisure, and entertainment sectors predominantly in KSA and UAE. They are working on Transit Oriented Developments, Greening Riyadh, and giving the
city an uplift. In the UAE, AECOM supports Nakheel by redeveloping older project sites and enhancing the quality of life for Dubai’s residents.
Janus is part of the AECOM CEO Circle leadership program where he plays a crucial role in the widespread adoption of enhanced leadership practices. When it comes to our Act and Think Globally strategy, Janus describes himself as the glue between our global experts and our regional teams. His contribution to our ESG strategy – Sustainable Legacies – is equally focused on internal and external stakeholders. His dedication to building culturally and gender diverse teams, coaching and mentoring junior staff, as well as
identifying and reducing the teams’ own carbon impact is unwavering. Externally, his commitment is reflected through the team’s design ethos: Driving world-class design and innovative solutions to help mitigate the global climate and biodiversity crisis.
Looking at the near future of the design and architecture sector, Janus has seen a shift from focussing on relative sustainability to absolute sustainability and climate resilience. In the coming years, Janus foresees nature-based solutions and AI modeling playing an increasingly important role which will enable architects to work with nature to create designs that work with the environment rather than against it.
. Martin Dufresne, Co-founder and Managing Principal of U+A, part of Egis Group, has reached remarkable milestones over the past years. His leadership has propelled the firm to new heights, leading to notable achievements and industry-wide recognition in architecture. Martin's illustrious career in architecture began with his graduation from the prestigious Azrieli School of Architecture and Urbanism in Canada in 1996. His early passion for design excellence took root during his seven-year tenure at HOK’s Hong Kong office, where he quickly rose to a senior
position. Here, Martin developed a strong interest in large-scale commercial and residential projects, a pursuit that led him to work across Japan, Taiwan, the Philippines, and China. His ability to blend local cultural nuances with innovative design principles distinguished his projects, garnering widespread recognition.
In 2001, Martin joined Kerry Hill Architects in Singapore, where he honed his expertise in high-end resort architecture. He contributed to several acclaimed projects, including the Chedi in Chiang Mai, the Sukhothai in Bangkok, and the Amansara in Cambodia. These experiences enriched his architectural perspective, emphasizing the importance of context and cultural identity in design. Martin's projects consistently showcased his ability to create "living structures," buildings that enhance the daily lives of their inhabitants.
By 2005, Martin had moved to Dubai, where he conceptualized the iconic Capital Gate in Abu Dhabi, a structure renowned for its dramatic lean, earning a Guinness World Record. His book, 18 Degrees - Capital Gate the Leaning Tower of Abu Dhabi, offers an in-depth look at this groundbreaking project. This phase of his career solidified his reputation as a visionary architect, capable of pushing the boundaries of conventional design.
In 2007, Martin co-founded the award-winning firm U+A, bringing his tailored design approach to a broader audience. His leadership has been pivotal
in establishing the firm’s reputation for design excellence across diverse projects in London, Riyadh, Abu Dhabi, and Montreal. Martin's work reflects a deep understanding of the fast-paced nature of the real estate industry and a commitment to integrating new technologies and design tools.
Martin’s extensive travels and deep interest in urbanism significantly shape his architectural approach. He views each project as a chance to infuse a sense of place into the community. This philosophy is reflected in his work on prestigious hospitality projects in Saudi Arabia, including the newly opened Six Senses and Four Seasons resorts at Amaala Triple Bay on the Red Sea, developed by Red Sea Global. His designs focus on crafting spaces that are both functional and enriching, aiming to inspire and enhance the user experience.
His professional journey is marked by collaborations with prestigious clients like Red Sea Global, Expo Dubai, Emaar, and Aman Resorts. His contributions have been recognized with numerous accolades, including the prestigious Lifetime Achievement
Award 2023 by Design Middle East Magazine. His membership in esteemed organisations like the Royal Institute of British Architects and the Society of Engineers in Dubai further underscores his standing in the architectural community.
With over 25 years of global experience, Martin remains a key figure in shaping the architectural landscape with his innovative and culturally attuned designs. His legacy underscores his belief in architecture’s transformative power and the architect’s role in creating meaningful, purpose-driven spaces.
As we reflect on Martin’s journey, it's clear that his career is more than just a series of projects; it shows the impact of architecture. His dedication to design, cultural awareness, and innovation has significantly influenced the global architectural scene. Through his leadership at U+A and his focus on creating meaningful spaces, Martin has shaped skylines and improved many lives. His work inspires us, showing that architecture can be a powerful force for good, capable of crossing boundaries and enhancing human experiences.
DESIGN DIRECTOR + PARTNER /STUDIO BRUNO GUELAFF + BG GROUP
Recognised as one of the region's leading designers and architects, Bruno Guélaff’s expertise extends across architecture, interior design, master planning, and furniture design, leaving a significant impact on each field. Born in New York City to French parents, Bruno's educational journey began at the Lycée Français de New York and evolved into a deep design exploration. Initially unsure of his path, his studies in sociology did not reveal his passion until later at the New York School of Interior Design (NYSID). It was there that his design identity took shape, solidified by his receipt of the prestigious B.F.A. Travel Prize, allowing him to travel the world, visiting over 22 cities across 15 countries.
This globe-trotting experience became a rich source of inspiration, influencing the multicultural layers in his work today.
In 2008, Guélaff returned to Dubai, where he established his boutique firm, studio bruno guelaff, under the umbrella of BG Group.
Over the last 15 years, his vision has propelled the company to become one of the most sought-after design firms in the region. Known for pushing the boundaries of design and architecture, Bruno's work is defined by its fluidity—ensuring that all design elements, from landscape to interiors, are woven seamlessly into a cohesive narrative. As Bruno puts it:
“Designing is about more than just the physical space; it’s about crafting an emotional experience for those who live within it.”
In 2024, Bruno’s dedication to design was recognised when he was awarded Architect of
the Year at the Architecture Leaders Awards. Reflecting on this achievement, Bruno stated: “I am deeply honored and humbled by this recognition. It serves as validation for the dedication my team and I put into every project. Designing spaces where our clients live is a privilege, knowing that our work impacts their daily lives in meaningful ways. This motivates me to push the boundaries of modern design even further.”
His holistic approach to design—one that integrates not just the physical, but the emotional and cultural dimensions of living— has set him apart in the industry. Bruno emphasizes the importance of understanding his clients' backgrounds, how they interact with their environments, and translating that understanding into personalized architectural solutions. “It is my privilege to design a true home for each of our patrons, one that reflects their cultural identities, their relationships, and their values,” he says. This philosophy has not only influenced his designs but has also reshaped the way his company approaches construction. After identifying inefficiencies in the traditional project process, Bruno realized that design should not stop at conceptualization but extend into execution. This led to the formation of BG Villas, a partnership between Bruno and construction expert Khalid Kaluti. Together, they have created a design + build company that merges cutting-edge design with high-quality construction for an all-inclusive, transparent client experience.
The success of BG is visible across Dubai, where luxury residential projects are in full swing from Dubai Hills to Pearl Jumeirah. The firm is now looking forward to expanding its scope with branded boutique developments, including an ambitious 96-story tower facing the iconic Burj Khalifa, which is currently in the design phase.
One of our current projects is the BG LUX Villa, a true gem located in the heart of Pearl Jumeirah, Dubai.
This four-level villa is a stunning blend of minimalism and glamour, offering 24,000sqft. of usable space. The villa features a range of luxurious amenities, including a cold plunge pool, a spa, a boutique-style gym, and a multi-level cinema. Its fully functional roof terrace offers breathtaking panoramic views of Dubai, creating the perfect setting for relaxation. The villa's meticulously curated finishes will captivate the future homeowner, ensuring a living experience that embodies modernism, comfort, and elegance. Every detail, from the architecture to the interior design, reflects a commitment to creating a space that is both aesthetically pleasing and functional, making the BG LUX Villa a standout masterpiece in Dubai’s luxury real estate market.
As Bruno and his partners at BG Group continue to redefine the standards of design + build, they are setting new benchmarks for innovation and excellence. With a visionary at its helm, the firm’s future projects promise not only architectural brilliance but a genuine connection to the people who will inhabit them.
Bruno’s journey from a young man searching for his passion to one of the region's leading designers and architects is one of vision, perseverance, and an unwavering belief in the power of design to shape how we live. His work continues to inspire, pushing the boundaries of what is possible, one project at a time.
Michael Magill, Creative Director of RSP, has been a driving force behind the studio’s impressive growth over the past year. His leadership, vision, and passion for design have not only elevated the firm’s creative output but also expanded its reach, particularly in Saudi Arabia, where RSP has secured several prestigious projects in 2024 alone. From large-scale mixed-use developments to high-end hospitality projects, RSP is now firmly established as a key player in the region’s evolving construction industry.
