corcoran college of art + design
corcoran college of art + design graphic design program
second year
house industries typographer’s poster typography I / francheska guerrero
A poster series showcasing a font’s entire character series and select text about the typeface designer.
design & the play instinct book design typography II / ramona hutko
A book design from the content of Paul Rand’s essay, Design and the Play Instinct.
sant ocean hall poster design
typography II / ramona hutko
A poster design for the Smithsonian’s Sant Ocean Hall using vector shapes.
HALL
Museum of Natural Histor y
1000 Jefferson Drive S W Washington DC 2 0 0 0 4
www.mnh.si.edu 2 0 2 . 6 3 3 .1 0 0 0
branding project east coast board co. studio II / robert mcvearry
East Coast Board Company is a Virginia retail store that sells skateboarding, surfing, wakeboarding, and snowboarding equipment. Their primary market is George Mason University students and young people in the area. While the old branding focused mostly on skateboarding, my identity design incorporates all the sports the store focuses on. The logo is a shape reminiscent of a wave, mountain or skate ramp. The branding is clean but fun and youthful.
ecBoard ecBoard ecBoard ecBoard
third year
the hellish commute experience design studio III / john carmody
This assignment was open ended, with the instruction being simply to illustrate our commute to school. My commute is short but the traffic is terrible, pedestrians are everywhere, and it takes way too long. To give the viewer the experience of my commute, I created an impossible labyrinth game. The look is happy and whimsical because the scenery along my commute is in that vein. It is frustrating, the controls are backwards, and no one has won.
the dead milkmen poem poster
typography III / francheska guerrero
A poster design using the text from a song to visually display the message of the song.
E E iYPP
Wendel brought it to life in his guest room bath tub
EWAR
IT WAS A SPECIAL PROJECT FOR HIS 4-H CLUB B U T IT BROKE LOOSE OUT IN THE MIDDLE OF THE NIGHT AND NOW IT’S EATIN’ FLOWER CHILDREN LEFT AND RIGHT
all the punks are gonna
cause it’s the thing that o n l y e a t s h i p p i e s
FIRST IT CRUISED ON OUT TO MALIBU
And ate a couple a’ sur fers who were too tough to chew So it slithered it’s way out to old Irvine
AND ATE A COUPLE A’ HIPPIES AND THEY TASTED JUST FINE Now its got a sweet tooth for long hair so Bob and Greg and Grant you should
scream
Followin’ the Dead is how it gets it’s kicks S H A M E I T WA S N ’ T B O R N I N 1 9 6 6
Dreamin’ L i s t e n s t o t h e a c i d d r e a m s
m u s i c
a n d
b e g i n s
of a hippie souffle
heyheyhey s
l
o
o
ng , s
t o
e uc k
scream HOW MANY HIPPIES
r
what does i taste like some kind o
TREAT?
before they cou d shout YIPPEE
It ate Stills and Nash
all the punks are gonna
s w a y
can this
and then it chewed on David Crosby but it SPIT HIM OUT
barnbrook & lubalin typographer’s book
typography III / francheska guerrero
A typography book layout based on the typeface designs of Herb Lubalin and Jonathan Barnbrook. The focus of the text is on the goal of both typographers to make something that functions beyond pure aesthetics.
typography III / francheska guerrero
chesapeake bay membership campaign studio III / john carmody
Baymates is a campaign with the goal of increasing membership in the Chesapeake Bay Foundation. Memberships are offered to people as well as local businesses. Existing members will be incentivized when they sign up friends and family as Baymates.
title animation sequence
type IV / francheska guerrero
A title sequence animation created with After Effects for the movie The Imaginarium of Doctor Parnassus.
type IV / francheska guerrero
it’s googly display font design
typography IV / francheska guerrero
It’s Googly is a display font created from googly craft eyes. It’s based on American Typewriter for its whimsical and floppy feel.
n o t
i n c l u d e d
creer es get out the vote campaign
studio IV / sam shelton & john carmody
Just before the 2012 elections, a group of Corcoran students launched a game-changing ‘get out the vote’ campaign, Creer Es. A completely non-partisan and student-run campaign, Creer Es is Spanish for “to believe is.” We aim to encourage and empower citizens by talking about beliefs, community, family and how they relate to voting. We chose a handcrafted aesthetic for the Creer Es logomark, reminiscent of the visual language of Hispanic signage. This friendly and approachable type treatment evokes a sense of nostalgia and engenders an emotional connection between our intended audience and the Creer Es brand.
Creer Es is focused on sharing beliefs and getting involved in our communities. For our events, we thought it would be appropriate to have an informal conversation with members of the community by being part of community events and talking with event attendees and participants.
next 2012 exhibition design design lab / maria habib
This identity of the NEXT 2012 exhibition was created in collaboration between the 2012 Corcoran Design Lab team members, Design Lab manager, and the Senior Director of Design.
Our design concept, “interweaving connections,� refers to how individuals interact, interweave, and intersect to create a unified community and networking system. The students of the Corcoran College of Art + Design make up this community. This concept is best exemplified with simple pieces of string, with each string representing an individual. The path of the string mirrors the journey we take as artists and students during our four years at the Corcoran. As the strings overlap and converge they create a network that unifies us despite our differences in style, medium, and methods of expression. At the same time, the web it forms connotes the creative thought process that we experience.
fourth year
sold museum exhibition design environmental design / johan severtson
A complete identity design and opening day exhibit for the concept museum Sold, which showcases commercial art in commercial context, and Out, the museum’s store. Concept Description Graphic design is successful when form and function meet. Design is not fine art; things are not made purely for their aesthetic beauty, but for a combination of beauty and function. Whether a branding campaign or an innovative new office chair, we all use design every day, yet very few of us are able to see the ins and outs of the design industry.
