rr L a u m a D i e n e m a n n
5205 Nor th 26th Street Arlington, Virginia 22207
Mobile: 202. 487.1936
e-mail: dclauma@gmail.com
February 1, 2012 Maria Jones cca+d 500 Seventeenth Street,nw Washington, dc 20006
Dear Ms. Jones,
The first paragraph of a typical business letter is used to state the main point of the letter. Begin with a friendly opening; then quickly transition into the purpose of your letter. Use a couple of sentences to explain the purpose, but do not go in to detail until the next paragraph. Beginning with the second paragraph, state the supporting details to justify your purpose. These may take the form of background information, statistics or first-hand accounts. A few short paragraphs n the body of the letter should be enough to support your reasoning.
Lauma Dienemann
202. 487.1936 dclauma@gmail.com Laumina.com Béhance.net/Lauma
Finally, in closing paragraph, briefly restate your purpose and why it is important. If the purpose of your letter is related to your employment, consider ending your letter with your contact information and title if not included on letterhead. However, if the purpose is informational, think about closing with gratitude for the reader’s time. Print Graphic Design Branding Web Design
Respectfully,
Lauma Dienemann
L a u m a D i e n e m a n n
5205 Nor th 26th Street Arlington, Virginia 22207
Corcoran College of Art + Design 500 Seventeenth Street nw Washington, dc 20006
Can we that, do it again? Take TAKE THAT [ C h o r u s ]
I DON ‘T FEEL PROPER ’ve got all these demons and I can’t stop em’ Yo u a l r i g h t s t a r - No star! Yo u a l r i g h t s t a r - No star!
I want Xanax, Vicodin and Oxycontyn Funky fill the form out, so I can drop em’ I To tell you the truth Doc, I might have a problem Robbie Williams take one Adderall with water in the morning. As if I’m goin’ to take one tablet, I’M KEITH MOON, DICKHEAD! [ C h o r u s ] He said this one’s to t a k e y o u u p He said this one’s to t a k e D O W N W h e n I t a k e ‘ e m I DON’T FEEL SOUND A n d I l o o k r a t h e r . . . ROUND
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pills are the boss
prescription
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prescription
“Good Doctor” Poster 24”x 36”
Create a poster to illustrate the lyrics of a song.
I chose “Good Doctor” by British artist Robbie Williams in which he speaks of prescription drug abuse.
WORLD CAR-
The treatment of the lyrics connotes the in-and-out of consciousness of a drug abuser. The title is an ironic question of the “goodness” of the doctor.
I went to the doctor to get a prescription I told him little fact and lots of fiction, about a bad back, I ain't got, He tried to sell me faith healing
I think not!
I want Xanax, Vicodin and Oxycontyn. Funky fill the form out, so I can drop em'
I've got all these demons and I can't stop em'.
To tell you the truth Doc, I might have a problem Robbie Williams take one Adderall with water in the morning
[Ch
As if I'm goin' to take one tablet,
I'm Keith Moon, Dic khead!
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You know what Doc, its alright, you know, I just hurt me leg its not terminal But a pain killer could help for what’s wrong with me knee, and I’m a little bit down from too much to eat
Got me own collection, can’t get an e r e ctio n ,
if I take ‘em too long they’ll fuck me complexion
Give me loa ds of pills
Give me loads of pills
Give me loads of pills
That’s right If I take ‘e m fo r like mo r e than a fe w days I get that haunted look Now if you go to the barber shop
Give
long enough then you’re gonna get a hair cut
me lo ads
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then you gots to be a fuck up Well I’ve got 5 or 6 if I’m at a loss. Do I have a history of drug abuse, well I never tick that box And I now that some of you are going to be really, really cross. The drugs stop working so prescription pills are the boss The glory days are gone and we’ve all stopped havin’ it, no raves no more just bedside cabinets Sleepers are great but don’t start dabbing it, the world carries on spinning, we’re mad in it
Take that, take that
Know what doc, it’s not like I’ve been doin’ any research or anything But if you can give me any of the following pills, I’d be very, very grateful cos I feel poorly So that’s: Codeine, Morphine, Opium, Methadone, Menoc rabedene
Hydroxycodone, Anolodene, Buprenophine, Butorphanol, Adderall, Doryl Work with me, antidepressants…but not Saint Johns Wort ‘Cos I can get that at Boots!