With over 20 years of experience, Michael has a talent for pushing creative boundaries while keeping a sharp focus on client needs and project goals. This blend of artistic innovation and practical expertise has made him a respected figure within the studio and across the broader architecture community.
One of Michael’s standout achievements in 2023, was leading the design of the Lagerfeld Residential Development, a luxury project that has achieved significant attention. He took the design ethos of Karl Lagerfeld and blended it with a distinctly local flavour, incorporating Dubai’s modern essence into Lagerfeld’s sophisticated design philosophy. Michael’s approach balanced natural light, ergonomic principles, and sustainable materials, all aimed at enhancing the well-being of residents. The result was a high-end living experience that went well beyond client expectations. Michael worked closely with Taraf Properties and the Lagerfeld team, leading workshops in both Dubai and Paris to ensure that every aspect of the design- from the master plan to the interior finishes- honored Lagerfeld’s legacy. This wasn’t just another luxury development, it was a tribute to Karl’s unique style and vision. By the time the project launched in March 2024, both Taraf and the Lagerfeld team were extremely pleased with the outcome which has since set a new standard for high-end residential design in the region.
In the past year, Aldar Properties launched the Nobu Hotel & Branded Residences on Saadiyat Island, Abu Dhabi. Michael led the design on this project, as one of RSP’s major hospitality projects seamlessly integrating Japanese influences that reflect the renowned international Nobu’s distinctive essence. The design draws heavily on minimalism, a hallmark of Japanese
architecture, while also incorporating subtle local influences to create a unique lifestyle experience.
Another project that was successfully launched this year which was led by Michael is the high-end residences with Dubai Holding called Elara Residences in Madinat Jumeirah Living. The development consists of mid-rise buildings with views of the iconic Burj Al Arab and Madinat Jumeirah.
Beyond Dubai, Michael has played a pivotal role in RSP’s expansion into Saudi Arabia, where the firm has seen a surge in winning high-profile projects. Over the past year, RSP has become a trusted partner for some of the Kingdom’s most prominent clients, including PIF entities like Qiddiya, Diriyah Gate, ROSHN, and SEVEN. These large-scale mixed-use developments and prestigious hospitality projects have cemented RSP’s status as a leading design firm in the region.
Michael’s ability to adapt to the unique demands of each project has earned him praise from clients. Whether he’s designing a luxury villa in Dubai or overseeing a large-scale mixed-use development in Saudi Arabia, Michael brings the same level of care, creativity, and attention to detail. His expertise in blending contemporary design with cultural context
has been a key factor in RSP’s success in the region, where projects often require a delicate balance between modernity and tradition.
In addition to the firm’s ongoing projects, Michael has also been instrumental in RSP’s internal growth. In June 2024, RSP completed its move to a new office in Downtown Dubai, a project that Michael personally oversaw. The new office, which now has double the capacity of the previous space, reflects RSP’s evolving brand and future ambitions. With its creative layout, vibrant breakout areas, and collaborative workspaces, the new studio is a testament to Michael’s vision for a workplace that fosters both productivity and creativity. Looking ahead, it’s clear that Michael’s leadership will continue to shape RSP’s trajectory. As the firm takes on even more ambitious projects in Saudi Arabia and beyond, Michael’s ability to balance creativity with strategic thinking will be crucial in maintaining RSP’s standing as a leader in the architecture world.
Fernando Rial Ponce is the Head of Studio Design at KEO International Consultants, where he drives innovative projects from the KEO Doha Studio. With over 22 years of experience, Fernando's current work focusses on leading the design of high-rise projects in the Middle East, including the U View mixed-use tower in Jeddah, the new headquarters for Kuwait Finance House in Kuwait, the DIFC2 Master Plan and the Onyx Tharwa development in Dammam.
Fernando holds a Master's degree in Architecture from ESARQ Barcelona, a Master's degree in Advanced Design and Digital Architecture from ELISAVA School of Design Barcelona, and an Executive MBA from the Quantic School of Business & Technology. His design philosophy merges contemporary art, various design disciplines like automotive and product design, and nature's adaptive forms to craft harmonious environments that elevate user experience and well-being. Fernando's journey in the Middle East began at Fuksas Studio, where he worked on various residential
and hospitality projects. Subsequently, he held senior positions in Shanghai and Hong Kong, leading significant projects such as the Zhang Jian AI Island PH2 in Shanghai and the Lotte Eco Smart City Thu Thiem in Ho Chi Minh City. He also contributed to developments like the Wujiang East Taihu Lake Golden Bay Tourism Complex in Suzhou and the Shimao Le’ Meridien Hotel in Hangzhou. He recently returned to the Middle East joining KEO, to lead their high-rise project designs, leveraging his extensive international experience to drive architectural innovation in the region.
Fernando's academic contributions include teaching and guest critic roles at Jiaotong-Liverpool University, SCAD Hong Kong, and Inarch Digital Architecture Master in Rome. His work is characterized by a rigorous and collaborative design process, ensuring impactful and high-quality outcomes that align with client aspirations. His extensive international experience and adaptability make him a versatile design leader, excelling in maximising opportunities presented by each design challenge.
Govind Shepley, the Founder and Creative Director of TwentyOne06, has been a driving force in transforming the hospitality design landscape in the Middle East. Known for his rebellious, human-centric approach, Govind's work fuses storytelling with strategic design, turning spaces into immersive experiences. With over a decade of experience, his impact has soared globally, with projects across the UAE, Africa, Asia, and the UK. His boutique agency, TwentyOne06, is renowned for its award-winning designs that seamlessly blend creativity, functionality, and a profound understanding of client needs.
Govind’s design philosophy centres on one core belief: great spaces tell powerful stories. It’s this narrative-driven approach that has set him apart in the competitive world of interior design. From Michelin-starred restaurants to luxury hotels, Govind’s spaces don’t just look good—they evoke emotion, foster connection, and leave lasting impressions. Whether he’s collaborating with international brands like Jumeirah, Marriott, and Accor, or bringing to life the vision of renowned chefs like Reif Othman, Govind consistently pushes the boundaries of design, ensuring that each project delivers on both aesthetics and functionality.
His journey to success was not without its hurdles. In 2018, Govind established TwentyOne06 from his modest apartment—number 2106—equipped with only a laptop and an ambitious vision. Today, the studio is celebrated as one of the most respected boutique design agencies in the region, known for its innovative and award-winning concepts in the F&B and hospitality sectors. Under Govind’s leadership, the company has expanded from its Dubai roots to a global presence, all while maintaining the personalised approach that characterises boutique firms. His commitment to creativity and client satisfaction has been instrumental in driving the firm’s growth and reputation.
Under Govind’s direction, TwentyOne06 has garnered several prestigious awards, including multiple rec-
ognitions from local and international design platforms. His designs have been featured in leading publications, and his firm is known for pushing the envelope—never settling for the status quo, always seeking to innovate. What makes Govind truly stand out is his commitment to data-driven design. He believes that each project should begin with a deep dive into research, analyzing market trends, user behavior, and client needs. It’s this research-first approach that ensures TwentyOne06 doesn’t just follow trends but sets them.
As he continues to lead the way in the design industry, his innovative spirit remains at the heart of everything he does. With every project, he redefines what it means to create spaces that not only function but inspire, delight, and connect.
Stuart Allen, the founder and managing director of AAID, has established the firm as a leading interior design powerhouse in the UAE, with a rapidly growing influence in Saudi Arabia. His career in design is marked by a blend of artistic vision and technical expertise, honed through years of experience and a diverse global perspective. Since 2010, Stuart has been a leading force in the region, gaining significant experience in major design cities such as New York, San Francisco, London, Dubai, and various locations across Europe.
This global exposure allowed Stuart to refine his skills under the guidance of notable mentors, including Stephen Miller Siegal, providing him with a broad understanding of design principles and cultural nuances that he brought into his own practice. His career in the USA focused on high-end residential and retail projects, where he worked with distinguished clients such as the Lauder family, Ivanka Trump, Isaac Mizrahi, Liz Claiborne, and Jay Z, managing projects that ranged from luxurious apartments on Madison and Fifth Avenues to stylish lofts in Soho.
When establishing AAID, Stuart envisioned delivering more than just attractive designs. He emphasises that "Design isn’t measured by how much you spend, but by its integrity and functionality. The true value of design is found in creating spaces that are both practical and meaningful." This philosophy reflects AAID's approach, where each project harmonizes aesthetic appeal with practical functionality, striving for both beauty and purpose.
Under Stuart’s leadership, AAID has earned a reputation for creating spaces that are both innovative and carefully designed. The firm's design philosophy centers on collaborative creativity and a keen attention to detail, ensuring that each project upholds high standards of quality and sustainability. Client satisfaction is at the core of their
approach; the team takes the time to listen to and understand clients' needs and visions, working together to create spaces that maximise architectural potential while reflecting unique styles.