The Museum of Commercial Art is an international design museum that serves to educate and inform the general public, as well as the design community, about the design industry. The museum will curate standout examples of design and present these pieces to the public with a focus on the purpose of the design, the way it was bought and sold, and how it is in use today.
sold.
the museum of commercial art
out.
the commercial art store
environmental design / johan severtson The museum requires a delicate yet strong identity to be seen adjacent to the most innovative and successful designs of our time while not overpowering the pieces. The logo is set in a tall sans-serif font with the museum’s title at right, aligned with a grounding square. The shape is balanced yet not symmetric, bold but not dark.
environmental design / johan severtson The opening day exhibit is based on my thesis project which focuses on redesigning sex education materials. The exhibit would showcase existing sex education alongside redesigns by trained designers. At top, designs in the style of Saul Bass and Massimo Vignelli, as well as an interactive piece at left.
taskcarcade app design
design for mobile devices / david ramos
The Taskarcade is an app designed to introduce the element of play into an otherwise boring part of life: errands.
Users create to-do lists for themselves, add a point value to each task, and create streaks of tasks for extra points. Prizes can be set by each user for certain numbers of points.
The interface is bright and colorful, reminiscent of a carnival, yet with a mature feel for an adult audience.
cms website redesign for photographers
design for mobile devices / david ramos
The client management software options available to photographers are badly designed and overly technical. My solution is to create a well-designed, simple, easy to use client management and proofing solution for photographers to keep track of clients, workflow, billing, and proofing all in one browser-based system. The photographer’s end is still being designed; the screens at right are wireframes of the functionality that will be present in the software.
maggie winters photography view/
f/5.6
f/1.2
$ new
$4540
documents
store
families
book confirm bill
engagements
gross sales in october
newborns
8 sessions this
this week
last week
11/23-30
11/15-11/22
weddings
month
maggie winters photography view/
f/1.2
f/5.6
name
shoot cull process sneak peek post gallery blog check in
documents
store
name
rachel s rachel s courtney & megan
billing
clients
name email cell address
family
family
family
birthday
birthday
birthday
details
details
details
add
add
maggie winters photography f/5.6
dianne & William tammy, jonique tammy, jonique, dianne & william, michael
$ new
email cell address
f/1.2
clients
f/22
email cell address
view/
billing
client profile session invoice custom order
f/22
add
$ new
documents
store
billing
clients
f/22
my shop $1500
total sales this month $1650
$1000
$500
$
coupons
packages
products
vendors
december
november
october
september
recent orders
amanda lopez
11/12/12 $178.24 delivered
taylor lee
11/01/12 $214.76 delivered
michael davis
10/30/12 $58.37 delivered
design for mobile devices / david ramos
Clients can log in to their galleries and view, download, share and order photos through the same system that photographers use to track orders and manage clients.
the new talk user experience
thesis / antonio alcala & alice powers
A museum installation piece created for NEXT at the Corcoran 2013, consisting of 10,000 newspapers as takeaways for museum visitors. The newspaper contains scholarly essays and an argument for more discussion about sex education in our society today. The goal of The New Talk project is to start a conversation about improving and rethinking sex education in the United States. This installation piece is the start of 10,000 potential conversations about sex education.
the new talk: thesis publication
thesis / antonio alcala & alice powers
self identity design for job search personal project
freelance
stella*s popkern identity design freelance project, 2012
A comprehensive identity for DC’s first popcorn truck, Stella*s PopKern. The logo was designed to have elements of both retro and modern style. The brand is recognizable, fun, and evokes a feeling of happiness in the viewer. Paired with the expressive typography design on the Stella*s PopKern truck, it creates a bright, attractive, happy brand.
stella*s popkern
The truck wrap design displays the benefits of the product sold by Stella*s.
hawthorne homemade identity design freelance project, 2012
Hawthorne Market is a small local market that sells fruit and veggie juices and lots of locally-made snacks and other small goods. I was struck by the rustic and healthy atmosphere when I first visited the space, and the Hawthorne sisters expressed their love of reusing and recycling--even the wood used for the produce station is reclaimed (from Hawk & Dove in DC).
The brand is reflective of the Hawthorne sisters’ loves of recycling, reusing, and not being wasteful, using stamps on existing scraps of paper instead of ordering new paper goods. The stamps allow the branding elements to be used per application while never straying from the rustic stamp look and the goal of reusing. Print pieces will be created as needed.
quench bar & lounge identity design freelance project, 2012
Quench is a new restaurant & bar in Rockville, Maryland that aims to bring the city feel to the suburbs of DC. Quench’s mission statement: Quench is a modern version of a classic “gastro pub” featuring incredible food and unique beverages. And by pairing our crafted cocktails with our creative and innovative American cuisine, it’s never been a better time to be an adult of legal drinking age. But if you don’t prefer to imbibe, Quench is also very proud to offer non-alcoholic “mocktails,” house-made sodas, regional soft drink favorites and special kid-friendly drinks.
The Quench brand was designed to reflect the modern, classy, adventurous--almost James Bond-esque spirit and the ultra creative menu.
design for awesome people.