Styling Matters

Styling your home for sale could be the smartest decision you make.

When it comes to marketing your property, the magic touch from a styling expert could be the difference between selling your home faster and for a better price.

From bland living room to family oasis, or vacant deck to entertainer’s paradise, we’ve watched this story unfold hundreds of times.

Sue Roche, Founder of The Styling Project in Brookvale, takes a hands-on and personalised approach to every property she styles.

“Moving is an emotional process and we do it 10 times a week. When I style a home for sale I think about every space in the house,” she says.

“I want to give the vendor the best opportunity to sell their house faster and for more.”

Sue’s extensive experience in interiors, real estate industry knowledge, and customer focus enables a superior level of service and maximum return on investment for her clients. “I always establish a rapport with the homeowner. Many of them are pleasantly surprised once we’ve styled their property, others love it so much they don’t want to sell. More styling means more money for the owners,” she adds.

“Upstate understand how important it is to style a house well when it’s going on the market. I love working with Upstate’s Concierge team – we work very closely together to get the best results.”

Statistics prove property styling wins because it evokes an emotional response to a home. Daniel Angus is the Sydney Branch Manager at Furnish and Finish Property Styling.

“People want the dream home look they’ve seen in magazines and house shows,” he says.

“We really enjoy working with the Concierge team because it’s a fantastic service not a lot of real estate agents offer. The team are a dream and the communication is amazing. Everything works.”

Thinking about selling? At Upstate we make it our business to work with the experts. Our property styling partners know how to transform your home into a place people love. Property styling gets better results for our sellers every single time.