Stuart's commitment to the region is evident in AAID’s expansion into Saudi Arabia. Recognizing the potential of Vision 2030, he has guided the firm’s efforts to contribute to the region’s growth and development. AAID’s presence in Saudi Arabia includes significant projects for clients such as Bain & Company, Ernst & Young, and Boston Consulting Group, as well as high-profile developments like The Ministry of Tourism HQ. Stuart states, “We are not a fly-in, fly-out firm. At AAID, we are deeply invested in this region. There was once a belief that design firms in the Middle East were lagging behind global trends; however, this
perception is outdated. The talent in this region is exceptional, and design firms here are now leaders in the global market. At AAID, we are committed to upholding global design standards while exceeding our clients' expectations by raising the bar regionally and globally.”
In addition to his design expertise, Stuart has made significant contributions to the industry as a mentor and leader. His extensive experience on projects worldwide has equipped him with a wealth of knowledge about international design standards. Having spent over a decade in the region, he shares invaluable insights into local practices and trends. Within the AAID team, Stuart fosters growth and collaboration, creating an environment that inspires creativity and professional development. Many team members have started as interns or juniors
under his guidance, benefiting from his support to advance their careers within the company. Furthermore, he recognizes the vital role of team building and mutual support in the workplace, ensuring that every member feels valued and empowered to contribute.
Stuart’s influence extends beyond his projects. He has been recognized as one of the top 10 most influential designers in Saudi Arabia and has participated in various industry events and panel discussions. His role as an advisor on the 2024 WORKSPACE advisory board further underscores his expertise and impact on the industry.
Stuart’s career trajectory illustrates his dedication to advancing the field of interior design. His work aligns with both regional and global design trends while maintaining a focus on integrity and practicality.
Khadije Hamad joined Aedas in 2016, and has over eight years of professional experience in the architectural field. She obtained her Bachelor's Degree in Architectural Engineering from the University of Sharjah in 2015. She later pursued her Master's Degree in Sustainable Design in the Built Environment from the British University in Dubai.
Khadije is an ambitious architect with a strong passion for concept design and a knack for tackling challenging projects. Throughout her career, she has played a pivotal role in numerous large-scale master planning projects in the UAE and Saudi Arabia. Her love for concept design stems from her belief that the conceptual phase is where innovation and creativity thrive, setting the stage for projects that offer unique and meaningful experiences to users—whether inspired by the past, present, or future.
In 2021, Khadije was honoured with the ‘Young Talent of the Year’ Award, a testament to her dedication, creativity, and leadership.
In addition to her project work, Khadije is deeply passionate about mentoring and fostering the development of the next generation of architects. She actively supports fresh graduates as they navigate their entry into the industry, drawing from her own experience of joining Aedas as a fresh graduate in 2016. Understanding the challenges new architects encounter, she is committed to offering guidance, building their confidence, and creating opportunities to help them succeed in their careers.
As a passionate advocate for women in architecture, Khadije is dedicated to empowering young female architects to overcome barriers in a traditionally male-dominated field. By leading through example, she inspires them to challenge societal norms and assert their presence in the industry, encouraging them to pursue their goals with confidence and determination.
Raya Ani, an architectural luminary, is celebrated for her groundbreaking contributions to architecture. Recognised as a Fellow of the American Institute of Architects, this honor underscores her exceptional impact on the field. With a Bachelor’s degree in Architectural Engineering with distinction from Baghdad University, a Master’s in Architecture from MIT with the Harvard/MIT Aga Khan Scholarship, and an illustrious career spanning decades across three continents and four countries, she has left an unforgettable mark. Having worked in cities such as Baghdad, Boston, Dubai, Germany, and New York City, she has garnered global recognition. Consistently recognised as one of the most influential architects in the Middle East since 2015, her designs testify
to her unwavering commitment to environmental, social, and economic sustainability, with visions ahead of her time, as seen in her design for the Marshes of Iraq, achieving economic viability while addressing critical ecological concerns and preserving cultures.
In her role as the 2017 President of the American Institute of Architects—Middle East Chapter, Raya initiated the launch of AIA Middle East in Iraq, aiming to empower Iraqi architects globally. The title of Fellow American Institute of Architects, granted by the New York chapter, recognises her exceptional contributions to architecture. Raya Ani’s journey is marked by dedication to her craft and a desire to positively impact the world through thoughtful and innovative architectural solutions. Her relentless pursuit
of excellence has positioned RAW-NYC Architects as an innovative and sustainable studio that competes with the best architectural firms globally. She has earned a position in the top 10 on Powerlist of 30 Influential Architects in the MENA region and has also been recognised on the Forbes list of 50 Over 50. From designing the first green school and two residential green towers in NYC to transformative projects like Liberland and the Green Bridge of Baghdad, Raya’s designs transcend mere structures.
The Women’s Building in New York stands as a symbol of empowerment, while the Iraq Pavilion embodies determination. A project driven by the community, the Iraq Pavilion defied the odds, achieving global visibility and engagement with limited resources.
The organic structure of DESTINAU rises like growth, symbolising personal and societal evolution. Beyond being merely a destination, DESTINAU unfolds as a holistic wellness journey, seamlessly blending innovative design, personalised programs, and sustainable practices. Each guest’s well-being is individually addressed, with tailored programs encompassing physical, mental, emotional, and spiritual dimensions. The dining experience at DESTINAU begins with a personalised consultation, offering wholesome meals sourced from on-site wellness gardens and permaculture, accommodating various dietary preferences.
Maxwell Connop is the Regional Practice Lead, Architecture for the Middle East at AtkinsRéalis. As part of his role, he brings clients’ visions to life by adopting purposeful design practices to create liveable, sustainable, and adaptable places fit for the future. He brings over 30 years experience across the UK, Asia, and the Middle East, and a broad portfolio of aviation, rail, hospitality, and residential projects. Maxwell’s approach to design and architecture is underpinned by the core values of sustainability and digital tools to drive innovation and the long-term impact on the built environment.
Over the past three decades, the architecture industry has witnessed massive transformation. What once seemed static, has now become so dynamic that we do a lot more with less. Moreover, the performance of
buildings is increasingly driving a whole moral, social, and sustainable era. Technology advancements have accelerated processes and the latest complimentary aspects of computational, parametric, and generative modes of creation have opened new possibilities, enabling architects to conceive designs that were previously unimaginable.
Maxwell’s inspiration often stems from the natural environment.
ests into his architectural practice, he can innovate and contribute to more holistic and impactful solutions.
For Maxwell, sustainability is not a choice, it is rather a necessity. We have a moral duty to ensure our buildings are designed in a way that they promote well-being and ‘touch the world lightly’. At AtkinsRéalis, sustainability experts are integrated into the early stages of each project, ensuring that sustainable
To him, nature is the greatest library and it’s no surprise that biophilic design is so emergent as a key driver in many designs. As part of his design philosophy, nature is an endless source of creativity, providing lessons in sustainability, efficiency, and beauty that can inform architectural design. By integrating insights from these inter-
principles are ingrained in the very DNA of the design.
From commercial places to hospitality venues, residential projects, and beyond, each area presents an opportunity for creativity and innovation. He finds aviation architecture more interesting due to its emotive nature. Designing spaces within airports and aircraft re-
quires a sharp balance of functionality, aesthetics, and passenger experience, making it an exciting area of work. Some of his recent notable work in mixed-use developments in the UAE include flagship projects by Aldar, such as Saadiyat Grove, Athlon, and Grade A office tower in DIFC. Notable features include sustainable design, innovative architecture and amenities tailored to modern living, with an emphasis on wellbeing and human engagement.
Maxwell is particularly passionate about the role he can play in nurturing and guiding young talent to ensure they reach their full potential. By encouraging a culture of innovation, collaboration, and continuous learning, he believes that AtkinsRéalis will remain at the forefront of the industry, making significant contributions to the built environment and shaping a sustainable and inspiring future for the planet and its people.
In 2024, AtkinsRéalis has expanded its architecture business by appointing seasoned talents from around the world. The Company is also investing in its design capabilities by establishing an architecture studio that brings together top-notch talent and embeds AI tools and people-centric design. The architecture studio is focused on high-profile competitions and its ongoing development of all architectural assets within the New Murabba and Mukaab project.
AtkinsRéalis’ architecture studio also examines what makes architecture and master planning liveable and more attractive to people. This requires designing from a smaller scale outwards in order to create new developments that are human-centric. As the Company grows its talent pool, diverse complimentary skills and areas of specialism will help expand the richness of its architectural offerings.
