60mins Day 2 - 11 AM (2013)

Strategic ICT Partner

Technology Partners

60 Mins Show dates: 20-24 October 2013, Dubai World Trade Centre

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AT GITEX TECHNOLOGY WEEK

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Exhibition hours: 11am -6pm

Spectrami to showcase ‘awardwinning’ solutions at GITEX

Spectrami recently announced that it will be showcasing its “award-winning” range of enterprise-grade security and storage solutions at GITEX Technology Week 2013, which will be held at Dubai Inter national Convention and Exhibition Centre in Dubai from October 20 to 24.

The solutions in questions will come from the valueadded distributor’s vendor partners – Actifio, General Dynamics Fidelis Cybersecurity Solutions, Tenable, Verdasys and LogRhythm.

Senior executives from these vendors will be present at the show and leading the pack will be Ash Ashutosh, Co-founder and CEO, Actifio, and Peter George, president of General Dynamics Fidelis Cybersecurity 4 CONTINUED ON PAGE 4

WHAT’S INSIDE

Etisalat partners with SAP to deliver m-Government initiative Etisalat a n d S A P h a v e j o i n e d hands together to accelerate support to the m-Government strategic goals and initiatives.

Further to this partnership, Etisalat will be discussing m-Government solutions and

services during the event in D u b a i f ro m O c t o b e r 2 0 t h – 24th.

The collaboration will p ro v i d e h o l i s t i c a c c e s s t o b e s t 4 CONTINUED ON PAGE 3

Aspire Zone Foundation improves efficiency with Laserfiche

Emerson to launch Innovation Partnership Program

GITEX preview: Aruba Networks

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Etisalat... p r a c t i c e s , l i n e s o f re f e re n c e , guidance, innovative ideas a n d s o l u t i o n s re l a t e d t o challenges associated with m-Government development.

T h i s i n i t i a t i v e a i m s t o c re a t e u s e r- f r i e n d l y a p p s f o r government departments, w h i c h w i l l k e e p t h e w o r k f o rc e and customers connected.

Its application development p l a t f o r m w i l l h e l p s t re n g t h e n mobile strategy and facilitate app-customisation. “ E t i s a l a t ’s m - G o v e r n m e n t services will guarantee e ff e c t i v e n e s s a n d t r a n s p a re n c y b e t w e e n government agencies and businesses. Both Etisalat a n d S A P a re w o r k i n g t o w a rd s

eliminating the risks that most new technologies bring to organizations,” said Abdulla H a s h i m , S e n i o r V i c e P re s i d e n t o f I C T, E t i s a l a t U A E .

With these solutions, the telecom player can deliver innovative business apps with built-in developer tools. It w i l l a l s o re d u c e c o s t s w i t h a multi-purpose development platform to tap into c o n n e c t i o n s a n d re s o u rc e s , a c c o rd i n g t o t h e c o m p a n y.

Businesses can easily include messaging services in their apps and simplify time-consuming tasks such a s s e c u r i t y c o n t ro l , d a t a a c c e s s , a n d s y n c h ro n i s a t i o n .

Customers will be able to

“Etisalat’s m-Government services will guarantee effectiveness and transparency between government agencies and businesses. Both Etisalat and SAP are working towards eliminating the risks that most new technologies bring to organizations” Abdullah Hashim, Senior Vice President of ICT, Etisalat UAE

d e p l o y a p p l i c a t i o n s a c ro s s multiple devices such as i O S x , A n d ro i d , W i n d o w s a n d Blackberry to avoid working w i t h m u l t i p l e p ro c e s s e s a n d interfaces.

Qais Gharaibeh, Managing D i re c t o r, S A P U A E , s a i d : “This is visionary leadership at its very best, focusing on operational step-change, l a s t i n g re s u l t s a n d p u re value for governments, businesses and citizens. The opportunities to innovate a n d c re a t e a b e t t e r, m o re s u s t a i n a b l e f u t u re t h ro u g h m - g o v e r n m e n t s o l u t i o n s a re i m m e n s e , a n d S A P i s p ro u d t o j o i n f o rc e s w i t h E t i s a l a t t o help make that happen.”

