EVOLVING media for this generation of farmers
Evolving media for this generation of dairy farmers
As we celebrate 100 years of the NZ Dairy Exporter in 2025, we reflect on the NZ dairy industries ability to adapt to the needs of that generation.
As millennials that live and work in the rural sector, our business strategy is to focus on the farmers that are actively farming today with another 20 years ahead of them.
The NZ Dairy Exporter 2025 Winter issue will be a special centennial issue and the last for the brand as it takes on a new life in two ways.
Country-Wide in 2025 will evolve as a brand to cement the space as the “premium agribusiness brand for progressive farmers and growers” unshackling from the perception of it only targeting ‘sheep & beef farmers’.
In Spring 2025 Country-Wide will merge with NZ Dairy Exporter to become ‘pan-sector’ across all land-uses - dairy, sheep & beef, arable, horticulture and more.
Country-Wide’s distribution will increase to over 10,000 copies every issue of the seasonal magazine. This distribution will go to both publications subscribers, key influential rural professionals (1,500 NZIPIM members), Air NZ Koru Lounges and nationwide retail stores (New World, Four Squares and PaperPlus).
Our BEEF Country, SHEEP Country and DAIRY Country titles will be distributed freely to 22,000 farmers every quarter as well providing you with two customer profiles to target:
1. Progressive, informed farm owners and their influential rural advisors - Choose Country-Wide as your premium partner with our partnership editorial (print & online) and popular Country-Wide podcast (2,500 downloads/month) hosted by experienced agri-journalist, Sarah Perriam-Lampp.
2. Farm managers and employees - Choose our BEEF Country, SHEEP Country or DAIRY Country magazines that reach 22,000 farmers.
3. ALL Farmers - Our most popular and effective products is our weekly email newsletters targeting 8,000 emails with your brand in the spotlight. Ask your partnership manager about sending out a bespoke email to the regions you are after.
Sarah Perriam-Lampp & Lucinda Diack
The top performing dairy farm owner & sharemilkers (subscribers) who value he treasured technical research and farm management advice to learn, grow and excel will receive the new Country-Wide from Spring 2025. This publication will be ‘pansector’ across all categories (dairy, sheep & beef, arable, horticulture). This distribution will increase to over 10,000 including current merged farmer subscribers, key influential rural professionals (1,500 NZIPIM members), Air NZ lounges & nationwide retail stores (supermarkets/bookstores). For the wider dairy farming audience (22,000 delivered free) , we launch Dairy Country from Spring 2025 twice a year, to complete or set of Country Titles (Sheep Country, Beef Country). This audience is every dairy farmer in the country on Rural Delivery and will reach a wider audience such as farm managers, contract milkers etc that don’t subscribe. The information in this magazine will be broader in nature and include more inspiring on farm stories. This will be the name of our weekly ‘dairy’ email newsletter & podcast series.
Sarah
Perriam-Lampp
& Lucinda Diack
With a focus on real farm management information, the latest science and technology developments and the best on-farm practices, Country-Wide is not only backing farmers it is inspiring and informing them to improve farm performance, productivity, and profitability.
Our audience are focused on investing back into their farm business and know the information they find in Country-Wide will give them the edge to succeed.
As they seek the tools they need to implement solutions, and improve their farming operation, it is critical your brand is right there with them.
our audience are farm owners, farming over 200ha
our audience farm over 600ha our audience earn over $1m our audience generate income over $450,000p/a
rate the content as a key resource to running their business.
We get a lot of free farming material in our mailbox, but we always put time aside to read Country-Wide because it is full of trustworthy, topical information we can apply to our own farming business.
MAGAZINE rates
4-page Bound Insert – one per issue
Double Page with 100mm Gatefold – two per issue $6,250 - Over $20k annual spend 1 July 2024 to 30 June 2025.