For the years to come, AtkinsRéalis aims to lead the way in architecture and design by thinking holistically across disciplines and sectors. Their ability to create synergies and deliver value-added solutions to clients sets them apart in the industry. Another key trend that has increased in importance is flexible design that is adaptive enough to guarantee future reuse and thus, mitigates the impact of construction on the environment. Future-proofing designs to allow for flexible adaptation and repurposing is central to the Company’s philosophy and is incorporated from the start in all its projects.
“The region is providing an unprecedented forum and creative challenge to the world’s best creative minds, attracting innovation, visioning, and originality to answer the planet's most pressing questions about our impact on society today and the legacy we will leave for future generations,” shares Maxwell.
As the Head of Design and Engineering at ALEC, Raees Ahmad is dedicated to transforming visions into reality through innovative practices and engineering solutions. With over 20 years of experience in the construction industry, he has honed expertise in design management, project management, sustainable practices, and cutting-edge engineering practices.
Throughout his career, Raees has been fortunate to lead and collaborate on numerous landmark projects that not only define city skylines but also enhance the communities they serve. His role encompasses overseeing the design process from initial stages to final execution, ensuring that every project adheres to the highest standards of quality and innovation.
“The United Arab Emirates is a country that epitomises ambition and grandeur, and my work here embodies the ethos of the relentless spirit that defines this remarkable place. Every project offers the chance to expand the envelope and reimagine possibilities. I’ve had the privilege to shape the ever-evolving skyline of Dubai and beyond. Concourses A and D, Terminal 1 and the Cargo mega terminal at Dubai International Airport, towers in the marina like Tower 9, Marina Plaza, and Marina Gate, and mall developments like Mirdif City Center are some of my finest accomplishments. I managed numerous prestigious EXPO-2020 projects including UAE Pavilion, Mobility Pavilion, and Firdous Studio. In Abu Dhabi, I contributed to the awe-inspiring Natural History Museum and the immersive Team Lab Phenomena and was part of the SeaWorld team. These project stands as a testament to ALEC’s commitment to excellence, featuring iconic design and innovation in construction,” highlights Raees.
Continuous learning has always been Raees’ priority, as he believes it is essential the personal and professional growth. He holds multiple certifications, including PMP, LEED-AP, LEED BD+C, and Dubai Municipality accredited engineer with unlimited floor license. His academic background includes a master’s in design management from Heriot-Watt University. Additionally, he is an ISO 19650 Information Management Practitioner and a member of the Emirates GBC Embodied Carbon Working Group. Raees was recognised with an award for his contribution to the UAE Pavilion by HH Noura Al Kaabi, Commissioner General at Expo 2020.
As a LEED-accredited professional, sustainability is at the forefront of his design philosophy. At ALEC, the team is committed to incorporating environmentally responsible practices in every phase of our work. Raees was the LEED Administrator for Mirdif City Center, one of the first projects in the UAE to achieve LEED certification.
As the UAE continues to grow, the industry must evolve to tackle the challenges posed by climate change and resource scarcity. He is excited to explore emerging technologies and recognized the potential of BIM as early
as 2010 and prospectives that will revolutionize how we design and build.
As Raees continues to lead the design and engineering efforts, his goal remains clear: to push the boundaries of what is possible in construction, inspiring innovation while maintaining a focus on quality and sustainability. In summary, my journey in construction has been driven by a passion for design and a commitment to excellence. As they look toward the future, he is eager to continue embracing challenges, exploring new horizons, and leading ALEC to new heights.
Carla Conte, the dynamic Founder and Creative Director of Brand Creative, continues to contribute to the landscape of design in the Middle East and beyond. Celebrating two decades of unparalleled contribution to the industry, Carla’s influence is deeply felt across continents, particularly in the MENA region where she has led the charge in creating award-winning branded environ-
ments that balance multi-sensory aesthetics with psychologically strategic business impact.
"With an exceptional portfolio spanning major global projects, Carla's ethos centers on the fusion of interior design and branding, creating immersive and meaningful spaces infused with narratives and liberated visions.
Her recent collaborations include groundbreaking work with Cruise
Saudi (PIF), Gebr.Heinemann (multiple dutyfree projects including Jeddah, Antalya, Salalah, Tunisia, Aroya and Princess Cruise ships), Ministry of Presidential Affairs (Abu Dhabi) and various up-andcoming homegrown brands by the region’s latest visionaries and entrepreneurs.
From hospitality to healthcare, retail to wellness, Carla’s projects are not just visually striking; they resolve social, environmental, and economic challenges through a highly considered design approach.
Since founding Brand Creative in 2011, Carla has remained steadfast in her vision to craft spaces that engage the IQ and EQ of consumers. Her pioneering spirit has driven the expansion of Brand Creative from its Dubai headquarters, establishing the firm’s first branch office in Thrissur, India, in 2015. Her global ambitions continued with the launch of Brand Creative’s Cape Town office in 2021, located on Bree Street. This expansion brought a new focus on strategy, project management, and graphic design, cementing her firm’s influence beyond the MENA region.
Carla’s leadership style—combining tenacity, empathy, and bold vision—has earned her consistent recognition on power lists across the region, including being named in RETAIL’s Top 40 Under 40 Retail Designers Worldwide.
As the Design & Planning Director at AJi Group, Khalid Odaibat brings three decades of experience in architectural engineering, design management, and project leadership. Since joining AJi 11 years ago, Khalid has been instrumental in shaping the group’s vision, overseeing complex design projects, and driving the firm’s growth in the MENA region.
With a Master's degree in Architectural Engineering, Khalid has built a distinguished career in design and project management. Throughout his career, he has held leadership roles, including Design Manager and Architectural Department Manager, where he managed large-scale projects across the Middle East. His portfolio spans a wide range of sectors, including residential, commercial, healthcare, mixed-use, industrial, and master planning projects.
Khalid’s approach to design is rooted in the belief that architecture should harmonise with its environment while enhancing the human experience. He advocates for designs that balance form and function, creating spaces that are both aesthetically striking and purpose-driven. His design ethos focusses on creating sustainable, user-centered environments that not only meet client needs but also contribute to the community.
Drawing inspiration from the natural world and cultural context, Khalid’s designs blur the boundaries between indoor and outdoor spaces, incorporating natural light, ventilation, and materials that connect buildings to their surroundings. His style emphasises clean lines and thoughtful geometry, ensuring each space serves its purpose with elegance and efficiency.
Under his leadership, AJi has successfully delivered several notable projects, including the Chamber of Commerce Tower in Asharqia, KSA, and the Dallah Healthcare Complex, a high-end healthcare complex in Riyadh, KSA. Khalid’s expertise is further demonstrated through his work on
KHALID’S EXPERTISE IS FURTHER HIGHLIGHTED BY HIS WORK ON THE MARRIOTT AUTOGRAPH IN AL ULA, KSA, A PROJECT THAT REFLECTS HIS ABILITY TO SEAMLESSLY BLEND LUXURY AND HERITAGE IN ONE OF SAUDI ARABIA'S MOST CULTURALLY SIGNIFICANT LOCATIONS.
the Marriott Autograph in Al Ula, KSA, and the Numu Mixed-Use Development in Riyadh, KSA, where he showcases a remarkable ability to balance functionality, aesthetics, and sustainability.
Khalid’s expertise in value engineering enables him to deliver innovative yet cost-effective solutions. He focusses on integration, ensuring seamless coordination across architectural, structural, and engineering disciplines. His commitment to innovation is evident in his ability to deliver cutting-edge designs that embrace the latest technology.
As a leader, Khalid fosters a collaborative environment where his team thrives. He emphasises mentoring emerging talent and ensuring his team stays ahead of industry trends. His integrity and dedication to excellence have earned him a reputation as a trusted figure within the architectural and engineering communities.
In Khalid’s words: "Architecture is not just about creating structures; it’s about shaping environments that enhance people’s lives. At AJi Group, we strive to design smart, build better, and create lasting impacts through every project we undertake."
Khalid Odaibat’s contributions to AJi Group and the architectural landscape have earned him a place on the Creative 30 Powerlist, where his leadership continues to inspire future generations of designers and engineers.
Heninrique Dias is a visionary storyteller whose designs seamlessly weave together cultural, environmental, and human elements. His journey, spanning from Portugal to China, and now as the Hospitality Design Director for DLR Group Middle East, exemplifies a masterclass in global architecture. With a passion for blending tradition with modernity, Henrique's work continues to shape the future of hospitality design across diverse regions. Henrique's portfolio spans continents, from being part of the design team for the landmark Vodafone Headquarters in Portugal in his early years to cultural and institutional
FOUNDING PARTNER /MMAC DESIGN ASSOCIATES
With 30 years of experience in interior design, Christian has developed his expertise from the ground up, starting with a strong foundation in interior craftsmanship and progressing to senior management roles. After an early education in hotel administration, he obtained a degree in Interior Design in 1989, and later qualified as interior architect in Geneva, Switzerland. Christian relocated to Dubai in 2005 to take on the role of Managing Director at a renowned international design firm.
