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TYPE COLOR
The important thing to remember when picking a color for your type is readability. Color of type is less important than its contrast with the background which is usually
BLACK ON WHITE OR LIGHT BACKGROUNDS
DARK GRAY ON WHITE OR LIGHT BACKGROUNDS
VERTEX GRAY ON WHITE OR LIGHT BACKGROUNDS
DARK BLUE ON WHITE OR LIGHT BACKGROUNDS
NAVY BLUE ON WHITE OR LIGHT BACKGROUNDS
VERTEX BLUE ON WHITE OR LIGHT BACKGROUNDS
WHITE ON BLACK OR LIGHT BACKGROUNDS
LIGHT GRAY ON WHITE OR LIGHT BACKGROUNDS
LIGHT BLUE ON WHITE OR LIGHT BACKGROUNDS
created through brightness. Pick light colors for dark backgrounds and vis versa.