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Solutions, among others.

“GITEX plays an important role in spreading the message and connecting with key business decision makers from across the region,” said Anand Choudha, Managing Director, Spectrami.

“We believe GITEX will help us identify and leverage growth opportunities in the Middle East and we look forward to establish a strong channel network and liaise with industry representatives looking for business opportunities in the region.”

During GITEX, Spectrami will also be honouring its key partners and customers for their support at the Spectrami Partner and Customer Awards Night, due to take place on October 21 at Hotel Crowne Plaza in Dubai. “We are expecting a gathering of over 80 partners and customers to attend the award night,” said Choudha.

During GITEX Technology Week 2013, Spectrami can be found at Hall No. 1 – Stand A1-2.

Aspire Zone Foundation improves efficiency with Laserfiche Qatar’s Aspire Zone Foundation, an internationally recognised sports destination, has implemented Laserfiche enterprise content management (ECM) software to simplify business processes and decrease costs.

“With Laserfiche, we have saved $630,000 per year in handling, labor and storage costs,” said Niyas Abdulrahiman, Chief Technology Advisor at Qatar’s Aspire Zone Foundation. “Laserfiche continually provides value and clear results to our user community.”

Laserfiche International (LFI) will exhibit at GITEX Technology Week (Booth A7-20 in Hall 7) to

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demonstrate the latest version of Laserfiche software and discuss how it can help other Middle Eastern organisations achieve their goals.

According to Sean Tang, Vice President of International Business at LFI, “Since its release in January 2013, Laserfiche 9 has been named a Hot New Product by Network Products Guide, a Finalist for the American Business Awards and a Finalist for the Golden Bridge Awards. We’re pleased to bring this award-winning product to the Middle Eastern market.”

Attendees who visit the Laserfiche booth (Booth A7-

20 in Hall 7) will receive a case study outlining how Aspire Zone Foundation uses Laserfiche to manage business documents across the enterprise.

GITEX attracts more than 139,000 ICT professionals from more than 140 countries. Laserfiche will be exhibiting in Hall 7, Booth A720, with exclusive MENA distributor BMB sal (Lebanon) and the following reseller partners: Integrated Solutions for Business (Saudi Arabia), Kuwait United Company (Kuwait), Itqan Technologies (Qatar), Al Mazroui & Partners (United Arab Emirates) and Pixel Digital Systems LLC (United Arab Emirates).

Emerson to launch Innovation Partnership Program Emerson Network Power is launching its Innovation Partnership Program across the Middle East, starting with the UAE and in partnership with Mindware. The programme will extend to the Kingdom of Saudi Arabia, Qatar, Jordan and Lebanon.

The announcement builds on last year’s strategic alliance with regional distributor Mindware in the Middle East and North Africa (MENA) which bolstered its capability to deliver world-class critical infrastructure products and solutions to the region’s fast-growing small-to-medium sized business market.

Peter Lambrecht, vice president sales IT and finance segment for Emerson Network Power in Europe, Middle East and Africa, said: “The launch of the program in the region is a leap forward for Emerson and shows the commitment we have as a company for our partners in the Middle East.

“Working with Mindware also means that our partners can greatly benefit from world-class training, information and tools, enabling them to address key customer challenges while maximizing their revenue and opportunity potential. The implementation of the program across EMEA means that the Middle East

will be one of the first regions to join Emerson Network Power’s strategic Innovation Partnership Program initiative.”

Emerson’s Innovation Partnership Program has been an established program in the United States for a number of years, proving greatly successful for both Emerson and

partners, being selected as the best partner program for the third consecutive year.

In the Middle East, Emerson Network Power and Mindware will run a number of promotions and initiatives to benefit the local reseller base, including dedicated resources for product training and education across a comprehensive portfolio of products and services, such as new interactive material, a new unique online configurator and a wealth of additional marketing promotional tools.

“Working with Mindware coupled with our product portfolio will help Emerson Network Power achieve significant growth over the next 5 years, which in turn means further investments in the UAE and the Middle East over the coming year,” explained Lambrecht.