After nearly 20 years with a leading firm, where he designed projects for global hotel operators like Hyatt, IHG, Millennium, Rezidor, Rosewood, Marriott, Starwood, and Accor, Christian launched MMAC Design Associates. This award-winning boutique interior design consultancy, based in Dubai, specialises in mid-scale and luxury hospitality design. Recognised as one of the most influential designers in the Middle East by Commercial Interior Design magazine, Christian also holds a key industry role as a member of the American University of Dubai’s Interior Design Advisory Board.
projects in Europe, mega-projects in China, and ground-breaking projects in the GCC. Henrique's latest projects include the Madinah Gate DoubleTree Hotel in Saudi Arabia, Canopy The Point in Abha, and Jubail Island in Abu Dhabi. His designs provoke emotion and interaction, blending form with function to resonate with users. Starting with the "ground truth," he deeply explores the environment, culture, and future impact before applying his visionary thinking. His work merges parametric design with sustainability, pushing the boundaries of modern architecture while balancing technology and timeless principles.
PRINCIPAL
Vaida Buchrotaite's career reflects her deep passion for interior design, first sparked while working with Anita Rosato’s design team in London. There, she learned the intricacies of design, technical detailing, and the art of FF&E selections, shaping her enduring design ethos. This foundational experience has shaped her design ethos and continues to influence her work today. Whether it’s crafting the perfect concept or diving deep into the technicalities of shaft coordination and paneling, Vaida thrives on engaging with every aspect of a project.
Vaida's passion extends beyond creativity, as she equally enjoys tackling the technical complexities of large-scale hospitality and residential developments. From pre-concept design to completion, her enthusiasm for every stage of the process reflects her unwavering dedication. With a blend of aesthetic sensibility and meticulous attention to detail, Vaida ensures that each project is not only functional but also visually captivating, achieving a perfect balance between beauty and practicality.
In her own words, Vaida describes her passion for design as something that: “drives
Wme to push boundaries and deliver spaces that not only meet client expectations but exceed them.” This commitment to excellence is evident in her portfolio, which spans high-rise residential towers, five-star hotels, and innovative mixed-use developments across Europe and the Middle East. Vaida's commitment to nurturing young talent shines through her team's involvement in industry panels, podcasts, and multiple award nominations, and awards collected over the past few years. This dedication, combined with exceptional skill, makes her a true creative powerhouse.
FOUNDING PARTNER / MMAC DESIGN ASSOCIATES
ith nearly 20 years of experience in interior design and architecture, Anil has built an extensive portfolio spanning hospitality, corporate, and retail projects. His successful work across Asia, the Middle East, Africa, and Europe showcases his versatility and expertise in delivering impactful designs globally. Anil co-founded MMAC Design Associates, which is rapidly becoming one of the most reputable hospitality design firms in the region. With over 30 hotel projects under his belt, he has collaborated with leading hotel chains such as Accor, Marriott, Hyatt, Starwood, Intercontinental, Hilton, Millennium, and Carlson-Rezidor, gaining in-depth knowledge of hotel design and operations. Before MMAC, he led the design department at Samuel Creations, a Geneva-based firm specializing in hospitality projects across Europe and the Middle East. A passionate advocate of design journalism, Anil has contributed to publications like Middle East Interiors, Commercial ID, Design 51, and Dubai Real Times.
EXECUTIVE DIRECTOR /AL SHIRAWI INTERIORS
Ratheesh Kumar is the Executive Director at Al Shirawi Interiors. With 24 years of experience in the UAE's thriving fit-out market, he provides a wealth of knowledge from a variety of industries, including commercial, retail, leisure, healthcare, education, and hospitality.
Having successfully managed and delivered over 500 fit-out projects, his extensive experience has allowed him to expertly navigate the complexities of various sectors. This has enabled him to provide customised solutions tailored to meet the unique needs and expectations of clients across the region, ensuring high-quality results and client satisfaction in every project.
Al Shirawi Interiors, part of the prestigious Al Shirawi Group, was established to meet the increasing demand for high-caliber interior fit-outs in the UAE. With over 50 years of experience, the company has transformed spaces across various sectors, delivering exceptional quality and innovation in interior design and fit-outs.
“TRANSFORMING SPACES IS NOT JUST OUR JOB, IT’S OUR PASSION,”
As a leading interior fit-out company, we operate a 65,000sqft. factory and a 15,000sqft. office, both powered by solar energy. This sustainable approach extends beyond operations; surplus energy generated is stored with DEWA deposits, reflecting the company’s deep commitment to environmental responsibility. Al Shirawi Interiors not only powers its operations with green energy but also embraces biophilic design principles and resource-efficient practices in its office interiors. These efforts underscore a holistic commitment to sustainability, ensuring that every project integrates environmentally sound, economically viable, and socially equitable solutions.
“Some of our recent projects include a high-end branded residential project, Mr.C in Jumeirah (Mr.C stands for Cipriani). In the hospitality segment, we are currently executing Intercontinental, Marina refurbishment, we have completed fit-out works for Radisson Red, Sofitel, and Tamoka Restaurant. In Commercial, we have completed the visionary Artificial Intelligence Office & Innovation Hub for DIFC and also carried out fit-out works for DIEZ Commercity. In the Healthcare sector, we have completed American Hospital and International Modern Hospital refurbishments, as well as the DHA Covid Isolation ward. In education, we have done The School
of Research & Science, Arcadia School which is an approximately built-up area of 156,000sft., and the highlight of the project is its sustainability factor and we have achieved LEED Gold certification,” shares Ratheesh Kumar, Executive Director at Al Shirawi Interiors.
Ratheesh's vision for Al Shirawi Interiors reflects a strong focus on achieving market leadership by emphasising industry expertise, quality, and innovation. As part of a larger group with a $1 billion turnover, the company is poised to set
new benchmarks in the region through its projects. By leveraging extensive industry knowledge, a commitment to quality, and innovative solutions, the company aims to set new standards of excellence in every project. Alongside a talented team and strategic partners, Al Shirawi Interiors strives to create spaces that not only enhance functionality but also inspire and exceed client expectations.
“Transforming spaces is not just our job, It’s our passion,” highlightsRatheesh.
Jason Burnside, Managing Director of Godwin Austen Johnson, has been a key player in the architecture and design industry for over 23 years. With a strong focus on human-centric design and extensive knowledge of the architectural process, Jason has significantly influenced the firm’s regional design approach. His hands-on involvement throughout his career has allowed him to excel in every project phase, from conceptual design to final handover. In his current role, Jason works closely with the firm’s Chairman, Brian Johnson, continuing the strong work ethic that has defined Godwin Austen Johnson. However, he also brings a fresh approach, introducing new ideas and spearheading the hiring of more creatives. Jason continues to ensure that the firm thrives on a culture of equality, encouraging a collaborative environment where everyone has the opportunity to take on leadership roles. This philosophy has fostered an open, dynamic space for innovation. Under Jason’s leadership, the firm has taken on several high-profile projects, many of which have gained recognition for their sustainability. From educational institutions to residential developments, these projects have earned awards and
MANAGING DIRECTOR / GODWIN AUSTEN JOHNSON
praise for their forward-thinking, environmentally conscious design. Jason and his team continue to expand their portfolio, with six new school projects currently in the pipeline, alongside ongoing work in the residential sector, hospitality, and cultural buildings.
Jason’s passion and curiosity continue to drive him and his team toward new
opportunities. As he looks ahead, Jason's focus is on expanding the firm's presence in both the UAE and Saudi Arabia, championing contextual design and sustainable construction practices across all projects. His dedication to innovative, people-centric design positions Godwin Austen Johnson to remain a leader in the architectural industry for years to come.
Gareth Cain joined DSA as Studio Design Director in November 2023, upon returning to Dubai from Riyadh. Gareth has over 22 years of diverse experience across various international markets, starting his career in the UK and having been in the Middle East since 2011. He has developed a robust expertise that spans multiple sectors including hospitality, residential, retail, workplaces, and mixed-use developments. Throughout his career, Gareth has demonstrated an unwavering commitment to exceptional design through hands-on concept development.
As an architect at his core, he also brings substantial experience as an interior designer and is a certified product designer. This broad expertise allows him to approach projects with a multifaceted perspective, blending techniques from multiple fields.
As a Studio Design Director at DSA, his role is pivotal in steering the organisation toward strategic growth and evolution. With the firm having incredible projects and a diverse pool of talent, he aims to harness this wealth of experience to cultivate specialist knowledge within the studio. By structuring growth initiatives that prioritise collective development, he envisions a framework that not only maximises individual capabilities but also fosters collaborative innovation.