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Can we do it again? Take that, take that [Chorus] You alright star - No star You alright star - No star I don ‘t feel proper [Chorus] He said this one's to take you up He said this one's to take you down When I take ‘em I don't feel sound And I look rather... Round You alright star - No star You alright star - No star You alright star - No star I don ‘t feel proper [Chorus] He said this one's
I went to the doctor to get a prescription. I told him little fact and lots of fiction About a bad back, I ain't got, he tried to sell me faith healing
to take you up
I th i n k n o t !
He said this one's to
I want Xanax, Vicodin and Oxycontyn. Funky fill the form out, so I can drop em'
take you down
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William s
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And I look rather... Round
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You alright star - No star
e r e ction.
You alright star - No star
If I take ‘em too long they’ll fuck me complexion
You alright star - No star
That’s right If I take ‘em for like more than a few days I get that haunted look
You alright star - Five Star I don 't feel proper
Now if you go to the barber shop long enough then you’re gonna get a hair cut
And if go to the doctors regular, then you gots to be a fuck up
Well I’ve got 5 or 6 if I’m at a loss. Do I have a history of drug abuse, well I never tick that box And I now that some of you are going to be really, really cross
[Chorus]
The drugs stop working so prescription pills are the boss.
He said this one's
The glory days are gone and we’ve all stopped havin’ it. No raves no more just bedside cabinets Sleepers are great but don’t start dabbing it. The world carries on spinning, we’re mad in it
to take you up
Ta k e tha t, ta k e tha t
He said this one's to take you down
Know what doc, it’s not like I’ve been doin’ any research or anything
But if you can give me any of the following pills, I’d be very, very grateful cos I feel poorly
When I take ‘em I don't feel sound
So that’s: Codeine, Morphine, Opium, Methadone, Menocrabedene, Hydroxycodone, Anolodene, Buprenophine,Butorphanol, Adderall, Doryl
And I look rather... Round
W o r k w i th m e , a n t i d e p r e s sa n ts … But not Saint Johns Wort ‘cos I can get that at Boots!
Wow how Wow how Wow how You alright star - No star
You alright star - No star You alright star - No star I don ‘t feel proper
“Compact Fluorescent Light Bulb” Poster 24”x 36” Create a poster to show the benefits of Compact Fluorescent Lightbulbs (CFL). The poster sends a message of energy-saving benefits of using a CFL. Multiple rotating light bulbs take a shape of a brain, connoting “smart” thinking.
“Frederick Goudy; Martin Majoor, A Century Apart” Book 8”x 10” Write content and design a book comparing two typographers. The book illustrates similar and disparate approaches of the two typographers. Treatment of the cover alludes to punchcut letters, which both designers favor. Goudy’s name is set in a serif typeface, while Majoor’s name is set in a san-serif, denoting the difference in time when these typographers worked.
“Caterpillar” Typeface Design and create a typeface. Caterpillar is a display typeface based on Palace Script typeface, born out of contradiction and confusion. The motivation for the name is the uncertainty of a caterpillar’s life. One day it is an ugly, hairy crawling worm — the next it is a beautiful, fluttering butterfly. The typeface is created by the use of singular false eyelashes, glued to a paper, photographed and then digitized.
“Save Tigers” Poster 24”x 36” Create a PSA poster for a World Wildlife Fund. The poster illustrates the world where tigers would only be a mythical animal, just a memory.
“The Visual Language of Herbert Matter” Poster 24”x 36” Create a poster to promote the screening of the movie . The poster utilizes iconic Herbert Matter photos and designs. The treatment alludes to a film strip and gives a taste of the movie while showcasing the works from the movie.
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.......... ...
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...
....
...
...
...
.. . .
. . . . . . . . . ..
. . . . . . . . . . . . ....