Other innovations are available - talk to your Partnership Manager
5,852* CIRCULATION
* We focus on quality over quantity as we know our farmers are the informed decision makers
Note: Contract Customer Rate is after a booking of an annual spend of $20,000 between financial year 1 July 2024 to 30 June 2025 or more across all of CountryWide Media products. All rates are GST exclusive and commission bearing. To place a booking on hold in advance it must be confirmed on our booking form 4 weeks prior to the booking deadline or it will be released. If another interested party wants the same booking, you will be given 48 hours to confirm. Premium positions pricing already has a load fee included. Partnership Editorial is to be
We are future-focused and solutions-driven as we go the extra mile through our multi-media channels to provide our farmers with the best information to help them make better decisions on farm. Our forward-thinking content stimulates discussion and celebrates innovation. I love that Country-Wide is seen as being at the forefront of the best and brightest ideas in the primary sectors.
SARAH PERRIAM-LAMPP Country-Wide Editor
Country-Wide 2025
Magazine Deadlines
Winter 2025 28 May 30 April 12 May 14 May 20 June
* Release date is also invoice date, unless agreed in writing.
Magazine Specifications
DOUBLE
Material Specs
• Acceptable files: High resolution PDF only. All links must be high resolution and fonts embedded. Cropmarks are required on double page spreads and full page bleed adverts, offset by 5mm. Double page spread: Allow for a 20mm centre gutter. Avoid running text over the centre gutter. Magazines are perfect bound, so please be aware of the test-safe areas specified for bleed advertising.
NEW Country-Wide 2025-26
* A4 perfect bound magazine 10,000 circulation. * Pan-sector beef, sheep, dairy, arable and horticulture.
Magazine Deadlines
* Release date is also invoice date, unless agreed in writing.
Magazine Specifications
Material Specs
• Acceptable files: High resolution PDF only. All links must be high resolution and fonts embedded. Cropmarks are required on double page spreads and full page bleed adverts, offset by 5mm. Double page spread: Allow for a 20mm centre gutter. Avoid running text over the centre gutter. Magazines are perfect bound, so please be aware of the test-safe areas specified for bleed advertising.
T hought Leadership MARKETING
Do you have a story about your brand that you would love to shout from the rooftops?
Relying on your PR company to get free editorial is very difficult these days and sponsored content or advertorial-type stories can waste the opportunity to make an impact with yawn-inducing stories that don’t garner clicks (online) or engagement with readers.
Why? Because they are usually written by a marketer not a journalist and published out of context.
Getting anything other than an advertisement in Dairy Exporter previously, was notoriously challenging. But in 2024, with the development of Partnership Editorial as a product with our editorial and sales teams working together, we are excited to offer you this opportunity that’s an all round win-win-win.
What makes the best partnership editorial?
Timely, relevant solutions-led content that helps bring value to the farmer without selling a product or service. The best partnership editorial includes quotes from technical experts as well as farmers, such as showcasing research or an onfarm success story with good economic stats such as ROI analysis.
DELIVERABLES
Choose a Full page (400 words) or Double Page (800 words) article written by our journalists (with your final approval) and your supplied photography. The article is written from supplied material and a phone interview.
Includes both print and online editorial which you can embed video, podcast and links into provided free to our website audience.
Online editorial is a fantastic way to increase your search engine optimization (SEO) and to include back links to your website.
Text to go here
KEY THING TO NOTE
The booking deadline is earlier than the ad booking deadline as we need time to write and approve.
The content is at the discretion of the editor and must fit our magazines overaching editorial objectives, policy and standard.
Case Study
Farmax took up the opportunity to have their Head of Product, Dr. Todd White, contribute thought leadership on the topic of making data driven decisions on farm to go alongside an editorial theme about modelling onfarm decisions with software tools to help make cost-control choices in the face of inflation. The article was then placed on the website with an interview embedded within the article that Sarah Perriam-Lampp did on The Dairy Exporter Podcast
PARTNERSHIP EDITORIAL
What is PARTNERSHIP EDITORIAL?
Partnership editorial is not advertorial or supplied copy. Our editors are open to this marketing on the condition they write the copy allowing it to conform to the overall style of the magazine. A final proof will be supplied for approval. This written content in both the magazine and online is identified as partnership editorial with the header ‘In Partnership with [your company name]’. Below is one of the many example of what we have done for our clients.
Our clients say they get great qualified enquiry from partnership editiorial
ONFARM Video Production
Need high-quality on-farm videos produced? No problem!
CountryWide Media has merged with Perriam Media with a history of 15 years of high quality onfarm video production. Ask us for examples from our portfolio.