Gareth shares: “I see myself facilitating strategic growth, and by that, I don’t just mean deciding what areas of the business to invest time and resources in or just hiring more people, but creating structures that are set up for growth, that create space for emerging leadership. Setting up communities within DSA to share experience and nurture talent to provide even greater value to our clients and help us to continue to deliver excellent projects. I see myself contributing to a studio culture that builds on DSA’s reputation as a great place to work, where people want to stay for a long time. I see a whole raft of initiatives to help improve every aspect of our studio and being proud of our collective contribution to that end.”
Gareth, as an established leader within the architectural community, excels at promoting business growth while strengthening team dynamics. He emphasises nurturing talent within his team while cultivating an inclusive studio culture driven by collective goals.
Gareth's extensive management experience encompasses all facets of practice management from strategic planning to day-to-day operations. During his first few months at DSA, alongside leading a hospitality concept team, Gareth created DSA Hubs, 8 communities within DSA that are a forum to blend knowledge, experience, ideas, and research, as well as a platform to educate, inform, and contribute both to DSA and the industry.
FOUNDER & DESIGN DIRECTOR / VALCARCE ARCHITECTS
Alina Valcarce, the visionary Founder and Design Director of Valcarce Architects, has rapidly emerged as a prominent figure in the Middle East's architectural scene. Combining innovative design, sustainability, and a deep passion for creating extraordinary spaces, Alina is set to reshape the region's architectural landscape.
Born in Cuba, raised in Spain, and with extensive professional experience in the UK, China, India, Vietnam, and the Middle East, Alina brings a global perspective to her work. Her international experiences have not only broadened her architectural perspective but also given her the
unique ability to incorporate many cultural themes into her designs.
Since establishing Valcarce Architects, Alina has built a firm known for its creativity, innovation, and dedication to sustainability. In just a short period, her work has captured the attention of some of the region’s most prominent stakeholders, and her projects are already leaving a lasting impression. The firm’s ethos of merging modern aesthetics with a deep connection to the environment is seen in every detail of their designs with current projects in UAE, Saudi Arabia, Maldives, and Miami; In recognition of its visionary approach, Valcarce Architects was named the Emerging Architecture Firm of the Year 2024 by Design Middle East and earned the title of Best Luxury Architecture Company of the Year by the Luxury Lifestyle Award.
Alina’s personal achievements echo the success of her firm. She was recently recognised as one of the Top 200 Most Powerful Women by International White Page, highlighting her influence not just in architecture, but also in the broader business world. Her talents have long been recognised, as early as 2018 when she was honoured as one of the Best Designers in Asia Under 40.
A key aspect of Alina’s philosophy is her belief in architecture as a dialogue between nature and human life. This approach is evident in her diverse portfolio, where organic forms,
PROJECTS
natural materials, and environmental considerations come together to create buildings that are as functional as they are beautiful. Her recent residential projects, like Cove Residences in Dubailand and Beach Walk on Dubai Islands, are
prime examples of how her architectural designs seamlessly integrate with landscape.
Alina’s ongoing project, Gaia – Luxury Habitat, takes this commitment to nature even further. This innovative project uses prefabricated structures designed to blend harmoniously with the environment while reducing waste and contributing to the goal of achieving net-zero carbon cities. Projects like Gaiaare making a bold statement about the future of sustainable architecture. What truly distinguishes Alina is her unwavering commitment to pushing the limits of architectural design. Her projects are not only transforming the cities she works in but also redefining the way we perceive space, sustainability, and the intricate relationship between people and their built environments.
Alina’s journey is a testament to her passion, vision, and determination. In just a few years, she has achieved what many only aspire to, yet her story is still unfolding. With an expanding portfolio and an unwavering dedication to excellence, the future for both Alina Valcarce and Valcarce Architects is exceptionally bright. Her work inspires architects in the Middle East and the global architectural community.
Tarek Shuaib has been at the helm of leadership at Pace for over 15 years. His professional experience was shaped early on by passion and a detail-oriented mind, having been born and bred around design and architectural excellence. His late father founded the firm in 1968, and Tarek dedicated his studies and professional years to a legacy that lives on.
Tarek was the innovator rebuilding on an initial vision of innovative design and thorough project implementation, focussing on master planning and ensuring proper foresight to fruition. By embracing creativity and cementing innovation into the fabric of the firm, he has led Pace to countless award-winning projects and a set of barrier-breaking values that are manifested through the work that he leads. Under his leadership, and running all three regional offices - Kuwait, Saudi Arabia, and Bahrain - Pace has delivered more than 1800 projects across the region and internationally, to date.
Pace is recognised for leading by example, with people at the forefront of all its work. Through educationally driven systems that encourage continuous learning and the implementation of new software, along with a focus on redefining architecture, design, and delivery, Pace consistently pushes the boundaries of modern design and cultural integration.
“Creativity is a word that is often casually thrown around in our industry, but its value as a core driving tenant of architectural design and development cannot be overstated. Creativity goes beyond aesthetics, it encompasses processes, performance, sustainability practices, mobilizing technology, as well as maximising function and value for the client and the community. We at Pace reframe creativity as innovation. Our goal with every project, regardless of scope, mandate, or scale, is to push the boundaries wherever possible. There’s always room to do things better and explore opportunities for fresh perspectives and innovation. We need to let best practices and the precedence of success guide us, but we should never make the mistake of getting caught in a trap of repetition and redundancy of our own making.
We as designers, architects, and engineers are shaping the very landscape of our communities and nations, not just for us but for several generations to follow. We need to be innovators and be willing to take risks. The potential is limitless, we simply must be willing to embrace that potential," highlights Tarek.
DESIGN DIRECTOR & FOUNDER / DZ DESIGN
Dina Murali is the founder and visionary behind DZ Design, one of the leading luxury interior and architecture studios, located in the heart of Dubai's Design District. Her design studio specialises in crafting exclusive, bespoke solutions for the hospitality and residential sectors across the MENA and African regions, blending creativity, comfort, and stylish sophistication to deliver unparalleled luxury living experiences.
As a frequent speaker on expert panel discussions on hospitality design and recognised among the top influential interior designers in the Middle East, Dina brings valuable experience in telling authentic and compelling stories through design and creating spaces that always put people first.
Among her current projects are the Hilton Hotel and Residences in Ghana, a 5-star ski resort and hotel in Azerbaijan, the Movenpick Hotel in Dubai's Healthcare City, as well as the design of showcase residences and public spaces for multiple residential towers in Dubai’s Business Bay and Mohamed bin Rashid City.
Among the studio’s recently completed projects are an award-winning Amaseena restaurant at The Ritz-Carlton, JBR, Sunny Wellness Spa in Sharjah Healthcare City, VEO Fitness by Emaar, The Aurum Residence in Ghana, StrEAT restaurant in Hilton Fujairah, Mogao Pan-Asian Restaurant in Radisson Red DSO, Oasis Mall in Dubai, Radisson, Citymax Business Bay, Pullman Downtown Dubai, and multiple highend residential villas for private clients.
“My primary focus is on designing spaces that are functional and visually appealing, while also reflecting the brand's values and delivering a compelling story. I am excited to take on more challenging hospitality projects that allow me to integrate my passion for sustainability and design in the future,” says Dina.
With over 30 years of international architectural experience across the Far East, South Asia, and the Middle East, Prodipto Ghosh is a distinguished figure in the field. Having lived in the Middle East for over two decades, his profound understanding of the region's culture and trends has greatly impacted contemporary design practices. His work continues to shape and elevate the region's architectural landscape.
Prodipto’s portfolio, including the Baku Gateway building, Bluewaters Island Hotels, and The Grove, highlights his prowess in creating complex mixed-use developments. His designs masterfully integrate residential, commercial, retail, and entertainment spaces, blending aesthetics with functionality. Known for his innovation and versatility, Prodipto delivers vibrant urban environments that enhance both the cityscape and community experience. His commitment to sustainability and adaptability addresses contemporary design challenges with flair.
In 2022, Prodipto joined Mirage as Director of Architecture, with the mission of establishing and leading the firm’s architectural design consultancy. Under his leadership, Mirage has rapidly grown from a team of four architects to a dynamic force of 80 professionals, including architects, master planners, landscape architects, and interior designers. The firm’s portfolio spans from intimate villa communities to iconic high-rise towers and luxurious beachfront resorts, all reflecting the ethos of excellence and innovation that Prodipto has instilled in Mirage.
Collaboration is central to Prodipto’s design philosophy. He believes that the best architectural solutions result from collective effort, where a diverse team of seasoned veterans and young talent work together to push the boundaries of design. This collaborative ethos at Mirage Design fosters a creative environment where innovation thrives. By approaching each project with fresh perspectives and a deep understanding of client needs, the firm consistently delivers groundbreaking solutions that resonate with both functionality and aesthetic excellence.
