Vertex Brand Guidelines

Page 14

14

TYPE COLOR

The important thing to remember when picking a color for your type is readability. Color of type is less important than its contrast with the background which is usually

BLACK ON WHITE OR LIGHT BACKGROUNDS

DARK GRAY ON WHITE OR LIGHT BACKGROUNDS

VERTEX GRAY ON WHITE OR LIGHT BACKGROUNDS

DARK BLUE ON WHITE OR LIGHT BACKGROUNDS

NAVY BLUE ON WHITE OR LIGHT BACKGROUNDS

VERTEX BLUE ON WHITE OR LIGHT BACKGROUNDS

WHITE ON BLACK OR LIGHT BACKGROUNDS

LIGHT GRAY ON WHITE OR LIGHT BACKGROUNDS

LIGHT BLUE ON WHITE OR LIGHT BACKGROUNDS

created through brightness. Pick light colors for dark backgrounds and vis versa.


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