.. .
..
....
“Bollywood Bistro” Branding re-design Redesign the Identity for an assigned restaurant. The logo represents the culture of India and the tradition of Bollywood. The lowercase “b” stands for the first letters of the company and as a representation of a film reel. A lotus flower is used to represent the virtues usually associated with this flower, elegance, perfection and purity. Typography is inspired by the Art Deco movement to emphasize a clean, friendly atmosphere, reminiscent of the 1930’s. Silver color in the logo evokes the “Silver Screen” while the gold stands as a symbol for the Bollywood vibrance, rich culture and extravagance.
Carrier for Graphics Standards Manual and the collateral. The carrier resembles a VHS tape case. Business card, envelope and letterhead are housed in a black-on-black printed carrier.
J eetu Ve rma General Manager
703 -2 7 3 - 0 031 JVerma@bollywoodbistrofairfax.com
3955 Chain Bridge Road Fairfax, VA 22030 Bollywoodbistrofairfax.com
Letterhead and Business card. Letterhead has a pattern of the logo printed on the back (see left), business card has Jaeetu V e rma General Manager gold and silver foil logo applied to the back. 703 -2 7 3 - 0 031 JVerma@bollywoodbistrofairfax.com
Branded matchboxes, refrigerator magnets and coasters. The menu resembles a photo album, in which pieces are held in by use of photocorners. This ensures easy replacement of menu pages as the menu changes.
e
ke U
p! Protect Your WildLife
p!
a
U
W
W ak
Protect Your WildLife
Protect Your WildLife
Protect Your WildLife
Wake Up!
Wake UP!
Protect Your WildLife
“Wake Up” Membership Campaign Design a Membership campaign for the Chesapeake Bay Foundation. The membership campaign is focused on boaters who live on and/or use Chesapeake Bay. The logo is a dual play on words, firstly, a call to action and a reference to the wake behind a boat; secondly, protecting the wildlife and protecting one’s own “wild” life.
Protect Your WildLife
Tent to be used during boat shows and fairs. Intentionally colorful designed to stand out amid mostly white tents. Flags to be used during boat shows and fairs.
LEFT: Sets of Javascript banner ads promoting Chesapeake Bay and informing boater of simple things they can do to keep the bay healthy. ABOVE: The mailer card is printed on recycled, seeded paper (seeds of grasses integral to reversal of the Bay’s coastline erosion). This card can be planted and the grasses will grow.
Promotional materials to be sold in CBF stores or given away at boat shows.
iPhone
9.41 AM
“Carolyn Sewell Portfolio� Multi-device adaptive website Using responsive design ideas to create a site that adapts itself to different conditions.
iPad
9:40 AM
Projects tab reveals a menu of all projects
Visited projects have a changed appearance
Tapping on the menu reveals all the menu choices
iPhone
9.41 AM
Menu heirarchy is shown by appearance
Dots indicate a collection of projects
iPad
9:40 AM
iPad
iPhone
9:40 AM
9.41 AM
iPhone
9.41 AM
iPad
9:40 AM
Active page is indicated by change in appearance
Sliding bar is added
Photograph of artist is removed
iPhone
9.41 AM
Typography size is reduced
Hyperlinks are indicated by a change in color
Get the app at VieTurf.com
“VieTurf” Mobile game Use mobile tools to unseat a user’s settled understanding of Washington, DC.
“Fun Evolution Facts” Adobe DPS e-book Create a visual narrative, based on an audible speech. Interactive e-book, based on an excerpt of Phillipe Starck’s TED speech. This publication is targeted toward children. Folios provide fun facts about chosen species, all folios are interactive and auditory.
In the explor show h form o In our recom the wo
“Interweaving Connections� NEXT at the Corcoran 2012 All senior thesis show at the Corcoran Gallery of Art+Design The web represents the roadmap of choices and paths each of the graduating students will take after graduation. It is also the device that connects all of us and the space we are showing in together. Based on the metaphorical pieces of string, a literal string craft was created following the lowercase forms of the word NEXT set in Gotham Bold.
