PAGE STRAP MARKET SUPPLIER NEWS CASE STUDY
Barmotion – expands its operation Barmotion is a hospitality and branding solution provider that has been supplying reliable and professional service to the events industry for over 12 years, placing clients’ brands into the hands of attendees at conferences, product launches, exhibitions, and more.
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ver the last year, Barmotion has expanded its operations, bringing their hospitality and branding solutions to the UK market. A big step forward for the company as they begin to establish themselves as a global business. Alexia Swart, managing director of Barmotion, explained: “The expansion into the UK has been an obvious choice for Barmotion, the cultural similarities gave us the opportunity to make a memorable first impression on new clients without changing who we are as a brand. Barmotion’s strength comes from our ‘rock star’ baristas’ ability to put a brand into a client’s hands through delicious drinks and snacks with a smile, which the UK greatly values, as it mirrors its own culture of offering warm drinks and refreshments to its guests.” Coffee is present in many cultures around the world and the UK is no exception. The UK sees nearly 100 million cups of coffee consumed daily and this figure has been growing over the years. Coffee has become part of workplace culture, making it the perfect starting point for Barmotion when we first launched there. Ms Swart said: “Throughout our time in the UK, we have expanded the list of services and products we offer, starting out with coffee bars and lolly waffles, working our way up to soft-serve bars, alcoholic beverages, zesty smoothie bars, and more. There’s still a long way to go until the UK operations match the range and resources that we have in South Africa, but we take pride in our journey so far.”
“Being known for our first-class service in the South African event, hospitality, and marketing sectors has also been a large factor in Barmotion UK’s growth. We have built a strong reputation over the years, with the stories of happy clients to prove it, which established us as a trustworthy brand that UK organisers can count on to maximise their exposure at events,” she added. Ms Swart said: “While the UK branch is constantly growing, South Africa will always be the home base for Barmotion. Even with the challenges our events industry has faced during the pandemic, it continues to thrive and adapt; it’s an industry we’re proud to be a part of.” “The South African operation has access to its own industry-leading equipment and high-quality ingredients that we use to help our clients stand out from other exhibitors, with a variety of options available such as hot chocolate, sushi, wraps, milkshakes, and more. Keeping so much of what we do in South Africa also gives us the opportunity to support local businesses and give back to our community,” she added. Ms Swart concluded: “Barmotion is always looking to the future, and we are eager to keep growing the UK operation by expanding those products and services we have to offer as well as the sources we get our products from. In time, we hope our reputation reaches the level it has in South Africa, showcasing the dedication to quality service of our ‘rock stars’,
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no matter where we are in the world.” “We are also excited to continue being a part of events in South Africa and grow with our industry peers as the market begins to boom again.” Barmotion is a proudly South African company, we have South Africa to thank for our roots and for nurturing us to become the amazing company that we have grown into. While we are grateful to have the opportunity of spreading our wings and becoming a global business, we have only been able to do so because of what we are and how we have grown in South Africa, and the amazing team and clients that we have there.
www.businesseventsafrica.com