2025 Filming, Livestream & Photography
FILMING ON-LOCATION
From $4,950/day - Custom quote required for every job.
Includes Drone, Audio, Camera Equip, Lighting, Edit Suite, Director (Sarah) and Videographer. Travel additional beyond a 2 hour radius of Christchurch.
PHOTOGRAPHY ON-LOCATION
$1,200/day
Includes Drone and Editing of 20 images. Photography. Travel additional beyond a 2 hour radius of Christchurch.
working with past 3 years to Spring and Autumn series is recorded i studios and hosted a range of farmers' key videos are created
Case Study
CountryWide Media’s video production team have been working with Ecolab for several years on their Ecolab Exceptional case studies.
Production includes high quality filming, sound, drone, lighting and editing with motion graphics. Ecolab use these videos for distribution in their national campaign as well as in Farm Source stores.
ECOLAB EXCEPTIONALVIDEO PRODUCTION
DIGITAL rates
Digital Rates
EMAIL MARKETING
Leaderboard or MRec
Leaderboard: 728 x 90px, MRec: 300 x 250px jpg/png /gif (animation ok). Max size 150kb + link to your website
Spotlight
7,934
EMAIL SUBSCRIBERS
42% Open rate (15-20% industry standard). Click Through Rate 15% (2-5% industry standard)
CASUAL CONTRACT
$499/wk $450/wk
150 words, headline (up to 30 characters) and 600 x 350px image jpg/png/gif (animation ok) or 1920 x 1080px video mp4 or mov + web link to your website. Max size 150kb. $1,499/wk $1,250/wk
Regional Email Spotlight
Select which regions you want to specifically target your different messaging to
Online Editorial (includes EDM Spotlight)
$1,799/wk $1,500/wk
Max 800 words + 3:2 ratio image/gif and we can embed video, images or your own podcast. Great for SEO! $1,799 $1,495
Online Editorial + Podcast Episode $2,495
SOCIAL MEDIA MARKETING
Sponsored Social Ad - Facebook and Instagram File type: jpg/png/mp4/mov, headline up to 30 characters, copy 20-150 words, key point(s) within first 125 charactersincludes $50 boost. One to three creatives supplied at 1:1, 9:16, or 1.91:1 ratio.
Social Boost - Facebook and Instagram
Video Reel - Facebook and Instagram Video 9:16 ratio (vertical), file type mp4 or mov, copy 100-150 words with #hashtags - includes $50 boost
BOOKING DEADLINE: 12pm Friday 10 working days prior to Friday weekly release
All editorial inclusions across digital platforms must adhere to the CountryWide Media editorial policy. Our editorial and digital production teams are happy to work in collaboration with you to achieve this.
Regional segmented eNewletters
You’ve been asking for this and here it is! The ability to target your email newsletter Spotlight messaging to the regions. For a 20% loading fee, you can choose to alter the photo, heading, words and link based on the region or, just select which region you want to target rather than national.
1. Northland, Waikato and Bay of Plenty
2. Taranaki and Manawatu
3. Wellington and Wairarapa
4. Hawke’s Bay and Gisborne
5. Marlborough, Nelson and Tasman
6. Canterbury
7. Southland and Otago
Talk to your Partnership Manager for up-to-date numbers for each region.
11,000
ENGAGED FOLLOWERS
WELCOME TO The Country-Wide Podcast!
An informative weekly podcast show hosted by Editor, Sarah Perriam-Lampp.
The only New Zealand rural podcast that deep dives with experts on themes that provide great technical on farm advice through to future-focused topics.
Ask your Partnership Manager for the upand-coming themes to book in an interview to target your seasonal messaging in audio form.
Includes a ‘Word from our Sponsor’ in written text in the podcast description and in the website article with a link to your website. Also tagging on your business social media when the episode is shared and in the email newsletter that goes to 8,000 email subscribers every week.
Podcast Rates
PODCAST
Podcast Host Ad
90 sec of the host giving a special shout out to your brand. Options to use 30sec radio or TVC audio instead of host read.
