PAGE MARKET COMRADES STRAP NEWS EXPO FEATURE
Photo credits: Comrades Marathon Association.
Less than a month to Comrades Expo
With less than 30 days left, the countdown to the 2022 Comrades Marathon has already begun. Set in the beautiful and warm City of Durban, the three-day Comrades Expo preceding race day is back with much anticipation and excitement from the organisers, runners, exhibitors and supporters.
A
s we are all aware, 2022 started off slowly and with grave uncertainty, many sectors of the economy could not make long term financial commitments out of fear of further Covid-19 restrictions. The exhibitions and events management industry equally experienced such challenges. The world is now open and there is much needed economic activity across all sectors. According to Synergy Business Events MD, the exhibitions management company tasked with running the Comrades Expo, Mr Tiisetso Tau, “We are excited to announce that we have surpassed the 75 per cent exhibitions sales milestone for 2022. When we began the sales cycle, it seemed like a daunting task having to navigate around the Covid-19 regulations and limitations on hosting events such as venue capacity, budget cuts by corporates, job losses and general economic volatility, etc.” Mr Tau added, “However, since the
lifting of the restrictions, we have seen an upward trajectory of exhibitor space enquiries and conversion. For us, this is a demonstration of trust and commitment that the Comrades Marathon community has on the significant contribution that such an event has to the economy.” “This year’s Expo has attracted the likes
22 Business Events Africa August 2022
of Dischem, Gu Energy Lab, Garmin, SA Society of Physiotherapy, KZN Sharks Board, Automobile Association of SA, Kyron Laboratories, various government departments and will include CMA sponsors, Mr Price Sport, First National Bank, Toyota and the Official Comrades Charities. The Expo is where ordinary South
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