Kelsey Scherer Design Portfolio 2010-2013
Created over a period of six semesters while pursuing a BFA in Graphic Design at Corcoran College of Art + Design.
Classes Typography Graphic Design Studio Entertainment Design Enviornmental Design Design for Mobile Devices
Class Typography I Professor Francheska Guererro
Typographers Poster This project began with writing a paper based on a typographer. After creating the content, type studies were conducted to determine appropriate body copy size for typefaces chosen. Finally, posters were created with three different design directions.
Class Typography I Professor Francheska Guererro
Class Typography II Professor Ramona Hutko
Design & the play instinct book Instructed to take the content from Paul Rand’s “Design and the Play Instinct” and turn it into a dynamic book. This project focused on bringing attention to the most important parts of the content. Book includes transparent overlays that help illustrate the diagrams in the content.
Class Typography II Professor Ramona Hutko
Class Typography III Professor Francheska Guerrero
Song poster layout After choosing a song, we did different type explorations. This project included making physical type, photographing it, and incorporating the photos into a composition. The final poster includes different illustrations that depict different parts of the song.
Class Typography III Professor Francheska Guerrero
Song posters Posters combining typography and image.
Class Typography III Professor Francheska Guerrero
Song posters Posters combining typography and image.
Class Typography III Professor Francheska Guerrero
modernist & the chameleon This project began with writing a paper based on a two typographers. After creating the content, two design directions were explored to decide which fit better with the content. Once a direction was chosen, the rest of the book was designed with a rhythm structure.
Class Typography IV Professor Francheska Guerrero
Mandrake Using Bodoni as an underlay, Mandrake is a hand drawn typeface that contrasts thick and heavy roots with thin and light plants. The x-height of the typeface is indicative of the ground, below are the roots and above are the plants. Classic botanical drawings were used as inspiration.
Class Typography IV Professor Francheska Guerrero
Class Design Studio I Professor Robert McVearry
Would you work without pay? When you download music, you’re not only stealing from the artist. You’re hurting those who make a living creating the music you love. Billions of dollars are lost in the music industry due to pirating. Do the right thing.
public awareness campaign After getting assigned the topic of music piracy, I wrote the copy for a public awareness campaign using the tag line: Would you work without pay? The final design is a series of three posters.
Would you work without pay? When you download music, you’re not only stealing from the artist. You’re hurting those who make a living creating the music you love. Billions of dollars are lost in the music industry due to pirating. Do the right thing.
Would you work without pay? When you download music, you’re not only stealing from the artist. You’re hurting those who make a living creating the music you love. Billions of dollars are lost in the music industry due to pirating. Do the right thing.
Class Design Studio I Professor Robert McVearry
CRAVING Savings: magazine feature design After compiling content about different restaurants in the Washington, D.C. area, I wrote and designed a story that would be featured in a food or travel magazine.
Class Design Studio II Professor Nathan Hill
Science club brand This project began with writing a paper based on a two typographers. After creating the content, two design directions were explored to decide which fit better with the content.
Class Design Studio II Professor Nathan Hill
Class Design Studio III Professor John Carmody & Bob Lasater-
Journey: 332 My journey from home to school is one block (three hundred thirty two steps). I decided to take the number 332 and make a book counting from 1 to 332. Some numbers contain facts about them, others simply a picture or illustration, and others contain only the number as their representation.
Class Design Studio III Professor John Carmody & Bob Lasater
Inside Spreads
Class Design Studio III Professor John Carmody & Bob Lasater
teamBAY: Membership campaign The goal of this campaign is to educate college students and to get them involved with saving the Bay and to ultimately increase the amount of people not only holding membership but also being involved in the efforts of the Chesapeake Bay Foundation (CBF).
Strategy: Target the universities and their organizations in order to ultimately reach the students and get them involved with the Bay. By reaching out to the organizations as a whole, they will then in turn reach a larger body of students as opposed to targeting a campaign directly at college aged students.
APPLICATIONS
Class Design Studio IV Professor Sam Shelton & John Carmody
The Our Home logo can be shown in four variations: full black, full white, color, and grayscale.
our home
7
strength in stories
our home campaign Our Home: Strength in stories is a collaborative voting campaign created by a group of designers at Corcoran College of Art and Design. The goal of the campaign is to increase voting among the Asian-American demographic within Northern Virginia, and then within the country.
Each member of the group was responsible for a part of the campaign. Personally, I was responsible for the brand identity. Other team members handled some of the print collateral, the website, social media, motion graphics, the events, and video.
Class Entertainment Design Professor Michael Pacheco
Lars and the Real Girl Redesign of Lars and the Real Girl Key Art and DVD packaging. Final poster incorporates a hand drawn sketch that reflects the title that includes a hand quality type treatment.
Class Entertainment Design Professor Michael Pacheco
Extra ordinary Extra Ordinary is a move directed by Ian Christian Blanche, about two best friends living in California. One day, it is revealed that one friend has superpowers.
Class Environmental Design Professor Johan Severtson
HUE HUE is an international design museum that would be located downtown in Washington, DC. It would showcase design to the public focusing on interactivity with the viewer. We designed branding across multiple materials for the museum and the museum gift shop.
Class Mobile Devices Professor David Ramos
PARKDC Mobile App concept ParkDC helps you find a parking spot with the lowest reported ticketing. Use your current location or the plan ahead option to make sure you’re not getting a ticket when you park.
Class Mobile Devices Professor David Ramos
Sitar arts center responsive web design Sitar Arts Center is a Ommodi debis eres iure plandae cumque volut restius nobissi cum, utecaborum abo. Libusantur magnatque pro mint. Occaborum fugitia cusaepu daerem aut ut alibus.
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Opening
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making a gift from our Holiday Wish List! Sitar Arts Center is Proud to be Featured in the 2011-2012
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students may register beginning January 3. You can help the students at Sitar this holiday season by
Join our mailing list!
this holiday season by making a gift
Returning Student Early Childhood Registration for Children
DEC 11
Catalogue for Philanthropy and a Member of United Way.
the schedule. New students may
SPOTLIGHT
Showcase Week Performances
Sitar Arts Center is Proud to be Featured in the 2011-2012
begins December 3. Click here for register beginning January 3.
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DEC 8 Last Day of Fall Classes
gift from our Holiday Wish List!
Registration for Children 0 - 5
Appointment for Spring 2013 Classes
Children 0 - 5 begins December 3. Click here for the schedule. New
Returning Student Early Childhood
“Sitar Arts Center is like a second home to me.”
First Day to Make a Registration Appointment for Spring 2013 Classes
Showcase Week Performances DEC 13
Early Childhood Arts Registration Begins for Returning
Showcase Week Performances
Students
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UPCOMING DEC 3 First Day to Make a Registration Appointment for Spring 2013 Classes Early Childhood Arts Registration
JAN 3 Early Childhood Arts Registration
DEC 8
Begins for New Students
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Begins for Returning Students DEC 8
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Last Day of Fall Classes