PAGENEWS SITE STRAP
Plucking CIS and CITP out of the industry credential alphabet soup There are dozens of designations available to event professionals, resulting in some individuals with a truly mind-numbing array of letters after their names on their event badges. It’s also prompted some professionals to question which certifications are worth the effort to earn and proudly display.
T
o give you an insider’s insight on SITE’s two credentials, CIS and CITP, we went straight to one of the experts on our team who knows it best — Liz Dombrowski, SITE’s certification manager. Our colleagues – and our clients – deserve to work with professionals who have demonstrated their competence and knowledge, and who have met the rigorous standards set by their peers and industry leaders. When you review a credential to determine if it’s of value to you as an events professional, ask yourself this
question: are you seeking education, or are you expecting to demonstrate your existing competency? If it’s education you’re after If your goal is education-oriented, then look for an assessment-based certificate programme like the SITE’s Certified Incentive Specialist (CIS). CIS is a selfpaced virtual programme (or two-day in-person course) with a final assessment. Certificate programmes such as CIS help you build capacity in an industry, emerging profession or specialty area. When there is a
learning gap to fulfil a role or become workforce-ready, an assessmentbased certificate (ABC) programme is well-suited to addressing this gap. Because programmes like CIS are built on a needs analysis, learning and assessment are directly tied to the knowledge, skill, or ability gap that the programme is designed to fill. When highly specialised knowledge or skills are required for a particular job, a well-designed training programme with learning objectives that are aligned to an assessment can help confirm that you have the requisite skills or competencies.
Building back Exhibitions and Events together! The founding Associations of the SA Events Council have consistently provided essential information and support on event safety, business relief and venue capacity. Ensure you are ready for business by engaging with your association today.
hello@saeventscouncil.org
42 Business Events Africa August 2022
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