44
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3
The responsibility of the print team was to design dynamic pieces that would excite and inform the public of the upcoming NEXT event. We were tasked with creating both an invitation to the exclusive opening of the exhibition and a rackcard that would announce the show to the general public.
We explored many different concepts and materials for the invitation.
NEXT AT THE CORCORAN: CLASS OF 2012 FINAL INVITATION 9
The final invitation created highli the NEXT wordmark in a way tha illustrated our concept “interwea connections.” The four transpare panels each held one of the traje ries so when folded together the “next” could be read. The last pa was digitally printed with a white to help bring out the body of tex describing the NEXT exhibition a exclusive opening reception.
14
The invitation highlights the NEXT wordmark in a way that illustrates the concept of “interweaving connections.”
15
Four transparent panels each hold one of the trajectories and are folded accordion-style. When folded together the word “next� is visible, and when unfolded, each trajectory can be viewed separately, showing how the four pieces form one cohesive element. The last panel was digitally printed with a white coat to help bring out the body of text describing the NEXT exhibition and the exclusive opening reception.
Since it was to be displayed in different locations around the city, we wanted the design of the rackcard to be fun and whimsical, yet polished and legible. Most likely to be displayed in a way where only the top would be immediately visible. That top section had to hold the most crucial information and also encourage the viewer to pick it up and continue to read. Cropping the wordmark and placing it and the information at an angle lent an interesting perspective while the unusual vellum material further enhanced its unique quality. The ability to see through the material also allows for the wordmark to be seen at all times despite it only being printed on one side.
NEXT AT THE CORCORAN: CLASS OF 2012 20 We explored many different dynamic compositions for the rackcard. We weren’t sure if the vellum material would work in displaying the information in a legible way on the rackcard so we worked with two materials, a translucent one and an opaque paper just in case. We communicated with the printed over the different materials we wanted to explore and after many texts we decided upon a heavy translucent paper.
Since it was to be displayed in different locations around the city, the design of the rackcard needed be fun and whimsical, yet polished and legible. Cropping the wordmark and placing it and the information at an angle lent an interesting perspective while the unusual vellum material further enhanced its unique quality.
NEXT AT THE CORCORAN: CLASS OF 2012
APRIL 2012 22 SUNDAY
A Graduate Symposium on Creativity (Auditorium) Keynote speaker: Annie Leibovitz TALK
1 p.m.
25 WEDNESDAY 26 THURSDAY
BA Senior Thesis Presentations (Gallery 31)
11 a.m.
Art Education Careers Panel (Auditorium)
5–7 p.m.
TALK
MAY 2012 A MESSAGE FROM THE PROVOST
2-13 3 THURSDAY
MA in Art and the Book (Gallery 31)
EXHIBITION
MA in Art and the Book Exhibition (Gallery 31 and Auditorium)
6 p.m.
RECEPTION
Welcome to NEXT, a month-long festival celebrating the achievements of the undergraduate and graduate classes of 2012. The art on view and the programs that accompany it hint at the breadth and depth of the Corcoran experience, where direct and intensely creative education is the focus. It is fitting that NEXT takes place within the Corcoran Gallery of Art, as the College’s undergraduate and graduate curricula are fortified by the collection, exhibitions, and programs of the Gallery. Our students also benefit from the vast cultural resources of Washington, D.C., and beyond, as well as a varied program of international studies and a robust slate of visiting artists, among other offerings. I hope that visitors come away from NEXT as eager to discover more about the College as they are impressed by the work on display.
4 FRIDAY 12 SATURDAY
Thesis Presentations: MA Teaching/MA Arts Education
1 p.m.
Thesis Critiques: MA in Exhibition Design (Auditorium)
8:30 a.m.– noon 1 –4 p.m.
13 SUNDAY
Thesis Critiques: MA in Exhibition Design (Auditorium)
8:30 a.m.– noon 1 –4 p.m.