Podcast Interview
A 15 minute podcast interview, included in a full hour podcast episode with Sarah Perriam-Lampp $1,995 $1,495
Sponsor Podcast
IN RESIDENCE Great for lead generation with registration form
$750 /month
Livestream studio Q&A hosted by Sarah $6,000/event
WIth marketing permission we will provide you with the email registration list after the event. This Live Q&A is also made available on-demand on the In Residence podcast.
PODCAST LISTENERS 2,750/m*
*This statistic is unique downloads per week as at 31 January 2025.
LEAD Generation
All marketers are interested in building first-party data in a post-cookie era, so why not host an In Residence livestream with experienced rural broadcaster, Sarah Perriam-Lampp to gather information from warm registered subscriber leds of interested farmers.
We host Live Q&A’s with our clients experts and farmer testimonals to answer live questions every month from other farmers interested in the topic.
The livestream is extensively marketed to our audience through social media and our email newsletters and website - as well as your networks.
This one-hour livestream is then available on-demand as both video on our YouTube channel and our podcastson our podcast series In Residence.
WIth marketing permission we will provide you with the email registration list after the event. The Live Q&A is also made available on-demand on the In Residence podcast.
country-wide.co.nz/live-q-and-a-in-residence
DRENCH RESISTANCE PODCAST INTERVIEW
The topic of triple drench resistant as now a problem on a third of New Zealand sheep farms was a hot topic on The Country-Wide Podcast in February 2024. Zoetis NZ did not want to shy away from the opportunity to provide technical advice on this industry issue with their vet, Clive Bingham.
country-wide.co.nz/episode-8-the-ticking-time-bomb-of-drench-resistance
With much uncertainty about government regulation, FAR also use the studio to create explainer videos about how to do a farm environment plan or how to use a greenhouse gas calculator which has been well recieved by their levy paying growers.
M ake your own PODCAST SERIES
Vodcast Series includes:
• 0-30 min episodes with 3 cameras, lighting and high-quality audio in a soundproof studio
• Video & audio podcast editing and distribution
• Three social media content pieces
12 MONTH VODCAST SERIES
• Monthly (12 episodes) $1,999/month
• Fortnightly (24 episodes) $3,999/month
• Weekly (48 episodes) $5,999/month
Includes: Show Branding (valued at $3,000) and 10% ‘Valued Client Discount’ on other products within same term of contract - see below.
6 MONTH VODCAST SERIES
• Monthly (6 episodes) $2,499/month Includes: Show Branding (valued at $3,000)
3 MONTH VODCAST SERIES
• Monthly (3 episodes) $2,999/month Does not include show branding (Additional: $3,000)
We have a high-quality video podcast studio in Canterbury! We have produced over 20 different podcast series for our clients. Case Study
Podcast Series includes:
• 0-30 min episodes with high-quality audio production in a soundproof studio
• Audio-only podcast editing and distribution
• Two social media content (audiogram)
12 MONTH PODCAST SERIES
• Monthly (12 episodes) $799/month
• Fortnightly (24 episodes) $1,699/month
• Weekly (48 episodes) $2,999/month
Includes: Show Branding (valued at $1,000) & 10% ‘Valued Client Discount’ on other products within same term of contract - see below.
6 MONTH PODCAST SERIES
• Monthly (6 episodes) $899/month
Includes: Show Branding (valued at $1,000)
3 MONTH PODCAST SERIES
• Monthly (3 episodes) $999/month
AGRICOM’S AL & JUDDY SHOW PODCAST
Now in its second season, Agricom’s flagship monthly vodcast series, The Al & Juddy show which is produced in the Canterbury studio of CountryWide Media.
This pasture and forages brand are using this media channel for their thought leadership to farmers. Agricom works closely with their agency Hot Mustard to distribute awareness about the show in multichannels. This is an example of best practice.
FARM SOURCE
ON-FARM VIDEO - PHOTOGRAPHY - PODCAST - LIVE Q&A
CountryWide Media has been working with Fonterra’s Farm Source for the past 4 years to cover a range of media for their Spring and Autumn campaigns.
Their ‘Seasonal Focus’ podcast series is recorded in our Canterbury-based studio and hosted by Sarah Perriam-Lampp, covering a range of knowledgeable experts to support farmers’ key decision-making. Social media videos are created to promote the podcast.