Emerson will be at GITEX 2013 at the Mindware stand located in Hall 3, A3-8.

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GITEX preview: Aruba Networks 1. What is the main theme of your presence at GITEX this year?

At this year’s edition we will focus on the Wireless Office, where our customers can experience Aruba network solutions and understand how their business can benefit from our reliable solutions.

2. Are you releasing/launching anything new at GITEX 2013? If so,what?

We will be showcasing our flagship 802.11ac solution, the first in the industry to deliver gigabit Wi-Fi combined with the device density and application intelligence required by today’s Wi-Fi networks.

We will introduce new solutions focused on the small to medium size business that simplify the delivery and operations of wireless networks, without compromising on performance.

3. How is your company presenting itself at GITEX this year to differentiate it from competitors?

Aruba will be focused on building stronger enablement for our solutions within the Aruba Networks channel community. To do this we will be unveiling new training and certification programmes, an updated partner programme structure designed to provide even more benefits to partners and delivering in region education and training through a series of

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Some countries, like Turkey and Saudi Arabia, have shown great momentum in terms of growth over the past years and we expect them to keep their fast pace.

Manish Bhardwaj, Regional Marketing Manager, Aruba Networks roadshows. We are also maximising our presence at the event by coparticipating with our VADs and Partners.

the bring-your-own-device (BYOD) phenomenon, which we expect to see continue over the next coming years.

4. What are the key trends influencing your approach to GITEX 2013 and the offerings you are pushing?

We continue to see the boom in mobile Web and data traffic and usage, which is driving companies to take a more proactive approach to planning their mobility strategies.

Additionally, the consumption and shift to cloud and softwareas-a-service, along with the consumerisation of IT, are shifting traditional IT models – putting more IT decision making power into the hands of the employee.

The sum of these trends is driving

5. How have you seen the Middle East respond to those trends in question, and how did you think that will change over the next year?

Information and communication technologies have progressed significantly in the region over the past few years. The main reasons are related to the increase in tech savvy, younger users entering the work force and driving demand for ICT solutions. This demand has increased the level of competition amongst suppliers. Additionally, we have seen consumers adopting the most cutting-edge technologies.

6. How do you think GITEX 2013 will be different to previous editions?

GITEX has been drawing huge audiences ever since it was launched in the region and it continuous to grow every year.

GITEX has 12 dedicated sectors, which helps vendors like us meet unique ICT procurement decision makers from across the world. We also feel that conferences within GITEX will help us interact with industry experts and thought leaders covering the hottest ICT topics from around the world.

7. How important is GITEX as a platform and event to your organisation?

GITEX is by far the number one ICT event in the region. It gives us an opportunity to actively network with C level executives from a variety of industries, showcase our technology solutions to ICT professionals, and also capitalise on top trends like BYOD, cloud, SDN and gigabit-WiFi. We also intend to engage with visitors post event thru new lead generating, ROI enhancing tools.

8. What is the top reason you invest in GITEX — do you see a healthy return on your

investment, or is it more about presence/visibility?

GITEX is an opportunity for Aruba to promote its business at the region’s highest PR buzz-generating trade event. At the same time, we intend to engage visitors through new and enhanced lead-generating, ROI-enhancing tools. We aim to capitalise on 139,000-plus ICT attendees through lead generation and lead nurturing programs post event.

Highlights

9. What does your company hope to achieve by appearing at GITEX Technology Week?

GITEX is always an important event for Aruba. Our main objectives are to reach out to new potential clients, but also to educate our existing customers on our latest technologies with our recent announcements. Additionally, we also aim to grow in key verticals such as education, hospitality, healthcare, government, retail, oil and gas.

10. What are your company’s main recent achievements in the Middle East market?

We have seen tremendous success in the past few years, especially with several iconic project wins.

These include Abu Dhabi Airports, Kempinski Mall of Emirates, Dusit Thani Hotel, DWTC, Metito and many more within the enterprise segment. We have also penetrated the education industry, capitalising on the BYOD and smart classroom trends. Aruba was also honored with the Best Networking Vendor 2103 in Middle East.

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