SCOIATTOLO & GRUPPO ARO
si incontrano con la curio-
trasformare la produzione industriale in qualcosa di
sità e la voglia di sperimen-
unico, realizzato ad hoc per il vincitore di questo bel-
tare di un cliente innovativo
lissimo concorso che ha registrato la partecipazione
come Scoiattolo, nascono
di centinaia di utenti e migliaia di votazioni online”, ha
progetti creativi e stimolan-
spiegato la Responsabile Comunicazione e Marketing
ti per entrambe le parti”, ha
Alice Galli. “La confezione, infatti, studiata e realizzata
aggiunto l’Art Director Vi-
da Alice Lepori, Art Director e grafica dell’ufficio crea-
viana Limido.
tivo Scoiattolo, riporta il nome del vincitore così come
Dal canto suo Scoiattolo
compare sulla propria pagina Ig, a sottolineare anche
ha evidenziato come il ser-
la dimensione social del progetto”.
vizio Kamaleo abbia per-
“Vorremmo che questo fosse solo l’inizio di un ‘mo-
messo di sfruttare in modo
mento Scoiattolo’ da proporre ogni anno per creare
semplice ed efficace la tec-
un rituale ricco di creatività, condivisione e di nuove
nologia per dare ai propri
idee da mettere ‘sul tavolo’, dando vita a quello spiri-
prodotti una forza mai vista
to proprio di chi segue Scoiattolo e al contempo vuo-
prima, trasformando film e
le mettersi in gioco. E chissà che un giorno la Limited
top della vaschetta in un
Edition possa avere sempre maggior rilievo e arrivare
potente strumento di mar-
anche sui banchi della Gdo!”.
keting.
“Con questa Limited ho avuto finalmente l’occasio-
“Questa
Edition
ne di portare la bellezza della natura a casa dei con-
sviluppata con la collabo-
Limited
sumatori e colorare il loro Natale”, ha spiegato Alice
razione di un partner di fi-
Lepori, Art Director e grafica dell’ufficio creativo Sco-
ducia come Aro e delle sue
iattolo. “Per lo studio dell’immagine mi sono ispirata
tecnologie innovative ci ha
al nostro naming e al suo richiamo diretto con la ge-
permesso di divertirci e di
nuinità, l’amore e l’attenzione per la natura.
ENGLISH Version
Scoiattolo and Aro Group: taste runs (also) on the packaging TASTE AND IMAGINATION, TRADITION AND TECHNOLOGY. SCOIATTOLO, THE COMPANY KNOWN FOR ITS FRESH FILLED PASTA, NEVER CEASES TO AMAZE. AND, ON THE OCCASION OF THE RECENTLY CONCLUDED ‘INVENT YOUR SCOIATTOLO STUFFING’ CONTEST, WHICH INVITED CONSUMERS TO PROPOSE THEIR FAVORITE FSTUFFING, DECIDED TO ‘DRESS’ THE WINNING LIMITED EDITION WITH VERY PARTICULAR COLORS AND TECHNOLOGY, MAKING USE OF THE PRECIOUS ADVICE AND PROFESSIONALISM OF ARO GROUP, WITH WHICH IT HAS BEEN COLLABORATING SINCE 2016
A
ro Group, a company based in Cavaria con Premezzo (VA), has been designing, developing and producing labels and rolls for over 40 years starting from the customer’s needs, thus offering targeted, precise and complete answers. For the competition - which saw the triumph of 34-year-old Roman Fabrizio Cor-
gnati (@fabrincucina on Instagram) with his delicious ‘Ravioli stuffed with scampi, burrata and citrus peel’ - Aro Group proposed Kamaleo service at Scoiattolo, based in Lonate Ceppino. This service, which uses the HP Mosaic program, is able to create different graphics from a single starting file, modifying colors and sizes, alternating the elements of the ini-
116 CONVERTER Flessibili - Carta - Cartone
tial pattern with an exceptional result for chromatic quality and great variability. HP, an excellence in digital printing, has allowed further enhancements, with silver giving a metallic effect to the various colors, a real plus for this type of printing. The packaging - if possible - has given even more value to the recipe and to the initiative promoted by Scoiattolo, who wanted to establish in this way a new direct line with its consumers. Every year, in fact, connoisseurs of Scoiattolo filled pasta will be invited to participate in new initiatives that will see them increasingly involved in suggesting the creation of Scoiattolo products. In addition to the attention to the ingredients and their quality, special attention will therefore also be paid to their ‘presentation’, testifying to how much the packaging has a strategic value even in the communication of a brand. “The great dynamism of Scoiattolo’s staff has allowed a synergy of ideas that have always married wonderfully with the solu-
tions we propose, from the simplest and most standard to the most complex and ingenious”, commented Viviana Puzone, communication manager of Aro Group. “Mutual trust has always led to excellent results, creating a careful and creative collaboration”. “Solutions and innovation are our strength and when they meet the curiosity and desire to experiment of an innovative customer like Scoiattolo, creative and stimulating projects are born for both parties”, added Viviana Limido, art director. Scoiattolo highlighted how Kamaleo service has made it possible to exploit technology in a simple and effective way to give its products a strength never seen before, transforming the film and tray top into a powerful marketing tool. “This Limited Edition developed with the collaboration of a trusted partner like Aro and its innovative technologies allowed us to have fun and transform industrial production into something unique, created ad hoc for the winner of this beautiful competition who