We also host lunchtime live Q&As for farmers to ask experts their questions.
We have done many video testimonials around the country include professional photography on the shoot and a transcript which extends the use to their “Enrich” magazine and sponsored content on Stuff.co.nz.
Sarah’s rapport with farmers ensure we get genuine footage so we know it will resonate with our audience. We like to work with CountryWide Media alongside our Auckland agency.
JO RICKMAN Marketing Manager, Fonterra Farm Source
FOUNDATION FOR ARABLE RESEARCH
PODCAST - HOW TO VIDEOS - CONFERENCE FILMING
CountryWide Media has been working since 2019 with NZ’s arable industry body, Foundation for Arable Research (FAR) to enhance the delivery of their research to busy growers in their tractors.
FAR are podcast clients using our Lincoln studio to monthly batch record their weekly episodes with us handling the full production.
With much uncertainty about government regulation, FAR also use the studio to create explainer videos about how to do a farm environment plan or how to use a greenhouse gas calculator which has been well recieved by their levy paying growers.
We have been working with CountryWide to produce our podcast series since 2019 into our 5th season. They make it super easy for us to batch record weekly podcasts once a month and handle the rest!
ANNA HESLOP Communication Manager, FAR
Want to reach ALL FARMERS
We reach far and wide with our annual publications twice a year - April and September. These journals sit around all year as the kitchen table bible for farming!
SHEEP COUNTRY - Overflowing with sheep breeding management solutions this a coveted annual journal out in time for annual ram sales.
SHEEP Country Deadlines 2025
RELEASE
22 September 25 4 August 13 August 15 August
DELIVERED TO 22,000 SHEEP & BEEF FARMERS
BEEF COUNTRY - An annual print journal bursting with cattle breeding management solutions. Out in time for annual bull sales.
BEEF Country Deadlines 2026
DELIVERED TO 22,000 SHEEP & BEEF FARMERS
Print Rates
The vast depth of AGRI-MEDIA EXPERIENCE
SARAH PERRIAM-LAMPP Managing Director
Rural broadcaster and production executive with a decade across TV, radio, podcast and live-streaming.
LUCINDA DIACK Chief Publishing Officer
Sixteen years working in publishing to deliver highquality editorial merging in her title latitude to CountryWide Media, Lucinda knows print!
SHERYL HAITANA
Editorial DirectorAgribusiness
Hailing from a dairy farm, Sheryl has been writing in the agri-ssector for 14 years.
ANNE
LEE Deputy Editor
Anne had been writing in the agri-sector since 1997! A natural communicator delivering fantastic interviews for the new podcast.
NICK MACINTYRE
Podcast and Video Editor
Nick’s skill set brings highquality video on-farm through to our 15+ agribusiness podcasts we produce in studio.
This is just a segment of our CountryWide Media team
LET’S PLAN TOGETHER
Viv Montgomerie GENERAL MANAGER - SALES
viv@countrywidemedia.co.nz +64 27 370 6922
JO HANNAM Senior Graphic
Designer
Jo has been designing Country-wide for 13 years producing high quality, award winning magazine design.
Campaign Planner
Key on-farm activities
SHEEP ACTIVITIES
AUTUMN
Facial Ecezma
Planting new grass
Flushing/Tupping (preparing for the ram to go to the ewe)
Animal health/Vaccinations
Drenching All stock
Feed budgeting for Winter
Financial budgeting
WINTER
Pre-lamb shearing
Feed budgeting for Spring
Financial budgeting
Preparing for or already started lambing
SPRING
Lambing
Docking /Tailing
Planting summer & winter crops
SUMMER
Planting winter crops
Ram selection
Weaning i.e. revenue coming in
Finishing lambs on crop
Animal health - Dipping/flystrike
Facial Ecezma
CATTLE ACTIVITIES
AUTUMN
Animal health – blood testing for minerals
Planting new grass
Weaning i.e. revenue coming in
Drenching All stock
Feed budgeting for Winter
Financial budgeting
WINTER
Bull selection
Feed budgeting for Spring
Financial budgeting
SPRING
Calving
Planting summer & winter crops
SUMMER
Calf marking
Preparing for Mating – bull out