Prodipto places a comprehensive focus on sustainability, viewing it as a balance of environmental, social, and economic responsibility. He believes that architecture has the power to positively impact both people and communities and that each project should be thoughtfully designed with a deep awareness of its environmental footprint, social value, and economic viability.
Dewan Architects + Engineers announces its acquisition of a majority stake in Design Lab, a renowned Singapore-based hospitality design firm. This strategic move marks Dewan's 40th anniversary and its commitment to innovation, sustainability, and client-centric excellence.
Founded in 2016 in Singapore and Vietnam by three partners with a shared passion for hospitality, design, and travel, Design Lab (DL) has distinguished itself with projects that demonstrate a sensitivity to place, culture, and people across the Far East, Middle East, Europe, and South America. This acquisition will significantly enhance Dewan's resort design expertise,
Fabidha Safar-Rahman, an Interior Designer with 19 years of experience, founded Design Matter in 2017. In the past seven years, her firm has expanded into an award-winning team of 11. Fabidha oversees a diverse array of commercial projects, including healthcare, retail, corporate, education, and facade design, while also guiding a growing residential team led by Leema Ajith. Design Matter recently completed the design of two residential towers, Al Ameera Village Phase 3 and Numiya Tower II, totalilng 287,116.55 sqft for GJ Real Estate. Two additional towers, Oasis Tower 3 and Al Ameera Village Phase 4, are currently in the concept stage.
strengthening its leadership in the Middle East's hospitality sector. The partnership will leverage DL's extensive experience in sea, mountain, and desert resort projects, which are fundamental in driving the flourishing hospitality sector in the region.
"Initiating this venture of global expansion alongside Design Lab transcends mere business objectives; it's about forging meaningful partnerships and embracing diverse perspectives. Our acquisition of Design Lab exemplifies this ethos, reinforcing our commitment to innovation, sustainability, and client-centric excellence on a global scale,” Ammar Alassam, Chief Executive Officer at Dewan Architects + Engineer.
In the healthcare sector, Fabidha has led 25 projects, including the 190,000 sqft Medcare Royal Specialty Hospital, a landmark in luxury healthcare. Other notable projects include the Anti-Aging Skin Clinic in Abu Dhabi and various Medcare facilities.
Since 2020, Design Matter has refurbished 34 prestigious holiday homes, making a substantial impact on the rental market. A notable transformation involved a 20-year-old Emirates Hills villa, which increased from AED 2.4 million to a 60 million asking price after Fabidha's interventions. The firm has also renovated properties along Abu Dhabi's mangroves, such as Zaya Nurai, significantly raising their market value.
Sandra Woodall’s 30-year journey in the UAE reflects her deep commitment as an environmentalist, architect, and mentor. Leading Tangram Architects' MENA studio, she blends traditional construction methods with sustainability and modern needs. Her early work with Indian teak, adobe, and coral stone has shaped her influential designs. Her forward-thinking approach was evident a decade later when she delivered Dubai’s first green-roofed government building, during the development of the emirate’s Green Building Regulations, and her work continues to inspire and shape the future of sustainable architecture in the MENA region and beyond.
Today, Sandra is leading the design of a Woman and Children’s Cancer Care Hospital, featuring a Winter Garden to aid recovery for immunosuppressed children. She is also creating a "Hospital of the Future" that utilizes digital and advanced technologies, decentralising non-clinical spaces to the Metaverse and achieving significant reductions in carbon, energy, water, and waste footprints. Last year, tangram launched its first Virtual Hospital to provide healthcare to remote communities in Africa.
Sandra’s career, marked by sustainable strategies and climate-responsive designs, earned her the distinction of becoming the first Fellow of the RIBA to be based in the GCC region. She serves as the UAE country representative on the RIBA Gulf Chapter Committee, is a member of Caabu, the Council for Advanced Anglo-British Understanding and an Academician at the UK’s Academy of Urbanism. Her more recent initiatives include co-founding the RIBA Gulf Chapters’ Sustainable Development Group and establishing tangramTERRA to support her regional teaching roles. These platforms share crucial knowledge and tools with professionals and students across the GCC, aiding in the pursuit of decarbonisation targets and delivering the UN SDGs.
Maisa Saif, founder of Polished Interior Design, has become a prominent name in transforming homes into sophisticated, timeless spaces. With a deep-rooted passion for design influenced by her family’s artistic and technical heritage, Maisa initially pursued business management but was irresistibly drawn to the world of architecture and interiors. This passion led her to embrace her true calling, establishing her own firm and quickly rising as a leading figure in the interior design industry.
Polished Interior Design is known for its dedication to creating refined and enduring spaces that balance aesthetic appeal with practical functionality. Maisa’s design philosophy revolves around crafting environments that offer both physical comfort and emotional well-being. Her work is characterised by clean lines, sustainable finishes, and a focus on natural light, ensuring that each design maintains its beauty over time.
One of Maisa’s notable achievements was her graduation project—a school designed for children with autism. This project was recognised for
its thoughtful approach and won first place, reflecting her ability to blend creativity with a deep understanding of client needs. This success laid a strong foundation for her subsequent career.
In her practice, she emphasises the importance of paying attention to detail and avoiding common pitfalls such as overemphasis on luxury furniture at the expense of essential elements like quality finishes and effective use of natural light. She advocates for investing in high-quality, timeless pieces and ensuring that every design element contributes to a cohesive and comfortable living environment.
Looking ahead, Maisa anticipates that the future of interior design will increasingly prioritise sustainability and innovative materials. While she acknowledges the potential of artificial intelligence in generating design ideas, she believes that the unique creativity and expertise of human designers will remain crucial. Her work continues to push the boundaries of design, aiming to create homes that are not only beautiful and functional but also enduring and inspiring.
The Oman Convention & Exhibition Centre (OCEC) sets new standards in sustainable architecture, blending modern design with eco-conscious features. From solar panels to biodiversity gardens, it leads the region in green initiatives while enhancing visitor experiences.
The OCEC’s exceptional design goes beyond aesthetics - it is a space that fosters creativity, collaboration, and a sense of grandeur, inspiring event organisers and participants alike.
In recent years, business event venues worldwide have undergone a transformation, where the visitor experience now goes hand-in-hand with environmental responsibility. Beyond offering cutting-edge technology and first-class facilities, these venues integrate clean, modern designs, innovative sustainable features, and advanced digitalisation to create spaces that truly stand out. The Oman Convention & Exhibition Centre (OCEC) exemplifies this shift, setting new benchmarks not only in architecture but in sustainability.
The OCEC recently celebrated a significant win at the Sustainability Innovation Awards, a testament to its unwavering commitment to reducing its environmental impact. This recognition speaks volumes about the centre's ambition to lead the way in sustainable design while offering visitors a world-class experience.
At the heart of this experience is the OCEC’s breathtaking architecture. The famous Sultan’s Rose graces the rose-shaped dome, a striking feature that crowns the Madinat Al Irfan Theatre and has become an iconic symbol of modern Omani architecture. For the past eight years, the OCEC has been praised for its unique design, which artfully blends modern aesthetics with practical, eco-conscious elements. Surrounding
the venue are thriving gardens, meticulously maintained with a focus on biodiversity. These gardens are replenished with fruit trees, bee farms, and plants that support the local ecosystem. “Some call it a spa, a little jewel,” says Eng. Said Al Shanfari, CEO of the Oman Convention & Exhibition Centre. “Many visitors, whether local or international, notice the striking architecture, the use of natural light to reduce artificial lighting, open spaces, clean white marble, and the overall modern design. This elevates their experience, making it truly unique.”
The OCEC’s exceptional design goes beyond aesthetics - it is a space that fosters creativity, collaboration, and a sense of grandeur, inspiring event organisers and participants alike. The open spaces, elegant marble finishes, and the strategic use of natural materials create an atmosphere that elevates every event within its walls. The thoughtful inclusion of sustainable features, such as the integration of outdoor spaces, also enhances the comfort and productivity of delegates, ensuring that the venue isn’t just a place to host events - it becomes a catalyst for better events.
As part of OMRAN Group, the OCEC was designed with sustainability embedded from the outset. When it was awarded LEED Gold Certification in 2018, the OCEC became the first >>>
of OMRAN's projects to receive this prestigious recognition. At the time, it also held the highest LEED point score in the Sultanate. With this certification, the OCEC showcased the intelligent design and the careful use of materials. For instance, the OCEC’s architecture maximises natural lighting and airflow, reducing the reliance on artificial light and air conditioning systems, which are typically significant energy consumers in such large venues. This thoughtful architectural approach ensures
that sustainability is seamlessly integrated with the overall visitor experience.