16-20 17 THURSDAY 23-27 24 THURSDAY
MA in Art Education (Gallery 31)
EXHIBITION
MA in Art Education (Gallery 31)
RECEPTION
MA in Teaching (Gallery 31)
EXHIBITION
MA in Teaching (Gallery 31)
RECEPTION
CATHERINE ARMOUR PROVOST AND CHIEF ACADEMIC OFFICER
The web represents the roadmap of choices and paths each of the graduating students will take after graduation. It is also the device that connects all of us and the space we are showing in together.
6 p.m.
6 p.m.
Setting the tone and mood of the show as well as taking cues from the print collateral, the Interior Signage team was tasked with creating an interesting, eye catching, and exciting piece that would last for an entire month. The challenge was trying to solve the problem of how to keep the exhibition space fresh every time a patron came to view the show.
NEXT AT THE CORCORAN: CLASS OF 2012
23
We utilized a physical string to “connect” the interior spaces of NEXT. The large sculpture on the Atrium wall would invite the visitor to see the show and create an air of excitement of what is to come. Everything is visually connected to NEXT and to the next piece, the next space. These radiating lines also work as guides to help people navigate throughout the Galleries and event spaces.
Atrium Wall
The challenge was to keep the exhibition space fresh for every visitor. A physical string to “connect” the interior spaces of NEXT was utilized. An inviting typographic wall sculpture in the main Atrium space was designed to create an air of excitement of what is to come in the rest of the Museum.
26
NEXT AT THE CORCORAN: CLASS OF 2012
10 ft wall
entrance wall of Gallery 17
entrance wall of Gallery 17
Bachelor of Fine Arts The Bachelor of Fine Arts program at the Corcoran is the College’s oldest and largest. The direct heir of William Wilson Corcoran’s legacy, it provides an intensive, quality education in the fields of design, studio art, and photography, stressing creative thinking, intensive feedback, and thoughtful execution. The range of BFA work on view in this, the second NEXT at the Corcoran exhibition, is testament to the diverse talents and broad interests of this year’s graduating class. Paintings, photographs, installations, video, animation, sculpture, and performance are among the forms of expression on view, reflecting today’s contemporary art world as well as the possibilities of the six BFA majors: Digital Media Design, Fine Art, Graphic Design, Interior Design, Photography, and Photojournalism. All of the artists have arrived, after years of intensive study in their disciplines and in art history and the humanities, with individual ways of expressing themselves and their concerns. Together, their works embody the aspirations of the next generation of artists and designers.
All other spaces of NEXT were then visually connected by the string throughout the building. Essentially, these radiating lines functioned as guides to assist visitors in navigating the Galleries and event spaces.
31
TOUCHSCREENS
NEXT AT THE CORCORAN: CLASS OF 2012 TOUCHSCREENS
For the pag task grad spac grad upst touc the touc how was scre colo and mot traje the the in as
For the pag task grad spac grad upst touc the touc how was scre colo and mot traje the the in as
56
Four touchscreens were designed to showcase the work of the graduating MA students. Each screen also took on one of the college’s four colors and displayed a unique motion graphic, in which one of the four NEXT trajectories was written on in white, on top of the background field of color.
Final microsite home page design.
NEXT AT THE CORCORAN: CLASS OF 2012
The student directory and gallery pages offer the horizontal movement where the user breaks away from the designated path to explore imagery and additional student information. Yet, at the end of that exploration, they are brought back to continue to follow the trajectories.
53
The digital media portion of the exhibition design includes the design of a motion graphic and a microsite.
“Playing with Handmade Letters� Thesis Publication Research, and write a thesis on a topic of your choice. Design and publish a book based on your thesis research paper. Topic of my thesis is handmade typography.
Chapter openers reveal additional information about the properties of an approach and names of designers featured in the section.
“Playing with Handmade Letters� Thesis Installation NEXT at the Corcoran, 2013 The installation is 3-dimensional using a variety of approaches that add value to the words portrayed.
“Playing” is made by the use of Lego blocks.
“With” is created by joining nails with rubber bands.
“Handmade� is embroidered via cross-stitch.
“Letters� is created by cut lighting gel and hung by using fishing wire.