In its ongoing pursuit of sustainability, OCEC has partnered with TotalEnergies Renewables Middle East & Africa for a rooftop solar photovoltaic project. This 4.6 megawatt-peak (MWp) solar rooftop installation is set to produce 7,805 megawatts-hours (MWh) of solar energy annually, which covers approximately one-fourth of OCEC’s electricity needs. This collaboration exemplifies the
venue’s commitment to reducing its carbon footprint and supporting Oman’s renewable energy goals.
"Our partnership with TotalEnergies is a major step towards achieving our long-term sustainability objectives,” explains Al Shanfari. "This project not only enhances our venue’s green credentials but also provides a tangible example of how corporate collaboration can drive meaningful change in sustainability efforts."
In its ongoing pursuit of sustainability, OCEC has partnered with TotalEnergies Renewables Middle East & Africa for a rooftop solar photovoltaic project. This 4.6 megawatt-peak (MWp) solar rooftop installation is set to produce 7,805 megawatts- hours (MWh) of solar energy annually, which covers approximately one-fourth of OCEC’s electricity needs.
A dedicated Green Team has been formed to drive further sustainable projects and innovations. This team has conducted extensive research to improve operational efficiency, introducing strategies to reduce the environmental footprint of both the venue and its visitors.
This innovative solar initiative underscores the OCEC’s leadership in sustainable venues, making it an attractive location for events focused on energy diversification, such as the Green Hydrogen Summit and Oman Sustainability Week.
The OCEC’s dedication to green initiatives doesn’t stop at solar power. A dedicated Green Team has been formed to drive further sustainable projects and innovations. This team has conducted extensive research to improve operational efficiency, introducing strategies to reduce the environmental footprint of both the venue and its visitors. The centre has partnered with local hospitality providers and charities to develop waste management and food redistribution systems, ensuring that sustainability is integrated across all aspects of event management.
By hosting globally recognised events, the OCEC continues to play an active role in Oman’s broader sustainability agenda. The recent solar rooftop initiative not only reduces the venue’s carbon footprint but also provides event organisers with the opportunity to host conferences in a truly eco-friendly environment. Through its initiatives, the OCEC has
sparked meaningful dialogue on the intersection of business objectives, industry trends, and sustainability initiatives. By leading through example, it has demonstrated how these elements can seamlessly align, setting a new standard for the industry.
As Eng. Said Al Shanfari summarises, “At the OCEC, we are continuously evolving to enhance the visitor experience while staying true to our core value of sustainability. We believe that by providing a sustainable venue, we are contributing not just to Oman’s goals but to global efforts in building a better, greener future. In the long run, we are also responding to industry changes, ensuring that our venue remains attractive”
The Oman Convention & Exhibition Centre, strategically located in Muscat near the Muscat International Airport, hosts over 250 events annually, serving as a dynamic hub for discussions on Oman’s future. The OCEC is known to host the annual IDF Oman Exhibition, focused on interior & exterior design solutions. In the coming months, audiences can expect a wide range of events to take place at the OCEC, including the OCEC’s annual art fair, Muscat Art from 29 to 31 October.
What inspired you to create the concept of Soul Kitchen, and how does it
reflect your personal journey?
We created the concept of Soul Kitchen in Dubai to reflect the journey of migrating our original concept from Beirut. We drew inspiration from the Levantine Arabs who, throughout history, have often been forced to leave their homelands and start anew—a journey we call "al hijra" in Arabic, meaning migration, symbolized by the birds that became our central theme.
Soul Kitchen’s design in Dubai draws from its original Beirut location. How did you approach adapting the interior design to maintain its essence while also catering to a new environment?
Soul Kitchen in Dubai is an elevated evolution of what we first created in Beirut. The original location features found materials and objects, like the concrete blocks known as "mashrabiya" used for ventilation in buildings. We reinterpreted those blocks in the ceiling design of Soul Kitchen Dubai, along with the signature birds and feathers, which now appear as striking installations throughout the space.
The menu at Soul Kitchen features a fusion of Arab and South American flavors. Can you tell us about the creative process behind some of the key dishes, such as the Hummus Chimichurri and White Fish Tabboule Ceviche?
In the 19th century, many of our ancestors migrated to South America, where an incredible fusion of Levantine and Latin American cuisines emerged. Our menu is a direct tribute to that cultural
Curated carpets from Iwan Maktabi adorn the walls, forming a semipermanent installation that will evolve every six months, showcasing fresh works from different artists and curators.
blend and you can see it and taste it through Chef Margarita’s blend of colours, ingredients, and spices, as well as how we merged very Latin American and very Lebanese iconic recipes together.
Soul Kitchen has become known for its unique events like Monday Jazz nights and Latin Sunday nights. What drives the curation of these events, and how do they enhance the overall experience at the restaurant?
Weekends at Soul Kitchen take on a groovy, dance-filled vibe after dinner, transforming the space into a lively spot where the community can perform, listen, eat, drink, or simply dance the night away.
Our music programming is curated by my partner, Wassim Bou Malham, a rockstar producer and musician with a deep passion for global sounds. He ensures that Soul Kitchen remains a hub for musical discovery, inspiration, and collaboration with exciting artists from around the world.
Our Monday Jazz nights have become a sensation in Dubai, offering guests the chance to experience alternative jazz bands from various countries, pushing the boundaries of contemporary jazz.
We also host music diggers and curators from across the globe on special nights. Latin Sundays, for instance, allow guests to explore the sounds of a different Latin American country each time. From this idea we created Ceviche and Bellinis Wednesdays, to celebrate our iconic ceviches and our OG Arak Bellini, all in the spirit of reinforcing our story from different angles every night.
On weekends, the vibe shifts to a more groovy, danceable atmosphere after dinner, turning Soul Kitchen into a space where our community can perform, listen, eat, drink, or simply dance the night away.
In what ways did you incorporate storytelling into the design elements at Soul Kitchen, particularly in the art installations and decor choices?
The geometric ‘mashrabiya’ ceiling is a standout feature in the Dubai location. Can you tell us more about its significance and how it ties into both the local architecture and the Soul Kitchen brand?
Art installations are a central feature at Soul Kitchen. Can you share the stories behind some of the most impactful installations, like the rotating mechanical flock of birds and Rumi Dalle’s ‘Feathers of Migrating Birds’?
When designing the interior, I wanted to stay true to the essence of the original Soul Kitchen. Green remains a dominant color, complemented by trees and plants to bring life to the space. This organic feel is balanced by warm terracotta tones and bold geometric structures in the woodwork for a more sophisticated, elevated look. The geometric "mashrabiya" in the ceiling—a nod to both the Beirut location and Lebanese architecture—adds a final touch of authenticity. >>>
Behind the bar, you’ll find a constantly rotating mechanical installation of a flock of birds, co-designed by myself and creative director Hamza Mekdad. This piece tells the centuries-old story of Levantine people who’ve had to leave their homes in search of inspiration, safety, and a sense of belonging.
Suspended above the green room is Rumi Dalle’s installation, “Feathers of Migrating Birds,” where 150 feathers each represent the journey of a migrating artisan, from Beirut to Dubai, perfectly aligned with Soul Kitchen’s narrative.
Rumi Dalle, an acclaimed artist from Beirut, has handcrafted works for Hermes and Iwan Maktabi, among others.
The walls are adorned with curated
Soul Kitchen offers a blend of beautifully curated music, an elevated cocktail bar experience, and exceptional food. The cosy, homey vibe has created a new hub for our community and friends, making it the perfect spot to gather and connect weekly.
carpets from Iwan Maktabi, part of a semi-permanent installation that will reinvent itself every six months, showcasing new works by artists and curators we admire.
How does the concept of migration influence not only the design and atmosphere of Soul Kitchen but also its role as a communal space in Dubai?
We launched Soul Kitchen in Beirut about seven years ago, creating a space where we could unwind with great cocktails and play the music we loved at home. It was the first cocktail bar of its kind, tucked inside The Grand Factory— our very first club in Beirut.
Our goal was to build a place where we truly belonged, where friends could
gather while being part of a club that hosted some of the world’s biggest artists and DJs week after week.
Soul Kitchen quickly became more than just a bar; it shaped how we dressed, how we danced, and even our drinking culture, giving rise to the unique "soul kitchenesque" style.
In Dubai, Soul Kitchen serves a similar purpose: a place to enjoy beautifully curated music, an elevated cocktail bar experience, and most importantly, incredible food. This homey feeling that we were able to transport with us created a new hub, or nest, for our community and friends to meet up every week.
As Soul Kitchen continues to grow and evolve, what future collaborations or new concepts are you most excited about bringing to the space?
We've just opened our terrace, are adding a tequila bar and lounge to the green room, launching a club next door for more music-centered nights, and creating a bar bistro for a laid-back daytime vibe.
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